The Committed Creative Podcast: Recent Episodes
Carmen and David Allan-Petale
Are you a creative who wants to make a full-time living from your passion project? Then this podcast is for you. Each week, we interview a successful creative who quit the corporate business world and made their creative dream pay.Forget navel-gazing, highfalutin creative talk, and learn actionable business steps from creative minds who have turned their creative passion into their life's work...creative work that pays good money.Forget the saying 'poor and struggling artist' and hear from artistic people who earn more than they ever did in a 'traditional' job.Brought to you by creative duo Carmen and David Allan-Petale from content writing company Red Platypus Creative.
In the final episode of season six, I reflect on my podcasting journey and share tips for launching and maintaining a successful podcast.
I talk about the importance of choosing a catchy podcast name, creating an eye-catching thumbnail, and developing an engaging intro and outro.
Key Takeaways:
- Choose a catchy podcast name that aligns with your theme and consider SEO considerations for discoverability.
- Create an eye-catching thumbnail that reflects your branding and use photos to personalise it.
- Keep the intro concise and engaging, and include a call to action in the outro.
- Consider different podcast formats, such as interview-style or solo episodes, based on your preferences and time constraints.
- Vet guests to ensure they align with your podcast's theme and maintain a high-quality audience experience.
- Use tools like Calendly for guest bookings, Buzzsprout for publishing, and Adobe Premiere Pro for editing.
- Consider recording in seasons to allow for breaks and flexibility in your podcasting schedule.
- Consider outsourcing editing to save time and ensure high-quality sound.
- Use Decipher, an AI tool, for automated transcription and show notes generation.
Keen to launch your own podcast and want to learn more? Then reach out and book a strategy session and I can help you get on the airwaves!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
In this episode of The Committed Creative podcast, Amanda shares her journey from accidentally starting her own business after her son was born to building a successful career in podcasting, social media training, and teaching creativity.
Amanda speaks about the importance of blogging and content creation for businesses, the challenges of finding work-life balance as a self-employed creative, and the impact of social media on creativity.
Amanda also provides insights into her work with the Creative Schools program and offers advice for those looking to transition from a 9 to 5 job to pursue their creative passions.
Key Takeaways:
- Blogging and content creation are still valuable tools for businesses to increase website traffic and establish thought leadership.
- Amanda emphasises the importance of flexibility and autonomy in her work and has no desire to return to working for someone else.
- Social media can be a powerful marketing tool for businesses, but it's important to identify the platforms where your target audience spends the most time.
- Time and confidence are common challenges for business owners when it comes to social media, but starting small and being authentic can help overcome these obstacles.
- The Creative Schools program aims to foster creativity in students by partnering creative practitioners with classroom teachers to co-teach creative projects.
- Many adults lose touch with their creativity due to a focus on results and a lack of permission to play. Amanda encourages adults to reimagine their future and prioritise creativity in their lives.
If you ever wanted to make the break from the 9 to 5 and pursue your creative passions, then this is the podcast to listen to.
Find out more about Amanda on her Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Cat Westell is the founder of Amoret Muse, a self-care product-based business. She started her business during the COVID-19 lockdown as a way to practice self-care and create products that promote relaxation and well-being.
In this episode, Cat discusses the importance of being present and making decisions from a place of clarity. She also emphasises the significance of self-care in maintaining a healthy work-life balance.
Cat shares her experiences with burnout and how she overcame it by communicating her needs and taking time for herself. She highlights the importance of celebrating wins and continuously growing as a person. Cat also discusses her rebranding process and her vision for the future of Amoret Muse
Key takeaways from this episode:
- Self-care is not selfish; it empowers individuals to make decisions from a place of clarity.
- Taking small steps every day towards self-care can lead to significant changes in overall wellbeing.
- Communication is crucial in overcoming burnout and seeking support from loved ones.
- Grounding oneself and finding activities that bring joy and presence can help combat stress and overwhelm.
- Continuous growth and alignment with personal values are essential for success in business and personal development.
If you want to launch a product-based business, or improve on your self-care, this is the episode to listen to.
You can find out more about Cat on her Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Monica Beazley is the founder of Monarch Management, a company that supports leaders in cultivating self-awareness, emotional intelligence, and resilience. With a background in corporate and sports management, Monica is passionate about empowering leaders to create positive change in their organisations and communities.
In this episode of The Committed Creative podcast, Monica shares her journey from a corporate career to starting her own business, driven by the desire to see more gender equality and support for women in leadership positions.
Monica highlights the power of vulnerability, authenticity, and gratitude in effective leadership, and delves into how she works with companies to create a clear vision and values for their teams, as well as encouraging them to invest in the personal and professional development of their staff.
Key takeaways from this episode:
- Kindness is at the core of being a great leader.
- Gender equality and support for women in leadership positions are crucial for positive change.
- Vulnerability, authenticity, and gratitude are essential qualities for effective leadership.
- Developing self-awareness, communication skills, and resilience are key for improving leadership skills.
- Creating a clear vision and values for a team is important for cohesion and success.
- Investing in the personal and professional development of team members is crucial for a healthy and productive work environment.
If you want to improve your leadership skills, or hire a team and create a engaged company culture, then this is the podcast to listen to.
You can find out more about Monica on her Instagam.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Mackenzie is the founder of the fitness business Dubbel and in this episode, he shares his journey from soccer player to starting his own business during COVID.
He discusses the importance of providing value and showcasing expertise on social media to grow a personal brand. Mackenzie also talks about the mental and physical challenges of running long distances and how they relate to running a business.
He emphasises the importance of goal setting, strategic thinking, and sustainability in both running and business. Mackenzie provides tips for organic social media growth and highlights the significance of self-care in maintaining a healthy work-life balance.
Key takeaways from this episode:
- Providing value consistently on social media is key to growing a personal brand.
- Mental fortitude and resilience are crucial in both running and business.
- Goal setting and strategic thinking are important for success in running and business.
- Self-care, including alone time and quality time with loved ones, is essential for maintaining a healthy work-life balance.
Tune in to hear about how Mackenzie recently ran the Cape-to-Cape in just 15 hours - breaking the current record for the trail. The distance is essentially three marathons back to back - nuts!
You can find out more about Mackenzie on his Instagam.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
In this episode of the Committed Creative Podcast, I interview Ashley Matkovic, the founder of one of Perth's biggest business networking groups, Fusion Biz Co.
Ash shares her journey over the past seven years - from quitting the corporate job she hated to navigating an events business during covid.
Possibly my favourite moment from the podcast was when I asked Ash if she'd ever envisioned Fusion growing as big as it's become, only for her to answer with a resounding 'yes'.
I friggin' loved that confidence and self-belief that Ash knew she was going to create an epic community for women before she'd even done it - I believe it's this mindset that has got her so far.
In the podcast, Ash talks about:
🌸 How she started Fusion to create a space where women can have authentic conversations and connect on a deeper level.
🌸 The challenges of running a business, including feeling lonely and not having a support network, which is why Fusion is so important.
🌸 Her journey as an introvert running networking events, and how she has learned to step into her role as a leader and create a welcoming environment for others.
🌸 Why celebrating wins is important in business, as it helps to acknowledge and appreciate your achievements.
🌸 How the biggest challenge for many businesses is getting in front of more people and marketing their business effectively.
🌸 Why mindset is a major challenge for business owners, and how having a supportive community can help to shift perspectives and overcome mindset roadblocks.
If you want to learn more about Ash, check out Fusion here, and grab tickets to their Christmas do here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
In this episode of the Committed Creative Podcast, I interview John Denton, a business coach who specialises in preparing businesses for sale.
John shares his expertise on how to get a business ready for sale, the challenges business owners face during the selling process, and the key factors buyers should consider when purchasing a business.
He emphasises the importance of systemising a business, separating the owner from the day-to-day operations, and having clean and up-to-date financials.
John also discusses the advantages and disadvantages of starting a business versus purchasing an existing one, as well as the unique considerations for franchise businesses.
Key Takeaways:
- Systemise your business and separate yourself from the day-to-day operations to make it more attractive to buyers.
- Clean and up-to-date financials are crucial for a successful business sale.
- Consider the structure of the business and ensure it is set up for a smooth transition to a new owner.
- Conduct thorough due diligence when purchasing a business, including reviewing financials, assessing systems and staff, and evaluating the client base.
- Franchise businesses require careful consideration, including reviewing the franchise agreement, conducting market research, and speaking with current and former franchisees.
Find out more about John here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Amanda Ewin is a lifestyle coach and meditation teacher who helps high-achieving women shift from feeling stuck to living a magnificent life.
With a background in podiatry, Amanda realised her true passion was in helping people live better lives and find joy. She is the host of the Bounce Out of Bed podcast and is dedicated to helping her clients prioritise themselves and find their true values.
Key takeaways from this episode:
- It's important to prioritise joy and find activities that bring you happiness.
- Setting boundaries and surrounding yourself with uplifting people is crucial for personal growth.
- Values play a significant role in decision-making and should be aligned with how you spend your time.
- Taking small steps and celebrating wins along the way can lead to positive change.
Find out more about Amanda here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Lizelle Hartley is a well-known fashion designer, stylist, and business coach. She has recently released a memoir about her life and the challenges she faced on her journey to becoming a successful entrepreneur.
From living in poverty after a car accident to starting her own fashion house, Lizelle's journey is a testament to the power of resilience and determination. She now helps other business owners achieve their goals through personal and business mentoring.
Key takeaways from this episode:
- Lizelle's challenging childhood, including a car accident that left her family in poverty, shaped her into a determined and resilient woman.
