Osteobizness: Recent Episodes
Gilly Woodhouse
Welcome to Osteobizness!
This podcast aims to deliver engaging and inspiring shows, which deliver clinic development ideas and strategies for Osteopathic practices and multi-disciplinary healthcare clinics. Interviews with key people of influence in the Osteopathic world and beyond.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
In this episode, Gilly speaks with Australian osteopath, Dr Kim Brown, about how Neuro-Linguistic Programming (NLP) can help clinic owners overcome limiting beliefs, communicate more effectively, and grow their businesses with greater confidence.
Drawing on her experience as both a successful osteopath and an NLP Master Practitioner and Trainer, Kim explains how mindset influences the way practitioners lead, market their clinics, build relationships with patients, and make business decisions. The conversation explores practical NLP techniques that can help osteopaths move past self-doubt, improve communication, and create lasting personal and professional change.
Whether you're looking to grow your clinic, become a more confident leader, or simply understand the power of mindset, this episode offers valuable insights into how changing the way you think can transform the way you work.
Learn more about Dr Kim Brown and her work at:
drkimbrown.com
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this episode, Gilly catches up with osteopath Tim Allardyce following his remarkable Everest expedition.
Tim reflects on the highs and lows of the climb, sharing what it was really like to take on one of the world's most demanding challenges. From the physical demands of life at extreme altitude to the mental resilience required to keep moving forward, he offers a candid insight into the experience of standing on the world's highest mountain.
The conversation explores the lessons Tim learned along the way, the realities of expedition life, and how the journey has shaped his perspective both personally and professionally. Whether you're interested in adventure, mindset, or overcoming seemingly impossible challenges, this episode is packed with inspiration.
Tim's expedition also raised funds for four charities close to his heart, including the Osteopathic Foundation. If you'd still like to support the cause, donations remain open.
You can donate here:
www.justgiving.com/crowdfunding.com/summiteverest
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this solo episode, Gilly explores a common blind spot for clinic owners... and it’s not patient numbers.
While many practitioners focus heavily on attracting more bookings, Gilly unpacks why this often isn’t the real barrier to growth. Instead, she looks at the underlying issues that can quietly limit sustainability, profitability, and ease in practice — even when the diary is full.
This episode invites clinic owners to step back and reflect on what really drives a thriving business, and where small but important shifts can make a significant difference to long-term success.
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this episode, Gilly speaks with osteopaths Melina Harrison and Jane Greenshields about one of the most important, and often avoided, topics in practice: money.
Together, they explore why so many osteopaths feel uncomfortable when it comes to finances, and how that can impact everything from pricing and boundaries to long-term sustainability. Melina and Jane share practical insights into managing money with more clarity and confidence, helping practitioners move away from stress and uncertainty towards a more secure and intentional approach.
This conversation is an invitation to rethink your relationship with money - not just as a business necessity, but as a key part of building a thriving, sustainable clinic and career.
Learn more at handsonmoney.co.uk
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this episode, Gilly speaks with Tim Allardyce about the latest developments in Rehab My Patient, including the integration of AI into the platform.
Tim explains how AI is being used to enhance exercise prescription, streamline programme creation, and support practitioners in delivering personalised rehabilitation plans more efficiently. The conversation explores how technology can reduce admin time while maintaining clinical reasoning and patient-centred care.
They also discuss how AI can support consistency, patient engagement, and long-term outcomes — while keeping the practitioner firmly in control of decision-making.
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
CORRECTION: Matthew mentioned that Nova Scotia was the first province to gain regulation in Canada. It was in fact New Brunswick.
In this episode, Gilly speaks with Matthew Redford, Chief Executive and Registrar of the General Osteopathic Council (GOsC), about the role of the regulator and the practical support available to osteopaths.
Matthew clarifies common misconceptions about the GOsC, including its responsibilities under the Osteopaths Act, its role in fitness to practise processes, and the difference between regulation and professional promotion. The conversation explores how osteopaths are involved in governance and decision-making, and how the regulator works to protect the public while supporting practitioners.
Osteopaths can now message us via WhatsApp. Message us on 020 7046 0406 during office hours (9am-5pm, Monday to Friday) and we'll do our best to help you with your enquiry.
Drop-in's
Osteopaths can join us every Tuesday from 12noon - 1pm on Zoom to meet and chat with some of our staff. Our 'Chat with GOsC' sessions are an informal space for osteopaths to meet us, ask any questions or discuss any concerns. So far, we've had interesting discussions with osteopaths about topics such as how to fill out the Peer Discussion Review planning section during your CPD cycle and speaking with patients about what they can expect when attending an osteopathy appointment.
Osteopaths should check their most recent ebulletin for the link to join or log in to the o zone to find the Zoom link on the home page.
Independent Support Service
The Independent Support Service, delivered by Victim Support, has supported patients, witnesses and osteopaths involved in the fitness to practise process since 2019. Victim Support is a national charity offering a confidential, safe space to discuss feelings about the process and understand what to expect at each stage.
Osteopaths involved in a fitness to practise case can self-refer by emailing medicalcouncils@victimsupport.org.uk
or calling 0300 303 1964. The helpline is open 24/7, 365 days a year, with caseworkers available Monday–Friday, 8am–6pm (excluding bank holidays). Alternatively, osteopaths can ask their GOsC contact to make a referral.
Support is available throughout the fitness to practise process and for three months after the case concludes.
More information, including a video extract from the May 2022 fitness to practise webinar, is available here.
Joint-Statement with the Advertising Standards Authority (ASA)
We have issued a joint statement with the ASA on protecting the osteopathic title here.
This statement enables osteopaths to raise concerns directly with the ASA about advertising that may mislead the public regarding the status, qualifications or experience of those providing services (including osteopathic techniques). The ASA has the power to ban misleading or irresponsible advertising.
Concerns about advertising used by unregulated individuals can be raised here.
You can find general information about myth-busting here.
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing here.
In this episode, Gilly speaks with Hazel Mansfield about the Proactive Care App and how it supports patient engagement, self-management, and continuity of care beyond the treatment room.
Hazel explains how the app helps clinics deliver personalised exercise programmes, education, and follow-up support, empowering patients to take an active role in their recovery. The conversation explores how digital tools can complement hands-on osteopathic care while improving outcomes and communication between appointments.
For further information, contact:
hazel@elevyohealth.com
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this episode, Gilly speaks with Ben Court about Dr Gabor Maté’s Compassionate Enquiry approach and how its principles can inform osteopathic practice.
Ben explains how Compassionate Enquiry helps practitioners explore the links between physical symptoms, emotional experiences, and life stressors in a sensitive, trauma-informed way. The conversation looks at how osteopaths can deepen therapeutic relationships, enhance patient understanding, and work more holistically within clinical settings.
For further information, contact:
care@thefamilyosteopath.co.uk
VALUABLE RESOURCES
Get a signed copy of Gilly’s book Osteobiz Guide To Fearless Marketing:
bit.ly/freeosteobizbook
CONTACT METHOD
Instagram: https://www.instagram.com/gillywoodhouse/
Email: gilly@osteobiz.com
Facebook: https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing osteopaths, other healthcare professionals, and their clinics. With a wealth of entrepreneurial skills gained from building businesses from scratch in the UK and abroad, Gilly shares these experiences alongside real-world examples of how her clients have improved their practices by streamlining operations and strengthening their marketing.
The Osteobiz team now comprises clinic owners and members of osteopathic families, supporting over 100 clinic owners worldwide.
In this episode, Gilly speaks with Niall Walsh about Osteofit and how its approach can support patients living with osteoarthritis (OA).
Niall explains how Osteofit works to improve strength, mobility, and confidence for people with joint pain, and how clinics can integrate structured exercise programmes to complement hands-on care. The conversation explores the role of movement in long-term OA management and how practitioners can guide patients toward sustainable physical health.
Learn more at osteofit.uk
For enquiries, email:
info@osteofit.uk
Get 50% off with Gilly’s Arm Twist coupon code: GILLY
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with Anna Aydinc about lifestyle medicine and its role in supporting long-term health and wellbeing.
Anna shares her perspective on how lifestyle-based approaches can complement osteopathic care, helping patients make sustainable changes around movement, nutrition, stress, sleep, and daily habits. The conversation explores how practitioners can integrate lifestyle medicine into clinical conversations in a practical, empowering way.
If you’d like to discuss this further with Anna, you can email her at:
anna@wellq.co.uk
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly explores how an AI receptionist can support osteopathic clinics by improving the patient experience while reducing administrative pressure on practice teams.
The conversation looks at how AI reception tools can handle enquiries, manage bookings, and ensure patients feel responded to — even outside clinic hours. Gilly discusses where this technology fits best, and how it can complement human care rather than replace it.
Test out BookedSolid for yourself here:
https://bookedsolid.co.uk/?referrer=osteobiz
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with psychotherapist Keeley Taverner about the often-unspoken topic of money and its emotional impact on practitioners.
Keeley explores how personal beliefs, past experiences, and “money wounds” can shape the way osteopaths think about pricing, value, and financial boundaries. The conversation invites reflection on the relationship between money, self-worth, and professional sustainability, offering a compassionate lens on a subject many find challenging.
Take the Money Quiz here:
https://keyforchange.involve.me/moneywounds
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with Jo Strutt about the Balance Wedge, a clinical tool designed to support patient positioning and therapeutic outcomes in practice.
Jo explains how the Balance Wedge can be used within osteopathic treatment, the thinking behind its design, and how it may help improve comfort, alignment, and clinical efficiency.
The conversation also highlights an upcoming training course taking place this Saturday, giving practitioners the opportunity to learn how to apply the tool effectively in clinic.
Find out more at optineck.com
To book or ask about the course, contact:
jo@bridgeham.com
hayley@bridgeham.com
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with osteopath Tim Allardyce as he prepares for an ambitious and demanding climb of Mount Everest.
Tim shares insight into his training, mindset, and motivation behind taking on the challenge, as well as how his background as an osteopath informs his approach to physical preparation, resilience, and recovery. The conversation also highlights the charitable aspect of the climb, with funds being raised for four charities, including the Osteopathic Foundation.
Please support Tim with a donation via JustGiving:
www.justgiving.com/crowdfunding/everest26
Follow Tim’s preparation and Everest climb on YouTube:
www.youtube.com/@timhoophealth
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with Hannah Whitcombe, founder of HerVitalBlend, about a science-backed supplement created to support women before, during, and after menopause.
Hannah shares the personal experience that led to the creation of HerVitalBlend and explains how the formula brings together vegan protein, essential vitamins and minerals, probiotics, and hormone-supportive botanicals in one simple daily blend. The conversation explores how thoughtful supplementation can support women’s health and how practitioners can engage with products built on both evidence and lived experience.
Learn more at hervitalblend.co.uk
Interested in becoming an affiliate or stocking it in clinic?
Email hannah@hervitalblend.co.uk
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with Wesley Clarke-Sullivan, founder of Medimo, about a new platform designed to help osteopathic clinics attract and convert new patients.
Wesley explains how Medimo works as a discovery tool, allowing new patients to find the soonest available appointment or the nearest suitable clinic for their needs. They explore how the platform supports visibility for practices, simplifies the patient journey, and uses data to improve access to care — all while remaining transparent about pricing.
Learn more at medimo.co.uk
🕒 Timestamps:
[01:30] – What is Medimo?
[04:47] – How does it work?
[08:31] – The price of Medimo
[20:47] – The data behind Medimo
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with Jim Ruddick, co-founder of CoPractice, about the growing role of AI within osteopathic clinics and how it can be used thoughtfully and ethically in practice.
Jim explores practical ways AI can support osteopaths, from reducing administrative burden to enhancing reflective practice, while also addressing important considerations such as environmental impact and responsible use. Together, they discuss how AI can complement — rather than replace — human judgement, care, and connection in clinical work.
Learn more at copractice.ai
Contact: jim@copractice.ai
🕒 Timestamps:
[04:44] – Using AI in an osteopathic clinic
[24:38] – The environmental impact of AI
[27:03] – Reflective practice and AI
[36:55] – What is CoPractice?
VALUABLE RESOURCES
Get a signed copy of Gilly's book 'Osteobiz Guide To Fearless Marketing': bit.ly/freeosteobizbook
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly continues her conversation with osteopath and professional supervisor Ruth Wharton, diving deeper into the value of supervision in supporting osteopaths’ wellbeing and professional growth.
Ruth explains that supervision offers a confidential, reflective space for practitioners to explore emotional and professional challenges — distinct from mentoring, which focuses more on business or career progression. It’s a space to pause, process, and gain perspective.
Together, Gilly and Ruth discuss how supervision can help osteopaths navigate burnout, boundary difficulties, and emotional overload; issues that can be especially acute for clinic principals managing teams. By creating a supportive framework for reflection, supervision helps practitioners strengthen boundaries, sustain empathy, and maintain balance amid the demands of clinical life.
Ruth also explores how reflective practice can benefit even the most experienced osteopaths, preventing compassion fatigue and enhancing long-term fulfilment. The discussion touches on the intersection of neurodivergence and osteopathic practice, highlighting how traits like heightened empathy can be both an asset and a challenge — and how supervision provides a space to work through that complexity.
🕒 [01:20] – Ruth’s journey to becoming an osteopath
🕒 [11:22] – Who does supervision benefit?
🕒 [38:00] – Typical issues that are seen in supervision
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode, Gilly speaks with osteopath and supervisor Ruth Wharton about the role of professional supervision in osteopathic practice.
Ruth shares her journey from working in social work to becoming an osteopath, and how her experience led her to value reflective, supportive dialogue in clinical settings.
They explore how supervision—distinct from therapy, coaching, or managerial oversight—offers a confidential space for osteopaths to process challenging cases, offload emotional weight, and grow both personally and professionally. Ruth explains that supervision can help practitioners avoid burnout, increase confidence, sharpen clinical and interpersonal skills, and maintain joy in their work.
Importantly, supervision isn’t about being told what to do—it’s about being met where you are, asking high-quality questions, and working collaboratively with someone who holds space for you without judgement or agenda. It’s a tool for sustaining longevity and wellbeing in a caring profession.
🕒 [07:45] – Ruth shares her transition from social work to osteopathy and the moment she realised she could become an osteopath herself.
🕒 [22:30] – The turning point: Ruth explains why she sought out supervision as an osteopath and how it helped her hold space for difficult experiences.
🕒 [39:10] – What supervision is NOT – Ruth clarifies the difference between supervision, therapy, business coaching, and line management.
🕒 [56:05] – The real benefits: Ruth and Gilly discuss how supervision can boost confidence, prevent burnout, and bring more joy to clinical work.
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this week's podcast episode, Gilly shares a busy and eventful week, starting with the Institute of Classical Osteopathy's conference on International Women's Day, where her talk was well received.
She enjoyed a sunny birthday on Sunday, spent with friends and newborn babies. On Monday, she had client meetings, supporting them with tech and system improvements. Tuesday involved attending a careers day at UCO and delivering a talk on marketing to students at LSO. Thursday was filled with a masterclass on marketing, a team meeting, and working with a new ambitious client looking to expand his clinic.
The week was packed with learning, networking, and business development.
(0:00) - Kicking Off the Week: The Institute of Classical Osteopathy Conference
"Let's sneak a peek into my week. So I've been very busy this week, beginning last Saturday."
(0:54) - Birthday Celebration and a Relaxing Sunday
"Sunday, it was my birthday, and unusually it was very sunny, and warm."
(1:52) - UCO Careers Day & Marketing Talk at LSO
"Tuesday, I was at the UCO, because it was their undergrad jobs day, or careers day..."
(2:44) - Masterclass, Team Check-in, and New Client Development
"Thursday, oh that was a busy day, I gave an hours masterclass to my OsteoBizFix group on marketing into the community."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly discusses the importance of focusing on results rather than just techniques in osteopathy. She emphasizes that patients are not merely purchasing treatment but are seeking tangible outcomes.
The episode highlights the significance of connecting with patients through authenticity, confidence, and genuine care. By showcasing your expertise and passion in your marketing, you attract the right patients who appreciate your investment in their wellbeing.
The Value of Results 0:14"People don't actually buy osteopathy. They are buying results." Beyond Techniques: The Real Offer 0:33"It's not just about the techniques, the exercises or the treatment plans." The Power of Personal Presence 0:47"They're choosing you, your expertise, your confidence, your presence, your air." Attracting Patients Through Authenticity 1:28"Align yourself first and the right patients will pop themselves into your diary."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
This podcast episode highlights the challenges of running and growing a business, particularly when you're juggling multiple roles, from owner to marketer to tech support.
Gilly shares personal experiences of feeling overwhelmed and isolated, especially when friends and family may not fully understand the struggles. She emphasizes the importance of having a coach and a supportive community, pointing out that mentorship and guidance from someone who has been through similar challenges can make a huge difference.
Gilly encourages listeners to set aside ego and seek the help they need to avoid burnout and achieve long-term success.
The Loneliness of Entrepreneurship (0:03)
"Running and growing any business or practice can feel like a lonely road."
The Power of Tough Love (1:33)
"Sometimes you don't just need encouragement, you need a firm but caring kick in the right direction too."
The Value of Support (3:55)
"The right support can keep you on track, help you break through to new levels and remind you that you've actually got more in the tank than you think."
Mentorship and Community (4:33)
"The right mentor and community can make this journey not just more successful, but also more enjoyable with fewer unnecessary struggles along the way."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast, Gilly discusses the common struggles clinic owners face when trying to attract new patients. She highlights the costly mistakes many make, such as investing heavily in Google Ads or services like Yell, which often yield poor results.
Gilly critiques these expensive options and explains why they don't work, like competing with local clinics or underpricing services. Instead, she advocates for a more effective approach: leveraging free social media marketing strategies to build trust with the community. By engaging with potential patients online and offering value, clinic owners can generate organic referrals, reduce unnecessary expenses, and create a steady stream of new patients.
Gilly emphasizes the benefits of taking a creative, non-pushy approach to marketing and transforming one's clinic with thoughtful, long-term strategies.
The Hidden Fix (0:12)
"It's the biggest and most common problem I solve. However, you might be surprised to know that most people don't do the easy stuff to fix it."
The Google Ads Dilemma (2:05)
"Most people ignore Google ads, don't you? And look for the organic results to their search."
The Risk of Undercharging (3:03)
"Undercharging or discounting the first appointment is going to result in attracting new patients who don't value you and they obviously won't return."
The Rewards of Building Your Clinic (4:08)
"When you learn how to and you do make the effort to build your own clinic, you will reap the rewards over and over again."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast, Gilly reflects on taking risks throughout her life, particularly in business and personal decisions. She describes how, at the age of 21, she left her quiet hometown for London and later moved with her family to Athens for over six years, taking on challenges along the way. Launching her business, Osteobiz, in 2013 was another risk, but one that has paid off by helping clients improve their income, success, and work-life balance.
The story then shifts to the present, where Gilly describes the process of buying her dream apartment. After selling her house and dealing with lengthy delays, she took the bold step of moving into temporary accommodation in an Airbnb while her purchase was nearly finalised. Gilly sees this as another calculated risk, trusting that everything will eventually fall into place.
She ties this risk-taking back to her ability to spot opportunities and think creatively in business, offering clients unique solutions and visions for their futures. Gilly ends by asking the audience about the craziest calculated risks they’ve taken, showing curiosity about others' experiences.
(0:03 - 1:09) The Risk of Homelessness: A Leap into the Unknown
Oh, I've made myself homeless. Yes, indeed, it's true. I've got previous for risk-taking, but not the kind you'd probably think.
(1:12 - 1:42) Osteobiz: Calculating the Odds of Success
So launching Osteobiz back in 2013 was another calculated risk. I mean, what was the worst that could happen? I might have to take my husband's advice and get a proper job.
(1:43 - 2:26) Finding the Perfect Flat: A Fortuitous Twist
So back to being homeless. Long, long ago, in September 2023, I rang my estate agent Sam and gave him a description of the exact and very rare flat we wanted to buy. By some miracle, though, 20 minutes earlier, he had been instructed to sell the very flat which matched my shopping list.
(3:00 - 4:02) Living Out of Boxes: A Risk Worth Taking
We're currently living out of boxes and I have a temporary desk where I'm typing this podcast up. I'll chalk that down to another calculated risk.
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly shares her expertise in transforming healthcare practices, particularly osteopathy clinics.
She highlights a success story involving Nathan, whose practice thrived under her guidance. A testimonial from Nathan's wife praises Gilly's strategic implementation of new systems that attracted more patients and streamlined operations. Gilly recounts meeting Nathan at an expo, reflecting on their long-term collaboration.
With a diverse professional background, Gilly tailors her approach to each client's unique context, ensuring optimal outcomes. She encourages listeners to consider their growth potential, reinforcing her commitment to empowering healthcare practitioners.
Introduction to Client Success (00:00:03)
Gilly discusses how clients often return for further guidance after achieving business growth.
Testimonial from Nathan's Wife (00:00:12)
Nathan's wife praises Gilly for revolutionizing his osteopathy practice and attracting more patients.
Gilly's Encounter with Nathan (00:01:28)
Gilly shares a humorous encounter with Nathan at an expo, reflecting on her impactful advice. She highlights her extensive experience across various industries, enhancing her consulting effectiveness.
Examples of Past Achievements (00:02:20)
Gilly recounts specific successes, including recovering £1 million in unpaid invoices without losing clients.
Varied Roles and Businesses (00:02:50)
She lists her roles in different sectors, showcasing her adaptability and problem-solving skills.
Call to Action for Clinics (00:03:02)
Gilly encourages listeners to consider the potential growth for their clinic businesses this year.
BEST MOMENTS
'My husband's osteopathy practice has been revolutionized by Gilly. Her support in helping him see his practice as a growing business has been invaluable.'
'I had given him very robust and helpful advice about the pros and cons of taking on a commercial unit where he had since built a flourishing multidisciplinary clinic.'
'All this varied experience has taught me how to spot critical problems, evaluate solutions, and swiftly fix issues so that the business can become highly efficient and profitable without drama or difficulty.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly discusses her work with private clients, particularly clinic owners, to help them achieve their goals and realise their dreams.
She highlights the transformative journeys her clients experience, often within weeks. Gilly's practical and straightforward approach involves crafting personalised plans tailored to each client's unique situation. Drawing from her Shropshire farming background, she quickly identifies problems and devises effective solutions. Gilly's clients often leave sessions feeling empowered and inspired. As the new year begins, she encourages potential clients to book consultations to explore their possibilities for success in 2025.
*Client Excitement (00:00:02)*
Gilly shares her client's excitement after receiving their personal plan via email and discusses the rewarding nature of working one-on-one with private clients.
*Creating Fast Shifts (00:00:22)*
She emphasizes achieving quick results for clients, often within just a few weeks.
*Understanding Client Needs (00:00:32)*
Gilly explains her approach of carefully listening to clients' current issues and desired outcomes. She describes her process of creating tailored plans to help clients achieve their goals quickly.
*Overcoming Fear and Uncertainty (00:00:52)*
Gilly highlights how clients feel relieved and excited after addressing their fears and uncertainties. She emphasizes her down-to-earth, practical approach to business and problem-solving.
*Caring for Clients (00:01:12)*
Gilly expresses her deep care for her clients, their teams, and their patients. She encourages potential clients to book a consultation to explore their possibilities for success.
*Busy Season and Opportunities (00:01:32)*
Gilly mentions the busy January period, while still making room for new clients. She shares her desire for clients to leave planning sessions feeling excited and inspired.
BEST MOMENTS
'Yay, I'm so excited! Finally, the fear is gone, the unknown is known, and the light has been shone on the future they've only dared to dream about before.'
'I care deeply about you, your team, and your patients. Actually, if you want some of that success, book in for a chat to find out what's possible for you.'
'I wonder, will you be the next clinic owner who leaves our planning meeting with the excited words, "I'm so excited and inspired"?'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly reflects on clinic performance from the previous year, highlighting successes and areas for improvement. She discusses strategies for clinic growth and increased profits in 2025, sharing experiences from January 2024.
Gilly worked with various clinic owners to enhance patient management, satisfaction, and maximise bookings and profits. Emphasising effective planning and support, the episode underscores the importance of tailored strategies to unlock clinic potential, attract new patients, and achieve desired outcomes. The results included increased rebookings, new patient influxes, and improved online reviews, showcasing the impact of strategic guidance.
Reflection on Last Year’s Performance (00:00:02)
Discusses evaluating clinic performance, celebrating successes, and identifying areas for improvement.
Planning for Clinic Growth (00:00:02)
Explores inquiries about strategies for growth and profit increase in 2025.
Automating Patient Management (00:01:10)
Focuses on efforts to streamline patient management while improving satisfaction across teams.
Maximizing Bookings and Profits (00:01:10)
Highlights strategies to increase bookings, staff retention, and prepare for potential business sale.
Success Stories from Clinic Owners (00:02:28)
Shares positive outcomes from clinic owners after implementing tailored action plans.
Accelerating Clinic Success (00:03:07)
Offers support for clinic owners struggling to find success and improve their practices.
BEST MOMENTS
'They felt that their team deserved more, that they could be busier more consistently and maximize their earnings.'
'I love this process of uncovering what they want to achieve and then delivering the exact plan to achieve those outcomes within a matter of weeks.'
'Imagine feeling the satisfaction of a fully booked and fulfilled team, feeling that the clinic is now an efficient and well-oiled machine which requires far less of your precious time to run.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly delves into "Blue Monday," often considered the saddest day of the year, which falls on the third Monday of January. She explores its origins, psychological impacts, and offers practical tips to combat the associated sadness and stress.
The episode focuses on mental health, seasonal affective disorder, and self-care strategies during the winter months. Key recommendations include exercise, prioritising sleep, embracing natural light, practising gratitude, breaking tasks into smaller steps, connecting with others, and focusing on self-care. Gilly emphasises kindness and the importance of support systems to navigate this challenging period.
Introduction to Blue Monday (00:00:02)
Overview of Blue Monday as the saddest day of the year and its causes.
Psychological Implications (00:01:00)
Discusses effects of seasonal affective disorder, unmet goals, and societal pressures on mood.
Financial Stress (00:01:39)
Explains how post-holiday financial strain contributes to January's feelings of sadness.
Post-Holiday Crash (00:01:56)
Describes the dullness and uninspiration following the excitement of the festive season. Highlights feelings of failure from unrealistic January resolutions.
Tips to Overcome Blue Monday (00:02:30)
Offers strategies to combat feelings of sadness associated with Blue Monday.
Prioritizing Sleep (00:03:16)
Encourages aiming for 7 to 9 hours of quality sleep for better mood. Recommends spending time outside or using light therapy to simulate sunlight.
Connecting with Others (00:04:56)
Encourages reaching out to friends or family to avoid isolation. Recommends treating oneself to enjoyable activities as acts of self-kindness.
Conclusion on Blue Monday (00:05:30)
Encourages kindness to oneself and emphasizes the potential for brighter days ahead.
BEST MOMENTS'If Blue Monday has you feeling off, know that you're not alone, and there are ways to combat it.'
'Practicing gratitude helps to catch that and get us to write it down.'
'Human connection can be a powerful antidote to the blues.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly addresses business owners, particularly those running clinics. Reflecting on a challenging past year marked by personal struggles and health issues, including major dental surgery and a prolonged home move, Gilly underscores the importance of learning from these experiences.
Emphasising personal and professional growth, the episode encourages listeners to set intentions for the new year, choose inspiring words, and engage in community events. The speaker's motivational tone aims to foster a supportive environment for clinic owners to attract more clients and achieve business success.
*Reflection on 2024 (00:00:02)
Gilly shares personal struggles faced in the past year, including health issues and the importance of learning from them.
Setting Intentions (00:01:48)*
Discussion on focusing energy towards growing successful community clinics and planning exciting live events for business owners.
*Support and Resources (00:02:48)*
Gilly asks what additional support or resources clinic owners need to help grow their businesses effectively.
*Choosing a Word of the Year (00:03:18)*
The significance of selecting a motivational word or words to inspire focus and personal growth throughout the year.
*Personal Growth Journey (00:04:39)*
Sharing the journey of overcoming shyness and the importance of stepping out of comfort zones to achieve goals.
BEST MOMENTS
'I had to have major dental surgery which was costly, lengthy, and very painful, but I've reflected on all that and I'm grateful for the lessons which were hiding amongst the annoyances.'
'All that I do is focused on developing you as a business owner and quickly growing your clinic in particular.'
'Every year I choose a word which is going to inspire me throughout and keep me focused, and I write it on a post-it note and stick it on the wall in front of me.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse explores the themes of gratitude and community support within the osteopathy profession.
Gilly, an award-winning business coach and passionate advocate for osteopathy, shares an emotional email from a retired osteopath. The email expresses deep gratitude for Gilly's unwavering support and mentorship, highlighting the significant impact she has had on the profession. The episode underscores the importance of advocacy, mentorship, and the strong connections formed within the osteopathy community, encouraging listeners to continue supporting and uplifting each other.
Introduction to the Podcast (00:00:04)
Gilly introduces the Osteobizness podcast and her background.
Heartfelt Email Excerpt (00:00:24)
Gilly shares a touching email from a retired osteopath expressing gratitude.
Reflections on Osteopathy (00:01:30)
The retired osteopath discusses changes in the profession and their personal journey.
Encouragement for the Future (00:02:30)
The email emphasizes the importance of continued advocacy and community support in osteopathy.
Closing Remarks (00:03:17)
Gilly thanks listeners and encourages them to follow her for more insights.
BEST MOMENTS
"I just wanted to say thank you and goodbye. Oh, so straight away I'm like, oh my God, oh my God, what's happened? What's going on?"
"You are one of the inspirational ladies who I wanted to thank. So I do hope you get this email. For osteopathy's sake, please keep going."
"I have slowly weaned myself off osteopathy over the past four years and can now happily say I am retired with all the many amazing experiences and people I have met on my professional journey."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobiz Fix Group podcast, therapist and expert Sheren Gaulbert delivers an insightful masterclass on burnout, a prevalent issue among clinicians.
