Politely Pushy with Eric Chemi: Recent Episodes
Eric Chemi
Tech guru and veteran CNBC and Bloomberg journalist Eric Chemi takes on modern business and what it takes to break through from a journalist’s perspective. It’s all about being assertive (!!) in a way that wins friends and nurtures relationships – what we at Bospar have branded “Politely Pushy”. From CEOs, founders and investors, to IT experts, luminaries, and other interesting sorts, Eric delivers straight talk in a relaxed “let’s have coffee” conversation that’s interesting, fast-paced, and fun.
Retail is at an inflection point, and AI is the lever.
In this episode, Eric Chemi chats with Greg Buzek, Chief AI Officer at IHL Services, as he breaks down how leading retailers are moving from pilot projects to sustained AI implementation.
AI adoption isn't happening in isolation. If you've wondered how to turn AI from a buzzword into business value, look no further than AI Realized: a global network of enterprise AI adopters.
In this episode of Politely Pushy, Christina Ellwood, organizer of AI Realized Summit, shares how this event connects enterprise executives at the Fortune 2000 level to collaborate, learn, and turn insight into action.
The secret to amassing engagement online, especially on social media, is driving divisiveness. Larry Magid, journalist, technology columnist, and President and CEO of ConnectSafely, shares how strengthening online safety is more critical than ever.
Tune into this episode as Eric Chemi and Larry discuss the importance of ConnectSafely's organizational mission.
The era of AI has brought about a drastic shift in online user behavior. It's also ushered in a new consideration for elevating your brand across digital platforms.
In this episode of Politely Pushy, Jennifer Devine from Freshwater Creative unpacks the nuances, importance, and implementation of SEO, GEO, and AEO.
Introducing Audit*E, a tool that evaluates company presence and content performance across eight major AI platforms, including Claude, ChatGPT, Gemini, Grok, Meta AI, Mistral, and DeepSeek.
In this special episode of Politely Pushy, Bospar Principal Curtis Sparrer and Freshwater Creative Founder Jennifer Devine discuss a critical challenge businesses face today with the influence of AI-powered search engines. Tune in to learn how Audit*E addresses this challenge, differs from traditional SEO tools, and provides a modern brand management solution.
Your company's funding announcement is on the horizon. Now what?
Seasoned journalist and Bospar Content Director, Tomio Geron, joins Eric Chemi to share best practices for crafting the narrative, including the impact of the funding, and planning your outreach strategy.
All analysts, by definition, are influencers. But not all influencers are analysts.
Eric Chemi welcomes Jon Arnold of J Arnold & Associates. Jon is an independent research analyst with a rich background in marketing and a diverse range of projects spanning telecommunications, technology, energy, transportation, and other sectors.
Tune in as Jon shares how companies and leaders can effectively navigate analyst relations and maximize the value of their program.
"I'm not here to report the news. That's the past. The job of the analyst is to predict the future by setting up a framework or paradigm that you want to establish with your readers and clients so they can visualize where the market is and where it's headed."
After years of working alongside healthcare organizations, former Gartner analyst Seth Feder shares his insights with Eric Chemi. Looking to succeed in the ever-changing global healthcare ecosystem? Don't miss this episode!
Next up in the analyst relations series, Eric Chemi introduces Peter Radizeski. Spanning tech and telecoms, Peter has shaped his career from blogging to channel development to consulting.
Tune in to hear how Peter has approached helping organizations get from point A to point Z.
From defying conventional PR tactics to crushing KPIs, the Bospar team navigated Intel's RealSense launch with precision, leading to:
- 2.2 billion reach
- 4X website traffic increase
- 90-day LinkedIn goals hit in 12 hours
- Coverage in CNBC, Reuters, TechCrunch, Fortune, and more!
Eric Chemi chats with RealSense's Mike Nielsen and the PR and Social Media experts who crafted the winning strategy for this high-stakes spin-out.
Under the umbrella of S&P, Rich Karpinski and the 451 Research team are dedicated to delivering real-time analyst insights and consultation for enterprises across IoT, infrastructure, DevOps, and more.
In this episode, Bospar's Eric Chemi digs into the art and opportunity of GenAI for market intelligence, the evolution of IoT adoption, and the role of analyst investment.
As part of a comprehensive and proactive PR strategy, analyst relations is an ongoing activity that relies on tight company branding and an experienced team. Eric Chemi takes a deep dive into AR with Bospar experts, Brandy and AJ.
Welcome to AI University! At Bospar, we understand that AI isn’t going anywhere. So instead of resisting, we are embracing AI and leveraging the power it holds to help us do our jobs better. Courtney Merolle and Kyle Ankney, our professors at AI University, join Eric Chemi to talk through how we thoughtfully leverage AI in our day-to-day operations and how we ensure every Bospartan is well-versed in the complexities AI can hold.
At Bospar, we’ve been proudly remote before it was trendy, but working from anywhere doesn’t mean escaping the pressures of PR.
In this Mental Health Awareness Month episode of Politely Pushy, we get candid about the unique mental health challenges of remote communications professionals. From always-on expectations to navigating digital burnout, we talk about what it takes to support teams, foster balance, and prioritize well-being in a 24/7 industry. Because mental health isn’t a luxury—it’s a leadership priority.
In this episode, we dive into the world of social media marketing for B2B businesses. With so many platforms to choose from, how do you know which ones will give you the best ROI?
We break down the top social media channels for B2B companies, highlighting their unique benefits, potential drawbacks, and strategies for leveraging each platform to build relationships, generate leads, and increase brand visibility. Whether you're a startup or an established enterprise, this episode will help you navigate the digital landscape and pick the perfect platform for your business goals.
This Earth Day, we're diving into how the work-from-home movement is reshaping our environmental impact. Bospar Principal, Curtis Sparrer, joins Eric Chemi to examine how companies can implement sustainable practices that benefit both the environment and their bottom line.
As part of a comprehensive content strategy, contributed content, such as bylines or op-eds, is a powerful tool that builds credibility and carves out a space for your voice within your industry.
In this episode of Politely Pushy, Bospar Chief Content Officer Paula Bernier and Content Director Joann Whitcher join Eric Chemi to analyze the effectiveness of storytelling in content marketing and contributed content.
Tune in as they share how businesses can create compelling narratives to engage their audience.
Whether you’re just beginning your career in media relations or trying to garner media attention for your company’s latest announcement, don’t skip this episode of Politely Pushy!
Tune in with Bospar media experts Brent Shelton, Ryan Quintana, and Eric Chemi as they offer insights into the unique challenges of tech PR and strategies for building strong relationships with journalists and media outlets.
In the latest episode of Politely Pushy, Eric Chemi sits down with a few guests to discuss the upcoming RSA Conference, a critical event for the world’s cybersecurity community.
Tune in as LastWatchdog.com’s Byron Acohido, DigiCert’s Christina Knittel, and ConnectSafely.org’s Larry Magid swap their best-kept secrets and tried-and-true methods to win at RSA.
As with most industry events, failing to plan is planning to fail. Take it from these experts as you get into gear and prepare to attend.
Ready to stand out from the crowd? Bospar’s Jessica Shein and Caroline Kamerschen are your guides to conquering SXSW!
In this week's episode, we reveal how tech companies can rise above the frenzy of SXSW. Learn how to nail early media outreach, create buzzworthy booth experiences, arm yourself with killer virtual assets, and harness the power of authentic influencers.
Get ready to make SXSW your brand's breakthrough moment & make sure to keep up with Jessica and Caroline on their SXSW adventure!
Jessica Shein: https://www.linkedin.com/in/jessicashein/
Caroline Kamerschen: https://www.linkedin.com/in/caroline-kamerschen/
Dive into the wild world of CES 2024 with host Eric Chemi and his Bospar colleagues as they unpack the tech conference's most fascinating moments.
From the AI explosion that dominated every booth to the surprising rise of content creators over traditional media, this episode offers an insider's view of the whole event. Prepare for next year's CES and discover how smaller companies can make a big splash and stand out in a crowded marketplace.
Stay updated with this episode’s guests & check out their behind-the-scenes CES content!
- Brent Shelton, VP of Media Relations
- Greg Allen, Account Supervisor
- Tsai-Ni Ku, Senior Account Executive
This week our "politely pushy" PR agency celebrates its 10th anniversary with a special episode featuring industry leaders and long-time collaborators. The episode showcases the agency's journey from its founding to becoming a powerhouse in the PR world.
Guests include: Curtis Sparrer, Bospar's Principal and co-founder, who reflects on the agency's unique approach. Priti Khare, Bospar's first client and Founder at Storyboard Consulting, praises the agency's stellar team. Anuj Nayar, a Senior Communications & Brand Executive, highlights Bospar's commitment to pushing boundaries.
This episode also features Caitlin Cassady, VP of Marketing at Beyond, offering insights into Bospar's impact on the industry.
Since its founding in 2015, Bospar has evolved into a powerhouse agency, accumulating an impressive 216 awards for creativity, innovation, and business excellence. This anniversary podcast celebrates Bospar's decade of redefining PR through innovation, talent, and a unique "politely pushy" approach!
Stay updated with our guests!
- Curtis Sparrer
- Priti Khare
- Anuj Nayar
- Caitlin Cassady
Join us for an insightful episode featuring Tomio Geron, a seasoned journalist turned tech insider and content lead at Bospar. With his extensive background in covering technology, venture capital, and startups, Tomio shares his unique insights on the challenges of communicating complex tech concepts.
