Story Greenlight with Jeff Bartsch: Recent Episodes
Jeff Bartsch
Story Greenlight empowers online video creators to tell your story and connect with your audience, so you can create the impact you were put on this planet to make. We're here to help level up your storytelling, your creativity, and yourself (that's where all this starts anyway, right?). Story Greenlight founder Jeff Bartsch is a lifelong communicator, coach, and entrepreneur who built who built his career over 20 years as a broadcast television editor in Hollywood, editing in Los Angeles for clients including ABC, NBC, Universal, Disney, Apple, and many others. He is the author of "Edit Better: Hollywood-Tested Strategies for Powerful Video Editing", and he has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is an online community that's all about story, storytelling, personal development, productivity, thinking outside the box, YouTube, social media, and powerful communication skills. We believe that you matter, your message matters, and the world needs to hear what you have to say.
Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.
Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.
In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.
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💡 RESOURCES
Work with Jeff: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 Communication is NOT all created equal
01:01 Communication in relationships
02:11 The different messages of conflict
03:48 Conflict comes from uncommunicated expectations
06:58 Jeff and Chantel’s first big fight
09:38 Being intentional about conflict in business
15:38 Communication Moments: Endings and Transitions
18:22 Jeff and Chantel’s hard conversations for personal endings
19:55 Endings in business
22:30 Planning doesn't erase the potential for conflict
24:16 Communication moments that are transitions
24:42 When Jeff and Chantel decided to make a huge transition
28:26 Resolving conflict by making change
31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional
34:31 Understanding different communication needs
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying.
It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.
How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!
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💡 RESOURCES
Work with Jeff: https://www.storygreenlight.com/consult
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📝 SHOW NOTES
00:00 Pop quiz
01:17 What counts as too much communication?
03:32 Communicating to strengthen relationships
06:45 The ABT’s of Communication Moments
08:23 Comparing communication moments in business and marriage
08:35 Beginnings – when Jeff met Chantel
11:12 Beginnings in business – keep it low-key
13:07 Big Requests – how Jeff proposed to Chantel
16:25 Big Requests in business
17:27 Going forward from Beginnings and Big Requests
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”?
We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.
In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.
Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.
Jérôme had these stories in him all along, and so do you.
💡 RESOURCES
Work with Jeff : https://www.storygreenlight.com/consult
Join The Green Room: https://www.storygreenlight.com/greenroom
📝 SHOW NOTES
00:00 The power of Power Stories
01:12 A look inside the Green Room
02:08 The Story Prompt for the coaching call
03:58 Jerome's first experience transforming others through music
06:25 Transforming experience into a story
07:21 Jerome's transformation during his experience
08:25 Applying transformation to storytelling
09:12 Jerome's second experience with transformation through singing
10:25 The impact of hearing a story about transformation
11:27 How Power Stories work
12:25 Possible outlets Jerome can share his story
13:40 Crafting the Jerome's experiences into shareable stories
15:25 Your Audience dictates how the story is told
16:36 One possible way of telling Jerome's story to students
19:40 Linking transformation to story to your audience
21:22 Jerome's feedback on his crafted story
22:37 Applying story crafting to your experiences
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.
Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.
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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 The Importance of Strategic Storytelling
01:38 What makes you a storyteller?
02:18 Jeff's journey learning the art of storytelling
05:57 Learning to play "from the soul"
08:28 Bringing a message to life
10:11 Strategic Storytelling is crafted with a goal
11:42 What is Strategic Storytelling?
12:14 Strategic Storytelling in long and short-form content
13:32 Experiences drive more interactions
15:06 Other goals of storytelling
17:43 Setting the right goal for Strategic Storytelling
19:04 Using Strategic Storytelling as a business
19:50 Strategic Storytelling goals for a business
22:21 An example of story alignment from a business
25:41 What is Story Alignment?
26:38 Stories are everywhere in our lives
29:43 Stacking stories into alignment
30:57 Storytelling is familiar, but also strategic
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.
If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.
Should you even create content at all?
Maybe you should, and maybe you shouldn’t.
The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.
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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 Don't create content without a plan
01:07 Our first experiences creating social media content
02:36 Questions to answer before making content
03:21 Different professionals show up differently online
05:00 Answers you need before making content
05:54 The Story Greenlight Roadmap™: Story Alignment
07:03 Who are the characters in your business's story?
08:51 The Story Greenlight Roadmap™: Messaging
09:42 The Story Greenlight Roadmap™: Strategy
10:09 Different strategies for different contexts and businesses
11:42 What resources do you have to make content?
12:21 What kind of content is necessary?
12:57 The Story Greenlight Roadmap™: Implementation
13:52 What goes into implementation?
14:24 What does YOUR roadmap to success look like?
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.
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💡 RESOURCES
Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 The danger of expertise
00:52 The Master Story Framework and Experts
02:48 Mistakes experts make in building a business
04:20 An expert is not always an entrepreneur
05:33 Jeff's early mistakes as an expert building a business
07:51 Expertise is not a business growth solution
09:44 Expertise is not enough to build a successful business
10:52 The first step to getting clients as an expert
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Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.
When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.
Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.
💡 RESOURCES
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney
👉👉 Go to https://www.onerightvideo.com
📝 SHOW NOTES
00:00 Kicking and screaming into content creation
01:47 Becoming an entrepreneur creating content
05:26 The challenges of being an introvert on camera
08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy
12:22 Obstacles to creating content that resonates
14:54 Discovering your messaging and your voice
17:13 Easy video ideas to get started for your clients
18:45 What platforms should I put my content on?
22:39 The core functions of each social video platform
25:24 Should I be on every platform to get new clients?
26:53 How to use scheduling systems to distribute content to multiple platforms
27:56 Think like your client, not like a marketer
28:30 How Diana has navigated personal challenges to long term content creation
29:20 Building flexible content creation systems
31:07 Do viral videos matter any more?
32:37 Creating the "One Right Video" to attract more clients
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.
And when you do, you need to talk to today’s guest.
Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.
To access a pile of “tasty treats” from the Book Baker herself, check out this link here:
https://www.harshmanservices.com/story36
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💡 RESOURCES
Baker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: https://www.harshmanservices.com/story36
BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505
BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: https://www.amazon.com/Your-Book-Bakery-Making-write/dp/1950721256
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📝 SHOW NOTES
00:00 There’s a recipe for writing a book
01:55 Growing up and loving books
02:38 Learning to read at age 3
04:27 Jennifer's journey to book editor
06:43 Why should you write a book?