Gilly summarises Sheren's key points, highlighting the 12 signs of burnout and the importance of early recognition to seek help. The episode emphasises the significance of addressing burnout in the healthcare profession and encourages listeners to reach out for support.
A link to Sheren's diary is provided for booking a free discussion, underscoring the need for proactive steps in managing burnout. bit.ly/sherendiary
Introduction to Burnout (00:00:02)
Overview of Sheren Gaulbert's masterclass on burnout and its relevance to clinicians.
12 Signs of Burnout (00:00:02)
Discussion of the 12 sneaky and insidious signs of burnout affecting healthcare professionals.
Excessive Ambition and Drive (00:00:02)
Identifying excessive ambition and comparison as early signs of burnout.
Neglecting Personal Care (00:00:02)
Highlighting the importance of personal care and setting boundaries in one's life.
Ignoring Problems (00:00:02)
Addressing the tendency to recognize but ignore emerging problems related to burnout.
Denial and Cynicism (00:00:02)
Exploring denial of issues and the resulting feelings of cynicism among clinicians.
Withdrawal from Social Life (00:02:05)
Impact of burnout on social interactions and loss of interest in joyful activities.
Behavioral Changes (00:02:05)
Increased impatience and changes in behavior as indicators of burnout.
Detachment and Isolation (00:02:05)
Feeling detached from oneself and others as a symptom of burnout.
Emotional Exhaustion (00:02:05)
Describing feelings of emptiness and reliance on substances as coping mechanisms.
Depression and Hopelessness (00:02:05)
Discussing signs of depression, hopelessness, and apathy as consequences of burnout.
Call to Action (00:04:04)
Encouragement to seek help and resources for managing burnout symptoms effectively.
BEST MOMENTS
"Sheren spoke gently about the main 12 signs she sees, and many of which really did resonate with us on the call."
"If you're nodding your head to a number of these, then please do reach out for the help you need to get you back to feeling safe in your body and the correct boundaries in place."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly discusses the challenges of managing time and priorities in a busy business environment. She highlights common distractions that lead to overwhelm and burnout, sharing insights from conversations with clients and a business friend facing cash flow issues.
Gilly emphasises focusing on income-generating activities and introduces a prioritisation method involving three lists: urgent tasks, scheduled tasks, and tasks that can be delegated. Additionally, she mentions creating a "focused prosperity plan" for new clients. The episode aims to provide strategies for better time management and prioritisation to enhance productivity and reduce stress.
Introduction to Business Challenges (00:00:02)
Discussion on the overwhelming nature of running a business and common distractions.
Client Insights and Cash Flow (00:01:00)
Sharing a client's struggle with cash flow and the need for prioritizing income-generating activities.
Overcoming Overwhelm (00:01:37)
Identifying tasks that cloud focus and lead to feelings of being overwhelmed.
Prioritizing Business Tasks (00:02:30)
Emphasizing the importance of prioritizing tasks that impact income and patient satisfaction.
Three Lists Prioritization Method (00:03:20)
Introducing a method to categorize tasks into urgent, scheduled, and delegable.
Focused Prosperity Plan (00:03:50)
Explanation of a structured plan for new clients to achieve their goals effectively.
BEST MOMENTS'Being in business is a really busy business. There's always so much to do and so little time. Often our attention is caught and diverted to sneaky distractions which steal our precious time.'
'No wonder you get overwhelmed, not to mention juggling the kids and their activities, shop, cook, and clean like a whirling dervish.'
'Now you can focus on income generating, not time wasting. That’s why I create a focused prosperity plan with all my new private clients so that they can work through it step by step with our support and achieve their goals.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly discusses her work with a private client, Debbie, who transformed her clinic over three months. Initially facing sporadic bookings, Debbie sought coaching to revitalise her practice. Through weekly sessions and a tailored action plan, Debbie successfully increased her bookings, particularly from a younger demographic.
Gilly highlights the strategies implemented, including enhanced online visibility and improved operational systems, which boosted Debbie's confidence and clinic efficiency. The episode underscores Gilly's mission to help clinic owners achieve similar success and invites listeners to explore coaching opportunities for their practices.
Introduction and Overview (00:00:03)
Discussion about supporting clinic owners and a deeper dive into Debbie's journey over three months.
Debbie's Decision (00:00:41)
Debbie chooses a three-month coaching package to implement her growth plan after feeling stuck in her business.
Initial Planning Meeting (00:01:41)
Debbie's initial meeting reveals new ideas, sparking excitement about her future direction and target demographic.
Action Plan and Support (00:02:19)
Together, they create a specific action plan, utilizing a WhatsApp group for ongoing support and progress tracking.
Debbie's Progress and Confidence (00:03:19)
Debbie reports increased bookings, newfound confidence, and successful outreach to her desired demographic.
Improved Systems and Revenue Streams (00:03:52)
Debbie enhances clinic systems and develops extra revenue streams, setting her apart in the region.
Motivation and Client Success (00:04:52)
Gilly shares motivation from watching clients resolve problems and grow, along with a call to action for new clients.
BEST MOMENTS'Debbie felt a bit stuck in her business, wasn't sure what direction she was going in, and frankly had lost her mojo.'
'After feeling a little lost before she joined us, not only did she have a busier clinic, but I'm so delighted that she now has much increased confidence.'
'Seeing her smiling and loving her work more than ever has filled my own little cup this week.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly shares insights from a particularly busy and fulfilling week in her professional life. She discusses mentoring new graduates, supporting established practitioners, and helping clients achieve their business goals in the osteopathy and business coaching fields.
Highlights include planning sessions, international connections, networking, and team development. Gilly also celebrates client successes, offers strategic advice, and collaborates on future projects. Her enthusiasm for her work and dedication to the osteopathy community are evident throughout, as she encourages listeners to suggest future topics and stay engaged.
Introduction to Gilly's Week (00:00:02)
Gilly shares her busy week and what she does in her professional life.
Guiding a New Graduate (00:00:02)
Supporting a new grad excited to open his own clinic.
Coaching an Osteopath (00:00:02)
Helping an osteopath relaunch clinics for a brighter future.
Winter Seasonal Planning Session (00:00:02)
Delivered a planning session for marketing ideas until February.
Private Client's Revenue Success (00:02:02)
Celebrating a client's doubled revenue after six weeks of coaching.
Client's Reduced Overwhelm (00:03:38)
A client feels less overwhelmed and is managing tasks better.
Transforming a Clinic's Impact (00:03:38)
Meeting with a principal excited for a six-week transformation.
Helping a Clinic Owner Sell (00:04:38)
Discussed assisting a clinic owner in attracting buyers.
Inquiry from a Large Clinic (00:04:38)
Responded to an inquiry from a clinic wanting to increase busyness.
Conclusion of the Week (00:06:14)
Gilly reflects on her week and hopes listeners had a great week too.
BEST MOMENTS'I thought I'd let you have a sneak peek into what I've been up to this week, as I've had a hectic week and absolutely loved every minute of it.'
'Apparently, other coaches she's worked with pushed her some of the way forward with a standard paint-by-numbers approach. However, together we've agreed on her tailored plan and gently guided and supported her towards better systems, marketing, and success.'
'Indeed, she told me this week that last month was double the month before in terms of revenue, so I'm delighted for her.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entr
In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses ten compelling reasons for collaboration in a clinical practice setting, aimed at healthcare practitioners and clinic owners.
Key benefits highlighted include improved efficiency, maximised income, full team bookings, better clinic organisation, continuous team training, fair pricing, diversified revenue streams, a caring reputation, local business relationships, and creating a well-oiled clinic. Additionally, a bonus reason emphasises the importance of a happy clinic environment that allows for personal time off without concern. The episode underscores how effective teamwork leads to a thriving, well-organised clinic.
Ten Compelling Reasons for Collaboration (00:00:02)
Discussion on reducing attention pulls and saving time in clinical practice.
Maximising Income (00:00:14)
Strategies to ensure all areas of the practice are fully utilised for income.
Team Booking Optimisation (00:00:25)
Importance of keeping the whole team fully booked to retain staff.
Organisational Efficiency (00:00:36)
Ensuring the clinic is organised to prevent wasted time and resources.
Continuous Team Training (00:00:48)
Highlighting the need for ongoing training to maintain patient care quality.
Fair Pricing for Services (00:01:00)
The significance of charging appropriately for services to ensure fairness.
Adding Revenue Streams (00:01:12)
Encouraging the development of additional income sources beyond direct services.
Community Reputation (00:01:24)
Building a reputation as a caring clinic to attract more community patients.
Local Business Relationships (00:01:36)
Creating relationships with local businesses for natural cross-referrals.
Clinic as a Well-Oiled Machine (00:01:48)
Establishing a smoothly functioning clinic to allow for future planning.
Bonus: Thriving Happy Clinic (00:01:50)
Emphasising the importance of a happy clinic environment for personal time off.
BEST MOMENTS'You want to reduce the pulls on your attention and save your precious time.'
'You want to be known as the most caring clinic in your area so that more of your community readily seek your services.'
'You want a thriving, happy clinic so that you can take plenty of time out without worry.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode, host Gilly Woodhouse, an accomplished author and business coach, discusses Bob, a clinic owner striving to improve his clinic's operations, increase patient bookings, and enhance profitability. Bob faced numerous challenges and uncertainties about his clinic's potential.
Gilly highlights their collaborative efforts to identify areas for improvement and the importance of seeking external guidance. They introduce the "90 Day Post Summer Reboot" programme, designed to help clinic owners implement tailored action plans. The episode underscores recognising knowledge gaps and the value of external support in optimising business practices for better efficiency and revenue.
Introduction to Bob's Challenges (00:00:02)
Bob has a good clinic but feels it can improve; he questions what he doesn't know.
Identifying Unknowns (00:01:45)
Bob recognises various areas needing improvement but lacks the knowledge to make changes.
Deep Dive into Clinic Operations (00:03:32)
The speaker conducts an analysis of Bob's clinic to identify inefficiencies and profitability opportunities.
Initial Planning Meeting (00:03:32)
Bob expresses anxiety; the discussion shifts to business foundations and revenue generation strategies.
Revenue Generation Ideas (00:03:32)
The speaker shares ideas that could significantly increase Bob's revenue and community health impact.
Training Session with Bob's Team (00:05:08)
Bob and his team undergo training on effective marketing methods to improve clinic operations.
Results of Implemented Changes (00:05:08)
Bob's clinic experiences increased bookings and improved patient reviews after implementing new strategies.
Launch of the 90 Day Post Summer Reboot (00:05:08)
The speaker introduces a program to help clinic owners create personalised action plans for improvement.
BEST MOMENTS"What is it that I don't know which could elevate this practice even further? What am I missing which would increase my turnover?"
"Just one idea and a few small adjustments could generate four times my consulting fees."
"For example, his previously quiet massage therapist suddenly getting nine rebookings, meanwhile his five-star Google reviews shot up by 15 in one day."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, addresses common challenges faced by clinic owners and provides a practical checklist to improve clinic operations. Key issues include reducing distractions, maximising income, ensuring team efficiency, maintaining quality patient care, and fostering community relationships.
Gilly emphasises the importance of organisational efficiency, continuous training, fair pricing, diversifying revenue streams, and building a caring reputation. Additionally, the episode highlights the benefits of cultivating local business relationships and promoting a happy work environment. Listeners are invited to schedule a chat for personalised guidance and solutions to enhance their clinic's efficiency and profitability.
Identifying Clinic Challenges (00:00:02)
Overview of common problems faced by clinic owners and the need for a checklist.
Reducing Attention Pull (00:00:02)
Strategies to minimise distractions and save valuable time for clinic owners.
Maximizing Income (00:00:02)
Ensuring all areas of the practice are utilised to increase overall income.
Team Booking Efficiency (00:00:02)
Importance of keeping the whole team fully booked to maintain productivity.
Continuous Team Training (00:00:02)
Emphasising the need for ongoing training to maintain quality patient care.
Fair Pricing for Services (00:00:02)
Charging appropriately to ensure a fair exchange between practitioners and patients.
Adding Revenue Streams (00:00:02)
Encouraging the introduction of additional revenue sources beyond hands-on services.
Community Reputation (00:00:02)
Becoming known as the most caring clinic to attract more local patients.
Building Local Business Relationships (00:01:35)
Cultivating relationships with local businesses for easier cross-referrals.
Creating a Well-Oiled Clinic (00:01:35)
Developing efficient clinic operations to allow for strategic planning.
Thriving Happy Clinic (00:01:35)
Aiming for a successful clinic environment that allows for personal time off.
BEST MOMENTS'You want to be known as the most caring clinic in your area so that more of your community readily seek out your services.'
'You want to cultivate excellent relationships with other local small businesses so that cross referrals happen regularly and easily.'
'You want a thriving happy clinic so that you can take plenty of time out for rest and recuperation without worry.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode, host Gilly Woodhouse, an accomplished author and business coach, delves into "sliding door moments"—those pivotal instances where chance events dramatically alter life's course. She recounts narrowly avoiding a car crash through a garage, escaping a fire at King's Cross station, and surviving a car accident in Greece.
These anecdotes underscore life's fragility and the unexpected turns it can take, emphasising themes of gratitude and resilience. The episode concludes with a teaser about a future story involving the Greek mafia, hinting at more adventurous tales to come.
Sliding Door Moments (00:00:02)
The speaker reflects on how chance events can alter life paths, sharing personal anecdotes.
Garage Incident (00:01:34)
A near-miss with a car crashing through the garage teaches gratitude for life’s fragility.
King's Cross Near Miss (00:03:17)
The speaker narrowly escapes the King's Cross fireball, emphasizing the randomness of survival.
Car Accident in Greece (00:04:53)
A confusing moment on a busy road leads to a car crash, highlighting vulnerability and resilience.
Post-Accident Determination (00:06:53)
Despite injuries, the speaker delivers a mangled cake, showcasing commitment and strength.
Burns Night Dinner Dilemma (00:08:35)
After recovering, the speaker attends a dance, celebrating life with glamour and joy.
Greek Mafia Teaser (00:08:35)
A hint at a future story involving the Greek mafia, promising more adventurous tales.
BEST MOMENTS'This naive 21-year-old suddenly learned the lesson of gratitude for every single day we are here on this planet. Now I understood that there can be a hair's breadth between living a full and colourful life or suddenly becoming strawberry jam.'
'It was November 1987, and as usual, I changed trains at King's Cross, this time minutes before the dreadful fireball ripped through the ticket hall where I had just nonchalantly passed through.'
'Smoke began filling the interior, and I knew that I must somehow muster superhuman strength to get the newly corrugated car door open.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses strategies for improving clinic websites to make them more patient-centred and effective. She highlights the importance of clear, concise communication and prioritising the visitor's perspective over the clinic's credentials.
The episode covers common pitfalls of clinic websites and offers practical tips for enhancing content and usability. Key advice includes crafting a compelling homepage, ensuring content is patient-focused, answering common questions, using simple language, keeping information up to date, and optimising for mobile devices. The goal is to create a user-friendly experience that attracts and retains patients.
Introduction to Clinic Websites (00:00:00)
Discussion on the common issues with clinic websites being inward-facing and not patient-centred.
Importance of Patient-Focused Messaging (00:01:30)
Advice on crafting impactful headings that resonate with potential patients' needs and concerns.
Website Readability and Usability Tips (00:02:30)
Suggestions for improving website text, including short paragraphs and easy-to-read language.
Booking Functionality (00:03:21)
Emphasis on having a prominent "book now" button for immediate patient action.
Mobile Optimization (00:03:28)
Encouragement to check website performance on mobile devices for better user experience.
BEST MOMENTS
'They have a painful problem and they're looking for a solution. Sorry if this hurts, but at this moment they don't care which year you qualified.'
'Put your potential patient specs on, get right into their heads, and go and land on your home page. That first big heading is the biggest and most powerful on your whole website.'
'We listen, we understand, and we treat the root cause of your pain. Expert care for pain-free living. Feel better, move better, live better.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach debunks the myth that coaching involves the coach doing the work for the client. Drawing parallels with figures like Gordon Ramsay, Joe Wicks, and Alex Polizzi, the speaker highlights that coaches provide guidance and strategies, but clients must take action themselves.
The core message is that effective coaching requires active participation from both parties to improve business operations and increase revenue. Listeners are encouraged to engage in the process and are invited to discuss their future success through a provided link, emphasising the importance of taking action.
Introduction to Coaching (00:00:00)
Discussion on why some people feel coaching didn't work for them, highlighting the need for active participation.
Examples of Successful Coaches (00:00:05)
Comparison of Gordon Ramsay, Joe Wicks, and Alex Polizzi, emphasising their roles in guiding rather than doing.
The Role of the Coach (00:00:15)
Explanation of how coaching involves providing plans and support, not doing the work for clients.
Importance of Client Participation (00:00:30)
Encouragement for clients to engage actively in the coaching process to improve their business operations.
Achieving Success (00:01:00)
Insight on how implementing new strategies can lead to increased revenue and profits in a short time.
Call to Action (00:01:32)
Invitation for listeners to discuss their future success through a provided link for further engagement.
BEST MOMENTS'Gordon Ramsay guides ailing restaurateurs to deliver excellence, but he doesn't cook for them.'
'Joe Wicks motivates his clients to reach their goals, but he doesn't do their workouts for them.'
'You'll also need to get your hands dirty and get stuck in because in doing that, you'll learn how to run your business in an even better and more efficient way.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an accomplished author and business coach, explores the theme of internal motivation for clinic owners.
Drawing from her recent coaching event experience, Gilly contrasts two fictional practice owners, Bob and Bobby, to highlight different attitudes towards responsibility and motivation. Bob takes proactive steps to improve his clinic, while Bobby blames his team and expects external solutions. Gilly emphasises the importance of understanding one's internal drivers and taking ownership of goals to achieve success. She encourages listeners to reflect on their motivations and seek support for growth.
Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces the podcast and herself as a business coach and osteopathy advocate.
Coaching Event Insights (00:00:24)
Gilly shares experiences from a coaching event, focusing on marketing and personal development insights.
Understanding Internal Motivation (00:01:34)
Discussion on identifying personal motivations behind goals and the importance of internal drivers.
Case Study: Practice Owner Bob (00:03:05)
Bob's proactive approach to improving his practice and the positive outcomes he achieves.
Case Study: Practice Owner Bobby (00:03:47)
Bobby's dependency on others for success and his struggles with taking responsibility for his practice.
Responsibility and Motivation in Recovery (00:04:47)
Exploration of how patients' motivations affect their recovery and responsibility for their health.
Call to Action (00:06:11)
Invitation for listeners to reach out for support in upgrading their practices.
Closing Remarks (00:06:20)
Gilly thanks listeners and encourages them to follow for more tips and strategies.
Best Moments'That why or important reason would be the thing which kept us going even if the going got tough.'
'Some of them are motivated to get better, improve their health, and get back on track with their lives, and some just want to give you the responsibility for reaching their goals and don’t want to participate at all in their own recovery.'
'Some will find and harness their inner driver and work with you, and some will become dependent on you and then blame you because they didn’t reach their goals.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses her coaching programme for aspiring clinic owners.
She shares her experience working with three young women starting their own clinics, highlighting the structured support and training she provides. Gilly emphasises the importance of commitment and implementation for success. She also introduces "Gilly's Round Table," an upcoming initiative for larger clinic owners. Throughout the episode, Gilly expresses pride in her clients' progress and encourages listeners to invest in their development and embrace new opportunities in the field of osteopathy.
Introduction to Gilly Woodhouse (00:00:04)
Gilly introduces herself as a business coach and advocate for osteopathy.
Coaching Young Women (00:00:25)
Gilly discusses coaching three aspiring clinic owners, focusing on their determination and initial fears.
Implementation of Plans (00:01:35)
The young women begin implementing their business plans with Gilly's support and confidence-building.
Training Options for Clinics (00:02:52)
Gilly outlines training options for small and large clinics, including group sessions and one-on-one coaching.
Upcoming Initiative: Gilly's Round Table (00:04:26)
Gilly announces "Gilly's Round Table," a special initiative for large clinic owners, emphasizing collaboration and support.
Conclusion and Acknowledgment (00:05:48)
Gilly expresses pride in her clients' progress and encourages focus and implementation for success.
Best Moments'Despite feeling that it was a bit of a scary leap, their focus on making a strong start to their careers as business owners was inspiring.'
'Just like you want to set your patients up for success, we love to make sure that our clients squeeze every penny out of their investment with us and reach their goals with ease.'
'I must say how monumentally proud of each of these ladies I am because they rolled up their sleeves and got the job done.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses the challenges osteopaths face in marketing and patient retention.
She shares a case study about a client named David, who struggled with ineffective marketing services that promised but failed to deliver new patients. Gilly outlines how they developed a tailored plan to help David regain control over his business, streamline clinic systems, and learn effective marketing strategies. By the end of the episode, David successfully increased his patient numbers and saved significant marketing expenses, transforming his practice.
Introduction to the Episode (00:00:04)
Gilly Woodhouse introduces the podcast and her expertise in osteopathy and business coaching.
David's Initial Struggles (00:00:23)
David sought help for marketing issues, initially appearing successful but facing deeper challenges.
Marketing Missteps (00:01:37)
Discussion of the ineffective marketing service David used, leading to competition and poor patient retention.
Tailored Plan Implementation (00:03:02)
Details on the customized plan created for David, focusing on improving clinic systems and marketing strategies.
David's Progress and Confidence (00:04:37)
David's success in increasing patient numbers and confidence in marketing without relying on external services.
Closing Remarks (00:05:02)
Gilly encourages listeners to reach out for help and reminds them to subscribe for more insights.
Best Moments'Sadly, David had given away his power and had lost control over his own business and destiny.'
'David has steadily increasing patient numbers and has saved a hefty £1700 per month marketing budget and kept it in his own bank instead.'
'If you'd like to embark on an easy journey towards a busy clinic without overwhelm, why don't you drop me a line at osteobiz.com and I'll be delighted to let you know how we can help you.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses enhancing osteopathy clinics' operations and client engagement.
The episode features a case study of Kelly, a clinic owner who sought Gilly's help to improve her clinic's performance. Through refining operational systems, providing social media training, and identifying new revenue streams, Kelly's clinic saw increased bookings, improved team morale, and higher patient satisfaction. The episode underscores the importance of effective leadership and invites listeners to seek support for building efficient, profitable practices.
Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces herself and the podcast, focusing on osteopathy business topics.
Kelly's Challenges (00:00:24)
Discussion of Kelly's struggles with sporadic bookings and team morale at her clinic.
Operational Improvements (00:01:30)
Enhancements to operational systems reduced admin work for Kelly, improving overall efficiency.
Social Media Training (00:01:30)
The team received social media training, helping them create content to attract new clients.
Identifying Revenue Streams (00:01:30)
Extra revenue streams were identified, boosting clinic profits and client trust through positive reviews.
Increased Bookings and Team Morale (00:01:30)
Bookings increased, leading to happier staff and satisfied patients who recommended the clinic.
Invitation for Support (00:02:53)
Gilly invites listeners to reach out for assistance in creating efficient and profitable practices.
Closing Remarks (00:03:04)
Gilly thanks listeners and encourages them to follow for more tips on building their practices.
Best Moments'Kelly really valued her lovely team, and she knew that all problems are leadership problems.'
'Kelly is feeling happy and relaxed and can get on with helping her patients, knowing that the team are not only really busy but very settled too.'
'Patients were remarking on the great service they were receiving and recommending to more of their friends.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly explores LinkedIn's untapped potential for professional networking and personal branding.
She challenges the common perception of LinkedIn as a dull platform, highlighting its unique advantages. Gilly offers actionable tips, including connecting with second-tier connections, writing articles to boost professional status, and optimising profile headlines to focus on the audience. She stresses the importance of active engagement rather than passive observation. The episode encourages listeners to take practical steps to enhance their LinkedIn presence and make the most of the platform’s opportunities.
Introduction to LinkedIn (00:00:00)
Discusses the perception of LinkedIn and its potential for professional networking.
Missed Opportunities on LinkedIn (00:00:35)
Highlights the low engagement from clinic owners and the importance of posting.
Importance of Writing Articles (00:01:10)
Encourages writing articles to enhance professional profile and credibility.
Connecting with Second-Tier Connections (00:01:30)
Advises on connecting with local second-tier connections without additional messages.
Profile Headline Strategy (00:01:52)
Recommends making profile headlines audience-focused instead of self-centered.
Best Moments'LinkedIn can seem like a humorless, dull place, but it is the easiest place in the world to nurture your potential professional patience.'
'You can raise your professional profile by writing articles, which helps to elevate your professionalism and your status.'
'Make your profile headline about them, not about you. It has far more impact if you focus on the people you want to connect with and help.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly delves into the traits and practices that distinguish successful clinic owners, particularly those managing busy clinics with multiple osteopaths or multidisciplinary teams.
The episode outlines ten key observations, including maintaining a positive attitude, empowering teams, committing to self-development, ensuring operational efficiency, prioritising patient care, tracking financial metrics, practising self-care, engaging in proactive planning, embracing innovation, and focusing on community engagement. These insights aim to inspire and guide clinic owners towards enhancing their practices and achieving greater success.
Positive Attitude (00:00:02)
Successful clinic owners maintain a positive attitude with both reflective and forward-thinking focus.
Team Management (00:00:20)
They harness their team, praising and rewarding excellence while ensuring exceptional patient care.
Self-Development (00:00:38)
Clinic owners prioritize self-development, improving leadership skills and learning from high-level peers.
Operational Efficiency (00:00:56)
Operations are automated to save time, ensuring consistent high standards across the clinic.
Patient Care (00:01:14)
They nurture the patient list to maximize income without over-treating or irritating clients.
Financial Metrics (00:01:32)
Successful owners track key metrics to ensure profitability and expand revenue streams effectively.
Self-Care (00:01:50)
Self-care is prioritized with fixed management time and regular holidays for recuperation.
Planning (00:02:08)
Annual and quarterly planning is done in advance to avoid costly decisions and actions.
Innovation (00:02:26)
They embrace technology and innovation to enhance practice and serve the community effectively.
Key Moments'What they all have in common is they run a busy clinic and lead a practice with several osteopaths or a multidisciplinary team.'
'Self-care is always a priority with fixed time away from treating for important clinic management and planning.'
'These successful clinic owners are enterprising and innovative, embracing technology to augment every aspect of their practice.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse shares her personal experience of searching for a new apartment, drawing parallels to business challenges.
Despite setbacks, such as a buyer pulling out last minute, Gilly emphasises the importance of resilience and having a solid plan. She highlights the Private Practice Profits programme, which offers tailored action plans and support for practitioners facing business obstacles.
The episode concludes with a hopeful outlook, encouraging listeners to remain optimistic and focused on long-term goals, while inviting them to seek further guidance for growing their practices.
Introduction to the Podcast (00:00:04)
Gilly Woodhouse introduces herself and the Osteobizness podcast, highlighting her expertise and passion for osteopathy.
Searching for an Apartment (00:00:24)
Gilly shares her experience of looking for a new apartment, detailing her specific requirements and the challenges faced.
Excitement of a Potential Find (00:01:32)
She describes the moment she found an apartment that seemed perfect, including a wonderful office space.
Setbacks and Disappointment (00:02:59)
Gilly discusses the disappointment of having the buyer for their bungalow pull out, reflecting on unexpected life changes.
Business Parallels (00:02:59)
She draws parallels between her apartment search and business challenges, emphasizing the need for resilience and adaptability.
Private Practice Profits Program (00:02:59)
Gilly promotes the Private Practice Profits program, highlighting its support and action plan for practitioners facing challenges.
Looking Forward with Hope (00:04:22)
Despite setbacks, Gilly maintains a hopeful outlook for the future and the importance of patience.
Closing Remarks (00:04:38)
Gilly thanks listeners and encourages them to engage with her content for more tips on building successful practices.
KEY MOMENTS
'As soon as I entered the flat, I knew instantly that it really did tick every single box and it matched the vision I had in my mind perfectly.'
'Disappointed doesn’t really cover it. Life can ricochet in unexpected directions and frustrate our best-laid plans.'
'Maybe it’s just that things aren’t meant to work out that way and something better is up ahead, even though you won’t see it at the time.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse discusses the parallels between managing mass catering and running a busy clinic. She shares her experience assisting her friend Nicola with a women's retreat, where she provided meals and navigated the challenges of an unfamiliar kitchen.
The episode emphasises the importance of organisation, team care, efficient processes, profitability, and sustainable growth. It also introduces the Private Practice Profits programme, designed to help practitioners improve efficiency and financial success. Listeners are encouraged to like, follow, and subscribe for more tips and strategies.
Assisting with the Retreat (00:00:25)
Describing the experience of assisting in delivering a retreat for women and managing mass catering.
Importance of Organization (00:01:55)
Highlighting the importance of excellent organization in managing mass catering and running a busy clinic.
Caring for the Team (00:02:28)
Emphasizing the need to care for and appreciate the team to maximize their potential, paralleling it with nurturing food for optimal flavor.
Efficient Processes (00:03:23)
Discussing the necessity of having processes in place to avoid wasted time and ensure top-notch service in both mass catering and clinic operations.
Profitability and Sustainable Growth (00:04:57)
Emphasizing the importance of ensuring profitability and sustainable growth, and introducing the Private Practice Profits program.
Conclusion and Call to Action (00:05:33)
Wrapping up the episode and encouraging listeners to like, follow, and subscribe to the Osteobizness podcast.
KEY MOMENTS
'Last week, I assisted my biz buddy Nicola to deliver an amazing retreat for 11 fabulous women who wanted some clarity around living a meaningful life as they ventured into their autumn years.'
'Whether you're managing mass catering or a busy clinic, the same rules apply: you must have excellent organization in place to ensure that nothing is forgotten or slips through the cracks, causing unnecessary dramas or failure to deliver top-notch service.'