Discover the intricacies of startup life, the significance of clear messaging, and how to effectively connect internal narratives with external media perspectives. Tune in for a conversation that bridges the worlds of media and technology, providing invaluable knowledge for anyone navigating this dynamic landscape!
Stay up to date with Tomio: https://x.com/tomiogeron & https://www.linkedin.com/in/tomiogeron/
In this episode, we dive into the diverse world of Jeff Wilser, a versatile journalist, author, and the curious mind behind the podcast "AI-Curious.”
As the host of his podcast, Jeff brings his unique perspective to the rapidly evolving field of AI. With eight books under his belt and bylines in Time and GQ, Jeff shares insights on his unconventional path, his approach to demystifying complex topics, and how he balances his wide-ranging interests in today's media landscape.
Join us for a fascinating conversation about curiosity, adaptability, and the future of journalism in the age of AI.
Keep up with Jeff’s latest work: https://jeffwilser.com/JW/
Read his newest book: https://www.amazon.com/Explorers-Club-Journey-Through-Exploration/dp/1984859986
According to Lydia Dishman, the ethics of AI is a played-out topic. As the senior editor of growth and engagement, Lydia can expect nearly 200 emails daily, still receiving pitches featuring exhaustive best practices and what-ifs.
Nearly two years after the explosion of AI, theories won’t cut it anymore. In this episode of Politely Pushy, Lydia urges CTOs and leaders to go beyond that and advance the conversation.
Keep up with Lydia’s latest work: https://www.fastcompany.com/user/lydia-dishman
Meet Todd Eury, the CEO of Pharmacy Podcast Network, the world’s largest network of podcasts dedicated to pharmacy professionals. In this episode of Politely Pushy, Todd, also known as the Rx Podfather, shares his passion for connecting pharmacists to new audiences and markets.
Tune into the latest episodes spanning 30+ podcast shows: https://pharmacypodcast.com/shows/
In this episode, The Globe and Mail technology reporter Sean Silcoff discusses his fascination with the Canadian start-up scene and his decision to pursue a journalism career. Tune in as Sean recounts his origins in tech and venture capital journalism and his process for tracking down modern-day unicorns.
Keep up with Sean’s latest work: https://www.theglobeandmail.com/authors/sean-silcoff/
In this episode, ComputerWorld columnist Evan Schuman discusses his journey in tech and B2B journalism.
Evan shares his insights on AI's over-promising in generative technology, the challenges of privacy compliance, and his prediction on the decline of cyber insurance for enterprises.
He also discusses the importance of tailoring stories to the audience, especially when targeting the chief information security, chief security, or chief risk officers at 50 billion-dollar companies.
Read Evan’s latest work: https://www.computerworld.com/profile/evan-schuman/
Award-winning freelance journalist Mary K. Pratt prefers to keep a low profile, giving her a unique opportunity to approach her work with a clean slate and unjaded by public opinion.
In this episode, Mary and Eric discuss her career in journalism, including her latest venture, launching a community newspaper. Twenty-four years of experience has shaped more than Mary’s writing style; she’s followed the growth of information technology and cybersecurity and fostered new relationships with industry leaders along the way.
Interested to learn about Mary’s approach to media relations? Tune into this episode of Politely Pushy as she shares her workflow as a freelance journalist and the importance of telling the whole story– not just the shiny, happy parts.
Keep up with Mary’s latest work:
- https://www.techtarget.com/contributor/Mary-K-Pratt
- https://www.cio.com/profile/mary-pratt/
- https://www.csoonline.com/profile/mary-pratt/
Jacob Robbins returns to Politely Pushy to share media relations wisdom as PitchBook’s venture capital reporter. Throughout the episode, Jacob shares his do's and don'ts when pitching and navigating the PR-to-journalist relationship.
On a final note, Jacob discusses the role of AI leading up to the presidential election and the future of politics and technology post-election.
Keep up with Jacob’s work: https://pitchbook.com/news/author/jacob-robbins
In this episode, Eric Chemi chats with GOBankingRates senior writer Nicole Spector about her journey from freelance writing across entertainment and pop culture to full-time journalism in the finance industry. Tune in as Nicole shares her insights into the evolving media landscape and how the current economic climate and upcoming election influence her work.
Keep up with Nicole’s latest work here: https://www.gobankingrates.com/author/nicoleaudrey/
Freelance technology journalist Adrian Bridgwater sits down with Eric Chemi in this episode of Politely Pushy. Tune in as Adrian shares his experience publishing work with Computer Weekly, Forbes, Techzine, Techstrong, and other digital publications.
Keep up with Adrian’s latest work here: https://www.forbes.com/sites/adrianbridgwater/
Microsoft, Apple, and Google all began as small-to-medium-sized businesses (SMBs), eventually growing into the mega corporations we know today. During that growth, these corporations scaled their processes while simultaneously scaling what made them unique.
In this episode of Politely Pushy, Tom Fitzgerald, CFO at Earnest & Associates, joins Eric to pinpoint how SMBs can navigate their IT investment around AI-specific solutions to stay relevant in 2024 and beyond. However, integrating AI isn’t the cure-all solution businesses expect it to be. Tom emphasizes the effort to maintain uniqueness in a sea of sameness.
This episode is a must-listen for every business leader who feels the pressure to adapt and pivot but fears what lies ahead.
Jacob Robbins, known as “Captain Wetblanket” by his colleagues, often covers the AI industry and VC landscape through a skeptical lens. Jacob uses his carefully trained eye to weed through the industry’s flashy headlines to share stories of action and anxiety bubbling just below the surface.
For those unfamiliar with PitchBook, it isn’t just a data company; it also produces VC and private equity data news. Jacob refers to their niche as “second-day” stories; when Microsoft invested $10 billion in OpenAI, PitchBook thoughtfully distilled that deal for a private market audience.
Tune into this episode as Jacob gives Eric his playbook to uncovering the story beneath the story and balancing journalistic integrity with what an audience demands. To read Jacob’s latest work, visit https://pitchbook.com/news/author/jacob-robbins
How does one navigate a career that began with a law degree and settled in B2B medical marketing and media? For Larry Dobrow, editorial director at MM+M, it was all in mastering the art of the pivot.
After the pandemic, more companies, including big brands like Apple and Lululemon, became health companies. Even if these companies didn’t realize it then, Larry saw a similar pattern of pivoting. But a well-intentioned pivot hasn’t always guaranteed a media placement.
Tune into this episode to learn critical advice from a seasoned editor about successfully landing your media relations and pitching efforts. Plus, Larry discusses how marketing leaders from heavily regulated industries, such as big pharma, have and continue to stand out.
To read Larry’s latest editorial work, visit https://www.mmm-online.com/author/larry-dobrow-1/.
So, you want to be a tech startup founder. Now what? Walter Thompson knows a thing or two about the journeys of successful–and not-so-successful– founders. As many know, securing investment is only part of the role.
In this episode, Walter chats with Eric about his experience curating and creating content for digital publications and leading interviews with founders and investors. Walter’s latest project, hosting the Fund/Build/Scale podcast, pulls back the curtain of starting an AI company from the founder’s perspective to share the authentic stories and wisdom of those in the driver’s seat.
Interested in learning the basic skills required to launch a startup, secure initial funding, and transform your idea into a sustainable business? Tune into Fund/Build/Scale wherever you listen to your podcasts or https://fundbuildscale.podbean.com/.
On this episode of Politely Pushy, Eric takes the dive with host of Tech Talks Daily, Neil C. Hughes.
At 16 years old, Hughes imagined an exciting career as a radio host or a writer before leading into a career in IT. Finding a balance between technology and business, he sought to clarify the complexity of the evolution of technology for the masses. Neil eventually began his own path in writing, which precipitated the Tech Talks Daily podcast he records today.
Tune in as Neil chats about his journey from IT to hosting 3,000 podcast episodes and counting. Plus, Neil shares his point of view on the current technology trends impacting the world.
To learn more about Neil and listen to episodes of Tech Talks Daily, visit www.techblogwriter.co.uk
AI is the moment, and Michael Nuñez, editorial director at VentureBeat, unravels the tension between journalism and the business of technology in this episode of Politely Pushy.
Inspired by the early development of large language models (LLM) and AI, Michael sought a way to break into the space. Enter VentureBeat. Michael’s regular conversations with engineers, builders, and doers who know this emerging technology best help him distill a wildly popular and important topic to the masses.
Take the evolution of digital design tools, from Adobe to Canva to AI image generators, for example. Michael’s editorial edge comes by assessing trending stories about AI and digital design tools through an enterprise lens and gauging those findings for impact among readers.
Listen in as Michael and Eric discuss how newsrooms integrate AI and define “newsworthy” in the new age of digital media. To read Michael’s latest editorial work, visit www.venturebeat.com/author/michael_nunez/.
In the age of tech disruption, who is responsible for leading a company through digital transformation? Isaac Sacolick, CEO of StarCIO, identifies these leaders as “digital trailblazers.”
In this Politely Pushy episode, Isaac quiets the buzz around generative AI advancement by comparing its hype cycle to the expansion of mobile technologies. Digital transformation paved the way for more organizations to adapt web content accurately to a mobile format. Outside of generative AI and the evolution of mobile applications, digital transformation remains integral to any organization's forward momentum.
Tune in as Isaac discusses the critical investments companies must make, such as appointing innovative leaders to enable experimental cultures, to stay competitive in a digital world.
Sustainability is arguably one of the largest threats facing humanity today.
