The Unstoppable Ecommerce Podcast: Recent Episodes
Karyn Parkinson
Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity.
Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity.
In this episode of the Unstoppable eCommerce Podcast we chat about Wayde’s journey from art as a hobby to becoming a full time artist.
Since Wayde completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week.
Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at https://unstoppableecomm.com/waitlist.
Episode Highlights:
- Journey from Etsy to Shopify (1:06 - 5:45)
- Using Art for Advocacy and Identity (5:45 - 15:50)
- Stepping into Full-Time Artistry (15:50 - 17:24)
- Collaborations with Big Brands (17:24 - 21:18)
- Importance of Personal Branding on social media (21:18 - 22:28)
- Encouragement to Take Creative Risks (22:28 - 23:15)
- The Power of Self-Nomination and Community Support (23:50 - 24:46)
- Wade’s Plans to Open a Community Art Space (25:47 - 29:59)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business.
We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques.
We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth.
We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes.
We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus.
Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan.
About Bec
Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability.
Episode Highlights:
- Understanding the Shift to Wholesale (00:00)
- Pricing Strategies for Wholesale Success (02:57)
- Finding Wholesalers: Strategies and Platforms (05:59)
- Building Strong Wholesale Relationships (08:53)
- Marketing to Wholesalers: Best Practices (11:59)
- Navigating Trade Shows for Wholesale Opportunities (14:59)
- Selling Wholesale through Shopify: Low-Cost Solutions (17:57)
- Understanding Payment Terms in Wholesale (21:19)
- Exploring Consignment Models (27:08)
- Leveraging Shopify Apps for Wholesale (29:31)
- Transitioning to Shopify Plus for Growth (35:34)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I provide insights into the authenticity and relatability this style can bring to eCommerce. I also emphasise the importance of testing and understanding brand identity when considering this marketing strategy.
Episode Highlights:
- Introduction to Ugly Marketing (00:00)
- Examples of Successful Ugly Marketing (05:48)
- When Ugly Marketing Might Not Work (10:55)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce Podcast, I delve into effective strategies for maximising post-sale opportunities in e-commerce. I discuss the importance of educating new customers about the brand, enhancing their experience, and building loyalty through personalised communication and feedback. I also highlight the significance of analysing sales performance to shape future strategies and implementing loyalty programs to retain customers. This discussion provides actionable insights for businesses looking to capitalise on their sales events and cultivate long-term customer relationships.
Episode Highlights:
- Maximizing Post-Sale Opportunities (00:00)
- Enhancing Customer Experience and Feedback (06:10)
- Analyzing Sales Performance for Future Success (12:05)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.
In this episode I’m joined by Kimberley Roberts-Salee. As the Head of Marketing and Communications for Cyber Wardens,Kimberley is passionate about raising awareness around the importance of small business cyber security and empowering small business owners and employees to increase their cyber resilience and learn how to stay safe online.
Kimberley shares the 3 main types of cyber crimes small businesses are affected by and how to avoid them.
If you do anything online, this is an episode not to be missed.
About Cyberwardens:
Funded by the Australian government, the free Cyber Wardens program is a short online course for small business owners and employees.
Cyber Wardens teaches you quick wins and practical tips to boost your business's cyber safety. You don’t need a tech background - the course is jargon-free and delivered in simple and accessible language.
Enrol today: https://cyberwardens.co/unstoppable
If you prefer to learn through live engagement with a Cyber Wardens educator, register for the Cyber Wardens Foundations webinar. The webinar is your chance to complete your training through interactive learning and ask questions during the Q&A session.
Episode Highlights:
- Introduction to Cyber Wradens Program (2:26)
- How does Cybercrime affect small businesses? (4:07)
- Three kinds of cybercrime biggest risk for small businesses
Business email compromise (7:00)
Fake Invoice (9:50)
Online Banking Fraud (11:14) - Cybersecurity red flags and warning signs (11:47)
- Common habits that make anyone vulnerable to Cybersecurity attacks (17:01)
- Social Media hack (25:40)
Click here for all links mentioned in this episode.
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Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.
Without trust, customers are unlikely to make a purchase, regardless of product quality. I share actionable tips for building trust, such as creating a professional website, showcasing customer reviews, and offering clear return policies. I also encourage you to stand behind your brands and ensure your website conveys credibility and reliability.
Episode Highlights:
- Building trust in eCommerce (00:00)
- Creating a professional online presence (02:53)
- Enhancing customer assurance with policies (06:00)
Click here for all links mentioned in this episode.
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Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce Podcast I share five easy to implement, effective strategies to boost website conversion rates. I emphasise the importance of simplifying navigation, enhancing product descriptions, building trust through badges and reviews, using high-quality images, and ensuring mobile-friendliness.
Each tip is designed to improve user experience and ultimately increase sales.
Episode Highlights:
- Introduction to Boosting Conversion Rates (00:00)
- Simplifying Navigation for Better User Experience (02:16)
- Enhancing Product Descriptions (04:00)
- Building Trust with Badges and Reviews (04:59)
- Importance of High-Quality Images (05:57)
- Ensuring Mobile Friendliness (07:14)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions.
Spoiler alert! Driving traffic to a website is futile if the site is not converting visitors into customers. I encourage you to focus on your website's performance before spending any money on traffic.
Episode Highlights:
- My first eCommerce business (00:00)
- The costly mistakes of early entrepreneurship (03:00)
- Understanding your conversion rates (05:52)
- Optimising your website for conversions (08:50)
Click here for all links mentioned in this episode.
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Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode of the Unstoppable eCommerce Podcast I chat with eComm Ignitor Alum, Jodi Benjamin from Life Of Colour. Jodi shares her journey of building an Australian art brand from scratch, discussing the challenges she faced, the importance of community, and her strategies for marketing and product development.
Jodi emphasises the significance of mindfulness in her products and how her business has evolved over the years. Jodi also talks about her team dynamics, outsourcing, and her definition of success, while offering valuable advice for aspiring entrepreneurs.
Jodi is an Alumni of our eComm Ignitor Program.
Episode Highlights:
- Journey of Life of Colour’s eCommerce Growth (02:51)
- Building a Community and Brand Awareness (05:48)
- Product Development and Opening Up to New Audiences (08:56)
- Marketing Strategies and Advertising (12:00)
- Team Dynamics and Outsourcing (15:01)
- Success and Future Goals (17:58)
- Advice for Aspiring Entrepreneurs (20:59)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Congratulations on purchasing an eCommerce business! Now the purchasing negotiations are over and it’s all yours, what should you do?
In this episode I answer a question from Christine Law “What should I do after buying an eCommerce business?”.
I discuss the first steps after buying an eCommerce business, how you should communicate with the existing customers, which tech to review and how to find areas for optimisation and growth.
If you’ve bought an eCommerce business and want to upskill in eCommerce marketing join the waitlist for eComm Ignitor now, doors open soon.
Have a question you’d like Karyn to answer on the Podcast? Submit it at https://unstoppableecomm.com/podcast-question
Episode Highlights:
- Steps to Take When Buying an e-Commerce Business (1:48)
- Understanding the Business Model (2:00)
- Learning the Tech Stack (2:21)
- Making Data-Driven Decisions (2:59)
- Communicating with Customers (3:23)
- Tracking and Measuring Everything (4:41)
- Speaking to Your Accountant (5:50)
- Identifying Opportunities (6:26)
- The Ecomm Growth Formula: “4 Keys to Increase and Grow an Ecommerce Business” (6:44)
- Conversion Rate
- Average Order Value
- Start Driving More Traffic
- Get Your Customers to Buy Again
- Investing in Your Learning (10:42)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
12 years ago, Chronic Fatigue Syndrome knocked Amy Crawford off her feet. It was a major curveball that changed everything in her life. She had to leave her corporate career and start over at 40.
But as she healed, she discovered a healthy, holistic, and joy-seeking lifestyle that there was no turning back from.
Amy started to learn about whole foods, mindfulness, and how to conquer her self-doubt and limiting beliefs. She qualified as a health coach, hypnotherapist, EFT and CTC therapist, and supported women and children for over a decade in her therapy practice.
Fast forward 10 years, Amy started an eCommerce business, The Holistic Ingredient selling her own marine collagen, greens and maca blends and a curated range of holistic lifestyle products.
In this episode Amy shares the journey from starting an Instagram account and blog in the early days, sharing food photos before it was cool, being an early influencer for other brands and how she then transitioned into product manufacturing and curating a store of other people’s products that aligned with her lifestyle.
Amy enrolled in the eComm Ignitor program in June 2022 and has since increased her website conversion rate from 0.5% to over 2%, increased her average order value by over 25% and grown her revenue by 500%. Amy shares what is working right now in her business and what she does to drive growth in her sales.
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Corine Raymond submitted a question for me to answer on the podcast “Is it a waste of money to pay a fee of $4k to show you the ropes of Ecommerce, a training course”.
In this episode I’ll give you my answer!
I have invested in many courses and mentors over the past 13 years to help me grow my business. Some have been amazing, and some have been a terrible waste of time and money.
I break down how to decide if it’s a good investment for you and how to do your own due diligence.
Investing in a mentor that’s a great fit for you can save you time, shortcut your success and give you a clear strategy to achieving your goals.
I hope you can find someone who aligns with you and your brand to help you grow and scale your business.
If you vibe with me and you’d like a mentor for your business, check out eComm Ignitor, my 12 week live small group coaching program to help you grow and scale your eCommerce business.
Hurry, doors close Friday April 26.
https://unstoppableecomm.com/ecomm-ignitor
Episode Highlights:
- Karyn Talks About Her First eCommerce Business. (2:48)
- Investing can definitely save you money in the long run. (6:06)
- Being an eCommerce Owner can be lonely. (9:34)
- Karyn’s take on “ Is it worth spending money on an eCommerce training course.” (10:55)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig!
After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!)
In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way!
Elise shares tips on what she does when she’s not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera.
We also chat about what it’s been like to move the business home from a warehouse to her garage.
Episode Highlights:
- When did Spruce Craft Co Started? (1:37)
- Biggest Growth in the business. (4:08)
- What is Spruce Craft Co all about? (5:12)
- Elise takes on paid adds strategy. (16:46)
- Elise talks about her Facebook Group. (19:10)
- Elise talks about what she love most about her business. (24:24)
- One tip/hack that Elise use in her business. (25:09)
- Elise Vission For her business. (26:44)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong.
In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking.
With so many variables it is important to deep dive into your stats so you know what’s working and what’s not.
Then you can optimise and keep going.
Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them.
If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge.
Episode Highlights:
- How to troubleshoot Facebook Ads if things aren't going as planned? (1:50)
- Soft Stats for Your Facebook Ads (2:08)
- CTR or click-through rate (2:22)
- CPC or cost per Click & CPM or cost per mention (2:34)
- Facebook Ads as an Auction Process (2:59)
- Check your conversion rate (6:14)
- Pricing issue (7:49)
- Lifetime value of your customer (8:38)
- Pixel and Data (10:04)
- Test up the different creatives that you use (16:15)
- Tracking (16:46)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti.
Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words.
In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads .
We discuss your brand voice and how you can find yours, hint it’s not “conversionational”.
Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them.
We even talk about ChatGTP and how you can use it to improve your copy.
This is a must listen episode for all brands.
Episode Highlights:
- What is Word Fetti? (1:27)
- What made Anita Siek transition from law to business strategy? (2:34)
- How can someone make their brand and product stand out? (7:28)
- What’s your brand voice? (14:30)
- How do we find our brand voice? (16:22)
- Mistakes people make when writing a copy (19:38)
- What can you put in your email to stay in touch? (25:01)
- Tips for Writing Ad Copy (29:43)
- How does Anita feel about using Chat GPT? (32:43)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list.
Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world. This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts.
We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who’s overstepped the line when it comes to infringing their IP.
We discuss how you can protect your products and designs from being copied and what to do if they are.
Communication is so important when it comes to ensuring your customers know where they stand with you. So if you’ve got your refund policy hidden away in fine print and nowhere else on your website, this episode is a must listen for you.
Riz has also kindly provided a special 15% discount on Foundd Legal’s amazing eCommerce templates when you use the code “UNSTOPPABLEECOMM” at checkout.
Episode Highlights:
- What do we need to be aware of with the Law? (4:39)
- The Dont’s In Using Templates (10:34)
- What Do We Need To Consider When We Run A Competition? (14:17)
- The Do’s And Don't's In Sharing Images Online (18:05)
- What’s a Patent And When to Patent Your Product (22:21)
- What Can People Do To Protect Their Products From Being Copied? (24:34)
- What is something That Most People Do Wrong Online? (30:14)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Introducing Paige, aka The Product Stylist!
With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.
In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience, gain trust and ultimately answer all their questions so they feel confident purchasing from you.
Paige also shares her top tips for getting photos ready for the Christmas holiday season.
Paige is an absolute wealth of knowledge on photography and styling and I’m so grateful for all the gold she shares in this episode.
Episode Highlights:
- How Paige Noelle Got Into Photography (1:30)
- The Importance of Product Photography (4:01)
- Types of Product Photos We Need (9:20)
- Types of Product Photos- 1. Lifestyle Imagery (10:19)
- 2: Stylized Imagery (17:59)
- 3: Classic Imagery or E-commerce Shots (22:31)
- Preparing for Seasonal Images (27:33)
- How to Get Ready for a Photoshoot: Tips for Working with a Photographer (33:31)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry.
The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.
There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one.
I’ve also put these ideas together in a free guide for you which you can download here.
Episode Highlights:
- Why Should You Collaborate? (3:11)
- Find A Brand That Has Similar Size To Yours. (6:45)
- Conduct Giveaways (9:06)
- Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50)
- Creating Bundles. (11:54)
- Swapping Products Of Each Other (12:16)
- Creat New Products With People (13:54)
- Constantly Getting New Creative (15:02)
- Run A Paid Promotion With Another Brand (16:50)
- Be Clear On Whats Your Goal For THe Collaboration (17:28)
- Always Have An Agreement Or Contract In Place. (18:52)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author.
As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.
Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia.
I’m thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and how you can use your intuition in business.
Brigit started Biddy Tarrot way back in 1999 by learning HTML to be able to code her website. She’s seen 24 years of advancements in technology and marketing and shares her journey with growing a 7-figure business.
We chat about her first hire and what her team of 15 looks like now, including the importance of outsourcing what you can to avoid overwhelm and burnout.
We do a live Tarot reading to share just how easy it can be to use Tarot as a reflective tool for your business.
Episode Highlights:
- What was that first hire? (7:10)
- Organic Traffic is still the biggest traffic source (9:25)
- The advantage of having your own business (15:49)
- Being Intuitive In Business: How To Start That Process (16:49)
- Tarot Can Be Used As A Reflective Tool (22:00)
- How did Brigit get herself and her brand out there? (26:30)
- Is Blogging Dead? Repurposing content into a blog. (27:50)
- How Did Brigit Kept Her Business For so Long? (30:45)
- Brigit’s Take on to anyone who's thinking of starting an online business. (34:30)
Click here for all links mentioned in this episode.
Enrol in eComm Ignitor
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Simone is a mum of two kids. Including her son Josh who was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.
With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront.
Don't be fooled - “dis” isn't for disability it's for DISRUPTION.
disinfluencer is Australia's first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space.
Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing.
In today’s episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations.
