Marketing Happy Hour: Recent Episodes
Marketing Happy Hour
Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker.
Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture.
Key Takeaways:
// Create for discovery. Not your followers. Assume every viewer of your content doesn’t know your brand.
// Algorithms are rewarding relevance. Have a trend playbook to tap into ones that align with your brand.
// Stop tracking vanity metrics and start tracking depth signals. Track completion rate, saves, shares, and comments with depth insights over emojis.
// Use AI as a tool to scale various processes. AI tools are only as smart as the information we feed it with.
Find a Digital Summit event near you. Use code ‘MHH20’ for 20% off!
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Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor’s Eras Tour and beyond, exploring how she uses storytelling, connection, and innovation to keep her audience engaged. From live Easter eggs to building anticipation through mystery and intrigue, we break down the strategies Swift uses to create loyalty, spark excitement, and make every launch feel like an event. Whether you’re a podcaster, creator, or brand, this conversation will give you actionable ways to infuse your marketing with the same magic that keeps Taylor fans coming back for more.
Key Takeaways:
// Drive connection with your audience through storytelling in unique channels.
// Tease content live with your audience to build mystery and intrigue through emerging media types.
// The importance of giving every campaign or product launch its own unique spin.
// How to engage your audience continually, even when you’re not in the middle of a “big launch.”
// Lessons from The Life of a Showgirl and how podcasting can serve as a hero content engine.
// Strategies for blending personal brand and professional brand to connect more deeply with your audience.
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What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can write better briefs, why LinkedIn is becoming a powerful platform for creators, and the mindset shifts every entrepreneur needs to build confidence and resilience. Whether you’re a brand marketer, a creator, or a solopreneur, this conversation will help you better understand how to create partnerships that actually work.
Key Takeaways:
// The biggest mistakes brands still make when working with creators in 2025—and how to avoid them.
// What every strong brand brief should include (and what to leave out).
// How to use LinkedIn to build authority and expand your network as a creator or professional.
// Why confidence and persistence matter when facing rejection—and how to keep showing up.
// Tips for building a personal brand that positions you for opportunities in and outside of social media.
// What makes a brand activation or live event worth the investment for both creators and brands.
Connect with Kahlea: Instagram | Alora on Instagram
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In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she’s learned moving between brand and consultancy roles, and the secret to creating partnerships that put brands at the center of culture. Whether you’re just getting started with influencer marketing or looking to elevate your program to the next level, this episode is packed with insights you can apply right away.
Key Takeaways:
- // What it really takes to scale an influencer program from test-and-learn to fully operational.
- // How major brands like Google and Lyft leveraged influencers and celebrities to tell cultural stories.
- // The biggest lessons Bette Ann has learned from moving between in-house brand roles and consultancy work.
- // Where influencer marketing is headed next — and the shifts brands need to prepare for.
- // The surprising questions her students at Parsons are asking about the future of partnerships.
Connect with Bette Ann: LinkedIn
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This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In this conversation, she shares her career journey, the inspiration behind WIIM, and her perspective on the challenges women face in business today. You’ll also hear her take on where influencer marketing is headed in the next 3–5 years — and why community-driven spaces like WIIM are more important than ever.
Key Takeaways:
// How Jessy built one of the fastest-growing influencer talent agencies in under two years.
// The biggest challenges women face in influencer marketing — and strategies to overcome them.
// What it takes to keep a professional community valuable and relevant in a fast-changing industry.
// Predictions for where influencer marketing is heading in the next 3–5 years.
// A reminder of why connection and community are critical for long-term career success.
Connect with Jessy: Instagram | LinkedIn
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In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of turning high-profile moments into powerful opportunities for advertisers. David breaks down common mistakes brands make, strategies for staying authentic, and the four pillars for success he shared at POSSIBLE—our favorite presentation of the entire conference. If you want actionable insights on how to turn cultural relevance into measurable ROI, this conversation is one you won’t want to miss.
Key Takeaways:
// What tentpole marketing really means today—and how the definition is evolving in an always-on, digital-first landscape.
// How to authentically connect with audiences during cultural and industry moments without forcing the brand fit.
// The four proven strategies for tentpole success that Paramount uses to deliver impact at scale.
// Mistakes brands should avoid when trying to insert themselves into cultural conversations.
// How to measure ROI when investing in tentpole-related campaigns.
// Where audience expectations are heading in 2025 and beyond, and what marketers need to pay attention to now.
Connect with David: LinkedIn
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Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy for some of the world’s most popular brands, including Disney and Loungefly. We discuss Ilana’s illustrious career in selling a lifestyle over a product and how the organic positioning of that lifestyle is the unlock to greater audience connection. We walk through how to drive authenticity within your brand’s consumers through nostalgia, self-expression and niche fandoms.
Key Takeaways:
// To sell a lifestyle instead of a product - identify your target audience, learn how they want to be seen and align your messaging to how they want to be spoken to.
// Build nostalgia for your brand by referencing the past and finding fresh ways to incorporate it in the present.
// When choosing influencers for a campaign, consider lookalike influencers that may have various crossover interests that align with the campaign look and feel.
// Brands are currently underutilizing Pinterest - Gen Z is using Pinterest as a creative outlet and opportunity to build an individual user world.
Connect with Ilana: LinkedIn | Instagram
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Part 2 - This week’s episode is inspired by an incredible guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant, originally featured in Rachel Karten’s Substack, Link in Bio. Jonathan spent a decade writing at Disney, and in that time, he picked up storytelling lessons that translate seamlessly into social media marketing. These tips—distilled from a presentation he gave to an agency team—are packed with actionable ways to infuse more depth, emotion, and connection into your brand’s content. From using comedy that taps into universal truths to building “full circle” narratives your audience won’t forget, we’re sharing 5 (MORE) storytelling principles you can start applying to your next post, campaign, or content calendar.
Key Takeaways:
- Tip 6 // Comedy = Truth + Specificity – Humor that resonates comes from nuance and oddly familiar details. Aim for those “that’s me!” moments to foster audience connection.
Tip 7 // There Are No New Stories – Many beloved stories are inspired by others. Stand out by infusing your brand’s unique point of view into familiar formats.
Tip 8 // Theme Drives Plot and Story – Whether it’s authenticity, humor, or aspiration, your brand should own a distinct “vibe” that resonates emotionally with your audience.
Tip 9 // Story Structure is Key – Understand the traditional rules of storytelling—then decide when to follow them or break them to stand out.
Tip 10 // The Best Stories Come Full Circle – Opening with a question and closing with resolution delivers a satisfying audience experience and drives deeper emotional impact.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this essay, shares how to apply his learnings from Disney to social media marketing. In part 1 of this 2-part episode, we discuss the first 5 storytelling tips from the essay and break down real-world social media applications you can test and learn with your brand’s social presence.
Key Takeaways:
Tip 1 // If you don’t have stakes, you don’t have a story. Add stakes to any story makes the audience care about the characters they’re watching.
Tip 2 // Shapes can elicit feelings. Create feeling and understanding with your audience through auditory and/or visual tools.
Tip 3 // You can’t get surprise without expectation. That’s the core of drama. By teasing what’s coming in the video, you can help stop the doom scroll with wording like “wait until the end” or “wait for it.”
Tip 4 // The conflict is the story. There is tension created between want and need. Be clear about how you want to drive audience adoption and behavior through their wants and needs.
Tip 5 // TV has the ability to evolve over time, whereas movies just are. A brand’s “TV-show” style content keeps the audience engaged day-to-day while the “movies” give them something to look forward to and talk about in a bigger cultural moment.
Connect with Ally: LinkedIn, Instagram
Subscribe to Rachel Karten’s Link in Bio Newsletter
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC NARCAN to the buzzworthy Nice! Mango Gummies—Kamara shares the behind-the-scenes insights on how she builds integrated strategies that generate results. We discuss the power of niche creators, modern measures of influencer success, and the mindset shifts that have shaped her growth across both agency and in-house roles.
Key Takeaways:
// Why Kamara believes starting before you feel ready is often the smartest move in your career.
// Why creators who lean into their niche deliver the most value in PR campaigns.
// How Kamara approaches influencer partnerships and measures success beyond just likes and reach.
// What inspired her to start Pulse and Perspective on LinkedIn, and how it helps her reflect on the state of brand storytelling.
// The retail and brand headlines that comms pros should be paying attention to right now.
Connect with Kamara: LinkedIn
Read Pulse and Perspective: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form video is changing the way we understand consumer behavior, why traditional social listening is no longer enough, and how brands can use these new insights to drive strategy.
Key Takeaways:
// How Megan’s experience at Apple shaped her approach to tech, culture, and storytelling
// Why traditional social listening tools fall short in a video-first world
// The difference between “monitoring” and true insight—and what to do with that data
// Surprising social behaviors that brands often miss entirely
// What authenticity really means in 2025 (and how Gen Z defines it)
// How Megan is building Plot with intention, from team culture to product vision
// The vanity metrics social teams should stop chasing—and what to focus on instead
Connect with Megan: LinkedIn
Learn more about Plot: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space.
Key Takeaways:
// Building hyper-personalized strategies through the use of data adds immense value to the consumer.
// Retail media networks are partnering to help drive innovation and solutions for marketers through tailoring ways that brands work with them.
// In a study that Chase Media Solutions conducted with EMARKETER, 60% of consumers are shopping with a new brand when an offer is given to help create intent and repeatability. It’s a way to invite new consumers in and reward their loyalty.
// Look for the possibilities instead of sitting on the problem. Holding yourself accountable to a positive outlook and attitude will set you apart in a crowded job market.
Follow Chase Media Solutions on LinkedIn
Resources: EMarketer | ADWEEK
Connect with Lauren: LinkedIn | Instagram
Connect with Ally: LinkedIn | Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are recognizing Partner Marketing as a vital piece of the marketing ecosystem. We discuss the nuances between Partner Marketing and Brand Partnerships, how Partner Marketing can serve as an integral piece of the customer journey and the latest trends in the space.
Key Takeaways:
// Partner marketing is the creation and execution of a broad marketing strategy where two or more brands work together to promote each other’s products, services, or brands. It can include co-branded campaigns, affiliate programs, distribution partnerships, or shared content.
// Think of partners as an extension of your brand and your team. Treat them as key brainstorming and thought partners to enhance your campaign strategies.
// Innovative cross-industry collaborations and differentiating your partner marketing channel mix to reach niche audiences are the leading trends in 2025.
Connect with Ally: LinkedIn / Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. Dig Inn is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C.
Key Takeaways:
// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your brand.
// Local marketing requires research of the target community – observe the community through intensive good neighbor tactics. The community will dictate how the brand will show up and where.
// Brand loyalty programs should deepen the relationship you have with your consumers, not just providing periodic discounts. Take your loyalty programming from transactional to relationship-driven.
// Once you deepen the relationship with the consumer, you can provide other ways to reward them for their loyalty like early access programming, surprise and delight moments and more.
// New ideas and innovation can come from listening directly to your consumers' wants and needs.
Connect with Jessica: LinkedIn
Follow along with Dig Inn: Website / Instagram
Connect with Ally: LinkedIn / Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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The POSSIBLE 2025 conference series continues with Stephanie Lawrence-Shartrand from Nextdoor. With over 20 years of experience in digital media, strategy, and customer success, Stephanie is a passionate leader and advocate for the power of online communities and social networks. Stephanie joins Ally and I to share her strategies for building strong, lasting professional relationships, including how she’s created her own personal Board of Advisors.
Key Takeaways:
// Build your own personal Board of Advisors. Made up of your best friends, past coworkers and mentors – these are the people you gut check career moves with, ask for help navigating difficult situations and help elevate your skill set.
// Relationships require persistence and thriving in the uncomfortable. If you only reach out when you want something, people remember that. People will remember how you made them feel.
// Don’t undersell the value of in person connection and conversation opportunities – whether it be a 5 minute check-in or 30 minute coffee chat.
// Professional confidence comes from believing in yourself and channeling your insecurities into opportunities for growth.
Connect with Stephanie: LinkedIn
Follow along with Nextdoor: Website / Instagram
Connect with Ally: LinkedIn / Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We discuss the serialized content approach Michael and his team are taking at NowThis and how it’s paving the way for brand loyalty with Gen-Z females. Additionally, we explore the evolving role of brand integrations in a crowded landscape and how brands can authentically embed themselves into cultural conversations.
Key Takeaways:
// Niche is the new mainstream. There’s heavy competition in the attention economy and your brand can stand out by identifying niches. Once you have fans, community and trust - you can convert short-term audiences to long-term fans.
// Short-form, repeatable formats with full story arcs is what Gen-Z is craving out of their content. Audiences want consistency and to know what to expect.
// Gen-Z doesn’t hate advertisements. They hate crappy advertisements. Content needs to be as authentic and real as possible by speaking their language and giving them what they want.
// Manufacturing virality is difficult to promise as a part of any campaign. Virality comes from taste, knowing what your audience wants and a consistent approach to authenticity. Learn more about NowThis: Instagram | TikTok
Connect with Michael: LinkedIn | InstagramConnect with Ally: LinkedIn | Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning and networking. Ally and I were lucky to attend several interactive sessions and masterclass conversations that fostered meaningful connections among industry leaders and innovators. In this first episode of the series, we discuss our experience at POSSIBLE 2025, along with our three strategies to watch moving into the second half of this year.
Key Takeaways:
// Serial content is the new brand loyalty. Consumers crave consistency. Brands should be thinking like creators or showrunners.
// Creators are the new media channels. “In today’s marketing landscape, creator partnerships aren’t an add-on—they’re the channel. Especially when they’re authentic fans of the product.”
// AI influencers are on the rise - but humans still matter, for now. It’s likely we’ll have trouble identifying the difference within the next 18 months.
// Unlock the many to many model with creative. “Creativity is the superpower that cuts through. Creativity makes the conversion happen.”
// Get behind the content that works and get out of the content that doesn’t. Focusing on differentiating through awareness, engagement and demand to help create desire at scale.
Connect with Ally: LinkedIn | Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding the right next step is more about mission than job titles.
Key Takeaways:
// Connected insights aren’t just a buzzword — they’re a system for improving creative, product, and brand performance with real-time consumer input.
// AI is not replacing marketers—it’s enhancing our ability to make smarter, faster, insight-driven decisions.
// If you’re out of work, you’re not alone — Nataly shares a powerful framework for finding clarity in the in-between.
The State of Creative Effectiveness Report: HERE
Learn more about Zappi: Website | NewsletterConnect with Nataly: LinkedIn | Brand Global, Adapt Local (Book) | Find Meaningful Work (Guide)
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Bonus: If you’ve ever dreamed of turning a personal story into a product — this episode is for you. I’m joined by Kristan Kelly, CEO and founder of Shade Rayz Sunscreen: a mission-driven brand born from her journey as a breast cancer survivor and Latina entrepreneur. In this mentorship-focused conversation, Kristan shares the real story of building her company from the ground up, how she tapped into her local community for early support, the marketing strategies that have worked, and the mindset shifts that help first-time founders succeed.
Key Takeaways:
// How to turn a personal journey into a product and brand with purpose
- // The early decisions that shaped Shade Rayz Sunscreen’s success
- // How Kristan approached building brand identity and messaging (luxury + water safety + everyday use)
- // The power of leveraging your school and local community for support and connections
- // Tips for how to make the ask when building your network
- // Encouragement for women and young entrepreneurs breaking into wellness and consumer products
Learn more about Shade Rayz: Website | Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s biggest milestones—from weddings to new parenthood—while building trust and brand loyalty beyond the moment. She also shares what’s working across Instagram, TikTok, and Pinterest right now, how to stay relevant without chasing every trend, and the relationship between social and search.
Key Takeaways:
// A behind-the-scenes look at The Bump’s content strategy and how they balance emotion, utility, and trend
// Holley’s approach to stepping into new audiences with empathy and research (especially when she’s not the target demo)
// Why evergreen content still matters—and how to pair it with timely trends
// What’s performing best across Instagram, TikTok, and Pinterest in 2025
// How social strategy can complement search behavior and drive traffic beyond the algorithm
Connect with Holley: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling.
Key Takeaways:
// Great content doesn’t happen by accident — it’s built through a clear system.
// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.
// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.
// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.
Connect with Ally: LinkedIn | Instagram
Connect with Rob: LinkedIn | Tik Tok
Download the Content Planning System from Melanie Deziel: Download Now
Attend Digital Summit Near You: Conference Website
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In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today’s landscape.
Key Takeaways:
// Why forward-thinking brands see creators as full-scale businesses, not influencers
// What signals to look for when vetting creators for partnerships
// How creators with strong email lists offer unique value to brands
// One simple way creators can become more valuable brand partners
Connect with Lauren: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans.
Key Takeaways:
// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.
// The one thing every podcaster should be doing to consistently grow their audience.
// How to position your podcast at the top of your funnel—and use it to drive real conversions.
// Simple titling and description tips that can boost your discoverability.
// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.
// Kylee’s advice for corporate marketers who want to go out on their own.
Connect with Kylee: LinkedIn
Listen to Kylee's Podcast: My Episode Here!
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she’s shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.
Key Takeaways:
// What it really means to be customer-obsessed—and how to build that mindset into your brand’s DNA
// The evolving role of experiential and in-person activations in retail marketing
// Skills marketers need to execute memorable IRL brand experiences
// Common traps brands fall into when trying (and failing) to be consumer-first
// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industry
Connect with Paige: LinkedIn
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In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.
Key Takeaways:
// How to craft retail communications strategies that actually drive customer engagement and sales
// The storytelling elements that matter most in merchandising and product launches
// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results
// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape
// Skills every communicator needs to thrive in today’s fast-moving retail world
Connect with Kamara: LinkedIn
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What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated power of organic partnerships, and how to build content strategies that resonate in a noisy market.
Key Takeaways:
// How to measure what actually matters in podcast and content partnerships.
// Why putting a human face to your brand is essential for audience connection and content performance.
// The biggest mistakes brands make when working with creators—and how to avoid them from the start.
// How to align partnership goals with outcomes that match your brand's stage and strategy.
// Why video matters in podcasting today, and how to use platforms like YouTube for visibility and discovery.
// How to build better relationships with media partners by treating them like people—not just placement opportunities.
Resources from HubSpot:
The State of Marketing in 2025
The Power of Partnerships + Innovation
Connect with Carly: LinkedIn
Learn More About HubSpot: Website
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In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitch yourself (even when you’re scared), the value of taking risks early, and how to constantly reassess what you actually want. If you’re feeling stuck, uncertain, or just in need of some honest perspective on what it means to build a fulfilling, self-made career—this one’s for you.
Key Takeaways:
// Why taking risks early in your career can pay off in unexpected ways
// The power of pitching yourself—and how to do it with confidence
// What it really means to grow your skills outside of a traditional career path
// How to build lasting relationships without expecting instant returns
// Why self-awareness and reflection should be part of your career strategy
// How side projects (like a podcast!) can turn into major career opportunities
// How to own your story—even when it’s still being written
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In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space.
Key Takeaways:
// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation
// Why your brand voice is your first (and most important) impression
// The key elements of crafting a bold and authentic identity that connects with today’s consumer
// How to create content that educates and entertains in a regulated industry
// Why standing for something real gives your brand staying power
// How to balance storytelling with compliance and still be creative
// Lucas’ advice for launching a disruptive brand in 2025 and beyond
Connect with Lucas: LinkedIn
Learn more about Wonderbelly: Website | LinkedIn
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BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.
This episode is in partnership with Popular Pays by Lightricks.
Key Takeaways:
// The difference between an influencer campaign that drives ROI vs. one that falls flat
// Common mistakes brands make when working with creators (and how to avoid them)
// Creative ways to collaborate with influencers beyond sponsored posts
// Tips for streamlining creator partnerships using a platform like Popular Pays
// How SafeCollab helps mitigate the biggest risks in the influencer marketing process
Connect with Theresa: LinkedIn
Learn more about Popular Pays: Website | LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People, to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, communicate your value, and attract opportunities long before you need them. Kelly also shares what’s working right now for candidates landing interviews and how to use platforms like LinkedIn more intentionally.
→ Want more? We’re hosting a live webinar on April 23rd at 1pm EST on A Recruiter's Guide to Standing Out in a Crowded Job Market—from elevator pitches to personal positioning. Sign up for the interest list here: https://bit.ly/webinar-april-2025
Key Takeaways:
// What to send recruiters in your initial outreach (title, scope, salary, portfolio, and more)
// How to move beyond the “I’d love to pick your brain” message and create genuine value
// Why managing your expectations with online networking is key to avoiding burnout
// Creative ways to build relationships with recruiters before you need a job
// Quick-fire tips for resumes and LinkedIn profiles to make yourself more discoverable
// How to build your personal brand so the right opportunities come to you
Connect with Kelly: LinkedIn | Instagram
Learn more about Creative People: Website | Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list
How do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today’s crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact.
Key Takeaways:
// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People’s DNA.
// Beyond the Feed – FP Movement’s approach to influencer marketing that actually drives conversation and ROI.
// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.
Connect with Courtney: LinkedIn | Instagram
Learn more about FP Movement: Website | Events Calendar | Run Day in Your City
The Corner Nordstrom Pop-Up (through April 27, 2025)
FP Movement Studios:
- Austin
- Chicago
- New York
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can use today.
Key Takeaways:
// Networking starts before the connection request. Engage with people’s content to get on their radar before reaching out.
// Make your outreach personal. Reference something specific to show genuine interest.
// Your network is your greatest asset. Whether you’re in a 9-5 or self-employed, exposure is everything.
// Focus on building relationships, not transactions. Offer value and be intentional with your connections.
// Challenge: Take 3 small networking actions this week!
Creative People’s LinkedIn Networking Framework: See the video
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Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone.
In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out.
We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how to network without feeling cringe.
Whether you’re exploring freelance, looking for a full-time role, or somewhere in between, this conversation is full of honest advice to help you take your next career step—without losing your sanity.
Key Takeaways:
// Freelancing vs. Full-Time: The realities of balancing both and how to navigate career uncertainty.
// How to charge appropriately and manage client expectations.
// Trends in hiring and advice for marketing professionals.
// How to position yourself for freelance work or full-time roles.
// Overcoming self-doubt, staying adaptable, and keeping doors open.
Connect with Ashley: LinkedIn
Visit Ashley’s Website: Website
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations.
In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and sales. Plus, her best advice for marketers who want to build disruptive brands that stand out.
Key Takeaways:
// How paying attention to what consumers are saying can drive engagement, product innovation, and brand loyalty (social listening)
// DUDE Wipes’ approach to influencer marketing—why it works and how they measure ROI
// How hyper-focusing on customer needs and requests can spark product innovation and better brand communication
// The power of PR and events—how strategic partnerships can drive massive brand awareness
// How to build a disruptive brand that stands out in a crowded market
Connect with Katelynn: LinkedIn
Learn more about DUDE Wipes: Website
Follow DUDE Wipes.: Instagram | Tik Tok | LinkedIn
AD Explore Popular Pays
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.
From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on every step of the podcasting journey. If you're a brand marketer, entrepreneur, or content creator looking to add podcasting to your strategy, this episode is packed with actionable takeaways to get you started—before you even buy a mic.
Key Takeaways:
// Why podcasting builds deeper brand engagement than social media or email
// The biggest roadblocks brands face when starting a podcast—and how to overcome them
// SEO best practices for podcast discoverability
Connect with Brad: LinkedIn
Learn more about Brad’s business.: Website
Watch or listen to Brad’s podcast: Made by Varsity
Get Brad’s gear list: https://madebyvarsity.kit.com/podcast
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to show you how.
Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate your goals to leadership, and why becoming a problem solver is the key to career growth.
Whether you’re looking to get promoted, switch industries, or simply be more intentional in your professional journey, this episode is packed with actionable advice to help you get there.
Key Takeaways:
// The three-part framework for building a strong personal brand
// How to clearly communicate your goals to your boss or leadership team
// How to boost your confidence and become your own best advocate
Connect with Sheena: LinkedIn
Learn more about Sheena’s coaching.: Website
Listen to Sheena’s previous MHH episode: Do These Things to Beat Imposter Syndrome
Popular Pays' SafeCollab Tool - Less manual digging, fewer headaches, and way more peace of mind. Check it out at PopularPays.com!
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?
