The Marketing Chat Podcast: Recent Episodes
Angela Kelly Smith
Think you hate marketing? Think again! On this show you’ll get practical, relatable tips on online marketing for freelancers and new entrepreneurs. Soon you’ll find marketing to be simple and fun! Your host, Angela Kelly Smith (just Kelly, please!), is a marketing strategist and founder of the Women Podcasters Academy. She started out in marketing consulting more than 20 years ago. She breaks down challenging topics into step-by-step nuggets that you can take action on right away. You’ll end up having an easier time marketing your business more effectively—with way less stress and way more fun!
Being a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.
“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”
In the final episode of the Marketing Chat Podcast, I’m doing a solo episode on why you should be a podcast guest.
In this episode, you’ll learn:
- Why podcast guesting is a such a powerful marketing tool for your business
- How to pick out podcasts to be on
- How to approach shows to be on (super important!)
- How to be an awesome guest
- What to do after the interview
If you want training on being a stand-out podcast guest, I highly recommend getting in touch with Jason Cercone.
Jason’s episode on Podcast Launchpad
Episodes mentioned:
Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia
How to Find Your Brand Personality with Kelly Wittman
Expert Tips to Make Awesome Online Presentations with Brenden Kumarasamy
Make More Sales with Authentic Convos in DMs with Tracy Beavers
—
Want help starting your own podcast? Go here
Check out Podcast Launchpad with Angela Kelly Smith
Connect with Kelly on Instagram
Music by Gvidon
Mentioned in this episode:
The Podcast Launch Playbook
--If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp
“How do I get my website to rank on page 1 of Google?” That’s the dream, isn’t it?! My guest today, Stephanie Long, has some tips to help make it happen—organically and legitimately.
“If you're a newer website, you're gonna have a lower domain [authority] cuz you're just getting started to build all your links. So don't get discouraged.” —Stephanie Long
You’ll encounter some SEO “experts” who claim they can get to the top of page 1 in a matter of weeks. Please beware of these claims. They requires either paid strategies or black hat methods that will get your site demoted by Google.
In this episode, you’ll learn:
- What SEO really is and how the Google algorithm works
- Top mistakes people are making in SEO
- How to find the best keywords to use
- Free tools to help you boost your SEO
Bonus tip: Stephanie and I both scroll several pages deep into Google to look for sites to click on. The vast majority of people don’t do this. Wanna help other sites boost their rank—and find some awesome content that’s not on page 1? Scroll down to pages 4, 5, 6 and start clicking there. Maybe someone will do it for you, too!
Connect with Stephanie
Stephanie Marie Marketing
https://stephaniemariemarketing.com
SMMSEOAgency on Instagram
https://www.instagram.com/smmseoagency/
Mentioned in this episode:
The Podcast Launch Playbook
--If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp
I adore public speaking. But even I still get nervous. Most people have anxiety around speaking—even if they’ve been doing it a long time. And, for introverts, it’s even worse.
Networking, speaking on stage, giving a presentation, or appearing as a guest on a podcast are skills that can be learned. And entrepreneurs have to do these activities to grow our business.
My guest today, Prof. Ryan J. Warriner, shares his years of experience in coaching and training high-level executives to be great speakers.
In this episode, you’ll learn:
- The most common mistake people make in communication
- Why speaking anxiety is so prevalent
- Why it’s crucial to understand your audience’s needs and desires
- Common attributes that great speakers share
- 3 simple tips for overcoming speaking anxiety
Ryan J Warriner is a Professor of Communication at McMaster University, Executive Trainer & Coach, Professional Speaker, as well as author of the innovative book, “The Effective Presenter: The Winning Formula for Business Communication.” Additionally, he is the host of the Professionally Speaking Podcast, and a recurring author for both “Thrive Global” and “HR Magazine.”
Connect with Ryan
Professional Presentation Services website
@theeffectivepresenter on Instagram
“The Effective Presenter” book on Amazon
Professionally Speaking Podcast
—
Want help starting your own podcast? Go here
Check out Podcast Launchpad with Angela Kelly Smith
Connect with Kelly on Instagram
Music by Gvidon
Recognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding you back from radical success. My guest, Gail Doby, is here to help you identify your true roadblocks and learn how to alleviate them once and for all.
“We choose to be stuck. So, either we get results or we have excuses.” -Gail Doby
In this episode, you’ll learn:
- How roadblocks can be positive turning points and opportunities
- What brick wall syndrome is and how to avoid it
- How powerful it is to use your literal voice to share your message
- 3 things that will compel your business to incredible success
- 3 top tips for a successful podcast
Gail Doby is the author of “Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth.” She has 20 years’ experience running her own design firm (plus degrees in Finance, Banking, and Interior Design). Gail is obsessed with sharing innovative ways to overcome roadblocks, challenges, and detours that creative entrepreneurs face.
Connect with Gail: https://thepearlcollective.com
Gail’s Book: Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth
—
Want help starting your own podcast? Go here
Check out Podcast Launchpad with Angela Kelly Smith
Connect with Kelly on Instagram
Music by Gvidon
It is possible to make sales through social media, and my guest Tracy Beavers is here to show us how to do it. Tracy shares her tips for making sales through authentic conversations in DMs—without being spammy or sales-y.
“If you're going to have a business, if you're going to find your ideal clients, you've gotta go out and find 'em…. Most of the time people will like and comment and heart, and then that's all they do, and so we have to move the conversation forward.” —Tracy Beavers
As a business and sales coach, Tracy helps small business owners untangle the parts of their businesses that are no longer working and gets them back on track. She is a public speaker and a published author, has been featured on top business podcasts, and is a regular contributor on one of her hometown’s premier tv shows. She is the creator of her 6-week signature course “Be A Confident Entrepreneur”—designed to MOVE your income needle.
In this episode, you’ll learn:
- The benefits of starting conversations in DMs
- How handle rejection in DMs
- How to find the right people to reach out to in DMs
- The biggest mistakes people make when reaching out by DM
- Tracy’s top tips for reaching out to people in DMs that can lead to sales
- How to make DMs easier if you’re an introvert
Connect with Tracy:
Facebook group:
https://www.facebook.com/groups/beaconfidententrepreneur/
Website:
https://tracybeavers.com
Instagram:
https://www.instagram.com/tracybeaverscoaching/
Facebook:
https://www.facebook.com/tracy.l.beavers
Let’s connect!
Connect with me on Instagram: https://instagram.com/angela.kelly.smith
Giving an awesome presentation online can be so tough because we’re not getting the feedback or the energy we get from an in-person audience. It’s easy to make lots of mistakes that can turn off our viewers. Fortunately, communication expert Brenden Kumarasamy has simple, actionable tips that can help you become an excellent communicator online.
“If you communicate 20% better than your competition, you will stand out a hundred percent of the time.”
Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives and entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.
In this episode, you’ll learn:
- The key differences between in-person and online presentation
- The top mistakes people make when presenting online
- Brenden’s top 3 tips for improving your communication skills
Connect with Brenden
https://rockstarcommunicator.com
https://www.youtube.com/c/MasterTalks
https://www.mastertalk.ca
Connect with Kelly
https://angelakellysmith.com
https://instagram.com/angela.kelly.smith
Get the most out of your social media strategy with Hannah Acosta, the social media expert and leader of the Ugly Mug Marketing department, who has grown her department by over 340%!
“Social media is our opportunity as small business owners and entrepreneurs to actually engage with our prospective customers and our current customers. It's an opportunity to actually have a back-and-forth conversation.”
In this episode, you’ll learn:
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What are the benefits of being on social media and why is it essential to have a social media strategy?
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What are the biggest mistakes people make on social media and how can entrepreneurs leverage their presence to generate leads and achieve results?
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What are the best methods for engaging with customers on social media and how can entrepreneurs use the latest Instagram tools to optimize their content?
With experience launching over 40 social media campaigns, Hannah is an expert in helping small business owners and entrepreneurs use social media to scale their businesses, generate leads, and achieve results.
In my interview with Hannah, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers. Other mistakes include trying to be on too many platforms and not targeting the right customer avatar. Hannah's advice is to pick a few platforms where your target audience is, and be methodical in engaging with them. With the latest Instagram templates, it is easy to create professional looking content with just an iPhone, and taking shortcuts to save time can help small business owners who are wearing multiple hats.
You can find Hannah at Ugly Mug Marketing
https://www.uglymugmarketing.com/
https://www.instagram.com/uglymugmarketing/
You know that becoming a great speaker takes practice. But today’s guest, Sally Zimney, shares some unique tips that will help you start to master your speaking game right away. Sally shares her Moment-Meaning-Move method. She also discusses how to find your signature story.
In this episode, you will learn:
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Why speaking is so important for entrepreneurs to promote their businesses
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How to develop a signature story
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How to get over nerves and feel more powerful when speaking
In the intro, I give an example of one of my own “moments” within my entrepreneurial signature story. And I give some in-the-moment tips for being a better speaker.
Download Sally’s free resource at https://bemoved.com/ssf
Listen to Sally’s This Moved Me podcast https://bemoved.com/podcast/
Link to episode on website
Entrepreneurs often jump into business for themselves without really knowing what to expect. There are myths we may buy into, such as the myth of the overnight success.
Today’s guest, Elizabeth Presher, is the daughter of two entrepreneurs and owns her own agency. In this episode, she shares facts and dispels myths about entrepreneurship, including:
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The myth that successful entrepreneurs are only successful because they're talented, when in reality, grit and determination are often what sets them apart.
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The myth that starting a business is easy, when in reality, it takes a lot of hard work and dedication.
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The myth that overnight success is possible, when in reality, it takes a lot of time, effort, and perseverance to build a successful business.
Elizabeth and I also chat about how to burnout, money, and systems. Some key takeaways: Be patient, focus on your zone of genius, and be intentional.
Find Elizabeth at https://www.hitedigital.com
Link to episode on website
—
Want help starting your own podcast? Go here
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Mentioned in this episode:
1-on-1 Podcast Coaching
Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply.
Podcast coaching
How much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.