07:54 Why SHOULDN'T you write a book?
09:14 Jeff's experience publishing “Edit Better.”
10:10 The balance between writing a book to be read and writing a book to be an authority
13:12 How does a book editor help an author?
15:23 What are the obstacles to successfully completing a book?
17:39 Examples of Jennifer's work
18:49 Jennifer's near death from stress
21:18 Jennifer's recovery back to healthy living
23:57 What happens when you're told you're about to die?
26:39 The emotional and mental toll of authorship
29:00 How to decide if you should write a book
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust.
And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you.
This means you fast-track the time between stranger to prospect to paying client.
As we say at Story Greenlight: Tell your stories, get more clients.
There’s a whole process for exactly how we help you do that called the Story Greenlight Roadmap™.
Get started here: https://www.storygreenlight.com/consult
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💡 RESOURCES
BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505
RESOURCE: The Story Greenlight RoadmapTM : https://www.storygreenlight.com/consult
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📝 SHOW NOTES
00:00 We’re back!
00:44 The story behind the Story Greenlight podcast
00:59 Jeff's personal journey as an entrepreneur
04:35 Starting the SG Podcast
06:40 New directions for Story Greenlight
07:39 What is the body's physical reaction to storytelling?
09:49 How storytelling can help professional advisors and consultants
11:16 Using storytelling to build brand trust
11:34 Introducing the Story Greenlight RoadmapTM
14:31 The way to building better human connection
Download Jeff’s free worksheet for the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business.
Then use your own Power Stories in presentations, webinars, pitches, books, speeches, media appearances, websites, sales and marketing content, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: https://www.storygreenlight.com/greenroomfree
📝 SHOW NOTES
0:00 Looking for lightbulb moments
0:55 How Story Greenlight and The Green Room started
2:16 Members started doing weird things…
3:20 The lightbulb moment
5:01 Clarifying your path
6:35 Supercharging your message
8:10 Multiply your impact
8:56 Special invitation
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See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: https://www.storygreenlight.com/greenroomfree
As experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world.
Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey.
Including why he’s deciding to continue releasing content on YouTube while hitting the pause button on the audio podcast.
🖥 Become a Story Greenlight Insider: https://www.storygreenlight.com
📹 Story Greenlight on YouTube: https://www.youtube.com/c/StoryGreenlight
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🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about setting your path for a new level of impact in your content, in yourself, and getting things DONE with the support of an active community of communicators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
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💡 RESOURCES
Edit Better - Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch – https://amzn.to/3mSehQ5
The Power Edit - https://www.thepoweredit.com/
The E-Myth, by Michael Gerber – https://amzn.to/3xUuACn
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📝 SHOW NOTES
00:00 The parable of the content creator
02:03 The Seven Steps to growth as a content creator
07:44 The success and failure of Jeff's first business
15:06 The things we do aren't always the message
16:01 Story Greenlight is NOT just YouTube
20:25 Next steps for Story Greenlight
22:18 How to join us
Use the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.
Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns.
Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.
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🖥 Connect with Dan Thompson: https://www.gunsandguitars.net/
📹 Dan Thompson on YouTube: https://www.youtube.com/c/GunsandGuitars
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🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
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💡 RESOURCESI built my DREAM Rickenbacker...then gave it away 🤦♂️, Guns and Guitars, https://youtu.be/9jFJNcQt8mk
I built a MINI GUITAR with my son (for less than $60!), Guns and Guitars, https://youtu.be/6DVA70M1EuY
“Building a Storybrand,” by Donald Miller, https://amzn.to/38ZcJk2
“Primal Branding,” by Patrick Hanlon, https://amzn.to/3NzsNrO
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📝 SHOW NOTES
00:00 Combining two content niches
01:30 Living in an RV
04:33 Dan the musician
10:24 Surviving a home invasion
15:31 Creating Guns and Guitars
20:52 The advantages and pitfalls of being a multi-niche creator
23:46 Challenges with YT's algorithm serving content to two different audiences
29:05 What are shared beliefs?
32:34 Planting nuggets of beliefs in your content
34:31 Shared beliefs in Dan's community
37:01 Core beliefs stem from sharing your beliefs
40:22 Let the wrong audience filter themselves out
44:25 Navigating content creation on divisive subjects
48:37 Core beliefs connect through storytelling
54:59 Ideas on how share your core beliefs
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🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
Use the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.
Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.
It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.
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🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
💡 RESOURCES
Seth Godin’s Nail Analogy, from his book: “This is Marketing”
Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad
📝 SHOW NOTES
00:00 Finding #TheThingUnderTheThing #TTUTT
00:57 The Iceberg
02:33 Emotional Transference for better or worse
05:21 What does your audience REALLY want?
08:43 Examples of deeper emotions in different content types
12:29 Attaching ideas to visual representation
13:52 The lamp and Jeff's connections
18:57 The lamp and other connections
20:22 Lessons from a lightbulb
23:11 The emotional power of TTUTT
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🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
Use the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.
If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating.
Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well.
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
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SHOW NOTES
00:00 Storytelling is worth learning
01:02 The trade-off of simple vs complex storytelling
03:06 Why is good storytelling hard to do?
08:31 The pay-off of good storytelling
10:52 How storytelling is used on American Ninja Warrior
13:54 The impact storytelling has on you, the storyteller
17:02 Compound the power of a story using video
20:04 How video amplifies stories
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
Use the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.
Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point?
Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future.
Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life.
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🖥 Connect with Meredith Marsh: https://vidpromom.com/
📹 Meredith Marsh on YouTube: https://www.youtube.com/channel/UCCtmJ4-qW_AAeLmNlOK_scw
RESOURCES
Social Video Blueprint: https://vidpromom.com/social-video-blueprint/
SHOW NOTES
00:00 Balancing life and content creation
01:36 Meeting at People of Video Conference
03:15 Meredith’s start in content creation
06:16 Discovering her content niche with GoPro cameras
09:25 Accidentally discovering her audience
10:45 Making money from thin air
13:41 Refocusing and pivoting content
17:38 Meredith’s content topics
20:38 Video creation as a side business
22:06 Stop calling it a "side hustle"
25:06 Customers are different from your audience
27:31 Converting your audience with a 5-day challenge
31: 24 Meredith's simple video production schedule for busy business builders
40:55 Meredith's social video blueprint
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us.
Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships.
Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you.