'Clinic systems must make it effortless for patients to book, be appropriately reminded, be rebooked to ensure optimal health outcomes, and be nurtured afterwards and not abandoned for fear of annoying them.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
Please click here to learn more about our Private Practice Profits program.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an esteemed author, speaker, and business coach, discusses the significance of prompt hands-on treatment for back pain, illustrated by the story of "The Old Boy," a golfer suffering from such pain.
Gilly underscores the necessity for osteopaths to effectively market their services to educate potential patients about the benefits of osteopathy. She introduces the private practice profits programme, which provides osteopaths with marketing training, swipes, and templates, aiming to equip them with the skills needed to attract and retain patients, ensuring their practices thrive.
The importance of prompt hands-on treatment (00:00:24)
Discussion on the impact of delayed treatment and the importance of seeking prompt hands-on treatment for back pain.
The role of effective marketing for osteopaths (00:01:28)
Exploration of the significance of marketing in educating and informing potential patients about osteopathy services and the challenges faced by osteopaths in marketing their clinics.
Inclusion of robust marketing training in private practice profits program (00:03:01)
Explanation of the marketing training, swipes, and templates included in the private practice profits program for osteopaths to enhance their marketing skills.
Conclusion and call to action (00:04:28)
Closing remarks, encouraging listeners to like, follow, and subscribe to Jilly's channels, and a mention of upcoming content for building a thriving practice.
**BEST MOMENTS
'**He could have avoided all that pain if he booked in quicker. This is an issue for your practice; people can be reluctant to get hands-on treatment promptly.'
'If the people in your area have no idea what you do, how you can help them, or why they would invest to come to see you, they aren't booking. It's your job to educate and inform them about what you do and how you help them.'
'Your increased confidence will shine through, and new patient numbers will keep improving, ensuring that your team is always booked up.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, author, speaker, and award-winning business coach, delves into the world of osteopathy and business efficiency. She discusses strategies for building a successful practice. She shares her personal experiences with the conveyancing process, highlighting inefficiencies in various operations, including clinic systems. The episode offers valuable insights into improving business practices within the osteopathy field.
Conveyancing Woes (00:00:24)
Personal experience with the slow conveyancing process and its impact on a property purchase.
Inefficiencies in Processes (00:01:34)
Discussion on inefficiencies in various processes, including conveyancing and clinic operations, and her experiences with achieving efficiency.
Efficient Clinic Operations (00:02:54)
Strategies for improving clinic operations and systems to work quietly in the background, saving time and improving patient outcomes.
Prosperity Plan and Mentoring (00:04:27)
Importance of providing thorough treatment plans and exercises to achieve the best patient outcomes, and the offer of personalised prosperity plans and mentoring for clinic success.
BEST MOMENTS
'We have so fallen in love with the apartment, but the conveyancing process is utterly excruciating. Multiple calls are in with the lawyers, the executors, and the estate agents, who are desperate to see us waving from the balcony.'
'If clinic operations and systems are clunky, slow, and inefficient, let's change them so that they work quietly in the background, saving so much of your precious time.'
'Letting new patients drift off without direction will likely leave them believing that osteopathy doesn't work because they have not got the outcome that they came to you for.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach and advocate of osteopathy, discusses the challenges faced by clinic principals when team members repeatedly ask the same questions. She explores the solution of creating an online digital clinic handbook template. This central reference point aims to streamline communication, reduce repetitive enquiries, and provide clear guidance on procedures such as handling patient complaints and emergencies. The episode concludes by offering assistance in creating such a handbook, highlighting its benefits for clinic efficiency and team cohesion.
The challenges of team questions (00:00:24)
Discussion on the frustration of team members constantly asking the same questions and the impact on limited time and energy.
Creating a digital clinic handbook (00:00:24)
The solution of creating an online digital clinic handbook template to provide a central reference point for the team and examples of the type of information that can be documented.
Assistance in creating a digital template (00:02:18)
Offering assistance in creating a digital template for private clients and the benefits it brings to the team's efficiency.
Conclusion and call to action (00:02:47)
Closing remarks and a call to action to engage with the host for further assistance.
BEST MOMENTS'The principal was complaining that the team were constantly asking him the same questions, which was so tiresome and a waste of his limited time and energy.'
'Your team will be so grateful to have an easily accessible resource to guide them clearly with just a click of a button, so they don't have to keep hassling you with the same old questions.'
'Most clinics have no central reference manual where team members can readily get the information they require. Does this resonate with you too?'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness podcast, host Gilly Woodhouse, author, speaker, and award-winning business coach, delivers a heartfelt message of encouragement and appreciation to her dedicated listeners. Gilly commends the osteopathy community for their commitment to their profession and urges them to continue their much needed work.
BEST MOMENTS
"I just want to give you a quick message to say you're doing a great job. I'm constantly in awe of your dedication to your community."
"Think of all those people who are moving and feeling better just because of you."
"I know we all have our ups and downs, but in case no one has told you lately, you're doing really great. Keep going."
VALUABLE RESOURCES
Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse explores the challenges and beliefs around earning a decent living as a clinic owner in the field of private healthcare, with a focus on osteopathy and manual therapy. The discussion highlights the importance of financial prosperity and the need to challenge outdated beliefs about the relationship between private healthcare and financial success. Laurie provides insights into navigating these challenges.
The importance of financial prosperity in private healthcare (00:01:32) The need to challenge outdated beliefs and normalize the idea of financial abundance in health professions.
Aligning passion with prosperity (00:04:39) The positive impact of practitioners thriving financially on their communities and the importance of financial success in private healthcare.
Empowering individuals to stay true to their callings (00:06:13) The connection between pursuing purpose and financial abundance in creating a fulfilling life.
BEST MOMENTS'After a decade of hearing about these same inner conflicts around self-worth and giving value for money, whilst often also heading towards burnout, I felt compelled to write this introduction.'
'By normalizing the idea that those who dedicate their lives to helping others deserve to make a decent living, we empower individuals to stay true to their callings without sacrificing their own prosperity.'
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, host Gilly Woodhouse chats with osteopath Irving Boxer. Irving shares his journey into osteopathy, inspired by a childhood passion for helping others and guided by his mother’s encouragement. He discusses the rigorous training involved and the essential business management skills needed for a successful practice. Irving recounts humorous and compelling patient stories, emphasizing the importance of understanding the human body holistically. He highlights the evolving nature of osteopathic care, integrating soft tissue work and addressing emotional well-being. Irving's passion for osteopathy and dedication to patient care shine throughout the conversation.
Choosing Osteopathy (00:01:17) Irving discusses how he decided to pursue osteopathy as a career and his journey into the field.
Importance of Regular Osteopathic Treatment (00:57:26) Discussion about the importance of regular osteopathic treatment and its role in maintaining overall health and well-being.
Treatment Techniques (01:00:07) Irving talks about the importance of treatment techniques and how to approach patient care.
BEST MOMENTS'It is quite remarkable that the fates just combined to put me on that pathway. I didn't have much influence on it myself at all, you know, and it was meant to be.'
'Don’t lose faith in yourself. Appreciate you are fantastically trained. This is the best profession.'
VALUABLE RESOURCESElizabeth Curphey's book - How to Survive and Thrive as a Newly Qualified Osteopath can be found here.Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, host Gilly Woodhouse and legal expert Elizabeth Curphey's delve into the nuances of a success mindset. They explore personal definitions of success, the interplay of emotions, and the importance of embracing failure. The duo discusses the cultural reluctance to celebrate achievements and the psychological hurdles of fearing success. Highlighting the journey of Spanx inventor Sara Blakely, they underscore learning from setbacks. The episode wraps up with a call to honour successes, advocating for reflection to bolster confidence and sustain a positive outlook amidst challenges.
Encouraging failure and learning from it (00:04:57) Highlighting the importance of embracing failure as a part of the journey to success, with examples of successful individuals who have embraced failure.
Dealing with Failure (00:20:25) Discussion about handling setbacks, self-reflection, and learning from failure in professional practice.
Impact of Mindset on Treatment (00:24:31) Discussion on how mindset can affect the success of treatment and the importance of cultivating a success mindset in professional practice.
BEST MOMENTS
"I thought, 'There are two ways I can react to this: I can be totally shot down and think I'm the most dreadful osteopath in the world, or I can use this as a really good learning experience.'"
"Recognize your successes, write them down regularly, don't be afraid to try new things, and don't compare yourself to others because other people's success is not the same as yours."
VALUABLE RESOURCESElizabeth Curphey's book - How to Survive and Thrive as a Newly Qualified Osteopath can be found here.Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, host Gilly Woodhouse sits down with seasoned osteopath Elizabeth Curphey's to offer sage advice to new osteopathy graduates. With a 25-year career under her belt, Elizabeth imparts wisdom on the crucial first steps in the profession, from securing a supportive work environment to understanding the nuances of employment contracts. They delve into the business aspects of osteopathy, urging new practitioners to consider whether they prefer employment or self-employment and to learn from others before venturing into their own practice. Elizabeth also shares her book as a resource for thriving in the field. This episode is a must-listen for newly qualified osteopaths looking to navigate the early stages of their careers with confidence and support.
Building Confidence and Support (00:02:41) Discussion on the analogy of learning to drive and the importance of building confidence and finding the right support in the early years of practice.
Support and resources for new graduates (00:26:35) Mention of a supportive Facebook group, advice on joining professional organizations, and a recommendation for a book.
BEST MOMENTS
"And when all of a sudden you are absolutely in that room by yourself with that patient, realizing that actually it's down to you at that point, it can be quite scary."
"Be clear on what you want. I think it's so important to getting off to that good start."
"Good luck to all the new graduates. We want you in our profession; we're desperate to have you. We're really looking forward to you starting work."
VALUABLE RESOURCESElizabeth Curphey's book - How to Survive and Thrive as a Newly Qualified Osteopath can be found here.Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this insightful episode of the Osteobizness Podcast, host Gilly Woodhouse, a seasoned legal expert with a vibrant personality, shares a case study of Bob, a clinic owner. Bob's once-thriving clinic faced a downturn, which he attributed to external factors. Gilly, with her expertise, helped Bob realize the importance of addressing internal issues. Through a tailored 12-week prosperity plan, they tackled challenges such as fear of online booking, financial leaks, and lack of marketing. The result was a revitalized business with new revenue streams and a surge in patient bookings. Gilly's guidance not only turned Bob's clinic around but also reignited his passion for his work.
Bob's Clinic Challenges (00:00:24) Bob's clinic faces declining numbers, income fluctuations, and a drop in patient bookings, leading to his despondency.
Implementing Solutions (00:03:16) Bob works with Gilly to develop a prosperity plan and steadily implement it, leading to renewed enthusiasm, increased control, and a substantial revenue stream.
Invitation for Assistance (00:04:51) Gilly invites others facing similar challenges to seek assistance and discusses fixing clinic problems to prevent further issues.
BEST MOMENTS
"Bob didn't know what was happening or why, feeling despondent and downright fed up."
"Now Bob feels more in control of his business than he has for years, and he particularly loved the innovative fairy dust I sprinkled on his clinic."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, presenter Gilly Woodhouse, a seasoned business coach and osteopathy advocate, delves into the story of David, a clinic owner bogged down by the demands of patient care and clinic management with no retirement plan in sight. With Gilly's expert guidance, David embarks on a transformative journey, leveraging a personalised coaching programme to streamline his clinic's operations, boost patient numbers, and craft a strategic exit plan. The episode is a testament to the power of professional consulting in revitalising a clinic's health and ensuring a legacy's continuation. Don't forget to like and subscribe for more insightful strategies from Gilly Woodhouse.
Setting Goals and Coaching Program (00:01:43) David's desire for a well-organized clinic, increased patient numbers, and an exit strategy leads to a three-month private coaching program.
Implementation and Improvement (00:03:25) The successful implementation of the coaching program results in improved systems, increased patient numbers, and progress towards David's exit strategy.
BEST MOMENTS"What he really wanted to achieve was a more cohesive and well-organized clinic and an exit strategy so he could begin reversing out of the door over the next year or so."
"Is it an opportune moment to overhaul your clinic?"
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this insightful episode of the Osteobizness Podcast, host Gilly Woodhouse, a distinguished business coach, assists Jo, a dedicated osteopath juggling her clinic's fluctuating patient numbers with her role as the primary breadwinner for her family, including two young children and a husband with health issues. Initially reluctant to seek help, Jo embraces Gilly's expertise to revitalise her clinic. Together, they craft a prosperity plan that enhances clinic organisation, patient management, and financial stability. Jo's story is a testament to the power of professional guidance in achieving work-life harmony and clinic success. Don't forget to engage with Gilly's content for more empowering strategies.
Seeking Help (00:01:36) Jo's decision to seek coaching and support, her concerns about her clinic and team, and her financial situation.
Coaching Progress (00:03:15) Progress made in clinic organization, patient management, fee adjustments, and income augmentation.
Achieving Balance (00:04:38) Jo's realization of how to achieve a better balance in her life and overcome resistance with support.
BEST MOMENTS"When she saw [the clinic numbers] begin to slide even more, her heart would feel heavy and her confidence dip."
"I saw the weight begin to lift from her shoulders as she glimpsed the clear and sensible pathway ahead of her."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, presenter Gilly Woodhouse, a distinguished business coach and osteopathy advocate, addresses the pressing issue of low patient bookings in osteopathy clinics. She reassures clinic owners about the enduring demand for their services and offers practical advice on enhancing clinic operations and marketing to improve accessibility and patient experience. Gilly introduces her Osteobiz framework and the Osteo Fix monthly option, emphasising the importance of consistent business development and support for practitioners to foster successful and resilient practices.
Identifying clinic operation problems (00:01:31) Emphasis on the need to identify and address clinic operation problems to improve patient accessibility and clinic bookings.
Encouragement for working on the business (00:05:16) Encouragement to spend time each week working on the business to avoid uncertain clinic income and ensure a thriving clinic despite external economic factors.
BEST MOMENTS
"We are slowly but steadily improving their clinic, the running of the clinic, the marketing of the clinic, and their services, etc. We're doing it in baby steps, so there's no overwhelm, no massive cost implication."
"I'm all about solutions. I just want to wave my magic wand and make all your problems disappear. I want to make sure that you have got a thriving clinic, no matter what's going on in the economy or what's going on around you."
**VALUABLE RESOURCES
LINK TO THE OSTEO FIX PAGE-**https://gillywoodhouse.simplero.com/page/333535
Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this engaging episode of the Osteobizness Podcast, presenter Gilly Woodhouse and American business coach Carrie Richard delve into the essence of courage. Together, they unravel the concept that courage isn't just about grand heroic acts but also about confronting everyday fears and challenges. Through a practical exercise, Carrie helps Gilly challenge her limiting beliefs, demonstrating how to reframe thoughts to foster courage. Gilly recounts a personal anecdote of a helicopter flight, illustrating the shift from fear to excitement and the value of trust and surrender. The episode wraps up on a hopeful note, with both speakers reflecting on the idea that things often work out, perhaps not as planned, but for the best. Their conversation is a testament to optimism and the power of a courageous mindset in business and life.
Courage and Fear (00:00:25) Discussion on the concept of courage, the brain's natural tendency for survival, and the challenges of facing fear.
Overcoming Self-Doubt (00:13:19) A guided exercise to challenge self-doubt and reframe negative thoughts to foster courage and action.
Turning Fear into Excitement (00:21:43) Anecdote about turning fear into excitement, highlighting the potential for a shift in mindset to overcome fear.
What if it all works out? (00:25:30) Discussion on the positive perspective and the question "what if it all works out?"
BEST MOMENTS"Because our brains are actually created wired for survival, so we have this negativity bias... we are actually wired, courage is not our go-to."
"I remember the day I pressed the button on my first email to go out, I actually felt like physically jumping off a cliff."
"And I remember my overarching mission, and that keeps me going when I have any of those wobbly moments."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this insightful episode of the Osteobizness Podcast, host Gilly Woodhouse, an esteemed author, speaker and award-winning business coach, delves into her dedication to the field of osteopathy. With a sprinkle of Goethe's wisdom, Gilly invites her audience to join the conversation on elevating the profession.
The commitment to supporting osteopathy (00:00:24) Jilly Woodhouse shares a quote from Goethe and expresses her commitment to supporting the osteopathy profession.
Reflecting on improvements and changes (00:02:03) Jilly Woodhouse invites listeners to share their thoughts on how to improve the profession and considers making changes or improvements.
Closing remarks (00:03:23) Jilly Woodhouse thanks listeners and encourages them to like, follow, and subscribe for more tips and strategies for building a thriving practice.
BEST MOMENTS"I love this quote from Goethe: 'Until one is committed, there is hesitancy, the chance to draw back.' It gives me permission to think bigger and to explore what else I might do with my time on this planet to support you and the wider profession."
"I really feel ready to step up and serve you even more, even better, and with even bigger ideas. Your thoughts might well nudge me towards one direction rather than another."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
If I could wave my magic wand, what would you want?If you'd simply like me to wave my magic wand over your clinic and transform that, pop yourself in my diary here bit.ly/gillydiary, tell me what you want and let's do it!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this instalment of the Osteobizness Podcast, presenter Gilly Woodhouse deliberates the perils of heeding the advice of numerous business mentors and the enticement of grandiose pledges that can culminate in onerous financial obligations. Gilly recounts investing substantially in business growth and operational management without realising the anticipated outcomes, culminating in fiscal pressure. Osteobiz champions a straightforward, osteopathy-centred business framework that underpins specific objectives, underscoring the significance of practical and sustainable tactics for clinic profitability and manageable workloads. The episode underscores the necessity for discernment in business coaching and offers insights into implementing effective operational systems and marketing strategies.
The lesson learned from investing in coaches and systems (00:01:32) Gilly shares a personal experience of investing in people, coaches, and systems until going broke, emphasising the importance of simple and streamlined business models.
The simple osteo-based framework for business goals (00:02:54) Gilly introduces a simple osteo-based framework to support specific business goals, including improving operational systems, targeted marketing, and exploring extra revenue streams.
Conclusion and call to action (00:04:12) Gilly concludes the episode and encourages listeners to like, follow, and subscribe for more tips, ideas, and strategies for building a thriving practice.
BEST MOMENTS"It feels extremely vulnerable to fess up to and share, but it's true."
"Don't get caught up with huge promises that if you invest tens of thousands, implement massive changes, bring in complex systems, then you can swan off and swank around on the beach."
"Sure, the first few weeks are a push to begin with, but once a few simple strategies are in place, they hum along in the background and everything works sweetly."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse explores the intersection of personal health and business management. She shares their struggle with a recent illness, its effect on their energy, and the subsequent impact on their osteo business. They emphasize the importance of having contingency plans for unexpected health issues, including decision-making protocols and documented procedures. The conversation also touches on the support from their team and the success of their practice despite health setbacks. Another guest briefly underscores the value of fresh air for recovery, suggesting a gentle walk as a beneficial activity.
Personal Health Challenges (00:00:27) Gilly discusses their personal health challenges, including past illnesses and experiences with COVID-19.
Business Continuity Planning (00:05:30) Gilly raises the importance of having strategies in place for unexpected illness or incapacitation and discusses the need for a designated decision-maker and operational protocols.
Creating a Digital Clinic Handbook (00:07:15) Gilly highlights the value of a digital clinic handbook for private clients, detailing procedures for various scenarios, including the principal's absence and emergency situations.
BEST MOMENTS"I was still crying all the time; my energy was so depleted, and I wasn't sure if I'd ever feel invincible again."
"Goodness me, it really hurt actually, but I do feel a bit freer, and hopefully, this cough is going to stop keeping me awake all night."
"The whole point of me having a right old moan now is just to get you thinking about your business if you were unexpectedly ill or incapacitated in some way."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this Osteobizness Podcast episode, presenter Gilly Woodhouse discusses the importance of goal-setting and relationship-building for osteopathy associates. Gilly emphasises clarity in career aspirations, suggesting vision boards for goal visualisation and strategic planning for future success. They advise researching potential clinics' cultures and aligning personal values with the employer's practices. The conversation covers different clinic environments and the necessity of confidence in patient care. Gilly underscores the value of communication with principals for professional growth and effective patient management. Associates are encouraged to choose positive work environments and continue their education in osteopathy.
Choosing the Right Clinic (00:05:07) Considerations for choosing a clinic based on culture, structure, and work style preferences.
Confidence and Patient Care (00:09:23) Discussion on confidence levels, managing the patient journey, and the importance of clear communication in patient care.
Patient Treatment Plans and Booking (00:20:37) The importance of treatment plans, booking appointments, and accommodating patients' schedules for effective care.
BEST MOMENTS"You might like to do a vision board. I find that works really well for me, so I've got real clarity as to what I want to bring into my life over the next few years."
"So that is not giving really great patient care. It's not giving it to them. This lady was fully happy to be guided, to be booked back in, to make sure she was well again."
"Phrase it as at the best times for them, at a booking at a time to suit you. It might be a mum will take a 2:00 slot because she's on her way to collect the kids and she can do a nice round trip."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse, award-winning business coach, discusses the key role of clinic principals in fostering a positive environment and building strong relationships within their clinics. She emphasises the need for clear leadership, alignment with the clinic's core values, and strategic hiring to attract and retain a great team. Gilly also highlights the importance of mentoring, effective interviewing, and supporting new graduates' transition into the clinic, addressing their desires for a supportive community and financial security. Practical tips like scheduling new associates in advance, using quality team images, and creating a clinic handbook are shared.
Core Values and Vision (00:04:21) Importance of knowing and aligning with core values, vision, and mission to attract and retain a great team.
Principle's Role and Support (00:26:16) The importance of guidance and support for associates, as well as the potential negative impact of neglecting their mentorship.
Understanding the Needs of New Graduates (00:28:42) Insights from new graduates, including their desire for mentorship, a supportive environment, and financial security.
Advice for Principals and Associates (00:31:18) The importance of delivering on promises and providing support, as well as a message for associates.
BEST MOMENTS "Leadership is not a dictatorship; it's about having a two-way dialogue with everyone in the team."
"Start with knowing what you stand for and what you want your clinic to stand for in your community; that's so important."
"It was a particular worry to them about earning enough money to feel secure that they could pay their bills."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse, an award-winning business coach and osteopathy advocate, is joined by Jerry Draper-Rodi, Associate Professor at the National Council for Osteopathic Research. The discussion centres around the importance of osteopathy, its benefits, and the latest research in the field. Both guests share their insights and experiences, aiming to educate listeners and promote the practice of osteopathy.
Practice Based Research Network (00:03:13) Jerry explains the concept and history of Practice Based Research Networks (PBRNs).
Compensation and Time Commitment (00:08:38) Jerry discusses compensating members for time commitment and the development of an app/plugin to assist in data collection.
Impact of Evidence on Recruitment to Osteopathy (00:20:35) Jerry explains how evidence could impact recruitment to the osteopathy profession, particularly among young students.
Engaging Osteopaths in Research (00:25:19) Description of a project to integrate research into clinical work and the positive response from osteopaths.
Joining the Research Network (00:29:51) Instructions on how osteopaths can register to be part of the research network and the benefits of membership.
BEST MOMENTS"We don't do research just for the sake of doing research, but really that it is going to help us in providing care to patients."
"If we think about our profession and we want to make it future-proof, it's very difficult to do it with no evidence."
"It's lovely to have a team that works really well; I have to say, it's a pleasure to be part of it."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse who specialises in supporting osteopaths, chiropractors, acupuncturists, and clinic owners discusses the hesitations and experiences of their clients and potential clients with business coaching. Gilly offers insights into the crucial aspects to consider when selecting a business coach to enhance the operations and success of a clinic. The episode serves as a guide for healthcare professionals in the complementary medicine field looking to improve their business acumen and clinic performance.
Experiences with Business Coaches (00:00:04) Gilly shares examples of poor experiences with business coaches and their impact on clinic owners.
Educating Students on Business (00:01:35) Gilly discusses visiting schools to educate students on their upcoming working life and open the floor for questions.
Offering Assistance (00:04:47) Gilly offers assistance and encourages reaching out for help.
BEST MOMENTS
"I'm quite shocked by how poor much of this so-called business coaching seems to be."
"You weren't taught how to run a successful business whilst you were studying, and frankly, you probably couldn't have taken much more information in at that point anyway."
"Do they get as excited about your success as you do?"
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of Osteobizness, host Gilly Woodhouse, an award-winning business coach, shares her essential Osteobiz Framework for running a successful osteopathy clinic. She emphasises the importance of mindset, marketing, management, money, and model, drawing from her global experience. Gilly discusses the power of positive thinking, strategic marketing through various channels, and the significance of clear communication. She provides real-life examples of osteopaths who have thrived by following the framework outlined, highlighting the effectiveness of social media and the need for efficient clinic management.
The membership is currently OPEN until Thursday 14th March! Find out more here.
Mindset (00:00:24) Importance of positive mindset, strategic thinking, realistic goals, setting boundaries, and aligning core values with business.
Facebook as a Human Search Engine (00:23:25) Importance of optimizing Facebook for professional visibility and contact with potential patients.
Patient Testimonials and Evergreen Content (00:26:52) Utilizing evergreen content and patient testimonials for effective online marketing.
Business Building Support (00:40:24) Emphasizing collaborative business building support and avoiding overwhelm.
BEST MOMENTS"Our objectives in our online marketing are greater visibility, connection with your community, engagement with them, starting conversations so they get to know, like, and trust you, and serving them genuinely as a community."
"A lot of people are charging Primark prices for Prada expertise, which I believe needs sorting out. You must know what your overheads are and price yourself correctly."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, presenter Gilly Woodhouse explores Nicola's transformative journey with the Osteobiz coaching programme. Initially sceptical, Nicola experienced a significant shift, gaining not only relief but also newfound confidence through the programme's support. The episode delves into the programme's effectiveness in fostering clinic growth and enhancing Nicola's professional well-being.
Need help to boost your clinic growth? Book a free healthcheck with Gilly here.
Overcoming Overwhelm (00:01:31) Nicola's struggle with overwhelm and exhaustion and her decision to seek support from the Osteobiz coaching program.
Confidence and Excitement (00:03:37) Nicola's transformation from overwhelm to confidence and excitement about her clinic's growth.
Closing Remarks (00:04:14) Gilly Woodhouse's closing remarks and encouragement to follow her channels for more tips and strategies.
BEST MOMENTS"What she really wanted was some hand-holding through a process which actually led to a great result."
"Now she felt no overwhelm whatsoever and instead felt much more confident and really, really excited about the next stage of her clinic growth."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, presenter Gilly Woodhouse and guest Caroline explore active patient management for osteopaths. They concentrate on challenges encountered by new graduates, especially in rebooking patients and providing optimal service. Caroline recommends the importance of clear communication, establishing a structured treatment plan with consistent follow-ups, setting realistic expectations, and creating a supportive environment for patients. She emphasises the importance of building a collaborative relationship with patients and sustaining support beyond initial treatments, providing essential tips for osteopaths looking to improve their patient management skills.
Need help to boost your clinic growth? Book a free healthcheck with Gilly here.
Explaining the Diagnosis and Treatment Plan (00:03:20) Caroline emphasises the need to explain the diagnosis, treatment plan, and the expected number of visits to the patient.
Setting Patient Expectations (00:08:25) Caroline and Gilly discuss the importance of helping patients understand the journey ahead, managing their expectations, and addressing their concerns.
Standalone Appointments (00:11:25) Caroline explains when a standalone appointment may be appropriate, such as for minor issues or emergency concerns.
Follow-Up and Ongoing Support (00:20:02) Caroline emphasises the importance of providing ongoing support, addressing patient concerns, and offering reassurance.
BEST MOMENTS"We always have to have a plan. It may be that you decide to change the plan further down the line when new information emerges."
"Rather than people feeling ripped off, they think, 'Oh, we're understanding a health process.'"
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse, business coach and advocate of osteopathy, discusses the challenges clinic owners face in creating successful practices. She criticises the overwhelming and expensive courses flooding the market, advocating instead for a practical, customised framework to help clinics become busy and profitable. Gilly programs offer hands-on support and quick, tangible results for those chossing to work with her. She invites clinic owners to reach out for personalised guidance to improve their clinic's performance.
Need help to boost your clinic growth? Book a free healthcheck with Gilly here.
Framework (00:00:24) Gilly discusses the need for a clinic framework for success and criticises unnecessary courses and information overload.
Tailored Coaching (00:01:30) Gilly emphasises the importance of personalised coaching and avoiding generic, over-the-top coaching styles.
Immediate Impact (00:02:41) Gilly highlights the potential for rapid shifts and changes in clinic performance through intention and practical support.
BEST MOMENTS"Everyone's got different hopes and dreams and goals, so please avoid the cookie-cutter style, rah-rah-rah shouty, over-the-top coaches who promise you the earth."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse, a business coach and advocate for osteopathy, discusses how she assisted Sarah, a clinic owner, in enhancing her business. Sarah's clinic was grappling with issues such as underused staff and rooms. Gilly offered a strategy to streamline operations and put into place online marketing tactics. These measures resulted in a surge in appointments, improved efficiency, and elevated profits, demonstrating the advantages of specialist advice in augmenting clinic performance.
Need help to boost your clinic growth? Join the waitlist to be the first to know when the doors open.
Sarah's Concerns (00:00:25) Sarah's concerns about underutilized team members and clinic rooms, and the potential impact on revenue and profit.
Sarah's Plan (00:01:28) Sarah's decision to invest in growing her clinic, seeking a straightforward plan of action, and the positive attitude she brought to implementing the plan.
Improving Clinic Operations (00:02:55) Discussion of streamlining clinic operations, enhancing revenue streams, and implementing online marketing strategies to increase visibility and attract new patients.
Results and Future Plans (00:04:30) The positive outcomes of the implemented strategies, including increased bookings and profits, and future plans for publishing a book and creating a digital clinic handbook.
BEST MOMENTS"Sarah reported rather excitedly that her previously quiet massage therapist had received nine new bookings straight away."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, podcast host Gilly Woodhouse discusses the case of Bob, a struggling clinic owner. Bob's clinic was losing patients and income, leading to stress and a lack of interest in his work. He faced administrative challenges and was hesitant to follow up with patients for fear of being intrusive. The episode highlights the importance of seeking expert help to address business issues and implement new strategies. Did Bob turn his clinic around?!
