Wired In with Saanand Warrier: Recent Episodes
Saanand Warrier
Welcome to 'Wired In with Saanand Warrier,' your ultimate podcast destination for insightful conversations with industry founders, directors, entrepreneurs, and professionals in the fields of advertising, marketing, business, and beyond.
Join me, Saanand Warrier, founder, and director of Wirality Media, a Bengaluru-based new media marketing, and advertising agency, as I delve into the journeys of India's leading professionals. Discover how they climbed to the top during the digital age's social revolution was it through strategic hacking or a stroke of pure luck?
On this episode of WiredIn, we dive into the thrilling world of sports with Avanish Hegde, a sports journalist for Cricket.com. As a seasoned expert in the industry, Avanish brings a wealth of knowledge and insights to the table.We explore the dynamic landscape of Indian cricket, the influence of the BCCI, and the broader global sports culture. From the rise of youth football leagues in India to the challenges of fixing scandals, we uncover the complexities and triumphs of the sports world. Avanish also shares his expertise in curating compelling content as a sports journalist.Join us for an engaging conversation as we delve into the grassroots level of sports, discuss the future of the industry, and explore the strategies behind creating captivating sports narratives. Whether you're a die-hard sports fan or simply curious about the business side of the game, this episode offers something for everyone.Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them WiredIn.Follow Avanish Hegde on:Instagram:https://www.instagram.com/hegdeeveryday/LinkedIn:https://www.linkedin.com/in/avanish-hegde-a111a6113/Listen to the other episodes of my podcast on:Spotify:https://spoti.fi/4d649LGApple Podcasts:https://apple.co/3Y8XRXGWant to know more about me?Follow me on:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eDChapters:00:00 - Talking about Sports06:18 - RCB and the future of cricket12:12 - Formats of Cricket28:00 - Avanish's journey into sport46:56 - NCAA and College Leagues55:10 - Sports at its grassroots level1:11:52 - Society: The genesis of sports1:25:58 - Indian football and where it's heading1:36:00 - Man United's evolution of gameplay1:47:56 - Being a sports journalist1:51:00 - BCCI1:57:44 - Match-fixing scandals in sports2:03:26 - Curating content as a sports journalist2:14:57 - Fan Cams & Regulations2:32:27 - The illegal APK2:44:25 - Controversies & Cricketers2:48:16 - Virat, Sachin and Dravid2:54:37 - Anderson or Steyn3:07:10 - All-Time Test 113:12:22 - India World Cup team predictions 2027#cricket #indianteam #bcci #manchesterunited #viratkohli #sunilchhetri #sachintendulkar #dalesteyn #jamesanderson #gautamgambhir #icc #football #sportsculture #bangalore #matchfixing #t20 #testcricket #ipl #rcb #podcast #wiredin
On this episode of WiredIn, I sit down with Sahit Anand and Aditya Bharadwaj, where we delve into the world of advertising and films..Sahit Anand is a writer and director with over 300 projects, including commercials, music videos, web shorts, and feature films. He has shot and directed numerous films for Jordindian and music videos such as 'Moving On', 'Can't Let You Go', and 'Smoke Shisha, Play Fifa'. Notably, he was the cinematographer and editor for the feature film “One Cut Two Cut”. Additionally, Sahit worked on 'Death of a Farmer,' a PSA highlighting the struggles of Indian farmers.Aditya Bharadwaj is a screenwriter from Bangalore. He began his career in advertising and digital marketing with Pink Lemonade & Wirality. In 2018, he was selected for AIB's First Draft, a six-month screenwriting residency program. After which, he joined Saad Khan's First Action, contributing to ad films and most notably the comedy series “Humble Politician Nograj”. Aditya led the writing rooms for Disney-Hotstar's “Ankahi Ansuni” and Amazon Mini TV's “Constable Girpade”. He has also worked on a Telugu feature film set for release in 2024."In this episode we talk about filmmaking, screenwriting, the relationship between advertising and filmmaking, improving your creative craft, cinema v/s OTT Platforms, making it big in bollywood from Bangalore etc.Join us as we dive deep into these topics and more, offering valuable insights and engaging discussions for aspiring filmmakers, screenwriters, and film enthusiasts alike.Don't forget to like, comment, and subscribe to catch more such conversations where I talk to people from different walks of life, digging deep into their journeys and decoding what keeps them Wired-IN..Follow Sahit Anand on:Instagram:https://www.instagram.com/sahitanand/Follow Aditya Bharadwaj on:Instagram:https://www.instagram.com/rasamrise/LinkedIn:https://www.linkedin.com/in/aditya-bharadwaj-19925b9a/Listen to the other episodes of my podcast on:Spotify:https://spoti.fi/4d649LGApple Podcasts:https://apple.co/3Y8XRXGWanna know more about me?Follow me on:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eD#Screenwriting #Filmmaking #Bollywood #OTT #Cinema #Advertising #CreativeCraft #FilmIndustry #SahitAnand #AdityaBharadwaj #AIinFilm #DEIRules #FilmAwards #Directing #FilmProduction #FilmCareers #podcast #wiredin