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She realised that to succeed in the fashion industry, she needed to understand the business side of things, which led her to become a business mentor.
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Lizelle emphasises the importance of wellbeing in business success, as a healthy mindset and personal life are crucial for achieving professional goals.
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She offers fashion styling services to help clients create a wardrobe that reflects their personality and boosts their confidence.
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Lizelle's mentoring process involves a discovery session to create a roadmap for the client's business, focusing on their why and identifying areas for improvement.
Find out more about Lizelle here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the Committed Creative Podcast, I talk about how I help businesses bring their brands to life through engaging website copy.
I discuss the importance of creating engaging website content that keeps users on the page and leads to conversions, and how you need to clearly define the main call to action and make it prominent on the website.
Key takeaways:
- Clearly define the main call to action and make it prominent on the website.
- Align the website content with the user's search intent to reduce bounce rates.
- Optimise each service page for specific keywords to improve SEO.
- Leverage Google reviews to enhance the credibility and authority of the website.
- Maintain a consistent tone of voice throughout the website to create an authentic and engaging experience.
- Repurpose existing content to keep the website fresh and regularly updated.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, we have something a little different - I'm being interviewed! This episode is for the Bounce out of Bed podcast, which is hosted by Amanda Ewin, but Amanda kindly said I could share the podcast on The Committed Creative - so here it is!
In this episode, I talk about how I'm passionate about helping businesses communicate their stories effectively to connect with their audience.
I'm a big believer in the power of authenticity and values-driven marketing to attract ideal clients and create meaningful connections.
Key takeaways from this episode:
- Focus on the platforms where your audience is most active to stand out in the online business world.
- Align your business with your values to attract ideal clients and create meaningful connections.
- Authentic storytelling is a powerful tool in marketing that helps build connections with your audience.
- Building a routine and practicing creativity can lead to growth and success in your business.
- Pushing yourself outside your comfort zone and embracing challenges can lead to personal and professional growth.
You can find out more about Amanda on her website here.
And stay tuned... Amanda will be interviewed on The Committed Creative soon!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Lala Macnab is a business mentor and educator who owns and operates five businesses. She is the owner of Paper and Ink Studios, a wedding stationery business, and the founder of the Creative Republic, an Etsy store that sells photographic backdrops. Lala is also involved in an Amazon FBA business and recently started a business called Good Vibe Scents, which sells inspirational car air fresheners. She is passionate about helping small businesses succeed and is known for her expertise in branding and design.
In this episode of the Committed Creative Podcast, Lala shares her journey of starting and managing five businesses, including her wedding stationery business, Paper and Ink Studios, and her Amazon FBA business. She also discusses the importance of rebranding and the process of selling a business. Lala emphasises the need for passion and purpose in entrepreneurship and offers valuable advice for aspiring business owners.
The nitty-gritty from Lala:
- Lala emphasises the importance of being 100% committed to your business idea and having a clear purpose and passion.
- When starting a business, it is crucial to research the market, identify your unique selling proposition, and ensure there is a need for your product or service.
- Building a strong team is essential for business success. Hire people with the right personality and train them for the required skills.
- Lala believes in giving back to the community and incorporating a greater purpose into her businesses.
- It is important to take care of yourself as a business owner and prioritise your own wellbeing.
Find out more about Lala here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Em Gee is a marketing and mindset coach who helps women become unstoppable in their businesses. She is also an AI enthusiast and is currently working on a project to integrate AI into her coaching programs.
In this episode of the Committed Creative Podcast, I chat with Em Gee about her journey from studying marketing to becoming a teacher and eventually starting her own coaching business.
Em Gee emphasises the importance of having a solid foundation in marketing and understanding your ideal client. Em also discusses her recent ADHD diagnosis and how it's impacted her life and coaching practice.
Most excitingly though, Em gives me the low down on how she plans to use AI to create a chat bot that can coach her clients 24/7, providing personalised support and resources. Em addresses concerns about AI and demonstrates the potential benefits it can bring to the coaching industry.
We dive into how to:
- Get clear on your ideal client and their transformation before creating your marketing strategy.
- Trust your gut and listen to your intuition when making decisions about your career and business.
- understand that AI can be a powerful tool in coaching, providing personalised support and resources to clients.
- Embrace AI to free up time for more intentional human activities, such as one-on-one coaching.
Em is opening up her AI program (The Biz Rebelution) to everyone, and if you want to learn more, make sure you check it out here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
As a former journalist and now as a PR consultant, I've sat on both sides of the media train. On this week's episode of The Committed Creative, I give you some tips on how you can get your business into the media and reap all the benefits of free publicity.
Keeping in mind that these days media coverage is not limited to traditional outlets like TV and magazines, I give advice on how create an effective pitch that gets you seen.
During the podcast, I dive into:
- How media coverage provides free publicity and establishes you as an expert in your field.
- How to tailor your pitch to the specific media outlet and audience.
- The benefits of signing up for resources like Source Bottle to connect with journalists looking for industry experts.
- How to craft an effective media release with a catchy headline, active voice, and relevant facts and quotes.
- Ways to build relationships with journalists, and also how to follow up your pitch with phone calls, and be prepared for interviews.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week, I deep dive into one of my favourite ways of telling brand stories - using Donald Miller's StoryBrand Framework.
The StoryBrand process is about creating clarity in messaging so that customers understand the value of what businesses offer, which ultimately leads to higher engagement and sales.
In the podcast, I summarise it for you, so you don't have to read it!
Put simply, this is what's involved:
- A Character: The character is your customer, not your brand. They should have a want or a need, which provides the motivation for the story.
- Has a Problem: Identify the problem that the customer is trying to solve. This problem is the villain in their story.
- And Meets a Guide: The guide is your brand. You should position your brand as the guide who has been there before and can help the hero overcome the challenges.
- Who Gives Them a Plan: The plan you provide is your product or service, which should offer clear steps to solve the customer's problem.
- Calls Them to Action: This is your compelling call to action, which should motivate the customer to engage with your plan.
- That Helps Them Avoid Failure: Highlight what the customer stands to lose if they don't engage with your brand or product. This is the tragic ending you're helping them avoid.
- And Ends in a Success: Define what success looks like for your customers. This is the happy ending they can achieve with your guidance.
Curious? Listen to my podcast to learn more!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
YouTube Ads Specialist, Marcus Svedin, joined me on The Committed Creative podcast this week, and gave some great insights on how to use YouTube to market and grow your business.
Marcus is the co-founder of Titan Marketer, a YouTube advertising company, and he spoke about the benefits of YouTube advertising and why it is a valuable platform for businesses.
The key takeaways Marcus shares include:
- The targeting capabilities of YouTube ads and how they can reach potential customers who are ready to buy.
- Tips for creating engaging video ads and growing a YouTube channel.
- The importance of authenticity and encourages business owners to overcome their camera shyness and start creating video content.
- Highlighting the significance of optimising landing page load speed for successful ad campaigns.
One of my favourite quotes from Marcus during this episode was, "People desire and seek out authenticity because there's so much fakeness on social media - but on YouTube it's easy to show that you're authentic."
If you've ever wanted to tap into YouTube and use it as a marketing platform, then this is the podcast to listen to!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Marketing expert Shannon Stone joined me on The Committed Creative podcast this week, and I was thrilled to have her on because I know how knowledgeable she is when it comes to business growth.
Shannon shared with me her journey of starting her own business after leaving a toxic relationship and finding her passion for marketing. She discusses the importance of self-trust and the need to listen to your own intuition when making decisions - something that she has improved on over the years and which has led her to great things.
The key takeaways Shannon shares include:
- Clearing your mind and creating a quiet space to listen to your own thoughts and make decisions.
- Personalising your marketing strategies based on the problem you solve, rather than focusing on a specific target audience.
- Networking is a valuable tool for building connections and finding clients.
- It's important to take the time for self-care and prioritise your mental health if you want to succeed in business.
One of my favourite quotes from Shannon during this episode was, "The more that we can trust ourselves and depend on ourselves, the more we can see our goals come into reality."
I think you'll find Shannon extremely inspiring, so I highly recommend having a listen!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I hosted Breanna May, and I was suuuuuper duper excited because Bre used to be my business coach and I put some of my success down to her awesomeness.
So naturally, I knew I had to have her on The Committed Creative because she has a lot of wisdom to share.
During our chat, Bre emphasises the importance of mindset in achieving success and discusses how she helps women overcome their fears and limiting beliefs. She also highlights the need for authenticity and self-discovery in business and offers advice on finding one's true calling.
Breanna delves into:
- Why mindset is the key to success in business and life.
- How it's important to discern what beliefs and expectations are truly yours and let go of those that are not.
- Why role modelling is crucial in empowering children to follow their dreams and prioritise their own happiness.
- How failure is a part of the journey to success and should be embraced as an opportunity to learn and grow.
- How taking small, consistent actions is the key to turning an idea into a reality.
One of my favourite quotes from Bre during our chat was "You have to be the person who is courageous, not perfect."
No matter where you are in your business (or life!) journey, I know you will get a lot out of this podcast, so have a listen.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, my guest was Benjamin O'Brien who is the owner of The Natural Medicine and Nutrition Clinic.
Benjamin has studied Chinese Medicine all over the world - including in China where he also taught acupuncture.
In the podcast, we talk about:
- How Benjamin trained for decades to become a master of his work.
- Why finding a good mentor is the route of all success.
- It's not simply good enough to be good at what you do - if you want to run a successful business then you need to learn how to run a business.