Need help to boost your clinic growth? Book a free healthcheck with Gilly here.
Bob's Clinic Struggles (00:00:27) Bob's clinic struggles with declining patient numbers, financial worries, and lack of organisation.
Bob's Mistake (00:01:29) Bob's mistake lead to burnout and financial concerns.
Expert Help Offer (00:02:55) Gilly offers expert help to clinic owners to create a plan of action and achieve desired outcomes, emphasizing the value of seeking support.
BEST MOMENTS"His income was reducing, which was keeping him awake at night."
"He was starting to fall out of love with his work."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse recounts their personal growth journey from a shy individual with low self-confidence to someone who embraces opportunities with bravery. They discuss their childhood struggles with shyness and how they were perceived as lacking confidence. A turning point came when they joined an art class and were challenged to draw Sean Connery. Despite initial doubts, they succeeded with the teacher's encouragement. Gilly then describes a moment that highlights the importance of overcoming fear and seizing the moment for personal empowerment.
Need help to boost your clinic growth? Join the waitlist to be the first to know when the doors open.
Confidence and Fear (00:00:02) The speaker reflects on childhood shyness and fear of making mistakes, leading to a lack of confidence.
Exploring and Building Confidence (00:02:15) The speaker shares experiences of exploring new opportunities, moving to different places, and gradually building confidence.
Art Class and Overcoming Limitations (00:03:21) The speaker describes attending an art class, initially feeling unsure, but learning to draw with a new perspective and overcoming self-imposed limitations.
Meeting Sean Connery (00:06:31) The speaker recounts a unique art assignment involving drawing a picture of Sean Connery and the subsequent opportunity to meet him and ask for his autograph.
Seizing Opportunities (00:11:00) The speaker shares the internal struggle and ultimate courage in seizing the opportunity to approach Sean Connery for his autograph.
BEST MOMENTS"It was really fascinating and it was really good to go and explore and play, actually explore my creative side and just play."
"When I took my drawing and turned it around the right way, I was like, 'Oh my God, it's a picture of Sean Connery. I did that. That's amazing.'"
"It was a lesson that day that we have opportunities, we have forks in the road, and if we listen to our crazy old mind, it'll talk us out of things sometimes."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, Gilly Woodhouse shares key strategies for running successful osteopathy clinics. She advises clinic owners to allocate weekly time for business development, delegate minor tasks, plan marketing in advance, and maintain a clear focus on long-term goals. Gilly also underscores the importance of leadership in uniting the team with a shared vision and fostering a positive work environment. Her insights are drawn from her extensive experience in supporting clinic owners, aiming to help them avoid burnout, increase efficiency, and ultimately grow their practices.
Take the stress out of creating content for your social media platforms - let us do it for you: https://gillywoodhouse.simplero.com/page/226236
Time Management and Delegation (00:00:23) Clinic owners set aside time to work on the business, delegate £10 tasks, and plan marketing in advance.
Marketing Strategies (00:01:49) Clinics plan marketing in advance, promote each team member and modality, and use a mixture of original and curated content.
Team Leadership and Motivation (00:04:56) Bringing the team together with a shared vision, gratitude, and praise, and offering useful CPD sessions and social events.
BEST MOMENTS"These £10 tasks could be delegated to team members or outsourced to a personal assistant, which keeps the principal's attention on the strategic work which cannot be done by anyone else."
"Bringing the team together with a shared vision as to where the clinic is going, what the goals are, and how vital each team member is in achieving them really does help."
VALUABLE RESOURCESAre You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteobizness Podcast, host Gilly Woodhouse speaks recounts her challenging journey, which began with learning online marketing in 2009 and took a dramatic turn when her son suffered heart failure and a stroke, necessitating a move back to the UK. She discovered her passion for osteopathy whilst her son was receiving treatment, she was working part-time and realised many osteopaths struggled to attract patients. This led her to combine her coaching skills with her love for osteopathy, helping clinic owners grow their practices. She stresses the value of seeking external guidance and shares success stories from those who've followed her strategies. The episode ends with an invitation for clinic owners to dream big!
Book a call with Gilly here and find out how quickly you can transform your clinic: bit.ly/gillydiary
The journey of adversity and discovery (00:00:22) Details Gilly's personal journey, including her son's health crisis and her introduction to business coaching.
Decision-making and career path (00:02:42) Gilly's contemplation between offering online cookery lessons or teaching business development and marketing to osteopaths.
The impact of coaching and support (00:04:00) Reflects on the importance of outside perspective and coaching in finding fulfilment and success in business.
Success stories and the importance of seeking support (00:05:39) Highlights the positive impact of coaching on clinic owners and emphasises the importance of seeking support earlier.
BEST MOMENTS
"Something ignited within me as I spoke with delegates on the cranial courses we delivered. I noticed a common theme: they were all saying things like, 'I just don't know how to keep getting more new patients because I keep making them better and off they go.'"
"I kept thinking about those wonderful osteopaths too, who didn't know how to connect with and easily attract more people in pain so that they were kept busy and even more patients were helped back to health."
VALUABLE RESOURCES
Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse shares their personal journey of exploring various forms of art, including cooking and painting. They discuss their successful cooking business in Athens and their newfound interest in painting. The speaker also introduces the idea of selecting words for the year to stay focused and motivated, revealing their chosen words: align, amplify, and abundance.
Find out how you can ensure business growth and success here.
Exploring Different Forms of Art (00:00:02) Gilly discusses their personal journey in exploring different forms of art, including cooking and painting.
The Gathering: A Morning of Art (00:01:26) Gilly talks about participating in an art gathering with friends, where they spend the morning doing their art.
Choosing Words for the Year (00:02:42) Gilly shares their practice of choosing words to focus on for the year and encourages listeners to do the same. They discuss their three chosen words and the significance behind them.
BEST MOMENTS
'It's quite a nice idea to think about what your main focus is and then put that in the diary every week or every day. Keep seeing it and keep coming back to it, keep staying grounded in that word.'
VALUABLE RESOURCES
Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse discusses her work with "Osteobiz Fix-ers" and emphasises the significance of setting boundaries to avoid overwhelm. She shares valuable advice from her colleague, Liz Coffey, about the importance of being courageous, engaging in clear conversations, and consistently maintaining boundaries. The conversation also delves into the significance of gratitude and clarity in life. Liz's recommended brain dump exercise for managing overwhelming thoughts and tasks is highlighted as well.
Find out how you can ensure business growth and success here.
Setting Boundaries and Planning for the Future (00:00:02) Gilly discusses the importance of setting boundaries and creating a long-term plan for the upcoming year and beyond.
Avoiding Overwhelm and the Three C's (00:01:08) Gilly shares advice from colleague Liz Coffey on avoiding overwhelm, including being courageous in setting boundaries, having clear conversations, and being consistent.
Brain Dump Exercise to Manage Overwhelming Thoughts and Tasks (00:05:42) Gilly explains a brain dump exercise suggested by Liz Coffey to manage overwhelming thoughts and tasks
Gratitude and Clarity (00:05:20) Gilly talks about the importance of gratitude and clarity in knowing what one wants in life, and mentions a brain dump exercise suggested by Liz to manage overwhelming thoughts and tasks.
BEST MOMENTS
'How do you want to do life? What state do you want to be in?'
VALUABLE RESOURCES
Take the Clinic Success quiz!
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteo Business Podcast, award-winning business coach Gilly Woodhouse, discusses the issue of uneven workload distribution in osteopathy practices. The conversation, originating in the "Osteopathy Works" Facebook group, explores solutions such as social media marketing and team collaboration. Gilly emphasises the importance of visibility for all team members and suggests consistent marketing efforts and training to attract more patients and balance the workload.
2024 YOUR BEST YEAR YET! Join the FREE Webinar.
The principal being busy while the team is not (00:00:21) Discussion about the problem of the principal being busy while the team is not and potential solutions, including social media marketing and team collaboration.
The importance of marketing specific team members (00:04:50) Emphasizes the need to market specific team members to increase visibility and attract more patients to the clinic.
Consistent marketing efforts and training for the team (00:05:58) Encouragement to consistently market the clinic and the importance of providing training to the team to enhance their marketing skills.
BEST MOMENTS "We need to be marketing specific team members."
"People coming in need to feel confident about who they're going into a room with."
VALUABLE RESOURCES
2024 YOUR BEST YEAR YET! Join the FREE Webinar.
CONTACT METHODhttps://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the Osteo Business Podcast, award-winning business coach Gilly Woodhouse discusses the importance of long-term planning in the field of osteopathy. She shares her journey of supporting osteopaths and emphasises the significance of setting long-term goals, sharing their success story of transforming clinics in just one quarter. Encourage listeners to dream big, Gilly offers guidance and resources for planning their futures.
2024 YOUR BEST YEAR YET! Join the FREE Webinar.
Long-term Planning and Setting Goals (00:00:22) The importance of looking beyond the next year and setting long-term goals for a successful osteopathy business.
Personal Journey and Overcoming Doubts (00:01:25) Gilly shares her journey of starting to support osteopaths in clinics and overcoming self-doubt and fears.
Impact and Growth (00:02:51) Gilly discusses the growth of her business, working with numerous clinics, and the positive impact she has made in the lives of her clients.
BEST MOMENTS"I now feel really confident. This process is very motivating for every part of my life."
"You just have to believe in yourself, your determination, and your own brilliant abilities."
VALUABLE RESOURCES
2024 YOUR BEST YEAR YET! Join the FREE Webinar.
CONTACT METHODhttps://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this episode of the OsteoBizness Podcast, coach Gilly Woodhouse discusses social media marketing strategies for osteopathy businesses. She emphasises the importance of authenticity, personability, and clear messaging in online marketing. Gilly suggests using compelling visuals, showcasing the business's character and values, and creating engaging content. She also advises defining a target audience and addressing their specific needs. Gilly acknowledges that creating content can be challenging but encourages practitioners to simplify their messages and focus on educating potential patients about the benefits of Osteopathy.
Take our Free Scorecard today to discover your biggest opportunities for rapid revenue growth.
The importance of using attractive and compelling visuals (00:00:23) Utilising appealing visuals on platforms like Facebook and Instagram to maximise engagement and connection with potential clients.
Different types of content that can be shared on social media (00:07:48) Exploring various types of content, such as blogs, videos, case studies, tips, and more, to keep the social media page engaging and interesting.
The importance of educating potential patients (00:11:49) Discussing the need to educate and inform potential patients about osteopathy, including defining the target audience, providing information about the benefits of treatment, and addressing frequently asked questions.
Using questions to engage potential patients (00:14:43) Highlighting the effectiveness of using questions to connect with potential patients, understanding their complaints and symptoms, and turning those questions into attractive memes, blogs, videos, or newsletters to engage and educate the audience.
BEST MOMENTS
"Your logo doesn't use its hands on patients, you do."
VALUABLE RESOURCES
Take our Free Scorecard today.
CONTACT METHODhttps://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse emphasises the importance of investing in business skills for clinic owners. She provides nine reasons why this investment is highly beneficial. From staying updated with social media and system changes, to continuously learning new skills and networking with other professionals, running an efficient clinic comes from learning effective goal planning, team and time management, and creating a clinic that is loved by the community.
Find out how you can ensure business growth and success here.
Keeping Up to Date (00:00:03)
Learning New Skills (00:01:25)
Mixing and Masterminding with Others (00:02:46)
**Enhancing Patient Experience (00:03:57)
Improving Business Operations (00:05:12)
Building a Strong Reputation (00:06:28)
Adapting to Regulatory Changes (00:07:43)
Expanding Professional Network (00:08:59)
Gaining a Competitive Edge (00:10:14)**
BEST MOMENTS
'Creating a gorgeous clinic with a warm environment and a good feeling when people come in the door helps them to come back again and again.'
VALUABLE RESOURCES
https://gillywoodhouse.simplero.com/page/333535
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, award-winning business coach Gilly Woodhouse discusses the problem of procrastination and offers practical advice on how to overcome it. Procrastination often stems from the fear of being overwhelmed, the fear of imperfection, and the fear of outshining others. To tackle these fears, Gilly suggests breaking down goals into smaller tasks, accepting imperfection, and focusing on personal growth rather than comparison. Gilly also provides practical steps to overcome procrastination.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
Overcoming Procrastination (00:00:03) Discussion on the reasons why we might hold ourselves back from being successful, such as fear of burden, disloyalty, feeling flawed, and the fear of outshining others.
Tips for Reaching Goals (00:01:47) Tips on how to reach our goals, including getting clear about what we want, setting standards for ourselves, utilising resources, celebrating milestones, setting triggers, and overcoming inner blocks.
The Role of an Accountability Buddy (00:03:36) Gilly's personal experience with starting projects but struggling to finish them, and how having an accountability buddy helps them stay on track.
BEST MOMENTS
"Noting down those sparks of an idea when they're calm is good because otherwise like that butterfly they can just float away and then you can't remember what it was."
VALUABLE RESOURCES
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, award-winning business coach Gilly Woodhouse discusses the importance of patient experience in osteopathy. She shares a personal story about her friend Vicky, who was left feeling abandoned and fearful after an unsatisfactory treatment for acute back pain. Gilly emphasises the need for clear communication and guidance in osteopathic treatments. She also challenges the assumptions about osteopathy pricing, arguing for a fair exchange of value between patients and practitioners. She advocates for patient education and the provision of exercises, advice, and guidance to maintain health.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
The shocking patient experience (00:00:24): Gilly shares a personal story about her friend Vicky's experience with an osteopath and highlights the importance of improving the patient experience in osteopathy.
Beliefs and assumptions about osteopathy (00:03:15): Gilly discusses the assumptions that osteopathy should be available to all, shouldn't cost much, and shouldn't involve a series of treatments. She counters these beliefs and emphasises the need for fair pricing and a fair exchange of value between the practitioner and patient.
Delivering impeccable value and service (00:05:19): Gilly emphasises the importance of delivering excellent value, expertise, and care to patients, ensuring they stay in the best health possible. She discusses the fear of charging for services and highlights the value of providing the best solution to the patient's specific problem.
BEST MOMENTS
"I actually felt abandoned and not guided nor cared for."
VALUABLE RESOURCES
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse talks to Laura Hathaway, an osteopath and inventor of the Scar Wand, and discusses her invention and its benefits. She explains how the Scar Wand improves the appearance and texture of scars, and shares examples of its effectiveness. Laura also shares their experiences of the positive results, such as improved mobility and decreased discomfort, and the benefits of integrating this scar work into treatment protocols and use of the Scar Wand for other conditions, such as plantar fasciitis. Laura reveals that she has also developed a complementary cream!
How to connect with Laura:
Instagram: @the_scarwand
thescarwand.com
info@thescarwand.com
Get 15% off the scar wand as a listener of Gilly's podcast!
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
The Scar Wand Invention (00:01:05) Laura explains how she came up with the idea for the Scar Wand and discusses the process of scar formation.
How the Scar Wand Works (00:04:15) Laura explains the purpose and function of the Scar Wand in improving the appearance and texture of scars.
The Scar Wand Cream (00:11:42) Laura discusses the cream she developed to complement the use of the Scar Wand and explains its benefits.
BEST MOMENTS
"How can you have a scar for 15-20 years and not touch that scar and still have numbness and discomfort and all of this stuff that no one associated with their scar?"
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this episode of the Osteobiz Podcast, host Gilly Woodhouse interviews Sheren Gaulbert, a former chronic pain therapist turned clinician coach. They discuss Sheren's journey, the issue of clinician burnout, and the importance of self-care and setting boundaries within the healthcare profession. Sheren shares her insights on recognising burnout symptoms, the need for work-life balance, and her experiences helping therapists overcome burnout. She also introduces her 30-day workshop, "The Embodied Clinician," designed to reduce burnout and incorporate healthy practices into daily life. The episode concludes with a discussion on the significance of compassion and patient individuality in healthcare.
Get Sheren's Free Checklist Here!
Visit Sheren's website.
Find out more about The Embodied Clinician HERE.
To see if it's a good fit for you, book in to speak to Sheren here.
Find Sheren on Instagram: sheren.health
Recognising symptoms of burnout (00:11:56) Brief mention of exhaustion as a common symptom of burnout, leading into a discussion on the need for self-care.
Creating Rituals and Personal Space (00:16:47) Advice on creating rituals at the end of the workday for self-care, reflection, and relaxation, as well as the importance of having a dedicated workspace and personal space when working from home.
The mask of happiness (00:24:18) Discussion about a client who had been wearing a mask of happiness but was actually feeling resentment underneath.
The illusion of social media and presenting our best selves (00:44:27) They highlight the tendency to only show the positive aspects of life on social media, and the importance of recognising that everyone has their own struggles and imperfections.
The embodied clinician program (00:48:39) Sheren discusses her program for clinicians, including group support and a Facebook group for sharing experiences and wisdom.
KEY MOMENTS00:10:52, "If we're getting burnt out because we're taking their problems home with us, then we're not going to serve the next person better."
00:29:08, "If we don't care for ourselves, if we don't have our own values met, and we're not engaging in a life that holds meaning for us away from work, then we do not show up at work for our patients very well."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
Find Gilly on Instagram
gilly@osteobiz.com
Find Gilly on Facebook
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
This show was brought to you by Boost and
In this podcast episode, Gilly Woodhouse, a business consultant, discusses the current trends and challenges in the healthcare industry, specifically focusing on clinic owners. Gilly observes that post-COVID anxiety, fluctuating patient bookings, and a tendency for quick fixes are some of the key challenges faced by clinic owners. Additionally, there has been an increased demand for private healthcare, which has resulted in rising operational costs.
To adapt to these changes, Gilly has made some strategic decisions. They have discontinued a particular program and are now planning to introduce new, intensive courses in January 2024, specifically designed to address the issues faced by clinic owners. Gilly emphasizes the importance of staying alert to industry shifts and being aware of the current state of one's business.
To be the first to hear about the tailored new program Diagnostic Days, join the waitlist here: https://gillywoodhouse.simplero.com/page/329802
The post-COVID anxiety and patient bookings [00:00:03] Discussion on the anxiety experienced by business owners and the disparity in patient bookings in different clinics.
The increase in demand for private healthcare [00:01:45] Exploration of the rising demand for private healthcare due to long waiting times for routine appointments.
Diagnostic days [00:03:14] Announcement of diagnostic days to address critical issues in clinics.
KEY MOMENTS 00:01:45 "Sometimes you have to kill the baby."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
In this podcast episode, Gilly Woodhouse introduces Caroline Tosh, an experienced osteopath and counsellor, to discuss how to handle patients with challenging behaviour in a clinic setting. Caroline emphasises the importance of effective communication, observation, and setting boundaries. They discuss various scenarios, such as patients comparing previous treatments, demanding specific treatments, or overwhelming consultations with excessive talking. Caroline provides practical tips on managing these behaviours, including redirecting conversations, acknowledging concerns while fulfilling professional duties, and setting clear action plans. The speakers also touch on dealing with patients who are consistently late and address the importance of prioritising patient safety and well-being. Overall, they emphasise the need for open communication and setting boundaries to maintain a professional and effective treatment environment.
You can reach out to Caroline at admin@severnsideosteopathy.uk.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
Dealing with patients who have challenging behavior in clinic [00:00:23] Caroline shares her insights and experiences on managing patients with challenging behavior in a clinic setting.
Addressing patients who demand a specific treatment [00:08:57] Caroline discusses how to handle patients who insist on a specific treatment based on their past experiences, and highlights the need to consider the bigger picture and explore other possible causes or solutions.
Managing Expectations and Writing Notes [00:15:07] Importance of managing patient expectations, writing contemporaneous notes, and asking about their main concern.
Managing Personal Boundaries [00:24:57] Setting boundaries with patients who ask personal questions about family or share personal information.
Avoiding Political Discussions [00:25:50] Tips for shifting away from hot topics like politics when patients bring them up.
Managing Patient Expectations [00:31:40] Guiding patients on the number of visits needed, action plans, and addressing additional concerns not mentioned initially.
Meeting patients outside of the practice [00:37:59] Sharing personal experience of meeting a spouse who was a patient and cautioning against engaging in romantic relationships with patients.
Dealing with Challenging Behaviour [00:49:08] Caroline Tosh discusses how to handle challenging behaviour in a clinic setting and shares a technique to manage it effectively.
BEST MOMENTS"I just took a deep breath, opened the door, and guided her gently out."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Presenter, Gilly Woodhouse, is joined by guest speaker Ellen Kotze as they discuss the importance of your website. They emphasise the convenience of offering online booking systems for customers to book appointments. Furthermore, Gilly and Ellen delve into the benefits of using Google Analytics to track website performance and gather valuable data on visitor behaviour. Throughout the discussion, they highlight the vital role of maintaining a professional, user-friendly, and up-to-date website to enhance a business's online presence and credibility.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
Self-building a website [00:01:25] Discussion about the pros and cons of self-building a website and the importance of considering design rules and color psychology.
Online bookings and mobile responsiveness [00:06:31] The significance of having online booking options and ensuring mobile responsiveness for easy access and convenience for potential patients.
Importance of clear call-to-action [00:13:09] The need for clear and concise instructions on websites to guide users on what actions to take, such as booking appointments or making purchases.
The role of SEO in improving website visibility [00:22:08] Explanation of how search engine optimization (SEO) helps Google identify your website and improve its ranking on search engine results pages.
The significance of online bookings [00:35:09] Emphasis on the benefits of having online booking capabilities on a website and how it can improve patient satisfaction and business success.
BEST MOMENTS"You need to make sure you really build that know, like, and trust. When they do get there, they will really feel comfortable there, not stressful because they couldn't find parking or got on the wrong bus or whatever it may be. They're comfortable and ready, and yeah, I think that's so important for sure."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse is joined by guest Jim Ruddock - also a member of the Osteobiz Team! This episode delves into the topic of transitioning from being a sole practitioner to owning a larger osteopathy practice. Gilly and Jim discuss the challenges and significance of managing a growing practice, restructuring and organising it for optimal efficiency, seeking assistance and support, and developing a clear vision and streamlined processes. They also highlight the importance of building a strong team, effective communication, leadership skills, and fostering a sense of community within the practice. The episode wraps up with conversations on core values, providing personalised patient care, and addressing the rising demand for natural healthcare.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
Challenges faced by practice owners [00:04:55] Discusses the overwhelm and lack of structure that can occur when managing a larger practice, including the problem of patients always wanting to see the owner instead of associates.
The importance of getting help and restructuring [00:08:20] Highlights the fear and reluctance to invest in help and restructure, despite the time and stress it can save in the long run. Mentions the need to have a team of experts to support the growth of the clinic.
The importance of vision and growth [00:10:38] Discussing the importance of having a clear vision and growth strategy for a successful osteopathy practice.
Leadership and managing a team [00:15:40] Discussing the challenges and responsibilities of leadership in managing a team of practitioners in a clinic.
The leap from individual to group [00:36:48] Discussion on the transition from being an independent practitioner to building a clinic and the responsibilities that come with it.
BEST MOMENTS
"I've been in places where team are very very unhappy and it's like how do you even begin to resolve that?"
"The best clinics I've seen are where they'll say, 'Oh yeah, Bob's gonna set up his own little clinic at home as well as working here,' and that's great. We're supporting him. That's just, I love that because it's very inclusive and you know there's no fear around it's going to steal all our patients."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In this podcast episode, host Gilly Woodhouse welcomes her friend and special guest David Walsh to discuss his personal journey and business experiences.
David shares the significant life event of his wife's passing and the impact it had on him personally and professionally.
He talks about his decision to close his current business and pursue his purpose of inspiring one billion people. He also shares his experiences with refunding clients, taking a stand-up comedy course, and finding clarity and reaffirmation of his purpose. The conversation turns to authenticity in business and the importance of being true to oneself.
David introduces his upcoming program called AMP that helps businesses understand their target audience and develop effective messaging. Overall, the episode explores personal growth, authenticity, and finding purpose in business.
Take David's personality quiz here: https://davidwalshonline.com/quiz
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
THE MOMENT OF LOSS [00:02:32] David shares the heartbreaking moment when his wife passed away and how it affected his personal and professional life.
LIFE CHANGING DECISION [00:09:54]
David decides to close his business and follow a new path after realizing that his current work is not serving him or the greater purpose he feels called to fulfill.
UNLOCKING AUTHENTICITY [00:20:30]
Speaker 3 discusses his personal journey and the two sides of his business: helping people unlock their greatness and helping business owners be more authentic.
HUMOUR IN MARKETING [00:44:15]
Exploring the idea of incorporating humour into marketing to attract and entertain potential clients.
BEST MOMENTS
"It's like a snowball effect, costing you financially and causing immeasurable stress."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In this podcast episode, Gilly Woodhouse and her friend Carri Richard discuss the mindset issues that often affect business owners, particularly those in the healing and coaching fields. They delve into topics such as imposter syndrome, self-belief, and confidence issues, explaining that these are normal feelings that stem from our brain's natural response to stepping out of our comfort zones. They emphasise the importance of reframing these feelings and celebrating achievements to overcome negative thoughts. They also discuss the mindset around marketing and selling, highlighting the importance of serving and valuing one's own services. Overall, the episode encourages listeners to be kind to themselves and recognise their own value.
Carri Richards https://linktr.ee/carririchard
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
BUSINESS MINDSET [00:00:36] Imposter syndrome, self-belief, and confidence issues that affect many business owners.
Choosing the story we tell ourselves [00:04:05] Understanding and reframing the story we tell about uncomfortable sensations and feelings, and recognizing that they are normal and part of the process.
Celebrating Achievements [00:12:55] Discussion on the importance of focusing on accomplishments and celebrating them, rather than dwelling on what didn't happen.
BEST MOMENTS
"It's not even coming from here, it's coming from this reptilian, prehistoric piece of us, and how it comes, it doesn't come in words, it comes in feelings, it comes in sensations."
"Be gentle with yourselves."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In the 100th episode of the Osteo Business Podcast, host Gilly Woodhouse shares her personal story and mission behind guiding osteopaths to grow their clinics. She discusses her son's health struggles and how osteopathy helped him, inspiring her to help more people in pain through her business coaching and marketing strategies. Gilly explains her dedication to the field despite not being an osteopath herself and reveals the story of her son's illnesses and the impact of osteopathy on his health. She expresses her gratitude for the benefits of osteopathy and her desire to reach more families in need.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
PERSONAL STRUGGLES [00:00:21] Gilly shares the story of her son Toby's health struggles, including kidney cancer, heart failure, stroke, and a heart transplant, and how osteopathy helped him.
HELP [00:01:52] Gilly talks about the distress and pain she witnessed in other children at various hospitals and her desire to reach more families and let them know that osteopathy can help alleviate their children's suffering.
MISSION [00:03:58] Gilly explains her mission and purpose to help millions of people in pain by guiding osteopaths in building successful clinics and increasing new patient bookings.
BEST MOMENTS
"Just taking a moment to reflect on our journey. Grateful to mark the 100th episode milestone of the Osteo Business Podcast. It's not just about the numbers, but the lives we're touching and the osteopaths we're empowering."
"My son's story often sparks curiosity. "Why osteopathy?", many ask. Witnessing Toby's health improve significantly through osteopathy, I couldn't help but imagine the countless children in similar situations. That's when I knew I had to reach out to more families."
"A look back at the last 20 years: from Toby's first health scare at 3 months to his heart transplant. Through every challenge, osteopathy has been our constant. This journey has shaped my mission to help osteopaths expand their reach."
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In this episode of the Osteo Business Podcast, host Jill Woodhouse interviews Jo Wildly. Jo shares her journey into osteopathy and her passion for mental health in her practice. She discusses her experience with cranial work and the profound impact it had on her own mental health. Julie also talks about her book, which explores the concept of membrane disorder and its connection to mental health. She highlights the importance of integrating osteopathy into mental health teams and sports teams, and introduces the dimensional model of health and disease. Julie expresses her desire to create a membrane health institute to bring together like-minded practitioners.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYSTRANSITION [00:00:22] Julie discusses her transition from being a scientist to becoming an osteopath and her reasons for choosing this profession.
IMPACT [00:01:22] Julie shares her experience with cranial work and how it affected her mental health, leading her to pay close attention to the mental health of her patients.
TEAMS [00:12:30] Discussion on the role of osteopaths in mental health teams and the need for their inclusion in contact sports teams.
NUROSCIENCE [00:23:54] Julie discusses the lack of focus on studying the packaging of the brain in neuroscience and neurology.
TRANSFORMATION [00:26:32] Julie talks about a patient with severe membrane disorder who experienced significant improvement in her mental health after osteopathic treatment.
BEST MOMENTS
"Did you know that your skull's biomechanics could affect your brain's behavior? It's an incredible link that shows how physical conditions can manifest as mood disorders. It's this fascinating interplay that fuels my passion for osteopathy.
"There's more to mental health than we often recognize. It's not just molecular, it's not just societal. It's a complex interplay of factors often overlooked, like the physical environment of the brain. Let's broaden our perspectives.
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Boost and Bloom.
In today’s episode, Gilly shares the core business functions you need to master in your practice and how they relate to the unique challenges Osteopathic clinics face. Tune in to discover five golden rules to building a thriving practice and growing patient numbers.
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Marketing - attracting your ideal patients, is all about spreading the word through online advertising, social media marketing or referrals. The right marketing strategy is a game-changer for growing your clinic.
- Operations - streamlining your clinic's processes, is all about the smooth functioning of your clinic. From scheduling appointments to managing patient records, everything needs to run like a well-oiled machine.
- Finance - keeping your clinic's financial health in check. Understanding your finances, tracking your expenses and setting a realistic budget can make a huge difference to your clinic.
- Human resources - building a dream team. It’s not just your skills that can make your clinic successful, it’s also the people you surround yourself with. A dream team is essential to creating a thriving clinic.
- Customer service - going above and beyond. Exceptional service goes beyond just treating patients' physical ailments, it’s about creating an unforgettable experience that sets your clinic apart from the rest.
