Creator Club Podcast: Recent Episodes
Creator Club Business Coaching
Creator club podcast helps coaches and creative business owners learn the key skills they need to attract dream clients, grow their business and build confidence.
Listen in as John Marsh interviews real business owners and industry experts to outline everything you need to succeed in your service business.
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Free CEO Hour Weekly Planner: https://creatorclubtools.ck.page/2988943265
Free story-driven social media prompts: https://creatorclubtools.ck.page/382d61554d
Check out the website: https://www.creatorclub.link
Ten ideas to build more 'conviction'. Conviction is at the heart of any story. These ten ideas are from mentors, business leaders, and a little from my own experience. This is part one of two.
We can have technique, form, strategy and tactics, but if we can't bring the 'fire' then over time, our work is often ignored.
Tracy Goodwin specialises in helping business owners and entrepreneurs unlock the power of their true voice, to attract better clients and get more sales.
When you're able to connect with your authentic voice, people feel immediately connected to you and your expertise, your message lands more powerfully, and your sales improve. You also get a new level of confidence.
Website: https://captivatetheroom.com Instagram: @captivatetheroom
What do you do when someone copies your offer or business idea?
Obviously there can be cases where you might have a copyright avenue. But often with online business, or smaller offers, people will see an idea, tweak a few things, and then put it out there and there's not a lot you can do.
As markets get more saturated, this will probably happen to you more and more, so here's one way to think about differentiating yourself.
In this episode I talk with Mark Warman from Barnfield Customs.
We cover brand, story and world building.
Mark Warman was the founder and owner of a digital marketing agency, then created Barnfield Customs - Limited edition men's jackets.
The 'Lawrence Jacket' - Mark's first product, sold out in 36 hours.
You can connect with Mark on instagram: https://www.instagram.com/barnfieldcustoms/?hl=enWebsite: https://www.barnfieldcustoms.com
As markets get more saturated, how we show up matters if we want to cut through. In this episode we look at three ways to stand out in saturated markets:
- Choosing to be specific over general
- Owning a consistent business story (and not flip flopping around)
- Amplifying personality and imagination
There is a lot of change in the small business world, in particular coming into the back end of 2023. In this episode we look at the bigger picture, what you may be seeing, and some ideas to help you navigate it easily.
Wrap up episode from our recent live event. Includes some key takeaways and ideas for future events.
Story Driven Business Event: https://www.creatorclub.link/masterclass
'The New Game' is part of a story driven business framework. This helps you set up your business as a 'zag' away from what everyone else is doing, and help your clients win as their world changes around them. This positions you as an evangelist, or leader for a specific 'change'. You create a business we want to be a part of.
In this conversation, Amy Bowe (Warrior School) and I go through a few steps of this framework, to see how it could fit with her current business.
Every time you face something new, you face the Resistance. This is because when we do something new, we take on emotional risk. What if it doesn't work. What if people look at us. Whatever it is. We are removing a mask in front of everyone. But this is essential if we want to see more success. We also cover a little about the next live event.
In a lot of businesses, there's a level of 'intangibility' to the offer. And even with some products, what they're really selling, is an intangible feeling. Here we look at a couple of examples of how to make the intangible more 'tangible', through the power of stories.
We talk about imagination, visualisation, and Keith Johnstone, who was the creator of Theatresports and a leading teacher of improvisation. As a business owner and creator, you live your life one foot in the present, and one foot in the future, meaning visualisation is key for success.
In this episode, John shares three things that will help improve your relationship with social media so rather that it controlling you, you maintain the sovereignty. If you're someone that finds marketing challenging this could be just the mindset shift you needed.
We have a live event coming up, and I talk about getting clear on the 'one thing' that the event is about. Clarity can be a big road block in small business, and one of the reasons we struggle, is clarity makes us accountable. It puts us on the hook. But when we can cut out all the 'extras' we can test ideas, and see the real results.
John talks with Annaliese Bevan, head coach and manager for Herstrength. Herstrength is is a gym with strength training classes for women, located in Gateshead, NSW. Annaliese shares how she got into training, how their approach is different, and the future that they are creating in the culture.
In this episode, we talk about influencers, how technology propelled the scam era, and the heightened role trust now has in the buying cycle. Then we look at what this may mean for business and marketing. We also cover the key skills that may be even more important going forward than they are already.
The future may be different, but the future is bright.
The root of the word 'motivate' is "to stimulate toward action, act as the inciting cause of".
When we look at story structure, the 'inciting incident' is the event that kicks off the story. And prior to that, the character's life sits in balance.
What we see then, when we're trying to move from the spectator to the doer, is where trying to kick off a new story. There needs to be a reason, or vision that drives the doing, which stems from an inciting incident.
Turns out, successful business owners are very good at the process. And constantly seek out new events that start a new chapter.
John visits Newstrength gym and speaks with co-owner Jacob Hodson.
We dive into some key changes in Jacobs life, and look at how they have elevated his empathy for his members, and subtly impacted the business.
Check out Newstrength: https://newstrength.com.au Connect with Jacob: https://www.instagram.com/jacobhodson
If you're doing some social media marketing for your service business, you might be feeling like you want to give more value, and take your audience deeper. This is where long form content is great. Podcasts and articles are both great ways to share deeper insights with your people, connect them into your world, and build massive trust.
In this episode we look at the showdown between articles and podcasts.