This week, we’re sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ brands—so what’s their secret? Kyle shares the exact strategies that helped them scale, plus his best career advice for standing out in a fast-moving company.
Key Takeaways:
// The key to scaling a content-driven brand while maintaining trust
// How to write emails people actually want to open
// Why podcasting isn’t for every brand—and what to do instead
// How to build community through content (plus, the difference between audience and community)
// The power of “collecting the dots before connecting the dots” in your career
Connect with Kyle: LinkedIn
Learn more about Morning Brew Inc.: Website
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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BONUS Episode: Let’s talk about money—because let’s be real, balancing student loans, saving for the future, and actually enjoying life can feel overwhelming. That’s why we’re bringing you a special finance episode with Certified Financial Planner® Mike Quattrochi, a millennial leader who’s helping young professionals build financial wellness without the stress.
In this episode, Mike breaks down the biggest financial mistakes young professionals make (and how to avoid them), why employer benefits are your secret weapon, and how to start small with savings and investing without feeling like you’re sacrificing everything fun.
Key Takeaways:
// Learn how to balance saving, spending, and investing so you can enjoy life and build wealth.
// Discover common mistakes people make when managing debt and how to tackle yours strategically.
// Mike explains why you should never leave matching contributions on the table and what other workplace perks you should be taking advantage of.
// Whether it’s savings, investing, or debt repayment, learn simple ways to start now and build momentum over time.
// Mike shares key financial and career strategies to help you level up in both money and leadership.
Connect with Mike: LinkedIn
Learn more about Mike’s firm: Website
Special thanks to Marlon Gordon and NxtGen Network for the studio space
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience.
Brie shares insights on common branding mistakes, the importance of defining your "why," and why real stories and real people drive the best engagement. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable takeaways to help you level up your marketing.
Key Takeaways:
// The biggest mistakes small businesses make in branding and social media—and how to avoid them
// How to balance messaging and design to build a strong, authentic brand
// Why trying to be everywhere on social media can hurt your brand
// The secret to creating content that truly connects with your audience
// How to evolve your content strategy as your business grows
// Brie's #1 piece of career advice for marketers and entrepreneurs
Connect with Brie:LinkedIn
See Brie’s Work:Everva Systems +The Kraft Co.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that’s not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she’s used to introduce Whiny Baby to the market, and how she fosters connection both online and in person.
We also explore the concept of “connection-based consumption” and why community is at the heart of Whiny Baby’s mission. Whether you’re a wine lover, a brand builder, or someone passionate about creating meaningful experiences, this episode is packed with insights on standing out in a crowded market and keeping your audience engaged.
Key Takeaways:
// How Jess’s media and marketing background shaped her approach to building Whiny Baby, plus her experience building her own brand as a Gen Zer
// The most effective strategies for launching a new brand in a competitive industry
// The role of brand community in Whiny Baby’s success
// Why fostering connection-based consumption is key to the brand’s mission
// How digital marketing and content keep Whiny Baby top of mind for consumers
// Ways to engage your audience between purchases and create a lasting brand experience
Learn more about Whiny Baby: Website
Follow Whiny Baby: Instagram
Connect with Jess: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can’t afford to miss, and Jamie’s top advice for anyone ready to take the leap into entrepreneurship. Whether you’re dreaming of starting your own side hustle or leveling up your business, this conversation is packed with actionable tips, insights, and inspiration.
Key Takeaways:
// Jamie’s story of transitioning from a corporate marketing manager to founding Brand Bosses.
// Tips for creating a cohesive brand across digital and traditional platforms.
// Jamie’s insights into the most impactful trends for businesses in the next few years.
// How to identify your purpose, niche, and target audience.
// Advice for anyone considering the leap into starting their own business.
Learn more about Brand Bosses: Website
Connect with Jamie: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials’ strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how humor can transform your marketing strategy, increase engagement, and help your brand stand out in the crowded digital landscape.
Key Takeaways:
// Scaling Social Media: Learn how Aidan grew The Marketing Millennials' following from 250k to 1.2M.
// Humor as a Tool: Discover why humor is crucial for increasing brand retention and recall.
// Email Marketing Success: Gain insights on crafting email campaigns that convert.
// Building a Business: Hear about Aidan’s transition from corporate to founder and his advice for aspiring entrepreneurs.
Connect with Aidan: LinkedIn
Follow Aidan: Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a website that tell a clear, compelling story.
Key Takeaways:
// Understand why stories resonate deeply with customers.
// Learn how clear messaging increases engagement and sales.
// Discover the key elements of a website that drive action.
// Identify and avoid common pitfalls in brand messaging.
Connect with Dr. J.J. Peterson: LinkedIn
Learn more about StoryBrand: Website
Read Building a StoryBrand: Amazon
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In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey.
Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a fast-evolving industry.
Key Takeaways:
// Mastering Copywriting: Consistent, well-crafted copy is essential for effective communication and brand alignment.
// Building Genuine Relationships: Strong professional connections can open doors and drive long-term success.
// Humanizing Brand Interactions: Personal engagement on social media builds trust and community.
// Embracing Adaptability: Flexibility and openness to change are crucial in a rapidly evolving marketing landscape.
// Proactive Problem-Solving: Anticipating changes and preparing in advance helps navigate industry shifts smoothly.
Read more on this topic via the MHH blog: HERE
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In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the industry, with lessons from her remarkable journey.
Key Takeaways:
// Underpriced Attention: Learn what this term means in today’s marketing landscape and how to leverage it for impactful growth.
// Storytelling Strategies: Discover how storytelling can elevate your brand and ensure your content resonates with your audience.
// Emerging Trends: Insights on AI and what excites Avery most about the future of marketing.
// Platform Prioritization: Tips on choosing the right social media platforms and allocating resources wisely.
// Career Advice for Marketers: Avery’s guidance on staying ahead of industry trends and accelerating your career in marketing.
// Personal Insights: Behind-the-scenes of Avery’s career journey, lessons learned, and how she balances milestones with ongoing innovation.
Connect with Avery: LinkedIn
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025.
We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with personal passions like yoga and gardening, and Rachel’s advice for excelling in social media and brand marketing.
Whether you’re a seasoned marketer or just starting in social media, this conversation is packed with insights to level up your strategy.
Key Takeaways:
// Social Media Non-Negotiables: Rachel’s top principles for impactful content creation.
// Future Trends: Predictions for the content formats and strategies that will thrive in 2025.
// Engaging Content Strategies: Pro advice on writing compelling hooks, voice-over scripts, and short-form video editing.
// Tips for Effective Remote Work: Strategies for staying productive and connected while working remotely.
// Work-Life Balance: Why pursuing outside passions enhances professional success and personal fulfillment.
Connect with Rachel: LinkedIn
Follow Lonely Planet: Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal’s recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends for 2025 to leveraging her fashion background for social strategy, Grace reveals practical tips for building a brand presence and staying inspired. Whether you’re managing a side hustle, navigating legacy branding, or rethinking your approach to social, this conversation is packed with actionable advice.
Key Takeaways:
// Leveraging Career Overlaps: How experiences in different industries—like fashion and social media—can complement and enrich each other.
// Social Media Reboots: Insights into the goals, challenges, and opportunities of revamping social media for a legacy fintech brand.
// Surprise and Delight: The power of creative, customer-centric content and how to measure its impact.
// Balancing Side Hustles and Full-Time Roles: Practical advice for managing time, expectations, and priorities when juggling multiple commitments.
// Content That Converts: The questions brands need to ask themselves to create meaningful and effective social media content.
// Trends for 2025: The social media strategies and shifts that Grace is most excited to embrace in the year ahead.
// Warm Outreach Framework: Proven tips for building authentic connections and engaging audiences on social platforms.
Connect with Grace: LinkedIn
Follow PayPal: Instagram
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship.
Key Takeaways:
- Gratitude Practice: Discover my recent 3x3 gratitude practice and how it’s helping me stay grounded during the chaos of the holiday season.
- Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your network, and develop the expertise needed to pivot into a new industry.
- Gaining Experience: The power of freelancing and raising your hand for new opportunities. Plus, leveraging your current role to build relevant skills and experimenting to grow.
- Navigating Promotions: How to embrace a promotion with gratitude while preparing for new challenges. Skills to develop, leaning on mentors, and how to align with your leadership for support.
- Balancing It All: My honest approach to juggling entrepreneurship, consulting, and podcasts, including time-blocking, sleep, and fueling your energy.
- Pandemic’s Impact on Social Media: How COVID-19 reshaped social media marketing and why community and human connection are more vital than ever.
Thank you to YOU for being a part of this incredible journey.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond.
Key Takeaways:
// Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO’s “new gold standard” positioning.
// Leveraging Storytelling: Explore how Tom Holland’s personal journey with sobriety drives authentic consumer connections and sets BERO apart.
// Marketing Strategy: Jackie breaks down BERO’s integrated approach across social media and NYC events like The Corner Store.
// Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category.
// Career Reflections: Jackie shares what she wishes she’d known earlier in her marketing career.
Connect with Jackie: LinkedIn
Follow BERO: Instagram | TikTok | Twitter | LinkedIn
This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover how Taylor ensures campaigns resonate with audiences and what emerging trends will shape the industry in 2025.
Key Takeaways:
// Building a Career in Influencer Marketing - Taylor shares her journey and advice for those aiming to excel in brand marketing and influencer strategy.
// Secrets to Authentic Campaigns - Learn the strategies Taylor uses to keep influencer campaigns engaging and authentic, even as the space grows more competitive.
// Holiday Campaign Planning - Get insights into how Taylor approaches holiday campaigns with influencers, including unique tactics to create memorable, festive content.
// The Future of Influencer Marketing - Taylor's predictions for 2025, including emerging trends and shifts in influencer engagement that brands should prepare for now.
// Career Wisdom - Taylor reflects on lessons learned throughout her career and shares advice she wishes she’d known earlier.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
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Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour.
Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email newsletter, and the Open Jobs LinkedIn group to help you learn about new roles.
Plus, find out what’s been in their glass lately and how the spirit of MHH will continue to grow with your career and marketing in mind!
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
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Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees shaping the future.
Plus, get actionable tips for creating high-impact campaigns.
What You'll Learn:
- Career-Building Moments: Key experiences that shaped N’Yaisha’s journey from intern to leading social media at Uber.
- Driving Impact Through Organic Social: How N’Yaisha leveraged organic strategies to generate $1.2M in first-week sales for Milk Makeup, among other wins.
- Future Trends in Social Media: What’s on the horizon for 2025 and how brands can stay competitive in a changing social landscape.
- Innovative Campaigns at Uber: Insights into developing engaging content series like “One Minute With” and “What’s In Your Bag” to build community and drive engagement.
- Budget-Friendly Influencer Strategies: Creative tactics for social media leaders working with limited budgets to still make a big impact.
- Career Wisdom: The key lessons N’Yaisha wishes she knew earlier in her career and her advice for aspiring social media leaders.
Related Episodes:
- TikTok 101: How to Build an Engaged Audience w/ Zaria Parvez of Duolingo
- Getting Silly on Social Media w/ Jack Hailey of Chili’s
Connect with N’Yaisha: LinkedIn
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Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download our FREE Dream Career Game Plan Resource: Download now
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh perspective on building a standout brand with purpose.
What You'll Learn:
- Career Growth Tips – Essential skills that help young professionals succeed in leadership and career.
- Standing Out in Hiring – What Scout values in new hires and how professionals can shine in today’s competitive market.
- The Non-Alc Market – Challenges and advantages of building a brand in the rapidly growing non-alcoholic space.
- Effective Marketing Channels – Which platforms are proving most impactful for De Soi’s brand growth.
- Storytelling for Impact – How De Soi’s messaging prioritizes authentic and memorable storytelling for deeper customer connections.
Related Episodes:
- 360 Brand Marketing Tactics that Work w/ Amruta Vyas of De Soi
- Career Advice I’d Wish I’d Known w/ Cassie Tucker of Marketing Happy Hour
- How to Stand Out: Career Advice w/ Brandon Rhodes of Disney
Connect with Scout: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
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In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you’re in retail or PR, this episode is packed with actionable tips and industry expertise.
What you'll learn:
- Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values.
- Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection.
- PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success.
- The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward.
- Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition.
- Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency
- Career Growth in PR: Kamara’s path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry.
Related Episodes:
- PR 101: Set Yourself Apart w/ Alice Hampton
- Brand Communications 101 w/ Kate Haldy
- Stories with Impact: How to Land Press Placements w/ Emmy Liederman
Connect with Kamara: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward, and build a fulfilling path in marketing.
Cassie opens up about the challenges she’s faced in 2024 and how these experiences led to a powerful exercise in reflection. Whether you’re starting out, making a career shift, or just looking for a new perspective, tune in for practical advice and takeaways to apply on your own journey.
What You'll Learn:
- Aligning with Your Values: Cassie shares how saying yes to work that aligns with your core values creates a foundation for a fulfilling career. Learn why choosing clients, projects, and partners intentionally can make a huge difference.
- Building Relationships that Matter: How genuine, invested relationships are the cornerstone of a successful career. Cassie discusses the importance of asking questions, celebrating others, and maintaining connections that go beyond networking.
- Becoming a Resourceful Problem-Solver: Cassie talks about the power of tackling challenges independently before seeking help, a practice that has built her confidence and demonstrated her resourcefulness to leaders.
- Staying Humble and Always Learning: Learn how a humble attitude keeps you open to continuous growth, and why it’s essential in a constantly evolving industry like marketing.
Connect with Cassie: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
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Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz:
In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.
Here's a peek at what we cover in this episode:
[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role.
[00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand.
[00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole.
[00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams.
[00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Deven's episode:
Brand Communications 101 | Kate Haldy of Anthropologie
Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
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NEW: Download the Dream Career Game Plan!
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Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com
Connect with Deven: LinkedIn | Instagram | TikTok | Twitter
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants.
Brandon brings unique insights into career growth, leadership development, and skill-building for young professionals. Whether you're just starting your career or looking to take it to the next level, this episode is packed with actionable advice!
What You’ll Learn:
- Career Journey: How Brandon transitioned from hospitality to becoming a leader in Disney Programs.
- Leadership Skills: The essential qualities young professionals need to cultivate to become effective leaders.
- Career Patience vs. Proactivity: How to balance being proactive in career development while remaining patient with your growth.
- Overcoming Early Career Challenges: Common obstacles and practical strategies to overcome them.
- Continuous Skill Development: Tips for growing your skills outside of formal training programs.
- Managing Stress & Burnout: Practical advice for avoiding burnout in high-pressure environments.
Connect with Brandon: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team uses social media to engage guests both online and offline.
What You’ll Learn:
- How to create content that resonates with new visitors and long-time fans of the park.
- The strategy behind keeping guests engaged between visits through social media.
- A behind-the-scenes look at preparing for major events like Howl-O-Scream, especially during the busy "spooky season."
- Insights on how influencers play a role in boosting park events.
- How Howard’s team stays organized, managing communication across PR, marketing, and content creation departments.
- His advice for staying ahead of social media trends and keeping content fresh.
- Valuable lessons Howard wishes he had known earlier in his content creation career.
Connect with Howard: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more!
Meet Our Guest, Giselle Huasipoma:
Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech.With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina.She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise.
Connect with Giselle: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
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--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena and Cassie discuss the impact of imposter syndrome in your career journey, and practical strategies to overcome it.
About Sheena: Sheena Hakimian is the Director of Digital Marketing at Condé Nast, a Certified Life & Career Coach, and a travel enthusiast.At Condé Nast, she leads the team of leaders who are driving subscription acquisition strategy across The New Yorker, Vanity Fair, WIRED, and Bon Appétit. As a coach, she is on a mission to help professionals strengthen their mindset and build confidence so they can grow in their careers. She shares actionable tips and exercises on LinkedIn, in her "One Step Closer" newsletter, and through free resources on her website.
Connect with Sheena: LinkedIn | Instagram | Newsletter
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing strategy and key areas of opportunity.
Here's a peek at what we cover in this episode:
[00:03:06] - Amruta shares her background in sales and performance marketing, and reveals how that analytics-focused career start has helped shape her 360 view of brand marketing.
[00:14:40] - Amruta explains how De Soi balances retention and acquisition in their marketing funnel, and walks us through the importance of novelty in marketing touchpoints (like email) to keep consumers engaged in the brand story.
[00:18:47] - Amruta gives us her perspective on how the influencer marketing landscape has changed over the years, and how having brand founders incredibly involved with the community cultivates brand love. She also gives us a behind the scenes look at lifestyle events and identifies growth opportunities for the brand in retail marketing and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Amruta's episode:
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
Marketing a New Category | Brianda Gonzalez of The New Bar
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Amruta: LinkedIn | Instagram
Follow along with De Soi on Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Alternate title: Why LinkedIn is the BEST!
This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her best advice for candidates in today's job market.
Here's a peek at what we cover in this episode:
[00:04:04] - Kelly walks us through her background in creative services and merchandising and her transition into working for Creative People. She also shares encouragement for those looking to make career pivots and explains how you can employ AI tools and LinkedIn to propel your journey.
[00:11:32] - Kelly explains how building a personal brand can grow and develop your career, and the key relationships that can be created in the process. She also shares how to optimize your LinkedIn profile and tips for posting on the platform.
[00:19:16] - Kelly dives into her thoughts on LinkedIn networking, and gives her best advice for those looking for new roles in the job market today.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kelly's episode:
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Job Seeking Tips Straight From HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kelly: LinkedIn | Instagram
Follow along with Creative People: LinkedIn | Instagram | creativepeopleinc.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media.
Here's a peek at what we cover in this episode:
[00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson)
[00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first.
[00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice.
(Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality)
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Katherine's episode:
Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's
Leaning In To Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Katherine: LinkedIn | Instagram
Follow along with ŌURA: Instagram | TikTok | Facebook
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Youth to the People, and making a real impact in the industry. She then walks us through her journey taking the leap to build her own beauty brand, Soft Rows, and shares how her team is thinking about their authentic marketing strategy both pre- and post-launch, working to become a true community-led brand.
Here's a peek at what we cover in this episode:
[00:04:44] - Quani walks us through her experience from physical therapy to content creation and writing, eventually transforming her passion for inclusivity in the beauty space into a role consulting for and working with incredible brands like Youth to the People. She also shares the brand story behind her new beauty brand, Soft Rows.
[00:20:30] - Quani shares how her team at Soft Rows is thinking about their messaging and authentic marketing strategy pre- and post-launch, and how they're infusing community into the core of the brand.
[00:31:58] - Quani explains how building her brand in public and being present in every stage is allowing Soft Rows to truly thrive ahead of their launch.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Quani's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Quani: LinkedIn | Instagram | Founder's Newsletter
Follow along with Soft Rows: Instagram | TikTok | softrows.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that has now expanded to 7 states!). In this episode, Esther and Cassie chat through the essentials for restaurant marketing on a local and national level (including Esther's tried and true "hourglass strategy"), and how infusing hospitality into your brand can make a huge impact with your ideal consumer.
About Esther + Hawkers Asian Street Food: Esther McIlvain is the Vice President of Marketing & Communications at Hawkers Asian Street Food, a restaurant concept serving authentic Asian street food in an experience-driven environment, with a focus on small, shared plates. Headquartered in Orlando, Fla., Esther oversees all aspects of marketing, brand, social media, and public relations for 15 restaurant locations spanning seven states. After graduating from the University of Florida with a B.S. in Public Relations, Esther continued her career in publicity working with top brands and personalities like Andrew Zimmern, Guy Fieri, Thomas Keller, Cholula, Del Frisco’s, and more. Her passion for storytelling led her to represent clients spanning several industries including restaurants, CPG, destinations, and personalities, before beginning her journey at Hawkers in 2018. Hawkers Asian Street Food has been named an eight-time Inc. 5000 winner, one of Central Florida’s fastest-growing businesses, and is among Central Florida’s top 100 privately held companies. Hawkers also received its first Michelin Guide Recommendation in 2022 and has maintained the esteemed honor ever since. In addition to leading brand at Hawkers, Esther is also an active board member for the Central Florida Zoo & Botanical Gardens.
Connect with Esther on LinkedIn
Follow along with Hawkers Asian Street Food: Instagram | Facebook
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!). In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationships and in partnerships for the brand, and her predictions for the future of PR as we inch closer to 2025.
Here's a peek at what we cover in this episode:
[00:02:59] - Jennie walks us through her career journey thus far, starting at Bravo as a publicity intern, working her way into influencer marketing with Tarte, and landing ultimately at her current company, a major beauty brand. She also shares her best tips for gaining a mentor, and how to navigate that mentor-mentee relationship long term.
[00:12:32] - Jennie shares a peek into the role she currently holds and her day to day tasks, like taking press requests about the brand's products and managing talent relations. She also explains how her team identifies the right celebrities and partners to work with the brand, and why brands should be investing in people-first marketing and building relationships that extend beyond the office.
[00:25:48] - Jennie gives her best advice for people looking to enter the beauty and PR space in today's digital landscape.
[00:32:12] - Jennie shares her predictions for the future of PR and the beauty industry as a whole as we inch closer to 2025!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jennie's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
Brand Communications 101 | Kate Haldy of Anthropologie
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jennie on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country.
Here's a peek at what we cover in this episode:
[00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond).
[00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store.
[00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore].
[00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Elle's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Elle on LinkedIn
Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to SEO Expert Nathaniel Miller. In this episode, Nathaniel walks us through his unique transition from large format printer technician to digital marketer, his unique approach to building digital campaigns, and how marketing professionals can step up their brand's SEO game across channels.
About Nathaniel, in his own words: With over 9 years of passion-fueled experience in digital marketing and event management, I've honed my craft to deliver tangible results. From boosting lead-gen to orchestrating demand-gen activities, I've been the driving force behind SEM campaigns that have propelled customer growth by a staggering 250%. My journey has been marked by a relentless pursuit of excellence, consistently exceeding expectations and setting new benchmarks in the digital landscape.
Currently, I proudly serve as the Director of Marketing for HarvestIQ, a SaaS powerhouse revolutionizing revenue tracking and insurance solutions for farmers and farm advisors. In this role, I've spearheaded innovative marketing initiatives, leveraging cutting-edge strategies to drive user engagement and accelerate business growth. My commitment to innovation and adaptability has enabled me to navigate diverse industries, from the tech-forward realms of Agtech and Fintech to the dynamic landscape of Insuretech.
Connect with Nathaniel on LinkedIn
Learn more about 3rds: 3rds.co
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels.
Here's a peek at what we cover in this episode:
[00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning their brand in the beauty space 10 years after their launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the "magic" of the brand.
[00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of balm dot com, retail store openings, Glossier's You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points.
[00:13:28] - Kiki gives us a peek into Glossier's product marketing strategy, including the product launch process, and shares what's coming up for Glossier (hello, Australia!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kewanna's episode:
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
Brand Communications 101 | Kate Haldy of Anthropologie
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kewanna: LinkedIn | Instagram
Learn more about Glossier: Instagram | TikTok | YouTube | LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!).
Here's a peek at what we cover in this episode:
[00:02:20] - Payge walks us through her background in PR and the shift she made into social media, her time working at BUXOM Cosmetics and eventually moving over to the amika team. She then shares a look at her current responsibilities in helping to translate amika's brand story and messaging across all channels and foster community engagement among fans of the brand, and explains her current team structure (see how you can join here!).
[00:10:20] - Payge shares a few standout examples of brilliant storytelling through recent brand moments and gives marketers the advice to "stop thinking like brands and start thinking like humans" in order to nurture an emotional connection with their consumers. She then explains how clear messaging that extends beyond the product(s) a brand offers can build loyalty and longevity.
[00:30:10] - Payge shares her best tips for content creation, dives into the importance of educational content that builds brand equity, and explains how leaning on cross functional team members to tell the brand's unique story in an easily digestible way has been key in their social media strategy success.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Payge's episode:
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
Evolving Your Brand Over Time | Matt Prince of Taco Bell
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Payge: Instagram | LinkedIn
Learn more about amika: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy. She shares how to optimize your profile on Pinterest, perfect keyword rich descriptions, create content that will perform best on the platform, and provides a real-life example of her work with Sephora at Kohl's on Pinterest.