- What exactly Chinese medicine is and how Ben works with his patients.
- How to get repeat business when you work in a medical setting.
- Why your reputation is vital as a natural medicine practitioner.
…and loads, loads more.
Ben opened his clinic right before COVID and it has done extremely well - find out how he's managed to run a small business during a time of great uncertainty.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Alysha Anema, who is the owner of Anema Designs and Illustrations.
Alysha is a talented artist and after a false start in accounting realised her true calling was all things creative - namely, design and art!
In the podcast, we talk about:
- How Alysha made the jump from working for a creative agency to working for herself.
- How she found a government-funded program that helped her to set up her business.
- Why she loves freelancing and what she misses about agency life.
- How she finds her clients.
- Tips for pricing work to incorporate a good profit margin.
- How to set boundaries when working with clients.
- Ways of establishing a thorough briefing process so you're on the same page as your clients at all times.
…and loads, loads more.
If you are itching to branch out and start working for yourself, this is the podcast to listen to.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Emilie Otto, who is the owner of House of Hobby, an art studio for budding artists in Perth.
House of Hobby hosts up to seven workshops a week and the business has created a vibrant community of hobbyists who love to come together and share their passion for art.
In the podcast, we talk about:
- How Emilie went out on a whim and bought House of Hobby during COVID... and how it actually worked in her favour!
- The marketing methods Emilie uses to get her business up front and centre.
- The power of an email newsletter and how Emilie sells most workshop tickets through this process.
- Emilie's onboarding process to make sure all art teachers create a consistent 'vibe' for workshop participants.
- What Emilie has struggled with on her journey.
- What Emilie loves the most about her business - and what drives her to get up each day to keep running an epic art community.
…and loads, loads more.
If you've ever wanted to own and run a brick and motar creative business, then this is the podcast you need to listen to!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Emma Oliver, who is a buyers agent for The Agency, and also a costume maker and artist!
You might not think buying houses is very creative but there's actually a fine art to getting a property that is going to make you money, vs purchasing a dud.
In the podcast, we talk about:
- What a buyers agent actually does.
- How you can look at a house creatively to see its potential.
- Why buying the worst house in the best street is always a winning investment.
- How to get a good deal in the current crazy real estate market in Australia.
- What to look for in a property.
- How Emma applies her skills as an architect to make sure her clients find the best properties that are suited to their lifestyles.
- How Emma has always been a creative soul and how she has applied this creativity to everything she does - even real estate!
…and loads, loads more.
If you are a property investor or looking to buy your first home, then this podcast is a must-listen.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Ashley Wright, who is the owner of Smash Cactus Media, a social media agency based in London.
Ashley is a Tic Toc expert and works with a range of product businesses, helping them to grow through social media engagement.
In the podcast, we talk about:
- How if your business is on Instagram, it should probably be on Tic Toc.
- How it's easier and faster to grow your business on Tic Toc than most other social media platforms at the moment.
- How to capitalise on your Tic Toc account if a post goes viral.
- How to reuse your content in the most effective ways.
- Why consistency is key - plus how often to post and what to post.
- The process of working with an agency for your social media and what questions to ask an agency if you want to bring someone on board to do your social media.
- How to get started on Tic Toc if you're a complete newbie.
- How Ashley also uses Twitter to promote his business - it turns out it's not dead!
…and loads, loads more.
If you've wanted to get onto Tic Toc, or grow your Tic Toc account, then this is the podcast to listen to!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Jody Rolph, who is the founder of The Creative Gathering, about her epic annual event held in Rockingham, Western Australia.
Jody was inspired to launch The Creative Gathering for the first time last year after being driven to show people that they are more creative than they may think.
With zero events experience, Jody embarked on creating an amazing event and saw great success, even in a world that had just come through the other side of COVID lockdowns. This year, The Creative Gathering is returning in September and will be bigger and better than ever.
In the podcast, we talk about:
- What creativity is (it's not what you might think!)
- How you can tap into your creativity.
- What inspired Jody to see more people increase their creativity.
- What you need to know when running an event.
- How Jody markets her event on social media.
- Why authenticity has been a key to Jody's success.
- Who The Creative Gathering is for, and who will be exhibiting at the event.
…and loads, loads more.
If you want to find out more about Jody and The Creative Gathering, you can check out the event on Jody's website, or follow her on Instagram.
*We are excited to announce that The Committed Creative podcast is partnering with The Creative Gathering this year, as we feel like it is a special event that you - our valued listeners - will love!
We will be featuring speakers from The Creative Gathering throughout this season of The Committed Creative podcast. So stay tuned!*
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Rebecca Lehrer, who is the founder of Levity Chiropractic, a chiropractic clinic based in Mount Lawley, Western Australia.
Rebecca was motivated to launch her business because she saw the way chiro can change lives - and the kind of chiro Rebecca specialises in is different to most.
Rebecca uses the NetworkSpinal technique, which is a very gentle chiro method that work on the patterns of mechanical tension in the body that impact the brain and spinal cord.
In the podcast, we talk about:
- What led Bec to starting her practice.
- The key learnings for making creating a more profitable business.
- The impact of establishing professional connections on business sustainability.
- What NetworkSpinal is and its benefits.
- The mind-body connection and strategies from improved awareness.
- The impact of constant stimulation on our nervous system.
- How Bec went about opening her clients and finding clients.
- The ups and downs of sole business ownerships.
…and loads, loads more.
Bec moved from Canberra to launch a business in a city where she hardly knew anyone - just before COVID - and has seen success due to the level of care and understanding she has of her clients' needs.
If you want to find out more about Bec you can check out her website here.
Please note this is the last epsiode for Season 4 and The Committed Creative will return on the 1st of June.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I answer some questions put to me by members of the Facebook Community Badass Business Co., run by Rebecca Kelly from Ladies HQ.
These are the questions I answer:
- The term 'marketing' is a broad umbrella term - what does it cover?
- How do you get businesses in the media and gain media exposure?
- I hired a copywriter to write my website but my Google ranking hasn't improved. What’s wrong?
- How can I make ChatGPT work for me?
If you've ever wanted to get your business into the media but are unsure how to go about it, or you want to know how you can use ChatGPT to work faster, this is the podcast for you.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Jacinta Taylor, who is the founder of Laminated Cotton Shop, an online store selling handmade, reuasable and eco-friendly products.
Jacinta began her business nearly a decade ago after the birth of her kids. She realised that working a busy 9-to-5 corporate job as an accountant wasn't suited to motherhood and so she launched the biz despite having any prior experience in running an online shop.
Jacinta has had her ups and downs but her store has grown to servicing a number of customers Australia-wide (plus a few overseas customers too!).
In the podcast, we talk about:
- What laminated cotton is and how it's different to many products on the Australian market.
- How Jacinta built her online store herself and how it became a success, because she had a unique product, without any prior experience.
- How Jacinta had only sewn as a hobby before creating her business, and how she improves her sewing skills by tapping into a network of local mums.
- The ways in which Jacinta was required to pivot her business in order to survive during COVID.
- The difficult staffing decisions Jacinta had to make during COVID, while living in the city that experienced the longest lockdown in the world.
- The growth eco-friendly businesses have seen over the years, and what that's meant for Lamintated Cotton Shop.
- How Jacinta has navigated business challenges such as rising shipping costs.
…and loads, loads more.
If you have ever been curious about what it takes to launch an online business shopfront, then this is the episode for you.
If you want to find out more about Jacinta you can check out her website here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Nilanthi Dayananda, who is an integrative counsellor, wellbeing coach, holistic therapist, and health and wellness mentor. Nilanthi specialises in working with pre and post-partum mums, and parents in general as a couple's therapist.
It was so uplifting to talk to Nilanthi, as she is truly passionate about helping people, and her life's work is centered around this.
I must admit that we did digress a little from solely talking about business, because there were so many interesting topics that came up, and as usual, I simply went with the flow. In it, we talk about:
- How Nilanthi has always followed her passion and how she knew she wanted to go down the path of helping people.
- Birth trauma and how she helps women to heal post-birth.
- Preparation for birth and how to feel empowered during the birthing process.
- The state of Australia's healthcare system and what could be done to make it more patient-centric.
- The differences in other birthing cultures around the world compared to Australia's.
- Nilanthi's volunteering work around the world and why she was driven to help people from disadvantaged countries.
- How people find out about Nilanthi and how her offering connects body, mind and spirit for the best outcomes.
…and loads, loads more.
If you feel you are a parent or are looking to become one, and especially if you are a parent running a busy business, then you won't want to miss out on this episode.
If you want to find out more about Nilanthi you can check out her website.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Marizanne Roos, web designer and co-owner of Primesites Digital.
In it, we talk about:
- How Marizanne and her husband have created a unique business model that has allowed their business to grow with consistent income.
- Why targeting a niche market such as small business owners, has led to their success.
- What you need to consider when you are launching your own business.
- How networking has enabled Primesites to grow quickly - even though it was a business born during COVID.
- How running her own business has allowed Marizanne to create a lifestyle she loves - one that works around her kids and allows her to travel for months every year.
…and loads, loads more.
If you want to build up your business and connect to a lifestyle that has more freedom to choose how you spend your days, then this is the podcast to listen to.
If you want to find out more about Marizanne, you check her out on her website and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Alexandra Katsubina, who is a personal stylist helping women feel confident in what they wear.
