The Practice Profit System: Recent Episodes
Matthew Gillogly
Do you own a medical practice or looking to start your own practice? Want to give your venture the best opportunity to succeed? Listen to the Practice Profit System podcast.
Your host Matthew Gillogly, started his first practice in 2014 and within 18 months had 3 locations doing well over 6.5 million a year. Today he works with medical practice owners to start or scale an existing practice to over $200,000 per month.
Why isn’t traditional PTSD treatment working for so many people? "How does MDMA help PTSD" might be the question that changes everything.
PTSD affects millions, from military veterans to survivors of childhood trauma, yet many struggle to find lasting relief. Why do traditional treatments often fall short? Could psychedelic drug therapy for trauma be the breakthrough we've been searching for? In this eye-opening conversation, Mike Zeller dives deep into MDMA therapy for PTSD and how it’s helping people break free from years of emotional pain. We discuss the science behind psychedelic-assisted therapy, its impact on the nervous system, and why it’s showing incredible promise for PTSD treatment and PTSD management. With personal stories, expert insights, and research-backed evidence, this episode explores how MDMA therapy for trauma works and what makes it different from conventional treatments.
Throughout this discussion, Mike shares his firsthand experiences helping clients using psychedelic drug therapy, including MDMA-assisted psychotherapy, to address deep-seated trauma. He explains how psychedelic therapy for PTSD goes beyond symptom management, helping individuals release trapped emotions and rewire their nervous systems. If you’ve ever wondered what is the best therapy for PTSD, how to deal with PTSD effectively, or about the latest new treatments for PTSD, this episode provides an in-depth look at how these methods are changing lives. You’ll also hear about the role of somatic experiencing, emotional release, and why combining MDMA with other healing modalities is yielding powerful results.
Curious about how does MDMA help PTSD? What are the best practices for trauma treatment? In this blog, we explore how MDMA-assisted psychotherapy and psychedelic-assisted therapy are reshaping the landscape of PTSD treatment. Understanding how to deal with PTSD can be complex, but with psychedelic therapy for PTSD, new approaches are emerging. Mike Zeller sheds light on why these therapies are gaining attention and how they might support those seeking relief from deep-seated trauma.
If you’re curious about psychedelic treatment for PTSD and its potential as one of the best medications for PTSD and anxiety, this episode is a must-watch. Don't forget to like, comment, and subscribe to stay updated on groundbreaking discussions about what are the best practices for trauma treatment. If you or someone you know is dealing with PTSD, this could be the conversation that sparks a new path to healing. Share your thoughts in the comments and let’s open up the conversation on how to deal with PTSD in a way that truly works. Watch now and take a step toward understanding this powerful healing approach!
Want to learn more about Mike Zeller and his transformative Neuro-Rewiring techniques?
Click the link to explore how you can rewire your mind for success! 👉 https://neurorewiring.com/
Instagram: https://www.instagram.com/themikezeller/
Youtube: https://www.youtube.com/@theMikeZeller/videos
Enjoyed the podcast? For more cash-based medical practice tips and life hacks visit my website : https://pxl.to/PPS/mavrix
Click the link to get your FREE copy of my book: https://pxl.to/PPS/FREEBOOK
Why is the healthcare system in America failing physicians and patients? What is preventing true patient empowerment? How can we shift the balance of power back to doctors and those they serve? These are the critical questions at the heart of today’s discussion on healthcare in America. In this blog, we explore how the US healthcare system has marginalized physicians, created barriers to quality care, and left both doctors and patients searching for real solutions. More importantly, we will examine how the Mavrix Profit System provides a path for doctors to reclaim their role as healers, empower physicians, and transform the physician-patient relationship for better outcomes.
The healthcare crisis in America is not just about rising costs—it’s about a system that overburdens doctors with excessive patient loads and administrative tasks, preventing them from delivering the high-quality care they strive for. Many physicians find themselves caught in an endless cycle of bureaucracy, struggling to advocate for their patients while managing overwhelming workloads. As a result, patient empowerment becomes nearly impossible, and the physician’s ability to make informed, personalized decisions is restricted by policies that prioritize profit over well-being.
But what if there was a way to break free from this cycle? The future of healthcare in America does not have to be defined by limitations. By embracing empowerment healthcare strategies, doctors can create a model that prioritizes the physician-patient relationship and enhances healthcare advocacy. The Mavrix Profit System offers an alternative that allows doctors to reduce patient volume, focus on individualized care, and operate outside the constraints of insurance-based healthcare. With this approach, physicians can empower patients by dedicating more time to education, prevention, and customized treatment plans—ultimately improving the quality of healthcare in the US.
One of the biggest challenges facing healthcare in America is the pressure on doctors to conform to outdated systems that do not serve their interests or those of their patients. Many physicians feel trapped, with limited opportunities to make real changes in their practice. However, by shifting their approach and considering alternative healthcare models, they can regain autonomy, practice medicine on their own terms, and advocate for meaningful improvements in healthcare policy. This transition not only benefits doctors but also enhances patient empowerment by fostering an environment where patients receive more attention, better guidance, and more effective treatment options.
If you’re a physician looking for ways to empower patients, advocate for change, and build a practice that aligns with your values, this blog will provide insights and solutions that can help you navigate these challenges. The US healthcare system may be complex, but there are pathways to a better future—ones that put control back into the hands of those who truly care about patient outcomes. The Mavrix Profit System is one of those solutions, and it’s reshaping the way physicians engage with healthcare advocacy, patient care, and their own professional fulfillment.
To dive deeper into these critical topics and explore additional insights on healthcare in America, patient empowerment, and how to empower physicians, be sure to check out more content on this platform. Your voice matters in the conversation about the future of healthcare, so join the discussion, share your thoughts, and explore more strategies for creating a stronger, patient-centered healthcare system.
Enjoyed the podcast? For more cash-based medical practice tips and life hacks visit my website : https://pxl.to/PPS/mavrix
Click the link to get your FREE copy of my book: https://pxl.to/PPS/FREEBOOK
Why is healthcare in America struggling to provide quality care? What are the root causes behind the rising healthcare costs? How can the ongoing healthcare crisis be addressed to ensure better outcomes for all? In this blog, I explore the truth about America's healthcare crisis, uncovering the systemic issues that have led to healthcare problems across the nation. The problems with healthcare in America go beyond access and affordability—they reflect deep-seated challenges within the healthcare system that prioritize corporate profits over patient well-being.
For decades, healthcare reform has been a topic of debate, yet meaningful change remains elusive. The rising healthcare costs, the bureaucracy within the healthcare system, and the overwhelming influence of corporate lobbying have created an environment where patients struggle to receive necessary care. The healthcare crisis has led to an alarming increase in chronic conditions like type 2 diabetes and obesity, raising concerns about healthcare quality and affordability. Compared to other developed nations, the U.S. continues to rank poorly in terms of health outcomes, highlighting the urgent need for healthcare policy changes. The growing frustrations among doctors and patients alike point to the pressing need for an alternative system that prioritizes healthcare access and equitable treatment for all.
As we examine the healthcare system failures, it becomes evident that major industries—including pharmaceutical companies, insurance providers, and food corporations—hold significant control over policy decisions. This influence has led to widespread healthcare inequality and systemic healthcare challenges that disproportionately impact lower-income communities. However, a growing movement of doctors is beginning to challenge the status quo, advocating for direct patient care models that bypass traditional insurance-based systems. This shift presents an opportunity for individuals to take control of their healthcare decisions, focusing on preventive care and long-term wellness rather than short-term treatments.
The healthcare crisis is not a problem that emerged overnight. It is the result of decades of policy decisions, industry influence, and a shifting focus away from patient care. Addressing these healthcare issues requires a concerted effort to challenge the healthcare bureaucracy and demand real, impactful healthcare reform. The problems with healthcare in America cannot be ignored, and without proactive change, millions will continue to suffer under a system that fails to meet their needs.
The question remains—what can be done to bring about change? While government policies and industry regulations play a significant role, individuals must also seek out alternatives that put their health first. From choosing healthcare providers who prioritize patient care to supporting policy initiatives that promote healthcare affordability and access, there are ways to push back against the failures of the current system. Exploring new models of care, advocating for transparency in healthcare costs, and staying informed about the latest developments in healthcare policy are all steps toward a better future.
If you are seeking more insights on the ongoing healthcare crisis and want to explore real solutions, continue reading and check out our other content on this critical issue. Don't forget to subscribe for more discussions on healthcare reform, policy changes, and the steps we can take to improve healthcare in America. Your voice matters in shaping the future of our healthcare system—join the conversation today.
Enjoyed the podcast? For more cash-based medical practice tips and life hacks visit my website : https://pxl.to/PPS/mavrix
Click the link to get your FREE copy of my book: https://pxl.to/PPS/FREEBOOK
What does the shocking assassination of the UnitedHealthcare CEO reveal about the state of healthcare today? How are patients and doctors reacting to the growing challenges within the system? Could this moment be the catalyst for exploring alternatives like cash-only clinics or starting a cash-only medical practice? In this blog, I’ll take a closer look at these critical questions and uncover how this tragedy is sparking broader conversations about healthcare reform and patient care.
The recent death of the UnitedHealthcare CEO sent shockwaves across the industry, highlighting just how contentious and fraught the relationship between insurance companies, healthcare providers, and patients has become. Stories of denied cancer treatments, refused surgeries, and neglected medical equipment needs are flooding social media, bringing long-standing American healthcare problems to light. These stories aren’t just isolated events—they reflect systemic problems with medical insurance that leave both patients and doctors feeling frustrated and powerless. For doctors, this moment may prompt a reevaluation of their relationship with insurance companies. Many physicians are increasingly looking at models like cash only clinics, which remove the middleman and allow for more transparent, patient-focused care. The blog goes into why this shift is becoming more appealing for doctors who are tired of battling insurance companies for fair compensation and for patients seeking clarity and reliability in their healthcare experiences.
As this discussion unfolds, one thing is clear: patients are fed up with the inefficiencies and inequities of the current system, and doctors have a critical opportunity to educate and build trust with their patient communities. Many patients mistakenly believe doctors are well-compensated by insurers, unaware of the minimal reimbursements that make it difficult for providers to deliver quality care. This disconnect creates an opportunity to open dialogues, share the realities of working with insurance companies, and explore alternatives like cash-only medical clinics that prioritize patient care over administrative hurdles. While this tragedy involving the UnitedHealthcare CEO may not spark immediate industry-wide changes, it has highlighted deep-seated healthcare controversies that doctors and patients can no longer ignore. By considering cash-based care models, physicians can empower patients with better options and regain control over their practice.
This pivotal moment reminds us of the potential for change in how we approach healthcare, but the journey doesn’t end here. If you’re interested in exploring more about innovative healthcare models, actionable strategies for navigating American healthcare issues, or patient-centered care approaches, make sure to check out my other blog posts and resources. Let’s continue the conversation about how we can move forward in addressing these pressing challenges together.
Enjoyed the podcast? For more cash-based medical practice tips and life hacks visit my website : https://pxl.to/PPS/mavrix
Click the link to get your FREE copy of my book: https://pxl.to/PPS/FREEBOOK
Have you ever wondered why some doctors are stepping away from insurance? Why are more physicians becoming cash-only practitioners? And how does a podiatrist manage to leave insurance "cold turkey"? These questions are at the heart of Dr. Stephen Barrett's compelling story, as he shares his journey to becoming one of the doctors that don’t need insurance and adopting a cash-only no insurance doctors model.
In this podcast, we explore Dr. Barrett’s candid reflections on the challenges he faced as an insurance-dependent provider and the tipping point that drove him to make a dramatic change. For over 30 years, Dr. Barrett witnessed the evolving complexities of dealing with doctors and insurance companies, from overwhelming paperwork to diminishing reimbursements. His frustration with the system grew, ultimately leading to a pivotal moment: either continue enduring the "slow drip torture" of insurance or pursue a new path to practice medicine the way he believed it should be delivered. His experience underscores why the question, "Why do some doctors not take insurance?", is increasingly relevant in today’s healthcare landscape.
Dr. Barrett’s shift away from insurance was not without challenges, but it allowed him to focus on direct patient care without the restrictions imposed by insurance companies. This transition not only restored his passion for medicine but also opened up possibilities for innovative treatments, particularly for patients suffering from diabetic neuropathy and chronic pain conditions. By becoming one of the cash-only-no doctors no insurance, Dr. Barrett could offer a patient-centric model that prioritizes outcomes over bureaucracy. He shares how patients responded, how his business adjusted to the shift, and why many found value in paying directly for specialized care. His journey is a clear example of why more physicians are asking themselves, "Why do some doctors not take insurance?"
As you read further, you’ll gain insight into how this model works and the benefits it offers. Dr. Barrett explains the importance of transparency in pricing and how his practice avoided the pitfalls of concierge or membership-based models often used by doctors who don’t take insurance. He outlines how the cash-only approach is not just about finances but about creating a more meaningful connection with patients, free from the complications of third-party payers. If you've ever thought, “I hate health insurance” or wondered, “Can you see a primary doctor without insurance?,” this discussion provides valuable perspectives.