Resources mentioned: Pinterest Academy | Pinterest Creators
About Jessica: Jessica is a dynamic NYC-based travel and beauty creator known for her work with Traveling with Jessica, where she combines her professional editorial and marketing experience to develop captivating content for brands like Pinterest, Zola, Disney, Destination Toronto, Sephora, and more. She aims to spark curiosity, creativity, and self-expression — inviting audiences on Pinterest, TikTok, YouTube, and Instagram to join her at the crossroads of travel, beauty, and storytelling.
Connect with Jessica: Pinterest | Instagram | YouTube | TikTok | LinkedIn | travelingwithjessica.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEARS of the Marketing Happy Hour podcast with a fun game of "this or that."
Thank you again to our NYC event sponsors: Creative People, 99designs by Vista, ILIA Beauty, The New Bar, Lemon Perfect, and MyMuse.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed this episode:
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
How to Find a Mentor | Matthew Miller of Orlando Informer
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences on social through storytelling, progressing in your career, and more!
About Alex, in her own words: I'm Alexandra Psaros, a versatile marketing professional specializing in digital strategy and brand development. With a proven track record in managing integrated campaigns and enhancing online presence for diverse industries, I thrive on blending creativity with analytical insights to drive impactful results. Join me on the podcast as we explore innovative approaches to navigating today's dynamic marketing landscape.
Connect with Alex: Instagram | LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion.
Here's a peek at what we cover in this episode:
[00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee's, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022.
[00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love.
[00:14:40] - Danielle gives us a peek behind the scenes at Notion's influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur.
[00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Danielle's episode:
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Danielle on LinkedIn
Learn more about Notion: Instagram | LinkedIn | Twitter | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.
About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).
Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.
I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.
Connect with Lindsay on Instagram
Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign.
Here's a peek at what we cover in this episode:
[00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese's social, and eventually landing at Verizon. He also explains the positive aspects of an agency career start and reveals the skill he thinks has been the most critical to develop in his career thus far.
[00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon's unique social media strategy that increases brand awareness, engagement, and loyalty - sharing examples of agile and reactive content that performed well and helped ladder up to the brand's overall goal on social media.
[00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team.
[00:28:48] - Gabe shares how Verizon's brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he's worked on at Verizon (like their Super Bowl campaign with Beyoncé).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Gabe's episode:
Evolving Your Brand Over Time | Matt Prince of Taco Bell
Getting Silly on Social Media | Jack Hailey of Chili's
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Gabe on LinkedIn
Learn more about Verizon: Instagram | LinkedIn | TikTok | Facebook
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart (or refresh!) your PR strategy in 2024.
About Jen: Jen Hartmann is the founder of NEAT, a boutique PR agency located in Louisville, Kentucky. She holds an MBA from Lindenwood University and has over 9 years of industry experience. She has worked for a variety of agencies managing influencer collaborations, content strategy, email marketing campaigns and events for both startups and Fortune 500 brands in industries such as CPG, fashion, tech and hospitality.
As the founder of NEAT, Jen Hartmann has advised over 290+ brands on positioning themselves in front of the right customers at the right time, through media features, social media campaigns, podcast interviews, influencer collaborations and more.
Connect with Jen + NEAT: LinkedIn | neattheagency.com
Listen in to the Served Neat Podcast
Grab the High Proof PR Deck here! + Use code "MARKETINGHAPPYHOUR" at checkout for 10% off!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren’s is currently present on, and explains why she thinks we’ll be reverting back to still images as the future of social media unfolds.
Here's a peek at what we cover in this episode:
[00:02:48] - Alyssa shares her journey from majoring in accounting to gaining experience in events and social, eventually joining the HIPPEAS Field Marketing team then moving on to Krave Jerky, Owl's Brew, and now Sweet Loren's. She also explains her current day to day responsibilities, including content planning for future launches and managing social, brand partnerships, creators, ambassadors, and more.
[00:06:25] - Alyssa walks us through her favorite projects at the brand - like the strategic launch of seasonal flavors - and explains how the team is able to tell the Sweet Loren's brand story through educational content and selective partnerships.
[00:10:12] - Alyssa gives us a peek into the marketing strategy around Sweet Loren's two newest products, Puff Pastry and Pizza Crust, and how the brand thinks about sharing these products on social.
[00:28:00] - Alyssa dives deeper into the brand's current social media strategy, noting their tried and true post formats and why they're prioritizing TikTok for the rest of this year. She also shares her top tip for each of these platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and her predictions for the future of social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Alyssa's episode:
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Alyssa: Instagram | LinkedIn
Check out Sweet Loren's: Instagram | TikTok | Pinterest | Facebook | sweetlorens.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she's enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in her 15 years of experience, and her best advice for brands and creators when working together on video deliverables.
About Katelyn: Katelyn Rhoades, also known as Social Marketing Queen over on Instagram, is your new social media BFF, host of the Call Her Creator podcast, and CEO of enfluence Marketing Studio. Dedicated to giving your business the spotlight it deserves online, she transforms passions into profit powerhouses through the magic of Social Media Marketing. With 15+ years of expertise, Katelyn's strategies weave storytelling and video marketing to captivate audiences around the world. A skilled communicator, she shares her insights on stages across the nation and has been featured as a Top Instagram Coach for 2024!
Connect with Katelyn: Instagram | enfluencestudio.com | Call Her Creator Podcast
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, through brand collaborations, unique packaging, and letting their company culture shine. She also shares incredible tips for DTC brands looking to make the jump from online to on shelf in retail stores.
Here's a peek at what we cover in this episode:
[00:02:48] - Lauren shares her experience building a strong network on Instagram with CPG (consumer packaged goods) brands and tapping into that network to land her roles as Affiliate Marketing Coordinator at JOJOs Chocolate and TikTok Manager at Ghia prior to consulting and ultimately transitioning into her current full time role at Fishwife.
[00:06:25] - Lauren explains what her day to day tasks look like as Brand Marketing Manager at Fishwife, managing all things social, community, influencer, affiliate, partnerships, content creation, and more. She also shares a peek into some of her favorite brand moments with Fishwife, like the tinned fish renaissance on TikTok and their recent on location IRL event with iconic NYC bakery L'Appartement 4F.
[00:10:12] - Lauren dives deeper into the process of bringing brand collaborations to life, and how Fishwife has a 360 degree approach that ensures they're vetting partners properly and activating across multiple touchpoints. She also walks us through the messaging strategy for brands moving from DTC to retail locations and reveals how strong branding and a loyal community influences retail demand.
[00:28:00] - Lauren shares her perspective on what makes a great company culture, and why Fishwife totally leans in when sharing "life at the brand" on social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Lauren's episode:
Evolving Your Brand Over Time | Matt Prince of Taco Bell
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Lauren on LinkedIn
Check out Fishwife: Instagram | TikTok | eatfishwife.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer.
About Jennie: As a Korean immigrant who moved to Southern California at the age of 12, Jennie Yoon embarked on a path that led her to create Kinn Studio, a modern-heirloom fine jewelry brand in 2017, inspired by a family tragedy in which her family’s heirlooms were robbed from their home. Yoon sought to create her line of timeless pieces in honor of those sacred lost pieces and to create a destination for new, modern heirlooms.
Check out Kinn Studio: Instagram | LinkedIn | TikTok | Pinterest | kinnstudio.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast.
Here's a peek at what you'll hear:
[00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for each social media platform. Listen in to Bri's full length episode here.
[00:06:03] - Jacynth Serrano Rodriguez of Our Place explains her thoughts on organizing your content (shout out to Notion!) and developing effective content calendars. Listen in to Jacynth's full length episode here.
[00:09:38] - Jack Appleby of Future Social dives in to his perspective on popular "unhinged" content and well as the importance of testing trends. Listen in to Jack's full length episode here.
[00:14:05] - Maddie Hinderstein of TLC addresses staying on top of social's ever-changng landscape. Listen in to Maddie's full length episode here.
[00:18:11] - Jack Hailey of Chili's gives us his predictions for the future of social media (hint: get silly with it!). Listen in to Jack's full length episode here.
NYC EVENT WAITLIST!Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.
Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.
Learn more about Hummingbirds: Instagram | LinkedIn | hummingbirds.com
Check out Hummingbirds’ Local Influencer Marketing Guide
Listen to the Local Marketing School Podcast
Connect with Emily on LinkedIn
Connect with Callie on LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode.
Here's what we're diving into:
- Tips for navigating the interview process as a job seeker both in person and over Zoom: the importance of preparation, being presentable and engaged, and showcasing your accomplishments alongside your personality.
- Tips for hiring managers conducting interview processes: the impact of transparency and caring about the talent experience (check out the Alma careers page referenced here), how to navigate assignments, and what to include in your job descriptions to narrow down your applicant pool to the right talent.
- Tips for negotiating an offer from the talent side: what you can negotiate outside of salary, and why backing up any negotiation ask with clear quantitative data is important (check out our recent episode with Tori Dunlap of Her First $100K to learn more).
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- For hiring managers: how to ensure your offer will be accepted!
NYC EVENT WAITLIST!Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
Check out our Job Board - updated weekly!
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Sign up for the Marketing Happy Hour email newsletter!
Other career-focused episodes you'll love if you enjoyed this episode:
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In an ongoing effort to support who we are in and outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate.
About Mike Collier: Mike Collier is originally from Atlanta, GA and has been living in Orlando since 2004. Upon moving to Florida he immediately started work within the Disney College Program and fell in love Disney's superiority in Guest Service, Quality and Entertainment.
In 2006, Mike was selected among the then 65,000 Cast Members to represent Walt Disney World as a Walt Disney World Ambassador - a program started by Walt Disney himself that selects an official representative of the company to the Cast Members, local community and the world.
Mike and his family currently reside in Windermere, FL. His passion for real estate started at an early age and has spurred him to personally buy, sell and invest in various forms of real estate.
Mike leads the Mike Collier Home Team in helping their clients find the BEST property at the BEST price with the BEST protection.
Connect with Mike: Instagram (DM "Guide" for Mike's Home Buying Guide) | YouTube | closetothemagic.com
Resources Mentioned: Bankrate | Nerd Wallet Mortgage Calculator
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop.
Here's a peek at what we cover in this episode:
[00:02:48] - Ellie shares her career journey thus far from graduating in 2020 as a ballet and strategic communications double major to joining a digital marketing agency to gain hands on experience in paid social, paid search, affiliate and email marketing in the luxury fashion, beauty and CPG (consumer-packaged-goods) spaces, and ultimately landing her current role sitting on Beekeeper's Naturals digital team within the growth division, focusing on DTC (direct-to-consumer) growth marketing, retail performance marketing and omnichannel brand awareness strategies.
[00:10:13] - Ellie dives into performance marketing strategies for both DTC and retail campaigns. She walks us through paid search on Google/Meta (with a full funnel approach), PPC (pay-per-click) ads, how vital audience targeting really is, and how the brand utilizes testing of messaging and media elements to improve their strategies to support business priorities. She also explains the role that seasonality plays in managing paid media campaigns.
[00:19:37] - Ellie chats through paid TikTok campaigns, including what the brand is doing with TikTok shop and their main focuses on that platform for both organic and paid social.
[00:28:00] - Ellie walks us through the team's process of streamlining internal communications, and shares the importance of personal projects that serve as a creative outlet.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Ellie's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Affiliate Marketing 101 | Sarah Miotti (prev. Beachwaver Co.)
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Ellie: LinkedIn | Instagram | Blog
Check out Beekeeper's Naturals: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond.
About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. What started as a bartending job at an upscale martini joint at 19 years old turned into a passion for the hospitality industry which then turned into a passion for the CPG/RTD world. After craft cocktail bartending, I spent 3 years working in the liquor world representing the William Grant and Sons portfolio. I met some of the most beautiful, passionate souls and fell in love with brand design and creation.
My attention then turned to coffee and creating our brand, Made Coffee. Made has the distinction of being the first canned cold brew in the state of Florida. Over 5 years (and counting) we were able to grow into 3 canned products as well as a line of specialty whole bean coffee.
Now, I find myself working with the amazing people at Mother Kombucha enhancing their marketing and community efforts. Mother Kombucha focuses on creating beverages for a better world. We are people conscious, health conscious and earth conscious. We emphasize using business for good and use our platform to bring awareness to initiatives such as sustainability and women's rights, all while making delicious sustainable beverages to make humans feel good.
Connect with Taylor: Instagram | LinkedIn
Learn more about Mother Kombucha: Instagram | LinkedIn | TikTok
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Interested in starting your own podcast and want to dive a bit deeper? Grab our Podcast Launch Strategy Guide here.
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional.
About David Jaffin, in his own words: As an experienced marketer and entrepreneur with over five years of C-Suite experience, I've dedicated my career to the art of storytelling, athlete branding, and the startup ecosystem. My passion lies in not just navigating the business world but in finding meaningful ways to give back through my work.
At OpenFortune, I've been instrumental in driving growth, leading to our ranking at #128 in the 2023 Inc. 5000 list for the fastest-growing companies. My focus has been on spearheading the company re-brand, overseeing the development of a new website, sales materials, and content to enhance the brand's presence and effectively communicate its value proposition.
Before OpenFortune, as a co-founder and Chief Content Officer at GRIT Player Services, I built and sold a successful creative agency, shaping the personal and professional brands of over 50 NFL, MLB, and NBA athletes. My work spans across content creation, including the impactful documentary "Making America," and extends into thought leadership through guest lectures at esteemed universities.
Outside the office, I'm equally passionate about my personal pursuits, which include triathlon training, leading a book club, and volunteering my time to tutor children in reading.
Connect with David: Instagram | LinkedIn
Listen in to David's podcast, How The F*ck Did You Get That Job?
Learn more about OpenFortune: LinkedIn | openfortune.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
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Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience.
Here's a peek at what we cover in this episode:
[00:03:19] - Leah describes her career journey thus far, from obtaining a graphic design degree from the University of Minnesota to her current role as Creative Director at Caribou Coffee. She also reveals how she leads her creative team and what she looks for when hiring creative talent (hint: the more you narrow your niche, the more marketable you are as a creative)!
[00:08:37] - Leah explains how to craft an effective creative brief, including relevant information and context.
[00:14:04] - Leah walks us through the strategy Caribou Coffee implements to stand out in a heavily saturated space like coffee, including their strong brand identity, product innovation schedule, and unique curated customer experience. She also explains the creative team's role in communicating this differentiation, and the subliminal messaging that comes through creative work.
[00:20:23] - Leah shares how brands with limited resources can ensure they're optimizing their creative processes, and reveals two new Caribou Coffee launches live TODAY!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Leah's episode:
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
Should You Hire a Creative Agency? | Jesse Green of Handcar
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Caribou Coffee: TikTok | YouTube | Instagram | Facebook | cariboucoffee.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into:
Tip #1: Build Your Network - It's Your Greatest Asset
Tip #2: Build Your Personal Brand (on LinkedIn + beyond)
Tip #3: Do Things That Scare You
Tip #4: Build Your Skills
Download our Marketing Happy Hour Starter Kit
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Check out our Job Board
Other career-focused episodes you'll love if you enjoyed this episode:
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms.
Here's a peek at what we cover in this episode:
[00:04:45] - Macy shares her career journey thus far, explaining how a viral TikTok video led to her freelance gig managing Spritz Society's TikTok, and walks us through the natural progression from that freelance gig to her current role as the brand's full time Social Media Manager.
[00:07:50] - Macy explains how developing her personal brand and social media presence has truly helped her in her career, and reveals how she's grown her TikTok following by being herself (and NOT overthinking her content!). She then gives her best advice for aspiring content creators and uncovers why she believes in quantity over quality on TikTok for both brands and creators.
[00:14:06] - Macy walks us through the current social media strategy for Spritz Society, and how they're using humor to connect with their audience. We also have a fun conversation about the marketing strategy behind their recent launch at Target.
[00:25:50] - Macy explains how the brand remains so present and engaged with their community and shares some trend predictions for 2024 and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Macy's episode:
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Marketing a New Category | Brianda Gonzalez of The New Bar
Getting Silly on Social Media | Jack Hailey of Chili's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Macy: Instagram | TikTok | "The Bit" Card Deck
Check out Spritz Society: Instagram | TikTok | spritzsociety.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals!
About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant.Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers.
About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands.With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands.
About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations!
Follow along with Tiana: LinkedIn | Instagram | TikTok
Follow along with Avery: LinkedIn
Check out Amplifyed: Instagram | amplifyedcourse.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career.
Here's a peek at what we cover in this episode:
[00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand.
[00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics.
[00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with.
[00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Matt's episode:
Getting Silly on Social Media | Jack Hailey of Chili's
Media Relations 101 | Jacob Duarte of McDonald's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Matt: Instagram | Twitter | TikTok | LinkedIn | foryoupath.com
Check out Taco Bell's Website
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer.
Follow along with Andie Swim: andieswim.com | Instagram | Facebook | TikTok
Connect with Rachel: rachel@andieswim.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to elevate your social media game.
Here's a peek at what we cover in this episode:
[00:03:53] - Orlando gives us a peek into his career background, first working in traditional and digital marketing for G-Unit records and 50 Cent, then transitioning into the hospitality space with Hard Rock and now working in the healthcare world with Florida Blue. He shares his perspective on switching industries as a marketer and explains how he's bringing new life to a traditionally "boring" healthcare industry.
[00:12:58] - Orlando reveals his secret to exponential organic growth by humanizing the brand. He also dives into the strategies he's implementing by channel and how Florida Blue's content differs for each.
[00:17:56] - Orlando explains how he stays inspired, motivated, and organized when it comes to managing multiple brand accounts and creating engaging posts for each brand.
[00:20:36] - Orlando shares how he's tracking metrics to stay on top of their organic growth month over month utilizing Sprout Social, and shares how he is building his personal brand as a Top Social Media Voice on LinkedIn.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Orlando's episode:
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Orlando on LinkedIn
Follow along with Florida Blue: Instagram | Twitter | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives.
About Hailey Gorski: Hailey is aRegistered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics from the University of Wisconsin-Madison. She completed her dietetic residency at Loyola University Chicago and is a Registered Dietitian with the Commission on Dietetic Registration. She has been featured in Livestrong.com, BeachBody on Demand, and MyFitnessPal.com. Hailey specializes in healthy eating behaviors to help you drop restrictive eating, feel confident in your skin again, and own your decisions like a BOSS!
Follow Hailey on Social: TikTok | Instagram | thetipsykale.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on at SoulCycle, and more!
Here's a peek at what we cover in this episode:
[00:05:11] - Namita gives us a peek into her career background - starting in fashion at Ann Taylor, ShoeDazzle, and NastyGal, then transitioning into the tech space with Meta and Pinterest, to recently starting at SoulCycle leading creative partnerships. She also shares some of her favorite impactful projects from her time at Pinterest.
[00:13:25] - Namita explains how to ensure a seamless and impactful brand partnership by finding brand fit, being strategic about the expected results and KPIs, and executing excellently. She also gives us her perspective on what makes a partnership or activation have “staying power” in a consumer’s mind.
[00:29:54] - Namita shares how she's implementing a new brand partnerships strategy at SoulCycle and gives us a sneak peek into their upcoming summer activation in the Hamptons (and how your brand can get involved)!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Namita's episode:
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Brand Communications 101 | Kate Haldy of Anthropologie
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Namita: namita.gupta@soul-cycle.com
Follow along with SoulCycle: soul-cycle.com | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking to make a real impact in their roles.
About Eric Gray: Eric started his career behind the scenes in sports radio, but his knack for storytelling and connecting with audiences soon led him into the world of brand storytelling. He's all about creating engaging stories and innovative digital experiences that spark conversations and build audiences.After years of leading social, digital, and creative teams for heavy hitters like Electronic Arts and Universal Parks and Resorts, Eric decided to break up with corporate America.Eric is now the CEO and Founder of Maverick Content Studio, a Digital and Social First Content agency here to help big brands engage the next generation of fans.
Follow Eric on Social: LinkedIn | Instagram
Check out Maverick Content Studio: maverickcontentstudio.com | Instagram | Radical Content Podcast
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship.
[00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation.
[00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community.
[00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Emily's episode:
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Small Business Marketing 101 | Karen Danudjaja of Blume
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Emily: Instagram | LinkedIn
Follow along with Yelp: Instagram | Behind the Review Podcast
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today.
About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from Southern California to New York City, where she worked as a Client Account Manager for retail brands, consulting with them on the best ways to utilize Spotify advertising.
After experiencing a layoff, Andie was recently open for hire (at the time she spoke with Marketing Happy Hour), and has now landed a position as Associate Account Executive at Connatix!
Follow Andie on Social: LinkedIn | Instagram | Andie's Blog
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUD\WTR, and how the MUD\WTR team leverages storytelling in all of their creative work. And, in a first for Marketing Happy Hour, Chris actually leads us through a live breathwork session that you can participate in while listening.
Here's a peek at what we cover in this episode:
[00:05:45] - Chris shares a peek into his career thus far in filmmaking at National Geographic, Discovery Channel, and Netflix, and reveals how a breathwork session led to his involvement with the MUD\WTR brand. He explains how his role has evolved over time and shares how the team approaches creative direction in all of their content, performance marketing efforts, and copywriting.
[00:013:34] - Chris explains the transition MUD\WTR underwent to bring their creative teams in house, and speaks to the new AI tools emerging in the market.
[00:16:48] - Chris shares how his background in visual storytelling and filmmaking plays into the current MUD\WTR strategy and how brand marketing beyond product is the core of all MUD\WTR's creative content.
[00:21:44] - Chris uncovers the benefits of wellness habits and mindfulness practices like breathwork, the impact they can have on your professional life, and how they contribute to your creative process as a whole by increasing your "quality of presence." He then leads us through a LIVE breathwork session (feel free to follow along!) and shares his best career advice for those looking to be in a creative or performance marketing role.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Chris' episode:
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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Connect with Chris: Instagram | Linkedin
Keep up with MUD\WTR: Instagram | YouTube | mudwtr.com | visit :gather in LA
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more.
About Casey Handy-Smith: Casey Handy-Smith is the founder and managing attorney of C. Handy Law, a business, entertainment, and intellectual property law firm that partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth.
Casey has had the opportunity to serve as general counsel to 7 and 8-figure online businesses and negotiate lucrative contracts with companies including Meta, Universal Music Group, Proctor & Gamble, Paramount Pictures, Coca-Cola, and HarperCollins, among others, on behalf of clients.
Casey’s work has been recognized among peers, naming her a “2023 Texas Super Lawyers Rising Star” for her work in entertainment law. She is also recognized as a “Top 40 under 40” lawyer by The National Black Lawyers.
Follow Casey on Social: LinkedIn | Instagram
Check out Casey's services: Contract Template Shop | chandylaw.com
Listen to Casey's podcast: The Contract Playbook
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and culturally relevant pizza brand, and gives us her top tips for each social media platform (Instagram, TikTok, X, Threads, Facebook and LinkedIn).
Here's a peek at what we cover in this episode:
[00:02:44] - Carson shares a bit of her career journey thus far, starting as the Digital Content Coordinator for the Milwaukee Bucks, moving into a Social Media Producer role for the Atlanta Falcons, and transitioning to the QSR (quick service restaurant) space in her current role as Social Media Manager at Papa Johns. She also chats through the skills that carry over from her initial interest in journalism to the marketing career path she's in, and details her day to day responsibilities at Papa Johns working alongside her team to create and manage their content calendar, write and edit post copy, work with influencers and store team members to create engaging content, and help with franchisees' local social media accounts across the country.
[00:07:07] - Carson gives us a behind the scenes look at some of the projects she's been able to work on at Papa Johns - most notably, recent campaigns with one of football's favorite families, the Kelces. She also shares how the fandom around Papa Johns' garlic sauce lends itself to viral-worthy content, and explains how their team utilizes social media to interact with their consumer and prioritizes featuring team members in their content - giving agency and opportunity to employees across the country.
[00:12:15] - Carson shares her top tip for each of these platforms: Instagram, TikTok, X (Twitter), Threads, Facebook, and LinkedIn; and reveals one brand she thinks is doing the best job on each (besides Papa Johns of course!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Carson's episode:
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Getting Silly on Social Media | Jack Hailey of Chili's
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Carson: LinkedIn | X (Twitter) | Instagram
Keep up with Papa Johns: X (Twitter) | Instagram | Facebook | TikTok | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders!
Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April!