In it, we talk about:
- How you can wear clothes that match your personality
- Why wearing outfits that reflect who you are, give you the biggest confidence boost
- Why choosing staple items for your wardrobe can help you to avoid fast fashion
- How working with a stylist isn't simply for the rich and famous - and how it can actually save you money
- Why choosing colours to wear simply based on your skin tone is so passé
- How you can rock your outfits and match them to your personal branding style.
…and loads, loads more.
If you feel you need a wardrobe revamp to give yourself a confidence boost, then this is the podcast to listen to.
If you want to find out more about Alexandra, you can check her out on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I talk about the marketing strategy guide I develop with my clients to give them a better idea of how to connect with their ideal customers.
In it, I give tips on how you can:
- Nail your key messages
- Think about your big-picture goals and align them with your marketing
- Develop your brand in a way that resonates with your ideal audience
- Write like you're speaking to one person, not sending a mass message
- Uncover your brand's archetype and brand essence
- Find the values that resonate with your business
…and loads, loads more.
If you haven't thought about the psychology behind your marketing lately, then this is the podcast to listen to, so you can tap into an audience that will buy from you - because they love what you do or sell.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Sandra Gartner, business coach and co-founder of Essentia Coaching and Consulting.
In it, we talk about:
- How you can conquer fear and get unstuck
- How we can hire the right people for our businesses
- What we should do next to grow our business
- Tips for balancing motherhood and a career
- What NLP is and how it can help you in your business
- How to meet the right people that'll support us on our business journey.
…and loads, loads more.
Sandra has grown and sold multiple businesses and is an expert in leadership and development - tuning into this podcast will enable you to tap into her wisdom.
If you want to find out more about Sandra, you can check her out her LinkedIn.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Ally, Instagram coach and social media expert and founder of Alyona Social.
In it, we talk about:
- How you can be seen on Instagram
- What type of Insta content you should be posting and how frequently
- Tips for making your Insta reels more engaging
- Why you should always think of the customer first when creating any content
- How to repurpose FAQs into Insta content to get clients DMing you
- Why you should be analysing your stats constantly & recycling what works
…and loads, loads more.
If you feel overwhelmed by social media and are struggling to grow an engaged audience, then you need to listen to this episode.
If you want to find out more about Ally, you can check her out on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week, we have a very special podcast to celebrate International Women's Day. I invited five inspiring women to come on the podcast and share their experiences around being a woman in business.
This episode features:Rebecca Kelly, founder of Ladies HQ
Chandrika Gibson, senior yoga therapist & instructor, and founder of Surya Health
Fairina Cheng, jewellery designer
Erin Madeley, business consultant and founder of Perth Makers Market
Dr Kyla Smith, paediatric dietician and founder of Mealtimes.
In the podcast, I asked the women to share their views on:
- The gender pay gap
- Feminism - what does it mean to them?
- What are the most effective ways to counteract the negative stereotypes of feminism, especially in the working world?
- Whether they felt having a baby set them back in their careers
- Have they ever felt people haven't taken their businesses seriously because they're a woman?
It's well worth a listen - the answers might surprise you!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I spoke with Tracy Fryer, graphic designer, jewellery designer, and owner of Design Studio Perth.
In it, we talk about:
- How Tracy manages the day-to-day in her business.
- How letting go of perfectionism allowed her biz to grow.
- Tips for finding the perfect staff members to work in your biz.
- Why time blocking is a thing we should all be doing.
- How to stay motivated when things get tough.
…and loads, loads more.
Tracy has grown her business to a team of seven in a short space of 2.5 years. So if you're looking to scale, then this is the podcast to tune into.
If you want to find out more about Tracy, you check her out on her website and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I chat with Catherine Patterson, Head of Partnerships at Carbon Positive Australia.
Carbon Positive Australia is all about planting trees to improve the biodiversity of Australia's native environment, while also offsetting the tonnes of carbon released into the atmosphere.
Sometimes as a small business, getting by on the daily can be overwhelming, let alone thinking about how we can reduce our carbon footprint as a business. Small biz owners don’t have the budgets to throw at lessening their environmental impact like many of the big corporates do.
And yet I know many of you, like myself, WANT to do more to help reduce our impact and leave a better future for our children and our children’s children.
So where do we start?
In this episode, Catherine has some great advice on how you can get started in creating a better future for the world we live in - today. No matter if your a big business or a one (wo)man band.
If you want to find out more about Carbon Positive Australia, you check them out on their website and Instagram.
If you love this episode, please drop me a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I talk with Emma Campbell, an HR consultant turned purpose and leadership coach who works with organisations to make sure they're feeling fulfilled in their work.
We spoke about:
- How to make the leap from 9-5 to running your own full-time creative business.
- How to uncover what truly lights you up
- Tips for hiring people for your business for the first time - how to find the right fit.
- Exploring your business values and mission, and ensuring what you do aligns with them so you don't fall off track.
- How running a business is 90% mindset and 10% systems and processes.
- The benefit of an abundance mindset vs a scarcity mindset and how you can channel positivity.
- How it's important to listen to the way your body reacts to business decisions and tips for tapping into your intuition.
…and loads, loads more.
If you are feeling confused about the next steps for your business, or are wanting to make the break from the 9-to-5 and into a creative career, then this is the podcast for you.
If you want to find out more about Emma, you check her out on her website and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week, as we kick off Season 4 of the podcast, I dive into the way I have set my intentions and goals for this year, and why it works.
In this episode, I talk about:
- The psychology behind goal-setting.
- Why you achieve more when you consistently write down your goals.
- How to tackle those mammoth goals that seem far too intimidating.
- How to generate more self-belief.
- Why mindset is vital to business success.
I'd love to hear your thoughts on the episode, so if you have any feedback, please send me a message or connect with me on Linkedin.
Until next time, here's to going all in on your creative pursuits.
This week, as we close off Season 3 of the podcast, I thought I'd give a wrap-up of my year in the business and let you know what strategies I've used to grow Red Platypus throughout 2022.
In this episode, I talk about:
- Social media and why it's important to consider what channels you're on and why.
- How LinkedIn has leveraged my business.
- Why getting into the traditional media can still have amazing benefits.
- Why you shouldn't underestimate the power of F2F networking and how it enabled me to exponentially grow my business in 2022.
- How you need to understand the power and value in what it is you do, so you can effectively sell your services and charge what they're worth.
I'd love to hear your thoughts on the episode, so if you have any feedback, please send me a message or connect with me on Linkedin.
Until next time, here's to going all in on your creative pursuits.
This week on the podcast, I talk with Sarah Green, a wedding celebrant and one of the four owners of White Chalk Road, the longest-running search engine optimisation (SEO) company in Australia.
Firstly we covered the business of officiating weddings and spoke about:
- How fulfilling it is to be a part of a couple’s milestone day.
- How Sarah become a celebrant.
- How Sarah’s yet to experience a Bridezilla although apparently there are nudist weddings out there if any celebrants want a challenge!
Then we spoke about White Chalk Road and how:
- White Chalk Road’s retainer model works and how they deliver impressive SEO outcomes for their clients
- It's important to write for the customer first, if you want to improve your search ranking.
- To build your website from scratch with SEO in mind.
- Wordpress is the best platform to build your website on, in terms of getting the best SEO results.
- Quality content can get you highly-ranked these days, and you no longer have to rely solely on backlinks.
- The most important pages on your website are your services pages, and how to make the most of these pages.
- If you offer many services, you should avoid a one-page website - and why
- If you are looking to get backlinks, make sure the businesses linking to you have high-quality websites.
- To understand what short tail and long tail keywords are and how to optimise their use.
…and loads, loads more.
If you sometimes sweat about where your website is getting seen in Google searches, you need to listen to this episode.
If you want to find out more about Sarah, you check her out celebrant business, and SEO company White Chalk Road.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the Committed Creative Podcast, I sat down with Nikki from Nikki C Coaching to chat about how she helps women to build confidence around their bodies.
If you feel uncomfortable when you look in the mirror, then you need to listen to this podcast. Especially if you are a mum to little girls.
In this podcast, we talk about how:
- Nikki helps women with setting a positive mindset around their health.
- Without the internal connection, they can’t change their habits.
- Nikki went from high school teacher turned to qualified personal trainer and health and wellness coach.
- She made the switch after realising she loved pastoral care and helping girls and women with their own struggles with their body image.
- To change your mindset towards loving your body, even if you’ve been conditioned to hate it since you were born.
- Building body confidence starts through ‘exposure therapy’ where you begin small, wearing something a little more daring or going to the beach when you wouldn’t previously, slowly building confidence.
- The elasticity in our brain is the most malleable in the morning, which is why it’s so important to feed ourselves positive vibes through good habits early on in the day.
- By not having easy access to simple health information can create constant overwhelm and make you feel like a failure when it comes to keeping healthy.
- Uncovering your true why as to ‘why you want to lose weight’ or ‘improve your health and fitness’ can ensure you stay on track towards meeting your goals.
- We can do better in making sure the young girls in our life grow up confident and resilient.
- Working for herself enables Nikki to make a bigger impact than if she was working a 9-5, and how the fulfillness she gets from helping other women lights her up.
If you want to learn more about Nikki and her program, you can check her out on her Insta.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
Have you ever thought about launching a business that doesn’t yet exist?
Tracy Murray, aka The Glasses Lady, did just that after seeing how many people felt frustrated with the glasses-buying process after their optical appointments.
As someone who is technically legally blind (thank goodness for contact lenses!) I can completely understand how they feel - I can vividly remember the difficulty of the glasses-buying process. You feel pressured to buy and you feel like you have to make the decision quickly.