Episode Highlights:
- 1.What is disinfluencer (2:33)
- The fashion industry for people with a disability (3:53)
- Reason behind disinfluencer(5:48)
- Making your product more accessible ( 16:36)
Click here for all links mentioned in this episode.
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When was the last time you audited your whole business?
Do you know exactly how much time you’re spending on each aspect of your business?
How much money you’re spending across all your expenses?
Is your brand consistent across all platforms and collateral?
In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand.
Let me know what you’re going to audit first.
Episode Highlights:
- Where you're spending all of your time? (2:10)
- Which System To Streamline and Save Time (4:51)
- Batching Your Content (5:37)
- Outsourcing Task Through A Virtual Assistant (6:40)
- SOP (Standard Operating Procedure) (7:07)
- Managing Your Business Expenses (8:01)
- Check all the subscriptions that you've got. Do you need them? (10:14)
- Consistent Branding : Do You Have A Consistent Presence? (11:21)
- Updating Your Website (13:47)
- Level Up Your Brand : Getting A Proper Branding Guidlines (15:04)
- Finding An Ecomm Business Buddy To Audit Each Others Business (16:51)
Click here for all links mentioned in this episode.
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Prepare for the new financial year with my Pathway To Profit.
These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year.
In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.
Episode Highlights:
- Profit Planning (3:13)
- The audience (7:47)
- Messaging (8:54)
- Traffic Ready Website (12:57)
- Content Creation (14:37)
- Email (15:50)
- Facebook advertisement (19:04)
- Optimize & Scale (20:45)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels.
In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way.
Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable lessons Amy has learned and gain insights that will inspire and empower you on your own eCommerce journey.
Episode Highlights:
- What is "Confetti Rebels" (2:36)?
- How did Amy get into the clothing business? (3:37)
- The benefit of having a big community in social media (6:31)
- A beginner's guide to growing your business (9:26)
- Creating consistent content (17:18)
- Learning things yourself, investing in oneself (35:18)
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs. Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural inclusion, diversity, and equity work for entrepreneurs.
Louise works with business owners to help you align with your values of inclusion, accessibility, equity, and diversity.
She helps you to create an open, welcoming, inclusive and safe for marginalised people.
In today’s episode we discuss how you can acknowledge your privilege, address your biases, and be a socially responsible brand.
We discuss the difference between equity and equality and how you can be a more equitable business.
To find out more about Louise’s upcoming membership and join the waitlist here
Episode Highlights:
- The definition of Equitable Business [02:47]
- Two parts of racism [04:32]
- Ways to make eCommerce inclusive [07:20]
- Actionable steps for inclusivity [08:56]
- Cultural Appropriation [22:30]
- Collaborating with Artists [26:59]
- The Beauty of being a role model [30:10]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one.
Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case.
In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs.
Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business.
Episode Highlights:
- What does Tanya sell [02:08]
- History of Tanya’s business [04:19]
- The nitty gritty to introduce the products [07:08]
- Disrupting the industry [10:50]
- 4 years experience in the Industry [20:16]
- Knowledge is Power [22:22]
- Doubts and regrets [23:40]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE)
So do you know what your brand values are?
If you do, are you telling your community enough?
Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available.
Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.
Episode Highlights:
- Facebook Challenge [00:40]
- Market values research [01:54]
- eCommerce for financial freedom [03:32]
- Showcase sustainable practices [05:52]
- Ditching Plastics [07:31]
- How to start your business [22:19]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready?
Maybe you’ve already started but you’re not getting the results you’d like.
In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads.
These simple things will help you avoid wasting money on ads that are not destined to succeed.
Episode Highlights:
- Facebook ads for eCommerce business [01:25]
- More traffic doesn’t mean more sells [02:24]
- Facebook ads for data [04:37]
- Facebook ad challenge [09:26]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.
From there it was an 18 month journey to bring her idea to market.
Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.
The Hipsurfer even won an award before it was available for sale!
If you have a product idea this is an episode not to be missed.
Episode Highlights:
- What is Hackerlilly [01:35]
- The Significance of Community in eCommerce [06:54]
- Putting your face behind the brand [11:11]
- Using vulnerability as strength[15:28]
- Building subscribers [17:45]
- How to start your business [22:19]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell.
Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month.
In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird.
We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics.
Episode Highlights:
- What is SEO [01:12]
- The Importance of SEO in eCommerce [03:26]
- Website Optimization [04:36]
- The relevance of product brand name [07:24]
- Common mistakes eCommerce brands makes [10:35]
- SEO for Shopify [14:08]
- Recommended apps for shopify users [15:37]
- What is Meta description [19:11]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy.
Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as the Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.
Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram.
We discuss what’s working right now on Instagram and how things have changed over the last 6 months.
I also get Alisha’s opinion on the new paid verification from Instagram and Facebook.
If you’re using Instagram for your eCommerce business this episode is a must listen.
Episode Highlights:
- What’s Instagram SEO [01:38]
- How to make your brand searchable [07:32]
- Keeping audience on the platform [16:52]
- Things to do to add Instagram SEO [18:12]
- Phone VS Computer [27:41]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale?
But are you actually doing your brand more harm than good?
Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale.
I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often.
Episode Highlights:
- Why Merry People won’t go on sale [00:57]
- Reasons to not go on sale [03:40]
- Things to do when on sale [08:24]
- Grow your email list [13:01]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Please excuse this short interruption to our regular schedule! This week is Facial Paralysis Awareness Week (yep, there’s a week for everything!) so I thought I would share my personal journey with Bell’s Palsy and how it affected me both personally and with my business.
I developed Bell’s Palsy in 2021 shortly after the birth of my baby girl. Having already had Bell’s Palsy when I was just 10 I knew exactly what it was when it hit, but thought it would go away just as quickly… it didn’t!
I’m one of 5% of people who suffer from Bell’s Palsy that it doesn’t go away for - lucky me!
It has affected me physically, but mostly mentally. In today’s episode I’m pulling back the curtains on what life was really like with a newborn and a half paralysed face and how I’ve grown my confidence back over the last 2 years.
Don’t worry, I’ll be back with more eCommerce marketing tips next week!
Episode Highlights:
- How it started [01:13]
- Validating thoughts and Feelings [08:40]
- Side Effects of Bell’s Palsy [10:55]
- Treatment [12:30]
- Coming terms with Bell’s Palsy [21:24]
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Like many new mums Lauren spent her maternity leave thinking of ways she could avoid going back to her old day job. She wanted to create a business that would allow her more flexibility and more time at home with her family. With a background in graphic design and a love for boho-luxe babywear and accessories Billie & Byron was born.
What started out as a side hustle has now become a thriving 6-figure business. Lauren shares with us her journey from mum on maternity leave to successful business women and everything she had to learn along the way from product manufacturing to hiring staff.
We chat about the need to let go of perfectionism and what you can outsource in your business to free up time. Lauren shares some amazing wisdom from someone who’s built a business from scratch and learned many lessons along the way.
Episode Highlights:
- When did the business start [01:24]
- Billie & Byron products [02:28]
- The process of building Billie & Byron [06:35]
- The Growth of the business [11:33]
- Managing Business as a perfectionist [18:51]
- The Vision of Billie & Byron [22:19]
- Integral part of Growing a business [26:42]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy.
Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great.
After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical locations across Victoria and Queensland.
Tara shares her insights into how she grew the business, the staff she hired along the way to support her vision and how she celebrates diversity and inclusivity at the core of her brand.
Tara has been extremely generous with her knowledge and sharing great tips for inspiring eCommerce businesses and fashion brands.
Episode Highlights:
- All about Proud Poppy [01:16]
- Proud Poppy as a community first store [04:26]
- Normalizing Diversity [07:08]
- How Proud Poppy got started [12:37]
- Recreating confidence in women’s clothing [15:20]
- Lessons what she learned in 3 years [17:38]
- Advice for new entrepreneurs [28:51]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
When running your Facebook ads it can be hard to know what’s working and what’s not. In today’s episode I’m breaking down how to read your Facebook ad results so you know which ads to leave on and which ads to turn off.
I’m also discussing where else I look for reporting other than Facebook to ensure you’re making a positive return on ad spend.
I’ll take you through the common reporting lingo and what it actually means along with the benchmarks you should be hitting to ensure a great return.
Facebook ad reporting has not been the same since Apple’s iOS 14.5+ updates but I’m letting you in on how I estimate return on ad spend for my clients so they can make educated decisions.
Episode Highlights:
- Tracking marketing ads back then [01:53]
- FB ads reports missing [03:17]
- what to be aware of [10:14]
- Things to do when ads aren’t performing well [17:23]
- How should you actually spend for FB ads [19:09]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt.
Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences.
I’m sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences are working best right now for my agency clients.
Episode Highlights:
- Social Networking Sites tracking [03:05]
- The Different Audiences and the Effects [03:26]
- To build Interest Profile [06:50]
- The Power of look-a- like audience [08:10]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In this episode I’m joined by Klaviyo Gold Master partner Anna Skaroupka from Email By Design.
Anna shares her tips for how to get more email subscribers on your list and then what to do with them once you have them!
We discuss how often to email your list and the must have email automation campaigns every eCommerce business needs.
We deep dive into welcome sequences including how many emails they should have and what each email should contain.
Anna shares some juicy tips for increasing your email open rates and how to split test different subject lines.
This episode is a must listen for anyone wanting to generate more revenue with their email marketing.
Use code “Unstoppable” to save 10% on Set Up Services or Training Hours with Email by Design.
Episode Highlights:
- Is Email Marketing still relevant [01:49]
- The reason why Email Marketing is powerful [02:37]
- Why choose Klaviyo [03:42]
- Must have automations for eCommerce store [06:03]
- What to email on your list [13:39]
- Tips for Email Marketing [21:04]
- What is Split Testing [22:45]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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So often you get caught up being so busy in your business, but are being productive?
What’s the difference?
Did you know productivity to one person is totally different to another?
One major step I’ve taken in my business this year is to hire an accountability coach to ensure I’m productive with my time. My goal is to get more done, in less time so I have more free time to spend with my family.
The Productivity Queen herself has been worth her weight in gold and such an amazing asset for my business so I just had to get her onto the podcast to share her tips with you too.
We discuss tips, tools and techniques you can use to be more productive in your business and get those tasks done that you keep putting off.
Work smarter, not harder by being productive with your time this year.
Episode Highlights:
- Reinframe actions to keep the business forward[04:54]
- What it means to be productive [06:38]
- The Importance Self care [11:36]
- Tracking your time [21:36]
- Outsource to save time [26:57]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Happy New Year! Welcome to 2023 :)
If you listened to the previous episode on how to review your business, I hope you’ve had a chance to reflect on 2022 and really review what worked for your business, and what you’d like to change this year.
One of the hardest parts of goal setting can actually be working out what it is you want. In this episode we’re breaking things down to figure out exactly how much you need to earn this year in your business and personally to live the life you want.
We’ll then break down exactly what action you need to take to make it happen in 2023.
This is an interactive episode so be sure to download the workbook and calculator so you can follow along.
Episode Highlights:
- Money Equals Choices [03:05]
- Let’s talk about financial goals [02:24]
- Money Mindset Book Recommendations [05:18]
- How to set a financial goal and scale your business [06:07]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Wow what a year it’s been! In this episode I’m going to walk you through how to review 2022 for your business and look at the things that actually matter and those that will help you have an even better 2023.
It’s always mixed emotions when I get to the end of a year. There’s the exhaustion, I’m sure you’re feeling it too. Everything seems to all come at you at once and the list of things you wanted to get done before the end of the year seems to get bigger while the days left to do it are disappearing quickly.
Then there’s the excitement for next year and all the possibilities, but somehow the excitement soon turns to overwhelm - I think because you realise you may not have gotten everything done that you wanted to this year.
So to start with how about we just give ourselves a break yeah? It’s been a big year and we tend to focus on all the wrong things at the end of the year. So if you’re focusing on all the things that didn’t go to plan, all the things you want to do better next year, all the things you haven’t gotten done I want you to take a moment to shift your focus.
What went well
I want you to write down 20 good things that happened this year. Once you get to 20, see if you can make it 30, then keep going and make a list as long as you can. See if you can get to 52 so there’s one for each week of the year.
It’s easy to focus on all the negatives and things that could be better but when we force ourselves to stop and reflect we can start to remember all the awesome things that happened this year. Now these don’t all have to be about your business. Maybe you were able to take a long weekend off and get away with the family, maybe you worked less this year, which is a win in itself.
Perhaps you were able to make your kids swimming carnival or assembly, maybe you and your significant other went on a date night! That’s one thing I want to do more of next year, but all the ones I got in this year are going on my list.
For your businesses think about what you did this year, did you launch a new product? Hire a staff member? Move premises? Outsource something? Post to social media more than last year? Build your email list? Send regular emails?
Put it all on your list.
Don’t forget the big things too, did you win an award? Have a record month? Or even a record year? I was talking to one of my ad clients last week and said congratulations on joining the 6 figure club as she’d done over $100,000 in her business for the year and she went “oh yeah” like she hadn’t actually noticed.
That’s the thing about goals, ambition, growth. We are always striving for the next thing and we forget to celebrate when we achieve what we set out to do, we’re too busy striving for the next thing. And there is nothing wrong with constantly increasing your goals and moving forward, but it’s important to stop and celebrate your milestones, all your little wins, otherwise you’re constantly striving and will feel as though you’re never getting anywhere.
So if you got your website live this year - congratulations! Celebrate!
If you made your first sale this year - Good on you - celebrate!
If you had your first $1,000 month, or your first $10,000 month - hell yeah - celebrate!
If you had your first 6 figure year - awesome - you guessed it, celebrate!
If you had your first 6 figure month, which some of our students did - AMAZING! Celebrate that like crazy! You’re on your way to a 7 figure business!
And if you hit the 7 figure mark this year - YES! Go you! High fives all around, I hope you stopped to celebrate and if you didn’t - do it now.
One day the things you will strive for today will become your new normal. A $10,000 month will be OK, whereas right now it may seem amazing. Then down the track you’ll feel the same way about a $100,000 month if you choose to grow that big.
I used to be the person who never celebrated but then it made that achievement seem so insignificant that I really didn’t have the purpose behind hitting my next goal. These days I set a reward for each goal I set.
Rewards can be anything you like - maybe you treat yourself to a nice piece of jewellery, or a date night at a nice restaurant, a massage or a weekend away. It can be anything - but it must be something you want. Something special.
Then when you’re setting your goals for your business in 2023 set a reward for each one. The bigger the goal, the more effort required, the bigger the reward.
So if you hit your monthly revenue goal you know exactly what you’re going to do to celebrate and it will help drive your motivation to get it done.
Years ago when I first hit 6 figures in my business I didn’t do anything, then I was in Melbourne with a girlfriend and we went past a Tiffany store (we don’t have those in Tassie) and I said stuff it I’m going to celebrate my 6 figure year and I went in and bought myself the only thing I could afford in the shop which was a $200 necklace. At the time that was huge for me to spend that kind of money on myself, especially on something like jewellery. But now every time I wear it I remember that I earned that necklace and that I bought it for myself.
So once you’ve finished celebrating all the amazing things you have done in 2022 please take a photo and share it with me on Instagram - or better still post it to your stories and tag me - that way you can share your wins with everyone and encourage others to do the same.
Before you start making your goals for 2023 I next want you to answer a few questions about this year.
What can you outsource?
Firstly let's look at what you’re doing in your business, and perhaps what you could be getting others to do for you.