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🖥 Connect with Joe Gilder: https://www.homestudiocorner.com/
📹 Joe Gilder on YouTube: https://www.youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g
RESOURCES
Featured music:
Feel, by Joe Gilder https://www.youtube.com/watch?v=Tf3OSDS0zDk&list=OLAK5uy_krBz78uKgi_y0oTVREAXu_Iol3SH6c0jo&index=3
Free, by Joe Gilder ft. Low Pro https://youtu.be/UQQBdwh9N1M
People:
British philosopher, Alain de Botton: https://www.alaindebotton.com/
Graham Cochrane: https://www.grahamcochrane.com/
SHOW NOTES
00:00 Building and remixing business
01:32 When Jeff played keyboard on Joe’s record
04:19 Joe’s journey into music and mixing
06:23 Becoming an online audio teacher
10:32 Making money from creative skills
12:58 Sell through your content
15:59 Content creation is sales
19:09 Sharing information is sharing value
24:58 Selling and creating products
25:44 Joe’s first course
32:15 What happens when you run out of ideas?
33:38 Creating Dueling Mixes with Graham Cochrane
41:23 Rebuilding and remixing
43:54 Home Studio Corner in the future
46:04 Growth is a continuum
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
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If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
How do you actually get a story out of your head and into a video on YouTube?
There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.
Today Jeff Bartsch talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree
SHOW NOTES
00:00 Raising your storytelling skills on YouTube
01:02 Jeff’s journey storytelling in Hollywood
05:16 An introduction to the five levels of storytelling
07:24 Level One: Using a solo-talking head
08:43 The Master Story Framework
11:17 Level two: talking head with b-roll
11:23 What is b-roll? And how to use it
14:12 Storytelling technique: “See and Say”
14:45 Level three: scene work with a talking head
16:55 The advantages of using scene work in your videos
19:20 Level four: scene work breaking the fourth wall
21:04 Level five: scene work WITHOUT breaking the fourth wall
22:45 What is expositional dialogue?
25:27 How to apply the five levels of storytelling to your content
31:26 The rewards of applying these levels of storytelling
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.
If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.
Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.
She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.
🖥 Connect with Shelly: https://shellysavestheday.com/
📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
TubeBuddy: https://www.tubebuddy.com/
Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk
Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK
iMovieMadeEasy: http://www.imoviemadeeasy.com
Descript: https://www.descript.com/
Jarvis, now called Jasper: https://www.jasper.ai/
SHOW NOTES
00:00 Building your income pie
01:38 Shelly’s road to content creator
04:35 Technical Program Managers and Producers
07:38 Gender disparity on technical and content platforms
09:39 Shelly’s journey to TubeBuddy
13:05 Jeff’s journey learning about gender and racial privilege
14:57 The need for an income pie
16:20 The dangers of only one income stream
17:11 How to build your income pie
18:52 Shelly’s income pie
20:31 The power of the Amazon Influencer Program
24:11 How to think about getting more income streams
25:25 When should you create a course?
28:45 The power of repurposing content
29:30 Strategies for repurposing content on multiple platforms
32:00 Super Tool: Descript
34:26 Define success by the right metric for YOU
36:59 How to use content to speed up business tasks
38:11 How to build affiliate marketing and create sponsorship opportunities
40:06 Shelly's latest content creation projects
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If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?
Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.
But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life.
In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us.
🖥 Connect with Zack: www.optimizeyourself.me
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES:
The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: https://amzn.to/3vxhp8c
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: https://amzn.to/39dfRJ3
SHOW NOTES
00:00 Recovering from success
01:26 What’s better than “success?”
03:55 Beginning to optimize
07:17 Learn to manage failure
08:22 The need to fail when you’re young
11:57 Zack’s new definition of success
15:22 Zack’s plan to transition to his new goal
16:56 Stop “playing business”
18:33 Skills to providing value
22:18 Doubling business growth during a pandemic
25:16 The benefits of failure
26:32 The fear of success is real
29:16 Self-identity and the key to real success
30:41 Zack the American Ninja Warrior
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple.
Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.
But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life.
In this first of a 2-part conversation, we’ll hear how it all went down, what Zack learned, and what those lessons mean for all of us.
🖥 Connect with Zack: www.optimizeyourself.me
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
SHOW NOTES
00:00 Surviving success
01:35 What is an ACE editor?
04:37 How to become an ACE editor
06:52 What does “cinema” mean?
07:54 What is the difference between “scripted” and “unscripted”
11:14 Zack’s journey as an editor
16:11 Zack’s first definition of a “successful” editor
17:37 What it’s like to cut the number one show on TV
20:15 Being successful and doing everything wrong
23:08 Setting boundaries for success
24:40 The danger of “hustling” as a creative
26:10 The alternative to “hustle culture”
30:05 The pitfalls of “overnight success”
34:34 Changing the definition of success
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Content creators love to throw around the term “cinematic.”
In this episode, we’re gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might look different than you might think.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Mentioned episodes:
Episode 007. How to Tell a Story on YouTube (and Anywhere Else)
Episode 009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelings
Episode 010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing
SHOW NOTES
00:00 What’s the deal with “cinematic”?
00:54 What does "cinematic" actually mean?
01:52 Jeff's change of mind on "cinematic"
06:06 Why “cinematic” matters for all creators
14:46 The challenges of cinematic shooting and editing
18:28 The mental shift: replacing “cinematic” with “impact”
19:27 How to create impact with your videos
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If you’re looking for help creating more impact in YOUR content, that’s what we do in The Green Room. The Green Room is our private community here at Story Greenlight that’s all about helping you tell your stories, connect with your audience, and unleash the next levels of impact in your content and in yourself.
You can try out The Green Room for a full month for free at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
As content creators, we’re usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state.
Doc Rock is a YouTuber, trainer, speaker, podcaster, moderator, and the director of community at Ecamm. He is a self-described “Swiss Army Nerd” – like the knife, not the country – and his personal mission is to positively touch the lives of a billion people through collaborating and sharing stories and ideas.
Stand by for a conversation packed with ideas to help you along YOUR creative path.
