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Do you have a support circle? Those people in your life that you trust implicitly to tell you the truth (even when you don’t want to hear it). The people you can call when you want to rant about something and you know beyond any doubt that you’re being unreasonable, but you just don’t care… it’s got to come out.

The people who don’t automatically try to find a solution for you, unless you specifically ask them for that kind of help.

The people who understand why you’re so disproportionately happy about a single line of copy for your website that you nailed and just need to boast about.

The ones who totally get it when you want to throw your laptop out of the window one moment then switch to “and THIS is why I do what I do”, literally 5 seconds later.

We NEED those people. Probably more than we need any other kind of support in our businesses. Entrepreneurial loneliness is a real thing, but you don’t have to stay stuck in it…

On the podcast this week I’m talking you through why having an inner circle / a support circle is SO important, and how to cultivate the support you need from the people already in your world.

If this strikes a chord with you, you might like to join me inside The Wild Way… it’s a fledgling community, but is shaping up nicely to be exactly that kind of circle…

JOIN THE WILD WAY: https://gillmoakes.com/wildway

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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On the ReWild Your Business podcast this week, I'm talking to Maria Cussell, an experienced leadership coach who helps high achieving leaders become even more effective by developing insight and understanding to move quickly to action, bringing them more success and fulfilment, both professionally and personally.

Maria spent over twenty five years at Barclays before building a practice of her own, and somewhere in the middle of her story she said something so simple I nearly missed it.

She said that when our real strengths come naturally to us, we assume everyone can do them. So we stop valuing them.

Ooof.

Maria spent years in corporate being told, in various polite and impolite ways, that what she was good at didn’t count. She could walk into a room and connect with anyone, any place, any time. A friend once told her that when everyone else in the business was drawing up strategies to get past people’s defences, Maria just walked straight through them. And yet that never showed up on a performance review, because what got measured was audit findings closed on time and synergies squeezed out of a merger. She was good at the thing nobody was counting.

Here’s what happened next, and I think it’s the part we all recognise even if the specifics differ. She started to doubt herself. Not because the feedback was accurate, but because it was relentless. A boss telling you you’re not hard-nosed enough. A 360 review suggesting the people who love your work simply don’t know what good looks like. Enough of that, over enough years, and you start doing the thing so many capable women do: talking yourself down before anyone else gets the chance. Maria caught herself mid-sentence doing exactly that in our conversation, thirty years on, and laughed about it. Old habits leave a long shadow.

Isn’t it crazy how easily we hand the job of valuing ourselves over to whoever happens to be scoring us at the time. And how rarely that scorer is measuring the thing that actually makes us extraordinary.

The thing you do without trying, the thing that feels too easy to count as a real skill, is very often the exact thing you should be building a life around. And the people who tell you otherwise, the ones measuring you against a scorecard that was never designed for what you’re actually good at, are not lying about the scorecard. They’re just measuring the wrong thing.

Worth asking yourself this week: what’s the thing you’ve quietly decided doesn’t count, simply because it never felt like effort?

There was a line Maria used… “When I coach, I fly”.

Underneath all the values language we throw around in this industry, I love this reframe - not “what do I believe in” but “what happens to my body when I’m doing the work.”

Finally, I ask everyone I speak to on this series the same question: what won’t you compromise on? Most people answer with a value. Growth. Honesty. Family. Maria’s answer was more specific and, I think, more useful. She said she can’t do work that isn’t fun for her. If it’s not a hell yeah, it’s a no.

Uncompromising in the BEST way!

Enjoy the conversation…

About Maria

“I act as a catalyst, enabling people to become ‘unstuck’ and move forward. My ability to hold multiple viewpoints enables me to empathise with the challenges faced by my clients, whilst also allowing me to challenge their assumptions.”

Connect with Maria on LinkedIn HERE.

THE COACHING BUSINESS ACADEMY

Enrolment is OPEN for the Summer 2026 cohort of The Coaching Business Academy...

The Academy is my 12 week immersive program for coaches who are ready to start consistently attracting and enrolling the right clients.

Check out the Academy HERE - if it feels like the right support for you then we’d love you to join us.

If you have any questions whatsoever, you can book a call with me HERE and we can chat it through.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Most money mindset advice sees revenue as a straight line, always climbing, every month meant to beat the last. But when you think about it, nothing alive, nothing that grows, ever grows that way, and I think that mismatch is where so much of our money shame comes from.

In this episode I walk through the four seasons of money: spring as planting and investment, summer as the unglamorous tending with no proof yet it's working, autumn as harvest, and winter as the fallow rest we tend to mistake for failure.

Which season are you actually in right now, and are you allowing yourself to be there?

This episode is brought to you by The Coaching Business Academy, which is starting its summer cohort on the 4th of August.

If you're sensing a planting season coming on, the details are at https://gillmoakes.com/academy, and there's a link there to book a call with me if you'd like to talk it through first.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If I had to start my coaching business again from nothing, right now, in the back half of 2026, I know exactly what I'd do, and it isn't what most newly qualified coaches are doing.

In this episode I talk through the four things I'd focus on before anything else: having real, one-to-one conversations instead of building an audience, getting actual proof from real clients before touching my branding, building one plainly worded offer instead of a whole suite, and thinking in terms of my first hundred days rather than my first year. I also talk about what I wouldn't waste time on, including platform-hopping, waiting to feel ready, and letting AI write content that sounds like everyone else's.

If you're newly qualified and still waiting for your first paying client, this episode, and the free workshop I mention at the end, are both for you.

Mentioned in this episode:

The Natural Order of Things (free book)

Your First Yes workbook

Free live workshop: How To Get Your First Paid Coaching Clients — 21st July, 1pm UK / 8am Eastern

The Coaching Business Academy, Summer 2026 cohort

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you can't describe what someone gets from working with you in one breath, this episode is for you. I'm talking about why coaches pad their offers with modules, bonuses and add-ons (and why it's usually a confidence problem, not a value problem). I walk you through the three things every simple offer needs: format, price and promise.

Have you signed up for my FREE workshop yet?

1pm on 21st July: How To Get Your First (Or Next) Paying Coaching Clients.

Register here: https://www.gillmoakes.com/first-paying-clients-workshop

This podcast is sponsored by The Coaching Business Academy. Summer cohort starts 4th August. https://gillmoakes.com/academy

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Your business doesn't become real the day you qualify. It becomes real the day someone says yes, and pays you to coach them...

This episode is about that first yes, and why most newly qualified coaches are sitting further away from it than they need to be. Coach training teaches you to coach. It rarely teaches you to get paid. So you land in the gap between qualified and paid, and start believing the answer is a better website, a tidier Instagram grid, a cleverer funnel.

It isn't. Your first handful of paying clients won't come from your content marketing. They'll come from conversations. It's a proper rewilding move: stripping away everything that doesn't belong so the real work of these early days can actually happen.

If this is your sticking point, come to my free live workshop on the 21st of July, How To Get Your First (Or Next) Paying Coaching Clients. It's a hands-on 90-minute session where we sort your coaching edge, start your list, build a simple starter offer, and I coach you on the conversations that turn into clients. You'll leave knowing exactly what to do.

How To Get Your First (Or Next) Paying Coaching Clients...

21st July, 1pm UK / 8am EST. Free, live, limited places.

Register for the workshop: https://www.gillmoakes.com/first-paying-clients-workshop

Get the Your First Yes workbook: https://www.gillmoakes.com/your-first-yes

gillmoakes.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Here we go... the seventh and final layer of The Natural Order of Things, the one that really decides everything: Deep Transformation.

Here's the reframe at the heart of this episode. Your job was never to teach, coach, or deliver content. Your job is to hold space while your client does the work only they can do. You can't transform anyone. You can build the container that lets them transform themselves.

The small things, done consistently. Timekeeping, boundaries, kept promises, full presence. The co-creation that turns a perfectly good client experience into one people can't stop talking about.

And because this is layer seven, it's also where the whole framework comes full circle. Exceptional delivery feeds back into every layer before it. It grows your confidence, fuels your courage, and hands you the best marketing you will ever have: other people, telling the truth about what changed for them.

Get the free book, The Natural Order of Things: https://gillmoakes.com/natural-order-book

Download the prompts for this layer: https://gillmoakes.com/217

Come and do this work in community inside The Wild Way: https://gillmoakes.com/wildway

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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There’s one word that can shift the energy in a room faster than almost any other. Say it to a circle of purpose-driven, creative, soul-led women and you’ll see a collective clenching…

The word, of course, is sales. And I understand the flinch completely, because most of what we’ve absorbed about selling, consciously, but mostly unconsciously, through the whole culture of online business and through the grim experience of being sold to badly, has taught us that it’s something to be endured at best and avoided when possible. Persuading. Scripts. Handling objections. Closing strategies. Getting someone from a no to a yes through sheer pressure and cleverness.

If that’s what sales is, then of course you don’t want to do it. It would be a breach of your values. It would feel like a betrayal of the entire reason you started this work in the first place.

Here’s a dollop of good news: that isn’t what sales is. Not here. Not in this framework. Not in the kind of business you and I are building.

In this episode I'll walk you through what feel good sales look like...

This is layer six of the Natural Order of Things - you can grab the free book, which walks through all seven layers along with the journaling prompts to self-audit what’s solid and what isn’t, HERE

There’s a companion worksheet for this one at gillmoakes.com/216.

If you’d like to do this work in community with other women building soul-led businesses, The Wild Way is open - we gather together next at the full moon on the 30th of June.

https://gillmoakes.com/wildway

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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So, our Natural Order Of Things mini series continues...

Almost everyone does this... they have an idea for a business on Monday and they're trying to market it by Tuesday, having sailed right past the four layers that would have made the marketing actually work. And then they wonder why nobody's listening.

This week we're on layer five: Speaking Up. The marketing layer. And I won't let you near it until the layers before it are solid, because marketing built on shaky foundations is basically just shouting.

Most marketing advice was never written for businesses like ours. It was written for the ones optimising for volume, virality and the algorithm, where the offer is interchangeable and the only goal is to be seen by more people than the competition. That isn't us. We're building something quieter and far more durable, and it's built on trust.

So this episode is about marketing the way it should actually feel for a soul-led business. Knowing your people so well you could finish their sentences. Choosing one or two platforms and showing up there fully, instead of repurposing yourself into the ground across six. And understanding the four phases every bit of marketing has to move through, whatever channel you happen to love: visibility, lead generation, nurture, and the honest invitation to work with you.

I also get into consistency, which is easily the most misunderstood word in marketing. It is not posting every day. It is not punishing yourself for sending the email on a Wednesday instead of a Tuesday. It's showing up reliably and recognisably as you, for long enough that people trust you're not about to vanish on them. I've been doing this podcast for four years. The first year brought me virtually no business at all. Marketing works, but it asks you to back yourself and then give it long enough to prove you right.

Next week, layer six: Honest Invitation. The sales layer. Because once the right people are raising their hands, the only question left is whether you can invite them in clearly and warmly, without it ever feeling like they're being sold at.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your Speaking Up companion worksheet, an editable PDF so you can type straight into it and keep it: https://gillmoakes.com/215

The Wild Way, my membership for soul-led women. £22 a month at the founding rate, locked in for as long as you stay.

We gather live on Zoom twice a month, at new moon to set intentions and at full moon to release and reflect, with hot seat coaching, a community hub, and a recorded class each month.

Our first new moon call is today, 15th June, 5pm UK time (12pm Eastern), our first full moon call is on 30th June 5pm UK time (12pm Eastern)

JOIN NOW - https://gillmoakes.com/wildway

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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I jumped on for a cheeky bonus episode this week because I genuinely could not sit on this a moment longer. The Wild Way is open, and I’m ready like a nervous, over-prepared host, to welcome you inside.

The Wild Way is the community I’ve wanted to belong to for years, so I’ve gone and built it, which feels like the only sensible response to wanting something that didn’t exist yet.

I’ve run memberships before. Two of them, in fact. Both were profitable on paper, both were perfectly lovely, and both left me feeling a bit meh, because I’d built the membership a business coach is supposed to build. Sensible. Logical. Ticks every box and warms exactly none of your bones.

The Wild Way is different.

This is for women building business doing the work that truly matters to them. Work that feels good AND makes bloody good money, because I will go to my grave making a stand for that and.

In this community, we don’t meet on the first or last particular day of the month. We follow the moon instead. A rhythm that has worked for me for a long while now. At new moon we set our intentions around where we’ll put our focus and energy for that lunar cycle. Two weeks later, at full moon we reflect on what’s working and release what isn’t. Two weeks, every time. The moon has been doing this reliably for a very long time, and it turns out she’s an excellent accountability partner.

That rhythm has moved my own business forward more than almost anything. Working on it, gently and on purpose, rather than always frantically in it.

Who this community is for

Come in if you’re already established but a bit lonely (entrepreneurial loneliness is real, and nobody warns you about it).

Come in if you’re right at the start of something and want to grow it without selling your soul… or your Sundays.

Come in if you’re having the slow but sure, unfurling realisation that you might have started the wrong business, and you want to start pivoting to something more soul-aligned.

All of you belong here.

And nothing about this is rushed, forced or frenetic. If you’re chasing the hustle, you have come spectacularly to the wrong place.

What’s inside the membership

A monthly class. June’s class is Trust the Timing, a topic I chose having decided that now is the right time to bring this to life - precisely when it finally felt right.

A guided meditation and a reflection workbook each month, stacking up into a proper library of soul-led business wisdom.

A community hub for connecting, asking the real questions and RSVPing to everything.

Live calls together on Zoom twice a month, an hour each, at new and full moon. We ground in, talk through the month’s theme, set or reflect on intentions together, then open up for sharing and you can ask for the specific advice / coaching you need from me.

The chance to book private 1:1 coaching with me at the lowest rate I ever offer it, members only.

A founding member price

It’s £22 a month as a founding member, and that price is yours for keeps. It will never be lower than this. I’ve made it gently, deliberately affordable, because this was never a numbers game for me. I would simply rather have the right women in the room than a spreadsheet that looks impressive.

Come and join us

Head to gillmoakes.com/wildway, have a good nose around, and come in if it feels like the right place for you.