Write down all the things that you enjoy doing in your business - it may be that you like making the products, or taking the photos, or creating content. Write them all down.
Then write down all the things you don’t like doing in your business. ANything that makes you cringe when you think about having to do it - it may be the graphic design, your bookkeeping, posting to social media or packing orders.
There’s no right or wrong answers, it's what you personally enjoy and don’t enjoy in your business.
Then take the list of things you don’t like doing and split them up into 2 columns. The first column is all the things you don’t like doing, but are good at. Then the next column is all the things you don’t like doing and you’re also not good at.
Now when you’re looking towards the new year your goals should include starting to outsource some of the things in the second column.
If you don’t like doing these tasks and you’re not good at them then you’re not doing you or your business any favours by doing them.
Once you’ve managed to outsource everything in that column then look at the first column to outsource things just because you don’t enjoy them, even though you’re good at them. Be sure to write a list of all the things you do enjoy as well. Again you can split this into things you are good at and things you aren’t. Those things you enjoy but aren’t necessarily good at - perhaps you can find some training on them in the new year so you can continue to do the things in your business that you enjoy, but ensure that you are helping your business grow by doing them well.
Reflect on your numbers
Take a look at your sales. How did they compare to previous years? Which month was your best? Which month was your slowest?
Which product sold the best? Which was the worst? What was your profit margin for the year? Which products made you the most profit? Which promotions worked well, which ones didn’t? Why?
What was your return on investment for all your marketing efforts this year? Take a look at how much revenue you made all year, then divide it by how much you spend on marketing - including all your paid advertising. You want to make sure that what you spend is less that the profit you make on the revenue to ensure you’re making money.
And the last financial question is how much did you pay yourself?
Now in Australia we’re only half way through the financial year so if you’re not happy with some of the answers there is still time to change them before the end of the financial year.
Deep dive your data
Look at your website traffic in Google Analytics. Where was your traffic coming from? Who were your audience? What gender are they, how old are they? Which audience converted the best? What was your overall conversion rate? What was your average order value?
Sometimes we think we know the answers to these questions so we don’t bother to check. But things can change, content you put out, photos or videos you use can attract an audience different to who you thought, so you need to check in every now and then and make sure you’re attracting the right audience.
If you’re a list lover, another list you can write is all the things you learned this year. My first year in business I was 24, and I lost so much money... But looking back I call it my uni degree as I learned so much. So even if things didn’t all go to plan this year, what did you learn? It’s important to take stock of all the learnings, that way it wasn’t a failure as you learned something. It may have been about you, about your customers or about your business. You may have learned which days not to send your emails, when the best time to have a promo is, which times to avoid, which promotions work for your audience, which don’t. You may have learned about a new product your customers would love to see from you, or something you thought would be a great idea and you learned it wasn’t. Anything at all, big or small, write it down.
Start to think about what you want your business to look like in 2023, when you write these lists this time next year, what do you want to be on there, what do you want to be different? Join me on the next episode as I help you plan your goals for 2023 and create a strategy to achieve them.
Have a very Merry Christmas and please give yourself some time off to rest and recover and celebrate everything you have achieved in 2022.
Thank you once again for supporting Unstoppable eCommerce in 2022. I can’t wait to help you become Unstoppable in 2023.
Episode Highlights:
- Ask me anything [01:34]
- List down the good to shift focus [02:24]
- Celebrate the little things [05:04]
- Share your success stories with us [07:41]
- Strategy to imrpove the business and maximize time [08:18]
- Ways to track your data [12:06]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.
Influencer marketing is a rapidly growing industry for brands and creators.
But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them?
Today I’m joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand.
Danielle is the Co-Founder & CEO of Scrunch, a global analytics and education platform for Influencer Marketing.
Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia.
Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.
Episode Highlights:
- What is Influencer Marketing [01:10]
- The Benefits of Influence Marketing [02:02]
- What to do when using Influence Marketing [04:09]
- How to choose an Influencer for your brand [08:05]
- Creator Platform: Scrunch [09:48]
- Agreements to offer when using Influencer Marketing [13:51]
- Influencer mishaps [19:34]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple.
In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others - including Kmart and Woolworths.
She shares with us mistakes she made along the way and what she would do differently next time - like paying herself more!
Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand.
She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream
Episode Highlights:
- How did the brand SUSTOMi started [01:48]
- SUSTOMi’s marketing strategy [04:51]
- Advice for e-commerce businesses interested in wholesaling [08:26]
- The biggest challenges that Browynn face along the way [18:08]
- Thing to consider when building a team [22:12]
- Her regrets when building her business [26:19]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now?
A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less.
69% of people said they were more likely to shop in store than they were a year ago.
More than half said they are spending less on electronics, home decor, clothing and accessories.
There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand.
And more than 65% said they are willing to spend more for an item if it’s more convenient to buy.
So in today’s episode I’m talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession.
Episode Highlights:
- Recent eCommerce survey by Yotpo [01:49]
- Building customer loyalty [03:28]
- Creating an experience for yout customers [06:03]
- Growing your community [09:08]
- People buy from people [10:14]
- How to make shopping more convenient [12:06]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I’m joined by Lorna Doe of Anchor & Arrow.
Lorna worked in media for over 15 years but always had an entrepreneurial spirit and loved creating things for people.
6 years ago when her friends started getting pregnant she began searching for a beautiful and practical gift. She quickly realised that a baby swaddle was an essential item in every parent's household, and something they rarely leave the house without.
Lorna began designing her own patterns and spent countless months sourcing the most beautiful organic bamboo cotton. After lots of quality testing and TLC, she turned her designs into baby swaddles which she gifted to all her friends.
Her friends loved them and were soon wanting to buy them for their friends too! That's when she realised how passionate she was about creating beautiful products for parents and Anchor and Arrow was born.
Today we discuss the last 6 years of growth and how she now has a warehouse, a team of 6 staff and a brick and mortar store with another location on the way.
We chat about how she approaches her marketing and what she does to stand out in a crowded market.
Lorna is so generous with sharing her knowledge of what it takes to have a successful eCommerce business.
Episode Highlights:
- How Anchor & Arrow started [3:35 ]
- Critical point on how she started the business [8:23]
- How Anchor & Arrow first started their marketing [12:26]
- Anchor & Arrow’s popular tiktok video [16:29]
- The Anchor & Arrow Team [20:44]
- The next step for Anchor & Arrow[30:58]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today’s episode I chat with Anna about how she jumped head first into learning and what she’s done to grow the business to where it is today.
Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini.
In 2018, after being a SAHM for 7 years, Anna stumbled across this small, home-run business for sale. She had no retail or sales experience, but loved cooking, baking, experimenting in the kitchen, and loved the idea of having a business she could run from home around her family. At the time, Lunchbox Mini had a small social media following and was turning over an average of 20 sales a month. Fast forward four years and Lunchbox Mini now has more than 45,000 followers on facebook, 35,000 on instagram, and has a highly engaged facebook group of more than 12,000 lunchbox packing mums. After outgrowing her spare bedroom, living room and garage, the business moved into its very own warehouse space in 2021 where it employs three staff and fulfills more than 1,000 orders every month.
Anna’s passion is making the job of packing lunches as easy, as organised, as efficient as possible for busy mums. And even more, she wants you to feel proud about the lunches you’re packing! With the help of her video tours, facebook lives, instagram stories and reels, Anna has been positioned herself as the industry leader in all things lunchboxes.
Who is Lunchbox Mini?
Lunchbox Mini is the home of easier, better, more organised lunches. Our range of high quality, on-trend lunchboxes, snack boxes, lunch bags, drink bottles & more will have you feeling more proud, more inspired, more in love with lunchtimes!
Episode Highlights:
- What did she look for when starting the start up [01:58]
- What did she learn along the way [05:53]
- People buy from people [08:01]
- How she formed a community and marketing plans [09:17]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Faye Tan is the mama behind Mama Movement.
Faye, like so many women, has previously felt ashamed of her body, and has been guilty of mistreating her body instead of appreciating it for all the amazing things it has done.
She then discovered a female fitness community where STRONG was the goal, not SKINNY. Since then she has been on a journey to learn about health, nutrition and of course, about movement.
With Mama Movement Faye is on a mission to spread a message of BODY POSITIVITY, and to create SUSTAINABLE, COLOURFUL and HIGH PERFORMANCE activewear that brings a little bit of JOY every time you put them on!
In today's episode I chat with Faye about the behind the scenes of her business, how she collaborates with artists to licence their designs and how she balances creating a movement with selling a fashion brand.
Episode Highlights:
- How did the Mama movement start? [1:49 ]
- On taking risks and doing things that you love [3:20]
- How empowering and celebrating women has always been her passion [3:54]
- Their company’s goal is to help connect to customers through body positivity [4:42]
- Understanding what the brand is going to stand for is crucial to every business [6:13]
- The value of reaching out to people who’d help her grow her community and brand [12:35]
- You have to keep the constant growth and revenue and try to balance getting that profit margin [14:55]
- How does she decide what to bring out next? [17:11]
- Mama movement’s collaboration process and how they partner with talented designers [20:15]
- How does she effectively sell her products while still being able to send a valuable message to her customers? [24:25]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In this episode I’m joined by fellow Tasmanian Dr Amy Imms to help us recognise and overcome burnout.
Dr Amy Imms is a medical doctor, founder of The Burnout Project, author of 'Burnout: your first ten steps', and mother of 5, yes five!
Since her own experience of the overwhelm and isolation of burnout in 2016, Amy made it her mission to provide the support and resources to others that she couldn’t find for herself.
Amy wants everyone with burnout to know: you are not weak, you are not a failure, this is not your fault, and there is something you can do about it.
Amy is a graduate of Utas, and spent her early career at the Royal Hobart Hospital and working as a trainee GP in the greater Hobart area. Since her own experience of burnout in 2016, she has been raising awareness of burnout and assisting individuals and organisations to prevent and manage burnout well so that employees can have fulfilling and sustainable careers. Amy assists individuals through burnout counselling, online courses, and support groups. She works with a large range of organisations to address their needs, anywhere from one-off workshops to comprehensive assistance for both staff and management in creating wellbeing strategies and mitigating risk factors.
Episode Highlights:
- How can one define burnout? [2:02]
- How can a person detect if they’re heading towards burnout? [4:03]
- Assess if you’re feeling tired all the time [4:59]
- Experiencing emotional detachment is another sign of burnout [5:12]
- Reduced professional efficacy in the workplace can also lead to burnout [5:35]
- Strategies to use when you’re approaching or if you have reached that burnout point [6:16]
- How can business owners prevent burnout from happening? [9:50]
- Start training your brain to respond differently to circumstances by paying attention to the present moment [15:19]
- There’s no perfect work-life balance, and you can’t do everything simultaneously [22:38]
Click here for all links mentioned in this episode.
This episode discusses self harm. If this has raised any concerns for you, I encourage you to connect with Lifeline in the way you feel most comfortable. You can phone Lifeline to speak to a Crisis Supporter on 13 11 14 (24 hours/7 days), text 0477 131 114 (24 hours a day, 7 days a week) or chat to Lifeline online at www.lifeline.org.au (24/7).
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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The REAL Katie Perry Fashion runs through Katie’s blood. Her great grandfather was a wool merchant and her mother worked closely with the Benetton brothers. The designer Katie Perry could be described as a citizen of the world: living in Asia, Europe and South Africa before settling in Sydney. Katie built her own experience in the industry working as a stylist, manager and buyer for stores including Brown’s, Oroton and David Jones. Katie launched her own fashion label in 2006 and has clothed thousands of women in her sustainable , stylish , and travel-friendly signature line. 16 years in the fashion Industry has meant many challenges. She is now juggling her career with a active 3 year old , sassy 6 year old and a demanding and slightly anxious dog and being a wife.
Katie Perry was established in late 2006, to meet the growing need for women’s wear that mixes style with comfort and – luxurious style throughout the day. Its about making a woman feel more. More confident. More comfortable and More stylish Women around the world have commented on the fabric and feel. Katie Perry transcends fashion at work and fashion at play, and targets the 28-50+ year old woman demanding fashion, style, quality and comfort. A key to Katie’s collection has always been about how women feel and this has cemented her use of soft jersey in her collections. Comfort is so often aligned with clothes that have poor cut or are un-inspiring in style. This is something Katie Perry is changing. All the clothes are designed and made exclusively in Australia. Keeping business local ensures the highest quality goes into every step of the process. With a focus on sustainability -All merino and modal fabric are knitted and dyed in Melbourne . Recently partnered with greenspark to work together on Unicef projects including saving plastic bottles from the ocean and planting trees.
In this episode Katie shares what she has learned from running her own Fashion label, and the changes she has seen over that time having started before Instagram even existed!
Episode Highlights:
- What is Katie Perry the Label all about? [2:04]
- Your business success starts with your mindset. It’s your asset [9:30]
- What are the significant changes that she has seen over time? [13:34]
- The love-hate relationship she had with social media promotions [16:55]
- When starting, it's important to build relationships with other business-minded individuals. Collaborate instead of competing. [22:50]
- What’s Katie’s take on building a sustainable business? [25:04]
- Try to look for all the aspects of your business and navigate where you can be more sustainable [26:57]
- What are the most effective marketing tools for bringing in sales? [35:18]
- What advice can she give people who want to start their clothing labels? [37:11]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Jordana Edwards is founder of Clean Tea Australia and The Breastfeeding Tea Co. Clean Tea was created in 2013 in collaboration with her naturopath mother, Jordana first sold Clean Tea at the markets in Byron Bay before growing her “little tea stall” into a multimillion dollar ecommerce global business.
Listed as one of the 2020 Remodista International “Women to Watch” in business disruption, as well as being a nominee as a Facebook “Community Leader” for her work training, mentoring and supporting women in business in her local and rural area.
Jordana has been guest speaker at acclaimed events for Business Chicks and Facebook and has also held a seat on the Facebook Australia Small Business council for many years, where she is an active advocate for building a successful ecommerce brand on social media. She was featured in a live video - filmed by Facebook at her HQ in Byron Bay - for the Facebook Australia website initiative “Boost with Facebook”, in which she was asked to share her expertise on how to create successful boosted posts for beginners to the social media platform.
As a champion of women's health and wellbeing, Clean Tea’s blends - proudly created by the Mother/ Daughter team -sold over 6 million cups of tea a year, taking Jordana from market stall holder to eCommerce queen. It was her breakthrough product however, known simply as Colic Tea - which went on to be dubbed the “Miracle Tea” by thousands of mothers Australia wide, after helping over 50,000 women with colicky babies to date - that lead Jordana to create The Breastfeeding Tea Co. brand, which she launched in 2020, in the middle of lockdown!
Due to her son being diagnosed with a serious illness, Jordana made the difficult decision to sell Clean Tea in 2021 to a disability enterprise, establishing Clean Tea as a chari-TEA ! Jordana's second brand The Breastfeeding Tea Co is yet another success story. As well as a multimillion dollar brand in just under 18 months, The Breastfeeding Tea Co has just one simple purpose - to help support women through their breastfeeding journey with simple, effective and natural breastfeeding teas and lactation hot chocolates.
To add to her astounding career, Jordana was named the 2022 National Ausmumpreneur of the Year, as well as receiving 5 other gold and silver trophies at this year's Sydney event. Finalist in the Small Business Champion Awards, the Roar Awards, She-Com awards, and the Gold Coast Woman of the Year, there is no stopping this powerhouse business woman.