About Christian Muche: Christian Muche is an internationally recognized executive and business strategist operating at the intersection of digital, marketing, technology and event industries with an extensive track record for brands like AOL, YAHOO and FIFA. For many years Christian created successful brands and consulted corporates as well as global executives all over the world.As Co-Founder of DMEXCO, one of the leading global digital marketing event platforms, he created an innovative business trade show & conference concept and it became one of the industries most profitable event shows within years. Under his leadership DMEXCO developed to one of the most international industry events, and in 2019 Christian launched D:PULSE – the innovative global boutique-style conference show.
Follow Christian on Social: LinkedIn | Instagram | X (Twitter)
Check out POSSIBLE 2024: possibleevent.com | Instagram
Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especially early on.
Here's a peek at what we cover in this episode:
[00:03:43] - Andrea shares her background in PR, email marketing, and marketing project management. She explains how she approaches community building in the context of brand marketing by encouraging brands at Sephora to build relationships with their audiences and find opportunities to authentically connect with their consumers.
[00:11:01] - Andrea uncovers the current trends she finds most impactful and how UGC (User Generated Content) is incredible for brands to get direct feedback on their products and is truly the new "word of mouth."
[00:14:01] - Andrea shares how Sephora identifies and collaborates with influencers and creators.
[00:18:36] - Andrea shares excellent early career advice - like the importance of networking, being kind, staying curious, paying attention, being nimble, working hard, advocating for yourself, and remembering your "why" when you're caught up in every day tasks.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Andrea's episode:
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
The Inside Scoop on Influencer Marketing | Tristen Dewar of Amazon Fashion
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Andrea: LinkedIn | Instagram
Follow along with SEPHORA: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, we're chatting tax preparation with Katie Hardie, Owner of Hardie CPA - tailored tax & accounting solutions to help you succeed. Specifically, Katie covers organization tips for setting yourself up for success come tax season, plus how to save money with deductions. If you're a side hustler or entrepreneur, she also covers when to set up a business bank account and LLC for your brand.
About Katie Hardie, in her own words: Hello! I’m Katie, the owner of Hardie CPA and your new helpful and professional CPA. As a small business owner myself, I understand the challenges of staying organized, compliant & analyzing the data to enhance your bottom line.
My goal is to educate & empower other service-based small business owners by providing clarity & resources on complex accounting topics that typically leave you overwhelmed. I deliver a plan and guidance that will help you build a path forward for your business by getting organized & helping you save money in taxes.
I believe that success & growth will follow when business finances are in order and this is one thing you do not have to manage alone!
I am a member of the American Institute of Certified Public Accountants. I graduated from the University of South Florida with degrees in Finance & Accounting. I have a full range of experience as a CPA including tax, bookkeeping & audit.
I grew up in Dunedin, Florida and have two daughters. I work virtually & travel on-site to meet clients in both the Dunedin & surrounding Tampa Bay area as well as all over the US.
Check out Hardie CPA: hardiecpa.com | Estimated Tax Worksheet | Common Expenses Sample List | Blog: What's Tax Deductible for Your Business?
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Tori Dunlap, an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over four million women negotiate salary, pay off debt, build savings, and invest.
In this episode, Tori shares some of the key steps that will set you up for financial success, no matter where you are currently in your financial journey.
Here's a peek at what we cover in this episode:
[00:03:42] - Tori shares her background in marketing with the initial ambition of climbing the corporate ladder, and explains how her "rose colored goggles" came off quickly in her first (toxic) job. She then dives into the Her First $100K story - how setting her goal of saving $100K by 25, hitting that goal, and being invited on the Today Show as a result led her to quit her job three weeks later to run her business full time; and how, since then, she's amassed 4M global followers, created the #1 business podcast in the world for women (Financial Feminist), written a New York Times bestseller (Financial Feminist), and helped countless women feel financially confident.
[00:08:22] - Tori shares 3 basic steps young professionals can take now to set themselves up for financial success throughout their career (and well into retirement) - negotiating and advocating for your worth, strategically saving for the things you want and need, and contributing to retirement accounts like a 401K or IRA as early as possible.
[00:14:43] - Tori chats through budgeting and spending, and how her 3 budget buckets (Bucket #1: necessary expenses like rent, mortgage payments, minimum payments on debt, insurance, groceries; Bucket #2: goal oriented expenses like your 401K contributions and larger payments toward debt; Bucket #3: fun money set aside for doing the things you love) make budgeting approachable and enjoyable as a tool for creating a life you love.
[00:21:36] - Tori dives into HYSAs (High Yield Savings Accounts) and how you can take advantage of them to earn more in interest. She also shares how we can be future thinking with our money to achieve the BIG goals we may have in our lives, like opening a coffee shop (Erica's dream) or taking lavish vacations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Another episode you'll enjoy if you enjoyed Tori's episode:
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Her First $100K: herfirst100k.com | Instagram | Twitter | Facebook | Financial Feminist Book | Financial Feminist Podcast
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Jesse Green, Founder and Creative Director at Handcar - a creative agency based in Detroit, MI. In this episode, Jesse chats through some of the creative projects he and his team have been a part of, the importance of excellent design and how it inspires creative content, and the impact of storytelling in a brand's marketing strategy.
About Jesse Green, in his own words: [I'm] a longstanding creative entrepreneur and lover of brands + human connection. I quit my last job at age 16 and never looked back. 13 years were spent as a wedding + commercial photographer (with some Airbnb design + management, a Photo Booth company built and acquired somewhere in there, and the launch of my wife's interior design business somewhere in there too). Plenty of editorial features, loads of travel, hundreds of thousands of images later; it lead me to now.In 2019, on a whim of a client opportunity that was bigger than I could be alone; Handcar was born (though it didn't have a name for another 8 months) in an old car wash-turned-studio on the east side of Detroit. Since inception, we've continually pushed the limits of what we should do versus what we could do. Diving in head first rather than dipping our toes in the water; we've created a space for innovative ideas to flourish, experimentation, strategic thinking, and the magic that is team-wide collaboration. We've had the pleasure of partnering with brands like Chaco Footwear, Smartwool, Madcap Coffee, Valentino, Chewy.com, Cat Footwear, Wolverine Boots, Pet Supplies Plus, and more. As Founder + Creative Director, I work daily to be a connection point between our amazing clients, our stellar creative team, and the hard-hitting strategy that our brand/account team dreams up together.Outside the studio, I'm just your run-of-the-mill proud husband and father of three. Travel, Northern Michigan, old cars, and building in the best city in the world (Detroit); it's all I need.
Follow Jesse on Social: Instagram | LinkedIn
Check out Handcar: Instagram | handcar.co
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through her day to day tasks in content strategy and creation, gives us a behind the scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also shares her best advice for marketing teams looking to elevate their content, find interesting ways to join the conversations already happening online, and show up in unexpected places to create memorable brand moments.
Here's a peek at what we cover in this episode:
[00:04:16] - Izzy shares her background in marketing, from running the social media channels and influencer community for Wilde Chips to meeting her current boss at an industry event (ExpoWest) and transitioning onto the OLIPOP team. She also walks us through what her day to day looks like as OLIPOP's Content Manager and the marketing channels they're focused on as a team.
[00:09:33] - Izzy explains how she and her team stay organized with content strategy and creation and gives us the inside scoop on some of her favorite projects she's worked on at OLIPOP.
[00:12:48] - Izzy dives into the OLIPOP team's content strategy and how they're speaking to consumers on social. We chat briefly through their recent campaign with Camila Cabello, noting the impact of meaningful storytelling anchored in sharing a beverage with a friend. Izzy also shares how OLIPOP is constantly staying a step ahead of current trends and brainstorming ways to naturally incorporate the brand into conversations already happening online.
[00:16:42] - Izzy shares her best advice for elevating your brand's content strategy and reveals the tools she uses to monitor, measure, and analyze the success of OLIPOP's content. She also shares some valuable advice for younger professionals looking to grow into a content or social role.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Izzy's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Getting Silly on Social Media | Jack Hailey of Chili's
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out OLIPOP on Social: Instagram | TikTok | Threads | X (Twitter) | LinkedIn
Connect with Izzy on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Les Alfred, Podcast Host and Founder of Balanced Black Girl. In this episode, Les chats through her journey toward creating content full time, the lessons learned from her 9-5 that she took with her into her business, and how she's seen incredible growth through building an online community and serving that community well.
About Balanced Black Girl: Balanced Black Girl is a top-rated wellness podcast and online community. Since its launch in 2018, Balanced Black Girl has amassed over 10 million downloads and is a top-20 show on Apple Podcasts Health & Wellness charts.
Les' Free Notion Template
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Les: Instagram | TikTok
Check out Balanced Black Girl: Instagram | Spotify | YouTube | Apple Podcasts
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen shares the inspiring story behind Blume's mission, the importance of test and learn tactics in digital marketing, effective email campaign strategies, community driven business approaches, and her favorite Blume blends for the young professional lifestyle. Tune in to discover how Blume is revolutionizing wellness one latte at a time, and using digital marketing to amplify their mission.
Here's a peek at what we cover in this episode:
[00:02:49] - Karen shares her background in real estate finance and project management, and explains how her exposure to and love for coffee culture led her to create coffee alternatives and wellness blends that are now in stores like Target across the US & Canada.
[00:06:05] - Karen dives into some of her team's digital marketing test and learn tactics, and uncovers how the small business marketing industry has shifted back from favoring e-commerce and digital conversion to focusing on building community and maximizing retention. She also explains how the team at Blume has honed in on their omnichannel efforts by sticking to strategic focuses and analyzing post mortem data.
[00:09:58] - Karen walks through the key elements of an effective email marketing campaign and explains how using email as an education platform is an integral part of a wholistic marketing mix. She also encourages small businesses to maximize their results by creating email campaigns "built for skimmers" with consistent messages across all channels that tie to your brand's core values.
[00:14:00] - Karen shares how she and the team at Blume are consistently developing quarterly interactions to encourage community with their brand fans - like their current "gentle challenge," 21 Kind (inspired by the popular 75 Hard), that garnered 700 sign ups on day one. She also outlines her recent mindset shift from conversion-focused marketing to investing enough time prospecting, fostering, and educating her consumers.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Karen's episode:
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Marketing a New Category | Brianda Gonzalez of The New Bar
Proof that Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends
Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Blume: itsblume.com (If you're a first time customer, use code Karen25 at checkout for 25% off!) | Instagram | TikTok | Facebook | Store Locator
Connect with Karen on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Ashley Menzies Babatunde, a lawyer turned podcaster humanizing success with a real-time approach. In this episode, Ashley shares how failing the California bar exam at first propelled her into a journey of storytelling and creativity, and how you can navigate career shifts as you grow and develop as a person.
Ashley Menzies Babatunde's Bio: Ashley Menzies Babatunde is a multi-passionate lawyer, storyteller, and podcast creator who cares deeply about centering our humanity in both our lives and careers. She is the host, creator, and producer of No Straight Path, a podcast in the HubSpot Podcast Network aimed at exploring the human stories behind success. She believes in the power of storytelling because it allows people to connect with one another, inspire each other, and build empathy. Ashley graduated from Harvard Law School and received her B.A. in political science from Stanford University. She is also an LA-native with Black American and Guyanese roots, and she enjoys a good memoir, quality time with her husband and loved ones, and embracing her Guyanese culture through Soca dance.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Ashley: LinkedIn | Instagram
Check out No Straight Path: ashleymenzies.com | Podcast | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING personalization and real life connection with the brands they know and love (yes, including and especially dating apps!), and Michael shares 5 strategy essentials to keep in mind during your brand's first 100 days - a callback to his experience launching ARCHER.
Here's a peek at what we cover in this episode:
[00:03:41] - Michael shares a peek into his background in brand and communications, spending 5 years agency side before a cold message from OkCupid's former CMO led to his involvement with the company.
[00:06:45] - Michael explains how OkCupid and ARCHER are breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant in a crowded market. He also reveals how listening to the dating community's pain points and gathering data helps his team at Match Group create marketing campaigns, and how he's seen consumer behavior highly favor personalization and real life connection.
[00:13:18] - Michael gives us a glimpse at some of the fun campaigns he's been a part of at Match Group, and explains how brands can tap into timely holidays to execute creative partnerships. We also chat through how to make sure a partnership and/or collaboration feels seamless and intentional.
[00:20:39] - Michael shares a few tips from an article he wrote for PR Week: 5 strategy essentials to keep in mind during your brand's first 100 days, including the advice to meet your consumer where they are...literally. He then touches on his nonprofit work and how he's continually inspired by the classes he teaches at NYU and UMass Amherst.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Michael's episode:
How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
Brand Communications 101 | Kate Haldy of Anthropologie
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out OkCupid: Instagram | TikTok
Check out Archer: Instagram | TikTok
Connect with Michael: Instagram | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network. In this episode, Katie dives into the impact you and/or your brand can have on your audience by tapping into live video.
Katie Fawkes' Bio: Katie Fawkes is the Director of Marketing at Ecamm Network where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. In addition to heading up Ecamm’s Marketing team, Katie is also the co-host of the video podcast, The Flow.
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Listen to our panel episode on Live Video with Lou Mongello of WDW radio and Jeff Sieh of Social Media News Live!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Katie on LinkedIn
Learn more about Ecamm Network: ecamm.live | YouTube | Instagram | Community Facebook Group | Discord
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media. Currently in its "soft launch" stage, we recently debuted our newest podcast under the MHH Media umbrella - The Social Media Diaries Podcast - and in this episode we're sharing a behind the scenes look at where we're headed and how you can join in on the fun, starting with our Podcast Launch Strategy Guide.
Here's a peek at what we cover in this episode:
[00:03:35] - Erica and Cassie introduce the vision for MHH Media and explain where we're headed...learn why we love podcasting as a content medium and how the podcast industry is expected to grow in 2024.
[00:14:10] - Learn more about our Podcast Launch Strategy Guide, an interactive resource from MHH Media that takes you through the 5 key steps from initial idea to the launch and execution of your own podcast.
[00:18:50] - Hear from The Social Media Diaries co-hosts Karly Thompson and Kyrsten Schlyer on how the Podcast Launch Strategy Guide allowed them to easily step into their podcasting journey. Then, hear from Lindsey Habenicht, Founder and CEO of Good Press, as she explains how the Podcast Launch Strategy Guide has changed the game in navigating her podcast's pre-launch phase.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Mentioned in this episode:
Grab your Podcast Strategy Launch Guide here!
Learn more about MHH Media
Listen in to MHH Media's newest podcast: The Social Media Diaries
Follow along with Good Press: goodpress.io | Instagram
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Matthew Kantner, Marketing and Creative Talent Director at Creative People, in charge of hiring talent across Brand, Growth, Creative, Design, Social, Product Marketing & more for venture-backed startups and public companies.
About Creative People: Our mission is to humanize the recruitment experience for both candidates and clients.
We eliminate the transactional nature and perception of a recruiter by creating authentic relationships led through integrity and empathy.
We are committed to making candidates feel supported, prepared, and confident to be their best selves. We want clients to know they have a trusted and embedded partner who represents their brand, just like we represent c/p.
By being human, experts, and very extra, we are here to change the way the recruitment experience works for everyone involved.
Creative People's brand clients include Sweetgreen, Seed Health, Warby Parker, Our Place, ClassPass, and more.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Matt on LinkedIn
Check out Creative People: LinkedIn | creativepeopleinc.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together.
Here's a peek at what we cover in this episode:
[00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more.
[00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry.
[00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jacynth's episode:
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Keep up with Jacynth: TikTok | Instagram | LinkedIn
Check out Our Place: fromourplace.com | Instagram | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work.
Lindsey Habenicht's bio: A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine the heart and hustle of a grassroots non-profit with the intensity and action of a political campaign. We’re on a mission to completely shift the scope of marketing by telling stories that help business leaders, influencers, and aspiring changemakers (like you!) elevate their impact and do good, for good.
Lindsey holds a graduate certificate in storytelling and content marketing from the University of Washington, a Master’s in public relations from Georgetown University, and a professional portfolio ranging from supporting the marketing efforts of small business to executing campaign work in the nation’s capital.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Lindsey: Instagram | LinkedIn
Check out Good Press: goodpress.io | Instagram | LinkedInConnect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor.
Here's a peek at what we cover in this episode:
[00:04:19] - Shannon shares a look at her background in sales and how she's able to leverage that sales experience in a marketing role. She also gives us a peek into her day to day cultivating relationships with customers, collaborating internally, planning demand generation activities and customer facing events, and some of the most rewarding projects she's working on.
[00:12:47] - Shannon explains why it's important to have a great relationship between sales and marketing and how to foster that relationship by engaging with sellers on a 1-on-1 basis to achieve shared objectives.
[00:18:03] - Shannon walks us through her goals in crafting a personal brand for herself, and how employee personal brands can truly be beneficial to employers.
[00:23:15] - Shannon gives us her top mentorship tips for connecting with the right mentor match, and how to have constructive and thoughtful mentor-mentee conversations.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Shannon's episode:
How to Find a Mentor | Matthew Miller of Orlando Informer
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Shannon on LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode, Matthew shares how to find the perfect mentor that aligns with your career goals and values.
Matthew Miller's bio: Matthew started his career in the theme park industry in 2010, and over the past decade, he has helped design projects for both Disney and Universal. Matthew spent the majority of his time at Universal Parks & Resorts as a theme park technologist, working to develop attractions and guest experiences for the parks in Orlando, Hollywood, Beijing, and Osaka. While working around the globe, Matthew helped create iconic attractions such as Transformers: The Ride 3D, The Wizarding World of Harry Potter, and Super Nintendo World.
Matthew's personal views and opinions on both theme parks and leadership have been shared as a featured guest on Spotify, Hubbard Radio Network, Amazon Music, and iHeartRadio. As an accomplished Keynote speaker, Matthew has spoken to crowds ranging from 10 to 10,000 audience members at locations such as the University of Florida, University of Central Florida, Orlando World Center Marriott, 30 Rockefeller Plaza, and Glad Tidings Assembly of God in Wewahitchka, FL.
____Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Matthew: LinkedIn | Instagram
Check out Orlando Informer: orlandoinformer.com | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie catch up with fashion industry social media manager Kelsea Cozad. In this episode, Kelsea passes along her 10+ years of social media knowledge, including her insight into and perspective around leading social media during unprecedented times, how the industry has changed since 2014, and how to navigate challenges with empathy and tact. She also gives us her take on how she believes social media will evolve in 2024 and advice for learning your audience and getting clear on your brand's social media goals.
Here's a peek at what we cover in this episode:
[00:03:45] - Kelsea shares a look into her 10-year background in social media, first working in the agency space and gaining experience in a variety of industries present in the Columbus, OH area (like tech and retail), then moving from a digital marketing generalist into the concentration of social media brand-side, and explains how the social media landscape has changed since 2014.
[00:08:41] - Kelsea gives us a peek into her day to day role as social media manager at a large fashion brand, working to deliver their brand purpose to their consumer. She also walks through her team's current priorities: creating and distributing short form video content, building a community, and fostering a better understanding of the quality of their product.
[00:11:17] - Kelsea shares more about her experience leading social media during unprecedented times and provides her best advice for brands navigating rough social sentiment about their brand or global events in general, including how to respond to comments in an empathetic and understanding way while meeting the consumer where they are for their underlying request.
[00:19:01] - Kelsea lets us in on her 2024 predictions for social media and why she says she's excited to see what happens as we "hard sprint in opposite directions" in the space.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kelsea's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Brand Communications 101 | Kate Haldy of Anthropologie
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kelsea: Instagram | LinkedIn
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're excited to introduce you to Markable AI: an all-in-one tool designed for creators and brands alike to simplify your social experience and interactions with consumers. In this episode, Cassie and Erica sit down with Markable AI Founder and CEO Joy Tang to uncover the helpful features that Markable AI offers - like smart deep links, AI-powered shoppable bios, automated DMs, viral product recommendations, collage generation, AI-powered caption inspiration, and more!
This episode is sponsored by Markable AI: visit this link to download the app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks.____Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Joy: joy@markable.ai
Follow Markable AI on Instagram
Visit this link to download the Markable AI app, start your 7-day free trial, and use our referral code (espitz) for 2500 FREE deep link clicks.
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie are joined by Jack Hailey, Social Media Manager at Chili's. In this episode, Jack walks us through some of Chili's recent stunt marketing campaigns, explains how the team is able to gain approvals on out of the box ideas so quickly, and shares his predictions for the future of social media in 2024.
Here's a peek at what we cover in this episode:
[00:03:53] - Jack shares how he worked his way from host and bartender at his hometown Chili's to the marketing department at Chili's corporate office, first in community engagement and then managing social media for the brand. He gives us his best tips for moving around in your organization and how to network effectively, and shares a peek into some of his favorite Chili's projects like the Boyz II Men remix of Chili's iconic jingle, "Barbz Day" honoring superstar Nicki Minaj, and other social stunts that made their way into restaurants across the country.
[00:13:13] - Jack walks us through how he and the team are able to move so quickly on these stunt marketing campaigns and chats with us about the importance and impact of autonomy within your marketing team. He also shares his perspective on how to be confident while pitching ideas to your team that may be a bit out of the box.
[00:19:00] - Jack shares his predictions for social media in 2024 and how to set yourself apart as a social media marketer in the new year.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Jack's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Brand Communications 101 | Kate Haldy of Anthropologie
Top Social Media Tips by Platform | Bri Reynolds of Lyft
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jack on Instagram
Check out Chili's on Social: Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We're celebrating 100 full length episodes of the Marketing Happy Hour podcast! In this last episode of the year, Cassie and Erica are chatting through our 2023 highlights, our favorite episodes so far, our new freebie (more on this below), and our first ever paid digital product (more on this below, too!).
Snag your FREE Marketing Happy Hour starter kit here!
To celebrate our 100th episode milestone, we’ve created a fun cosmo-magazine style interactive resource for our listeners and community members: a Marketing Happy Hour starter kit!!
In this starter kit, you’ll find:
• info about Marketing Happy Hour’s co-hosts
• a quiz to find out what happy hour bev you should try
• our fave HH drink recipes
• a word search
• episode recommendations by subject area
• a printable MHH note taking guide
• a marketing term glossary
• our fave resources for marketing professionals
• career FAQs + advice from our guests
• a goal setting guide
• a printable daily planner sheet
• 2024 content inspo by month
+ more!!
Snag your FREE Marketing Happy Hour starter kit here!
Interested in starting your own podcast? Learn more about our comprehensive guide: Podcast Launch Strategy 101
We’re so grateful for you. Truly. And we’re so glad you’ve chosen to spend some of your valuable time investing in your career growth by tuning in to the Marketing Happy Hour podcast.
Thank you for listening, sharing your thoughts, and being a part of our community as we’ve worked to create a space to share the resources we wish we had when we were starting our careers!
We’re here for you, and no matter what life throws your way -- just know we’re cheering you on, always!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review (not sure how? Check out this how-to video for leaving a review on Apple Podcasts and Spotify!), as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Bari Tippett of Auntie Anne's and Jamba. Listen in to Bari's first MHH appearance earlier this year: How to be a Confident Marketer in 2023, then join us as we catch up with her this week and hear her 2024 predictions for social media!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Bari: LinkedIn | Instagram | Twitter
Follow Auntie Anne's: LinkedIn | Instagram | Twitter | TikTok
Follow Jamba: LinkedIn | Instagram | Twitter | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Maddie Hinderstein, Social Media Specialist at TLC - an American cable television channel owned by Warner Bros. Discovery. Whether or not you're a fan of shows like 90 Day Fiancé, Sister Wives, or Dr. Pimple Popper, you'll love this conversation around diversifying your skillset, how networking can truly transform your career, and how Maddie and her team are continuously working to stay ahead of social media trends and stand out on each platform.
Here's a peek at what we cover in this episode:
[00:04:06] - Maddie shares a look into her background, from majoring in communications with the hope of becoming a journalist to working at a PR firm and getting a crash course on all things PR and marketing; going through a layoff and applying to over 400 jobs while networking with anyone she could and eventually landing her current role at TLC. She explains how diverse experiences have influenced her career in marketing and gives us some unconventional networking tips, including the inside scoop on how to structure your networking conversations.
[00:19:50] - Maddie dives into her team's approach to social media in an ever-changing landscape and how they stay up to date on trends by looking to and being inspired by other industries.
