She Sells He Sells: Recent Episodes
Krista and Brian Demcher
Did you know that studies show people spend 40% of their day selling - no matter what industry they’re in?
We’re Krista and Brian Demcher and not only have we been married for 21 years, but together we have 29 years of sales experience in both the small business + corporate worlds.
We believe that sales skills are life skills and whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, or a parent trying to get your kid to do what you asked, it all comes down to your ability to influence beliefs and move someone into a decision.
We’ve taken everything we’ve learned over the years about and packaged it into a simple system that you can follow so you don’t have to figure it out the hard way, and we’re so excited to share more with you here.
Join us on a mission to change the way you think about sales. We can't wait to take you along the journey for some inspiration, some education and a lot of fun.
Connect with Krista + Brian here:
www.kristademcher.com www.Instagram.com/kristademcher www.Instagram.com/acornmethod
The in-office work environment is better than remote, and it's more effective. That is the idea Brian is selling in this episode , and he's flying solo to do it. Bold move from a guy who worked remote for nearly twenty years, often for companies in entirely different time zones. But eight months into his first true in-office role, Brian is a convert — and he's making the full case.
His story starts with three customers from three completely different organizations, each flagging the same problem on the horizon. Brian brought it back to his team, talked it through across the table, and watched an engineer whiteboard and build a working demo platform — in a single afternoon. Would that have happened in a remote environment? Eventually, maybe. In an afternoon? No way.
Brian's case cuts both ways. For leaders: if you're mandating a return to office, it's on you to build an environment people actually want to be in — good chairs, real refreshments, a layout that isn't 400 cubicles under fluorescent lights. For employees: stop dwelling on the commute and the parking, and get honest about what remote work is costing you — mentorship, relationship building, faster answers, team chemistry, and a clearer line between work and home.
He also brings the numbers. Roughly 40% of the American workforce works for companies with fewer than 50 people, where two or three bad culture fits can mean nearly 10% turnover. 92% of employees say culture is either why they stay or why they're job hunting. And replacing a single employee can cost anywhere from 50% to 200% of their annual salary. If people are your most valuable resource, the office is where you invest in them.
If you are a leader weighing an RTO policy, an employee who's grown very attached to pajama pants on Zoom, or anyone still fighting the return-to-office battle — this one is for you. Do you buy it?
IN THIS EPISODE
[0:00] The Sell: in-office work is better than remote (Brian flies solo) [0:45] The Story: three customers, three companies, one common problem [1:45] From hallway conversation to working demo platform — in one afternoon [3:00] Twenty years remote, eight months in office: Brian's conversion [4:00] The Solution, leader POV: build an office people want to be in (not a 1980s cubicle farm) [5:15] The Solution, employee POV: weigh what you're gaining, not just the commute [6:30] "Sally, are you the person?" — why remote slows every answer down [7:45] Fewer distractions and a clearer line between work and home [8:30] The Stakes, leader POV: slower teams, weaker chemistry, underinvested people [11:00] The Stakes, employee POV: the mentorship and collaboration you're missing [13:30] Why personal connection changes how willing teammates are to help [15:15] The Success, leader POV: small business math — culture, retention, and what turnover really costs [20:15] The Success, employee POV: faster answers, real connection, less isolation [22:15] The close: in-office > remote — do you buy it?
KEY QUOTE
"If you're telling me that the people in your organization are your greatest resource, then investing in those people would likely have the best outcome." — Brian Demcher
MENTIONED IN THIS EPISODE
The demo platform built in one afternoon — the story that started it all The SBA definition of a small business, and why ~40% of Americans work for companies with fewer than 50 people 92% of employees say culture is why they stay — or why they're leaving What it really costs to replace an employee (50–200% of their annual salary) The blazer-with-pajama-pants Zoom uniform
Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
Success has seasons, and your business should too. That is the idea Karen Cooper is selling in this episode of She Sells He Sells: Ideas Worth Buying, and after 24 years in real estate, she has lived every single one of them.
Karen's argument is this: we readily accept that our lives have natural seasons, but we refuse to acknowledge that our businesses do too. We think we have to keep doing things the way we did five, ten, fifteen, twenty years ago. That's not how it works, and pretending otherwise is a fast track to real estate agent burnout.
She would know. Ten years into her career, with three young children at home, a husband working shift work as a career fireman, and 50 to 60 home sales a year, Karen was running with her hair on fire. She remembers standing on the porch at her son's birthday party, on the phone with an upset seller, watching her life unfold in front of her without actually participating in it. Her first attempt at a fix - trading production for a managing broker role, the "traditional" next step in real estate - turned out to be a colossal mistake. She traded one version of burnout for another.
What actually changed everything was becoming open: open to what her business could look like, open to what this career could look like, open to redefining success as more than a number. That openness led to founding Empowering Women in Real Estate, a community that started as a free Facebook group 12 years ago and now includes over 42,000 women in real estate across the industry.
Karen and Krista get into what it takes to let go of the version of success you've worked so hard to build, why "I don't know the answer, but I can point you to someone who does" is the ultimate confidence, how to step off the speeding train of making more money to fund a bigger life that requires making more money, and the question to ask yourself when you don't even know what season you're in anymore.
If you are a real estate agent, a business owner, or anyone who only knows success as more - more clients, more volume, more everything - this one is for you.
IN THIS EPISODE
[0:00] Welcome — Karen Cooper and the idea worth buying [0:11] The Sell: success has seasons and your business should too [1:03] The Story: a pharma layoff, a for-sale-by-owner deal, and the start of 24 years in real estate [2:32] The MLS on a disc: what the industry looked like before social media [3:35] What Karen attributes her success to — consistency, the basics, and becoming open [5:36] The colossal mistake: burnout, three young kids, 50-60 homes a year, and the managing broker detour [7:00] Watching your life unfold from the porch — the birthday party phone call [8:34] The epiphany and what came next [11:06] The friction of letting go when you're a driven achiever [13:55] "I don't know, but I can point you to someone who does" — the ultimate confidence [15:05] Empowering Women in Real Estate: from free Facebook group to 42,000+ women [18:33] What it means for success itself to have seasons [20:47] The speeding train: bigger income, bigger life, and how to step off [23:57] Living your values out loud on social media — morning coffee and bare feet over high heels [26:26] The Solution: one concrete first step for anyone who only knows success as more [30:21] To the woman who's scared to walk away from what she built [31:19] The question to ask when you don't know what season you're in [33:05] All about the [CONFERENCE NAME] — where Krista is speaking [35:13] How to connect with Karen and join the community
KEY QUOTE
"It's not just success in terms of numbers. It's also success in terms of personal fulfillment. And I think that is really the key." — Karen Cooper
MENTIONED IN THIS EPISODE
Empowering Women in Real Estate — Karen's community of 42,000+ women in the real estate industry 6th Annual Empowering Women in Real Estate Conference September 29-30, 2026 Dulles, VA Register here: www.empoweringwomeninrealestate.com/conference-2026
Connect with Karen: Website: www.empoweringwomeninrealestate.com Instagram: @karen.w.cooper Facebook Community: Empowering Women in Real Estate
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Family travel is the best way to spend your money. That's the idea Krista and Brian are selling this week, fresh off back-to-back family vacations — an eight-day family trip to the Dominican Republic for their 25th wedding anniversary, followed immediately by their annual family vacation to the Outer Banks.
The story centers on Las Terrenas, a quieter, less touristed stretch of the Dominican Republic's northern coast — chosen specifically for family travel that offered a mix of relaxation and real cultural immersion, instead of the big all-inclusive resort experience. Krista and Brian talk through the decision to bring the whole family instead of going just the two of them for their anniversary, working with a travel agency (Mango Tree Travel) for the first time, and the moments that made the trip — including their kids being interviewed by a Dominican news crew on July 4th, and a surprise vow renewal the kids planned and carried out themselves.
But this episode isn't just a trip recap — it's the real case for why family travel is worth prioritizing over material spending, including the home renovations they've put off for years to keep taking these family vacations. They back it up with research: a Cornell psychologist's decades of work showing people are happier from experiences than possessions, and studies on how family vacations build bonding, communication, and connection. They also tackle the objections head-on: kids won't remember the trip, wouldn't a couples-only vacation be more relaxing, and isn't family travel only possible if you have money to burn.
If you've ever wondered whether the splurge on a family trip is worth it over the kitchen reno or the new floors — this episode makes the case for family travel.
IN THIS EPISODE
[0:00] Welcome back — fresh off two weeks of vacation [~2:00] The Sell: family travel is the best way to spend your money [~3:00] Why Krista and Brian both believe this — pattern interrupts, and giving the kids a window into how other people live [~6:00] The Story: choosing Las Terrenas over Punta Cana, working with Mango Tree Travel for the first time [~9:00] The 4th of July interview, and how the kids became "DR famous" [~11:00] The Solution: prioritizing family travel means saying no to other things — the unrenovated kitchen, bathroom, and walkway [~14:00] Teaching kids that money is a series of trade-offs [~16:00] The research: Cornell's Thomas Gilovich on why experiences beat possessions, regardless of cost [~18:00] The "Best Vection Ever" story — a memory from a freezing, forgettable-sounding trip that turned out to be anything but [~20:00] The Stakes/objections: "kids won't remember it" and "wouldn't a couples trip be more relaxing?" [~25:00] The Success: the memories, the vow renewal, and why family travel is worth it [~27:00] Where to next — Banff, Switzerland, an African safari, or Paris?
KEY QUOTE "You can make fun of each other on your couch in Forestville, Maryland, or you can make fun of each other in the beautiful blue sea in the Dominican Republic. That's where you're really going to remember it." — Krista Demcher
MENTIONED IN THIS EPISODE
Mango Tree Travel (not sponsored, but could be) Las Terrenas, Dominican Republic Cornell psychologist Thomas Gilovich's research on experiential vs. material happiness Research on family vacations and family cohesion/communication
Connect with us: 📸 Instagram: @shesellshesellspodcast ▶️ YouTube: She Sells He Sells Podcast
The Daily Creative co-founders make the case that creativity isn't a talent — it's a daily habit with science-backed benefits for stress, focus, and brain health.
Want to be more creative? Science says you already are. This week's sell: everyone is creative — even the 75% of people who swear they aren't.
Krista sits down with Blythe Harris and Mallory May, co-founders of the creative wellness platform Daily Creative and co-authors of the instant bestseller Daily Creative: The Five Minute Habit to Rewire Your Brain.
Blythe spent seventeen years as co-founder and chief creative officer of Stella & Dot Family Brands; Mallory spent twelve years as a VP at Sotheby's and has taught at Parsons School of Design. Together they've led creativity workshops for Chanel, Oprah Daily, Jefferies, and Rothy's — and they're on a mission to eliminate the phrase "I'm not creative" from the lexicon.
Blythe's story starts in an unforgettable place: at 22, she was hit by a Mack truck in San Francisco, pronounced dead on arrival, resuscitated, and put through a grueling recovery. The thing that helped her process the trauma? Doodling. Not making art — just repetitive motion with her hands. Years later, the science of creativity would explain exactly why that worked, and why knitting, scribbling, and drawing calm the nervous system.
The conversation digs into where "I'm not creative" actually comes from — school, shame, and comparison — and why the belief is factually wrong. A study commissioned by NASA tracked 1,600 kids from age five to adulthood: 98% tested at genius level for creativity at five, and only 5% still did by 25. Creativity isn't missing; it's unnourished.
The fix is what researchers call mini-C creativity: a few minutes of creative practice a day, no talent or blank canvas required. Naming colors. Noticing sounds. Walking your dog a different route. Eating with your non-dominant hand.
And the benefits are real: recent research from Dr. Daisy Fancourt found that even a few minutes of creative activity a day measurably improves mental and physical wellbeing — lowering cortisol, building cognitive flexibility, helping prevent dementia, and even reducing bias. The New York Times just called creativity the fifth pillar of wellness. Krista shares how it's shown up in her own life since returning to ballet, and why this matters especially for midlife women in the sandwich generation.
The conversation closes on the bigger picture: creativity as a tool for self-discovery, why AI and automation are making our brains lazy, and what the world could look like if everyone stopped saying "I'm not creative."
KEY QUOTE "We're on a mission to eliminate the phrase 'I'm not creative' from the lexicon." — Blythe Harris & Mallory May
IN THIS EPISODE 0:00 — The sell: everyone is creative 1:06 — Blythe's story: hit by a Mack truck at 22 2:00 — Doodling through trauma — before knowing the science 4:26 — COVID, Zoom school, and five-minute creativity exercises 5:58 — Why repetitive motion calms the nervous system 7:11 — Mallory's story: drawing at age two, 12 years at Sotheby's 8:49 — The leap from corporate to creative entrepreneur 9:10 — Marrying the maker and the moneymaker 11:20 — Teaching at Parsons and the class that changed everything 12:57 — Your creative fingerprint: noticing what you like 14:07 — Knowing what you DON'T like counts too 15:00 — Why the blank page is so intimidating 15:49 — The origin story of Blythe & Mallory 18:27 — Creativity beyond art: hair, writing, business 19:39 — Tattoo artists, DJs, florists — and mini-C creativity 20:23 — How the Daily Creative book was born (thanks, Wordle) 23:07 — Color naming, perfectionism, and Krista's favorite exercises 24:12 — The book on Krista's kitchen table — and family competition 26:17 — The NASA study: 98% at five, 5% by 25 28:30 — Can you get your creativity back? 28:43 — The Daisy Fancourt study: a few minutes a day is enough 29:48 — The New York Times and the fifth pillar of wellness 30:09 — Lower cortisol, cognitive flexibility, and less bias 30:48 — Krista's ballet story — creativity in real life 31:53 — Midlife women, the sandwich generation, and why this matters now 33:30 — Where "I'm not creative" comes from — school, shame, comparison 36:18 — AI, automation, and our increasingly lazy brains 37:48 — Is "I'm not creative" generational? 38:46 — What the world looks like if everyone embraces creativity 42:12 — About the book and where to get it 44:37 — Where to find Blythe & Mallory 45:05 — Wrap-up: do you buy it?
CONNECT WITH BLYTHE & MALLORY → Daily Creative: The Five Minute Habit to Rewire Your Brain — available on Amazon, Barnes & Noble, and Bookshop.org → Free downloadable worksheets: dailycreative.com → Instagram: @daily__creative → Substack: @dailycreative
Connect with us: Take the FREE Personal Brand Quiz: https://www.kristademcher.com/personal-brand-quiz Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Krista makes the case that midlife is not too late — your peak years for success, reinvention, and growth are still ahead of you.
Think you missed your window? The research says otherwise — success after 40 is the norm, not the exception. This week's sell: late bloomers win in the end.
In this solo episode, Krista takes on the narrative most of us grew up with: that success comes early, you find your one thing in your twenties, and if you haven't "made it" by 45, it's over. She's calling that what it is — and making the case for midlife reinvention with a 47-year-old ballerina, an oak tree, and the science of when your brain actually peaks.
Here's the thing about oak trees: they don't produce a single acorn for at least their first 20 years, and their peak production happens between years 50 and 80. It's the reason Krista named her business Acorn, and it's the perfect model for a human life — decades of rooting and growing before the best output arrives.
The story starts in a ballet studio, where Krista recently returned decades after her teenage ballet chapter ended abruptly and on someone else's terms. Is it a little embarrassing to be a 47-year-old woman at the barre, posting the videos on social media? Sure. It's also empowering, liberating, and proof of the whole idea: it's never too late, and being seen trying is the thing most of us over 40 have stopped letting ourselves do.
Then she brings the receipts: a University of Western Australia study found that psychological functioning — emotional stability, decision making, moral reasoning — peaks between ages 55 and 60. Not under 30. Not under 40. The skills that matter most in business, leadership, and life are still climbing when the world tells you you're past your prime.
The conversation closes on the real stakes: not failure, but regret. The email you didn't send, the career change you didn't make, the thing you'll wish you'd tried. Plus the late bloomers who prove the point — Vera Wang designing her first wedding dress at 40, Julia Child publishing her first cookbook at 49, Judge Judy hitting TV at 53, and Grandma Moses illustrating her first book at 72.
KEY QUOTE "It's not about peaking. It's about blooming." — Krista Demcher
IN THIS EPISODE 0:00 — The sell: late bloomers win in the end 0:45 — Where the term "late bloomer" comes from (and why it gets a bad rap) 1:15 — Ava laughs in Krista's face: "Mom, you were married at 22" 2:05 — Why you don't want to peak in high school — or ever 2:50 — Back to ballet at 47: reclaiming an unfinished chapter 4:20 — At a crossroads: the rebrand, late Gen X, and being raised to bloom early 6:20 — 30 under 30, 40 under 40: how we learned to worship early success 7:30 — The giving-up narrative — and why it's total bullshit 8:30 — What the perimenopause conversation teaches us about rewriting the script 9:05 — Being seen trying (and who's watching when you do) 10:00 — Why the business is named Acorn: from tiny acorns, mighty oaks grow 10:58 — The oak tree timeline: no acorns until year 20 — sometimes year 50 13:00 — Peak acorn production happens between years 50 and 80 14:20 — The data: the University of Western Australia study 15:45 — Psychological functioning peaks between ages 55 and 60 16:10 — Vera Wang, Julia Child, Grandma Moses, and Judge Judy 18:15 — Decades of experience, and why we discount it while others get their bag 19:30 — What to steal from twentysomethings: throw the spaghetti, be seen trying 20:40 — The real cost: lying in bed wishing you'd done the thing 21:35 — "Yes girl, you're doing it" — why the outcome isn't the point 23:00 — The close: do you buy it?
Connect with us: Take the FREE Personal Brand Quiz: https://www.kristademcher.com/personal-brand-quiz Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
You breathe 20,000+ times a day without thinking about it once. This week, Stacy Fritz makes the case for why that needs to change.
This week's sell: your breath is your most underused tool. Krista sits down with Stacy Fritz — TEDx speaker, longtime yoga teacher, and 11-time marathoner — who breaks down why most of us are breathing on autopilot when we could be using it to change our state in seconds.
Stacy's story starts in an unlikely place: kindergarten rest time, where she remembers being told to "just lie there and breathe" and not understanding why. From there it shows up everywhere — in her marathon training, where learning to match breath to pace kept her from hitting the wall, and most personally, in 2018, when her younger brother Brad was diagnosed with stage four colon cancer. Stacy used breathwork, Reiki, and massage to help him manage pain and anxiety through a two-and-a-half-year illness, and that experience became the spark for VidaBall, the breath-training device she spent over three years building and eventually launched in 2024.
Stacy teaches what she calls "coffee, water, and wine" breathing — three simple patterns for three different moments: energizing, balancing, and calming. She walks Krista through each one live, including the 4-7-8 technique she recommends for sleep, and shares the backstage hack she taught a fellow TEDx speaker to calm her nerves seconds before walking onstage.
The conversation closes on the bigger stakes: how watching someone's breath tells you more about their actual state than asking "how are you doing," and why Stacy believes most of our chronic stress responses come down to one simple, free, always-available fix.
KEY QUOTE
"If you want to know how somebody is actually doing, don't ask them how are you doing. Watch the breath." — Stacy Fritz
IN THIS EPISODE 0:00 — The sell: your breath is your most underused tool 1:40 — The four parts of a single breath (not two) 3:10 — Is this a Western problem or a global one? 5:25 — Origin story #1: kindergarten rest time and Mrs. Fogle 7:45 — Origin story #2: marathon running and hitting the wall 12:25 — Coffee, water, and wine breathing — the framework explained 14:35 — Live demo: coffee breathing (energizing) 16:35 — Live demo: water breathing / box breathing (balance) 18:55 — Live demo: wine breathing, the 4-7-8 method (calming, sleep) 21:30 — Stacy's brother Brad and their "cosmic relationship" 23:05 — Using breathwork and Reiki through Brad's illness 26:15 — The bucket list: dolphins, the Ravens end zone, purple butterflies 27:40 — How Brad's passing led to inventing the VidaBall 29:45 — VidaBall demo: five breathing patterns, light, vibration, scent 33:10 — What's next: manufacturing struggles and future iterations 38:00 — The TEDx talk and the office breather PDF 40:05 — The backstage TEDx hack: breathe in, then start talking 43:50 — The real stakes of never learning to control your state 47:25 — Success story: how nervous system regulation shows up as weight loss, sleep, and inflammation 51:30 — Wrap-up and where to find everything
CONNECT WITH STACY FRITZ
→ VidaBall on Amazon: search "VidaBall"
→ Save 15% on VidaBall with code TEDXBREATHE
→ TEDx talk, "Your Breath Is the Heaviest Thing You Will Ever Hold"
→ Free download: "The 7 Archetype Office Breathers — Which One Are You?"
→ Website: www.stacyfritz.com
→ Instagram: @StacyFritzCommunity
→ LinkedIn: @StacykFritz
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We usually take 30 to 60 minutes to sell one idea. This week we are taking on three Fourth of July pitches, one minute each. Do you buy it?
This week's episode breaks our own format. Normally we walk you through the 5S Persuasion Framework over a full-length sell — thirty, forty, sometimes sixty minutes with a guest.
This time, Krista and Brian turn the whole episode into a mini masterclass in selling fast: three light, seasonal ideas, each pitched in under a minute, to prove the framework holds up even when you don't have half an hour.
As a refresher, the 5 S's are the Sell (the idea, stated plainly), the Story (the emotional hook that makes someone care), the Solution (how to actually do the thing), the Stakes (what's lost if they don't buy in), and the Success (what's gained if they do).
Brian opens with his pitch that the Fourth of July belongs on the Mount Rushmore of holidays, drawing on a Fourth of July ceremony he experienced as a cadet at West Point. Krista counters — well, pitches — that taking pictures of fireworks is a waste of your phone's camera roll, using last year's Fourth of July at a friend's pool as her story. And Brian closes the episode arguing that hot dogs are top-notch cuisine, backed by a Fenway Frank and a family trip to Fenway Park. Krista, lifelong hot-dog holdout, does not fully concede.
Each idea gets sold twice: once as a clean, start-to-finish pitch hitting all five S's back to back, and once as a real, messy back-and-forth — complete with objections, tangents, and a Bennett cameo.
Whether you've got thirty seconds at the water cooler or a full pitch meeting, this episode is proof you don't need forty minutes to sell an idea — you just need the five right moves. Happy Fourth of July. Do you buy it?
KEY QUOTE
"Hope is an extremely powerful driving force." — Brian Demcher
IN THIS EPISODE
0:00 — Welcome back — why this episode breaks the format
1:30 — A refresher: the 5 S's
4:00 — Previewing the three Fourth of July ideas (and a Meet the Parents detour)
7:00 — Sell #1: "The Fourth of July is on the Mount Rushmore of holidays" — Brian's full pitch
9:30 — Breaking down the five S's in Brian's pitch
11:30 — Round two: the Mount Rushmore pitch as a real back-and-forth
20:00 — Sell #2: "Taking pictures of fireworks is a waste of your phone's camera roll" — Krista's full pitch
22:30 — Round two: the firework pitch as a back-and-forth
27:30 — Sell #3: "Hot dogs are top-notch cuisine" — Brian's full pitch, starring a Fenway Frank
30:30 — Round two: the hot dog debate — objections, chicken sausage, and Green Eggs and Ham
37:00 — Wrap-up: compressing the framework into one, three, or five minutes
38:30 — Happy Fourth of July — do you buy it?