🖥 Connect with Doc Rock: https://www.docrocktips.com/
📹 Connect with Doc Rock on YouTube: https://www.youtube.com/c/DocRock
🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
RESOURCES
Football legend Lynn Swann in Super Bowl X: https://www.youtube.com/watch?v=VAbSmQTdJiY
Twelve Steps of Compassion, by Karen Armstrong: https://www.amazon.com/Twelve-Steps-Compassionate-Karen-Armstrong/dp/0307742881
Grok /ˈɡrɒk/: a neologism coined by American writer Robert A. Heinlein. See more: https://en.wikipedia.org/wiki/Grok
Theater of Dionysus in Athens: https://en.wikipedia.org/wiki/Theatre_of_Dionysus
Ushiku Daibutsu Buddhist Statue: https://en.wikipedia.org/wiki/Ushiku_Daibutsu
We Don’t Talk About Bruno: https://www.youtube.com/watch?v=bvWRMAU6V-c
DSM5: Diagnostic and Statistical Manual of Mental Disorders: https://www.psychiatry.org/psychiatrists/practice/dsm
SHOW NOTES
00:00: Your unique creative path
01:42: The energy of diversity and connection
05:10: Doc Rock, the Swiss Army Nerd
06:18: Intentional reading for creating human connections
08:41: Leveraging the power of ADHD
10:45: Doc Rock’s morning routine
12:05: There’s no such thing as useless information
14:02: Why you should study beyond your area of expertise
17:40: The best way to build an online community
19:29: The 12 Steps of Compassion and dealing with opposing views
21:53: The challenges and power of Gen X creators
24:57: Jeff’s observations on the history of storytelling and creativity
26:49: How stories connect us to other humans
28:24: Newborn babies are wired for storytelling
30:32: Dealing with comparison as a creator
34:56: How to get started as a creator
37:23: The origin of your creative fear of comparison
42:59: Jeff’s childhood experiences with comparison
43:52: How to correctly compare yourself as a creator
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out.
JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he’s the CEO of Perfect Zone Productions, and his mission is to help his clients craft and release their own premium brand into the world.
Because it’s no longer enough to just be here. It’s time to show up.
🖥 Connect with JP Hightek at https://www.jphightek.com/
📹 JP Hightek on YouTube: https://www.youtube.com/c/JPHightekReviews
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
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RESOURCES
Book a free consultation with JP Hightek at https://www.jphightek.com/booking
JP’s story on losing his YouTube Channels: https://www.youtube.com/watch?v=2pUKFdAVfVg
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SHOW NOTES
00:00 The importance of showing up
01:24 Creative Superheros require learning in order to grow
04:11 JP’s creative training to build his brand
08:41 Aligning your growth goals with your purpose as a Creator
15:04 Jeff's thoughts on finding the right time for your skills
17:22 The requirements of growing your brand
21:25 How JP overcame obstacles to his audience growth
24:46 How to survive YouTube deleting your account
31:46 The danger of building an audience on a single platform
38:59 Your unique power as a Creator
43:11 How to connect with JP
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.
The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time.
Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW stations in Tennessee and North Carolina.
He’s helped his employers and creative teams navigate massive change in media over the years, and now he’s helping non-profits and solo creators do the same.
Because the one constant in great stories – and in life – is change.
🖥 Connect with Kevin Kolbe at https://www.kevinkolbemedia.com
📹 Kevin Kolbe on YouTube: https://www.youtube.com/kevinkolbe
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
My Creative Journey, https://kevinkolbe.com/blog/mycreativejourney
Kevin’s blog post about mixing job and identity
The Future of This Channel, Peter McKinnon https://youtu.be/KSO3zoUGCEY
Video Kevin references about creativity
SHOW NOTES
0:00 Content creation always changes
1:32 Kevin and Jeff discuss weird media systems
5:19 Jeff’s kids don’t know what videotape is – showing different physical media formats
7:17 The weirdest physical media – the radio cartridge
9:10 How Kevin started in radio
11:43 How Kevin got started in TV
16:35 How Kevin moved up the ranks to creative services director
19:07 How Kevin’s position disappeared
21:22 What happens when our activities become our identity – what is your “why”?
26:01 Kevin’s next chapter after losing his job
31:53 Jeff on voiceover and creating opportunity instead of waiting for it
34:45 Bringing change into an environment that’s stuck in its ways
36:37 Kevin on what’s happening now
39:12 Kevin finding more focus on YouTube and helping others do the same thing
42:22 Finding one’s messaging and niche
46:01 Giving yourself permission to reinvent yourself or change your focus
51:52 How have you experienced change in your creating?
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
YT creators are known for wanting more views and more subscribers, usually so they can earn more money. But if that happens, then what? How much is enough? Why are we creating in the first place?
Today’s guest knows all about that journey. Dan Currier began in the world of software systems engineering, started creating on YouTube as a hobby, then transitioned into seriously studying the fundamentals behind growth on YouTube and helping others in their journey. As the founder of Creator Fundamentals, Dan helps his community create their own freedom. And over the last year, he’s discovered a way to create content that’s well on its way to becoming the single largest passive income stream for Dan and his students.
You’re gonna want to take notes on this one.
Learn how to build your own freedom with Dan’s Amazon Influencer Course: https://www.storygreenlight.com/influencerx
SHOW NOTES
0:00 Why build more views, subscribers, and money?
2:22 Dan’s professional background – from art school to software engineering
7:33 Dan’s beginning on YouTube
10:54 When Dan started taking YouTube seriously
12:58 Starting as a hobby is safe – being a pro means being open to failure
14:17 The importance of self-serving motivation – Dan’s search for freedom
16:37 What does freedom actually look like?
18:07 Dan’s focus on passive income systems
20:36 The need to be realistic and patient over time
22:25 The need for systems to support creativity – going against a culture of professional time-waters
28:39 Mistakes that are actually chances for learning
30:02 How Dan discovered the Amazon Influencer program
32:24 Discussing Dan’s other income streams – affiliate sales, AdSense, digital products
34:40 Dan’s idea of freedom – hiring teams to experiment on ideas
36:18 How the Amazon Influencer program works for creators
40:17 Avoiding pitfalls in getting approved for the Amazon Influencer program
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If you want to unlock a new level of meaning and impact in your content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
It’s been said that in many contexts, the most dangerous number is one – relying on one idea, one main client, or definitely relying on just ONE income stream.
Today’s guest has built his creative work into a full-time income that started as 90% freelance work and 10% other income streams, to completely flipping that ratio upside-down, including an on-going sponsorship from his dream, multi-billion-dollar brand – and they approached HIM.
Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he’s a full-time YouTube creator and online entrepreneur.
In this second half of a two-part conversation, Javier discusses the importance of creators building their business foundations, and we dig into his different income streams, what he started, what he shut down, and what possibilities are out there for YOU.
