Marketing Matters: Recent Episodes

Adam Roberts

Each week we answer your questions and explore marketing matters to help you grow your business through social media and create a business your customers love.

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In this podcast, I’ll break down the basics of how to get views on TikTok, how to blow up on TikTok as a small business and reach “viral” status.

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Get started with your own TikTok account, whether it’s a Business Account vs. creator account—you’ll now know which account type is going to be the best option for you and your business.

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Nowadays every brand wants to know how to go viral on TikTok. Why? Because TikTok marketing can rapidly increase your brand awareness, help you generate more leads, and boost your sales in a short time frame.

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Do you need SEO to be successful on TikTok?” In this podcast, I dive in and figure this out with details and action items.

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Email marketing allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.

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You might be looking at this headline and thinking, ‘Really? Isn’t that what kids and teenagers are always using?’. If you’re still not sure whether to take the plunge, here are five important reasons why you should consider using TikTok for your business.

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As one of the most effective methods of increasing audience engagement, building your brand presence, and skyrocketing sales, social media content is a vital method all businesses. Adam reviews the benefits of producing consistent, high-quality social media content for businesses in 2022.