[00:26:11] - Maddie reveals key community building tips and her predictions for the social media space in 2024, including the resurgence of longer-form content, rise of educational content, and increased brand discernment when it comes to trending content.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Maddie's episode:
Utilizing Consumer Sentiment to Inform Social Media Strategy | Taylor Porter of Dutch Bros Coffee
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Maddie: Instagram | LinkedIn
Check out TLC's Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for anyone looking to up-level their content strategies in the next year.
Here's a peek at what we cover in this episode:
[00:03:01] - Kyle details his non-traditional background - first studying journalism, then diving headfirst into the marketing agency realm, transitioning to a global social media role at Xerox, then moving into his current position as Director of Marketing (Media) at HubSpot. He also explains his team's day to day tasks in managing HubSpot's YouTube strategy, podcasts, and newsletters, and reveals his top tips for aspiring leaders.
[00:11:33] - Kyle explains HubSpot's YouTube strategy and what their team is doing on the platform to drive discoverability and growth of reach and influence. He also runs through the process of testing and learning on YouTube - evaluating viewership, view duration and drop-off to understand which formats work for their varied audiences and then making those formats repeatable.
[00:17:04] - Kyle shares his best podcasting tips and how new podcasters can set themselves up for success from the first episode.
[00:24:21] - Kyle outlines the 3 elements that make for a strong email newsletter strategy - original storytelling, curation, and unique voice - and explains the importance of providing value in your newsletter(s) before ever attempting to sell your subscribers anything. Finally, Kyle touches on his marketing predictions for 2024 and his thoughts on AI's role in marketing.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Kyle's episode:
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kyle on LinkedIn
Check out HubSpot's YouTube Channel | HubSpot's Podcast Network Shows | thehustle.co
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Lily Wittman, who previously appeared on Marketing Happy Hour earlier this year when she became our summer intern! Now, she's an Ohio University Graduate looking to take the next step in her career. Listen in!
Follow Lily on LinkedIn | Instagram
Find Lily's story alongside other incredible marketing professionals looking for their next roles here.
Are you also open for hire? Download our FREE Dream Career Game Plan resource! This 5 step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. We created this resource with marketing careers in mind, but the framework can be adapted to any industry!Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Check out the Marketing Happy Hour website!
Join the Marketing Happy Hour email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you - and be ready to take notes!
Here's a peek at what we cover in this episode:
[00:03:56] - Lauren gives us a look at her background in theater and teaching, from tutoring full time to launching asynchronous courses online that sparked her interest in and mastery of SEO (search engine optimization). She also shares a tidbit of her insight around who should build out courses online and what those courses should include.
[00:12:00] - Lauren explains how to build a solid website foundation to boost organic search traffic and increase discoverability, and recommends tools and plugins that will identify and fix issues on the backend of your site. She also guides us through the steps to provide a clear path to purchase for products on your website.
[00:24:31] - Lauren walks us through conducting effective keyword research using Ahrefs and explains how to implement that research on your website. She also reveals why interlinking on your site with anchor text is extremely important.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Lauren's episode:
Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Lauren Gaggioli's website to learn more about her DIY Audit, mastermind, and upcoming courses.
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. Aly has over 10 years of experience in experiential, social, and digital, and some of her notable clients include HERMÈS, Dolce & Gabanna, Athletic Greens, and Netflix. In this episode, Aly gives us a peek behind the curtain at what makes an impactful experiential campaign, how to determine when a brand should consider activating IRL (in-real-life) with their consumer, why an agency partner is beneficial to the experiential campaign planning process, and more!
Here's a peek at what we cover in this episode:
[00:04:59] - Aly shares a look into her career thus far, from her first internship at an LA PR agency, to working at Digiday and a marketing agency in NYC, then freelancing while studying for the LSAT back in California. She recalls meeting the Founder of CNC at this time and becoming the brand's first full time hire as an Account Director, and explains how her role has developed over the years.
[00:15:55] - Aly walks us through some of the projects she's been a part of at Coffee 'n Clothes, including an 8-day activation in 2022 with healthcare apparel and lifestyle brand Figs that generated just shy of $1M in sales, and several activations with Athletic Greens (AG1) as they supported various marathons this year. She explains how their team analyzes the success of these events with the through line of hospitality and care for clients and the consumer.
[00:23:25] - Aly explains why connecting with your consumer IRL is important for a brand and when a brand should consider activating in that way. She also shares why an agency partner like Coffee 'n Clothes is beneficial in bringing experiential campaigns to life.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Aly's episode:
Marketing a New Category | Brianda Gonzalez of The New Bar
Brand Communications 101 | Kate Haldy of Anthropologie
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Aly on LinkedIn
Check out Coffee 'n Clothes: coffeenclothes.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our Q+A bonus series! Are you considering going back to school for your MBA, but aren't sure if it's the right next step? Listen in as Harshada Deshpande shares her journey simultaneously pursuing an MBA from the University of Washington and working full time as the Senior Social Media Manager at Revenuewell.
Hear Harshada's advice for marketing professionals looking to pursue their MBA, including how to determine which path to take and the organizations to join at your institution to get the most out of your experience earning an MBA. Then, get ready to take notes as Harshada reveals her top content strategy tips for today's marketers. Grab a drink and listen in!
Connect with Harshada on LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Happy Thanksgiving to our Marketing Happy Hour community! In honor of this celebration of gratitude, we're sharing:
- What we're grateful for this year
- A live taste test of new (to us) beverage brands
- The items on our personal holiday wishlists
- 2023 wins from our past guests
Grab your favorite drink and listen in!
Check out our first MHH gift guide of the season!
Thank you to the incredible brands who provided drinks for our taste test:
Joyful Co
Jayded AF
Weekday Wines
Mom Juice
Ami Ami
Kove
SAYSO
Beauty Booze
My Muse
Koe Kombucha
Odyssey Elixer
HEARTBEAT
Thank you to these wonderful past guests for sharing your 2023 wins with us: Cayley Smith of Digiday, Mary Ralph Lawson Bradley and Kennedy Crichlow of Daily Drills, Sylvester Placid of Leidos, Travis Tyler of PandaDoc, Karissa Widder of Kindred by K, Lauren Roth of United Sodas of America, Stephanie Pagan of ILIA Beauty, Web Designer Macey Miller, Alison Taplin of E! News, Lauren Freund of Canva, Productivity Expert Jess Massey, Natasha of Shine with Natasha, Event Planner Amy Gaston + Personal Brand Expert Kahlea Wade!
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Say hi! DM us on Instagram and let us know which conversations in 2024 you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie interviews Podcaster, Blogger, Travel Agent and Digital Marketing Professional Conor Brown. In this episode, Conor shares practical email and podcast tips that will propel your business forward, explains why storytelling is an integral part of any content strategy, and provides a unique perspective on working full time while pursuing a side hustle.
Here's a peek at what we cover in this episode:
[00:03:45] - Conor shares his career journey thus far - from studying communications and being a part of the Disney College Program to eventually falling in love with email marketing and helping families plan their perfect Disney vacations. He also gives us his best advice for professionals who work full time and simultaneously pursue a side hustle.
[00:11:29] - Conor explains how businesses can effectively incorporate storytelling into their content strategy and reveals the key elements to a compelling brand story.
[00:21:00] - Conor talks through the process of starting a podcast and what to consider when concepting a show.
[00:27:46] - Conor shares unique, practical email strategy tips to help brands stand out in their consumer's inbox - including advice on personalization, segmenting, and list growth.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Conor's episode:
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Conor: wdwopinion.com | Instagram | Facebook | conor@wdwopinion.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with Integrated Marketing Strategist Sarah Miotti (prev. Senior Brand Manager of Partnerships for Beachwaver Co. + Director of Marketing for Cloth & Flame). In this episode, Sarah lets us in on her multi-channel secrets to success in building community and increasing conversions, including how to actually drive sales through affiliate marketing programs, how collaborating with creators (and other brands!) on product collections can expose your brand to new, engaged audiences, how to best connect with your customers over text (SMS), and more!
Here's a peek at what we cover in this episode:
[00:05:12] - Sarah shares a look at her background in media and marketing with both agency and in house roles across a wide variety of verticals, including food and beverage and pharmaceuticals. She then walks us through her time at Beachwaver Co., working hand in hand with Founder and Celebrity Hairstylist Sarah Potempa to build the brand's DTC (direct-to-consumer) marketing initiatives, like their affiliate, influencer, text (SMS), email, partnerships, and events programs. She also provides her best advice for listeners who dream of holding a "Director of Marketing" title one day.
[00:12:30] - Sarah shares how she and her team at Beachwaver Co. created personalized, high touch affiliate programs, born out of a desire to get to know the consumer directly. She uncovers all of the elements required for a successful affiliate program, including the technical set up, commission and bonus structures, recruiting process, monthly programming, and unique ways of activating the community. She also dives into how to actually drive sales from affiliates and the additional KPIs to consider in gauging the success of an affiliate program.
[00:23:59] - Sarah talks through Beachwaver Co.'s incredible creator and brand product collaborations and how they expose the brand to new, engaged audiences.
[00:28:30] - Sarah shares her best tips for an effective text (SMS) strategy and how affiliate and influencer programs can feed it. She also gets into her perspective on building a team and how being vulnerable and approachable is the key to effective leadership.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Sarah's episode:
Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Sarah: LinkedIn | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Live Video!
Meet our Live Video Q+A Panel guests:
Jeff Sieh is an international speaker and consultant who focuses on visual marketing, podcasting, and live video. He hosts the Social Media News Live show and podcast as well as “Head Beard” at Manly Pinterest Tips. Jeff has been fortunate enough to work with some incredible corporations and individual brands, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind.
Connect with Jeff: LinkedIn | Instagram
Learn More About Social Media News Live: socialmedianewslive.com
Lou Mongello is a former attorney who left the practice of law, sold his house, and moved to Florida to pursue and share his passion for all things Disney, and help others build their business and brand. Lou is the host/producer of WDW Radio, which was named Best Travel Podcast for 9 consecutive years, and is in the top 1% of podcasts worldwide. Lou is also an author and host of a live, weekly WDW Radio show.
Connect with Lou: LinkedIn | Instagram | Facebook
Visit Lou's Website
Listen in for a look at why live video is an effective medium for deepening relationships with your consumers, Jeff and Lou's strategies for building engaging live video shows, what platforms they utilize for seamlessly streaming and engaging with viewer comments, their tips for getting started, and more.
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Related resources:
Branded podcasts / live shows
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Social Media Manager Cameron Norfleet Pivach. In this episode, Cameron shares unique advice for small businesses looking to start, grow, and maintain a community on social media.
Here's a peek at what we cover in this episode:
[00:03:23] - Cameron shares a peek at her career journey thus far, from working at Disney World to starting her own business, earning her MBA, and gaining experience along the way in social media for niche markets. She explains her passion for infusing compelling narratives into client messaging and how being personable online can help to build lasting relationships with your customers.
[00:16:19] - Cameron uncovers unique social media strategies that businesses with limited resources can implement that will make an impact, like becoming more discoverable by optimizing your presence on each platform, and measuring performance to ensure you're reaching your goals. She also shares advice on how to overcome creative burnout as a social media manager, and lessons learned in leadership from her time at Disney.
[00:30:23] - Cameron gives us her best advice around the constantly evolving social media landscape, and explains how small businesses can stay agile and adapt to new trends while staying true to their mission on social media.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Cameron's episode:
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Growing a Community on Social | Karissa Widder of Kindred
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Cameron: LinkedIn | Instagram
Check out Vessel Marketing: Instagram | LinkedIn | Facebook
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie are joined by Teddy Cheek, Senior Director of Marketing at The Escape Game, for a peek into B2C (business-to-consumer) local marketing and a conversation on marketing team leadership. In this episode, Teddy shares what it's like growing a nationwide brand, how to utilize local SEO tactics for online exposure, and what qualities make for an excellent marketing professional. He also highlights The Escape Game as a killer place to build a marketing career, and explains how you can join in on the fun!
Surprise for you! Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023
Here's a peek at what we cover in this episode:
[00:03:33] - Teddy shares his background in marketing, first joining Crowd Surf in Nashville then transitioning into his role at The Escape Game in 2016. He also talks through unique qualities that make a great employee.
[00:12:00] - Teddy explains how he and the team are currently marketing The Escape Game and how it differs from marketing a traditional product or service by having to balance the "hyper local" and the holistic brand. He then dives into local SEO tips and uncovers how to combat brand confusion, understand market variation, and master local marketing by measuring and exploring the complexities of your efforts with the help of tools like Local Falcon, Moz Local, Semrush, and Google Search.
[00:24:05] - Teddy shares why he loves working for The Escape Game and how he's building team chemistry by drawing inspiration from heist movies. He also lets us in on the vision for his team's growth in the near future and how you can be a part of it!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Teddy's episode:
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Teddy: teddycheek.com | LinkedIn
Check out The Escape Game: theescapegame.com | Instagram | TikTok | YouTube
Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Brianda Gonzalez, Founder of The New Bar - a nonalcoholic bottle shop and online discovery platform inspired by and built around her journey to find and understand 1:1 alcohol alternatives. In this episode, Brianda shares a peek into building and marketing the brand, how they became the first official alcohol free retail partner at Coachella, why community building is the driving factor in their growth journey, and more!
Here's a peek at what we cover in this episode:
[00:03:07] - Brianda gives us a brief overview of her background in tech and field, experiential, and partnership marketing, and how she made the pivot into CPG (consumer packaged goods). She also lets us in on the process of building The New Bar and the mission behind the brand.
[00:06:49] - Brianda shares her favorite moments in events while building The New Bar and explains why community building is integral in their growth strategy. She explains how reaching new potential consumers and giving them tools beyond The New Bar, like a new network of likeminded individuals, is truly what indicates a successful event or series of events for their team. Brianda then shares the inside scoop on partnering with Coachella to bring The New Bar to life at such a large scale festival.
[00:23:25] - Brianda dives into the process of building The New Bar's website - uncovering why customer journey mapping and building a drink discovery engine were essential to their strategy. She also shares tips around making your brand feel accessible and approachable online through unique blog and social content.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Brianda's episode:
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Experiential/Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out The New Bar: thenewbar.com | Instagram | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica sit down with Génesis Warner, Designer and Branding Expert, to chat through her unconventional career path, what sparked her love for branding and design, how impactful a strong brand story and visuals can truly be, her best tips for optimizing your website to avoid common mistakes that she comes across in her work with web design clients, and more!
Here's a peek at what we cover in this episode:
[00:04:18] - Génesis shares a look at her unconventional career path thus far and gives us an initial peek at the process of creating a leather accessories brand (LEISARÀ) while living in Italy that kickstarted her love for branding and design. She also shares tips on being adaptable when change inevitably happens in your career journey and why remaining curious is a game changer.
[00:13:38] - Génesis uncovers the impact of a powerful brand story and visuals, noting that they're the "heartbeat" of any successful business.
[00:19:56] - Génesis reveals the most common mistakes businesses make on their websites that lead to poor user experience and minimal conversions, then provides insight around optimizing your website to avoid such missteps.
[00:31:06] - Génesis shares how she's developed a unique experience for her handbag brand, LEISARÀ, that goes beyond surface level storytelling, and why having such a strong story is essential in the luxury goods market.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Génesis' episode:
Proof that Authenticity Drives Brand Success | Lisa Mastela of Bumpin Blends
Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Looking for new talent? Meet 38 Marketing Professionals Open for Hire Right Now
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Génesis on LinkedIn
Check out Génesis' handbag brand, LEISARÀ: leisara.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Nicole Hardwick, most recently the Senior Paid Media and Performance Marketing Manager at Quest Diagnostics. Nicole also has an extensive marketing background, with experience creating content and communications strategies for paid, owned, and earned media channels for Hunt’s, Marie Callender’s, Banquet, Healthy Choice, and P.F. Chang’s brands as Brand and Creative Manager at Conagra Brands, and implementing sophisticated marketing initiatives including customer journeys, learning agendas, testing plans, recommendations, and referral programs as CRM (Mobile) Marketing Manager at Redbox. Listen in!
Follow Nicole on LinkedIn | Connect with Nicole: mrs.nicolehardwick@gmail.com
Find Nicole's story alongside other incredible marketing professionals looking for their next roles here: Meet 37 Marketing Professionals Open for Hire Right Now
Are you also open for hire? Download our FREE Dream Career Game Plan resource! This 5 step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. We created this resource with marketing careers in mind, but the framework can be adapted to any industry!
Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Check out our website!
NEW: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie get to know Taylor Porter, Social Media Strategist at Dutch Bros Coffee. In this episode, Taylor lifts the curtain on social media strategy for Dutch Bros, revealing the KPIs her team looks for to gauge successful social campaigns, the importance of consumer sentiment, and how the team approaches expansion into new markets.
Here's a peek at what we cover in this episode:
[00:04:16] - Taylor shares a look at her career journey to date, from attending the Fashion Institute of Design & Merchandising (FIDM) in LA, working as a "Bro"-ista (get it...Dutch "Bros") at her local shop, transitioning to the corporate side of Dutch Bros Coffee as a Social Media Specialist and eventually getting promoted to her current role of Social Media Strategist. She also shares how her start in fashion helped her gain valuable skills to carry with her into future creative endeavors in social media, and gives us a peek into some of the exciting Dutch Bros projects she and her team have worked on; highlighting their giveback programs, limited merch drops, and fun drink launches.
[00:12:08] - Taylor lifts the curtain on social media strategy for Dutch Bros Coffee, sharing what content they've seen work recently on each platform. She also gives her advice around testing posts on social and why content calendars are especially important to create.
[00:17:04] - Taylor explains some of the KPIs that her team looks for to ensure successful social campaigns, including reach and engagement rates, consumer sentiment, and YOY (year-over-year) comparisons. She also shares how Facebook groups have been especially valuable in connecting Dutch Bros with their customers and gathering feedback. Then, we take a look at how the Dutch Bros Coffee team approaches expansion into new markets (like Tampa - coming soon!!), and the other projects they're gearing up to launch this spooky season!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Taylor's episode:
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Taylor: Instagram | LinkedIn
Follow along with Dutch Bros Coffee: Instagram | Facebook | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
We've noticed quite a few new friends around here - welcome to Marketing Happy Hour! Grab a drink and join us as we walk through who we are, how we met and why we started this podcast; then listen in as our hosts Cassie and Erica provide evergreen career advice, PR tips, content strategy learnings, and more!
Not new? You'll still get value out of listening in - jump to 16:24 for our Q&A segment if you already know our story!
Leadership skills episode mentioned: Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
Catch up on our Top 8 episodes:
Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
Top Social Media Tips by Platform | Bri Reynolds of Lyft
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Unique Growth Marketing Tips | Kelly McGlone of Avaline Wine
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review on your favorite podcast platform, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica chats with Kate Haldy, Head of Brand Communications, PR & Events at Anthropologie. In this episode, Kate shares a peek into the incredible projects she's worked on with the brand, what goes into an effective communications strategy, how bringing experiential events to life is key in connecting further with their consumer, and more.
Here's a peek at what we cover in this episode:
[00:03:43] - Kate walks us through her 15+ year background in communications from interning with Marie Claire, The Bromley Group, and Diane von Furstenberg, to working as Public Relations Manager at Cynthia Rowley, Director of Communications at Sidney Garber, Director of Brand Communications at David's Bridal, and now Head of Brand Communications, PR & Events at Anthropologie. She also shares her favorite projects she's worked on to date (like Anthropologie's 30th anniversary), her perspective on how the Communications & PR space has changed in the past 15 years, and her best career advice for young professionals.
[00:20:15] - Kate explains what goes into an effective communications strategy and shares her top brand and reputation management tips. She also touches on social cause communications and how a brand can craft authentic stories around impactful moments.
[00:29:44] - Kate talks about affiliate marketing's role in a strong PR strategy and how bringing engaging experiential events to life is a key element in connecting the brand with the consumer face to face.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kate's episode:
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kate: Instagram | LinkedIn
Follow along with Anthropologie on Instagram: @anthropologie, @anthroliving, @anthropologieweddings
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with Tristen Dewar, Influencer Marketing Manager at Amazon Fashion, to chat through what makes a great influencer campaign, tips on utilizing Snapchat and YouTube Shorts for branded content, and predictions for the future of the influencer industry.
Here's a peek at what we cover in this episode:
[00:02:42] - Tristen shares a peek into her background - initially majoring in journalism, returning to school for fashion marketing, interning for Carolina Herrera, running Health Magazine's YouTube channel and then social for Refinery29, and how she found her current role in influencer marketing with Amazon Fashion.
[00:06:26] - Tristen details what makes a great influencer campaign and gives us a peek into one of her favorites with Amazon Fashion: a promotional campaign for Amazon Prime's "Making the Cut" reality competition.
[00:13:02] - Tristen gives us her best tips for utilizing Snapchat and YouTube Shorts for branded content. She also shares her predictions for the future of social and creator/influencer marketing.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Tristen's episode:
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Tristen: Instagram | LinkedIn
Follow along with Amazon Fashion: Instagram | TikTok | Snapchat | YouTube
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Motivational Speaker Genesis Vaquero, an ambitious recent graduate, digital marketer, and community leader that is eager to make a difference in the world and empower students and young professionals to succeed. In this episode, Genesis breaks down her top tips for networking, finding your purpose, developing a growth mindset, gaining confidence in your career, and more.
Here's a peek at what we cover in this episode:
[00:04:05] - Genesis shares her initial thoughts about the importance of networking and what sparked her interest in working with students. She also gives us her best advice on overcoming self doubt and imposter syndrome, and explains how to develop a growth mindset in your career.
[00:13:45] - Genesis explains how young leaders can step up to the plate by doing things that make them uncomfortable. She also provides tips for following your passion and crafting your own career path, dives deeper into how important the community you surround yourself with really is, and sparks a discussion on "finding your why."
[00:30:25] - Genesis shares how to build your skill set in public speaking and overcome any jitters that may arise. She also explains why she recommends joining Toastmasters, and how she has landed speaking engagements as she advances in her public speaking journey.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Genesis' episode:
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
Personal Branding 101 | Rachel B. Lee of StandOut Authority
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Genesis on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie catches up with Content Strategist and Communications Expert Caitlin Busscher. After a decade with The Walt Disney Company (two as an official Disney Ambassador and spokesperson), Caitlin now serves as a communications executive in the finance industry. In this episode, Caitlin shares her thoughts on leadership, communication strategies, refining your writing skills, and more.
Here's a peek at what we cover in this episode:
[00:03:18] - Caitlin walks us through her career thus far - starting as a communications major working in publicity, transitioning to consumer insights at Disney, and now utilizing her communications skillset as the Director of Communications at AgAmerica Lending. She also shares tips for getting back into the swing of things after a layoff by leaning in to your community and attracting the "right fit" opportunities.
[00:11:48] - Caitlin shares her journey as an "accidental influencer" and how building her personal brand has impacted her career. She also outlines a few best practices for authentic influencer/creator marketing campaigns.
[00:21:21] - Caitlin provides insight around refining your writing skills, and gives us her thoughts on utilizing tools like AI to help ideate new copy.
[00:26:54] - Caitlin dives into her experience being a Disney ambassador and the importance of having strong communications skills in that role. She also shares important tips that she learned from media training, and how young professionals can continue to develop leadership skills throughout their career.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Caitlin's episode:
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World)
Media Relations 101 | Jacob Duarte of McDonald's
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Caitlin on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica catches up with Jack Appleby, Creator of Future Social: a free newsletter read by 50K+ marketers looking to learn more about social and creator strategy. In this episode, Jack breaks down his go-to cross platform strategies for social media teams and the career advice he wishes he would've taken sooner.
Here's a peek at what we cover in this episode:
[00:03:31] - Jack shares his 12 year background in social media, from starting in the agency space (leading social for notable brands like Beats by Dre, Spotify, and Verizon) to joining the creative strategy team at Twitch, all while tweeting his thoughts on the industry and ultimately landing a job with Morning Brew, writing about the work he's so passionate about. He explains how he built and launched the Future Social educational publication and is now building a media business around it as a full time writer, speaker, and consultant.
[00:07:22] - Jack shares his thoughts on Meta's Threads and his advice for brands after a month of playing around on the platform. He also discusses "unhinged" social media - with answers to questions like "how far is too far?"