Join today, on launch day and our very first call is TODAY (June 15th) at 5pm UK / 12pm US, setting our intentions together with the energy of the new moon. Miss this first call - no worries - you simply roll in on the next new or full moon call. The moon, as ever, will wait for you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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You know the feeling. You read something and stop dead. "Yes. Exactly that. I've never heard it put that way before." That flash of recognition is what a worldview does, and it's the difference between being remembered and being white noise.

This week we're into layer four of our 7 part mini series, The Natural Order Of Things: your worldview. Your thought leadership. Your distinctive, lived, hard-won take on your corner of the world. It's the opinions you'd defend in a room full of people who disagreed with you, and it's the reason the right people choose you and keep coming back.

If you've ever felt like you're doing everything right and somehow still disappearing, this is the one for you.

Next week, part five: the Speaking Up layer, where we take your worldview and make you properly visible to the people who need you.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your World View companion worksheet: https://gillmoakes.com/214

The bonus workbook for figuring out your worldview, borrowed from my Coaching Business Academy, because some things are too good to reinvent: https://drive.google.com/file/d/1yf_E_Cq4h9uCOPjM7hfKDZX2x2S-_vfV/copy

The Wild Way, my community for soul-led women. £22 a month, live calls together at new moon and full moon, and our first gathering is at New Moon on 15th June: https://gillmoakes.com/wildway

🤍

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Most offers are built from the wrong starting point - the market. What's already out there. What seems to be working for other people. And when you build that way, the best you can produce is a competent version of something that already exists.

In this episode, part three of The Natural Order of Things series, I'm exploring layer three of the seven-part business diagnostic: Soul Work. This is where your inner world meets the outer one for the first time. It's where your vision, your values, and your story become something you can place in someone's hands.

I walk through what it actually feels like when an offer is genuinely right - generous, complete, confidence-inspiring, and exciting to talk about, and how to know the difference between a soul work offer and one you've built because it seemed logical.

I also go into pricing: why your intuition knows when you're underpricing (and the resentment that builds when you do), why it also knows when you're overpricing, and what it means to build your price from the inside out.

Download the companion worksheet (10 journal prompts to audit this layer): https://www.gillmoakes.com/213

If you haven't listened yet: Start with Ep 211 (Inner Knowing) and Ep 212 (Truest Expression) before this one.

Also Mentioned In This Episode:

Download The Natural Order Of Things book: https://gillmoakes.com/natural-order-book

Join the waitlist for my community, The Wild Way: https://gillmoakes.com/wildway

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Your brand isn’t your logo. It isn’t your colour palette. It’s the truest expression of who you are, and in this episode, I'm diving deep into Layer 2 of The Natural Order of Things framework: Truest Expression.

If your vision and mindset - your inner knowing - is solid but your business still isn’t growing the way it should, this is the layer to look at next. I share openly about my own brand evolution - the years I spent showing up as an edited, strategically ‘sensible’ version of myself, and what shifted when she finally chose to bring all of who I am to my work.

This episode explores the five questions your brand must be able to answer, why your story is your greatest competitive advantage, and how closing the gap between who you are and how you present yourself is the moment everything changes.

Don’t forget to download this week’s companion worksheet for the 10 journaling prompts to help you audit this layer:

https://www.gillmoakes.com/212

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If your business feels stalled, the answer probably isn't a new strategy, a better funnel, or more content. It's likely something far more foundational, and that's exactly where this series begins.

This is Part 1 of the seven-layer Natural Order of Things framework, and we're starting with Inner Knowing: your vision, your mindset, and your intuition. This is the layer beneath everything else. And if it's shaky, nothing built on top of it will work the way you want it to.

In this episode, I walk you through four signs that this is the layer that needs your attention first, from a disconnection from your intuition, to an unclear purpose, to fear quietly running your business decisions, to the parts of your vision you've edited out because they felt too bold.

This isn't about manifestation rituals or mindset hacks. It's about getting honest with yourself about whether you're building your business from your own inner knowing, or from someone else's blueprint that was never meant for you.

Download the free Inner Knowing companion worksheet - 10 journaling prompts to help you audit this layer properly: https://www.gillmoakes.com/211

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Grab a pen. This one's a keeper.

If you've been working hard, doing ALL the things - showing up on social media, refining your messaging, tweaking your website, maybe even running ads, and the growth still isn't coming, this episode is for you.

The problem usually isn't a lack of effort. It's that most business advice treats growth like a flat problem, as though everything is equally important and you just need to do everything better, all at once.

It isn't. Growth is always sequential. And when you don't know what to fix first, you end up pedalling fast in first gear and getting nowhere.

In this episode, Gill introduces The Natural Order of Things - a seven-layer diagnostic framework for auditing your soul-led business from the inside out. Once you hear it, you won't look at your business the same way again.

The seven layers are:

Vision & Mindset - The deepest foundation. This is the real infrastructure of your business. Hitting a ceiling? It's almost always here, not in your marketing.

Brand - Not your logo or colour palette. Your point of view, your voice, your values brought to life. An unclear brand means that better marketing just spreads confusion more effectively.

Offers - A transformation clearly defined and priced. The most common problems? Trying to serve too many people, wonky pricing, and solving a problem your clients don't know they have.

Thought Leadership - The body of ideas, frameworks, and opinions that make you the person people think of for your work. This is what gives your marketing substance and makes sales feel like an invitation.

Marketing - Only layer five. And yet it's where most people go first. Marketing's job is to amplify what already exists - if the foundations aren't solid, more marketing is just more noise.

Sales - When the layers above are working, sales conversations become simple final invitations between two people who already know they're on the same wavelength. Friction in sales is almost always a symptom of something upstream.

Client Delivery - The thing that feeds everything else. Exceptional delivery creates testimonials, referrals, and the personal conviction to keep showing up. It isn't the end of the chain, it circles back and strengthens every layer above it.

The audit is simple: start at layer one and work outward, asking honestly is this solid? Not perfect, but solid. Stop at the first layer where your honest answer is not quite. That's where your energy belongs first.

This episode is the start of an eight-part series - next week, Gill goes deep into Layer 1: vision and mindset, with journalling questions to help you really feel the difference between solid and looks okay-ish.

Listen in if you're ready to stop fixing the wrong things and start building something that actually compounds.

Want more personalised support? Book an alignment call here: https://go.oncehub.com/alignment-call

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Have you ever looked at your website or your content and not quite recognised the person it’s talking about? The one who apparently runs your business?

If so, this episode of the ReWild Your Business podcast is for you.

I’m getting into something that I think is incredibly common: the drift. The slow, incremental process by which a business that started as a real expression of who you are gradually becomes something you’re just managing from the outside - you’re trying your best to be the business owner you think you’re supposed to be.

This doesn’t happen overnight. It happens through one tiny, reasonable tweak after another. The about page you softened because someone said it was confusing. The content style you adopted because one post unexpectedly went well. The offer you repackaged because someone in your peer group launched something similar and suddenly you felt like you needed to catch up.

Each one makes sense in isolation. Stack enough of them together and one day you wake up and the business just doesn’t feel like yours anymore.

In this episode I’m exploring why this happens, what it costs you (and it costs a damn sight more than you think), and three questions to help you trace your way back to the work you’re actually called to do.

This is identity work. It’s the foundation of everything… I know, I know - I sound like a broken record. But when you get it right, the right clients, the right content, the right offers - all of it gets so much easier, I promise you.

If this episode lands for you and you’d like to go deeper, I invite you to book a call with me. It might be the thing that changes everything.

Links:

Book a call with Gill: https://go.oncehub.com/alignment-call

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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There's work you do that's useful. And then there's work you do that's potent - where a small amount of what you give produces a disproportionately large shift for the person on the receiving end of it.

They're not always the same thing. And the potent work is often the thing you've been quietly underselling, tucking inside a bigger offer, or treating as the bit that happens before the real work begins.

In this episode I share the moment I realised my most potent work wasn't the strategy piece I'd built my offers around, it was the deeper identity work I'd been doing in the last fifteen minutes of every call. And I walk you through how to notice where your potent work is hiding, why claiming it feels so exposing, and how to give it more room in your business without burning the whole thing down.

In this episode:

· Why potent means concentrated, not powerful, and why that distinction matters

· Why the work that comes easily to you is probably the most potent thing you do

· How I spent years treating my real work as the preamble

· What your clients tell you months later (and why that's the clue)

· Why you've been hiding it, and what it costs you

· Four ways to start giving your potent work its rightful place

Mentioned in this episode:

The Work That Matters - a reflective workbook to help you identify your most potent work and map more of it into your business. Email info@gillmoakes.com with "The Work That Matters" in the subject line for a copy. No opt-in page, no funnel, just email me.

Enjoyed this episode?

A five-star review on Apple Podcasts genuinely helps more women find the show. And if this one landed, send it to a friend who needs it. That's still how the podcast grows.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Those two little words - what if - can stop us in our tracks.

What if I've left it too late? What if I do all the work and it still never happens for me?

In this episode, I'm digging into the what-ifs that seem to show up more insistently as we move into midlife and beyond, and why they're not actually messages from your soul, they're your brain's attempt to keep you safely exactly where you are.

Here's what I'm exploring this week:

~ Why your brain registers change as danger, and how it "future-paces the scary" to keep you from moving toward what you really want

~ The two unhelpful responses most women fall into: either surrendering to the fear and giving up on the dream, or bulldozing through and dysregulating their nervous system in the process

~ A third way: working with your brain and body rather than against them

~ Why identity work matters more than strategy when you're reaching for something new, and how to hold the duality of loving who you are now while protecting the vision of who you're becoming

~ The power of baby steps (and my two non-negotiable criteria for what actually qualifies as one)

How to reframe the what ifs from contractions into expansions - what if this is the year everything starts to change for me?

This one was recorded a little off-the-cuff because the topic wouldn't wait. If you've been circling a dream and wondering whether it's too late, or whether it'll ever land, this episode is for you.

Mentioned in this episode:

Free journaling prompts to work through your own what-ifs - email the word 'CALLING' to info@gillmoakes.com and we'll send you the workbook.

Come and find me:

Subscribe to the ReWild with Gill Moakes Substack for more like this

Follow me on Instagram

Share this episode with a woman who needs to hear it

Would you consider leaving review if the show has meant something to you - it genuinely helps others find their way here

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Tune into the replay of the LIVE here on Substack today with me and Deb D | The Intuitive HERoine

This is Part Two of our Legacy and Leadership Series…

In part one, we talked about why NOW is the time for THIS conversation with women - catch the part one replay HERE.

In this replay of part two we’re talking about permission… why we feel we need it, why we withhold it, and what it feels like to grant it to ourselves.

We share stories of what this looks like for us in our businesses - no sugar coating here - you get the raw, honest take of what Deb and I have both navigated over the years to give ourselves permission to land where we are now.

At the end of this video we make a genuine invitation - if you know you’re holding back from giving yourself the permission to go all in on what you want - whatever ‘legacy & leadership’ might mean for you, then we invite you to reach out to either or both of us - DM / email / via Deb’s website or my website - or simply comment on this post - whatever works for you.

Also if this topic has stirred something in you, check out Deb’s The Be HER Podcast - I KNOW you’ll bloody love it like I do.

Join us for the next live video in the series - part 3 will be at 1pm UK / 8am EST on Tuesday 28th April - stay tuned!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you've ever rolled your eyes at the idea of journalling, this one's for you. I used to be exactly the same, I resisted it for years, couldn't get into it, didn't really see the point. Until I made it work for me, and now I genuinely can't live without it.

In this episode I'm unpacking why so many of us resist journalling, what it actually is when you strip away the pretty notebooks and the Pinterest prompts, and how to start writing freely, even if you swear you're not a writer. I'm also sharing what's changed for me since I embedded this as a daily ritual, including the fact that most of my podcast episodes and content ideas now spark from my journal.

If you've been searching for answers about your next move, your offers, your direction, what if those answers are already inside you, and the only thing missing is a practice that lets them surface?

The resistance - why "I'm not a writer," "I don't have time," and "it feels self-indulgent" are all worth questioning. And the deeper one: resistance to journalling is often resistance to hearing what you already know.

The difference between journalling to something and journalling from something - prompts and gratitude lists are fine but limited. The real transformation happens when you let the writing move through you without knowing where it's going.

How to actually do it - start with the hand, not the head. Keep the pen moving. Follow the thread, not the topic. Write past the surface stuff. And don't read it back straight away.

What it unlocks for business owners - clarity on direction, better decision-making, more powerful content, and a release valve for the emotional weight of running a business.

The five-day challenge - five minutes, five days, pen on paper, keep the pen moving. Treat it as an experiment, not a lifestyle change.

Want me to keep you accountable? Email the word CHALLENGE to info@gillmoakes.com

ReWild Your Business is a global top 3% podcast. If this episode resonated, a review goes a long way - thank you SO much.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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I’m fresh back from the Grand Union Canal, and a few days on a barge with family. It was one of those beautifully simple trips. Board games, tiny boat-oven pizzas, no screens (at least for the adults!), just a lot of laughing. And somewhere in the middle of steering through a pitch-black, 40-minute-long canal tunnel (whilst getting drenched by freezing water because I, naturally, decided I didn’t need my waterproofs), my brother-in-law Jeremy and I got into one of those conversations.

The unexpectedly deep kind where you end up talking about what it actually means to be present. And it reminded me of something my dad said towards the end of his life that has stayed with me ever since. He was completely bedbound, hadn’t been out of bed for a couple of years, and when I asked him if he was bored, he looked at me like I’d lost the plot. “Bored? Never.” He explained that he’d often pick a moment from his life, his fighter pilot training in Canada, or when he and my mum first married, or a family holiday, and he’d transport himself right back into it. He could relive every vivid detail because he’d actually been in those moments when they were happening.

And that’s what got me thinking about how we live now. We’ve built an entire culture around not being present. We’re scrolling through other people’s lives, capturing everything on camera, filtering, curating, archiving, doing everything except actually being there as we create the memory. I’m not exempt from this, by the way - I’m recording this podcast in the hope that you’ll stop what you’re doing and give me your attention, so let’s not pretend I’m above it.