In this episode, we chat about:
- The power of video, LinkedIn, and Twitter
- How much things changed for online businesses during the pandemic
- Some steps for taking some control over your online presence and online reputation
Find Bant at qnary.com
Bant on LinkedIn https://www.linkedin.com/in/bantbreen/
Link to episode on website
—
Want help starting your own podcast? Go here
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Mentioned in this episode:
1-on-1 Podcast Coaching
Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply.
Podcast coaching
How much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.
In this episode, we chat about:
- The power of video, LinkedIn, and Twitter
- How much things changed for online businesses during the pandemic
- Some steps for taking some control over your online presence and online reputation
Find Bant at qnary.com
Bant on LinkedIn https://www.linkedin.com/in/bantbreen/
Link to episode on website
—
Want help starting your own podcast? Go here
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Mentioned in this episode:
1-on-1 Podcast Coaching
Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply.
Podcast coaching
Women make mistakes when it comes to investing. Find out what they are! In this episode you will learn: 1. The difference between day-trading and long-term investing. 2. The importance of having a financial advisor who is a good fit for you. 3. The importance of saving for retirement, even if you're not sure when you'll retire. "I think that it's like any profession that you have; you have good advisors and bad advisers. You have good doctors and you have bad doctors. And one of the main things is finding that person that you trust." Lisa Krall is the founder of Park Avenue Wealth Management. She has 19 years of experience guiding clients and their financial well being. She assists them in financial planning based on their phase of life so they can get the most from their investments. — Connect with Lisa: https://www.parkavewealth.com/ (https://www.parkavewealth.com/) https://www.linkedin.com/in/wealthadvisorlisakrall/ (https://www.linkedin.com/in/wealthadvisorlisakrall/) — Highlights: [00:01:00] - Lisa Krall is the founder of Park Avenue Wealth Management. Lisa has 19 years of experience guiding clients and their financial well being. Lisa is also the recipient of the 2021 Westmoreland County Athena Award. [00:01:53] - A lot of women are afraid to get actively involved in making investments because of negative media portrayals of the industry. Many people are reluctant to work with financial advisors because of bad information about them. Finding the right advisor is the most important factor in choosing a financial advisor. [00:04:18] - A lot of people don't know how to find the right financial advisor. Women often think they have to be good at everything. Having money set aside when you do work, even if your spouse is the primary breadwinner, adds to the self worth of the family. [00:10:25] - Some of the biggest mistakes women make in investing are being afraid to do it and not understanding the long-term goals. Women and self-employed people tend to put themselves last. They tend to put everybody else in front of them, whether the kids or a spouse. Women are typically the ones taking time away from work to be the caregiver. [00:14:22] - There is a difference between day-trading and long-term investing. Financial advisers are looking at the big picture and diversified investing. When you start a new job, get those retirement accounts set up right away. The longer you have to invest, the better returns you get on your money. There are plans designed for small-business owners that are inexpensive to run and that you can put away more than you could in other types of accounts. You can get the tax deferral, you can get a tax deduction as the employee and the employer, and you could do a small amount through the course of the year. [00:20:12] - As a woman, it's important to advocate for yourself in the workplace and compare your salary to other people in the area. Life insurance and estate planning are also important for women to consider when making decisions about their investments and life insurance policies. — Check out this episode https://www.angelakellysmith.com/podcast/how-women-can-make-better-investing-decisions-with-lisa-krall (on the website) Loved this episode? Please subscribe! — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)
Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. Not finding exactly what she needed in business-management software, Jenna and her co-founder had software developed just for their cleaning company. After it significantly improved the running of their company, they decided to share it with other business owners and eventually take it fully to market. In this episode, you’ll learn: How beta testing helped Jenna find StaffNet’s ideal customer, unique selling proposition, and niche How committing to their niche helped StaffNet increase sales How developing a relationship with email subscribers has led to great loyalty, more feedback, and a better product
Find Jenna at http://www.staffnet.ca (www.staffnet.ca) StaffNet on LinkedIn https://www.linkedin.com/company/staffnet/about/ (https://www.linkedin.com/company/staffnet/about/) https://www.angelakellysmith.com/podcast/how-beta-testing-can-improve-customer-experience-and-sales-with-jenna-zeng (Link to episode on website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)
Too many entrepreneurs—especially solo entrepreneurs—jump into their business without a business plan. Chris Lalomia shares his story of why it is so important to have a business plan when building your business, highlighting key points and lessons learned from his experience in various parts of business building. In this episode, you will learn: 1. The importance of having a business plan when building your business 2. The value of diversity in thought and perspective when it comes to coming up with better solutions 3. The importance of being able to adapt your business plan as your business grows and changes. Chris’ links: http://www.safaripodcast.com/ (www.safaripodcast.com) http://www.zoo2wild.com/ (www.zoo2wild.com) http://www.thetrustedtoolbox.com (www.thetrustedtoolbox.com) — https://www.angelakellysmith.com/podcast/the-importance-of-building-your-business-with-a-business-plan-with-chris-lalomia (Link to this episode on the website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)
Katerina Barron, a trauma-informed life coach who specializes in boundary setting and empowered communication, helps women remember how to trust their intuition and reset their nervous system so they can show up fully as themselves. "Intuition arises when we're grounded and we're not in a trauma response." In this episode, you will learn the following: 1. Trauma-informed work vs. mainstream coaching 2. The difference between fear and intuition 3. The importance of boundaries in relationships Find Katerina at https://www.instagram.com/katerinabarron/ (https://www.instagram.com/katerinabarron/) https://www.angelakellysmith.com/podcast/the-importance-of-listening-to-your-intuition-with-katerina-barron (Link to episode on website) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: 1-on-1 Podcast Coaching Want customized help to start your own podcast to boost your authority in your field, expand your audience, and get more clients? I work with a limited number of private clients every month. Go to angelakellysmith.com/apply to learn more and to apply. https://the-marketing-chat.captivate.fm/apply (Podcast coaching)
We go into business for ourselves in great part to control our time—to have the ultimate say in when and how much we work. And yet too often work ends up consuming us. We work more. We have less time with our families and friends. And we risk burning out. My guest today, Jason Wojo, reveals how he went from being an overstressed, overworked, and unfulfilled employee to a successful CEO and entrepreneur. In this episode you will learn: 1. The importance of defining success for yourself, rather than adopting someone else's definition, 2. the paradox of entrepreneurs working harder than ever to achieve the freedom they desire, and 3. Jason’s S.E.A.D. method for regaining your time that will allow you to work less while making more money. Find Jason at https://lifeonaire.com/ (https://lifeonaire.com) Join the Lifeonaire Facebook group https://www.facebook.com/groups/lifeonaire (https://www.facebook.com/groups/lifeonaire) https://www.angelakellysmith.com/podcast/how-to-work-less-and-make-more-with-jason-wojo (Link to episode) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
We go into business for ourselves in great part to control our time—to have the ultimate say in when and how much we work. And yet too often work ends up consuming us. We work more. We have less time with our families and friends. And we risk burning out. My guest today, Jason Wojo, reveals how he went from being an overstressed, overworked, and unfulfilled employee to a successful CEO and entrepreneur. In this episode you will learn: 1. The importance of defining success for yourself, rather than adopting someone else's definition, 2. the paradox of entrepreneurs working harder than ever to achieve the freedom they desire, and 3. Jason’s S.E.A.D. method for regaining your time that will allow you to work less while making more money. Find Jason at https://lifeonaire.com/ (https://lifeonaire.com) Join the Lifeonaire Facebook group https://www.facebook.com/groups/lifeonaire (https://www.facebook.com/groups/lifeonaire) https://www.angelakellysmith.com/podcast/how-to-work-less-and-make-more-with-jason-wojo (Link to episode) — Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Elayna Fernandez, a Latina storyteller and popular blogger, uses her own pain to empower other moms worldwide to transform their trauma and emotional pain into peace, power, and positive growth. In this episode, you will learn: 1. Elayna Fernandez's journey from a difficult childhood to becoming a successful entrepreneur and speaker 2. The importance of mindset in achieving success 3. The transformational power of storytelling. Find Elayna at https://thepositivemom.com (https://thepositivemom.com) The Positive Mom Facebook Community https://community.thepositivemom.com (https://community.thepositivemom.com) https://www.angelakellysmith.com/podcast/how-to-become-an-impactful-influential-and-magnetic-speaker-with-elayna-fernandez (Link to this episode on website) Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Elayna Fernandez, a Latina storyteller and popular blogger, uses her own pain to empower other moms worldwide to transform their trauma and emotional pain into peace, power, and positive growth. In this episode, you will learn: 1. Elayna Fernandez's journey from a difficult childhood to becoming a successful entrepreneur and speaker 2. The importance of mindset in achieving success 3. The transformational power of storytelling. Find Elayna at https://thepositivemom.com (https://thepositivemom.com) The Positive Mom Facebook Community https://community.thepositivemom.com (https://community.thepositivemom.com) https://www.angelakellysmith.com/podcast/how-to-become-an-impactful-influential-and-magnetic-speaker-with-elayna-fernandez (Link to this episode on website) Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
When working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans. Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind your branding efforts Here's a breakdown of what is covered: [00:01:29] - Gabriela’s background of moving to the United States. [00:05:34] - Selling in Miami vs Venezuela. [00:09:47] - The importance of branding. [00:12:52] - The first thing to do before diving into a logo. [00:14:03] - Working with Hispanic and Latin American clients. [00:23:52] - Mistakes companies make when working with different cultures. [00:28:39] - Outsourcing in Latin America. [00:31:08] - Have entrepreneurs on your team. Find Gabriela at https://www.scalto.com/ (https://www.scalto.com/) Simon Sinek “https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why)” https://www.angelakellysmith.com/podcast/bridging-the-gap-between-american-and-hispanic-entrepreneurs-with-gabriela-pulido (Link to episode on website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