Now number #1 on google, Jordana's brand is proud to be the number 1 choice for breastfeeding mother's Australia wide.
In today’s episode Jordana holds nothing back in sharing her incredible journey and the key to her success.
Episode Highlights:
- What is her business all about? [2:33]
- How her business became a support to breastfeeding moms [6:23]
- The challenges she encountered while building her brand [9:26]
- What was her startup budget? [13:29]
- It’s important to know that not all businesses are profitable straight away [15:09]
- What’s the secret behind her successful companies? [20:30]
- How they target audiences in their funnel [27:59]
- Building a community through Facebook [30:05]
- Facebook Ads come in handy in every business [33:20]
- Advice for people who wants to start their own business [34:51]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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I recently came back from Sydney where I spent the day with 450+ other amazing women in business at the Ausmumpreneur conference and awards.
I love events like these, meeting other people who totally get me just fills my cup and I love hearing amazing stories from the speakers, and about the incredible businesses other attendees have.
To top off the event, I was thrilled to be recognized as the national winner for Business 2 Business Services and Online Education.
Winning the awards was such a wonderful achievement as it recognised all the hard work I put into making our training courses and community the absolute best they can be.
Entering awards is great for your business for several reasons.
A deep look at your business
You have to take a good look at your business when answering the questions and it may highlight areas you could improve on. It may also force you to stop and reflect on just how far you have come.
Like Minded Community
Being part of an awards event can introduce you to a whole new world of people on the same business journey as you. I’ve made great friends through these events who I still connect with.
Recognition
Being a finalist, or winning an award is great recognition for your brand and you can leverage this to create PR opportunities. It also creates great trust for your website, so display those award badges proudly.
Episode Highlights:
- Awards are a great way to take a look at your business. [3:24]
- It’s a good way to go through a process and reflect on your business. [3:57]
- Awards also introduce you to a whole new world of people that get you. [4:04]
- You can leverage your award for PR opportunities.[4:40]
- Don’t wait for someone to nominate you for an award; nominate yourself. [7:23]
- Karyn gives us a rundown of the different awards that you could enter for. [7:53]
- Benefits and drawbacks of free and paid awards [11:17]
- It’s important to be friendly and build rapport with the judges. [15:52]
- Be confident in selling your business and don’t be afraid to talk yourself up. [16:14]
- When you’re thinking about which categories to enter, think about the ones you could be strongest in. [17:43]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
Today’s question comes from Emily Pask of Modest Mermaid
Modest Mermaid offers women Australian designed modest swimwear that flatters the body without clinging.
Emily asks “How do you go about getting boutiques or department stores to stock you when you have a niche product (ie modest swimwear)?”
When you have a niche product it can sometimes seem like your marketing is harder.
But really, when you have a niche audience it is easier to build a connection with them as your messaging can be very targeted and specific.
In this episode I discuss what to do before you start wholesaling, how to collaborate with other brands to grow your reach and the tools you can use to find retailers who align with your values.
Episode Highlights:
- When you have a niche audience, it’s much easier to build connections with them, as your messaging can be very targeted and specific. [0:57]
- Focus on finding connections, sharing your story, and finding others who align with your values. [1:32]
- Focus on your direct-to-consumer market before you worry about wholesaling. [2:18]
- Think about what kind of products complement yours. [2:58]
- Start looking for wholesalers. [4:08]
- Always use high-quality images to put your best foot forward. [4:56]
- It’s important to nurture your relationship with your wholesalers. [6:21]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In this episode I’m joined by the beautiful bundle of energy that is Alisha Marfatia.
Alisha is an Instagram reels queen and she shares her wealth of knowledge about Instagram marketing for eCommerce.
Alisha breaks down all the different ways you can use Instagram and how to best use each feature such as feed, reels, stories and lives.
She shares 3 reels you can go away and make straight away for your eComm brand and how to show the face behind the brand, no dancing or lip-syncing required!
Episode Highlights:
- What social media platform would she best recommend for e-commerce owners when leveling up their content game? [1:14]
- Understanding where your audience currently is [1:59]
- Keep in mind why you’re creating your content [4:10]
- What are the perks of using Instagram? [4:31]
- What are the different options that you can work with when promoting a product on Instagram? [6:30]
- The benefit of the "carousel" feature [10:50]
- Using Instagram stories for promotion [13:20]
- Reels are a great way to showcase your product through video [15:35]
- Have a clear "call-to-action" for your reel [18:20]
- The power of Instagram lives [20:56]
Click here for all links mentioned in this episode.
About Alisha
Practicing what she preaches, Alisha Marfatia is the founder of The Social Impact and co-creator of the very first Instagram Reels Course, Rise with Reels.
Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as the Reels Queen. Specialising with E-Commerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In this episode I’m joined by eCommerce superstar Anaita Sarkar of Hero Packaging. Not only has Hero Packaging revolutionised the industry with the introduction of home compostable mailers, they are also a hugely successful eCommerce store in their own right.
Anaita is so generous with her knowledge sharing everything from how the business started, the challenges she has faced along the way right through to how she manages working with her husband and raising 3 young kids!
We chat about her brand new product, Aquahero, which is a complete gamechanger!
She also shares the difference between biodegradable and home compostable which is a huge eye opener.
Tune in to hear her top 5 ways your brand can become more sustainable by making small tweaks that make a big difference.
Episode Highlights:
- How did she come up with such a unique product?[1:31]
- What’s her product’s "cutting edge" and how does it work?[4:50]
- Anaita shares her newest product and its perks [8:50]
- How else can an e-commerce store be a sustainable business? [14:10]
- The importance of building up your assets to make more sales [19:16]
- Getting brand awareness is a must in setting up your business and going to the next level [20:58]
- On overcoming challenges and hurdles in your fast growth business [23:20]
Click here for all links mentioned in this episode.
About Anaita
Anaita is the Co-Founder and CEO of Hero Packaging, Author of Sell Anything Online, Guest Lecturer at Macquarie University, and host of Mamamia podcast, Lady Startup Academy.
From their dining table, Anaita and her husband, Vik, co-founded Hero Packaging, an online home-compostable packaging company. What started as a solution for her previous business, where she was using enormous amounts of plastic to ship her products, is now a global company that has sold over 20 million compostable mailers.
Hero Packaging has had incredible growth in the last 4 years and now has over 40,000 customers. The goal has always been to make packaging fun again, whilst doing better for the planet. Anaita’s main focus has been on building a go-to packaging brand and an engaged community of like-minded businesses.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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I recently reached out to my list asking for questions that I could answer on the podcast. So I make sure that I’m speaking about topics that you find interesting. Things that will be useful to you and pique your interest. In this episode, I have a question that I've been meaning to answer.
A fellow e-business owner and listener connected with me and asked me all about the "must-have" Shopify Apps for your website. So let’s answer your questions right now.
Episode Highlights:
- What do you say are the must-have apps in your Shopify store as a bare minimum to gain conversions? [1:47]
- The importance of talking about your Free-Shipping Threshold [3:03]
- Consider having as few apps as possible on your site and start focusing on choosing Shopify 2.0 themes. [4:19]
- Look for an app that allows you to collect photo and video reviews [5:15]
- Set up an automated series to follow up on reviews [6:42]
- Have an engaging and fun message that your consumers will want to read [8:27]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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As much as I love Facebook Ads, they’re not the only way to sell more in your online store. Today, I’m joined by a special guest, Kaity Griffin, who is a Google Ads specialist. She runs her own digital agency alongside her cost-effective promotion, which teaches business owners and digital marketers how to leverage enterprise-level strategies and execute profitable Google Ads.
Today she’s breaking things down for us so we can see how to get started with Google Ads for an e-commerce store. Let’s dive in!
Episode Highlights:
- What are the different types of Google Ads? [1:17]
- How do shopping ads work and how can someone use them for an e-commerce store? [3:47]
- What’s the idea behind people paying for their own name and their own brand? [6:11]
- Advice to people just starting out in their E-commerce business and intending to use Ads [10:20]
- What is the subset that indicates that someone is interested in your product? [13:20]
- When IOS updated their system, did Google Ads get affected as well? [14:18]
- Kaity explains click-based conversion tracking [15:48]
Click here for all links mentioned in this episode.
About Kaity Griffin
Kaity Griffin is a Google Ads specialist who runs her own digital agency alongside her course, Profitable Promotion which teaches business owners and digital marketers how to leverage enterprise level strategies to execute profitable Google Ads.
When not knee-deep in ad accounts, Kaity can be found alongside her three kids, covered in books. Or, watching the Real Housewives when they're (finally) asleep.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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I highly recommend Shopify as a great website platform. It’s a great choice, especially when you’re just starting out with your online store. However, when it comes to choosing a theme, it can be a little bit overwhelming. So in today’s episode, I’m going to run you through what you should consider when choosing your Shopify theme.
Episode Highlights: What exactly is a CDN (content delivery network)? [2:05] Shopify provides this robust platform where you don’t have to worry about anything. It will do the work for you. [2:44] Karyn shares some things that you should look out for when picking your theme. [6:10] Make sure that your site looks amazing on all screen sizes. [6:33] Look out for the example site. [7:42] Find out what the theme’s support is like. [8:14] Make a list of all the features you want your theme to have. [9:18]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Now's the best time to build your e-commerce! Take it from me, your e-commerce aficionado. As for me, I am currently setting up four new online stores, to be exact. I know it’s quite a number, but trust me, I am now a pro at juggling. And what I want to share with you today are the common things that you need to consider for each of these brands. I’ll take you to some of the options that I have got, what things I am using, and strategies that I am doing. So buckle up and let’s jump straight in!
Episode Highlights: The first thing you need to consider is that there are a whole range of e-commerce business models. [3:40] The beauty of drop-shipping [3:47] What is print-on-demand? [4:46] Wholesaling other people’s products [5:58] Shopify is very user-friendly and a very robust platform that will grow with you [8:40] When you’re thinking of a name, get one that communicates what you sell [10:40] Branding is so important in starting a business [11:38] Always have a pre-sale first to build an audience [14:06]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future E-commerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen!
Episode Highlights: What are they going to sell in their soon to be launched online store? [1:21] Who is their target customer avatar? [3:58] What are these products for? [5:57] The color and the branding of their products need to convey visibility. [13:22] A brand is a lot of things. "Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21] There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56] If you've got a tight budget to start with, you can always rebrand later. [25:03] Go with something and just keep on moving and go through the next steps. [27:55]
Click here for all links mentioned in this episode.
About Sarah Lovison
Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete's safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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I am super excited that the newly updated version of E-comm Ignitor is now open for enrollment. As of the last six months, E-comm Ignitor has seen over two hundred students go through their program, completely updating every module. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a six-figure plus business.
Episode Highlights: What is an E-comm Ignitor? [1:03] First module: Knowing your numbers [1:42] Second module: Audience insights [2:20] Third module: Magnetic messaging [2:43] Fourth module: The traffic ready module [3:13] Fifth module: Content creation [3:40] Sixth module: Email mastery [4:43] Seventh module: Facebook ad-funnel module [5:25] Eighth module: Optimize and Scale [6:11] What do you get if you join the program today?[12:20] 11. A couple of bonuses that you would be getting if you avail the program [12:44]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful e-commerce business requires more than just a digital storefront.
In the last few episodes, I walked you through my three keys to e-commerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your e-commerce strategy for the new financial year. Let’s dive in.
Episode Highlights: The other way you can grow your business is to get your customers to buy again. [2:30] Make sure that your customer service is amazing. [3:00] Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10] Run paid advertising campaigns to previous customers. [4:53] With your packaging, you can persuade customers to buy again. [5:23] We need to be aware of where people are in their buying journey. [6:48] Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10] You need to approach your marketing with a holistic view of all these things working together . [13:14]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode we are talking all about traffic and how to get more of it to your website. Traffic is one of the three key ways to sell more in your online store. So stick around and let’s jump right in!
Episode Highlights: You know who exactly your ideal customer is. [1:25] Create a natural social media strategy [2:55] When posting, think about your ideal customer avatar [4:08]. Build a community around your profile and use language that encourages conversation and engagement [4:31]. Always prioritize your community management and reply to people properly [5:20]. Connect to people through engagement on your profile and provide them a call to action to go to your website [6:17]. Run a competition and team up with other brands [7:10]. Encourage your customers to post user-generated content [8:24]. If you want to get more people to your website, the best way to do it is through paid ads [13:49].
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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So people are coming to your website, they’re finally buying, and your conversion rate is looking good. But how do you get those people to start spending more? In today’s episode, I’m going to give you seven strategies that you can use to increase the average order value, or the amount that each customer spends in your online store. This will help you increase your monthly revenue without the need for any extra traffic. Let’s dive in!
Episode Highlights: How do you encourage your customers to spend more? [2:05] Bundle your products; they’re a great way to encourage customers [2:15]. Offering bigger quantities [4:04]. Recommend additional products [5:02] Upsell your customers, think about your perfect add-on [6:21] Give people the chance to add something to their order [10:09] Play around with tweaking and increasing the free shipping threshold. [11:37] Clearly state that free shipping threshold on your website and gamify it [12:40].
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Sick of watching all of this traffic on your website that nobody’s checking out? A lot of us are guilty of tracking our website visitors or watching them live through your analytics. Don’t worry! You’re not alone, we’ve all been there. In today’s episode, we’re talking all about how to turn most website visitors into customers.
Episode Highlights: How can you detect a good conversion rate? [1:20] There’s no point in spending money to drive traffic into a website that’s not converting. [1:45] Why is tracking your conversion rate such a big deal? [2:50] Make sure that your website is nice, easy and convenient for customers. [3:55] What is the 3 second test? [6:15] Your homepage should showcase your products [6:57] Creating a powerhouse headline [7:30] Check your website’s speed [8:29] It’s important to remember that people buy from people [9:27] Be sure to use brand reviews for your great customer service [10:37] Show user-generated content, it is gold [10:50] The importance of trusting your product to offer an awesome guarantee [12:07]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I am excited to be chatting with Emily May and Sidonie Moore from The Nonsense Maker. The Nonsense Maker is inspired by artist Emily’s imaginative adventuring alter ego and Melbourne’s many hidden secrets. Since 2016, the pair has stood out to bring a little more nonsense to the world, one illustration at a time. The brand has grown into a playful, fun, and whimsical collection of Australian-made greeting cards, wall art prints, and stationery. You can find everything in their shop, from quirky furniture design to fashionable jewelry and unique art pieces, you name it!
Today will be talking about how they went from Emily drawing for fun to both Emily and Sid quitting their jobs to work in their business full-time.
Episode Highlights: When did Emily realize that she could use art to make products to sell? [1:21] They both describe their art style and explain how they create things that come out of their imagination [3:08] What is Sid’s role in the business? [3:35] How did they go about finding wholesalers? [7:21] The story of how their business got affected because of the pandemic [11:15] Learning how to keep track of all of the analytics [14:06] Explains the three types of content pillars: Discover, Dream, and Do [19:09]
Click here for all links mentioned in this episode.
About Emily & Sid
Emily May lives in a whimsical world fueled by her imagination. She is best known for her alter ego, “The Nonsense Maker.” You can spot her drinking a cup of Joe in broad daylight. And watch her unlock secret passageways to another portal by nighttime. Art is Emily and Emily is art.