Connect with us:
Take the FREE Personal Brand Quiz: https://www.kristademcher.com/personal-brand-quiz
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What if the reason your supplements aren't working isn't the supplements...it's that no one ever told you they don't actually work together?
That's exactly what Anita and Kelly Krpata, founders of BRYTR DAYS, are selling in this episode, and coming from a couple who built their company out of a four-year cancer battle and a stack of NIH research papers, we should probably listen.
Their story starts in May 2022, when a routine colonoscopy turned into Kelly's colon cancer diagnosis. What followed was two rounds of chemo, two surgeries, a recurrence, and one ER visit where Kelly was, by his own doctor's account, minutes from a medical emergency his surgeon had dismissed as normal. It's a story that ends with them walking away from corporate life entirely and building a wellness brand from scratch.
In this episode, Anita and Kelly break down why the wellness industry ballooned into a $7 trillion business by convincing us we need 90-plus ingredients stacked into one supplement, what nutritional psychiatry actually is, and why your grandparents managed without any of it.
They walk us through exactly what they built instead: 17 clinically studied nutrients across four pathways - hydration, anti-inflammation, gut health, and neuroplasticity - using their "three Rs" framework of right ingredients, right ratios, and right interactions. The energy and recovery results our own hosts have seen in just two months will make you want to start tomorrow.
If you've ever stood in front of a cabinet full of supplements and still felt exhausted, or wondered why nothing on the label seems to be working together, this episode is the information you didn't know you needed.
In this episode:
Wellness doesn't have to be complicated — the $7 trillion industry built on confusion [1:00]
The colonoscopy that changed everything: Kelly's May 2022 cancer diagnosis [3:00]
The ER scare and the cracks in traditional medicine [7:00]
Why traditional medicine treats symptoms instead of the whole body [12:00]
Discovering nutritional psychiatry — the link between nutrition and brain health [16:00]
What's actually in BRYTR DAYS: 17 nutrients, not 90 [21:00]
The three Rs: right ingredients, right ratios, right interactions [25:00]
Why "more" isn't better — the supplement industry's biggest myth [29:00]
The four pathways: hydration, anti-inflammation, gut health, neuroplasticity [34:00]
Real results: energy, recovery, and breaking the reactive cycle [40:00]
Where to find BRYTR DAYS and the money-back guarantee [48:00]
Key Quote:
"Life got complicated. Your body didn't." — Anita Krpata
Connect with Anita & Kelly Krpata: @brytrdays
Website: www.brytrdays.com
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What if the thing you've been doing to stay healthy is actually working against you? That's exactly what 13-time Ironman triathlete and certified women's health coach Paige Swenson is selling in this episode, and coming from someone who has crossed the finish line at the Ironman World Championships in Kona, we should probably listen.
Paige didn't come to this idea from sitting on the sidelines. She came to it after gaining 15 pounds despite logging more cardio hours in a week than most people do in a month. Her story starts in the fall of 2022 when her jeans stopped fitting and her cycling bibs started telling a different story, and it ends with a science-backed program that changed everything she thought she knew about her body.
In this episode, Paige breaks down why women in perimenopause and menopause have a fundamentally different biological response to exercise, what cortisol has to do with the belly pooch that seemingly appeared out of nowhere, and why the "calories in, calories out" advice you grew up with is one of the most outdated things you can follow after 40.
She walks us through exactly what shifted for her: the carb cycling, the intermittent fasting, the strength training, and what it looks like to work with a certified coach who has lived every bit of this herself. The results her clients have seen in as little as two weeks will make you want to start tomorrow!
If you've ever felt frustrated that nothing is working the way it used to, or if you've been told by a doctor to "just wait it out," this episode is the information you didn't know you needed.
In this episode:
Why cardio spikes cortisol and what that does to your metabolism during perimenopause [1:30] What it actually takes to complete an Ironman triathlon — and why Paige's experience makes her insight even more credible [3:30] How Paige started gaining weight despite doing everything "right" [6:00] Why the calories in/calories out model fails women over 40, and what to focus on instead [9:00] The nutrition changes that made the biggest difference: gluten, carb choices, and what "the right carbs" actually means [13:00] Brown rice vs. white rice, sweet potatoes, and the glycemic index explained simply [18:00] Why strength training — not more cardio — is the answer, and what "lifting heavy" really means [21:00] HRT is wonderful, but it won't stop muscle loss. Here's why [28:00] The real stakes of doing nothing: what happens to your body if you keep waiting [31:00] Carb cycling and intermittent fasting explained: what they are and why they work [36:00] What Paige does as a coach and how she supports her clients [43:00]
Key Quote: "The last thing you need to do as a woman over 40 is count your calories. What matters are your macros - your carbohydrates, proteins, fats, and fiber." — Paige Swenson
Connect with Paige Swenson: Instagram: @paigeaswenson Website: paigeswenson.com Private Podcast: https://www.paigeswenson.com/medaling-in-menopause/
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Pretty privilege is hindering the workforce. That is the idea Brian is selling in this episode of She Sells He Sells: Ideas Worth Buying. Krista is not buying it...at least not entirely.
Brian's argument is this: attractive people have been quietly handed a pass in professional settings for a long time — in hiring rooms, in Hollywood, in politics — and the downstream effect is a generation of young people chasing aesthetics over competency. The kids aren't out there "skills maxing." They're looks maxing. And if we don't talk about it, we keep rewarding the wrong thing.
Krista keeps poking holes, but somewhere between arguing about whether Kim Kardashian's failed bar exam proves or disproves the whole thing, and whether Brian himself might have been hired because he's tall, they find their way to something actually worth sitting with: the difference between genetic pretty privilege and intentional grooming. One you're born with, one you choose, and only one of them is actionable.
The stakes, per Brian, are real. If we keep conflating attractiveness with competence, we get workforces full of people who look the part and can't do the job. If we keep producing content that tells the next generation the hill worth dying on is their face — we are in trouble.
They don't fully agree by the end, but they get somewhere honest.
IN THIS EPISODE
[0:00] Welcome — the idea Brian is selling today [2:15] The Sell: pretty privilege is hindering the workforce [4:00] Defining pretty privilege — and whether Brian qualifies [6:30] Exhibit A: actors (Channing Tatum is Brian's one clean win) [10:00] Meryl Streep, Steve Buscemi, and the typecasting rebuttal [13:00] The Kardashian files: Kim, the bar exam, and a billion-dollar brand called Skims [19:30] The politics argument — what does "looks presidential" actually mean? [25:00] Gavin Newsom gets named. Brian feels vindicated. [28:00] The grooming vs. genetics question — and why it matters [32:00] The Stakes: looks maxing, skills maxing, and what we're teaching the next generation [36:00] Alex Earl — Krista's contribution to Brian's argument [40:00] The Solution: be cognizant of it. Know it's a thing. That's the start. [43:00] Where Krista lands — and what she will and won't concede
KEY QUOTE "Pretty is a thing, but grooming is a choice. And one of those you can actually control." — Krista Demcher
MENTIONED IN THIS EPISODE
Looks maxxing — the trend Brian uncovered in his research Alix Earl — TikTok creator and Gen Z beauty standard reference point Skims — Kim Kardashian's shapewear brand The California bar exam — Kim Kardashian has taken it more than once
Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
Is creating content actually the best form of self-discovery, and can showing up messy and imperfect online change who you are? Krista says yes, and the case she makes is hard to argue with.
In a world drowning in AI-generated copy and cookie-cutter content, the human voice has never been more valuable or more rare, and the only way to find that voice is to use it.
Krista spent five years building ACORN into a coaching business with hundreds of clients, a team of coaches, and every marker of online business success. It looked right from the outside, but it never felt right from the inside. When she finally pulled back and started creating content with no offer to tie back to — shopping vlogs with her daughter, a Thanksgiving turkey hunt with her son, day-in-the-life videos where she called herself a painfully average entrepreneur — she started remembering who she actually was. The brand deals, speaking invitations, and book conversations that followed were never the point. Finding herself was.
In this episode: why showing up publicly strips away perfectionism and people-pleasing in a way nothing else can, the five steps to start creating content that is authentically yours, how to define your vision instead of your goal, why women over 35 and 40 have a wide open market right now, and why the personal brand quiz is the best place to start.
IN THIS EPISODE [0:00] Welcome — Krista Demcher and the idea worth buying [2:00] The Sell: creating content is the best form of self-discovery [4:00] Why Krista pulled back from her coaching business — and what it cost her to admit it [7:00] Letting content just be content — no offer, no niche, no agenda [9:00] The real stuff: vlogs, day in the life, and the painfully average entrepreneur [11:00] What showing up messy actually teaches you about yourself [13:00] Step one: define your vision, not your goal [15:00] Step two: let your content stand alone [16:00] Step three: flex your voice muscle and get comfortable being seen [17:00] Step four: look at the insights without letting them run your life [18:00] Step five: commit to showing up and don't half-ass it [19:00] Why the human voice has never been more valuable — or more rare [21:00] Why women over 35 have a wide open market right now [23:00] What actually changed when Krista started showing up differently
KEY QUOTE "That's what content creation gave me. Not followers. Not revenue. Me." — Krista Demcher
MENTIONED IN THIS EPISODE
Personal Brand Quiz — take it at www.kristademcher.com/personal-brand-quiz to find out whether your foundation is your story, your values, your energy, or your approach
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Gabby Roberts is a former New York City Rockette, content creator, and host of the Kicking It Real podcast. Her argument is this: you cannot wait until the opportunity arrives to start becoming the person who deserves it. The preparation, the identity, the habits — those have to come first. Not because of manifesting or vision boards, but because when you are truly becoming the thing you want, you start to see opportunities that were always there. You start to move differently, and the world responds to that.
To make her case, Gabby takes us back to a childhood bedroom in Chicago during COVID — a breakup, a quarantine, and a stranger's Instagram story that showed her a life she wanted badly enough to go get. Less than two years later, she was a Radio City Rockette.
But this is not just a dance story. Gabby talks about the four-year gap between college graduation and booking the job — the rejection letters, the half-committed phase, the boyfriend who redirected her toward practicality, and the moment she finally got so sick of her own excuses that the fear of not going became bigger than the fear of going. She talks about what it looks like to actually close the gap between who you are and who you need to be — and why the smallest daily habit, done consistently, is the thing that builds the trust that builds the confidence.
If you have ever had a dream that felt both true and out of reach at the same time, this one is for you.
IN THIS EPISODE [0:00] Welcome — Gabby Roberts and the idea worth buying [2:30] The Sell: you have to become it before you receive it [5:00] The Story: a childhood bedroom, a breakup, COVID, and one Instagram story [10:00] Moving to New York in May 2021 — and why the fear of not going was bigger [14:00] What Gabby's parents converting their living room into a dance studio says about belief [17:00] The reticular activating system — why you start seeing what you're becoming [21:00] The five-minute daily kicking habit and what it actually builds [26:00] The April 2022 audition — making it to the end for the first time [31:00] Getting the call — in a parking lot, at a friend's wedding, crying [36:00] What imposter syndrome looks like after you've already booked the dream [40:00] The Solution: reverse-engineer the habits of the person you want to become [44:00] The Stakes: what half-commitment actually costs you [48:00] Keeping your word to yourself as the highest form of self-love [52:00] Why leaving after three seasons was the same muscle as going in the first place [56:00] The close: do you buy it?
KEY QUOTE "It was more terrifying not to go. I had been half-committed for so long that it took away the fear. The hunger for what was possible had to outweigh the comfort of staying." — Gabby Roberts
MENTIONED IN THIS EPISODE The reticular activating system — why you see what you're focused on The becoming board — a vision board built around habits, not just outcomes Kicking It Real — Gabby's podcast for artists and performers
Connect with Gabby: 📸 Instagram & TikTok: @potentiallyGabby 🎙️ Podcast: @kickingitrealpod
Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
Is emotional intelligence actually more valuable than IQ — and can you prove it with economics? Brian Demcher says yes, and the case he makes is hard to argue with.EQ is greater than IQ.
That is the idea Brian is selling this week. Not because IQ does not matter, but because the economics of scarcity have changed everything. Information is everywhere now. Anyone with a smartphone has access to more knowledge than the smartest person in any room twenty years ago. That makes IQ less scarce, and basic economics tells us the less of a thing that exists, the more valuable it becomes.
Emotional intelligence — the ability to read a room, regulate your own reactions, and respond to what people are actually feeling — is still rare, and it is getting rarer.
Brian spent years in medical device sales walking into operating rooms and presenting to surgical committees. He thought preparation and product knowledge were everything. Until a committee meeting at a major hospital taught him the hard way that being the most prepared person in the room means nothing if you cannot read it. He called on a surgeon mid-presentation without warning, saw the discomfort, and doubled down on facts instead of adjusting. He did not get the account, and he has never forgotten why.
In this episode: what emotional intelligence actually is and why it has nothing to do with being soft, the scarcity economics framework that explains why EQ is your biggest professional edge right now, how to start building emotional intelligence through practical daily habits, why artificial intelligence is accelerating the urgency of this conversation, and what changes in your career and relationships when EQ becomes your default.Your resume gets you considered, but your EQ gets you chosen.
IN THIS EPISODE
[0:00] Welcome — Brian Demcher and the idea worth buying [3:00] The Sell: emotional intelligence is greater than IQ [6:00] The scarcity economics framework — why IQ is losing its edge [10:00] The surgical committee story — the sales meeting that changed everything [16:00] What emotional intelligence actually is — and what it is not [22:00] Why defaulting to IQ is really a confidence problem [27:00] How to develop emotional intelligence — practical reps that work [33:00] AI and the future of work — the one skill it cannot replace [38:00] What success looks like when EQ becomes your edge [43:00] Krista's IQ story — worth the wait
KEY QUOTE
"EQ is becoming more and more scarce while IQ is becoming less and less scarce every single day." — Brian Demcher
MENTIONED IN THIS EPISODE
Switch by Chip and Dan Heath — Krista references it directly as a book they have discussed multiple times on the podcast, about how humans lead with emotion before logic
The lizard brain — Krista's reference to how we are wired emotionally before rationally
She Sells He Sells 1.0 — Krista references the original trailer and the shift from buyer beware to seller beware
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Can the law of attraction actually be explained by science? Life coach Naomi Kreske says yes — and once you understand it this way, you will never think about manifestation, mindset, or personal growth the same way again.
You attract what you are, not what you want. That is the idea Naomi is selling, and it is one of those ideas that sounds simple until you realize how hard it actually is to live.
Naomi is a certified life coach, a mom of three, and the founder of Keep Finding You. Her sell is this: we spend so much energy chasing what we want: the relationship, the career, the life - without ever asking whether we are actually showing up as someone who can hold it. And until those two things are aligned, you will keep attracting exactly what you are putting out. Not what you are wishing for.
Naomi knows this firsthand. A blindsiding divorce left her a single mom of three kids, the youngest just nine months old. She spent the next decade in what she lovingly calls the Hot Mess Express. She wanted love and stability. But she was emotionally unavailable, surrounded by the wrong people, and completely unaware that she was the common denominator. It wasn't until she read a story in a book that described her own life back to her -wanting Prince Charming while doing everything that pushed him further away — that the shift began.
This is not just philosophy. Naomi walks through the science - including declassified CIA files from the 1980s and measurable neuroscience - that backs up the law of attraction as a real, documented phenomenon. But more than the science, it is her story that sells it. Because she has been deep in the mess, and she found her way out by becoming someone different, not by chasing something different.
She also gets into manifestation: what it actually means, the three core principles behind it, and why the hardest one (letting go and having faith) is the one most driven, achievement-oriented people refuse to do.
If you have been doing all the right things - reading the books, listening to the podcasts, taking the courses - and nothing is actually changing, this one is for you.
IN THIS EPISODE [0:00] Welcome — Naomi Kreske and the idea worth buying [3:30] The Sell: you attract what you are, not what you want [6:00] Naomi's story — the white picket fence that fell apart overnight [12:00] Life on the Hot Mess Express — survival mode for nearly a decade [17:00] The book, the story, and the aha moment that changed everything [22:00] What the law of attraction actually is — minus the fluff [27:00] Self-awareness: the first step and why it is a doozy [32:00] The difference between a therapist and a life coach — and when you need which [36:00] Daily practices: journaling, meditation, and the easiest entry point for beginners [40:00] The three core principles of manifestation [45:00] Letting go and having faith — the hardest principle and why it matters most [50:00] What it looks like when it is working: client stories [55:00] How to work with Naomi
KEY QUOTE "I wanted love, but I was not able to hold it because I was so emotionally unavailable. I had to do the work to become a container that could hold the things I was asking for." — Naomi Kreske
MENTIONED IN THIS EPISODE The law of attraction — the foundational principle that like attracts like, and what you put out is what you get back Manifestation — Naomi's three core principles: awareness, ability to receive, and faith in letting go Jay Shetty Certification School — where Naomi completed her coaching certification Keep Finding You — Naomi's free quiz: How You Get Your Sh*t Together
Connect with Naomi: Instagram: @keepfindingyou Website: www.keepfindingyou.com
Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast
Mom brain is real, but society is working against it. That is the idea Nicole Hackett is selling and before she even finished explaining it, Krista was done...sold - immediately.
Nicole is a biochemical patent agent, a mom of two, a podcast host, and the author of the new novel Mom Brain. Her argument is this: what we casually call "mom brain" — the forgetfulness, the scatter, the feeling of being pulled in ten directions at once — is not a punchline. It is one of the most significant neurological events a woman's brain will ever go through.
Researchers can look at a brain scan and tell you which one belonged to a mother. The changes are that profound. And yet society sends women back to work four months postpartum and expects them to perform exactly as they did before. Nicole's case is that by doing that, we're not asking women to push through. We're asking them to fight their own biology. And that fight is exhausting.
Nicole explains the science of synaptic pruning — the neurological process that happens during pregnancy where the brain strips away what isn't relevant to raising a child and strengthens what is. The parts of the brain associated with empathy, human connection, and reading people get sharper. Which, as Nicole points out, is not a liability. It is a superpower. It made her a better fiction writer. It made her better at her job. It changed the way she moves through the world.
But Nicole is not just selling the science. She is selling the story. She wrote six books before selling her debut. She collected hundreds of rejections over years, all while building a demanding career and raising two kids under six. She goes to Starbucks every morning for an hour before her workday starts — that is where the books get written. And she talks honestly about what it costs to do all of that with a brain that is, by design, wired to be thinking about her children. The mom guilt that runs in the background while you are trying to do your job. The moment you miss muffins with mom and spiral. The realization that the guilt is not a character flaw — it is biology. And that realizing it is the first step to working with it instead of against it.
This is also the episode where Krista shares her own story — going back to work full time after her first daughter, feeling like a completely different person, and being told it was just hormones. It wasn't just hormones.
If you are a working mom, a postpartum mom, or anyone who has ever felt like a different person after having children and been told to just get back to normal — this one is for you.
IN THIS EPISODE
[0:00] Welcome — Nicole Hackett and the idea worth buying [3:15] The Sell: mom brain is real, and it is not what you think [5:30] What actually happens to a woman's brain during pregnancy [9:00] Synaptic pruning, empathy, and why researchers can identify a mother's brain on a scan [12:00] Society's expectations of postpartum women — and why they are working against biology [15:00] Nicole's Tuesday: patent agent, mom of two, author, podcast host — and Starbucks at dawn [19:30] Six books, hundreds of rejections, and the personality type that doesn't quit [25:00] Did motherhood change the writing? Yes. Here is exactly how. [30:00] Mom brain and mom guilt — why they are completely intertwined [34:00] The Solution: stop white-knuckling it and acknowledge what is actually happening [38:00] The objections: if dads can compartmentalize, why can't moms? [42:00] The Stakes: what it costs to keep treating this as a personal failing [45:00] The superpower — what mom brain gives you that you didn't have before [48:00] Mom Brain the novel: the science inside the fiction [52:00] Where to find Nicole and get the book
KEY QUOTE "Your brain is now wired to focus on your children. So instead of white-knuckling it and telling yourself you shouldn't feel this way — acknowledge that you do. And then go from there." — Nicole Hackett
MENTIONED IN THIS EPISODE Synaptic pruning — the neurological process that restructures a woman's brain during pregnancy Mom Brain by Nicole Hackett — available wherever you buy books, including Amazon, Barnes & Noble, and your local indie bookstore Audiobook available — and Nicole says the narrator is fantastic
Connect with Nicole: nicolehackettbooks.com
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Love won't save your marriage. That is the idea Krista Demcher is selling in this very special episode of She Sells He Sells: Ideas Worth Buying — recorded in honor of her and Brian's 25th wedding anniversary. Not exactly the romantic pitch Brian was expecting. And yet, by the end of the episode, he's buying it.
Krista's argument is simple and a little uncomfortable: two people can love each other deeply and still slowly grow apart, make a thousand small decisions that create a rift, and wake up one day in a miserable marriage. Love is not the thing that saves a marriage. Growing together in the same direction is. And that takes real work.
To make the case, Krista tells a story she's never fully told on the show before: the fight. About seven or eight years ago, Brian was at a conference in Boston and Krista found out he was having quiet conversations about promotions that could have relocated the whole family — conversations she was not part of. It became the biggest argument of their marriage, a couples therapy ultimatum, and the exact moment Brian said the words that lit Krista up: "I love you and you love me — that's enough." She did not agree. She still doesn't. And she explains why.
From there, the two of them walk through what has actually held their marriage together for 25 years: the Michelangelo Phenomenon (choosing a partner who sees the David in you), aligning on the direction you're growing, carving out real time together (forget date nights — try walks), using nostalgia on purpose, and building a team-of-two mentality that can withstand whatever life throws at it. They also talk honestly about the illusion of continuity — the lie we tell ourselves that we'll be the same person in 20 years — and why the version of your spouse you married is not the version you'll grow old with. That is a feature, not a bug.
If you are newly married, long married, thinking about marriage, or quietly working on a marriage that has gone a little flat — this one is for you. It is part love letter, part pep talk, and part "okay fine, you're right" from Brian.
IN THIS EPISODE
[0:00] Welcome back — the 25th wedding anniversary episode [2:32] The Sell: love won't save your marriage [4:04] Married at 22: what we didn't know we didn't know [6:54] The Story: the Boston conference, the quiet relocation conversation, and the fight that followed [10:25] "I love you and you love me and that's enough" — the sentence that set Krista off [12:09] The couples therapy ultimatum and why love alone isn't enough [14:00] The Solution: grow together in the same direction (not in separate ones) [16:12] "You've changed" is the point, not the problem [19:06] The Michelangelo Phenomenon: choose someone who sees the David in you [25:25] Brian on the learning curve of having feelings (his words) [27:01] Forget date nights — the walk is the marriage tool that actually works [31:28] Nostalgia on purpose: telling your own love story back to each other [34:09] The team mentality — why moving away from family made our marriage [36:09] The Stakes: a miserable marriage is the real downside, not divorce [39:04] The illusion of continuity — you won't be the same person at 70 [42:24] The close: happy 25th — do you buy it?