Realising these pain points, Tracy decided to launch The Glasses Lady - a business focused on eyewear styling with customer glasses in one to two hours.
In this episode, we discuss how Tracy:
- Started the business on her own after speaking to different people in the industry and doing thorough research.
- Found her first clients.
- Is passionate about making her customers feel excited and radiant wearing the glasses she styles - and this drives her more than the money.
- Has partnered with the right people in the industry to make sure she delivers the right glasses for her clients.
- Styles her customers based on not simply what they look like, but their personality too.
- Teaches you to think beyond what your style is now and where you want your style to be, so she can find glasses you fall in love with.
- Doesn’t care how long she spends with her clients, as long as she gets the styling right.
- Realises that not everyone feels comfortable shopping in a busy, high-pressured environment, which is why her customers always love shopping with her in the privacy of her own home.
- Had to teach herself social media to get ahead - she used to think TikTok was a band!
If you want to learn more about Tracy, you can check out her website or follow her on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
Rebekah Lambert is the founder of Unashamedly Creative, a business helping social entrepreneurs thrive.
There are many arms to Bek’s business - content creator, social media guru, coach, and strategy and planning services.
But Rebekah is so much more than just her business. Bek runs a wildly successful Facebook group called The Freelance Jungle which is an amazing space where freelancers feel FREE to discuss the trials and tribulations of being a sole trader.
In this podcast, we talk about:
- The need for the real-world space to feel as safe for minorities as the online space can feel.
- Bek’s innovative methods for getting work - you NEED to hear her hilarious and super creative ways of getting eyes on her business.
- Her involvement in community groups and the good work she does at bringing people together.
- That if you can do something different - and even a little bit strange - you will stand out from the crowd.
- How by proactively looking for ways to help people and giving, rather than focusing on what’s in it for you, you’re bound to get further with your business.
- That if you take constructive criticism personally in business, you’ll struggle to thrive.
- How freelancers need to understand their boundaries to ensure they get the most out of their work/life balance.
- How we can reduce ableism in the workplace - which means excluding people because they have a disability, are neurodiverse, or are in some other way ‘different’.
- How so many people become freelancers because they feel the traditional working environment is unsafe for them and makes them feel anxious.
- How to manage clients as a freelancer.
- How community groups can give you the chance to see how other people solve problems and make you feel as though you’re not alone - because you’re not.
- The steps to running a successful Facebook group.
If you want to learn more about Bek, you can check her out at her website, or on Instagram, and you can join The Freelance Jungle here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
Kate de Jong is a business and marketing strategy coach for business owners who want meaning, results and impact - minus the struggle.
After losing two pregnancies, Kate realised something needed to change in the way she was living her life. Her high stress was impacting her lifestyle and so she decided to quit her high-powered engineering job and follow her true passions.
In this podcast we discuss:
- Kate’s career journey - how she felt she should be an engineer because she was good at maths and science, even though she wasn’t passionate about it.
- Why you should focus on your natural gifts because this is often where your passions lie and where your joy comes from.
- How to encourage your own children to follow their dreams.
- How to uncover your zone of genius
- How to take the leap from full-time employment to self-employment
- How to easily articulate what it is you do so you can sell your services with ease
- How to choose a business coach who aligns with what you need.
- Why in business it’s important to be completely specific in what you do so your customers can clearly understand the end result they’re going to get.
- The reasons why people don’t buy are because they don’t understand what you’re selling, they don’t see the value, or it’s not the right time.
- How to go within and listen to your inner guidance to help you follow the right career pathway
If you want to find out more about Kate, you can follow her Instagram, or check her website at katiedejong.com
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
Karen suffered the ultimate, heartbreaking loss when her son was found dead in her garden one morning.
Experiencing this devastating loss completely changed the trajectory of Karen's life - she quit her job as a high-powered Chief Financial Officer of a publicly listed company as she began to work through her grief.
She's now a best-selling international author, having written five books on loss and life, and coaches others through their own journeys of loss.
In this podcast, we chat about:
💙 How the death of her son completely changed her life. 💙 How Karen had a baby in her teens and adopted her out, and the effect this had on her life. 💙 The 5 step process for dealing with loss.
💙 The quality of life will always come down to the quality of questions you are asking yourself on your life's journey.
💙 Acceptance is a huge part of the grief process in allowing ourselves to move forward.
💙 How your spiritual connection with the person you've lost, can help you to grieve - it's only the physical relationship has ended. The emotional and spiritual relationship will live on forever.
💙 Identifying our hopes, dreams and aspirations after the loss is important in deciding what life path you want to carve for yourself.
💙 Until we have first-hand experience, it's very difficult to understand what true grief can feel like.
💙 Avoidance tactics - such as drugs and alcohol, working too much, and over-eating, can easily creep in when we're trying to cope with grief.
💙 The biggest loss event that many of us experience in our lives is loss of identity.
💙 How uncovering who you are should be a skill we are taught in high school.
As Karen says - if you think something is missing in your life, perhaps that something is you because you have lost your identity. To learn more about Karen, check out her website.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
Megan is a bright and bubbly product photographer - and her personality completely aligns with the types of photos she takes for her clients.
Founder of the Colour Pop Studio, Megan has only been running her photography business since COVID but already it has seen great success.
In this podcast, we chat about how:
- Megan decided to start Colour Pop Studio after being made redundant during maternity leave in the middle of COVID.
- She creates specific content to attract her dream clients.
- Megan has developed a niche of bright and colourful photos which has seen her win MORE work as it attracts a specific market.
- The majority of her clients come to her through Instagram
- Sharing her vulnerable side and the behind-the-scenes of photoshoots has won her a large following on Instagram.
- Megan's used Instagram reels to build that audience.
- She's created a monthly retainer client model, creating regular content for those who need lots of product images for Instagram.
- Megan's put a limit on the number of clients she takes on board so she can continue to produce top-quality content.
- She juggles motherhood with three children under five with running a busy business.
- She's tripled her prices since she began because she's realised the value she gives to her clients.
- Important it is to stop and appreciate your wins.
You can find Megan on her website or on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I chat with Hope Connolly, Founder of Perth Staged to Sell.
Hope founded her business a few years ago after health issues with her eyes meant she could no longer spend days in front of the computer.
Before staging homes for sale, Hope owned a successful graphic design business and also founded a photography studio.
In this podcast, we chat about:
- How Hope started the business on a whim, after styling her mum's home for sale and seeing it sell immediately after sitting for six months on the market.
- How getting her first real estate client gave her the confidence to invest in her business.
- How she found her initial clients.
- How home staging actually works - the logistics, the creativity and the client management.
- Why juggling being a single mum and running a business can sometimes be a challenge and how to she manages it all.
- Tips for styling your own home - whether you're preparing it for sale or you just want it to look better!
- How Hope has always been a creative soul and knows she's happiest when she's tapping into this creativity.
- How Hope's background in photography and design prepared her for a career in home staging.
- Why you should consider staging your own home if you want to sell it for a good price.
- Tips for starting your own creative business.
You can find Hope on her website here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I chat with Sandra Tricoli, Director of Savvy Creations PR.
While Sandra helps businesses land in the media, she also helps them increase their profiles on social media, namely through LinkedIn.
Sandra started her business six years ago when she was made redundant from her journalism job, and has never looked back.
In this podcast, we chat about:
- How Sandra started her business and what helped it to grow.
- How she found her initial clients.
- Why she nearly burnt herself out after going back to work three weeks after having her baby.
- How she's found the right staff to work in her business and managed to keep them for the long haul.
- The process Sandra goes through when connecting with a new client.
- Why she believes retainers are the way to go if you want to run a sustainable business.
- Why LinkedIn is so much more valuable than other social media platforms if you are working in the B2B space.
- Tips for optimising your LinkedIn profile and winning work through the platform.
You can find Sandra on her website here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, I chat to Kate Rowen, personal trainer and founder of the fitness business Fifty Fitness.
Kate started her business during COVID, after she took a redundancy from her University Lecturer position.
Her business focuses on training the over 50s and she's found a real niche market in Perth.
In this podcast, we chat about:
- How Kate overcame the fear around going into business for herself.
- How she went from lecturer to personal trainer.
- Why she felt it was important to follow her dreams when the opportunity came knocking.
- How COVID gave her an advantage and she embraced it.
- How she has a niche target market that no one else in Perth has (over 50s PT).
- Why she’s writing a book about the struggles of trying to stay fit over 50.
- How menopause affects your health and why there’s not enough education around what it does to your body.
- How she loves the autonomy of working for herself and how she could never go back to working for someone else
- How important it is to have a business mentor or coach to help you learn the ropes.
You can find Kate on her website here.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, Carmen chats to Geraldine Rey, artist and event manager at Suzette Collective.
I've personally been to an event Geraldine organised and I can tell you now - they're AMAZING!
Geraldine also manages artists, booking them gigs around Perth and representing their label.
Geraldine is a total go-getter, and in this episode of The Committed Creative podcast, we discuss:
- How she moved from graphic designer to event manager
- How she found her business partner and tips for making a partnership thrive.
- Running an events company through COVID.
- How clear and quick communication with clients has helped Suzette Collective to build a strong reputation.
- Finding talent to represent in the Perth music industry.
- The importance of believing in the talent you support so that promoting them is easy.
- How the musicians and entrepreneurs in her family inspired her to tread her own path.
- What tools she uses to run her business.
If you want to learn more about Geraldine, you can find her at www.suzettecollective.com.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, we’re bringing you a slightly different show.