When working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans. Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind your branding efforts Here's a breakdown of what is covered: [00:01:29] - Gabriela’s background of moving to the United States. [00:05:34] - Selling in Miami vs Venezuela. [00:09:47] - The importance of branding. [00:12:52] - The first thing to do before diving into a logo. [00:14:03] - Working with Hispanic and Latin American clients. [00:23:52] - Mistakes companies make when working with different cultures. [00:28:39] - Outsourcing in Latin America. [00:31:08] - Have entrepreneurs on your team. Find Gabriela at https://www.scalto.com/ (https://www.scalto.com/) Simon Sinek “https://www.youtube.com/watch?v=u4ZoJKF_VuA (Start With Why)” https://www.angelakellysmith.com/podcast/bridging-the-gap-between-american-and-hispanic-entrepreneurs-with-gabriela-pulido (Link to episode on website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords. Here’s a breakdown of what is covered: [00:01:23] - Andrew’s background [00:04:39] - Boosting Zihmer Law Firm’s rank on Google [00:08:13] - Creating a customer avatar [00:09:47] - The importance of collecting data and looking at analytics [00:14:11] - The difference between paid growth and organic growth strategies [00:16:49] - Changes in customer behavior [00:19:11] - Designing funnels [00:20:05] - Using PPC to get on top of Google [00:30:00] - Competing against domain authorities [00:34:31] - Strategic use of keywords [00:35:45] - Last few tips [00:40:41] - How to get in touch with Andrew Find Andrew on Instagram https://www.instagram.com/andrew_zihmer/ (https://www.instagram.com/andrew_zihmer/) https://www.angelakellysmith.com/podcast/how-to-get-on-top-of-google-with-ppc-with-andrew-zihmer (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords. Here’s a breakdown of what is covered: [00:01:23] - Andrew’s background [00:04:39] - Boosting Zihmer Law Firm’s rank on Google [00:08:13] - Creating a customer avatar [00:09:47] - The importance of collecting data and looking at analytics [00:14:11] - The difference between paid growth and organic growth strategies [00:16:49] - Changes in customer behavior [00:19:11] - Designing funnels [00:20:05] - Using PPC to get on top of Google [00:30:00] - Competing against domain authorities [00:34:31] - Strategic use of keywords [00:35:45] - Last few tips [00:40:41] - How to get in touch with Andrew Find Andrew on Instagram https://www.instagram.com/andrew_zihmer/ (https://www.instagram.com/andrew_zihmer/) https://www.angelakellysmith.com/podcast/how-to-get-on-top-of-google-with-ppc-with-andrew-zihmer (Link to this episode) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Do you want to be a successful entrepreneur? You've probably been told that you need to work hard, be persistent, and never give up. But what if you're doing all of those things and you're still not seeing the results you want? If you're feeling stuck, in this episode you will learn: 1. Mindset tips for leaders, 2. what it really means to be "all in," 3. how to deal with imposter syndrome. Here's a breakdown of what is covered: [00:00:08] - Introduction and welcome. [00:03:07] - Vikram's entrepreneur journey. [00:11:35] - Being all in. [00:43:20] - Strategies to deal with imposter syndrome. — Find Vikram at https://coach.vikramdeol.com/ (https://coach.vikramdeol.com/) Find Vikram on Instagram https://www.instagram.com/coachvikramdeol/ (https://www.instagram.com/coachvikramdeol/) https://www.angelakellysmith.com/podcast/what-if-hard-work-isnt-enough-mastering-your-mindset-with-vikram-deol (Link to this episode on the website) Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Do you want to be a successful entrepreneur? You've probably been told that you need to work hard, be persistent, and never give up. But what if you're doing all of those things and you're still not seeing the results you want? If you're feeling stuck, in this episode you will learn: 1. Mindset tips for leaders, 2. what it really means to be "all in," 3. how to deal with imposter syndrome. Here's a breakdown of what is covered: [00:00:08] - Introduction and welcome. [00:03:07] - Vikram's entrepreneur journey. [00:11:35] - Being all in. [00:43:20] - Strategies to deal with imposter syndrome. — Find Vikram at https://coach.vikramdeol.com/ (https://coach.vikramdeol.com/) Find Vikram on Instagram https://www.instagram.com/coachvikramdeol/ (https://www.instagram.com/coachvikramdeol/) https://www.angelakellysmith.com/podcast/what-if-hard-work-isnt-enough-mastering-your-mindset-with-vikram-deol (Link to this episode on the website) Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
If you want Google to find your website, establish yourself as an authority, and educate your audience, start blogging. In this episode you will learn: 1. Blogging is an important tool for SEO and for establishing yourself as an authority in your field. 2. You can use blogging to educate your audience about your products or services. 3. Blogging can help you sell more products or services by making it easier to communicate with potential customers. Here's a breakdown of what we covered: [00:00:05] - Create fresh content on your website every week. [00:03:08] - Let's meet Alison Ver Halen.
[00:04:08] - Blogging vs video vs podcasting.
[00:07:43] - Advantages of blogging.
[00:14:12] - Establishing yourself as an authority in your field.
[00:16:47] - Educate your audience.
[00:20:37] - Creating your own Squarespace website.
[00:22:57] - How often to blog.
[00:27:12] - Topics to blog about.
[00:33:02] - What didn't we talk about.
[00:36:01] - Length and subsections.
[00:38:28] - What does Alison do for her clients. — Find Alison at https://avwritingservices.com (https://avwritingservices.com)
Buy https://www.amazon.com/Content-Marketing-Made-Alison-Halen/dp/B09YH6LX2P/ref=sr_1_1?crid=1U0A1W2XTRJM5&keywords=Alison+ver+halen&qid=1663527018&sprefix=alison+ver+halen,aps,57&sr=8-1 (Content Marketing Made Easy) on Amazon
https://www.angelakellysmith.com/podcast/why-you-should-have-a-blog-including-tips-on-what-to-blog-about-with-alison-ver-halen (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Thinking about writing a book? (Yes, you can do it!) Got a book that you’re fixin’ to launch? You have to got to get these tips from author and book coach Nicky Blewitt. Nicky’s coaching helped me get The Podcast Launch Playbook to Amazon bestseller status—#1 in two categories and #3 in another. Highlights: Why Nicky is a huge advocate of self-publishing Why keywords are essential to getting your book found How the categories you pick on Amazon have an effect on bestseller status What tools you can use to help you launch your book
— Find Nicky at https://www.thebookmarketer.pro (https://www.thebookmarketer.pro) Buy https://www.amazon.com/How-Reach-Influencers-Self-Published-Marketing-ebook/dp/B0B53WDY8L/ref=sr_1_1?crid=2ERLW3O1HZH36&keywords=How+to+Find+Influencers+for+Your+Self-Published+Book&qid=1663291124&sprefix=how+to+find+influencers+for+your+self-published+book,aps,76&sr=8-1 (How to Reach Influencers: To Promote Your Self-Published Book )on Amazon Buy https://www.amazon.com/Self-Publishing-Guru-Marketing-Resources-Authors-ebook/dp/B09KYGV56C/ref=sr_1_4?crid=NMKK4Q946YI4&keywords=book+marketer+guru&qid=1663291073&sprefix=book+marketer+guru,aps,36&sr=8-4 (The Self-Publishing Guru) on Amazon https://www.angelakellysmith.com/podcast/the-secrets-of-self-publishing-with-nicky-blewitt (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
When it comes to marketing your product or service, it’s essential to understand the behavior of your ideal customer or client. And that’s getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it’s harder to guess at our customers’ and clients’ behavior today because they’ve become so difficult to categorize in a neat little box. Gone are the days of labeling someone as a Yuppie or soccer mom and knowing exactly what that means. We have dig deeper to understand our customers and clients. We have to listen harder and ask more questions. And we have to accept their ownership over our brands. No longer can we dictate that our brand means this or that. As Michael notes, the lines have blurred between producer and consumer. Highlights: We are selling meaning, not functionality People buy brands because they reflect part of our identity We’ve moved away from a broad-casting society to a narrow-casting society It’s harder to define market segments today
— Michael has a fabulous course called ENGAGE! that provides a comprehensive dive into consumer behavior and B2B marketing management. https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_t8gzcrhu (Click here) (affiliate link) and use one of these codes to save $100 off the price of the course. AKS for $100 off if using the single payment plan, or 3PPAKS for $100 off of the first payment of the three-payment plan — Find Michael at https://www.michaelsolomon.com (https://www.michaelsolomon.com) https://www.angelakellysmith.com/podcast/understanding-changes-in-consumer-behavior-with-michael-solomon (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
When it comes to marketing your product or service, it’s essential to understand the behavior of your ideal customer or client. And that’s getting harder to do, according to professor of marketing and industry consultant Michael Solomon. Author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization, Michael discusses how it’s harder to guess at our customers’ and clients’ behavior today because they’ve become so difficult to categorize in a neat little box. Gone are the days of labeling someone as a Yuppie or soccer mom and knowing exactly what that means. We have dig deeper to understand our customers and clients. We have to listen harder and ask more questions. And we have to accept their ownership over our brands. No longer can we dictate that our brand means this or that. As Michael notes, the lines have blurred between producer and consumer. Highlights: We are selling meaning, not functionality People buy brands because they reflect part of our identity We’ve moved away from a broad-casting society to a narrow-casting society It’s harder to define market segments today
— Michael has a fabulous course called ENGAGE! that provides a comprehensive dive into consumer behavior and B2B marketing management. https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_t8gzcrhu (Click here) (affiliate link) and use one of these codes to save $100 off the price of the course. AKS for $100 off if using the single payment plan, or 3PPAKS for $100 off of the first payment of the three-payment plan — Find Michael at https://www.michaelsolomon.com (https://www.michaelsolomon.com) https://www.angelakellysmith.com/podcast/understanding-changes-in-consumer-behavior-with-michael-solomon (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Being a podcast guest is a great way to boost your authority, reach a new audience, and connect with other experts and influencers. In this episode, I share tips on how to find the best podcasts to be on, how to reach out to hosts, and how to be a great guest. Highlights: What to put on your speaker page so hosts can vet you quicker How to reach out to hosts to make it easier for them to say yes What to give the host so you come across great in the interview What to and not to say in the interview Where to find podcasts to reach out to