On the latest episode of WIRED IN, I sit down with a fellow agency founder Aman Singh from INSANE MARKETERS, the agency behind creators like Ankur Warikoo, Dev Gadhvi, Divas Gupta and more.We talk about his origins from running Facebook pages and developing games to starting a performance marketing agency. We also speak about the evolution of digital marketing agencies and how the overall landscape of marketing is changing and its impact on internal systems, team building and how to manage people as founders. Tune in to the Episode #11 of WIRED IN to listen to Aman Singh on all things digital marketing agencies.Follow Aman Singh on:Instagram:https://www.instagram.com/insane.aman/LinkedIn:https://www.linkedin.com/in/insaneaman/You can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Wanna know more about me?Follow me on:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube:https://bit.ly/3OTK8P9Instagram:https://bit.ly/459QiR2Twitter:https://bit.ly/3scO6tt#podcast #wiredin
On this episode of #WiredIn I had a chance to talk to Huzefa Talib, aka @coachmogambo, the man behind The Outfit and S&C coach of the WPL RCB team. Huzzi has to be one of the fittest people I have ever known in my life. He's a practitioner who walks the talk.We speak about how he went from working at JP Morgan to co founding the Outfit to training high performance athletes like an Ellyse Perry. We also talked about the evolving landscape of sports training and nutrition, the importance of rotational forces in athletic development, and how everything we've been taught about food is wrong. If you enjoyed this episode make sure you like, share, subscribe and leave a comment below letting us know who you'd like to see next on the podcast!Follow Huzefa on:Instagram: / coach_mogambo LinkedIn: / huzefa-talib-77b35892 X:https://x.com/coach_mogamboYou can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Wanna know more about me?Follow me on:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube:https://bit.ly/3OTK8P9Instagram:https://bit.ly/459QiR2Twitter:https://bit.ly/3scO6ttChapters:(00:00:00) - Intro(00:02:26) - His personal training routine(00:06:03) - Connection to Cricket(00:15:20) - Life at JP Morgan(00:18:03) - Career shift and Entrepreneurship(00:29:17) - Elements of risk as an entrepreneur(00:34:30) - Training clients(00:46:25) - Food and Nutrition(00:56:26) - Training athletes(01:02:28) - Ellyse Perry and Women's cricket(01:19:09) - The End Goal
(01:24:18) - Outro
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Welcome to Wired In with Saanand Warrier!This is by far the most anticipated guest I've had on WiredIn so far. Armaan Reet has been one of the most influential friend/colleague/well wisher in my journey so far at Wirality. I am very excited to share this episode where we talk about our early days, our first job in sales, Armaan's experience in working with companies like Uber, Dunzo, Cred and how Bangalore is the new Bay Area. We also talk about Armaan's journey as a co-founder of Bonomi and the story behind choosing cold brew in a tea drinking country.If you enjoyed this episode make sure you like, share, subscribe and leave a comment below letting us know who you'd like to see next on the podcast!Follow Armaan on:Instagram:https://www.instagram.com/armaanreet/LinkedIn:https://www.linkedin.com/in/armaan-reet-54a6b234/X:https://x.com/reet_armaanYou can watch the other episodes of WiredIn with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Wanna know more about me?Follow me on:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube:https://bit.ly/3OTK8P9Instagram:https://bit.ly/459QiR2Twitter:https://bit.ly/3scO6tt
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Welcome to Wired In with Saanand Warrier!I’m excited to have Varun Balan, a writer, editor, and visual storyteller in this episode. With 8+ years of experience in the media and journalism industry, Varun shares fascinating stories and insights from his industry.If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see next on the podcast!Follow Varun on:Instagram:www.instagram.com/finalblur/LinkedIn: / varun-ramesh-balan-790b3459 Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Follow me on social media for more content:Instagram:https://bit.ly/45sMvhgTwitter:https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube:https://bit.ly/3OTK8P9Instagram:https://bit.ly/459QiR2Twitter:https://bit.ly/3scO6tt