But we do get to choose. That’s the point. We get to choose where we place our attention, and right now I think most of us are giving it away without even realising. So this episode is an invitation. Leave your phone in another room for an hour. Eat a meal without a screen. Go for a walk without your headphones in. Because at the end of our lives, it won’t be our follower count or our content archive that’s left. It’ll be what we were paying attention to. The things we loved. The people we loved. Let’s make sure we actually let ourselves know it while we have the chance.

This episode is based on my full Substack essay:

Check out digital home on Substack: ReWild with Gill Moakes

ReWild Your Business is a global top 3% podcast. If this episode resonated with you, please could you leave a review - it means the world.

ReWild With Gill Moakes is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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I’ve been in a seriously creative season lately. Writing, thinking, meditating, doing all the things that for me are the work, and also, if I’m honest, feeling a bit guilty about it. The newsletter that slipped. The freebie that’s been sitting waiting for an email sequence I haven’t got round to writing. You know how it goes.

And then my sister-in-law asked me one simple question that stopped me in my tracks.

“What would feel good today?”

That’s it. Five words. And I’ve been thinking about it ever since…

What this episode is really about

When she said it, I realised I’d been completely disconnecting from my body’s signals between my morning and evening practices. You see, I have these lovely bookends to my day, meditation, journaling, skincare in bed, but between those mindful bookends, I’d been just cracking on, forcing myself through whatever I think I should be doing, regardless of whether it’s a match for the energy I actually have.

And then I’m making myself wrong when it doesn’t go well.

This episode is me unpacking why that question hit so hard, and what it’s got me thinking about in terms of how we all manage our energy, our attention, and our relationship with our own intuition - our wise inner voice.

This episode covers:

• Why creative seasons can feel like a double-edged sword (and why that guilt is worth examining)

• The problem with “future casting” - loading so much consequence onto today’s small decisions that you’re living a year ahead instead of right now

• How “shoulding yourself in the foot” gradually disconnects you from your intuition

• A simple habit-stacking idea for checking in with your energy throughout the day, not just morning and evening

• The difference between genuine procrastination and forcing yourself to do something that’s just not a match for today (you do know the difference, I promise)

The invitation

Before you attack your to-do list today, just pause and ask it. What would feel good today? Not as a life strategy. Just today.

Mentioned in this episode

The Work That Matters - a reflective workbook I’ve created, full of prompts to help you tune back into the work you’re truly here to do. There’s no fancy opt-in page yet (see: creative season, email sequences, the irony is not lost on me), so just drop me an email at gill@gillmoakes.com and I’ll send you the editable PDF straight back. It’d make a lovely thing to work through over Easter if you’re taking a bit of time off.

ReWild Your Business is a global top 3% podcast. If this one resonated, a review goes a long way, thank you SO much x

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This one's been gnawing at me for a while. I believe we're living through one of the most significant shifts in history for women, and against the backdrop of everything happening in the world right now, I'm convinced that women are the ones who are going to shape what comes next. But to do that, we have to stop apologising for who we are and what we're being called to do.

We have to stop building lighter, safer, watered-down versions of the work we're really here to do, and start treating our soul's calling not as something indulgent, but as the most strategically intelligent business decision we can make.

If you've been keeping the truest version of your work tucked away for later, waiting until you feel more ready, more established, more sure, this episode is for you...

We Are Living Through a Shift

Against everything that's happening in the world, something is moving beneath our feet. Women are being called to lead, to create meaning, to shape what comes next. And that starts with each of us getting honest about what we're here to do, and refusing to compromise on it any longer.

Your Calling Is Not Indulgent

We've been sold this idea that following your soul's calling is unrealistic... some soft, ethereal concept that doesn't belong in a business conversation. I think it's the exact opposite. Your calling is real. It's the thing that won't leave you alone. And pursuing it isn't the opposite of strategy, it is the strategy.

The Reframe: Soul-Led Work Is Commercially Intelligent

Here's the paradigm shift: you don't choose your calling in spite of wanting to make money. You choose your calling and making money is the side effect. When you do the work that's genuinely aligned with who you are, you bring a depth to your business that simply doesn't exist when you're running the lighter version. That depth becomes magnetic. It's what makes people seek you out, invest at higher levels, and become ambassadors for your work.

Stop Keeping the Real Work for Later

So many women are keeping the truest version of their business hidden away in a Google doc - waiting until they're more established, until the timing's better, until they feel more ready. And later never comes. Or worse, it does, and with it comes the grief for all the time spent on the diluted version.

The Ceiling of Effort-Only Growth

You can build a business on best practices and hard work alone, but there's a ceiling to it. Growth built purely on effort without alignment is innately unsustainable. Real exponential growth, the kind that creates legacy and impact, is built on resonance, on how deep you're willing to go.

A Question to Sit With

If you weren't afraid of failing, and if you weren't afraid of what people would think, what would you build?

Free Resource

I’ve created a free workbook filled with prompts and questions to help you unearth what’s true for you. It’s deep work (I’m not apologising for it, but prepare to confront some demons) and it’s designed to help you take the first step towards doing the work that’s the fullest expression of what you’re here to do…

If you’d like a copy just message me the word 'Workbook' on Substack or Instagram, or email me gill@gillmoakes.com and I’ll send you a copy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you know something in your life or business has run its course but for some reason you can't quite explain, you're still showing up to it like nothing's changed... this one's for you.

I'm talking about the in-between: that uncomfortable space where you're no longer who you were, but not yet fully who you're becoming. And what happens when you keep pouring your energy into what you're leaving instead of redirecting it towards what's next.

In this episode:

~ Why the in-between is an identity shift, not a time management problem

~ My story of leaving corporate and the quiet rebellion of doing less

~ What "minimum viable presence" looks like in practice

~ How to stop marketing offers you no longer want to deliver

~ Giving yourself permission to pull back without calling it failure

~ Rituals for redirecting your energy towards who you're becoming

~ Three journaling prompts to sit with after you listen

Plus:

The Legacy & Leadership collaboration series with Deb D has kicked off. Watch the replay of the first livestream here: https://open.substack.com/pub/gillmoakes/p/legacy-and-leadership-part-one?r=1q9m3k&utm_campaign=post&utm_medium=web

Connect with Gill:

Substack

Instagram

LinkedIn

Website

Resouces

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So, we just wrapped up part one of our Legacy & Leadership series - a conversation that will span the next four months via posts, notes, podcasts, and 4 livestreams where Deb D | The Intuitive HERoine and I will come together like we did this afternoon to talk about how we see legacy and what it means for us and the women in our respective worlds.

Deb and I share a vision of the world where women, to use Deb’s words, “remember who the f*ck they are and reclaim their heroine status”. It matters to us deeply that women understand that they’re part of a new age where we have crucial work to step up to.

I’m loving the timing of kicking off this series today, following Monday’s episode of ReWild Your Business - #201 - Who’s In Your Corner (The Truth About Successful Collaborations).

Enjoy this conversation - part two to follow next month, but in the meantime let’s open the conversation.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Fresh off the 200 episode milestone and I'm still glowing from all your gorgeous messages - thank you, you wonderful humans!

This week I'm talking about something that is genuinely close to my heart: collaboration. I don't mean the surface-level let's-swap-email-lists kind that gets bandied about online. I mean the kind that expands who you both are and what you're capable of doing.

What I Cover in This Episode

~ Why most collaboration advice misses the point

~ The four collaborations I'm currently involved in:

~ Collaboration as a creative accelerant

~ Where to actually find your collaborators

~ The green lights to look for

~ The red flags to watch for

~ How to make it work in practice

MENTIONED IN THIS EPISODE

Lauren Jones: Brand By Boudica, and our joint venture, Unapologetic Retreats

The Institute of Coaching Studies

Rebecca Gunter: Stoned Fruit, and our upcoming joint venture, Brandtherapy

Deb Driscoll, founder of the Be HER Collective, and our upcoming live series, Legacy & Leadership

Alicia Rodriguez

Becky Benfield-Humberstone

This podcast now lives on Substack - if you're not already subscribed, come and find me. All podcast episodes and long-form articles are free. If you'd like to join me live for hot seat coaching and co-working sessions a couple of times a month, The Wild Work membership is just £15/month.

👉 https://gillmoakes.substack.com/subscribe

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Two hundred episodes… WTF! I genuinely wasn’t sure when I hit record on episode one whether there would be a second. And here we are.

This isn’t a ‘best of’ clip show or a trip down memory lane for its own sake. I’m sharing the twenty things I know now that I wish I’d known at the beginning, about podcasting, about business, about showing up consistently when it feels pointless, and about what it actually takes to build something that lasts.

If you’re a podcaster, thinking about starting a podcast, or you’ve got one that’s been gathering dust because you lost momentum, this one’s for you.

Here’s a little tease of some of the lessons…

On keeping going when it feels pointless

There WILL be stretches, sometimes long ones, where you feel like you’re just talking into the void. Downloads are disappointing. Your inbox is silent. You hit publish and get nothing back. Keep going anyway. The people who need your show will find it, sometimes months or years after you recorded it, at exactly the moment they need it. The quiet periods aren’t a sign you’re failing. They’re part of the process.

On consistency as a competitive advantage

Podcasting is one of the few places where showing up, week after week, even imperfectly, is genuinely enough to stand out. MOST podcasters can’t do it. Your listeners make you part of their routine. When you disappear without warning, you break something. That trust is fragile and worth protecting.

On sound quality - the one non-negotiable

People will forgive you for fluffing your words. They will not forgive bad audio. This is not a soft suggestion. Poor sound quality creates physical resistance in your listener and they WILL click away - not because they’re not interested in what you have to say, but because they can’t stand listening to poor quality audio. Who can?! Invest in your sound. Everything else is optional. Your audio is not.

On finding your Linah

A proper shout-out to my podcast editor Linah Macharia, who has been with me since episode one. A great editor is a creative partner who holds the continuity of your show in a way you simply can’t when you’re too close to it. If you find someone who gets what you’re building and shows up for it consistently, treasure them.

On niche, evolution, and the show telling you what it wants to be

The other sixteen lessons cover everything from why your worst episodes teach you the most, to why silence in an interview is gold, to how your backstory is your greatest asset rather than something to hide. We talk about marketing without performance, building for permanence over trending, and what it means when your audience wants to know you, not just learn from you.

The One That Matters Most

Begin before you’re ready. And then keep beginning.

That’s it. That’s the whole thing.

A Note on This Show

This podcast started as a way to share what I know about building a business that actually fits the person running it. It has become something much bigger than that. A record of my own evolution, a community of women who are done performing their way through entrepreneurship, and proof that the quiet, consistent, relationships-first approach works.Thank you for being here. Whether you’ve been with me since episode one or this is the first episode you’ve ever heard, welcome. There’s plenty more to come.

Mentioned in This Episode

• Linah, podcast editor and legend - https://linahmacharia.com/

Work With Me

If this episode resonated and you’re ready to build a business that actually fits you, one rooted in authenticity, depth, and real relationships rather than algorithm-chasing, here’s how we can work together:

Legacy: High level 1:1 coaching. Bespoke, deep, and built around you.

Mastery: A DIY program for early-stage coaches ready to build the foundations properly from the start.

Start by applying for a FREE Best Next Move session with me: https://form.jotform.com/Moakes/best-next-move

CONNECT WITH ME…

• Substack: https://gillmoakes.substack.com/

• Instagram: https://www.instagram.com/gillmoakes/

• Website: https://gillmoakes.com

*If this episode hit home, please share it with someone who needs to hear it - another podcaster who’s losing faith, a coach who keeps putting off hitting record, or anyone who needs a reminder that beginning imperfectly is still beginning.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Big news this week, the ReWild Your Business podcast has a new home. I've moved it over to Substack, and in this episode I'm sharing exactly why, what I've changed my mind about, and how I'm planning to use Substack as my central media hub going forward.

If you've been curious about Substack, whether it's worth exploring, whether the SEO issues are still a thing, whether it's actually just for writers, then this episode is for you. I'm coming at it as someone who dismissed it for years and has now done a complete 180.

Why I Changed My Mind About Substack

For a long time I was repeating other people's opinions about Substack as if they were my own - the closed shop problem, the SEO limitations, the "it's only useful if your clients are writers" narrative. I hadn't done my own due diligence, and I'm calling myself out on that. Because Substack has evolved enormously, and it's time to update the story.

The LinkedIn Thing

I'm not deleting my account, but I'm being honest: I'm over trying to crack the LinkedIn algorithm. Six and a half thousand followers and I still can't reliably reach the people I'm connected to on purpose. I don't create content to please algorithms, and Substack feels like a breath of fresh air by comparison.

What's Actually Changed on Substack

The SEO has improved significantly, it's no longer the closed shop it once was

You can use it as a full media hub - newsletter, podcast, video, live events, community

Notes gives you a social media-style space without being fully algorithm-dependent

You can go as simple or as complex as you like

How I'm Using It

The podcast now lives inside Substack (you can still listen on Apple, Spotify, YouTube, nothing changes for you there). I'm also experimenting with going live, including a four-part collaboration series with the brilliant Deb D. And I've opened a paid membership - the most accessible and simple way to work with me, with resources and monthly Zoom calls, without the over-engineered complexity that's put me off memberships in the past.

Why Substack Feels Right For Me Right Now

It's where I can show up as my whole self without performing for an algorithm or shrinking to fit a platform's rules. It's where the writers I most admire are doing their most generous, accessible work. I want to create that same sense of depth and connection for you.

And with my book in progress, Substack feels like the natural home for the writing side of everything I'm building.

Subscribe to ReWild Your Business on Substack: https://gillmoakes.substack.com/

Come and have a dig around, it's still a work in progress and I'd love your company as it evolves. Free subscribers get all the newsletters and the podcast. Paid members get a more personal layer of access, including 2 monthly Zoom calls.

https://gillmoakes.substack.com/

If anything on the Substack feels confusing or you think the navigation could be clearer, please do drop me a line: info@gillmoakes.com - genuinely helpful feedback very welcome.

Substacks Mentioned in this episode:

Deb D - The Intuitive HERoine - For the women who dare to lead their lives from within. https://thebehercollective.substack.com/

Claire Venus - Sparkle on Substack - If you're thinking of starting or growing a Substack, she is the resource. Down to earth, practical, zero gatekeeping. Highly recommended. https://sparkleon.substack.com/

Beth Kempton - SoulStack - Beautiful, generous writing for anyone interested in developing their writing practice. https://bethkempton.substack.com/

Rebecca Campbell - For the spiritual among you, Rebecca is the real deal - I love her work. https://rebeccacampbell.substack.com/

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In this raw and honest episode, I'm sharing why I've been quieter than usual lately and what's really been happening behind the scenes.