Most marketing approaches start by talking about the problem that the client faces. This can work, but if your industry is crowded, you can start to get drowned out.
In this episode, we talk about the power of 'change' in marketing, and how it can drive attention.
If your message is flat, this can help you bring in the energy you need to cut through.
Behind the scenes episode with some updates on my current project, which is 'book 2' (working title still to come). I've learned a lot with this one so far, and I've taken a much different approach to the first book. Here I cover the six steps I'm taking overall, and three things I've already learned.
In this episode I talk with Janet Forbes who is a co-founder from World Anvil. World Anvil has over 2.5 million users, and is the ultimate world building platform for writers, RPG Game Masters and also teachers, business owners or entrepreneurs. Word Anvil is a software platform, a community, an education hub and a huge source of inspiration for builders and creators.
We talk about worldbuilding, character building, and how to tie this into business to create a more immersive business world.
Connect with Janet on Twitter: https://twitter.com/Janet_DB_Forbes Find World Anvil on Instagram: https://www.instagram.com/worldanvil World Anvil Website: www.worldanvil.com
Re-issue interview with Seth Godin. In this conversation we talk about 'seeing', empathy, project based work, and dealing with the 'noise' in the market, that is now louder than ever.
While this was recorded a couple years back it's even more relevant now.
If you want an easy way to create much more content, more easily, and sell from a much more powerful place, then you need be an advocate for 'world'. In this episode we talk about how to become an 'evangelist' for the world you are creating, before you try to sell your offer.
This will allow you to step out of comparison, and create a unique business you're proud of, as well as produce content a lot more easily.
We talk to Murray Smith of Open Mind Space about how transitioned from a life of crime and jail, into healing, yoga, and small business. We talk about making changes in life, as well as how important it can be to bring your story into your work.
For Murray, this creates relatability with his audience and the people he works with, so when they walk in, it's like they already know him.
Three ideas for more strategic marketing.
In this episode we cover three of my favourite ideas for service businesses who are already doing some marketing, to help them become more strategic. This means more direction, more focus, and less overwhelm.
To download all ten ideas, click the link below:
https://www.creatorclub.link/10-point-checklist
As you grow your business, it doesn't always get harder. In many cases, it gets easier. Not because the work decreases, but because you learn to deal with greater amounts of stress. A lot of people focus on mindfulness, or letting difficult or stressful situations 'pass.' But in business we have to take the right action to deal with situations properly. When we do this, we adapt to the stress, and we are stronger.
We talk with Steph Moore from CrossFit CBD and Ultra Athlete on all things CrossFit, business, marketing and storytelling.
Steph switched careers from interior design to CrossFit (starting as a coach), before stepping up to help run CrossFit CBD in Melbourne alongside Karl Nevin.
CrossFit CBD is a no-BS, to-the-core CrossFit gym that has remained true to the original principles of the training methodology. Steph, Karl and the team focus on best in class coaching, and creating a welcoming community with fun and effective training. In recent years, Steph and Karl have re-invigorated CBD after the intense Melbourne lock-down period from 2020.
There are a lot of insights in this episode for anyone growing a community based business, and wanting to bring more energy into the marketing and biz.
Connect with Steph:Instagram: www.instagram.com/coachstephm
Connect with CrossFit CBD:Website: https://www.crossfitcbd.com.auInstagram: https://www.instagram.com/crossfitcbd
When you build a rhythm with your marketing, you will then have a 'system.' Of course this helps with momentum, but can also be a strong signal of trust and magnetism in itself. For more on this, see the article on the Creator Club website:
https://www.creatorclub.link/new-articles/marketing-rhythm
A special episode today where I talk with my amazing wife Ruby about how she brings in her own interests into business to stay fired up and excited about the work that she does. When you bring in your interests and character into your business world you will create a stronger representation of who you really are and create from a place of service and inspiration.
'Getting in the room' can be one of the most powerful things you can do in business. In this solo episode we cover a unique perspective on live and offline events.
Stephanie Lock did her first degree in photography, but then realised it wasn't her true calling. She spent a year living next to a mountain (and rock climbing), where she got inspired to look into physiotherapy. The perfect balance of working with people, the outdoors, and not living at a desk.
Stephanie worked in a few different practices, before she realised she wanted to take the plunge to create her own.
We talk about getting started, marketing, storytelling, and bringing your values into your work.
You want to grow your business. And you know that you can. But you keep hitting a mental plateau and end up back into the loop of distraction. For most people, this isn't because they don't know what to do (there's a lot of info out there). But there's a lack of urgency. Things are comfortable. Growth isn't necessary.
Here we talk about how to create a 'back against the wall' strategy to stop wasting time, get stuck into action and enjoy the process of working on your business.
Check out the full article here.
At the core of your business is your individual character and personality. Who you are, what you stand for and what you want. And while this is often pushed downwards in the culture, it's a big driver for cut through marketing, delivery and sustainable, creative growth.
In this episode we talk through individuality, energy and thought, and ways to bring these out more powerfully.
In this episode we talk to Michael Fernandez, who is building an online personal training and coaching business.
We cover Michael's backstory, and his unique approach to training and helping his clients get results. In particular, we talk about how he helps clients to fall in love with their training, rather than trying to follow an arbitrary program.
You can connect with Michael on instagram: https://www.instagram.com/whytbelt/And his website is at: https://www.whytbelt.com/
In this episode we do a quick dive into how to tap into your character desires to create more compelling, 'cut through' content.