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He loves creating content and now he teaches how to be a creator.Welcome to Wired In with Saanand Warrier!In this episode, we have two focused and driven minds who followed their passion for creating content and marketing. Today, we dive deeper into their entrepreneurship journey to learn how running a business has changed over the past decade.Join us as we get wired with Kabir and Vidhu, only on Wired In with Saanand Warrier!If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see next on the podcast!Follow Kabir on:Instagram: https://www.instagram.com/kabbbie/LinkedIn: https://www.linkedin.com/in/kabir-maini-09ab5027b/Follow Vidhu on:Instagram: https://www.instagram.com/vidhuravinath/LinkedIn: https://www.linkedin.com/in/vidhuravinath/Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Follow me on social media for more content:Instagram: https://bit.ly/45sMvhgTwitter: https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube: https://bit.ly/3OTK8P9Instagram: https://bit.ly/459QiR2Twitter: https://bit.ly/3scO6tt
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Welcome to Wired In with Saanand Warrier!In this episode, we delve into the fascinating world of mentalism with renowned mind reader and mentalist, Narpath Raman! Narpath, also known by his stage name Narpath - Next Door Mind Reader has taken the Indian mentalism scene by storm.We explore Narpath's journey, from his background in engineering to his transition into a captivating street performer and mentalist. We discuss the art of mind reading and mentalism, and how Narpath uses his skills to amaze audiences.Narpath also shares some of his most incredible mind-reading feats, including his act that astonished former Indian cricket captain Mahendra Singh Dhoni!Join us as we get wired in with Narpath Raman and unlock the secrets of the mind, only on Wired In with Saanand Warrier!If you enjoyed this episode, subscribe for more and leave a comment below letting us know who you'd like to see on the podcast next!Follow Narpath on:YouTube: https://www.youtube.com/@UCDpi2d8fDWu2zIuVxUKQF4g Instagram: https://www.instagram.com/narpathndmr/Listen to all episodes of Wired In with Saanand Warrier on Spotify, Apple Podcasts and other platforms.Follow me on social media for more content:Instagram: https://bit.ly/45sMvhgTwitter: https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube: https://bit.ly/3OTK8P9Instagram: https://bit.ly/459QiR2Twitter: https://bit.ly/3scO6tt
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Episode 42 of Wirality 101 is here. Let's dive right in!In this episode, we talk about why print media is still relevant, with the example of the Paytm fiasco and we also touch upon the scope for innovation the medium still has. Later in the episode, Varad shares an interesting LinkedIn post from Shashank Mehta (Founder, The Whole Truth), and we talk about what it takes to build an authentic trustworthy brand. Also what other D2C brands can learn from the same. Watch all episodes of Wirality 101 on YoutubeLink to the podcast in the video: https://youtu.be/V6eblDgQk-c?si=gcQvymNMKiqN1inlFollow me on:Instagram: https://bit.ly/45sMvhgTwitter: https://bit.ly/45oC8eDFollow Wirality Media:Instagram: https://bit.ly/459QiR2Website: https://www.wirality.co/Chapters: 00:00 - Intro00:26 - Varad's back!01:13 - New format02:04 - Paytm and Print Media06:22 - Innovation in Print08:40 - Trust & The Whole Truth 13:12 - FoodPharmer X Shashank Mehta14:17 - Learnings from TWT
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It's all about love with Episode 41 on Wirality 101!In this episode, I talk about all the Valentine's Day campaigns that have taken their rounds on social media. I talk about the relationships between agencies and brands and how they can incentivise them to do what's best for their brand. With new-age advertising, is Tanmay Bhat the face of advertising in India?Watch all episodes of Wirality 101 on YoutubeStream Wirality 101 and Wired In episodes on Spotify: https://spoti.fi/3D67zhw
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Follow Wirality Media:Instagram: https://bit.ly/459QiR2Website: https://www.wirality.co/
Chapters: 00:00 - Intro01:26 - Cadbury 5 Star 'Erase Valentine's Day'05:47 - Agency-Brand Relationships08:08 - Bold Care x Ranveer Singh x Johnny Sins16:48 - Tanmay Bhat as the face of advertising21:30 - Ending Notes
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We're back with Episode 40 on Wirality 101!