KEY QUOTE "Two people can love each other deeply — but you can make a thousand micro-decisions that push you farther and farther apart. Love isn't what saves a marriage. Growing together is." — Krista Demcher
MENTIONED IN THIS EPISODE
The Michelangelo Phenomenon (and Michelangelo's David in Florence) The illusion of continuity — see our earlier episode on this concept Our Hot Springs, Arkansas fall foliage trip Libby, the OG family dog — and the daily walk habit that started with her
Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
The no-phones-in-the-bedroom rule is one of the most searched parenting topics right now — and one of the hardest to actually enforce. In this episode, Brian and Krista Demcher share the phone rule that changed their family, how they made it stick across three kids and nearly a decade, and why they believe it's the single most important boundary parents can set in the smartphone era.
In Episode 204 of She Sells He Sells: Ideas Worth Buying, Brian makes the case that phones don't belong in kids' bedrooms — not at night, not during the day, not ever. It's not a technology argument. It's a family argument. Krista is buying it, and together they walk through the no-phone bedroom rule that kept their family from quietly fragmenting, what the research shows about teenagers and smartphones, and the moment that proved it was actually working.
The data on kids and phones in the bedroom is hard to argue with. 72% of teenagers today sleep with their phones in their bedroom. Researchers connect that directly to higher rates of anxiety and depression in teenagers, disrupted sleep, and a measurable decline in the sense of connection teens feel — not just with friends, but with their own families. And beyond the research, there's a practical reality: parents have no visibility into what's happening behind a closed bedroom door. The kitchen table is a supervised space by default. The bedroom is not.
Their solution was simple and non-negotiable: no phones in the bedroom. Every phone charges on the kitchen counter overnight, every night. But they were careful not to just take something away — they replaced it with something worth staying for. A sectional couch that the whole family loves. TV shows they actually all want to watch together. A family room that pulls everyone in rather than pushing them to their corners. The phone rule for kids works, they argue, when the alternative is genuinely better than the bedroom.
They answer the three objections every parent raises: what about my kid's privacy, what if my kid is responsible, and doesn't restricting phones just make them a forbidden fruit? They're honest about the times the rule got bent, the moments they looked the other way, and what they'd do differently if they were starting over with younger kids today.
The proof came in quietly. Their oldest daughter came home from college and followed the rule without a fight. A TikTok trend asked whether families were "bedroom families" or "living room families" — and their kids answered immediately, proudly, without ever connecting the label back to the phone rule. And one of their daughter's friends told her, completely unprompted, that her dream was to grow up and have a family just like theirs.
If you're a parent trying to set phone limits for kids, wondering whether a no-phone bedroom rule is worth the fight, or just trying to keep your family from disappearing into their screens — this one is for you.
IN THIS EPISODE [2:00] Intro: We preview the sales message and walk through the 5 S's [3:00] The sell: no phones in kids' bedrooms — not at night, not during the day, not ever [4:00] The story: giving Ava a smartphone at twelve and watching the family start to fragment [8:00] The control spiral: checking search history, reading texts, and parenting your oldest kid without a roadmap [10:00] The secret viral account: a Lay's potato chip parody TikTok page nobody knew about until it already had a following [11:00] The solution: the no-phone bedroom rule — what it looks like in practice, and where the exceptions live [18:00] The couch principle: if you're setting phone limits for kids, give them somewhere worth staying instead [22:00] How to find a show the whole family will actually watch together — and why that matters more than you think [25:00] The stakes: 72% of teenagers sleep with their phones in their bedroom — and what the research says about anxiety, depression, and screen time [27:00] Three objections answered: privacy, responsibility, and the forbidden fruit argument [35:00] The success: Ava comes home from college, the living room family TikTok moment, and the compliment from Emme's friend that said everything [38:00] Do you buy it?
MENTIONED IN THIS EPISODE Arhaus, the Kipton sectional — a.k.a. "Kip" Ryan Trahan's 50 States in 50 Days — available on Amazon Prime The "living room family vs. bedroom family" TikTok trend
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Your five-year plan might be the thing standing between you and the life you actually want.
In Episode 202 of She Sells He Sells: Ideas Worth Buying, Krista makes the case that rigid goal setting — including the SMART goals framework, the career roadmap, the color-coded five-year plan — creates a kind of tunnel vision that costs you the best opportunities of your life. It's not an argument against ambition. It's an argument against the blinders.
Krista starts in 2003, sitting in a classroom in Norman, Oklahoma, newly married, newly enrolled in a counseling program, and already quietly aware that maybe this wasn't quite right. She mapped out the plan anyway — full-time counseling career, school setting, rise through the ranks — because that's what you do when you've invested the time and the money. Then a part-time motivational speaking job came along that was absolutely not in the plan. She took it. And that one detour cracked open the version of her life that exists today.
From there, the episode gets into the research. Locke and Latham — the two psychologists who literally invented goal-setting theory — found in their own work that rigid, specific goals create tunnel vision. Studies show only 10% of people actually achieve their ambitious goals. And the NASA Mars Ingenuity drone, originally tasked with five test flights in 30 days, ended up completing 72 missions over three years. If someone had stopped it at the goal line, they would have missed 93% of what it was capable of.
Brian isn't letting this one go easy. He comes in with the map objection, the measuring stick objection, and a standing argument that salespeople cannot operate without a quota. Krista has answers. The destination matters...the single route doesn't.
The solution isn't to stop planning. It's to take the blinders off — to know what you want your life to feel like, what you want to be known for, what actually energizes you — and then stay open to the lanes that pull up alongside you while you're moving.
"Your five-year plan isn't a roadmap. It might be a trap."
IN THIS EPISODE
[4:00] Intro: Krista previews her case and sets up the episode [5:00] The sell: your five-year plan is holding you back — and it almost kept Krista from all of this [7:00] The story: Norman, Oklahoma, 2003. A counseling degree, a five-year plan, and a part-time speaking job that changed everything [13:00] What it felt like to break the plan — the guilt, the excitement, and why Krista wrestled with both for years [15:00] Brian's career path: economics, military, med device, biotech, and back to mission-driven work — what the thread actually is [19:00] The solution: vision over plan, lanes over blinders, and three questions worth asking yourself [23:00] The Stanford Odyssey Plan and why episode 199 connects directly to this one [25:00] The research: Locke and Latham on tunnel vision, the 10% stat, and what the NASA Mars drone accomplished when nobody stopped it at five [31:00] Brian's objections: I need a map. I need a measuring stick. What do I do instead? [34:00] Micro goals, the becoming board, and why the doing is the gift
KEY QUOTE "Your five-year plan isn't a roadmap. It might be a trap."
MENTIONED IN THIS EPISODE SMART Goals framework — Locke and Latham goal-setting theory Stanford Odyssey Plan — designing three versions of your life (She Sells He Sells Episode 199) NASA Ingenuity Mars drone — 5 missions planned, 72 completed The becoming board — an alternative to the vision board
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Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she's bringing Nike, Taylor Swift, and brain science to the table.
In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian's argument from last episode and pitches fake it till you make it as one of the most powerful permission slips in the personal development toolbox. It's not a fraud strategy. It's not a character flaw. It's a six-word reminder that ready is a decision, not a feeling.
Krista starts where she knows best: the origin story of this podcast. Back in 2018, she and Brian were doing Facebook Lives about sales and storytelling. People kept telling them they should start a podcast. And they kept saying no — because they didn't know how. They weren't ready, so they faked it. They told people they were starting a podcast before they knew what that meant, sat down in front of two mics on a table in a room they called Studio D, and figured it out as they went. Episode 201 is proof it worked.
From there, Krista makes the connection to Nike. The slogan "Just Do It" — responsible for driving Nike from $877 million to $9.2 billion in revenue over a decade — was written the night before the pitch meeting by Dan Wieden of Wieden+Kennedy. He walked into that room faking his confidence. Fake it till you make it and Just Do It, Krista argues, are in the same category. She also brings in Taylor Swift's anthem "I Can Do It With a Broken Heart" from The Tortured Poets Department — a song that uses the phrase verbatim and has become an anthem for millions.
The science backs her up too. Self-talk builds neural pathways. When you tell yourself you're capable before you feel capable, your brain starts building the circuitry to match. Krista walks through what goes through her head before she steps on stage to give a keynote — because faking confidence isn't dishonest, it's how you act your way into a new way of feeling.
The stakes are real. Bronnie Ware, a palliative care nurse who wrote The Top Five Regrets of the Dying, found that the number one regret of people at the end of their lives was not having the courage to go after what they really wanted. A Cornell University study found that 76% of people's biggest regret is not fulfilling their ideal self. For Krista, fake it till you make it is the antidote to ending up in that 76%.
Brian isn't convinced without a fight. He comes in with four pointed questions about ambiguity, a reference to Switch by Chip and Dan Heath, and a standing objection from last week. Krista has answers for all of them. This is the She Sells episode in the rebrand of She Sells He Sells — and Krista makes her case with the same confidence she's been faking since 2018.
IN THIS EPISODE
[0:00] Intro: Krista previews her case, explains the 5 S's, and gives you the roadmap for today's episode — including the part she wants you to sit with [3:10] Krista's sell: fake it till you make it is amazing advice — and it is just not that deep [4:00] The setup: it's a six-word permission slip, not a fraud strategy — and anyone who disagrees is yucking the yum [5:18] The Story: back to 2018. How Krista and Brian went from Facebook Live to 200+ episodes as podcast hosts — scared, unprepared, and faking it from day one [9:00] What Studio D looked like at the beginning, why they told people they were starting a podcast before they knew how, and what happened when they showed up anyway [10:53] The Nike connection: the real origin story of "Just Do It" — and why Dan Wieden walking into that pitch meeting sounds a lot like fake it till you make it [13:03] Taylor Swift's anthem: why I Can Do It With a Broken Heart is fake it till you make it in three minutes and forty seconds — and what that song is actually about [16:22] Brian plants a seed: Switch by Chip and Dan Heath, the food pyramid, and why vague advice doesn't drive change (or does it?) [17:01] Brain science: self-talk builds neural pathways. What you tell yourself before you walk into the room changes what happens in the room. [17:21] The keynote example: what actually goes through Krista's head before stepping on stage — and why faking confidence isn't just okay, it's sometimes the whole point [19:40] The Stakes: the Top 5 Regrets of the Dying (Bronnie Ware) and the Cornell study that found 76% of people's biggest regret is not fulfilling their ideal self [22:00] Brian's four-question challenge: is fake it till you make it too ambiguous to be effective advice? [26:00] Krista's close: context matters, ready is a decision not a feeling, and nobody is going to prison [27:27] Faking it in marriage, parenting, and every other role that comes with no instruction manual [32:19] The vote: do you buy it?
KEY QUOTE "Ready is a decision, not a feeling."
MENTIONED IN THIS EPISODE Switch by Chip and Dan Heath Nike's "Just Do It" — origin story of the slogan (Dan Wieden, Wieden+Kennedy) Taylor Swift, I Can Do It With a Broken Heart (The Tortured Poets Department) The Top Five Regrets of the Dying by Bronnie Ware Cornell University study: 76% of people's biggest regret is not fulfilling their ideal self "Ready is a decision, not a feeling" — Krista Demcher
MISSED LAST EPISODE? Brian made the case against fake it till you make it in Episode 200. You need both sides to vote. ____
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📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
Fake it till you make it is terrible advice. That's the argument Brian Demcher is making in this episode of She Sells He Sells — and he's got a billion-dollar case study to back it up.
In the relaunch episode of She Sells He Sells: Ideas Worth Buying, Brian makes a bold pitch: the phrase "fake it till you make it" isn't just overrated career advice — it's a mindset that quietly chips away at your integrity, your reputation, and your results. And Krista Demcher? She's not buying it. At least not at first.
Brian traces the idea back to one of the most infamous business collapses in recent history: Theranos. Founded in 2003 by Elizabeth Holmes, the company raised $1.3 billion across 11 funding rounds on a premise her own professor told her was scientifically impossible. Holmes modeled her appearance, her voice, even her wardrobe after Steve Jobs — performing the part of a visionary while knowingly building on a lie. She ended up in federal prison.
Is that the extreme end? Sure. But Brian argues that fake it till you make it sets a dangerous precedent for how we think about confidence, career growth, and personal integrity — especially for people just starting out who are already battling self-doubt and imposter syndrome.
The alternative? Lean into your why, not your lie. That means building real confidence through hard work, purpose, and authenticity — not performing a version of yourself you haven't earned yet. Brian walks through why integrity, honesty, and a clear sense of purpose are the actual foundations of a sustainable career, and why Franklin Covey's four pillars of credibility (integrity, purpose, capabilities, results) don't leave any room for the word "fake."
Krista brings the debate. She makes the case that not everything fake is bad — lab-grown diamonds, anyone? — and pushes back on whether Brian is taking a simple mantra way too seriously. Their conversation covers reputation management in the modern career landscape, the unrealistic timelines fake it till you make it sets for people, and what it actually looks like when someone builds a career on honesty and work ethic instead of performance.
By the end, both hosts agree on more than they expect. But the verdict on the phrase itself? That's up to you.
This is Episode 200 of She Sells He Sells — the first episode of the rebrand — and it kicks off with the debate that's been living in the Demcher household for years. Tune in next week for Episode 201, where Krista argues the other side.
IN THIS EPISODE [0:00] Intro: Krista explains the 5 S's framework and previews what Brian is selling today — and where to listen for the good stuff [2:10] Welcome back to the rebrand — Brian states his sell and Krista tells him immediately she's not buying it [3:37] The Story begins: a startup founded in Palo Alto in 2003 raises $1.3 billion across 11 funding rounds and 300+ investors. Then it all falls apart. The Theranos and Elizabeth Holmes story. [8:22] Krista pushes back: is this actually fake it till you make it, or is it fraud — and does it matter? [9:57] The Solution: integrity, honesty, purpose, and passion — and the phrase Brian came up with: "Lean into your why, not your lie." [12:24] The debate gets interesting: Krista makes the case that fake isn't always bad. Lab-grown diamonds, a #1 Dad trophy, and a hypothetical fake Rolex walk into the argument. [16:51] The Stakes: your reputation is everything in the modern professional world — and fake it till you make it chips away at the one thing you can't buy back [21:17] What success actually looks like: a strong sense of self, less pressure, and a reminder from the smartest person Brian knows — "real beats perfect every single time" [25:43] The close: do you buy it? Cast your vote.
KEY QUOTE "Lean into your why, not your lie."
MENTIONED IN THIS EPISODE Theranos and Elizabeth Holmes Franklin Covey's Four Pillars of Credibility: integrity, purpose, capabilities, results "Real beats perfect every single time" — Krista Demcher
DON'T MISS EPISODE 201 Krista flips it. Same topic, completely different verdict. You'll want both sides before you vote.
____
Connect with us:
📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
After 199 episodes, we took a break. We asked hard questions about what this show was really supposed to be. And we came back with an answer:
She Sells He Sells: Ideas Worth Buying is back on April 6th, and it's a whole new show!
Every episode, we bring you one bold, defensible idea wrapped in sales, communication, and persuasion skills - the ones that actually move people. It might be something you've never considered before, or something you've always believed but never heard argued this well.
We're talking goal setting keeping you stuck, kids under 16 and social media, whether Daniel LaRusso was actually the villain in Karate Kid, and more!
Bold ideas, real conversation, and a persuasion framework that's going to rewire how you communicate - in your business, your relationships, your life.
Because sales skills are life skills, and we're ready to prove it.
Subscribe now, drop a review if you're excited, and we'll see you April 6th!
____
Connect with us:
📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
Welcome to episode 199 and a big announcement! After nearly four years of never missing a Monday since launching in April 2022, we're taking a brief hiatus. But before we go, we're pulling back the curtain on everything: why we failed our big 2025 goal to double our podcast downloads, what we're learning about the difference between goal setting and feeling setting, and how the Odyssey Plan from Stanford's Design Lab is reshaping the next chapter of She Sells He Sells (and our lives). If you've ever wondered whether it's time to stay the course, take a calculated risk, or blow it all up and start fresh—this episode is your roadmap. Plus, Brian announces a major career change after 20 years in health tech, and we get real about midlife pivots, entrepreneurship journey, and what it means to experience failure without being a failure. Listen in to hear:
Why Brian's back after his "forced vacation" from the Acorn HR team The profound message guiding our 2026 pivot: "All of us contain more liveliness than one lifetime permits" Why we failed our goal to double podcast downloads in 2025 and what we learned The Michael Phelps principle: Why people who achieve great things aren't necessarily better than you Our big announcement: Taking our first Monday break since launching and what's changing The Odyssey Plan from Stanford Design Lab explained: 3 scenarios for designing your next 5 years Scenario 1 (Status Quo), Scenario 2 (Calculated Risk), and Scenario 3 (Magic Wand)—and how to know which is right for you Brian's major career announcement leaving health tech after 20 years Why this is called "Odyssey Planning" not "Finish Line Planning" The danger of hyper-focused goal setting and why it makes you miss incredible opportunities Dave Evans' simple formula: Get curious. Talk to people. Try stuff. Tell your story.
PRO TIP after listening: Try the Odyssey Plan exercise this week. Map out your three scenarios for the next 5 years, rate them on excitement level (feelings, not logistics!), and identify one small step toward the scenario that feels most alive. We're coming back in Q1 2026 with Episode 200, a fresh format, and bigger ideas. Want to help shape what's next? DM us @shesellshesellspodcast and tell us what you want more (or less) of!
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Feeling stuck in your online business or wondering how to pivot your business strategy? In this solo episode, Krista shares her business pivot story and how content creation became the path to brand partnerships, speaking opportunities, and diversified revenue streams - all without going viral or building a massive following.
This isn't a typical content creator success story. Krista's Instagram grew by only 1,100 followers and her TikTok still has under 1,000 followers. But she landed brand partnerships with KiwiCo, Nuuly, Function Health, PrepScholar, and more. She shares the Michell C. Clark quote that changed her entire approach: "You don't need another rebrand in 2026 - you need a reunion with the version of yourself who knew what brought you joy before the world taught you to monetize it."
Listen in for:
- How to pivot from group coaching and memberships to consulting while building a personal brand through content - Why she stopped asking "is this scalable?" and started asking "do I enjoy this?" - a mindset shift for entrepreneurs T- he real numbers: modest social media growth that led to major brand partnerships and business opportunities - 5 actionable content creation tips for your own business pivot and personal brand building Why women entrepreneurs over 40 have a unique advantage as content creators and influencers - Content strategy tips: how to let content stand alone instead of always selling your offers
Whether you're a coach, consultant, or online business owner feeling misaligned with your current business model, this episode gives you permission to pivot and practical content creation strategies to build your personal brand authentically - no viral moments required.
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Follow Krista on Instagram: @kristademcher Follow Krista on TikTok: @kristademcher
Selling the transformation, not the transaction, is what separates amateur storytelling from sales stories that convert. In this final part of our Stories That Sell framework, you'll learn how to help customers envision who they become after working with you - not just what they get.
Most entrepreneurs default to listing features and benefits: "You'll get 6 modules! It includes templates!" But transformation-based selling focuses on the shift, the change, the new version of your customer. When you master selling transformation through stories, closing sales becomes effortless.
In this episode we cover:
- How to sell transformation instead of features and benefits - Why customers buy identity shifts, not products or services - Tapping into feelings instead of features when selling - Real-life examples of transformation-based sales storytelling - The complete story-selling formula in action - How to help customers visualize their future selves
This is Part 4 of our 4-part "Stories That Sell" framework:
Part 1 (Episode 194): The 3 Core Elements Part 2 (Episode 195): Make Your Customer the Hero Part 3 (Episode 196): Become the Trusted Guide
Originally released in 2022, this story-selling framework has helped thousands of entrepreneurs learn how to sell with stories that actually convert. Use these 4 parts together to transform your sales approach and turn content into customers.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast
Finished the series? Share these 4 episodes with an entrepreneur who's ready to master storytelling for sales!
If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales.
In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytelling - think Yoda to Luke Skywalker or mentor to hero - and how this positioning builds trust and drives conversions.
In this episode we cover:
- How to position yourself as the guide in your sales stories - Building authority and credibility through storytelling for sales - The difference between bragging and establishing expertise - Using third-party stories to create trust with potential customers - Why the "cost of doing nothing" is your most powerful sales tool - Real examples of guide positioning that converts browsers into buyers
This is Part 3 of our 4-part "Stories That Sell" framework:
Part 1 (Episode 194): The 3 Core Elements Part 2 (Episode 195): Make Your Customer the Hero Part 4 (Episode 197): Sell the Transformation - COMING SOON
Originally released in 2022, this story-selling system has helped thousands of entrepreneurs master sales storytelling and increase revenue through better positioning.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast
Ready to master sales storytelling? Share this guide positioning episode with an entrepreneur who needs help selling with confidence!
Learning how to sell with stories means making your customer the hero, not yourself. This is the biggest mistake in sales storytelling - entrepreneurs focus on their own journey instead of their customer's transformation.
In Part 2 of our Stories That Sell framework, we break down customer-centric storytelling techniques that actually convert. You'll learn how to craft sales stories where your customer sees themselves as the main character while you position yourself as their guide.
In this episode we cover:
- How to make your customer the main character in your sales stories - Customer-centric storytelling techniques for better conversion - Using universal desires to craft compelling sales narratives - The "learn the lyrics" method for understanding your customer's language - Real sales story examples that put customers first
This is Part 2 of our 4-part "Stories That Sell" framework:
Part 1 (Episode 194): The 3 Core Elements Part 3 (Episode 196): Become the Trusted Guide - COMING SOON! Part 4 (Episode 197): Sell the Transformation - COMING SOON!
Originally released in 2022, this storytelling for sales series has helped thousands of entrepreneurs transform their content into customers.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast
Found this helpful? Share this storytelling for entrepreneurs episode with someone who needs it!
You know you need to use stories to sell. But here's the problem - most people share their daily life and wonder why it's not leading to sales.
Here's the truth: not all stories sell. But the ones that DO all have 3 core elements in common.
In this episode, we're breaking down those 3 elements, common mistakes that make stories fall flat, and real examples of sales stories done right.
We're bringing back our most-requested content - our complete 4-part series on how to sell with stories. Originally released in 2022, these episodes have been downloaded hundreds of times and form the foundation of everything we teach about storytelling in business. Whether you're new here or need a refresh, this is your story-selling masterclass.
In this episode we cover:
- The 3 essential elements every sales story needs - Why personal stories aren't converting to sales (and how to fix it) - Common storytelling mistakes that kill engagement - Real sales story examples that actually work - How to turn content into customers using strategic storytelling
This is Part 1 of our 4-part "Stories That Sell" framework:
Part 2 (Episode 195): Make Your Customer the Hero - COMING SOON! Part 3 (Episode 196): Become the Trusted Guide - COMING SOON! Part 4 (Episode 197): Sell the Transformation - COMING SOON!
