The Wander Creative Podcast: A Guide To Digital Marketing: Recent Episodes
Wander Creative
Welcome to the Wander Creative Podcast! Get ready to dive into all things digital marketing with your host, Wander Creative founder and CEO Matt Hadley and Wander team members Dan and Monica. Wander Creative is a digital marketing agency based in Nashville, TN that works with artists and businesses to take their brands to the next level through effective digital marketing strategies.
In this podcast, we’ll be sharing knowledge that we’ve gained through our experience in the digital marketing space (think advertising, social media management, business). So whether you’re an artist trying to gain traction around your music releases, a small business seeking to grow your clientele, or if you fall anywhere in between… this podcast will provide you with everything you need to feel equipped and confident to navigate the ever-changing world of digital marketing.
Join us as we discuss how having a clear purpose behind your work can lead to better results.
Join us as we explore how visual elements like typography, scale, and color work together to create impactful designs that communicate a brand’s message effectively.
In this episode of the Wander Creative Podcast, Dan, Abbey, and Joseph explore what makes content truly captivating. They discuss the art of storytelling across different mediums like video, photography, and design, and how blending these elements can bring a brand's message to life. The team also shares where they find inspiration, the challenges of working with tight budgets, and how to balance staying on trend while creating something that lasts. Plus, they offer some practical advice for anyone eager to start creating.
In episode 2, we dive into the world of digital advertising. We’ll chat about the latest trends, share some best practices, and give you tips to make your campaigns as effective as possible. Buckle up and get ready for some great insights!
Welcome to Season 3 of the Wander Creative Podcast! In this episode, Dan Russo is joined by our Director of Operations, Katie Rose, and our Social Media Manager, Chloe Fortner. We chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media, and emphasize the importance of authenticity, consistency, and engaging your audience in your brand's narrative.
Join us for the podcast season finale as we recap the 2023 year and take a look ahead to 2024. We have the whole Wander Creative team together, reminiscing back on our favorite moments and projects of the year. You won't want to miss this special episode that ends with a trivia segment. Who will win? Tune in to find out!
Join us as we delve into the intricate world of self-promotion. In this episode, we explore the delicate balance of promoting oneself in the digital age, highlighting the importance of staying true to your authentic self, maintaining consistency, and fostering genuine connections. The the digital landscape is vast, but with the right strategies, individuals and brands can effectively engage and resonate with their target audience.
In this episode, we discuss the differences and synergies between organic and paid digital strategies. We'll discuss the importance of paid advertising, especially in reaching audiences beyond one's followers, as well as highlight the significance of organic strategies, emphasizing the value of genuine engagement over mere likes.
In this episode discuss the original intention of social media, where it's at now and how to utilize social media to connect with your audience. This is an episode you won't want to miss!
On this week's episode, Dan is joined by Abbey and Asa as they discuss content creation, how to keep the passion alive for your craft, and the best tools/equipment to use for your skill level!
Join us as we discuss how far email has come over the decades, core elements of a successful email campaign, and the million dollar question: "Is Email Dead?" Listen now to find out!
Join us as we discuss various elements of design, from the role of shapes in logo design to the balance between the client's vision and the designer's expertise. We touch on finding inspiration, the subjective nature of design, and the evolving role of AI in the creative process.
Are our advertising options getting narrower or broader? Is it getting harder to target the right audience? Check out this week's episode to find out! We'll be discussing all things targeting, ads and the importance of A/B Testing.
Join us this week as we dive into the top 3 social media platforms YOU need to be on! On this episode we talk through the reasons behind our favorite social media platforms, their uses, and why you should be on them if it makes sense with your brand.
Don't forget to check out our previous episodes and tune back in next week for another episode of The Wander Creative Podcast!
We are kicking off season 2 of The Wander Creative Podcast with a Digital Marketing Q&A, where we will be diving into some of the most frequently asked questions in the digital marketing space. Join us as we talk all things targeting, AI, and so much more!
We’re wrapping up Season 1 of the podcast with a special holiday episode! This episode includes all kinds of Christmas fun, including a roundup of our favorite digital trends of 2021, some Christmas trivia, a holiday campaign idea for your brand, and the occasional co-worker roasting (all in good fun)!
Thanks for tuning in this season!
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
This week we are diving into the topic of copywriting! We cover what it is, why it’s important, and how you can improve on your writing skills to speak to your target audience in a way that resonates. Tune in and let’s get writing!
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
In this episode, Matt and Dan are talking all about how to target the RIGHT audience for your brand through digital advertising. Learn about some of the most common targeting mistakes, how to determine your target audience, what a “funnel” is in digital advertising, and more!
This episode is brought to you by our Digital Marketing 101 Class. Learn more about it on our website at www.wandercreative.com
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
If you’re a business owner or someone looking to start a business in the future, this episode will outline the importance of business processes -- what they are, why they are useful, and why you should start implementing them TODAY.
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
Dan and Monica are chatting on the pod today all about social media ~aesthetic~ (AKA, WHY having a specific “look” for your posts on social media is more important than you think!)
Tune in for insight on how to create a cohesive feed for your brand, some tools + apps you can use to make your posts look professionally designed, and even hear our personal thoughts on the idea of needing a brand aesthetic on social media.
Social media apps mentioned in this episode:
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Canva, Unfold (simple feed + story graphic templates)
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Planoly, Plann (Instagram feed planning)
This episode is brought to you by our Wander Creative Lightroom Presets. Learn more about them here: https://wandercreative.store/collections/wander-creative-photo-presets-collection-1/products/wander-creative-photo-presets-collection-1
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
Our director of digital marketing, Dan, is taking over the podcast this week with a special guest -- digital marketing manager Kiera Miller. They talk all about the importance of digital ads, the philosophy behind them, some common advertising frustrations and how to prioritize marketing that CONVERTS (read as: marketing that turns audiences into engaged consumers!)
This episode is brought to you by our Digital 101 Marketing class.
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
In this episode, Matt talks entrepreneurship and how to navigate running a small business -- from his personal experience and the wins, losses, and lessons learned along the way.
Matt started Wander Creative in 2012, and has since grown his business to become a leading agency in the Nashville area, working with some of the biggest names in contemporary Christian music. He has tons of great knowledge to share; so if you’re considering starting a business, this episode will be a great resource for you!
This episode is brought to you by our Wander Creative “5 Keys to Organic Social Media” Webinar. Watch it here: https://www.youtube.com/watch?v=FM5V3Aq5B04&t=145s
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
Today we’re answering some of the most burning questions we’ve seen regarding social media:
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What social media platforms should I be on?
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How much time should I dedicate to social media?
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How can I GROW??
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What are the social media dos and don’ts?
So you can feel more confident in the way you present yourself or your business on organic social platforms!
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
This week we are diving into the world of digital marketing!
Whether you’re an artist, a business owner, or simply an individual seeking to enhance your knowledge of the digital marketing space, this episode will cover all the basics!
We discuss where to start when it comes to paid advertising, how to determine your target audience, if boosting your Instagram posts is considered “advertising”, and more!
This episode is brought to you by our Digital 101 Marketing class.
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative
In this pilot episode, we’re introducing ourselves and sharing a bit about who we are — as a company and individually. Hang out and learn about how Wander Creative got its start, how the three of us got OUR starts in the digital space, and how we help our clients with all things digital marketing!
We’ll also outline what you can expect from this season of the Wander Creative Podcast.
Let’s do this thing!
FOLLOW US!
Instagram// @wandercreative
Facebook// @WanderCreative
Youtube// @WanderCreative