Sidonie Moore is a passionate corporate misfit. She has a keen eye for entrepreneurship and is always one step ahead in problem-solving. As if the fates worked their magic, one day she stumbled upon Emily, the artist, and from then on, they've become inseparable.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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“Sometimes life is not all unicorns and rainbows. “
Today, I am chatting with Bec Chappell, host of Beautiful not Broken, about how to keep going when things get rough. She will give us amazing life advice on how to keep a headstrong faith amidst life’s pushes and pulls in her real, raw, and comical way.
Beck knows firsthand how life can throw a lot of curveballs on you all at once and has been through her first share of crap. Today we will be discussing what to do when sales are down and times are tough. And show you a little bit more TELC!
Episode Highlights: What do we do when the shit hits off the fan? [2:14] The first thing you do when you’re going through these emotions is to go through these emotions [6:02] Nurturing around changes and reframing perspectives [7:06] The importance of labeling your feelings and working through that emotion [7:29] Seek the opportunity but also allow yourself to be okay about the way that you feel [9:35] You can’t be thinking and doing all the time. It would help if you were outside looking in [16:56] In business, we need to be a little bit more resilient [19:03] The importance of incorporating fun into your life [23:07] Saying “I get to” instead of “I have to” [26:12]
Click here for all links mentioned in this episode.
About Bec Chappell
Bec Chappell has successfully built and transformed multiple six-figure businesses with her undeniable prowess and skills. She works with fellow entrepreneurs and founders to create a kickass, unique marketing strategy. Bev believes that everyone is widely capable of doing a business of their own and achieving anything in life as long as you find a way to do it.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I am joined again by Jodi Porteous of North West Accountancy. Jodi is one of only ten Profit First masters in Australia. She’s also an accountant and money mentor. In this episode, we will be talking about how to prepare your business financially for the end of the financial year. Jodi fills us in with exciting tax incentives, what you can climb when working from home and what you can. We will also be answering an important question: “should you need to buy a new car?”.
If you’re starting to stress about the end of the financial year and want to make this year hassle-free and an absolute breeze, be ready to tune in because this episode is just for you!
Episode Highlights: How can businesses start to prepare for the end of the financial year to avoid cramming? [2:26] “Accurate data makes good decisions.” [4:13] Are there any good reasons for spending loads of cash by the end of the financial year? Like buying a car? [4:30] The money you’re saving in tax depends on your business. [6:06] Jodi’s opinion about donations [9:43] The business doesn’t necessarily have to pay taxes. You can directly pay it on your funds. [14:54] How to ramp up your business from starting point to success and profitability [19:03] Are there any tax incentives or tax returns for this year? [22:34] What can people do for the financial year so that the end isn't as stressful? [26:02]
Click here for all links mentioned in this episode.
About Jodi Porteous
Jodi is a professional accountant who brings value by giving her clients the best services that she could offer. She’s also a pioneer in the world of tax accounting. Jodi is your one call away when you have questions regarding your finances.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, I am excited to be chatting with photographer Jade Warne about the importance of your product photos. Jade is a photographer, videographer, digital marketer, and mom of three. She started her career in publishing, working for different companies like Marie Claire and Sydney Morning Herald, then started switching to digital as a social media manager for Shoes of Prey. She snapped the likes of many celebrities like Kate Hudson, but her favorite clients are small business women building their dream.
In this episode, she joins me as she shares how to put your best foot forward online with your product images and videos.
Episode Highlights: Your product photos must be amazing, on point, and represent your brand [1:50] Why are product photos so important in building your business? [2:35] Over-deliver to your clients by thinking about how you can sell more? [5:50] How to outsource lifestyle photos on your own? [8:45] Part of photography understands what photogenic is? [14:14] Start using your visual language to communicate the right way [16:42] The upside of stop motion [21:03] Creating mood boards, shot-lists, and inspirations [25:01] Tips for enhancing your photos [27:32]
Click here for all links mentioned in this episode.
About Jade Warne
Jade is one of today’s hottest digital content creators. She has a pang for photography, videography, and strategic design, bringing creative outputs that help maintain your business. Jade worked with stardoms, industry experts, small women-owned businesses, etc. When you need help when it comes to creating amazing content, she is the first one you should call!
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I am joined by Jess Ruhfus, the founder and CEO of Collabosaurus. She is a marketing prowess with agency and in-house experience across small business education, events, fashion & lifestyle. She is also a fellow podcast host who runs two excellent podcasts called “Stop, Collaborate & Listen” and “This Is How We Do It.” Jess is great at helping small and big boss businesses in their PR/Marketing strategies.
Join us as we will be talking all about how to get started with collaborating brand to brand so that you can create win-win opportunities for both of you. We’re also going to talk about how you set yourself apart from the competition, how to create a great pitch and stand out. In this episode, you will learn how to reach your objectives with your collaboration. Jess also shares some of her favorite collaborations, including a recent one with 7/11 and a beauty brand, so tune in to find out more!
Episode Highlights: What exactly is brand collaboration? [1:25] Collaborations are all about win-wins and exchange of value [2:20] On influencer collaborations [2:52] Brand collaborations are 25% cheaper than digital advertising [3:45] What are some of the other benefits of collaborations? [3:53] What are some of her favorite brand collaborations? [6:21] Talking about disaster collaborations that have gone wrong and how can brands protect themselves? [10:38] How to find a brand that fits you? [12:13] Small businesses can be agile. You can move so quickly compared to the big guys [19:23] How can we make sure that these collaborations are win-win for both? [19:43]
Click here for all links mentioned in this episode.
About Jess Ruhfus
Jessica Ruhfus is a B2B digital marketing and PR expert who founded the company Collabosaurus. She has a passion for creative brand experience and is always looking for greatness in the modern business. She believes that business collaborations are a must to reach audiences, gain exposure and propel your brand forward. She garnered a couple of notable trophies during her years and they’re now sitting on her office shelf.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Today I am super excited to be chatting to Jodi Porteous, owner of North West Accountancy. She helps put systems on struggling businesses by implementing the Profit First strategy in their finances. Jodi is a successful and driven businesswoman who knows the value and principles of profit first. She is also one of the eight Profit First masters here in Australia.
In this episode, we will be speaking all about managing your money in your business to make sure that you’re constantly pulling out a profit. It’s a super juicy topic today, and this is something that changes my life from a $50,000 tax debt to a bank and stress-free around money when it comes to paying my taxes. Jodie’s going to chat to us all about how we can use the Profit First method in an e-commerce store. So jump into this one, get a pen and paper because there will be many tips to write down.
Episode Highlights: What exactly is the Profit First method? [3:22] If your business doesn't pay, you should go to the next job and meet somebody else [7:06] Transition your business from a hobby to a real business that pays you [7:34] The biggest thing about Profit First is that you get to pay yourself first [8:38] What does getting allocated mean? [9:39] The difference between your profit and your owner’s pay? [10:35] Separate your bills from your wages [12:13] In what type of business can Profit First be used? [14:26] Cutting out the things that we don’t need in the business to focus on the significant steps that we do need. [20:10]
Click here for all links mentioned in this episode.
About Jodi Porteous
Jodi is an astute and professional accountant who brings value by giving her clients exceptionally well services and she’s also well versed in the world of tax accounting. She’s very passionate about what she does and she loves teaching people and influencing them to take action and do more.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Genuinely diverse and inclusive content – the kind that resonates deliberately with your audience – requires far more than just generic posts and hashtags. It’s thinking more deeply, from your audience standpoint to your team structure, from your brand’s style guide to user experience.
In today’s episode, we'll be chatting with Tegan Purdon on being more inclusive in our marketing. Tegan loves working with passionate people who strive to work hard on their businesses and guide them towards more strategic marketing. This episode is a super juicy one, and you’ll learn so much from this. Now go ahead and take some insights from this talk and implement this in your marketing.
Episode Highlights: Sometimes the best lesson you learn is when you do fail [3:45] What do you mean by inclusive marketing? [4:22] Being inclusive before you’re exclusive. [5:08] Focusing on your customer’s ideas, wants, needs, and behaviors and not their demographics. [6:30] E-commerce has the power to remove any mainstream references [7:02] It’s crucial to think about how you treat people at large [11:13] On using gendered languages in E-commerce [17:57] The importance of promoting diversity while still maintaining your brand and how it is possible [21:59] Figuring out how can you engage to the community throughout the year while still being inclusive [33:44]
Click here for all links mentioned in this episode.
About Tegan Purdon
Tegan is a marketing manager, strategic thinker, and founder of Marketing Unlocked. With over ten years of experience, she has proven exceptional project leadership abilities and personnel management skills. On regular days, Tegan likes to have a good cuppa, binge-watch TV shows and chat with people.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Emma Lovell is a Personal Branding Coach with a mission to support female leaders to live and love their brand. Through her business, Lovelly Communications, Emma empowers women to show up and impact their brand.
As a business owner of 12 years, Emma has experienced the importance of building a brand and sharing that with the world. Bringing together her skills in communications, marketing, PR, writing, and social media, Emma gives women the tools and support to build their unique brand. Lovelly Communications helps women to grow their business, become an authority and own their voice to make a more significant impact in the world.
Today we will be chatting with her, and we will talk all about branding for your business and your brand. And why is it essential to have a personal brand in your E-commerce store? So come on in, and let’s jump right into it.
Episode Highlights: What exactly is branding? [0:58] A brand is trust, it is reputation, it is experienced and personality. [2:36] The importance of humanizing your brand [3:24] Branding is all about building connections with people around you. [10:15] Emma’s advice on people who are thinking of starting to build their brand? [10:42] Your personal brand is how others perceive you. [13:55] 55% of your first impression comes from the visual. [17:20] It is essential to connect to who you are because that’s what makes your brand unique [25:25]
Click here for all links mentioned in this episode.
About Emma Lovell
Emma Lovell runs Lovelly Communications. She's passionate, professional, and lovely. Emma is a personal branding coach who helps female entrepreneurs to live and love their brands—supporting women to show up as their authentic selves and share their unique private brands with the world.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today's episode, we chat with Lisa Win from Win Trademarks. Our discussion centers around protecting your brand and what is the difference between trademark and copyright. Learn all the little things that you might not know about how you can protect your brand online and offline.
Your brand is a crucial part of your eCommerce business. It's critical that you understand how to safeguard it and all that it stands for. You might be wondering where to begin? What action steps to consider? Well, don't fret, because you've come to the right place!
Episode Highlights: When is it important to start thinking about protecting your brand? [1:34] Before you build your brand, make sure that you are not infringing anybody else’s trademark. [2:58] The difference between copyright and trademark. [5:25] What is copyright? [5:37] What is a trademark? [11:02] What are the things we can and cannot put a trademark on? [13:44] How do patents work, and how does it differ from trademark and copyright? [15:34] Lisa's advice to new business owners that wish to protect their brand [18:29]
Click here for all links mentioned in this episode.
About Lisa
After completing her specialist training, Lisa Win launched the Win Trade Marks firm. As a registered Trade Marks Attorney, she coaches and gives personalized advice on valuing your brand by giving it the protection that it deserves. Lisa is always one step ahead in helping emerging leaders build a successful business.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, Karyn talks with Kate Causon all about how she grew and then sold her business, Wild Island Co. Kate weighs in on the complications that her brand faced along its growth journey, her marketing strategy, and the challenge of finding work-life balance. She also offers advice to those who want to start their own fashion label or to sell their business.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Wild Island Co and why Kate started the brand [01:05] How she sourced good quality apparel [04:02] On the process of building a brand and producing the clothes [06:22] How she got word out about her brand [10:10] What Kate likes about having her own business [14:35] On establishing work-life balance [17:15] Define your WHY and what kind of lifestyle that you want to have [19:22] On selling Wild Island Co The why [20:30] The hows [25:52] How to evaluate a business [30:58] Have systems in place [32:50]
Click here for all links mentioned in this episode.
About Kate
Kate is the founder of Wild Island Co, a brand that offers gender-neutral clothing for adventurous kids and outdoor-loving grown-ups. But before that, she worked as a qualified lawyer and legal project manager for 8 years in both Tasmania and London.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we are talking about 2022 and how you can get super organized with all of your content, promos, and key dates.
We break down the exact process that we use within our business, that we teach our students and also our clients so that you can be super organized for 2022. Future you will thank the current you for listening and actioning this episode.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Look back before looking ahead [01:02] Check out the quantitative and qualitative data and figure out what worked well for you this year [03:15] Plan your content schedule one month at a time [05:02] How to make your blueprint for 2022 [06:30]
Get a yearly calendar and mark out all the dates that you think might be relevant to your business [08:05] Plan out your promotions and tie them to key dates [12:08] Think about what’s valuable to your audience [16:08] Consider collaborating with other brands [17:55] Reverse engineer everything that you need [18:35] Do specific tasks in batches [22:42] Use tools for pre-scheduling posts (but take some time to review your content before they get posted) [25:25] Why you should keep an eye on current events [26:35]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we talk about running a business and running a family—at the same time! We share some of the tips and strategies that we have found to be helpful along the way. So we hope you enjoy and feel free to share any that we haven’t included that you found helpful with us!
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Work out why you are running a business [04:18] Some food prep and cooking tips [07:10] Store carrot sticks in a glass container that’s filled with water [07:45] Chop up some fresh fruits and keep them in the freezer [08:18] Cook a huge batch of pizza sauce and freeze them in ice trays [09:25] Don’t feel guilty about microwave rice [10:15] A 5-minute 5-ingredient pasta recipe [11:18] Learn to do things at a time that works for you [12:00] Focus on one thing at a time and do it well [16:05] The 2-minute tidy technique [17:12] Learn how to switch off from work [22:10] Write down all the things that you are thinking of or that you need to do [24:05] Turn off your notifications [25:58]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today's episode, we are talking about why revenue equals vanity and profit actually equals sanity. We’re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Revenue is vanity and profit is sanity [00:52] Revenue is the money that you’re making [01:38] Profit is revenue minus expenses [01:44] Work out what your profit margin is [06:02] Three percent is a good conversion rate for eCommerce [06:48] Do not buy Facebook fans or Instagram followers—quality over quantity [08:25] Aim for a 30% repeat purchase rate [10:25] Some things you can do to drive profit [12:50] Build your price rise campaigns into your marketing calendar [14:03] Every dollar of income you get should be split up into different buckets [17:15]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we are talking all about trust and how it can make or break your online store. We’re going to go through some elements that we believe are absolutely critical to have on your online store so that you can use this as a checklist to go through and make sure that you are delivering a very trustworthy—and therefore buyable from—store.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Trust is the number one reason why people do or don’t buy from your website [01:00] Some of the psychology behind trust [04:42]
Looks do matter [07:15] How to get people to trust your business [08:48]
Have a good product [08:58] Follow through on the promises you make [09:52] Have outstanding customer service [10:18] Social proof [10:40] Include customer reviews in every single page [11:32] Have value/trust icons on your main homepage [14:28] Get an SSL certificate and display it [15:58] Have a good return policy [17:50] Allow people to see the face/s behind the brand [19:15] A teaser for the next episode [21:25]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we are discussing a recent post on Facebook that went viral, and we are discussing why—sometimes—all publicity is not good publicity. BUT! We are talking about how this fits in with our brand new marketing funnel and how you can use this to sell more on your online store.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Bras N Things’ viral Facebook post [00:55] Some of the comments that we found hilarious [02:50] The post’s reach versus its impact on the brand’s organic social [06:00] How to overcome IOS changes and retarget people:
Build an audience by getting people to self-select themselves [07:42] Put out a highly engaging post that is only relevant to that audience [07:50] Engagement is great but it needs to be the right engagement [10:38] Run an engagement ad that is not a sales post [12:05] The challenge of creating relevant posts that only attract the right audience [14:28] Test your content organically before putting it out as a paid ad [17:55] Identify whether people are problem aware, problem unaware, solution aware, or solution unaware [18:25] Our advice on creating clever and funny posts [21:08]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we talk about some really amazingly powerful insights that you can get from your Google Analytics to understand your high-value customers so that you can find more of the people who are spending money with you—YAY! That’s what we all want, right?
