Searchologist Podcast: Recent Episodes
Searchologist
LEARN DIGITAL MARKETING! Searchologist has online and in-person courses for SEO, google ads, display ads, social advertising, email marketing, and more. The Searchologist podcast is a daily sharing of digital marketing information that will help you build your marketing skills.
Google made an update to their search algorithm over the summer of 2021 that changed how user page experience is evaluated. Kevin interviews Tony and asks about Core Web Vitals. In this episode the pagespeed insights tool and the lighthouse test is discussed.
Kevin and Tony go through the process of managing Google Ads and talk about what tools are effective to use. Learn about the Google Ads platform, Google Analytics, and more.
Also on the podcast - 2 big mistakes people make when they are new to Google Ads.
Let's talk about what tools you need to get started in SEO. Pros might learn about some platforms they've never heard of and beginners will get a full run-down of which software you need to start doing SEO.