The Profit Lovers Podcast

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You need today's episode if you are maxed out in your business and can not see how to hit profit goals without increasing your customer or client load. You will hear 10 ways to increase your profit without needing to take on more customers or clients. Of course, as always, today's episode is full of actions you can take in your business today!

Links mentioned:
How one email created $5k in sales
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GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
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Happy Profit Lovin'!

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Everyone hits slumps in their business at some time or another, and I would be shocked if you didn't. It's not only normal; it's to be expected. You can avoid having too many slumps in the future with good marketing and solid consistency, but what do you do if you're in the slump right now?

If you're stuck in the mud and you can't see a rope to haul yourself out, you're not going to be thinking too much about how to avoid the slump in the future, no no no.. you just want out!

So, let's pull you out of that slump … and… put measures in place to avoid falling back into the quagmire of business quicksand.

In today's episode, you're going to get insight into how you got into the slump in the first place, and the reason is not at all what you probably think it is.

Then, we will talk about quick ways to haul your cookies out of the depths of business stagnation. Finally, we wrap up with a five-question checklist (you can see it below in case you don't have time to listen to today's episode .. but you definitely should!).

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Can you really market your business without using social media? Or, are the experts right? No social media marketing equals business death?

More and more often I have clients asking me if they can market their businesses without using social media because they’re sick of it. It feels like a waste of time and effort and acts as nothing more than a distraction and burden.

So, can you market without social media and if you do scrap it what do you do instead? That is what you will hear in today's episode.

Episode Links:
The Profit Lovers Members Club
Tapping into the true desires of your target market with Emily Osmond
Emily Osmond - Modern Marketing Collective
Real World Learning - Bronwyn Cron

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So you’re ready to invest in professional advice but where will you get the most bang for your buck? Are you ready for one-to-one coaching? What kind of coach should you choose, or is a course a better option for you? Let’s look at the different options available so you can get the best possible outcome.

Here's what is covered in this episode

How to avoid the pitfalls of free advice
Why you need to limit your consumption of information
Figuring out what outcome you’re looking for
Deciding on the level of support you need
Understanding the difference between courses and coaches
Choosing the right coach for your industry or business type

Links:

The Profit Lovers Members Club
One to One Coaching with Melanie
Find Melanie on Instagram
Coach Pamela The Reinvention Institute
Mastering the Skill of Reinvention

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Are you busting your butt trying to be unique in business? Flustering about to find distinctive features to set you aside from your competitors?

Not easy right? In fact, your attempts at uniqueness might be working against you.

What if instead of standing out by being unique you focused on being the most choosable!

I was shooting the breeze with Belinda from Copywriter Matters when she talked about a project she was working on, writing a book about why we need to be choosable in business instead of unique.

Well, slap me sideways and call me Charlie, I had never heard anyone say that before. I was intrigued and ready to hear more so we benched that conversation for a later day when I had my podcast gear ready to capture every word.

Here are the holy schmucks moments that have changed my view of marketing:

The importance of the 3 p’s Proof, Process and Personality
Sticky hooks and how to use them to attract the right customer or client
Embracing the low-hanging fruit of marketing (the stuff that makes you choosable)
Ditching shiny new things and embracing your inner lazy gal
Why you need to stop looking sideways and focus on what your customers or clients care about

Links mentioned in today's episode:Belinda Weaver Copywrite Matters
Belinda's Instagram Profile
How to get AH-MAZING for your business

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Do you cringe, wince or squirm when asking for customer or client feedback? We all know we need it, but the process of asking for feedback or testimonials is awkward for many of us women in business. Perhaps you already ask for kind words to be thrown your way only to hear the sounds of agonising silence, which feels even worse than never asking in the first place. How do you get great feedback without begging? Here’s a simple approach you can automate to get glowing words of praise from your most loved customers and clients.