https://www.angelakellysmith.com/podcast/how-to-boost-your-authority-as-a-podcast-guest (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Social media isn’t just a post-it-and-forget-it thing. The key to building relationships, making sales, retaining customers, and boosting reputation is engaging with your audience. In today’s episode, I’m chatting with Hailey Clark about how to engage your audience on social media. In particular, we talk about TikTok, finding your brand voice, using a content calendar, and creating a social-media strategy. Find Hailey at https://www.haileymclark.com (https://www.haileymclark.com) Find her on TikTok at https://www.tiktok.com/@thisoldhagmarketer (@thisoldhagmarketer) https://www.angelakellysmith.com/podcast/how-to-use-social-media-to-engage-your-audience-with-hailey-clark (Link to this episode on the website) Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
It probably seems counterintuitive. But my guest Donnie Boivin explains in this interview that looking for referrals leads to a one-time transaction. The solution? Look for introductions. Donnie and I discuss how looking for introductions helps you build better relationships which can lead to, yes, more referrals. But it’s the relationship that comes first. And that doesn’t happen by going straight for the referral. A few highlights from our discussion: How Donnie went from literally nearly losing his farm to creating the multi-million dollar Success Champion family of companies Why Donnie was so resistant to teaching other people how to network What made Donnie decide to start Success Champion Networking, which completely transformed how networking is done
Be sure to buy Donnie’s book: https://www.amazon.com/cked-Focused-Taking-Business-Ultimate-ebook/dp/B0B3NC7TSX/ref=sr_1_1?crid=ER7EJP9OU3H7&keywords=f+cked+to+focused+donnie+boivin&qid=1662308900&sprefix=fcke%2Caps%2C63&sr=8-1 (“Fcked to Focused: Taking Your Business From Growth Mode To Ultimate Scale” on Amazon) Buy 10 of Donnie’s book and email him the receipt at donnie@donnieboivin.com to get a 1-hour session with him (oh, my lord, do this!) Text SUCCESS to 817-318-6030 to get links to all of Donnie’s goodies Listen to the https://donnieboivin.com/growth-mode/ (Growth Mode Podcast) Attend the https://www.badassbusinesssummit.com?orid=4234&opid=19 (Badass Business Summit) in Fort Worth, TX Sep 22 - 24, 2022 Link to Donnie’s website https://donnieboivin.com/ (https://donnieboivin.com) https://www.angelakellysmith.com/podcast/stop-looking-for-referrals-with-donnie-boivin (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
It probably seems counterintuitive. But my guest Donnie Boivin explains in this interview that looking for referrals leads to a one-time transaction. The solution? Look for introductions. Donnie and I discuss how looking for introductions helps you build better relationships which can lead to, yes, more referrals. But it’s the relationship that comes first. And that doesn’t happen by going straight for the referral. A few highlights from our discussion: How Donnie went from literally nearly losing his farm to creating the multi-million dollar Success Champion family of companies Why Donnie was so resistant to teaching other people how to network What made Donnie decide to start Success Champion Networking, which completely transformed how networking is done
Be sure to buy Donnie’s book: https://www.amazon.com/cked-Focused-Taking-Business-Ultimate-ebook/dp/B0B3NC7TSX/ref=sr_1_1?crid=ER7EJP9OU3H7&keywords=f+cked+to+focused+donnie+boivin&qid=1662308900&sprefix=fcke%2Caps%2C63&sr=8-1 (“Fcked to Focused: Taking Your Business From Growth Mode To Ultimate Scale” on Amazon) Buy 10 of Donnie’s book and email him the receipt at donnie@donnieboivin.com to get a 1-hour session with him (oh, my lord, do this!) Text SUCCESS to 817-318-6030 to get links to all of Donnie’s goodies Listen to the https://donnieboivin.com/growth-mode/ (Growth Mode Podcast) Attend the https://www.badassbusinesssummit.com?orid=4234&opid=19 (Badass Business Summit) in Fort Worth, TX Sep 22 - 24, 2022 Link to Donnie’s website https://donnieboivin.com/ (https://donnieboivin.com) https://www.angelakellysmith.com/podcast/stop-looking-for-referrals-with-donnie-boivin (Link to this episode on the website) — Want to chat about starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? https://the-marketing-chat.captivate.fm/podcasting (Go here) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
I know you’ve heard it before—especially from me! When you design your website, write your blog posts, record your podcast, or create social media posts, you’ve got to let your unique brand personality come through. But you may be wondering what “brand personality” really means and how you find yours. Well, my guest today—Kelly Wittman—answers all your questions about brand personality and give you tips on how to find yours! Kelly Wittman is a brand strategist and designer who owns Witt and Company, a brand-strategy and design studio based just north of Minneapolis, Minnesota. Kelly and her team have helped more than 100 purpose-driven businesses craft consistent and cohesive brands using a strategy-first approach and the principles of Seasonal Brand Theory and Color Psychology. Some highlights from the episode: Should you create your brand first or market first? How your brand is an evolving entity and is not set in stone The advantages solo entrepreneurs have of being nimble with their brands The importance of being uniquely you in your brand personality and voice Why it’s essential to put feeling into your brand How façades can repel your ideal client
— Find Kelly Wittman at https://wittandcompany.com/ (https://wittandcompany.com) Kelly Wittman on LinkedIn https://www.linkedin.com/in/kellymwittman/ (https://www.linkedin.com/in/kellymwittman/) https://www.angelakellysmith.com/podcast/kelly-wittman-how-to-find-your-brand-personality (Link to this episode) — Want to chat about website design, marketing, or starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? Check out https://the-marketing-chat.captivate.fm/podcasting (https://the-marketing-chat.captivate.fm/podcasting) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Are you still trying to figure out the best way to use LinkedIn? LinkedIn is designed for you to succeed. You just need a strategy to get there. Scott Aaron, author of The LinkedIn Book for Sales and Marketing and the host of the Networking and Marketing Made Simple podcast, is sharing his best tips to help you get more referrals and make more sales by using LinkedIn. Scott and I discuss the key differences between Facebook, Instagram, and LinkedIn and how you shouldn’t be sharing the same things or the same way on each platform. Scott describes the biggest mistakes people make on LinkedIn. And he shares tips that will help you use LinkedIn more strategically so that you stop wasting your time and start making more sales. — Be sure to https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842 (check out Scott's fabulous podcast). Find Scott at https://scottaaron.net (https://scottaaron.net) Follow Scott on LinkedIn https://www.linkedin.com/in/scottaaroncoach/ (https://www.linkedin.com/in/scottaaroncoach/) https://www.angelakellysmith.com/podcast/linkedin-networking-and-marketing-strategies-with-scott-aaron (Link to this episode) — Want to chat about website design, marketing, or starting your own podcast? https://the-marketing-chat.captivate.fm/schedule (Schedule a time here). Want help starting your own podcast? Check out https://the-marketing-chat.captivate.fm/podcasting (https://the-marketing-chat.captivate.fm/podcasting) Find Kelly https://the-marketing-chat.captivate.fm/home (here) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: The Podcast Launch Playbook -- If you’ve been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch!
Buy here: https://the-marketing-chat.captivate.fm/plp
Why is selling so scary? Really, it comes down to fear of rejection. We tend to believe that if someone says “no” to our service what they really mean is that they don’t like us. But in this discussion with Chrystal Robinson of Kolor Addikt, we talk about how we need to approach sales with a different mindset—and a specific strategy, one that helps our pre-sold would-be clients say “yes.” Chryssy and I discuss what steps you need to take before, during, and after your sales calls to dramatically improve your success rate in sales. We talk about the psychology of sales. And we discuss the importance of staying in touch before the sales call and following up after the sales call. In the preview to the interview, I share how I used to do sales calls, why that format sucks, and how you can do it better. By the end of this episode, you’ll have a strategy for sales calls and follow-up that will significantly increase your success rate. — Find Chryssy at https://koloraddikt.com (https://koloraddikt.com) Find Chryssy on Instagram https://instagram.com/koloraddikt (https://instagram.com/koloraddikt) https://www.angelakellysmith.com/podcast/the-only-sales-strategy-youll-ever-need-with-chrystal-robinson (Link to this episode) — Want to chat about website design, marketing, or starting your own podcast? https://angelakellysmith.hbportal.co/schedule/62f651e260814a3957df1205 (Schedule a time here). Want help starting your own podcast? Check out http://angelakellysmith.com/podcasting (angelakellysmith.com/podcasting) Find Kelly at http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: Join the Badass Business Summit September 22-24, 2022 | Fort Worth, TX Are You Ready Build to Business Freedom? Register Now! https://www.badassbusinesssummit.com?orid=4234&opid=19
What’s love got to do with branding? More than you may realize! Today I’m interviewing Dr. Aaron Ahuvia, author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, and the leading expert on brand love. We discuss whether it’s possible for us to love—really love—things. Dr. Ahuvia walks us through the evolution of love and how loving things can actually make sense. We talk about the main reasons people fall in love with brands. And we discuss some practical applications of brand love for smaller brands. I cannot recommend Dr. Ahuvia’s book enough. The link to buy it on Amazon is below. We discuss a figure from the book partway through the interview. You can find the video on this https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (episode’s page on my website here). — Find Dr. Ahuvia at http://thethingswelove.com (thethingswelove.com) Buy The Things We Love on https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M/ref=sr_1_1?crid=24786VCBI6EZ0&keywords=the+things+we+love+ahuvia&qid=1661227560&sprefix=,aps,63&sr=8-1 (Amazon) https://www.angelakellysmith.com/podcast/brand-love-what-it-is-and-how-to-use-it-with-dr-aaron-ahuvia (Link to this episode) — Want to chat about website design, marketing, or starting your own podcast? https://angelakellysmith.hbportal.co/schedule/62f651e260814a3957df1205 (Schedule a time here). Want help starting your own podcast? Check out http://angelakellysmith.com/podcasting (angelakellysmith.com/podcasting) Find Kelly at http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: Join the Badass Business Summit September 22-24, 2022 | Fort Worth, TX Are You Ready Build to Business Freedom? Register Now! https://www.badassbusinesssummit.com?orid=4234&opid=19