In this episode, I talk about all the social media management/analytics tools we've used as an agency and why we've chosen now to simply work on platforms natively. I also touch upon how one should go about seeking courses and certifications in the Marketing/Advertising landscape. Lastly, I also shed some light on the things I look for while hiring freshers.
Links for all the social media analytics and management tools:
1) Sprout Social: https://sproutsocial.com/
2) Brandwatch: https://www.brandwatch.com/
3) Hootsuite: https://www.hootsuite.com/
4) Buffer: https://buffer.com/
5) Meltwater: https://www.meltwater.com/en
6) Konnect Insights: https://konnectinsights.com/
Watch all episodes of Wirality 101 on YoutubeFollow me on:Instagram: https://bit.ly/45sMvhgTwitter: https://bit.ly/45oC8eDFollow Wirality Media:Instagram: https://bit.ly/459QiR2
Website: https://www.wirality.co/
Chapters:
00:00 - Intro
00:40 - Experience with Analytics & Management Tools
02:25 - Why we work on platforms natively?
08:08 - Certifications in Marketing & Advertising
15:50 - What I look for while hiring freshers?
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Welcome to Wired In with Saanand Warrier! In this episode of Wired In, we're thrilled to have Tanvi Ratna, the CEO and Founder of Policy 4.0; a Bengaluru-based research and advisory body and think tank, a prominent figure in the world of blockchain and policy regulations in India.
Tanvi's journey is as fascinating as it is inspiring. After studying in the United States, she consciously decided to return to India, her home country, with a mission to contribute to developing and regulating policies for blockchain and cryptocurrencies.
Throughout her career, Tanvi has been a driving force behind shaping policy regulations for the crypto landscape in India. Her expertise and insights have been instrumental in navigating the complex intersection of technology and governance.
In this episode, Tanvi shares her journey, from her experiences abroad to her pivotal role in influencing policy regulations for cryptocurrencies in India. We delve into the intricacies of crypto policy regulations in India, exploring the challenges, opportunities, and future prospects in this rapidly evolving space.
Join us as we gain valuable insights from Tanvi Ratna on the policy landscape of cryptocurrencies in India, only on Wired In with Saanand Warrier!
If you liked this episode, Subscribe and Comment below who you would like me to have next on the podcast.
Find Tanvi Ratna on LinkedIn:www.linkedin.com/in/tanvi-ratna-29331917
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Introducing Abhishek Agarwal, the CEO and Founder of Creditvidya, as our esteemed guest on WiredIn Episode 4!His inspiring journey, from flipping burgers in the US to returning to India and embarking on an entrepreneurial venture, has led him to provide essential money lending services to tier 3 communities. Join us as we delve into his remarkable story and the impactful work he's doing with Creditvidya.Things we talk about in this episode:00:00 - Intro00:38 - Origin Story07:54 - Superhero moment for an entrepreneur13:42 - Influence of VCs making a change in India17:50 - Venturing into Fintech and Creditvidya32:35 - Prioritising health and fitness41:13 - Is today's generation overly protected and softer?47:20 - Should a CEO always be wired in?55:20 - Hiring and Firing1:03:55 - Was there anything you did wrong?1:10:10 - How does one trust upon credit?1:16:20 - Difference in culture in different cities1:23:57 - One skill an entrepreneur needs in today's world1:27:07 - Building Discipline1:33:26 - How do you wind down?1:40:53 - Dealing with depression and building new healthy habits1:47:10 - Personal struggles an entrepreneur faces1:49:48 - OMAD diet1:56:01 - What's next?2:00:00 - OutroIf you liked this episode, Subscribe and Comment below who you would like me to have next on the podcast.Find Abhishek Agarwal on these platforms:Instagram: https://www.instagram.com/stats_and_pushups/LinkedIn: https://www.linkedin.com/in/agarwal86/Follow me on social media for more content:Instagram: https://bit.ly/45sMvhgTwitter: https://bit.ly/45oC8eDFollow Wirality to stay up-to-date with the latest advertising campaigns, solutions, hacks and much more:Youtube: https://bit.ly/3OTK8P9Instagram: https://bit.ly/459QiR2Twitter: https://bit.ly/3scO6tt
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If you liked this episode, Subscribe and Comment below who you would like me to have next on the podcast.