While yes, health and wellness coach Sharon Gleeson is a creative entrepreneur, in the interview we focus more on how YOU can be healthier as a busier entrepreneur.
As we all know that running a business can be stressful and time-consuming, and that sometimes it’s hard to prioritise our health when we have so much on our minds.
In this episode, Sharon and I chat about:
- How you can establish healthy, everyday habits that’ll keep you on track.
- Why fad diets just don’t work.
- How you often need to dive down into what’s going on mentally and emotionally if you want to change your overall health.
- How long it takes for healthy habits to stick.
- Why as women, we often prioritise ourselves last, and how to change this.
- Simple steps you can take today to get your health back on track.
If you want to learn more about Sharon, you can find her at sharongleeson.com.
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
If you want to learn more about writing kickass copy for your business, so you can make more sales, join our FREE Facebook group The Copy Club.
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, Carmen and David from Red Platypus look back on their 5+ years of long-term travel and reflect on what life skills it taught them for running a business.
In this episode, we chat about:
- How things are often out of your control and you need to be flexible.
- Plans can change in an instant and you need to adapt.
- You’ll have hard days when you feel completely out of your comfort zone, but you need to keep moving forward. )
- You need to learn how to manage your finances if you want to travel for longer / be in business for longer!
- The friends you make in business (and travel) totally get you instantly. And often remain friends for life.
- You enjoy the ride more when you go slowly. Travelling is better done slowly and truly getting to know a place. Growing your business bit by bit is more enjoyable when you take it slow and understand it’s a journey, not an overnight success.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, Carmen and David from Red Platypus dive into the challenges they've been facing in business lately and how they've overcome them.
In this episode, we chat about:
- How we went hard on a social media campaign so David's workshops weren't cancelled.
- How we continue to be consistent in what we do, and not give up, even when life gives us lemons.
- Why sometimes when things are too easy in business, it's hard to learn lessons and experience growth.
- How throwing yourself in the deep end when you're uncertain can be challenging but often pays off.
- Why you should outsource in your business before you're at capacity.
- How you open yourself up to opportunities when you do hard things.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories clearly and consistently to make more conversions.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
This week on the podcast, Carmen speaks to Benjamyn Gardner, founder of the skincare brand AntiBeauty.
Benjamyn is an absolute trailblazer in the beauty industry and is doing things other beauty brands have never done before.
They are an advocate for the trans community, and their skincare was initially developed for people who were undergoing a transition - because the hormonal treatment affects their skin in certain ways.
After discovering a lot of beauty brands were simply lip-service for the trans community - without actually developing skincare products to help them - Benjamyn was determined to change this.
AntiBeauty has seen phenomenal success since its inception just under two years ago - winning multiple awards and being stocked by major brands including Woolworths and Westfield.
In this episode, we chat about:
- How AntiBeauty goes above and beyond to provide the absolute best in customer service - and why this is so rare in the beauty industry.
- Why the beauty industry has a lot to answer for, and why Benjamyn wants to make sure their brand is 100% honest in everything it does.
- Why it's important to ignore the naysayers and stay true to your vision at all times.
- How it's important to be extremely bold and different in order to stand out in a saturated market such as beauty.
- Why marginalised communities are often forgotten about when it comes to beauty and why it's important to change this.
- How AntiBeauty was stocked by major retailers.
- The biggest struggles Benjamyn's come up against while growing their business.
- How they overcame self-doubt to stay on track, working hard to achieve their goals.
- How AntiBeauty is the first beauty brand to offer an exceptional refund policy if a customer isn't happy with their product (and this has only ever happened once!)
You can find AntiBeauty on their website and Instagram and Facebook.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Daniel Swanton is our guest on the Committed Creative Podcast today. He’s a web design entrepreneur who confesses that while he isn’t necessarily creative, he is good at business, and that’s what’s helped him build the highly successful EMD Design studio in Melbourne with a tight team and a core of loyal customers.
His journey from being bored and frustrated at a marketing agency to going it alone and creating his own thing is an inspiring story, which he shares with us warts and all.
But what really stands out with Daniel is his determination to find the right customers - in effect, the right audience - for his services, and then only work with them.
He did it the old-fashioned way at first, cold calling businesses who he deemed likely to need his services. And now, with good work under his belt, Daniel is the one who gets the calls!
In this podcast, we talk about:
-
How cold calling is a smart tactic for creatives
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Why connection with the customer is paramount for creating quality work
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How Daniel and EMD approach winning work and then delivering it
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Why there is no right time to start a business - only the opportunity
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How looking back, everything makes sense, even if it doesn’t at the time
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Why patience and hard work go together to create something meaningful
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How Daniel evolved his business and creative practises to keep growing
You can see Daniel's work with EMD Digital on Linkedin, Facebook, and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Stephanie White is a self-taught photographer who turned her hand to brand photography after taking some photos of Tupperware for her first ever client.
Since then, she's grown her business to annual six-figures, and it's clear she's amazing at what she does - the evidence is in her epic photos.
Steph really understands how to make a woman feel comfortable in her own skin, which is why she manages to take stunning photos of female entrepreneurs with ease.
In all her photos, the women exude radiance and confidence.
Steph is super switched on, and it's easy to see how she's grown her business so significantly in such a short amount of time.
On The Committed Creative podcast, she chats to Carmen about how:
- she gets the best out of women by making them feel relaxed in front of the camera.
- she works with both her husband and her sister - and how they make it happen.
- automated systems have made running her business a breeze.
- to ask the right questions when hiring a photographer for your branding shoot.
- a devastating accident when she was just 22 shaped the trajectory of her life.
- she sometimes battles self-doubt and what she does to overcome it.
- she doesn't think she could ever go back to the 9-to-5, not that she's ever worked a day in a corporate role - ever!
You can find Steph over on her website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Joh Kohler from Compelling Copy is my guest on the Committed Creative podcast today. She is a fellow copywriter, SEO specialist and loves everything to do with customer and keyword research.
Joh is another friend from my accountability group and she's brilliant at what she does. You might think - why the hell are you hosting another copywriter on your podcast, isn't she a competitor?! But I don't believe in competition - I certainly think she has other advice to share that I might not otherwise have thought of.
This podcast is SUPER helpful if you want to improve the SEO and traffic to your website and learn how to market your creative business more effectively.
In this podcast, we talk about:
- Why doing customer research helps you write better copy.
- What you need on your website and why.
- How to build backlinks.
- Why we sometimes forget to practise what we preach and how to set time aside each week to work on your business.
- Tips for getting your business into the media.
- How getting into the media can skyrocket your marketing.
- Brilliant SEO and keyword research tools to use for your business.
- Understanding keyword research and what to look at when choosing keywords.
- How Joh juggles mum life with running her business and how she tackles the mum guilt head on.
You can find Joh on her website, Instagram and Facebook.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Today I’m sharing an interview with my friend and peer Martina Donkers, who I met online through a Facebook group called Freelance Jungle.
Martina is an evaluator and grant writer who has worked on some major impactful projects all around Australia, and has won tens of millions of dollars for her clients through her epic grant writing.
I can speak from experience because Martina has also worked on our own grants in the past, so I know how good her work is firsthand.
In this podcast, we talk about:
- How Martina found her zone of genius as a grant writer and how she’s recently added to her expertise by doing a Masters in Evaluation
- How Martina runs her business from the road - she’s currently travelling around Australia, sleeping in her car, while making an impressive salary!
- What Martina did when she had a year of global travel planned and then the pandemic hit.
- How Martina connects with her clients and how they support and encourage her lifestyle.
- Amazing tips for creatives wanting to apply for their own grants and win funding.
- How Martina works hard to get her work/life balance right so she can do the things she loves while working a job that lights her up.
- ADHD and how Martina’s diagnosis late last year has changed the way she treats herself.
- How Martina manages her ADHD while running a super successful freelance career.
You can find Martina on LinkedIn and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
This week on the podcast, Carmen speaks to Erin Madeley, founder of the Perth Makers Market and recent owner of Perth's Upmarket.
Erin founded a locally-made market after she struggled to find that type of market to sell her own handmade products at.
Without any background experience in event management, Erin dived in head first and seven years later, her hard work is certainly paying off.
Erin's business knowledge and company insights were so interesting and she was an absolute delight to host on the Committed Creative podcast.
In this episode, we chat about how:
- How Erin grew a massive market business without an events background.
- Why she’s so passionate about locally made products.
- How Erin runs a highly successful business while at times suffering from depression and anxiety.
- How Erin dealt with COVID and what she offered her clients when she had to cancel events.
- What creatives are the most scared of.
- Why it helps to have an in-person and online presence.
- How markets help gather data on customer experiences and how you can improve your business.
- Top tips for marketing your products face-to-face.
- How to best display your products at a market.
- Why she focuses at what she wants to do in her business and outsources the rest.
- How she looks after her team and makes sure she recruits employees who align with her business.
You can find Perth Makers Market on Instagram and Facebook.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
This week on the podcast, Carmen speaks to Rebecca Kelly, business coach and founder of the epic Ladies HQ in the northern suburbs of Perth.
Bec quit her job as a high school teacher to launch Ladies HQ at the beginning of COVID, after one of her students committed suicide and she realised how important community is for mental health.
Since then, Bec's business has grown astronomically and she's well surpassed the income she was making as a teacher PLUS she's created a beautiful community of like-minded women who like to have fun.
Bec's passion and joy for life is infectious and it was SO inspiring to have her on the podcast.
In this episode, we chat about how:
- Bec's grown her Facebook group to 10,000 members in less than two years.
- You can create an engaged community.
