Sub Box Ads: Recent Episodes
Becky Burgess
The Sub Box Ads Podcast is THE place to learn the latest trends and strategies around your subscription box business. As an agency owner, Becky takes you behind the scenes of her ad agency where she helps subscription box and ecommerce businesses utilize ads to grow their leads and increase sales every month.
Have you been scratching your head trying to figure out how to keep customers around for months to come? In the sub-box world, we want to make sure we are making the connections that will build loyalty and keep customers engaged. Most of this is handled within the community you establish. We want to keep churn down while bringing in more customers. Join me on this episode as we dive into how to increase customer loyalty and engagement.
Interview with Julie Ball - https://pod.co/sub-box-ads/sub-box-highlight-with-julie-ball
Grab the massive Ads Pack template and training bundle here: https://splashowlmedia.com/ads-pack/
If you've run ads recently, you've probably seen an increase in the cost of ads. This is particularly noticeable with conversion campaign tracking purchases and add-to-carts. Some workarounds include my favorite recommendation, list building with lead gen campaigns. However, some business owners also want to gain traction on their websites. This is where traffic campaigns come into play. If you're looking for a less expensive option, a traffic campaign may fit better with your budget. The main con here is that you will not have as much analytics to go off of. Facebook's reporting will be limited here.
https://splashowlmedia.com/ads-pack/
Is your email welcome sequence converting leads into sales? If not, here's where to make changes.
In this episode, I'm going to break down what you need to have in your email welcome sequence, how to review your analytics, and some changes to make so you can start seeing more sales.
Grab the Ads Pack Bundle with templates -> https://splashowlmedia.com/ads-pack/
Link to email welcome sequence templates. https://splashowlmedia.com/email-templates
Are you talking to the right person? Are you trying to navigate the world of ads and still not feeling like you're talking to your ideal customer? In this episode, we are diving into all things audience, how to set them up, how to test them, and how to weed out the bad ones.
If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources
Boosting the post is so tempting. It's incredibly easy to just click the button especially when you see how many people have the potential of seeing your ad. BUT should you do it? Should you boost your post? I dive into why I recommend NOT boosting and what I recommend you do instead.
If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources
Calling all subscription boxes and eCommerce businesses! If you're looking for a way to bring in more income to your business so you can push your subscription box forward, this is the episode for you. I'm breaking down my top 5 favorite income streams to add to your product-based business.
For more help and support, check out my website: https://splashowlmedia.com/
How are you spending your ad dollars in 2022? Do you have a strategy yet? Hello World - We're back for another amazing season of the Sub Box Ads Podcast. In this episode, we are going to talk all about where to focus your ad dollars in 2022 to maximize your results while keeping your ad cost low.
For more resources, trainings, and programs OR to apply to work with us, head over to www.splashowlmedia.com
Are you in prep mode for the holiday season? Have you mapped out how many boxes you need to sell? Regardless of your holidays sales event, promotion, and goals I'm here to help you navigate these waters and hit your goals this Holiday Season WHILE propelling you ahead for the New Year lull.
If you want us to handle all of your holiday promotions for you, head over to www.splashowlmedia.com now because the cut-off is Oct 15th.
Are you on Pinterest? Have you tried Pinterest Ads? Are they right for you and your business? I share all things Pinterest Ads including the strategy that is working right now. I also give a breakdown of some Facebook Ad alternatives for those that want to explore other platforms.
Regardless if you're in the DIY stage or you want to hire out, check out our website at www.splashowlmedia.com
Your ad budget determines how you should approach your ad strategy. Are you ready to hire out or do you need to DIY? I share my favorite strategies depending on your ad budget and how to maximize your results while still moving your business forward.
Want more 1:1 help with your Holiday Sales Strategy? Join our Holiday Sales Workshop by October 2nd by going to https://splashowlmedia.com/holiday-sales-masterclass/
How to navigate the new waters and restrictions inside of Facebook? How to ensure you're setting yourself up for success? I cover all of this and more in this podcast episode.
Plus don't forget to join the Holiday Sales Workshop by October 2nd. The first live class is on October 4th. https://splashowlmedia.com/holiday-sales-masterclass/
Stop overcomplicating your ads and your funnel. We're talking all about simplifying your ad strategy which will grow your community while eliminating the frustration of creating ads, sales page, and #allthethings. I love simplicity and truly believe you don't need all of these steps, ads, pages, and funnels to be successful.
Want help with your Holiday Sales Strategy? I'm bringing in a week-long workshop to help you create your ENTIRE Holiday Sales Strategy, pages, and ads.
https://splashowlmedia.com/holiday-sales-masterclass/
Welcome back to The Sub Box Ads Podcast. This teaser episode will fill you in on all the changes, announcements, and shifts we've been going through here at Splash Owl Media.
Tired of DIYing or simply want to find an agency that truly gets your business, visit our Work With Us page at https://splashowlmedia.com/work-with-me/
Have you ever run a giveaway to list build quickly? We're going to talk about how amazing it is to apply giveaways to your marketing strategy, the must-haves, and the things to avoid. Plus we get into Facebook's Policies around Giveaways and Contests to make sure you're setting yourself up for success.
And right now, I'm running my first ever giveaway for Sell Out in 30. My 4-week live group coaching program that's the perfect mix of hire an agency and taking a course. This is our signature done-WITH-you program. And now you can win a seat. Enter to win >> https://splashowlmedia.com/blog/giveaways/win-your-seat/
Want more tips and advice? Let's connect on IG: instagram.com/subboxads
Are your ad cost spiking and you have no idea what to do? STOP! Before you shut everything off and throw your hands up, there may be some quick and simple fixes you can make today to getting your ad cost to go back down. Join me for this week's episode where we dive into my Top 4 Tips for Lowering Your Ad Cost Quickly.
