The Logistics of Marketing: Recent Episodes
Nick Dangles
In the past few years, we’ve seen brokers, freight tech companies, and other transportation providers enter the space and become savvier when it comes to modern-day marketing practices. But when you're a broker/transportation provider, where do you go first to understand marketing? If you don’t have the background, how do you dive deep and understand what to do? That's why Logistics of Marketing exists: to bring industry and subject matter experts together to peel back the layers on the marketing problems that exist in our industry. In each episode, we will take an expert in logistics, a marketing expert, and experts in their field to talk about the topics at hand.
In this webinar, we discuss the role marketing plays in engaging with carriers. Whether you're a broker, shipper, sales agent, etc., carriers are a hug portion of your business. How can marketing be used to help bolster your carrier network?
In this webinar, we discuss the intersection of marketing and fund raising. What do investors look for in a startup? How do you attract investors? What role does marketing play?
Speakers:
Anshu Prasad of Leaf Logistics
Charley Dehoney of ZEBOX
Nick Dangles of Kinetic
In this webinar, we discuss the marketing around launching a new product or service.
Speakers:
Teresa Ronquillo of Metafora
Jesssie Bumbarner of CargoChief
Zach Ramirez of Kinetic
Nick Dangles of Kinetic
With Blythe Brumleve and Chris Jolly.
We see a lot of value in creating content - whether it’s LI posts, articles, webinars - content generation is something to put a lot of emphasis on. The transportation industry as a whole seems to underutilize content creation. There are certainly companies out there putting out great content, but a big section still has the mentality that they have a website and that’s all they need.
With Paul-Bernard Jaroslawski, Blythe Brumleve and Zach Ramirez.
Branding has always been important in logistics… there are certain companies that have done such a good job of branding that they’re immediately recognizable. But, branding is about a lot more than just colors and logos and today we’re going to dive in a bit deeper and hopefully give people some actionable takeaways.
With Kevin Coomes, Scott Hadley and Zach Ramirez.
We hear all the time about how transportation is a relationship industry and part of that involves the partnerships you develop with other companies. I see this a lot in the tech world where it seems like someone is announcing a new partnership every week. But you also see brokers and carriers and tech companies partnering together to help augment their existing services.
With Dagmara Postelle, Jake McLeod and Zach Ramirez.
It seems like more and more companies incorporating their technology usage into their marketing. Whether it’s describing themselves as “tech enabled” and “innovative”, or promoting their proprietary tech, or positioning themselves as a digital broker/marketplace…use of technology is becoming an important component in marketing strategies.
With Charlie Saffro, Grace Sharkey and Zach Ramirez. This first webinar is about hiring and how marketing plays a role in the recruiting and retention process.