Awareness program on business website: Recent Episodes
Venkatachalam Ravindran
An awareness program to educate people on the 7 steps
to run a business website.
The speaker is R.Venkatachalam, Internet Consultant based in Chennai,India.
Creating customer accounts at the website so that their order details, payment details, etc are available centrally for both the customer and the business owner. Providing special offers to valuable customers using automation.
Promoting website and products using directories, search engine ranking using SEO, Google Adwords advertising. Identifying the visitors who came from search engines and handling them in a special way.
Having sales system online at the website so that customers can get immediate acknowledgement of the order details. Managing the order details at the website itself with a database so that website owner can access them from anywhere.
Creating necessary web pages on company and products, providing order form so that people can order online. Handling the orders by email.
Taking hosting space, creating email ids under website name, creating an e-brochure. How to inform your contacts about your website and your products using e-brochure.
How to name your website both when you have a company and when you start a new online business. What precautions to take and how to verify ownership. Some examples of good website names also discussed.