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Ever since Covid, I've been obsessed with Health! So much so that it has led me to dig deep into my workout routine, nutrition and recovery and critic almost everything I ever knew about health. Now there's no other person I know in the world today that I trust more when it comes to health and fitness than Kristian Ebenezer... aka Phantom Boss.
Kris co-founded The Outfit and is a Certified coach socialising in S&C and an L1 in Olympic Lifting. Beyond all his designations he's a practitioner of his craft.
Finally, I got to sit down and talk to him about his process outside the gym.
In this episode, Kris Ebenezer talks about:
01:40 - How much should someone work out?
03:10 - Origin Story
09:37 - Getting Into Fitness
15:02 - Motivational Gym Partners
16:47 - Truth about Fitness Industry
20:10 - Cold Showers
22:10 - Coffee and Cortisol
23:45 - 3000 Calories Diet
29:00 - 7-day fast breakdown
34:08 - Controlling Food Intake
40:10 - OMAD - One Meal A Day
43:02 - Fitness mindset: Abroad vs India
45:12 - Accreditation and Validation for Trainers
54:11 - Kris' Walking Routine
59:45 - Kris' Boldfit Journey
1:03:20 - What's Virat Kohli like?
1:04:25 - Revolution in Indian Training
1:16:42 - Origin of the name 'Phantom'
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It’s Episode 39 of Wirality 101!
Wirality 101 is my way of returning to the basics of topics from advertising, business, and content creation. Today, I talk about cancel culture, investing in the right places during an economic downfall, the process of taking an ad campaign to awards like the Cannes, and what are the benefits of guest posting.
-------Here are the links I mentioned in this video:Cash is OxygenOfficial Cannes Lions WebsiteFind The Best Ad Campaigns of the past 100 years: lovetheworkmore.comWhopper Detour Ad Campaign-------
Subscribe to my Youtube channel
Watch all episodes of Wirality 101 on Youtube
Follow me on Instagram and TwitterFollow Wirality Media and check out our website -------00:00 - Intro 00:26 - Layer'r SHOT and Cancel Culture02:31 - Investing During an Economic Crisis07:17 - Applying for Awards like Cannes12:50 - Guest Posting and its Benefits
WiralityMedia #SaanandWarrier #Wirality101
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Today’s guest is someone I’ve known for a while. An engineer by education but a true marketer by practice. I’ve admired Deepan’s wealth of digital marketing knowledge for a long time and have always looked up to him as a benchmark in our industry. Glad that I got an opportunity to sit down with him and decode his origin story.
In this episode, Deepan talks about:
- His Origin Story
- 500 Rupees Investment
- Transition from Social Media to Paid Media
- Current state of Ed Tech
- Deepan AI
- Skills a Marketer needs
- Getting Into Politics
- Mental Health and Handling Stress
If you liked this episode, click the follow button and let me know who you would like me to have next on the podcast.
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It’s Episode 38 of Wirality 101!
Wirality 101 is back! We have been working hard on bringing you the best content from the world of advertising, business, and content creation. Today, we talk about traditional marketing theories used in today's digital age, my heroes in advertising and marketing, and Elon Musk's thoughts on employees working from home.00:00 - Intro
00:38 - Subscribe
01:19 - Traditional marketing in the digital world
04:56 - Heroes of Advertising and Marketing
08:22 - Elon Musk: WFH living in La La Land
Watch Episode 38 on Youtube: https://youtu.be/0JXMXTN8cIU
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
WiralityMedia #SaanandWarrier #Wirality101
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It’s Episode 37 of Wirality 101!
We’re changing things up in this episode! Amidst blissful Bangalore weather, we talk about the growth-defining markers for new-age advertising agencies, strategies to attract talent within a budget & even exchange notes about coffee!