BEST MOMENTS
“If none knows about your clinic then it isn’t going to attract new patients.”
“A smoothly run operational clinic is essential to success.”
“An osteopath's focus should always be on providing the best possible treatment, not on administrative tasks.”
“Automation keeps in touch with patients and allows Osteopaths to focus on what you do best, patient care.”
“Your dream team should be partners in your mission to providing the best care possible.”
“With a strong and motivated team in your clinic, the sky is the limit.”
“Happy patients become loyal patients.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
It’s time to get in early on new social media app Threads. Join Gilly as she explains how you can quickly and easily gain a following and maximise your reach by being an early adopter of Threads. Learn how to move over your Instagram following, share content across multiple apps and why Threads could be another Zuckerberg success.
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
KEY TAKEAWAYS
- Getting in early on Threads is the best possible thing you can do. You will be able to get in front of a lot of people very quickly as the platform is growing rapidly.
- Threads is very easy to join as if you have an existing Instagram account you will be able to transfer across all of you contacts.
- Meta connects Facebook, Instagram and Threads which means sharing between all three platforms is very time-efficient.
- Joining a new social media app early will help to increase your reach as you will be rewarded for the engagement generated by your posts.
- Educate and inform: Keep telling your auduiencer what you do and how you can help them. Sharing past posts from Instagram and help you get a lot of content on Threads quickly.
BEST MOMENTS
“Not every platform is the right place for you to be but it’s important to get in early and see if you can make it work for you.”
“Due to the integration with Instragram you will be able to grow your Threads following very quickly.”
“Threads is likely to be another Zuckerberg success.”
VALUABLE RESOURCES
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard pat.
It’s time to get in early on new social media app Threads. Join Gilly as she explains how you can quickly and easily gain a following and maximise your reach by being an early adopter of Threads. Learn how to move over your Instagram following, share content across multiple apps and why Threads could be another Zuckerberg success.
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
KEY TAKEAWAYS
- Getting in early on Threads is the best possible thing you can do. You will be able to get in front of a lot of people very quickly as the platform is growing rapidly.
- Threads is very easy to join as if you have an existing Instagram account you will be able to transfer across all of you contacts.
- Meta connects Facebook, Instagram and Threads which means sharing between all three platforms is very time-efficient.
- Joining a new social media app early will help to increase your reach as you will be rewarded for the engagement generated by your posts.
- Educate and inform: Keep telling your auduiencer what you do and how you can help them. Sharing past posts from Instagram and help you get a lot of content on Threads quickly.
BEST MOMENTS
“Not every platform is the right place for you to be but it’s important to get in early and see if you can make it work for you.”
“Due to the integration with Instragram you will be able to grow your Threads following very quickly.”
“Threads is likely to be another Zuckerberg success.”
VALUABLE RESOURCES
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard pat
This show was brought to you by Progressive Media
“Digitial will never solve the problem and it should never be used to replace a clinic.” Friend of the show Tim Allardyce joins Gilly to discuss technological changes affecting clinics, the rise of AI and long-covid. Listen in to this insightful discussion between two industry experts covering all things Osteopathy.
Get Gilly's special discounted rate for this essential clinic software, Rehab My Patient: https://www.rehabmypatient.com/register/osteobiz
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
Gilly's special deal to join Tim's Rehab My Patient exercise prescription program: https://www.rehabmypatient.com/register/osteobiz
KEY TAKEAWAYS
- The industry is moving towards a digital-first approach with digital triage and digital interventions as a solution to workforce issues but patients want to see people.
- Software should never replace a clinician but commissioners want digital, and in the future, an AI solution to replace the workforce.
- People motivate you to rehabilitate, going to a clinic and visiting an osteopath for therapy feels good and there is a therapeutic benefit. A digital-first approach will not keep patients accountable or help them make better lifestyle choices.
- Osteopathy offer a range of different treatments and takes a holistic approach to patient care
BEST MOMENTS
“Commissioners and clinicians have differing points of view when it comes to a digital-first approach to patient treatment.”
“The biggest issue in the NHS is the workforce, they simply cannot get the workforce.”
“On the therapy table patients talk to the clinicians and osteopaths can really help to coach patients and help them make lifestyle changes.”
“The risk of AI is not that robots will replace us, it’s that we will become more robotic and lose out creativity.”
VALUABLE RESOURCES
Priority Wait List for Osteobiz Summer School: https://gillywoodhouse.simplero.com/page/294122
Gilly's special deal to join Tim's Rehab My Patient exercise prescription program: https://www.rehabmypatient.com/register/osteobiz
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Tim Allardyce of Rehab My Patient which is an intuitive and easy-to-use exercise prescription software designed by leading physiotherapists. Tim is also the owner of the Surrey Physio Group clinics in South London, Surrey and NE Hampshire.
This show was brought to you by Progressive Media
My superpower is not being an Osteopath. Join Gilly as she reflects on her personal journey from volunteer to the founder of Osteobiz. Discover how you can spot opportunities for growth in your business in today’s episode of the Osteobiz podcast.
Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- A marketing team should be driving leads for the sales team. Removing the marketing is like cutting off the supply of new opportunities for the sales team.
- You cannot operate a business with no staff, massive overheads, huge debt on the books from sales not being followed up and a slow and reticent billing process for clients. It’s essential to think outside of the box in order to streamline and grow your business.
- Business knowledge is not common - often businesses are directionless are they are run by experts in a certain field and not experts in running a business.
- Making people better is what you do but it can mean fewer clients as you solve the needs of the ones you have. The answer is social media marketing and education in your local community.
BEST MOMENTS
“This is such a taste of my time and talent.”
“If something is not working properly, it will drive me mad.”
“It’s important to streamline and make processes more efficient for departments, not removing the department altogether.”
“Launching Osteobizness is the scariest thing I’ve done but I could clearly see what could work better for clinic owners and what could be more efficient. That’s my superpower.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
This show was brought to you by Progressive Media
Emotional Freedom Coach Rory Lemon joins the Osteobiz show to discuss neurodivergence in Osteopathy and its impact on how we as individuals and our traits affect our lives as we react to different stimuli.
Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- “neurodivergent” describes people whose brain differences affect how their brain works. That means they have different strengths and challenges from people whose brains don't have those differences. The possible differences include medical disorders, learning disabilities and other conditions.
- Adversity often comes along psychologically, mentally or physically and that will shape us into the Osteopaths we are today. It’s important to think about neurodivergence and the set of traits we all develop as we react to stimulus. Neurodivergence exists due to neuroplasticity and our experiences and traumas.
- Osteopath mentorship is the training behind a successful practice, implementing systems and processes that help you grow. Coaching is the psychological element behind growing your clinic, what do you want to do, what is your vision and how will you get there.
- To look after your patients you need to look at the long-term backward and treat patients outside of the treatment room by embracing neurodivergence and treating/coaching patients on how to overcome their pain.
BEST MOMENTS
“It all started in my parent's living room.”
“Around 80% of Osteopaths are dyslexic or have some part of their brain that might work slightly differently.
“Neurodiversity is the scope of everything, it’s the spectrum of how we react to stimulus and learn.”
“When you have anxiety it can feel like you're drowning and there’s no way out.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
Link to contact Rory and book in for a chat with him: https://linktr.ee/rorylemonaid
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Rory Lemon is an Osteopath & Emotional Freedom Coach! Rory discovered he was dyslexic in his first year of full-time osteopathic masters studies at 33 years old. Rory has lovingly worked with Osteopathy for many years and also wondered what might be missing from healthcare in the back of his mind, especially where longer-term health conditions were concerned.
Rory is an Emotional Freedom coach, Positive Intelligence coach and mentor in Holistic Health Hygiene self-management techniques and inspires and empowers people to work on their mental fitness and, in turn, act healthily and make the changes necessary for their best possible future outcomes.
CONTACT METHOD
https://linktr.ee/rorylemonaid
See omnystudio.com/listener for privacy information.
Agile changes to your business will better serve your patients and community. Join Gilly as she explains how to achieve smooth and sustainable growth by remaining agile in an ever-changing business and technological environment.
Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Agility is a core component of a successful business and in times of technological change presents lots of opportunities for businesses.
- It’s important to reflect upon your business and uncover the areas that do not work in the current environment. Identify which business assets take too much time and put too much pressure on you.
- Look at all of the expenses in your business and reduce it or ditch it. Periodically strip out unnecessary expenses as these can be the difference in a fine or healthy profit margin.
- Make sure your image, character, values and promise are clear to your potential patients. Communicate how you can help clearly and concisely on your website and in your marketing.
- Monitoring what is happening at the core of your business is essential to staying agile in an ever-changing business environment.
BEST MOMENTS
“More agility in business can save companies from struggling if they are able to adapt to the changing needs of the population.”
“It’s easy to become time-poor when there are so many demands on our lives.”
“Being agile means that you can operate in peak condition.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Have you noticed the huge amount of loud marketing on social media? Join Gilly as she explains how you can cut through the noise and resonate with your target audience with calm and aspirational marketing. Discover how you can take your patients on a journey, appeal to their pain points and show them how their life can improve if only they find a solution to their problem.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Have fun with your marketing but there is a distinct line between being yourself and outrageous, loud and in-your-face marketing.
- It’s important to be specific about who you are targeting with your social media marketing. Get clear about who you are and what type of content your audience actually wants to consume.
- What’s your target audience's main problem? Once you identify the pain your target patient is in and how it’s affecting their livelihood you can resonate with them and speak to their pain points.
- Take your patients on a journey and give them a resolution as far as possible. Speak to your existing patients and find out how they’re feeling now, how their treatment has made a positive impact on their life.
- Calm marketing is about helping your potential patients see a better future once their problem is solved. Marketing should be aspirations and not based on scaremongering.
BEST MOMENTS
“Get clear about your target audience.”
“What’s your audience's main problem?”
“We are all driven by our feelings and emotions.”
“Paint the picture of your audience's journey with you and they will come.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech suppo
See omnystudio.com/listener for privacy information.
In today’s episode of the Osteobiznes podcasts, Gilly welcomes accomplished Osteopath Jody Jakob back to the show for another interview 6-weeks removed from his artificial disc replacement surgery. Hear Jody journey from qualifying in 1979 to a career seeing over 200,000 patients and the lessons learned along the way.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Artificial disc replacement, or total disc replacement, is a type of arthroplasty. It is a surgical procedure in which degenerated intervertebral discs in the spinal column are replaced with artificial disc implants in the lumbar or cervical spine.
- Since graduating in 1979, Jody has completed roughly 200,000 Osteopathy consultations, for 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral”.
- Osteopathy can often be shy about having a relationship with medical and orthopaedic people. Don’t shy aware from forming connections with other professionals, it can increase your own well-being as well as increase referrals for your clinic.
- Chronic pain can cause depression and Osteopathy can help to solve depression as well as fear and anxiety by helping patients' well-being and awareness of issues.
- It’s important for clinic owners to build the brand of their practice instead of just the reputation of the Osteopath. It’s vital for long-term growth to help bring along your associates and allow them to see as many patients as possible so that you can work on your business instead of just in it.
BEST MOMENTS
“I’d rather be in a wheelchair than continue to be in this pain”
“The only time I didn’t have pain was when I was lying down, I learned a lot about chronic pain.”
“Chronic pain became part of my CPD, I learned what it was like to have long-term pain and how depressing it can make people feel.”
“Having medical friends is good for your brand and your business.”
“I graduated in 1979 and since then I completed roughly 200,000 consultations in that time.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. After graduating in 1979, Jody developed his skills by practising and teaching in the UK, benefiting from the exposure to higher standards of practice and proficiency.
For 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral". More than 40.000 patients treated over the years make an impressive curriculum of experience and success. Over the past 10 tears, Jody has tutored and mentored many young Osteopathy students and lectured and promoted workshops for both Osteopaths and other health care providers. Jody's main passion is treating patients, which he has been doing continuously, ever since he graduated.
See omnystudio.com/listener for privacy information.
In today’s episode, broker, investor and founder of Verilo, Joshua Catlett joins the show. Discover how to value your practice and why the marketplace or investors benefits small business. Learn the model Joshua uses to value businesses and how the investment landscaping is changing for private health clinics.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The marketplace for investors largely fluctuates quarterly and as a result of the banks becoming stricter with lending parameters, small businesses are benefiting as fewer funds are available to investors.
- Value the goodwill within your practice separately from the property when selling. Often clinic owners miss out by packaging the business and the property together where there is an opportunity to lease the property back to the investor and generate a residual income.
- To determine the value of your practice you must first understand how much profit the business is able to sustain over time. Typically this is 15-20% of the overall turnover.
- Businesses valued under 200-250k tend to return a 2-2.5x multiple from an investment perspective.
- When selling your practice It’s important to find a broker that you trust and will value your business accurately.
BEST MOMENTS
“A buy-and-build strategy is effectively buying other clients and improving upon them.”
“I was always a much better business person than I was a physician.”
“I’ve seen a large amount of smaller businesses selling quickly as investors cannot access larger levels of funding easily.”
“Lenders are much more happy to lend where an investment includes property.”
“Is your profit number 15-20% of your turnover?”
VALUABLE RESOURCES
https://verilo.co.uk/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Joshua, has over a decades experience in successfully buying, building, and selling private health clinics. He successfully built and exited one of the largest private physio clinic groups in the UK and, as a former health professional, he brings a unique perspective to the business broking industry.
Joshua founded Verilo with the goal of empowering clinic owners to maximise the value of their hard work and successfully navigate the next chapter of their business journey. Through Verilo, clinic owners can look back on their legacy with pride and confidently move forward to new opportunities.
See omnystudio.com/listener for privacy information.
Navigating challenging times can be difficult and often you can be left feeling tired and overwhelmed. In this episode, Gilly shares with you the key to turning tough times into an opportunity for clinic growth. Discover how to work smarter and not harder and learn what is included with The Osteobizness Prosperity Plan.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Work smarter and not harder. Have an actionable plan to direct your clinic to run smoothly and efficiently.
- If your team are busy, happy and thriving, they are unlikely to leave because they feel valued.
- It’s a big decision to bring in a coach to help you grow and develop your clinic but an investment in education and coaching can lead to huge clinic growth.
- Identify new marketing strategies to target new potential patients to your clinic by identifying their needs and speaking to them in a language they understand.
- It’s important to maximise revenue from your existing patients by offering them the services they require and by having a robust system for allowing them to book in future appointments.
BEST MOMENTS
“Often you don’t have someone to turn to when you’re tired and overwhelmed”
“No one wants to make costly mistakes and get it ‘all wrong’.
“Work on your business and not in your business.”
“A prosperity plan will help direct your clinic.”
“Create a strong brand image that patients will be keen to engage with.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Do you know the power of your website? In this episode, Gilly shares with you the structure for a perfect website and how it will transform the journey of potential patients booking an appointment with you.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- A website needs to be nurtured as it grows with new content, testimonials and information
- Why do you need to create a website? Because potential patients are searching for the services you provide. But is your website fit for purpose? Is your website working for your business?
- A website needs to be clear and simple with informative copy and images that correctly represent your clinic.
- Does your website have a friendly face? A successful website will have a clear call to action to book a call, short and concise informational paragraphs and allow the patient to breeze over the website.
BEST MOMENTS
“A website can be the total solution or resolution to your potential patient's problem.”
“A website should have just enough words to reassure the patient that they’re in the right place.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Osteopath Jody Jakob had suffered from low back pain for over three years and had managed until now with osteopathic treatment However, nothing else had worked due to the fact that he had some scoliosis and herniated discs. Two weeks ago he had two replacement artificial discs inserted via his abdomen rather than damaging muscles in his back. This is their story…
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- A lot of people who have surgery have had successful surgeries. Surgeries aren't as invasive as they used to be but there can also be some associated risks with any surgery.
- Artificial disc replacement, or total disc replacement, is a type of arthroplasty. It is a surgical procedure in which degenerated intervertebral discs in the spinal column are replaced with artificial disc implants in the lumbar or cervical spine.
- The biggest risk with a hip or knee replacement is the chance of infection. Infections in hospitals can appear in many ways and will require additional rehab.
- It's important to make personal contact with your patients with face-to-face consultations to break down the barriers of care. Many people will feel much more confident in your services after meeting you and will be much more likely to refer their friends and family to your clinic.
- Osteopaths who do really well and have a really good name can grow quickly in the profession.
BEST MOMENTS
“As a consequence of 45 years of osteopathy and seeing over 200,000 consultations, standing all the time and working long hours, my back just went.”
“I'm able to basically manage my clinic from my bed where I'm spending like 90% of my time.”
“Ultimately your body takes over and just kind of everything meshes together.”
“I've cultivated my contacts in such a way that people trust me and they know that if I can't treat somebody I will refer them to somebody who can.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Tim Allardyce of Rehab My Patient which is an intuitive and easy-to-use exercise prescription software designed by leading physiotherapists. Tim is also the owner of the Surrey Physio Group clinics in South London, Surrey and NE Hampshire.
See omnystudio.com/listener for privacy information.
Tim Allardyce of Rehab My Patient joins The Osteobiz podcast to discuss what’s new in osteopathy, physiotherapy and the healthcare profession. Discover how Rehab My Patient can be a brilliant marketing tool for your clinic and why now is a fantastic opportunity for Osteopaths to grow their practice.
Get Gilly's special discounted rate for this essential clinic software, Rehab My Patient: https://www.rehabmypatient.com/register/osteobiz
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The goal the patient wants to achieve will inform the type of functional rehabilitation programme the patient will need to take.
- Rehab my patient is releasing a brand new version of the app that is even faster and a more intuitive user interface.
- Rehab my patient is a brilliant marketing tool and acts as another contact point between you and growing your patient numbers. The app will promote your clinic and allow new patients to get in contact with you directly.
- There are a lot of opportunities right now. People are struggling to be seen by GPs and hospitals. Theres wait lists of up to 40 weeks to see a physio, so it is important that your clinic is visible and your community are aware of the services you provide.
BEST MOMENTS
“We’ve just uploaded a thousand strength and conditioning exercises to the platform.”
“Rehab my patient is a brilliant marketing tool that can act as the added value you're giving your patient.”
“People are finding that to get help quicker, they’re going to have to pay for it.”
“There are a lot of problems with supply and demand and there's a lot of problems with the workforce within the NHS.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Tim Allardyce of Rehab My Patient which is an intuitive and easy-to-use exercise prescription software designed by leading physiotherapists. Tim is also the owner of the Surrey Physio Group clinics in South London, Surr
See omnystudio.com/listener for privacy information.
“Perseverance, hard work and a well-planned strategy.” In the latest edition of The Osteobiz podcast, Gilly brings you another case study demonstrating the power of The Osteobiz Mastermind Programme. Hear how Pete was struggling to grow his patient numbers and how the strategies he learned helped to steadily increase numbers and provide him and his family a much better life.cceed.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Often osteopaths can struggle because they simply do not have the business skills, they have never trained in business and been educated in marketing.
- The Osteobiz Mastermind programme is designed to help osteopaths increase their patient bookings and revenue.
- Growing your practice by utilising the Osteobiz Mastermind prosperity plan involves building a robust online presence by creating engaging and educational social media posts.
- Strategies that improve the customer experience are essential to growth. It may be that you need to overhaul your operational systems in order to deliver a seamless customer experience.
- To increase the revenue of your clinic you can look to offer additional services to existing patients.
BEST MOMENTS
“It can often be a challenging thought to invest in an educational programme to help your client grow.”
“Pete was so happy when he received his prosperity plan which outlines the steps needed to increase patient bookings.”
“Within a few months of making changes, Pete was looking for an associate to help with the increase in demand.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
“Within weeks of implementing the strategy patient bookings increased”. In today’s episode, Gilly explains how Joanna turned her clinic around by joining the Osteobiz Mastermind Programme. Discover how to access a network of success clinic owners, why you need a marketing prosperity plan and when you have systems, processes and a roadmap in place you’re more likely to succeed.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- It can take a lot of work to motivate your employees and associates to promote your clinic and adopt new systems and processes. It can be concerning as some associates may look to leave if the clinic is not busy enough or they are not earning enough.
- Rather than struggle trying to figure out how to grow your patient numbers alone, you can get the help of a consultant and join the Osteobiz mastermind programme.
- The Osteobiz mastermind gives clinic owners access to a network of successful osteopaths that have succeeded in growing their patient numbers, finding a marketing strategy that works and increasing revenue.
- The Osteobiz mastermind programme provides you with a marketing prosperity plan, a detailed roadmap tailored to your specific needs and goals to help increase revenue and patient bookings.
BEST MOMENTS
“Over the past decade, I’ve helped many practices put into place systems and processes to help improve how clinics operate, improving patient numbers.”
“Sometimes people don’t want to admit that they needed outside help to grow their practice”
“After joining the programme Joanna improved and streamlined patient management.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOSTSince 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In this episode, Gilly shares five tips to increase, improve and convert social media engagement. Discover the types of content that work well on social media to attract new patients to your client and how to connect with them.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Positive stories from your patients can encourage new patients to book an appointment with you. Include patient experiences, before and after photos and the reason why your success story patients came to see you in the first place.
- Social media is an excellent way to connect with potential patients and establish your practice an online presence.
- Sharing educational content helps you to establish yourself as an expert in your field. You can post your own informative articles or videos and build trust with your audience
- Photos and videos of you and your team working at events and highlighting your achievements are important as it humanises your practice and makes potential patients feel a lot more comfortable and connected with your team.
BEST MOMENTS
“Social media is vital, potential patients have to know who you are.”
“Open the door to your practice and show them what's behind.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
If you don’t have systems and processes in place your business will break. In this episode, Gilly explains the value of putting fundamental systems and processes in place in your practice so that when you do get busy with patients you’re set up for success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Some people just make do and bend but when they get busy they don’t actually have any systems of processes in place to save time or overwhelm.
- Systems underpin everything and enable you to grow. Your business must be growing at all times and never going backwards.
- Processes allow you to document how your patient finds you, moves through your booking system and receives treatment from you. If you have processes in place it makes onboarding a new team member much more efficient.
BEST MOMENTS
“We have a digital handbook that helps new team members”
“Systems need to be in place to allow patients to book easily”
“An up to date website allows Google to help patients find you quicker.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Getting overwhelmed can feel like you’re drowning. Join Gilly as she shares with you her tips, tricks and templates for improving time management, systemising your clinic and creating positive momentum for growth in your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- It can feel like you’re drowning if you are getting overwhelmed with the amount of stuff you have to do and you are getting pulled in too many directions. It’s exhausting.
- It’s important to create momentum in your practice and to keep the growth going because businesses that aren’t growing are in decline.
- Auditing the time spent on tasks can help you identify which are becoming a huge drain on your business. Only by identifying them can you understand which ones you dislike and which ones you can systemise, delegate, outsource and even stop completely.
BEST MOMENTS
“If there's too much admin, too much stuff to get done and too many deadlines, it’s going to take our focus elsewhere and slow us right down.”
“Too many people come to me when they're at the point of collapse”
“It's very easy to become bogged down with an array of tasks, which take up masses of our time.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Too many clinic owners are working too many hours. Discover how Gilly actually helps clinics grow by implementing the right systems, processes and automation to improve patient numbers. It doesn’t matter if you’re a brand new practice or establish clinic, Gilly’s proven methods can help.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Often a clinic owner is feeling downtrodden, tired and worn out at trying to increase patient numbers. That’s when it’s clear they need a plan of action to take them forward.
- A prosperity plan helps you systematically work through what you need to do to get your clinic back up and running. A plan should be constructed to support everybody in the clinic.
- Implementing systems that save time and are automated and repeatable across the business is essential to improving the patient journey. It’s about having everything in place to set and forget.
- There are too many practice owners, running out of time, working weekends and trying to get everything done themselves. Systems help you work efficiently.
BEST MOMENTS
“I work with multi-disciplinaries that have all kinds of different modalities which can range from a startup to small clinics, medium clinics or even large clinics.”
“I build everything around supporting everybody so no one gets left behind.”
“Anything that you find yourself doing repeatedly can probably be automated.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Sam Wisbey runs her own clinic in Hitchin in North Hertfordshire and is also the new technical Mastermind or Tech Wizard.
See omnystudio.com/listener for privacy information.
In this episode, Gilly shares with you the importance of understanding the purpose of your website, why you created it and how you can leverage it to increase your patient numbers. Websites should not be abandoned after they are created, but rather should be updated and maintained for the best results.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Your website should answer the total solution to your potential patient's problem. Your clients are in a lot of pain and discomfort so their journey to finding you and booking an appointment needs to be seamless.
- Websites are really like living and breathing entities. It wants and needs to be nurtured and you need to give it some attention. Think about the colour, the content and what educational material you are putting on there regularly.
- Question yourself, why did you create a website in the first place? Answer; because people are searching on Google for their problems to be solved.
BEST MOMENTS
"The benefit of nurturing your Website is optimal visibility"
“Build a website that is simply easy to navigate.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
“I doubled my patient numbers from January to February and doubled them again between February and March.” Osteopath Sam Wisbey shares her money journey from setting up her clinic and worrying about paying her bills to meeting Gilly and growing her practice each and every month.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- All businesses make a loss in their first three years and imposter syndrome can set it, especially if you’re doing the right things, but not enough of them.
- Introducing a professional booking system and understanding how it can help your clinic is a big step in the right direction and you will see an upward trend in your patient booking numbers.
- Following the osteopathy mastermind and prosperity plan, you will be able to boost your patient numbers and see steady growth throughout the year.
- Stop focusing on how many patients you can fit through your door and start focusing on how many patients you can help leave your practice feeling better. If you do this the bills will look after themselves.
- The biggest asset to your business is you and if you don’t invest in yourself it may take you longer to achieve your goals.
BEST MOMENTS
“It’s very easy to look at somebody’s success, especially with celebratory social media posts.”
“It's a really daunting thought, the idea of a really long and slow, upward battle to grow your clinic.”
“I graduated as an osteopath and immediately set up my own clinic.”
“I didn't have a clue how to execute any of my plans, and I knew I needed to do something else.”
“I never even felt the financial sting of paying my monthly dues to Jill because by following the plan, it helped me boost my patient numbers so dramatically that I just absorbed the cost without really noticing.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Sam Wisbey runs her clinic in Hitchin in North Hertfordshire and is also the new technical Mastermind or Tech Wizard.
See omnystudio.com/listener for privacy information.
Do you know what’s missing from your practice? Today, Gilly shares with you the Osteobiz pie model to help your clinic succeed. Discover the different areas of business that you need to focus on to grow your patient numbers and improve systems within your clinic.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The Osteobiz pie consists of different topics, beginning with mindset because if our mind isn't in the right place, nothing in your clinic is going to change and get sorted.
- The second piece of the Osteobiz pie is marketing. You must market your services so that people understand what you do, why you do it, and where you are.
- Number three is the ability to manage. Managing the patient journey, managing ourselves, managing the team, the clinic and what we charge for our services.
- Number four is the model. This is about the clinic setup, including making full use of the rooms and any extra revenue streams that you might have on offer.
BEST MOMENTS
“I forced my own butterfly brain to get organized and create a process, which could be worked through systematically.”
“You may have been a previously successful clinic but when numbers drop off do you know what to do? Do you know what’s missing from your practice in order for it to grow?”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Are you losing patients in your practice? In this episode of the Osteobizness podcast, Gilly explains how you can give even better service to your clients and improve your long-term patient numbers. Discover what the journey of booking an appointment looks like in the mind of the customer and learn more about Gilly’s Osteobizness Mastermind Programme.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- It's a big leap for a new patient to book in for private treatment and they might not know quite what to expect as they may only have ever experienced basic national health service before.
- Your patient's pain is causing them havoc in their life, disrupting sleep, making them irritable, stressing relationships in the family and keeping them away from earning a living.
- It’s a big step for patients to book private osteopath treatment and invest in their health and happiness.
- How could you improve your systems, your customer service and your team training to increase patient numbers and improve your service?
BEST MOMENTS
“My superpower is that I'm not a practitioner, but rather I'm like the patient looking in to see how we might improve their whole experience.”
“Learn the step-by-step process of sorting out every aspect of your clinic. “
“Discover the five M's. Mindset, market, manage, money and model.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
AI can save you hours of time. Join Gilly as she explains how recent developments in AI technology can transform how you create content for social media and your website. Discover how you can create informative and educational content in under 2 minutes in this episode of the Osteobizness podcast.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Implementing AI into your business can save you mountains of time when you are trying to create content for social media, blogs or your website.
- Artificial intelligence creates content for you based on what you ask for and with prompts and comments you can continue the conversation to produce really high-quality content for your practice.
- Using AI you will be able to produce informational content in under 2 minutes. You can ask AI to write you a fully referenced and SEO-ready blog post, educational tweets or even scripts for you to produce video content.
- You no longer have to sit there with an empty page thinking, what shall I say? What shall I write about? Just put a topic in there and ask it. AI will come back within a second and provide you with content.
BEST MOMENTS
“I asked AI what is Osteopathy and it answered back in seconds and if you don't like what it says you can ask it to redefine its answer, it’s good.”
“You can even translate your requests into different languages.”
“You can cut and paste the content that AI produces and in under 2 minutes you will have a fully written blog post.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
It’s results that matter to your patients, not the investment to achieve them. Don’t apologise for increasing your fees at the start of the new year, listen in to this episode of The Osteobizness show as Gilly explains why you need to continually increase your fees and charge what you are worth.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Don’t publicly apologise for adjusting your fees as if you've done something wrong. You can be bold and unapologetic because most people won’t notice or care.
- Increasing your prices is a fair exchange as you give such incredible value and caring support that you are worth every single penny of what you charge for your services.
- You cannot run a business based on the cost you think people will pay for your services. There are always going to be people who can't afford it but you need to remember that you’re providing a private healthcare service.
- You have to support yourself and your family first by running a business that is profitable and where you charge what you are worth given the huge investment you've made to qualify and the ongoing large investments that you make in your further education.
BEST MOMENTS
“It’s results that matter to your patients, not the investment to achieve them.”
