Exposure with Kerry Hopkins: Recent Episodes
Kerry Hopkins
Exposure is hosted by former national TV journalist, PR director and animal right's advocate, Kerry Hopkins. Kerry shows you how you can get on TV and radio frequently as a guest expert on the back of breaking news and planned diary stories. When you do that, it helps your business grow and increases your personal brand. Entrepreneur Kerry shows you how to grow your business through the power of marketing and PR in the broadcast media and online. Kerry is driven by justice when it comes to animals and some of her episodes will uncover the truth about the use of animal's in sustenance, clothing, experiments and entertainment, as you don't want to be lied to anymore, right?
Why I’ve sold my last Hermes belt, and all my Hermes animal leather goods (footwear and belts). I go deep on this video why I don’t recommend humans buy anymore animal leather products - only vegan leather rocks now!
Had the Hermes belts been vegan leather, I would have happily kept them AND worn them.
In this episode, I go much deeper into the use of animal leather goods as a whole so even if you are not interested in Hermes or luxury brands, but you buy animal leather clothings, then this video is for YOU too.
Hermes #Hermesbelts #Hermesbelt
This is an a standalone excerpt from the full episode 12. It's a 2m 20 second clip, that is really important for everyone to hear.
In this must listen to episode 12, Kerry Hopkins talks about leather pants/trousers. Once you hear what she has to say about them, you will never look at leather trousers the same way ever again. Kerry starts her long journey clearing out her closet to be cruelty-free. Tweet or instagram @KerryHopkinsTV to let her know what you thought!
This episode discusses the huge headline story that lasted an entire week on what BBC Match of the Day Sports Presenter, Gary Lineker tweeted and the ensuing BBC PR Crisis.
I went on Sky News and BBC Radio Five Live to react to the story and give commentary as a former BBC journalist and Crisis Comms Expert.
In this episode I also discuss a turning of my ship in the types of companies I won't be making famous, moving forwards. Big changes, for the good of the planet and every being on it.
In this episode, Kerry Hopkins shows you the 4 critical errors that people are making at the moment, when trying to land broadcast appearances and how you can avoid these errors. Kerry coaches the guests live at the end section of this podcast. How many times a year do you go on TV as a guest expert, or get your spokespeople on air?
I've worked out an incredible formula from all my clients that I know what they were earning at the beginning of working with me and then again a few months later. They got a whooping average of £18.67* back for every £1 then spent with me! They were all on my Up in Broadcast coaching programme and some had additional shorter courses on top. After you've listened to this podcast and you believe you're an expert in your field who could get on TV and radio and you want to make more profits or get more donations, then answer ALL the questions on this booking form, to see if you qualify for a free strategy session with me. Calendly.com/KerryHopkins/45min
- This ROI sum is not guaranteed but it is a factual sum that has been calculated using the genuine revenues of my clients before they started hiring me and what their revenue was after a few months of working with me - after taking on board my broadcast PR, PR, digital media, marketing and sales strategies. Therefore this sum could either be lower or higher, depending on how thoroughly you follow my advice and outside marketing and PR strategies -- but this is the average sum of the clients I asked.
In today's episode I share with you what happened to me when I stopped eating meat and dairy. I went 100% plant based and my body's physiology and psychology dramatically changed. This podcast is a must listen!
Let's Set Your 2023 PR Goals Together Now. I give you 6 tips on how to meet your business goals in 2023. Let's plan now and get you on TV to help you gain more authority.
Do you save pennies, but don't spend dollars when there is a reason to as you'll get a big return on your investment? In this episode I talk about this phenomenon that a lot of people don't even know they have. Bottom line is, if you hire someone and you're getting a Return On Your Investment and making more money since you hired them, than before, it's safe to say, you don't need to count pennies when it comes to said person.
We are in a cost of living crisis, a recession and governments are increasing taxes to pay off all the money they gave away during the Covid-19 pandemic. So what marketing strategy should you be investing in right now to grow your business? Should you pay for adverts, or use that budget or some of that budget to invest in PR? In episode 5, I give you 4 pros and cons for adverts right now - and 4 pros and cons for investing in PR right now.
We are in a recession and it will be a deep one for the next two years. You can still make it through it and not be worse off if you listen to the right people who will brainwash your mind with positivity. The 5 people you listen to the most, shape your own personality. I'm all about positivity because during the pandemic I put the work in so that I thrived not just survived. That's why I can speak from experience and share what has worked for me with you to inspire you to follow what I did, so that it works for you too.
Now is the time, more than ever before, to get ramping up your PR and incorporating broadcast PR to increase your revenue and reach more people.
Are the sort of person who when they make more money, they spend it? Do you want to earn more money too? Do you ever regret what you've spent your money on in the past? Do you not even know the exact amount you have spent on, say, fashion in the last year? Do you dream of where you'd be now, had you not wasted your money on depreciating assets such as bags, shoes, clothes, weekends away and that new car? When you make more money do you think, ok now I can afford quality or designer clothes, a new car or to go out for more meals? Do you want to learn how to create courses and get passive income so you can increase what you earn? If you answered yes to any of the above questions and if any of that resonates with you, then this episode is for you.
If you keep spending all your income on things that are not long term investments that increase in value rather than decrease in value, then you'll never get wealthier with that way of living.
That's why I decided to do this episode to share with you 10 things I did to save $116,000 USD which is £100,000 in one year.
I don't believe in saving money to keep in the bank, as the interest rates as too low. But sometimes we must save in order to buy an appreciating asset like a property.
You might be someone who wants to reach a larger audience. If you're an expert in your field, and that means you have 5 or more years experience doing what you do, then maybe you have a chance of going on the news or shows to react to breaking news stories and planned diary stories, as an expert guest commentator. This all helps you increase your credibility and reputation, it's ultimately free advertising and an honour. But just where do you start? Isn't getting on air like this, just for the lucky, wealthy or the privileged few?