I've been going through a profound identity evolution over the past year - one that felt too big, too spiritual, too mystical to share while I was in the middle of it. If you've ever felt caught between who you're becoming and what you think you "should" be doing in your business, this episode is for you.

• Why I chose silence over diluting my experience during this profound transformation

• The internal battle between strategy and soul-led work (and why it felt like a wrestling match)

• How trying to diminish your truth creates friction that stops you from moving forward

• Why that friction isn't a problem to solve - it's information your system is giving you

• What happens when you choose to honor the evolution of who you're becoming

• The unexpected doors that open when you trust yourself more than you trust what others expect

Journaling Prompts:

Where in your life and business are you showing up as a diminished version of yourself?
Where are you diluting your truth?
What friction are you experiencing that might actually be information about what you've outgrown?

Work With Gill
Ready to explore what's next for you? Book a Next Best Move call to get clarity on what you need to be focusing on.
https://www.gillmoakes.com/next-best-move

Connect with Gill:

Instagram: @gillmoakes
Substack: It's A People Thing: https://gillmoakes.substack.com/
Website: https://www.gillmoakes.com/

About the Podcast:
ReWild Your Business is the podcast for women doing the work their soul intended. It's about cutting away what doesn't belong to allow what does to thrive, finding simplicity in your work, and bringing the whole of who you are to the table.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you've ever felt like you're drowning in systems, strategies, and 47-step funnels while the actual work you love takes a backseat, this one's for you...

The online business world has sold us a version of entrepreneurship that's unnecessarily complicated. The complex funnels, intricate launch sequences, social media strategies that require a degree in digital marketing, business models you can't explain without a flow chart. None of this is an accident.

The complexity isn't a bug in the system. It's an entire business model. Someone sells you a complicated system, it doesn't work (or it kind of works but feels exhausting), so you think you're doing it wrong. You must need the advanced training, the next level, the missing piece. And they've got you for another course, another certification, another mastermind.

Building a coaching business comes down to one sentence: Be visible where your people are, talk about what you do in a way that makes sense, have conversations with potential clients, make offers, deliver excellent work, and ask for testimonials and referrals.
That's it. Everything else is optimization for a business that's already working.

The Essentials

• Clarity on who you serve and the transformation you create

• A simple way to reach those people (ideally your own platform)

• Consistent visibility and content that adds value

• Actual conversations with potential clients (we're in a trust desert thanks to AI)

• A clear offer that solves a real problem, priced appropriately for the value you create

• Brilliant delivery so you can ask for referrals and testimonials

Everything outside of these six things is optional.

This connects to identity work. Complexity sells because most people are operating from an identity that doesn't trust the simple path. If you fundamentally don't believe you're the kind of person who can build a successful business through straightforward means, through your actual talent, real relationships, and genuine value, then complexity feels necessary. It becomes armour, proof that you're a serious business person.

But the minute you step into the identity of someone who creates value, builds relationships, and makes offers from genuine authority, that complexity starts feeling like a chain around your neck.

Everyone who's built a successful coaching business did it through relationships first and systems later. Not the other way around.

Your Rewilding Move This Week:

Look at your business. All of it. The tools, systems, strategies, platforms, frameworks, social media channels. Ask yourself: what here is actually serving me versus what am I serving?
If you're spending more time managing your business infrastructure than actually building relationships, having conversations, making offers, and creating value, you've probably been sold complexity and now you're hiding behind it.

The antidote isn't another solution. It's subtraction.

Ready to Strip Back the Complexity?
If you're ready to build your business from a place of genuine authority and do the identity work around becoming the coach who trusts that it can be this simple, apply for a Next Best Move call with me. It's an hour of one-to-one time where we'll figure out what you actually need and what the simple version of your business could look like.
Apply Now: https://www.gillmoakes.com/next-best-move

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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There's panic in the coaching industry. Will AI replace us? Are we all about to become obsolete?

Here's the reframe: AI hasn't made coaching obsolete. It's made it absolutely essential.

The Truth About AI
AI is extraordinary. You can get a complete business strategy in 30 seconds, a marketing plan, step-by-step frameworks for anything. Information that used to take years to access is now free and infinite.
But people aren't flying... they're drowning in information, strategies, and plans they're not executing.

It's No Longer an Information Gap, It's a Transformation Gap
People don't hire coaches because they don't know what to do. They hire coaches because they're struggling to become the person who actually does it.

AI can give you the blueprint. But it cannot hold space for the messy stuff in the middle, that deeply human process of becoming someone different.

AI can't sit with you in discomfort, mirror back your stories, or call out your excuses with loving directness. It doesn't witness your transformation in the same way.

You Don't Change Because You Got Better Information
You change because another human believed in your potential before you did. Because someone created space where it was safe to let go of who you've been. Because someone asked that one question that cracked you open.

That's coaching. No algorithm will ever replicate the power of human witness and intuition.

AI Has Made Information Free - Transformation Is Everything
Mediocre coaching, repackaged information and generic cheerleading, is absolutely replaceable by AI.
Deep transformational coaching that sees the person behind the pattern? More valuable than ever.
The world doesn't need more information. We need brilliant coaches who can guide people through the transformation they need to use the information.