This story offers a glimpse into the realities of leaving the traditional insurance model and the transformative impact it can have on both doctors and patients. To explore more stories like this, dive into our other content and subscribe for updates. Dr. Barrett’s journey reminds us that healthcare doesn't have to follow a one-size-fits-all approach—there’s always another way forward.
What can today’s election marketing strategies teach us about growing a business? Are there insights from high-stakes campaign tactics that we can apply to boost our practice? And what are three crucial election marketing lessons that can elevate your business strategy right now? In this episode of The Practice Profit System, I get into these questions, exploring the idea that “Nothing can kill a bad company faster than a great advertising campaign” and why this principle was a pivotal factor in the recent election campaigns. Join me as we explore how election marketing lessons, drawn from the highs and lows of campaign strategies, can provide practical insights for your marketing and growth.
A key theme we discuss is how spending does not equal success—a lesson made clear when comparing ad spend across the recent campaigns. For example, the Harris-Walz campaign invested over a billion dollars in advertising, while the Trump campaign spent closer to half that amount. Yet, the differences in message clarity and audience targeting were striking. This comparison highlights how understanding your market and crafting clear, targeted messaging can be more impactful than simply increasing your ad budget. Effective marketing is about creating earned media and establishing credibility without relying solely on massive ad spends. In this episode, I break down three election marketing lessons that can help transform your approach: the importance of message clarity, the value of targeted messaging, and the role of earned media as a tool to reach audiences authentically.
The clarity of a campaign's message can determine its effectiveness, as seen in how well—or poorly—candidates communicated their positions. For instance, data indicates that voters felt Trump understood their concerns more than Harris. This sense of connection emerged from Trump’s use of relatable messaging, emphasizing voter concerns over economic hardships, whereas Harris’s campaign often highlighted different priorities. This episode demonstrates why crafting messaging that resonates with your target audience is one of the best strategies to engage potential clients. By aligning your message with what matters most to your audience, you not only engage them more effectively but also increase their likelihood of seeing your practice as a solution to their problems. We’ll explore how election campaigns reveal the importance of a sharp message and offer for connecting with clients and growing your business.
Another powerful election marketing lesson is how earned media plays a pivotal role in today’s marketing landscape. Earned media, whether it’s word of mouth, podcasts, or social media, enables you to build brand awareness organically. The Trump campaign made effective use of earned media, capitalizing on alternative media outlets to reach more diverse audiences. In contrast, Harris’s campaign relied heavily on paid advertising, such as large ads in Vegas, which lacked a targeted approach. We’ll explore why generating earned media through content like podcasts, interviews, and video shorts can be a highly effective way to build trust and credibility for your practice. Just as the election highlighted how earned media can influence public opinion, this approach can be a game-changer in attracting clients without overextending your marketing budget.
Ultimately, this episode underscores the practical applications of election marketing for any business owner. Spending millions on ads won’t guarantee success if the message doesn’t resonate, and targeting the right audience is crucial. For practice owners, understanding the needs of your market, crafting relevant messaging, and utilizing earned media can foster better client relationships and help your business grow steadily. The strategies drawn from these campaign lessons emphasize aligning your message with what’s important to clients and staying flexible to adapt to their needs.
Tune in as I break down each of these election marketing lessons in detail. If you’re looking for more strategies on applying these insights to your business, don’t miss our upcoming one-day event in Phoenix, where we’ll dive deeper into these concepts and help craft a personalized plan for your practice. Be sure to listen, and don’t forget to explore more of our content to find more actionable strategies for your business growth.
What role does nutrition play in patient outcomes, and why does it matter according to Dr. Reza Jazayeri? How can proper nutrition make a difference in surgical recovery, and what does science reveal about the links between nutrition and surgery? This podcast dives into Dr. Jazayeri’s insights on Nutrition In Surgery, discussing the often-overlooked impact that nutritional status has on healing, tissue repair, and surgical outcomes. Through his experience as an orthopedic surgeon specializing in revision surgeries, Dr. Jazayeri explores why preparing a patient’s body with perioperative nutrition can help improve recovery rates and reduce complications. This discussion sheds light on the science behind nutrition and its essential role in the body’s ability to heal, specifically around surgery.
Dr. Jazayeri shares findings on how nutrition prior to surgery can benefit patients of all ages, even those without pre-existing nutritional deficits. He explains that many patients arrive for surgery without the proper pre-surgery nutrition, which may impact their ability to cope with the physical demands of recovery. As Dr. Jazayeri points out, even patients who consider themselves healthy can experience improved outcomes by focusing on nutrition for surgery, highlighting that foods that promote wound healing and targeted nutritional support can significantly impact both minor procedures and major surgeries.
One key topic Dr. Jazayeri covers is the concept of a nutritional assessment before surgery, which helps identify deficiencies that might hinder healing. He explains how essential nutrients, particularly amino acids, support immune functions and act as building blocks for tissue recovery, while certain tissue healing foods can help the body transition from the high-stress catabolic phase into the anabolic phase of healing more efficiently. His approach emphasizes the importance of customizing nutrition before surgery to help patients optimize recovery times, reduce risks of infection, and support the physical stress that surgery places on the body.
For individuals preparing for surgery, this blog also explores the practicalities of perioperative nutrition, which focuses on sustaining energy levels and minimizing muscle breakdown. Dr. Jazayeri likens surgical preparation to athletic training, explaining that just as athletes consume specific nutrients to maximize performance, patients benefit from a similar approach. The goal is to support the body’s metabolic needs, particularly as it enters recovery. According to Dr. Jazayeri, a well-rounded nutrition after surgery plan not only includes high-quality protein for muscle repair but also foods that heal and encourage wound healing. By carefully choosing foods that heal and ensuring the body has sufficient amino acids, Dr. Jazayeri demonstrates how nutrition interventions contribute to better recovery.
The blog touches on Dr. Jazayeri’s approach to recovery nutrition, underscoring his stance on the potential of strategic supplementation. By examining the role of specific amino acids in muscle preservation and collagen formation, Dr. Jazayeri explains what promotes healing protein for wound healing works in real-world cases. He further illustrates this by discussing studies showing improved recovery rates in patients who supplement with amino acids before and after surgery, leading to measurable improvements in patient outcomes. Dr. Jazayeri details how nutrition in surgery doesn’t just apply to those undergoing orthopedic procedures; it also benefits anyone who seeks a smooth recovery from a range of surgical interventions, as nutritional optimization before and after surgery fosters resilience against complications and supports functional recovery.
The podcast concludes by inviting listeners to explore additional resources, whether they’re interested in improving patient care or learning more about how nutrition and surgery intersect. For those curious about the science of healing and nutrition, this podcast provides a comprehensive look into Dr. Jazayeri’s innovative perspectives on patient care and nutrition in surgery. By following his advice, individuals facing surgery and medical practitioners alike can better understand the importance of preparing the body nutritionally for the best possible outcomes. Explore further content for more insights on the relationship between surgery nutrition and patient health, and discover how enhancing nutrition in surgery can play a role in effective healing and recovery.
How does music affect memory? What songs bring back vivid memories of pivotal moments in your life? Have you ever stopped to consider how music is the soundtrack of our lives, shaping our experiences and emotions? In this episode, we dive deep into the powerful connection between music and memory, exploring how certain songs can transport us back to significant times in our lives and evoke emotions that we thought were long gone.
Music holds an incredible power that often goes unnoticed. It’s more than just a series of notes and lyrics; it’s an emotional anchor that links us to our past. For many of us, songs that define our life can evoke memories of first loves, cherished friendships, and moments that made us feel truly alive. In this episode, I share personal stories about the songs that represent my life, from the moment I heard the Eagles’ "Hotel California" for the first time to the unforgettable tunes that have marked my journey through the years.
One of the poignant moments that prompted this exploration was the recent passing of J.D. Souther, a prolific songwriter whose hits defined an era. His music is a testament to the way that songs cement memories in our lives. As we reminisce about his work and others from that time, we are reminded that every road trip needs a soundtrack, a collection of “remember the good times” songs that can instantly take us back to carefree days. Each note and lyric can evoke images of our youth, a first car, or a night spent with friends—those “songs about remembering the good times” that bring joy and nostalgia.
I share my reflections on iconic tracks that have influenced me over the years. For instance, the memories tied to Simple Minds’ “Don’t You Forget About Me” transport me back to my high school days, filled with hope and excitement. Similarly, I think of my brother playing "Blue Sky" from the Allman Brothers at local gigs, a sound that reminds me of bonding moments and the passage of time. These songs not only remind us of the good times but also of the challenges we faced, like listening to Bob Seger's "Against the Wind" during tough periods in my life.
We all have our own unique playlists filled with songs that describe our life and make us think about the experiences that have shaped us. Whether it’s a song that reminds you of a broken heart, a joyous celebration, or simply the companionship of friends, these melodies form the fabric of our personal histories. As you listen, I encourage you to think about the songs that bring back memories for you. What songs make you reflect on your past and the good times?
As we explore these themes, I invite you to participate in the conversation. Share in the comments below what are the songs that make you think about life and those that hold special memories for you. Let’s create a communal playlist of “songs to remember,” capturing the essence of our shared experiences and the soundtrack of our lives. Music, as Don Henley aptly puts it, is indeed the soundtrack of our lives, offering healing and a sense of nostalgia.
If you enjoy these explorations of music and memory, be sure to check out our other episodes where we dive into more topics that resonate with the experiences we all share. Subscribe to the podcast, like, and connect with us as we continue to explore the power of music in our lives. Your story matters, and we can’t wait to hear about the songs that define your journey. Tune in and let’s celebrate the moments that have shaped us together!
#MusicAndMemory #SongsThatBringBackMemories #SoundtrackOfOurLives #SongsAboutMemories #SongsToRemember
What do insurance companies really care about? Are they focused on patient care, or is profit their main concern? How can doctors manage when faced with reduced payments? In this episode, we explore "What Do Insurance Companies Care About? Lessons Every Doctor Must Know"—a must-listen for every physician navigating the frustrating world of health insurance.
At a recent orthopedic event in Las Vegas, I had candid conversations with fellow doctors about the challenges posed by insurance companies, particularly United Healthcare. The question that often came up was, "why is United Healthcare so bad?" Many of you may already be familiar with the headaches caused by United Healthcare denied claims, reimbursement policy changes, and sudden reductions in payments. One doctor shared a particularly troubling experience. He had received an email from United Healthcare, informing him that effective immediately, his reimbursement for a major procedure was being cut by 20%. The procedure had been beneficial to his patients and a significant part of his practice’s revenue, but the cut left him unable to continue offering it. No chance for negotiation, no opportunity for appeal—just a unilateral decision by the insurer.
This isn’t an isolated event. Many doctors across the country are experiencing similar situations where insurance companies dictate medical care through their reimbursement policies. It's not just about UHC claims being denied; it’s about a system that seems designed to prioritize profits over patient care. These medical insurance denials and sudden changes to United Healthcare reimbursement policies leave doctors with fewer options, forcing them to either accept financial losses or stop offering critical procedures. It’s no wonder so many physicians are frustrated with denial in healthcare, particularly when insurers like United Healthcare make sweeping decisions without considering the impact on patient care or medical practices.
The truth is, insurance companies like United Healthcare care more about their financial outcomes than the well-being of patients or the financial stability of doctors. They routinely implement UHC reimbursement policy cuts, approve treatments only to later issue clawbacks, and deny necessary procedures. This leaves doctors in a constant battle, fighting against health insurance denials and trying to provide the best care possible under increasingly difficult circumstances. I’ve even worked with clients who faced multimillion-dollar clawbacks, only to have to navigate complex legal and ethical issues to reduce the damage.
At Mavrix, our mission is clear: to free doctors from the clutches of insurance companies. We believe that there’s no future in continuing to depend on a system that prioritizes profits over patient care. We’ve already helped countless doctors navigate United Healthcare legal and ethical issues, clawbacks, and denied claims, and we’re committed to helping many more. Our goal is to help 100,000 doctors break free from insurance companies by 2033, so they can regain control of their practices and provide the care they’re passionate about.
One of the doctors we’ve helped will be featured in an upcoming interview, where he’ll share his journey from struggling under the weight of United Health reimbursement cuts and denials to running a successful practice that’s no longer reliant on insurance. His story is just one of many, and it’s proof that doctors can regain their autonomy by stepping away from insurance-driven care.
If you’re a doctor tired of fighting insurance companies dictating medical care and want to reclaim your freedom, now is the time to act. Whether you're dealing with United medical insurance denials, battling unexpected clawbacks, or struggling with ever-changing reimbursement policies, Mavrix can help you find a path forward. We’ve guided doctors through millions of dollars in clawbacks and taught them how to break free from the traditional insurance system. We can help you do the same.
Are you struggling to figure out how to make your first 10 sales? Wondering if raising prices could help attract more patients? Or perhaps you're unsure how to market healthcare services effectively without alienating your existing patient base? These are just some of the questions I tackle in this episode as I dive deep into the essential steps for making those crucial first sales in your medical practice.