Your content will have:
- More of a story element
- A feeling of personal desires and your mission
- More obstacles and internal conflict that creates engagement
And more. Helping your audience create a deeper relationship with you as a guide.
Your mind is your most powerful asset in business.
In this episode I talk with Ryan Altman from The Supreme Yoga. Ryan is a meditation teacher, mentor, and workshop host.
We dive into meditation, the role it can play for business owners, and Ryan also shares how he helps his students develop a life-long practice.
You can connect with Ryan on instagram: https://www.instagram.com/thesupremeyoga
Check out his website here: https://thesupremeyoga.com/
Most business owners see marketing as an 'add-on' to what they do.
But in reality, your marketing and world building is how you create your customers or clients.
In this episode, we'll talk through a paradigm shift, where you can see that marketing IS in fact your business.
Sure you may be a coach, a creative business owner, a trainer... These are things that you do. But if you want to grow your business, you need to see yourself as a marketer first, who has a coaching program.
This allows you to speak to people where they are at, and totally change your relationship with your audience.
Timon and the team at Bonobo offer innovative play based movement classes for kids and adults.
In this episode, Timon shares how he got into the business, taking the risk of opening up a brick and mortar space and growing the business.
We also talk about the work that he does, specifically for the kids. Timon breaks down what the play based training for kids looks like, and how movement helps kids on a physical and mental level.
In this episode we look at one unexpected place you can look to improve your story based content.
You'll learn:
- How to use film, books and the entertainment industry to ramp up your content
- How to shift from heavy 'teaching' story to more digestible entertainment story
- How to include fact and case studies to support story based content
You can use this in emails, podcasts, videos or delivery to get more engagement, and even more sales.
Simone McTaggart is one of the owners and creators behind Fort Evolution, a CrossFit box and community gym based in Taree, NSW.
In this episode we cover owning a gym, building a gym community, drag racing, moving gym locations, social media and more.
In this episode we look at how to set goals by looking at the vision and then systems.
This creates outcome independence, and we then get to double down on our behaviour, which is the only thing that we can control.
When we do this consistently, we see ongoing results in the business or training, and zero neediness.
I also give a brief overview of changes for Creator Club next year.
Q&A episode on breaking through the fear of judgement. There's a lot of 'coach speak' around this out there on the internet. My take on it is a little different.
In this episode I talk about:
- The enormity of 'fear of judgement'
- How it impacts new and existing businesses
- How it used to hold me back big time
- How to break through it using what you think is cool
- How I do this practically and other examples of businesses who do this well
In this episode I cover the recent Creator Club live event, and a concept that I've been thinking a lot about lately in not just business, but personal relationships - 'never settle'.
Choosing to not settle can be uncomfortable in your business. It takes energy, and belief that you can have the result you desire and create the new reality that you want.
This is a choice any of us can make at any time.
Amy Bowe is the creator of Warrior School, an online training program for women.
Amy built her business from scratch, on an old laptop. She now helps women around the world build strength, confidence and passion in their relationships and lives through her coaching and community.
In this episode we talk about how she switched to an online offering, and how she is developing her business and messaging as she grows.
Connect with Amy on instagram here: www.instagram.com/amykatebowe Check out Amy's website here: https://warriorschool.co/join-warrior-school
Right now we are four days out from the second live event this year for Creator Club.
In this short BTS episode I talk about why we do live events, what I've learned over the years, and how we're prepping coming into this one.
Find out why live events can be a great addition to almost any business.
John meets Daniel Brown aka Mullet Lord from Lords Coffee.
We look at his business story, character building, brand, and how he is expanding the company while still keeping his finger on the pulse with all aspects of the business.
Connect with Brownie and the team on instagram: https://www.instagram.com/lords.coffee/ Check out their webpage: https://www.lordscoffee.com.au/
BUILDERS is a series of short interviews with creative business owners that are filmed "on location", to give you deeper insights and context around how they are growing their business. John Marsh is a business coach, and the founder of Creator Club business coaching membership.
You can check out Creator Club here: www.creatorclub.link
Underselling is when you withhold vision from your dream clients.
This sounds like a silly idea, but it's incredible common.
In fact, this is one of the major hurdles for businesses in the $5k-$10k per month range (and also applies to bigger scale businesses).
In this episode we talk about how to fix up underselling in a way that feels right for you and your business world, so you can serve more clients and make more money.
This is a big topic, but character building is like personal brand, but much deeper. This is how you show up in your business, your strengths, weaknesses, nuances, and also how you drive the 'story' (or business) forward.
In this episode we cover six tips for character building for business.
Using video-based content marketing to tell your story with Cody Adams.
In this full interview we talk with videographer and content creator Cody Adams about how to tell your story with video.
We cover:
Technical aspects: lighting, cameras etc Storytelling aspects: how to look for, find, and create stories ** Practical aspects: when to do it yourself, when to hire
and more.
Connect with Cody on instagram here: https://www.instagram.com/codyadamsmedia/ Check out his site here: https://www.codyadamsmedia.com.au/
Build Your Voice - 21 Day Marketing Challenge
In this episode we give you the structure, the 'why' and the 'how' for the 21 Day Build Your Voice Marketing Challenge.
We recently ran this challenge with a group of business owners in Creator Club, with great results.
Tune in to learn:
** How to set up your own challenge
** The 'rules' or constraints in the challenge
** What to expect from doing the challenge
And more
If you want to 'free up' your marketing, this is a great way to do it.