So grab a pen and paper because we’re going to go into some tactical things that you can actually add to your to-do list to get some of these powerful insights.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Google Analytics and how it works [01:38] The importance of understanding who your high-value customers are [02:30] Go on Google Analytics and check: Which age bracket is generating the most revenue [03:30] Which age bracket has the highest conversion rate [05:08] The gender of your visitors/customers [07:10] What’s happening in each location [09:38] Make your ads resonate with your target market through local lingo and images that are relatable or relevant [13:15] Look at the conversion rate of your landing page [15:50] What date range you should be looking at [18:05] Turn on e-commerce tracking and enable demographics if you’re installing Google Analytics for the first time [20:00] Look at what your potential customers are interested in [21:15]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we are talking about Facebook Ads and we‘re answering the question, are they going to work for you? We know that Facebook Ads can get big results but—and this is a big BUT—there are some non-negotiable ingredients and elements that your business needs in order for Facebook ads to work for you.
So we’re going to go through those, and you can use them as a bit of a lens and a filter to see if you’re ready for Facebook ads to grow your business.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: What you need before considering Facebook ads:
An amazing product that people want to buy [01:22] A traffic-ready website [02:52] Good user experience [03:55] Your Facebook ad campaign should be part of an integrated and holistic business approach [04:45] You can use Facebook ads to grow your email list [06:22] Consistent messaging is key [08:05] Have realistic expectations when it comes to Facebook ads because it takes time and data to work out what your audience is interested in [09:58] What Facebook ads really are [13:12] Why you should get someone else to look at your ad copy [15:28]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode, we’re talking about Shopify themes and how to choose one that is actually going to work for you. It could be really overwhelming navigating through all the options that are available out there. So in this episode, we’re going to break them down for you and make it as easy as possible to choose a theme that is going to work for your online store.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Shopify themes and how they work [01:00] Go through the options and narrow it down to 3 to 5 that you like the look of [02:30] Your theme has to be responsive to all screen sizes [02:55] Try using it on your own phone or your friends’ phones [03:28] Your theme should be easy to customize [04:55] Check out example sites in the theme library [06:05] Does it come with good support? [07:13] More about Shopify themes and their developers [08:28] You can get a developer to custom code [10:50] Or you can get customization apps [11:10] Stand out through better messaging and product images instead of choosing a theme that’s too different from other online shops [13:35] Make a list of non-negotiables and “nice to have”s before looking through the Shopify theme library [15:40] Some resources you can use [16:35]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today’s episode we talk to Kim from Burbridge and Burke about how she opened her bricks-and-mortar store in Nelson Bay, while building her online store at the same time—and how she did that with, as she says, no technical skills at all!
Kim also shares her tips around connecting with your audience, building a community, putting yourself in front of the camera, and how storytelling has been such an important element to their online success.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Burbridge + Burke [01:28] The intention of the store [03:22] How they managed when COVID hit [04:55] The purchasing behavior of people throughout the pandemic [06:16] What Kim loved about the Ignitor program [11:12] On building an online store and creating a strong social media presence [13:00] How to make a magnetic website [17:05] Your ideal customer avatar is often you [22:25] Sometimes it’s better to ignore the competition [24:25] The importance of having your own imagery [27:30] About Larry the Laser [28:35]
Click here for all links mentioned in this episode.
About Kim
Kim is a designer who, along with her wife Claire, runs a gorgeous local store in Nelson Bay called Burbridge + Burke. Kim, who is the self-confessed non-techy half of the pair, has done an amazing job at building their online store to the success it is today. Burbridge + Burke offers thoughtful, unique, and lovingly crafted quality furniture, indoor, and outdoor pieces for the home, jewelry, and wearable art, made to love and to transcend trends... and all Australian brands.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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In today's episode, we are talking all about quarter four and how in the past Black Friday has been a record sales date on the eCommerce calendar, but why we're actually predicting this year might be a little different and why we're actually recommending against Black Friday. So keep listening to see why this is and what we are suggesting instead.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Black Friday [01:00] How our clients have fared during this Q4 holiday [01:32] Some stats from Q4 of 2018 [02:28] Our predictions and recommendations for this year [04:28] Why Black Friday has always been a thing [06:32] More people are going to be shopping online than ever for Christmas [08:10] Why it’s better host a sale in October or the start of November [10:05] On calling it a Black Friday sale [11:25] On naming the sale in a way that’s relevant to the brand [11:55] Why you should only have up to 2 sales/promotions a year [12:55] The difference between a promotion and a sale [14:20] Communication is key [15:35] What to do if you have an autoresponder email setup [17:52] If you put “last sale for the year” in your messaging, don’t give in to the temptation of hosting another sale after that one [19:38] Some examples of promotions you can do around Q4 [20:10]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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August 2021 was the biggest month for Australia Post ever so it’s the perfect time to maintain your standard of quality, especially your packaging. Even if your business can deliver on its promise, a customer’s experience with your brand could end badly with something as simple as poor packaging.
In this week’s episode, we’re talking about why packaging is important—how it evokes different feelings for your customers and how you can use the experience to create lasting and positive emotions that will help increase your customer rates and referrals.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Karyn’s experience receiving packages [00:58] Encourage customers to share their unboxing videos on social media [02:00] How Karyn’s skirt was packaged [02:50] See what the experience is like on the customer’s end [05:55] Megan’s experience of sending gifts [08:30] Brands that evoke emotions become memorable [10:55] Offer direct-to-gifts and express shipping [11:40] If you already have good packaging, put that on your website with your product photos [12:30] Examples of businesses that continue their brand in their packaging [14:15] How good packaging can lessen buyer’s remorse [19:18] Utilize good packaging and incentivize your customers to get more user-generated content [20:15] Get an “accountability buddy” to give you feedback [24:38] Reiterate your brand story even in your packaging [25:32]
Click here for all links mentioned in this episode.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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It’s okay not to be okay.
This goes not just for consumers but also for business owners. eCommerce is booming, but it’s also becoming increasingly difficult to run an online store. Now more than ever, your mental health is just as important as your physical health.
In this episode, we talk about the importance of taking time for yourself, sharing some personal anecdotes on mental health issues and stress management. We also share tips and tricks so that you can keep being your best self. Learn to manage your business instead of letting it manage you.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About the growth in e-commerce and the challenges that small business owners are facing [00:58] Seek professional help if you’re struggling with mental health issues [04:02] Sometimes you just need to take a break [08:58] What Megan learned from her week-long break [11:00] Systemize repetitive tasks and delegate [19:40] Find your community (preferably a local group in your area) [21:30] How to manage notifications and emails [23:10] Declutter, eat good food, and exercise [27:27]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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Running an online store isn’t always sunshine and rainbows but...we believe that everything does happen for a reason.
In today’s episode, we talk with I Choose Me founder Ashley Longstaff about her journey to building an online store with a small family in tow. She walks us through her corporate career, the challenges of being a working mum, and the mistakes that nearly crippled her business.
Ashley shares what it means to be a wandering entrepreneur. She also goes into the steps she took to learn from her mistakes, highlighting the importance of making sure you are aligned with your vision and taking breaks when needed.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About I Choose Me [01:23] Define your target audience and have clear messaging [01:59] About Ashley’s family, the challenge of being a makeup artist, and what inspired her to start her business [05:22] Find the balance between being a parent and a business owner [11:40] Her advice on learning from mistakes [16:16] On fast fashion, staying in your lane, and taking time to reflect [18:12] Find suppliers whose practices align with your values and make sure that your products are not redundant [23:32] Ashley’s future plans for I Choose Me [28:21] Have processes in place and get other people to help you [32:10]
Click here for all links mentioned in this episode.
About Ashley
Ashley Longstaff is a super-organised Virgo, a dedicated mum, and the face behind the online fashion brand, I Choose Me. Ashley is a wandering entrepreneur and has followed her passion to now help busy mums feel beautiful every day in the clothes they wear.
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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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The key takeaway from this episode is that there’s always a way to make things work if you are willing to adapt.
Today, we chat with Karen Wagner, the founder of Verde. She is one of our Ignitor students who later became one of our clients. Verde is a brick-and-mortar store based in West Hobart, but because of the pandemic, Karen had to ramp up her store’s online presence.
Karen tells us how she navigated Verde’s transition into an online store and the challenge of having a myriad of products. We talk about the advantages of identifying key products and selling unbranded products, highlighting the importance of constantly testing, measuring, and tweaking your website.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: What makes Verde different [01:18] Its transition from a brick-and-mortar store to an online one [04:48] On going from the Tasmanian market to a National presence [08:56] The 13 broccoli method [09:30] How Facebook ads drove sales for the physical store [10:42] Use social media to put yourself behind your brand [13:05] On developing gin kits [18:52] Find people who can help you [23:06] Karen’s plan to expand the gin kits [28:33] How the Ignitor program helped her in her journey [34:38]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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eCommerce isn’t just a way to make a profit. When done right, it’s also a means to make an impact on people’s lives.
In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she uses her online store to empower women and support her cause.
Heather walks us through her journey as an entrepreneur and shares the difficulties of balancing a mission with a business. There is wisdom to be learned from her story along with some practical advice so tune in if you’re looking to add a social enterprise element to your online store.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About For Dignity’s concept [01:20] Specific experiences that inspired Heather to start her business [02:25] Bridge gaps through good messaging [09:42] How to navigate your audience [12:12] Always test and measure your data [16:08] Start simple and find your stride before overcommitting to a large range [21:00] Heather’s plans for her store [23:55] The benefits of joining the eComm Ignitor course [25:38]
About Heather
Heather Rayside is a former GP turned social enterprise entrepreneur who started For Dignity where each purchase provides life-giving income to people at risk, rescued and restored from exploitation.
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
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If you have spent money on Facebook ads, you want your customers to go beyond clicking those ads to actually purchasing your products. However, Facebook ads are just a tool—it’s only as good as what you do with it.
In today’s episode, we dive into our 3-step process which has produced amazing results for our clients and students.
Step 1: Target the right people with the right message.
Step 2: Make sure your website is ready for traffic.
Step 3: Have an eCommerce funnel in place to show the right message at the right time.
We share our own experiences with clients to better illustrate our points, and we offer practical advice so that you can get a better return on your ad spending. Put all the steps together and make your business work for you!
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Step 1: Target the right people with the right message [01:50] Get really clear on who your ideal customer avatar is [02:08] Know what to say to your target market with coming off as sales-y [02:25] Step 2: Have a traffic-ready website [02:55] About the 3-second test [03:35] Why conversion rate is important [03:50] Step 3: Have an eCommerce funnel in place [05:52]
The top of the funnel: discover [07:22] On cold audiences and retargeting [07:50] On Facebook Pixel and email lists [09:45] The middle of the funnel: dream [12:05] The bottom of the funnel: do [13:32] Remind people that you’re there [18:20] You could offer incentives at the very end of the funnel [18:52] Have “thank you” campaigns [20:08]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
We might be in the middle of a global pandemic, but you can still turn your idea into a successful online store.
In today’s episode, we chat with Nic McClanachan who owns and operates dot on a sock, an eCommerce business that sells socks with colour coded dots on the sole that makes them easy to find & simple to match. She was able to transform a personal pain point into an opportunity, and she walks us through the steps she took to get her business off the ground.
Nic talks to us about her journey of taking dot on a sock from idea to business. She weighs in on her strategy for preorders and presales, reveals her future business plans, and offers advice for entrepreneurs who are just starting out.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About Human Experience, Accountability Circle, and dot on a sock [01:32] How Nic manages her 3 businesses [05:32] Invest time and money to get things right from the beginning [08:02] Develop your branding [08:32] Invest in good-quality products [09:22] Get proper coaching [10:13] The mistakes Nic learned from her first business, Human Tribe [12:50] The amazing surprises she encountered with her sales [16:57] What shipping has been like with the outbreak of COVID [22:15] Where Nic’s business is currently at and how she plans to scale [26:08] Her advice on responding to comments, doing your research, and partnering with great people [29:10]
About Nic
Nic McClanachan is a serial entrepreneur and mum of 3. Not only does she run 2 other successful businesses, she also launched Dot on a Sock in the peak of Covid lockdowns. Nic is inspirational, fun and an all-round-legend.
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky.
In today’s episode, we are going to share with you our 3 tier content formula that we use to grow our clients’ and students’ online stores.
Our content formula consists of 3 tiers: Discover Dream Do
Each tier has different types of content that inspire your audience in different ways.
Discover content is where your potential customers discover your brand. You also discover who your audience is in this tier as they engage or interact with your content.
Dream content inspires people to connect with your product and is where people start to imagine themselves with your product in their lives.
Do content is all about taking action.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About our 3-tier content formula [01:08] “Discover” content inspires people to connect with your brand [02:08] How to connect with potential customers [02:50] Include posts (not necessarily related to your brand) that your ideal audience will engage with [03:32] “Dream” content inspires people to connect with your product [06:36] Show your products being used in real-life [07:08] Portray your brand as it is [09:52] Share user-generated content [13:00] “Do” content inspires your audience to take action [14:16] On dynamic retargeting and incentives to purchase [16:00] Make it easy for people to follow your call to action [17:50] Spread out your posts so that it’s 40% discover, 40% dream, and 20% do [18:40]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
People buy from people. Yes your online store comes through a computer screen but the more human you can make your brand, the more relatable it becomes. And now more than ever we are craving connection.
In today’s episode, we chat with Christine Law, the founder of The Outdoor Table. She launched her store in 2015 and ran the website herself. Now, her business has generated enough recognition that it is starting to attract corporate interest.
Christine walks us through the steps she took to grow her business to where it is now and talks about the opportunities that have come her way… and how she made sure she was ready to seize them when they did.
We also share a bunch of tips so tune in if you’re running an online store as a side hustle or if your business has yet to find traction.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About The Outdoor Table and how it all started [01:15] What Christine’s schedule was like during the startup phase [02:41] Where her business is at now [04:15] How much work she put into her website and messaging [05:06] On small businesses versus bigger brands [10:05] On working with interior designers and a large company [12:28] Try putting yourself behind your brand to make it more personable [17:07] How the Ignitor course helped Christine improve her website [18:23] Christine’s advice: make a plan, stick to it, and don’t give up [22:16] On getting help from the right people and profit planning [23:40]
About Christine
Christine Law is the founder and owner of The Outdoor Table, an online retail store that specializes in beautiful and unbreakable—but still affordable—items that enhance people’s outdoor dining and entertaining experiences. She lives in Canberra and started her business out of her own love for dining alfresco. She is a mother of two and a grandmother.
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
There are 3 ways to make more money on your online store: get more people to your website, get those people to spend more per sale, and get more visitors to make a purchase.