You may have heard the terms CSR and ESG thrown around increasingly in the past few years. CSR refers to “corporate social responsibility,” and ESG refers to “environmental, social, and corporate governance.” Both are critical to brands striving to capture consumer loyalty and set industry standards. Mega corporations, including Apple, Coca-Cola, and Disney, are steadfast in their carbon neutrality commitments. For Adidas and Walmart, their commitments lie in strengthening the community.
On today’s episode, Michelle Crozier, former Global Head of ESG & CSR at ByteDance, chats about the importance of these programs and initiatives across industries. Michelle brings more than 20 years of experience transforming the social and technology impact, sustainability efforts, and corporate responsibility of leading brands.
Curious to know the ethos that drives Michelle’s work? No matter what the cause, mission, or community is that drives your CSR or ESG program, it's all important to create a better, healthier world.
Imagine this: You’re at a physician appointment. In the background, innovative technology documents your conversation and creates accurate notes for your physician to reference later.
Need a prescription? Ambient clinical intelligence (ACI) works alongside a generative AI program to deliver appropriate and available prescription treatments that match your insurance requirements, all without pulling the attention of your physician away from you.
In today’s episode, Anthony Brooke, president of provider solutions and technology at DrFirst, highlights the positive impacts and areas of opportunity for generative AI in healthcare. DrFirst pioneers healthcare technology solutions to connect people at every touchpoint of care to improve patient outcomes.
The 2024 awards season is right around the corner, and winning is on the brain.
If you’re preparing to submit for upcoming industry awards, there’s no one better to consult than PR industry veteran and awards secret weapon Betsy Quinn.
Betsy has dedicated her career to zeroing in on the “why” behind the work. Her expertise in informing and directing brand strategy and messaging led her to establish the agency awards culture we know and appreciate today. Betsy’s ability to produce show-stopping award wins secured her path as Ketchum’s first Global Awards Director.
Tune into today’s episode as Betsy reveals her best practices for awards submissions and how you can build a winning mindset for your work.
And with that, the 2023 season comes to an end. But what’s the benefit of jumping into the new year without proper reflection of the past 365 days? Ken Jacobs returns to the Politely Pushy podcast to give a masterclass in leadership.
In his conversation with Eric, Ken discusses the steps to lead through a downturn expertly – something many leaders have faced this year. The PR, communications, and marketing coach and consultant also shares his expert yet simple process for forging ahead to keep fear at bay and stay the course to meet business goals.
Keep an eye out for the fifth season of Ken’s podcast, “Taking the Lead,” which begins airing in January 2024.
When Jonathan Evans, Founder of KinectAir, isn’t building software that charters Pilatus PC-12 aircraft on a KinectAir flight, he’s chatting with Eric on a new Politely Pushy episode.
Jonathan dives into the novelty of regional air mobility and the niche KinectAir occupies in on-demand private charter: accessibility and decreased environmental impact. He also explains how a strong team behind the company’s flight experience, from concierge to software developers to FAA-certified operators to licensed pilots, provides the trustworthy and safe offering that passengers have been looking for.
Dreaming of flying private? Get a bird’s-eye view from Jonathan of all that KinectAir has to offer plus the unveiling of an unreleased product that’s waiting in the wings.
Data privacy, ESG, AI? Laurence Evans of Reputation Leaders and Eric cover it all and more on today’s Politely Pushy episode! AI has veered its head once more, this time as a major ESG issue - I know, we’re as surprised as you are. According to Laurence, AI has proven to be more of an opportunity than a threat with limitless possibilities, but the question on everyone’s mind really is: What is AI really being used for?
From driving workplace efficiency to creating job opportunities in the tech space, AI is dominating today’s digital revolutions and will continue to do so for decades to come.
However, perception isn’t always what it seems when it comes to emerging tech, and Laurence has the numbers to prove it:
• 48% of Americans see AI as more of a threat than an opportunity
• Two-thirds of Americans believe American companies should be working to protect personal data
• Social Media is seen as the fifth biggest threat to American security
Tune in to learn more about Laurence’s survey findings and what they mean for how businesses today are shaping their internal strategies to maintain ESG standards - standards that continue to evolve with the rise of emerging technologies.
Dan Head is the brand new CEO of Phrasee, the AI-based digital marketing company. One of the first things on his to-do list: a sit down with Politely Pushy.
Dan tells Eric why he took the job, what his role as CEO will be, and the priorities he’ll be focusing on. He also explains where he thinks the future is for brands and AI companies alike, along with some of the obstacles that still exist despite generative AI going mainstream in the past year.
Phrasee has been around a lot longer than ChatGPT, and Dan gives us his take for what makes his new company uniquely different from everything else on the market.
We’re joined today by Adriel Sanchez from WalkMe. Adriel is ready to talk shop…and how we should view the hype around AI. He shares the concerns of many about what all-automated-everything might mean for our future. Adriel explains that we’re not that far off from a very transformative experience. That’s where WalkMe comes in. The company has been in the change management business for a while, helping companies introduce changes to their employees.
WalkMe’s role in workplace transformation doesn’t end there. As the category creator and leader in DAPs (Digital Adoption Platforms - I know, we love tech acronyms), WalkMe is uniquely positioned to revolutionize the way companies manage and implement software across the tech stack. While it may sound more complicated than it is, it all comes down to one goal: increasing employee productivity while decreasing digital friction.
With emerging tech taking a front-row seat in today’s enterprise world, digital adoption is more critical than ever. To learn more about how DAPs are the workplace MVPs, listen in!
If you’ve ever been a victim of data hacking or a privacy leak, this one’s for you! Today we’re talking about data privacy with Ryan Lasmaili, CEO of Vaultree. Ryan is driven to solve major cybersecurity problems with his biggest undertaking to date: solving today’s and tomorrow’s data encryption and protection challenges. With a background in financial mathematics, how did he come to be the person to tackle these issues? Ryan is a victim of data hacking himself--when he was a student, his account was hacked and he lost (of all things) his drinking money, so he looked into it. What resulted was a better understanding of how we behave and an attempt to forecast the future. It turns out that his work in economics and computer science is a key component of that. Want to learn more? Listen to Ryan’s conversation on Politely Pushy with Eric Chemi.
After years of working in the real estate industry, Thomas Ma saw the shift toward large proptech and decided to develop a new way for agents to showcase their listings. REAL Messenger (REAL) is the No. 1 social app for real estate, and Thomas’ goal, he says, is to make agents’ lives easier. One way that REAL is shaking up the space is adding a video feature to listings that give buyers more than the standard picture perfect photos and a description from the listings agent. Thomas joins the Politely Pushy Podcast to talk about his background, the state of the industry and what he sees for the future proptech, real estate and AI and REAL.
Nikki joins Politely Pushy this week to talk about why marketers are essential to businesses’ success, especially during a recession. Because of marketers’ creativity, Nikki says they have the ability to pivot for organizations and help them align their goals. In her conversations with startups, she found that driving demand is the number one priority. Something else she discovered? Organizations are beginning to move away from just bringing in full-time senior-level people, and are starting to look at part-time hires as well. Nikki also talks about her upcoming charity project based on helping African children in the UK connect with their heritage, and how she’s excited for the mentoring opportunities and strategic challenges that de Villiers Consulting will offer. Listen to her episode for more.
Our conversation with Sheena Iyengar is a lesson in creativity and power. Sheena is an author, professor and “expert on choice and decision-making.” Her book "Think Bigger: How to innovate" has just been released, after her breakthrough award-winner "The Art of Choosing". Today she speaks with Eric about how to maximize your potential, the importance of finding out what happens when others see your ideas, and why all innovation starts with having a problem. Sheena also explains that the real “power of choice” came less from her ability to pick and find, and more from her ability to create new choices…and the ability to create comes from our ability to imagine plus our ability to pick and find. The real power of choice, according to her, is in our ability to invent. For more on that, check out Sheena’s episode of Politely Pushy.
Bospar’s Curtis Sparrer and Cannes’ most famous drag queen Michael Sanchez AKA Mika Holly White are both joining us on today’s episode of Politely Pushy. When Curtis attended Cannes Lions last year, he noticed there wasn’t any LGBTQIA+ nightclubs for attendees. This year, he took a page from Bospar’s tech clients (who are always looking to meet a need) and launched a pop-up LGTBQIA+ bar for anyone interested in a safe space. This couldn’t have come at a better time as US brands are facing pushback for their support of the LGBTQIA+ community. Curtis found the perfect partner in Michael, who is about to open a cabaret with his husband. Michael’s alter ego Holly White is a master on stage, performing and DJ-ing all genres of music into the early hours of the morning. Interested in seeing Mika on stage? Join us for our Cannes Lions PR Afterparty at Club Courage with PRWeek’s Steve Barrett: 9pm CET June 21st at L’Experience on 4 Rue Bivouac Napoléon, 06400 Cannes, France. For more information and to RSVP, visit bospar.com/Cannes/
Today we’re tackling a new subject for Politely Pushy: fertility and family planning. “It’s a human experience,” says Tamar Knoller when speaking about infertility. It’s not just for the LGBTQIA+ community, or for 40-year old women, and that’s a myth that HRC Fertility is fighting to debunk. Other myths: IVF is expensive and inaccessible, and infertility is just a female issue. In fact, 30% of infertility is male infertility. In the 35 years that HRC has been serving those looking for thoughtful family planning, a lot has changed--for the better. For starters, the egg survival rate has increased, the prices have decreased, there’s more precision to the process and less disruption to the patient. Given how quickly these technological advancements have changed the fertility space, we’re excited to see what’s next for HRC!