Full interview with Hugo and Sam from Valkyrie gym.
In this new interview style, we visit Valkyrie Gym.
In this episode we cover world building, culture, community, marketing, branding and more.
Visit our YouTube channel for the full run down:: https://www.youtube.com/channel/UC5hdFeqWxCfonFFltL1Z98Q/featured
Connect with Hugo and the team on instagram: https://www.instagram.com/valkyrienewcastle/
Fttps://www.valkyriegym.com
Builders Episode 1 - Valkyrie Gym
In this new interview style, we visit Valkyrie Gym.
John talks to Hugo and Sam to find out more about how they are growing a unique gym and business.
We cover world building, culture, community, marketing, branding and more.
Visit our YouTube episode for the full run down:: https://www.youtube.com/channel/UC5hdFeqWxCfonFFltL1Z98Q/featured
Connect with Hugo and the team on instagram: https://www.instagram.com/valkyrienewcastle/
Check out the Valkyrie website: https://www.valkyriegym.com/
Jade is an occupational therapist for kids and families, and has started her own business, Nature's Lane.
Coming from private practice, Jade had to learn marketing, sales, and how to 'set up' Nature's Lane in a way that would work for her and the kids she helps.
She has now reached her early business targets, and is expanding with new offers, to help kids that may not be local, or don't have access to her service.
In this episode, you'll learn about offline networking, organic content creation, and maintaining work/life balance as you grow to reach revenue targets.
You can connect with Jade on instagram here: https://www.instagram.com/natures_lane_/
Check out her website here: https://www.instagram.com/natures_lane_/
Short extract from a Creator Club live teaching class.
John and Cody discuss how to think about content from a story perspective.
We talk with Emilia Cardillo from Cardillo Law, about content marketing for professional services.
Emilia is a small business lawyer, business owner, mum and a leader in her community.
In the past 21 days, she has produced three pieces of content per day (in under 30 minutes).
Find out how she went about it, and what she learned about marketing, about herself, and about the content creation process.
You can hear more about Emilia's story from episode #19 on the podcast.
Connect with Emilia on IG here: https://www.instagram.com/cardillolaw/
Check out her website: https://cardillolaw.com.au/
Frances Brown is a physiotherapist and creator of FKB Physio.
We talk about producing high volume and frequency organic content marketing, and the early effect this is having in here business (17 days in)
Frances shares her thoughts and experiences on finding time for this, coming up with ideas, and getting a few haters.
Connect with Frances on instagram: @fkbphysio Check out her website: www.fkbphysio.com
Bring out your personality. This is a short selection of clips on personality, brand, character building and the importance of breaking out of conformity.
Convincing, and 'pushing' does not work in sales. Nor does 'hiding' the truth. In fact, your most powerful sales will come when you have zero neediness, and create a scenario where it's 100% their decision.
One way to do this is being able to bring out the skeletons. Your program costs a lot of money? Bring that out. It's going to take time and considerable work to get the result? Great, talk about that.
In a world where many want to 'hide' these things for fear that it will repel the sale, bringing them out early can be powerful, and help create long lasting relationships and results.
Creating a closed world in your business can have big implications. Early on the lack of interoperability creates friction, but down the line it can be powerful.
This can change what platforms you use for marketing, your systems, your delivery and more.
When we work as the amateur, we're driven by our emotions. We feel we have to overcome fear, before we can move forward with our mission.
When we show up as the professional, we know that the fear never goes away.
There is always resistance.
We follow a process and do the work anyway.
Fiona Morris is the founder of Start My Cleaning Biz and Grow My Cleaning Biz. She is a coach and educator for cleaning business owners, helping them to grow their business.
Fiona has created a suite of courses, a coaching program, and is also a consultant and brand ambassador.
She also runs a cleaning business with an awesome team.
In this episode we hear Fiona's story and journey to seven figures in business - how she got into business, challenges she has faced personally and professionally, wins, and some insights into her success as a business owner.
Check out Fiona's website here: https://www.startmycleaningbiz.com.au Connect with Fiona on instagram here: https://www.instagram.com/startmycleaningbiz
It's common to get stuck in small business and not get much done.
It's not that there's a shortage of ideas, but rather that there are too many ideas, and not enough follow through.
There are all kinds of productivity tools you can use. But sometimes, when you are overwhelmed, all of that is too much.
In this episode we talk about a 'contra' view on this.
You can use it to create early momentum, and then keep it going after you are on a roll.
Get the Win the Week framework here: https://creatorclubtools.ck.page/160f19a6d8
Kahn Sandy and Nikki Salter are part owners in Hybrid Training Center, a martial arts / S&C gym in Tasmania that they grew from 30 to over 250 members. They also run Monkey Motion 30 Day Challenges four times per year, creating a community of healthy and like minded people locally and abroad.
Both Kahn and Nikki have a huge background in health and wellness including CrossFit and martial arts.
You can connect with Kahn and Nikki on instagram here: https://www.instagram.com/monkey_motion_
Or on their website here: https://www.monkeymotion.com.au
In this episode we talk through a couple of key points to keep in mind for your sales and marketing for both email, and social media.
When we meet most coaches and creative business owners, they usually are 'on' social media, but don't have a clear plan. They consume more than they would like, and aren't building out their unique world or sharing their story.