[00:16:07] - Jack shares his experience growing his personal brand on social while building his business, and gives us perspective on the new surge of creators expanding beyond social and forming media businesses. He also shares an easy starting structure for building your personal brand.
[00:24:05] - Jack uncovers his ultimate tips for social media marketing professionals and reveals what he believes is the most important lesson to learn in your career.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jack's episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Growing a Community on Social | Karissa Widder of Kindred
Creating Your Own Dream Career Path | Social Media Consultant Rachel Karten
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jack + Future Social: LinkedIn | Twitter | Instagram | | Newsletter
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Public Relations!
Meet our Public Relations Q+A Panel guests:
Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year, earning national coverage in outlets like PEOPLE, Forbes, CNN Business, FOX Digital, TODAY, USA Today and Yahoo! News. She manages a portfolio of 10 clients and supports new business for PRESS.
Connect with Erin: LinkedIn | Instagram
Follow along with PRESS PR + Marketing: Instagram | pressmarketing.com
Christine Göös is the Senior Director of Marketing for Billion Dollar Boy and Podcast Host at House of Content, with past experience as Brand & Communications Director at Power Digital Marketing, overseeing PR and awards strategy and external communications to secure the #1 share-of-voice position for the agency with 45+ pieces of coverage in the first five months, including coverage in outlets like Digiday, The Drum, MarketingBrew, Glossy, and Campaign.
Connect with Christine: LinkedIn | TikTok | Instagram
Check out the House of Content podcast
Listen in for a behind the scenes look into Erin and Christine's recent successful PR campaigns, what typical lead times look like for placements in different publications and the difference between proactive and reactive PR, how to prep for holiday pitching (gift guides, etc.), where to keep up and connect with journalists, and their best tips for marketing professionals tasked with PR efforts.
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Additional MHH episodes mentioned:
BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull)
Media Relations 101 | Jacob Duarte of McDonald's
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Lisa Mastela, Founder of Bumpin Blends - superfood smoothie cubes designed for your body, delivered to your door. Bumpin Blends offers unique, pre-portioned, and delicious frozen smoothie cubes to make snack time a breeze. With ingredients curated by registered dietician Lisa Mastela, you can be confident that every Bumpin Blends smoothie is made from organic, whole-food ingredients that are scientifically supported to be safe and beneficial for your specific needs. In this episode, Lisa shares her experience building the Bumpin Blends brand and why authentic partnerships with ambassadors like Chrissy Tiegen, Miranda Kerr, and Amanda Kloots have been one of their true keys to success.
This episode is sponsored by Bumpin Blends: Head on over to bumpinblends.com and take their 2 minute quiz to find the right blends personalized just for you, then use code MHH20 at checkout for 20% off!
Here's a peek at what we cover in this episode:
[00:03:14] - Lisa shares her experience as a registered dietician specializing in functional and medical nutrition, using food as a means to truly help people (even before "biohacking" was a thing), and the inspiration behind and mission of her smoothie cube brand, Bumpin Blends.
[00:07:15] - Lisa dives into Bumpin Blends' authentic brand partnerships and influencer collaborations and explains why they're an important driver of the brand's success. She also shares how the team deciphers which partnerships are the right fit for their brand and provides two real examples of influencer campaigns that had wildly different results.
[00:17:12] - Lisa talks through personalization on the Bumpin Blends website, including their unique quiz and video pop up introducing the Founder, and reveals other marketing strategies that work for the brand: events, their refer a friend loyalty program, and email.
[00:23:51] - Lisa shares what's coming up for Bumpin Blends, like launching in retail (find them at Costco in the Northwest region now!). She also shares her best tips for what to do when you feel burnout or hit a creative wall in the afternoon (hint: drinking Bumpin Blends' Cookie Dough smoothie may help!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out Bumpin Blends: Instagram | Threads | bumpinblends.com (get 20% OFF with discount code MHH20)
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie catch up with fellow Tampa resident C.J. Johnson, Communications Specialist at Tampa International Airport, and chat through the current strategies their team is utilizing on social to interact with their passengers. In this episode, C.J. provides a unique perspective on the intersection of brand safety and social media and shares TPA's approach to balancing their fun, "unhinged" brand voice with the seriousness and security requirements of an airport.
Here's a peek at what we cover in this episode:
[00:04:30] - C.J. shares his background in social media, his venture to consulting and dabbling in travel influencing, and walks us through his decision making in joining the team at TPA to run their social media channels.
[00:09:20] - C.J. reveals the current social strategies for each platform that TPA is utilizing (Facebook being their largest audience) and shares what the main goals and KPIs are that they look at as an airport. C.J. explains how they're interacting with passengers and the public on social by actively listening to feedback and conversations, acting as a first response team and touchpoint for fielding questions. He also gives us a peek into some fun brand moments, like going viral for starting "beef" with other airports and involving the community and city of Tampa in unique ways.
[00:23:19] - C.J. shares how TPA protects brand safety on social, and how the social team manages urgent requests and updates.
[00:26:26] - C.J. uncovers his predictions for the future of social media and shares an inside look at their viral flamingo naming contest.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed C.J.'s episode:
Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with C.J. on LinkedIn | Instagram
Check out Tampa International Airport's Social: Facebook | Twitter | Instagram | LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Chelsea Johnson, most recently the Influencers & Entertainment Senior Manager at Anheuser-Busch. Listen in!
Follow Chelsea on LinkedIn | Instagram
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie catches up with Chelsea Brinkley, a business consultant and coach helping small business owners create more efficient and organized businesses to gain their freedom and flexibility back.
Here's a peek at what we cover in this episode:
[00:03:33] - Chelsea shares her journey from working in corporate to becoming a remote executive assistant and eventually an online business manager, helping entrepreneurs and small business owners create more efficient and streamlined businesses. She also uncovers her best tips for making the jump from corporate to freelance, finding remote jobs, and shares how she coaches remote workers to become their best professional self at home.
[00:12:32] - Chelsea reveals the mistakes many companies and teams make when it comes to efficiently managing projects, like not having standard operating procedures (SOPs), and delegating before laying foundations. She also shares her best tips around processes as they apply to marketing, and how automations can be your best friend.
[00:24:40] - Chelsea shares tips for managing your email inbox more efficiently.
[00:31:27] - Chelsea provides encouragement for anyone looking to create their dream life-first focused business, and how to work through imposter syndrome.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Resources mentioned in this episode:
Free Resource | How to Finally Keep Your Inbox Organized
Other episodes you'll enjoy if you enjoyed Chelsea's episode:
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
Personal Branding 101 | Rachel B. Lee of Standout Authority
Monetizing Your Online Presence | Marketing & Monetization Strategist Michelle Thames
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Chelsea: chelseabrinkley.com | Instagram
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Tim Dyck of Best Culture Solutions to hear his thoughts on how to stand out as a candidate in the job market today.
Here's a peek at what we cover in this episode:
[00:05:26] - Tim shares his background in HR, the mission of his business, Best Culture Solutions, and how they're helping employers with recruiting and job seekers with interview coaching and career transitions. He also shares a bit about his podcast: World at Work.
[00:07:03] - Tim uncovers the biggest mistakes he sees applicants make when they're applying to jobs, and his best tips for formatting your resume and what content to include. He also gives us his perspective on questions that can trip up applicants, like indicating salary expectations and whether or not to write a cover letter.
[00:35:23] - Tim shares his best job searching and interviewing tips, including what to do before you start your search, how to put your best foot forward on challenging questions during the interview process, and encouragement for job seekers that are receiving rejections.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Tim's episode:
BONUS! Ask MHH: Dream Career Game Plan
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Tim: tim@bestculturesolutions.ca | LinkedIn
Connect with the Best Culture Solutions team: bestculturesolutions.ca | LinkedIn | Facebook | Instagram
Listen in to Tim's World at Work podcast
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guests are Karly and Kyrsten of Millennial Social Media Marketing. Listen in to Karly and Kyrsten's first appearance on MHH Season 2 here: Reels 101: What Works?, then join us as we catch up with them on this week's bonus episode!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Where are they now? guests Karly + Kyrsten: Karly's Instagram | Kyrsten's Instagram
Learn more about Millennial Social Media Marketing: Instagram | TikTok | Downloads + Book a Call
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are the right fit for your brand.
This episode is sponsored by Tip Top Proper Cocktails: visit tiptopcocktails.com to find Tip Top's canned classic cocktails available for online ordering and shipping to 40 states. You can also find Tip Top Proper Cocktails in package stores in 11 states across the country, and on flights with Delta Air Lines.
Here's a peek at what we cover in this episode:
[00:04:00] - Neal shares the journey that led him to creating single serve cocktail brand Tip Top Proper Cocktails alongside his childhood friend and Co-Founder, Yoni Reisman, outlining their backgrounds in live music and festivals and the desire to create something to cater to the food and beverage needs of that space. He also details how they partnered with renowned Georgia restaurant, Kimball House, to bring Tip Top Proper Cocktails to life.
[00:11:09] - Neal explains his role as Chief Brand Officer, and how he and the team created Tip Top's brand identity. He also provides insight around common mistakes brands tend to make when developing their identities and how to avoid them.
[00:18:20] - Neal chats through Tip Top's recent product launches (Espresso Martini in partnership with Counter Culture Coffee, Jungle Bird, and Gin Martini) and partnerships/collaborations, and discusses what's ahead for the brand. He also shares more about their ongoing partnership with Delta Airlines and the brand awareness success they've witnessed as a result of thinking about where they can reach new captive audiences.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
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Follow along with Tip Top Proper Cocktails: https://tiptopcocktails.com/ | Instagram
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Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Megan Toscano, Performance Marketing Director at charity: water, to uncover her tips for taking calculated risks in performance marketing. Megan also shares her unique approach to ad creative, her thoughts on audience targeting, and how she measures success in ad campaigns.
Here's a peek at what we cover in this episode:
[00:04:32] - Megan shares her background in photography, her venture to the agency world that taught her how to manage clients, take calculated risks, and turn failures into successes, and how she fell in love with performance marketing while managing visual work for ads. She also walks us through her transition from the agency space to managing acquisition in house at a fitness brand, and ultimately how feeling a disconnection from her work and a desire to make a difference landed her at charity: water. She also uncovers her secrets to being "promotable" in your role!
[00:15:20] - Megan explains the key differences between agency and in house marketing work, as well as the differences between marketing nonprofit vs for profit organizations, including the unique sensitivity and transparency that messaging on the nonprofit side entails.
[00:25:56] - Megan gives us her best performance marketing insight and explains the importance of strong, compelling ad creative that answers specific questions your unique audience may have.
[00:30:32] - Megan shares how she approaches audience targeting, and how understanding your audience from a third party perspective can be helpful in testing new ads.
[00:46:40] - Megan shares her predictions for the future of performance marketing and digital paid media - including her thoughts on tracking, diversifying into new channels, and moving beyond direct response advertising.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Megan's episode:
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
Performance Marketing 101 | Alex Lewis of Later
Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Megan: Instagram | LinkedIn
Check out charity: water: charitywater.org | Instagram
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Cheers to 2 YEARS of the Marketing Happy Hour Podcast! Listen in as Cassie and Erica celebrate by sharing what's in our glasses lately (literally and metaphorically), what we're currently up to in our careers (hint: we're totally switching some things up!), advice for marketing professionals in today's workforce, a run through of our top 10 episodes from the past two years (see below), what's next for Marketing Happy Hour, and how you can snag a FREE MHH sticker!
We're so grateful to all of you, our listeners, and appreciate every minute you take out of your day to tune in to Marketing Happy Hour! Thank you for being here, and stay tuned for more exciting things in the months ahead!
Catch up on our Top 10 episodes:
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
Leaning in to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Product Marketing 101: Your Go-To Market Toolkit | Jaylen Adams of Rare Beauty
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
Performance Marketing 101 | Alex Lewis of Later
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram | Threads
Connect with Co-Host Cassie: LinkedIn | Instagram | Threads | marketingwithcassie.com
Follow MHH: LinkedIn | Instagram | Twitter | Threads | marketinghappyhr.com
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica catches up with Jacob Duarte, U.S. Media Relations Supervisor at McDonald's, to walk through career advice for communications professionals, how to build and maintain relationships with journalists and craft unique messaging, and how McDonald's continues to remain culturally relevant and speak to a variety of generations at the same time.
Here's a peek at what we cover in this episode:
[00:03:50] - Jacob shares his unique career trajectory utilizing his degree in PR in the QSR (Quick Service Restaurant) space, starting at Taco Bell and ultimately transitioning over to McDonald's.
[00:05:58] - Jacob provides advice around mentor/mentee relationships, including how to find and maintain thriving network relationships.
[00:11:52] - Jacob shares what his day to day looks like as U.S. Media Relations Supervisor at McDonald's and provides actionable tips for communications professionals attempting to share their brand story in the media today. He also explains how to curate relationships with journalists by giving them exclusivity to information they can't find on their own.
[00:17:24] - How McDonald's is maintaining cultural relevance as a long lasting legacy brand and attracting Gen Z attention by going beyond the menu to look at their passion points and infuse them into initiatives however and whenever they can.
[00:21:46] - Jacob shares some of his favorite campaigns he's been able to craft messaging around, including the Mariah Menu, the Cardi B and Offset meal, and the LTOs (limited time offers) he gets to curate messaging and press around (like the new summertime favorite Strawberry Shortcake McFlurry and Grimace's Birthday Meal).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Jacob's episode:
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon
Stories with Impact: How to Land Press Placements | Emmy Liederman of Adweek
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jacob on LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica catch up with Social Media Consultant Rachel Karten, known for her Link in Bio newsletter, to chat through all things social media and what it means to create your own dream career path through consulting work.
Here's a peek at what we cover in this episode:
[00:03:13] - Rachel shares a look at her 10 years of experience in social media, from Plated to Bon Appetit, and her transition to consulting for brands like CAVA and west elm. We go over how she initially found clients, her "getting started" tips for someone who wants to break into consulting, why LinkedIn and Twitter are important in that journey, and how starting a newsletter can introduce your services to new prospective clients.
[00:08:26] - Rachel dives into her experience working with one of our favorite brands, CAVA, as a consultant, focusing on collaborations and partnerships and growing their social followings, and how she's maintained great client relationships with brands like CAVA by building trust over time.
[00:13:03] - Rachel shares the brands she believes are doing a great job on social, like NPR's Planet Money and SSENSE, and how developing a brand personality to stand out among the crowd is the key to success on social today.
[00:15:30] - Rachel shares a behind the scenes look at building her newsletter, Link In Bio, and how she's inspired to create new content each week. She also gives us her best tips for copywriting and growing her subscriber list.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Rachel's episode:
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
Top Social Media Tips by Platform | Bri Reynolds of Lyft
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Rachel on LinkedIn | Instagram
Subscribe to the Link in Bio newsletter: https://milkkarten.substack.com/
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica catch up with Marketing & Monetization Strategist Michelle Thames, an agency owner and fractional CMO helping creators and entrepreneurs be seen and get clients with easy organic marketing.
This episode is sponsored by Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
Here's a peek at what we cover in this episode:
[00:02:51] - Michelle shares her journey from beauty blog and natural hair YouTube channel to launching her marketing agency, and reveals her best advice on pivoting in your career (even outside your area of education!).
[00:07:09] - Michelle dives into how she uses AI to create marketing strategies, and explains how AI can be a helpful tool in streamlining and automating your processes.
[00:12:10] - Michelle chats through how she's built her engaged following on social and shares her methods for operating on each social platform. She also gives us a bit of insight on utilizing broadcast channels on Instagram.
[00:16:09] - Michelle shares her best tips for growing a community online, including her #1 tip: show up. She also lets us in on how impactful the comment to DM feature can be and how giving your followers a quick action to take can wildly increase conversion.
[00:20:43] - Michelle shares her thoughts on digital products, services, and more monetization strategies for your online presence. She also shares her free getting started resource: 100 Digital Product Ideas
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Michelle's episode:
How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole
Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel
Growing a Community on Social | Karissa Widder of Kindred
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Michelle on Instagram | Facebook
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Ask MHH" bonus series! This week, we're switching it up a bit - we invited our summer intern, Lily Wittman, to the show to ask us any questions she has about our experience in the marketing industry.
Tune in to hear our top tips for young professionals looking to acquire a marketing role, what we wish we would have done or known earlier on in our careers, our biggest career challenges thus far, and our favorite memories made during our almost 2 years of Marketing Happy Hour!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with our MHH Summer Intern, Lily: LinkedIn | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Looking to make a career change? Download the FREE Dream Career Game Plan!
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Kelly McGlone, Growth Marketing Associate at Avaline Wine, to chat through their customer acquisition and retention strategies in email and paid media. Kelly also shares her experience as a newer young professional, and offers advice for those entering the job market today.
Here's a peek at what we cover in this episode:
[00:04:06] - Kelly details her undergrad experience with internships including a stint at QVC and Free People, starting a small business and learning how to operate and grow a company from scratch, and how the power of networking led her to her current role at Avaline Wine.
[00:11:36] - Kelly shares what her day to day looks like as Growth Marketing Associate, managing Avaline's customer acquisition strategies and retention programs, email marketing, and dabbling in events. She also gives us a peek into some of the current strategies Avaline uses to grow the brand (ie. bundles, curated sets, + subscription models).
[00:19:32] - Kelly explains how Avaline has leveraged email, including how they build their lists and bring in new subscribers, lean in to big traffic moments, deploy different flows for different parts of the customer journey, tap into Shopify and other data for replenishment flows, and overall use email to simplify the purchase process.
[00:28:20] - Kelly shares Avaline's current paid media strategies and how they're navigating the paid ad restrictions on alcohol brands. She also gives us a bit of insight around where to start in paid media if your brand is new to the ad space.
[00:36:10] - Kelly shares her advice around speaking up in your role and offering your ideas without fear.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Kelly's episode:
Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Performance Marketing 101 | Alex Lewis of Later
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Kelly on LinkedIn
Check out Avaline and try their NEW Sauvignon Blanc: drinkavaline.com
Follow along with Avaline: Instagram | TikTok | Pinterest | Spotify
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Emilia Halasz, previously the Admin Assistant for Disney Parks Content Creation & Digital Integration. Listen in!
Follow Emilia on LinkedIn
Emilia's Creative "Open to Work" Graphic
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results.
This episode is sponsored by Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
Here's a peek at what we cover in this episode:
[00:03:17] - Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budgets, and details his experience going through company acquisitions (most recently Cisco's acquisition of Webex).
[00:07:07] - Andrew explains how to get started with paid media and scale your ad programs, how to master Google search ads and ensure efficient search spend, and how to formulate your indicators of success based on your business needs.
[00:19:33] - Andrew dives into his thoughts on paid social to build long term demand and unique ways to increase ad value, including his top 3 tips for getting started in paid media for beginners: optimizing for in feed consumption, segmenting your audiences, and making your content as organic to each platform as possible.
[00:31:01] - Andrew unveils his best LinkedIn ad tips and his thoughts on demand creation vs demand capture. He also shares the importance of pairing a solid organic strategy with a well thought out paid strategy, and why personal touches in both can be the key to success.
[00:39:20] - Andrew shares his thoughts on boosted posts vs ads and predictions for the future of paid media/ads/search including the impact of AI.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Andrew's episode:
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Performance Marketing 101 | Alex Lewis of Later
Your Guide to B2B Marketing | Melissa Meredith of Content Creative
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Andrew on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Social Media Marketing!
Meet our Social Media Marketing Q+A Panel guests:
Sarah Archer + Hannah Bestare the co-founders of Firecracker Marketing, an award winning social media and marketing agency that was designed to be a modern iteration of the traditional agency model. Along with their team of 15 social media and digital experts, they offer social media, influencer marketing, digital advertising, copywriting, and marketing strategy services to hospitality clients across the country.
Arielle Berlinskyis the Social Media Marketing Coordinator at Delta Vacations, where she supports the execution of social media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals.
Listen in for a behind the scenes peek into Sarah, Hannah, and Arielle's latest successful campaigns, how they measure ROI, their advice on improving community engagement, and standing out above all of the noise on social!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download the Dream Career Game Plan!
Check out our website!
Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media.
Here's a peek at what we cover in this episode:
[00:03:49] - Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft.
[00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today.
[00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends.
[00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8
[00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Bri's episode:
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Bri on Linkedin
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.
Here's a peek at what we cover in this episode:
[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role.
[00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand.
[00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole.
[00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams.
[00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Deven's episode:
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com
Connect with Deven: LinkedIn | Instagram | TikTok | Twitter
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Emma Wolgast of Thuma. Listen in to Emma's first appearance on MHH Season 2 here: Yes, you CAN work full time and get an MBA. Here's how., then join us as we catch up with her on this week's bonus episode!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Where are they now? guest Emma Wolgast: LinkedIn | Instagram | Twitter
Learn more about Thuma: Instagram | TikTok | thuma.co
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie sit down with Daily Drills founders Kennedy Crichlow and Mary Ralph Lawson Bradley ("Kenn" and "Ralph") to chat through their brand marketing and launch strategies, how to work with your BFF, and their best career advice.
Here's a peek at what we cover in this episode:
[00:03:30] - Kenn and Ralph walk us through their marketing backgrounds and the launch of their clothing brand, Daily Drills. You'll hear why they focus on building a community, the power of just starting, and how they developed a solid (but fun!!!) brand identity.
[00:13:32] - Kenn and Ralph share how they marketed the initial launch of the brand with a low budget, and how support will follow when you have quality product.
[00:17:13] - Kenn and Ralph explain what their tasks look like as founders, their best advice for getting clear on what you're good at and what you like to do then delegating the rest, and the key to working alongside your BFF.
[00:24:09] - Kenn and Ralph reveal their current marketing strategy and the "why" behind it, how letting people in to celebrate with the brand is one of their secrets of success, and the ways they lean in and listen to their community.
[00:32:19] - Kenn and Ralph let us in on their content cadence for new product/collection drops.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Kennedy + Mary Ralph's episode:
Top Tips for Creatives | Lisa Meyer of Beekman 1802
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Learn more and shop Daily Drills: Instagram | shopdailydrills.com
Connect with Kennedy on Instagram | Connect with Mary Ralph on Instagram
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This week, Erica and Cassie chat with Melissa Jean-Baptiste of Millennial in Debt, the self-described "Beyonce of Personal Finance," to learn all about managing money as a young professional. Melissa shares her best tips for getting out of debt, what we can do early in our careers to set our future selves up for success, and how to make your money work for you.
Here's a peek at what we cover in this episode:
[00:03:39] - Melissa explains how she went from being $100K in debt to now educating others around personal finance and gives a word of encouragement to anyone struggling to figure out their financials as a young professional.
[00:09:22] - Melissa shares common mistakes she sees young professionals make in their personal finances, things we can do to set us up for success, and tips for figuring out what budget works for your needs.
[00:14:44] - Melissa gives her best advice around where we should be investing and uncovers how a HYSA (High Yield Savings Account) can help grow your wealth.
[00:22:58] - Melissa shares her best tips for getting out of debt, the differences between the "avalanche" and "snowball" methods, and how to find and monetize a side hustle to help you get over debt hurdles.
[00:30:47] - Melissa tells us how to prepare financially for a career change, and gives us a peek at her new book: So...This Is Why I'm Broke.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Melissa's episode:
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Melissa: Instagram | TikTok | Twitter | LinkedIn
Grab a copy of Melissa's book, So...This Is Why I'm Broke
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
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Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Sarah Maingot, previously the Brand Director for a prominent and popular Tampa restaurant. Listen in!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
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Connect with Open for Hire guest Sarah Maingot: Instagram | thedownloadcreative.com
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
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This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI speaker series, and founder of TheRAM.ai, set to launch this year. Elise shares her best tips to familiarize yourself with AI and ChatGPT as well as the marketing use cases for these tools that can be an incredible addition to your content creation strategy.
Here's a peek at what we cover in this episode:
[00:03:40] - Elise walks us through her journey into AI and ChatGPT and explains how we'll see a transformation in the marketing industry with the introduction and development of AI tools. She also provides comfort around job security as these introductions and developments are made.
[00:09:36] - Elise shares how marketers can utilize ChatGPT in their roles to write copy, help with language translation and competitive analysis among many other use cases, and addresses concerns around plagiarism when utilizing AI tools.