AI isn't coming for your coaching business. It's raising the bar for what coaching needs to be.

~~~

Apply for a FREE 60-minute strategic session with me where we'll cut through the noise and identify the single most important action for your coaching business right now. This isn't about more information - it's about the right action at the right time: https://www.gillmoakes.com/next-best-move

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This week I'm calling out something I'm seeing everywhere right now in the online business world, and honestly, it's feeling like an epidemic. Coaches are hearing they should differentiate themselves by being vulnerable, so they're sharing their struggles, their breakdowns, their trauma in real time. And look, it works at first - engagement goes through the roof, people respond, you feel seen. But here's the problem: they end up building their entire brand around their worst moments.

Every post becomes a wound on display. And then they can't figure out why they're attracting clients who are drowning, not clients who are ready to actually do the work and move forward.

When your brand is built on unprocessed trauma, you're positioning yourself as a peer in struggle rather than a guide through it, and that fundamentally undermines your authority.
There's a massive difference between real vulnerability and performance vulnerability. Real vulnerability is when you're sharing something you've processed and metabolised. You're offering wisdom, not an open wound. It feels clean because you're not searching for validation, you're genuinely serving your audience's transformation.

Performance vulnerability? That's when you're sharing trauma because it gets clicks and comments, when you're still in it and you need people to tell you you're brave. It's extractive, not generous.

So here's my invitation: stop sharing trauma in real time, audit your content to see how much centres on pain rather than insight, and reposition your brand around transformation instead of empathy. The people who truly value you don't need you to perform your pain, they value your wisdom, your authority, your frameworks because you're on the other side and can show them the way.

Mentioned in this episode:

This is the LinkedIn post I mention about my late husband:

https://www.linkedin.com/posts/gillmoakes_its-7-years-ago-today-that-my-husband-phill-activity-7143208724856270849-BFL-?utm_source=share&utm_medium=member_desktop&rcm=ACoAACuEtlUBCBw8uMiKIFcrgf3Kt-Gpw6nq80o

If you'd like to explore working together, book a call with me here: https://go.oncehub.com/alignment-call

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Your modesty isn't making you more likeable - it's making you invisible to the people who desperately need what you offer...

While you're busy staying humble and worrying about looking like a dick, someone out there who needs you, can't find you. Or they find you but don't believe you can help them because you're playing small.

What This Episode Covers
We're tackling imposter syndrome, the resistance to "bragging," tall poppy syndrome, and all the cultural conditioning that keeps you making yourself smaller.

The Big Ideas
Confidence vs Arrogance:
A. Owning your expertise: "I've spent 10 years learning how to solve this exact problem. I've worked with dozens of clients who've got results. I know what I'm doing and I can help you."
B. Being a dick: "I'm the only person that can solve your problem. Everyone else is s**t."

One invites people in. The other pushes them away.

Imposter Syndrome Reframed
Imposter syndrome is a refusal to integrate your experience into who you are. Your clients didn't pay you for luck - they paid you for your expertise. When you refuse to own that, you could say you're not being humble, you're being slightly dishonest.

What Your Future Clients Need
They're scared, uncertain, investing money that feels like a stretch. They need confidence in you. Your confidence gives them permission to trust you. Your belief that you can help them creates space for them to believe in their own transformation.

Four Ways to Own Your Expertise

1. Talk About Results - Show what happens because of what you do

2. Be Confident in Your Messaging - Stop using "I think" or "maybe" or "it's just my opinion"

3. Be Specific - Specific truths sound like expertise; vague claims sound like b**t

4. Own Your Perspective - Say "Here's what I've learned" not "I think this might work"

Key Takeaways

• Your modesty is not a virtue if it's keeping people from finding you

• Your imposter syndrome is a refusal to integrate your experience

• Your fear of being "too much" robs your future clients of the confidence they need

• The people who need you are looking for someone confident and certain

Ready to Do This Work?
If you're ready to do the identity work around becoming the woman who has the business you want, let's explore working together. I've been doing this for a long time. I'm good at it.
Book a call: https://go.oncehub.com/gillmoakeschat

00:00 Introduction and Welcome
00:37 This Week's Topic: Owning Your Expertise
04:39 Understanding Imposter Syndrome
08:41 Overcoming Tall Poppy Syndrome
10:47 Steps to Own Your Expertise
15:06 The Identity Shift: Becoming Your True Self
18:16 Conclusion and Call to Action

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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For most of my life, I genuinely believed I wasn't creative. Like, hand on heart, I would tell anyone willing to listen that I didn't have a creative bone in my body. And I really believed it.

Why? Because to me, creativity meant one thing: being able to draw or paint. And since I can't do that (trust me, this isn't false modesty – I literally cannot draw to save my life), I wrote myself off completely.
But here's what I've finally realised: I've been using the wrong definition of creativity my entire life. And in doing so, I've been denying a fundamental part of who I am.

So, here's what I'm sharing with you in this episode:

• The narrow definition of creativity I carried from childhood into my business

• How I finally recognised that the way I think, write, and solve problems IS creative

• Why this isn't just about creativity – it's about the identity stories we tell ourselves. The stories you might be telling yourself that are keeping you stuck ('I'm not strategic', 'I'm not good with money', 'I'm not a natural salesperson'...)

• How your business will only ever be as big as the identity you're willing to claim

• The loop that's running your life: identity determines actions, actions determine results, results reinforce identity

Here's the truth: Your business will never outperform who you are. If you're keeping yourself inside a restricted identity – some clinical, small version of you – your business will never outgrow that.

This week's journal prompt:
What story are you telling yourself about who you are or who you're not? And where did that story come from?

I bet it came from somewhere outside you. Someone else's definition. Someone else's standards. Something you decided once, years ago, based on limited information or one bad experience or comparison to someone who does it differently.

Pay attention to who you actually are when you're not trying to be who you think you should be.

Let's connect:
Drop me an email at info@gillmoakes.com and let me know what came up for you when you listened to this episode. I absolutely love getting those messages – they honestly make my day!

And if you're enjoying the podcast, I'd be so grateful if you'd hop onto Apple Podcasts (or wherever you listen) and leave a five-star rating and review. You wouldn't believe the difference it makes to the reach of the show.

Mentioned in this episode:

Unapologetic Retreats - we gift women the time and space to explore what’s possible for them, and be inspired to take action, unapologetically. (https://www.unapologeticretreats.com/)

Girls That Get S**t Done - a roaring, global network of seriously creative female bad asses that are shaping the world of design, marketing, business and brand. (https://www.girlsthatgetshitdone.com/)

Listen now and subscribe on: Apple Podcasts | Spotify | Your favourite podcast platform

00:00 Introduction and Happy New Year!
00:27 Embracing Creativity: My Personal Journey
02:17 Redefining Creativity and Identity
04:13 Challenging Limiting Beliefs
05:45 Recognising and Owning Your Creativity
09:25 The Power of Identity in Business
16:16 Breaking the Loop: Identity and Actions
17:08 Reflection and Journaling Prompts
19:01 Final Thoughts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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In the first episode of 2026, I'm sharing five deliberate choices I refuse to apologise for in my business. These include not being present on all social media platforms, my pricing, saying no to unaligned opportunities, not always being relatable, and working long hours.

Yep an eclectic little bunch of insights this week - let's start this year as we mean to go on and get clear on what we're not going to apologise for!

Tell me what that means for you: info@gillmoakes.com

Want to explore working with me this year? Schedule a call: https://go.oncehub.com/alignment-call

00:00 Welcome to Rewild Your Business 2026!
01:09 Unapologetically Authentic: Embracing Your Business Choices
03:01 Social Media: Quality Over Quantity
05:08 Valuing Your Worth: No Apologies for Pricing
07:11 The Power of Saying No
10:11 Relatability vs. Transformation
14:28 Passion Over Balance: Embracing Long Hours
16:51 Final Thoughts and Reflection

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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As we close out 2025, this episode is about the three critical decisions that will position you to make next year truly extraordinary. Whether you're listening in those strange days between Christmas and New Year, or you're one of those brilliant people who switches off completely until January 5th, these decisions are for you to make...

If you have a vision for your life and business that's bigger than feels comfortable to admit out loud, this episode is going to challenge you in allllll the right ways.

The Three Decisions:

Decision 1: To Uplevel Your Identity
This isn't about affirmations or visualisation... it's about who you're actually being, not just what you're thinking. Your current business - everything it is and isn't - is an exact match for who you've been being up until now.

If you're not getting the clients you want, it's because the woman you've been being isn't the woman who works with those clients. If you're not charging what you're worth, it's because the woman you've been being doesn't believe she's worth it.

The uncomfortable truth? You can't grow your business beyond who you are being. So who do you need to become to hold the vision you have for 2026?

Decision 2: Say No to Misalignment
Every yes to something that doesn't align with your values or vision is a no to something that does. You can't make space for what's next if you're holding on to what no longer serves you.

This isn't about being ruthless, it's about being intentional. It's about honouring yourself enough to protect your energy, your time, and your focus for what actually matters. What are you tolerating that's keeping you small?

Decision 3: Invest in Yourself
Growth requires investment. You know the difference between genuinely not being able to invest responsibly and using money as a comfortable excuse to avoid growth.

What investment do you need to make in 2026? A mentor? A mastermind? Training that would give you the skills to deliver at the level you want? Someone to help you do the deep identity work?

Write down what you need. Then write down all your reasons for not doing it yet. Read them back and ask yourself: are these the thoughts of the woman I decided to become?

Your Action Steps:
For each decision, make one concrete move:

Identity: Write a detailed description of the woman you're becoming. Choose one action that woman would take that terrifies the woman you've been being. Then take it.

Saying No: Identify one thing you're currently doing that's misaligned and start thinking about your exit strategy.

Investment: Research the investment you know you need to make. Book the discovery call. Request the proposal. Look at your finances and figure out how you'll invest in yourself in 2026.

Don't wait for perfect clarity. Don't wait to feel ready. Just make the decision.

Want to Work With Me in 2026?
If you need someone to help you become the woman who can build the legacy business you're dreaming of, let's talk. Book a call here https://go.oncehub.com/alignment-call or DM me on LinkedIn.

Thank you
Thank you for making this podcast part of your 2025. This is the end of the third year of ReWild Your Business, and recording these episodes is still such a pleasure. I feel really lucky to have this as my platform... well, it's not luck, it's bloody hard work, but I love it!

Have an amazing New Year, however you're celebrating, and I'll speak to you next time in 2026.

Connect with Gill:

Website: https://gillmoakes.com
LinkedIn: https://www.linkedin.com/in/gillmoakes/
BOOK A CALL NOW: https://go.oncehub.com/alignment-call

00:00 Gratitude and Reflections on the Past Year
00:51 Making the Most of the Year-End
02:51 Understanding Ambition and Vision
06:48 Decision 1: Uplevel Your Identity
15:16 Decision 2: Say No to Misalignment
22:17 Decision 3: Invest in Yourself
29:54 Final Thoughts and Encouragement

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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In this episode of Rewild Your Business, I'm talking about the importance of mindset as we hurtle towards 2026. While it's the external factors often seem like barriers to our success, it's actually the internal mindset that plays the biggest role. With a focus on choosing courage over comfort, we're looking at the common negative thoughts that hold us back, the importance of acting despite fear, and how to build the courage muscle to achieve your business goals.

Also, enrolment to my 18 week business accelerator, MASTERY, is now open: check out what's possible for you in 2026: https://gillmoakes.com/mastery

00:00 Welcome to Rewild Your Business
00:19 Mindset Matters: Starting 2026 Right
03:31 The Power of Belief and Courage
04:38 Confronting Negative Thoughts
10:06 Building Your Courage Muscle
17:51 Commitment Over Comfort
26:30 Mastery Program: Take the Next Step
28:38 Final Thoughts and Next Steps

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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What I'd do if I were starting my coaching business from scratch today...

In this episode, I'm breaking down the three priorities when you're building a coaching business - no fluff, no filler, just the strategic foundations that create sustainable growth. If you're an early-stage coach or you've been spinning your wheels trying to figure out what to focus on, this episode will save you months of second-guessing.

In This Episode:

• The one thing that changes everything about how you show up in your business
• How to develop your signature framework instead of being a set of hands for hire
• Why you don't need a thousand followers to build a thriving coaching practice
• What to prioritise right now if you want to build something real

Resources Mentioned:

MASTERY: Enrolment is now OPEN for my MASTERY, my 18-week programme for early-stage coaches who are committed to growing their coaching businesses in 2026.

https://gillmoakes.com/mastery

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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We're revisiting an episode that was first published in February this year - Why? Because I've been soooo sick and didn't record this week, but also because this is a really important episode when it comes to your money mindset.

If you’ve ever found yourself obsessing over where the next client is coming from or feeling that gut-wrenching panic when someone says no, this episode is for you. I am talking about the biggest mindset shift that makes signing clients easier: stop chasing money and start focusing on connection, trust, and service. When you do, the money becomes a natural side effect.

This isn’t about sitting back and hoping for the best. It’s about showing up, doing the work, and playing the long game. When you stop leading with desperation and start building real relationships, everything, clients, sales, opportunities, flows so much more naturally. And let’s be honest, growing your business feels a lot better when you’re not constantly stress chasing.

FREE MASTERCLASS

Today we kick off Unearth Your Edge - my free 3-day masterclass series for coaches, where we’ll refine your niche and messaging so start attracting and enrolling the right people.

For more info and to register, click here: https://gillmoakes.com/unearth

(This throwback episode mentions the March dates of our last event - this round is actually 8th / 9th / 10th December - 5pm UK / 12pm EST)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you're a coach who's ready to change lives but you're struggling to stand out from all the other coaches saying the exact same things... this episode is for you.

It's completely natural when you're starting out to look at what other coaches are doing. But here's what happens: you end up reading other coaches' Instagram bios, checking out their websites, and without even realising it, you start mimicking the language you're seeing everywhere. The result? Your messaging becomes beige. Safe. Generic.

And when potential clients are scrolling through Instagram or reading emails, they can't tell the difference between you and any other coach out there.

What Is Your Edge?
Your edge is the combination of everything that makes you unmistakably you:

• Your values - the hills you're willing to die on
• Your lived and learned experience - all the lessons you learned the hard way
• The things you believe that not everyone agrees with
• The perspectives that make some people nod furiously and others hit unfollow (brilliant!)
• Your authentic personality - not the professional coach version you think you should be
• Your messaging - the things you can't stop talking about

This Can't Be Outsourced
You can't shortcut this work. You can't copy someone else's positioning. This isn't the glamorous bit of building a business - but it's the difference between a coaching business that actually grows and makes you money versus one that constantly struggles to attract the right people.

It's the difference between feeling confident in who you are and what you offer versus feeling like an imposter every time you post on social media.

Join Me For Unearth Your Edge
I'm hosting a FREE three-day masterclass starting December 8th (8th, 9th, and 10th at 5pm UK time). This is the foundational work I do with clients in my MASTERY accelerator - and people have told me this masterclass alone has changed the trajectory of their business.

Here's what we'll cover:
Day 1: Who You Are - Getting crystal clear on your values, your story, and what you bring to the table that no one else does
Day 2: Who You Serve - Refining your niche based on genuine alignment between who you are and who you're meant to serve
Day 3: How You Communicate - Creating messaging that actually converts by articulating what you believe in a way that resonates with the right people

90 minutes on Zoom each day. Time for questions. Workbooks for each day. And I promise you: this is going to move you forward in your business.

Numbers are capped so everyone gets space to ask questions - so grab your spot now at gillmoakes.com/unearth

Unearth Your Edge - FREE Masterclass: gillmoakes.com/unearth

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This week, it's part 2 of our mini-series on Planning On Purpose - all about stepping confidently into next year. I'm talking about the critical identity shifts you need to make to bring your 2026 vision to life.

Building on last week's foundational planning episode, I explore the importance of aligning your daily actions with the person you need to become to realise your goals.

I outline five key identity shifts:

• moving from reactive to intentional

• perfectionist to practitioner

• people-pleaser to values-led leader

• scarcity to abundance

• isolation to connection

It's all about adopting a daily practice of making small, consistent decisions that align with your future self.

AND, if 2026 is the year you're committing to seriously growing your coaching business, then you don't want to miss my FREE 3 day masterclass Unearth Your Edge, starting on 8th December 2025.

Over 3 days, live on Zoom together, you'll learn:

1. How to embrace and leverage your uniqueness