Some have an email list, but aren't using email to the full extent, despite email being a great platform for sales.
Listen in for more.
Demonstration value, or "show don't tell" is a powerful tool for creating vision and selling.
In this episode we talk about different ways to bring this into your work, helping you create a compelling sales process.
Client Attractors Download: https://creatorclubtools.ck.page/c39158c1b7
Kate Gordon is a CrossFit athlete, coach and multiple business owner / entrepreneur.
In this conversation we learn about Kate's backstory, her journey into business and also her approach to goal setting, growth and mentors. We also cover social media and find out how Kate uses this for business and her own personal experiment and journey.
This episode will inspire you to think bigger, and share your story online.
Connect with Kate on instagram: https://www.instagram.com/cfkate/
Check out her website: https://www.cfkate.com
The thoughts and emotions that you carry into your selling play an important role. Your wants, desires, or needs 'project' onto the person you are speaking with, and will change the outcome of the sale.
Emotions are normal - we all have them - and regardless of what we do, they will come into our sales process. But being aware of this, and understanding how we can work with them is important.
In this episode we cover how important your thoughts and emotions are in your sales success, and from there, understanding how to move forward in your sales when the other person brings in a lot of emotion.
In this episode we have a livestream recording with Ben Greenwood, the founder of Race Ready Offroad Coaching.
Ben has built a strength and mobility focused coaching program for moto and offroad riders globally. He also runs Race Ready camps, and a regular podcast.
We cover the origin story of the business, how he used organic content to build his business, and challenges he has overcome along the way. There is also a short Q&A section at the end where I take some questions and present them to Ben.
Connect with Ben on instagram: https://www.instagram.com/offroadperformancecoach/
Check out his site: https://www.racereadyoffroadcoaching.com
In this episode I share some ways I personally consume content. This is an important subject for business owners. What we consume can play a huge role in how and what we think and create (and can fuel creativity), but it can also be a slippery slope with distraction or avoidance.
I cover three personal strategies that have helped me over the years.
In this episode we talk to Frances Brown from FKB Physio.
Frances is building her physiotherapy practice in Brisbane, Australia. Frances integrates a strong belief in the resilience of the human body with strength training and bone density classes to help clients of all ages not just recover or rehabilitate from injuries or niggles, but realise their own potential and resilience.
You can connect with Frances on instagram here: https://www.instagram.com/fkbphysio/ Or check out her website: https://www.fkbphysio.com
In this episode we talk about the importance of sharing your story.
This is something you can do openly, or more subtly throughout your other work. You can apply it to your personal story, or, your business back-story. Both can help you build a massive amount of connection, trust, and engagement with the people you work with.
In this episode we talk to Clare O'Hara, an artist based in Newcastle, Australia.
We learn about Clare's back story, the work ethic she developed early in life, and also her recent solo exhibition, 'Zest'.
You can connect with Clare on instagram: @clareoharaart
Hugo Cranswick is the creator of Valkyrie Gym in Newcastle.
In this episode, we learn how he went from personal trainer to gym owner, and how he's built such a strong and unique community.
We also find out about Hugo's training methods, and how Valkyrie is helping people get stronger, have fun, and be a part of something cool.
Connect with Hugo on his instagram: https://www.instagram.com/valkyrienewcastle Visit Valkyrie's website: https://www.valkyriegym.com
This is a special episode today, as our guest is Ruby Marsh, who is my wife and co-conspirator in Creator Club.
Creator Club has recently passed the one year mark, so we are doing a little 'behind the scenes' episode.
Inside we talk about:
- How we learned to work together
- Tools we use to still have a great marriage despite being in the same business
- Some background on how we split tasks, or roles
In this episode we talk to Natalie van der Merwe, the creator of On Home Ground.
On Home Ground is a values based design and education consultancy. Specialising in off-grid and eco-effective homes, Natalie helps people with their vision for where they want to live, and realise that vision through the design and build phase.
In this episode we hear Natalie's story behind how she got started in business, the type of work she does, and how she has grown to where she is now.
You can check out On Home Ground here - https://www.onhomeground.com.au/ Or connect on instagram here - https://www.instagram.com/onhomeground/
The 'Builder' is the third level in the Creator Pathway. This is $10k+ per month recurring in your business.
In this episode we talk about the key tasks and challenges that you may face as a builder.
If you're working to this level, this episode can help you see what's up ahead.
If you're already here, it can help you dial things in, and look forward to the next level as the 'Producer'.
You can find out more about the Creator Pathway on our website:
www.creatorclub.link
Nick White is a life coach and the creator of the Happy Human Project. In this episode we talk about his journey from corporate life and a pessimistic mindset, to building his business and thinking in possibility.
We discuss how he made this flip, and how he's embraced becoming an "organiser" and using offline and online events and groups for building awareness and trust as a business owner.
Check out his website: www.nickwhitecoaching.com Connect on instagram: https://www.instagram.com/nickwhitecoach
A lot of coaches and creative business owners get into their work by following their passion. And this is great, it gives a strong emotional story to the business.
But we need to also see that at some stage, the business needs to make money. This will happen at different times for different businesses (getting clear on offer, learning to sell, finding market fit).
Regardless of where you are, you can start to understand, and love your numbers. The cool thing is even a small amount of financial awareness can help not just in the business, but in your broader life.
Find more free resources at:
www.creatorclub.link
In this episode we talk with Ashley Taylor, from Emay Services who provide back-end solutions and business support for coaches. They also help coaches create a great brand through graphic design services.