00:00 - Intro
00:51 - Hiring talent on a limited budget.
04:25 - Growth markers for new-age advertising agencies.
06:39 - Bonus question!
07:25 - Can Meta create their own Twitter?
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
WiralityMedia #SaanandWarrier #Wirality101
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It’s Episode 36 of Wirality 101!
In this episode, we talk about the beginnings of my brand development journey, my thoughts on the recent Bournvita campaign & much more!
00:00 - Intro
00:45 - Children’s Day Bournvita Campaign
07:57 - Empowering your employees
11:43 - My drive to compete & cater to employees
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
WiralityMedia #SaanandWarrier #Wirality101
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It’s Episode 35 of Wirality 101!
In this episode, we dive into the power of NFTs, how a recession impacts brand-agency relationships, landing good clients and much more!
00:00 - Intro
00:57 - What’s a good client?
03:47 - Should brands drop agencies because of the recession?
07:58 - Why is NFT technology powerful?
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
WiralityMedia #SaanandWarrier #Wirality101
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It’s Episode 34 of Wirality 101!
In this episode, we talk about brand marketing for startups, navigating employee burnout, the client I regret onboarding and much more!
0:00 - Intro
1:05 - Brand Marketing for Startups
5:21 - Client that I Regret Onboarding
7:49 - Advice for Employee Burnout
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
WiralityMedia #SaanandWarrier #Wirality101
--- Send in a voice message: https://podcasters.spotify.com/pod/show/saanand/message
It’s Episode 33 of Wirality 101!
In this episode, we talk about what NFTs really mean, how hashtags came to be, paying for a Twitter verification and more!
3:33 - Origin of Hashtags
8:16 - Recent Instagram Follower Count Drop
12:03 - My Opinion on the $8 Twitter Blue Tick
Saanand Warrier
Instagram: https://www.instagram.com/saanandwarrier
Twitter: https://twitter.com/SaanandWarrier
Wirality Media
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/saanand/message
Thank you for tuning into Episode 32 of Wirality 101!
In this episode, we spill some industry secrets, talk about mass media advertising for businesses, settle an old hiring debate and more!
Today we talk about:
2:54 - Starting your own agency
7:32 - Print media for small businesses
9:59 - Hire for talent or attitude?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
We’ve got some spook-tacular questions in episode 31!
In this episode, we address the classic traditional PR vs digital PR debate, determining the feasibility of creative ideas, the art of letting employees go and more!
Today we talk about:
1:01 - Traditional PR vs Digital PR which one do I focus mostly on?
6:13 - What is the smartest street billboard ad you have ever seen, or looked at and liked a lot?
7:51 - How do I fire an employee?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It’s the big 3-Oh of Wirality 101!
In this episode, we will talk about what with the blockchain boom, the buzz around cancel culture, rising back from its trap & much more!
On today's episode we talk about:
01:21 - Is cancel culture an actual problem?
06:26 - How important is it to hop on trends?
10:07 - Blockchain technology in digital marketing
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 29 of Wirality 101!
In this episode, we talk about Facebook and Google ads, approaches to select media agencies, what makes an advertisement bad & much more!
On today's episode we talk about:
02:33 - Working with two agencies side by side
08:22 - Accuracy in Facebook and website analytics
13:14 - What are bad ads?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 28 of Wirality 101!
In this episode, we understand whether AI will replace digital marketers, why movie posters are more rampant than that of boxing/MMA events & much more!
On today's episode we talk about:
01:42 - Can marketing expenses be capitalized?
06:06 - Will AI replace digital marketers?
7:48 - Entertainment ads & sporting events ads
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 27 of Wirality 101!
Why are the Air Jordan's so expensive? How is India's growing street culture scene? All this & more, in conversation with Omran Hamza, Marketing Head at Superkicks.
Today we talk about:
05:08 - Is street culture a thing in India?
10:10 - Why are Air Jordans so expensive?
16:08 - Street culture in the metaverse a.k.a. 'digital streets'
19:27 - Marketplaces in India launching their own sneaker brands
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 26 of Wirality 101!
In this episode, let's talk about celebrity-driven brand awareness, Apple's cult behaviour and more!
Today we answer the questions:
01:50 - What are a few must-have skills for every aspiring digital marketer?
