Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka

In this episode, Rajan talks to Vijay Yalamanchili, Founder and CEO of HR tech platform Keka, on scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.

Chapters:

00:26: Breaking rules & selling SaaS in India 3:45: Pricing 3x over competition 8:49: Focus on one point problem and segment 15:07: Leading with UI/UX early on 18:12: Services vs product & should founders do both? 23:42: Scaling bootstrapped 28:12: Behind the brand name Keka 31:20: Getting to the first $1mn ARR 33:28: Resilience through the lows 37:15: Timing your first fund raise

Reference links:

https://www.upekkha.io/blog/saas_million_dollar_company_christoph_jans https://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/

Social:

Website: https://www.upekkha.io/ LinkedIn: https://www.linkedin.com/company/upekkha Twitter: https://twitter.com/upekkhaBe