Key points in this episode:

Making the process of a testimonial simple for your buyers
Understanding what builds buyer confidence
Asking the right questions at the right time
Automating the process of gathering testimonials
Saying thank you
Using the feedback as social proof

RESOURCES/LINKS:

Video Ask

Bonjoro

Rate.ink

Trustpilot

Members Club Waitlist

Want the new Profit Lovers Plan + Track?

Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

CONNECT WITH ME:> Instagram @theprofitlovers

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We’re in a wild time in the world of business where everyone is telling you to automate, leverage and live the laptop lifestyle.

Social media has allowed us, business goers, to become ultra lazy when it comes to marketing and sales conversions. Before social media was the wild big wilderbeast of marketing that it is today, I would hype people up and give them tools and hints to have effective sales conversations with potential customers and clients.

It feels like it’s kind of unheard of today to get on the phone, on zoom or in front of a real-life human to pitch them your offers. Yet, it’s highly effective, and with a few clever tricks up your sleeve (not sleazy tricks), you need to get in front of a whole lot fewer people to make a sale.

Sometimes we forget that old-school marketing and sales, like having actual sales conversations, are hugely effective for making money. With the right marketing before a sales conversation, your potential customer or client has usually decided before you even need to pitch them.

So, today in the spirit of doing stuff that has long been forgotten by modern marketing yet can seed a business with more customers or clients than they could dream of… let’s talk to my friend and accountability buddy, Brooke McCarthy.

Brooke is a business and marketing trainer and has been around for as long as I have in business, well over a decade. She’s very much about just getting in and doing the work, stop talking about it, which is portably why we get along so well!

Enjoy today’s chat with Brook.

Key points

How to reach out to people with no hidden agenda
Why having sales conversations is vital to your business growth
Avoiding the awkwardness by being upfront with your intentions
Focusing too much on being visible and not enough on connection

Where to find Brooke
Brook's 'Life's a Pitch!' challenge: https://www.hustleandheart.com.au/pitch
Download Brook's free 'Minimum Viable Marketing Plan™': https://www.hustleandheart.com.au/marketing-plan
Brook's website: https://www.hustleandheart.com.au/
LinkedIn: https://www.linkedin.com/in/brookmccarthy/
Twitter: https://twitter.com/Brook_McCarthy
Instagram: https://instagram.com/brookmccarthy
Facebook: https://www.facebook.com/brookmccarthy

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Got random goals? Sales goals that don’t have anything to do with your profit goals? Profit goals that have nothing to do with personal goals? Or marketing goals that have nothing to do with …anything at all? If you’re either goal-less or have goals but have no idea how to make them all work together let’s figure that out in today’s episode.

Links:
https://www.theprofitlovers.com/how-to-stop-acting-like-an-employee-in-your-business/

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Running your business the same way you did when you started out? Wishing your business would scale but not sure what to change up, invest in or ditch to get you to your next set of goals?

The good old saying is “what got you here won’t get you there” which is both true and false.

Totally true if your business has stalled, and totally false if what you’re doing right now is working for you. If you’re hitting goals, increasing profits and feeling more confident and in control of your business then keep doing what you’re doing! Don’t change a thing. If that’s not you, then let’s talk about what to do now.

Key Points

Customers who got you here may not be the right people to get you to next level
Tools you use today may be outdated, or too budget to help you scale
Offers need to evolve as your business evolves (example of wholesale clients, coaching etc)
Marketing needs to evolve to match the evolution of offers
Image, brand and voice needs to be developed to meet your new market
Investing in scaling (better tax advice, group or one on one coaching)

LINKS:

Marshall Goldsmith
The Profit Lovers Members Club
The Profit Lovers Website

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What Got You Here Won't Get You There: How Successful People Become Even More Successful

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Want to know what it takes to create $100k in profit?
Not sure how to get there?

Take some words from the wise…setting sales goals alone won’t be enough.

If you’re being driven by vanity metrics and hoping that will magically turn into customers who then will want to throw lots of money your way... we’re going to need to work on that.