In today’s episode, I’m sharing insider tips on how to make your first 10 sales, particularly in cash-based procedures. Whether you've tried before and faced rejection or are just starting and feel overwhelmed, I’ve got you covered. Many doctors make the mistake of assuming certain patients won’t pay for premium services, often based on superficial judgments like appearance or insurance coverage. But here’s the thing: your best patients are usually the ones you least expect. In this podcast, I explain why you need to offer your services to everyone—no more self-selecting!
I’ll also show you the power of leveraging pre-qualification videos to warm up your prospects. By using short videos that outline the benefits of regenerative therapies or functional medicine, you can prime patients before they even walk into your office. This way, instead of trying to convince them, you’re having meaningful conversations with those who are already interested.
One of the biggest game-changers I highlight is pricing. Think charging lower prices makes your services more appealing? Think again. I discuss how behavioral science and experience show that higher prices often lead to better conversions because patients equate higher costs with higher quality. Many doctors feel hesitant at first, but once they adjust their pricing, they find that patients respond more positively—even at higher rates. I give specific price ranges and show you how increasing your rates to $1,500 or more for a single procedure can dramatically change patient perception and boost conversions.
The episode also breaks down the importance of a proven sales script—one designed to create emotional engagement. Patients aren’t buying just a procedure; they’re buying a better version of their lives. Whether it's a golfer regaining their swing or someone recovering their mobility after an injury, understanding the emotional driver behind every purchase is key. I walk you through our nine-question script that helps you tap into these emotions and position your services as the solution patients have been searching for.
Finally, I talk about the value of selling packages. As your confidence grows, you’ll shift from offering individual treatments to comprehensive packages that deliver long-term value. Some of our clients now sell $10,000 to $75,000 packages—and no, you don’t need to sell dozens to make a meaningful impact. Even closing two or three high-value packages can transform your financial future, giving you the freedom to cut down on patient volume and reduce burnout.
This episode isn’t just about strategies; it’s about mindset. I know medical school didn’t prepare you to think like an entrepreneur, and that’s exactly why the Mavericks exist—to bridge that gap and support doctors in building profitable practices. If you’ve been frustrated with where you are and you’re ready to level up, I invite you to join our one-day event in Arizona. Spend a day with me, meet other like-minded doctors, and learn firsthand how to put these strategies into action.
So, if you’ve been asking yourself how to make your first sale or struggling to gain traction with your marketing efforts, this episode is for you. Tune in to discover actionable tips to make those first 10 sales, raise your prices with confidence, and build a sustainable practice with packages that work for you and your patients.
Don’t miss out on this opportunity to reshape your medical practice—and your future. Click the link below for more details about our upcoming event and take the first step toward becoming a Maverick. Let’s get you those first 10 sales and help you reignite your passion for being a doctor.
Are you an orthopedic surgeon wondering how to balance patient insurance and cash-based payments? Do you feel like your patient base is too reliant on insurance, making it difficult to introduce cash-only procedures? Or maybe you’ve encountered the common belief that patients won’t pay out-of-pocket for high-quality treatments like orthobiologics?
In this podcast, I tackle some of the most common questions orthopedic surgeons have about cash-based medical practices and patient insurance. One of the most frequent concerns I hear from surgeons is what to do when patients insist on using insurance for everything? It’s a valid question, but I want to help you break through the misconceptions that might be holding you back from offering valuable, cash-only treatments.
The conversation often starts with doctors telling me how different their patient base is. Some say they’re in a rural area, or that their patients are on Medicare and won’t be able to afford procedures that aren’t covered by insurance. I get it—those concerns are valid. But let me tell you this: I’ve worked with doctors across the U.S. and Canada, from rural upstate New York to metropolitan areas, and the results are often the same. Surgeons like Dr. Marc Pietropaoli in a small New York town are successfully charging $15,000 to $20,000 per procedure. Others, like Dr. Joshua Schachter in Wichita Falls, Texas, are doing the same. So, when surgeons tell me their situation is different, I challenge that idea—because we’ve seen time and time again that cash-based practices work, even in markets that seem challenging.
The key to success in cash-based healthcare lies in understanding your patients' true needs. Many doctors believe that patients, especially those over 60, won’t pay out-of-pocket. But here's the reality: Patients 60 and older are willing to spend four times more on treatments than younger patients. Those over 70? They’re willing to spend even more. They’re tired of being bounced around from appointment to appointment, dealing with endless referrals and waiting for approvals that never come. What they truly want is a solution—a direct, effective treatment that doesn’t involve dealing with insurance.
So, how do you, as an orthopedic surgeon, market your medical practice to appeal to these patients? First, you need to make the offer to every patient who walks through your door. It doesn’t matter if they’ve declined it before—keep presenting them with the option of orthobiologics or cash-only procedures. Most patients are not saying they want everything covered by insurance—they’re frustrated with the insurance system itself. They want a one-stop solution, a procedure that works without the insurance hassle.
Here’s the catch: If you’re underpricing your services, your patients might not trust the efficacy of the treatment. Think about it. If you charge only $750 for an orthobiologics procedure, patients are going to doubt its effectiveness. But when you charge $1,500, $2,500, or even $10,000, you’re communicating the value and the quality of the care you provide. And trust me, patients will pay for it, as long as they believe it will work.
When we work with doctors, we dig into their patient databases—not looking at sensitive medical details, but focusing on key factors like age and location. What we consistently find is that older patients, especially those 60-plus, are the best buyers of orthobiologics. These patients value their time and their health, and they’re willing to pay for a solution that doesn’t involve jumping through insurance hoops. And with cash-based practices, you’re giving them exactly what they want: a direct, effective option that works.
If you’re still unsure about how to start a cash-only medical practice, it all begins with patient education. Use tools like videos to explain the benefits of orthobiologics before you even step into the room. This approach not only cuts down on consultation time but also primes your patients to be more receptive to cash-based treatment options. When they see the value before you even begin discussing it, they’re far more likely to agree to the procedure.
By shifting your mindset and offering cash-based treatments to every patient, you create an environment where they have to say yes. This approach has worked time and again, with many of my clients earning between $200,000 and $300,000 a month, consistently.
So, if you’re still thinking your patient base is too different, or that they won’t pay for cash-based healthcare, let me assure you: They will. The key is in how you present the option and the confidence you have in your procedures. Patients are looking for solutions, and they’re willing to pay for them if you offer the right treatment at the right price.
To learn more about how to implement these strategies and grow your cash-based practice, watch the full video where I dive deeper into how to market your medical practice, set up patient education, and successfully charge self-pay patients. Trust me, it’s time to rethink how you’re approaching your practice—your patients, and your bottom line, will thank you for it.
Are you struggling with how to manage a medical practice while juggling the demands of your current business? Have you ever wondered how to effectively separate a cash-based practice from a hospital role? Are you concerned about the time it takes to launch a cash pay medical practice and how to sort out clients along the way? In this episode, we’ll dive deep into the best practices in managing a medical practice, especially when you’re managing and running both cash-based services and existing practice responsibilities.
The world of medical practice management can be challenging, but it’s even more complicated when you’re trying to establish a cash pay healthcare model. In this episode, we discuss practical strategies for creating a successful cash-based clinic, starting with the importance of having one message, one market, and one offer. Understanding how hard it is to create a cash business while keeping it separate from your current setup is essential. We’ll explore the steps needed to balance these two roles, and why being intentional about your practice's focus can make a huge difference in your long-term success.
Launching a cash medical practice might seem overwhelming, especially if you're still working in a hospital or managing a traditional practice. In this episode, we address the common concerns surrounding a medical practice startup, particularly how to make the time investment worthwhile and how to grow a medical practice from the ground up. Sorting out the right clients for your cash-based practice is crucial, and we’ll go over the best strategies to attract the right patients. You’ll also learn how to determine when and by how much to increase your prices, and how these decisions can impact your practice’s profitability. Pricing for cash pay medical services often raises questions, but with the right medical business strategy, you’ll be able to make confident decisions that suit your practice’s needs.
One of the biggest concerns for those running a medical practice is how to do cash-based services if you still have obligations at a hospital. We cover real-life examples of doctors who’ve managed to find a balance between the two, allowing them to maximize their revenue and make the most out of their cash-only medical practice. Additionally, we touch on YouTube restrictions when it comes to discussing certain medical procedures and terms. These restrictions can be frustrating for medical professionals trying to share their expertise, but understanding how to navigate these rules is key to effectively reaching your audience.
Finally, we discuss the importance of setting a lofty goal for the next 90 days for your practice. Whether it's achieving higher revenue, expanding your client base, or streamlining your services, setting clear, actionable goals is essential for growth. I’ll share insights on how you can measure your success and track your progress as you implement these strategies in your own cash pay clinic.
If you're serious about running a successful cash-based medical practice, this episode is for you. Tune in to learn how to apply these best practices to your own journey. Make sure to listen until the end for actionable tips you can start using right away. Don’t forget to subscribe to the podcast, leave a comment, and check out the video version of this episode to dive deeper into the topic. Watch the whole video to gain more insights on how to manage a medical practice and grow your cash pay healthcare services to the next level!
Are you struggling to define your company culture and unsure of how to implement it effectively? Do you wonder what steps you need to take to create a company culture that resonates with your team? How do successful businesses like Jo-An’s leverage their company culture to stay ahead in the industry? In this podcast, we explore the critical topic of defining your company culture and what to do with it once you have a clear vision.
Jo-An’s business journey offers valuable insights into how a well-defined company culture can make all the difference. We’ll dive into the processes her clients use, such as testing cell counts with precision, and how these practices are directly influenced by a strong company culture. We'll also discuss where Jo-An sees the industry heading and the role of the Plymouth Medical Platform in providing essential education.
In the healthcare industry, implementing company culture is not just about words; it's about creating a tangible environment that fosters growth and efficiency. Learn how to successfully transition front desk staff from fee-for-service to prepaid packages, using a carefully crafted company culture strategy. This post will also cover thoughts on "slow to hire, quick to fire" and the significance of creating a strong team culture to drive your business forward.
Whether you're interested in learning how to grow your ketamine practice or curious about what the Business Mastery Fellowship can offer, this podcast has you covered. We’ll provide you with company culture tips, examples of positive workplace culture, and steps you can take to improve your workplace culture in healthcare.
Ready to take the next step in defining your company culture? Read the full blog post and discover how to build a strong, lasting culture that will set your business apart.
How to build a successful medical practice? Curious about how other doctors have transformed their practices into thriving businesses? Want to know how work-life balance can be reclaimed while running a busy medical clinic? In this podcast, we’ll dive into how doctors like Dr. Donnie Buford, Dr. Ariana DeMers, Dr. Roddy McGee, and Dr. Jake Bendicion reshaped their medical practices with the help of the Mavrix Profit System, and what you can learn from their journeys.
If you're a doctor looking to grow a medical practice or struggling with the challenges of running a medical practice, you're not alone. Many doctors face difficulties in balancing the demands of patient care, financial management, and personal well-being. Let’s explore how the Mavrix Profit System helped doctors move past these obstacles and build a successful medical practice. By focusing on strategies that enhance medical practice revenue and incorporating effective mentorship, these physicians have not only scaled their clinics but also improved their quality of life.
Dr. Donnie Buford’s story is a perfect example of what it means to transform a practice. Before joining the Mavrix Profit System, Dr. Buford found himself overworked, managing a traditional insurance-based clinic that left little room for growth. After adopting a cash-based medical practice model, his clinic not only became more profitable but allowed him to focus more on patient care rather than dealing with complex insurance processes. This switch also enabled him to increase medical practice revenue and streamline operations, making it easier to manage.
Dr. Ariana DeMers, an orthopedic surgeon, had a similar experience. She began her journey with the Mavrix Profit System after facing burnout and frustration with the limitations of her clinic’s traditional business structure. By transitioning to a cash-pay medical practice, she reclaimed control over her practice’s future and her personal life. She now sees herself as more than a medical professional. The change was profound.
Another inspiring example is Dr. Roddy McGee. His story showcases the long-term benefits of a successful medical practice and how a mentor can guide you to build a scalable clinic. With the Mavrix Profit System, Dr. McGee streamlined his business processes, implemented strategies to enhance revenue, and started focusing on what he sees as the future of his practice. The guidance and support he received allowed him to shift his priorities and make smarter business decisions.
Dr. Jake Bendicion’s experience highlights another key aspect—work-life balance. Many doctors feel overwhelmed with the demands of running a clinic, but Jake’s story illustrates that it’s possible to claim your personal life back while still operating a successful practice. By following the steps outlined in the Mavrix Profit System, Jake was able to achieve the perfect balance between his professional ambitions and personal happiness, a goal many doctors strive for but rarely attain.
But how do you start building a successful medical practice? How do you implement cash-based strategies while maintaining patient trust? The Mavrix Profit System offers doctors and health professionals a roadmap that not only improves business outcomes but also provides peace of mind. Whether you’re seeking to grow your practice, increase your medical practice revenue, or find a way to run a clinic successfully without feeling overwhelmed, this system provides the tools and mentorship you need.