We’re joined this week by Brendon Craigie, founder of Tyto PR. Tyto is an international PR agency, and much like Bospar, has operated as a remote agency even before COVID. So what made Brendon decide to build a fully remote company? He knew he could create a better way of running a business. He also found that the best way to make his employees care is to give them power, or a pride of ownership. Tyto has employees all over the world -- across the UK, France, Germany, Italy, Spain, Bulgaria -- and that’s the case because he loves the recruiting process, meeting new people with bright minds from every corner of the globe. For more insights on preparing for the recession, what people are talking about (hint: AI & Machine Learning), and what it takes to build, empower and retain a great team, watch Brendon’s episode of Politely Pushy.
Wondering what’s going on with the banking crisis? Thankfully, Simon Grunfeld is here to shed some light on the situation, including some of the differences between the various bank closures. In this episode of Politely Pushy, he talks about Web3 and what it means for our money. According to Simon, Web3 is the “digital version of sticking it in the vault” (or under your mattress, in the cookie jar, behind a loose brick in the wall), by allowing us to be our own bank. And FedNow? He could do a whole episode on that. If you want to learn more, check out what Simon says here.
Elena Davidson, CEO of UK-based Liberty Comms and long-time Bospar friend, joins us this week in a long-overdue conversation about tech PR and how she’s preparing to face the upcoming economic crisis. The key to withstanding challenges, Elena says, is equal parts sticking to what you do best, but always being willing to adjust to changes. And while there are some noted differences in PR practices between the US and UK, the rise of influencer engagement and social media is pretty consistent across both markets. For more on this, and how Elena rose within the company to become CEO despite dealing with the nagging imposter syndrome we all experience, tune in to her conversation with Eric Chemi.
Aloha from Hawaii, with this week’s guest John Merrifield. Hailed as the “Don Draper of Asia,” John’s journey to working with brands like Adidas and Singapore Airlines actually started on the waves of the California coast. Though he’s done a lot of world-famous work in the ad world, he’ll tell you that he’s a surfer with an advertising problem, not the other way around. He loved to write from his early days, but it was his love for surfing that brought him to work in places like Japan, Hong Kong, Singapore, and Bali. He now runs his own company WOM Global, which stands for Word of Mouth--the oldest form of advertising. His advice to the younger generations? Be the best, and if you can’t be the best, work harder than the rest. For more on this, and why he’d choose good surf over good money, listen to his conversation on our podcast.
What motivates people to do good work? That’s the question on Jamie Aitken and Doug Dennerline’s mind as they tackle some of the American workforce’s most challenging problems. The answer, they discovered, is quickly changing due in large part to the pandemic. Luckily for us, they compiled their research in their new book “Make Work Better,” chronicling among other things: how great bosses lead, give feedback, and empower employees. At Betterworks, a performance management solutions company, Jamie and Doug are aiming to eliminate the traditional performance management review process by helping people set goals, get better progress updates and stop relying on “memory bias” for regular performance reviews. Because who doesn’t hate the annual performance review? And for more on this topic, listen to this week’s episode to hear it straight from Jamie and Doug. P.S. you can order the book here (for you, or your boss): https://makeworkbetter.com/
We’re joined today by Israel's “top marketer” Hillel Fuld, here to talk about working with tech startups and giants alike. Hillel says there’s only one thing he looks for before he embarks on a new journey with a company: good people. How quickly can he tell if people are good?, our host asks. “Within 30 seconds.” That, plus injecting humor into his work and life, are what keep Hillel on the top of his game. And coming from someone who notes that he’s a “carnivore” in his email signature, we’re guessing he has plenty of good humor to spare. Hillel also talks about the tech scene and how things are changing: from why humans need AI, the importance of showing value to your audience, and why the human-computer interaction is archaic. If you want to know why a country the size of New Jersey is saying “hold my beer” to Silicon Valley, watch this episode now.
Juda Englemayer is the crisis communications expert who takes on a lot of taboo clients that many people won’t touch. You have heard their famous names in the media. They are controversial and, dare we say, “unsavory” (our host says it for us) individuals. Juda doesn’t take these well-known, shunned people on as clients willy nilly; he sits down with a lawyer and with his intuition first to see if he should manage their reputations. He talks about the public aspect, SEO and the different mediums he must keep an eye out for in terms of coverage and what it’s like to work with those who’ve been canceled and blacklisted. How does standard PR differ from “reputation management?” And how did Juda come to represent all these big names known to be in hot water? What can other PR professionals learn from Juda’s desire to help the underdog? Also, how does he keep his “normal” clients happy while representing the ones many would never touch? We hear his responses to these many questions, and he discusses his background and trajectory from PR pro to reputation manager. Most importantly, we get the answer to why a nice guy like him is in an industry that’s not known for nice guys.
Today we have a fascinating discussion with Alex Zekoff, the CEO of Thoughtful. It’s interesting because bots have often gotten a bad or questionable rep. But here’s the thing: bots can be your friends in automation and helping humans organize and streamline their tasks, tackling that process and more at scale. Alex founded Thoughtful to employ intelligent bots that supercharge operations for organizations by automating end-to-end processes using existing corporate systems. He explains how these bots are beneficial and helps with a combination of logic, code and processing power. Alex and his team developed this technology to mimic the workflow of a hundred thousand a year, fully burdened like healthcare workers, which takes approximately three months to replicate. Thoughtful has seen up to 10 times capacity increases in some cases. And instead of having to spend 80% of one’s day going through a workflow, one can spend 20% of their day managing the bot to handle that workflow and improve the process, which humans find to be way more valuable than actually operating the system. So let’s change our view on bots! You can start by listening to Alex in this episode.
Today we welcome Katie Banks to the podcast. Based out of Dublin, Katie is Nitro's vice president of global people and workplace. Nitro helps accelerate businesses globally through digital documents resulting in powerful productivity for all. Katie discusses how important it is for companies to look out for their employees and handle the most challenging human resource situations – like layoffs – most fairly and kindly, complying with local legal requirements. Not everyone can do what Katie does. Our host even explains why he's not in human resources. Tune in to find out why Katie is, and hear her thoughts and approaches to recent challenges like mass layoffs at companies adversely affected by a changing economy. Her approach to managing and interacting with fellow "nitronauts" applies to HR across organizations and industries.
Today we welcome Shamir Karkal, Chief Strategy Officer of Sila, to the podcast. Sila means “strength” in Russian, and Shamir wants you to know that having a secure payments platform (using robust APIs) is vital in a world where software is delivered over the Internet. How does Sila ensure that this payment platform is entirely secure? How does it prevent fraud and identity theft? And how are users verified to ensure zero trust and that all proprietary financial data is protected? Shamir discusses this and more in today’s fascinating episode.
As they say in the U.K., today’s episode of Politely Pushy would best be accompanied by a “cuppa.” That is because Jon Geater sits down with our host and speaks to us in the most elegant Queen’s English (the royal majesty’s accent, that is – no reference to that borough in New York). Jon discusses how complexities related to the supply chain can compromise trust and how his company developed technology to track physical and digital assets, ensuring traceability and helping organizations rest assured about their current products by having as much information on them as possible. This information can also help to avoid future breaches. Jon discusses how his company’s technology is an asset to today’s new “zero trust is a must” corporate culture, exactly what “traceability” entails, how blockchain technology fits into the mix and why “public attestation” is vital to trust in cybersecurity.
Shekar Ayyar is a CEO committed to delivering the best network architecture for clients, the “plumbing” underneath their 5G architecture. Words like “inflation” and “recession” don’t scare him; he considers himself an eternal optimist committed to meeting the needs of companies that have to keep up with 5G networks. He founded Arrcus to enhance business efficiency through superior network connectivity. The company is committed to providing the best-in-class software with the most flexible consumption model at the lowest total cost of ownership. Hear from Shekar as he discusses how Arrcus is helping companies as they move into the multi-cloud networking space. He also explains how technology keeps advancing, so individuals have to skill themselves accordingly, and the benefits of Arrcus’s partnership with VMware, which allows for an end-to-end connection of what’s happening between data centers and the carrier. Using a pricing methodology so smaller companies can benefit from better network infrastructure as their larger counterparts do, Shekar is determined to meet the needs of all types of companies.
Today we are joined by Stacy Quackenbush and Paige Dansinger, two women building “worlds” in the metaverse, providing people with the opportunity to learn and engage through virtual reality spaces. The metaverse hasn’t exactly gotten the greatest rep since Facebook changed its name. But Stacy and Paige explain how there is a lot of misinformation that abounds about this fascinating technological arena. They discuss how they’ve successfully created hundreds of worlds in the metaverse as partners in Dynamite Labs. Paige has even worked with children to build worlds for a museum that they then presented to the World Health Organization. Comprised of photo-realism and three-dimensional assets (which can include NFTs), these worlds give the user the opportunity for social engagement and education. Stacy and Paige explain what building those worlds entail, the difference between Web3 and Metaverse, and how the worlds they’ve built have led to immersive and interactive experiences.
When an organization buys a product from a vendor, its journey does not end with the purchase. Instead, it has just begun. That’s because several steps must take place as the company onboards the product and it becomes a part of the business. Today, we are joined by Sri Ganesan, co-founder and CEO of Rocketlane, a purpose-built project delivery and collaboration software for client facing teams (i.e., implementation/onboarding teams, consulting firms, agencies). Sri and his team at Rocketlane want to ensure that the process from purchasing to fully deploying a new product cannot be categorized as “death by a thousand spreadsheets.” After witnessing customer onboarding challenges at his previous company Freshworks, he is determined to help run customer-facing projects better. In today’s episode, he discusses the importance of creating a first-of-its-kind shared workspace that unifies project task management, customer communication, and document collaboration and how technology that helps to understand customer sentiment improves customer relationship management, helping everyone stay on top of their tasks. Sri explains how he developed a platform that delivers insights to help with onboarding and assist teams with improving their processes, providing value faster for clients. He also discusses how conversational AI is an asset to the customer onboarding experience and how he sees a purpose-built system for customer onboarding as vital to organizations in the coming years. Tune in to hear his thoughts on why.