What would you do if someone started badmouthing you on social media? How would you respond if someone set off a firestorm about you in a Facebook group? Would you be prepared? As a solo entrepreneur or small-business owner, you’ve probably never considered a crisis communication plan. I mean, what could possibly happen that would make you need one? It’s not as if you’re United Airlines having to respond to a customer getting beaten up on a flight! But there are issues that can pop up that we have to respond to. And it’s so much easier to respond when we’ve prepared ahead of time. There are three things you need to accomplish in your crisis messaging: You must take responsibility. You must show that you care about the people involved. And you must demonstrate that you are taking action to fix the problem. Listen in as I discuss the 6 things that go into a crisis communication and give concrete examples of why you need one. https://www.angelakellysmith.com/podcast/why-you-need-a-crisis-communication-plan (Link to this episode) — Want to chat about website design, marketing, or starting your own podcast? https://angelakellysmith.hbportal.co/schedule/62f651e260814a3957df1205 (Schedule a time here). Want help starting your own podcast? Check out http://angelakellysmith.com/podcasting (angelakellysmith.com/podcasting) Find Kelly at http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: Join the Badass Business Summit September 22-24, 2022 | Fort Worth, TX Are You Ready Build to Business Freedom? Register Now! https://www.badassbusinesssummit.com?orid=4234&opid=19
Are you struggling to scale your business to 6 figures? And are you trying to do it with kids in tow? Then I’ve got an awesome guest for you today! I’m interviewing Stephanie Blake of the Blake Collective on Embracing Your Inner CEO so you can build the confidence you need to build the business—and the life—of your dreams. We discuss the challenges of running a business while raising small kids, how being the CEO of your business requires outsourcing, and the discomfort that comes with managing people and delegating tasks. We also chat about how cookie-cutter strategies don’t work, doing work that feels exciting to you, customizing solutions for clients, and getting okay with working less. Yes, you can work less! Find Steph at https://theblakecollective.com (https://theblakecollective.com) Find Steph on Instagram https://www.instagram.com/theblakecollective/ (https://www.instagram.com/theblakecollective/) https://www.angelakellysmith.com/podcast/stephanie-blake-embracing-your-inner-ceo (Link to this episode) — Want help starting your own podcast? Check out http://angelakellysmith.com/podcasting (angelakellysmith.com/podcasting) Find Kelly at http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Music by Gvidon Mentioned in this episode: Join the Badass Business Summit September 22-24, 2022 | Fort Worth, TX Are You Ready Build to Business Freedom? Register Now! https://www.badassbusinesssummit.com?orid=4234&opid=19
Many people think of traditional sales as being pushy. But today’s guest, John Abbott, shares how you don’t have to be pushy in sales and how you can create massive profits by building giving into the core of your business. We discuss the gift of sharing your unique voice with the world, how we learn by failing, and how spiritual awakening can transform your business. John shares how giving away a seat in his once flailing program resulted in his program selling out. We discuss the law of reciprocation and how we can make giving a normal, regular part of business—as opposed to making it a once-a-year thing. And John shares tips for accommodating clients who are ready to learn what you’re teaching but for whom the money is a real stretch. John shows us how to help people who are ready to commit and would benefit from a place of giving. Find John at https://inspiral.in (https://inspiral.in) and https://inspiral.agency (https://inspiral.agency) https://www.angelakellysmith.com/podcast/john-abbott-how-to-grow-profits-by-building-giving-into-your-business (Link to this episode) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at hello@angelakellysmith.com Save 50% with http://share.honeybook.com/angelakellysmith (Honeybook) Music by Gvidon Mentioned in this episode: Join the Badass Business Summit September 22-24, 2022 | Fort Worth, TX Are You Ready Build to Business Freedom? Register Now! https://www.badassbusinesssummit.com?orid=4234&opid=19
I have such a treat for you today! I’m chatting with singer/songwriter and long-time activist Elaine Romanelli about easy ways to make activism a part of your everyday life. No, you don’t have to march on Washington, if that’s not your thing! Elaine explains how activism is like a pedicure. You can get by and just cut your nails, or you can go for the full spa treatment and totally nourish yourself. Take a listen to find out what she means!
As an entrepreneur herself, Elaine talks about how important it is to outsource as much as you can in both your business and your daily life. She discusses self-care and “other-care”—not where we’re taking care of others, but rather where we have other people take care of us. Imagine that!
We discuss how exhausted everyone is from the constant barrage of bad news, where this thing doesn’t get reported because it’s not as “bad” as that thing. And we chat about developing a system of replenishment, in contrast to the usual escapism that ends up depleting us even more.
Elaine wants organizations, politicians, and us to stop thinking of activism as an emergency situation because it’s something we have to be in for the long haul. Thus the focus of this episode: Finding easy ways to build activism into your daily life… in a way that fills you up rather than dragging you down.
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Links mentioned in the episode:
Find Elaine at http://www.elaineromanelli.com
Contact Elaine at elaine@elaineromanelli.com
Postcards to Voters — https://postcardstovoters.org
Swing Left — https://swingleft.org
We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Do you spend more time acquiring customers than keeping the ones you’ve got? Do you know the value of the clients you have vs the would-be clients you’re trying to get?
Today I’m interviewing Phil Coley on customer retention, why it’s so important, and some tips to keeping more of the customers you already have. We also chat about some of the differences between sales and marketing and how your products and services sell themselves when your marketing is on point.
Phil Coley is a British entrepreneur dividing his time between his home in France and business interests in the UK. Phil has a background in sales and marketing for over 30 years, from starting selling advertising for a regional newspaper to consultancy positions with some of the UK`s leading contact centers.
Phil actually became a very young entrepreneur at the age of 12, creating a local free ads flyer in his local village and selling advertising space. The flyer had to be put together with sticky letters and photocopied – no digital publishing in those days!
Over the years Phil has set up and sold businesses, experienced highs and lows—even losing it all. Today Phil works closely with his business partner, Mark Pearce, building successful businesses and working with other business owners to scale up growth and ultimately create successful businesses.
Find Phil at phil-coley.com
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Have you hired a virtual assistant yet? Are you wondering what a VA can take off your plate? Today I’m interviewing Danielle Cuomo of Virtual Assist USA about tasks you should and should not outsource to a VA.
Danielle shares specific items a VA can take off your to-do list and what you absolutely need to do yourself. She also discusses how to know when your business is ready to hire a VA—something so many entrepreneurs struggle with!
Find Danielle at https://virtualassistusa.com/
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Have you been told that you need a signature offer, and you’re struggling to figure out what that could be? My guest today is here to help! I’m chatting with Andrew Wallis about building a signature offer, and he’s got some great tips for you.
Andrew is a heart-fueled Business Mentor, Marketing Coach, and Mindset Coach, empowering fitness business owners to make an impact doing what they love! He specializes in proven, long-term effective marketing, sales, and management techniques that get real traction, resulting in highly-qualified leads and a sound foundation for growth.
Andrew shares clear, concrete steps to creating your signature offer and shares a link (below) where you can download his free Build Your Signature Offer Blueprint. Check it out!
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Download Andrew’s Build Your Signature Offer Blueprint https://www.andrewwallis.me/signature-offer/
Andrew on Instagram https://www.instagram.com/andrewwallishq/
Andrew on the web https://andrewwallis.me/
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Are you wasting time on social media and not getting the results you want? In this episode, I’m interviewing chocolatier-turned-digital-marketer Nicole Porter on easy social media strategies to increase your business.
Nicole discusses how she became a chocolatier, why she left her business, and how she became a digital marketer helping other small businesses with their social media marketing.
She shares 3 simple strategies that will help you stop wasting your time and start getting better results on social media. And her tips really are simple—but so powerful! You can start implementing them right away!
If you want to work with Nicole in a combo DFY/DIY way, join her Social Circle Membership. Details here:
What if you could get your social media done each month in half the time? With The Social Circle, there’s no need for spending hours on your social media and wondering what to post, You will get “ready to use” social media posts (graphics and captions!) each month, plus support and community, starting now!
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Nicole’s Social Circle Membership
Monomoy Social Media
Nicole on social media: Facebook | Instagram | LinkedIn
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Do you have a system in place to care for your customers or clients—starting from the moment they contact you about working with you? It’s so important that your customers know that you care about them so that they remain customers and refer other customers to you. Let’s learn some strategies! Today I’m interviewing Founder & CEO of Equilibria, Inc., Alicia Butler Pierre on creating a best-in-class customer service experience.
At one point, we discuss how customer acquisition costs more than customer retention. I got the stats wrong. I was under. So, here are the correct ones. It can cost 5 times more to acquire a new customer than to keep a customer. And 92 percent of people are more likely to buy when they are referred to a product or service by a trusted source. (I say in the podcast that it’s 70 to 80 percent.) Ideally, you’ll spend time doing both customer acquisition and retention, of course. But the point here is that you’ve got to create an excellent customer-service experience so that customers stick with you. This will both save you money and make you more money in the long run.
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Links mentioned in the episode:
Find Alicia at eqbsystems.com
Alicia on Instagram @alicia_b_pierre
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Today I’m sharing my absolute favorite pieces of software that are essential to running my business. I discuss my recommendations for back office, website, digital course platform, email service provider, podcast hosting provider, video and audio editing, and visual design.
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Links mentioned in the episode (some are affiliate links):
Adobe
Buzzsprout (You get a $20 Amazon gift card if you register through this link)
ConvertKit (Get 30% off)
Honeybook (Get 50% off your first year)
Podia
Squarespace (Get 20% off an annual subscription)
"How Do I Get People to Sign up for My Lead Magnet”
“How I Started a Digital Course and Community”
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
I’ve got a treat for you today! I’m interviewing Joe Templin, author of Everyday Excellence, about the top mistakes he’s made in business. Now, just hold on! This isn’t your ordinary “things I wish I’d know”-type of interview. Oh, no! We talk movies, Swiss Army knives, books, and some awesome quotes. Plus, we laugh a ton. And so should you! So, listen in, then go check out Joe’s book.