In this podcast, we covered some of the most compelling stories from doctors who have successfully transformed their medical practices. By applying the principles and strategies shared by the Mavrix Profit System, they have built practices that are profitable, efficient, and aligned with their personal values. These success stories are filled with valuable lessons for any doctor looking to make similar changes in their own career.
If you're ready to take the first step toward building a successful medical practice, make sure to watch the full video linked here, where I dive deeper into these stories and explore the methods that have led to their success. Don’t miss out on the practical insights that can help you transform your own medical practice!
Are you struggling to hit your revenue targets? Do you feel overwhelmed by the complexities of medical practice marketing? Wondering how to make 50k fast and ensure your medical practice thrives? In our latest podcast, we'll explore how to achieve 50k in 60 days with this method, focusing on innovative strategies to increase your medical practice revenue and streamline your marketing efforts.
In this comprehensive guide, we will talk about the two effective ways to sell to your existing list. Understanding how to leverage your current patient base is crucial for any successful practice. We'll explain how the 5130 method can be your secret weapon in achieving substantial revenue quickly. The 5130 method is a structured approach designed to maximize your income by focusing on precise marketing and sales strategies. By implementing this method, you can see significant improvements in your healthcare revenue, regardless of whether you have a pre-existing list or not.
One of the key components we'll discuss is why you should consider gift with purchase promotions. These promotions can incentivize patients to engage more with your services, ultimately boosting your private practice profit margin. We'll provide practical healthcare marketing tips that can help you effectively implement these promotions. This part of the strategy is crucial for increasing revenue in healthcare and ensuring that your practice remains competitive and appealing to patients.
What happens when you get a response from the emails you sent? We'll cover the best practices for handling these responses to convert leads into confirmed appointments. Effective communication is vital in medical practice marketing, and knowing how to respond can make a significant difference. Additionally, we'll highlight what you should not do over a phone call to avoid common pitfalls that could deter potential clients. These insights are essential for marketing for doctors and ensuring that every patient interaction contributes positively to your medical practice success.
For those without an existing list, don't worry. We'll explain how to do the 5130 method if you don’t have a list, ensuring that you can still achieve impressive results. This includes building a targeted list from scratch and using innovative marketing for medical practice techniques to attract new patients. Understanding how to market medical practice services effectively is key to achieving your revenue goals, and we provide detailed steps to get you there.
Throughout the podcast, we’ll use real-world examples and actionable advice to help you implement these strategies. Our focus is not just on theory but on practical application that can lead to immediate improvements in your practice’s financial health. We'll show you how to integrate these methods seamlessly into your daily operations, ensuring sustainable growth and success.
By the end of this podcast, you’ll have a clear, actionable plan on how to achieve 50k in 60 days. These strategies are designed to be easy to follow yet highly effective, providing you with the tools you need to enhance your practice’s revenue. From leveraging your existing patient list to mastering the 5130 method, this guide covers everything you need to know to make significant financial gains quickly.
Don't miss out on these invaluable insights that could transform your practice's profitability. This comprehensive guide is packed with practical advice and proven strategies to help you reach your financial goals. I invite you to watch the accompanying video for an in-depth look at each of these strategies. The video will provide additional context and examples to further enhance your understanding and implementation of these methods.
If you found this information helpful, please leave a comment with your thoughts or questions, and share this with your network. Stay tuned for more expert tips on medical practice success and revenue growth. Let's achieve that 50k in 60 days together!
Are you struggling with setting the right prices for your healthcare services? Do you find that your current pricing strategies aren't converting patients as effectively as you'd like? Are you curious about the costs associated with orthobiologics procedures and how to incorporate them into your pricing model? In this podcast, we'll address these pain points and provide you with tips on healthcare pricing that convert patients.
Setting the right prices for your healthcare services is important for the success of your medical practice. One of the most common mistakes in healthcare pricing is failing to consider all the factors that influence pricing decisions. Many providers set their prices based solely on what competitors charge or based on covering their costs, but this approach can lead to lost revenue and unhappy patients. Instead, it’s essential to adopt healthcare pricing strategies that are rooted in science and business principles. By understanding the true value you provide and pricing your services accordingly, you can achieve a higher medical practice profit margin and improve patient satisfaction.
One of the first steps in developing effective healthcare pricing strategies is to avoid common pricing mistakes. These mistakes often stem from not fully understanding the costs associated with providing care, including the costs associated with an orthobiologics procedure. By accurately accounting for these costs, you can set prices that are both fair to your patients and profitable for your practice. Additionally, it’s important to consider the differences between insurance vs. cash payments. Each payment model has its own set of advantages and challenges, and choosing the right one can significantly impact your practice's financial health and patient satisfaction.
Another important aspect of healthcare pricing is overcoming limiting beliefs that may be holding you back from setting optimal prices. These beliefs often stem from misconceptions about patient affordability and market competition. By addressing and overcoming these limiting beliefs, you can create a more robust and confident pricing strategy for healthcare services. For instance, some providers may believe that lower prices will attract more patients, but this is not always the case. In fact, patients often associate higher prices with higher quality care, so it's essential to strike the right balance.
Creating a 10-star patient experience is also a key component of effective healthcare pricing. Exceptional patient experiences not only lead to higher patient satisfaction but also to better patient retention and referrals. By focusing on providing top-notch care and ensuring that every touchpoint reflects the high value of your services, you can justify your prices and build a loyal patient base. This approach not only helps in converting patients but also enhances the overall reputation of your practice.
When setting prices, it's important to adopt a comprehensive approach that includes considering various factors to consider when setting prices. This includes not only the direct costs of providing care but also the indirect costs such as administrative expenses and the cost of maintaining high-quality facilities and equipment. By taking all these factors into account, you can develop a cost-effective healthcare pricing strategy that ensures profitability without compromising on patient care.
Implementing these pricing strategies in healthcare can significantly improve your medical practice profit margin. By using a scientific and business-based approach to pricing, you can ensure that your services are competitively priced while still delivering high value to your patients. This not only helps in attracting and retaining patients but also in achieving long-term financial stability for your practice.
In summary, effective healthcare pricing is about more than just setting competitive rates. It's about understanding the true value of your services, avoiding common pricing mistakes, overcoming limiting beliefs, creating exceptional patient experiences, and considering all relevant costs. By adopting these strategies, you can develop a pricing strategy for healthcare services that converts patients and ensures the success of your medical practice.
If you found these tips on healthcare pricing helpful and want to learn more about how to improve your medical practice, be sure to watch the full video where we dive deeper into these topics. Don't forget to subscribe to our channel, like the video, and leave your comments and questions below. We look forward to helping you achieve your practice's financial and patient care goals!
Are you struggling to find effective methods to educate and excite your patients? Do you want to build stronger trust with your patients and improve their overall health outcomes? Are you searching for the best ways to educate patients and make your first ten sales? If so, you're in the right place. In this podcast, we will explore the second step of the Stairway System: "Educate & Excite." This step is designed to help you understand how to educate and excite your patient, creating a more engaging and trustworthy doctor-patient relationship.
Patient education is an important aspect of healthcare, and knowing how to educate and excite your patient can significantly improve their experience and satisfaction. This podcast talks about various strategies for patient education, providing insights on how to effectively communicate with your patients about their treatment options. By understanding how to educate patients, you can promote a more positive and productive doctor-patient relationship. We will discuss the importance of building patient trust and how this trust can be leveraged to enhance patient engagement and compliance.
One of the key elements in educating your patients is to make the information accessible and engaging. Effective patient education involves using tools and techniques that resonate with your audience. For instance, video marketing in healthcare has become an essential tool for conveying complex medical information in an easy-to-understand format. By incorporating video marketing healthcare strategies, you can improve the way you educate your patients, making the process more interactive and enjoyable.
In the context of making your first ten sales, educating your patients plays an important role. When patients understand their treatment options and the benefits of the proposed interventions, they are more likely to proceed with the recommendations. This not only helps in building patient trust but also boosts your practice's success. We'll explore how the know, like, and trust factor can be instrumental in achieving these goals. Establishing a strong rapport with your patients by educating them effectively can lead to increased patient satisfaction and loyalty.
Another important aspect we'll cover is how to discuss and provide better options to your patients. It's not just about informing them of their choices but also about engaging them in a meaningful dialogue. This approach can significantly improve the doctor-patient relationship, as patients feel more valued and understood. We'll provide practical tips on how to present information in a way that excites and motivates your patients to take an active role in their healthcare journey.
Understanding why patient education is important is essential for any healthcare professional. Educating your patients helps them make informed decisions, leading to better health outcomes. When patients are well-informed, they are more likely to adhere to their treatment plans and take proactive steps towards their health. This blog will highlight the numerous benefits of patient education, from improving patient compliance to enhancing overall health outcomes.
We'll also talk about the tools and resources available for patient education. From printed materials to digital platforms, there are various ways to engage and educate your patients. By utilizing patient education tools effectively, you can make the learning process more efficient and enjoyable for your patients. This not only helps in educating your patients but also in building a stronger, more trusting relationship with them.
To wrap up, educating and exciting your patients is a multifaceted approach that requires effective communication, trust-building, and the use of engaging tools. By following the strategies outlined in this podcast, you can improve your patient education efforts and see a positive impact on your practice.
If you found this podcast helpful and want to learn more about how to educate and excite your patient, be sure to watch the accompanying video. In the video, we dive deeper into these topics, providing you with even more valuable insights and practical tips. Don't forget to like, comment, and subscribe to our channel for more content on patient education and healthcare marketing. Connect with us to stay updated on the latest strategies for improving your practice and enhancing patient care.
Are you feeling overwhelmed by the multitude of tasks in your medical practice? Do you find it challenging to pinpoint what you need to stop doing to enhance efficiency? Are you searching for ways to provide additional services to your patients without deviating from your main specialty? In this podcast, we explore these questions.
In today's fast-paced medical environment, many professionals struggle with managing a plethora of responsibilities. The constant juggle often leads to burnout and reduced effectiveness, impacting both the quality of care and the professional's well-being. This podcast shares tips on how to focus on what you do best, improve patient care, and streamline your practice. By identifying and concentrating on your core strengths, you can enhance your practice's efficiency and effectiveness.
Focusing on one thing allows you to become a master in your chosen area, setting you apart from others in the field. We'll discuss how narrowing your focus can significantly improve patient care and the overall quality of your medical practice. By dedicating your efforts to one area, you can deliver superior results and provide exceptional care to your patients. This approach not only benefits your patients but also helps you achieve professional satisfaction and success.
Another important aspect of this discussion is identifying what you need to stop doing. Many medical professionals find themselves overwhelmed by tasks that do not contribute to their core mission. By eliminating these non-essential activities, you can reclaim valuable time and energy, allowing you to focus on what matters most. We provide practical medical practice management tips to help you streamline your operations and reduce unnecessary burdens. These tips will guide you in identifying and discontinuing practices that do not add value, enabling you to dedicate your resources to areas that truly matter.
Offering additional services can be a great way to add value to your practice and meet your patients' diverse needs. However, it's important to offer these services without losing sight of your primary specialty. By carefully selecting and integrating new services, you can enhance your practice's appeal without diluting your core strengths. This balanced approach ensures that you continue to provide top-notch care while expanding your service portfolio.
In addition to focusing on one thing and eliminating non-essential tasks, effective practice management plays an important role in running a successful medical practice. We share successful medical practice tips and guides to help you manage your practice efficiently. These tips will provide you with the tools you need to achieve excellence in your practice. By implementing these strategies, you can create a well-organized, efficient, and patient-centered practice.
Managing a medical practice requires a delicate balance of clinical expertise and administrative skills. Our podcast offers tips for doctors on how to improve your medical practice by focusing on your strengths and streamlining your operations. By adopting a focused approach, you can achieve professional success and provide outstanding care to your patients. We emphasize the importance of concentrating on what you do best and leveraging your strengths to enhance your practice. Don't miss out on this opportunity to learn how to simplify your practice, be the best at one thing, and achieve professional success. Watch the video now and take the first step towards transforming your medical practice.
Are you confused about which medical practice model is best for your clinic? Wondering if a cash medical practice could be the key to your success? Struggling with reconciling charges for your cash pay patients and ensuring they are accurately entered into your EMR? In this podcast post, Dr. Ariana DeMers talks about the details of medical practice models and setting up a cash practice. As more physicians seek ways to improve their practices and regain financial control, understanding the intricacies of these models and the benefits of a cash-based system is essential.
We begin by examining the various medical practice models available. Dr. DeMers explains the pros and cons of each model, helping you identify which one aligns best with your goals. Whether you are currently operating under a traditional insurance-based system or exploring new options, understanding the different practice models is crucial. The traditional insurance-based model often leads to administrative burdens and lower revenue due to insurance regulations and reimbursement rates. In contrast, a cash medical practice can offer a streamlined, efficient, and profitable alternative.