If you're posting consistently but not seeing sales, this storytelling series will change everything.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast
Enjoying the show? Leave us a review and share this episode with someone who needs to learn how to sell with stories!
The holiday selling season is here, and it's tempting to default to discount-driven, spec-heavy messaging. 40% off! Buy one get one! Limited time only!
But here's the problem: when you lead with specs, you commoditize your business and become instantly forgettable.
In this episode, Krista makes the case for why stories should always lead over specs, especially during the holidays.
From the legendary Demcher family "Guess Who Board" (a hilarious inside joke involving waiters, grocery store strangers, and misspelled group chats) to real-world examples for photographers and service providers, this episode will completely shift how you approach your holiday marketing.
The bottom line? Holiday sales don't have to be transactional one-night stands. You can create buzz, drive revenue, AND build long-term customers who come back in 2026 and beyond.
Listen in for:
The story behind the Demcher family "Guess Who Board" and what it teaches us about creating memorable moments [01:00] Why leading with specs commoditizes your business and makes you forgettable [06:30] A step-by-step example of how a photographer can lead with story during holiday promotions [11:21] The 60/40 rule: How to balance storytelling with transactional messaging this time of year [20:55] How to "meet people where they are" without abandoning your brand story [21:01] Why different buyer types need different messaging—and how to serve them all [23:22] The brand awareness pyramid: How storytelling keeps the right people engaged until they're ready to buy [26:21] What car commercials can teach you about layering your holiday messaging [24:56]
Whether you're a photographer, coach, product-based business owner, or service provider gearing up for Black Friday and the holiday rush, this episode will help you stand out in a sea of sameness.
Related Episodes: Episode 87: Black Friday Sales Do's + Don'ts Episodes 12-15: How To Use Stories To Sell (Four-Part Series) Episode 132: An Easy Way To Change The Way You Tell Stories Forever
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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What happens when you stop overthinking and just launch? Alex Schinasi, founder and CEO of Hulken Bags, turned a family invention into a viral sensation with zero VC funding and a whole lot of guts.
In this episode, Alex shares the wild journey of building Hulken—from 50 bags in her apartment during COVID to creating an entirely new product category: the rolling tote bag. She gets real about dealing with copycats, why "schlepping made easy" became their rallying cry, and how moving fast became her secret weapon.
If you're sitting on a business idea waiting for the "perfect time" to launch, this conversation will light a fire under you.
Listen in for:
How Hulken went from a family project to a cult-favorite brand without VC funding [06:00] The origin story behind "schlepping made easy" and why emotional core messaging matters [03:29] Why speed is the most important factor in launching a successful business [45:03] How one article in The Strategist during COVID changed everything [09:00] The reality of dealing with copycats and how to protect your brand value [40:00] Why customer obsession (reading EVERY comment and DM) fuels product innovation [30:00] The power of influencer marketing done right—authentically and organically [32:00] Alex's challenge to aspiring founders: Launch in one week, not one month [45:52]
Whether you're an entrepreneur sitting on an idea, a founder scaling your business, or someone who just loves a good underdog story, Alex's insights will inspire you to stop waiting and start moving.
Connect with Alex:
Instagram: @alexschinasi Shop Hulken Bags: https://hulken.com/
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Are your Instagram Stories actually making you money? Or are they just random photo dumps that disappear after 24 hours?
In this juicy sales snack episode, Krista spills the tea on the 10 biggest Instagram Story mistakes that are killing your sales, and exactly how to fix them.
Play along with the "put a finger down" game to see how many of these mistakes you're making.
Listen in for:
Why talking to the camera for more than 2 minutes is tanking your views (RIP attention spans!) [7:19] The "story flow" secret that keeps people watching from beginning to end [9:48] Why resharing every tagged story is making you look lazy (ouch, but true) [12:03] The link sticker trap that's secretly sabotaging your reach [16:24] How to use engagement stickers to hack the algorithm [18:49] The game-changing hack of batch-creating vs. posting throughout the day [27:33] Why your random coffee-to-workout dumps need a storyline ASAP [28:49] The house buying analogy that'll change how you think about Stories forever [31:11] And more!
Krista's used her Instagram Stories framework to sell $1,200 in just 10 minutes, book speaking gigs, land brand deals, and build a multi-million dollar business. Learn how in the InstaStories Lab: https://kristademcher.kartra.com/page/instastorieslab
4 weeks. Live coaching. All the templates, tools, and an AI bot to make it stupid-easy!
Week 1: Quick wins + what's actually working in 2025 Week 2: Building that sticky brand recognition Week 3: The "Sell in a Day" system Week 4: Multi-day launch sequences that don't feel repetitive
Investment: Less than your average grocery run (seriously) —---------------------------------------- Join the Insta Stories Lab: https://kristademcher.kartra.com/page/instastorieslab
What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand.
Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy.
This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story.
Listen in for:
The SHE SELLS message behind Nora's Pawsome Tees (05:09) How Krista's mental health episode prompted Jen to reach out and share her own story (18:47) What made Jen terrified to show her face on camera and in videos (24:41) Her best advice: "Don't think about it, just do it" - the three-take rule (32:03) Why she almost gave up on graphic design completely before starting this business (36:54) Starting with silly stories: The decorated cabbage tale and finding your micro-moments (43:04) Why small businesses can't compete with Walmart on price, but can win on personal connection (48:25) The importance of repeating your message again and again (51:22)
Connect with Jen:
Website: NorasPawsomeTees.com Instagram: @noraspawsometees TikTok: @noraspawsometees Facebook: NorasPawsomeTees
--- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
In this raw and vulnerable third annual birthday episode, Krista turns 47 and challenges everything we think we know about success, timing, and being "behind" in life. Spoiler alert: If you're in your 40s, 50s, or beyond and feel like you haven't hit your stride yet, you're not late...you're right on time. Using the metaphor of the oak tree, which doesn't hit its prime acorn production until ages 50-80, Krista makes the case for embracing being a late bloomer and why your most productive, impactful years may still be ahead of you.
Listen in for:
The hard questions of midlife: "What am I doing this all for? Are my dreams really possible?" [06:58]
How this past year looked different than any other in 15 years of entrepreneurship [11:04]
The major life events that forced constant hustling and why there was never space until now [13:28]
Why hustling hard was actually a mask for not pursuing the real dream [18:34]
The statistics that prove you're not alone in feeling behind (hint: 57% of workers feel behind on retirement) [22:13]
The oak tree metaphor that will change how you think about your timeline [24:19] Why years 50-80 are the oak tree's PRIME producing years (not 20-40 like society tells us) [26:49]
How optimizing your "acorn production" creates a legacy that lasts 300+ years [29:28]
Famous late bloomers who didn't hit their stride until their 40s, 50s, and 60s [31:46]
Krista's late bloomer goal and why she's reclaiming the narrative [35:54]
Whether you're questioning your timeline, feeling behind on your dreams, or wondering if it's too late, this episode is your reminder that life is long and your best work may still be ahead of you.
Dedicated to: Kate Morgalis (October 9, 1978 - February 2, 2023) "They say it's your birthday, it's my birthday too, yeah." - The Beatles
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:
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DM Krista your late bloomer goal: @kristademcher or @shesellshesellspodcast
What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day. In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's turning heads and changing lives one "yes" at a time. From Michael's 20-year journey with the phrase "choose fun" that started at an EDM festival to Krissy's entrepreneurial background building million-dollar businesses, this couple has combined their unique skill sets to create something truly special - a movement disguised as a merch company. Listen in for: Why fun literally rewires your brain for happiness and the science behind it [07:00] The festival story that launched a movement: slap bands, weddings, and unexpected connections [12:30] How a hot pink Cybertruck became their best marketing tool (and why strangers stop them everywhere) [21:00] The difference between living life and living a life you'll remember [10:20] Why "saying yes more" is the simplest definition of fun [36:50] The Yesterday Challenge: 7 days to help you prioritize fun in your life [46:40] How to work as a married couple without losing your minds (or your marriage) [41:50] Why choosing fun becomes even more important in our current social media-driven world [34:40] Whether you're stuck in a routine, feeling like you've lost your spark, or curious about turning your values into a business, this conversation will inspire you to choose fun today. Shop Chooz Fun: https://choozfun.com/ Take the YEStoday Challenge: https://choozfun.com/pages/yestoday-challenge Instagram: @choozfun
Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments. In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection. Listen in for: Why Instagram Stories have two distinct functions: building connection vs. direct selling [06:51] The problem with "just share your life" advice and why it leads to boring content [09:20] How to think like a director and find stories in your everyday moments [14:07] The 3-step micro moment storytelling framework: Observe → Real Life Moment → Core Message [18:54] Real examples from Krista's Stories: Monday affirmation, late night newsletter, and family photos [22:28] Why you should want to binge your own Stories content if you're doing it right [16:32] How 3-4 story slides per day can build genuine thought leadership [35:39] PRO TIP after listening! Try the 3-step framework in your Stories today: Find one observation from your week, connect it to a real moment, then whittle it down to a core message your audience can relate to. Ready to master Instagram Stories for your brand? Follow Krista @kristademcher to see these patterns in action and join the waitlist for upcoming Stories templates and support! Follow Krista on Instagram: @kristademcher Join the waitlist for Instagram Stories templates: https://kristademcher.kartra.com/page/fall2025waitlist Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief. After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball story that perfectly illustrates how one person can shift the energy of 30,000 people in an instant. From Jackson Holliday breaking up a no-hitter with one swing to companies like Lego, Netflix, and Starbucks finding their own comeback moments, this episode explores how entrepreneurs can recognize and create their own game-changing moments. Listen in for: - How Brian's new role in healthcare data analytics is redefining ROI for patients [03:00] - The emotional experience of dropping Ava off at Syracuse [07:49] - Why Jackson Holliday's home run changed everything in 8 seconds [21:58] - How Lego went from $800 million in debt to global success by going back to basics [31:03] - Reed Hastings' bet on Netflix streaming when everyone said go back to DVDs [35:38] - Howard Schultz closing 900 Starbucks stores to refocus on company values [40:20] - Why you control the energy and momentum in your business [42:41] - How belief in yourself is the one characteristic all successful entrepreneurs share [45:04] Whether you're facing tough times in your business or looking for that breakthrough moment, this episode reminds you that you are your own Jackson Holliday, and it only takes one swing to change everything. ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcastRetryKD
HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU! It's back-to-school season, and whether you have kids or not, September brings that fresh-start energy that feels even more motivating than New Year's. But here's the entrepreneurial paradox nobody talks about: when you finally have more time, you often get LESS done. In this solo episode, Krista gets real about why "more time equals less productivity" for entrepreneurs and shares the exact time management strategies that helped her build her business during just 2-hour windows when her daughter was in preschool. Listen in for: - Why entrepreneurship without boundaries is pure chaos (and how to fix it) - The "perfect week" concept that will revolutionize your calendar - Krista's "onstage vs. backstage days" system for maximum productivity - How to use the Pomodoro method to get laser-focused - The mindset shift that turns time protection into self-love - Why people actually respect your boundaries (when you're confident about them) If you don't protect your time, no one else will. This episode gives you the tactical strategies to defend your calendar like your sanity depends on it, because it does. Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever. In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand! The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells. Listen in to hear: - The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more! --- Join the ACORN storyselling program, Sell Anything HERE: https://www.kristademcher.com/sellanythingsignature-1 Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Grab your tissues (again) because Part Two of this conversation gets even more real and raw. Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relationship stronger. This episode is honest about the hard parts - like when everyone else seemed to know where they were going to college and Ava was still waiting to hear back from schools. Or how expensive everything is right now and what that means for families making these huge decisions. But it's also hopeful because watching your kid figure out how to navigate all of this? It's pretty incredible. What they're covering: - The college application stress that almost broke them both - Ava's approach to friendships that eliminates most of the drama - The parenting mistakes Krista is still making (and the ones she's learned to let go) - Why Ava's not scared to be five hours away from home - The fights they've had that would probably make good reality TV Ava's heading to Syracuse for Television, Radio & Film, and honestly, after listening to this episode, you'll understand why she's going to crush it. Keep up with Ava: Instagram: @avademcher --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Grab your tissues - this one will give you all the feels. Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman. They're talking about everything - and we mean everything. The good, the bad, the moments that made them both cry, and the decisions that completely changed the trajectory of Ava's high school experience. If you've ever watched your kid struggle with something that wasn't serving them anymore, or if you're a teenager trying to figure out who you are when everything feels uncertain, this conversation is for you. What they're diving into: - Why she walked away from competitive dance after 11 years (and how scary that actually was) - Why being a student at a culturally diverse school was so important to her - Her car accident, the months without independence, and how it actually made her stronger - The job hunt story that might make you want to hire her immediately - Why she thinks "cutting the umbilical cord" is the best parenting advice ever Fair warning: Ava's personality is BIG in this episode. She came with jokes, coffee through a straw, and zero filter. Basically, it's one big audition for her future spot on SNL. Follow Ava's journey: Instagram: @avademcher Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers.
This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world.
Listen in for:
- Why information overload is killing sales confidence (and what to do instead) - The critical difference between sales training and sales enablement - How to build alignment between marketing messages and actual sales conversations - Why sellers are more valuable than ever in an oversaturated, over-informed world - The three pillars every successful salesperson needs: belief, confidence, and pride - How AI listening tools are revolutionizing sales coaching and frontline insights - Why customers aren't "tire kicking" - they're lost in the wilderness and need your expertise - The modern approach to consultative selling that actually works in 2025 - How to translate marketing speak into conversations that close deals - Why focusing on customer outcomes beats following cookie-cutter sales processes
Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately.
Website: http://www.innerviewgroup.com LinkedIn: https://www.linkedin.com/in/christopherewallace/
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming. Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natural storytelling abilities, this conversation is packed with actionable insights that will transform how you think about selling your offers. Listen in for: - Why thinking of sales as "service" changes everything - The secret superpower that introverts have in sales situations - How to craft stories that naturally lead people to want to work with you - Real talk about selling without big teams, fancy funnels, or complicated systems - What's coming in 2025 for sales (hint: being authentically human wins) - How to have sales conversations that feel like genuine connections - The mindset shifts that eliminate the "icky" feeling around selling Whether you're preparing for a launch, trying to book more clients, or just want to feel more confident talking about what you do, this episode will give you the tools and confidence to sell in a way that feels completely authentic to you. Originally aired on the Crush the Rush Podcast Connect with Holly: Instagram: @thehollymariehaynes Website: www.hollymariehaynes.com
It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business.
In this solo episode, Krista walks you through five different types of strategic Instagram content that will not only help you create that digital footprint that is so important, but also help you sell - because isn't that the point of creating content?
From about me posts to trending content, she's giving you everything you need to stop overthinking and start creating content that converts.
Listen in for:
- Why Instagram is still your most important digital business card - How to create an About Me post using the viral narrator trend (+ she's giving you a free guide!) - The simple "How to Work with Me" post that makes buying from you easy - Why content series build trust and make your content creation easier - Creative ways to get other people in front of your camera - How to hop on trends without losing your authentic voice - And more!
Grab Krista's FREE Narrator Trend Guide: https://kristademcher.kartra.com/page/narrator-trend-personal-brand-video
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
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The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level?
Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does.
Listen in for:
- Why Brian's new crew socks are actually a perfect example of identity-based selling
- How one conversation with a physician changed Brian's entire approach to sales
- Why leading with percentages and data makes you part of the noise
- The psychology behind identity-based selling and why it works so well
- Real examples from fitness, real estate, and pharmaceutical marketing
- How to identify what your customers really want to become
- Practical frameworks you can use to implement this in your business today
The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships.
We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.
We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells.
In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that transformed everything for her.
Listen in for:
- The biggest mistakes entrepreneurs make when trying to sell - How to sell in Instagram DMs without feeling sleazy - The mindset shift that changes everything about how you approach sales - Why "selling yourself first" is the key to everything - Practical tips for following up without feeling pushy - How to create urgency by "selling the stakes" - The story-selling framework that makes sales feel natural
If you've ever felt uncomfortable with selling or wondered how to close more deals without being pushy, this episode is packed with actionable insights to help you sell with confidence!
Originally aired on the Exit Interview podcast with Kim Rittberg
Connect with Kim: Website: www.kimrittberg.com Instagram: @kimrittberg
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line.
From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell.
In this episode we cover:
How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33] Why vulnerability and specificity are your secret weapons in email copywriting [13:12] How to write one-sentence emails that get replies and build relationships [28:00] The power of treating your email list like a social media feed [29:20] The math behind why email marketing outperforms social media for sales [35:12] Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53] Creating ethical urgency without fake countdown timers [43:55] Why sending three emails per week can double your revenue [47:49]
Connect with Jenn: Website: thejengreen.com/she-sells Follow Jenn on Instagram: https://www.instagram.com/jenngreenmarketing/
Free Resources: Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action!
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
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Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility?
Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach.
Listen in for:
- What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence
If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator.
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done.
In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business.
Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does.
Listen in for: - Why Holly calls social media the "sidecar" instead of the main business driver - The 70% revenue formula: How email marketing drives most of her sales - Her "hand raiser" email strategy that creates genuine conversations with subscribers - How appearing on 300 podcasts in one year built her business foundation - Why she sends three emails per week (and how it increased revenue by 50%) - Strategic partnerships and lead magnet swaps that actually work - How she and her husband work together with quarterly business planning - Daily schedule strategies that prioritize family time and white space - Why she started with high-ticket offers instead of low-ticket courses
If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it.
Connect with Holly: www.hollymariehaines.com/social
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create.
Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high.
Throughout their candid discussion, they share:
The challenge of raising kids in an increasingly noisy world with constant information access Their strict phone rule and why it's helped keep their family close (despite teenage protests) How handmade cards for birthdays and holidays cultivate deeper appreciation and connection The art of apologizing and recovering quickly when family tensions arise Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches How to cultivate empathy by helping kids see situations from each other's perspectives Their approach to gift-giving that builds thoughtfulness in relationships What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games
Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home.
Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells.
In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for showing up authentically on social media - even when it feels really, really hard.
Listen in for:
- Why your struggles are actually more relatable than your successes - How to use Instagram Stories to create genuine connection with your audience - The power of finding meaning in everyday moments and turning them into engaging content - Why authenticity beats perfection every single time on social media - Practical tips for navigating business transitions while keeping your audience engaged - How AI can actually help (not replace) your storytelling - Why people are watching silently and how to connect with them
If you've ever felt stuck on what to post or wondered how to keep showing up when motivation is low, this episode is packed with actionable insights to help you show up with confidence!
Originally aired on the Modern Direct Seller Podcast with Becky Launder:
Connect with Becky: Instagram: @moderndirectseller Website: moderndirectseller.com
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio!
If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden and empower you to take action now.
Please share this episode with someone that needs to hear this message too!
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi.
In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success.
Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers.
Listen in for:
- Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity
If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way.
Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for:
- Why higher purpose must come before high performance - The "Sweep the Sheds" mentality and why no one is too big to do the small things - How to balance pride with humility as a leader - The power of curiosity and getting "1% better at 100 things" Why character trumps talent in building winning teams How the best leaders create new leaders
If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life.
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur.
Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life.
It's a really special episode on entrepreneurship from a kid's perspective, and what growing up with your mom "always around" is like too ;)
We can't wait for you to listen!
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
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In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood.
Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up.
Listen in for:
How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57]
Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela:
Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage.
What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics.
Throughout their candid conversation, they share:
- Their balanced but different approaches to parenting (including who's really the "bad cop" and why) - How they've each changed over 24 years of marriage and the traits they've adopted from one another - The ongoing debate about dishwasher loading techniques that probably sounds familiar to most couples - Which TV characters they see in each other (Phil Dunphy and Claire Huxtable) and why these comparisons are surprisingly accurate - The infamous "I love you first" story that their kids still get upset about decades later - Why they've completely rejected the "don't go to bed angry" rule and what works better instead
Whether you're newly committed or celebrating decades together, this honest conversation offers refreshing insight into what makes a relationship work long-term - balancing differences, appreciating strengths, and maintaining a sense of humor through it all.
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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In this episode of She Sells He Sells, Brian sits down with Tim Langhauser, co-founder of Compass Home Group, to discuss how building solid business systems and tracking the right metrics led to their success in real estate.
Tim shares insights on creating processes that enable team growth, why boring daily consistency leads to extraordinary results, and how their client-focused events build a community of "big mouths" who drive referrals. From spreadsheet tracking to Easter egg hunts, discover how this data-driven approach to relationship building transformed their business.
Listen in for: - How Tim and his business partner Michele complement each other's strengths to grow their real estate empire [07:10] - Why the "boring" daily tasks are actually what make entrepreneurs successful [09:40] - The real ROI behind client experience events like Easter egg hunts with 350+ people [18:45] - How creating systems transformed their 88% referral-based business [20:30] - Why tracking metrics like text messages and handwritten notes matters for growth [13:30] - The R&D (ripoff and duplicate) strategy that helps them implement great ideas quickly [22:20] - How to build a "big mouth community" that generates endless referrals [29:01] - Tim's simple yet powerful advice for implementing systems in your business [35:55]
Whether you're a real estate professional, entrepreneur, or business leader looking to scale, Tim's insights offer a refreshing perspective on what truly drives success.
Connect with Tim:
IG: https://www.instagram.com/timlanghauser/ https://www.instagram.com/compasshomegroup/
Website: https://www.compasshomegroup.com/
What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
From the Moulin Rouge to the virtual set of She Sells He Sells, this conversation is proof that professional dancer, content creator and Founder Allie Goodbun is every bit as real, down to earth and talented as you'd imagine she'd be! From her early dance training in Canada to her current role at the world-famous Moulin Rouge in Paris, Allie shares her inspiring journey of persistence, passion, and business savvy. Listen in as Allie reveals: - How resilience helped her overcome rejection - including auditioning SEVEN times for the same TV show before finally landing the role - Her unexpected path to viral TikTok success (her very first video reached 3.2 million views!) - The behind-the-scenes reality of performing at the historic Moulin Rouge in Paris - How she co-founded Ready Freddy, a successful dancewear brand born from solving a backstage problem - Her balanced approach to content creation without sacrificing authenticity or privacy Whether you're an aspiring entrepreneur, content creator, or simply someone with big dreams, Allie's practical wisdom on taking action before feeling "ready" will inspire you to make your first move. As she puts it, "If you're waiting for the opportunity to be handed to you, it may never come." This conversation is a masterclass in pursuing your dreams while staying true to yourself. Allie's journey proves that with persistence, authenticity, and willingness to jump in and learn as you go, you can build a life and business that feels genuinely fulfilling. Follow Allie on IG and tik tok @alliegoodbun Shop Ready Freddie at www.readyfreddieshop.com and follow on social media @readyfreddieshop --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year.
It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later. And - as always - there are some sales and business lessons woven between it all too!
Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature
Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales
In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately.