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Links mentioned in the episode:
Find Joe at Everyday Excellence
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Thinking about creating a digital course or community site? It can be overwhelming! In this episode, I break the process down into the exact steps I took when creating the Women Podcasters Academy—my program that contains a digital course, online community, and weekly live sessions.
When I created my first digital course in 2014, I built a membership site from scratch on my own website after I was dissatisfied with other digital course platforms. This time, I tested out three platforms and picked one that I loved. Did not want to build my own again!
If you’re getting ready to start a digital course or community site, this episode will give you the detailed steps you need to make it happen much more easily than struggling to figure it out all on your own.
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Links mentioned in the episode:
“Digital Course Creation with Amanda Kramer”
“Pro Tips for Creating a New Website”
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Maintaining a balanced calendar can be really tough for introverts since we need so much downtime to reenergize. In this episode, I share my personal tips for creating lots of creative time in your calendar, limiting meetings (while still allotting ample time for them), and working in batches to maximize efficiency. This episode is also beneficial to extroverts who are looking for tips to increase creativity and a spark to get into flow.
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Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
When you start to design a new website, there are several things you can do ahead of time to make the process go smoother and faster—whether you DIY it or hire a professional designer. Jumping in without preparing these items first will lead to frustration and a waste of time. For example, what do you do when your text is too long for the placeholder text in a template? And what about when your images are the wrong dimensions for the placeholder images?
In this episode, I walk you through everything you’ll need to prepare in advance to make the website design and building process so much easier—for you or for your designer. There’s even a downloadable Essential Checklist for Creating a New Website. Go through these steps now so that you can really focus on your design and build later!
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Link to this episode
Essential Checklist for Creating a New Website
“How Do I Get People to Sign Up for My Lead Magnet”
“How to Create a Brand Identity”
“How to Create a Color Palette for Your Brand”
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In today’s episode, I’m chatting with 2-time TEDx speaker, podcast host, and certified career coach Nikki Innocent on imposter syndrome and success that’s not designed for you—that is, success that was created to fit one mold and likely doesn’t fit you you.
We also discuss what it means to be “other” or feel like you’re “in between.” Nikki tells us how her mission is to share stories of (mostly) women are in the in-between so they can be fully themselves and inspire other people to live truly authentically.
We talk about the importance of diversity, equity, and inclusion at all levels and how imposter syndrome is not a problem for individuals to fix within themselves, but rather a systemic issue to be approached from a grander scale. For more information on that, listen to my podcast called “The Systemic Problem of Imposter Syndrome and Tips for Freelancers.”
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Link to this episode
Find Nikki at https://www.nikkiinnocent.com
Sign up for coaching with Nikki here https://community.nikkiinnocent.com/landing/plans/172815
“The Systemic Problem of Imposter Syndrome and Tips for Freelancers”
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
With the Supreme Court overturning nearly 50 years of abortion rights last week, I just couldn’t carry on with business as usual on today’s podcast. So, I’m joined in this episode by three awesome women to discuss how to turn our rage at this situation into positive action.
Chanae Jackson, Brooke Kehr, and Gwen Thompson share their reactions to the SCOTUS ruling, their fears about what’s coming in the future, and what they’re doing to help reverse this downward spiral. They all give powerful suggestions.
Chanae is a professional activist who gives us a clear look into how the local power system looks, as well as racial disparities and white women’s role in systemic racism. She’s the author of Yeah, I Said It, I Don’t Give a D.A.M.N.
Please consider donating to the National Network of Abortion Funds and to the Florida Forward Coalition, where Chenae works.
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Link to this episode
National Network of Abortion Funds https://abortionfunds.org
Chanae Jackson https://www.chanaejackson.com
Florida Forward Coalition https://linktr.ee/floridaforward
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In this episode of the Marketing Chat Podcast, I’m interviewing Susan and Cort, my buddies from the Geek Girl Soup Podcast. We chat about what we get out of podcasting, the practicalities of podcasting, creating a content calendar (we’ve got one for a full year at GGS!), and some of our favorites movies and TV shows—pretty much all-things-HBO: The Leftovers, Mare of Easttown, and Oz, to name a few.
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Link to this episode
Listen to Geek Girl Soup
Download your own content calendar (or save to your own Google Drive)
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In this episode of the Marketing Chat Podcast, I discuss the benefits of blogging and how blogs are an essential part of the decision-making process for consumers, how they help you get found organically on Google, and how they encourage people to share your website on social media.
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LINK TO THIS EPISODE
“Do I Need a Blog” — with transcript
BLOGS:
“Best Practices for Blogs and Podcasts”
“How to Create a Blog Template in Squarespace”
“How to Start a Blog in Squarespace 7.1”
“Ideas for Creating Content for Blogs and Podcasts”
PODCASTS:
“How to Improve Your SEO with Ling Wong”
“What is SEO and How to Set it Up”
CONTENT CALENDAR
https://www.angelakellysmith.com/contentcalendar
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Stats from:
https://ahrefs.com/blog/blogging-statistics/
https://blog.hubspot.com/marketing/why-do-people-read-blogs
https://optinmonster.com/blogging-statistics/
https://www.ryrob.com/blogging-statistics/
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In this episode of the Marketing Chat podcast, I’m interviewing fellow podcaster Scot Eric Candiotti from the Serious TV Drama Podcast about all-things-podcasting, including how and why Scot got started, the practicalities of the software Scot uses to produce his podcast, and some of Scot’s favorite episodes over the years.
Listen to the Serious TV Drama Podcast here:
https://stvdpodcast.podbean.com
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Have you wondered how to make the most of LinkedIn? I sure have! In this episode, I’m interviewing Krista Mollion, a LinkedIn micro-influencer, business coach, and founder of The Business Academy. Krista shares a behind-the-scenes look into how LinkedIn works and how she grew over 67 thousand followers and made over 7 figures in sales. She shares tips on how you can leverage LinkedIn to grow your following and, most importantly, increase your sales.
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Links mentioned in episode
Find Krista here
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Have you been thinking about creating a digital course? Then you’ve got to listen to this interview with instructional designer Amanda Lynn Kramer. Mandie shares tips on how to use mini-courses to test your ideas, how to design your courses to engage your learners, and how to pick the best course platform for you.
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Links mentioned in episode
Mandie’s website www.instructionaldesigninnovated.com
Mandie’s LinkedIn: https://www.linkedin.com/in/amanda-mandie-kramer-48213813/
Mandie’s Linktree: https://linktr.ee/amandakramer
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
How do you feel about the idea of uncertainty? Is it a scary place, or one of possibilities? In this episode of the Marketing Chat Podcast, writer, performer, and creator of Tell Your Story, Denise Dee chats with me about why facing uncertainty frightens us and how it can have such positive effects on our lives.
Denise and I discuss how uncertainty fuels creativity and innovation and opens new paths as you blaze your own trail. We discuss how she uses uncertainty in her Tell Your Story course to get her students to uncover their long-buried truths and deep emotions. And we discuss how sharing your moments of uncertainty, particularly periods of transition, is essential for marketing.
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Links mentioned in episode
Find Denise at https://www.denisedee.com
For a free 15-min Uncertainty Session with Denise (June 2022), email Denise at denise@denisedee.com
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In this episode, I’m chatting with Todd Eckert, the founder of Tin Drum, the company that makes performance-based content for wearable augmented-reality/mixed-reality headset devices. We discuss Todd’s background as a music journalist, starting when he was 12. He later moved into the film industry and produced the award-winning film “Control,” about Ian Curtis, the lead singer of the band Joy Division.
Tin Drum’s first piece is “The Life,” featuring performance artist Marina Abramovic. They also produced “Medusa,” in collaboration with architect Sou Fujimoto.
In this interview, we discuss Todd’s vision for the future of AR/MR and how Tin Drum is creating a marketplace for performance-based content for AR/MR headset devices. We discuss the evolution of filmed performances and how Tin Drum’s technology brings the viewer closer to the performer—as if the performer were really there. And we discuss the importance of real human connection in a world of digital hyper-connectivity.
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Links mentioned in episode
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Approaching my 30th Harvard reunion, I share thoughts on how my definition of success has changed since childhood, when my dad defined my goals and success for me. He put his dreams on me and told me that “with a Harvard degree, you can write your own ticket.” I also discuss how his suicide in 2008 changed my perspective on success.
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Links mentioned in episode
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
We put so much pressure on ourselves to be totally unique with our niche, services, and programs. But is that really possible? In the episode, I discuss the one area where you can be truly unique—the one and only—and why being unique can make it so that your ideal client will pick you no matter what you’re charging.
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Links mentioned in episode
“How to Create a Brand Identity”
“How to Identify and Attract Your Ideal Client”
“How to Pick a Niche for Your Business”
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Why do you want to start your own podcast? Or, why are you already podcasting? It’s not because everyone is doing it. It’s not because nearly 93 million Americans are listening to podcasts every week. It’s not even just in order to boost your business. In this episode, I walk you through 5 steps to discover your big WHY for starting or running your own podcast.
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Links mentioned in episode
“Best Vision and Mission Statements and How to Write Yours”
Trained by Nike
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
If you’re a multi-passionate entrepreneur, you probably have a hard time picking one thing to focus on in your business. In fact, it’s impossible to pick just one thing. But, when you bring in too many of your passions, it can confuse your ideal client. It can make you feel scattered. And it can cause you to burn out.
In this episode, I share my story of combining several of my passions into one workable business while still maintaining my other passions on the side. I share examples from other women entrepreneurs. And I walk you through steps to discovering which of your many passions would be ideal for your business and which to do for sheer joy.
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Links mentioned in episode
Beth Caldwell
MCP 005 “How to Identify and Attract Your Ideal Client”
MCP 033 Dr. Zarya Rubin
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
If you’re a new entrepreneur, you may delay launching a program because you don’t feel “ready.” Even if you’re an established entrepreneur, launching a new program can feel daunting. In this episode, I share both practical and mindset tips to help you launch even if you don’t feel “ready”—because it’s almost always the right time to launch!