If you’re carrying around a “just enough to survive” attitude and don’t even see $100k in profits in your future, you’re missing an amazing opportunity to secure your future.

We want you to create wealth, stability and a lovely safety net. We can even use your $100k profit goal to create a marketing plan with clear goals for you to focus on.

If you’re not scaling right now, but you're also not happy with the profit you're earning (because not everyone wants to scale) I have you covered, too!

Here are your five key takeaways:

You need more than a sales goal to hit $100K in profit
Be wary of vanity metrics, they're likely just distracting you
Plan for an excess of sales and profit, not "just enough to survive"
Use your $100k profit goal to create your marketing strategy
What got you here won't get you there.... so it might be time to change things up!

Links mentioned in today's episode:Emily Osmond interview

Mother Natured

Profit Lovers Members Club

Credit Card Extra Repayments Calculator

Mortgage Repayments Calculator

Investments Calculator

Australian Tax Estimator

New Zealand Tax Estimator

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All business growth is good, right?

Or, is it?

Today’s profit loving’ truth bomb is that not all growth is going to help you reach your goals. In fact, if you’re growing without being strategic your business will soon (if it hasn’t already) morph into a profit sucking headache with little return for your hard work.

So if you’re working hard than ever, sales are growing, new customers and clients are finding you but you’re not enjoying a fat pot of profit today’s episode is essential listening.

Today’s episode is either a reality check or a glimpse into a possible poorly chosen future. If you’re experiencing these issues right now then let’s get you re-focused and if you’re not facing these issues let’s make sure you never do by avoiding poor growth choices.

Links + resources mentioned:
How to Stop Acting Like an Employee
The Profit Lovers Members Club Waitlist
Join Melanie on Instagram

Don't forget to download your Profit Lovers FREE Plan + Track

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Do you still feel like an employee in your business?
Are you paying yourself like a BOSS?
Are you paying yourself AT ALL ?
Are you just paying yourself the crumbs?

In this episode, I talk about how you can serve yourself the biggest, tastiest, most scrumptious, chunk of cake first instead of being left with the crumbs!

You will find out if your business passes the HIT BY A BUS TEST !!!

Scary huh ? Never fear …Melanie is here.

Planning for PROFIT …not a wage.

How mindset and planning will elevate you from employee to CEO of your business.

Becoming proactive …not reactive

Balancing your business to maximise PROFIT and minimise overheads.

What does a CEO role actually look like for you? I lovingly share my map of how you can work out what that will look like for you so you can move out of the employee role and into the CEO position.

Listen in and get ready to give yourself a promotion and a raise!

Full episode and images can be found here: https://www.theprofitlovers.com/how-to-stop-acting-like-an-employee-in-your-business/

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Lusting after the success of others? Wishing you could achieve more? Listen to today’s episode to hear how you can create your most successful persona to get you where you want to be.

Want the new Profit Lovers Plan + Track?

Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

CONNECT WITH ME:

Want the Profit Lovers Plan + Track for Free?

Download it here www.theprofitlovers.com/planandtrack

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If you are carrying a pandemic hangover, business feels stagnant, or you want to shake things up this year and approach business from a new angle, then this episode is for you. Here are 6 fresh new ways to approach your business and grow profits.

Want the new Profit Lovers Plan + Track?

Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

CONNECT WITH ME:> Instagram @theprofitlovers

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What's a word that best sums up 2021 for you? Mine is brought to you by the letter M... M for monotonous. It's the only word I can think of, to sum up, this year.

Today I am giving you a few tips and planning exercises to head into the New Year fresh and ready to go. We can often go into the New Year very slowly and without any plan but I can assure you, having at least 90 days planned out and ready will change your mindset and get you ready to rock.

Episodes mentioned today:

How to tap into the true desires of your target market with Emily Osmond

Want the new Profit Lovers Plan + Track?

Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

CONNECT WITH ME:> Instagram @theprofitlovers

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Success metrics for women + in business have been pretty much the same as men, yet our needs, desires, and wants are very different. Women's lifestyles are different, our responsibilities are different, and our values are different.

As my team and I work on tightening up the Profit Lovers brand messaging significantly for 2022, I have been having discussions with clients and members about what success means to them.

In this episode Melanie discusses metrics that don’t have anything to do with 7 figure launches! Instead these are practical success metrics that will create long term success in your business and life.

Want the new Profit Lovers Plan + Track? Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

Want to listen to my episode with Julie Murray from Sounds Like This? Click here!

CONNECT WITH ME:> Instagram @theprofitlovers

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In this week's episode of The Profit Lovers Podcast, Melanie is chatting with Julie Murray from Sounds Like This Music Education.

We are chatting with Julie about how tracking her numbers changed her future, and more!

The dangers of being a creative with a scarcity mindset
Running three businesses under one roof as a husband and wife with two kiddies
Planning for your future without financial predictability
How "tracking the numbers" helped purchase their first family home
Scheduling business meetings with your partner (when they're NOT a planner!)
Surviving the Covid lockdowns (in the world's most locked-down city)
Building a revenue stream on Patreon
Mapping out cash flow to avoid Christmas money panic (and having to clean toilets to survive)
Shifting from paycheck to paycheck mindset to habit-forming profitability
Taking a business break to heal from a critical back surgery
Creating a 16-week financial safety net
Building a business that puts your family first

Links:

Sounds Like This Patreon

Sounds Like This Website

Sounds Like This Facebook

Sounds Like This Instagram

Sounds Like This Youtube

Looks Like This Website

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Having trouble finding a time management approach that works for you? Spending a lot of time being productive but still not seeing any results? Todays episode is for the business owner who is ready to do less but be more effective with their time.

Resources mentioned in today's episode:

Click Up

Episodes mentioned in today's episode:

Finding your Queen Profit Bee Role
Growing Vs Scaling a Business

CONNECT WITH ME:> Instagram @theprofitlovers

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Your business (and potential success) is being influenced right now by a whole host of external factors that you likely have never noticed or thought about. You’re likely making decisions everyday that feel like your decisions, but it’s someone else who is the real driver. Want to know who those mysterious guides are and why you need to stop letting them passively direct your business?

CONNECT WITH ME:> Instagram @theprofitlovers

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Have you ever thought about your business as a saleable asset? You might assume or possibly you have been told that your business isn’t worth anything.

Today, I am going to share some stories with you about clients who have been told their business either isn’t saleable at all or isn’t worth anything and the amazing outcomes they ended up with.

We also have special guest Jess Kidner from Beauty CEO, an amazing entrepreneur who sold her business for six figures. Jess shares her frustration with being told her business wasn’t worth anything through to finding the right buyer for the right price.

CONNECT WITH ME:> Instagram @theprofitlovers

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Did you know there is a big difference between scaling a business and growing a business? Want to create more freedom, flexibility and profit but growing feels exhausting and comes with too many risks? Let’s talk scaling instead! Here is how to change your focus and start working towards scale instead of growth.

CONNECT WITH ME:> Instagram @theprofitlovers

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Ready to take your marketing to the next level by tapping into your target audiences wants, needs and desires on a much deeper level? Today I have a guest with me, the wonderful Emily Osmond!

Take a listen to some great ways to tap into the true desires of your target audience with me first, then keep on listening to hear how Emily used breakfast cereal (yes, cereal… that isn’t a typo) to provide the ultimate in customer experience.

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Ugh pricing.. a topic that is both complicated and emotional. Complicated in that for many industries and businesses it’s not a quick and easy formula you can use to get the right number. Emotional in that you have to fight off any inner profit sucking demons that might be trying to convince you that your offer is not worth what you’re intending on or need to be charging.

Time to get unemotional and review your pricing.