Today’s guest is Ahmed Reza, who has quite an exciting story! Ahmed started his journey to becoming a successful entrepreneur as a child actor in Bangladesh. From there, he would become a Milken scholar at Cornell University while homeless, an engineer at NASA, and eventually a successful small business entrepreneur multiple times. Ahmed founded Yobi, where he now serves as CEO; it is a company that merges all the ways customers can communicate with small businesses into a straightforward app for excellent customer relationship management (CRM). He is also the intelligent man’s Forrest Gump who formed a close relationship with the man behind his scholarship, Michael Milken as a student and with Mark Zuckerberg’s dad Dr. Edward Zuckerberg while working at a dental start-up and dressed in a sumo suit at a convention. Yes, you read that correctly. Tune in to find out more about Ahmed’s intriguing and unconventional journey. Hear why he is so passionate about the 38 million small businesses in the U.S., why he is excited about transforming the customer experience for small businesses, and how AI has played a tremendous role in streamlining communications and making everything more seamless. We can guarantee that Ahmed is a guy you will want to know personally by the end of this episode.
Today’s guest had our host circling back, wondering how he could have begun the episode more fascinatingly. That is because Mario Juarez specializes in compellingly communicating messages as the founder and CEO of StoryCo. Companies seek Mario’s counsel on how to share their stories – their communications – most effectively and transformatively. He discusses how strategic storytelling ultimately influences transactions (and whether anyone can be trained to lead an effective TED talk), the factors that make a powerful storyline and how much more engaged people are when they hear a story about how someone successfully overcame a challenge or adversity. Mario began his career as a journalist in Alaska and then worked at Microsoft for nearly 30 years. Some of his own fascinating stories include the time he and his friends set a picnic table on fire and how he created an underground newsletter as a boy scout.
Today's guest is Rick Hammell, founder and CEO of Atlas. He has visited 117 countries, lived in Barcelona, and manages the most extensive direct employer of record (EOR) company with entities in over 160 countries. Rick discusses the idea behind Atlas, a tech platform supported by experts, delivering flexibility for companies to expand across borders, onboard talent, manage compliance and pay their global workforce without needing a local entity. Rick explains how his EOR competes in the marketplace, who their most significant competitor is, and the impact of an EOR in a remote work world for employees and employers. He also shares how companies can avoid the pitfalls of doing business globally and comply, following their countries' rules and regulations, so employees fully receive the benefits afforded to them.
Today’s guest is Lisa Bankston, an award-winning global strategist who works with companies to market products so that the messaging around them fits into cultural norms. This means she may modify imagery and branding, provide translation services, source vendors and materials, and all other things that help to create the marketing and market expansion plan for products in respective international markets. Lisa discusses how other countries’ tastes may be different than ours - quite literally giving the example of certain cookies being too sweet for Japanese taste buds. She will have you questioning the American palate and the whole way of marketing a company that translates to the English-speaking American audience but does not necessarily land overseas! Lisa also has a math mind and a way of making anything related to finance much more intriguing due to her experience as a banking intern. Do you want to learn some surprising things about international consumers you never knew? Tune in to this special episode.
Today we welcome Larissa (“Larz”) May to the podcast. Larz is the founder of #HalfTheStory, which began as a grassroots movement and led to a larger initiative and speaking opportunities about emotional well-being and the importance of self-care in an age of social media and an obsession with posting on platforms like Instagram and Tik Tok. Larz was named a “digital wellness activist” by major news outlets like Time, Forbes, Refinery29, Good Morning America, and NBC. Her community-building initiatives led to the world-renowned “Global Day of Unplugging,” an annual event held on August 6. Larz discusses own her mental health journey with our host and how it was the brainchild of #HalfTheStory. She talks about the thrills, the highs, and the lows of social media, and how all of it can feel just like jonesing for psychedelics and coming down from a beautiful place only to realize one’s dependence on the vapidness and superficiality that a false sense of security that Instagram “likes” creates. #HalfTheStory is now a more significant movement devoted to people sharing their stories, helping them unplug, and acknowledging that there’s more to life than social media acceptance and addiction. And that they can employ social media in productive rather than wasteful ways. Tune in to find out more about what that means!
In this episode, we are joined by Karen Cage, the strategic marketing and partnership mastermind behind KLD Consulting. Karen focuses on helping organizations implement partnership strategies in a way that brings reciprocal value to them. She hails from Hewlett Packard where she served as the global lead in strategic brand partnerships, and she recently connected with our host when assisting Bospar Public Relations as the firm prepared to attend the Cannes Lions Festival in May. Karen explains to us what the world of strategic marketing partnerships entails and the difference between strategic partnerships and branding packages. Her day to day involves reputational partnership development and strategy, matching organizations with common values and complementary activities, and creating opportunities for organizations to share their stories and inspire other organizations. What exactly are reputational partnerships? And why are they so important in business? Tune in to be enlightened by today’s guest.
Today’s guests are the powerhouses behind the full-service PR, marketing and social media agency Bospar’s exemplary and award-winningsocial media offerings. It’s not about reaching hundreds of thousands of people but about impacting a hundred of the right people! And Mega and Ruben explain what that means. Engaging with one’s audience is key to what catches on via social media, and these two experts are excellent strategists when it comes to producing content that captures eyeballs. How important are posts on Twitter and LinkedIn? What can we learn about the mistakes of Elon Musk that make us better social media strategists? What does the current chaos at Twitter show us about the power of social media platforms and how can we salvage them? Because bottom line: we do need them, as our guests explain.
You might be underestimating just how effective these social media mediums are for business audiences to understand a brand, place their trust in it, and believe the spokespeople behind it. Mega Jewell and Ruben Ramirez explain this concept, the “quality over quantity” aspect of social media posts, and how creativity must result in engagement for a social media campaign to be effective for any B-to-B company. The duo address budget, optimizing spending based on platforms yielding the best ROI, testing different platforms to identify what is best for companies and their brands...and more.
A lack of transparency has always existed among airlines. It certainly is helpful to know which airline has a history of losing baggage or what the average delay for an airline is. That is why Dwight Harris, Jr. founded DataScalp and serves as its CEO - to get feedback from travelers on their experiences, amass that information and obtain inferential data about the various airline companies. After receiving the consumer feedback, DataScalp ranks the airlines in a performance dashboard, giving frequent fliers insight so they can have an overall better experience flying the friendly skies. Dwight discusses why he made this transparency his mission and how DataScalp provides an essential voice for consumers.
Today’s guest is Mye Hoang, the documentary filmmaker behind Cat Daddies, now in theaters. Cat Daddies follows nine men who discovered an unabashed pure, paternal love for their feline children, something that society doesn’t celebrate enough. In her film, Mye examines the underexplored relationship between man and cat and the surprising effect cats can have on men. We typically think of women as “cat mommas,” but Mye’s documentary and her discussion on today’s podcast help dispel the stereotype that guys just aren’t into cats. Her film highlights why cats can also be “man’s best friend,” illuminating aspects of their personalities that are important for the modern world to see. Mye explains how this topic hits close to home, making it vital to spotlight this relationship that she believes brings the best out of men. You will want to tune into this discussion to find out more.
Today’s episode is a milestone one as we welcome two CEOs to the podcast for the first time. Our guests are Wendy Greenland of Openforce and Mark Warnquist of InShare. It’s particularly appropriate that they’re “sharing” the spotlight as they are both devoted to professionals who work for share platforms - i.e., Uber, Lyft - and companies that employ independent contractors. Openforce is a technology-driven services firm that reduces the operating cost and compliance risk for companies using independent contractors, and Inshare delivers insurance solutions for the sharing (“gig”) economy platform. The two CEOs partnered out of a passion for meeting and serving the needs of independent workers and are continually thinking of ways to work together. They discuss their commitment to helping contractors who wish to stay independent, what the logistical and legal challenges are, how Covid affected gig workers, how their companies jointly ensure that independent contractors are protected, and how technology solves these challenges.
We are joined by Professor Luis Almeida today, who says it’s totally fine if we call him “Luis” as his students do. This is the congenial style and collegiate type of banter that Luis has with the future PR and marketing professionals he educates. Now at Claflin University, Luis has enjoyed learning from students of different backgrounds and cultures by teaching at universities around the country. His LinkedIn handle is “The Cool Prof” and that is reflected in the opinions of those he’s had the pleasure of teaching. He discusses his hands-on approach to immersing students in real-life marketing and PR scenarios, finding out what creative media and film endeavors they are involved with, and generally figuring out how he can provide guidance. Luis talks to our host about many topics relating to being a “cool professor” in the PR and marketing space. From the escalating expense of tuition to tapping into different talents of students and teaching to the individual, Luis helps our audience understand how enriching this type of education can be for future communications professionals today.
Yuval Boger, AKA "The Qubit Guy," joins us for today's podcast. He makes quantum computing understandable to the masses and hosts "The Qubit Guy's Podcast," drawing on his expansive knowledge in this area and his prior work as CMO of Classiq. Quantum computing is essential in many areas, including manufacturing data and knowing why a product fails through incidents in the assemblage process. In addition, he discusses how quantum computing shows up in unexpected industries like music production and its importance to the Suez Canal. The field is incredibly far-reaching, yet not out of reach; listen to how he describes how everyday people can fire up a quantum computer today. The misconception is that quantum computing is "futuristic," but Yuval explains that it is essential and very much in use today.