We want to focus on that last bit, so today, we’re going to teach you how to increase your website’s conversion rate, bringing back points we’ve shared in earlier episodes. We also share tips on building trust through your website. And finally, is your website traffic-ready? We have the ultimate test to find out!
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Why conversion rates matter to online stores [01:54] On driving traffic to a website that’s not ready for it [03:14] The 5 tech-checks [04:40] Make sure your website loads within 3 seconds [04:55] Your website should also be mobile-friendly [05:10] Install Facebook Pixel if you use Facebook ads [06:01] Collect data through Google Analytics [06:13] Be ready to follow-up on window shoppers [06:40] The 5 onsite must-haves [07:50] Have a clean and simple layout [08:07] An easy-to-navigate menu is key [08:30] Use high-quality images of your products [09:13] Evocative product descriptions are also important [09:42] Build trust on your website [10:46] Our 3-second test to check if your website is doing its job [16:40]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Yes, e-commerce is all the rage—especially with the pandemic and lockdowns—but success won’t come until you have a good product and are prepared to put in the work.
In today’s episode, we talk with Colleen Jackson from Ride Proud Clothing. She joined the very first round of Ignitor three years ago, and since then, her business has doubled in revenue and even found success in other countries.
Colleen reveals what her business was like at the beginning and the steps she took to grow it. She also offers advice based on what she has learned from us and her own experiences from running an online clothing store.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
EPISODE HIGHLIGHTS
About Ride Proud Clothing and how it started [01:48] On quitting her job [02:32] What her business was like at the start [04:15] You need to do the work and you need to know what work to do [06:55] How the Ignitor program helped Colleen with her marketing plan [08:05] You need to have a good product [09:45] Figure out who your target audience is [09:58] Set up your website so that it’s ready for traffic and conversion [11:15] What Ride Proud Clothing is like now [11:50] The challenges of opening your store to overseas markets [12:52] Colleen’s advice for other startups:
Invest in help early on [15:15] Treat your customers the way you want to be treated [15:55] The importance of digital marketing, getting your community around your product, and building trust [19:42]
About Colleen:
Colleen Jackson is the founder and CEO of Ride Proud Clothing, an equestrian clothing brand that specializes in bootleg horse riding pants for mature women. Her business has been named in the top 5 best riding jeans by Globetrotting, a travel agency devoted to horse riding holidays and unique cultural horse experiences around the world.
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
We just can’t say it enough—successful marketing is the right message to the right people at the right time with the right offer.
Going to brick-and-mortar stores is a very sensory experience. Today, we explain what solid messaging can do for you. We’re going to help you up your brand and product messaging game so that you can evoke a similar experience for people who check out your online store.
Tune in for some great examples of creative wording and quality imagery. Apply it to your store to stand out from the competition and to make customers beg for your products.
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: The benefits of having solid messaging [01:08] About brand messaging [01:40] Have a clear brand headline and subheadline, and accompany it with compelling images that align with your brand [02:54] People buy products for what it can do for them and how it will make them feel [06:32] Show your product in several angles through text and images [08:07] Some examples of powerful sensory activation [11:07] Keep your messaging across all platforms, even your follow-up emails and packaging [15:20] Take a step back from your product and look at it with fresh eyes [18:56]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
You don’t know who your ideal customer is.
Or you have an idea but it’s not as clear as you think it is.
It’s an uncomfortable truth for many online sellers so, in this episode, we’re going to help you define your ideal customer avatar. We also talk about how being specific with your target audience can help you create better human-to-human connections in your business. Get over your FOMO—fear of missing out on a sale—and niche down!
If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: About ideal customer avatars and why you need one [00:46] A story about a student who did the Ignitor course but struggled with Facebook ads because she skipped the module on audiences [03:33] If you try to talk to everyone, you’ll relate to no one [05:08] Narrow down your audience to be as specific as possible [05:46] Doing this doesn’t exclude other people from buying from you [07:23] Your marketing can be more engaging and unique if you niche down [08:42] If you try appealing to everyone, you also risk attracting the wrong people [09:24] Dive deep into the demographics, vibes, beliefs, fears, and desires of your ideal customer avatar [11:23]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
You can’t measure what you don’t track, but with so many metrics available, should you actually be tracking all of them?
If not, which ones should you focus on?
Data is power, and in this episode, we’re going to share the 10 key metrics you need to track and measure to make sure your business is doing as well as you think! We talk about looking at your customer’s entire purchase journey, conversion rates, and so much more!
If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Knowledge (data) is power [01:13] Just because you can track a lot, doesn’t mean you should [02:19] Make website changes based on the data, not personal preference [03:51] Look at your customer’s entire purchase journey [05:08] Metric 1: Total Sessions [06:48] Metric 2: Percentage of new versus returning visitors [07:35] Metric 3: Cart abandonment rate [08:08] Metric 4: Customer acquisition cost [09:10] Metric 5: Repeat purchase rate [09:27] Metric 6: Opt-in conversion rate [10:50] Metric 7: Sales conversion rate [12:01] Metric 8: Average order value [13:41] Metric 9: Gross profit margin [15:21] Metric 10: Total revenue [17:42]
Click here for all links mentioned in this episode.
Link/s mentioned: Our episode on How to Turn Your Website Visitors Into Email Subscribers
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Let’s face it - the Covid-19 pandemic has hit all sorts of businesses and it seems like up and coming brands are finding it harder and harder to push through. As it turns out, businesses can thrive - with the right strategy.
Today, we chat with Sarah Lovison from Glimmer Gear Australia about her journey from deciding whether to go into liquidation and close up shop to tripling her monthly revenue and launching a second business that sold out of stock in just three months!
She also shares how she went from attending 30 expos a year to growing her online store that now, she doesn’t have to attend a single one.
If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Sarah’s journey and turning point [02:45] How Covid impacted Sarah’s business [4:29] How Karyn & Megan’s teachings have helped Sarah’s positivity [06:37] Jumping in, creating a personable brand and taking action [08:11] The transition from deciding to liquidate to where Sarah’s business is now [09:51] Use past learnings to create a successful business quicker [13:36] What is a ‘conversion rate’ and why is it a big deal? [15:38] Changes Sarah made to their site to increase conversion rate [16:19] Setting up email sequences [19:16] What a-day-in-a-life looks like for Sarah now [20:36] Her ideal day (and next steps) [23:51] Hot-tip for people with overflowing emails [26:13] A minor downfall of growing businesses (email-wise) [27:02] Sarah’s advice for those starting their own brand or business [28:02] Why people should take the Ignitor Course [30:39]
Click here for all links mentioned in this episode.
About our Guest:
Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete's safe. She has also started mentoring people who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Social media is a great way to promote your products and services and influencer marketing is just one of the ways a lot of brands these days have successfully positioned themselves in the market.
In today’s episode, we talk to Founder and CEO of Three Warriors, Corbin Halliday, about how he has used influencers to grow his brand from a little side-hustle to now having seven full-time employees.
He also shares how he approaches influencers, the red flags to look out for, how to measure the number of sales an influencer generates, why he doesn’t like the word “influencer” and why this mindset has been key to his success and how he has gained exposure from some of the world’s most famous celebrities - without paying a cent.
If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: How influencer marketing contributes to Three Warriors [02:17] Micro and Macro influencers [04:05] Instagram pods [05:35] A bigger audience doesn’t guarantee a bigger reach [06:35] Paid versus free influencer agreements [08:05] How to find influencers (and celebrities) to approach [10:08] Be authentic to be successful [14:52] Expectations when sending your products to influencers [15:34] Advice for people reaching out to influencers for the first time [17:59] Influencers are real people - so don't be afraid to approach them to try your products [20:57] Sending products to influencers make them feel special [22:15] It's sometimes more beneficial to have a few micro influencers than chase after macro influencers [23:28] If your website isn't converting customers, influencer marketing isn't for you just yet [24:57] Don't rush into monetary contracts, especially if there's no proof they're effective at 'influencing' [25:43] How do you keep the relationship going after the first partnership? [28:38] What Corbin was doing when he first met Karyn and Megan [31:14] Corbin’s thoughts on why you should do the Ignitor Program [33:53]
Click here for all links mentioned in this episode.
About our guest
Born from a love of self-tanning, Three Warriors CEO/Founder Corbin Halliday was discouraged by the limited range of certified toxic-free and organic tan that didn’t compromise on colour. In 2014 Corbin’s health deteriorated, and a clean tanning option quickly became non-negotiable.
The Three Warriors product line was created for those who want to maintain a safe and natural-looking tan whilst considering the health of their skin, our biggest organ. When sourcing the purest ingredients for the TW organic range, Corbin didn’t need to look further than his own home, Tasmania.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
So you’ve got products or resources ready to share with your audience, but how do you get them to subscribe to your email list in the first place?
In today’s episode, we’re talking about your email list and why it’s so important right now, especially with the new iOS update, that you collect your customers’ and potential customers’ emails.
We’re also going to cover how to tick all the right boxes and how to entice potential customers to give you their email address so you can sell more on your online store!
If you enjoy this episode, please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
Episode Highlights: Understand that each email subscriber is a real person [01:38] Compliance and anti-spam laws [02:30] Offer exclusive, email-list only content [04:50] Don’t be afraid to over-deliver on your promise! [06:02] Incentivise subscribers by offering different types of discounts [06:14] Give away free samples [08:35] Holding competitions that interest your audience [10:35] Ways to inform people of incentives they can get when they opt-in [13:38] Use popups [13:52] Add it to your menu items [15:35] Include it in your post-purchase ‘thank you’ page [16:28] Consider making it “sticky” [17:51] Create an email “Welcome Sequence” [19:35]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Have you ever been on social media scrolling mindlessly through post after post when all of a sudden, you see something that makes you stop immediately?
In this episode, we’re going to cover 8 types of thumb-stopping videos that your customers will love so you can spend more on your online store.
If you enjoy today’s chat, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for. If you’re ready to sell more on your online store, this is the podcast for you.
See you on the inside!
Episode Highlights: Use stop-motion or timelapse videos [03:00] Create face-to-camera videos [04:59] The thrill of ‘unboxing’ videos [07:01] Do a customer testimonial mash-up [08:33] Behind-the-scenes footage humanizes your brand [10:57] Utilise ‘Instagram Reels’ if you don’t want to upload to Facebook [12:19] In-context, lifestyle videos of your products [14:44] Videos that showcase in-use tips [16:39] The magic of showing the ‘before and after’ [18:58]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Apple’s newest iOS 14 update has been rolling out the past couple of weeks and it’s natural for a lot of online business owners (who employ digital marketing) to feel uncertain of what’s to come. We’re here to help clear things up for you!
Today, we’re deep-diving into the iOS 14 update: what it is, what it means for you, what changes are happening and of course, what you can do in your business to help you sell more on your online store!
If you enjoy this episode, please do subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for. If you’re ready to sell more on your online store, this is the podcast for you.
See you on the inside!
Episode Highlights: The iOS 14 rollout in Australia [01:38] The update applies to ALL applications [03:18] The biggest fear people have with this update [04:27] ‘Change’ is the only constant with digital marketing [06:27] What can we expect on Facebook with the iOS 14 update? [07:00] Just because you can measure everything, doesn’t mean you should [11:33] If people opt-out of tracking on Facebook, can we still measure clicks? [12:55] The changes in Facebook’s Attribution Settings across the board [13:49] Aggregated Event Measurement (AEM) on Facebook [15:55] iOS 14’s effect on targeting and retargeting ads [18:44] Will we opt out of ads? [26:05] So what can we do about the effects of iOS 14 on digital marketing? [28:09] Focus on emails (Klaviyo) [28:25] Capture attention through video ads [33:20] Our advice: be patient, don’t panic [36:51]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Why would a system-loving eCommerce growth strategist team be telling you to do the unscalable? Simple. There’s magic in doing the unscalable.
So how should you do it?
In today’s must-listen episode, we’re sharing with you our unconventional approach to uncovering amazing insights and feedback from your audience, creating sticky long term relationships with your community, generating memorable experiences and repeat purchases all through doing the unscalable.
If you enjoy this episode, please don’t forget to subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for.
If you’re ready to sell more on your online store, this is the podcast for you!
Episode Highlights: Do the unscalable - sometimes [01:45] Benefit 1: Uncover amazing insights by engaging with customers through emails [02:33] Benefit 2: Create “sticky” or long-term relationships by engaging with customers [04:03] Benefit 3: Generate repeat customers by creating memorable experiences [05:50] Megan’s unboxing experience with Poppy Lane [06:32] Personally engage with your customers & build valuable connections [09:43]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
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Have you ever come across a product with such an amazing description that you felt the need to purchase it right then and there?
In today’s episode, we’re sharing with you what could be the best product description we’ve ever seen. We also tell you what makes this particular one so good and how you can use the formula it follows to create product descriptions that are going to help you sell more on your online store.
If you enjoy this episode, please don’t forget to subscribe, share and leave a review! It would mean the world to us, plus, it will help other online store owners discover the information they’re looking for.
If you’re ready to sell more on your online store, this is the podcast for you!
Episode Highlights: Possibly the best product description we’ve ever seen [01:05] Great images go hand-in-hand with a great product description [04:50] A memorable ad evokes emotion [06:15] Another example of a great product description [06:50] Tip 1: Avoid being too fancy or too professional: write like you talk [08:24] Tip 2: Identify your customers’ pain points [09:25] Tip 3: Use humour and wit in your brand’s voice [11:57] Ask yourself these questions when writing product descriptions [14:22]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Just like a brick and mortar store, there are a few policies that your website must have to make sure you have all the legal stuff sorted.
So today, we’re discussing all of the ‘boring bits’ you need to have to ensure that your online store complies with all the laws and regulations that are out there. We’ll share some tips on how to tick all of these compliance checklist boxes so that you can build trust among your customers and sell more on your online store.
As a disclaimer, everything discussed in this episode is plain general information and should not be taken as legal advice. If you have further questions, please consult a local lawyer or privacy professional.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights:
1 - Comply with mandatory product standards [01:22]
2 - Don’t forget your insurance [04:03]
3 - Include your Terms of Service policy [06:37]
4 - Add a Privacy Policy [08:45]
5 - Have a good Refund or Returns Policy [12:11]
6 - Clearly advertise your Shipping Policy [16:34]
7 - Comply with Spam Laws [18:37]
Ways to get your customer’s permission to harvest information [20:11]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Social media is a big deal for online stores. A good social media strategy can attract new customers, encourage repeat customers, and can often mean the difference between an eCommerce store that has no sales versus one that is thriving.
It doesn’t only attract sales organically, but social media also amplifies the results that a paid advertising strategy can achieve. So when we’re evaluating potential agency clients, one of the first things we look at is their organic social media. If they have a good strategy - great content and high engagement - then we know that we have a good basis to work from.
Today, we’re going to discuss 10 tips to manage your social media—like a boss. We’ll be sharing some simple hacks on how we create magnetic content, schedule posts, and use social media as an effective business tool.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Tip #1 - Use these 3 content pillars for your content [01:36] Tip #2 - Don’t spread yourself too thin [04:17] Tip #3 - Humanise your brand - people relate to people! [05:34] Tip #4 - Use user-generated content [08:21] Tip #5 - Batch your content production [11:15] Tip #6 - Schedule your social media content [12:47] Tip #7 - Manage your social media or it will manage you [13:45] Tip #8 - Consistency is key! [15:02] Tip #9 - Treat social media as an important business tool [16:49] Tip #10 - Progress over perfection [20:46]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
One of the most popular questions we get asked is, “Should I spend money on updating my website, or use that money to invest in Facebook Ads?”