Ashley and the team at Emay are growing quickly, and at this time, they are less than one year old.
In this episode we cover:
- Ashley's personal story and journey into business
- How she saw such a burning need in a market
- Channelling market demand through building trust
- Her commitment to solving problems, and making her client's life easier
And more.
This is a great episode for any small business owner.
Connect with Ashley and the Emay team:
Instagram: https://www.instagram.com/emayservices Website: https://emayservices.com
You're going to have challenging periods in your business that can bring up some struggles.
It's part of the journey.
And, the question is what happens next?
Ultimately, your quality of thinking is going to be transmitted into every aspect of your business.
So we need to pay attention.
In this episode we talk about two steps that can help:
- Energy balance, and
- Reframing thought structures
In this episode we talk with teacher, Pilates and mobility studio creator Jess Romano.
Jess is the creator of Go Slö Studio in Perth, Western Australia, and she is carving a unique path in her industry.
In a world that is so fast paced - fast food, fast fashion, and fast track programming, Jess saw an opportunity. With Go Slö studio, she created a space for people to learn at their own pace, and build the mobility and strength that they're looking for, without rushing, strain, or burnout.
Jess has an amazing team of teachers, and together, they help people in class, as well as with online offerings.
Go Slö Studio is growing steadily, all through organic marketing.
Jess is also involved in teacher training.
Check out Go Slö Studios here: https://www.goslostudio.com.au Connect with Go Slö Studios on instagram here: https://www.instagram.com/goslostudio/
In this episode we are talking about the ‘Visionary’ level in your business. This is the second revenue band in the Creator Pathway, and is aligned with $5k to $10k of recurring revenue in your business. The ‘Visionary’ level is super exciting. You have a proof of concept for the offer, and you’re taking serious steps to grow the business. In this episode we cover:
- General differences between the ‘Artist’ (first $5k/month) and the ‘Visionary’
- Main focus areas for this revenue bracket
- What comes next
This episode will give you some simple and key insights to be more confident in this stage of your business. Links mentioned in this episode: $100k Propulsion Guide - click here
In this episode, John introduces vision based selling. Vision leads everything, including how you enrol clients into your coaching or creative business.
This makes vision based selling the only truly humanised approach to sales, that always leads to the right outcome, reduces your stress, and is much more enjoyable for everyone.
As you learn to bring this into your business, you'll never need to rely on sales 'scripts' or other tactics that feel clunky. You'll simply allow the client to see a clear vision, and if it's a fit, help them with your service.
Check out the $100k Propulsion Guide - click here Check out the book "all in" click here
Gemma Hanley is a self-expression coach for women who want to connect to their emotions and freely communicate their desires. She teaches women how to create trust and intimacy with themselves and in their relationships. In this episode, we talk to Gemma about:
- The type of women that join her program Reveal & Rise and the transformation they get from working with her
- How she uses her own personal practices to help productivity in her business
- Why she loves using storytelling in her marketing
- Why having integrity in your sales process is important
Connect with Gemma on Instagram: https://www.instagram.com/gemmaehanley/ Website: https://www.gemmahanley.com/reveal&rise
In this episode we are talking all about the "Artist" level in your business.
This is the first revenue band we have in the Creator Pathway, and is aligned with your first $5k per month in revenue.
We love the Artists!
They are getting on the court, and taking the first steps into a new future of business growth.
Once you learn the skills to move through this level, you have everything you need to grow to higher revenue targets.
In this episode we talk about
- What it 'feels' like to be in the 'Artist" level
- Key things to focus on
- How to simplify (and avoid information traps!)
- What comes next
This episode will give you some great insight into how to be more confident in this early stage of business, and then move powerfully to the next level.
In this episode, StreTch shares his journey from working in finance, to transitioning into personal training and owning a gym. In 2020, after selling his share and 10 years in London, StreTch moved his PT career online so he could continue to travel and work. This switch was the catalyst for him to look at how he might be able to support other PT’s to do the same. He created Protect the Asset framework to help PT’s build a financially viable online business without feeling overwhelmed and fearing burnout. Connect with StreTch: https://www.instagram.com/protecttheasset/ StreTch’s website: https://www.thesustainabletrainingmethod.com/protect-the-asset Links mentioned in the episode: $100k Propulsion Guide - click here "all in" - the book - click here
In the second part of the "offer" series, we talk about finding common ground with your clients. This is one of THE MOST important parts of the offer, because it means you clients will feel understood. If you always work to find common ground, you'll find it much easier to build engagement, and make sales.
In this episode we discuss the importance of "speaking money" in your business. For new coaches and creative business owners, money mindset can be a key area, and improving here all starts with talking about it.
Speak money, and start to bring more money into your business.
Links mentioned in the show:
$100k Propulsion Guide - click here "all in" - the book - click here
This is part one of an offer clarity series, and we dive into what your dream clients actually want. The goal of this simple exercise is to get out of your head, and put things on paper quickly, and then we come back to edit or refine afterward.
Links mentioned in this episode:
100k Propulsion Guide: https://creatorclubtools.ck.page/a9d6e4565f "all in" book: https://www.allinbooks.link
We talk with Alex O'Neill King, founder of AOK Keep Moving, a Physiotherapy and Pilates space in Perth (they also do exercise physiology now too). At AOK Keep Moving, they help you feel good in your body, and feel confident doing the things you love in life.