Today, Professor Mark Congdon joins us - and that’s “Mark” to his students as the world has changed since the person writing this podcast description attended college a century ago. Mark is an assistant professor of communication studies at Sacred Heart University in Connecticut. Many public relations professionals didn’t necessarily attend college with a major in the communications field historically, but this is Mark’s teaching focus, and forte and his students, who are there to study PR, are learning a tremendous amount. As a former special education teacher, he taps into how different students learn and the insightful and creative activities that engage them individually. He incorporates diversity, equity and inclusion and is mindful of what appeals to different generations of students in every lesson plan. Mark discusses how Covid changed the industry and how the remote approach to PR requires a shift in thinking for students. Finally, he clues us in on some innovative research he’s been working on that will help shape the future of PR, including focusing on financial literacy. Tune in to learn more about how this ongoing research relates to PR and how students are afforded an incredible, hands-on, experiential syllabus in the PR field today through Mark’s unique teaching methods.
Today our host is excited to welcome a fellow New Jersey resident to the podcast. Kelly Ford is a tech industry veteran turned growth equity investor who serves as a general partner at Edison Partners. Kelly discusses what it is like to switch from operator to investor and how these different careers compare to one another. She explains how she landed in her current position entirely by accident, having initially worked “on the inside” for a former Edison portfolio company. Knowing the inner workings of a company Edison backed, she subsequently found herself in the ideal position to help evolve Edison Partner’s strategy from venture to growth equity. Kelly enjoys building and growing companies, but she never imagined years ago that someday she’d be an investor. She explains how she adapted and rose the ranks to leading significant investments and raising capital. She also lets our host know about companies and unexpected industries in underserved markets that investors should be evaluating and in remote pockets of the U.S. not typically recognized by those looking to invest. Kelly is the expert with a keen eye on profiles to examine how to spot great investments in unusual industries and discover opportunities in the most unlikely locales. You’ll want to hear her strategic way of thinking and how it elevated her to where she is today.
Today’s guest is world renowned attorney Jay Edelson, Esq., once referred to by The New York Times as “the class action lawyer who may be tech’s least friended man.” Among Jay’s many cases, he has gained international attention for suing tech companies that have violated individual privacy, and most recently, for his firm's pro bono work on behalf of the families of Lion Air crash victims. But Jay offers something unique and non-traditional as the founder of the successful Chicago law firm Edelson PC, through a creative division of his company that brings attention to legal matters in music and acting videos. Hear how this widely respected and successful attorney makes his field more fun through innovative marketing and how the creative arm of his law firm, Edelson Creative, breaks down ideas into more digestible concepts for law students. Jay, who hosts his own podcast, Non-Compliant, dispels the notion of lawyers as stiff corporate honchos in suits and discusses how bringing their creativity to the marketing process makes for a delightful work culture. He may be a formidable opponent in the courtroom, but Jay explains why he is scarier on the volleyball court, why he’s passionate about bringing levity to law and the impact it has on a firm in 2022.
Today we are joined by Ken Jacobs, the principal of Jacobs Consulting & Executive Coaching. In this position, he helps to empower public relations and communications leaders at agencies and corporations through leadership coaching. Since 2007, Ken has seen and guided leaders through different types of challenges that impacted the public relations industry at large. He began his career in management at some of the nation’s leading PR firms and later branched out to lend his insights about leadership to the industry as a consultant. Through his work, he helps PR managers achieve and surpass their organizational, career and personal goals by becoming more inspiring and effective leaders. Ken discusses how the pandemic and uncertain economic times impacted his advice to leaders, his understanding of what clients expect from professionals and the positive opportunities that challenging times introduced to these leaders. Hear from Ken about how he inspires people to be better at their jobs and the impact that that has on living a fulfilled life.
Today’s guest is Zack Butler, the first engineer to work at Tetrate, a cybersecurity solutions company that employs service mesh to guarantee layered security solutions for every user in a network, ensuring they are individually authenticated and authorized for all activities within that network. With his Alabam roots making him the most friendly person to describe cybersecurity, you can’t help but get captivated as his tech talk is combined with Southern congeniality. Zack hails from Google and prior to that was an intern at Colonial Pipeline – yes, that one! He never envisioned back then that one day he would be working closely with the National Institute of Standards and Technology (NIST) to develop the language and protocols around “Zero Trust” - that the Colonial Pipeline attack necessitated. He talks about how Tetrate works with customers in defense, financial tech and healthcare, all highly regulated industries where Zero Trust cybersecurity is paramount. What does Zero Trust mean? Zack explains that it is not about “not trusting.” Rather, it’s about elevating trust, and he goes into detail about what that entails. Companies like VISA and Freddie Mac trust Tetrate and the people behind it – like Zack - who are working with NIST to standardize a framework of cybersecurity practices. Find out more about what Tetrate does in today’s episode.
Today’s guest is George W.. - no, not that one, but a man with his own mission to shape this country and make it safer across many industries. George Waller may have more luck than the former president because he - and his company Zerify (formerly Strikeforce Technologies) - have focused on cybersecurity for 21 years and invented two methods of securing video conferencing to protect private data - keystroke encryption and out-of-band authentication. Covid changed the way we do business and conduct meetings and the most proprietary and classified information is discussed through collaborative communications. George initially approached the popular video conferencing platforms (the names we all know and platforms we’ve all used!) to offer security solutions, but was unable to make headway. For some, refusing his company’s help was due to a lack of manpower and others just failed to foresee the increase in breaches that a switch to remote work models would bring - or how long we would all be working remotely. Hackers follow the money and they know that video conferencing is hot now. When it comes to protecting conversations about mergers and acquisitions, disaster relief plans or government initiatives (among countless other examples), “zero trust” cybersecurity is a must. George explains what that means and discusses how Zerify ensures that every single user is verified before entering a conference. He also talks about the importance of classifying conferences according to priority levels for security so the proper controls are in place. From this cybersecurity visionary you will learn why we are in danger if we (and the government!) don’t make cybersecurity in video conferencing a priority!
Today’s guest has had quite the whirlwind of a year! That entails the birth of a new baby, a marriage, a major location move and becoming a CEO after graduating Stanford’s MBA program only four years ago. But for Christina Martinez, who majored in microbiology at Princeton as an undergraduate, only motherhood seems to be the biggest challenge. She quickly acclimated as CEO of Traject, a company that handles digital marketing needs for SMBs. She credits the people she works with for her ability to learn fast and manage tasks well. Christina says that by saying “yes” to new roles and challenges, rather than following a specific strict trajectory from one’s college days, she accomplished things she had never envisioned and now greatly enjoys. Hear more about how this microbiology major and former Teach For America educator ended up as a leader in the tech space, helping companies with social media, reputation management, SEO visibility and giving them an underlying data product to tie all those marketing assets together. She and Traject are intent on helping small to mid-sized businesses manage their marketing needs so they can focus on their day to day business and operations.
Move over Rami Malek as Mr. Robot. There’s a new ethical hacker in town, bucking stereotypes about women in STEM – and did we mention that aside from her work protecting systems from dangerous hackers, she has also been an actor? Today’s guest is Gabrielle Botbol, an offensive security consultant at Desjardins. Growing up in France, she was encouraged to pursue her interests in literature and acting but gravitated to technology and designing websites. As is a common theme among women we’ve interviewed, girls are often discouraged from pursuing their passion for STEM and encouraged to work in more traditionally female-dominated industries. Luckily, that is now starting to change. Gabrielle discusses how she left the world of acting to become a cybersecurity pen (penetration) tester hired to hack systems for organizations to make those systems hack-proof against those with malicious intentions. As she explains to our host, she is nice and one of the good guys…but don’t mistake her kindness for weakness! She will quickly discover how, when and where you plan to attack if you’re an unethical hacker. That’s why companies and government agencies turn to her for her expertise. In addition to being a cybersecurity pen tester, Gabrielle is a blogger and podcast host (of CS by BG) with close to a decade of experience in cybersecurity. She serves as an advisory board member for the Canadian Cybersecurity Community, the first and most active Canadian cybersecurity network in Canada, as well as the Cyber School. She also recently became a mentor for CyberGirls, a 1-year fellowship equipping young women with globally sought-after cybersecurity skills. Hear from our very own Ms. Robot about the important work she does and why it’s so in demand in this exciting new episode.
When you think of cybersecurity, you immediately flash to personal PCs and IoT devices, an organization’s critical assets - and yes, those are all essential components to consider, but today’s guest Francis Cianfrocca, CEO at InsightCyber discusses how his company looks out for and services even bigger corporations that experience a trickle down attack from an organization’s breaches. InsightCyber not only keeps an eye out to stop breaches before they happen using the most highly refined AI, but they focus on large facilities like power plants and manufacturing centers due to the surprising and incredibly sneaky ways these large facilities are compromised. He details how InsightCyber is the future of “physical cyber security” and talks about the need to shore up actual machines (cybersecurity goes beyond personal PCs, personal devices and IoT devices!) and protect them. With InsightCyber’s proprietary AI designed to weed out any false positive alerts, the company quickly spots rogue devices in physical networks and preempts cyber attacks by detecting any potential trouble before it can strike. What Francis explains is that essentially, cybersecurity is everywhere! And hackers are all over any opportunity they can seize. You'll be fascinated by our guest who was concerned with the subject of cybersecurity before the Internet browser was even invented! Tune in to find out more and prepare to be fascinated.