04:55 - What are your thoughts on Apple encouraging cult behaviour?
11:45 - Does a celebrity-driven brand help build brand awareness better or does it also risk the brand being affected by negative publicity?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 25 of Wirality 101!
Here's your guide to become a pro at social media and digital marketing cause we're answering all your FAQS !
Today we talk about:
01:54 - How do I keep track of my social media schedule and posting?
06:22 - What is the best way to retain my customers via digital marketing?
12:25 - My email marketing campaign ends up in spam most of the time, how do I avoid this ?
14:55 - Name one online campaign that you are enjoyed recently and why?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 24 of Wirality 101!
In today's episode we discuss if logos are essential for successful branding, Indian brands integrating in the Web 3.0 space and Growth Performance marketing in the next 3-4 years.
Today we discuss about:
01:20 - Are logos essential to successful branding?
04:48 - How do you see Indian brand integrating into the Web 3.0 space?
11:53 - How do you see growth performance programme in agencies in the next 3-4 years? What are the takeaways for in-house agencies?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 23 of Wirality 101!
On today's episode we talk about THAT BIG IDEA in marketing, figuring out ATL & BTL and lots more !
Today we answer the questions:
01:00 - Should we try to match our competitor's advertising?
04:44 - What is a BIG IDEA in marketing?
09:19 - What is "Above The Line" advertising and "Below The Line" advertising?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's Episode 22 of Wirality 101!
Today's episode is about the importance of logos and branding, on how to finalize on a marketing budget for start-ups and should you consider using an agency?
Today's we answer the questions:
01:15 - Why is selecting a new brand name and logo become even more important to attracting customers for e-commerce product launches?
04:23 - How do I figure out a balance between collaborations, paid media and owned media? How much do I need to spend on marketing for a start-up general store?
09:52 - Should we use an advertising agency?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to Episode 21 of Wirality 101!
In this episode, we'll be talking about:
1:15 - What are some things that need to change in the Advertising Industry?
5:24 - In the history of advertising who is your favorite advertising personality?
10:23 - How do you see advertisements and marketing playing out in the metaverse?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to Episode 20 of Wirality 101!
In this special podcast episode, I talk to Glen Ivan, my childhood friend and ex-host at Power Drift. We talk about everything from the world of Startups, Marketing, Content, and Creators.
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode 19 of Wirality 101!
In this episode, we'll be talking about:
2:09 - What is a Brand?
4:32 - What can brands do to transform from a consumable to become a culture?
10:47 - Should a brand change its positioning if the social norms change?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode 18 of Wirality 101!
In this episode, we'll be talking about:
3:53 - Best practices to keep your employee happy and motivated.
7:19 - How long it took Wirality to scale up?
11:10 - How has Covid 19 affected the advertising industry globally and in India?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome back to episode 17 of Wirality 101!
In this episode, we'll be talking about:
4:25 - If there is such a thing as a viral formula?
9:32 - The future of Instagram without ‘likes’
11:16 - Why topical content is important on social media
14:01 - Why I started my own agency
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome back to episode 16 of Wirality 101!
In this episode, we'll be talking about:
0:45 - Will SEO ever die out to SEM?
2:56 - My two cents on what budding influencers should be doing
4:08 - My thought process while making tough decisions as an entrepreneur
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome back to episode 15 of Wirality 101!
In this episode, we'll be talking about:
1:30 - The future of Facebook Messenger in advertising
6:33 - Google My Business and how it helps local SEO
10:53 - The power of personal branding
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome back to episode 14 of Wirality 101!
Today we'll be talking about:
1:10 - The infamous Starbucks typos
3:41 - Key things to keep in mind while hiring creatives
6:44 - Is content really the king in today's digital world?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode THIRTEEN of Wirality 101!
Here are the questions we answer today:
2:42 - What is the difference between a job and a career?
6:14 - Does digital marketing help for High-End Real Estate Marketing?
10:38 - Is sponsorship still effective for advertising a brand?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode TWELVE of Wirality 101!
Here are the questions we answer today:
1:17 - What is affiliate marketing?
4:15 - What is copy writing? Is it the same as content writing?
7:00 - Do you think Entrepreneurship is an art or a science?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode ELEVEN of Wirality 101!