[00:16:12] - Elise uncovers the keys to effectively utilizing ChatGPT: having clear, ultra-specific and detailed goals and knowing how to prompt the tool.
[00:22:29] - Elise tells us the differences between ChatGPT and GPT4 and their data limitations.
[00:26:33] - Elise shares her best tips (including safety measures) for first timers utilizing the AI tools available, and additional tools to play around with like Canva, Midjourney, Jasper, Claude, Zapier, Originality AI.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Elise's episode:
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
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Connect with Elise: elisevictor.com
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
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This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously Director of Experiential Marketing at Magnolia in Waco, TX. In this episode, you'll walk away with Amy's top tips for planning excellent experiential events for brands of any size and her lessons learned in thoughtful leadership throughout her career.
Here's a peek at what we cover in this episode:
[00:02:50] - Amy walks us through her early career experience as a teacher and coach, going to graduate school for sports management, working in the athletic marketing department at University of North Texas on game day promotion and tailgating experience, then shifting to Magnolia - first as an executive assistant to Joanna Gaines and then moving into the role of Director of Experiential Marketing.
[00:08:16] - How the team at Magnolia makes every single encounter matter to their guests by paying attention to every detail and truly valuing the investment that customers are making in supporting the brand.
[00:12:10] - Amy shares some of her favorite projects from her time at Magnolia, like their annual Spring at the Silos and Silobration events. She chats through the logistics that go into each event and the team that makes them possible, and explains why events can be so important for your brand.
[00:20:30] - Amy uncovers her top 3 tips for experiential marketers: understanding who your audience is/what they are coming to your brand to solve, identifying what your brand's goals are for the specific event or experience (brand affinity vs revenue generating), and experiencing a variety of industry events to make note of the mindful elements that made them special and evaluate whether your brand can replicate a similar experience.
[00:23:50] - Erica and Amy discuss what makes a thoughtful leader and why Amy says "winning" is ultimately about caring for people.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Amy's episode:
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
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Connect with Amy: Instagram | Twitter | LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
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Welcome back to our "Ask MHH" bonus series! This week, we're diving into our FREE digital resource: Dream Career Game Plan, and breaking down the workbook's 5 steps: defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth.
Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
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Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable companies, now Co-Owner and CMO of StandOut Authority and spending her days helping executives, business owners, and professionals define their personal brand, create influence through content, and build human connections online through the power of LinkedIn.
Here's a peek at what we cover in this episode:
[00:03:24] - Rachel shares a look into her decade plus of marketing experience and her interesting career journey prior to joining and building StandOut Authority alongside her husband.
[00:11:01] - Top tips for building a personal brand, defining your value proposition, and the 4 key things that set you apart: your hard skills, your audience, your differentiation, and your passion.
[00:23:25] - How to display your personal brand once you've nailed it down, and how to utilize LinkedIn to advance your career. Rachel shares her best headline tips for becoming searchable and a peek into the LinkedIn creator program.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Rachel's episode:
Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
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Connect with Rachel: LinkedIn | Instagram | Facebook | Twitter | standoutauthority.com
Check out Rachel's Headline Analyzer resource!
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie chats with Reporter Emmy Liederman of Adweek, one of our favorite publications to read to keep up with marketing and creative news. During their conversation, Emmy shares a peek inside her role and the stories she's able to write and encourage conversation around at Adweek, tips for PR professionals looking to land features for brands, insight into Twitter and LinkedIn, and strategies for improving your writing skills, including how to tell a story with impact.
Here's a peek at what we cover in this episode:
[00:06:22] - Emmy shares how she became involved with Adweek - from an internship where she felt autonomy and trust from the publication right away, to helping people through her writing beyond the marketing landscape and being an advocate for marginalized groups.
[00:12:39] - Emmy reveals her top tips for PR professionals looking to land features for brands, including how to build relationships with reporters and the news hooks and positive intentions she looks for when considering a brand for a placement.
[00:17:52] - Emmy gives us insight into interacting with reporters on Twitter and LinkedIn.
[00:20:52] - Emmy teaches us the elements to an excellent story (a time hook into a broader societal truth) and how to encourage conversation around important topics.
[00:24:56] - Emmy shares strategies for improving your writing skills and getting over writer's block.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Emmy's episode:
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
Growing a Community on Social | Karissa Widder of Kindred
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
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Connect with Emmy: Twitter | LinkedIn | Instagram | emmyliederman.com
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
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Happy Tuesday! It's the first edition of our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. First up: Email Marketing!
Meet our Email Marketing Q+A Panel guests:
Karsen Murray is a strategic copywriter and email marketer for go-to female entrepreneurs. Follow along with Karsen on Instagram, subscribe to The Keep Showing Up Newsletter, and learn more about The Copy Week. + Check out Karsen's full Marketing Happy Hour Season 3 episode here: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
Josie Maida is a content creator, freelance writer, podcast host, and the owner of Maida Media, a content creation agency, and Spinning Carousel Company, a pixie-dusted jewelry brand. She has been working in social media since 2013 and loves helping brands authentically share their stories online! Connect with Josie on all social platforms: @josiemaida. + Check out Josie's full Marketing Happy Hour Season 3 episode here: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media
Maria Marchewka is an experienced copywriter and marketer with over a decade of experience in the industry. Her belief in being a practitioner and not a preacher of marketing concepts empowers her to help companies build brand awareness and connect with their target audiences. Keep up with Maria on LinkedIn and Twitter!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape.
Here's a peek at what we cover in this episode:
[00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital.
[00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign.
[00:15:07] - Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships.
[00:17:04] - We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands.
[00:22:48] - Molly shares her best tips for getting your own business off the ground, no matter what industry you're in - hear why she says it's all about your network, and to ignore imposter syndrome at all costs.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Molly's episode:
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Molly: Instagram | LinkedIn | vraidigital.com
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica and Cassie chat with Stephanie Pagan, Talent Acquisition Lead at ILIA Beauty. In this episode, you'll learn strategies for landing a new job that’s a perfect fit, hear Stephanie's thoughts on internal mobility within your current company, and walk away knowing how to push through the noise and stand out as you grow and evolve in your career.
Here's a peek at what we cover in this episode:
[00:05:39] - Stephanie explains how her experience in retail at Starbucks helped her understand the talent and people landscape, how several roles in marketing at Perfect Snacks transitioned into working as HR Generalist and implementing people strategies, and how her current position at ILIA Beauty allows her to shepherd the overall brand experience for candidates and employees being onboarded.
[00:16:15] - Stephanie shares her top tips for job seekers, like adjusting title conventions to be reflective of the work you performed and responsibilities you held and including tailored, relevant experience to the job you're applying for within the body of your resume to reinforce why you're a good fit for the specific role.
[00:25:16] - For someone who can't seem to land interviews in a seemingly oversaturated candidate market, Stephanie shares a unique strategy to find opportunities beyond traditional job boards.
[00:29:24] - Hear Stephanie's thoughts on cover letters - a necessity or a "nice to have?"
[00:31:29] - Stephanie talks through internal mobility, and how understanding how the work you do connects to the business needs and how they evolve over time will equip you to have tough conversations about where you want to go in your role within your current company.
[00:37:04] - Stephanie shares her experience developing important DE&I (Diversity, Equity & Inclusion) strategies that echo across all aspects of a business.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Stephanie's episode:
Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of UpWork
Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Stephanie on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
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It's the first edition of our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our first "Where are they now?" guest is Lauren Freund of Canva. Listen in to Lauren's first appearance on MHH Season 1 here: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly, then join us as we catch up with her on this week's bonus episode!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Where are they now? guest Lauren Freund: LinkedIn
Learn more about Canva's new offerings: Canva Create
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you!
Here's a peek at what we cover in this episode:
[00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta.
[00:07:18] - Francesca and Erica chat through the differences between content creators and influencers.
[00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with.
[00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers.
[00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media.
[00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Francesca's episode:
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Francesca on Social: Instagram | TikTok
Check out Francesca's website, onegirl-oneworld.com!
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing.
Here's a peek at what we cover in this episode:
[00:03:35] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing.
[00:11:40] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance indicators) can help you understand what language is going to attract the ideal consumer. She also shares the importance of consistent customer service responses, and how looking at reviews can be an indicator of your strategy's success.
[00:16:23] - Melissa explains the process of repurposing existing long form content into additional easily digestible content pieces to "work smarter, not harder."
[00:20:02] - Melissa unveils her "three Ws" in order to maintain balance in life and work.
[00:24:06] - Melissa shares why asking for feedback can be so valuable in any career, and why she says "don't be afraid to go slow."
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Melissa's episode:
Performance Marketing 101 | Alex Lewis of Later
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Meredith on Social: Instagram | LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
It's the first edition of our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our first "Open for Hire" guest is Lauren Roth, previously the Community Experience and Marketing Manager at Otherland candles. Listen in!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Open for Hire guest Lauren Roth: LinkedIn | Instagram
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer).
[00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their current platform strategy, and how they're converting their followers into customers with "TikTok made me buy it" culture (and how to plan for it!). They also give their #1 tip for TikTok success.
[00:16:47] - Emily and Emma chat all things partnerships and collaborations, and share a behind the scenes look at one of their favorite collaborations to date, an activation with Kate Spade.
[00:23:41] - Emily and Emma share their overall marketing and PR strategies and the process of working with Erica - hear why they say a marketing and PR consultant can be extremely beneficial for your business! (And then DM Erica - she's got a few spots left for 2023 clients!)
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Emily + Emma's episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Emily on Social: Instagram | TikTok | LinkedIn
Follow Emma on Social: Instagram | LinkedIn
Follow Art of Sucre on Social: Instagram | TikTok | LinkedIn
Order your very own cotton candy goodies (we recommend the Glitter Bombs!). Use code: HAPPYHOUR10
Tune in to Emily and Emma's new podcast, Let Them Eat!
Follow MHH on Social: Instagram | LinkedIn | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of food and beverage branding and marketing. If you know us, you know we're obsessed with a great brand suite, so chatting with Melissa and getting a behind the scenes look at the industry was such a treat!
Here's a peek at what we cover in this episode:
[00:05:48] - Melissa shares her journey developing the FoodxFeels creative studio, focusing on food photography and consulting in the culinary and hospitality space.
[00:09:52] - Melissa explains how to infuse storytelling into your branding across the board, and how to make a launch successful with solid strategy and cohesive details.
[00:18:12] - Melissa uncovers how to improve your copywriting skills, perfect your brand photography (Check out photography resource Melissa mentions: phlearn.com), and create excellent experiential brand interactions.
[00:21:56] - Melissa talks about the process of getting out of a creative rut and shares her sources of inspiration when you're feeling "stuck."
[00:24:04] - Melissa shares how she's built her brand and podcast (Sunday Sauce), and the importance of not holding back on your ideas or full self, and knowing when to say "no" to projects that won't move you in the right direction.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Melissa's episode:
Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media
Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Melissa: Instagram | foodxfeels.com
Check out the Sunday Sauce podcast!
Follow MHH on Social: Instagram | LinkedIn | Twitter
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--- Support this podcast: https://anchor.fm/marketinghappyhour/support
Introducing...our bonus episode structure! We're rolling out bite sized, ~10 minute episodes every other Tuesday (with the idea to expand to every week in the coming months). Here's what you can expect:
Ask MHH: Ask us anything! We'll post calls for questions in our MHH Insiders LinkedIn group and our Instagram stories. It's your chance to ask anything you want to know about marketing, PR, starting a podcast, searching for a job, book recommendations, favorite skincare items, best coffee shops in any city...really, whatever you want! Our hope is that Ask MHH will allow us to connect further with all of you and share more of our experiences in and outside of the marketing world.
Open for Hire: We recently released our first ever FREE digital resource, the Dream Career Game Plan, with a guide on how to elevate your career in 5 simple steps - but beyond this resource, we want to connect with those of you currently working toward your dream. We'll be chatting with marketing professionals open for hire (whether they’ve just graduated, were laid off, or are just looking to take the next step) to highlight their background and have an open quick chat/Q+A about job hunting in today's market. Our hope is that these episodes will not only help our listeners to navigate their career journey but also serve as a thought leadership platform for those open for hire!
Where are they now?: We'll bring back past guests for an update on where they are currently and what new projects they’re working on. Many of our past guests have since moved on to new roles or companies, so we're excited to catch up and hear what they've been learning recently!
Panel Q+A: We'll be inviting experts in a specific subject area for rapid fire Q+A that will be packed with advice, tips, and helpful information in a short format. Want to join an upcoming panel? Apply here.
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH: LinkedIn | Instagram | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly
Join our Marketing Happy Hour Insiders LinkedIn Group
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!).
Here's a peek at what we cover in this episode:
[00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc.
[00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add value to your audience and explains how he's infusing "edu-tainment" into his role at PandaDoc by creating content that stops the scroll and encourages engagement.
[00:17:20] - Travis shares how you can implement "edutainment" in your marketing strategy by "piloting" your ideas.
[00:27:52] - A behind the scenes look at how Travis grew PandaDoc's social media following to over 150K (100K of which are on LinkedIn specifically) by diversifying their "boring" content with humor and truly using analytics to learn and adapt.
[00:33:31] - Travis explains the purpose of PandaDoc's podcast, The Customer Engagement Lab, and the unique way he's found to build his network and promote the show (and ultimately PandaDoc) at the same time.
[00:41:32] - The inside scoop on what Travis' team is doing to navigate budget cuts.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Travis' episode:
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Follow Travis on Social: TikTok | LinkedIn
Listen in to Cassie's episode of The Customer Engagement Lab!
Follow MHH on Social: Instagram | LinkedIn | Twitter
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media.
Here's a peek at what we cover in this episode:
[00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox.
[00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career.
[00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance.
[00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss. She also shares why setting boundaries and having hobbies is crucial.
[00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Capri's episode:
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Check out our website!
Follow ButcherBox on Social: Instagram | TikTok
Follow Capri on Social: Instagram | TikTok | LinkedIn
Use code BBFF30 for $30 off your first ButcherBox order!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, we're joined by Courtney Cervantes, Marketing Manager, Campaigns & Communications at 99designs by Vista, the global creative platform that makes it easy for you to work with freelance graphic designers from around the world to bring your brand to life through custom, memorable design. We had the privilege of working alongside Courtney and the 99designs creative community to design our new logo and it was such an awesome experience. To learn more about 99designs and get $20 OFF your first design contest, head on over to https://99designs.com/marketinghappyhour and click "Get Started" to begin!
Here's a peek at what we cover in this episode:
[00:05:10] - Courtney shares her background in CPG and beverage PR, her breakout into entrepreneurship, the transition back to brand side with 99designs by Vista, and the skills that translate between self employment and the corporate world.
[00:11:44] - Courtney dives into the mission of 99designs and walks through their different offerings for all of your design needs. We also chat about our incredible experience working within the platform to create our NEW Marketing Happy Hour logo!
[00:24:44] - Why excellent branding and cohesive content is important for your brand.
[00:32:33] - How you can utilize the full-funnel experience of 99designs by Vista for all of your marketing needs: from logos to apps, packaging to book covers, and so much more.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Courtney's episode:
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Check out our website!
Follow 99designs by Vista on Social: Instagram | Twitter | Facebook | Linkedin | TikTok
Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneycervantes/
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode:
[00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far.
[00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch.
[00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team.
[00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Jaylen's episode:
Content Creation + The Future of Digital | Ashlie Head of L'Oréal
Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts
How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Check out our website!
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour
Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/
Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/
Shop Rare Beauty at Sephora | Shop rarebeauty.com
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our MHH email list: https://www.marketinghappyhr.com/
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh. Nina spends her days creating strategic content, coming up with creative ideas to help Sidewalker clients stand out and reach their goals, and working with brands, influencers and creators on their businesses. Nina has been working in the influencer space for over 8 years and sheds light on market trends and the growth of the industry. Here's a peek at what we cover in this episode:
[00:05:15] - Nina walks us through her background from her undergrad at Boston College to her MBA, consulting for a PR agency, managing influencer campaigns for the Costa Rica Tourism Board, hotels, and more. She addresses common misconceptions about the influencer space, discusses the concept of creators as brands, and explains how brands should be weighing the impact of paid ads vs influencer relationships with current consumer behavior.
[00:21:51] - Nina shares unique ways to work with influencers with different objectives (beyond traditional sponsored social media posts), how influencers can exercise their thought leadership to amplify a brand, and how we're re-defining the term "influencer" in the industry.
[00:29:03] - Nina breaks down her love for YouTube Shorts, her experience posting, and how a brand can jump into the mix to streamline social media operations across platforms.
[00:33:48] - Nina explains how creators can step up and stand out to brands with customized pitches, and shares the importance of keywords.
[00:40:47] - Nina dives into the new world of influencer assistants and predicts we'll see more and more.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Nina's episode:
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour
Follow Sidewalker Daily on YouTube / Instagram / TikTok
Listen to our episode of Influencer Confidential!
Check out Nina's free trainings.
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our MHH email list: https://marketing-happy-hour.mailchimpsites.com/
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
It's a special week for us at Marketing Happy Hour...we're celebrating 50 episodes! This week, Erica and Cassie introduce our fun rebrand, new logo, and cover art (made possible by 99designs and Amie Santavicca), share the Marketing Happy Hour origin story, chat through their favorite moments in the past 50 episodes (including clips from Ally Golden and Alice Hampton's interviews), explain what they're most looking forward to in the next 50, and give their top tips for marketers in 2023. You'll also hear a few updates from past Marketing Happy Hour guests at the end!
Cheers to 50 episodes, and cheers to all of you for making Marketing Happy Hour such an amazing community!
Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour
Check out MHH's new cover art photographer Amie Santavicca's work: http://www.amiesantavicca.com/
Listen to Amie's episode of Marketing Happy Hour: Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
Listen to Ally Golden's full episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
Listen to Alice Hampton's full episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/
Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/
Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/
Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our MHH email list: https://marketing-happy-hour.mailchimpsites.com/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
--- Support this podcast: https://anchor.fm/marketinghappyhour/support
This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet. She's on a mission to help regulate the influencer industry and educate digital creators on how to be respected and successful running a business as an influencer. Here's a peek at what we cover in this episode:
[00:04:19] - Kristen walks us through her nonlinear entrepreneurship journey, sharing a behind-the-scenes look at the launch of her blog and photography business, and how consistently offering the same advice around her learned experience in the influencer industry turned into a business of coaching creators and teaching them how to monetize their content.
[00:10:29] - Kristen shares what platforms she uses to promote her business and why newsletters are important. She also explains the process of starting her podcast and why she says "oversharing is underutilized" when it comes to promoting a show on social media. We also talk about the value of podcast listeners vs. social media followers.
[00:26:01] - We chat through how setting aside a small budget to play around with is going to be the key to success in 2023.
[00:27:20] - Kristen shares PR tips for individuals and brands looking to land placements and why she recommends following journalists on Twitter and LinkedIn to build relationships and assert your expertise on those platforms.
[00:29:51] - Kristen shares her unique insight into what a creator looks for in a brand when evaluating an influencer partnership, and how to be a brand that creators want to work with again and again.
[00:33:11] Kristen sheds light on the importance of hiring a team, and how she's able to wear so many hats without getting burnt out.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Kristen's episode:
Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google
Top Tips for Creatives | Lisa Meyer of Beekman 1802
Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Kristen on Instagram: @kbousq
Connect with Kristen on LinkedIn: Kristen Bousquet
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
--- Support this podcast: https://anchor.fm/cassie-palmer/support
Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode:
[00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, and how she and her team are bringing pretzels and juice to life on social!
[00:08:47] - Bari reveals which platforms each of the brands are utilizing and what content does well on each platform. Her advice? Tailor the content to each audience and "drive the crave."
[00:11:09] - Bari walks us through the importance that audience sentiment plays in determining a campaign's success, and gives us a behind the scenes look at building each brand's TikTok presence from scratch.
[00:16:51] - Bari uncovers how Auntie Anne’s and Jamba's strategies differ on social, and how each brand promotes LTOs (Limited Time Offers). She shares tips on how to juggle multiple brands and how to let management know if and when you need to bring on additional help!
[00:25:10] - Bari chats all things Twitter and shares how brands can make a splash on social by standing out amongst the noise in their categories.
[00:29:44] - Learn how social media truly impacts the bottom line for a brand, and the lasting impact that branding yourself as a professional on LinkedIn can have on your career.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Bari's episode:
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Bari / Auntie Anne's / Jamba on Instagram: @basicallybari / @auntieannespretzels / @jambajuice
Connect with Bari on LinkedIn: Bari Rosenstein
Check out Auntie Anne's and Jamba on TikTok: @auntieannes / @jamba
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
--- Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've learned as marketing professionals throughout the season, and some sneak previews of what's to come in Season 7! Erica and Cassie close out the year 2022 with some rapid fire reflection questions and reveal their number one ask this holiday season.
Thank you to all of our wonderful Season 6 guests:
How to Build Brand Loyalty | Kara Salazar of Southwest Airlines
Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel
Growing a Community on Social | Karissa Widder of Kindred
Video Content 101: Make It "Snackable" | Adam Cilley of Sports Card Investor
Capture and Keep Audience Attention | Nidhi Bhagat of ESPN
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
Performance Marketing 101 | Alex Lewis of Later
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/
Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/
Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/
Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice.
Here's a peek at what we cover in this episode:
[00:04:04] - How Alex's agency experience set a solid foundation for understanding the customer journey and where a brand enters it.
[00:09:44] - The key skillsets needed in performance marketing, including the understanding that past performance does not indicate current performance, the flexibility to endure constant changes, and the ability to remain "scrappy" in testing strategy.
[00:16:18] - The benefits of starting with just one ad channel and getting a solid foundation on it first, then building one by one to reach "well-oiled-machine" status, and the importance of knowing where ad spend is going when communicating with your team.
[00:20:34] - How Later activates their full funnel marketing strategy, and the thoughts behind their recent launch of Reels and TikTok scheduling.
[00:22:48] - The conversion metrics that Later uses to determine success and their LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio. Alex also reveals her predictions for performance marketing moving into a "cookieless" future.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Alex's episode:
Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Alex on Instagram: https://www.instagram.com/alexxlew_/
Connect with Alex on LinkedIn: https://www.linkedin.com/in/lewisalexandra/
Use code "LEWIS2022" for 2 FREE months on Later's "Starter" plan (expires Feb 2023): https://later.com/pricing/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys.
Here's a peek at what we cover in this episode:
[00:03:31] - Sara shares her background in communications and storytelling, including her stumble into PR that led to a job in social, and encourages listeners to learn as much as possible early on.
[00:11:03] - Sara uncovers how Heelys speaks to their different customer profiles on social media and why being in tune with your audience community and taking the time to go into every DM to find connection points and insights can be highly beneficial for your brand.
[00:14:30] - Sara dives into Heelys' current social strategy and how they're using video to showcase relatability.
[00:18:12] - Sara walks through the "TikTok to purchase" flow, highlighting how TikTok keeps your brand top of mind and builds site sessions. She also shares how she tracks insights from TikTok and other social media platforms using Google Analytics.
[00:21:60] - Sara gives us the Heelys ambassador and campus rep program details, citing that it's the best way to get UGC (User Generated Content). She also shares the key differences between brand collaboration launches vs evergreen products.
[00:32:58] - Sara explains how being in the comment sections of other videos on TikTok can have a lasting impact with the public, and why trusting your social media team to execute on this as experts in their field can be one of the best decisions ever.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Sara's episode:
Gen Z Work Habits: Balancing a Tech 9-5 and Full-Time Content Creation | Angelica Song of Google
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Sara on Instagram: https://www.instagram.com/saraarbelaezz/
Keep up with Heelys: https://heelys.com/
Connect with Sara on LinkedIn: https://www.linkedin.com/in/saraarbelaez/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
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Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN. Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing. She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building relationships. Finally, she gives us a peek behind the curtain at ESPN's content and planning strategies to ensure they're maximizing their efforts across marketing channels.
Here's a peek at what we cover in this episode:
[00:04:20] - Nidhi walks us through her career journey thus far, from the film and production space into marketing. She also explains her current role in the live sports sector and what she's responsible for supporting as part of the marketing team at ESPN.
[00:06:54] - Nidhi shares some of her favorite creative projects and partnerships she's had experience with during her time at ESPN.
