Mind my business: Recent Episodes
Max Conrad & Hype1000
In the new daily podcast 'Mind my business' you will get opinions, ideas and whatever comes to mind about what is happening in the audio industry at the moment. Each morning your host Max Conrad, co-founder and CEO of Hype1000, will share with you the latest news, interesting posts, comments or what's on his mind.
Everything said in this podcast exclusively reflects personal opionions. So if you agree, disagree or have a completely different view, please let us know and get in touch with us via mindmybusiness@hype1000.de
As Hans Christian Anderson famously said: "Where words fail, music speaks." And with that quote in mind your host Max is talking about the 'Music + Talk' Feature from Spotify as well as the new startup AMP from Amazon.
It finally happened! A landmark for the podcast industry. The U.S. podcast ad spending has finally surpassed $1bn. This is a clear indication that the market is maturing. But it has also a few other implications, at least according to Max. Tune in to the latest episode of "Mind my business".
Meta (Facebook) is shutting down its podcast business. The announcement came a few days ago. What is the motivation behind it and Is this the end of the audio boom? Will we see more cooperation between Spotify and Meta in the future? And when will we see extended audio features in LinkedIn, Twitter, etc?
We took the first two weeks of our project 'Mind my business' and we are continously improving the format for your. Shorter and sweeter and 3 times a week.
Finding the best podcast equipment can be tricky and you will get a lot of advice on which microphone is the best and what setup you should use to create the best quality podcast. But as usual... it depends. Listen to Max share his rule of thumb on how to find the right setup for your project.
https://hypecast.one/blog/
Short and sweet. Today's episode of 'Mind my business' focuses on Content and Story Telling in Corporate Podcasting. Tune in to hear what's on your host's mind. Today it is more about ideas instead of opinions.
Today, it was announced that Elon Musk will buy Twitter for $41b (some report $44b). Let's have a quick look at what social media means to corporate podcasting and if the future might see audio and social media will integrate or merch.
New startups in the audio space. With SoundStack a number of companies join forces to create a audio-as-a-service (AaaS) company (interesting choice of words) and with Lollipod Philipp Gloeckler just launched a audio ads marketplace just a few weeks after announcing the end of Yo Cast, a mobile recording tool. Both businesses do not seem to do something new but it's going to be interesting to see if they do it better.
It is Friday and the second week of 'Mind my business' is coming to a close. Max takes the chance to talk about a topic that has hit his radar every now and then for the past couple of years - podcast SEO! Many consultants and software companies offer podcast SEO expertise and tools/know-how how to improve your podcast rank via podcast SEO. Tune in to hear what Max's thinks about it. And happy weekend!
In 2020, Deloitte estimated that the Corporate Podcast market is as big as the Consumer Podcast market. Is that realistic and what would that mean for the global podcast market? Listen to the latest episode of 'Mind my business' to hear what your host Max thinks about these numbers.
https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html#endnote-28
Podcasting is dead! At least if we look at the numbers. Listen Notes has released some interesting numbers about new podcast shows being created and it shows that in 2022 that number has dropped drastically. But do not worry podcast industry. This is only the correction from the 'COVID Boom Years' of audio. We are now back to that organic growths that the industry has seen for the past 5-6 years. But what about the corporate podcast environment? Tune in to the new episode of 'Mind my business' with Max Conrad.
https://rainnews.com/podcast-creation-drops-in-march-2022/
The Cumulus Media 2022 Audioscape report is out. Most findings continue to show the rising relevance of podcasts and smart speakers. It also makes clear that Spotify is the dominant force in podcasting and most likely will be for the coming years. The report also shows the potential for podcasting in the 50+ demographic and the popularity of audio amongst the young age group (18 - 35). Especially the second group of people should have companies really re-evaluate their corporate podcasting efforts especially for employer branding (B2C) and employer engagement (B2E) purposes.
https://westwoodone.com/the-cumulus-media-2022-audioscape/
Everyday you can read news about a new Corporate Podcast being launched on Spotify, Apple Podcasts, etc. But why do companies focus so strongly on creating B2C-facing podcasts?
In the last episode for this week your host Max shares his opinion on why Corporate Podcasts are still mainly created as B2C formats. You also get an overview of what areas Corporate Podcasting covers and why those areas should no longer be neglected by companies.
For more on this, you can also read: https://www.linkedin.com/pulse/corporate-podcasting-explained-super-simple-hype-1000
How should a company sound? How should your company sound? Audio Branding is the answer to that. From creating a sound logo to building an audio library with songs for your social media, building your audio strategy touches a lot of areas. For many companies this can be a challenge as they lack the ressources to "go big". Maybe starting small and without the "big strategy" can also be a way to get started. Listen in on Max's thoughts about Audio Branding.
Today your host Max talks about podcast charts. Nowadays the most important charts since the Billboard TOP100 are Spotify's podcast charts. If you are in you are IN! And the checks start rolling in. But are charts really that important? What can podcasters learn from musicians? And what does this all mean for corporates? Tune in now.
In the first episode of 'Mind my business' Max takes the release of the new live captions feature from LinkedIn's Audio Events to talk about his thoughts on Social Audio. Does Social Audio still have potential after the rise and 'fall' of Clubhouse?
Thanks for listening! Let us know if you agree or disagree.