Connect with Javier on YouTube at https://www.youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw
Level up your own video content with Javier’s custom digital products for Adobe Premiere Pro: https://www.javiermercedes.com/products
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
SHOW NOTES
1:44 Fewer, better-paying gigs mean more time to build YouTube
2:52 Jeff’s anchor gig with American Ninja Warrior on NBC
3:47 Javier’s move to quality over quantity
4:26 Set up your business foundations before you’re successful
6:20 Javier’s first brand deal with Adobe
7:02 Using brand deals to help the company and your own personal brand at the same time
11:00 Jeff on applying dual use brand deals to a wider range of creators
11:57 Javier on building income with brands not ready to do traditional brand deals
12:51 Javier on selling his first digital product and starting Patreon
17:33 Starting to say no to certain brand deals
19:39 Is a brand deal worth my time?
20:48 Doing more brand deals with Adobe, working with AT&T
22:15 Income ratio from freelance vs other income has now flipped
23:11 Income stream proportion – stepping away from gear reviews and affiliate income
24:23 Why Javier stopped doing his podcast – with input from Matt D’Avella
26:54 Doing videos for long-term affiliate income but smaller view numbers
28:46 Prioritizing tutorial over story-driven content
29:57 Shutting down Patreon channel and increasing product sales
31:09 The need for customer service on your own products
33:04 Javier’s current income stream breakdown
36:47 How to reach Javier (and the other Javier!)
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If you want help leveling up your own content, consider joining our private community called The Green Room. It’s all about telling your stories, connecting with your audience, and getting things DONE with the support of an active community of creators like you. Get started for a month for free right now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
The idea of becoming a full-time content creator is an attractive one to many people. But when you talk to people who are actually doing it, you find that it takes more than just putting videos up online and waiting for money to drop in your bank account.
Plus, the people who do it in a sustainable way always do it in light of who they are, and how their story has shaped them along the way.
Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he’s a full-time YouTube creator and online entrepreneur.
In this first of a two-part conversation, you’ll hear how Javier’s background shaped his creative path, and how he uses his skills to serve a massive crowd of people AND support his family as a full-time creator.
Get ready to take notes on how YOU can take control of your creative life with part 1 of our conversation with Javier Mercedes.
Connect with Javier on YouTube at https://www.youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw
Level up your own video content with Javier’s custom digital products for Adobe Premiere Pro: https://www.javiermercedes.com/products
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
SHOW NOTES
1:43 Dodging diseases with young children in the house
2:55 Javier’s elevator pitch
3:28 Jeff growing up as jack of all trades, master of none
4:09 Javier growing up obsessed with audio and video tech
8:24 Studying audio but having to go through music school
14:34 Javier moving into studio sound work
16:06 Javier working with Morgan Freeman
17:20 Javier’s beginnings of teaching at the recording studio – video tutorials for interns
18:30 Moving to Austin and video freelancing with TheCHIVE – teaching incoming editors
21:25 Starting on YouTube – creating tutorials based on problems Javier faced at work
25:12 Balancing high production value projects with YouTube tutorials
30:29 Jeff on building a business that replaces high-dollar freelance work
31:35 When Javier first began making money from YouTube
33:30 Joining Cody Wanner’s #nosmallcreator group and daily vlogging for a month
36:05 Starting as a cooking channel
37:43 Switching from full-time editing to part-time freelance editing – 90% freelance, 10% AdSense and affiliate income
38:43 How YouTube channels can use Amazon affiliate links
40:41 The need for health insurance when going full-time on YouTube
41:28 Javier’s early publishing schedule
42:18 Channels driven by search vs personality
43:19 Better-paying gigs mean more free time for YT
--
If you want help leveling up your own content, consider joining our private community called The Green Room. It’s all about telling your stories, connecting with your audience, and getting things DONE with the support of an active community of creators like you. Get started for a month for free right now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
While the creative world has seen massive change in recent years, the music industry has been dealing with industry-disrupting change for decades now. But as with any change, there is always a way to use that change to our own advantage.
Katrina Stone is one of the top-performing musicians on Artlist.io. She is a full-time musician and producer who creates her own music, owns her own music, and distributes her content via TV, film, commercials, and online content all around the world.
Get ready to take notes on ways that we can all take control of our own creativity.
RESOURCES
Check out Katrina Stone on Artlist: https://artlist.io/artist/346/katrina-stone
Featured Songs by Katrina Stone in this episode:
One of the Boys https://artlist.io/song/7988/one-of-the-boys
Soul on Fire https://artlist.io/song/6780/soul-on-fire
I Like It https://artlist.io/song/6845/i-like-it
Soulshine https://artlist.io/song/7990/soulshine
To license individual songs, contact KatrinaStoneMusic@gmail.com.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
SHOW NOTES
4:00 How Katrina got started in music
5:48 How Katrina started producing her own music
7:11 Moving to LA to be a songwriter
8:14 The dream record deal that was actually terrible
11:43 The lesson: be in control of your own music and timing
12:01 How musicians get paid with subscription services
15:28 Doing music for Dollywood
16:33 The steps Katrina took to take control of her own music and income
18:55 Being autonomous is a lot of work
20:05 Challenge of being female in the music industry
25:12 Creating for yourself vs creating for a specific audience
29:37 Examples of passion projects that have taken off – Soul on Fire
32:28 Katrina’s next projects for Artlist and herself
33:42 How to reach Katrina via Artlist and individually
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Story Greenlight episodes to listen to first:
- How to Tell a Story on YouTube (and Anywhere Else)
- How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing
Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0
Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0
How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK
The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta
SHOW NOTES
2:29 Why emotional moments stick out to our brain
3:22 Jeff working as a production assistant for Dick Clark Communications
6:23 A very bad day when Jeff thought his car got stolen
9:36 The case for creating outrageous or unique content like Mr. Beast
10:03 Why creating emotion-based content is not an exact science
11:49 How American Ninja Warrior has become a cultural movement
14:10 ANW’s move from niche show on G4 to primetime hit on NBC
16:51 How ANW uses spectacle and human emotion
21:52 ANW and story structure
23:47 ANW and The Thing Under the Thing (TTUTT)
25:12 How American Ninja Warrior shapes the athlete story pieces
28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis
31:55 Why the Lance Pekus story works
37:31 The importance of showing what you have before you lose it
38:22 Shaping music to amplify emotion of the piece
43:01 Thinking about moments landing because of how the viewer is feeling
43:51 How Jeff started on YouTube and discovered Peter McKinnon
45:30 How Peter McKinnon creates extended moments through cinematic sequences
46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland
50:04 How Jeff found Cody Wanner’s content and NoSmallCreator
53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland
58:20 Action steps to creating memorable content
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If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience.
LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop us a line with your thoughts or reaction, and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
How Modern Video Compression Algorithms Actually Work, Alexander Fox
https://www.maketecheasier.com/how-video-compression-works/
"When storing memories, brain prioritizes those experiences that are most rewarding, " Columbia University
https://www.sciencedaily.com/releases/2018/11/181120125916.htm
"Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?" Psychologist World
https://www.psychologistworld.com/emotion/emotion-memory-psychology
SHOW NOTES
2:24 The YouTuber’s problems: obscurity and lack of audience connection
3:42 How to get the algorithm to promote our content?
5:57 Does your content grab your audience’s attention? The power of titles and thumbnails
8:25 How our brain ignores almost everything and recalls memories in moments
12:07 Keyframing and tweening in traditional animation
14:28 How video compression squeezes large amounts of data into a smaller file
15:51 How video codecs like H.264 compress and decompress video streams
18:47 Research: our brains selectively filter out stand-out moments and forget the rest
20:16 How brains encode memories – the significance of emotion
22:22 The effect of emotional imagery on YouTube thumbnails!
23:50 Viewer emotion affects how they perceive our content
25:35 Jeff’s memory of editing the closing season of a Supernanny episode
27:23 Picture of Jeff in high school with a camera crane made of Legos
29:51 Things to remember when creating memorable moments
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
When is a can of paint more than just a can of paint? Debi Beard of Debi's Design Diary started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi’s paint line to their own audiences.
But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powered by storytelling. We dig into her content creation strategies, including an incredibly powerful format for using storytelling in tutorial and demonstration videos. Get ready to take notes on how you can put Debi’s ideas to use for yourself.
Check out Debi’s channel at Debi’s Design Diary, https://www.youtube.com/c/DebisDesignDiary
Learn about DIY Paint at https://diypaint.co/
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Debi’s top video: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQ
Playlist including many of Debi’s story-driven videos: My favorite uploads, https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I
SHOW NOTES
3:39 Jeff explains the uniqueness of what Debi has built
4:13 How Debi got started in retail business and struggled to survive
5:30 Debi’s obstacles to starting on YouTube: extremely introverted, broke, and not tech savvy
8:43 How Debi’s YouTube channel sold more paint in a few days from one video than a whole week in her physical store!
11:27 How Debi moved from selling other people’s paint to creating her own line of DIY Paint, and how retailers began approaching HER!
14:26 Debi’s top-performing video on repainting a velvet sofa: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQ
15:40 Debi discusses wholesale versus retail distributors for DIY Paint and how she gets to support influencers and small businesses
18:08 New levels of obstacles
18:21 How Debi’s business dealt with the Covid pandemic and quadrupled in size! How Debi built community by doing daily livestreams
25:16 How Debi uses personal storytelling in her tutorial videos
27:40 How the Master Story Framework of desire, obstacle, and transformation fits into tutorials
28:20 How Debi tells the story of the furniture itself and mistakes along the way
29:40 More detail of adding story into tutorial videos – how Debi intercuts parallel sections of story and demonstration footage using music as support
32:08 How Debi’s audience responds to story-driven content
36:29 How Debi uses the story of the featured piece to drive the video instead of intercutting another storyline. Helpful for getting more content out quickly.
37:58 What’s next for DIY Paint and Debi’s Design Diary
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself,
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Just showing up is no longer good enough on the internet. If we want people to take us seriously as creators and communicators, we have to level up from everyone else just pulling out their cell phone. When we do, we immediately communicate that we have our act together, and we have something worth our audience’s attention.
Our guest today is an expert at helping creators do exactly that – Kevin Shen helps creators, authors, and thought leaders create their very own dream studio space in their own home. And not only does he demystify the technical details of camera, sound, and design, he does it in light of the psychology of what’s taking place. That’s what we dig into today.
Learn more about Kevin and see some amazing before/after transformations at https://www.storygreenlight.com/dreamstudio
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCESRich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki https://amzn.to/33Qi9vj
SHOW NOTES
2:40 How Kevin helps people set up their own studio spaces, and the need to show up well in the digital world
5:07 How Kevin started as a gear geek and computer programmer
6:31 How introversion plays into video creation
7:41 How video can scale our personal presence and impact
8:37 The power of moving pictures is now available to everyone, not just movie and TV stars
9:36 Kevin’s transition from high school to college and unsatisfying start-up life
12:02 Kevin’s decision to start as a YouTuber
13:21 Why you need to have an actual business model to make money
15:09 Jeff’s journey of learning about emotional impact and turning it into a viable business
17:23 The tension between the meaning and the money, and how it needs to overlap
20:09 How emotional reasoning can pull us down
20:59 How entrepreneurs are like surfers – the need to maintain balance
23:11 How Kevin decided to make a change – finding the balance of meaning while building business structure
29:23 How Kevin picked his new business direction – helping people do what they were already asking for
31:34 What results do people get from upgrading the look and sound of their space? Adding visual credibility, removing audio distractions
34:40 If you want to create connection on the internet, you have to craft your internet persona
37:25 The personal benefit of having a good studio space: you’re more likely to want to create content!
40:00 How to join the new cohort for the Dream Studio course
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Kevin has done a more in-depth presentation on the elements for setting up your own dream studio for members of The Green Room here at Story Greenlight. If you’d like access to that training, along with a host of other storytelling, communication, and filmmaking resources, try out The Green Room for a month for free. Get started now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Information and art used to be rare and valuable. That has changed – or has it? What’s the difference between a creative person settling for a $3 Patreon tier compared to an artist building a community of excited fans who happily support the creative they’ve become connected to?
Today's guest knows all about content creation, adding yourself to your art, and building an income in the process.
Lennon Bone is a creative strategist who spent 15 years as a professional musician, songwriter, and producer. His playing and writing has been heard on movies and major TV networks including MTV, CBS, and NBC.
Lennon’s goal is to help artists and creatives change the way they see their own worth, so they can fully step into their creative calling and make a difference with their art.
Connect with Lennon at www.stopthestarvingartist.com and @stopthestarving artist on IG.
LEAVE A VOICE MESSAGE:
Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks https://amzn.to/3InbG9x
Jamina Bone Illustrations – www.MommingWithTruth.com, IG @MommingWithTruth
SHOW NOTES
4:28 Lennon’s journey through live and studio music work
9:42 Moving out of music production into YouTube strategy with Tim Schmoyer at Video Creators
10:59 What happens with we connect our identity to our creativity – how Lennon’s identity has evolved
15:48 How Jeff’s story almost went down the road of professional musician.