As you can imagine, there’s no blanket “yes or no” answer to this question, and today, we deep dive into how to know which investment makes sense for you, depending on where you are in your business right now.
We also talk about how to know when investing in your website makes more sense than investing in ads, and vice-versa.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
See you on the inside!
Episode Highlights: 3 key elements to selling more online [02:00] Factor #1 - See if you have traffic but aren’t getting any sales [02:52] When to improve your website to increase conversion rate [04:19] Factor #2 - See if you need more people to come to your site [05:39] The mistakes that people make in setting up an online store [07:26] Factor #3 - Your website is not a tattoo [09:38] The right time to invest in ads [10:45]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Negative comments are simply the price of admission to selling online. There will be good days and bad days, and things on your website will break - and yes, trolls will throw negative comments at you.
Today, we’re talking about trolls. If you have an online store, you may have encountered trolls or at least some negative comments along the way. Join us as we cover what trolls actually are, why they do what they do, how we recommend that you deal with them and avoid fuelling their fire, and more.
We’ll also share a personal story of a not so lovely experience with a troll—including the avoidable mistakes made—so that you’ll know what to do when you come across them.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: What is a troll? [02:04] Don’t engage with trolls and add fuel to the fire [05:44] The ‘don’t text, talk, or type’ strategy [08:29] Flip negative comments into something positive [08:55] Negative comments can be the best feedback you’ll get from people [12:01] Switch off your emotions when facing negative comments [14:30] The best thing to do is to ‘block and delete’ [15:42]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
If you’re wondering why, even after everything you’ve spent on ads and creating amazing creatives, your product still isn’t selling, you’ve come to the right place.
In today’s episode, we look at the 3 main reasons why people might not buy your promotion. If you’ve had a promotion that didn’t go as well as you thought it would, or you’re planning on offering a promotion in the future, this episode is perfect for you.
We dive into why promoting your offer to the right audience is absolutely critical and how to make sure you’re doing it right. We also talk about how to avoid wasting money promoting your offer to people who are never going to buy it anyway (one of the biggest mistakes we see happening all the time!).
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Reason 1 - You’re targeting the wrong audience [04:13] Don’t waste your money on an audience who don’t know you [05:08] Reason 2 - Your offer sucks [07:01] Use customer feedback to fine-tune your promotion [08:19] Reason 3 - Your promotion is confusing [08:45] Communicate your offer in a clear, concise, and compelling way [09:15]
For links to all episodes, check out our Podcast page: https://unstoppableecomm.com/podcast
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Often, people get confused about whether they should run Facebook Ads on their own or should they outsource them to an agency...
In today’s episode, we shine a light on the benchmarks that we use to decide if a business is ready to outsource their marketing to an agency, or if it’s better that they learn how to do it themselves.
While we talk mostly about Facebook Ads in this episode, we also dive into some key metrics like revenue, gross profit margin, conversion rate, and the perks of learning how to run ads yourself before outsourcing to an agency. We talk about when it actually makes sense to jump straight into outsourcing your marketing as well.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Some pros and cons of outsourcing your Facebook Ads [03:05] Consider revenue turnover [04:01] Your Gross Profit Margin and Average Order Value [06:09] Conversion rate & site traffic [07:42] Using Facebook Ads to test your website’s traffic and conversion [11:13] Time vs Money [11:42] Figuring out your risk tolerance [15:06]
Click here for all links mentioned in today’s episode!
For links to all episodes, check out our Podcast page: https://unstoppableecomm.com/podcast
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Facebook Ads can bring amazing success to your online store, but without the right guidance and advice, you’re easily throwing your money down the drain.
Today, we look at why some Facebook Ad accounts do well and why some don’t. We’re going to share why we like to look at the success generated from Facebook Ad accounts holistically, and why it’s important for you to do this as well.
We also discuss all the moving parts that need to work together to ensure Facebook Ads success, and dive into the 5 KEY PILLARS that we use to generate up to 30 times return on ad spend for our own clients.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Pillar 1 - Having a great product [02:22] Pillar 2 - A Facebook Ad-ready website [05:46] Pillar 3 - Your Facebook funnel [11:37] The mistake that people make when using Facebook Ads [16:15] Pillar 4 - Setting up your Creatives [18:41] The elements of a winning ad [19:28] Pillar 5 - Managing Facebook Ad data [24:22] The mistake that people do with their data [27:17] Old school advertising vs Facebook Ads [30:35] A recap of the key pillars [31:59]
Click here for all links mentioned in the episode.
For links to all episodes, check out our Podcast page: https://unstoppableecomm.com/podcast
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
During COVID last year, we decided to support online small eCommerce businesses by purchasing from their online store. It was fun, but we kept seeing the same opportunities for improvement popping up, again and again.
Today, we'll talk about what we learned from shopping at over 100 online stores. We'll be sharing our insights, tips, and advice on the learning opportunities that we found so that you can improve your online store and sell more.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Why we decided to support online stores during COVID through shopping [02:21] Pop-ups are not the best way to welcome customers to your site [04:03] Don’t send people away from your site just to avail your offer [05:48] Tips on getting emails through offers [08:16] Invest in good product photos and image quality [11:14] Memorable, shareable, “instagrammable” packaging [15:12] Your packaging should align with your customers’ values [20:22] Facebook Pixels and why you should have it on your website [22:48] Privacy and safety policies for your website [23:26] Repeat purchases from customers are also important [27:30] Have a “Notify Me” button on your website [30:29]
Click here for links to all episodes.
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Shipping cost is one of the factors that customers consider when buying from a website (some might even expect free shipping for everything). Question is, should you even charge for it at all?
In this episode, we talk about why customers hate paying shipping, how you can work out if you should offer free shipping, how your shipping rates can dramatically impact the number of sales you may get on your online store, and how to communicate your shipping rates to increase your conversion rate.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Why customers don’t like to pay for shipping [02:11] Free shipping is the way to go - so how can you make it happen? [07:00] Customers are forgiving about shipping when it comes to large items [13:43] Make it clear for customers which items have free shipping [15:03] Communicate your shipping incentives in a simple way [16:04] Using announcement bars for communicating your shipping incentives [19:05] Communicating your shipping incentives and rates in a positive light [20:33] Having a separate shipping page on your site [22:05] Incorporating your shipping incentives throughout your marketing strategy [22:32] Check your conversion rates and see if you can push the bars further [24:52]
Click here for all links mentioned in this episode.
For links to all episodes, check out our Podcast page: https://unstoppableecomm.com/podcast
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Last week, we took a look at 5 ways to increase your conversion rate on your online store. Similarly, there are also tech must-haves to increase the conversion rate on your website.
Today, we are going to share 5 tech-checks to improve your online store, the first thing we look for when an online store’s conversion rate is tanking, and we’ll also share some free tools so you can run these checks on your online store today!
If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: The importance of conversion rates [04:23] Have a fast-loading website [05:10] Several elements that affect loading speed [06:02] Make sure your website is mobile-friendly to increase your conversion rate [08:09] Collect data through Facebook Pixel, if you use Facebook ads [11:16] Conduct data analytics with Google Analytics [14:08] Your website should follow people up when they leave without buying [15:44] Follow up through Facebook Ads [17:57] Use (and personalize) email retargeting [20:14] A quick review of the tech must-haves to increase conversion rate [26:02]
Click here for all links mentioned in this episode.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Are you satisfied with the current conversion rate of your online store?
In today’s episode, we’re going to share what conversion rate is, how to work out what yours is, and what you should be aiming for. We also talk about why it’s important to focus on increasing your conversion rate, even just by one percent.
Let’s deep dive into 5 easy things you can do to instantly increase your conversion rate!
If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: 3 ways to make more money from online stores [01:10] What is a conversion rate? [01:53] The impact of on-screen changes on increasing conversion rate [03:51] Change 1: Have a clean and simple layout [06:43] Change 2: Make your site easy to navigate [09:22] Change 3: Use high-quality images [12:56] Change 4: Don’t skip on evocative product descriptions [18:19] Change 5: Build trust on your website [21:05] Additional on-site must haves that you might want to consider [26:04]
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
If you’re thinking about launching a new product or adding one to the mix, this episode is perfect for you.
Today, we’re talking to Cinzia Cozzolino, the founder of the award-winning online store ‘The Smoothie Bombs’. She shares how she researches and decides what products to launch next, how to create hype and excitement around the launch, what to avoid when launching a new product to market, and also her launch strategy (using both free and paid media).
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Cinzia and her booming smoothie business [01:33] The evolution of ‘The Smoothie Bombs’ [03:21] How her recent product launch unfolded [07:24] Cinzia’s recent product launch vs previous ones [09:32] How they came up with their new flavour [11:50] The process of hyping up their products [15:47] What makes Cinzia’s business a huge success? [21:35] The role Facebook ads play in their launches [26:22] Mistakes made and lessons learned in a product launch [31:00]
Click here for all links mentioned in this episode.
About Cinzia:
Cinzia Cozzolino is a nutritionist and the founder of The Smoothie Bombs, a certified organic smoothie booster range. In 2011, as a single mum, she bootstrapped the company after being inspired to solve her youngest daughter's fussy eating problem.
Binge all episodes of The Unstoppable eCommerce Podcast here!
We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
What’s the big deal about Apple’s latest iOS 14 release, and how will it affect your business?
Today, we’re going to explain what the software update is, how it will affect your ability to advertise your online store, and what you can do to prepare for the change. From Facebook Pixels to ad tracking and retargeting, we talk about what you need to know to get your store ready.
If this is your first time listening to our podcast, welcome! On our podcast, we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: The effect on Facebook ads & tracking [03:36] How does this affect us as online store owners? [06:32] Facebook’s adjustments to support the iOS 14 update [10:07] The 7-day window (tracking Facebook ads) [12:43] A look back at organic reach & the early stages [13:58] Recapping the effects of iOS 14 on online store owners [15:46] What can we do to prepare our online stores? [17:55] The fundamental principles of marketing & advertising haven’t changed [21:21] Small business owners have greater agility to adopt new methods compared to big brands [23:05] Thoughts on being retargeted for ads & being tracked [24:26]
Link/s from the show: Blog about this topic (https://unstoppableecomm.com/prepare-for-ios-14-update/) How we use Facebook ads to deliver the right message to the right people blog (https://unstoppableecomm.com/facebook-ads-right-message-right-people/) 5 pillars of successful Facebook ads blog (https://unstoppableecomm.com/5-pillars-of-successful-facebook-ads/) Principles of marketing and advertising blog (https://unstoppableecomm.com/hidden-marketing-secret/) Klaviyo (https://www.klaviyo.com/partner/signup?utm_source=0010V00002Q0ZQL&utm_medium=partner) 3 ways to verify your domain with Facebook (https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain)
For all links please visit our podcast page:https://unstoppableecomm.com/podcast/
We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
When you first start to join the world of selling online - or if you’ve been at it for a while - it can be really confusing and a bit daunting on which platform to use to sell your products.
Do you go for third-party platforms like Etsy or Made it? Do you go for the big guys like Amazon and Ebay? Or should you get your own website and sell from there?
We discuss the different platforms available for selling your products online, the pros and cons of each, the questions you need to answer before choosing the right platform to suit your business now, and into the future - and we also let you know our favourite platform and why we love it so much.
If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: Ask yourself, are you selling a brand or a commodity? [02:13] Pros and cons of selling in third party marketplaces [05:02] How important is pixel data in the eCommerce world? [06:48] Third party marketplaces and their limited advertising structures [07:46] Using third party marketplaces to jumpstart your brand [09:10] What are the available platforms to start your online shop? [10:01] What makes Shopify an excellent eCommerce platform? [11:56] Determine your goals and assess your skills before choosing a platform [16:26] Be smart when working with web developers [18:18] Shopify is simply built for eCommerce [20:09]
Link/s from the show: Get started with Shopify (https://www.shopify.com/?ref=unstoppable-ecomm)
For all links please visit our podcast page:https://unstoppableecomm.com/podcast/
We hope you enjoyed this episode! Please subscribe, rate and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Want to know what holds people back from having a successful online store? Often, it’s that their prices aren’t right.
When we start working with online store owners, the first thing we do is look at their numbers to determine if they are running a business… or if they just got themselves a hobby.
Unfortunately, most of our students and clients realise that they aren't charging enough and that they fall into the “hobby” category.
In this episode we talk about why you absolutely must know your numbers, what metrics you should be measuring and the benchmarks we like to aim for and how to make sure that your prices are set so that you are running a profitable business. We let you in on a few secrets around pricing including value perception, why a bargain hunter will never become a loyal customer and how to work out what your prices should be.
If this is your first time listening to our podcast, welcome! On our podcast we share practical and actionable information around how you can sell more on your online store. We also interview some eCommerce powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
Episode Highlights: The mistake of not knowing how low your margins are [01:29] Price perception: selling a brand vs selling a commodity [02:45] Calculate your expenses, both variable and fixed costs [05:52] Aim for an 80% gross profit margin [08:24] Putting discounts and shipping fees into consideration [11:05] Including the year-end tax and the GST to your prices [13:09] Never adjust your price according to the bargain hunter’s needs [16:01] Stop asking people to put a price on your products and services [18:06] What makes pre-selling a great pricing strategy? [20:07] Always follow through with excellent customer service [22:41] Own your price! [23:49]
Links from the show: Gross profit calculator (https://www.shopify.com.au/tools/profit-margin-calculator?ref=unstoppable-ecomm) The Good Bag Project pre-sale campaign case study (https://unstoppableecomm.com/the-good-bag-project/) “Should I offer free shipping” blog (https://unstoppableecomm.com/free-shipping/) “Are your prices too low” blog (https://unstoppableecomm.com/are-your-prices-on-your-online-store-too-low/)
For all links please visit our podcast page:https://unstoppableecomm.com/podcast/
If you’re enjoying our podcast, don’t forget to like, subscribe, and share the show!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
We know it takes more than a great product, a pretty website and some social media to have a successful online store. But… you’ve probably already figured that out. So after a decade of working in the eCommerce game, with some of the biggest and fastest growing brands, we figured it was time we shared our knowledge so you can sell more on your online store.
Welcome to our very first podcast episode! On this podcast we are going to share practical and actionable information around how you can sell more on your online store. We are going to interview some powerhouses and take you behind the scenes of some of the most successful online stores.
If you’re ready to sell more on your online store, this is the podcast for you.
But before we get stuck in we wanted to share a little bit about us. And simply let you know why you should trust us with your ears, your time and your online store.
In our very first episode, we talk about how we started our individual eCommerce business journeys, how we came together (hint: it wasn’t love at first sight!), how we help eCommerce Entrepreneurs sell more on their online store and why we finally started this podcast.
Ready to sell more on your online store? Let’s go!
Episode Highlights: How Karyn got into social media marketing [01:31] Megan’s eCommerce origin [08:06] How Megan and Karyn crossed paths [12:52] What we do now and why our goal is to work with purpose-driven entrepreneurs [16:59] Why we teach our students exactly what’s working in our agency [18:56] Caring deeply for the planet while enjoying the finer things in life [21:26] Why we started this podcast and what you can expect [22:32]
For all links please visit our podcast page:https://unstoppableecomm.com/podcast/
If you’re enjoying our podcast, don’t forget to like, subscribe, and share the show!
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.