2. How to refine your niche

3. How to nail your messaging to consistently attract & enrol your ideal clients.

Places are limited, so secure your spot here now: https://gillmoakes.com/unearth

ALSO MENTIONED

Check out my 18 week business accelerator for coaches: https://gillmoakes.com/mastery

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Where the hell did this year go? If we're not careful, 2025 is going to race past us and we'll all be sleepwalking into 2026...
In this first part of a two-part series, I'm sharing the exact planning process I take my private coaching, LEGACY clients through at the end of each year. This isn't about hustle culture goals or pushing harder. It's about creating a year that actually reflects what YOU want, not what Instagram tells you your year should look like, not even what I tell you it should look like...

Because here's what I've learned from coaching really ambitious women: most of us don't fail because we lack strategy. We struggle because we're following strategies that weren't created by us, for us.

This is planning that matters. Planning that works. Planning on purpose.

What You'll Learn:

• Why Planning Actually Matters

• The Three Essential Planning Steps

• The Biggest Mistake Coaches Make

Resources Mentioned
Free Workshop:

Planning on Purpose: November 20th, 2025
Hosted with the Institute of Coaching Studies
(Replay available if you can't attend live)

SIGN UP HERE: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/

Book Recommendation:
"Free to Focus" by Michael Hyatt - exceptional resource for yearly planning and productivity

The Institute of Coaching Studies:
My absolute number one recommendation for coach training.

Reflection Prompts:
Before you start planning for next year, take time to reflect on 2025:

What worked this year that you want to do more of?
What didn't work that you're ready to let go of?
What did you wish you'd made time for?
What do you wish you'd never started?

Email your reflections to info@gillmoakes.com - I'd love to hear what's coming up for you.

COMING NEXT WEEK...
Part 2 is coming next week, where we'll dive deep into the mindset piece: Who do you need to BE to bring your vision to life? What is your business asking from you in terms of how you show up?
This two-part series, combined with the free workshop on November 20th, will give you everything you need to make 2026 truly YOUR year.

About This Series
This is the exact planning process I've refined over years of working with ambitious women coaches. It works because it's not about doing more or pushing harder, it's about intentional, purpose-driven planning that creates a business supporting your life, not consuming it.

Connect With Gill
Have reflections to share? Questions about planning your year? Email me at info@gillmoakes.com
Join the Planning on Purpose Workshop: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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That permission slip you're waiting for... the one that says you're ready to charge what you're worth, claim your niche, or call yourself an expert? I'm afraid it's not coming. Not from a certification body, not from a certain number of clients, and definitely not from your follower count.

In this episode, I'm diving into why we crave external permission, the three permission traps keeping brilliant coaches stuck, and what self-permission actually looks like (spoiler: it's harder than waiting for validation, but it's the only way forward).
If you've been telling yourself "I'll be ready in January" or "once I have X, then I'll do Y", this one's for you.

What We Cover

The Permission Paradox

• Why we're trained to wait for external validation (and why it's keeping you small)
• My own journey from blocking everyone on social media to hosting this podcast
• The uncomfortable truth: staying small has to feel worse than the fear of being seen

The Three Permission Traps

Trap #1: The Qualification Trap

• Why collecting certifications won't make you feel ready
• The truth: clients buy transformations, not certificates
• You're qualified the moment you can deliver results

Trap #2: The Numbers Trap

• "Once I have 10 clients, then I'll raise my prices" (and other lies we tell ourselves)
• How you can build a six-figure practice with 500 engaged followers
• Premium pricing attracts better clients - not the other way around

Trap #3: The Timeline Trap

• "I'll be ready in six months" (no, you won't)
• Why perfect conditions will never exist
• Clarity comes from action, not contemplation

What Self-Permission Actually Looks Like
Self-permission isn't a feeling, it's a decision. And it requires:

• Radical responsibility (no one else to blame if it doesn't work)

• Tolerance for discomfort (charging premium prices before you feel 'worth it')

• Redefining "ready" (willing to try ≠ perfect)

The 5-Step Framework for Giving Yourself Permission

1. Name what you're actually waiting for (get specific - it's probably imaginary)

2. Identify the cost of waiting (what are you not building? Who are you not serving?)

3. Make the decision as if permission has been granted

4. Take the first uncomfortable action (not perfect action, next action)

5. Build your evidence bank (track every win, collect every testimonial)

The Bottom Line
The permission you're waiting for isn't coming from out there. It's been inside you the whole time. You just have to be brave enough to claim it.
Stop waiting. Start building.

Your Invitation
What's one green light you've been waiting for that you could give yourself today? Not in January. Not when you have more clients. Not when you feel more confident. Today.
What would you do if you just... decided?

Work With Me
If this episode resonated and you're ready to stop waiting for permission, let's talk about MASTERY - my 18-week signature program for coaches who are done playing small.

MASTERY isn't just strategy (though you'll get a complete roadmap for building a highly profitable coaching practice). It's also the mindset work of backing yourself before you have external proof. Of embracing your unique edge. Of owning your value. Of moving forward even when it's uncomfortable.

Because here's what I know: you don't need more qualifications. You don't need more followers. You don't need more time.
You need clarity. You need strategy. You need someone who sees you and believes in what's possible when you bring the whole of who you are to your business... Let me help you.

Find out more: https://gillmoakes.com/mastery

CONNECT WITH ME
Instagram: https://www.instagram.com/gillmoakes/
LinkedIn: https://www.linkedin.com/in/gillmoakes/

WORK WITH ME
Check out my FREE monthly workshops: https://www.gillmoakes.com/workshops

Check out MASTERY: https://gillmoakes.com/mastery

Book a call to explore the next right move for your business: https://go.oncehub.com/gillmoakeschat

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Feeling overwhelmed by your coaching business? In this episode, I'm sharing my current obsession: simplification. I share why most coaches overcomplicate their businesses with too many offers, platforms, and tactics, and why less is actually more when it comes to building a sustainable, profitable coaching practice.

You'll learn why complexity is usually a symptom of lack of clarity, hear the story of why I closed a profitable membership to choose alignment over income, and get a practical framework for figuring out what to keep and what to let go in your business.

What You'll Learn

• Why coaches overcomplicate everything (and why "more" doesn't actually mean better)

• The real reason behind business complexity: lack of clarity on who you serve and what transformation you offer

• My story of closing The Collective - choosing alignment over a profitable revenue stream

• What true simplification looks like: one clear offer, one clear client, one clear message

• The three questions to help you decide what stays and what goes in your business

• A practical exercise to audit everything in your business and strip back to what matters

The Three Questions Framework
1. Does it energise you? Not every moment, but overall, does this thing light you up? Do you look forward to it? Or is it consistently draining you before you even begin?

2. Does it serve your ideal client? Not just any client, but YOUR ideal client. Does this offer, platform, or piece of content actually move them closer to the transformation they desire?

3. Does it move the needle? Is this thing actually contributing to your business growth? Is it bringing in revenue, building relationships, or establishing your authority? Or is it just busy work?

Practical Exercise

1. List EVERYTHING in your business: every offer, every platform, every content type, every marketing tactic, every system

2. Circle the things that light you up AND make you money (both, not just one)

3. Question everything else - does it really need to stay?

Remember: Being busy doesn't equal being effective.

My Simple Business Model
Three ways to work with me (I've been doing this a while so I do have more than one offer):

• Mastery - my 18-week foundational accelerator program for early-stage coaches building their coaching business

• Evolution - coming in 2026 - for coaches ready to scale beyond 1:1 client work

• Legacy - Private 1:1 coaching for ambitious women building a legacy body of work

Content ecosystem:

• ReWild Your Business Podcast (weekly)

• LinkedIn & Instagram

• Newsletter (weekly)

• Substack (long-form deep dives)

Everything points to the same transformation: bringing all of who you are to your work so you can grow a profitable, fulfilling business.

Your First Yes
Your First Yes - is a simple guide for early-stage coaches struggling to find their first few paying clients. It focuses on the handful of actions that genuinely move the needle without the complexity of a massive marketing ecosystem.

Download here: https://www.gillmoakes.com/your-first-yes

Connect with me:

• Website: gillmoakes.com

• Instagram: @gillmoakes

• LinkedIn: https://www.linkedin.com/in/gillmoakes/

If this episode resonated with you, please leave a review and share it with a coach friend who needs to hear this message.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Let me be honest with you: what worked in marketing a couple of years ago really isn't working anymore. And if you're someone who's still trying to crack that algorithm, who believes your success is entirely governed by the quality of your content, this probably isn't what you want to hear. But it's true.

I'm seeing genuinely brilliant coaches burning themselves out creating endless content. Posting multiple times a day. Creating daily reels. Sophisticated carousel posts. Graphics. Jumping on every trend. And they're just not seeing a return on that massive amount of effort.

Here's what's really happening: the coaching industry has created this closed shop of engagement. Your amazing content is mostly being seen by other coaches who are also stuck on the same hamster wheel. Not your actual ideal clients.

Content Marketing Still Matters (But It's Only One Piece)
I'm not saying content doesn't matter. Of course it does. But it's ONE piece of a marketing ecosystem. Your overall marketing strategy needs to be bigger than just a content strategy if you want to build a business that's sustainable for the long haul.

Think of it like this: content marketing is the lighthouse - shining out, hoping to attract your ideal clients. But there's another side to that coin, and it's the one thing that's never stopped working. The thing that cannot be hacked, gamified, or outsourced.

Relationship marketing.

The searchlight piece where you go out and actively build relationships that lead to clients, collaborators, and introducers.

Why Everything Changed
Just a few years ago, you could post consistently, use the right hashtags, jump on trending audios, and the algorithm would reward you with visibility. More reach meant more engagement, which led to new followers, discovery calls, and sales.

I'm not saying it was easy then, but it was more straightforward. More predictable. There was less noise and a hell of a lot less AI-generated crap clogging up everyone's feeds.

Now? Complete opposite.

The algorithms change every other week. No one knows what's getting prioritised anymore. Platforms are oversaturated. Our attention spans are tiny. And people are absolutely exhausted from posting constantly without seeing results that match their effort.

The uncomfortable truth: If your entire marketing strategy is built on content creation and visibility determined by an algorithm, you're building your business on quicksand.

What Actually Works: The 80/20 Flip
Here's what I want you to think about: how are you spending your marketing energy right now?

If you're spending 80% of your time creating content and 20% building relationships, I want you to flip it completely.

Spend 20% of your time creating really good content that genuinely reflects who you are and what you believe. Then spend 80% of your time having actual conversations with people.

This looks like:

Showing up in DMs When someone sends a genuine connection message, reply with substance. Have an actual conversation. Don't automatically dismiss everyone as a pitch-slapper.

Leaving thoughtful comments Not just a thumbs up or heart emoji. Actually show you were interested in what they shared. Ask questions. Be curious about them.

Following up with people If someone told you a month ago they were working on something, check back in. Ask how it's going. Show them you remember. Show them you actually give a crap.

Remembering what matters When you build real relationships, you remember what each other says. You're not just talking about business, you're connecting as humans.

The Three Kinds of Relationships to Build
As you're building these connections, think about three types of relationships:

1. Potential clients - people who could work with you

2. Potential collaborators - people you could create with or partner with

3. Potential introducers - people who could refer clients to you

Not everyone needs to be a direct client. Build a genuine network across all three categories.

But Can This Scale?
I hear you. You're thinking, "Gill, this sounds lovely, but I can't have individual conversations with everyone. I need something that works at scale."

Here's the thing: as a coach selling high-ticket programs, you absolutely need to be having individual conversations with the right people.

If you're in scaling mode with more leveraged offers, then yes, use paid advertising to drive enough traffic to override the algorithm. But for mid to high-ticket coaching? Conversations are non-negotiable.

It might not be the magic bullet everyone wants, but I'm telling you the truth.

Quality Over Quantity. Always.
I'd rather have a smaller, deeply engaged audience than a massive following of people who couldn't give a crap about what I do.

If you prioritise relationships over algorithms, your business will grow. Maybe not overnight. Not in a viral explosion. But steadily. Sustainably. In a way that feels good to you.

That's what we're all after, isn't it? A business that actually works for us. That feels aligned. That doesn't need us to be someone we're not or do things that drain the life out of us.

The answer isn't more content. It's more connection.

Trust Is Built Through Connection, Not Clever Content
This has always been true. It's just that now it's becoming undeniable.

Marketing is a long game. Stop trying to shortcut relationships.

Ready to Go Deeper?
If this resonated with you, I'm running a workshop on exactly this topic: Relationships Over Algorithms. This is a small group session where we go deep into the foundations of how to build relationships that actually matter and how to bring the whole of who you are to those connections.

We then spend seven days together in a WhatsApp group afterwards continuing the conversation, practicing, and you can keep asking me questions.

Book your place now: https://www.gillmoakes.com/relationships-over-algorithms

Links Mentioned in This Episode

• Relationships Over Algorithms Workshop: https://www.gillmoakes.com/relationships-over-algorithms

• Work with Gill: gillmoakes.com

Connect with Gill

• Instagram: @gillmoakes

• LinkedIn: Gill Moakes

• Website: gillmoakes.com

Want more episodes like this? Subscribe to ReWild Your Business wherever you listen to podcasts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Let's be honest. Your relationship with money is probably one of the trickiest, most emotionally charged relationships you'll ever have. And I'm not talking about spreadsheets or financial planning here. I'm talking about how you feel about money, how you treat it, and how it's quietly shaping your decisions without you even realising it's happening.

This week, we're going back to something I haven't talked about in a while: money mindset. Because here's the thing. Most of us didn't choose the money stories we're carrying around. We inherited them from our parents, our teachers, the culture we grew up in, and that whole toxic online abundance messaging that makes you feel like an idiot if you haven't manifested a private account in the Cayman Islands.

(Thanks for nothing, The Secret.)

What You'll Learn In This Episode:
The money stories you inherited and how they're dictating your behaviour right now. Things like "money doesn't grow on trees" or "people like us don't have that kind of money" get wired into your nervous system, and suddenly abundance doesn't feel safe anymore.

Why money isn't moral. Money isn't a reflection of how worthy or spiritual you are. It's not a moral compass. Money is neutral. It's energy. And when we treat it like it's moral, we start hustling for work we don't want, undercharging because we want to seem like good people, and over-delivering to prove our value.

The two ways we try to control money and why neither one represents freedom. You're either constantly chasing money and making it the focus of everything, or you're pretending you're above caring about it at all. Both are about control. Both are ego.

What it means to rewild your relationship with money. Coming back to a natural rhythm where money flows through you, supports you, and nourishes what matters, but isn't the all-or-nothing driving force of your business.

Five things you can start doing today to shift your relationship with money:

1. Name the inherited stories (whose voice are you hearing?)

2. Track the flow (where does money move easily and where does it get stuck?)

3. Look at your pricing (are you charging for acceptance or honouring your energy?)

4. Practice receiving (compliments, help, opportunities, all of it)

5. Redefine what wealth means for you

The distinction between wealth and worth. Wealth is external and movable. Worth is internal and doesn't change. You cannot let money carry your self-esteem. You cannot let money have that much power.

The Big Truth:
Money doesn't respond to guilt or scarcity. But it does respond to clear, aligned action. It responds to purpose. It responds to flow. When you spend money in alignment, it circulates. When you invest in what you believe in, it multiplies. When you hoard it out of fear, it stagnates.

And here's the weird thing: when you stop with the proving and the grasping and the chasing, that's when money starts to flow. That's when money becomes the side effect of intentional, aligned work.

That's what I want for you.

This Week's Journaling Prompts:

1. Where in my business am I still asking money for permission? (Permission to rest, to create something different, to feel successful, to feel safe?)

2. What part of me still believes that wealth and worth are the same thing? And what could happen if I stopped believing that?

3. If money and I were in an honest relationship, what conversation are we long overdue to have? (What needs forgiving? What needs claiming? What needs renegotiating?)

Don't rush these. Sit with them. See what comes up.

Links & Resources:
Download the Fix Your Money Mindset Workbook - One of my oldest lead magnets and still works a treat because it's a goodie. It'll help you reframe your way of thinking about money: https://www.gillmoakes.com/fix-your-money-mindset

Email me your reflections: info@gillmoakes.com (I genuinely love hearing from you when something lands)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Ever hit 'post' and immediately wanted to delete it because it felt a bit too much... too honest... too vulnerable... too outspoken... too opinionated
Yes? This episode is for you.

This week, we’re talking about the courage it takes to tell the truth in your marketing - to bring all of who you are to your business, even when it feels risky, messy, or a little too raw.

Because here’s the thing:
Every time you water yourself down to sound more 'credible,' you lose the very thing that would make your message land.

Every time you trim the edges of your truth to seem more professional, you edit out the magic that would actually connect.

In this episode, I talk about:
💥 Why being “too polished” is killing your connection
💥 The myth that credibility comes from having it all figured out
💥 The moment right before you post something real, and how to move through it
💥 How to know what’s yours to share (and what’s not)
💥 The difference between authentic vulnerability and performative oversharing
💥 Why your truth is the most magnetic thing you have

If you’ve ever caught yourself second-guessing a post, toning down your story, or worrying that honesty might make you look less 'together', this one’s for you.

Because credibility doesn’t come from perfection.

It comes from resonance. From being real, open, and honest enough that your people can actually feel you.

And that? That’s what makes you unforgettable.

✍️ Your Reflection Prompt:

What truth are you avoiding because you’re scared it might make you look less credible?

Sit with that one. Write. Don’t rush it. You might just find the next brave thing your business needs to say.

🔗 Join the October Workshop: Relationships Over Algorithms

📆 28th October 2025

⏰ 5pm UK / 12pm EST / 9am PST

📍 Zoom

We’ll dive into how real relationships, not reach, not trends, create the kind of business that lasts.
Get all the details and book your spot here → https://www.gillmoakes.com/relationships-over-algorithms

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This week on Rewild Your Business I’m joined by the incredible Claire Schwartz – grief and trauma coach and healer.

Claire brings not only decades of professional expertise, but also the lived wisdom of her own journey through loss and trauma survival. Together, we dive into a conversation most business owners avoid until life forces it upon them:

👉 What happens when grief or trauma collides with running your business?
👉 Why the “just soldier on” approach can actually do more harm than good.
👉 Practical ways to support yourself (and your business) when life knocks you sideways.
👉 The importance of honesty, boundaries, and community when navigating hard seasons.

We talk about the messy, surreal early days of loss, why connection is the true antidote, and how business owners can prepare themselves now for the unexpected.

This conversation isn’t just for those walking through bereavement, it’s for anyone who knows that life can change in an instant, and wants to build a business that can hold them, not just one they hold up.

Claire’s approach is direct, compassionate, and rooted in deep truth. Honestly? I wish I’d had her in my corner during my own season of grief.

If you’ve ever wondered how on earth you’d keep your business going when life falls apart, or you simply want to hear two women cut through the noise and talk about what really matters, this episode is for you.

Connect with Claire:

🌐 youcanhealyourgrief.com

📖 Her book Putting Out the Fire is available via her website (buy direct from authors whenever you can 🙌)

LinkedIn: https://www.linkedin.com/in/clairemschwartz/

Insta: https://www.instagram.com/fearlessgrieving/

Facebook: https://www.facebook.com/claire.m.schwartz.5

More About Claire

Claire M. Schwartz has been walking her path of Grief & Trauma survival for over 35 years. She comes from a place she calls The Dark Ugly™ and has crafted and honed her healing journey with determination, wit and tenacity. She holds a BA from the University of Michigan in Psychology, and she is a Certified Professional Coach, Reiki Master Teacher, Spiritual Counselor and a Member of the American Academy of Experts in Traumatic Stress. She has been in private practice for over 18 years, as the Owner of Miriam’s Well Healing LLC, working intensively with clients and organisations alike. Claire’s authenticity, directness and compassion make her a sought-after Speaker and Consultant, having taught multiple Grief and Trauma workshops, hosted Grief Retreats, taught twice at The Global Grief Conference and have been a podcast guest across the country.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind.

This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.”

Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.)

In this episode, I share:

The real reason The Collective never worked for me (even though it looked shiny on the outside).

Why ignoring your own values in favour of business “rules” will always bite you in the arse.

How I handled closing it down with integrity, and turned it into an opportunity.

The surprisingly liberating power of changing your mind in public.

If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip.

✨ Journaling Prompts to Take This Deeper:

• Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good?

• What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength?

• If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now?

If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show.

💡 Links & Mentions:

Workshops
– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshops

The Coaching Business Academy

If you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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We’ve all been there. You’re scrolling Instagram, checking out someone else’s shiny new program, their sold-out launch, or their glossy website, and suddenly, what you’ve built feels… small. Messy. Not enough.

That’s comparisonitis. And here’s the truth: it’s a game you’ll never let yourself win. Because every time you get close to what once felt “enough,” your brain moves the goalposts.

In this episode of ReWild Your Business, I’m breaking down why comparisonitis is such a creativity killer, how it's the theif of courage. Mimicking someone else’s highlight reel will always water down your own brilliance. More importantly, I’ll share how to flip the script, shifting from comparison into connection, so you can reclaim your energy, originality, and confidence.

If you’ve been caught in the trap of measuring your work against someone else’s yardstick, this one’s for you.

✨ Here are the three journaling prompts I share in this episode to help you step out of the comparison trap:

1. Where in my business am I measuring myself against someone else’s definition of success?

2. If I stopped comparing myself to others, what would I create differently today?

3. What would my business look and feel like if I only played by my own rules?

And don’t forget, my upcoming workshop All of You: The Unapologetic Art of Showing Up Unedited is happening on September 30th. If this episode resonated, you’ll love diving deeper with me there. Register here

WAYS TO WORK WITH ME
Monthly Workshops: gillmoakes.com/workshops

The Coaching Business Academy: gillmoakes.com/academy

Private Coaching: gillmoakes.com/private-coaching

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If only marketing were as simple as the shiny promises we see all over the internet, right? Post more, and the clients will come. Nail your branding, and sales will magically happen. Go viral once, and you’re set for life.

I wish those things were true. But they’re not. And believing them? That’s what keeps too many brilliant women stuck, burned out, or chasing shortcuts that don’t actually build sustainable businesses.

In this episode of ReWild Your Business, I’m mythbusting the biggest lies we’ve all been sold about marketing and showing you what actually works instead. We’ll dig into:

• Why posting more is not a strategy (and what to do instead).

• The truth about branding and why it doesn’t sell for you.

• Why chasing virality is fool’s gold.

• How clarity and repetition really work in your marketing.

• The difference between “aligned” and “effortless” marketing.

• And why there is no single magic blueprint that works for everyone.

Here’s the truth: marketing isn’t a magic trick, and it isn’t effortless. It’s about building real relationships, creating resonant messaging, and choosing strategies that fit you, your values, and your people. That’s the long game.

If you’re ready to stop buying into the myths and start building a marketing ecosystem that actually sustains you, this episode will set you straight.

✨ Journaling prompts from this episode:
1. Where am I secretly hoping marketing will be easier than it really is?

1. Which of these myths have I been buying into, and what has it cost me?

2. What’s one bold, uncomfortable marketing move I’m willing to try this week to actually connect with my people?

Register For This Month's Workshop
'All Of You' - The Unapologetic Art Of Showing Up Unedited

If you want to finally grow your business doing the work you love by attracting clients you adore... THIS is the workshop for you. It's the secret to building deeper relationships built on a level of trust that nothing but your true, unedited self can develop...

📅 30th September 2025, 5pm UK / 12pm EST / 9am PST

Book Now - places are strictly limited as I open a 7 day pop up WhatsApp group for each workshop to support you in implementing what you learn...

🔗 https://gillmoakes.com/all-of-you

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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In this episode of Rewild Your Business, I’m joined by the incredible Feng Shui and Space Healing Master, Danijela Saponjic. From decluttering her own home in her twenties to becoming a visionary leader and founder of the School of Spiritual Design, Danijela has spent more than 20 years helping people align their environments with the lives and businesses they truly want to create.

We dive into:

Why Feng Shui isn’t something you do, it’s something you embody.

How your home or office can either anchor you to the past or open space for the future you’re stepping into.

The surprising ways subtle environmental shifts can support your business vision and client results.

How coaches can integrate space and energy alignment into their work to set themselves apart in our saturated market.

The power of trusting your intuition and going all-in when opportunity calls.

Whether you’re curious about Feng Shui or looking for fresh ways to support your own business growth, this conversation will open your eyes to the hidden potential all around you.

Resources & Links:

Connect with Danijela on Instagram: @unfolding_space

Explore her work and free resources: unfolding-space.com

Come hang out with me on Instagram: @gillmoakes

✨ And don’t forget — if this episode resonates, please leave a 5 review on Apple Podcasts. It makes such* a difference in helping more women rewild their businesses.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Autumn doesn’t mess about. The trees don’t cling onto leaves that are past their time, they drop them. And that’s exactly the lesson most of us need in business right now.

Because let’s be honest: some of the things you’re still carrying? They’re dead weight...

Offers that make your stomach sink.

Clients you secretly hope will cancel.

Marketing that feels like punishment.

Processes and tools you hate but keep because someone told you they were 'smart.'

In this episode, I’m walking you through a 'perfect for this time of year' energy audit. We're going to look at what feeds you vs. what drains you.

Here are your three journaling prompts to get brutally honest about what stays, what goes, and what you’re ready to release this autumn...

1. What in my business genuinely lights me up?

2. What's draining me, and why have I been holding onto it?

3. What is one thing that I'm ready to release this autumn to create more space and energy?

SEPTEMBER WORKSHOP

Registration is now open for ALL OF YOU... the unapologetic art of showing up unedited

In this interactive, 90 min workshop, we'll look at where you're self-editing and how that's impacting your business. We'll explore what it could mean for you to bring the whole of who you are to your work. You'll leave with a rock-solid commitment to evolving the way you show up (your future clients can thank me later!)

Date: 30th September 2025

Time: 5pm UK / 12pm EST / 9am PST

Place: Zoom (followed by 7 day pop-up WhatsApp group for questions & discussion)

Find out more & secure your place: https://www.gillmoakes.com/workshops

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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What if the offer your clients are waiting for isn’t the one you think you’re supposed to create?

This week on ReWild Your Business, I’m calling out the way we’ve all been conditioned to package up what we do in neat, acceptable formats - six months, twelve weeks, weekly calls, a Voxer thread on the side. All fine. All normal. But normal isn’t necessarily powerful.

The truth? Your best offer isn’t normal. It’s not templated. It’s not something you cobbled together because that’s what everyone else seems to be selling.

Your best offer is born from knowing your people so deeply that you can see through the noise and get to the heart of what they truly want and need. It’s the offer that makes them feel seen, supported, and transformed - not just the offer that makes you look like you’ve got your sh*t together.

And here’s the kicker: it doesn’t need to be more complicated, it needs to be more true.

In this episode, we dive into:

Why “standard” offers can actually limit your clients’ results

How to strip back the noise and design an offer that’s fit for your energy and their transformation

What it takes to build something that feels bold, fresh, and undeniable, without burning yourself out

The permission slip you’ve been waiting for to create the offer only you could bring into the world

This is about nuance, energy, and fit, not about adding more bells and whistles.

Because the most powerful offer you’ll ever create won’t be normal. It’ll be yours.

THIS WEEK'S JOURNALING PROMPTS

1. If I stripped away what's normal in my industry, what would my clients actually want and need from me?

2. What makes me feel most energized and most able to show up at my best, and how can I design an offer around that?

3. What is one nuance that I could add or shift in my offer that would make the client experience more powerful than they ever imagined?

CONNECT WITH ME

Join my email list to get the stuff I don't share anywhere else: https://www.gillmoakes.com/rybpodcast

Instagram: https://www.instagram.com/gillmoakes/

LinkedIn: https://www.linkedin.com/in/gillmoakes/

WORK WITH ME

Check out my monthly workshops: https://www.gillmoakes.com/workshops

Apply for a FREE Breakthrough Session to explore 1:1 business coaching: https://www.gillmoakes.com/private-coaching

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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So many brilliant, soul-led women hold themselves back in business, not because they lack the skills or ideas, but because of one sneaky culprit: ego.

In this episode, I explore how our need to appear more established than we are can keep us from forging the deep connections that actually grow our businesses.

Why the image of being “further ahead” can keep you stuck.

How ego-driven perfectionism slows (or stops) you from launching offers, sharing ideas, or trying new things.

The liberating shift from performing success to letting people witness your growth.

Why relatability often matters more than polish, and how that can be your superpower in 2025.

You’ll also get three powerful journaling prompts to help you notice where ego might be holding you back, what it’s really trying to protect you from, and what you’d create if you didn’t need to look ready, only real.

Don’t let your ego build a business your soul doesn’t recognise.

If you’re tired of over-editing yourself, waiting until everything’s perfect, or hiding the messy middle, this episode is your invitation to stop performing and start connecting.

Links & resources:

Email me your journaling reflections: info@gillmoakes.com

Connect with me on Instagram: @gillmoakes

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Welcome back to Rewild Your Business, the podcast for women building businesses their soul intended, by being wholly themselves.

In today’s episode, I'm calling out three so-called “rules” we’ve all been sold when it comes to growing our businesses, and gently but firmly showing you why they’re not only not non-negotiable, but may actually be blocking your growth as well as draining your energy.

If you've ever felt pressure to be relentlessly consistent, glued to social media, or to charge high-ticket prices before you're ready, this episode is for you.

In this episode, we'll explores:

• Why we need to redefine consistency, not as rigid output, but as integrity of your message and energy

• The myth that you “must” be on social media to grow a successful business, and what actually matters more

• The pressure to charge more than feels right, and how to find your true pricing sweet spot

We'll also look at three things that actually ARE non-negotiable for building a soul-led, sustainable business (hint: they all start with C)

This is a breath-of-fresh-air reminder that your business gets to be built in a way that’s rooted in truth, not performance.

Your 3 Reflective Prompts for This Week:

1. Where have I been forcing consistency that no longer feels true for me?

2. What forms of visibility or connection feel more nourishing than social media right now?

3. What pricing structure feels right and true for me, in my bones?

Resources & Links:

Join Gill’s email circle: https://www.gillmoakes.com/rybpodcast

Need support to grow your business? Join The Collective: https://www.gillmoakes.com/collective

Grab the Money Mindset Workbook: https://www.gillmoakes.com/money-mindset-tcba

If this episode resonated with you, please consider leaving a 5-star rating or review on Apple Podcasts - it helps more soul-led women find the show.

Thanks for listening — and remember, your business is yours to build, your way. Let it be true.

See you next week.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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Welcome to the very first episode under our new name - ReWild Your Business! 🎉

This show began its life as Heads Together, where for 169 episodes we explored the beautiful, messy, powerful intersection of business building and inner work. ReWild Your Business isn’t just a rebrand. It’s a a conscious shift into truer territory.

In this episode, I share:
- Why this change felt necessary now
- What “rewilding your business” really means (and no, it’s not about ditching strategy or moving to a cabin in the woods… unless you want to... actually, I DO want to...)
- What you can expect from this new season of the podcast
- A heartfelt invitation to do business in a way that feels soul-led, rooted, and whole

This is a space for women doing the work their soul intended. It’s about simplifying, reconnecting, and building businesses that reflect the whole of who we are, not just the parts we think the world wants to see.

✨ At the end of every episode, you’ll find three journaling prompts to help you integrate what you’ve heard, starting today:

1. Where in your business have you been holding onto a version of yourself that no longer feels true?
2. What does rewilding mean to you?
3. If you were to build your business in complete alignment with your truth, with the whole of who you are, what is the first thing you'd change?

🎧 Don’t miss an episode! Subscribe at gillmoakes.com/rybpodcast to get each new episode (and the journaling prompts) straight to your inbox every Wednesday.

Thanks for being here. I’m so glad we’re finding our way back to what matters, together.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This is it — the final episode of Heads Together.

Before we step boldly into our new era next week, with... Drumroll... ReWild Your Business, I’m closing this chapter with a burstingly full heart and a whole ton of gratitude. This episode is part love letter (to you), part reflection, and part rallying cry for what comes next...

I’m sharing what podcasting has taught me over the past 169 episodes, about consistency, connection, finding your voice, letting go of polish, and evolving in real time. I’ll talk about the early days of talking into the void, what it means to show up without performing, and how this podcast has shaped me as a business owner, a coach, and a (hopefully pretty decent) human.

And don’t worry, I'm not going anywhere. We’ll still be getting our heads together every week, just under a new name that reflects the rewilding that’s happening - not just in my business, but in the wider world of soul-led entrepreneurship.

If you’ve ever wondered whether your voice matters or whether it’s worth starting the thing before you feel “ready”, this one’s for you.

