NZ Sales & Marketing Insider: Recent Episodes
Podcasts NZ
The NZ Sales & Marketing Insider is the podcast where we pull back the curtain and speak to the New Zealand brains behind sales and marketing activity that has delivered real results. Get inspired and get actionable ideas by hearing what they did and how they did it.
On this episode Paul Spain speaks to Ryan "The Lion" Ashton, founder of AQFY –A Few Quiet Yarns. Ryan is a networker and sales and marketing extraordinaire. Ryan shares his journey from award winning art director to hospitality among London’s top Clubs, Restaurants and Pubs, running successful campaigns for Computerworld and IDG and more recently being Chef Yarner at AQFY, helping businesses to grow through connection and relationships.
Ainsley Palairet is the owner of FixHR. Since returning to New Zealand, Ainsley discovered a natural bent towards selling, and has met and pitched to thousands of small business owners in Auckland and Northland.
On this Episode Paul Spain talks with Emily Rutherford - Co-Owner and Marketing Director of Kiwi Water Park. Emily shares her story from studying Business at Otago University, running an international entertainment business from England to launching Kiwi Water Park, and how social media and TikTok in particular, has helped with Kiwi Water Park's success.
Paul Spain speaks to Clodagh Hall, National Brand and Marketing Director for New Zealand's Sotheby's International Realty. Clodagh shares from her wealth of experience working on renowned global marketing campaigns, and the importance of building relationships between the brand and the customer.
On this episode Paul Spain talks with Jon Randles - Business Advisor and Co-Founder of Mosh Social media. Jon shares how authentic communication with customers has been his point of difference when it comes to successful marketing.
On this episode Paul Spain talks with Bruce Fowler - brand manager of Polestar NZ. Bruce shares from his extensive experience in the Telecommunications world and his recent success in establishing Electric Vehicle brand Polestar in New Zealand, selling beyond all expectations, despite supply chain challenges.
Stephen Phillips, Snyk Senior Account Executive Paul Spain speaks to https://www.linkedin.com/in/caniwisteve/?originalSubdomain=nz (Stephen Phillips), Senior Account Executive at Snyk
Inclusion, integrity and inspiration. In his final show as host, Ben talks to Vanessa Sorenson, Managing Director of Microsoft New Zealand. Vanessa candidly shares her amazing story of how being a learn-it-all, not a know-it-all enabled her to come from challenging beginnings and end up in arguably the biggest role in New Zealand tech. Hear her stories of grit, resilience, aspiration, and growth and you are guaranteed to come away inspired, or your money back!
From shiny shoes to problem solving. Ben catches up with salesman, coach and author Ian Cartwright. Ian breaks down the fundamentals of successful sales mindset, culture, and tactics. This one’s packed with advice you won’t want to miss.
No Door is one-way: Ron Cooke, Braze Country Manager Ben speaks to https://nz.linkedin.com/in/cookerob (Rob Cooke), Country Manager at Braze. Rob shares what he’s learned about Sales and Marketing through a storied global career working with brands including themarket.co.nz, Nissan, Wrangler, Evian, Firestone, and Yellow.
Partnering, pitching and positioning: Simon Lendrum, Commercial Communications Council CEO. Ben speaks to Simon Lendrum, Chief Executive of the Commercial Communications Council, industry body representing New Zealand marketing agencies. Simon shares tips on how to foster successful client-agency relationships, thoughts on best practice when it comes to selecting an agency partner as well as a few stories from an ad agency career spanning both hemispheres which listeners will enjoy.
Getting social: Wendy Thompson, founder of Socialites. Ben catches up with Wendy Thompson, founder of award-winning social media agency Socialites. Wendy shares learnings from their journey, and thoughts around the crucial role social media can play in enabling dialogue between brands and the communities that grow around them.
Spin Class: catching up with Kelly Bennett Ben speaks to One Plus One founder and industry veteran Kelly Bennett about the dark arts of PR. Kelly shares many of the insights he's learned through a storied international career helping shape the communications narrative for organisations large and small, through a massive number of crises, opportunities and news cycles.
Nuts about FMCG. Ben speaks to Shyr and Brent Godfrey, the founders of https://www.fortythieves.co.nz/ (Forty Thieves nut butters). They share their story so far and delve into just how they brought the brand to life, how they managed to get - and stay - listed in supermarkets nationwide, and what being an FMCG business is like from the inside. https://www.fortythieves.co.nz/ (https://www.fortythieves.co.nz/)
Getting behind great ideas: Madeline Saxton-BeerBen speaks to comms and community manager Madeline Saxton-Beer. Madeline talks about her journey from publishing to marketing, from FMCG brand Lewis Road Creamery to prestigious jewelery retailer Patridge Jewellers. She shares what she's learned about the power of brand in general, and especially of a clearly articulated brand voice. Most importantly, she talks about the difference that can be made by supporting great ideas.
Ben speaks to adman turned marketer, Philip O'Neill. Philip shares insights from a career featuring creative agency account service, media and design. He also tells how the team he now leads as Chief Marketing Officer at Financial Services institution Forsyth Barr put those insights to powerful use.
Ben speaks to marketing icon Peter Cullinane. Hear from the global advertising veteran, founder of Assignment Group, Antipodes Water and Lewis Road Creamery on how he's created and nurtured some of the best known brands and businesses and how sales and marketing are really the same thing.