Listen in for:
-How to build confidence in sharing your story and finding your authentic voice [04:34] -The difference between knowledge problems vs. action problems in business [05:38] -A simple two-step strategy for connecting with new social media followers [08:57] -The three magic words that will transform your networking introduction [13:21] -How to make technical explanations relatable using everyday language [15:33]
Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature
Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales
The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately.
In this episode we cover:
Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25]
If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace.
Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature
Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales
Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans!
You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN method creates the perfect foundation for effective AI use and even shares a real-life example of creating an email in just 35 minutes (versus her usual 2 hours) that was so good, no one could tell the difference!
Whether you're AI-curious or AI-resistant, this episode will give you a fresh perspective on using this technology in a way that maintains your unique brand voice while saving you tons of time.
In this episode we cover:
- Why Krista was initially SO resistant to using AI for sales messaging [01:49]
- The problem with generic AI outputs and why most people sound like boring robots [04:25]
- Different types of AI Krista uses in her business beyond just content creation [07:12]
- The curse of knowledge and why our own brains get in the way of effective AI prompts [11:34]
- How the ACORN method creates the perfect sequential building blocks for killer AI content [15:28]
- Krista's real-life story of creating an ACORN Insider email in 35 minutes versus 2 hours [22:26]
- Finding the sweet spot between AI assistance and human creativity [26:51]
Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff.
You'll hear Krista spill the tea on:
- Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy
Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it! Grab your seat here: https://www.kristademcher.com/newschoolofsales
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together!
In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business.
Listen in for:
- What Brian REALLY thought when Krista decided to start her own business (it wasn't just about the money!) - Why entrepreneurship is never a straight line—and how to ride the rollercoaster as a family - "Work-life balance is a myth"—Brian's controversial take on what actually works - No awkward sit-down talks: How they naturally shifted responsibilities as the business grew - The marriage mindset shift that's been their secret weapon through 5 years of entrepreneurship
Whether you're building a business and wondering how it's affecting your relationship, or you're the supportive partner trying to figure out your role in all this - this conversation will hit home. Pour two cups of coffee and listen together - it might just be the perspective shift your relationship needs!
Get your seat in our FREE class, The New School Of Sales: https://www.kristademcher.com/newschoolofsales
Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials.
Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples of micro moments across different industries
Episode Highlights: • Brian shares his experience with his infrared sauna bag [01:23] • The definition of micro moments and how they simplify selling [02:47] • How to capture attention with specific, visual moments instead of statistics [15:42] • Why "I have a seven-figure business" is less effective than sharing authentic experiences [30:21] • Tips for finding and capturing your own micro moments [33:39] • The LeBron James story that demonstrates the power of micro storytelling [43:00]
Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast
Are you holding yourself back from selling because you don't want to be "that person"? In this powerful solo episode, Krista takes on the myth that avoiding sales is somehow noble or humble. Instead, she reveals why NOT selling might actually be the most selfish thing you can do.
Listen in for:
- Why posting on social media and sending emails isn't enough in 2025 - How a personal crisis transformed Krista's sales perspective forever - The real reason the "sleazy salesperson" stereotype is dead - Four powerful questions to challenge your sales mindset - And more! -----
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Think anxiety is all in your head? Think again.
In this powerful episode, somatic therapist Jolie Slovis shares how she went from a decades-long battle with anxiety to discovering a revolutionary body-first approach that changed everything. Whether you're struggling with anxiety yourself or trying to help someone who is, this conversation will completely shift how you think about emotional wellbeing.
Listen in for:
- Why traditional therapy and "mindset work" often fall short for anxiety - The science behind why your body needs to feel safe before your mind can think clearly - Simple, practical techniques you can use immediately to calm your nervous system - How to help children process big emotions through "co-regulation" - The powerful connection between your vagus nerve and anxiety - And more!
Connect with Jolie:
Instagram: https://www.instagram.com/jolienan.coach/ Free Calming Guide + Course: https://www.jolienan.com/freebies
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Book an ACORN Intensive: www.kristademcher.com/acornintensive
Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers?
In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly how to craft messages that resonate deeply with your ideal customers.
Listen in for:
- The five key elements every compelling story needs - Why generic words like "overwhelmed" are killing your message - How to "Bob Ross" your stories to make them more vivid and specific - Real examples of effective storytelling in action - The crucial role of customer research in crafting your message And more!
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive
HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!
Looking for productivity tips and time management strategies that actually work? In this power-packed episode about business planning and productivity hacks, learn Krista's #1 system for getting more done without overwhelm. If you're tired of consuming endless content but struggling with task management and work life balance, this episode delivers actionable entrepreneur tips you can implement today.
Listen in to hear:
- Why yesterday was the best time to start implementing your business strategy - The 3-part productivity system for effective time management - How to create and protect time blocks in your business planning - A step-by-step productivity method for building your project map - Why flexible task management leads to better business goals
PRO TIP after listening!
Keep your productivity map visible on your desk as part of your productivity tools. When you sit down during your scheduled time block, you'll know exactly what business goals to tackle.
Ready to revolutionize your task management and work life balance? Tag someone who needs these entrepreneur tips and follow She Sells, He Sells on your favorite podcast platform!
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Book an ACORN Intensive: www.kristademcher.com/acornintensive
HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!
Welcome to our NEW hot topic series where we'll dive into what's going on in the world, and tie it back into sales and business lessons that you can apply to business and life!
Today we're diving into the 2025 Golden Globes and how Demi Moore's speech is changing lives, the horrific California wildfires and why some stories are really hitting us hard, and a TikTok star that feels like family.
What do they all have in common, and why does it matter to you? Listen in to hear! Sales skills ARE life skills (and abundant in hot topics), and we can't wait to make that even more clear for you.
*MLK Jr 'Three Dimensions Of A Complete Life': https://www.youtube.com/watch?v=Qhj7G77Y8YE
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
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HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!
----- In today's episode, you'll learn how one mother's personal journey led to creating a nationwide movement that's changing lives for families of children with special needs.
You'll discover how to turn personal challenges into purposeful impact, build an authentic brand presence, and create a successful nonprofit from the ground up.
Joining Krista today is Shari Bailey, founder of Laila's Gift. After moving from Egypt to the US at age 6, Shari built a successful career in the medical device industry before her life changed dramatically with the birth of her twin daughters in 2014. When one of her daughters was diagnosed with the rare Jacobson syndrome, Shari became an overnight caregiver and eventually transformed her experience into a nonprofit that has served over 1,000 families.
Today, Shari shares her incredible journey from Wheel of Fortune champion to nonprofit founder, and reveals how she's taking her organization national in 2025 with an innovative "Celebration in a Box" program.
In this episode, you will learn:
- How to build a successful nonprofit from personal experience - The critical first three years of nonprofit development and funding - Why social media authenticity is crucial for brand growth - How to create engaging content that builds genuine community - The power of vision boards in bringing ideas to life - Why protecting your intellectual property matters - The importance of modeling success and adapting your approach - How to turn limitations into opportunities for innovation - Ways to support and celebrate families of children with special needs
Shari's story and insights will change the way you think about purpose-driven entrepreneurship and the impact one person can make.
Connect with Shari: https://www.instagram.com/iamsharibee/
Support Laila's Gift:
https://lailasgift.org/contact/ :: Nominate a family https://lailasgift.org/get-involved/become-a-celebrator/ :: Become a recurring donor https://lailasgift.org/programs/celebrating-milestones/sponsor-a-celebration/ :: Sponsor celebrations https://lailasgift.org/get-involved/become-a-volunteer/ :: Find volunteer opportunities -----
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!
If you want to make 2025 your "best year ever", you're like in the process of setting some big goals for yourself, and getting ready to match those with big action.
And that can propel you forward to amazing things...or it can actually have the opposite effect.
In the most personal She Sells He Sells episode yet, Krista and Brian reflect back on 2024 and why their big goals didn't come to fruition...and why that's actually been a very good thing.
Listen in for a real and raw conversation that covers goal setting, marriage, communication, parenting, mental health, faith and more, AND hear a public proclamation of something exciting (and a little scary!) that you can be a part of too.
Happy New Year friends - we are excited to spend another 365 bringing value to you!
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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Building a "purpose-driven business" sounds nice...but does it actually help pay the bills!?
These three entrepreneurs say YES, and they're sharing exactly how they did it in this round-up episode of some of our most beloved past interviews.
Hear from: Monica Fullerton, Founder & CEO of Spously Heather Krout, Interior Designer & Blogger Lydia Fenet, Auctioneer & Philanthropist at Christie's
Listen in to hear:
How to build a business that serves a greater purpose beyond just profits Strategies for balancing ambition with authenticity and well-being The transformative power of creating space (literal and figurative) Insights on building a mission-driven culture and team Tips for embracing your unique voice and style as a leader
Whether you're an entrepreneur, business owner, or aspiring to make a bigger impact through your work, this episode will challenge you to think differently about success and inspire you to create something extraordinary. Get ready to discover a roadmap for infusing your business with deeper meaning and purpose.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
If you're stuck in the holiday hustle and bustle and need a jolt of perspective on what's really important, this episode is for you!
Danielle Gletow, founder of One Simple Wish, opens up about the personal experiences and values that led her to create this remarkable platform, which empowers people to directly grant wishes for children and young adults facing challenges like foster care, poverty, and homelessness.
As Danielle explains, her own difficult upbringing fueled a deep desire to provide the support and resources she wishes she had access to growing up. Through One Simple Wish, she's found a way to amplify the voices of those in need and give everyday people a meaningful way to make a difference.
The conversation explores the ups and downs of running a growing nonprofit organization. Danielle gets candid about the tough decisions she's had to make, like leaving the corporate world to focus on her passion project, and turning down high-profile media opportunities that didn't align with her values. She also shares how One Simple Wish unexpectedly went viral after a Reddit post, and the important lessons she learned about handling sudden spikes in attention and donations.
Throughout it all, Danielle emphasizes the importance of staying true to your purpose and finding fulfillment in the work itself, rather than chasing external validation or attention. Her infectious energy and unwavering commitment to making a real, lasting impact are truly inspiring.
If you're inspired by Danielle's story and the mission of One Simple Wish, head to onesimplewish.org to browse and grant wishes for children and young adults in need. Be sure to share the platform with your friends and family, too - the more people who get involved, the greater the impact.
Follow One Simple Wish on Instagram.
----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Fear is normal when you're making big moves in business and in life...but how do you accept that, and move forward anyway?
We're taking highlights from three of our most-loved guest interviews and bringing you a curated playlist of conversations all about feeling the fear and doing it anyway.
Featured Guests:
Anna Kloots, New York Times bestselling author of "My Own Magic" Julie Kraus, image consultant and CEO of CHIC Danielle Redner, entrepreneur and founder of Taylor Danielle
Listen in for:
- How to trust your instincts when making major life changes - The connection between inner confidence and outer presence - Redefining success beyond traditional metrics - Taking calculated risks to build something meaningful - The power of authenticity in business and life
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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In this powerful episode, Krista sits down with Simone Gordon, known across social media as the Black Fairy Godmother, who transformed her own experience as a struggling single mother into a revolutionary mutual aid movement.
Simone shares how a personal crisis led her to create a network that provides immediate, direct assistance to families in emergency situations. From covering utility bills to securing housing for domestic violence survivors, her social media-based initiative has become a lifeline for countless families in crisis.
In our conversation, we explore: - The pivotal moment that transformed Simone from aid recipient to community leader - How she built a trusted network of helpers through social media - The unique challenges single mothers face in accessing traditional aid systems - Real stories of lives changed through immediate community support - Why the fairy godmother imagery resonates with her mission of creating "magical" moments of help - The future of mutual aid and how listeners can get involved
It's a really special episode about how to build a movement and the ripple effect it can have, and we can't wait for you to listen!
Follow the Black Fairy Godmother: https://www.instagram.com/theblackfairygodmotherofficial/
How to support the mission: https://www.amazon.com/registries/gl/guest-view/R4DPUMDDGV48
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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Whether you're an entrepreneur building buy-in around what you have to offer, or a corporate climber who is looking to advance to the next level of your career, this episode is packed with gems and takeaways to help you not only become a better business person, but simply a better person.
Attorney Jared Silberzahn joins Brian to talk about being a mission-driven business owner and builder of his law firm, Bmore Attorney.
Listen to Jared talk about:
- Why details matter in everything, even down to your letterhead - How to value your team and prioritize their professional development - Building a mission-driven community and giving back to great causes - How Frank Sinatra and the Universe can be folded into a business strategy - And more!
This conversation is eye opening in so many ways, and we can't wait for you to listen!
Connect with Jared: https://www.bmoreattorney.com
https://www.instagram.com/bmoreattorney_/
https://www.facebook.com/bmoreattorney
Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Ready to take your superfan strategy to the next level?
In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust.
Plus, we're sharing the exact strategies these major brands use to keep their superfans engaged - and how you can adapt them for your business, no matter the size.
If you've ever wondered how some brands create such passionate followers while others stay stuck in the transaction zone, this episode is for you!
Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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What makes someone go from casually buying your product to tattooing your logo on their body?
We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to strengthen your existing customer relationships, this episode breaks down the exact steps to move people up the superfan pyramid.
Get ready for real examples, practical strategies, and maybe even a few stories about our own superfan moments!
Warning: this episode might make you rethink everything you know about customer loyalty.
Get on the ACORN Black Friday Sale Waitlist: https://kristademcher.kartra.com/page/blackfridayearlybird2024?lid=8037
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In honor of Veteran's Day, Brian sits down with an old friend and one of his favorite Army buddies, Dr. John Thurman.
A former US Army combat arms officer turned physician, John understands leadership from multiple angles. For him it all comes back to developing your own personal core philosophy.
Listen in for the five principles that guide him, whether he's leading his staff, his kids or his patients, and learn how to apply this to your own personal and professional life.
About John:
Dr. John Thurman exemplifies a life of service, excellence in medicine, and dedication to both family and community. As the Director of Medical Student Education for the Kirksville College of Osteopathic Medicine (KCOM) at the Burlington, Iowa site, he shapes the next generation of medical professionals while maintaining an active practice in family medicine. His outstanding contributions to healthcare were recently recognized with the 2023 Iowa Family Medicine Physician of the Year award.
A proud graduate of the United States Military Academy at West Point and former Army Football player, Dr. Thurman served his country as a Combat Veteran in Iraq before pursuing his medical education at A.T. Still University's Kirksville College of Osteopathic Medicine. His continued commitment to medical education is reflected in his current role as a trustee on ATSU's Board of Trustees.
Beyond his professional achievements, Dr. Thurman is a dedicated family man. At 47, he and his wife Audrey are raising their young children, William and Catherine, both under the age of three. His compassion extends to animal welfare, having rescued and provided loving homes to seven senior dogs since 2006, including one that lived to the remarkable age of 18 years.
An avid world traveler, Dr. Thurman has explored 40 countries and counting, bringing a global perspective to both his medical practice and educational leadership. His diverse experiences as a soldier, physician, educator, and humanitarian inform his holistic approach to medicine and life.
Connect with John: https://www.instagram.com/doc_thurm?igsh=MWxidWNzNXMwNWZrNw==
-- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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On the eve of Election Day and the week before Veterans Day, it felt appropriate to dive into some hot button topics...in a She Sells He Sells sort of way.
Why are we so divided as a country? Can you sway someone's political views through your Instagram comments? How does the military stay united, despite being made up of people with differing views? What do's and don'ts can we follow from all of this and apply to our business and lives?
We are covering IT ALL, and we can't wait for you to listen in. Whether you're leading a company, a team, your followers, your family, or simply yourself - the leadership lessons covered are ones that you don't want to miss!
Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In an online world that promises a "get rich quick" scheme around every corner, do digital products really build revenue of your dreams? Em Connors of the Creative Bodega, aka Canva QUEEN, is here with us today to dive into it all.
You might know Em from Instagram, because her 110k+ following is loyal and strong...but I bet you don't know her whole story. Yes, a viral Reel and digital products absolutely exploded her business, but wait until you hear why it all fell into place and what she did BEFORE that explosive growth.
It's a story of faith, persistence and pivots, with a healthy dose of keeping first things first and caring for your mental health. Enjoy this real and candid conversation from two business owners who have sustained the ups and downs of entrepreneurship and the lessons they learned along the way!
-- Connect with Em: https://www.instagram.com/the.creative.bodega/
Join Em's monthly Content Coven Membership: https://www.thecreativebodega.com/the-content-coven
Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
A spur of the moment video capture turned into a viral TikTok for Krista, and she's breaking it down in this episode. From the elements that made it work to whether or not having your personal life as a part of your content plan matters, this is a study in what makes people pay attention...and what to do AFTER you've piqued their interest.
--
Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
If you've ever wondered what it really takes to build a successful online business from scratch as a solopreneur...this is the episode for you!
In today's episode, Krista pulls back the curtain on her 5-year journey with ACORN. She's sharing all the ups, downs, and "uh oh" moments that come with growing a business while trying to keep your sanity intact.
You'll hear: • How Krista went from making $30k to multi-six figures in revenue (and why that number isn't as glamorous as it sounds) • Why trusting your gut is crucial, even when you're scared out of your mind • The real deal on hustle culture - when it's necessary and when it'll burn you out • How to actually listen to your customers (hint: it might mean completely changing your offerings) • Why creating space in your business could be the key to unlocking your next level of growth
Krista breaks it all down year by year, giving you a no-BS look at what it takes to make it as an entrepreneur. She'll share the strategies that worked, the mistakes she made, and how she learned to balance business growth with personal well-being.
You'll walk away with practical tips on how to grow your business without losing yourself in the process. Plus, you'll learn why obsessing over revenue might be holding you back from true success.
If you're ready for some real talk on entrepreneurship, mental health, and finding your own path to success, this episode is for you.
Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
Today's guest: Naomi Kreske, CEO + Founder of Keep Finding You
Connect with Naomi: https://www.instagram.com/keepfindingu/
Free journal page: https://keepfindingyou.myflodesk.com/abundancejournal
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
Today's guest: Emma Kozlowski, CEO + Founder of Eighteen Summers
Connect with Emma: https://www.instagram.com/eighteensummers.co/
Shop journals: https://www.eighteensummers.co
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
Today's guest: Charlotte Pottieger, CEO + Founder of Begin Within
Connect with Charlotte: https://www.instagram.com/charlottepottiegerart/
Shop art: https://charlottepottieger.com
Free Watercolor Phone Lock Screen:
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
Today's guest: Shannen Coleman Siciliano, CEO + Founder of Begin Within
Connect with Shannen: https://www.instagram.com/iamshannencs/
Free Resources: https://www.beginwithinleadership.com/resources
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
Today's guest: Tarcela Knight, Image Consultant with House Of Colour Connect with Tarcela: https://www.instagram.com/houseofcolour_tarcelaknight/
Storytelling can feel overwhelming, especially when it comes to your business and your brand. But this new, fresh way to approach the way you tell stories will change the way you approach them forever!
Previous episodes mentioned:
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What's Your Sales Style Pt 1
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What's Your Sales Style Pt 2
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The 6P Sales Stories
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Cracking The Code On Building Trust: Pt 1
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Cracking The Code On Building Trust: Pt 2
Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In this episode, Krista sits down with Meaghan Murphy, a dynamic force in media and personal development.
Meaghan wears many hats - she's the Editor-in-Chief of Woman's Day magazine, author of ""Your Fully Charged Life,"" and host of the TV show ""My Perfect Day."" But Meaghan's journey to success wasn't always smooth sailing. She opens up about her transformation from a self-described ""grumpy"" child to the energetic, positive person she is today.
This conversation offers valuable insights on personal growth, practical advice on content creation, and strategies for living a more fulfilling life. Whether you're looking to boost your career, improve your outlook, or just curious about the behind-the-scenes of magazine editing and TV hosting, this episode has something for everyone.
Connect with Meaghan on Instagram: https://www.instagram.com/meaghanbmurphy/
Learn more about her book, TV spots and new clothing line, Minnie Rose: https://meaghanbmurphy.com
Episode Highlights:
00:00: Introduction to Meaghan Murphy
05:30: Hitting Rock Bottom: The Turning Point
09:22: The Journey to Self-Discovery and Empowerment
12:20: Aligning Career with Personal Growth
14:55: Community Connection and the Importance of Place
17:51: Synergy Over Balance: Managing a Busy Life
20:11: Setting Boundaries with Toxic Relationships
22:58: The Power of Authentic Personal Branding
27:29: Creating Meaningful Content
29:35: A Day in the Life of Meaghan Murphy
36:12: My Perfect Day: A New Reality Show
40:23: Surprising People with Joy
43:11: Pitching to Editors: Standing Out in the Crowd
Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the ""What's Your Sales Style Quiz?"": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
After a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture.
Today we're digging into the NFL. As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon. They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From the NFL's mastery of predictability to its focus on personal storytelling, there's a wealth of lessons to be learned from this marketing behemoth.
Whether you're a football fanatic or not, this episode packs some serious punch and will bring you a ton of value!
Episode Highlights:
Would You Rather? (03:51)
She Sells He Sells Coffee Talk (06:14) - The return of football season and its significance - Discussion about favorite NFL players and coaches - The appeal of getting to know players beyond the field
What's the Sell: Lessons from the NFL? (15:33) 1. NFL as an entertainment organization - Focus on storytelling and marketing to viewers
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Predictability in content (15:33) - NFL's consistent game schedules - How entrepreneurs can apply predictability to their content strategy
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Personalized storytelling (22:20) - NFL's "helmets off" approach - Connecting fans with players' personal lives - How entrepreneurs can leverage personal stories in their marketing
Key Takeaways: - Consistency and predictability in content creation are crucial for building an audience - Personal storytelling helps create stronger connections with your audience - Showing authenticity and vulnerability can make you more relatable to your audience
Upcoming Event: Back to Story School live bootcamp - 9/23 - 9/27 - Learn how to build a story and turn it into three different pieces of content - SIGN UP HERE!
Listen to the full episode for more insights on applying NFL marketing strategies to your business! ---- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Love it or hate it, creating content is a non-negotiable part of your business strategy in 2024. But how do you continue creating the right kind of content (you know...the kind that SELLS for you), how do you repeat your message without sounding boring, and how do you know if you're even on the right track with all of it?
We cover all of this and more in today's solo episode with Krista. She also announces a brand new FREE challenge happening 9/23 - Back To STORY School: A LIVE Bootcamp To Build A Brand Story, Turn It Into Engaging Content, & Create Connection With Your Audience!
This live challenge is one NOT to be missed - REGISTER HERE! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
You’ve spent the Summer with the kids at home while you’ve tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it’s time to load them up on that big yellow bus and get back to your routine.
But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called ‘balance’ we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers + family in check, and in this episode we are breaking them down for you.
Listen in to hear: • How to flip the switch on your mindset around the back to school craziness, and why that’s essential for not only you but also your kids • A reminder that you cannot - and should not - try to ‘do it all’ • Why setting priorities around what’s most important is truly THE most important thing you can do as you prepare to get back into a routine
--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
WATCH THIS EPISODE HERE! https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
You've heard that "life is short" time and time again, and yes - that could be true. But what if you flipped that idea on its head and thought of your time as oozing with abundance?