Alex and the team have a unique blend of Physiotherapy, Pilates (with small group training) and Exercise Physiology as well.
Alex also offers support for new Pilates teachers.
We cover Alex's back story, and how she has grown AOK Keep Moving from the ground up - to where she's now leading a great team.
Here are all of the links mentioned in the podcast:
Connect with Alex on instagram: www.instagram.com/aok_keepmoving AOK Keep Moving website: www.aokkeepmoving.com
Creator Club 100k Propulsion Guide - https://creatorclubtools.ck.page/a9d6e4565f Get a copy of the book "all in." - www.allinbooks.link
In this episode we talk with Amy Bowe, the creator behind Warrior School, an online training community for women.
We cover some of Amy's backstory and the business side, but also dive into her approach to strength training, and why it's so powerful.
You can connect with Amy on instagram: @amykatebowe You can check out Warrior School: www.warriorschool.carrd.co
Grab the Creator Club $100k Propulsion Guide: https://creatorclubtools.ck.page/a9d6e4565f Check out the new book: "all in." - www.allinbooks.link
A conversation with Michael Clarke from Michael Clarke Architects. We cover his early years and love of comics, working as an architect in prestigious Sydney firms, and the challenges and rewards of going out on his own.
Some great insights for any business owner carving their own path.
Connect with Michael on Instagram here: https://www.instagram.com/clarchitect/ You can find Michael's work on his website here: https://www.michaelclarkearchitects.com
Q&A on podcasting:
"Hey John, I want to do some podcast episodes, do you have any tips based on what you've learned?"
When you're busy, it can be hard to fit in any 'content creation.'
The trick is to create with outcome independence. Or, not "care" too much about the outcome of one particular bit of content.
This helps you develop speed and volume, which leads to the quality.
https://www.creatorclub.link
In this shorter episode, we cover four key revenue targets for new coaches and creative business owners.
This helps you to:
- Ignore facebook gurus who are trying to sell you something that's not relevant
- Know the key work to focus on for where you're at right now
- Have a target for your next level in business
Matt Purcell is a content creator, co founder of Mentored Media, and coach. He's worked on high profile video campaigns, podcasts and more. In this conversation we talk about content strategies, mindset traps, and more to help you get the most out of your efforts online.
Connect with Matt on instagram @mattpurcellofficial Check out his website: www.mattpurcell.com
Rosie Kim is a talented personal trainer and movement coach based in Sydney. Recently in the Sydney lockdowns Rosie quickly created an entirely new online offering and thrived. There are great insights in this conversation if you are looking to pivot online, or, create an additional online offering as a coach.
You can connect with Rosie on instagram: @rosie_fit_trainer
James Tomlinson is a BJJ black belt, co-founder of Bulletproof for BJJ, author, and creator.
In this episode we talk about his new book "JiuGo: The Power of Jiu-jitsu," his card game, and more.
You can connect with JT on instagram: @jt_tenacity You can get hold of his book here.
In this show we talk to Mel Kaye and uncover her journey as a health coach for women.
Mel shares her back story, what led her to her current work, and how she supports women in their health and lifestyle today.
You can find Mel on instagram: @mel_kaye_exphys
David is a talented coach who specialises in helping clients get stronger, improve fitness and general wellbeing. He's a co-creator of Instinct Health and Performance.
In this episode we talk about coaching, curiosity, and more.
Connect with Dave on instagram: @davidcrane13 Check out their website: https://instinct-coaching.com
In this episode we talk goal setting and execution with 2012 world champion ironman triathlon Pete Jacobs.
You can connect with Pete on his website: http://petejacobs.com
Mario Paguio is a coach, marketer, copywriter and brand strategist.
Through his business Kaizen Collective, he helps gym owners implement systems to grow their business sustainably, as well as find deeper meaning and joy in their work.
In this conversation we find out about Mario's story, how he got into his work, and uncover some key takeaways for those who are trying to grow their gym or PT business.
You can connect with Mario on instagram: @marario Check out Kaizen Collective on their website: https://kcollective.mykajabi.com
Emilia Cardillo is an accredited business lawyer who specialises in helping small business owners in professional services. She believes business owners should feel empowered about how the law interacts with their business. She wants to help you future-proof your business and attract new clients with confidence by having the right advisor on your team when you need your questions answered.
In this conversation, Emilia shares why she chose to step away from the traditional private practice and make the law more accessible especially in small business. We also discuss how tightening up the legal side of your business doesn’t have to be a costly or painful exercise and can actually be a fun process that won’t make you feel like you’re drowning in jargon.
You can connect with Emilia on Instagram https://www.instagram.com/cardillolaw/ or via her website https://cardillolaw.com.au/
Mark Warman is the founder and creator behind Barnfield Customs, where he's crafting beautiful jackets that sit in the intersection between style, motorcycle building culture, sustainability and art.
In this longer conversation Mark shares his journey (including building a digital agency in Bahrain before Barnfield), and also some of his learnings and challenges with his current work!
You can connect with Mark on instagram here: @barnfieldcustoms Check out his website here: https://www.barnfieldcustoms.com
Ben Conquest has recently started his business as a holistic health coach (CHEK practitioner) and is helping people move better, eat better and tap into lifestyle changes that can help them live a life they love.