CONNECT WITH ME:> Instagram @theprofitlovers

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Have you been focused on the sexy side of business for too long? If your business looks amazing from the outside but doesn't make a whole lot in profits you might have been "sexy stuff" focused.

If you're often caught up in comparison-itis where you assume everyone else is hugely successful, and you're not, today’s podcast will give you some things to think about.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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I have spoken to so many women over the past 11 years, and more often than not, what they're looking for is quick success. They will tell me they need to turn their business around fast, like.. right now. They need a big win immediately.

Let me tell you why the last thing you want for a profitable, liveable and loveable business is overnight success.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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If you feel like you have tried everything to reach your sales goals and you’re now wondering if you should drop your computer off a tall building and wipe all hopes of business success from your brain, you’re in the right place. Let’s talk about why you may not be hitting your sales goals and why lack of customers often is your real problem.

Dive into today’s episode to start reaching your sales goals and increasing your profit.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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If you have been wondering if you should be creating a business plan or updating the one you already have, maybe finishing the one you didn’t complete … because honestly, once that business has kicked off who has the flippin’ time to go back to a business plan, I am about to give you some great news.

No, actually it’s fantastic news!

In my opinion business plans are almost useless for most micro and small business. Listen to today’s episode to find out why I hate business plans and what to do instead.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Think everyone else knows exactly what they’re doing in their business while you keep making mistakes and screwing up? Let me ease your mind and share some of my biggest uhohhs…

Today I am going to talk you through a bit of the messy-ness behind the scenes of my business including the five mistakes (there have been a ton more than five but let’s start there) that I really wish I hadn’t made.

Grab a beverage of your choosing, a little snack or two and settle in for today’s episode of what Melanie screwed up. I promise, you will feel much better about your own business and you will avoid some of my whoopsies.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Have you been dreaming about bringing some help into your business? Maybe someone to take care of your bookkeeping, create and schedule your social media posts, pack orders or even clear out your inbox?
Maybe you already have some help, like a virtual assistant, but you know you’re not using them effectively. You’re not quite sure what to hand over or how not to be the bottleneck in your business.
If either sound like you, or you know in the future, you’re going to want to scale up and will need to outsource at least some of your business tasks and responsibilities; this episode is for you.
In four easy steps you’re going to learn how to figure out what to outsource so you can focus on being the Queen (Profit) Bee in your business!

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Got some stinkin’ stagnate energy in your business? Feeling a bit blah, like you need to sage the place? Like you’re stuck, the wheels are all gunked up and it feels like you’re paddling through a pond of mud? You might need a little energy shift. A little something something to push you back into the free flowing river of profit happiness.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Welcome to the very first Profit Lovers Podcast episode!

Today, we are talking Online Visibility. I am a terrible traffic creator, I am not great at putting myself out there and creating traffic back to my website, social media etc. My approach to being visible has always been to focus on low numbers but super high interaction! It is not lost on me that I am FANTASTIC at teaching others how to grow and be super visible online but I am not great at it myself! But it is time now, time to build my online presence and I am going to give you tips on how to do the same.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Alright Profit Lovers! Let's chat about Falling In Love with Profit. Do you feel a bit funny about loving profit? Apart from my weird google findings around inanimate objects, I am going into details around what profit can do for you, the people around you and anyone you choose to support. I want you to learn how to LOVE profit...

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

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Do your customers and clients run your business? Are you just the warm body that shows up to do all the things for everyone, and making no money? Feeling like you’re being dragged along by your business with no goals?

It sounds like instead of being captain of the ship, you’re the crew member of a directionless ship. And let’s be honest, it’s no fun being the crew member when you own the boat, right?

Want to know what being passive in your business looks like? Well, I am talking all about this on this week’s episode.

Are you ready to build a business that is Profitable, Liveable and Loveable? A business that fits into your life that you are going to enjoy.

CONNECT WITH ME:> Instagram @theprofitlovers

The Profit Lovers Podcast: Recent Episodes

Melanie Miller