The benefits of a cash medical practice are numerous. Dr. DeMers highlights how this model can lead to increased revenue, reduced administrative tasks, and enhanced patient satisfaction. By eliminating the need to deal with insurance companies, you can focus more on patient care and less on paperwork. Patients often appreciate the transparency and simplicity of a cash pay model, knowing exactly what they are paying for and receiving high-quality care without the delays and uncertainties of insurance claims. This shift not only improves your operational efficiency but also helps in how to grow your medical practice by attracting more patients who prefer straightforward billing.
Setting up a cash medical practice may seem daunting, but with the right guidance, it can be a smooth and rewarding transition. Dr. DeMers provides a step-by-step guide to help you through this process. From initial planning and legal considerations to marketing strategies and operational adjustments, you'll gain a clear understanding of what it takes to build a thriving cash pay clinic. Marketing your new cash-based model effectively is important for success. Emphasize the benefits to potential patients and communicate the value of receiving immediate, high-quality care without the hassles of insurance.
One of the key aspects of managing a cash medical practice is ensuring accurate financial reconciliation. Dr. DeMers discusses the importance of reconciling charges for cash pay patients and the role of EMR (Electronic Medical Records) systems in this process. Integrating your EMR system effectively ensures that patient records are accurate and up-to-date, making the billing process smooth and compliant with industry standards. This not only improves your practice's financial health but also enhances patient trust and satisfaction.
As you explore the process of setting up and managing a cash pay medical practice, you will learn valuable insights into how to build and grow your medical practice. Dr. DeMers' expertise offers practical advice on how to improve your medical practice by implementing best practices for financial reconciliation and EMR integration. Her guidance is designed to empower you to make informed decisions that lead to sustainable medical practice growth.
You will have a thorough understanding of medical practice models and the steps required to transition to a cash-based medical practice. You'll be equipped with the knowledge needed to manage and grow your practice effectively. The insights provided by Dr. DeMers will help you overcome the challenges associated with this transition and set you on the path to a more profitable and patient-focused practice.
Don't miss the opportunity to transform your medical practice. I invite you to watch the full video where Dr. DeMers elaborates on these points and provides additional strategies for success. Subscribe to our channel for more expert advice on how to grow your medical practice, manage a cash pay medical practice, and build a successful cash pay clinic. Leave a comment below if you have any questions or need further assistance. Like this post if you found it helpful, and share it with your colleagues who might benefit from these insights. Stay tuned for more valuable content from Mavrix Profit Systems, where we provide practical solutions to help you improve your medical practice. Thank you for reading, and I look forward to connecting with you soon!
Are you struggling to see consistent growth in your cash-based medical practice? Do you find yourself overwhelmed in managing a cash pay clinic? Are you uncertain about the important steps needed to build a loyal and perfect patient base? In our latest blog post, we will talk about the 5 stages of cash medical practice growth, providing an effective guide to help you with these challenges and achieve sustainable success.
We explore the five key stages of medical practice growth, highlighting the questions doctors should ask themselves at each phase. Starting with the first step in the Stairway System, we outline the essential components necessary for establishing a successful cash-based medical practice. The content covers foundational elements, strategies for patient acquisition, and methods for enhancing patient engagement and retention.
The first stage in the Stairway System is important as it lays the groundwork for your entire practice. Here, we discuss the importance of identifying your practice’s core values and goals, which will guide you through subsequent stages. This stage also involves setting up the necessary infrastructure and administrative systems to support a cash-based model. The transition from traditional to cash-based healthcare can be daunting, but with the right approach, it can lead to greater financial stability and improved patient satisfaction.
Then we talk about building the perfect patient. This involves identifying and targeting your ideal patient demographic. We provide insights on how to market your practice effectively to attract the right patients. Understanding your patients' needs and preferences is important for developing tailored services that meet their expectations. This also emphasizes the importance of patient education and communication, ensuring that patients understand the benefits of a cash-based model.
Then let’s talk about the importance of understanding the patient's journey. From the initial contact to ongoing care, every touchpoint is an opportunity to build trust and loyalty. We discuss strategies for improving the patient experience, including personalized care plans, efficient scheduling systems, and follow-up protocols. By understanding and optimizing the patient journey, you can enhance patient satisfaction and retention, leading to sustainable practice growth.
Refining your practice operations involves streamlining administrative processes, implementing effective billing systems, and leveraging technology to improve efficiency. By optimizing your practice operations, you can reduce overhead costs and increase profitability. This also includes training your staff to deliver high-quality care and exceptional customer service.
We discuss advanced strategies for expanding your services, entering new markets, and leveraging partnerships. This also involves continuous evaluation and improvement of your practice to ensure long-term success. By following the steps outlined in this guide, you can achieve significant medical practice growth and create a thriving cash-based clinic.
If you find this content helpful, I invite you to watch the full video. In the video, we explore each stage in greater detail, giving additional examples and strategies to help you implement these principles in your practice. Don’t miss out on the opportunity to transform your cash-based medical practice and achieve the growth you’ve been striving for. Watch the full video now and take the first step towards a successful and thriving practice.
Are you unsure about who’s a good candidate for PRP procedures? Curious about the key factors that make someone the right choice for this innovative treatment? Interested in learning about the benefits and effectiveness of PRP injections for arthritis? In our latest podcast, Dr. Ariana DeMers talks about these critical questions and provides insights that can transform your medical practice. Understanding the criteria for selecting the best candidates for PRP procedures is important for optimizing patient outcomes and ensuring the success of your treatments.
The podcast covers several essential topics, starting with what determines a good candidate for orthobiologics. Dr. Ariana DeMers breaks down the key factors that make someone a suitable candidate for PRP procedures, highlighting the importance of patient selection in achieving successful results. From the specific health conditions that respond well to PRP injections to the individual characteristics that enhance treatment efficacy, this discussion provides a detailed framework for assessing potential candidates.
Next, Dr. Ariana DeMers explores who might be a poor candidate for PRP, offering valuable guidance on identifying patients who may not benefit from this treatment. Understanding these distinctions is important for minimizing risks and setting realistic expectations for both you and your patients. She also compares the longevity and efficacy of PRP treatments with other options, providing evidence-based insights that can help you make informed decisions about incorporating PRP into your practice.
PRP injections have shown promising results in treating conditions like arthritis, and we discuss the specific benefits of using PRP for these patients. The podcast outlines how PRP injections can improve joint health, reduce pain, and enhance mobility, offering a non-surgical alternative for patients seeking relief from chronic conditions. By presenting real-world results and success stories, we aim to demonstrate the potential of PRP treatments to improve patient quality of life.
Another critical aspect covered in the podcast is the risk comparison of PRP treatments. Dr. Ariana DeMers provide a balanced view of the potential risks associated with PRP injections compared to other treatment modalities. This section aims to equip you with the knowledge needed to discuss the safety and efficacy of PRP with your patients, helping them make informed decisions about their treatment options.
Beyond the clinical aspects, the podcast also talks about PRP marketing for doctors. Effective marketing strategies are essential for attracting new patients and growing your practice. Dr. Ariana DeMers discusses practical tips on how to market a medical practice, focusing on strategies that highlight the benefits of PRP treatments. Whether you are looking to develop a comprehensive marketing strategy for your clinic or seeking specific tactics to promote PRP injections, this podcast offers actionable advice to enhance your practice's visibility and reach.
The marketing strategies for doctors section includes insights on leveraging digital platforms, creating informative content, and engaging with your community to build trust and credibility. By implementing these strategies, you can effectively communicate the advantages of PRP treatments to potential patients and position your practice as a leader in regenerative medicine.
In summary, this podcast provides a thorough exploration of who’s a good candidate for PRP procedures, the benefits and risks of PRP treatments, and effective marketing strategies for promoting your medical practice. By understanding the key factors that influence PRP treatment success and mastering the art of medical practice marketing, you can significantly improve patient outcomes and grow your practice.
Interested in building a cash-based practice? Discover the Mavrix Profit System and learn how to incorporate proven principles into your business. Whether you already have a practice or are planning to open one, gain key insights on growth and scalability, and start implementing these strategies today! Get your free copy of "The Anatomy of a 7-Figure Medical Practice" book—an ultimate guide for doctors to build a more profitable and hassle-free practice. It's free; just cover the shipping cost of $7.95! Click the link https://mavrixprofitsystem.thrivecart.com/freebook/.
Don't miss out on this valuable information! Watch the full video to gain deeper insights and learn how to implement these strategies in your practice. Subscribe to our channel, leave a comment with your thoughts and questions, and stay tuned for more expert advice on optimizing your medical practice.
Are you curious about why orthobiologics is such a valuable proposition in modern healthcare? Have you considered the cost differences between traditional treatments and orthobiologic therapies? How can orthobiologics improve patient outcomes while reducing overall expenses? In our latest podcast, we address these essential questions and explore the numerous benefits of orthobiologics and regenerative medicine, including orthobiologic injections and platelet-rich plasma (PRP) therapy.
Orthobiologics and regenerative medicine offer significant advantages over conventional treatment methods, particularly in terms of cost-effectiveness and patient recovery time. Traditional treatments for conditions like arthritis often involve substantial expenses and lengthy recovery periods. For instance, physical therapy, steroid injections, and hyaluronic acid treatments can collectively cost thousands of dollars, with total joint replacements reaching up to $52,000. In contrast, orthobiologic treatments, such as PRP therapy and bone marrow aspirate concentrate (BMAC), typically cost around $5,300. These therapies not only reduce financial burdens but also provide less invasive options with shorter downtimes, allowing patients to return to their daily activities more quickly.
Incorporating orthobiologics into medical practice enhances both patient care and physician efficiency. By offering high-efficacy treatments with fewer complications and faster recovery times, healthcare providers can meet the growing demand for value-based care. This shift can lead to increased patient satisfaction and reduced administrative burdens, allowing physicians to focus more on patient interaction and less on documentation. Ultimately, orthobiologics presents a compelling solution for improving healthcare delivery. For a more comprehensive understanding of these benefits and practical insights on integrating orthobiologics into your practice, we invite you to listen to the entire podcast. Discover how orthobiologics can transform your approach to patient care and join us in advancing modern medicine.
Ever wondered why some people effortlessly achieve their goals while others struggle? What scientific principles underpin the art of goal setting? How can understanding these principles transform your approach to achieving success? In this engaging blog, we will talk about the science of goal setting and achievement. Let’s explore the concepts of neuroplasticity and dopamine. These elements play important roles in how we set and achieve our goals, shaping our motivation and drive.
The first concept we will discuss is neuroplasticity, the brain's remarkable ability to reorganize itself by forming new neural connections throughout life. This capability allows us to adapt to new challenges and recover from setbacks, such as injuries or traumas related to professional pressures. Understanding neuroplasticity helps us grasp how our brain can be trained to focus on specific goals, enhancing our ability to achieve them. Complementing this is dopamine, often misunderstood as merely the molecule of pleasure. In reality, dopamine is integral to motivation, compelling us to pursue our objectives and providing the drive needed for goal achievement. Let’s also talk about myths surrounding dopamine, emphasizing its role in maintaining sustained motivation rather than short-term rewards.
As we dive deeper, the blog outlines a strategic roadmap to effective goal setting and achievement. This involves selecting a singular, priority goal, ensuring it is both specific and lofty enough to challenge us. The science-backed approach insists on focusing on one primary objective at a time to avoid cognitive overload. The blog also introduces the concept of defining goals with actionable verbs and measurable criteria, enhancing the likelihood of success. By setting clear, time-bound targets and understanding the neurochemical processes that drive our motivation, we can significantly improve our goal achievement strategies. Join us in exploring these insights and discover how to harness the science of goal setting to transform your personal and professional life. Watch the full video to learn more about these powerful techniques and start setting and achieving your goals more effectively today.
Are you struggling to figure out how to create a referral network in healthcare? Do you find yourself facing barriers when attempting to establish connections with other healthcare professionals? Are you looking for actionable strategies to overcome these challenges and build a successful referral system for your practice? If so, you're in the right place.
I talk about creating a referral network in the healthcare industry. Drawing from my experience and expertise, I explore the traditional referral model in the insurance space and shed light on the hurdles healthcare providers often encounter. From restrictions within hospital groups to skepticism surrounding certain medical treatments, I address the key issues that can hinder the development of a referral network.
But fear not, because I don't just highlight the problems—I also provide solutions. I share practical tips and innovative ideas for building a referral network that works for you. Whether it's partnering with chiropractors or focusing on creating raving fans among your current patient base, I offer actionable strategies that you can implement in your practice.
Additionally, I discuss the importance of under promising and over delivering results, enhancing the patient experience, and asking for referrals. By following these steps, you can make your business more highly referable and bring new opportunities for growth.
So if you're ready to take your healthcare practice to the next level and establish a thriving referral network, I invite you to read the full blog post. And don't forget to watch the accompanying video for even more insights and practical tips. Together, let's revolutionize the way we approach referral networking in healthcare.
Are you struggling to determine the optimal pricing for your medical services? Curious about the approaches to setting prices in the healthcare industry? Wondering what you should charge for medical services to ensure profitability and value for both you and your patients? Look no further! In this enlightening blog, I share the complexities surrounding healthcare pricing strategies and keys to pricing success in the medical field.
