Practice Pulse: Recent Episodes
Pat Delbridge
In each episode, ACCA members chat about life in public practice and their tips on improving your practice. Guest episodes feature ACCA partners sharing their tips for growing practices.
At the time of the recording of this podcast, there was less than 500 working days until Making Tax Digital for Income Tax Self-Assessment (or MTD for ITSA as it's better known) was due to come into effect. Accountants may be wondering how much work is going to be required to prepare for it and operate under it.
In this podcast, Jordan Smith and Andrew Smith of A G Smith & Co share their thoughts on how MTD for ITSA provides opportunities for a practice, and they suggest the first steps to take in preparing for MTD for ITSA if your practice hasn’t yet started on the digital journey.
This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In the final episode of the series, Mike Crook and Zoe Sweet of PracticeWeb discuss how you can market your firm on a budget. They’ll cover why marketing is important, the marketing options available for different budgets, the marketing tactics that work for the firms they work with, and the low-cost or free marketing tools that are available.
This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 5, Mike Crook and Zoe Sweet of PracticeWeb discuss how marketing can help overcome the price objection. They’ll cover the role that marketing plays in removing price objections, how to communicate your value to reduce those price objections, and practical tips on how to handle the objections through marketing.
This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 4, Mike Crook and Ray Newman of PracticeWeb discuss how you create a marketing strategy and plan for your practice. They’ll cover what makes a strong marketing strategy, how you create a strategy, how you create a marketing plan, how you measure return on investment, and what good performance looks like.
This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 3, Mike Crook and Ray Newman of PracticeWeb discuss whether you should become a specialist firm with a niche focus. They’ll cover the pros and cons of being a specialist firm, what the benefits of being niche are, whether niche just means a single sector, how you can turn your practice into a niche firm, and what business owners look for in an accountant.
This podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 2, Mike Crook and Ray Newman of PracticeWeb discuss how you can use marketing to win the business you want. They’ll cover what the objective of marketing is, how you attract the clients you want, what marketing tactics work best for firms, how to create a marketing lead generation machine, and what good marketing performance looks like.
This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. After an introductory podcast, we'll dive into five further podcasts on how to use marketing to win the business you want, whether you should become a specialist firm with a niche focus, how to create a marketing strategy and plan for your practice, how marketing can help overcome the price objection, and how to market your firm on a budget.
In this introductory podcast, Mike Crook (Managing Director of PracticeWeb) introduces himself and his colleagues Zoe Sweet (Commercial Director) and Ray Newman (Head of Content and Insight) before explaining the series, highlighting the reasons to listen, and introducing PracticeWeb.
ACCA members Gavin Spencer of Beach Accountants and Emily Inman of Zynct Ltd talk about why you need to have your practice on the cloud and discuss practical aspects - such as whether you have to have every client on the cloud, and whether there any cheaper options for small clients.
If you're moving your practice on to the cloud and are wondering about all the apps out there, then listen to this podcast in which ACCA members talk about the apps they use and how it helps their practices. From expense management apps to receiving payment apps to cashflow forecasting apps - hear how these apps can help from your fellow practitioners.
ACCA member Graeme Tennick of Graeme Tennick & Co tells us why he uses Capitalise, and takes us through some case studies to illustrate the benefits to his practice and his clients.
ACCA member Gillian French of DNA Accountants talks about how she moved her practice on to the cloud earlier this year just as the pandemic hit.
ACCA member Eriona Bajrakurtaj of Major's Accounts & Co Ltd talks about the obstacles she encountered moving her family's traditional practice onto the cloud, and how being able to collaborate with other practitioners at the time would have made a huge difference.
ACCA member Peter Jarman of PJCO Accountants Ltd talks about how he moved his practice on to the cloud and the importance of an in-house champion. His current in-house champion - ACCA trainee Tom Belton - joins the podcast to provide some insight into the role.
ACCA member Graeme Tennick of Graeme Tennick & Co talks about why he moved his practice on to the cloud, and the mistakes he made along the way that you can learn from.
Following on from episode 1, ACCA members Carl Reader and Alastair Barlow talk about how they now have the time and headspace to think about their practices and what they want to achieve. Topics covered include benchmarking, nicheing and next level software.
ACCA members Carl Reader and Alastair Barlow discuss how the accountancy profession has always been driven by external forces of which COVID-19 is the latest.