Krista talks us through this mindset shift of this short and sweet episode, and provides some cold hard numbers to back it up. Listen if you're ready for a jolt of motivation and a reminder that you're not too old and it's not too late!
--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In this episode, Brian dives into some underrated strategies to help you get the most out of yourself and your team. Tune in for some of Brian’s thoughts on overrated ideas as well (including a couple pet peeves).
Listen in for: - Why leadership is uniting; avoid falling into the dividing trap - The difference between advice from a true mentor and buzzwords from a fake expert. - Why doing always beats talking and consistency is more important than perfection. - A great piece of advice from Mark Cuban - And more! ---
Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In this episode, Krista and Brian explore inspiring Olympic stories and extract valuable lessons that can be applied to individual growth and business development.
Listen in for inspiring stories including Olympic athletes Simone Biles, Noah Lyles and more:
- How "it's not how you start, it's how you finish" applies to both sprinting and long-term goals - The power of perseverance and pursuing lifelong passions, regardless of age - Why determination and positive self-talk are crucial for overcoming obstacles - How energy and excitement can be contagious in both sports and business - The importance of specialization and finding your unique strengths - Why representation matters and how it can inspire others - The value of taking breaks and maintaining mental health - And more!
--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Getting objections is a part of selling anything, but it doesn't mean that the conversation needs to end. You want to think of objections as invitations for conversation, but easier said than done, right?!
Well - GOOD NEWS! There is a simple method that you can follow to take an objection, show empathy and then use it to drive action, and that's exactly what we are teaching you in this episode.
This is a preview of what you get when you join our new private podcast, Sell Anything: 21 Days To Master Sales With Confidence, and we can't wait for you to listen!
Enjoy the sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In this episode, we are giving a sneak peek into our new private podcast by sharing a lesson and challenge for free for you here!
Sell Anything: 21 Days To Master Sales With Confidence is an offer that walks you through 3 weeks of daily actions that will help you build confidence and certainty in your ability to sell yourself, your offer and your ideas and beliefs. In today's episode, you are previewing what we cover on Day 7 of that challenge - using the SOLVE Method to show how your offer easily solves a problem for the listener.
Enjoy this topic and this sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Is the art of communication lost? Perhaps...but it shouldn't be.
Forbes tells us that communication skills are the #1 soft skill that will make you more money, and 70% of hiring managers report this as what they look for the most in candidates.
But what about beyond your professional life? How do communication skills uplevel your relationships, your family, even your friendships? Krista and Brian dive into this in this episode, and share the quickest and easiest ways to build them.
Join us for Sell Anything: 21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
After our last 'Ask Us Anything', we got so many questions about how to get your kids to do what you want them to...so we decided to bring in an expert.
None other than...our son, 9 year old Bennett Demcher!
This conversation is sweet and tender, and Benny drops some great truth bombs that we needed to hear as his parents - and you might need to hear too.
Enjoy one of our top 3 favorite episodes ever!
Get on the waitlist for Sell Anything: 21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Telling your story is easier said than done, EVEN THOUGH you know you need to do it to build that personal connection with your audience.
In this episode, Krista introduces the 30-3-30 principle, which is a framework for telling authentic stories, and the spotlight effect, which will help you tell personal stories without revealing too much personal information or involving other people in the narrative.
Listen in for:
- How stories are powerful tools for sales as they create emotional connections and help people see themselves in the narrative. - Using the 30-3-30 principle suggests that every story has a 30-second version, a three-minute version, and a 30-minute version. - Why authentic storytelling helps build trust and connection with your audience, ultimately leading to better sales outcomes.
Get on the waitlist for Sell Anything: 21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
One chance encounter with Michele Langhauser over 8 years ago completely changed our lives, and also changed the way we think about real estate forever.
It wasn't because of how much she knew or the success of her business Compass Home Group (although both of those things are very impressive), it was because of how she connected with us and cared more about our family than she did about the sale.
At long last, she's here on today's episode to give you an inside look into her brilliant brain and take you behind the curtain of Compass Home Group, her boutique real-estate brokerage that not only breaks records but also builds raving fans for life.
This episode is a must-listen for real estate agents, of course - but it's going to leave anyone who is building a business or a brand feeling inspired, motivated and ready to look at how they approach success in a whole new way.
Connect with Michele: https://www.compasshomegroup.com/agents/michele/ And follow her on IG:
Get on the waitlist for Sell Anything: 21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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We're tackling 5 viewer questions in this episode, and the topics run the gamut from what to do when your sales are zero, to how to give opinions without being pushy, to starting businesses and more!
Have a question you want us to answer on a future episode? DM us @shesellshesellspodcast on Instagram! ----
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
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Are you ready to skyrocket your business growth and create genuine connections with your audience? It's time to embrace the power of video and podcasting – even if the thought of showing up on camera makes you want to hide behind your computer screen.
Kim Ritberg, a six-time award-winning digital marketer, is here to share her game-changing strategies for using video and podcasts to increase your income, generate leads, and establish yourself as a credible expert in your industry.
In this episode, Kim dives deep into:
- Embracing your authentic self and infusing your personality into your business - Striking the right balance between personal and professional in your brand - Forging meaningful connections by sharing relatable content and your unique story - Conquering self-consciousness and overcoming the fear of judgment on camera - And more!
This episode is full of actionable insights and practical tips that you can start implementing today to catapult your business to new heights through the power of video and podcasting.
Grab Kim’s Free Tips to Make Magnetic Video that Grows Your Revenue + a bonus How to Be Confident on Camera & Public Speaking: https://www.kimrittberg.com/newsletter and follow her on Instagram HERE!
School is out, Summer is here, and if you're anything like us you're probably wondering how the heck you're going to run your business and your family with everyone home ALL DAY LONG - while having some good old fashioned Summer fun along the way.
This will be Krista's 15th Summer running a business with kids at home, and Brian has been working from home for the past 20 years...so they know a thing or two about making money and making memories during these sweet Summer months.
Tune in for their 5 simple steps to ensure that your business and your family run smoothly, without having to wake up every day at 5am to do it.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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These days, advice is not hard to come by. Opening up your favorite social media app and scrolling for just a minute will leave you with tips on parenting, business, life, working out...etc etc.
But how do you know what advice to follow, and what to forget about?
A lot of it comes down to the person giving you the advice. In this episode, we're covering 5 simple questions that you can answer to know whose advice to heed...and whose to take with a grain of salt.
Whether you're on the hunt for a mentor or you just want some clarity on how to weed through the information thrown at you on a daily basis, this episode is the advice compass you've been waiting for!
JOIN the "Cut The Confusion" FREE Virtual Summit: https://go.cuttheconfusion.com/krista
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
We're wrapping up May, National Mental Health Awareness Month, with a deeply personal solo episode on this topic.
When Krista read the statistic that 72% of entrepreneurs struggle with their mental health, she knew that it was time to have a real, raw and honest conversation and hold nothing back.
We hope this episode fills you with hope and strength in your own mental health journey. Thank you so much for listening and holding space for this topic!
*If you think this conversation could interfere with your own mental health progress, please feel free to save it for another time.
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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You may have heard of the 10000 hour rule, which says it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials. In theory, it sounds great...but when you break down how long it will take you go reach 10,000 hours? Well - that becomes a bit discouraging.
But what if there were a way to get better than 95% of the population at a skill, in just 18 minutes a day? Good news! There is, and that's what Brian is talking about in this solo episode.
Listen to hear: - How greatness starts small - The best way to spend those 18 minutes a day - What Olympians and billionaires use this concept too
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
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Meet Belinda Rosenblum, CPA and Profit Strategist of OWN YOUR MONEY - She can help you grow and scale your business more profitably without burning out -- so you can have a life and take home a lot of money. Some wallet, some woo, so much wisdom.
Inside her signature Cash Flow CEO program, she helps female coaches + experts take control of their profits and their time so they uplevel their role from overworked employee to become the real CEO in their business. Even if finances haven’t been their forte, they discover how to confidently manage and plan their business money so they raise their rates, create leverage in their business, and eliminate any behind-the-scenes money messes.
She believes it’s time women feel worthy and safe with money -- AND consistently take home the money they want each month. Belinda is also the coauthor of Self-Worth To Net Worth: 12 Keys To Creating Wealth Inside And Out, became a self-made millionaire at 33, and has helped her clients and students make or save well over $5,000,000.
----------------------------- Follow Belinda: https://www.instagram.com/ownyourmoney/
Get the Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/lmcalculator/KD/
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
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This one idea will change the way you think about business - and life - forever.
Listen in to hear a perspective shift that you can default to when you feel like giving up on this solo episode with Krista! She's sharing this one tool that has helped her and sharing how it's helped three of her ACORN students too.
This tool helps you to:
- Build tenacity and grit - See opportunities everywhere - Focus on the process, not just the results
If self doubt stops you in your tracks or you just need a reminder that you already have what it takes, then this is the episode for you.
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
ACORN students featured: Amanda Moatz :: https://www.instagram.com/projectyourbest/ Shannen Coleman Siciliano: https://www.instagram.com/iamshannencs/ Chris Gorton: https://www.instagram.com/xo.chrisgorton/
We think about selling as a way to get new customers in the door...but have you thought about it as a way to keep the customers you have so satisfied that they bring the new customers in for you?
In this episode, we're using the recent ACORN Retreat as our backdrop as we paint a picture of what business looks like when you take radical care of your customers + give them an experience they cant forget.
(Spoiler alert: it results in even more sales for you!)
Watch the replay of the Sales Style Secret Masterclass: https://kristademcher.kartra.com/page/salesstylesecret
JOIN ACORN Amplify: https://www.kristademcher.com/amplify
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
"What used to work doesn't work anymore, and it's beyond frustrating!
But WHY don't the same messaging + selling strategieis that used to help you kill it three years ago fall flat now?
This episode digs into the reasons, and gives you the ONE thing that works like a charm to sell your product or service in 2024.
Don't miss it!
Register for the FREE Sales Style Secret Masterclass: https://kristademcher.kartra.com/page/salesstylesecret
Get on the ACORN Amplify waitlist: https://kristademcher.kartra.com/page/amplifywaitlist
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
It's a solo episode with Krista where she takes you behind the scenes of her business and talks through the most recent (and scariest) decision she's made: to cut the cost of the ACORN signature program, Amplify, by 65%.
She's walking you through the decision making process that brought her here, what it means for ACORN moving forward, and her feelings about all of it.
It's a must-listen for anyone interested in ACORN, but really for any entrepreneur out there making their own big decisions too!
--- Register for the FREE Sales Style Secret Masterclass: https://kristademcher.kartra.com/page/salesstylesecret
Get on the ACORN Amplify waitlist: https://kristademcher.kartra.com/page/amplifywaitlist
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
After touring 7 colleges with our oldest daughter Ava, we learned a lot about the schools...but we learned even more about what to do and what not to do when you're trying to get buy in from a prospective student! After all - a college tour is the biggest sales presentation of them all.
Listen in for the 3 elements that were present in every great tour we took, and how you can take those elements and apply them to what you're selling - college or not!
--- Take the FREE Sales Style Quiz: www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
We know that creating great content is a non-negotiable for business owners these days, but how do you do it in a way that feels authentic to you - without spending every waking minute on your phone?!
These are just some of the topics Julia aka Smarter In A Sec answers for us on today's episode! Whether you love creating social media content or love to hate it, you'll leave this episode feeling excited + inspired to create in a way that feels good to you!
Julia (aka @smarterinasec) is an NYC-based brand strategist & content creator. You can find her on Instagram and TikTok @smarterinasec, where she shares actionable tips to level up your life and career. She integrates learning (sharing articles & career hacks) with lighter content (must-have Amazon products and memes!) and her goal is to have her audience walk away from her content thinking about something new. Julia has a background as a strategy consultant, and partners with clients across industries to tell their stories. This ranges from C-level executives who want to shift roles to food startups looking to resonate on social.
You can find Julia on Instagram and TikTok @smarterinasec.
She also has an excellent Substack called VARSITY READER, which you can find at smarterinasec.substack.com.
If you want to work with her one-on-one, you can visit her site smarterinasec.com!
Take the SALES STYLE QUIZ HERE: www.kristademcher.com/sales-style-quiz
Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Discover the power of selling authentically by tapping into your unique sales style - PART TWO! In this episode, Krista + Brian introduce the concept of sales styles and reveals how understanding your natural strengths can revolutionize your sales approach. They break down the three main sales styles - The Expert, The Educator, and The Entertainer - and shares insights on how to identify and leverage your own style for success. You'll also hear about common challenges faced by each sales style and provides practical tips for overcoming them. If you haven't yet taken the What's Your Sales Style Quiz, be sure to do that HERE to get the most out of this episode! https://www.tryinteract.com/share/quiz/65e896ac77c86b001587b720 ------ Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN: www.kristademcher.com Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Discover the power of selling authentically by tapping into your unique sales style! In this episode, Krista + Brian introduce the concept of sales styles and reveals how understanding your natural strengths can revolutionize your sales approach. They break down the three main sales styles - The Expert, The Educator, and The Entertainer - and shares insights on how to identify and leverage your own style for success. You'll also hear about common challenges faced by each sales style and provides practical tips for overcoming them. If you haven't yet taken the What's Your Sales Style Quiz, be sure to do that HERE to get the most out of this episode! Want to learn even more about your Sales Style? Register for the The Sales Style Secret FREE Masterclass HERE! ------ Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN: www.kristademcher.com Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
The most effective entrepreneurs + business people have one big thing in common: they take decisive action + make bold moves, even when they're feeling scared + unsure.
A recent brand photoshoot for Krista + Brian was a lesson in exactly this, so in this episode they are taking you BTS of some big moves they are making and how they are continuing to step forward - even though they can't see the whole path ahead.
It's an episode packed with inspiration + motivation, and one that you'll listen to and leave feeling ready to take action in your own life!
Follow us on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
It's easy to fall into the trap of wanting to create a unique product in hopes that it will eliminate competition and make people want to buy from you. But the truth is this: You don't need an original business idea to succeed. In fact, it's much easier to succeed without one. We're breaking down this concept in detail in this episode, and giving you two formulas to follow to clearly and effectively communicate exactly what it is that you do. Bring your notepad + pen - this is a juicy one! ------ Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN: www.kristademcher.com Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Ever feel overwhelmed by all the "shoulds" in business? Build a personal brand! Learn storytelling skills! Master content marketing! Etc, etc, etc. It's enough to make you crazy, but what if we told you that there is ONE THING you can do that will make all of those others skills so much easier?! We're breaking it down in this week's episode, and we can't wait for you to listen! ----- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN: www.kristademcher.com Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
We are celebrating episode 100 AND our new video podcast format by bringing new life into the hot She Sells He Sells debate - can you really fake it til you make it? Krista + Brian have (strong!) differing opinions on this phrase, and we're running a good ol' fashioned debate so you can hear both of their arguments. Whether you're team 'fake it' or not, you'll glean insights from perspectives and get a lot of laughs along the way. Head over to the @shesellshesellspodcast IG account to weigh in with your thoughts! ----- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Learn more about ACORN: www.kristademcher.com Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
We often hear that "content is king", and it only takes a quick scroll on Instagram to find hundreds of gurus that are telling you the same thing.
Yes, content is important in building authority + trust with your audience - but, is it enough to close sales for you?
Krista takes on this topic in this solo episode, and her answer might surprise you!
Follow SHE SELLS HE SELLS on YouTube:
https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Sales + grief might seem like an odd combination, but not once you listen to Hannah Wachter's remarkable story. A longtime ACORN student, Hannah's work on selling herself ON herself came into play at the most unexpected of times - the sudden loss of her sweet mother.
This rich conversation with Krista + Hannah covers so many rich topics. From finding life after loss to connecting the dots in your life to find purpose to understanding why your message matters - you'll be sure to walk away with pearls of wisdom to use in days, weeks and months ahead.
Hannah has been coaching, encouraging, and building others up for more than fourteen years. With kindness and clarity, Hannah helps others turn their pain into purpose, cultivate healthy growth, and better navigate change. In essence, Hannah helps you recover or discover, empowering you to be your best self.
As a seminarian turned makeup artist turned coach, Hannah serves as the gentle hand on your back encouraging you to step forward, look in the mirror, and see what others see in you. She is a gifted writer, speaker + singer, and is determined to use her voice to help others know and believe in their own value and worth.
Recently, Hannah’s mother died unexpectedly. Through courageously sharing her grief journey on social media, Hannah realized there were few spaces where grievers can exist without the judgment of others and society. Resolute, Hannah decided to provide that space herself, which led her to the Grief Recovery Method. Now certified, Hannah can better educate others about grief and help those suffering from loss to say goodbye to any pain, unmet hopes, dreams, and expectations, and hello to the fond memories and freedom of what was.
Hannah holds a Master in Christian Leadership, a BA in Religious Studies, and is currently the Minister of Music at Pleasant Valley Church in Happy Valley, Oregon. In addition to her role at church and being an Advanced Grief Recovery Specialist with The Grief Recovery Method, Hannah was a Mindset Coach with The ACORN Method. Hannah has also written and published A Guide to Setting Boundaries in the Workplace with Madecraft via LinkedIn Learning.
When Hannah’s not working, she’s kickboxing, laughing, singing, dancing, writing, reading, visiting local bookstores to buy more books than she needs, hanging with her hubby and kids, soaking up time with friends, or traveling the country to see her siblings, with whom she’s very close.
Visit her website and subscribe to her newsletter for weekly encouragement: www.hannahwachter.com
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN: www.kristademcher.com
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
We're almost one full month into 2024, and we're bringing you our predictions for what's in and out for entrepreneurs this year - SHE SELLS HE SELLS style!
From pricing to planning to IG trends we think you should ignore, we're diving into it all - with a healthy dose of humor thrown in.
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Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN: www.kristademcher.com
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Patrice Poltzer is the absolute QUEEN of being real, and this episode showcases exactly that! From parenting to being parented to door to door sales to feeling like a late bloomer - no topic was off limits in this conversation.
Even better than any story she shares is the way Patrice shares them, and the golden nuggets of wisdom that are woven through each one. It's a fun + entertaining interview and we are so excited for you to hear it!
Join Patrice's storytelling newsletter HERE: https://patricepoltzercreative.com/newsletter Follow Patrice on IG HERE: https://www.instagram.com/patricepoltzer/ Patrice Poltzer is the founder of a NY & Lisbon-based video storytelling company and is triggered when people say, "I don't have a story."
She gets so triggered by this that she now runs a business built upon proving all those same people wrong...by helping them uncover their (very much not vanilla) story.
Before stumbling into entrepreneurship at the top of 2017 after losing all of her esteem and confidence at a toxic media start-up, she was an award-winning producer at the TODAY show for 6 years.
She left at the peak of her career in 2016- the same year she won a Gracie Award for her storytelling -because she was poached by that toxic media startup on maternity leave...and WHO gets money thrown at them on maternity leave?
Though that job proved toxic, it set Patrice on the path to building her own storytelling company helping visionary founders and businesses uncover and share the stories that will turn heads and open wallets.
Patrice works with brands from Afterpay, Lululemon and Netflix to startups like Parsley Health and Her Campus, helping founders & teams strengthen their storytelling skills. When COVID hit, it forced her online—and Patrice found her groove.
She started running virtual workshops, coaching founders on how to craft stories that captivate. Turns out, she loves to teach. And she's really good at getting results for her students.
While Patrice's career has taken some unexpected turns, her passion for storytelling has endured. She believes the stories we tell ourselves shape our realities. The stories businesses choose to tell shape how they are perceived. By seizing control of the narrative, you seize control of your destiny. You get to write the story of who you attract. How cool is that.
Her favorite social media platform is Instagram (although she keeps trying to date Linkedin) where you can find her giving you a behind-the-scenes look at life in NY & Lisbon with 3 small boys and running a business.
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Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN: www.kristademcher.com
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
As ambitious entrepreneurs, we can often fall into the trap of trying to build something bigger, faster + better than ever before. The marketplace is filled with messages telling us to scale to 7-figures, outsource, build a team - etc, etc.
While all those things are worthy + incredible, they only work IF that's actually the kind of business you want. This episode takes a look at the flip side of the "big business" coin, and dives into reasons that building a small but might (and profitable!) business might be more in line with who you are and what you want for you life.
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Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN: www.kristademcher.com
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Hot off our end of 2023 hiatus, we are BACK with a year in review recap! It's a bit chaotic, but isn't life?!
Kick back and relax as we take you through the ups and downs of our 2023 - the good, the bad, the wild and the wonderful.
HAPPY 2024 - we are excited for another year of podcasting WITH YOU!
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Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN: www.kristademcher.com
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
It’s the beginning of a new year, and you’re likely hearing a lot about setting goals, manifesting big things and creating a vision board to back it all up. While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them. In this episode, we take on the idea of vision boards and break down a four step process on how to make one that will encourage + fortify you for the year ahead.
Listen in for:
- How Krista’s vision board became demotivating for her over the course of the year
- The true definition of manifestation
- 4 steps you can take to make a vision board that serves you
- And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Follow us on IG: https://www.instagram.com/shesellshesellspodcast
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
You’ve heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?! In this episode we’re selling you on WHY following up is so important, and we’re sharing 8 do’s and don’ts to follow when reaching back out to your prospective customers.
Listen in for:
- The power of taking a mental lap before sending a message
- Why less is more
- How the phrase “just following up” is actually hurting you
- And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Follow us on IG: https://www.instagram.com/shesellshesellspodcast
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation.
One is more powerful than all the others - the art of asking questions - and we are breaking it down in today’s episode.
Listen in to hear:
- How to answer almost any question
- The only way to truly control a sales conversation
- What words to use when asking a great question
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Follow us on IG: https://www.instagram.com/shesellshesellspodcast
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY? We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it. Whether you’re parent trying to feel better about how you’re raising your kids, an entrepreneur who wants to be seen as an expert in their field, or a sales professional that needs to move the needle on the bottom line, building confidence is the answer - and we are so excited to teach you how to do it.
Listen in for:
- What Oprah taught Krista about confidence
- How playing Division 1 football (+ often losing) was the biggest confidence boost for Brian
- The #1 thing you need to do in order to build it
- And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Follow us on IG: https://www.instagram.com/shesellshesellspodcast
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
As sales professionals, we are always looking for new business - but sometimes we make it much harder than it should be. Did you know that research shows that 65% of new business comes from referrals? In this episode, we are breaking down why this matters and exactly how to go about getting them.
Listen in for:
- What you must do BEFORE you can ask for a referral
- The power of specificity
- Why being in the right room matters
- And more!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Follow us on IG: https://www.instagram.com/shesellshesellspodcast
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
She’s a magazine cover girl, a Taekwondo Black Belt, Mrs. Maryland 2021 AND United States of America's Mrs. Maryland 2023, a kick-ass health + body coach…but beyond all these fancy titles + accolades, Julia Chang is a woman focused on creating legacy + helping others find their purpose.