Join me as I share the common mistakes doctors make when setting prices for their medical services. From relying on flawed studies to seeking advice from the wrong sources, understand the pitfalls that hinder medical professionals from accurately pricing their services. Discover why basing your prices on industry averages or competitor rates can lead you astray and ultimately undermine your profitability.
But fear not! I offer a clear roadmap for determining the best pricing strategy for your medical services. By following basic business principles, including calculating your cost of goods sold and setting profit margins, you can establish prices that reflect the true value of your services while ensuring sustainable profitability. Additionally, I reveal the importance of understanding your target market and implementing effective marketing funnels to attract and retain high-value clients.
Moreover, I introduce the concept of a signature solution—a unique, comprehensive package tailored to deliver optimal outcomes for your patients. By crafting a signature solution that addresses your patients' specific needs and aspirations, you can differentiate yourself in the market and command premium prices for your services.
Don't miss out on this opportunity to revolutionize your approach to pricing in healthcare and elevate your practice to new heights of success. Stay tuned for more insightful content that will empower you to thrive in your medical practice.
Are you struggling with how to market your medical practice effectively? Do you find it challenging to manage the various stages of the marketing funnel? Are you curious about common mistakes to avoid in medical practice marketing? In this comprehensive blog, I will share the key components essential for successfully marketing your medical practice.
From understanding the different stages of the marketing funnel to understanding common misconceptions, I will discuss strategies to level up your medical practice marketing efforts. Learn why running ads alone may not yield the desired results and discover the importance of generating high-intent leads for your practice.
Moreover, we discuss the significance of content creation in building credibility and trust with prospective patients. Whether you're interested in regenerative medicine, weight loss, hormone replacement therapy, or anti-aging, our insights can help you tailor your marketing approach to suit your medical specialty.
Discover how to effectively move leads through the marketing funnel, from capturing their attention at the top to converting them into loyal patients at the bottom. Gain valuable insights into consumer behavior and learn how to address their needs and concerns effectively.
In this episode of the Practice Profit System podcast, we're tackling the challenge of converting cold leads and navigating price discussions. Dr. Tammy's question about dealing with cold leads has prompted us to look into this important topic.
We'll explore what cold leads are and how to handle them effectively. We'll also share strategies for building strong business relationships and using content marketing to attract potential clients.
Let’s discuss everything from pricing discussions to warming up cold leads. With the right approach, you can turn strangers into loyal clients and grow your business.
Join me as we look into the secrets to converting cold leads and building long lasting relationships.
In this episode of The Practice Profit System, join me, Matthew Gillogly, with Dr. Ashu Goyle and his wife, Nikki Goyle, on a journey to change how doctors work. In this podcast, they talk about how to think differently, how to become really good at what you do, and how to get paid directly by patients.
Dr. Ashu Goyle has been a doctor for a long time, and he knows a lot about how the medical world works. Nikki Goyle is an expert in business and healthcare, and she brings new ideas to the table.
They discuss smart ways for doctors to break away from relying on insurance and instead get paid directly by patients. They provide tips on having the right attitude for success, and they share stories to help you understand how to do it.
Whether you're already a doctor or aspire to be one someday, this podcast will help you learn how to improve your practice. Tune in to Mindset, Mastery, Cash Pay now with me, Dr. Ashu & Nikki Goyle, and discover how to make your doctor's office work for you.
In this episode, we're exploring the world of cash-based medical practices with Dr. Daniel Paull.
He's not your usual doctor – instead of dealing with insurance, he prefers cash payments. But why did he choose this path, and what can we learn from his experiences?
We'll explore Dr. Paull's ideas on changing how doctors are trained and his thoughts on being innovative in healthcare. From setting limits on how much time doctors work during training to creating new ways to provide orthopedic care, we'll uncover the ins and outs of his approach to medicine.
We'll also talk about what happens when patients find out they can't use insurance with Dr. Paull. Plus, we'll discuss big issues like why insurance costs so much and why it doesn't cover everything.
Get a peek into Dr. Daniel Paull's daily life and hear from his friends about what success means in the medical world. And find out what he thinks the future holds for medicine.
Join me, Matthew Gillogly as I explore how medicine and business come together.
Join me, Matthew Gillogly, for another episode of The Practice Profit System.
In this episode, we dive into the fascinating world where medicine meets business, featuring the incredible journey of Dr. John Ferrell III.
Join us as we explore how Dr. John Ferrell III has seamlessly integrated cash-based procedures into his orthopedic practice, bringing substantial financial growth in just 60 days. We'll hear firsthand about his passion for regenerative medicine and the challenges he faced in introducing less invasive treatments like Platelet-Rich Plasma (PRP) to a surgery-focused medical community.
Discover the pivotal role business understanding plays in the success of a medical practice as he shares his experiences and insights. From the founding of his practice to navigating growth decisions and insurance strategies, we'll discuss the strategies that have propelled his practice forward.
Furthermore, learn about Dr. John Ferrell III's vision for the future of regenerative orthopedics, where evidence-based practices and education are paramount. Together, we'll explore how blending medical expertise with business acumen is essential for modern healthcare practices, especially in fields like regenerative medicine.
So, if you're ready to gain valuable insights into the intersection of medicine and business, join us for this exciting episode featuring Dr. John Ferrell III.
In this episode, Matthew Gillogly explore the unexpected connections between insurance companies, pimps, prostitutes, and doctors. He shares stories about a friend who used to be a con man, explaining how pimps control prostitutes' lives, just like insurance companies control doctors.
But why does this matter for doctors? Well, he explains that doctors often feel trapped by insurance rules and low payments, just like prostitutes feel trapped by pimps. He encourages doctors to break free from this cycle and find better ways to run their practices.
Matthew Gillogly offers practical advice, like attending events and finding mentors, to help doctors take back control. He wants doctors to realize they can make positive changes and find more fulfilling ways to practice medicine.
So, join Matthew Gillogly on The Practice Profit System as we learn how to break free from old ways of doing things and build brighter futures in healthcare.
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Are you struggling to attract your first 10 patients to your medical practice? Are you confused about how to navigate the challenges of patient acquisition in today's competitive healthcare landscape?
In this episode, learn how to get your first 10 patients in just 10 effective and simple steps. Yes! You heard it right! 10 EFFECTIVE AND SIMPLE STEPS! We'll look into the essential strategies you need to implement to kickstart your patient base and ensure long-term success.
So, how to sell your first 10 if you have an existing list of patients? This episode breaks down the crucial steps you need to take to overcome common objections and effectively market your medical services. From pricing strategies to leveraging your existing patient list, I provide effective steps to help you achieve your patient acquisition goals.
But what if you're starting from ground zero, without an established patient list? Don't worry, I've got you covered. Let's explore innovative approaches to attract patients when starting from scratch. From leveraging personal contacts and social media to creating compelling content, I share practical tips to help you build your patient base from the ground up.
Join me as we share tips on successful patient acquisition and take your medical practice to new heights. Whether you're a seasoned practitioner or a newly minted doctor, this podcast episode offers invaluable advice to help you overcome medical practice challenges and achieve your patient acquisition goals.
Ever wondered what's really going on behind the scenes in our healthcare system?
Join me as I delve deep with Dr. Dana Corriel, exploring the "3 Bad Guys of Medicine" and the hurdles doctors face daily. From soaring insurance premiums to the evolving doctor-patient relationship, we tackle it all in this eye-opening discussion.
Dr. Corriel doesn't hold back, sharing her insights on navigating the complexities of modern medicine, including the impact of AI and the importance of content creation for doctors. Plus, we explore her innovative platform, SoMeDocs, and its role in supporting medical professionals.
Are you excited to learn more about it? Listen to the whole episode for more important discussions. Let's work together to improve healthcare!
Ever wondered why doctors face such alarming rates of suicide? Join me in this episode as we delve into the stark reality of mental health challenges within the medical profession and explore what drives these dedicated professionals to such heartbreaking points.
In this discussion, we'll address the taboo surrounding mental health in medicine and emphasize the importance of seeking help when grappling with suicidal thoughts. Discover the vital steps to take and the resources available for support.
Tune in for valuable insights, personal experiences, and actionable strategies to foster a community that supports the mental well-being of our doctors.
Feeling worn out from being a doctor? Wondering how to feel better and succeed? Join me to learn about beating burnout. We'll talk about why it happens and ways to fix it, like switching to a cash-based practice.
Get tips from Dr. Demers and find out how to balance work and life better. Don't miss out on this essential guide! Ready to overcome burnout and succeed? Listen now for expert advice!
Ready to challenge the lies holding doctors back from financial success? Join me as we debunk common misconceptions in this podcast episode. From breaking free from limiting beliefs to redefining financial management, we'll explore key strategies for wealth building and medical practice success.
Don't miss out – tune in now and revolutionize your approach to financial management for doctors! Subscribe, comment, and join the conversation to take control of your wealth building journey today!
Explore how setting goals in medicine is like running a business, and learn how it shapes success in your medical practice.
Join us as we journey through the psychology of achievement, sharing five scientifically proven ways to help doctors reach their goals. Ready to transform your practice and personal achievements? Tune in now to discover the 5 scientific keys to success in your medical practice and personal achievements—your journey starts here!
Here is a simple solution to increase patient appointments into your practice. It is NOT about running another Facebook marketing campaign to cold traffic. You will discover how to generate money for your marketing in the next 30 days and then use that to grow your practice. All without having to hire another agency and hope something will work.
Having a hard time, keeping or hiring staff? This week we interview Adrienne Lloyd. For over 15 years she has gone into medical practices to fix the biggest issues. Leadership and employee turnover. She is writing a book coming out in Spring 2023 and is a highly sought after expert in her field. Check out this fast paced, fun conversation about operating a practice.
Ever find yourself, attending events and not implementing? Or buying machines that are not fully utilized? Do you offer every procedure under the sun? This is an actual condition called Bright Shiny Objectitis. Discover the symptoms and cures in this week's podcast.
This past week, while traveling in South Florida, meeting with doctors and practice owners, the question came up about money. More importantly the morals of charging so much for services. My answer is in this week's podcast.
The other day, I was talking with a potential client. He was suffering badly. Barely making 10k a month, struggling, tried lots of different tactics to fix the issue. But nothing worked. He had a list of questions until finally, he said it.. "But Matt, you don't understand my market, its' very different out here." Ever find yourself saying the same thing? Your business, procedure, market is different? In reality, it is not. The basics of business don't change. To think this is like saying the human body is different in Arizona. Business is business. Listen to hear more.
Too many practice owners look for the bright shinny object to fix their issues. This only puts them further behind in growing their practice. The key is to give yourself the right foundation and do the steps in the right order. It's just like making a great Bolognase sauce. It take a bit of time, and a bit of simmering. Today, Matt shares his recipe for Bolognase AND building a great business. Try not to get hungry.
If you are asking these 3 questions or thinking these, your practice is doomed. It will never grow. Instead, here is the roadmap to more money, more time off, less stress.
When was the last time you took a vacation? The kind without a laptop? Checking charts and finishing up paperwork, so you can get paid? I'm talking an entire week. How would you like to take 2 weeks off next year at this time back to back? How about an entire month? Take back control, listen to this podcast and discover the next steps.
What is even better.. the owner is rarely in the clinic. The clinic runs on autopilot. He is free to spend time with the family at the lake, or just relax with his 3 young kids. Discover this very simple fundamental, why it is so important to understand the power of the beachhead and why screwing with it, rarely makes things better.
Have you seen the latest reimbursement rates? Insurance premiums are going up 18%, your reimbursement rate is going down 4.5% ... The insurance companies are making a fortune, while you struggle day in and day out. Stop the insanity, stop getting hosed by the insurance companies and take control. That's what we discuss today. Don't forget to sign up on the early list for Business Mastery Fellowship, our premier program. www.SRPMedicalMarketing.com/BMF
You are cruising along. You have a plan in place, the team is on board and then.. Wham... something happens. A staff member quits, someone is out with COVID, you get sick or worse.. someone on staff deals with a carjacking and injury. Yes, that happened. In our final segment on becoming insurance free, Matt discusses dealing with the roadblocks and breaking through.
Insurance patients suck up time and resources like nothing else. One of our clients figured out he would need to see 200 plus patients for office visits, just to make up for one non insurance patient. That's when the lightbulb hit and he went full force into non insurance. Today we share how to create space in your schedule to see the profitable non insurance patients.
They plan to squeeze you out of existence. They raise their insurance premiums and cut your reimbursement rates. This is planned. Make no mistake about it. However, you have control. Over your life, your practice, your bank account. Today Matt shows you the right steps to take and how to break another chain of the insurance cartel.
Want to start offering cash procedures? Wonder if your patients will pay cash? The issues isn't will the patients pay cash, but something much more subtle. Plus discover how to sell your first 10 cash procedures. Even if every patient wants insurance to cover.
Recently one of my Doctors turned off his Facebook campaign and started doing this instead. The answer might surprise you. The results will blow you away. He picked up 6 sales at 3500 each. This is before the follow up campaign. How did he do it? Listen in to find out.