And if you are ready for more support, more trainings, and more access to yours truly, head on over to my free Facebook Community and let's connect.
https://www.facebook.com/groups/womenbusinessowner
Are you struggling with your churn? Tired of people subscribing and then unsubscribing? Here are my tips on how to bring people into your community, have them be invested in your business's success, and how to build loyal customers that stick around for months or years.
Want more trainings, tips, and advice? Check out my free community on Facebook: https://www.facebook.com/groups/womenbusinessowner
STOP solely relying on Facebook Ads to do the entire job. Today we are talking about organic growth and how you can utilize these techniques to help your ads perform better or, if you're not ready for ads, use these tips to grow your business organically.
The Sub Box Ads Podcast is here to help subscription and ecommerce businesses grow online by utilizing Facebook and Instagram Ads. We dive in deep to my agency tips, strategies, advice, and so much more.
Want to connect more? Join my free online group where I do weekly lives:
https://www.facebook.com/groups/womenbusinessowner
Are you working a full time job with the hope of your subscription box taking off so you can quit? In today's Sub Box Highlight, I had the pleasure of interviewing Dawn Biernat, owner and founder of Teach Sparkle Pop - a subscription box for teachers to help brighten their day, bring them happiness, love, and community as well as some fun gifts and decor. We talk all about her massively successful launch strategy, how she manages it all while working as a full time teacher, and so much more. This episode is a good one with some amazing nuggets and takeaways.
Connect with Dawn:
Instagram: https://www.instagram.com/teach.sparkle.pop/
websites: store - https://www.teachsparklepopbox.com
website: https://www.teachsparklepop.com
Facebook: https://www.facebook.com/teachsparklepop
Need more help and support? Join my free Facebook community where I go live every week to share more tips, advice, what's working now, and more to help business owners succeed online.
https://www.facebook.com/groups/womenbusinessowner
If you're ready to hand off your marketing to an agency that gets you and your business model, apply to work with us and book your free discovery call here: https://splashowlmedia.com/sub-box-agency/
Bringing in new leads to your business is the only way for you to grow your subscription. I share with you my top favorite list building offers and strategies to help you grow your email list month after month. And, more importantly, sell to them once you have them on your list.
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Want more resources and trainings? Connect with me in my Free FB Community where I go live weekly and give tips, advice, and so so much value to help women entrepreneurs take their business to the next level.
https://www.facebook.com/groups/womenbusinessowner
If you're ready to get 1:1 help with your ads, my agency provide multiple packages that are done-with-you or done-for-you. We have something for everyone because we don't want you to go at this alone.
https://splashowlmedia.com/sub-box-agency/
Are your ads falling flat and not converting like they should? Chances are you're making one of these mistakes when creating your ads.
Here's a simple way to figure out the mistakes and how to fix them so you can get better results.
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Want more resources and trainings? Connect with me in my Free FB Community where I go live weekly and give tips, advice, and so so much value to help women entrepreneurs take their business to the next level.
https://www.facebook.com/groups/womenbusinessowner
If you're ready to get 1:1 help with your ads, my agency provide multiple packages that are done-with-you or done-for-you. We have something for everyone because we don't want you to go at this alone.
https://splashowlmedia.com/sub-box-agency/
How much should you be spending on your ads? Should you be saving up to have a larger testing budget? I break it all down for you and how my agency navigates these waters to help our clients leave more money in their bank while still being able to see results.
Julie Ball is your Subscription Box Business Coach! She is the Founder and Chief Sparkler of Sparkle Hustle Grow, a multi-six figure subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. She is an author, speaker, community builder, and your business cheerleader, featured in Forbes, Business Insider, USA Today, POPSUGAR and more.
What's going to be the most important thing to focus on in 2021? In this episode I breakdown the top features Facebook is pushing out more (aka lower ad costs), ideas on how to use IG Reels for subscription box businesses, and so much more. I dive into how to utilize already existing content and turn these into ads, warming up a cold audience who is ready to join your community, and how to ramp up sales on the backend of your business.
If you’d like to get access to the exclusive Sub Box Ads training that walks you through the Ads Manager, setting up your first (or 100th) campaign, and more - go over to www.subboxads.com/help and take advantage of this exclusive offer only for my listeners.
Will the iOS 14 update cause your ad cost to go up? In this week’s episode we dive into the update, who it will impact, my recommendations, and more to stay ahead and not waste money on ads that are too expensive. To read the announcement for yourself go to https://www.facebook.com/business/news/ios-14-apple-privacy-update-impacts-small-business-ads If you’d like to get access to the exclusive Sub Box Ads training that walks you through the Ads Manager, setting up your first (or 100th) campaign, and more - go over to www.subboxads.com/help and take advantage of this exclusive offer only for my listeners.
What is a Facebook Ad Strategist and do I need one? Join me for this week’s episode where I give you the behind the scenes breakdown of my ad agency as well as a peak into who I am and what I’m looking forward to covering. If you’d like to get access to the exclusive Sub Box Ads training that walks you through the Ads Manager, setting up your first (or 100th) campaign, and more - go over to www.subboxads.com/help and take advantage of this exclusive offer only for my listeners.
If you own a subscription box or ecommerce business and want to learn how to increase your leads and sales month after month with ads, this podcast is for you.
Agency owner, Becky Burgess, takes you behind the scenes to share tips, tools, advice, and more to help you bring in more leads and sales every month with Facebook Ads. Unlock your ad potential today!