This mission of hers comes from her own struggle. Believe it or not, over three years ago Julia felt lost in her role as wife and mother, and the journey she’s taken since then is nothing short of remarkable.
Julia was one of Krista’s very first clients, and while we have a lot of very special conversations here on She Sells He Sells…this will go down as one of our favorites.
Cannot wait for you to listen!
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Connect with Julia on FB + IG: @juliachangcoaching
https://www.juliachang.net/
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
It’s the hottest deal week of the year as a consumer…but how do you navigate Black Friday madness as a business owner, without giving it ALL away - profit included?! Listen in as we cover 10 Black Friday dos and donts so you feel equipped and ready to make the most of the week ahead!
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
In honor of Veteran’s Day, we’re sharing a very special 2-part episode to share the good, the tough and the sometimes uncomfortable stories from Brian’s year spent as an Army Officer in Iraq.
If you’ve ever wondered what a soldier does all day, what it was really like, and if it’s anything like what you see in the movies, this is for you.
Be sure to catch part one of this episode first HERE:
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REGISTER HERE for the Totally Pitchin Workshop: https://kristademcher.kartra.com/page/totallypitchinwaitlist
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
In honor of Veteran’s Day, we’re sharing a very special 2-part episode to share the good, the tough and the sometimes uncomfortable stories from Brian’s year spent as an Army Officer in Iraq.
If you’ve ever wondered what a soldier does all day, what was is really like, and if it’s anything like what you see in the movies, this is for you.
Tune in for part 2 next week!
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REGISTER HERE for the Totally Pitchin Workshop: https://kristademcher.kartra.com/page/totallypitchinwaitlist
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
In this episode, Krista has a great conversation with PR expert Sabina Hitchen, affectionately called the Press Fairy Godmother. Sabina is on a mission to empower small business owners to harness the power of press for enhanced visibility and credibility.
Listen in for:
- Sabina's PR Journey: Gain insight into Sabina's experience in the world of public relations and her journey from midwestern HS teacher to NYC PR agency owner to New England small business owner.
- The Press Advantage: Discover why press coverage is the ultimate tool for boosting your small business's visibility and establishing credibility.
- Unlocking PR Strategies: Learn practical strategies and tips from Sabina on how to leverage press effectively as a small business owner.
- PR Rapid Fire: Sabina shares on-the-spot angles in a variety of business niches to pitch yourself to the press
If you are ready to master your PR AND Sales pitching, join Krista + Sabina for their workshop ‘Totally Pitchin’’ to learn how to do just that!
REGISTER HERE: https://kristademcher.kartra.com/page/totallypitchinwaitlist
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Support and follow Sabina at:
Press For Success: https://www.pressforsuccess.com
Sabina Hitchen Instagram: https://www.instagram.com/sabinaknows/
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
You’ve likely heard about ‘grit’ and know that it’s important….but what is grit exactly and how can you get more of it?
Listen today to Brian’s first solo episode as he dives deep into grit - one of his favorite concepts. Because let’s face it, talent is important but effort is paramount.
Listen in for::
- The 4 elements of grit
- Stories from West Point + what grit has to do with being a cadet there
- How to build your discipline
- And more!
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Are you a master of your destiny or a victim of your circumstances? Believe it or not, the answer to that question may come down to how much you use a certain 4-letter word.
In this episode, Krista + Brian take on the curse of ‘busy’, and bring insight into why using this word is pushing you further away from achieving your dreams.
(We also lean into a tangent on NFL QB Zach Wilson, and what Krista’s motherly obsession with him has to do with you and your brand!)
Listen in for:
- The power in ‘NO’
- Why ‘having it all’ is a harmful concept
- How to take action on your dream, when life seems chaotic
- And more!
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Today’s episode falls on Krista’s 45th birthday, so she’s bringing a special episode to you.
Instead of a list of 45 things she’s learned in 45 years, Krista’s giving you the best piece of life advice she’s learned from her time here on Earth thus far. This piece of life advice is especially sharpened into focus over the last year, because of what she learned from someone really special to her. Listen in for a heartfelt story, the pep talk you didn’t know you needed, and an action plan to help you stop thinking and start DOING. It’s a special episode, and we can’t wait for you to listen to it.
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN:
www.kristademcher.com
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
If you’ve ever wondered what REALLY goes on behind the scenes of a business launch…you’re going to want to listen to this!
The latest round of ACORN Amplify just closed and we’re reflecting on what things we implemented that worked well, and what things we’ll do differently next time.
Listen in for:
- Why price transparency matters
- The behind the scenes secret to closing sales
- What all successful launches have in common
- And more!
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Join Krista for a SOLO episode as she pulls back the curtain on the BS in the online coaching space.
An IG Reel that said you can “make $12K in passive sales while at the spa with your girlfriends” was the impetus for this episode, but there’s so much more where that came from. Online gurus are marketing get rich quick schemes to us left and right, and not only is it irresponsible but it’s simply untrue.
Listen in for what happens behind the scenes in online businesses, for questions to ask yourself before you believe or invest in any of these wild claims, and also for encouragement that every business owner deserves to hear.
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
Storytelling is getting a lot of buzz these days, and for good reason. Telling stories connects us as human beings, and helps the listener actually imagine themself inside the story.
When selling, stories are king (or queen!). BUT - not all stories are created equal. In this episode, we are diving into 6 storytelling mistakes that we see again and again…and we’re arming you with plenty of tips to avoid them.
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Get your spot in ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
“But how do I figure out what makes my business different from those of other people who are doing the same thing?” It was a great question we got at the end of our latest workshop, and we devoted this entire episode to answering it! Understanding what makes you different (which is BETTER than better) is absolutely fundamental to developing great sales stories + messaging, and we’re committed to helping you understand exactly how to do it.
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Get your spot in ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Follow SHE SELLS HE SELLS on IG::
https://www.instagram.com/shesellshesellspodcast
When we sell, we focus so heavily on the benefits that our product or service will bring to the lives of others. But what if we told you that by painting the dream, you’re missing out on the real thing that moves customers to action? Behavioral economics tells us that loss aversion theory, aka the desire to hold on to what we already have, is the key to getting someone to make a buying decision, and in this episode - we are making it MAKE SENSE for you!
Listen in as we break down this concept + give you some real life examples of what this could look like in your own business. If there’s one episode NOT to miss…it’s this one!
We go DEEP on this in ACORN Amplify - download the guide here! https://kristademcher.kartra.com/page/AMPLIFYguide
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
It’s not what you say, it’s how you say it. In fact, a study out of Harvard University found that 93% of feelings + emotions received from a message come from nonverbal communication. That means your delivery matters so much more than your words do!
This episode is the last in a 3 part series where we’re covering the 3 main pillars of sales, and we’re diving headfirst into communication: what it means, why it matters, + how to improve yours.
To truly master these three pillars, grab your spot in the first ever SHE SELLS HE SELLS Workshop now HERE: https://kristademcher.kartra.com/page/sellanythingworkshop
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
You know you need to show up as an expert to build trust with others and get them to buy into your ideas, beliefs, product or service…but how do you do it without feeling self-centered or like you’re puffing out your chest a little too much?!
It’s tricky but it IS possible, and we are talking about the how in this episode. Listen in to hear the difference between expertise + mastery, to understand why you may not be getting the referrals you are hoping for, and how to up your credibility factor without feeling like you’re trying too hard!
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Grab your spot for our brand new SHE SELLS HE SELLS Sales Workshop:
https://kristademcher.kartra.com/page/sellanythingworkshop
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
It’s no secret that selling is an inside job. Not only do you have to believe in yourself + what you have to offer, but when selling you have to be coming from the right place. One that doesn’t make you seem desperate or have “commission breath”, but instead one that shows you truly care about helping your customer + one that allows you guide them naturally toward a decision.
This delicate balance is one that most salespeople struggle with, and it all boils down to one thing: your character. This episode is the first of a three part series where we are covering the qualities that every single person must develop to sell well: your character, your competence + your communication skills.
Listen in as we break down what character truly means when it comes to sales, and give you some context around how to develop yours so that you can be the kind of person people actually want to buy from.
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Grab your spot for our brand new SHE SELLS HE SELLS Sales Workshop:
https://kristademcher.kartra.com/page/sellanythingworkshop
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
You often hear that someone is a “natural born salesperson”, but we call total BS on that! No matter how charismatic or tenacious you are, there are three main areas every single person must develop to sell well: your character, your competence + your communication skills.
In this episode, we talk through each of these to help you better understand why they are so important to not only your sales success, but your life success too!
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Grab your spot for our brand new SHE SELLS HE SELLS Sales Workshop:
https://kristademcher.kartra.com/page/sellanythingworkshop
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Heather Krout is back! After rave reviews from her first guest appearance on She Sells He Sells, we’ve brought her back to talk about the personal side of business: namely, how she balances being the mom she wants to be while building the business she dreams of.
In a world where bigger + faster is better, Heather takes the stance that slow + steady wins the race and she embodies that not only in business, but in her parenting.
Listen in for a real + candid conversation on all things motherhood + entrepreneurship!
Heather Krout is the owner of the home decorating consultation business called Home with Heather. Her business was recently recognized, with the esteemed honor of receiving The Best of Harford Award, in the category of Best Interior Designer & Decorator. In addition to her decorating consultation business, Heather is also a Christian women’s speaker and writer as well as a lifestyle blogger and influencer. Heather has been married to her husband Shawn for 18 years and lives in Bel Air, Maryland with their 3 daughters, Eve, Maci and Livvy.
Heather’s mission is to bring inspiration and encouragement to the hearts and homes of her clients, readers and followers by sharing her authentic and sometimes vulnerable stories and the nuggets of wisdom she is learning, all gleaned through her own life experiences of being a wife, mother, daughter and business owner.
When Heather is not decorating or writing, you can most often find her walking the beach looking for shells with her daughters. While Heather claims to be a homebody, the sound of the ocean waves hold her heart and speak the language of her soul.
Connect with Heather:
IG :: @heather_krout
www.heatherkrout.com
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
A short bit ago we escaped for a “working vacation” weekend together. While we expected to have fun and get a lot done (and we did!), we were also reminded of the power of interrupting the norm and what it can do for creativity and vision.
Listen in for a weekend away recap: the good, the weird, and everything in between!
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
The launch of Meta Threads has everyone a twitter (see what we did there?!) and has left small business owners everywhere asking: do I really have to get on yet ANOTHER platform?!
It’s a valid question, and one that we are taking on in this episode. From whether or not early adoption matters to some key learnings from the epic launch of Threads, don’t let the title fool you - this episode is entertaining + chock full of lessons that you can apply to your own business or brand right now.
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Does what you wear really matter? Our guest today says YES!
Meet Julie Kraus, an image consultant, entrepreneur, speaker, and podcast host who helps women to elevate their style to up level all the areas of their life - both personally and professionally.
In this episode, Krista + Julie cover all things clothing and confidence: why one influences the other, and how to make changes to uplevel your look WITHOUT breaking the bank! Not only will you leave with a whole lot of clarity on this topic, but you’ll also hear what incredible messaging looks like in action- because Julie absolutely nails this!
Connect with Julie:
IG :: @juliekrausxo
chic.juliekraus.com
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Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Change is hard...and change in business can be even harder. If you've ever struggled with the decision of when to let go, this episode will speak to your soul. Krista details the decision to end one of ACORN's most beloved programs, ACORN Academy, and takes you behind the scenes on how + why she came to that conclusion. It's a juicy one that aims to be your permission to let go so you can truly lean in to what is next. Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Book your ACORN Intensive: https://www.kristademcher.com/acornintensive Learn more about ACORN Amplify: www.kristademcher.com/amplify Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Krista’s first business was built alongside a phenomenal business woman turned partner turned friend, and we are so excited to introduce you to her today!
This conversation goes far beyond business as we cover how creating space in your home helps to create space in every aspect of your life. It’s hopeful, inspiring + uplifting, and we can’t wait for you to listen.
Heather Krout is the owner of the home decorating consultation business called Home with Heather. Her business was recently recognized, with the esteemed honor of receiving The Best of Harford Award, in the category of Best Interior Designer & Decorator. In addition to her decorating consultation business, Heather is also a Christian women’s speaker and writer as well as a lifestyle blogger and influencer. Heather has been married to her husband Shawn for 18 years and lives in Bel Air, Maryland with their 3 daughters, Eve, Maci and Livvy.
Heather’s mission is to bring inspiration and encouragement to the hearts and homes of her clients, readers and followers by sharing her authentic and sometimes vulnerable stories and the nuggets of wisdom she is learning, all gleaned through her own life experiences of being a wife, mother, daughter and business owner.
When Heather is not decorating or writing, you can most often find her walking the beach looking for shells with her daughters. While Heather claims to be a homebody, the sound of the ocean waves hold her heart and speak the language of her soul.
Connect with Heather:
IG :: @heather_krout
www.heatherkrout.com
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Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Whether you’re working a corporate career or you’re in business for yourself, embracing a scrappy start-up mentality just may be the difference between long term success and burning out too soon. In this episode, Brian takes us through what he’s learned from working for a true start-up and shares how you can apply those lessons to your own life no matter what you do for a living.
Listen in for:
- What being growth-focused truly means
- The difference between action + activity
- How to stay revenue focused while staying true to your value proposition
- And more!
Book your ACORN Intensive:
https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Early this year Krista committed to not only raising $10K for Maryland Center For The Arts, but also to learning + performing a ballroom dance routine in front of 400 people at a fancy gala. It all went down last weekend, and she’s recapping the top 7 lessons she learned - all of which have nothing to do with dance at all.
Listen in for:
- How little by little, a little can become a lot
- The power of just asking
- Why you don’t need anyone’s permission to write a new ending to your story
- And more!
Book your ACORN Intensive:
https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Early this year Krista committed to not only raising $10K for Maryland Center For The Arts, but also to learning + performing a ballroom dance routine in front of 400 people at a fancy gala. It all went down last weekend, and she’s recapping the top 7 lessons she learned - all of which have nothing to do with dance at all.
Listen in for:
- How little by little, a little can become a lot
- The power of just asking
- Why you don’t need anyone’s permission to write a new ending to your story
- And more!
Book your ACORN Intensive:
https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Hot off the Taylor Swift Eras Tour, Krista + her teenage daughters Ava Demcher + Emme Demcher are unpacking all of it for an episode full of sales tips, Taylor-isms and plenty of laughter. Love her or not, it’s hard to argue the marketing genius that Taylor brings to all she does and we dive into every last bit of it. Krista brings the business insights and Ava + Emme bring the Swifite knowledge to combine for a light-hearted and fun conversation that will have you looking at Tay Tay in a whole new light.
Listen in for:
- How Taylor Swift proves that niches can be overrated
- Why being the best isn’t the goal
- The power of knowing your community inside and out
- And more!
Book your ACORN Intensive: https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
If you’re a faithful SHE SELLS HE SELLS listener, you know that we believe that confidence is the key to life (and sales)...so when we had the opportunity to interview Lydia Fenet, author of the book “Claim Your Confidence”, we jumped at it!
This conversation is a must listen for everyone, and will be especially impactful if you’ve ever struggled with fear of the unknown, doubt in yourself, or confidence in selling yourself.
Lydia is a case study in how to go after what you want, and we are so excited for you to be inspired by her.
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LYDIA FENET is a global thought leader who has led auctions for more than six hundred organizations raising over $1B for nonprofits globally. Lydia takes auctions all over the world and also took the Collectible Car world by storm as the Principal Auctioneer for Broad Arrow Auctions.
Her bestselling book, ‘The Most Powerful Woman in the Room is You,’ published by Simon & Schuster in 2019, was optioned by Netflix in February 2022. The show is currently in development with Chernin Entertainment with Kiernan Shipka attached to star. Lydia continues to grow her media brand as an executive producer on the series.
Lydia’s second book, ‘Claim Your Confidence,’ published by Simon & Schuster in 2023, is Lydia's guide to overcoming your fear and gaining the skills you need to become the most confident version of yourself. Her eponymous podcast, Claim Your Confidence, launched in January 2023 in collaboration with Newsstand Studios in Rockefeller Plaza. The podcast features guests including Glenn Close, Candace Nelson, Stephanie Horton, and Courtney Dauwalter.
Lydia is represented by CAA and travels internationally as a keynote speaker helping people unlock their sales potential and empowering women in the workplace. She was named one of New York’s most influential women by Gotham magazine and has been featured in the New York Times, The Wall Street Journal, Forbes and Crain’s, and has appeared in Vogue, Harper’s Bazaar, Vanity Fair and Town & Country.
Claim Your Confidence, Lydia's newest book, is available for purchase now! (Amazon link: https://www.amazon.com/Claim-Your-Confidence-Unlock-Superpower/dp/1982196688) Her podcast of the same name is available wherever you get your podcasts, with incredible guests such as Glenn Close and Rebecca Minkoff: https://lydiafenet.com/the-podcast/ ____________________
Book your ACORN Intensive: https://www.kristademcher.com/acornintensive Learn more about ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
40% of your day is spent selling - NO MATTER WHAT your profession is. That mind-blowing statistic is courtesy of Daniel Pink and his book “To Sell Is Human”, and in this episode we are taking on this concept and helping you to apply it to your everyday life. Whether you’re a teacher, a healthcare professional, a hairstylist, an entrepreneur, a parents - etc etc etc! - you’re in sales, and our goal is to help you understand how powerful that truly is!
Listen in for:
- Why sales isn’t what it used to be
- The ABC method of selling
- How Mentos changed their sales strategy + increased their revenue
- And more!
Book your ACORN Intensive: https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
This episode is honestly a dream come true, and one that we are so very excited to share with you!
As a longtime fan of author + entrepreneur Anna Kloots, Krista was able to sit down with her for a fantastic conversation as they went deep into Anna’s new memoir “My Own Magic”. They talked family, pivots, how to be yourself on Instagram, and the absolute most important sales job that there is - selling yourself ON yourself.
Grab some champagne + a croissant (or a good ol’ America drip coffee and a bagel) and enjoy this very special episode!
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Anna Kloots is a New York Times bestselling author who always dreamed of being a Disney princess. Her upcoming book, My Own Magic will be released in May of 2023. Her writing candidly reflects on her travels, relationships, failures, and fantasies, and it may inspire you to move to Paris, like she did. Anna can usually be found writing and sipping champagne on a cafe terrace, rain or shine, and she is always on the hunt for a warm baguette, a cheap flight, a vintage dress, or a beautiful moment to snap a shot of. She is currently working on adapting Live Your Life, the memoir she wrote with her sister, into a screenplay.
You can keep up with all her latest adventures on www.instagram.com/annakloots, check out her photography at annakloots.shop, or visit her website www.annakloots.com.
Book your ACORN Intensive: https://www.kristademcher.com/ac ornintensive
Learn more about ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
We live in a world where curated content is everywhere we look, so it makes perfect sense that we can easily fall into the trap of wanting things to be “perfect” before putting them out to the world. BUT - this mentality is kryptonite for entrepreneurs + corporate ladder climbers. In this episode, we dive right into the pitfalls of perfectionism and provide tactical tips to help you take messy action now.
Listen in for:
- What Brian’s time in Iraq taught him about this concept
- Why “perfect plans” don’t exist
- Four steps to move forward despite perfectionist tendencies
- And more!
Book your ACORN Intensive:
https://www.kristademcher.com/acornintensive
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
You’ve heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?! In this episode we’re selling you on WHY following up is so important, and we’re sharing 8 do’s and don’ts to follow when reaching back out to your prospective customers.
Listen in for:
- The power of taking a mental lap before sending a message
- Why less is more
- How the phrase “just following up” is actually hurting you
- And more!
Learn more about ACORN Amplify:
www.kristademcher.com/amplify
Grab our free guide Sell Yourself:
https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
It’s been one full year of podcasting, and the lessons we’ve learned have carried us through a year full of lots of career ups and downs. We’re taking you behind the scenes to get the real reel on what’s been happening in year one of She Sells He Sells - it’s an episode not to be missed!
Learn more about ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Business moves at the speed of trust, so building it with your potential customers is a non-negotiable. But trust is more than someone knowing who you are or that you ‘know your stuff’ so to speak. In this two part series we’ll explore the two different types of trust you must build in order to create long lasting customer relationships.
Listen in for:
- The difference between expertise + mastery
- Why consistency is an underrated part of building expert trust
- How saying “I don’t know” makes others trust you more
- And more!
APPLY for ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Business moves at the speed of trust, so building it with your potential customers is a non-negotiable. But trust is more than someone knowing who you are or that you ‘know your stuff’ so to speak. In this two part series we’ll explore the two different types of trust you must build in order to create long lasting customer relationships.
Listen in for:
- How to share who you truly are without broadcasting every aspect of your life
- The 30-3-30 rule
- What quality all the most interesting people have in common
- And more!
APPLY for ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
How many times have you obsessed over whether an investment is worth it, OR if it’s the right time to begin something new? We have…many times. Today we are diving into the idea of investing in yourself with a real, raw conversation that might open your eyes up to this concept in a whole new way.
Listen in for:
- How a $10K investment changed Krista’s life trajectory
- When the right time to begin TRULY is
- What ‘you get what you pay for’ has to do with cars, McDonalds and you
- And more!
APPLY for ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
DIY influencer + educator Stefana Silber has been working in influencer marketing for over six years. Not only has she created a very lucrative and successful business, she’s discovered a passion for helping others do exactly the same. Stefana’s story and business philosophy is one that will captivate you quickly and leave you feeling motivated and inspired, and she’s spilling it all in this very special episode.
Listen in for:
- How one suitcase and a plane ticket to NYC changed the course of her life
- Why most people don’t succeed in influencer marketing - and what to do instead
- The power of investing in mentors + community for growth And more!
JOIN Stefana’s Make More Money On LTK Course: https://makemoneyonltk.com/
Follow Stefana on Instagram: https://www.instagram.com/stefanasilber/ https://www.instagram.com/stefanasilber_insiders/
APPLY for ACORN Amplify: www.kristademcher.com/amplify
Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
If you’ve heard that you should be telling stories to sell, but you’re convinced that you’re way too boring for that, this is for you. While you may feel like your life is mundane and uninteresting, that does not mean you don’t have stories to tell - and in this episode, we are going to bring that to life for you.
Listen in for:
- How mundane moments can pack big impact
- The key to turning your boring into beliefs for your brand
- Real life examples of this in action
- And more!
Register for our FREE Sell Yourself Workshop: https://kristademcher.kartra.com/page/sellyourselfworkshop
Download our FREE guide, Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more + apply for the ACORN Amplify Mastermind: www.kristademcher.com/amplify
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
There are times in life when everything seems to go wrong, and then there are other times when things seem to be in our favor…and in both situations, it’s easy to chalk up to ‘luck’. But is luck actually real - and if it is, can you manipulate it to be on your side?
Listen in for:
- How luck is more about psychology and less about probability
- The 4 characteristics of a lucky person
- What timing has to do with it
- And more!