If you follow me, you know I love golf. In fact, I was a professional at one time. Never played on tour, but I'm decent nonetheless. This past year, I've decided to get really good again. In today's podcast, you will discover my lessons to mastering and acheiving a new goal. In this are 4 key ideas to get the results you want.
Resistance, addiction, attachement, are all cunning little devils that keep you from your peak performance. This week we interview Tayna Oliver and discuss her journey from addiction to success. How her life lessons can help you break free from the mediocrity in your business and life.
Believe and it will happen. How many times have you heard someone tell you.. you just gotta believe. Let's be frank. It's hard to believe that the business will grow. Your medical venture will be successful. Especially if all you know is insurance based care. Belief alone won't do it. You need something else. And that is what we reveal in this weeks podcast.
One of the benefits of the pandemic is the quick adoption of virtual medicine. Many of my clients have transformed their practices to virtual. Only seeing patients when they perform procedures. One of my clients has 6 locations around the US using this model. He hasn't been inside half of the clinics. Don LaPlum of Rhino RX Studios is working on taking it one step further. To completely simulate the medical appointment. It's a lot closer than you think.
Dr. Patrick Porter is one of the top people in the world when it comes to harnessing the brains power. One of our passions at the Practice Profit System is to tap into the power of the brain. Dr. Porter has spent his life running studies and tests to discover the how. He shares his insights, what his studies have shown and how they are changing medicine.
You may jump to the conclusion that 'yes, of course'. But there are key components to insuring you get the right kind of sleep. Dr. Branan DeWees of Theta Wellness Group shares insights into his research.
Omar Periu is one of the worlds formost experts on creating wealth. You may not of heard of him but there is a good chance you have been to one of his health clubs. He founded one of the biggest health clubs in the world. You would never think a kid from Cuba who didn't know the language could come to this country and succeed to his level. Today he shares his insights on success, growth and leadership. This is part of an inteview series we did for an upcoming event with Top Doctor Magazine.
The role of your marketing is to pre-educate, pre-qualify and pre-sell your prospect BEFORE they walk into the door. If that is done correctly, then there is very little selling that goes on when the prospect is in front of you. Too many owners, think an ad or a lead will be enough. That is far from the case. You want people who can't wait to see you, learn from you and have you fix their issue. That is today's podcast. How clients are using mini webinars to get better quality leads into the practice.
People buy from people, they know, like and trust. The key is to be one of the people they know, like and trust. You can not build trust via a FB ad. You need lots of ways. One of my favorites is revealed in this weeks podcast.
Choosing a mentor might be one of the most critical decisions a business owner can make. So how do you go about choosing your mentor? In today's episode, Matthew Gillogly opens up his journey to business success. How he determines who to follow. To learn more, go to: www.SRPMedicalMarketing.com/mentor
Looking to make a change in your life? Want something better than what you have right now? In terms of money, relationships, the size of your business? There is a simple way to change your situation. It's to invest in and ulitize mentorship/coaching. However, coaching isn't about getting someone to run your ads. Think of coaching and mentorship as the architect you hire to help you design the perfect house. The architect will ask you questions about what you want, what is important to you and then will design something that fits your personality and lifestyle. The same thing happens with a great coach/mentor. Yes, there will be some contractors hired. Lead generation is a contractor, but finding the right contractor takes clarity. So if you are intersted in having a better life, a better outcome from the growth of your practice, listen to this podcast. And if you'd like to work with, go to: www.SRPMedicalMarketing.com/mentor
Hate to sell? Don't want to be seen as pushy? Instead of thinking about selling, keep the patient at the center of the process. That process is called Patient Centered Selling. It is used by our top performers to treat more patients, get better patient results AND increase the profits of the practice. In the world of insurance care, it's all about kicking the can down the road. The longer the insurance companies can wait to pay, the more money they make. In patient centered selling, we provide a solution that covers everthing for the patient, getting the best results and for the best price.
The number 1 question practice owners ask me is... "I need patients" Usually you have tried lots of different companies who promise the world, but under deliver. It is so bad, I've even considered opening my own lead generation company. But then I met Sam. Listen to this wide ranging interview as he shares the process for success in generating leads, converting and most importantly... You not having to do the work. Oh and if you want to talk with Sam just text 'DEMO' to 312-900-8786
Money tight? Not sure how you are going to bring in new patients? Curious about Tik Tok? Today we interview Dr. Degha Fongod. The owner of Delight Medical Aethestics in McClean, VA. She is a single mom who has discovered how to leverage short form video to grow her practice. Discover her 3 step process to creating captivating video. How she beat depression during the pandemic and her secret to growing daily. Check her out on Instagram @DrDeeMD
Yup, you are reading that right. If you have ever used FB or other forms of digital marketing. Only to get less than great results. Or even average, then this is for you. I'll explain WHY your digital marketing isn't working. What to do about it and how to avoid the digital marketing trap for Doctors.
The fallout of the war in Ukraine is not just the bombs and missles, it's the humanitarian crisis from millions being displaced. One of our Private Client Group members, Mark Bavarik and his wife are from that region. His wife grew up in Kyiv. Both speak multiple languages and know what life is like in a communist dictatorship. This week is a special interview on how one man is helping through medical supplies. Mark is an NP in Aurora, Colorado. Here is a link to make your own donation: www.UkrainiansofColorado.com or contact Mark directly: 303 324 8370
There is a secret to doing 5 million a year in cash services. Listen in as Matt breaks down a conversation with his most successful client ever. Her secret to doubling her business year after year. How she takes more time off and keep staff.
Dr. Melanie Keller decided early on to never take insurance. Right out of med school she started charging premium prices and focused on a specific small niche. Today, she works 10 hours a week and charges between 20k to 60k for a 6 month program. This is going to blow your mind.
This simple mantra for Doctors is also how you turn around your cash practice. In today's podcast, Matt breaks down the 3 key areas of focus for transforming the business. Just like the human body has indicators of health, so does your practice. Enjoy this weeks short, direct podcast.
Understanding the symptoms of resistance, will allow you to be more proactive in beating this cunning foe. Resistance is just like a blood panel. You could tell when a patient is headed to being diabetic before the blood panel tells you they are one. Resistance is no different. Today we break down the 8 symptoms. Recognize these and you can prevent resistance from happening. All this is taken from The War Of Art by Stephen Pressfield. I highly recommend his book.
Resistance is a cunning, sneaky foe. Put here to keep you from your dreams and goals. It is hard to overcome. Because we don't know what it is or how it works. In todays' podcast, I walk you through the 12 principles of resistance. When you understand these principles, how it works, attacks, and operates, you can learn to push past resistance. This is all taken from the book The War of Art by Stephen Pressfield. I highly recommend his book.
If you aren't angry after listening to this podcast, then I don't know what to tell. We all know the FDA does not always operate in the best interest of the patient or healthcare providers. (Watch dopesick) This week we interview Dr. Mickey Barber of Better Life Carolinas. She shares how the government has begun targeting the supply chain of Anti Aging practices and what you can do to stop it. Check out www.Compounding.com get your fellow Doctors to sign up, and your patients. If not, we may wind up with insurance care in Anti Aging.
In the new year, did you get your notice of reduced reimbursement rates? Or how about a notice of audit? Did they freeze your payments yet? Yup, welcome to the new year. Happens all the time. Hopefully you are reaching the point of being completely fed up and looking for a way out. If so this podcast is for you. Last week I interviewed Donna White of BHRTTrainingAcademy.com she specializes in adding BHRT for prescribers. Here is the best part, today, I show you how to add an extra 10k a month to your practice, just by offering up BHRT. A bit of a warning. This podcast may just be the turning point for you in your business.
This weeks interview is with a pioneer of the BHRT world. Donna White. The funny thing is you probably have NEVER heard of her. For 30 years, she has been on the forefront of BHRT for women and men. Today she trains prescribers all over the US in the nuances to BHRT. Her story is one that will keep you listening as she shares her crusade to help patients and Doctors alike.
Do you know the reason why new years resolutions don't work? There is nothing magical about the new year. You can start a new year anytime you want. The key to making a change to get the result you want comes down to a very small process. In todays' podcast, Matthew Gillogly shares the big lesson learned from coaching 3,500 entrepreneurs since 2004. Discover the power of this small little change that will help you grow 20% each and every quarter.
Are you the absolute best at what you do? But your patients and prospective patients don't know you exist? Or that you are the best? How would you like to get on local TV, trade publications and be recognized as THE expert in your field, state, town. Today Matt Gillogly interviews Angela Bonnici of Super Connector Media. She has 15 years experience in helping local brands grow using the power of local media and press releases. Angela shares her biggest success stories AND the biggest mistakes clients make. Even if you want to do this on your own, this is a powerful interview. Enjoy
Have you ever bought a water bottle? Why did you buy it? Looks, feel, price? What did you put into the water bottle? Something other than water? Recovery drink? Something else? Your competition sells the water bottle. It's why they are worried about price. What your customer buys is the future the contents of the water bottle provide. Your customer will spend big money on those results. If the inside of that water bottle was the fountain of youth, and you were getting old. You would pay premium dollars for those results. In order to charge premium prices, you have to sell a better future. And that's todays lesson in the podcast.
As medical professionals, we all understand the impact of stress on the body. How it impacts sleep, recovery and can damage our body chemistry. Managing stress is critical in your journey as an entrepreneur. In our podcast today, we interview Tarlese Rideaux, an expert at managing stress, navigating disappointment and improving your business. Enjoy!
This week, we interview Nancy Slessenger of Vinehouse. They are experts at hiring staff. In fact, they are so good they guarantee their results. In this episode, Matthew Gillogly grills Nancy on the keys to hiring your dream employee. Even in a tough market, like the one we are experiencing today.
Over 50% of my clients have shared horror stories on staffing issues in the past 6 months. Seemingly loyal staff, have left for more pay. Left the workforce or just up and quit. Why is this happening and how can you get great staff? It's not just paying more or better benefits. How to get and keep great staff, comes down to training. And not in the sense of the 'how tos' of checking in. Listen in as Matthew Gillogly reveals the key wisdom from his mentor to a great team.
There are fundamentals in business and if you violate those fundamentals, your practice will struggle. In this week's podcast, Matt Gillogly shares the 3 ways to grow a practice/business. Plus why the future of medicine is dependant upon entrepreneur doctors who own a practice. Especially the ones that make money.
This week, we interview Bob Regnerus with Feedstories.com . He shares how he has used video and stories to increase pricing and sales. Listen in as Bob shares: The 4 types of video content you need in your practice, The 2 simplest ways to get video done and produced, plus how to improve the impact of your advertising by using video.
Is your mood determined by how well the clinic did today? Tired of thinking you were going to have a great week only to realize prospects didn't buy? I know exactly how you feel. It wasn't until our clinic developed a monthly recurring revenue program, that my stress over money went away. In today's episode, you will discover the power of monthly recurring revenue, how easy it is to develop, and why it's the lifeblood of every clinic. Plus, you'll hear about one of my doctors who brings in over 60% of her monthly revenue from recurring charges. Stay tuned!
What can an early 20th-century economist teach us about making more money on less patients? Actually everything. In this week's podcast, Matthew Gillogly takes you through his own revelation in his clinics that changed the profits in a positive way. It's the concept of 80/20 and when applied correctly it can positively change your business. Helping you make more and work less.
Tired of prospective patients who don't buy? The key is to be THE expert in your market for your services. However, it's not only about your skill set. It has everything to do with publishing, promoting and turning that into profit. This week I interview Rob Kosberg of Best Seller Publishing. He shares his 10 plus years experience in using physical books to dominate your market. Charge premium prices and only attract highly qualified patients into your practice.
The beachhead is a basic fundamental teaching of our system. Today I take you deeper into why the beachhead is so important. Don't worry it doesn't mean you can do more procedures, buy more machines or do more cool medical stuff. In fact, this will help you do more and different kinds of procedures with confidence you will make money. Enjoy.
18 months ago, our country and world were presented with a health crisis. Today that health crisis has transformed into another American success story. On our podcast, I walk you through the miracle of COVID. How we have used our American ingenuity to solve one of the greatest health crises in the last 100 years. Doing so in record time. Plus, the lesson you can learn from this challenge to help you scale your practice quickly.
My mentor taught me these 4 questions and today I'm passing them onto you. These questions will help you solve any problem. From processes to revenue to employees to where to focus your energy. Listen in as I pass along one of the most important lessons in my business life.
Does your head ever feel overwhelmed with all the options and opportunities? When a new private client comes on board, they always want to jump right into all the issues. They have so many ideas and questions. Thoughts running through their head. On today's podcast, you'll discover 3 simple processes to give you clarity, laser-like focus, and control.
Tired of setting revenue goals for your practice, only to see the team fall short? Heck, maybe you don’t have any goals, because you’ve tried that before, but it didn’t work.
There is a reason why it happens and it’s a concept called THE GAP. Listen in as Matt shares the process for hitting your goals every month and quarter. The same process used by his top-performing clients.
To get a copy of THE GAP, post a comment that says.. Send me the gap. Or post comments on Linkedin, Facebook or YouTube videos.