[00:08:40] - Nidhi gives her best tips for keeping the door open to opportunities even after you leave a company and building lasting relationships in the workplace. She also provides fantastic insight on how to stand out in the interview process and then within your role.
[00:14:42] - Nidhi explores how her previous career experiences have benefited her in her current role, demonstrating how you can pocket experiences and knowledge today in order to advance your future career.
[00:17:58] - Nidhi dives into the importance of storytelling, and shares how to capture and keep your audience's attention within your content. She also pulls back the curtain to share planning strategies ESPN uses to ensure they're maximizing their efforts across marketing channels.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Nidhi's episode:
Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun
Career Advice That's Out of This World | Sylvester Placid of NASA
Top Tips for Creatives | Lisa Meyer of Beekman 1802
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Nidhi on Instagram: https://www.instagram.com/nidhibhagat/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
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Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor. We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers. Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career.
Here's a peek at what we cover in this episode:
[00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey. He also gives great interview tips for anyone looking to get started in social media.
[00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers.
[00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint.
[00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals.
[00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Adam's episode:
Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Adam on Instagram: https://www.instagram.com/adamcilley/
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamcilley/
Learn more about Sports Card Investor: https://www.sportscardinvestor.com/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Support this podcast: https://anchor.fm/cassie-palmer/support
This week, Erica chats with Social Media Manager Karissa Widder. Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good.
Here's a peek at what we cover in this episode:
[00:04:12] - Karissa shares an overview of her career journey, from running point on social at her local Chick-fil-A, to managing the social media for her private university, transitioning to speech pathology, and finally venturing into full time social media management.
[00:08:52] - Karissa explains that you can do anything if you just get started and that there's no one correct path. She also shares more about social media as a great outlet to advocate for things you're passionate about.
[00:13:06] - Karissa gives insight to her relationship with clients, and how she helps them measure success on social media.
[00:17:36] - Karissa unveils her top social media tip overall, and her #1 Instagram tip (hint: it's all about COMMUNITY)!
[00:21:00] - How to avoid burnout as a social media manager, and Karissa's invention of #CameraRollCrumbs.
[00:23:45] - Why diversifying how you're connecting with your customer is important, and one of the best ways to connect outside of social media.
[00:31:45] - Karissa offers encouragement in your career journey and insists - everyone is just figuring it out!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Karissa's episode:
Managing Social at a Startup? Listen to This! | Danielle Vito of Avantstay
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Karissa on Instagram: https://www.instagram.com/karissawidder/ and https://www.instagram.com/kindredbyk/
Connect with Karissa on LinkedIn: https://www.linkedin.com/in/karissanickish/
Learn more about Karissa: https://www.karissawidder.com/ and https://www.kindredbyk.com/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Support this podcast: https://anchor.fm/cassie-palmer/support
If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This week, Cassie sits down with Instagram Strategist, Educator, Speaker, and Video Expert Natasha Samuel. In her conversation with Cassie, Natasha shares that the secret to building trust and community with your followers is simply showing up. And we’re in luck, because Natasha uncovers her top tips for showing up confidently and consistently as an individual OR brand, how and when to post about your offers, and the best ways to spark engagement on Instagram.
Here's a peek at what we cover in this episode:
[00:02:50] - Natasha provides an overview of her career journey from majoring in journalism, shifting to public relations and gaining social media exposure and knowledge, and developing her own unique video content methodologies that sparked her business, Shine With Natasha.
[00:10:10] - Natasha dives into her strategic, proven system for creating and batching Instagram content.
[00:15:35] - Natasha shares how to confidently show up on video in order to develop human connection and build authority in your industry through social media.
[00:20:23] - Natasha explains her thoughts around analyzing your content's success and understanding why or why not you're seeing engagement.
[00:23:08] - Natasha reveals her timeless tips for optimizing your Instagram profile by keeping in mind the "three part follower journey."
[00:26:25] - Stories vs Feed Posts - Natasha unveils her top two tips for creating engaging Instagram stories.
[00:31:05] - Natasha shares her experience landing podcast interviews, speaking engagements, and similar opportunities.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Natasha's episode:
Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing
Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Natasha on Instagram: https://www.instagram.com/shinewithnatasha/
Connect with Natasha on LinkedIn: https://www.linkedin.com/in/natashamariesamuel/
Learn more about Shine with Natasha: https://shinewithnatasha.com/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Support this podcast: https://anchor.fm/cassie-palmer/support
Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6! This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines. We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media.
Here's a peek at what we cover in this episode:
[00:03:28] - Kara shares her experience transitioning from the beauty industry to the travel industry, and how the "hub and spoke" model works for the Southwest Airlines Social Business team.
[00:12:18] - Kara breaks down the process of creating an influencer campaign from start to finish, and how to identify the right influencers for your brand.
[00:17:01] - Kara provides insight on what makes a great influencer pitch and how to determine the budget for each individual influencer.
[00:18:43] - Kara shares more about the internal social media strategy at Southwest Airlines, and how they empower their employees to create special moments across social media.
[00:23:21] - Kara chats about her predictions for the future of social media, what she's been most excited about working on with Southwest Airlines, and her ultimate career goals - including her best piece of advice for young professionals.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
Other episodes you'll enjoy if you enjoyed Kara's episode:
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Kara on Instagram: https://www.instagram.com/karasalazar/
Connect with Kara on LinkedIn: https://www.linkedin.com/in/karasalazar/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests.
Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months!
Thank you to all of the amazing guests this season:
👉 Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! with Annie Atwell of JuneShine
👉 Content Marketing 101: Creating an Effective Social Media Presence with Elyse Estrella of Wine Enthusiast
👉 Creating Excellent Audience Experiences on Social with Becca Hidalgo of Hilton Grand Vacations
👉 Getting Innovative: Pitching and Launching New Content Strategies with Michelle Westfall of Universal Parks & Resorts
👉 Launch Strategies 101: Network to Networth with Brand Collaboration Coach Kahlea Nicole
👉 Brand Photoshoots 101: What You Need to Know with Photographer and Creative Amie Santavicca
👉 Why Every Brand Needs a Podcast, AND How to Build It with Rita Richa of Reignite Media and Bippity Boppity Business
Grab a drink and listen in. We’ll be back for season 6 in October 2022!
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review - that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
This week on the Marketing Happy Hour podcast, Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, founder of Reignite Media, and host of Bippity Boppity Business. In her conversation with Cassie, Rita spills the tea on why every brand should have a podcast and how to strategize for one. She shares how to use podcasting to build your brand, grow your network, and land more sales.
And it wouldn't be Marketing Happy Hour without powerful career advice. Rita sprinkles in her top insight for professionals, including why experience is king and how to get more of it.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Rita on Instagram: https://www.instagram.com/_ritaricha/
Connect with Rita on LinkedIn: https://www.linkedin.com/in/ritaricha/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
This week on the Marketing Happy Hour podcast, Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fashion lifestyle and advertising creative photographer with experience collaborating with Not Your Mother's Haircare, Ashley Furniture, Edible Magazines, and more. In her conversation with Erica, she shares how brands can effectively plan the creative direction for their shoots and work more efficiently with photographers. She also dives into the topic of usage rights and how photographers price their services, so you know what to expect next time you hire someone for a shoot. Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Amie on Instagram: https://www.instagram.com/amiesanta/
Visit Amie's Portfolio: http://www.amiesantavicca.com/
Check out Amie's recent work for WSJ: https://www.wsj.com/articles/tampa-fl-new-development-11657728015?page=1
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh perspective on a new topic, over a year later! Join us as Cassie sits down with Brand Collaboration Coach and Content Creator Kahlea Nicole Wade, Founder of Network to Networth. Kahlea shares her proven strategies for launching and scaling an online course, the importance of an email list and nurturing your existing audience, how to lead with value, the tech stack she uses to grow her business, her predictions for the future of influencer marketing, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Follow Kahlea on Instagram: https://www.instagram.com/kahleanicolee/
Follow Kahlea on TikTok: https://www.tiktok.com/@kahleanicolee
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Resources mentioned:
Flodesk: https://flodesk.com/c/KAHLEANICOLE (Get 50% off your subscription!)
Kajabi: https://app.kajabi.com/r/oTYkcAjY
ClickUp: https://clickup.com/?fp_ref=kahlea47
Snag Kahlea's FREE pitch template: https://view.flodesk.com/pages/5f30ab5031568a002647e0ae
Sign up for N2N Lite: https://kahleanicole.mykajabi.com/a/2147517616/FtMqaKFs
Check out Kahlea's first MHH interview here: https://open.spotify.com/episode/7GRCqY6M0kUixRs0elctvG?si=af5d911888e34cc1
Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.
Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.
It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality.
We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation.
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Follow Michelle on Instagram: https://www.instagram.com/mrs_westfalling/
Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-w-464a9961/
Check out Mr. Westfall's Brand, Craft a Brew: https://craftabrew.com/
Listen to the Discover Universal Podcast:
- Spotify - https://open.spotify.com/show/32NWYoq0LIGEDivT6DG53W
- Apple - https://apple.co/3ozK0Xh
Watch Ride Guys on YouTube: https://www.youtube.com/watch?v=kQ5aZfhnL-0&list=PLIjU8lNECAo9vDZe29TLRZ_8li3qhzuEW
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Subscribe to the Marketing Happy Hour Weekly newsletter: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make every trip a memorable one. Becca shares how she transitioned from self-employment to the corporate world to work with HGV. She talks about the importance of refining customer service skills for a role in the hospitality industry, but also how this skill set should be prioritized in all social media roles. Becca also shares her go-to career advice and how to put the "social" back into social media. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow Becca on Instagram: https://www.instagram.com/becca.hidalgo/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn (we just launched a newsletter!): https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.
Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how to know if your brand is creating just that, tips on managing a team, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Follow Elyse on Instagram: https://www.instagram.com/elyseestrella
Follow Wine Enthusiast on Instagram: https://www.instagram.com/wineenthusiast/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn (we just launched a newsletter!): https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned cocktail brand based in San Diego, California. Annie shares an inside look at JuneShine's company-wide commitment to sustainability, how to showcase company values in your marketing strategy, a peek behind the curtain at their recent collaboration with Diplo, and so much more!
Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow Annie on Instagram: https://instagram.com/alsoknownasannie/ Follow JuneShine on Instagram: https://instagram.com/juneshineco/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn (we just launched a newsletter!): https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz Resources mentioned (books): Ramping Your Brand by James Richardson The Culture Code by Clotaire Rapaille Made to Stick by Chip Heath + Dan Heath Brand Thinking and Other Noble Pursuits by Debbie Millman Nudge by Richard Thaler
Newsletters mentioned: LeanLux MarketingBrew
We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions
Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.
Thank you to all of the amazing guests this season:
👉 Ethical Copywriting with Email Strategist Karsen Murray
👉 Content Creation and the Future of Digital with L'Oreal's Ashlie Head
👉 Website and SEO Optimizations with Web Designer Macey Miller
👉 Influencer Marketing and Paid Media with Traackr's Halie Soprano
👉 Handling Tough Career Situations with Your Hosts, Cassie and Erica
👉 PR and Making Career Jumps with Golin's Liz Dowen
👉 Peaceful Productivity with Hustle Sanely's Jess Massey
Grab a drink and listen in. We’ll be back for season 5 in July of 2022. Follow us on Instagram for announcements about the upcoming season!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Order your favorite wine through Winc, "low sugar wines and more, delivered to your door." https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey. Jess shares a behind the scenes look at how she started her own business out of her personal journey to get and stay productive while maintaining her peace, and offers a wide variety of helpful, practical tips you can adopt to boost your productivity, including: Her top 3 productivity tips How to establish and stick to a morning routine that works for you What "habit stacking" is and how you can utilize it The importance of creating an environment that fosters productivity and creativity How to build an online community of loyal brand advocates The inside scoop on developing digital and physical products + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow Jess on Instagram: https://www.instagram.com/jessmmassey/ Follow Hustle Sanely on Instagram: https://www.instagram.com/HustleSanely/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz Resources mentioned:
Journal: https://www.jessicamassey.com/journal How to Create Digital Products Course: https://www.jessicamassey.com/digitalproducts101course BFF Membership: https://www.jessicamassey.com/bff
In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with many incredible PR agencies on brands like General Motors, Nestle Frozen Pizza, Got Milk, LG Electronics, Samsung, and now Verizon!
Liz shares great PR and career tips including:
A behind the scenes look at crisis communication
How to establish and grow relationships with media outlets
Why getting out of your comfort zone is key in your early career and why taking a job in a big city can be both personally and professionally beneficial
Why she believes agency experience can be the best path to acquire the most skills
How to make a positive impact on your team and bosses, even in large organizations
Her best tips that you can take with you to your next interview
- MORE!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Follow Liz on Instagram: https://www.instagram.com/elizabethdowen/
Connect with Liz on LinkedIn: https://www.linkedin.com/in/elizabethdowen/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may find yourself in! While we don't claim to be experts on any of these topics, we hope our experiences can lend a perspective to anyone who may be wondering how to navigate these challenges!
Here's a sneak peek of what we're talking about:
Burnout: how to avoid, navigate, and overcome it
How to communicate your needs with your superiors and ask for what you want (whether that's for a raise, a lighter workload, assistance, or learning opportunities)
How to break up with a client or leave your job the right way by maintaining relationships
What to do when your interests and passions no longer align with the work you're doing
- MORE!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802!
Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including:
How to navigate career advances + shifts that align with your passions
What to do in order to understand your brand's persona and identity
The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty
How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand
Common mistakes to avoid when managing influencer partnerships
Her take on the future of influencer marketing and the unique perspective around consumers as influencers
Why it's important to set aside some of your influencer budget to "throw fuel on the fire"
How to set up effective and measurable paid ad campaigns
- MORE!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!
Follow Halie on Instagram: https://www.instagram.com/hailsoprano/
Connect with Halie on LinkedIn: https://www.linkedin.com/in/halie-soprano-69b57397/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a branding and website design studio based in Orlando, Florida!
Macey offers incredible website optimization tips, including:
Best practices to consider when starting a website from scratch
How to rank higher on Google (yes, really!)
What to do if your website has gone "stale"
Her preferred website builders for any business or brand
How to optimize your SEO + a crucial tip to ensure your optimization is recognized by search engines
- MORE!
Grab a drink and listen in to this Marketing Happy Hour conversation!
____
Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you!
Follow Macey on Instagram: https://www.instagram.com/ashliehead/
Learn more about Be Bold Design Studio: https://bebolddesignstudio.com/
Connect with Macey on LinkedIn: https://www.linkedin.com/in/ashlie-head-60b579119/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation and digital strategy for the Lancôme skincare division.
Ashlie shares a unique perspective, and offers advice on:
How to tailor digital campaigns to different consumer personas
How sharing your ideas + feedback confidently can positively impact your career
The future of digital: How to navigate the Metaverse
A behind the scenes look at content creation for a major beauty brand
- MORE!
Grab a drink and listen in to this Marketing Happy Hour conversation!
____
Follow Ashlie on Instagram: https://www.instagram.com/ashliehead/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Connect with Ashlie on LinkedIn: https://www.linkedin.com/in/ashlie-head-60b579119/
Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray. Karsen shares amazing insights, including: How to become a confident copywriter Top tips for growing your email list from the ground up How to build and nurture an authentic community around your brand An alternate approach to using pain points in your brand messaging Grab a drink and listen in to this Marketing Happy Hour conversation! ____ Follow Karsen on Instagram: https://www.instagram.com/karsenmurray/
Karsen's Email 101 Course: https://karsenmurray.com/email-marketing-101 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz Karsen’s messaging freebie!: https://view.flodesk.com/pages/624eec8661c35e3b7b289bf5
Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.
Thank you to all of the amazing guests this season:
👉 Josie Maida of Maida Media
👉 Geena Massara of Girlfriend Collective
👉 Zaria Parvez of Duolingo
👉 Alice Hampton of ACP Management
👉 Lisa Meyer of Beekman 1802
👉 Hannah Pobar of Home Studio List
👉 Rondene Grinam of Microsoft
Grab a drink and listen in. We’ll be back for season 4 in April of 2022 with an awesome episode from Karsen Murray, copywriter and email marketing expert. Follow us on Instagram for announcements about the upcoming season!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Oder your favorite wine through Winc, "low sugar wines and more, delivered to your door." https://glnk.io/zn1l/espitz
In this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft.
Rondene shares incredible insights, including:
- The power in networking to advance your career, especially in the early days
- Simple email subject line tips that will increase open rates
- How to utilize A/B testing to optimize an email strategy
- How to determine if an audience is high or low value
- Her experience and lessons learned in transitioning into a tech marketing role
-
- MORE!
Grab a drink and listen in to this Marketing Happy Hour conversation!
____
Connect with Rondene on LinkedIn: https://www.linkedin.com/in/rondenegrinam/
Follow Rondene on Twitter: https://twitter.com/RonniTheRiveter
Follow Rondene on Instagram: https://www.instagram.com/ronnitheriveter/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Check out wine subscription Winc: https://glnk.io/zn1l/espitz
In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner. In growing her business, Hannah has made it work without bringing outside investments from venture capital firms. She shared how with the right team, processes and mindset, you can grow your revenue and find success. A few key points that Hannah touches on in this episode are: - The importance of delegating when building a business - How to make organic social media efforts work for growing a brand - Tips for building your personal brand as a business owner - Hannah's favorite (and FREE) PR tool - The importance of building connections with your online audience Grab a drink and let’s dive into this Happy Hour conversation! __ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-pobar-09995465/ Learn more about Home Studio List: https://www.homestudiolist.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Creative Director for Beekman 1802, Lisa directs the creative team in all things photo, video, social and email design. She also leads the visual direction for new product launches and campaigns. Lisa knows a thing or two about creativity and thinking outside of the box, but also putting yourself out there as a professional and landing partnerships with dream brands. One of our favorite parts of this episode is the wealth of career advice that she shares including: How to control your interviews Tips for building your portfolio and resume Agency vs. in-house experience and what you can learn from both Grab a drink and let’s dive into this Happy Hour conversation! __ Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-meyer-6128378a/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group."
In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber.
Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector.
In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include:
- The skills you need to succeed in corporate PR
- Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship
- How to approach PR and influencer campaigns in order to get the ROI you're looking for
- Steps to take before engaging with online and print media publications
- How to vet brand collaborations as a talent and celebrity manager
Grab a drink and listen in to our conversation with Alice Hampton.
__
Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-hampton-97b18719/
View the ACP Management Website: https://www.acp-management.com/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to: Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your audience in the comments sections on social Find success, in general, on Tik Tok Create work-life balance while working in the social media and marketing industries __ Grab a drink and listen in to our discussion with Zaria Parvez. Connect with Zaria on LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Check out Zaria's Tik Tok Page: https://www.tiktok.com/@zariaparvez Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions:
What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands? Following an influencer campaign, what KPIs do you need to measure? How can I land a marketing job with large consumer brands? What's your advice for keeping on top of the trends within the influencer marketing space?
If you're in the influencer industry looking for tips for enhancing your campaigns or you'd like to grow your knowledge overall of the industry, then this episode is for you. Grab a drink and listen in to our discussion with Geena Massara. Connect with Geena on LinkedIn: https://www.linkedin.com/in/geena-massara-14847694/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
We're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company. Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her networking skills and by readjusting her mindset. Not only that, but Josie gives us her tips for growing your following on Tik Tok after taking her page and her clients' pages to "influencer status." If you’re a social media freelancer or you're looking to grow your business while working full-time, this episode is for you! Grab a drink and listen in. Connect with Josie on LinkedIn: https://www.linkedin.com/in/josephine-maida-she-her-50928393/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Find us on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
We’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two.
Thank you to all of the amazing guests this season:
👉 Ally Golden of UpWork
👉 Karly and Kiersten of Millennial Social Media Marketing
👉 Angelica Song of Google
👉 Danielle Vito of Avantstay
👉 Emma Wolgast of Red Ventures
👉 Jenny Park of LinkedIn
Grab a drink and listen in. We’ll be back for season 3 in January of 2022 with an amazing episode with Jodie Maida of Maida Media, formerly on the social media team with The Walt Disney Company. Follow us on Instagram for announcements about the upcoming season!
Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
We ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not only shares her career journey with us - going from Cheerios to LinkedIn, but she also peels the curtain back on the world’s most famous networking app by answering the questions everyone asks themselves about the platform including “what in the world am I supposed to use LinkedIn for besides hiring?”
If you’re looking to get the most out of LinkedIn and become an expert at networking on and offline, this episode is for you.
Grab a drink and listen in.
Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenniferkimpark/
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Are you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program?
This week, Erica sits down with her ex-coworker turned close friend Emma Wolgast, Paid Social Analyst at Red Ventures.
Red Ventures is an agency that simplifies online experiences through premium content, strategic partnerships, AI-driven digital marketing, and world class intelligence and analytics.
In this episode, Emma shares her experience navigating a 9-5 while pursuing her MBA, a behind the scenes look at Paid Social, why it’s important to diversify your audience touchpoints, and her advice for anyone looking to advance their career. Grab a drink and listen in 🥂
Connect with Emma on LinkedIn: https://www.linkedin.com/in/wolgast
Keep up with Emma and her cat, Wendell, on Instagram: https://instagram.com/e_wolgast?utm_medium=copy_link
Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand.
Have you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world while managing a large social media presence? Angelica Song, Associate Product Marketing Manager at Google, shares her experience in balancing her role at the tech giant while being a well known TikTok Creator. Angelica gives us her must-know interview secrets and shares her insight on the outlook of Gen Z in the marketing workforce. Grab a drink and listen in. Connect with Angelica on LinkedIn: https://www.linkedin.com/in/angelicasong/ Check out Angelica on Tik Tok: https://www.tiktok.com/@_angelicasong? Angelica's feature on Business Insider: https://www.businessinsider.com/google-intern-tiktok-influencer-day-in-the-life-2020-7 Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
Are you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen in. Connect with Millennial Social Media Marketing on Instagram: https://www.instagram.com/millennialsmmarketing/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Join MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/
Welcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work marketplace, connecting millions of businesses with independent talent around the globe. Ally is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do the same. As a brand manager, she shares insights on how all brands can humanize their company and show empathy to their consumers through various marketing channels. Grab a drink and listen in. Connect with Ally on LinkedIn: https://www.linkedin.com/in/alexandragolden Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
That is a wrap of MHH season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons learned with all of you.
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
How does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview with Stephen Kubiak, Manager of Social Strategy & Content for the Universal Parks.
Stephen not only shares how to create unique experiences for audiences on social media, he also shares how Twitter became one of Universal’s top platforms for engagement and how you too can create world-class social media campaigns for your business.
Grab a drink and listen in.
Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephenkubiak
Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
It’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking professor, Sylvester Placid. Learn why Sylvester says “cover letters aren’t dead” and find out his top tips for landing a career for a large corporate organization.
Grab a drink and listen in.
Connect with Sylvester on LinkedIn: https://www.linkedin.com/in/splacid
Follow MHH on Instagram: https://instagram.com/marketinghappyhr
Always dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with brands inspired her to help other influencers land similar paid opportunities, shares how and when to reach out to brands, common first time influencer mistakes and how to avoid them, how to get clear on who you serve and the problem you solve, and the inside scoop on negotiating. Grab a drink and listen in!
Connect with Kahlea on Instagram: https://instagram.com/kahleanicolee?utm_medium=copy_link
Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful.
Grab a drink and listen in.
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenfreund
Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
Congrats! You got your degree in marketing. Now, how do you land a full-time job right out of college? On this week’s episode, Alison Taplin of FabFitFun shares what she did to jump-start her career, some of her top interview tips, how to network straight out of college and MORE! • Follow Marketing Happy Hour on Instagram: @marketinghappyhr • Follow Alison on Instagram: @alisontaplin • Connect with Alison on LinkedIn: “Alison Taplin”
The pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and new ways of hosting in-person gatherings. This week, we’re chatting with Digiday Media’s Event Programming Manager, Cayley Plotkin, to hear how her brands have navigated the recent changes and what predictions she has for the future of events. BONUS: Learn what component your events need to be successful. • Follow Marketing Happy Hour on Instagram: @marketinghappyhr • Follow Cayley on Instagram: @cayley_plotkin • Connect with Cayley on LinkedIn: “Cayley Plotkin”
Are you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We’re your hosts, Erica and Cassie, and we’ll be interviewing world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more! Grab a drink, tune in and join us for happy hour!