- Bec taps into her own creativity by only doing the things that are a 'fuck yes'.
- The joy she gets from helping women in her community is next level and what motivates her to keep going.
- Creating a safe space for women to confidently share what's going on in their lives is what drives her.
- The only things she does are the things she's passionate about... and when she's decided to do something, nothing will stop her.
You can find Ladies HQ on Facebook and Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
This week on the podcast, Carmen speaks to Emilia Musgrave, who founded her promotional merchandising business, Think Promotional, when she was in her mid-20s.
Emilia realised working from someone else just wasn’t for her, and seeing an opportunity in the market, decided to go out on her own.
Since then, Emilia has launched three successful businesses and gained a strong and engaged following on Instagram, through which she finds most of her customers.
Emilia is nothing if not persistent, and when COVID threw her a curveball, she completely pivoted her business and made the most out of a bad situation.
In fact, she didn’t just turn an unfortunate situation on its head, she captured a new market for her business that saw her sales boom.
In this episode, we chat about how:
- Emilia feels she could only ever run her own business.
- travel prepared her for running her own business.
- Emilia follows her intuition and it's never wrong.
- she pivoted her business in COVID and not just made the best of a difficult time, but caused her business to thrive.
- Emilia juggles motherhood and entrepreneurship.
- Instagram has been a boom for business and where she gets most of her clients from.
You can find Emilia and her business Oh Sweet Merch on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Carmen and David Allan-Petale are the founders of copywriting business Red Platypus and the hosts of The Committed Creative.
In this podcast, they dive into how they work hard at creating communities around them. They discuss:
- How to find your tribe.
- Why it's more important to have an engaged community than a large one.
- The importance of connection.
- The power of the follow-up.
- What communities they are part of and why.
You can find us over on Facebook and Instagram.
Communities mentioned in this podcast include:
David's Write Your Novel community.
The FAWA Sunday Sessions.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Jacek Bak is a corporate photographer hailing from our hometown in Perth who has built his business up in three different cities over its lifetime.
He's a great networker, having to build a customer base not once but three times, and he's a big believer in making mistakes.
"If you're not making mistakes then you're not learning lessons," he says.
In this episode of The Committed Creative podcast, Carmen chats to Jacek about:
- why getting outside of your comfort zone never feels good but always leads you somewhere rewarding.
- establishing a nest egg to get you through lean times.
- how you should seek out mentors early on to motivate you - don't be afraid to ask the people who inspire you out for a coffee!
- that mistakes are to be admired because you're learning.
- how being prepared in business is the key to success.
- why consistent branding is so important to develop a strong business.
- how little achievements and customer feedback should be cherished so momentum can be maintained.
- how the freedom of running your own business can't be beaten - and why photography is something Jacek will never get bored of.
You can find Jacek over on his website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Simon Banks is not your ordinary keynote speaker. He uses his art to draw people together as he literally draws out the main points of his talks into bold illustrations as he presents. It’s fascinating to watch!
He’s worked with leading corporates around Australia to help employees tap into their creativity and spark their innovation, getting better outcomes in the workplace.
Simon’s also a podcaster and author, and loves to talk about how breaking out of the mold can allow businesses to thrive.
In this episode of The Committed Creative podcast, Carmen chats to Simon about how:
- you can tap into your creativity like you did when you were a kid.
- working on your creativity can boost your confidence.
- it’s important to experiment quickly, fail fast and learn so you can grow.
- it’s not selfish to look after yourself first.
- you can get so much out of mentoring someone.
- boundaries are essential for success.
- you need to make yourself accountable if you want to get stuff done.
- it’s vital to continuously make partnerships and connections to grow your business.
- a positive mindset is essential for success.
You can find Simon over on his podcast, website and on LinkedIn.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
gtttWant to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Justine Martin is an artist who developed her skills after being diagnosed with multiple sclerosis and told she would never work again.
Since then, she has won more than 40 art awards, sold hundreds of artworks and become a successful art teacher.
Along the way, she has dealt with cancers and other health issues and gone through a divorce.
Justine personifies resilience, and on The Committed Creative podcast, she chats to Carmen about how:
- her diagnosis of multiple sclerosis in 2011 led her to art.
- she battled the fear to embrace what she loves.
- entering competitions has led to her winning more than 40 awards.
- whenever she sees a blank wall at a cafe, she hands out her business card.
- she networks continuously and has used these skills to grow her business.
- she coaches other women on resilience and business.
- her positive mindset sets her up for success.
You can find Justine over on her art website and her business website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Daniel Chan is a corporate magician who has worked with the likes of Airbnb, Mastercard and Google, wowing his audience with his magic tricks.
Daniel left a lucrative role at PayPal many years ago to follow his dreams of being a magician, and has since been labelled by Buzzfeed as 'Silicon Valley's Favourite Magician'.
As someone heavily invested in 'showbusiness', on this week's podcast Daniel talks about how he focuses on the 'business' part of what he does as much as the 'show'.
In the podcast, we spoke about how Daniel:
- pivoted in COVID to performing on Zoom - and became the leading magician in his field to do this.
- transitioned from street magic to paid audiences.
- believes the riches are in the niches - even with magic, which is why Daniel is focusing on becoming a mentalist.
- maps out his path to give himself confidence in where he's going, whenever he's worried about taking a risk.
- studies people who've seen success so he can learn from them.
- still feels out of his comfort zone whenever he goes on stage - but does it anyway.
- believes you should always pursue happiness - no matter what you do.
You can find Daniel over on his website and on LinkedIn.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Carmen and David Allan-Petale are the founders of copywriting business Red Platypus and the hosts of The Committed Creative.
In this podcast, they dive into how they foster creativity, discussing how they:
- Discovered their passions and share tips for others to do the same
- Have realised that writing a book is connected to a strong mindset
- Manifested (and worked hard!) for big achievements in their lives - such as landing David's book deal
- Believe creativity is so important for growing their business
- Step back from parenthood to recharge
- Stay motivated and on track
You can find us over on Facebook and Instagram.
Resources mentioned in this podcast include:
Steven Pressfield's The War on Art and Turning Pro
Denise Duffield Thomas's podcast
Ellie Swift's podcast
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
In this final episode for Season One, we talk about what we've learned from the Committed Creatives we've interviewed over the last 14 podcasts.
And wow - we've learned a lot and been SO INSPIRED.
Listen to the rundown of our biggest takeaways from this season - and it might just inspire you to go back and listen to earlier Committed Creative podcasts.
Feel free to like, share and leave a review if you've enjoyed the season.
We'll be taking a two-week break before coming back for Season Two.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
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You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Donna Bramhall is a mindset and success coach for passion-driven creatives.
She is a driven and resilient entrepreneur who has built a career that fits in around the lifestyle she wanted to create for herself.
Donna is a highly creative soul and from the moment we met her we gelled with her high energy and passion for life - you’ll soon witness this energy in our interview!
In the podcast, we spoke about how:
- Donna pivoted her business in covid to an online coaching program, which she then grew quickly after building a strong launch process.
- Donna listens to her customers and supports them on Insta - and how this leads to high conversion rates.
- Authenticity and strong branding has been keys to Donna's success.
- Mindset is at the root of success - and how the way we talk about ourselves determines what we achieve.
- You need to detox negative beliefs and cultivate authentic self-belief if you want to achieve results.
- You should always ask for help if you’re struggling in business - or hire people to do the things that aren’t your strength.
You can find Donna over at her website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Dr Kyla Smith is a paediatric dietician and founder of Baby Mealtimes and Toddler Mealtimes.
After having her daughter, she started posting the baby meals she was making on Instagram and soon had a loyal following of parents seeking feeding advice for their own kids.
It was then she had a brainwave - why not develop an online membership to help parents with this mammoth task of providing healthy meals kids actually want to eat?
And so, Dr Kyla's business was born - on maternity leave, no less!
In this episode, we hear how Dr Kyla:
- created a niche product using direct feedback from her followers on Instagram so she knew exactly what her audience wanted.
- focuses on her strengths and outsources all the other work in her biz.
- is an ideas person and why she loves being the face of her business.
- is super passionate about children's attitudes towards food, and how this passion has driven her to change the way schools view lunchtimes.
- takes each day step-by-step to grow her business, tackling each challenge in bite-size pieces.
Carmen has been following Dr Kyla since her 5-year-old was a baby, and was thrilled to host Dr Kyla on this week's podcast.
You can find Dr Kyla over at her website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're content writers who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Josh Langley had a tough childhood.
He failed high school twice and was told he would amount to nothing in life.
Then one day, Josh wrote a love letter to his eight-year-old self – a book called Being You is Enough – and his life changed forever.
Now he’s a successful children’s author who runs workshops and online courses to help kids accept their flaws, understand their emotions, and love themselves.
He built this kingdom of love while working a day job that he invented for himself – an independent copywriter for radio stations through his business Outside Creative.
The Committed Creative Podcast is all about meeting people who are all in with their creative pursuits and have made the leap from a regular job to follow their passion.
Well, Josh Langley is making that leap twice!
Now he’s all in with his work to help children be their best selves, winding down Outside Creative so can stoke up his Inspiring Kids program.
On this episode, we hear how Josh:
-
Created his own niche as an outsourced radio copywriter long before anyone else was doing it
-
Grew this creative writing work into a successful business that paid him what he was truly worth
-
Navigated the pitfalls of freelance business, trying to balance work and life
-
Realised his true calling was writing for and helping children
-
Came to the realisation that he needed to go all in on his creative work
-
Summoned the courage to be himself, and accept his journey
Full disclosure – Josh was David’s radio advertising copywriting lecturer when he was studying at the Western Australian Academy of Performing Arts (WAAPA).