Here are the questions we answer today:
0:35 - What is growth hacking?
4:45 - How do I find out my target audience?
8:02 - Do you think its important to have mentors?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode TEN of Wirality 101!
Here are the questions we answer today:
1:01 - Do you think entrepreneurs are born or made?
5:31 - What is Online Reputation Management (ORM)?
10:19 - What is strategy in advertising?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode NINE of Wirality 101!
Here are the questions we answer today:
0:54 - What are your thoughts on Instagram's declining reach?
4:10 - Do you think Tik Tok will overtake Instagram as one of the top social media platform?
6:57 - Do you think digital marketing is a good career in 2020?
8:35 - How do you think marketers can leverage platforms like Hotstar to advertise?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode EIGHT of Wirality 101!
We would love to answer any questions you may have so make sure to send them across !
Here are the questions we answer today:
0:34 - What is the one question you always ask candidates that attend interviews?
3:45 - What type of content do you think works best on Linkedin?
8:08 - What's your personal take on starting a business in India in its current state?
9:01 - Do you agree that digital marketing is something that can be self-taught?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode SEVEN of Wirality 101!
This episode is a special one as it's our first shoot in the new office!
Here are the questions we answer today:
1:14 - What book do you think is a must-read for aspiring marketers?
3:52 - How can B2B companies leverage digital marketing to see growth?
6:19 - How does branding make a difference to businesses?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode FIVE of Wirality 101!
SEO, SEM and SMM are the main areas of focus today, along with comparing them to older forms of marketing. We talk about the effectiveness of offline advertising in today’s digital world, as well as dive deep into when and why e-mail marketing died.
Here are the questions we answer today:
0:57 - Should SEO, SMM and SEM work independently or work together for campaigns?
3:39 - Compare the online and offline landscape in 2019 and if the effectiveness of offline is fading in the ever-growing digital landscape.
5:44 - What are your thoughts on email marketing, and its future?
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to episode 4 of Wirality 101!
It’s time we talk about Artificial Intelligence and the impact it can have on digital marketing in the future, with important topics like audio content platforms, and abusing on the internet also being discussed in detail.
Here are the questions we answer today:
0:38 – Will artificial intelligence take over digital marketing by 2025?
3:42 – Is there any social platform on which we can declare our thoughts orally as an audio format?
6:17 – Isn’t addressing someone using offensive and abusive words in social media platforms a bad thing?
Some interesting topics out there to explore!
Do let me know in the comments if there’s any that you would like me to talk about in our next episode.
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
It's episode 3 of Wirality 101!
Today's episode is about the importance of having knowledge on digital marketing, investing in digital marketing and whether one can make a living using just social media.
00:32 - Is it necessary for a business owner to know digital marketing or social media marketing?
02:57 - How important is it for B2B companies to invest on a social media presence? Our company currently uses a sales heavy approach, so how can what the sales team does be informed by social media marketing?
05:56 - Do you think everybody can make a living using social media?
Our question to you!
What is the number one platform outside of Google Search which you use to get information?
Let us know !
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Episode 2 of Wirality 101!
We talk about social media stock investments, our thoughts on IGTV as a platform and Google's social media failures over the years.
00:45 - Is it a good time to buy a social media platform stock?
03:09 - Will Google try developing another social media platform?
04:41 - What are your thoughts on IGTV as a platform? Do you think they’ll be able to push YouTube? Also what type of people are ideally suited to creating content there?
Our Question to you:
What are your thoughts on IGTV? Do you watch content on IGTV, or do you watch content on Youtube? What do you prefer the most?
Let us know !
Saanand Warrier :
Instagram: https://www.instagram.com/saanandwarrier/
Twitter: https://twitter.com/SaanandWarrier
Wirality Media:
Instagram: https://www.instagram.com/wiralitymedia/
Website: https://www.wirality.co/
Welcome to the first episode of Wirality 101!
We talk about digital marketing, its essence, whether it's safe to invest in it and overall what the industry is like in India's current market scenario.
Here are the 3 questions we answer:
-
What is digital marketing? How far has digital marketing in India and what is the impact of it on traditional marketing?
-
What are the qualifications and criteria that someone must possess to become a digital marketer?
-
How effective is digital marketing to an organisation and what are the benefits that come out of it?