“You are not the NHS.”
VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In this episode of The Osteobizness show, Gilly shares with you three ways to fix your booking system when it breaks. Discover how to educate and inform your audience, why you need a booking automation system and why it’s important to make your patient booking system as simple as possible.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- If it is too difficult for your potential patients to book an appointment with you or it takes too much time or attention then they simply do not book in.
- -Clinico is a highly recommended booking and automation system because not only is it really easy for Osteopaths to implement into their business but it's easy for patients to book, cancel or reschedule an appointment if they need to.
- Most patients will not know about the service you offer to the community and this is the function of marketing. Your marketing promotion about what you do needs to be a core task within the practice, constantly and consistently educating, informing, and explaining what you do, who you help, and how you help them back to health.
BEST MOMENTS
“A lot of clinics are experiencing issues with their booking systems at the moment.”
“This is all about the beginning of giving great service to your potential new patients.”
“If you’re busy, post about what you do three times per week, if you’re not busy enough, post every day.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHODhttps://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
See omnystudio.com/listener for privacy information.
All too often we find reasons to stop or wait before making big plans and changes in our careers and lives. Listen in to this episode with Gilly as she talks about why you should never stop yourself from taking the next step and that winners don’t wait!
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- 5 years ago, Gilly was due to go travelling for four months, but just three days earlier, she had been attending a 3-day course which made her rethink her plans.
- Deciding to still go ahead with a coaching programme whilst travelling, to continuously grow her business, meant that Gilly felt she still had a plan going forward.
- We often feel we can wait to start or begin things, but this is just a delay tactic and more often than not, the best opportunities, we have to take right away.
- Once Gilly had invested both financially and in herself, she knew that she would not fail. It gave her motivation.
BEST MOMENTS“So why wouldn’t you continue to grow your business even whilst you explore and travel?”
“There’s never a perfect time to begin things or make changes”
“There was no way I was going to fail once I invested”
VALUABLE RESOURCES
Pocket Coach!
A 1:1 Coaching program is usually a big financial investment (five figures investment), that's why I've created this offer for you.
With the My Osteobiz Pocket Coach, you can ask all your questions in writing, and I, Gilly, will send you a detailed voice answer via Whatsapp giving you clear advice and feedback.
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Hear first-hand how the Osteobiz Mastermind can change your practice in today’s episode of The Osteobiz podcast. Gilly is joined by husband and wife osteopaths, the McCabes, as they share their journey and how their clinic has grown since working with Gilly.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- You want a business that thrives and grows and isn't just surviving, without the correct systems and structures in place it can feel like you’re constantly on the back foot.
- As Osteopaths you’re skilled in Osteopathy, but it’s unlikely you will have degrees in business or marketing so you need to get educated on what the best practice is.
- There are endless ways that you can reach your audience and grow your practice and often it can feel like a lot of pressure and that there are things you should be doing but aren’t.
- It's important to understand that you must work on your business and not just on it. If you’re working on your business you are able to look at the marketing, future-proofing, systems, processes and pricing.
BEST MOMENTS
“We were constantly chasing our tails.”
“We loved doing our primary job and being Osteopaths, however, there was very little time left for the business stuff.”
“We didn't have much time for forward-thinking and our marketing was nonexistent and not planned.”
“Chaos results in stress and this can have an impact on your health.”
“You are such a champion of Osteotherapy which is so rare because so many people don't even know what osteopathy is.”
VALUABLE RESOURCES
Pocket Coach!
A 1:1 Coaching program is usually a big financial investment (five figures investment), that's why I've created this offer for you.
With the My Osteobiz Pocket Coach, you can ask all your questions in writing, and I, Gilly, will send you a detailed voice answer via Whatsapp giving you clear advice and feedback.
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteo Biz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
What's the why behind what we do day in and day out within our practice? In this episode of The Osteobizness show, Gilly shares with you her why. Listen in and discover how your story can serve your community, and understand that your inner drive can help to grow your business and connect with your patients.
Black Friday offer: Pocket Coach with Gilly Woodhouse!
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
Get in touch with Gilly for more info: gilly@osteobiz.com
KEY TAKEAWAYS
- It was surprising that Osteopaths who are so good at what they do and highly skilled didn’t know how to reach out and attract potential patients.
- It’s really helpful to tell your story about why you do what you do and share that with your patients. Sharing your story will help you create a meaningful connection within your community.
- What brought you to this point in your career and how can you start telling that story, marketing your why and using it to connect with people?
- Connect with your community and understand how you can help them. You are not just a professional in a white jacket, you can be much more.
BEST MOMENTS
“I'm very entrepreneurial and I've got a very creative mind.”
“Helping Osteopaths is what drives me now and serving the Osteopathic community.”
“My inner drive has come from seeing so many people out there in such much pain and the solution that Osteopaths can offer them.”
VALUABLE RESOURCES
Pocket Coach!
A 1:1 Coaching program is usually a big financial investment (five figures investment), that's why I've created this offer for you.
With the My Osteobiz Pocket Coach, you can ask all your questions in writing, and I, Gilly, will send you a detailed voice answer via Whatsapp giving you clear advice and feedback.
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
What if you just had three months with me in your pocket? What if you could ask me anything you wanted about growing your practice? Join Gilly as she shares with you an exciting opportunity for pocket coaching and why she can help you with hiring, operations, systems, strategies, and marketing.
Black Friday offer: Pocket Coach with Gilly Woodhouse!
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
Get in touch with Gilly for more info: gilly@osteobiz.com
KEY TAKEAWAYS
- People are worried about costs and how to get through the current recession but it’s important to remember that these economic circumstances are cyclical.
- A recession is a moment of opportunity, a chance for you to grow, expand and improve on what you're doing. Learn how to increase profits and have faith that you’re going to get through it.
- Pocket Coach 1:1 coaching allows you to ask me as many questions as you like. You get three months to get support and help, so it will feel like you've got an Osteobizness coach in your pocket.
BEST MOMENTS
“You don't have to share your stuff in front of anybody else. It's one-to-one and has massive value.”
“A recession can be used as an opportunity to grow and expand or improve what you're doing.”
“Don't be fearful, have faith that you're gonna get through it.”
VALUABLE RESOURCES
Pocket Coach!
A 1:1 Coaching program is usually a big financial investment (five figures investment), that's why I've created this offer for you.
With the My Osteobiz Pocket Coach, you can ask all your questions in writing, and I, Gilly, will send you a detailed voice answer via Whatsapp giving you clear advice and feedback.
Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Your to-do list can often feel never-ending. Join Gilly as she shares her #1 productivity tip, going digital. Discover how to manage your time, save energy and beat feelings of overwhelm, frustration and exhaustion.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- If you're not intentional about how you manage your time, it's easy to lose track of what's important for your business, and you can end up feeling overwhelmed, frustrated, and exhausted.
- Prioritise the kind of work that actually gets you closer to your goals without burning you out along the way.
- Ditch the paper diary and fully commit to a digital system. If you want to save time, energy and take back control of your business, you need to have a better system that is 100% digital.
BEST MOMENTS
“It's very easy to get sidetracked to do small, insignificant tasks and leave those big tasks to one side for another day, but bigger tasks are often the ones that will move the needle for your business.”
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
The comparison monster lives in us all. In this episode of Osteobizness, Gilly explains how to comparison monster affects us all and how we can actually use it to our advantage to discover what we really desire.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The comparison monster loves to remind you that you aren't as smart, creative, talented, beautiful, handsome, serene, mature, youthful, or wealthy as someone else. It's very adept at making you feel bad when you see someone else doing something.
- Why can’t we be happy when we see someone else doing well? It’s because we beat ourselves up that we should work harder, we should do more and we’re lazy.
- Sometimes when someone appears happy, there is a facade there, and behind that is much unhappiness and the outward appearance of success and having it all isn't true.
- Use the comparison monster to your advantage by asking yourself what’s the motivation behind the comparison. What do you want and how can you work towards achieving it?
- Once you’re fully in control of your life, future and dreams then everything changes. It’s worth reflecting on what’s important to you and try not to live up to some external reference point.
BEST MOMENTS
“The comparison monster is not usually very nice and lives in most of us.”
“Just because someone else is doing something amazing. It doesn't mean that you should do it too, or that they're even happy doing what they're doing.”
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Sorrel PindarI helps professionals who are overwhelmed by past trauma find inner resilience, clarity and purpose. Sorrel is a Trauma and bereavement coach for complicated grief.
CONTACT METHOD
hello@sorrelpindar.co.uk
https://www.linkedin.com/in/sorrel-pindar-a439783a/
See omnystudio.com/listener for privacy information.
I
In this episode, Gilly is joined by coach and mentor Rory Lemon. Rory reveals the reasons behind his passion for helping others as well as tips and techniques for improving your mental well-being. Gilly and Rory also discuss the importance of remaining an eternal student, inspiration, and business.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Unique learning ability has a different meaning for each person, but to Gilly, it’s about identifying that everybody has a different way of picking up information e.g some people are auditory learners, others read books etc.
- It’s important to continue to explore new ways to learn.
- It’s good to always make the effort to get out of the house and get in touch with nature and fresh air to help to ground and refresh you.
- Business has highs and lows, don’t panic on slower months; stop and look at what other opportunities are in front of you that you haven’t offered yet.
BEST MOMENTS
“We can get sucked into this whole approach to fending for ourselves, not knowing where to find those people”
“I'm always learning more then I’m going ‘what do they need’, my clients”
“The genius moment, or the genius zone, where you are sort of like going in and out of subconscious, and that subconscious is where the memories are lying or going in between memories and conscious awareness and then listening to it”
“I work from inspiration, I don’t have to do anything, ill be inspired to do stuff"
“Doing, doing, doing instead of creating and being; it's quite debilitating and tiring and you feel like you're on a treadmill that never ends"
"I just feel exhilarated, in the same breath exhilarated but calmer"
"You can always look at what’s going on in the world and go ‘what could I do to make things better"
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/ gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Rory first discovered he was dyslexic at the age of 33 whilst in his first year studying for his osteopathic master's. Getting this diagnosis made him realise that it could have contributed to previous communication and mental health issues. It also helped him to learn to let things go and be himself to allow him to thrive in whatever he chose to focus on. After the pandemic hit, the clinics he worked in closed, so he began upskilling to move with the times. After studying the power of high-performance coaching he took those skills he had learnt and is now a high-performance health coach, positive intelligence coach and mentor in Holistic Health Hygiene self-management techniques. He inspires people to work on their mental fitness and in turn make the best changes necessary for the best outcomes in their lives.
In The Unique Learning Ability Show, 21 experts will share their top secrets to thrive with confidence, stability and productivity. The Unique Learning Ability Show starts on October 12 and goes until November 1! Register now to save your spot! Sign up now to make sure you receive ALL the 21-day content.
https://gi10u7sh.pages.infusionsoft.net/?cookieUUID=2b12acb9-ba3c-4045-a17a-5b5bcf8f2284&affiliate=0#
CONTACT METHOD
https://lemonaid.xyz/
https://twitter.com/rorylemonaid
https://www.linkedin.com/in/rorylemonaid/
See omnystudio.com/listener for privacy information.
Even the most experienced Osteopaths feel imposter syndrome. Gilly is joined by trauma and bereavement coach Sorrel Pindar as they explain how to overcome imposter syndrome. Discover how it occurs, why it’s affecting your practice and how to stop it holding you back.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Impostor syndrome, also known as impostor phenomenon or impostorism, is a psychological occurrence in which an individual doubts their skills, talents, or accomplishments and has a persistent internalised fear of being exposed as a fraud.
- If you’re running your own business you need to be visible, put yourself out there so that people know what value you provide. Most people avoid putting themselves out there for fear of the unknown and ultimately hold themselves and their clinics back.
- Even experienced osteopaths and practitioners feel imposter syndrome, it becomes a repeating pattern regardless of experience, similar to a neural pathway that gets repeated over and over again and after a while it starts to feel true.
BEST MOMENTS
“We don't know what it is we’re swimming in until we either figure it out or somebody points it out to us.”
“Imposter syndrome is very common, particularly amongst women.”
“We don't go and give presentations and conferences and all those sorts of things. We just kind of hold ourselves back and so we don't really progress.”
“You don’t get seen on social media because you’ve not been active. But the most you do the easier it becomes.”
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Sorrel PindarI helps professionals who are overwhelmed by past trauma find inner resilience, clarity and purpose. Sorrel is a Trauma and bereavement coach for complicated grief.
CONTACT METHOD
hello@sorrelpindar.co.uk
https://www.linkedin.com/in/sorrel-pindar-a439783a/
See omnystudio.com/listener for privacy information.
What would've happened if you'd become ill yesterday? In this episode, Gilly explains how to run your practice in the most optimal way, why you need to create a digital employee handbook and when a ‘key man goes down’ you’re set up to continue serving your patients and earning an income.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Key Man insurance is to cover usually self-employed people who take out for periods when they’re off sick or need insurance to cover their income in the event that they cannot work.
- What would've happened if you'd become ill yesterday? You need to focus on creating a handbook for your business and train your team to make the right decisions, deal with patients and handle situations when you’re ill or if you simply run out of bandwidth.
- Whatever size practice you run, give some thought to what would happen if you’d become ill yesterday. There's a lot of recession fatigue at the moment. There are a lot of people feeling a bit jaded, exhausted and worn out.
- Run your business in the most optimal way that saves time with better systems in place such as an employee handbook to keep your practice running.
- Plug the gaps in your business so that you know that when key members of the team go down, who is responsible for keeping the plates spinning and that your clinic will continue running smoothly and serving your community.
BEST MOMENTS
“I was brought up in an environment where you work hard and if you took a day off you were lazy.”
“I suppose that made me quite resilient, quite tough and certainly gave me a really hard-working ethic.”
“I was carrying on with the running of the business and didn’t appreciate how poorly I was until suddenly I wasn't coping anymore.”
“You just don't have the bandwidth, energy, focus or anything to actually handle any normal communication.”
VALUABLE RESOURCEShttps://www.marketyourcliniconline.com/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.
- If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.
- If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?
- A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.
BEST MOMENTS
“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”
“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”
“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”
VALUABLE RESOURCEShttps://www.marketyourcliniconline.com/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.
Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.
See omnystudio.com/listener for privacy information.
Gilly is joined by experienced chiropractor and founder of Acorn Health, Philippa Oakley. Together they discuss Phillippa’s journey into healthcare, the challenges the LGBTQ plus community faces and why PTSD and post-traumatic stress can hugely impact brain development and cause ongoing pain.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
It is recognised that there is an enormous barrier to meeting the health care needs of LGBTQ communities. There are systemic failings in place and the health inequalities, that the LGBTQ community experience has a very real impact on their health trajectories.
-
The LGBTQ plus community has an increased prevalence of certain conditions like PTSD to post-traumatic stress disorder which can cause an enormous impact on the brain and the way that the brain develops as a child who is perhaps growing up.
-
Research over time shows that microaggressions do actually have an impact on somebody's health experience. PTSD is widely accepted as an illness that is predisposed to developing persistent pain or developing ongoing pain and we know that the LGBTQ plus community are at an increased risk of PTSD.
-
Statistically, there are an enormous amount of, um, LGBTQ plus people in the UK who aren't seen by any healthcare professionals. It’s estimated that 20% of LGBTQ plus do not have any healthcare professionals aware of their sexual orientation.
BEST MOMENTS
“We start at the very beginning.”
“As a chiropractor, there is a role that we can place in addressing health inequalities and being aware of the impact of those inequalities on the patient.”
“Different groups and different demographics of people have specific health needs is something that I think we can broadly accept to be true.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUST
Philippa established Acorn Health in 2014 and due to the success of the clinic, it expanded in January 2017 and she welcomed a number of additional therapists to her team.
A knowledgeable and experienced chiropractor, Philippa is passionate about helping you on your path to recovery. She uses a range of techniques and enjoys working with you to develop a treatment plan that suits your unique needs. Furthermore, she is trained to work with people of all ages.
Philippa has developed a specialist interest in chronic pain management and is also a qualified Personal Performance Coach. As a result of her training, Philippa has extensive skills to help those with persistent pain who may have barriers to recovering well. Philippa is a Licenciate of the Royal College of Chiropractors specialist Pain Faculty. These specialist Faculties recognise practitioners who have undergone further Masters level training and education in a specialist area.
See omnystudio.com/listener for privacy information.
Let's talk about how to thrive in a recession. Discover why a recession can actually be a time for great opportunity, innovation and acceleration in your business, learn how to double down on your marketing and resonate with new customers, understand how to invest in yourself and uncover the right strategies to thrive during tough times in today’s episode of the Osteobizness podcast.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Cutting your marketing spend will dry up the lifeblood of the business by slowing down the influx of new clients. In a recession, the last thing you should do is cut your marketing budget, instead, you should look to invest, even more, innovate and solve the problems of your community to drive more business to your clinic.
-
In a recession, businesses will tighten their belts and strangulate their business at a time when actually it's a good moment to accelerate.
-
The businesses that do well in a recession are the ones who invest in themselves, look at the problems of their clients and innovate with ideas to add value and help them further.
-
Keep repeating what your customers tell you and put it back out there in your marketing, and you will resonate with other people with the same problem. Marketing through a recession will enable you to come through the other end faster and ahead of the competition.
BEST MOMENTS
“It doesn't have to be all bad in a recession.”
“Your competitors might cut back, play small and be fearful which could be an opportunity for you.”
“The best thing you can do is double down and market yourself”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Do you have additional revenue streams? Join Gilly for Recession-proof tip number ten, as she explains how you can build a prosperity plan with new products and services. Learn how to maximise your revenue, add value to your patients and service your community with your expert skills and knowledge.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Think about your prosperity plan and what other services you could offer your patients. Perhaps you could offer additional treatment plans or certain products that would help the demographic of your clinic.
-
Reflect on your expertise and your specialisms and what services you could create that would give you an edge over the competition. Setting yourselves apart is what makes all the difference when people come to choose who they visit for help.
-
During a recession, it’s really important that we look at our business urgently, review it and put better systems in place.
- Be creative with your clinic and think about what you can offer your patients that’s going to add value. Aim to be innovative when serving your community and allow your idea to develop.
BEST MOMENTS
“Developing additional revenue streams is really important.”
“What’s your plan of action and your prosperity plan?”
“It’s all about a fair exchange of time for money.”
“Be completely creative and think outside the box.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Recession-proof tip number nine, keeping a cash cushion in the bank. Join Gilly as she explains why in the current economic climate, it's essential to cover your business expenses with cash in the bank. Learn how to overcome turbulent times, invest in your practice and increase profitability.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
The rate of inflation is high and the cash we have in the bank is consistently being devalued. So it buys us less and less and clinic owners are feeling the pinch.
-
Having three months' worth of expenses in cash set aside will protect you if anything happens to derail your business. Having cash available will help you overcome turbulent times and ride out any months when you see patient numbers dip.
-
Keep a cash cushion behind you to cover expenses and invest a small portion towards improving your business, growing it, increasing patient numbers, making it more efficient and increasing profitability.
BEST MOMENTS
“It’s really important to have some cash available in case you need it.”
“A little cash cushion gives you a lot of relief and keeps debt off of your credit cards.”
“We’re all in business to make a reasonable profit so we can look after our families.”
“If there is a further downturn in the economy it's gonna bite.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Look after and nurture your team, recession-proof tip number eight. Join Gilly as she explains why it is vital to strengthen your team, train them and support them in order to grow your practice. Discover how to coach your team to become inspired and give your patients exceptional service.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
It’s vital to look after and nurture your team. If you lead from the front and provide your employees with the training and support they need you will help grow your practice by going above and beyond.
-
Ask your team more questions and you will see them start to open up but always remember to praise them even if you have a critical eye.
-
Don’t always look at the negative things in your practice. The more you praise and inspire your team, the more they’ll go the extra mile, the more effort they will put in and the more suggestions they come to you with.
-
By strengthening your team and looking after them they're going to improve and they're going to provide your patients with better treatments, rebook patients properly and positively impact your revenue.
BEST MOMENTS
“How can you help your team with what they need?”
“It’s very easy to always look at the negative stuff but you need to always praise our team to inspire them.”
“Always be inclusive with your team and always check on them and see how you can look after them.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Learn how to save yourself from burnout with recession-proof tip number seven. In this episode, Gilly helps you overcome the chaos and create a practice with systems and efficiencies that will have you seeing more patients and spending less time on admin.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Don't burn out and try to manage every single tiny detail of your business because working all of the extra hours to try and control your business will ruin your family time and result in you working a lot of evenings and weekends.
-
You've got to put efficiencies in place in your practice and systems and processes so that you’re not spending all of your time on your phone dealing with patients.
-
Allow patients to book their own appointments using an automated system.
-
No one else can deliver the service you can deliver to your patients, someone else can do the admin, schedule appointments and post on social media. The time you save will keep you away from being overcome with burnout.
BEST MOMENTS
“Only you can deliver your treatments, someone else can do your admin.”
“Maybe it's time to get a virtual assistant.”
“Look for a good accountant to help you save money, if you do it yourself you’ll be exhausted.”
“When you start falling out of love with what you do, that's a red flag.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Recession-proof tip six, get professional help.
In this episode, Gilly helps you understand the value of investing in yourself and your business, seeking help to increase your patient numbers and ensure your business is as robust as possible.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
In tough times you need to ensure that your business is as robust as possible. Investing in business coaching can take your clinic to new heights and strengthen your systems and processes.
-
Consider finding an accountant to check your finances and ensure your clinic is financially efficient. A smart accountant can improve how your clinic operates and identify areas that can be optimised.
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Don’t sell yourself cheap, set your prices in a way that will attract suitable patients, that appreciate the level of skill and experience you have. A fair investment is returned by the knowledge and excellent service you provide.
BEST MOMENTS
“A robust business will sail happily through tough times.”
“Invest in getting help, investing in your business is a sign of strength.”
“I've invested eye-watering amounts in business coaching to help me shift up through the gears and continually grow my business, team and abilities.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
You can still grow during a recession, but you need to tighten up your finances. Join Gilly for recession-proof tip number five as she explains how you can audit your finances and remove and non-essential costs that aren’t adding new patients and more revenue to your business.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
When in a recession we need to audit our finances and only keep what is essential to keep our business growing. For example, marketing costs are vital as it keeps you front of mind in your community and drives patients to your clinic.
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Tighten up your finances and be circumspect about what you invest your money in. Be careful you’re not spending all of your income on learning, courses and education because whilst important you need to focus your finances on what is going to grow your business today.
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If you’re spending money on enhancing your skills which will lead to more patients and a service that your competitors don’t offer then it’s a worthwhile investment.
BEST MOMENTS
“Tighten up your finances and go through everything on your bank statement.”
“Please don't spend all of your money on stuff that isn't vital for right now. Just be a little bit cautious.”
“Look at everything and get rid of anything that isn't vital to running or growing your clinic at the moment.
“You can still grow during a recession.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Recession-proof tip number four, improve your service. Join Gilly as she explains how to change your operation to give your patient the very best possible outcome for their pain. Discover how to analyse your patients' journey, improve the value you give them and offer gold standard service.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Analyse your patient journey and identify where you can improve your service and enhance their experience. This could be focusing on follow up appointments, providing them with a treatment plan or simply educating them on how to avoid.
-
Aim to offer the absolute gold standard service to your patients. Take money out of the equation and look at the value you’re offing them. The patient won’t care about money if they get the very best outcome.
-
Focus on the outcome and tweak the way that you operate to give an even better service because if things are tough out there, those that don't give great service are the ones that are in trouble.
BEST MOMENTS
“You're already giving a great service, but I would urge you to look at the patient journey.”
“Have you given your patient the best possible outcome for their pain?”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In episode three of a brand new mini-series detailing how to recession-proof your practice, Gilly dives into the importance of marketing. How to educate and inform your community, why marketing is vital to sustaining your income and when times are tough, marketing is the strategy you can use to keep your doors open.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
In a recession, the first thing a lot of companies do is axe their marketing department but you should never cut off the people that bring in new business. Never stop promoting your brand, your services and what you do to help people.
-
Companies that cease marketing activity during a recession are the ones that will fail.
-
During a recession, your marketing activity needs to educate and inform the people in your community about what you do and how you can help them. Marketing will keep your income consistent during tough economic times.
-
Clinics cannot solely rely on word of mouth because it is very difficult to grow and you do not have any control over when it stops. Focusing on marketing and education will help to generate a pipeline of patients for your practice.
BEST MOMENTS
“In large companies, you can get lost as a cog in a wheel without making any real difference.”
“Getting rid of the marketing department in a recession is the worst thing that you can do.”
“Marketing is the lifeblood of your business.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In episode two of a brand new mini-series detailing how to recession-proof your practice, Gilly explains how auditing your clinic and how it operates can help you understand where to improve systems, processes and become more efficient.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Do an audit of how your clinic actually operates, how efficient your systems are and how streamlined your processes are to understand how seamless the journey is for a brand new patient.
-
Being more efficient saves you time and it provides your patients with a better service. And when you’re achieving that, you’re winning.
-
If you’re able to audit your clinic and streamline your systems and processes, you will free up more time to see patients and that will bring in more profit.
BEST MOMENTS
“Look at how everything actually operates within your practice and look for efficiencies.”
“I'm not the most organized person in the world. But I love efficiencies”
“Note down how everything runs in your practice and what happens if certain situations arise.”
“Look at your entire operation and see where the gaps are, where the inefficiencies are, and then start working towards tidying and tightening up your operation.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Welcome to a brand new series focusing on recession-proofing your business. Join Gilly as she dives into all of the talk around an economic downturn and how you can change your mindset from negative to positive and why there’s actually a lot of opportunity for your practice in a recession.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
What you’re thinking and feeling about your business is so important because if you’re in a state of panic, worry or anxiety, it’s going to filter through, into everything else you do.
-
Sometimes a recession that is so often viewed negatively could be a huge opportunity. It could be the best thing to happen to your business.
-
Recessions come and go and as an economy, we go through boom or bust periods but it’s all cyclical and continuously changing. We might think we're in one static period at a time but we never are.
-
If you change your mindset and always aim to look for opportunities, you will start to operate your business differently and evolve how you serve your community, earn money and add value to your patients.
BEST MOMENTS
“We are always in a state of flux and things are either moving towards a recession or out of a recession.”
“There will always be people who do well because their eyes are open to opportunities.”
“We need to work on ourselves, give ourselves space and catch ourselves when we’re thinking negatively.”
“Often all of the worry and anxiety is pointless because in the end, nothing really bad could happen in the future.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Gilly is joined by an experienced chiropractor and founder of The Academy of Chiropractic Nutrition, Simon Billings. They discuss easy nutritional wins with patients who aren't responding to treatment, How the body stops functioning because of missing nutrients and typical deficiencies and how to fix them.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
A neuro mechanical intervention and focus on nutritional benefits of health can have a huge success with patients that never quite heal their pain or restore to full function.
-
Implementing nutritional advice into your practice can help to serve patients that may have inflammation and hypersensitive nerved in the brain. Neuromechanical nutrition can help them understand why they are not healing or responding, why they're tired and might be depressed.
-
If you can utilise neuromechanical nutrition correctly, you can win the game of inflammation and the pain of your patient will come down, the mood and their energy will improve as you break their vicious cycle of pain and improve their lifestyle. It’s about getting to the root cause of issues and doing enough so that your treatment works.
BEST MOMENTS
“I average about 15 minutes of nutritionist treatment in a 30-minute appointment.”
“How do we implement new nutrition into our practices and spot patients early enough that may have ongoing inflammation.”
“Neuromechanical nutrition can link to biopsy and the psychosocial model.”
“There's a root cause of all of your patient's issues and rather than treating them separately they need to be addressed together.”
VALUABLE RESOURCESSign up on front page of chiro nutrition and get a free Vit D chart with dosing and symptoms plus a free Vit D video plus a newsletter every Friday at 5pm and access to the course when it's relaunched later this year: https://www.academyofchiropracticnutrition.com/
Simon's own supplements which you can sell on to patients via an affiliate link: https://inhealthsupplements.co.uk/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Simon Billings is an experienced Chiropractor who also practices nutrition and functional medicine and set up The Academy of Chiropractic Nutrition which specialises in neuromechanical nutrition.
See omnystudio.com/listener for privacy information.
In an exciting new episode of The Osteobizness podcast, Gilly shares a recording of her keynote speech, courtesy of the Midlands Osteopathic Society. Learn how to thrive in uncertain times and why the mindset, market, manage and money model can help you achieve your goals.
If you'd like Gilly to come and speak virtually (or maybe in person!) at your Regional Society, please get in touch via email: gilly@osteobiz.com
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Preparation is the key to success and in the midst of chaos, there is always an opportunity. In uncertain times we need to stay positive, keep going and have unshakeable confidence in ourselves, the service we provide and the business we’re growing.
-
Too often Osteopaths will rely solely on word-of-mouth referrals to generate business and have no systems of data management in place to embrace technology, marketing and systemisation that will take your clinic to the next level.
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Take consistent action to make sure that you achieve your goals. Plan to be an effective business owner in times of uncertainty with a robust organisational structure that can cope when changes happen.
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Follow the mindset, market, manage and money model to success. With the right mindset, you can achieve anything and if you don’t have the right attitude towards running your business it can affect your market.
-
A robust marketing strategy, which consistently brings a flow of new patients is the lifeblood of your clinic and you must focus on creating improved operations and systems so that you save time by working smarter, not harder.
-
Increased patient numbers and a more efficient clinic will result in more money, less waste and more cash flow with a better fee structure that maximizes your profits as you scale.
BEST MOMENTS“We've been living in very unreal times during the last two years.”
“By surviving through the pandemic you’ve demonstrated resilience and have continued to help your community with your services.”
“Review your service, systems and situation regularly to assess the choices you might have to grow your client.”
“There is a massive demand for osteopathy at the moment as people can’t get in to see GP’s.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Don’t end up whackamoling your way through the week. In today’s episode, Gilly shares the signs of ‘whackamoling’ and how you can overcome it. Discover how to spot signs of burnout and exhaustion, why you need to get organised and systemised and how you too can increase your profits, build your team and grow your practice.
Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!
For more information about this, message Gilly via social media or by email: gilly@osteobiz.com
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
You can't grow and scale your business whilst you're busy whackamoling all day, it's exhausting and it’s not healthy because it can often lead to burnout.
-
Rather than running every aspect of your business yourself, you need to introduce processes and systems that can help to get your business organised so that you can spend your time seeing clients, not firefighting.
-
Invest in your business to make your processes more efficient. This is the only way in which you can scale your practice, see more patients and grow your team.
-
Don’t get caught whackamoling, working crazy hours and constantly dealing with problems with very little profit to show for it. An organised practice will run smoothly, and efficiently with a great patient journey and you’ll end up with more profit.
BEST MOMENTS “Whackamolling in your business is exhausting.”
“We are helping more clinics than ever before all across the world and it's fantastic, but we hit a ceiling.”
“You cannot grow the business without starting to get much more systemised and organised and have everything as streamlined as it possible.”
“Don’t end up whackamoling your way through the week.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Many clinics make mistakes that can lead to loss of profits, overwhelm and a drop off in patients. In this episode of The Osteobizness podcast, Gilly shares with you 9 key mistakes practices make and how you can avoid them.
Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days! For more information about this, message Gilly via social media or by
email: gilly@osteobiz.com
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Relying on word of mouth should not be your only way of generating business. Your marketing strategy should drive a steady amount of leads to your clinic with word of mouth and referral acting as the icing in the cake.
-
Marketing should be a key focus every week and your mission should be to educate and inform your community.
-
Many clinics are being run in a disjointed way which can lead to overwhelm. Systems and processes make your clinic work efficiently and improve the experience for the patient.
-
A key mistake clinic owners make is having an incorrect fee structure which can lead to a low income. Your fees need to be priced correctly and increase over time to represent the time and value you’re offering your patients.
-
Don’t ignore previous patients, they are valuable to you. You've done your marketing, you've increased your patient numbers and you’ve finished their treatments but that doesn’t mean your relationship ends there. They will come back and have more problems that you can solve, so stay in touch.
BEST MOMENTS
“Referrals are nirvana, they show your loyal patients recommending your services.”
“But beware; relying solely on referrals is putting the success of your clinic in other people's hands.”
“Marketing is a critical part of any business.”
“There are thousands more people all around you within touching distance that have no idea you exist.”
“Technology is all around us. It's improving and changing all the time.“
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Gilly discusses the importance of being recession proof and how to streamline your clinic whilst staying profitable in 2022. Discover how to keep your prices high and keep your diary full in today’s episode of The Osteobizness podcast.
Special Offer: Right now you can be business savvy and join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!
For more information about this, message Gilly via social media or by email: gilly@osteobiz.com
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Since the pandemic, people have struggled to see GPs which has seen a massive increase in demand for manual therapy.
-
You don't need to be fearful of a recession, there are always opportunities to be had during tough times, although you do need to focus on protecting your business and planning and strategising to block book clients in for treatment.
-
Do not reduce your prices at any point in the coming months. Keep your prices high and continue to increase them incrementally too, because otherwise, you're going to really feel the pinch on your profits.
-
To protect your clinic during a recession, ensure that everything is systemised and streamlined to make sure it is as time-efficient and profitable as possible.
BEST MOMENTS “There’s a lot of competition in the manual therapy space and a lot of clinics are trying to expand.”
“With a potential recession looming we need to protect our businesses.”
“You're not in business to earn less year on year, you’re in it to earn more and to make sure you provide properly for your family.”
“Always look at other revenue streams and how else you could support your community with the work that you do.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
See omnystudio.com/listener for privacy information.
Gilly is joined by the Founder of A Little Peace of Mind, Entrepreneur, Podcaster and Coach, Nicola Bird. They discuss how the pandemic has changed society, how to overcome anxiety and why remaining in a natural state can help your decision making and aid your clinic.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
The osteopathic profession has a lot more anxiety and overwhelm in the community and among practitioners and patients. Often anxious patients rub off on the clinic and it can create a tough working environment.
-
The pandemic changed the way society operated and we all became scared due to the new pressure and stresses of COVID. Being scared and anxious became part of normal everyday life.
-
It’s important to make decisions about your business in your natural state and not when you’re stuck in a thought tangle. A thought tangle will revert back to a natural state over time but it’s essential to spot them when it happens when you become overwhelmed and your mind is screaming at you.
- Don’t make decisions in an anxious state and let imposter syndrome take over. You need to learn to ignore yourself.
BEST MOMENTS“My business hit seven figures and there was just an empty feeling.”
“I'd found peace of mind and the thing that I'd been searching for”
“People are scared, but they had no problem being scared. They were just scared and there’s a real difference.”
“Osteopathy is an art and you’re totally absorbed by it. It just flows through you naturally and you're not even aware of it.”
“If you don't know, you're drunk, you're in trouble. That's a great analogy.”
“If you understand what's going on, you can just ignore yourself.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Nicola Bird is the Founder of A Little Peace of Mind, an organisation that helps people with anxiety, stress and panic attacks. Hay House Author. Mother. Wife. Dog Lover. Entrepreneur. Podcaster. Coach.
CONTACT METHODwww.alittlepeaceofmind.co.uk
See omnystudio.com/listener for privacy information.
In part two of a new mini-series, Gilly and Osteopath and owner of a multi-disciplinary clinic, Jim Roddick to discuss the art of delegation. Discover how to offload the day-to-day tasks and increase your profits, learn how to focus on the strategy and culture you’re trying to build in your community and understand the power of delegation and how it can help you scale.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Growing your business starts with getting rid of the day-to-day tasks. If you are bogged down there's just not enough time and there's no mental bandwidth for you to work on your business. There’s no time to grow it or plan to increase your profits or save more time.
-
By delegating tasks you’re able to focus on the strategy and culture you’re trying to create within your community of practitioners or within your clinic.
-
Having the people and resources to delegate to is the first step, delegating and making sure that your team is well-trained and experienced enough to achieve the tasks to the standard you set is the second step.
-
Delegation will allow you to scale your clinic faster. You're the soil of the plant and you need more people to create a grow plant because, without it, you're going to reach a size that it just can't grow anymore.”
BEST MOMENTS“I’m the happiest in my clinic when everything is organised and delegated away.
“A large proportion of the operational day-to-day stuff drags down business owners.”
“Having your training resources all in one place and within a clinic handbook can help with training your team and keeping standards high.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Gilly is joined by Doctor of Chiropractic and Clinical Director, Chris Chippendale in this episode of The Osteobizness podcast. Together they dive into the patient journey, how to manage expectations with treatment plans and why communication within clinics is essential to success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Communication with patients regarding their recommended treatment plan is so important. It’s essential that osteopaths communicate the expectations for a treatment plan and explain the how and the why for each visit so that the patient knows it’s coming from a place of care and wellbeing.
-
Education and awareness around the patient's care is vital as it’s their health that can be impacted so you need to break down the treatment you’re giving and give the patient confidence in why you’re doing it.
-
Insecurity, fears, hang-ups and worries can often get in the way of putting the patient first. Effective patient-centred care puts all of the doubt aside and serves the patient with the solution to their problem.
-
The social styles model is a simple framework for identifying the patient's preferred communication style based on outward behaviour. As an osteopath, you can use this method to serve and communicate with your patients in the way in which is most effective for them, which in turn improves their experience.
BEST MOMENTS “There's a lot more overlap in the venn diagram than differences between chiropractors and osteopaths.”
“We're all learning from each other as the science advances as a rising tide lifts all boats.”
“I don't want to be one of those chiropractors or osteopaths that’s feared, it’s a stereotype.”
“There's so many things that we can spot as to ways they can improve their life, health and wellbeing.”
“Try not to overwhelm your patients at the start, aim to drip feed the education and build a rapport.”
“There's so many more variables that are outside of our control and you can't ever get to a point where you will fix everybody that produces some anxiety.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
As the son of a chiropractor, Chris grew up with chiropractic “from the cradle” and developed a deep fascination with human biology and the nervous system. Having seen the difference that chiropractic treatment had made to so many people, he decided at the tender age of 11 that this was the career for him – a decision he has never regretted.
Since earning his Masters in Chiropractic, Chris has continued to further his skills and knowledge, keeping up his research studies and attending a wide range of courses to be able to provide the highest quality of care to his patients. He is a registered trainer for new graduate Chiropractors with the Royal College of Chiropractors, provides training seminars and workshops for other healthcare professionals, and is a guest lecturer for Chiropractic students at London South Bank University.
CONTACT METHOD
The Happy Patient Project:
www.patientcentred.co.uk/happy
The first 10 to use code OSTEOBIZ get £100 off
Find Chris at:
www.facebook.com/patientcentred
Chat to Chris:
chris@patientcentred.co.uk
or t.me/ChrisChippendale
See omnystudio.com/listener for privacy information.
In part one of a new two-part mini-series, Gilly discusses the work of 2nd generation Osteopath and owner of a multi-disciplinary clinic, Jim Roddick. Learn how to master the art of delegation, get more done, increase your revenue and free up time in today’s episode of The Osteobizness podcast.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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One of the most important things in running a clinic is delegation because as owners we want to control everything and we end up running out of time and in there lies overwhelm, exhaustion and burnout.
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You are too valuable to your business to be doing small operational or unskilled day-to-day jobs when you could be seeing patients and using your skills to generate more revenue for your clinic.
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Creating a clinic handbook will help to streamline your practice and produce standard operating procedures for each area of the business. A handbook will help you train up staff on tasks you were previously doing and will teach them the exact way you want it to be done so that you can spend more time seeing patients.
BEST MOMENTS“Once we've got operations and marketing handled, we then move on to getting that clinic handbook done.”
“Find somebody who would do those tasks for a lot less than your value per hour.”
“You have to delegate and get some of that stuff off your desk and get someone else to do it either in the team or by paying someone external to do it.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Discover how the right marketing, systems and strategies can uncover the hidden profits in your clinic. Learn how to create marketing messages that resonate with potential patients and why The Mastermind Programme will help you to increase your income.
If you'd like me to uncover the hidden profits in your clinic, book yourself for a 20-minute session with me: https://osteobiz.as.me/gilly
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Listen carefully to your patient's symptoms, complaints and problems because in there lies your marketing messages. Your social media content can be driven by your patients and speak to solving their needs.
- The right marketing strategy and systems will help you to gain confidence on social media and get in front of potential patients with the right messaging.
- The Mastermind Programme is a monthly investment and you receive expert and strategic help on how to grow your clinic, join a community of like-minded individuals and truly get given the tools to increase your income.
BEST MOMENTS“The right marketing message will resonate with your audience.”
“Your peers are not your patients so don’t worry about what they might think about your social media.”
“We've worked on her confidence, we've given her the strategies, we haven't just said here's your plan, off you go.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Let's talk about delivering real results! In today’s episode, Gilly explains the need for providing patients with a full resolution to their problems. Learn why you must offer a full treatment plan and get patients booked in for follow up treatments so that they do not leave with the perception of a poor osteopathy experience.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Osteopaths need to provide patients with a full resolution to their problems, even if that means a number of treatments over a period of time. What you cannot do is give a partial resolution, not solve the problem and leave the patient in pain and with the perception that osteopathy doesn’t work.
-
Always give patients the option to book their next appointments so they can get the times that they prefer, that suit their diary and their schedule. Don't just give them a partial result.
-
This is private health care and people know that they need to pay for that so focus on the result and not the money.
BEST MOMENTS“We've got one chance with a patient, you've got one chance to give them a result.”
“Give them a full result, deliver what you're capable of and keep talking to them.”
“People are prepared to pay for private health care that is high quality.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Watch out for burnout it can break you. In this episode, Gilly dives into burnout and the role it plays in Osteopathy, how to spot it and what you can do to avoid it. Discover the tips and tricks you can use to overcome the feeling of burnout so that you can grow your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Burnout is increasing amount practitioners since the pandemic, lockdowns and difficulties with the Coronavirus.
-
The signs that burnout is beginning to creep into your life is the feeling of dread waking up in the morning, dreading going into the clinic because there’s too much to do. You’ll often find deep-seated and lack of excitement about your profession.
-
Burnout can occur when you're overworked and that often happens when your treatments aren’t priced correctly. Increasing your prices will help to optimise your time for money exchange.
- We always do our best for our patients, but you must do your best for yourself first because if you're broken, you cannot help anyone else.
BEST MOMENTS “If you have regular days where you desperately need more sleep, that's a massive alarm bell.”
“If you’re feeling burnout you need to lessen your workload and look to outsource.”
“Taking regular breaks is important and will help to reduce the risk of burnout.”
“Squeezing in more and more patients when you’re already busy will cause burnout, you need to be careful taking care of others and not yourself.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
There are 5 common mistakes many Osteopaths make. In today’s show, Gilly talks you through why you need to keep in touch with your patients, addresses how you price your treatments and why you should make a potential patient's experience as seamless as possible.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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Not keeping in touch with patients. A newsletter now and again can engage with patients and keep them updated with your practice and maintain a rapport.
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Check-in with your patient database. It’s important for your reputation that you ensure that every single patient gets the very best and receives the ongoing treatment that they need. It's good practice to get them back again and make sure they don't need a bit more treatment and reassurance and help them.
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Create a proper treatment plan for every single patient. Show them the path ahead and the journey to better health.
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Don’t be scared to raise your prices. Pricing is too often linked with our own self-worth but pricing correctly is very important to the growth of your practice and Osteopaths shouldn’t make assumptions about how patients will prioritise their life and how much they’re willing to pay for treatment.
BEST MOMENTS “Keeping in touch and maintaining rapport means that next time they need treatment you’ll be top of mind.”
“Give them reassurance that they can achieve their end goal, whatever that might be.”
“Clinics now must offer an online booking option, it’s about making the journey easier for the patient.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Does marketing push your buttons? In this episode of The Osteobizness podcast, Gilly breaks down her Marketing 101 approach to social media, connecting with your potential patients and building a community. Discover how to make the social media algorithms work for you, what to post and when to post it to get yourself known and build your brand.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Most potential patients aren't seeing what you post because you’re not posting enough and, perhaps surprisingly, you can never post too much. It therefore goes without saying that if your potential patients don’t see your posts, they still don’t know who you are or how you can help them.
- Social media algorithms, particularly Facebook, show your posts organically to around only 5% of your page followers, so by posting more you're certainly not being a pest as only a few people will be seeing it.
- We have to attract the attention of your potential patients and build a community so don't be afraid to use humour or to be entertaining. It is social media and it’s about connection, relationships and sharing.
BEST MOMENTS “Post more often than you feel comfortable with.”
“Use organic posts, don't pay Facebook any money.”
“Only a few people will see your posts organically, but it's still vital.”
“If you stop posting to your page, Facebook will think the page is dead and it's not going to show anything to your potential clients.”
VALUABLE RESOURCESThe Osteobiz mastermind
https://gillywoodhouse.simplero.com/page/206881
Book a call
www.osteobiz.as.me/consultation
Check out the new website
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
CONTACT METHOD
https://www.thetherapyrooms.co.uk/
See omnystudio.com/listener for privacy information.
In today’s Osteobizness episode, Director and founder of GWA Accountancy, Gayle Parnham joins the show. Gilly and Gayle dive into the financial and strategic decisions you need to make in order to scale your practice and accelerate growth. Why taking a loan isn’t a bad thing and how building your team helps to build the foundation for growth.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
One of the most common pitfalls business owners face is trying to take on everything themselves, but the challenge is ‘how do you manage to do everything when you've got limited resources?’ Far too often people focus on saving costs rather than the time aspect of doing that task themselves costs.
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You must evaluate if certain tasks are worth your time or If they can be outsourced at a cost so that you can see more patients. Otherwise, you may be reducing your own turnover by not sticking to your primary skillset.
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To scale your practice and accelerate the speed of growth sometimes it’s beneficial to take out a business loan when you factor in how long you want to run your practice. Depending on your goals, a financial loan could help you grow your client base quicker and provide you with more working capital as a result.
-
Building a team within your practice can actually save you money in the long run and you can build business relationships that become instrumental in helping you create a self-sustaining and profitable practice with happy patients generating you an income.
BEST MOMENTS “You could be doing yourself out turnover and instead be increasing the number of patients you see.”
“There's always solutions to a lack of finances, it could be taking on a loan or finance so that you can get yourself a better footprint in terms of profitability quicker.”
“Before hiring, ask yourself does this role really add value to my business and can the money be earnt from the role?”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Gayle Parnham is the Director and founder at GWA Accountancy Chartered Accountants and Financial Controller at Powell Cinema Engineers. Gayle specialises in accounting and financial services for SME’s, cloud accounting and tech magnets. Gayle is a passionate horse rider, dancer and walker
CONTACT METHOD
https://uk.linkedin.com/in/gayle-parnham
https://www.gwa-accountancy.co.uk/
See omnystudio.com/listener for privacy information.
How do you measure success in your practice? Gilly is joined by an experienced osteopath and owner of the founder of The Therapy Rooms, Elizabeth Curphey. Together they explore the value of sharing knowledge, how to serve your local community and how to measure success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Osteopaths know how to treat patients, they know how to practice but it's the business side of running your practice that can be really demanding. Osteopaths need to join communities, learn from each other and make mistakes so that they can grow as business owners.
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How do you measure success? Understanding from the beginning that you need to set boundaries and determine how to will measure what a successful practice looks like is important to staying motivated and providing great customer service. Success means not comparing ourselves to others and not thinking your practice is better than another, success is different for every osteopathy.
-
Osteopaths provide a really important service to the community and people really value the knowledge that osteopaths have. It’s important to realise you’re not selling a service the community don’t need, it’s something every one of your patients is going to benefit from in more way than one.
BEST MOMENTS “My vision was to have a multidisciplinary practice and at its peak, we had osteopaths, counsellors, therapists and nutritionists; my vision came to life.”
“This profession has given me such a lovely, wonderful and fulfilling life.”
“When people have tough experiences and they’re feeling demoralised about their practice I don't want them to feel alone.”
“We do our very best with every patient that comes through the door, but there may well be one or two in your weekly list that don’t quite get it.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
A British School of Osteopathy graduate, Elizabeth Curphey has been a qualified Osteopath for over 20 years and is currently working in Macclesfield at The Therapy Room. Her patients vary in age from the over 90s right down to newborns, as she is the only locally specially trained baby and child osteopath.
Buy the book "How To Survive And Thrive As A Newly Qualified Osteopath"
https://www.amazon.co.uk/Survive-Thrive-Newly-Qualified-Osteopath/dp/B094T3Q895/ref=cm_cr_arp_d_bdcrb_top?ie=UTF8
CONTACT METHOD
https://www.thetherapyrooms.co.uk/
See omnystudio.com/listener for privacy information.
Gilly is joined by the principal osteopath and owner of Osteopathy For All, Pippa Cossens. They discuss the value and importance osteopaths have in society and to their community, how to be truly authentic and build a reputation and why adopting a mind and body approach to your passion will help to solve your patient needs and grow your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
As an Osteopath your passion is solving people's pain and therefore you stop worrying about the competition or other things that you cannot control and focus on serving your patients and growing your practice.
-
Patients will not fully recover from just a physical approach, a mind and body approach makes much more of a difference. Understanding why the muscles have got tight, why the nervous system is agitated and the new loop, the neural loop that comes from that can transform your practice.
-
Osteopaths are well-placed to help the health of the nation and during the pandemic, osteopaths have massively stepped up in helping their community and serving patients with chronic pain, overcoming fear and serving patients when often hospital appointments were hard to come by.
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Osteopathy is about being truly authentic and resonating with anybody that walks into your practice. You have to be confident to be in your niche and focus on your passion to help people.
BEST MOMENTS “If you build up your reputation in your local area people will travel further to come and see you because of the quality of the work that you do.”
“Word of mouth and social media can br an amazing force for growing your practice”
“Osteopaths are sort of old fashioned doctors.”
“You have to bring your best self to your clinic and do what you love.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
https://osteopathyforall.co.uk/toolkits/
https://osteopathyforall.co.uk/contact-us/
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Pippa Cossens is an Osteopath specialising in Fibromyalgia & Chronic Pain Recovery & reducing Stress-Induced Symptoms in adults & children. Pippa is the principal osteopath and owner of Osteopathy For All. Graduating from the European School of Osteopathy in 1994, Pippa has since then been in private practice and for 8 years during that time she worked in the clinic at the Osteopathic Centre for Children in London and ran the education department for the postgraduate Diploma in Osteopathy
CONTACT METHOD
https://osteopathyforall.co.uk/
See omnystudio.com/listener for privacy information.
Gilly welcomes registered midwife, certified Lactation Consultant and specialist Tongue-Tie practitioner, Dee to the show to discuss the synergy between osteopathy, business and support for new parents. Together they discuss the stress and vulnerability new mothers face, the information and guidance they need to help their newborn thrive and how Osteopaths can share their knowledge in a time when there’s so much stress on the NHS.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
If you’re a first-time parent there will understandably be some anxiety about the baby's development and how their progressing.
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Due to a lack of home visits and support from the NHS, often midwives are only able to support new parents via phone calls. This can be stressful for the new mum and leave them vulnerable as they’re seeking advice and guidance on how to feed, soothe and hold their newborn.
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New parents may not have all of the right information they need to support and understand their newborn. Osteopaths and other healthcare professionals can share their knowledge of baby development and share key fundamentals to put new parents' minds at risk with things such as feeding and growth.
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There are many reasons that can cause a newborn baby not to thrive and it’s important to recognise them and seek support but also realise that as a new parent you’re not a failure.
-
COVID-19 and the access to healthcare, as a result, has had a huge impact on the well-being and mental health of new parents.
BEST MOMENTS “A lack of support leaves new parents feeling very vulnerable.”
“There’s a lot of expectations put on new mums who may not have a support network around them”
“If a newborn is not thriving it’s important to remember you’re not a failure as a parent”
“Just by knowing how many feeds a baby needs in 24 hours, Osteopaths can help new parents.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Dee is a registered midwife, an International Board Certified Lactation Consultant and a Specialist Tongue-Tie Practitioner. She trained to become a Midwife over 20 years ago and worked within the NHS for over 16 years before leaving to specialise and develop her private practice. She founded Birth, Baby & You in order to offer a more bespoke service to her clients and give them the expert support and time they need.
Dee has supported thousands of families with Infant feeding and has carried out literally thousands of tongue-tie releases over the past 12 years as a specialist. She is one of the most experienced midwives in the field of Infant feeding and Tongue-tie.
She also has many years of experience as a Midwifery and Infant feeding teacher and facilitator and has bought her knowledge and skills together to produce teaching materials for parents and practitioners wishing to work with expectant and new families. Providing high-quality Infant feeding information and support to assist families with the care of their newborn.
CONTACT METHOD
https://www.birthbabyandyou.co.uk/
See omnystudio.com/listener for privacy information.
If you’re patient and obsessed you will grow your practice. Learn how to shift your mindset away from money and towards the patient journey, discover how fair exchange will drive more referrals and find out why you should care more about patient results than they do.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- You have put the patients first above all other aspects of the business. If you have an obsession within your practice, about the results of your patients and about the patient journey, everything changes. If you’re focused on patients before everything else then the money doesn't matter, all of your focus is on the outcome for each and every patient.
- When you're fully obsessed with your patients and you’re giving them a gold standard patient journey it will lead to growth.
- Growing your practice and generating more referrals is about finding the place of fair exchange. You provide your patient with a positive result and they will give you one. As a result, Osteopaths must care more about the results of their service than the clients do because an obsessive mindset will lead to more referrals and more business.
- The results of your patient's treatment is a powerful marketing tool and your successful results will enable you to reach out to new people.
BEST MOMENTS “Everybody wants more word of mouth referrals”
“It’s time to put yourself in your patient's shoes and see things from their point of view.”
“When you’re obsessed with the patient and their journey you will create fair exchange in your practice.”
“When you're giving that level of gold standard service you'll practice and cannot help but grow.”
“You must care about their results more than they do and take the money out of the equation.”
“Your patient results will give you even more proof that your treatments work.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
By focusing on the patient journey you will fall back in love with your business. Join Gilly as she explains how systems, processes and the right mindset can help you optimise your clinic, save you time and take back control of your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
By incorporating systems and procedures into your practice you will be able to overcome the ongoing daily stresses of patient inquiries, cancellations, late arrivals. marketing, accounts, CPD mentoring and everything that can become overwhelming.
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Integrating systems in your business that will save you time is the number one thing you can do to stay in love with your business because inefficiencies in the way a practice operates, directly creates even more stress and overwhelm.
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Clinics can fail to succeed because of one fundamental issue and that’s what’s going on in the owner's head. Often something is holding them back such as long-held beliefs or negative self-talk and they’re unable to grow, unable to modernise existing systems and it can halt the clinic's progression.
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Focus on shifting your efforts towards the patient and creating a gold-standard patient journey. When the focus is centered around serving and not income or results everything will work better and you will no longer feel out of control, overwhelmed and exhausted. You will be thriving, energetic, and fall back in love with your work.
BEST MOMENTS“We all get those days with back to back complex problems to sort and we can often feel jaded.”
‘Many clinic owners are afraid of tech or simply don't want to learn about it.”
“Marketing is critical and our potential patients need to know what and who is behind that door’
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In today’s episode of the Osteobiz podcast, Gilly is joined by the founder of Financial Foundations and business consultant, coach and advisor Philippa Scobie. Together they explore the importance of financial accountability in your practice, why you need to set two-week deadlines for your finances and break down the profit-first mindset.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
Interested in working with Philippa on your practice finances? Contact info@ffcoaching.co.uk for more information.
KEY TAKEAWAYS
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The profit-first mindset is focused on removing your profit from your sales first. Take 5% profits and separate it into another account to be your quarterly dividend. You are an investor in your business and you should be rewarded for that.
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Often clinic owners are not tax-efficient and don’t have a structure in place for their own salary to meet their lifestyle. 50% of sales should be set aside for the practice owners personal account.
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Expenses and overheads should account for no more than 30% of your turnover. Practice owners should prioritise expenses that have a positive return on investment. Overheads can be reduced when you analyse what you’re paying out each month.
- A positive financial foundation is about being accountable and sticking to two-week deadlines.
BEST MOMENTS“You need to take a forward view of financial planning and take learnings from past years”
“Staying on top of finances can be the most important part of a business”
“You should never be the lowest-paid employee in your practice”
“If you want to grow your practice, you need to know about the financials”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
https://www.solo.ffcoaching.co.uk/
https://www.ffcoaching.co.uk/
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Philippa Scobie is the founder of Financial foundations and helps businesses grow through clear and simple solutions. As a consultant, coach and advisor to SMEs in multiple industries, Philippa specialises in maximising profits by streamlining financial processes. She helps to develop strategies and solutions that are tailored to companies specific and unique requirements to take businesses from 5-figure or 6-figure turnovers to 7-figures and beyond.
CONTACT METHOD
https://www.ffcoaching.co.uk/
https://book.ffcoaching.co.uk/
See omnystudio.com/listener for privacy information.
Gilly is joined by ex-Osteopath and expert blog writer Diana Rowlands. Together they discuss the power of writing, how to design a best-in-class website to represent your practice and grow your business and why it’s essential to showcase your expertise and remain patient-focused at all times.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- It is painful writing blog posts when you're trying to run your business and your focus is elsewhere. I ease, the pain of osteopaths having to write their own blog as often they don't want to or don’t have enough time.
- The benefits of adding a blog to your clinic's website are huge. It really gets you and your work noticed, it helps to build your brand and it gives you a voice to connect with the community. The best way to grow your practice is for people to be able to come and look at your website, demonstrate that you’re helpful and provide a solution to their problem in a trustworthy manner.
- Blogs shouldn’t be harsh or salesy, it doesn’t fit with Google and your traffic will bounce. Blogs need to build trust and help you come across in a friendly and authentic way.
- A simple five-page website template design gets straight to the point and can be easily focused on the potential patient. You don’t need a massive website where the user can get lost, it needs to be relevant, serve what people are searching for and written in an easy to understand terminology that people can understand.
BEST MOMENTS“Having the right voice is key to the people that you're trying to serve because when people are searching for a solution, they're searching for something on their own, in their own language”
“A website needs to be patient-focused and there must be a shop window into how that potential patient might come through the door.”
“A block page is great for displaying blogs and especially in osteopathy we often talk about therapeutic relationships and people.”
“What is your best business tip for? Showcase your expertise.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Diana Rowlands is an ex-Osteopath graduating from the British School of Osteopathy and is an expert blog writer.
CONTACT METHODDiana Rowlands:pennproof@gmail.com
See omnystudio.com/listener for privacy information.
In today’s episode of the Osteobizness podcast Gilly shares with you an easy to follow step-by-step marketing plan to help you attract more patients. Learn how to use social media to your advantage by building your brand, engaging with your community and educating your audience.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- People need to know you exist, they need to know who you are, they need to know where you are, they need to know how you help them and they need to like you.
- Be consistent and persistent with your marketing and aim for engagement because when people interact and remember your content they will feel emotion.
- Your marketing needs to be educational and to inform your community about what you do. Make the complex simple and educate your audience about how your expertise can be the solution to their pain.
- Engaging posts will grow your following because social algorithms push posts that spark engagement.
- Sharing and showcasing examples of your work, client success stories and how you have helps people will help to show your value to your community. Customer testimonials will resonate with your audience and help to build your credibility and expand your client base.
BEST MOMENTS“Social media marketing is your best chance to attract more patients towards your practice”
“Make the complex, simple, teach us some things about the body and how we can look after ourselves.”
“Posting questions and polls on social media will spark engagement”
“Don't be afraid to ask for testimonials”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Osteopathy changes people's lives. In today’s episode of the Osteobizness podcast discover how to grow your practice, connect with your community and engage your patients as experienced Osteopath and international practice owner Jody Jakob joins the show to share his wealth of knowledge from treating over 40,000 patients.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- When you first launch a practice it’s only your friends that come for treatment but if you work at it and market yourself and the service you provide, people will start to come.