In this first episode for 2022, Ben speaks to Nick O'Neill, Chief Revenue Officer and co-founder at digital agency Hype & Dexter. Hear what Nick's learned from a career in sales and sales leadership across a wide range of categories.
Ben speaks to former Deputy Prime Minister and now Director, Strategic Advisory at Bayleys Commercial. Hear about Paula's experiences and advice on influencing others and working in sales when you're selling ideas... and yourself!
Ben speaks to NZ Marketing Association CEO John Miles on what marketing is, why it's so pivotal to business success and why marketers have the best job in the world!
Ben talks to Angela about what makes a media salesperson tick, how to build great client relationships and the power of listening.
Ben talks to Luke about how to get the best results out of your creative partners, the pivotal role of creativity in creating work that works, and what he's learned working for some of New Zealand's biggest local and global brands.
Ben talks to media industry leader Alex Radford, co-founder of agency D3, on how to drive the very best results through media, both directly and with agencies. Full of insights and actionable tips for those wanting to better understand this crucial element of successful campaigns and communications.
Ben speaks to Sir Ray Avery, the podcast's first Knight Grand Companion of The New Zealand Order of Merit, scientist, inventor, philanthropist and raconteur. Listen as Sir Ray reflects on his experiences and why he sees himself as a salesman.
In this episode, Ben chats to Eat My Lunch and AF Drinks founder Lisa King about taking what she learned working for global brand corporates and putting it to work as a purpose driven entrepreneur. And she's just getting started!
Kevin Kenrick shares lessons learned through his storied career as a marketer and later executive leader at iconic New Zealand businesses including Lion, Telecom and TVNZ.
In this week's episode, Ben speaks to Jen Rolfe, founder of Rainger & Rolfe creative agency who busts quite a few myths about the creative process, marketing insights and the role of research.
What does it take to sell cigarettes, alcohol, media and cars in New Zealand? Ben speaks to Natasha Callister, Head of Automotive & Driven at NZME, whose impressive sales career spans many industries including cars, farming and beer.
In this episode, Ben speaks to veteran ad man Paul Catmur on ads featuring armadillos, the role of creativity and how to get the best out of your agency.
Ben speaks to Brianne West, founder of Ethique, on the power of purpose in sales and marketing. With the sustainable Ethique beauty brand now sold in over 20 countries and in more than 4,000 stores, Brianne shares her thoughts on the journey of Ethique's sales and marketing - starting from making the first products in her kitchen to now being on track to prevent 50 million plastic bottles from being manufactured by 2025.
"It was the collection of failures that led to my ultimate success" - Richard Johnston, co-CEO of TripADeal, an online travel booking engine topping the Australian Financial Review Fast 100 List two years in a row and a growing annual revenue of 40% pre-covid. In this episode, Ben speaks to Richard Johnston about his "out of the mold" career path, what it means to have an entrepreneurial spirit and TripADeal's simplified approach to media buying, which led to its success.
Ben catches up with Renaissance ad man and Icebreaker Creative Director Nathan James on an incredible career and what he's learned along the way. As a creative and producer, Nathan's worked at some incredible creative agencies in London, Amsterdam, Stockholm and Auckland on powerbrands including Nike, Budweiser, IKEA, Coca Cola and many, many others. He's also found time to keep on learning new skills and is a film maker, DJ and (allegedly) marine mammal medic! This chat runs the full gamut and is full of insightful tips.
Hear Simon share how Karma Cola differentiates and stands out in a crowded category, and the journey of Karma Drinks: starting in New Zealand, through to Jamie Oliver's restaurants in London, and now back out again to the world as a New Zealand export.
This one's all about the 's' word! Salesman, sales coach and sales thinker extraordinaire, Alex McNaughten is the secret behind the successful sales approaches of countless startups and high growth businesses in New Zealand. As well as acting as Virtual Chief Revenue officer across multiple companies, Alex recently co-founded sales talent incubator Apprento. Hear his thoughts on what it takes to succeed at sales and how to create an environment where your salespeople can thrive.
This week, Ben catches up with serial entrepreneur Jenene Crossan. With an astonishing list of experiences like building an online magazine from scratch, pioneering influencer marketing in NZ, being the driving force behind global tech company Powered by Flossie and working to overcome long COVID, Jenene has some great stories to tell. This discussion's full of tips and lessons learned along the way. Enjoy!
This week Ben speaks to Gareth Codd, international media industry veteran and currently MediaWorks New Zealand's Commercial Director. Hear Gareth's advice and tips, gathered over more than a quarter of a century as he enabled media publishers in print, digital, radio and outdoor as well as countless advertisers to navigate the changing face of media.
In this week's episode, Ben speaks to Carmen Vicelich, Founder of Valocity Global and Data Insight, and author of The Data Revolution. Hear from Carmen, winner and finalist of numerous business and entrepreneurship awards, how Velocity Global grew to become Australasia's first cloud based lending mortgage valuation platform, working with 4 of the largest banks in New Zealand.
Ben talks to Richard Conway, founder & CEO of digital marketing agency PureSEO about how he came to set up New Zealand's leading search agency, the ups & downs of the journey and those 'vomit moments' that make you stretch yourself beyond your comfort zone.
Ben Rose speaks to Dion Nash, former International Cricketer and GM and Founder at global skincare brand - Triumph & Disaster.
Ben talks to Jamie Beaton, CEO and Co-Founder of Crimson Education - the world’s most successful US/UK university admissions support consultancy helping young people gain scholarships to Ivy League universities.