18:36 Losing part of yourself when you say goodbye to parts of your identity
19:27 The Big Leap by Gay Hendricks – ways we get stuck. Feeling like you’re leaving people behind.
21:03 What Lennon helps artists do – make a living doing what you love to do.
22:59 The need for artists to value themselves higher than a $5 level on Patreon.
24:17 How can creatives come to put a greater value on themselves and their work? Creativity might be commoditized, but the personality of the creator is not.
26:18 Finding your Zone of Genius and core motivations behind the surface things we do
31:08 Turning your Zone of Genius into financial income
33:54 The 5 Ones: 1 market, 1 problem, 1 system, 1 offer, 1 year
34:55 Imposter syndrome and how Jeff has had to deal with the reverse version of that.
36:30 Why it's ok to upgrade yourself without killing yourself to be #1.
38:14 How Lennon’s wife started a community around post-partum depression
40:40 How Lennon has built his own following – how to show up on social media
42:08 How creatives want someone to acknowledge their fears – False Evidence Appearing Real
44:45 Turning social media into income – why it’s ok to give away information
49:35 Jeff’s appreciation for genuine connection with online business compared to early online marketing culture
50:38 How Lennon has created 5 figures in 3 months from a small email list
52:16 How to get Lennon’s free course
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
If ever there was a must-listen episode of this podcast, this would be it. The idea Jeff discusses here is the closest thing any creator can get to emotional superglue between you and your audience. What is it? It’s called The Thing Under the Thing.
Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things? This is literally the single biggest reason people engage with content in the first place.
And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?
Not only is it possible, it happens every day. Here’s how it can happen for you.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Breakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don’t cost $500 on Amazon (not kidding!) https://breakthroughadvertisingbook.com/lp1/
Sam Kolder – https://www.youtube.com/c/koldstudios
Video by alpha m. – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), https://youtu.be/-ewJDxnYkNU
SHOW NOTES
1:27 Why this episode is so important – the history of The Thing Under the Thing
3:10 Episodes to listen to first: How to Tell a Story, How to Give Your Audience What They Want, Pt 1
4:49 Maya Angelou: People will never forget how you made them feel.
5:20 We can’t MAKE anyone feel anything.
6:11 About Eugene Schwartz and how to get Breakthrough Advertising
7:36 The most powerful material lives and dies by tying into the emotions of the audience
9:19 How to make people feel things: speak to the right people, tell a story, and talk about what they already care about
10:20 The iceberg metaphor – what’s above the surface is The Thing, the far greater amount below the surface is The Thing Under the Thing
12:17 The Thing Under the Thing is a surface idea connected to a deeper concept
13:07 When the connection already exists: symbolism and the American flag
14:44 The Thing Under the Thing: meanings that get attached to the American flag
18:49 When the connection is actively created: horses, puppies, and Budweiser beer
22:39 The Thing Under the Thing on YouTube: relaxed travel videos vs Sam Kolder adventure videos
25:33 The Thing Under the Thing in YouTube tutorial videos: cutting your own hair in the pandemic!
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW
SHOW NOTES
2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)
3:00 Jeff on a blind date asking a really lame question
4:48 What do people want when consuming content on YouTube?
5:18 Google’s original micro-moments – want to know, go, do, buy
7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something
8:00 The end goal of questions is feelings
8:15 Seth Godin’s analogy of the drill bit
9:44 Jeff fixing the dishwasher and what was actually going on
14:18 People consume content because they ultimately want feelings
15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.
16:33 Maya Angelou – people will never forget how you made them feel.
17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest.
Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.
Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.
Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.
RESOURCES
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ
Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories
SHOW NOTES
1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?
4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.
8:42 Jeff tells Tim’s early story
14:03 How Tim is moving to create less competition and more opportunity for his company
18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online.
21:11 Storytelling related to science and brain chemistry
23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?
24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.
26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.
28:49 How Video Creators has narrowed its target audiences from 3 down to 1.
32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.
33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?
35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.
38:30 How Tim helps people discover their mission. The need for authentic relationships.
40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results.
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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
What do you do when you’re one of millions of creators on a platform like YouTube, and you’re looking to connect with your audience AND set yourself apart from the crush of digital humanity? You use storytelling in your content, that’s what you do.
In this episode, Jeff talks about how storytelling isn’t some shiny new tactic – it’s one of the fundamental ways that human beings connect with each other. We all do it all the time, and anyone can do it when they use the right tools the right way.
And it works for your content too, especially if you think your stuff doesn’t work with story. We promise you, it does.
Think of this episode as the distillation of film school, plus 20 years of content shaping for some of the biggest media companies on the face of the planet, filtered through what works and doesn’t work for YouTube. No need for pointless film school theory and screenwriter snobbery, just skip right to the good stuff right here.
SHOW NOTES
0:00 A pretty epic introduction, if we do say so.
4:58 A Million Miles in A Thousand Years: How I Learned to Live a Better Story, by Donald Miller, https://amzn.to/3mmFcDU
7:12 Where the actual power of story comes from, and who it's for
8:28 Story mirrors life – the difficulty of empathy without story
10:04 The Master Story Framework
11:10 Expanding the Framework is HARD – why “Hollywood movies suck”
14:20 About The Hero’s Journey
15:30 Adding Hero’s Journey elements to YouTube – importance of The Guide
16:48 What does our audience want? Emotional change, or an answer to a question
17:15 Condensing the Framework is EASY – importance of CHANGE
18:36 Two kinds of change – external and internal
20:09 The importance of stakes
23:17 Using story structure in story-driven pieces – missing elements that sabotage stories
26:03 Using story structure in non-story-driven pieces – the mental shift
29:54 Everything hinges on your viewer’s desire for internal change – 4 steps to do that
31:27 The role of mini stories – Story Nuggets
33:19 What if my people just want information? The danger of only giving information…
35:45 Story formats for non-story-driven pieces: Story Bookend
37:00 Fix This Build That: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w
37:26 Story format: Intercutting Segments
38:24 Intercutting Segments: Dan Thompson from Guns and Guitars: I built my DREAM Rickenbacker...then gave it away https://youtu.be/9jFJNcQt8mk
39:42 Intercutting Segments: Debi’s Design Diary – My Favorite Uploads playlist: https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I
40:57 Story format: Story Nuggets
41:49 Jeff’s change of mind about the role of story – story isn’t enough all by itself, but it adds fuel to everything else that needs to be there. And the payoff is well worth it.
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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at https://www.storygreenlight.com/greenroomfree.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.
Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.
RESOURCES
Connect with Diana at http://www.DianaGladney.com
Listen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast
Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1
SHOW NOTES
2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details
4:15 How a near-fatal case of endometriosis completely changed Diana’s life direction
5:52 How Diana started learning about online business and video, even though she hated even being on camera
9:11 Diana’s own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?
11:40 When dissatisfaction leads to growth
13:04 When Diana’s messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video
14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging
17:08 How Diana made the jump to working with huge clients
19:07 The balance between pre-produced content and livestreaming – why you need both
21:27 The need to capture people’s attention no matter the format
22:08 What is the mental elephant in the room? The thing that’s all about THEM, the audience?
23:43 Considering the Person, Problem, and the Pain Point
25:14 Adding the NLQ – Next Logical Question
26:42 Next Logical Question = Opening a Story Loop
27:18 Primary Concern vs Secondary Concern
29:08 Next Logical Question at the end of the piece coupled with your offer for the next video
30:33 Using YouTube to build community and connection
32:10 The importance of coaching – not remaining the same person
33:18 Seeking discomfort in order to grow to the next level
34:34 Applying the Master Story Framework to obstacles in life
35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I’m not worthy of doing this, I can’t be myself
37:22 Working in corporate America and feeling pressure to conform to that image
38:20 The need for authenticity in online content
38:47 Experiencing people’s reactions being female and black – internal choice to be yourself, dealing with other people’s reactions or non-reactions
41:16 How to reach Diana – go to http://www.DianaGladney.com
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Most creators love doing creative things, but many of us hate the mental baggage that comes along with creativity… including figuring what it actually is, and how to actually do new, original things, which is HARD.
Today Jeff talks about what creativity is and some surprising mental shifts to help you get rid of the mental baggage and get more creativity in your content and in your life.
RESOURCES
The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw Amanda Palmer via The Marginalian, formerly Brain Pickings by Maria Popova https://www.themarginalian.org/2013/05/28/amanda-palmer-on-creativity-online
Story Greenlight with Jeff Bartsch, Ep 003 – What is a Greenlight, and Why it Mattershttps://www.storygreenlight.com/podcast Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n
SHOW NOTES
1:09 The need for creativity
1:46 Jeff’s rant against dictionaries
3:04 Wikipedia and why it’s so hard to define creativity
6:29 Blank pages and the difficulty of being original
7:38 Creativity is relative
7:59 Case study: how email went from novel to digital junk mail
11:23 Labeling something “new” or “original” is not up to us
11:54 How to appear more creative by changing your audience
13:50 On Amanda Palmer and her journey
14:25 The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw
16:05 Amanda Palmer’s more practical definition of creativity
17:50 Amanda Palmer on why it’s so important to share our creativity
18:58 Steve Jobs on mental connections driving creativity
20:01 What is a Greenlight – See Story Greenlight Episode 003 for more discussion on this
20:28 Why sharing our creativity and mental connections can be terrifying, but so important to create human connections with your audience
22:42 Nihilist, existential, and faith-based reasoning for creativity
23:53 How to be more creative: expand your inputs
24:08 Steve Jobs on the importance of broader creative inputs
25:01 Going beyond YouTube videos about making videos… your extra layers of knowledge and life experience matter
26:10 How to be more creative: don’t worry whether it’s already been done, because nobody makes the same connections of dots in the same way that you do
26:45 How to be more creative: embrace being a generalist, not just a specialist
27:43 Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.
Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.
Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.
RESOURCES
Communication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2tw
How to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI
The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1
SHOW NOTES
1:25 How Alex started as a musician and switched over to communication
4:31 Why everybody needs problem-solving
6:03 threads connecting corporate, academic, and YouTube world
7:18 How communication design works
10:42 When Jeff realized that communication is all the same thing
12:00 Applying content design to online content
13:44 How to keep ideas clear and balanced
15:13 Keeping the purpose of the presentation in mind
16:38 How does entertainment work when structure gets thrown out the window? What business are you in?
20:40 Knowing your audience’s experience level
21:31 Jeff’s video on smooth video edits: https://youtu.be/09uI6aQmOvI
23:00 Creator obstacles: the equipment
25:18 Creator obstacles: imitation vs finding your own voice
26:43 Creator obstacles: staying in your own lane for subject matter
27:32 The Dunning Kruger Effect and the importance of learning curves
30:31 When you feel like quitting
33:04 Finding purpose in your creating
36:51 The mindset shift for creating impact in your world
38:28 Creator obstacles: the haters
40:00 Amanda Palmer’s thoughts on audiences and trolls
41:14 Final thoughts – where do we put our focus?
41:32 Overcoming the biggest obstacle inside our head
42:50 Where to find Alex online
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Today, we’re talking about Jeff’s backstory – ways he’s messed up, outright failed (there’s been a lot of that), and other things that worked out better than he could have imagined. Our goal is to help you look at YOUR backstory and see how some of these lessons might help YOU as you move forward.
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LESSONS LEARNED
14:11 Voiceover work and being proactive instead of just waiting to be chosen
19:30 How to earn money in ways other than trading hours for dollars
21:15 Business requires a lot more than just being good at the thing the business sells (first business failure)
29:00 How our childhood can leave clues to shape our life as adults
32:17 Why your day job may not be the enemy – why it’s ok to not hate your job, and how to approach it if you do
LINKS AND RESOURCES MENTIONED:
Jeff’s Story – No Creepy Vans Here (Story Greenlight): https://youtu.be/s6-99lKFZls
Hollywood vs YouTube: The Search For Real Success (Video Creators): https://youtu.be/vGk6mc8Umz0
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert Kiyosaki https://amzn.to/30QCBdF
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber https://amzn.to/3xhzkQD
Some of these links are affiliate links, and Story Greenlight may be compensated at no cost to you. We only ever recommend products or services that we believe will be of genuine value to you.
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
Hey! Welcome to the Story Greenlight podcast. Here's 90 seconds saying what it is, a bit about your host, and what you can expect.
Click here to check out the Story Greenlight YouTube channel: https://www.youtube.com/channel/UCS4I5wtqpPcGI3VuUnRLBYg
To take your content creation to the next level with free trainings and weekly updates, get started now at www.StoryGreenlight.com.
Many people have heard about the concept of a “greenlight,” but many people haven’t considered what it actually means outside the traditional definition. Jeff digs into what “greenlight” has meant in the past, what it means today, and why the modern definition can bring on some obstacles for creators that they might not expect.
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.
Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.