- Connecting your clinic to the local community is essential to building your network and growing your patient numbers. Often people don’t know who to go to but if you’re a pillar in your community it will become the go-to practice for patients to find a solution for their pain.
- Osteopathy will continue to develop and have a larger part to play with the whole body with treatment for the heart and head. Osteopathy is more than what you can do with your hands, it’s also about what you say and how you interact with them to find the key to solving their problem.
BEST MOMENTS
- “I wanted to be an Osteopath because I wanted to help people”
- “I opened the first Osteopathic clinic in Cascais and both the Portuguese and British started to come”
- “Do what you love and talk to people about your work because you are changing peoples lives”
- “We don’t cure people, we help to make people better and patient engagement is the key”
- “Osteopaths help patients on lots of different levels”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. For 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral". More than 40.000 patients treated over the years make an impressive curriculum of experience and success.
After moving to Portugal Jody immediately set up practice at the Estoril Sol Hotel, and started to attend patients. Over the past 10 tears, Jody has tutored and mentored many young Osteopathy students and lectured and promoted workshops for both Osteopaths and other health care providers.
See omnystudio.com/listener for privacy information.
Do you feel overwhelmed and underpaid? Tune in to another episode of the Osteobizness podcast as Gilly explores how introducing systems into your practice can help to grow your practice, increase your income and free up your time.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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Often Osteopaths experience overwhelm because delegating a task takes longer than completing it yourself and as a result, you’re unable to grow, unaware of how to introduce systems and left with challenges and time constraints.
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In growing your practice there are lots to learn. How to figure out if you’re targeting the right patients, how to master marketing, how to find a balance between work and your personal life. Even though your income may grow so do your problems.
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Systemic issues cause overwhelm, prevent growth and leave you feeling despondent. But it doesn't have to be this way because your practice can be flexible and new systems and operations can be installed to instantly provide your patients with a better service and free up your time.
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To grow your practice you need to increase results without exerting more time and effort and with improved systems, you will see a significant increase in output.
BEST MOMENTS “You're smart, you're very good at what you do but if we're honest, you're also overwhelmed.”
“It's lonely sometimes trying to do everything by yourself.”
“You've invested much time, energy, and money to get you to where you are now. Now is not the time to give up. Especially if you understand that the problems in your practice are fixable.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In today’s episode, Gilly is in conversation with a pillar of the Osteopathic community, Tim Allardyce. Learn how to adopt an entrepreneurial mindset to grow your clinic, discover how to adapt and overcome challenges and bottlenecks and find out why prescribing your patients with exercises helps to empower them with active recovery. Find out how this exercise app can even boost your marketing.
Get a 3 month trial with Rehab My Patient here:
https://www.rehabmypatient.com/register/osteobiz
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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When you run your own clinic you have the expressive freedom and creation to do amazing things. You’re able to choose your own path and to be completely adaptable to problems that arise on a daily basis.
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Most people misunderstand the perception of stress. Stress is a situation you cannot control whereas it’s likely you’re just facing a challenge that you can overcome. The bigger your practice grows the more challenges you will face and situations you will need to adapt to.
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Osteopaths need to move more into prescribing exercises because it's an evidence-based science that helps to empower people and the patient is actually involved in their active recovery.
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So many Osteopaths have bottlenecks, they're spreading themselves too thin in their business and they're struggling to see results. Systems, operations and the accountability of joining a community can help to motivate Osteopaths to grow their businesses and solve their problems.
BEST MOMENTS
“The entrepreneurial brain is always looking for solutions in every aspect of life.”
“For small businesses, it’s very hard to have a set plan and strategy because there are lots of things that cannot be planned for. You’ve got to be smart and adaptable.”
“Due to the pandemic it's a constant adaption to the ever-changing situation we're currently in.”
“Stress is when you have no control of the situation you just have to try and adapt to it.”
“It’s time that osteopathy started to be a bit more profitable.”
“Every time we treat someone, that promotes osteopathy and we encourage the public to try it.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Join an insightful and educational discussion about all things Osteopathy with Gilly Woodhouse and Steven Bruce, which recently aired live on the Academy Of Physical Medicine's show.
Discover the best opportunities for growth, how to increase patient numbers efficiently and effectively and why it’s essential to work on your business and not just in it.
If you're not a member of the Academy Physical Medicine, you are seriously missing out on high quality CPD and lots more. You can even have them log and monitor your 3 year CPD cycle and remind you what else you need to do to complete it properly - sounds like one of the best time-saving services you'll ever sign up for!
https://www.academyofphysicalmedicine.co.uk/membership-options/
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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What’s the best opportunity for growth? Smaller clinics are able to keep their costs low and grow steadily as it’s a much smaller operation but bigger practices can grow rapidly if they have the right systems in place and make every room earn its money. When you grow a practice you’re able to work on your business and not just in it.
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You have to make it easy for patients to find you and solve their pain. Digital online booking systems allow your practice to remain patient-centric whilst increasing efficiency. Everyone is time poor so you need to make the customer journey as quick, easy, simple and effective is essential to growing and scaling your clinic.
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Marketing your clinic's services is key to growth and by utilising social media you are magnifying the effects of positive word of mouth referrals and building your brand awareness at the same time.
BEST MOMENTS “There’s high demand for osteopathy and manual therapy because people can't get help from the NHS.”
“You shouldn't always be working in the business you need to set aside time to work on the business otherwise you’ll never grow sufficiently”
“When you grow your clinic to a certain level you need to outsource the £10 tasks that can be time-consuming”
“Take a step back and take a helicopter view of your business, rather than looking at it from ground level”
“The quickest way to reach your new patients is on social media.”
“Clinic reviews and testimonials are so important to build confidence in your potential patient.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Gilly is joined by Osteobiz Mastermind mentor, clinic owner and recipient of the principal of the year award, James Ruddick. They discuss how to build the key foundations for a profitable clinic to scale. Learn the business side of a successful practice and why creating an efficient clinic with the right team and processes are able to grow into large businesses.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Practitioners need to be experts in what they do and provide a world-class services. This foundation needs to be set before Osteopaths can focus on the business side of things and grow their teams.
- Often a principle of a practice is getting caught up in the daily grind of trying to firefight and keep on top of everything without thinking about what you really should be doing. Being a small business owner is 24/7 and you never really get away from it. But it is very fulfilling.
- The key foundations for a practice are really important if you’re to grow from a small to medium to large business. You need to run an efficient operation, have processes in place to onboard new staff, understand how to engage and educate your target audience whilst also asking for feedback from clients in order for you to grow.
- To grow, you go from foundations to building on top of them to building a team and to creating a community. As a result you create leverage and your practice is more efficient with staff members that know their jobs and a team that will allow you to work on your business and not stuck firefighting.
- In order to provide the best service you need your practice to generate cashflow and in order to do that, you have to have a business hat on rather than an Osteopath's hat on.
- Unfortunately there are lots of very good practices and principals who are working really hard but not getting the gains that they need to grow. To make the business flourish you have to direct all of your energy into mapping out and understanding what you’re currently doing and how you can improve on the areas of your business that will bring you more clients.
BEST MOMENTS “As an Osteopath it’s a privilege to be helping solve peoples' pain and that’s quite commonly forgotten”
“You start to put your foot down on the accelerator when you move to online booking.”
“If you’re spending more on your business to improve and optimise the service you need to be charging more.”
“We're currently experiencing a lot of cancellations for many practices because people are a bit nervous about COVID”
“If there's a dip in business, it's not the end and It doesn't sound the death of your practice”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Successful Osteopath, practice owner and Osteobiz Coach Jos Drew joins the show to discuss her thriving practice, her top tips to achieving your business goals and shares some essential insights into her journey from setting up clinics around the world.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- When you think of selling something to somebody you need to have the mindset that you’re actually aiming to inform and educate them to make the right decision. So growing your practice is about encouraging patients to book in and you’re just showing them how to do it so they know when it comes to the time that they may require treatment.
- Cliniko can help you set business goals on a daily basis, monitor them and help you track how many patients you saw this week vs last week, future bookings and determine your income and outgoings.
- Osteopathy is working out the puzzle behind their story and finding solutions with tailored treatment. The goal is to remove those roadblocks and restrictions to what has created the symptoms.
- What's your best business tip? Online bookings. Simply put, online bookings can turn everything around and give you the systems and automation to be able to take bookings 24/7 whilst freeing up your time to work with your patients.
- What would you say is your greatest achievement? Believing in my instinct about osteopathy, opening a practice and the doors to new adventures.
BEST MOMENTS“CliniKo can help you streamline, systemise ands automate your practice”
“You dragged me kicking and screaming into my best life”
“I kept my goals really small so when your surpass them it boosts your confidence”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Let's talk about the Osteopaths' blueprint to success. Join Gilly as she shares with you the five steps to running a successful practice. Discover how to manage effectively, which business model can bring you the most success and why having the right mindset is fundamental to delivering excellent service.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Mindset is crucial for the successful running of practice operations and for delivering excellent service and follow-up for patients. A strong mindset delivers well-thought-out decisions rather and positive and proactive reactions to problems.
- Managing and having clarity of thought and understanding of your goals makes managing your team much easier. When everyone is on board with the business development plan, it makes it easier to achieve those goals.
- There are many business models that you can deploy to create a successful and profitable practice but it’s about getting the balance right between outgoings and income.
- Marketing is the oil, which keeps the clinic engine busy, productive and working. You need to continuously educate and inform your community about what you do and why it’s beneficial.
- Mixing up money and self-worth brings us full circle to mindset. Knowing what we're worth means that we avoid being busy, knackered, and broke. So it’s important to set your fees that represent your worth as well as having a contingency fund as a cash cushion.
BEST MOMENTS “Running a business means that the buck stops with you and that can be challenging at times.”
“A positive attitude is vital to motivating your team”
“Marketing is there for the lifeblood of your practice.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Are you running a faulty business model? Join Gilly on this episode of the Osteobiz podcast as she discusses what it takes to grow a struggling practice and overcome the dreaded log jam. Discover what systems and marketing you need to put in place to succeed and how Gilly and the Osteobiz team can help attract more customers to your clinic.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Inefficient practices are mostly due to operating a faulty business model. Often clinics get in a log jam because they haven’t invested in expert assistance to improve the skills and operations of their business and this can lead to slow growth in customers.
- Clinics struggle to grow because there is little or no robust consistent marketing happening, and despondency with the local community has begun. This is an example of a hole in your business model that needs to be fixed.
- To turn a practice around you need to have a plan of action and the ability to solve the problems, put better systems in place and boost the team to get them working in a way that's good for the business.
BEST MOMENTS“Just like everything in life business moves and ebbs and flows constantly”
“For many practices, the events of the past two years have created an increased demand for osteopath services.”
“Many people are now cash rich and time poor.”
“I don't strive for perfection because therein lies madness, but I do constantly strive to improve my own the way my own business runs”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Marketing is subtle and aims to educate but you need to do it in a way that speaks to your potential patients in the right way. Join Gilly as she dives into the fundamentals of marketing, why it’s essential to create engaging content, how you can empathise with your patients and what meeting them where they are really means.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Sales talks about the benefits of a product or service and why you should buy it but marketing is different. It's more subtle and aims to educate and inform your potential patients.
- What does then meet them where they are really mean? It means really understanding what their pain level and current experience is. Talking to potential patients in their language and interacting with them where they hang out.
- To market to potential patients you can create content that highlights their frustrations, you can illustrate with stories of typical patients who have been there before and shine a light on their problem. Empathise with them about how it's making them feel and what these issues are stopping them from doing.
- Target your marketing light at one sector of the community at a time. Find your perfect patients so you know who you’re talking to and what you’re talking to them about.
BEST MOMENTS"I used to think that sales and marketing was the same thing. But there’s a difference between selling things and marketing things."
“Illustrate and use testimonials from similar patients and tell their stories.”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In this episode of Osteobizness, the roles are reversed as we get to hear Gilly be interviewed by Tracy Cartland-Ward of the Sweat Grit & Hustle Podcast!,
Join the discussion on how to balance business and family life, and how you can overcome adversity to start again and make something better. Do you think you can sweat, grit, and hustle your way into finding the right gaps in the market?
KEY TAKEAWAYS
- Gilly’s first solo business was making ready meals for parents at her children’s international school in Athens. She saw that a lot of the parents weren’t home cooks and knew there was a demand that she could fill.
- After finding out her son had to have a heart transplant, Gilly had to drop her business abroad and return to the UK. Through her son's treatment she started taking him to an osteopath who’s work really helped him.
- You don’t know what’s going to happen tomorrow. Your business could end because of some completely unforeseen circumstance. When that happens you have to put your head down and do what you need to do. There will be more business opportunities in the future.
- Gilly then saw another gap in the market as she found out that the osteopaths she was working with had no idea about marketing and were finding it hard to get new clients in the door.
- In the health and wellness industry the point is to make your client better, and when they’re better they won’t need your services anymore. So the marketing side is incredibly important to the sustainability of that business.
BEST MOMENTS
‘I thought I could just jump back on the tube and go to work’
‘People would be buying jewellery off my body basically’
‘You could see it as being stuck on the bus, or you could see it as a private chauffeur’
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Don’t compare yourself with others, don’t let self-doubt hold you back and do dare to be different. Join Gilly as she helps you overcome the ‘comparison monster’, why joining a community can help you to achieve your goals and how playing to your strengths can assist in growing your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
Isolation can breed self-doubt. When you’re running a business you need to make all of your own decisions and you can second guess yourself, overthink situations and make mistakes.
-
Dare to be different, in order to be successful we need to play to our strengths and call on our convenience. As practice owners, it’s important to remind yourselves of your testimonials, join a local community and seek out a business coach it isn’t you or your skills at fault it’s often a lack of systems or marketing.
-
Community is the remedy to feelings of isolation. In a community, practitioners are all striving to achieve the same goals, working collaboratively together and supporting each other to succeed.
-
When you’re feeling isolated your energy is low but when you’re part of a community and working together your energy is boosted, you feel gratitude and you will grow your practice and get more clients.
BEST MOMENTS “There’s no way of knowing if someone else is better than us so we need to play to our strengths”
“Dare to be different”
“Self-doubt is holding us back from achieving our full potential”
“Don’t be afraid to grow into who you are”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
In this episode of the Osteobizness podcast, Gilly interviews a special guest Vinod Mahtani. Together they discuss all things Osteopathy, how to improve your practice and the goals of the ground breaking new EdACHe project.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- We call ourselves osteopaths for progress in headaches and migraine. Some of us have done a further study into headaches and migraines. We've come from a variety of backgrounds, but the unifying force is pain and headaches themselves and wanting to improve the quality of care for headaches.
- Osteopaths for Progress in Headaches and Migraines (OPHM) is about improving the quality of care and knowledge osteopaths have around headaches. Phase one of the headache projects was finding out where we are now. Phase two is for developing the training course for osteopaths. Phase three is about testing this out and interpreting the data received.
- There's an old guard of osteopaths and a new way of working which is a more evidence-based and informed way of working. But success is about combining the old and the new with personalised care for the patient.
- There's a lot of evidence to show that educating patients really helps reduce pain levels and anxiety around persistent pain and chronic headache conditions.
- Osteopathy has changed in practice from the philosophy of osteopathy to more evidence-based osteopathy.
BEST MOMENTS“There been little support for people with headaches.”
“I actually found myself quite fearful of people coming in with headaches as there’s not really the tools to help solve them.”
“We were surviving and weathering the pandemic, it's been quite good for us as I've gotten to concentrate more on the research side of things and I’m trying to develop some training courses”
VALUABLE RESOURCESTo register to participate in the EdACHe project, contact Vinod here: edache3.ophm@gmail.com
To contact Gilly to discuss growing your clinic:
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
How many patients have found you in their hour of need but have been unable to get in touch due to outdated systems and communications? Don’t miss out on new patient bookings, discover how you can serve your clients at any time of the day, free up your precious time, create a world-class customer journey and generate more income on today’s episode of the Osteobizness podcast.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Patients don’t know when their pain will come and in the middle of the night, they need to be able to find you, the solution to their pain and discomfort. Many patients fear contacting an Osteopath out of hours when there’s only a contact number available. Online booking systems and automation must be put in place to combat this.
- We live in a technological revolution and times of incredible change. Too often businesses have outdated processes and are unable to serve their clients need through lack of available communication.
- Embracing systems and automation will enable you to serve new patients at any time of day, save time and create organised practice operations.
- By making your practise available and welcoming at anytime of the day you will create a worldclass customer journey, streamline your business and generate more income.
BEST MOMENTS “In the middle of the night moment of pain, a patient may even think that they might die”
“Even if you’re busy, do not get complacent”
“Too often businesses in the 21st century are not thriving because they fear embracing technological changes”
“Now is the time to ensure your clients can communicate with you at any time of day”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
A successful business owner works on their practice and not in it. Join Gilly as she discusses how to grow and scale your practice by mastering time, money and energy. Discover how to use systems and automation to free up time, why you need to outsource tasks to save your energy and understand the mindset behind the value you offer and the prices you charge.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
There’s often a block to increasing profits in your own thinking, not in your actual reality. It’s the entrenched business beliefs and actions that may ensure that your practice fails and does not reach its full potential.
-
Time and energy are the biggest factors affecting a clinic’s growth. Osteopaths often spend too much time and energy in appointments and self-managing that they’re exhausted. Osteopaths need to systemise operations and outsource tasks that take up time.
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Prices are often incorrectly set and are based on the competition. Practice prices should be set relative to the exchange in value you’re offering your patients.
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A successful practice owner has mastered time, energy and money by working on their business and not in it. They put systems and automation in place to take care of the smaller tasks and take time out of their business to recharge. A successful practice knows its worth and knows the value of the service they provide.
BEST MOMENTS “As business owners, you start out with nothing more than an idea. Generally, something you can be proud of, fulfils you and serves your community.”
“There’s an inability in clinics for Osteopaths to give up the smaller tasks that take up energy”
“How many patients do you need to see in order to break even?”
“A successful business owner workings on their business, not in it.”
“Setting your fees are often wrapped up in your own self-worth”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Professional, industry and community Osteopathy awards can provide your practice with great value. Gilly dives into the benefits of applying for awards, what it takes to win an Institute of Osteopathy award and how awards can be used as a powerful marketing tool to engage with your community and grow your clinic.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
-
There are a number of professional and industry awards that you can apply for to gain awareness. Community awards too are becoming more and more common as they can help to get your business noticed in the local area, generate free press and give your practice an advantage over the competition.
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There’s often a reluctance to enter your clinic for awards as Osteopathy is a quiet profession, however, in order to grow you must promote yourself and your practice to get noticed. There’s often a fear of failure but you must overcome the fear in order to gain recognition.
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Even when your practice doesn’t win an award you can still use the commendation as a powerful marketing tool to establish trust with your community and highlight your specialisms.
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To apply for an institute of Osteopathy award you must identify your defining qualities as a practice, understand how you serve your local community and provide a compelling recommendation for an award.
BEST MOMENTS “Osteopathy is a quiet profession and that’s often why Osteopaths struggle to grow their business”
“Awards can give your practice free publicity that would otherwise be costly”
“Every year I sponsor an award at the Institute of Osteopathy awards”
“Business awards are valuable to growing your practice”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Where are the bottlenecks in your practice? What areas can you improve? Every business needs to move with the times in order to succeed and grow. In this episode of the Osteobizness podcast, discover how to stop fear from getting in your way, why you need to embrace change, systems and automation and what having an open mind can mean when taking your clinic to the next level.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- What got you here, won’t get you there. The work that you’ve done to build your practice and current patient numbers, won’t take you to the next level you’re looking to grow to. You need to make changes in your business and not be fearful of the impact they might make.
- Changes bring about feelings of fear and anxiety and you may wonder how your patients will react to any changes in pricing, operation or practice. Fear breeds isolation and as an Osteopath, you can be left feeling alone, not knowing how to grow your practice and scared of making any changes.
- Mindset is essential to how we operate our businesses. By putting systems, marketing, pricing tiers and a structure in place you will be able to free up time in your personal and business life with your clinic running smoothly in the background.
- Have an open mind to growing your practice and overcoming the fear and resistance of change will enable you to systemise your business and take your clinic to the next level.
BEST MOMENTS“Change is always a risk, but what if it goes right. What if the changes you made were the very thing that enabled you to grow”
“Where the issues are in your business that means you’re unable to grow?”
“When you have systems in place and patients are able to book themselves in you don’t need to be spending hours on communication backwards and forwards with clients.”
“Every business needs to move with the times otherwise you will stagnate and ultimately perish”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Marketing your practice is about getting your prospects to know, like and trust you, your practice and what you do.
Join another insightful episode of the Osteobizness podcast as your host, Gilly Woodhouse explains the value in consistent and persistent marketing to educate and inform your audience, why it’s vital that you’re true and authentic and how you too can grow your practice.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The biggest reason for social media marketing is to build your presence in your community and build the know, like and trust that people have for you.
- Marketing your practice begins by letting more people see through your door. Educating and informing your community is vital because If people don’t know what you do, they will never book to see you.
- You have to let people know who you are, know what you do, know you can help them and know what you stand for.
- It’s vital that you confidently show your true and authentic personality so that you will successfully attract the patients that will get the most out of your practice. Potential patients must know that you can be trusted to delivery the highest level of care to them.
BEST MOMENTS
“Many people will pass your practice and still have no clue about what you do.”
“It’s important to get people to like you and what you do. If they do not know, like and trust you, they are unlikely to book”
“You can establish trust by getting testimonials on your website”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
How do you fill your practice with the perfect patients? Well, It all comes down to marketing, educating and informing the local community about who you are and what you do. Tune in to another episode of the Osteobizness podcast as your host, Gilly Woodhouse bring you tips on social media marketing, how to focus on your specialisms and why understand your patients pain points is essential to success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- There’s a lack of information and understanding that leads patients to be unsure about trying osteopathy. Educating your local community is vital to the success of your practice. Potential patients must understand the value of the help osteopathy can provide.
- Targeted marketing is like an archer aiming for the bullseye with precise accuracy and with robust social media marketing you can target your ideal client and grow your practice with more of your perfect patients.
- Focus on your chosen specialism as an osteopath, it’s here where you can really make a name for yourself and master your niche which will lead to referrals, testimonials and increased word of mouth.
- Listen to your patients and understand the pains of why they need treatment. Here lies your social media marketing messages, you can use these pain points to connect with your ideal clients and drive them towards your practice.
BEST MOMENTS
“Marketing is educating and informing the local community about who you are and what you do, with the aim of bringing patients towards your practice.”
“Education is key in the UK as there is a huge reliance on NHS treatment”
“Spray and pray marketing is too vague, general and it is not at all targeted.
“By focusing on your ideal client you will find that you attract more of that client base.”
“95% of my clients are osteopaths but that doesn’t mean I cannot help other professions, it means I’ve established a strong presence in my niche”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
What would increasing your fees mean to your bottom line? Would it mean that you don’t have to work so hard but you take home a higher income? Tune in to uncover the power of positive pricing in your practice. Learn how to correctly price the incredibly value you provide your clients, why you shouldn’t be afraid to increase your prices and how you with supreme service and proven results you get more clients.
KEY TAKEAWAYS
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How many of your patients will have been round the hamster wheel of health care so what happens when they visit your practice? Can you offer them joined up care, a considered diagnosis and a treatment plan?
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The assumption with pricing is that a patient won’t pay for effective health care and that increasing prices will drive away clients. However, with supreme service and proven results you will be able to safely increase your prices and reduce your hours as your revenue per client will increase dramatically.
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Your pricing model should not be based on your selfworth or the pricing of other practices in your area it should represent the incredible service and value that you provide your patients.
BEST MOMENTS
“My secret weapon to success was actually not being an osteopath but being passionate about the work practitioners do.”
“I used to charge £27 per month for the Osteobiz club with training and a monthly call and the value was immense but the club was probably seen a bit cheap because of the price.
“A patient must value the service that an osteopath practice provides.”
“Sometimes our selfworth gets wrapped up in what we believe we can charge”
“It some areas osteopaths are afraid to raise their prices to represent the service they provide”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Is it possible to start a successful practice directly after graduating? Today, Gilly shares Jennifiers story of finding, systemising, marketing and launching a practice as a new graduate. Listen in and learn how easy it can be to start your own practice will regular new patients when you know the steps to success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- Social media can help you organically reach your ideal target audience for free. All you need to do is be natural, consistent and relatable and your content will resonate with potential patients.
- It’s important to have a website, online booking and the necessary systems in place when launching a new practice. The right systems will create an easy customer journey for new patients.
BEST MOMENTS
“It’s a scary thought starting out in practice as a new graduate”
“People won’t mind travelling a little further for an appointment if it’s a destination”
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
What do you need to achieve in your practice to be thrilled with the success? Growing a practice doesn’t need to be hard and you don’t need to go it alone. Listen in to discover how to go from overwhelm and low income to confident and successful. Gilly shares with you tips on how to become accountable, clearly identify your priorities and why delegation is essential to success.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
The Osteobiz mastermind
www.osteobiz.as.me/consultation
KEY TAKEAWAYS
- It’s difficult to know what to prioritise in your practice and it can lead to massive overwhelm so you must think strategically and set up systems and processes in your practice in order to grow.
- Be accountable for your success with a growth plan, a structured mindset and the right delegation to enable you to work on your business and not in it. Share your successes with your team and be a community, focused on improving your practice.
- Delegate in order to free up your time and build a team around you that can help you achieve your success because oscillating around with no clear direction and being overwhelmed with tasks can force your business backwards.
BEST MOMENTS
“When you don’t know where you’re going you’re likely to get distracted and pushed off course”
“It’s important to work on your business and not in it. Otherwise, you will never find the time to grow and evolve your practice”
“It’s hard to work by yourself, you need to be disciplined but with
VALUABLE RESOURCESThe Osteobiz mastermind
www.osteobiz.as.me/consultation
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Savvy practice management can save you time, money and help to grow your client base. Tune is as Gilly dives into the 6 essential steps to savvy practice management and how you can align your vision and mission to achieve your goals and create a forward plan.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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If you’re distressed in your practice and unsure what to do next it may be that your vision, mission and goals are not clear. It is your vision that will drive your business, enable you to forward plan and keep you going.
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By forward planning, you are able to be more strategic and improve your time management. It’s important to work on your business and not just on it.
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Build your team before your practice is at breaking point. Once you’re consistently at 80% or more booked it’s essential to bring on board an associate to help with running the practice.
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It’s vital to understand the value of your time, so when delegating, apply a value to the task and take note of the tasks you complete in a day to see where you’re spending your time and what tasks of a lower value can be outsourced. For example, hiring a receptionist to help with admin and a cleaner to help maintain the practice.
- Never stop marketing, even when you’re very busy. It’s vital that your marketing is constant and hyper targetted in order to bring your practice new clients.
- Put systems in place to save your time. Ensure your systems provide your patient with an unmatched customer journey whilst also improve efficiency within your pratice.
BEST MOMENTS
“Plan out your goals and reverse engineer them so that you have a plan to achieve them”
“It’s not a good idea to do everything to just save money, it will cause you exhaustion”
“Keep track of your priorities but be careful of procrastination and perfectionism”
“You’re most likely not charging what you’re worth”
“Prioritise the tasks that are most important to your business.”
VALUABLE RESOURCESwww.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
These extraordinary times can be the most amazing opportunity for osteopathy. People are actively seeking help and with the right systems, operations and marketing Osteopaths can solve their pain whilst growing their practice. In today’s episode of the Osteobizness podcast, Gilly dives into the opportunity current circumstances have brought osteopathy and how you too can scale your client base with the right strategy and operations.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
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Under current circumstances, people cannot access the usual health care available to them and there’s increased fear and anxiety around health and as a result, people have actively been searching for help online.
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Systems and operations are critical to success. It is essential that clients can book an appointment online at any day or time. Practices must empower the potential client.
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Osteopathic marketing must be used to educate and inform potential clients to understand the need to visit an osteopath. Many people do not know why they would need an appointment but with social media, you can communicate directly with your target audience and solve their pain.
- Create a client plan of action with resources, guidance and next steps that clearly lays out the treatment plan and keeps the client informed and aware of the steps to recovery.
BEST MOMENTS
“I’ve been working with Osteopaths and their health clinics to help them grow for over 8 years”
“Working from home has brought about issues that wouldn’t have been there having they been in a safer working environment”
“Most people don’t know why they would need to visit an Osteopath”
“The whole world is on social media”
“Even if you’re busy a practice must concentrate on ongoing and regular marketing”
“Never leave a client in any uncertainty of the what steps are next”
VALUABLE RESOURCESwww.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.
Welcome to the Osteobizness podcast with your host and founder of Osteobiz, Gilly Woodhouse. In this inspiring introductory episode, Gilly invites you to come along on her Osteobiz journey, from growing up on a rural farm to becoming an award-winning international global business development coach for clinics all across the world.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
- The Osteopathic support Gilly’s son Toby received helped him survive years prior to his heart transplant and eventually saw him run with the Olympic torch.
- In August 2013, Osteobiz was born to help Osteopaths market their business online. Osteopath’s needed help to grow their client base to build their brand and market their practice.
- With a strong business sense and passion to improve their marketing whilst also improving their efficiency, Gilly has created a number of comprehensive courses on how to grow and scale the client base of Osteopaths and built an online community of professionals.
- The Osteobiz began with a £27 per month club for Osteopaths to seek advice and guidance on growing their practice, this has since evolved into a range of educational courses and masterminds.
BEST MOMENTS
“I was always fascinated in the business aspect of the farm and the efficiencies of how to make things better”
“The Osteopaths I worked with had such heart, passion and devotion for their work”
“The Osteobiz mastermind is the best thing I’ve ever created”
“I’ve created a community of over 5,000 Osteopaths and chiropractors on Facebook”
VALUABLE RESOURCESwww.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
See omnystudio.com/listener for privacy information.