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Women Podcasters Academy
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
I am delighted to share this interview with Harvard classmate Dr. Zarya Rubin. We discuss Zarya’s journey from physician to functional-medicine health coach to Beautycounter senior manager to environmental wellness advocate. Zarya shares enlightening information on functional medicine and a truly shocking look into the toxicity of so many of our beauty and personal-care products.
TIMESTAMPS
01:50 Harvard and “Success”
5:39 Neurologist and Languages
11:58 Functional Medicine
21:51 Entrepreneurship
30:30 Beautycounter
36:48 Speaking Before Congress
43:42 Beautycounter Text Campaign
45:31 Working with Zarya
48:45 Thanks and Goodbye!
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Website: www.wildlilacwellness.com
IG: www.instagram.com/wildlilacwellness
Beautycounter: www.beautycounter.com/zaryarubin
Subscribe: https://view.flodesk.com/pages/607b43d71717a7247c111359
Book a free functional medicine consult: https://p.bttr.to/3u6eJvE
Book a free skincare/clean beauty consult: https://p.bttr.to/3dwe68L
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
I am so excited to share this interview with P4 Power Coaching™ founder, Anita Brooks. Anita is a certified personality trainer, communication specialist, marketing expert, and business coach. In our interview, she shares look inside her “7 Secret Superpowers of Exceptional Leaders,” her “P4 Personality Perspective™ Quick Tips,” and her P4 Power Coaching™ system.
We talk about exceptional leadership. She gives me fabulous insights into my personality type. And she shares tips on putting systems in place in your business.
This interview is full of awesomeness!
(Sorry about the sound quality. We weren’t able to record on my usual system. The heavens were against, but we persevered!)
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Anita Brooks online
Anita on Instagram
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
I am so thrilled to spotlight my dear friend Marcie and her friend and business partner Allison—owners of Elated Spaces, a home-staging and redesigning company based in Connecticut (working virtually, too!). They share their challenges and tips as entrepreneurs, as well as awesome, easy design tips to make any room totally swoon-worthy!
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Elated Spaces website
Elated Spaces on Instagram
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
In this episode I discuss why having a Vision and Mission page on your website can help you get more clients. And I walk you through writing vision and mission statements.
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“How Many Pages Should My Website Have”
Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Do you struggle to come up with content every week for your email newsletter? In order to build that know-like-trust factor with your subscribers so they’ll be ready to buy from you, you’ve got to share valuable content with them. In this episode, I discuss what content to share and how to share it.
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Links mentioned in the episode
Content Calendar Template
“How Do I Get People to Sign Up for My Lead Magnet?”
“How to Create a 3-Month Content Calendar in 1 Hour”
"Why Do I Need a Lead Magnet?"
Link to this episode
As a Squarespace website designer, I often get asked, “How many pages should I have on my website?” When deciding how many pages to have on your website, you need to be strategic about it. In this episode, I discuss what key pages you should have on your website and why.
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Links mentioned in the episode
“7 Essential Features Every Homepage Must Have”
“How Do I Get People to Sign Up for My Lead Magnet?”
“Why Do I Need a Lead Magnet?”
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
Do you blog or podcast? Does creating new content every week feel like a burden? It doesn’t have to! In this episode I share how to create topics for 3 months of content in just 1 hour. And I give you a free downloadable content calendar to keep track of you content—for your blog or your podcast. __ Links mentioned in the episode
“How to Identify and Attract Your Ideal Client”
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at hello@angelakellysmith.com
Music by Gvidon
How do I pick a niche for my business? How do I get people to sign up for my lead magnet? How do I attract my ideal client? These are some of the questions your host Angela Kelly Smith (just Kelly, please!) answers on the Marketing Chat Podcast. In this podcast, you’ll find a mix of step-by-step guides, interviews, and mini-masterclasses—with some coach-y bits thrown in! Don’t let the idea of marketing overwhelm you. Kelly is here to make marketing simple, easy, and fun!
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You can find transcripts online at https://www.angelakellysmith.com/podcast
Please rate, review, and subscribe!
Podcasting is wildly popular and growing in popularity every year. It’s a great way to expand your audience and engage your audience. If you’re thinking about starting a podcast, check out this podcast about why you should!
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Link to this episode
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m chatting with the “Video Godfather,” Lou Bortone. We discuss the evolution of YouTube (he’s been here since the beginning!) and where TikTok may be heading. Lou shares his 5 Pillars of Video Marketing. He discusses the differences between quick videos and keeper videos, how to decide where to share your videos, and why you simply must use video in your marketing.
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Links mentioned in the episode:
Lou Bortone website
Lou on YouTube
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
Lead magnet not getting the sign-ups you were hoping for? In this episode, I’m sharing 8 ways to get people to sign up for your lead magnet so you can build relationships with your audience, build trust, and be there when your audience is ready to buy from you.
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Links mentioned in the episode:
“7 Essential Features Every Homepage Must Have”
ConvertKit (30% off)
“How to Start a Podcast”
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Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m interviewing gut-health expert Denise VanNooten. Denise discusses her journey from health crisis to health coaching. She shares tips on health habits and on starting a business for entrepreneurs.
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Links mentioned in the episode:
Denise VanNooten website
Denise on Instagram
Link to this episode
—
Join the Women Podcasters Academy at womenpodcastersacademy.com
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m interviewing author, book publisher, coach, and artist Sylvia Becker-Hill on the 10 benefits of curating your own multi-author book. Sylvia shares her unique services as a book publisher and writing coach and guides us through a fabulous 3-minute metacognitive/visioning exercise.
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Links mentioned in the episode:
Sylvia’s Book Club
Sylvia on Instagram
Sylvia’s Website
Link to this episode
—
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m interviewing Shannon Gaither on how systems can help you create a thriving business.
According to Shannon, “Once systems are set up in your business, you actually get more freedom, you have more bandwidth, and you have more creative time.” I’ve already implemented several of Shannon’s suggestions and have noticed significant improvements in my productivity!
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Links mentioned in the episode:
Shannon Gaither website
Link to this episode
—
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m interviewing Bridget Moroney of Aspire to Coaching on goals, mindset, and how physical health affects achieving your goals.
Bridget is an integrative performance coach who helps her clients achieve their goals while optimizing their physical health and mindset. She has over a decade of professional experience in coaching, mentoring, and educating people on what it takes to physically and mentally perform at high levels to achieve their goals.
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Links mentioned in the episode:
Bridget Moroney at Aspire to Coaching
Link to this episode
—
For information on website design and marketing services, visit angelakellysmith.com
Contact Kelly at kelly@angelakellysmith.com
Music by Zen Man
In this episode, I’m interviewing Bret Shuford, the CreativeLife Coach and the founder of the CreatiVisibility mentor program. Bret and I are discussing content creation, imposter syndrome, social media, and becoming an influencer in your field.
I’m using a new system (Riverside FM) to record podcasts, and, as wonderful as the system is and as much fun as Bret and I had, I decided to share the video of the podcast on my website, as well as the audio. Enjoy!
Bret shares some awesome insights and tips. I love his Disneyland analogy for branding. He talks about how to make sharing on social media a habit instead of a production. (Raising my hand here!) And he gives great advice on creating multiple pieces of content from one larger piece—or one large event. We also discuss how marketing can be fun and not “sleazy.” Yes, it really can!
You absolutely must follow Bret on Instagram.. Check him out on YouTube. And listen to the podcast (or watch the video!) to hear all of his fabulous suggestions!
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Where else to find Bret:
Bret Shuford at The CreativeLife Coach website
Bret on Facebook
Broadway Husbands on YouTube
Link to this episode
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For information on website design and marketing services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I’m discussing what a marketing strategy plan is, why you need one, and how to create one. You normally see marketing strategies and marketing plans as two separate things. I’m combining them into one document to make it easier for you.
A marketing strategy is the overall approach to communicating with your audience and turning them into paying clients. A marketing plan is how you will put your marketing strategy into action. Your marketing plan contains action steps that help you achieve the goals of your marketing strategy.
I’m discussing what you need to know about your ideal client, your competition, your service, and your client’s motivation. I discuss how to promote your content and how to plan your ads. I also give an example of steps you can take to market a high-end course.
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Links mentioned in the episode:
“Design and Business Resources for Freelancers and Do-It-Yourselfers”
GrowthBar SEO. (20% off)
HoneyBook (20% off)
“How to Pick a Niche for Your Business”
“Instagram Demographics 2021: Important User Stats for Marketers” — Hootsuite
“Pricing Your Services”
“Thinking About Rebranding? Start with a Brand Audit.”
“Why Is It Important to Identify Your Ideal Client?”
Link to this episode
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I discuss rebranding your business, when you should do it, and how to get started. I discuss the cons of rebranding, walk you through how to do a brand audit, and tell you how to spot opportunities to differentiate yourself from the competition.
Rebranding your business is the process of changing how your business is perceived by your audience. Those changes usually include a new logo and website. They may also include a new name, tagline, colors, fonts, visual assets, messaging, copy, and possibly even new services.
You might need to rebrand when you’re embarrassed of your brand, when your brand isn’t really different from your competition, when your brand is confusing, or when your brand develops a negative perception.
A brand audit is an exercise that gives you a snapshot of the state of your current brand. The brand audit will help you figure out what exactly needs to be changed during your rebrand.
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Links mentioned in the episode:
Adobe Creative Cloud Express.
ColorZilla Chrome extension
“Design and Business Resources for Freelancers and Do-It-Yourselfers”
GrowthBar (20% off link)
“How to Create a Brand Identity”
“How to Identify and Attract Your Ideal Client”
“How to Improve Your SEO with Ling Wong”
“How to Pick a Niche for Your Business”
“How to Set Up SEO in Squarespace”
Squarespace
What Font Chrome extension
“What is SEO and How to Set It Up”
“Why Is It Important to Identify Your Ideal Client?”
Link to this episode
Positive thinking as a solution for our problems seems to be everywhere. When we experience a failure, loss, or some other difficulty, people may tell us, “It could be worse” or “you’ll get ‘em next time.” Not only does this silver-lining thinking not help us, it makes us suppress how we really feel. It creates a disconnect between us and that other person. It makes us feel alone. And it causes stress in our bodies.