Today’s guest is Sebastian Grady, president of Rimini Street, a company of seasoned engineers that deliver exceptional third-party enterprise software support. Rimini Street tackles customers’ challenges with products from companies like Oracle, SAP, JD Edwards, PeopleSoft and Siebel, saving clients up to 90% of their total enterprise software support costs. Sebastian discusses why clients prefer outsourcing to going back to the big companies for constant upgrades, how his company saves clients money and exhaustive efforts, and what makes an exceptional support team. He also discusses how the impending recession affects a company like Rimini Street which tends to do well despite adverse economic changes that instill fear in the rest of the world. And wait, did we hear that correctly? Did Sebastian just mention JLo?! Tune in to find out why.
Today’s guest is Colin Banas, MD, an internal medicine doctor and chief medical officer of DrFirst, which started as an e-prescribing company before becoming an innovative health IT technology company with strength in medication management. What is the “Healthiverse?” Banas explains and details how DrFirst unites healthcare stakeholders who align to improve patient outcomes, connecting people to information by making inroads to clean and complete data. He talks about the healthcare challenges that his company’s technology addresses and the role of big data and analytics on patient outcomes. He also discusses how the Health IT space is known to overuse jargon and why it’s so important to keep conversations clear so buzzwords don’t convey apathy or cause patients to tune out. What does AI really mean when it comes to HealthTech? Banas shares his simplified approach to understanding it so that the “tech” in HealthTech isn’t taking over for doctors connecting with patients. This is something that’s particularly valuable in an age when so much has become remote!
Today we welcome Sarah Spence to the podcast. Sarah is the CEO of Toronto-based Tadiem, the parent company of three agencies. Tadiem stands for Talent and Decency in Equal Measure and this mantra has helped Sarah see The Great Resignation through a different lens, providing her with an understanding of employees and their thought processes, as well as why her company was not hard hit by this worldwide phenomenon.
Today’s guest is Rob Enderle, owner of the Enderle Group. He is a tech and business analyst, thought leader, and journalist who was once ranked number 1 for his influence in the U.S. and Europe and named to the top 10 in Asia. Today, analyst rankings are not a thing, which could be the way crypto is headed in the future (Rob has mixed thoughts on the subject and that of NFTs - which you’ll have to tune in to find out!). He discusses the breadth of work and effort required to remain a top-notch tech and business analyst, why he would never want to be a CEO (and the challenges CEOs face), and the roadblocks for smaller companies approaching larger analyst firms. Rob reveals how defying the advice to choose a specialty was the best move for his career and how being a generalist - having focused on personal tech, servers, security storage, e-commerce, etc. - helped him keep up with topical and relevant sectors. He also discusses how important it is for businesses to find the proper analysts and gain and maintain their trust, and cops to the “reality show” he’s watching with both amusement and horror: Elon Musk Gone Wild.
When you see Steve Carell use a Blackberry as his character Michael Scott on The Office, do you assume Blackberry was an advertiser? Very often, when we see brands on TV, we figure they paid for play, but here’s a surprising fact: 60% of companies don’t actually pay production companies to appear on a show. There’s often a partnership and process benefitting both parties.
Today’s guest, Stacy Jones, who specializes in marketing and branding with her pulse on pop culture, explains how these types of collaborations work, how influencers are an asset to promoting a company and the different types of influencers brands work with and how they’re chosen. She details how partnerships between brands and companies develop and how influencers are instrumental in marketing. As CEO of Hollywood Branded Inc., Stacy has 25 years of experience in the industry and a background in theater, so she understands firsthand why production companies need brands, and why it’s so important to have someone facilitate these relationships. Her work has enabled companies to place products in the center of storylines as props that get mentioned by major stars. Stacy is also the host of the podcast Marketing Mistakes (And How To Avoid Them).
Did you watch the Black Mirror episode “Smithereens” starring Topher Grace? In the Netflix special, Topher’s Jack Dorsey-like character is so focused on meditation and seeking life purpose that he’s fled his tech company for the wilderness, neglecting the chaos wrought by technology and social media.
Well, today’s guest isn’t Topher and no, it’s not Jack, but it’s someone we find to be interesting and much more reliable (than what Netflix led us to believe about the former Twitter head). Our guest found a way to blend tech with life purpose, making a positive impact across industries. Peter Capuciati, CEO and founder of Bluon, is bringing sexy back to the world of HVAC.
He’s one of the most interesting people you’ll ever meet and worthy of his own Black Mirror doppelganger. The trained physicist went on to become a real estate success, thriving in that industry by his late 20s! Then? Well, just like Topher in the wilderness, he decided to meditate. And instead of passing on the torch of industry success to the likes of an eccentric Tesla inventor, he took his scientific knowledge and applied it to a solution that now helps countless businesses after developing a refrigerant suited for $2 trillion of equipment.
From science guy to real estate hotshot to…”HVAC Hero”, Peter ensures that Bluon offers tools, training, and support to technicians in the field and cuts out obstacles businesses would otherwise face. You’ll be enthralled by his eclectic and unexpected journey, how he made a necessity feel like a luxury, and how his company easily connects HVAC technicians with parts, resources and local distributors. Tune in to hear more from this fascinating entrepreneur who is so focused on impacting positive change in the world that he didn’t stay on that freaking mountain! (No shade, Topher - er, Jack. But come on; after you meditate, you must activate!)
Americans Trust Local News Over Social Media and 67% Trust Local over National News. Politics may be dividing the nation, but if there’s one thing that unites Democrats and Republicans it’s the local TV news. This medium now ushers in more viewers than national news and is appealing to a surprisingly younger demographic. In fact, local TV news has a bigger audience than either national or cable news combined and most shockingly, 18-34 is the fastest-growing demographic. Eric Chemi’s newest podcast guest, Doug Simon, CEO of D S Simon Media discusses this and so much more.
Today’s guest is Elia Wallen, the CEO and founder of Hotel Engine, a company that was established to be the middleman between businesses and hotels for more seamless corporate travel. Elia discusses how his team sought to alleviate the headache that booking hotel rooms can bring to companies and their employees, and how Hotel Engine offers technology to save time, money and eradicate the hassles traditionally known to businesses and the hospitality industry. Despite the limitations that Covid brought to travel, he and his team found several niches for their services and they were able to pivot during the pandemic, focusing on other areas (i.e., refundability) where they could serve as a much-needed intermediary between lodging facilities and organizations. Elia discusses how he created something that arose from the demand “Can you book hotels for us?” and how his platform’s technology has made this process a much easier and more profitable one. He also talks about hurdles related to obtaining investors and attracting new customers, as well as what is changing in the industry going forward.
This week we are joined by Jered Martin, the CEO of OnePitch, a company our host wishes was around when he was a reporter. OnePitch helps PR professionals match their pitches with the ideal media list so they’re only contacting suitable journalists. AI technology is instrumental in this careful matching process with the service designed to carefully look analyze pitches and press releases, scan text to extract specific data points and compare those to the company’s database of articles written by journalists.
Longtime PR professionals will marvel at this technology. It would have saved them time and spared them frustration had it been around decades ago. Jered discusses how his marketing background lends itself to this venture and why he’s fortunate to have found a mentor in his co-founder Beck Bamberger, a PR agency owner of over a decade. In addition to the importance of connecting to the proper journalist, Jered discusses how OnePitch gets feedback from journalists on how they prefer to be pitched, helping professionals and their agencies avoid being blasted on Twitter for a #PRFail.
This week’s guest is Tom Carpenter, a principal at the public relations firm Bospar who has more than 20 years of business, marketing and tech PR experience. Tom is known as “the crisis communications expert” and is skilled at advising tech companies in highly sensitive situations. But he began his career conducting PR for one of the world’s leading law firms, Skadden, Arps, Slate, Meagher & Flom LLP. Tom brought lessons he learned and skills he honed to the tech world from a buttoned-up corporate environment where knowing when to keep mum and being prepared about how and when to respond was vital.
He discusses the importance of transparency, when to be reactive, when to craft a “holding response” instead of issuing an immediate announcement, and when to lie low. This episode was recorded at the start of the war in Ukraine, so Tom also touches on companies being tactful about their messages during global crises, his agency’s COVID-related work, how Bospar responded to the Texas abortion ban, and the importance of addressing other social justice concerns. He explains how companies can prepare themselves for the worst-case scenario and how PR professionals can keep the media from blowing something up and making it out to be worse than it is.
Toric co-founder and CEO Thiago da Costa joins the show this week. Brazilian tech entrepreneur Thiago shares how his initial attempt to develop a 12-unit building was the impetus for him to start Toric, a tech startup that's already cracking the construction industry's data insight conundrum.
Thiago is a lifelong entrepreneur, and he explores the lessons learned from his previous startups, including Lagoa, which he sold to Autodesk. His current venture offers a low-code, no-code platform that allows contractors, architects, engineering firms, and project owners to combine data from numerous platforms used in the field. And with the potential for construction miscalculations to cost billions, there's no doubt that in this industry, details are critical, and mistakes are costly.
We get into everything at the intersection of construction in the face of forces like the pandemic, the supply chain, skyrocketing prices, remote work, and the challenge of hiring tech talent right now. Change is nothing if not constant!
Thiago and I even chat about the Bay Area's Brazilian tech mafia—the influences, the players, and the community, and what's leading these enterprising leaders to the city by the bay.