Register for our FREE Sell Yourself Workshop: https://kristademcher.kartra.com/page/sellyourselfworkshop
Download our FREE guide, Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more + apply for the ACORN Amplify Mastermind: www.kristademcher.com/amplify
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
If you had a minute to clearly explain who you are, what you do and how + why you do it in a clear, concise and captivating way - could you do it? If you’re like 99% of people - the answer is a hard NO. And that’s okay - because this episode will serve as your cheat sheet to crafting a compelling message that not only draws people in, but makes them want to work with you!
Listen in for:
- Six elements necessary for a great sales pitch
- Why stories are key when beginning your pitch
- The sales message in action
- And more!
Download the FREE Sell Yourself Guide: https://kristademcher.kartra.com/page/sellyourselfguide
Learn more + apply for the ACORN Amplify Mastermind:
www.kristademcher.com/amplify
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
In 2016, we had an experience that changed the way we look at adversity forever. Brian underwent a 14 hour jaw reconstruction surgery due to a tumor in his jaw, and in this episode we are throwing it back and walking you through the entire story and all the lessons we learned along the way.
Listen in for:
- How humor became our life line
- The importance of setting small goals
- Why you’re much more capable and powerful than you think
- And more!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
Have you ever had one of those conversations that you’ll remember forever? A hired car service, a driver and a 45 minute ride home from the airport provided the perfect backdrop for that moment for Brian, as he learned lessons on business + life from his driver. In this episode, he dives into four themes that were wrapped into that conversation + shares inspiration around each of them.
Listen in for:
- How the phrase ‘why not me’ can be one of the most powerful you say to yourself
- A reminder that failures should be celebrated
- The power of asking for what you want
- And more!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
Yes - selling IS just like dating. First you’re flirting (prospecting), then you’re on a few dates (building value), and then - if it’s a mutual fit - you become a couple (your client signs on the dotted line)! Join us as we walk through these parallels, and give you 10 tips that will work whether you’re trying to close a business deal OR score a second date.
Listen in for:
- Why talking about yourself is not always a good thing
- The secret to asking good questions
- What non-verbals have to do with it
- And more!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here: www.kristademcher.com
Selling yourself is essential to success in entrepreneurship, in the corporate world, and simply put - in life. But how do you do it without feeling pushy, slimy, or like you’re bragging about yourself? That’s exactly what we are covering in this episode.
Listen in for:
- The power of the alter ego in selling yourself
- Why stories are your superpower
- How to NOT make it about you at all
- And more!
Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
You’ve likely heard this phrase many times, and while it’s well intentioned - we tend to disagree. If you’ve ever encountered a customer who is upset, received a negative review or questioned how to truly make your clients happy - this is a must listen.
Listen in for:
- Why empathy matters + how to use it
- How unrealistic expectations can hurt your business in the long run
- What customers really want - beyond their initial requests
- And more!
Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
As sales professionals, we are always looking for new business - but sometimes we make it much harder than it should be. Did you know that research shows that 65% of new business comes from referrals? In this episode, we are breaking down why this matters and exactly how to go about getting them.
Listen in for:
- What you must do BEFORE you can ask for a referral
- The power of specificity
- Why being in the right room matters
- And more!
Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
You may have heard of the idea that you are the sum of the five people you spend the most time with, and if that’s true - you need to listen to this. In this episode we dive into the power of community, peer groups and mentorship + leave you with an action plan to surround yourself with people who will help you learn and grow.
Listen in for:
- The 4 things that the right community will help you do
- How a peer group changed the course of Krista’s first business
- The law of 33% and what it means to you
- And more!
Join the ACORN Academy for content, community + coaching::www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
If the words ‘revenue’ and ‘forecasting’ make you want to run for the hills - THIS is the episode for you! Brian is taking the concept of revenue forecasting and breaking it down into an easy to understand formula, so you can accurately predict what you can do in 2023 - and then make an action plan to get there.
Listen in for:
- How following this process grew ACORN revenue by 300+%
- Why knowing your numbers will actually allow you more downtime
- The 3 different ways to forecast your revenue
- And more!
Join the ACORN Academy VIP + get the Revenue Forecasting Workshop HERE:www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
It’s the beginning of a new year, and you’re likely hearing a lot about setting goal, manifesting big things and creating a vision board to back it all up. While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them. In this episode, we take on the idea of vision boards and break down a four step process on how to make one that will encourage + fortify you for the year ahead.
Listen in for:
- How Krista’s 2022 vision board became demotivating for her over the course of the year
- The true definition of manifestation
- 4 steps you can take to make a vision board that serves you
- And more!
Join the ACORN Academy HERE:
www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
This is the last in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we talk about how witnessing a naturalization ceremony in Boston changed the way we think about gratitude - and why it should matter to you too.
Listen in for:
- The power of celebrating the wins, big or small
- How our podcast journey has taught us about what we are truly grateful for
- A special thank you to YOU
- And more!
Join the ACORN Academy HERE:www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impacthttps://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
This is the third in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, a TED Talk on something called the “illusion of continuity” is our guide as we dive into the idea that you won’t be the same person in the future - and how to help curate the person you want to be then, right now.
Listen in for:
- How curiosity + community help you grow
- Why you should have firm beliefs, but hold them loosely
- What bravery has to do with becoming who you want to be
- And more!
Join the ACORN Academy HERE:www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
This is the second in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we cover how our love affair with our Peloton taught us about consistency, and how those lessons have helped in business and in life.
Listen in for:
- Why envisioning the end goal will hurt you more than it will help you
- The power of action
- What community has to do with it
- And more!
Join the ACORN Academy HERE:www.kristademcher.com/academy
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
This is the first in a 4-part series aimed at bringing you some inspiration as we close out the year. In this episode, we take on the concept of perseverance and use the stories of NFL quarterbacks Patrick Mahomes + Josh Allen to guide us.
Listen in for:
- Why comparison can so easily throw you off track
- How incremental improvement trumps big, broad action every time
- What success looks like without being a NFL QB
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:www.kristademcher.com
When do you know it’s time to make a career change, and how do you become brave enough to take the leap? It’s a question that many of us struggle with at some point in our lives, and Danielle Redner joins us to provide wisdom, motivation + inspiration for all faced with these questions. Danielle knows a thing or two about this as she left a 25 year career building two 9-figure sales organizations to begin her family business, Taylor Danielle, an online shopping experience that’s fun and social.
Listen in for:
- The power of redefining success on your own terms
- Why risk is a necessary ingredient in the recipe for entrepreneurial success
- How consistency in messaging can build a loyal community
- And more!
Shop Taylor Danielle HERE: https://taylor-danielle.com
Follow Taylor Danielle on Instgram: https://www.instagram.com/taylordanielleboutique/
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
It’s a tale as old as time (or really since American Express launched Small Business Saturday in 2010). As the holidays approach, small business owners everywhere plaster “SHOP SMALL” signs online and outside their storefronts, in hope of attracting customers. And though it’s well-intentioned…it’s missing the sales + messaging mark. By a lot.
In this episode, we’re sharing why that is - AND what to do instead!
Listen in for:
- Why taking the ‘small business angle’ might actually have you losing sales in the long run
- What Amazon has to do with it
- How you can create more sophisticated messaging
- And more!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
Military life often requires wearing lots of hats, and that’s especially true for Monica. Named a Trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and recently named on the MIGHTY 25 list as one of the most influential leaders supporting the military community, Fullerton is an ambitious entrepreneur, twin mom, and Air Force spouse. She has long dreamed of becoming an entrepreneur, but she wanted her efforts to support a greater purpose than just starting a business.
In an effort to provide highly-transient military families, as well as those that have previously served, a space to market their products and services regardless of their duty station, Monica launched Spouse-ly. Monica and her team remain diligently committed to nurturing a community that emphasizes learning and income-generating opportunities for the creators, service providers, and entrepreneurs within the military family.
Listen in for:
- Why a mission-driven focus can fuel you through the ups and downs
- What surrounding yourself with the right team has to do with business success
- How you can begin supporting military entrepreneurs today
- And more!
Start shopping on Spouse-ly! https://spouse-ly.com/
Follow Spouse-ly on Instagram: https://www.instagram.com/spouse.ly/?hl=en
Connect with Monica on LinkedIn: https://www.linkedin.com/in/monicafullerton/
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
This is the second episode in a three part series focused on the military + how our personal experiences with it to confidence, belief + leadership and sales. Today we’re diving into Krista’s story as an Army wife, and amplifying the voices of other military spouses as we strive to give you a better understanding of the sacrifices that these families make for our country each and every day - and simple ways in which you can support them. Listen in for: * How losing your identity can be all too common as a military spouse * Why community is key * The struggles that military families face that you’ve never thought of before * And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG:https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
We are kicking off a three-part series focused on the military + how our personal experiences with it to confidence, belief + leadership and sales. This episode starts us off with a deep dive into leadership lessons from West Point. Brian takes us back to his four years at USMA and gives some insight into what life is really like as a cadet and how, almost 25 years later, the lessons he learned there have shaped him into the leader + business person he is today.
Listen in for:
- Why people matter more than any object or task
- How knowing how to be led is key before becoming a leader yourself
- What grit has to do with it
- And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG:https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
Cold calls. They conjure up images of impersonal, cut and paste scripts with the intent of closing business - but instead, they usually drive people farther away. What if there was a way to cold call that created true connection with your prospect, and helped move them into a buying conversation with you? That’s exactly what this episode covers.
Listen in for:
- How messages with hidden agendas will turn people off
- The power of research when cold calling
- A 3 step framework for reach outs that will move the needle
- And more!
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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY? We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it. Whether you’re parent trying to feel better about how you’re raising your kids, an entrepreneur who wants to be seen as an expert in their field, or a sales professional that needs to move the needle on the bottom line, building confidence is the answer - and we are so excited to teach you how to do it.
Listen in for:
- What Oprah taught Krista about confidence
- How playing Division 1 football (+ often losing) was the biggest confidence boost for Brian
- The #1 thing you need to do in order to build it
- And more!
Sometimes confidence needs a step by step plan in order for it to flourish, and if you feel like this is your missing link - we have the answer for you. Join us for the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4
—-
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
“Always be closing.” It’s what Alec Baldwin’s character said in the iconic movie Glengarry Glen Ross, and while we agree - YES, you should always be closing - there are times in business when you really need to turn up the heat for a big revenue push. Whether you’re ramping up for the holiday selling season, launching a new product or service, or just need some extra money into the business - this is an episode you don’t want to miss. We’re taking you behind the scenes of a month with dismal Instagram engagement but great revenue, and sharing how we did it.
Listen in for:
- How creating sales content is like helping them run a 10K
- Why a sales content strategy is essential
- What the buyer awareness pyramid has to do with your content
- And more!
If you’re ready to lean in and get the blueprint for exactly how to do this, join us for the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4
—-
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
When it comes to influencing beliefs + moving people to a buying decision, repetition is KING (or queen, for that matter). Recent studies show that people need to hear or see something close to 30 times before it actually registers in their subconscious mind, so you showing up and layering your messaging under the same foundational umbrella is key - and that’s exactly what we are diving into this week.
Listen in for:
- The distinction between repetitive messaging and rote repetition
- Data behind just how many people are actually seeing your content + reading your emails
- Why repeating a message actually builds your entrepreneurial confidence
- And more!
—-
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
Join the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4
With a very successful 11 year career in network marketing, Krista knows a thing or two about building a business in that space that will last - and she’s breaking it all down for you today. These eight principles will not only help you solidify your entrepreneurial posture with others + destigmatize this career field, but will also give you the foundation to build a business that will stand the test of time.
Listen in for:
- Why distinguishing between revenue + profit is key
- The power of investing in yourself
- How to create a team culture that will transcend ‘flash in the pan’ promotions
- And more!
—-
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method + work directly with Krista and Brian here:
www.kristademcher.com
We’re picking up the conversation with our oldest daughter, 15 year old Ava, where we left off - and this episode gets even deeper than the last.
Listen in for:
- How a new diagnosis brought all of us insight + helped improve the way we parent
- Ava’s advice for someone beginning middle school
- Why understanding + creating strong friendships has been essential for her well-being
- And more!
If you missed Part One, listen to it HERE.
—
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
It takes guts to be 15 years old and talk openly on your parents’ podcast…and it takes guts to be parents and allow your teen to talk freely about what she does + does not like about your parenting - but that’s what we did in this two part series. Ava, our oldest daughter, joins us for some real + raw conversation that is full of insight + interesting tidbits that every parent should hear.
Listen in for:
- What teenagers want their parents to know
- How social media helps + is hurtful- from a teenager’s perspective
- Why open communication is key when raising a teen
- And more!
—-
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
You’ve spent the Summer with the kids at home while you’ve tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it’s time to load them up on that big yellow bus and get back to your routine. But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called ‘balance’ we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers + family in check, and in this episode we are breaking them down for you. Listen in to hear: * How to flip the switch on your mindset around the back to school craziness, and why that’s essential for not only you but also your kids * A reminder that you cannot - and should not - try to ‘do it all’ * Why setting priorities around what’s most important is truly THE most important thing you can do as you prepare to get back into a routine
—- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie Connect with Krista and Brian: IG:https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com
You probably know that stories are essential when selling, but what separates an interesting story from a true sales story? We’re breaking it down here in a way that’s digestible and easy for you to remember with the 6 Ps of sales stories.
Listen in to hear:
- How to weave your personal stories into a message that will help your listener want to take action + buy what you’re selling
- What the difference between knowledge + mastery is, and how to effectively convey both
- The one technique you can use that will give you lifelong inspiration for a sales story strategy that will never run out
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
https://www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
When you’re selling a product that you fully + wholeheartedly believe in, it’s easy to fall into the trap of thinking that you can let its features + benefits do the talking. But while an incredible product does make your job as a salesperson a little bit easier, it doesn’t eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer’s life easier, simpler or better.
Listen in to hear:
- What the Barnes + Noble Nook, an IG influencer + the Pet Rock can teach us about sales strategy
- How building value around the cost of doing nothing can be an integral part of your value proposition
- Why pandas moving off the endangered species list is a product of excellent sales skills
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
https://www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
When you’re selling something, it so easy + tempting to “show up + throw up” - aka overwhelm your listener with ALL THE THINGS, making what you’re selling so confusing that they run in the opposite direction.
The best way to combat that and to tell specific sales stories that will move the needle on your business is to tie everything back to one central sales message…but can be harder than we think.
Listen in to hear:
- What you can learn from Subaru’s marketing + sales techniques
- Why less is always more, and how to get there
- The power of repetition, and how to use it in your business
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
You’ve heard us talk about it many times before, but in this episode we are taking you on a deep dive of this 5 step system that focuses on mastering mindset + messaging for entrepreneurs - and we are giving you a behind the scenes look at how and why it was created.
Listen in to hear:
- How driving her son to preschool was Krista’s tipping point
- What Brian said to Krista years ago that changed her business for the better
- What entrepreneurs + brand builders really need to be successful, and how to build it
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
https://kristademcher.kartra.com/page/saythisfreebie
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
While there isn’t a one-size-fits-all approach to handling objections (though wouldn’t that BE NICE?!!!), there are a few tried and tested strategies you can practice to help move through objections in a way that feels good to both you and your customer.
Listen in to hear:
- What feel, felt, found truly is and how to make it sound natural for you
- How handling objections is a lot like hostage negotiation
- Why giving three options to your customer is one of the best ways to close a sale
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE: www.kristademcher.com/amplify
Listen to How to Handle Objections :: Your Mindset HERE: https://podcasts.apple.com/us/podcast/18-how-to-handle-objections-your-mindset/id1617541129?i=1000571076158
Listen to Say THIS to Sell More HERE: https://podcasts.apple.com/us/podcast/she-sells-he-sells/id1617541129?i=1000558595577
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Getting objections is a normal + expected part of selling…but what the heck do you do when you get them? In this episode we dive into the most important part of overcoming objections - your mindset around them.
Listen in to hear:
- How to turn any objection into a win/win conversation
- The difference between proactive and reactive objection handling
- The way to use objections to build value around what you’re selling
—-
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation.
One is more powerful than all the others - the art of asking questions - and we are breaking it down in today’s episode.
Listen in to hear:
- How to answer almost any question
- The only way to truly control a sales conversation
- What words to use when asking a great question
Grab your spot on the newest ACORN Method Sales Strategy Program HERE:
www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
As salespeople, we naturally tend to focus on “buying” - aka how to close the deal with your potential customers.
And while buying is obviously paramount to growing your bottom line, shifting the focus to creating BUY IN first changes the game + makes the entire selling process feel seamless.
Listen in to hear:
- Why buy-in matters in all aspects of your life, including parenting your kids
- The three elements that must be present in order to create buy in
- How one simple + concise message can change every aspect of your business
Krista + Brian also talk about their family trip to Italy, and Krista announces a brand new ACORN Method program coming in Fall 2022.
Sign up to get on the waitlist HERE: www.kristademcher.com/amplify
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
If you’ve ever heard someone say to “sell the transformation” - this is what they mean.
We’re wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer’s life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless.
Listen in to hear:
- How to tap into feelings instead of features when selling
- A real life example of a famous piece of oratory history and how it follows this exact formula
- What a true sales story sounds like
Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14.
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Yoda, Glinda the Good Witch + YOU.
This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome.
Listen in to hear:
- Why mastery is king in showing off your credibility
- How to utilize third party stories to easily create trust
- Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision
Find Part One in Episode 12, Part Two in Episode 13, and stay tuned for Part Four in Episode 15!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you. It’s the customer you’re trying to sell.
Listen in to hear:
- How to cast your customer as the main character of the story
- Why universal desires can help you craft a compelling sales story
- How to “learn the lyrics” of your customer, and then sing them back to them
Find Part One in Episode 12, and Part Three in Episode 14!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
By now you’ve heard that using stories to sell is key, but do you really know how to craft a story that not only speaks to your customer, but helps convert them?
Most people don’t.
Listen in as we break down the 3 elements to a strong sales story, share common pitfalls, and give some examples of what a strong sales story sounds like.
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Shiny Object Syndrome in simplest terms is a disease of distraction.
It specifically affects entrepreneurs because of the qualities that make them unique, but no one is immune from looking for the next ‘quick fix’ to make their life easier, simpler or better.
In this episode we talk through how you know if you may be influenced by shiny object syndrome, and if so - how to overcome it!
We also touch on Instagram Reels - one of the shiniest objects (and opportunities!) around, and how to lean into them without getting distracted by things that just don’t matter.
Grab a spot in 21 Days of Reels with the ACORN Method HERE.
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
One of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in. Tune in to hear: * How to stay inspired as a leader * Why feedback matters * What eating last has to do with leadership
and more!
Be sure to catch part one in Episode 9!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
One of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in. Tune in to hear:
- Why treating everyone fairly does not mean treating everyon the same
- How using metrics to chase big goals can be a gamechanger
- What the difference between a motivated and happy team member is and more!
Stay tuned for part two in Episode 10 next week!
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Mindset is paramount to sales success - and life success. The difference between someone who goes on to achieve the vision they have created for themselves and someone who doesn't is almost always the mindset they have cultivated within themselves. Listen in to get our top 8 ways to cultivate a mindset that will propel you toward the vision you have for your life. You'll hear: * Why being mission focused is key * How consistency can be a differentiating factor for you * What failure really means, and how to chase it
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
The words "I Don't Know" are often avoided by salespeople everywhere, but when used correctly they can often be three of the most powerful words you can utter in a sales conversation.
Listen to hear:
- Why intellectual curiosity is one of the most important attributes you can have
- How these three words actually make you more credible
- What leadership has to do with admitting you don't know the answer
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
We've been balancing 2 very full-time careers + 3 kids over our 21 years of marriage, and we're breaking down 21 lessons that we've learned along the way.
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
We often look for scripts or "words to say" to help us sell more. While regurgitating someone else's words or rote memorization never works when selling, mastering a few power phrases and knowing how to weave them into conversations can make a big difference. In this episode we're sharing five power phrases that can help you close a big deal, get your team to buy in to your idea, or even help your child do what you're asking them to do. Be sure to grab our free resource that outlines these and gives you examples on how to use them well.
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
How to Win Friends and Influence People by Dale Carnegie has been a transformational book that has changed the way people sell and influence others. If you couldn’t tell, this book is one of our favorites and has really shaped our beliefs around sales and influencing. During this episode we talk about what it means to actually influence people, why being liked doesn’t really matter when it comes to sales, why your UVP is about making people’s lives easier and why universal likeability matters! In this episode we cover: * While being liked is still important, it isn't as big of a contributor to sales now in the information age [4:15] * Likes won’t pay your bills [8:48] * Figure out how what you’re selling makes someone's life easier [12:17] * Implementing the Know and Trust method [14:21] * Trust is about someone who has learned and done the thing [19:50] * Universal likeability matters [22:53] * 6 tangible things to build likeability [28:35]
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
We’re sure you’ve heard this phrase a million times - Fake it TIll you Make it! Well what does that even mean? And is it even true? Well, we have differing opinions on this and we’ve decided to debate about it on this week’s episode. During this episode we each take a turn discussing our perspective on the Fake it till you Make it approach. You’ll get to hear us talk about the pros and cons of this mindset, what it means to build confidence and competence, and how at the end does it even matter if you believe in this phrase or not? In this episode we cover: * What does it mean to fake it til you make it [3:59] * Brian shares why he thinks this is one of the most overused phrases ever [5:17] * Krista shares why "making it" means learning as you go [10:58] * On the job training is basically fake it till you make it [21:09] * How this phrase succinctly represents the idea of acting into a new way of feeling & the way Brian would word it [25:09]
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Welcome to the very first episode of She Sells He Sells! We’re a husband-wife duo with a combined total of 29 years of sales experience. We believe that sales skills are life skills, so whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, a parent trying to convince your toddler to eat their vegetables or your teenager to put down their phone - it all comes down to your ability to influence beliefs and move someone into a decision. We've taken everything we've learned over the years, and packaged it into a simple system that you can follow to save you time from having to figure it out the hard way. During this episode we share more about ourselves so that you can get to know us. We also talk about why sales is less so about a transaction and more about influencing decisions, why sales is a skill you can hone and more about our 6 C’s methodology. In this episode we cover: * Get to know us and how we met [1:48] * What does it mean to actually sell [6:02] * Selling is a skill that needs to be honed [11:51] * Brian shares more about how he got into sales in a corporate setting [15:18] * Krista shares how she got into sales as an entrepreneur [18:39] * The 6 C’s Methodology [25:16]
Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/
https://www.instagram.com/kristademcher
Read more about the ACORN Method here:
www.kristademcher.com
Did you know that studies show people spend 40% of their day selling?
We’re Krista and Brian Demcher And not only we've been married for 21 years, but together we have 29 years of sales experience. We believe that sales skills are life skills. And whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, or a parent trying to convince your toddler to eat their vegetables or your teenager to put down their phone. It all comes down to your ability to influence beliefs and move someone into a decision.
We're on a mission to change the way you think about sales. And we can't wait to take you along the journey for some inspiration, some education and a lot of fun.
Connect with Krista and Brian:
IG: https://www.instagram.com/acornmethod/