Fashion Most Wanted: Recent Episodes
Fashion Most Wanted
We scout, explore and zoom in on all the essential aspects of Indian fashion that define us as individuals. Fashion Most Wanted (FMW) captures the changing nature of fashion and lifestyle segments be it local and international fashion drifts, culinary aspects, travel options, and trends in the beauty industry. India has matured into a grooming ground for the latest and most daring fashion trends making giant and determined strides to catch up with contemporary fashion which, not many years ago, was dictated by the fashion capitals of the West such as London, New York, Paris, and Milan.
We exclusively chat with Tanya Sharma who has styled many Ad Films and web series to understand more.
Amazon is betting big on influencer-driven commerce. The online retail giant now offers 4 ways for influencers to earn on the site:
Amazon Live - Influencers promote products on air during their livestreams.
Amazon Associates - An affiliate-marketing program that rewards influencers for driving product purchases.
The Drop - Limited edition clothing runs produced as collabs between popular brands and fashion influencers.
Storefronts - Curated pages for influencers to promote their favorite products and earn commissions on sales.
Today, most creators promoting products on Amazon come from YouTube and Instagram, which makes sense. YT and IG are the most popular influencer platforms and their audiences are used to creators hawking brand sponsors, merch, and affiliate deals. I'm sure TikTok influencers won't be far behind.
But despite its best efforts, Amazon has struggled to drive sales from Twitch streamers. Sure, Amazon Live and Twitch are both endemic live formats, but something about the experience doesn't translate. Twitch viewers are used to ads and brand integrations, but they're not expecting their favorite streamer to pitch their favorite gaming rig on Amazon Live for 30 minutes.
The next challenge for Amazon is to develop a native creator community and a true destination for those creators to connect with their fans. It's okay to drive traffic from Instagram and YouTube to start, but ultimately Amazon and its creators need to own the experience and put commerce at the center.
amazonlive #influencermarketing #livestreaming #creatoreconomy
The Fashion Design Council of India (FDCI) will host the second digital edition of the India Couture Week (ICW) 2021, from August 25 to 29. FDCI will be hosting the event in association with Hindustan Times with Archana Aggarwal as the jewellery partner for the event.
In this respect, the collection designed in collaboration with Maison Kitsuné and presented during the latest Paris menswear fashion week has made the Hamburg-based brand’s aim even clearer. It all started when Montblanc decided to create a line of high-end headphones with the label led by Masaya Kuroki and Gildas Loaëc - then the project extended to other categories. The new, 12-item capsule collection expresses Montblanc's signature style in a variety of products, from leather goods to connected objects to writing accessories.
“We have a long history of collaborations, particularly in writing instruments, where we have associated our product lines with several artists, as we did with the Beatles and Elvis Presley. Our customers recognize us for our expertise as a century-old luxury [writing instruments] brand, and also for our watches and leather goods. Our logo is a wonderful tool. But we are hoping that our customers will come to appreciate the whole Montblanc universe. We need to evolve from a business luxury brand to a business luxury lifestyle one,” said Baretzki.
Pink was a colour for Men. In fact, not so long ago this colour was considered a sign of masculinity. Since it was seen as a diminutive of the colour red. The colour Red already had its strong association in wartime. So the pastel shade of Red evoked youthfulness and was universally accepted as a masculine colour. So, then what attributed to the present-day assumption that pink is a feminine colour. Let's find out.
Amazon Store Front: https://www.amazon.in/shop/fmwdotcom