Ben is based in Newcastle, Australia, and you can connect with him on instagram: @ben_conquest or, you can check out Ben's website: www.benconquest.com.au
How to think like a publisher to blast through the resistance and ship more work out.
www.creatorclub.link
Listen in as Dan Brown from Lords Coffee Collective shares his journey into small business. You’ll learn new ways to think about creativity, persistence and community - key pillars of business success.
You can find Dan on instagram: @mullet_lord You can find Lords coffee at: www.lordscoffee.com.au
Find it hard to come up with ideas for your content or service offerings? Idea generation is a skill you can learn. In this episode we cover three tools you can use to come up with engaging ideas, FAST.
https://www.creatorclub.link
Emma Winch is a website designer from Morris Bear Designs and in this conversation she takes you through some tips to create a website that actually helps you grow your business!
Find Emma on instagram: @morrisbear You can check out Morris Bear Designs at: www.morrisbear.com
Do you shy away from sales because it feels… “salesy?”
This means you miss out on business.
With a few tweaks, you can humanise your sales, so they feel great for everyones!
Listen in as I talk with Ruby on three elements to create a great sales conversation.
Lachlan Simpson is a movement coach who has zagged away from the personal training industry norms to carve his own path.
This has allowed him to serve his clients in a unique way, and build momentum with his content and experiences that he offers.
Here how Lochie found his rhythm and direction as a coach in this episode.
Connect with Lochie on instagram: @lochiesimpson
Find it hard to get engagement with your content or writing?
You might need to simplify your message.
Here are three ways to help you simplify, so that people can take action
Step 1: Reduce your post or writing to one idea
Step 2: Eliminate complex concepts within it
Step 3: Make sure the "order" flows in a way that makes sense
Listen in to go deeper and hear some examples.
www.creatorclub.link
9 Building consistency in your brand with Martin Sully from Snapper Studio Question: Is your branding a bit all over the place?
Are you blending in with everyone else?
Well, you need to understand the basics of building a strong and consistent brand!
Listen to Martin Sully from Snapper Studio talk us through some brand consistency essentials.
Martin is a brand designer and photographer for small businesses based in Newcastle, Australia.
You can connect with Martin on instagram here: @snapper.studio
You can find his website here: www.snapper.studio
Not getting engagement with your dream clients? You need to speak to their values (and against their villains) Check out our most recent episode of the Creator Club podcast to learn how to do this, and attract your dream clients
Nerida Bint is a business owner, community builder, and founder of Lissome Women's Gyms in Newcastle.
Small business can be a wild ride.
It's important to have a strong set of values that can help guide you. But it's not always easy to find your values, and your own voice. Especially when there's so much noise and different opinions out there.
This makes it even more important!
Getting crystal clear on your values can help you take a stand, and be clear on who your work is for, and what it's for. And even if things get tough in your work, you'll have a clear North Star to guide you.
Listen to Nerida share her wealth of experience around how she learned to find her values, what this means to her personally and in business, and learn what it can do for you.
You can find Nerida on instagram: @neridabint
Ever wonder why people act the way they do in a crowd?
Social conformity plays a big role. And it's powerful both in the culture and in your business.
But conformity isn’t all bad.
And it’s important for your business and marketing!
In this episode we talk about the Asche Conformity test, the waiting room conformity test and how you can use signals for affiliation for good in your business marketing
Do you want to become a better leader in your business?
This is important work, but definitely not easy.
In this episode we learn some insights that can help you lead more powerfully from our guest Darshana Parekh - in house legal council and speaker.
We talk about healthy conflict or tension, and the importance of choosing to lead yourself.
You can find Dasharna at her website: www.darshana.com.au
Do you hold back on content because you don’t want to come across too “up yourself?”
We got you!
In this episode we cover 6 types of content that are effective, and light on the ego.
Use these ideas in social media or email marketing.
Check out more free resources: www.creatorclub.link
Feeling stuck on the next step in your coaching business?
Learn how to take action from a place of service to help you grow.
Listen to Toby Morrison from CFS Health share his insights from building a worldwide online health and recovery coaching program.
Toby talks about:
- Knowing your "why" or mission to help drive you from service
- Taking action (and how to "not care" so much about what other people think)
- Consistency over time (and how to keep going even when it's hard!)
You can find Toby on instagram: @tobyjmorrison And you can check out CFS Health at www.cfshealth.com
Do you want to attract dream clients?
Or build more resonance and engagement in your content?
You may need more empathy to understand what your people really want!
But empathy isn't easy. It doesn't just fall in our laps.
In this episode you will learn three ways to connect with your audience on a deeper level
- Through an active listening exercise
- Online through forums and comments
- Through peers and partners
Check out our article on this as well on the website:
https://www.creatorclub.link
Ever feel like you aren’t cut out for your business?
That people might see you as a fraud?
Welcome to imposter syndrome - a totally normal challenge for every coach or creative business owner.
In this episode we talk to Dr. Daniel Hodgins, an osteopath and founder of Elements Osteopathy.
We find out how Dan hit the depths of imposter syndrome in his business, and then went beyond to build a successful practice.
Listen in and learn how you too can take practical steps to move past imposter syndrome.
You can find Dan's work at: www.elementsosteo.com You can connect with Dan at: www.instagram.com/dr_dan_osteopath
Welcome to the Creator Club podcast.
This is a show is for coaches and creative business owners.
Learn the key skills to attract dream clients, grow your business and build confidence.
Subscribe now and we'll see you on the next episode!
www.creatorclub.link