You ever go through the interview process, find someone amazing, hire them and then have nothing but nightmares? They seem to have this hypnotic control over the team and you can’t get rid of them.
We just finished up two days in Charlotte, NC with the Private Client Group. This topic came up and on today’s podcast, I’ll show you how to make sure this never happens again.
Plus, you’ll see how to make sure your team works together, hitting goals and serving patients.
Make more, work less. That sounds pretty good, doesn’t it? The problem is the path people take to get there. Most take the wrong approach based on bad advice.
Discover the path to making this a reality in today’s podcast.
Today we dive into the best business growth strategy for doctors and others who own their own practice. (Or want to start one.)
Throughout July, I shared the 6 levers to success in your business. These podcasts are some of the most downloaded. Which got me to thinking about the 7th lever to success.
It came to me during an interview with Donna White and today I am going to share with you the.. .
The Secret Lever To Success For Practice Owners
This enemy controls, your thoughts, emotions, ideas, how you spend your days. It controls everything.
Who is this enemy? Listen in and you will not only discover the enemy, but how to slay this enemy.
In today’s podcast, I"ll share with you my lessons of working with, hanging around and masterminding with some of the top performers in their respective niches.
It doesn’t come down to luck, or DNA or special knowledge.
In fact, the secret can be found on the driving range of any PGA Tour event.
And this is the most important. It’s called Monthly Recurring Revenue. It will give you less stress, better sleep, more time off and most importantly more profits.
How was your June? Was it a record month? Did your business grow? Or was it flat, another disappointing month where goals were missed.
Today, I break down a few wins from my clients in the month of June and how they did it... and how you can do it too.
Would you like your July to look more like this?
If you’d like some help, comment below with "WIN" and I’ll send over all the details on how we can help.
One thing you should be obsessed with in your practice is scale.
When I get on the phone with my Private Client Group members, the most successful ones share two very important numbers with me.
Mastery of these numbers allows you to turn up or down, your revenue stream. And it makes sure you are profitable.
Don’t know these 2 numbers? They are part of the 6 levers and we are going to break them down.. NOW.
When was the last time, you took 7 days away from your practice and didn’t check in once? Or even check in daily? Hourly?
When you are away, does your staff constantly call and text?
Do you take ’working vacations’ where you spend the entire time fussing about the business?
In today’s installment, I go deeper into the 6 levers on your business. Master these and profits and time off increase.
There are 6 levers in your practice that if measure daily, you can dramatically improve the performance of your business. Making you more money.
Yesterday was the 77th anniversary of the D Day invasion at Normandy. This is important because the D-Day invasion is where I developed the concept of the Beachhead for marketing a business. It is the first step on my stairway system and today I break down the importance of the beachhead in your practice.
Why don’t people buy? You state your case, you lay out all the technical reasons why it will work, explain the science, then you get..
"I need to check with my wife/husband."
"Let me think about it. Let me talk with my Doctor."
The list goes on and on. In today’s podcast, I show you how to make sure you never get those replies and only get a big fat YES!
Working with clinics every day, I get to look under the hood of practices. Their financials, what works, staffing, procedures, you name it.
With every Doctor, I recommend they hire two key positions first. These two staff members are not medical, they are not a marketing firm and they will make you more money than you can ever imagine.
Find out which staff members will make you the most amount of money AND serve the highest number of patients.
I have a secret I’m going to share with you today. It’s how I’ve been able to help so many practices scale so quickly.
Here is the best. I doesn’t require you to run more ads. In fact, it’s a little secret I learned from the Obama and Trump campaigns.
LIsten and watch to find out.
This month, the FDA pause in enforcement discretion for regenerative medicine ended. On our webinar, we interview Joseph Krieger of Boston Bio Life on what this means for the Doctor doing regenerative medicine procedures.
Register to join us for informative live presentation
There are very real obstacles to you scaling your practice. In a way that allows you to be paid what you are worth AND take lots of time off. (While the business thrives)
This past weekend, in our Private Client Group Mastermind, we discussed this topic extensively.
Today, I’ll share with you how the company Basecamp, clearly defined their culture and got rid of those who didn’t fit.
Enjoy
This past weekend, we had to put down our beloved Mulligan the chocolate lab. If you don’t have a family dog or have never had to put one down, you have NO idea what I’m talking about.
For those of you who have had this experience, you know exactly how I"m feeling.
Today, I’m going to share with you why you "MUST LOVE DOG" and the importance in your marketing.
You can bet your best rawhide bone, this is not the marketing lesson you think it is.
Let’s dig in.
Have you have noticed that some people can deal well with stress and uncertainty while others get all wobbly? The same skill you used to become a great Doctor and NOT get flustered when your patient has 18 gunshot wounds and is bleeding out, are the same ones you need for entrepreneurial success.
Today I explain how the ER, Figure Skaters, and your success are inter connected.
Little known fact about me. I love to slow smoke ribs, pork, and turkey. The reason why is I am a quick start, ADHD kind of entrepreneur. And that leaves me and others susceptible to massive mistakes.
Most entrepreneurs are of the ADHD ilk. Therefore, we want the shortcut, the quick hack. Today, I share with you how to combine both. The process and the shortcut.
To get our free book.. The Anatomy Of A 7 Figure Practice Go To:
www.SRPMedicalMarketing.com/book
Oftentimes, I"m asked, what was the secret to our massive growth. To go from start-up to $200,000 per month within 4 months. To 3 locations in 18 months generating 6.5 million in annual revenues.
People have a tendency to think it was our marketing (it helped), our procedures (not really), a few key people. It was none of those.
It all came down to a half-day we spent hammering out our company values. With input from our Doctors, manager and other staff.
Then everything centered on our ’values oil change’ which put everything into overdrive.
Today, I will walk you through this process and the power of the values oil change.
Today (March 30) is National Doctors Day. The most underappreciated professional group in the US.
In honor of your hard work, and for those of you who own a practice, are looking to start one, or want to scale your practice beyond 7 figures, I have a special gift.
Here is a training, on how to scale your practice. The three biggest mistakes Doctors make when it comes to starting and scaling their practice.
The purpose of starting a practice isn’t just to serve your patients but to serve your family. You want to make sure this practice pays you first. Not last.
Watch the video to find out how.
Resistance to business growth comes in many forms. Sometimes it is financial, other times it is the offer, but frankly, the biggest resistance point comes from loyal, long-standing staff.
Last week, I talked with 4 different practice owners about growing beyond 1 Million a year. All are dealing with this issue and today, I’ll break down for you the 3 main areas. Plus, what you can do about it.
When you are converting a prospect, you will unquestionably encounter resistance to the sale.
In 25 years of marketing, selling and owning businesses, I find most people approach this resistance the wrong way.
They usually try to overpower the prospect with logic or brute force. Both rarely work.
I’d like to suggest to you a different approach and I learned it on the beaches of Hollywood, Florida when I was 12 years old.
Enjoy
Growing your practice can be very challenging. What with all the advice that is out there, the free hacks, the 50 leads a month offers and the lack of time.
Today, I share with you how my own personal journey to become healthier relates to your practice being stuck in neutral.
If you want to talk, book a call with me at no charge: www.CallWithMatt.com
Numbers are spiking, states and cities are putting on more restrictions. Threats to shutdowns looming.
Just when we think we are through the tough spots in 2020 something else comes out of left field.
Today I share with you lessons from advancing through my own adversity.
People who...
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
Over the next two weeks, I’ll break down each one of these for you and explain how to use it in your practice.
Today, we are going to dive into
Encourage Their Dreams.
Enjoy
Matt
PS. If you would like to talk to me directly about your practice, why don’t you set up a call with me. 30 minutes no charge and I’ll break down a solution to your biggest challenge.
www.CallWithMatt.com
In a moment, I’ll share these with you. But first, you must realize that these two items are not equal. One does not drive the other equally.
One is way more important than the other, and it will determine the results of the other.
Confused yet?
You should be, because once you master the most important of the two, you will have complete control.
Watch the video to find out the 2 items, but remember, they are dictated by..
- The power of self image.
- The theater of the mind.
- You are not your mistakes.
Enjoy.
Oh and if you’d like to talk with me directly about your practice, get some strategies on how to grow even in a pandemic, (like my other practices) set up a time with me at:
www.CallWithMatt.com
In a moment, I’ll share these with you. But first, you must realize that these two items are not equal. One does not drive the other equally.
One is way more important than the other, and it will determine the results of the other.
Confused yet?
You should be, because once you master the most important of the two, you will have complete control.
Watch the video to find out the 2 items, but remember, they are dictated by..
- The power of self image.
- The theater of the mind.
- You are not your mistakes.
Enjoy.
Oh and if you’d like to talk with me directly about your practice, get some strategies on how to grow even in a pandemic, (like my other practices) set up a time with me at:
www.CallWithMatt.com
Want to improve your cash flow and reduce your daily stress? Ask these two simple questions...
In moment, I’m going to reveal my prediction of who wins the election on Tuesday. (Or whenever they figure out the results.)
Before I make my prediction, you need to understand something about me.
I’m a constitutionalist and I vote both sides of the aisle. I am looking at this purely from a marketers perspective. Understanding the power of movements, influence, persuasion and human nature.
My goal with this is to help educate you, because what we are witnessing here is one of the great marketing lessons in a long, long time.
There is a factor involved in all marketing and it’s the concept of “The True Believer’.
The goal of marketing is to create a group of people who will follow you to the ends of the earth. Who will go out of their way for your food, drink, experience, etc.
Think about all the iconic brands that have rabid followers:
• Starbucks
• Chick-Filet-A
• Disney
• Star Wars
• Comic books
• Star Trek
• College Football Teams, Pittsburgh Steeler Fans, Cub Fans, etc.
These followers will go anywhere, do anything and live/breath/die on how their team or brand performs.
You want your core customers to have an unbridled passion for you, your brand and what you believe in.
In 2012, statistically, President Obama was ripe to be voted out of office. His approval rating was below 45%. No sitting President had ever won a re-election with such a low approval rating.
Yet, he soundly beat Mitt Romney.
Republicans were not enthusiastic about Mitt. He had lots of great qualities, but nobody was excited about Mitt. Republicans weren’t voting for Mitt, they were voting against Obama.
In the 2020 Democratic party primaries, Biden couldn’t put away Bernie ‘Free Stuff’ Sanders. If it wasn’t for COVID there is a pretty good chance that primary goes all the way to the convention.
Again, people were not voting for Biden as much as they were voting against Bernie.
In 2016, we saw something even more unique. The first female who was nominated by her party for President of the United States. A truly historic moment.
Yet, Hillary couldn’t put 2,500 people into a rally. I remember Hillary had a rally with some famous musician and they pulled in 5,000 people in Raleigh. Except it was all kids under 25 and many weren’t registered in North Carolina, a major swing state.
I live in Charlotte, NC. A major swing state on the border of another swing state South Carolina. The other night while at my son’s lacrosse practice, Air Force 1 flew over and the hundred or so parents/kids in attendance erupted into a cheering frenzy.
That same night Trump put 15,000 people into an outdoor rally in Gastonia, NC. Only 20 miles away Kamala Harris put 150 people into an outdoor rally in downtown Charlotte, NC.
Earlier that day, Biden had 50 people at a rally in Raleigh, NC. A hot bed of Democrat support.
Every day, I see boat rallies, car parades, people standing on over passes holding Trump signs, banners.
My city is very Democratic, yet. I see Trump hats, shirts, banners, signs at about 5 to 1 over Biden.
People aren’t voting for Biden, they are voting against Trump.
For the most part, the Biden supporters I know aren’t thrilled with their candidate, they just want Trump gone.
Trump has one central message. Biden has, at my last count, 5.
Trump understands the power of one message, one market, one offer.
Biden looks like he can’t make up his mind what he wants to say.
Here is the last thing that I’ve noticed. There are LOTS of people who are going to vote for Trump, but don’t vocalize it, put up a sign, wear a hat or attend rallies.
But when you get them one on one, the look over their shoulder and whisper… “I’m voting for Trump, but don’t tell anyone.”
Enthusiasm for your product, service, the core true believer is the key to your success in business.
When you have customers who will wait in line over night for your movie, books, or whatever. You have the upper hand.
Granted this is a wild electio
Today we dig into the 4th insight on the principles of persuasion.
Confirm Their Suspicions
’I knew it!" is a common phrase when it comes to this topic. Today, I share how to use this in your marketing.
Join us on Thursday for our webinar .. The 14 Day Cash Machine.
https://noslowmonths.kartra.com/page/zvp85
Failure is a good thing. It eliminates options.
That’s why when you are looking to influence your prospective patient, you need to..
JUSTIFY THEIR FAILURES
Today, I tell the story of how our best patient was the one who had 2 years of failure in fixing their ED. This became a very important part of our marketing.
And it should be for yours as well.
An interesting thing has happened during the pandemic. We’ve discovered new/old ways of doing business.
Many of my Doctors have been running webinars each week making them an extra 5 figures a week.
Here are some lessons we’ve learned.