In this episode, I’m discussing the pursuit of happiness, positive thinking, and how too much positive thinking can turn into toxic positivity. Toxic positivity is the pressure to pursue happiness at all costs, no matter what the circumstances. I’ll be sharing articles, studies, my personal experiences, some comments from Facebook friends and connections, and suggestions for what you can do instead of wallowing in negative thinking or succumbing to toxic positivity. I’ll also be interviewing my friend Denise Dee about how she helps her clients experience a full range of emotions through her writing course called Tell Your Story.
**Explicit content is a bit of cussing.
Links mentioned in the episode:
“A spinal fluid leak derailed my life of travel and food, but taught me to find beauty in the small things” — Jodi Ettenberg. CNN. 29 January 2022.
“Can Seeking Happiness Make People Happy? Paradoxical Effects of Valuing Happiness” — Mauss, I.B., Tamir, M., Anderson, C.L., & Savino, N.S. Emotion, 2011Aug; 11(4): 807-815.
Denise Dee website
“Effects of suppression and acceptance on emotional responses of individuals with anxiety and mood disorders” — Campbell-Sills, L., Barlow, D.H., Brown, T.A., & Hofman, S.G. Behaviour Research and Therapy, Volume 44, Issue 9, pages 1251-1263. September 20026.
“Four Lessons from ‘Inside Out’ to Discuss With Kids” — Vicki Zakrzewski and Jason Marsh. Greater Good, Berkeley.. 14 July 2015.
Goodman, Whitney. Toxic Positivity: Keeping It Real in a World Obsessed with Being Happy. Penguin Random House. 2022.
“Opinion: Dear Sweethearts: Don’t tell me I “GOT THIS’” — by Christine Emba. The Washington Post. 10 February 2022.
Same Time Next Week? Podcast
“The Rhodora, On Being Asked, Whence is the Flower” by Ralph Waldo Emerson, 1899
“Variety Is the Spice of Emotional Life” — by Kira M. Newman. Greater Good Magazine. 22 Dec
Whether you’re starting your freelancing business as a full-time job or on the side while continuing to work in a current job, you need a business strategy. Having a business strategy shows that you take your business seriously and that you’re really focused on making it a success.
Creating a business strategy will require some time and effort upfront. But it’s totally worth it. Then you won’t be scrambling to figure out your prices. You won’t be wondering how to achieve your goals. And you won’t be trying to decide how to talk about what you do in a way that gets people to hire you.
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Links mentioned in the episode:
“27 Eye-Opening Website Statistics: Is Your Website Costing You Clients?”—SWEOR
“How to Create a Brand Identity”
“How to Identify and Attract Your Ideal Client”
“How to Pick a Niche for Your Business”
“What Makes a Good Website”
Link to this episode
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
Creating a brand identity is essential for all businesses—even freelancers. You need to differentiate yourself from the competition in order to stand out and attract your ideal client.
In this episode, I walk you through the steps of creating a powerful brand identity that will help you uncover your brand heart, brand personality, and brand voice; pick your brand colors and fonts; and get ready to put it all together for consistency in a logo, other visual elements, and your brand bible.
Be ready to take notes! And download the transcript for a full list and bullet points.
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Links mentioned in the episode:
“Average number of connected devices residents have access to in U.S. households in 2020, by device” — Statista
“How to Change the Color Palette in Squarespace 7.1”
“How to Change the Font Family in Squarespace 7.1”
“How to Create a Color Palette for Your Brand”
“How to Identify and Attract Your Ideal Client”
“How to Pick a Niche for Your Business”
Link to this episode
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this podcast, I discuss what imposter syndrome is, its effects on the individual, whether it’s actually a pathology, its systemic origins, and what we freelancers can do about it.
I interview my buddies from the Geek Girl Soup podcast and my Millennial daughter about how imposter syndrome is more of a systemic problem than an individual issue. I discuss Ruchika Tulshyan and Jodi-Ann Burey’s 2021 Harvard Business Review articles on imposter syndrome. And I share some tips for freelancers to deal with imposter syndrome.
My Geek Girl Soup buddies and I discuss topics such as overcoming feeling like a fraud as a small-business owner, feeling like you don’t belong as a Black woman in spaces traditionally held by white people, and how President Biden’s potential nominees for Supreme Justice (Black women) must be feeling in light of all the vitriol against them.
My daughter, Camille, and I discuss topics such as feeling like a fraud in the art world, the pressure artists feel to create commercial art, how there will always be haters, and the importance of surrounding yourself with truly supportive friends.
At the end, I give suggestions on what we freelancers can do to move through the worry of being called a fraud. Since freelancers don’t have a manager who can change the workplace, as Tulshyan and Burey suggest, we have to take actions on our own.
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Timestamps:
Interview with Camille 09:26
Interview with Geek Girl Soup 22:40
Comments from Facebook connections 46:45
Zoomers and imposter syndrom 50:58
Suggestions for freelancers 53:09
Links mentioned in the episode:
“Stop Telling Women They Have Imposter Syndrome” - by Ruchika Tulshyan and Jodi-Ann Burey, Feb 11, 2021
"End Imposter Syndrome in Your Workplace” - By Ruchika Tulshyan and Jodi-Ann Burey, July 14, 2021
“Gen Z and Imposter Syndrome” - GenZInsight
“Generation Anxious: The rise of Imposter Syndrome amongst young people”
ITV
Link to episode
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I’m discussing what a niche is, why it’s so important to have a niche, and 6 steps to picking a niche.
Links mentioned in the episode:
“Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields”
“Best Practices for Blogs and Podcasts”
“Don’t ‘Just Do It’ With Your Branding”
Google for Business account
Google Keyword Planner
“Guidebook for Search Engine Optimization”
“How to Identify and Attract Your Ideal Client”
Link to this episode
—
For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, we’re taking lessons from “The Matrix” in creating a brand avatar. Your brand avatar is the digital and physical manifestation of your mental conception of yourself and/or of your business brand.
Links mentioned in the episode:
“Branding, Color, and Style: An Interview with Personal-Image Consultant Julie Shields”
“How to Identify and Attract Your Ideal Client”
Link to this episode on the website — with PDF transcript.
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I discuss best practices for running a podcast. I talk about what equipment you should use, how to edit and what editing software I use, how to create show notes, how often to publish, how to create and use a content calendar, why it’s a good idea to invite guests onto your show, how to create a podcast template, and more.
Links mentioned in the episode:
“Should You Start a Podcast”
“5 Things to Consider Before You Start a Podcast”
“How to Start a Podcast in Squarespace”
“How to Create a Blog Template in Squarespace”
Link to this episode — with transcript
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I’m chatting with website and content strategist Ling Wong about search engine optimization strategy. This episode is chock-full of information on keywords, localized SEO, optimizing website layout for SEO, and competing with domain authorities. Ling gives a fabulous example from one of her clients. And we discuss how to turn weak keywords into powerful, specific long-tail keywords that will help boost your search engine results page ranking. Ling also discusses how long it takes to rise in the SEO ranks.
I’ve transcribed this interviewed since you may want to take notes—which you can’t do if you’re listening while driving or cooking! So, download the PDF to read the interview in full.
Links mentioned in the episode:
Google Business
How to Get a Google Answer Box
Ling Wong LinkedIn
Episode link with PDF transcript
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I discuss what search engine optimization is and how to set it up on your website. I talk about how to pick and narrow your keyword choices. Then I walk you through the 7 places you need to use those keywords on your website.
Google SEO Starter Guide for Beginners
Link to episode on website with PDF transcript
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I’m talking about branding, color, and style with personal image consultant Julie Shields. We thought we were going to talk about how to pick the best colors for your brand, but we end up talking about so much more! Really, we talk about branding in general; bringing the inside out; how personal style isn’t about fashion or trends (just like branding!); and how your personality, color, and style will differentiate you from the competition.
Link to episode
Check out Julie on Instagram and Facebook @JulieShieldsImageCoach
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this week’s episode, I discuss the three ways to make a great first impression with your website.
You’ve got 10 seconds to make a good—or bad—impression once a visitor arrives at your website.
HERE’S WHAT MAKES A BAD IMPRESSION:
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Slow load time
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A cluttered layout
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Poor functionality
SO, WHAT MAKES A GREAT FIRST IMPRESSION?
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A clear brand
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Direct calls-to-action
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Building credibility
See “Website Art vs Website Art” to learn about the differences between aesthetics and functionality. See my blog post “What Makes a Good Website” for more information about functionality. And listen to “How to Create Content for Your Blog or Podcast” for information on how content creation helps boost your SEO ranking.
Link to this episode
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this episode, I share information on how to identify your ideal client, how to write a client persona, and how to use that information to attract your ideal client.
I also share the three components that every effective marketing message must have.
For a list of all the points, see the full post on the AKS Design Studio website. PDF transcript on website.
Here is the link to the blog post I mention in the podcast: “What Makes a Good Website.”
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
In this podcast, we discuss best practices for running your blog, including frequency of posting, using a content calendar, creating a blog template, and creating social-sharing images.
For a list of all tips, visit Best Practices for Running Your Blog
For help starting a Squarespace 7.1 blog, visit How to Start a Blog on Squarespace
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
Blogging and podcasting are great marketing tools as they can help boost your SEO ranking and increase your audience size. But coming up with content every week can be daunting. In this episode, we discuss several ways to create content so that you never run out of ideas, even with years of blogging and podcasting ahead of you!
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
By the American Marketing Association’s definition of branding, Nike’s swoosh is its brand. And “Just do it” is their brand. But is that really it? Well, no. Let’s see what we can take from Nike’s branding and website and apply to yours.
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man
Welcome to Brand + Design Scoop, where I share practical, relatable tips on branding, design, and building a business for sole proprietors.
I’m Kelly, a brand strategist and Squarespace website designer and founder of AKS Design Studio.
For this first podcast, I’d like to share the story of how I got started in my business as a Squarespace website designer.
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For information on website design services, visit AKS Design Studio.
Contact Kelly at kelly@aksdesignstudio.com.
Music by Zen Man