Author of Make It, Don’t Fake It and tech industry veteran Sabrina Horn felt confident when she started her own communications agency at age 29. However, she learned the hard way about how authentic one needs to be about what they know and truly understand, and the importance of setting realistic expectations with oneself and one’s clients.
She explores the concept of “faking it” and how that can only withstand for so long before the facade crumbles. She recounts agonizing struggles related to client services, acquiring new businesses, and even convincing her parents that being a PR pro is NOT like being a call girl! Yes, true story. This is an episode you won’t want to miss about how a young entrepreneur acquired wisdom following blood, sweat, tears, challenges, and humility on the road to becoming a seasoned professional, expert, and author.
This week’s episode has our host feeling a tad out of his element while interviewing three powerhouse professionals about Women, Work, and Wholeness. So, he takes the more polite approach rather than a pushy one.
Chris Boehlke, who put the “Bo” in Bospar as the PR agency’s principal, shares wisdom gleaned from her years in the communications industry and explains how “wholeness” is not all about multitasking but focusing on self-care in addition to the well-being of others. She recounted when job interviewers asked women if they planned to have kids, potentially hindering their ability to travel for business, and how far we’ve come today with considerations for working moms. She had these women in mind when co-founding an entirely remote PR agency in pre-pandemic times. She’s joined by Jane King,
Founder of LilaMax Media (named after her children) and business journalist of over two decades, who can be seen reporting live from the NASDAQ. Jane, who wakes up at an astonishingly early hour daily, discusses the importance of focusing on excellence rather than perfection, planning, enjoying weekends, and having dinners together as a family. She surprises the panel by disclosing the amenity she has unbelievable constant access to but still can’t seem to make time for.
Johanna Lucas, who hails from Genentech and is now executive director of talent acquisition at BioMarin Pharmaceutical, joins the panel. She discusses caring and being attentive to one’s mind, body and spirit simultaneously, rather than having to play catchup when one of those is neglected for another. She also responds to Chris’s thoughts on the importance of self-care for women to feel whole. Listen to our host be humbled as he’s told, “We know more about being women than you do!”
Vanessa Yanez joins the show this week. An accomplished communications leader whose experience in the industry and passion for social justice and women’s issues has likely made her the most tireless PR professional historically, she’s also a mom of teen daughters. Yanez is president of PRSA Silicon Valley and was named a 2021 Woman of Influence Honoree. She also oversees content for the Silicon Valley Business Journal. Yanez says she is at her best when providing real business value based on a unique perspective grounded in the agency, corporate, and start-up experience. Her award-winning marketing and communications expertise fuels her passion for supporting businesses with corporate communications initiatives, global project rollouts, and various mutually beneficial partnerships. In addition to all she’s able to accomplish in a single business day, she somehow gets 8 hours of sleep each night! Plus, she’s up, and productive by 6 am and exercises daily. In this episode, she cops to having owned five gym memberships at one point during the pandemic. “How does she do it all?” has become a cliched query in 2022 - Just ask Yanez! She’ll shoot that question down quickly for you.
According to Gartner, end-user spending on cloud computing is set for a 21% hike this year with total spending set to exceed $480 billion. So it’s no surprise that global companies - like yours and ours - are becoming increasingly reliant on the cloud. But like any technology, the cloud is
not immune to downtime, so more dependency means that businesses need more ways to mitigate potential losses including revenue, customers and productivity.
This is exactly the problem that Neta Rozy, alongside her two co-founders, set out to solve when they built Parametrix, the first-ever insurance company focusing on cloud downtime.
As CTO, Neta tells me why downtime insurance is not the same thing as cyber insurance, what struggles they faced in getting the company started, and the complexity of the math involved in determining policy pricing.
Mega Jewell is VP of social media at Bospar. Her career took her from TV journalist to data
scientist to entrepreneur and now here helping companies put their best selves forward on
social.
Mega talks about her personal journey and lessons learned along the way. She also gets into
the differences among the various platforms, how companies can best utilize them (or screw
up), and how the game has changed over the last few years.
Next Pathway transforms businesses to the cloud and their CEO leads the way with purpose and integrity. After starting and selling a couple businesses, and again seeing massive growth with his latest endeavour, Next Pathway's Chetan Mathur talks about what he’s learned about finding the right waves to ride and taking the time to truly understand what businesses are looking for when it comes to technology partners and platforms.
Adam Ritchie walks us through his journey as Founder and Principal of Adam Ritchie Brand Direction in this episode of Politely Pushy. Adam discusses Invention in PR, and how to avoid falling on the F Side of the Useful/Frivolous divide.
Public Relations veteran Robin Beaman joins Eric to tell the tales of her career in PR and entertainment. Robin talks about her time managing communications at BET and as the Manager of Public Relations of the Oprah Winfrey Show. Listen to the full episode to see how her experience led to Robin founding Beaman Incorporated, her full-service communications agency.
Anish Srivastava joins Eric on the latest episode of Politely Pushy. Anish is the Founder and CEO of Telocity, a venture group that believes that thoughtfully designed, technology-based tools can create more accessible and equitable ways of improving the mental health and well-being of young people.
Anish talks about why he is passionate about kids' mental health, and how parents can balance screen time with mental well being.
Career Communicator Steve Swasey joins Eric on this episode of Politely Pushy. Steve talks about the challenges of the 24-hour news cycle, why it is more important than ever to live by HIT - Humility, Integrity and Trust - and how HIT can help brands navigate a crisis.
Chairman, CEO and Founder of 9th Gear Technologies Maryanne Morrow joins Eric on the latest episode of Politely Pushy. Maryanne discusses her extensive background in fintech, the future of blockchain, and 9th Gear's recent Global Open Finance Challenge win!
Ware2Go CEO Steve Denton joins Eric to discuss his unique career and the issue on everyone's mind - the supply chain.
Inbar Yagur joins Politely Pushy to discuss her role with Growthspace, the world's leading employee development platform. Inbar talks about her unique background, and her transition from working in film to becoming a marketing maven.
Jane King, CEO and founder of LilaMax Media joins Eric and explains how she successfully built her own media company. Jane discusses how financial and business media is changing in the world of social media and gives her best tips for emerging companies.
Michael Bourque, president and CEO of Kiavi, joins Eric to discuss the tech that sets Kiavi apart for its customers. Michael touches on the company’s recent rebrand, and how Kiavi is able to streamline the financing process for real estate investors.
Brett Larson, Bospar’s newly appointed senior vice president of Media Strategies, joins Eric to discuss how to pitch a unified message across a conflicting media landscape. Brett discusses how he uses his experience at both Fox and CNN to help businesses create media strategies that leverage the best of both blue and red.
Entrepreneur Carol Kaufman joins Politely Pushy to discuss the story behind Pinventory and the critical need to create a home inventory.
Tomás Puig, CEO of Alembic, joins Eric to discuss the intersection of marketing and technology, the age of the influencer, and what companies can expect moving into 2022.
Franck Marchis, co-founder and chief scientific officer at Unistellar, joins Politely Pushy. Franck discusses how the Unistellar telescope can connect people from all over the globe and bring science directly into homes.
Michael Oldenburg, head of communications at Aeva, Inc., joins Politely Pushy to discuss lidar technology, self-driving cars and the future of the auto industry. Oldenburg talks about being a disruptor in a crowded industry and how to effectively communicate highly technical topics.
Sandra Campos, CEO of Project Verte, joins Politely Pushy to discuss the rapid evolutions of retail and e-commerce, her time as CEO of Diane Von Furstenberg, and the critical need to provide continuing education to employees across all industries.
Joya Dass, Founder of Women's Leadership Academy, joins Politely Pushy to discuss championing women in the workplace, the evolution of video in personal branding and offers a guide to setting personal boundaries.
Doug Kennedy, founder of Studio Wildcard, joins Politely Pushy to tell his stories of entertainment marketing and video game development. From working on the original Guitar Hero to signing Vin Diesel to the ARK franchise, Doug discusses the importance of marketing and PR in gaming and gives advice to those wanting to break into a crowded industry.
Bospar Senior Vice President Kimberly Barnes discusses running communications from the ground level, the nitty gritty parts of PR that clients don’t see, and how her Midwest attitude brings a breath of fresh air to the tech industry.
Technology commentator Chris Matyszczyk discusses his journey from working in advertising as a creative director to tech business owner and contributor. Listen in as he explains what he means when he says that “advertising then was like tech now”.
During Breast Cancer Awareness Month, Eric Brinker joins Politely Pushy to discuss his family’s journey creating Susan G. Komen for the Cure; the importance of creating strong messaging around difficult topics; and the future of breast cancer equity.
Is there an overlap between financial health and communications? How do you ensure you’re being authentic to your brand? Anuj Nayar, financial health officer and head of communications at LendingHome, discusses the challenges of communications in tech and how the worst days for a business may be the best days for the comms team.
Engineer-turned-marketer Kasey Byrne discusses turning her MIT engineering degree into a marketing career, and how being a mom of four has taught her to be a better business manager. Listen in as she provides insight on the intersection of tech and marketing, and the impact of strong storytelling in an intangible industry.
Are ethics key to a great PR strategy? Can you tell a unique story within a crowded industry? Marketing guru Kamini Romani joins Politely Pushy to discuss the art of crafting compelling stories in tech, working with Steve Jobs, and her love of Harry Potter.
Bospar Founder and Principal Curtis Sparrer joins host Eric Chemi in this episode of Politely Pushy. Listen in as Curtis goes behind the scenes of tech PR and discusses a rapidly changing industry.
What creates a great pitch? Veteran journalist Dan Rosenheim gives a unique look at the art of the pitch and the complex relationship between tech and media.