The Rich Snippets Podcast: Recent Episodes
John Hutson
Run a small Business? Need help marketing it online?
The Rich Snippets Podcast brings you Digital Marketing advice that you can use for your business, in bite-sized episodes - typically under 10 minutes.
We cover everything from:
- SEO and SEM
- Social Media
- Email Marketing
- Video
- and More
Take your small business to the next level by tuning into the Rich Snippets Podcast.
Looking to get your message out to your ideal customer?
Just how do you find out who your ideal target audience is?
In this episode, we break down the two key categories to look at, when determining your audience, as well as what each of the most popular platforms, such as Facebook, Instagram, Pinterest, Twitter and LinkedIn can bring to your marketing mix.
Send in a voice message: https://anchor.fm/richsnippets/message
In this episode, we cover:
- The ideal frequency of email sends
- How to make your emails relevant
- The importance of subject lines
- Keeping your content interesting and entertaining
- How to structure your emails
- Why double opt-ins are important
Tune into this episode to find out how you can create Email Marketing campaigns that are effective, and generate more business for you or your clients.
Send in a voice message: https://anchor.fm/richsnippets/message
In this episode, we cover:
- What Direct Response Marketing is
- The 4 key elements to a successful Direct Response Marketing campaign
- 6 different Direct Marketing campaign ideas, and the key considerations for them
Direct Response Marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed.
Tune into this episode to find out how you can create Direct Response Marketing campaigns that are effective, and generate more business for you or your clients.
Send in a voice message: https://anchor.fm/richsnippets/message
In this episode, we cover 8 tired old myths for Social Media, including:
#1: You Need a Presence on Every Social Media Site
#2: Fans and Followers are Worthless if They Don’t Become Paying Customers
#3: It’s Useful to Have Your Friends and Family “Like” Your Posts
#4: You Shouldn’t Schedule Posts on the Weekend
#5: You Must Respond to Social Media Comments Immediately
#6: Social Media Posts Must Always Be Businesslike
#7: You Need Endless New Content to Post
#8: Social Media Marketing is Free
Tune in to find out why these myths can hinder your business growth, and what you can do instead.
Send in a voice message: https://anchor.fm/richsnippets/message