But in this chat, David goes to a different kind of school with Josh, where his words aren’t being crafted to sell anything – just tell his story, and tell it well.
You can find Josh over at his website and on Instagram.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Peter is the founder and CEO of Cultural Infusion, a leading global business working to promote intercultural understanding worldwide.
A renowned composer, conductor and musical director, Peter initially embarked on a quest to bring together musicians from an array of culturally diverse backgrounds and experiences in order to create exquisite orchestral music.
He’s since developed a program which infuses music and culture, helping schools around Australia to embrace cultural diversity.
Cultural Infusion has also developed a Diversity Atlas, which is a global classification on how we can better understand humanity.
Because as Peter describes it, we live in a super-connected world and the need for cultural understanding has become more important than ever.
Carmen speaks to Peter about his work, the impact he has on cultural communities, and how creativity has played a part in what he does.
This episode is celebrating Harmony Week and cultural inclusion.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Zoe Simmons is a Melbourne-based writer who runs a successful copywriting service, while also contributing journalism to publications like The New York Post, Mammamia and the Sydney Morning Herald.
Zoe is also working on a narrative nonfiction book about her experiences during the horrific black summer bushfires in 2020 where her hometown of Batemans Bay was almost destroyed.
And she does all of this while dealing with chronic pain.
Visit Zoe’s website and you'll see how she juggles all these pursuits on her own terms, with everything she does infused with a genuine desire to help people.
Zoe is David’s guest in this episode of The Committed Creative Podcast, where they discuss:
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How Zoe went “all in” on her copywriting business.
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The regular career Zoe had before great success in, and why she’s left it behind.
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The impact chronic pain has had on her life and why creativity is so necessary for managing it.
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How joining a business network has supercharged her work.
-
Why having a creative outlet enhances her daily work...
and much, much more.
Zoe is a true example of someone going all in on their creative passions and making it work for herself and for the benefit of others.
You can find Zoe over on her website Zoe Simmons and on social media at her Instagram @somethingbeginningwithz
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Fairina Cheng is a jewellery designer creating bespoke pieces for women around the world.
Visit Fairina's website and you'll see how different her jewellery is from the standard engagement ring - and how she honours memories and special life moments with her unique designs.
Fairina is Carmen's guest in this episode of The Committed Creative Podcast, which happens to fall on the week we are celebrating all things WOMEN, as part of International Women's Day.
In this podcast, they discuss how Fairina:
- Made the break away from corporate to full-time jewellery designer.
- Works with her clients to cultivate a truly special experience.
- Hires contractors to help her within the business.
- Realised the importance of focussing on the parts of her business that brought her money, while saying goodbye to the parts - such as having a market stall!- that weren't working.
- Juggles motherhood with a busy business.
and much, much more.
Fairina is a testament to how following your passion can pay off big time - when the work you end up doing doesn't feel like work at all!
You can find Fairina over on her website Fairina Cheng Jewellery or on Instagram @fairinachengjewellery
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
Jasmine Holmes is a graphic designer, pricing queen and creative pocket rocket who has learned over the years how to charge her worth.
Visit Jasmine's website and you'll quickly see there are two branches to her business - the client-facing graphic design side, and the price coaching side aimed at creatives.
Jasmine is David's guest in this episode of The Committed Creative Podcast, and they discuss: - How creating a creative space to work in assists with the creative flow
- Jasmine's path to entrepreneurship
- How saying 'no' is the way she gets to work with her ideal clients ALL the time
- Proven tactics to use to ensure you charge your full value...
and much, much more.
Jasmine truly has the gift of the gab and this podcast is one not to miss if you want to learn how to raise your rates as a creative and tap into your potential.
You can find Jasmine over on her website Jasmine Designs or on Instagram @jhdesigns
Jasmine has been so kind as to give away a free pricing guide to all Committed Creative listeners who want to figure out how much they should be charging. Head here to access that.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to the Committed Creative waitlist as we have a course that'll help you out dropping very soon!
We were on top of the world - we had our dream journo jobs in London.
We were young, without kids and we had the careers of our 'dreams'.
And yet, we hate to sound ungrateful but... we weren't happy. We weren't fulfilled.
Deep down, we knew we were living a version of life that society approved of but which didn't align with how we felt, deep down inside.
So how did we make the leap? How did we go all in? How did we find the courage to commit to our creativity?
In this episode of The Committed Creative podcast, we (Carmen and David) are doing something a little different - we're telling you our own story.
What has been our journey to becoming a committed creative? Have a listen and find out!
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
Jas Rawlinson is a storyteller, resilience speaker, non-fiction book coach and best-selling author living in Brisbane who know what it’s like to be stuck in telling your story.
Family violence and her father’s suicide while she was a teenager left her deeply traumatised, but determined to find her own voice through writing.
She became a magazine writer – but it wasn’t creative enough – tat corporate life wasn’t allowing her to express her true words.
So, she sat down, wrote a book, and told her story.
Now, three books later, she’s a fearless advocate for social change, and was recently named one Yahoo Finance’s top 10 Book Coaches of 2021.
Jas made the leap, going all in on her writing to tell her story – and helps others tell theirs.
She’s my guest today on The Committed Creative Podcast, where we talk about the creative urge we all have that shouldn’t be ignored, no matter what.
You can find Jas over on her website www.jasrawlinson.com or on Instagram @jas_rawlinson
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
Want to learn more on how you can quit your 9-to-5 and follow your creative pursuit full-time? Then sign up to our newsletter as we have a course dropping on this very topic, very soon!
Entrepreneur Joanne Shepherd founded her business, MummActiv after realising a gap in the market for pre and postnatal activewear.
Joanne launched her business MummActiv after her struggles with postnatal depression showed her exercise was key in improving her mental health. But she quickly noticed there weren’t any breastfeeding sport bras on the market to support her when she went for a jog. And she realised this had to change.
In this episode of The Committed Creative, I talk to Joanne about her biggest business lessons - including how she survived an expensive IP battle that went through the courts. We also talk about how Joanne - with no prior design experience - launched a fashion label that has seen success across Australia and internationally.
Joanne also offers advice on why you should embrace networking, and how finding her consistent why - that she is here first and foremost to help mums - has helped her to find success.
You can find Joanne and her brand, MummActiv on Instagram @MummActiv or on her website.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
Journalist, author, and a self-confessed “total music nerd,” Barry Divola was born and raised in Sydney, but in recent years moved to Perth with his wife and children.
In this episode, David chats to Barry about how he created his own writing career through persistence, hard work, and routine. They discuss how putting on your pants in the morning is a must, and that even when you're good at your craft you still need to hustle at times.
Barry regularly writes feature articles and reviews for publications like The Sydney Morning Herald, Women’s Weekly, and The Australian Financial Review.
His music writing has appeared internationally in Rolling Stone, Spin, Entertainment Weekly, and Monocle, and he was a senior writer for Rolling Stone Australia as well as Who magazine’s long-running music critic.
Divola has won the Margaret River Short Story Prize, the FAW Jennifer Burbidge Award, the Cowley Literary Award, and the Banjo Paterson Award for Short Fiction (three times). Driving Stevie Fracasso is his first novel.
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
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Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
Ann Steer is a pastel and acrylic artist based in the northern suburbs of Perth. Alongside painting her stunning seascape artworks, she also teaches classes and sells merchandise.
In this episode of The Committed Creative, I talk to Ann about how to get clients when you’re just starting out in your business, how she’s mastered the art of pivoting in COVID to generate more revenue streams, and whether kids are more creative than adults and why.
Ann has been working on her business for more than seven years full-time, and is making much more money than she ever did in her former career as a bookkeeper. Best of all, she works from her home studio and no longer has to commute for an hour each day!
You can find Ann at www.annsteer.com and on Instagram @annsteerartist
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
David Ward is a Savile Row bespoke tailor who has devoted his working life to creating fashion perfection.
He has crafted suits for actors on Downton Abbey, and worked with designers Christopher Kane, Henry Holland, and Kim Jones. He's worked with fashion brands including The Kooples and Nike, and was the personal Savile Row cutter to Alexander McQueen. He has even tailored suits for the Royal Family!
In this podcast, he talks about how his creative journey on Savile Row - from tea boy to apprentice cutter, on to running his own Savile Row brand, David Ward Bespoke.
You can read more about David Ward on his website http://www.davidwardbespoke.com/ or follow him on Instagram @davidwardsavilerow
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
Chandrika Gibson is the founder of Suyra Health and co-founder of the Wisdom Yoga Institute.
She specialises in yoga therapy for those fighting the battle with cancer, having previously struggled with facial skin cancers herself.
In this podcast, Chandrika talks about how her own personal story steered her towards uncovering this niche, and how she was never destined for a typical 9-to-5 working life.
You can follow Chandrika on Instagram @suryahealth and @wisdomyogainstitute and find her on her websites:
https://suryahealth.com.au/
https://wisdomyogainstitute.org/
If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - We're copywriters who help businesses tell their stories.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you https://calendly.com/red-platypus-creative/15-min-discovery-call-consultation
Join Carmen and David Allan-Petale, founders and directors of Red Platypus Creative, as they take you through the promo for their upcoming podcast - The Committed Creative.
The real talk podcast is dedicated to helping creative souls take the leap from uninspiring corporate jobs to exciting creative freelance work.
Is 2022 the year you start to live your dream?
We think so!