Marketing is Bullshit: Recent Episodes
Local 44 North
Your go-to podcast for cutting through all the noise (aka bullsh*t) out there about what you should and shouldn't be doing to market your small to medium sized business.
The word audit can sound intimidating, but when doing a year-end marketing audit, there's really just a few basic things you need to look at.
This email marketing episode is for those who already have an established email marketing program and want to step it up for the holiday season and beyond.
Yes we are a few weeks from Thanksgiving. Yes you should already be implementing holiday marketing campaigns. Here's some quick, low-hanging fruit tactics to try now.
Lifestyle marketing is an incredibly effective way to build long-lasting, revenue-generating relationships with your customers.
I've never liked the word "expert," especially when it comes to Marketing. Tune in to today's episode to find out who you should trust instead of the "experts."
User generated content is incredibly valuable for brands. Make sure you're soliciting and leveraging it in all the right ways.
The company newsletter can be a powerful marketing tool. These 6tips will help you create an irresistible email that will have your subscribers eagerly anticipating its arrival.
These three tactics, previously thought to be "dead," might actually help you stand out from your competition and increase sales.
Becoming hyper aware of your surroundings and the daily frequencies and content you're consuming is an incredibly important part not only of marketing your business, but running it.
Whether you're just getting started with Reels or you need a creative jolt, this episode is for you. Tune in to get the creative juices flowing as we explore 10 ideas that can apply to any business.
There are tons of apps out there that seamlessly integrate with your Shopify website. Here are some of our favorite marketing apps.
There are tons of software tools out there that can help you streamline and scale your business. These 7 are some of my favorites because they're super easy to implement and free to use
The ROI that direct to consumer emails deliver makes it a no-brainer marketing tactic to implement. But coming up with the ideas week over week can be challenging. These will help.
If you haven't started posting Reels yet it may feel like you've missed the boat- but you haven't! The time to start is now. This episode should help prepare you for getting started with Instagram Reels.
When it comes to Gen Z, antiquated marketing strategies are just not going to resonate. Here's a few tips to help clue you in to speaking to the next generation.
Whether you're writing a blog post, producing a podcast, or simply creating a Reel on Instagram, you better make sure you're doing THIS.
Marketing is constantly changing. While the key to maintaining an effective marketing strategy is all about discipline, knowing when to redirect that discipline elsewhere is crucial.
Influencer marketing is an incredibly effective marketing tactic. Here's how you can get up and running with an effective influencer strategy.
Most people find website pop ups at least a little bit annoying, but there's a reason everyone has them. They work.
Now is a GREAT time to test out the waters when it comes to advertising on Instagram. But make sure you have these things outlined first.
If you haven't started preparing for the 2021 holiday marketing season, the time is NOW. Before diving into tactics, you should be aware of some important consumer shopping trends we'll see this year.
If you're selling to wholesale accounts, you should really consider getting on Faire and taking advantage of their easy-to-deploy marketing.
If you're a B2C business that also sells to wholesale accounts, you're going to want to make sure you're doing these 5 things to maximize revenue.
We LOVE HubSpot's CRM tool- it's FREE and super easy-to-use. While setup is a breeze, these 10 hacks will help you take it one step further.
In today's episode we talk about different email automations/workflows that you can create for B2B businesses and B2C businesses.
Social media: We're all doing it. But are we doing it the RIGHT way?! Here are some tell-tale signs you're not doing it right.
If you are trying to reach a local audience, there are some super easy-to-implement things you can do ASAP to expand your local customer base.
Before even creating a strategy for any types of marketing tactics, really think about your business goals and objectives.
Building out detailed buyer personas is an essential part of developing an effective marketing strategy and yet so many people skip this step.
Google analytics can be insanely overwhelming. Don't get lost in data analysis paralysis, here are the metrics you need to check out.
Thinking about hosting or participating in an event? Make sure you start planning 90 days out.
You don't actually need to pay a PR company thousands of dollars a month to have an effective PR strategy.
You don't have to wait until you're a "big" company to get marketing help. You can hire someone RIGHT now. It just might not look like what you think.
If you are a B2C business who wants returning customers (and you should), you need to be updating your home page.
Balancing a to-do list while putting your best foot forward is truly an art. Here's my take on how to achieve a successful balance.
Today we jump into what you need to do to set up an email marketing program that delivers your business an ROI you can brag about.
Last week we talked about 3 areas of SEO to focus on for your business. This week we dive into some tools that can help you facilitate that.
SEO can feel super overwhelming and in some ways it is. There's a lot of aspects that go into search engine optimization. But today we are going to focus on 3 things you can prioritize to make the most of SEO for your business.
If you're ready to have a little more life to work ratio going on this summer, 1. we FEEL you. 2. we've got you. Here's how to get your marketing prepped now so you can have a bomb ass summer.
Everyone should have a CRM tool that they embed into their daily communications. Find out why in today's episode.
This week we talk about how you can make your product packaging work even harder for you and help raise brand awareness.
This week we're talking about the best strategies for organically growing your Instagram account, as a follow up to last week's episode.
You absolutely can buy followers on Instagram, but you ABSOLUTELY do NOT want to do that. Learn why.
Reviews are an essential part of your online presence. Tune in to find out why you need them, when and how to get them, and what platforms matter most.
You don't need to post something on social media for every single holiday. Seriously. You don't. You can chill.
Before you create another email, listen to this episode. Are you doing all these things for EVERY email you create?
One of the most important things you can do for marketing your business is free: TREAT. YOUR. CUSTOMERS. LIKE. GOLD.
When it comes to your online store, you can't just set it and forget it. I know, another thing to constantly worry about, but these tips should help keep you confidently on track.
In today's episode, Melissa walks through her approach to creating unique, revenue-generating marketing strategies for SMBs.
In this week's episode, Melissa gets down to brass tacks with how to implement an effective and efficient social media strategy in just 9 simple steps.
Welcome to the fifth episode of "Marketing is Bullsh*t"!! This week, Melissa reveals her top three tips to help you write bomb Instagram captions for your next post. Be sure to follow to be notified of new episodes each week!
This week Melissa gets into the 4 crucial email marketing metrics you NEED to be looking at after every email send to continuously improve your overall email marketing strategy.
Welcome back to the "Marketing is Bullsh*t Podcast!" During this episode, Melissa answers all the burning questions about navigating the political and social media world from a business standpoint. Be sure to follow along to be notified of new episodes every week!
Welcome back to the second episode of the "Marketing is Bullsh*t Podcast." This week, we talk all about the two things you need to do in 2021 to get your marketing game on-point.
Welcome to the Marketing is Bullsh*t Podcast! During this episode, Melissa introduces herself and her business, (@local444north on insta, give us a follow!), gives a quick breakdown of why she wanted to start a podcast, & what you can expect to gain from listening! Be sure to follow, so you are notified when a new episode is posted each week!