In this episode, I share:

The story behind the podcast’s evolution and why it’s time to change the name

What Heads Together taught me about authenticity, impact, and imperfection

Why consistency and experimentation have definitely been the secret sauce

How podcasting helped me stop performing and start showing up as the truest version of me

An invitation to ReWild Your Business with me in this next chapter - next week we'll dive deep into exactly what that means...

This Week's Journal Prompts...

What part of your work or business is asking to evolve?

Where have you found your voice through action, not planning?

What moment of connection reminds you that you’re already making an impact?

📩 I’d love to hear your reflections. Email me at info@gillmoakes.com — I promise I’ll reply personally.

Next week:

We begin again with Episode 170 and a new name, ReWild Your Business. It's time to go deeper.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This episode is a deep breath.
A loosening.
A letting go of the pressure to do more, be more, offer more, prove more.

If you haven’t listened to episode 167 yet (The Difference Between a Business That Looks Good and One That Feels Good), I’d press pause and start there. That one sets the tone. This one brings it home.

We’re talking about simplifying, not as a step back, but as a bloody bold move toward more clarity, depth, and spaciousness. Because the truth is, doing more isn’t always the answer. Sometimes, it’s the very thing that’s pulling you away from what matters most.

Inside this episode:

Why simplifying your business might be the most loving thing you can do (for yourself and your clients)

The myth of “more”, and how it’s keeping so many brilliant women on the brink of burnout

Five areas to get honest about: your offers, your content, your marketing, your tools, and your time

The sacredness of space, and what gets to grow when you stop trying to keep up

This isn’t about shrinking.
It’s about rewilding.
So you can build a business that actually feels like yours.

I’m also sharing three journal prompts to help you reflect on what’s feeling cluttered, where you’re overextending, and what could open up if things were simpler.

✨ Next week: A big announcement you do not want to miss. Bring snacks.

If this episode resonated, please do leave a 5-star review. It helps the podcast reach more wild-hearted women, and I’m so grateful for every one of you who tunes in.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This week’s episode is a heart-to-heart. It’s a moment to zoom out, breathe deeply, and ask the question so many of us avoid: Am I building the right business, in the right way?

This episode is a reflection on what it means to me to build a business that feels deeply true, not just performatively successful.

I share the thoughts and questions that have been circling my mind as I prepare to step into a more aligned, EVEN more authentic chapter. If you’ve ever felt disconnected from your ‘why,’ if your business has started to feel like a performance, or if you’re craving a slower, more soul-led (whatever that means for you) way of working, this one’s for you.

Inside this episode:

Why I'm rethinking the idea of “playing bigger” and what I'm replacing it with

How we can unconsciously drift from our original intentions

The difference between a business that looks good and one that feels good

Four powerful journal prompts to realign your vision and reconnect with your truth

Reimagine success on your own terms, and remember: you don’t need to burn it all down to begin again. You’re allowed to build slower. Softer. Truer.

Next week, we'll explore the how - how to simplify your business so it aligns with who you are now. Don’t miss it.

As always, if there's anything you'd like to know about what it could look like to work with me as you build your own feel-good business, apply for a free breakthrough session here:

https://form.jotform.com/Moakes/apply-for-a-breakthrough-session

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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You didn’t start your business to feel like you’re running on fumes. And yet, too many brilliant women find themselves dreading client calls they used to love, constantly doubting themselves, and fantasizing about quitting - not because they don’t care, but because they’ve built a business that’s breaking them.

Gill shares:

• The subtle signs of burnout that might be creeping in

• Why it’s not your fault if your business feels unsustainable

• The truth about performative success in the online world

• Six core foundations that will help you build a business that supports you (instead of sucking the life out of you)

This is a must-listen if you’re feeling stretched too thin, over-functioning but under-supported, or just plain tired of pretending everything’s fine. There’s another way, and it starts here.

🔗 Links mentioned:

• Email Gill: info@gillmoakes.com

• Work with Gill: gillmoakes.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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This week, I’m flipping the script on something that keeps so many brilliant coaches stuck...

If you’ve ever found yourself wondering whether people will pay your rates…
If you’ve felt invisible in a sea of coaches who “do what you do”…
If you’ve been trying to sell the process of coaching instead of the transformation...

This episode is for you.

Here’s the truth: coaching isn’t the offer - you are.

It’s not your 6-step framework, or the number of sessions you offer, or whether you use Voxer or Zoom. Your ideal clients aren’t lying awake at night dreaming of a “12-week container.” They’re craving change. And what they’re looking for isn’t coaching - it’s you.

In this episode, I’m getting into:

Why positioning yourself as “just another coach” is doing you (and your clients) a massive disservice.

How to stop hiding behind polished-sounding offers and start showing up as the deeply powerful guide you really are.

What makes you the most magnetic part of your business, and how to own it fully.

Why content that’s real always outperforms content that’s performative.

What shifts when your sales conversations move from explaining to aligning.

I’m also sharing something that might sting a little, but I’m saying it with love:

If your offers aren’t landing, it might be because you’ve hidden yourself inside them.

You don’t need to become a more professional version of yourself.
You need to become a more honest one.

The more of you you’re willing to bring into your work, the more your message will resonate. Your ideal clients are already looking for you... let’s make sure they can find you.

Ready to build your business around who you really are?

Come and join us inside The Collective, my membership for coaches who are done trying to patchwork together advice from anywhere and everywhere and are ready to build a thriving coaching practice from the inside out.

Join before July 1st and lock in our founding member rate of just £45/month.
This is the space where you stop doing business someone else’s way—and start doing it yours.

👉 gillmoakes.com/collective

If you’re loving the podcast, I’d be so grateful if you’d leave a five-star rating on Apple Podcasts. It helps more brilliant coaches like you put their Heads Together with us each week.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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In this honest, behind-the-scenes episode, I’m sharing the 7 big things I wish I’d done from day one — and why they matter so much if you're trying to build a sustainable, thriving coaching practice in today’s crowded online world.

This one’s for you if you’re at the beginning of your journey or you’re a few years in but know you’re ready for a reset.

I cover:

• The myth that being a great coach is enough to grow a successful business (spoiler: it’s not)

• Why "niching down" doesn't have to mean "boxing yourself in"

• What I wish I’d known about personal brand from the start

• The mistake I made when it came to selling… and how I do it now

• The #1 thing I’d do before creating any offers

• Why one great coaching offer trumps ten mediocre ones

• The essential shift in mindset that helped me finally raise my prices

Plus: the truth about what I wouldn’t change, and how to give yourself permission to pivot at any time.

🎧 Tune in and take what you need.

And if you’re ready for support in building your coaching business your way, check out The Collective at gillmoakes.com/collective.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com

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If you've been following me for a while, you'll have heard me talk about ReWilding our businesses before, but if you're new here, firstly, welcome and secondly let me explain what 'rewilding' means to me in terms of our businesses.

As entrepreneurs, we have a habit of making our businesses waaaaaay more complex than they need to be. For a multitude of reasons we feel the need to be everywhere, helping everyone in every way we possibly can.

I'm obsessed with turning down the volume on chaotic business models, to create perfectly paced, profitable businesses that fulfill you at a soul (and bank account) level.

Listen in to hear more about the process of rewilding your business and why I believe it's the secret to true success. If this is a topic that resonates with you, I'm thinking of hosting some kind of masterclass / workshop to help you rewild YOUR business - if you're interested please email me (gill@gillmoakes.com) with the word 'REWILD' in the subject line and I'll keep you posted on date/time etc.

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I'm over-the-blooming-moon to be joined this week by Eduardo Placer. Eduardo is a Keynote Speaker, Social Entrepreneur and Global Community Builder. He's the CEO and Founder of Fearless Communicators. Eduardo was a professional actor for 15 years, working all over the US in over 38 plays and musicals. Now, let me tell you, Eduardo thrives with an acute self-diagnosed condition called Showtunitis where he spontaneously erupts into song and dance, and you're going to bloody LOVE him like I do.

We dive into the power of presence and Eduardo shares with me his unforgettable mantra for truly harnessing the power of presence when it comes to speaking (notice I didn't say 'Public' speaking... after all, as Eduardo says, "is there any other kind?"

If speaking on stage (or anywhere else!) is something you'd like to pursue, Eduardo is the man to help you.

USEFUL LINKS

https://www.fearlesscommunicators.com/

Instagram: @stand4fearless

LinkedIn: https://www.linkedin.com/in/eduardoplacer/

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The no.1 fundamental truth about growing your business is, has always been, and will always be, RELATIONSHIP BUILDING.

We know that if we want people to invest in working with us we have to earn their trust. The problem is, there's a ton of crap online that actively encourages us to do that in a disingenuous, manipulative way.

Fake urgency. False promises. Exaggerated results. 

Building real trust requires honesty, transparency, and patience (a much-underrated virtue). Genuine, well-nurtured relationships, over time, lead to loyal customers. Yep, over time. 

We've all been on the receiving end of aggressive sales pitches, right? But here's the unvarnished truth—people make purchases when they're ready.

By maintaining a steady and supportive presence, providing value, and offering help when needed, you can become your ideal client's first choice when they decide it's time to buy.

Building strong (profitable) relationships in business requires time, the right approach, and a dollop of dedication.

It's the one thing I never, ever take my eye off, and it's served me damned well up to now!

My door's always open - if you want to chat this through and get my personal thoughts on how this applies for YOUR business, book a call with me HERE. 

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Entrepreneurship requires constant decision-making, agility, and a willingness to take risks. Yet so many of us fall prey to a common trap: overthinking. Left unchecked, this can seriously hinder the growth of our business. Understanding the consequence of overthinking in entrepreneurship can be a stepping stone toward building a more efficient, effective, and prosperous business. So that's the topic for this week's episode.

Overthinking leads to prolonged decision-making processes, and in a dynamic business landscape where opportunities are fleeting, this delay can mean missed opportunities. I'm not saying we should all be making instant, snap decisions, but there's a thin line between due diligence and analysis paralysis. Successful entrepreneurs understand that sometimes, it's better to make a wrong decision and learn from it than to make no decision at all.

Overthinking often implies an excessive focus on potential drawbacks and failures, which can stop us from taking calculated risks—a fundamental aspect of innovation. This risk-averse mindset, born out of overthinking, stifles our creativity, innovation, and ultimately, our business growth.

Strategies to Overcome Overthinking

Understanding the consequences of overthinking is the first step; the next is learning how to manage it. Here are a few things to try:

Trust in your decision-making abilities: As entrepreneurs, it's absolutely essential that we build confidence in our decision-making skills. This means learning from past mistakes rather than dwelling on them, understanding that errors are part and parcel of the entrepreneurial journey, and acknowledging the lessons they provide.

Set Clear Goals and Deadlines: Clear goals provide a roadmap, reducing the potential for second-guessing. Deadlines curtail the time available for overthinking and promote prompt action. Practice Mindfulness: A mindfulness practice like meditation can help manage the stress and anxiety associated with overthinking. For me, it acts as a 'reset' allowing me to see my options more clearly afterwards.

Cultivate a Supportive Network: Building a network of fellow entrepreneurs, mentors, and advisors who can provide fresh perspectives, advice, or even a sympathetic ear, can be invaluable in keeping overthinking at bay.

Delegate and Trust Your Team: Overthinking can often be a symptom of reluctance to delegate. Trusting your team to handle tasks allows you to focus on strategic decision-making and reduces the burden of minutiae that often leads to overthinking.

In the grand adventure of entrepreneurship, maintaining a balance between thoughtful consideration and prompt action can make all the difference when it comes to business growth.

If you enjoyed this episode, would you consider leaving a 5* review over on Apple Podcasts? It would really help me reach more ears!

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In this throwback to episode #039 - Fix Your Money Mindset and Attract High Ticket Clients, we're revisiting an incredibly pivotal episode of the Heads Together podcast. Money mindset is the topic that comes up each and every time with new clients I work with. If you know this is something you struggle with, then this episode is for YOU.

It's a deep dive into money mindset. If you truly want 2023 to be the year where everything changes for you and your business, then you need to beat down those money mindset monkeys once and for all.

Some of you who are a few years in to your entrepreneurial journey will be wrestling with why you still have such negative, limiting beliefs when it comes to making [a lot] of money.

It's something people will struggle with constantly until they finally confront the money stories they grew up with that are still informing the way they feel about money (and their ability to earn it) to this day.

To support you, I've created a Money Mindset ebook to accompany this episode which you can download here: https://www.gillmoakes.com/fix-your-money-mindset

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My guest this week is the inspirational Melina Cordero. Melina left the corporate world while her star was in the ascendance - there was a nagging feeling inside her that simply wouldn't go away. She knew she was destined for work more aligned to her values - the pandemic had given her pause for thought... she thought, a lot, then she took action and hasn't stopped taking action since!

Melina sees how different the obligations and demands on leaders are in the post 2020 workplace, and she's about to provide an incredible resource that's going to make navigating the complexities of modern leadership a damned sight easier!

Her project, P20, will answer the questions and provide the support that leaders and business owners today need to be more equitable and inclusive in everything they do.

Listen in to our conversation on Melina's personal journey, and how her approach to DEI and more is different, refreshing, and accessible.

Melina's weekly newsletter, Uncomfortable Questions, is an absolute must-read - she answers the toughest questions leaders face in the post-2020 workplace. Subscribe here: https://www.melinacordero.com

Connect with Melina:

LinkedIn: https://www.linkedin.com/in/melinacordero/

YouTube: https://www.youtube.com/@UncomfortableQuestions

Blog: https://www.melinacordero.com/blog

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I'm delighted to be joined by the fabulous Marion Tilly this week. Marion is a professional coach, trainer, coach mentor, and supervisor. She's passionate about elevating the craft of coaching by helping people learn and maintain high standards of coaching skills and ethics.

She's the founder of the Institute of Coaching Studies, a coach training provider accredited by the International Coaching Federation... and I'm so glad she did because this is where, under her expert guidance, I studied to become an ICF ACC-accredited coach.

This experience changed the way I work with my clients for good, and I consider the Institute to be the best of the best for anyone who wants to become a successful coach.

In this episode, we talk about what it takes to become a successful coach and the importance of ethics for those who want to become sought-after coaches in an increasingly busy arena.

Prior to dedicating her time to coaching, Marion worked for 7 years in the tech industry where she held different leadership positions. She is based in Dublin, Ireland.

MENTIONED IN THE EPISODE:

The Institute of Coaching Studies: https://coachingstudies.org/

FREE Masterclass - Do I Have What It Takes To Be A Great Coach: https://coachingstudies.org/masterclass-great-coach/

LinkedIn: https://www.linkedin.com/school/coachingstudies/ (The Institute)

LinkedIn: https://www.linkedin.com/in/mariontilly/ (Marion)

You can email any questions you have to: marion@coachingstudies.org

If you're already a great coach and you want to grow your coaching practice, I offer a free 60-minute business coaching: gillmoakes.com/apply

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Friend of the show, Rebecca Gunter, returns this week to share about her juicy new project, Renegade Serenade.

If you're a maverick who despises mediocrity as much as we do, you're gonna want to tune in because Rebecca wants to hear from you. Add your voice to the zeitgeist in enlightened protest of “the way we’ve always done it.” Serve as a shining example for others seeking the inspiration and the moxie to swim upstream and reposition the status quo.

Renegade Serenade is a book project and companion podcast where you're invited to:

~ Tell your story

~ Give spiced advice

~ Challenge normalized mediocrity

Tune in and listen to what RG has to say about true disruption, then head to https://www.stonedfruit.com/renegadeserenade to schedule your 90-minute virtual interview.

Looking to increase your visibility and add your voice to thought leadership? Don't miss this opportunity!

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I'm talking NEXT LEVEL Imposter Syndrome here. As coaches and consultants, we have this deep-rooted belief that we should be as, if not more, successful than the clients we work with.

NOT TRUE.

Your clients aren't interested in YOUR success - they're only interested in the impact you can have on THEIR business/life.

Once you truly understand that, and let go of the imposter syndrome and comparisonitis, you free yourself to focus on the results you deliver. Become obsessed with being the best you can be and your own business growth will take care of itself.

If this kind of imposter syndrome is something you want to banish once and for all, then I want you to apply for a free, 60-minute Breakthrough Session with me here: gillmoakes.com/apply

If you want clarity around your financial, lifestyle & reputational goals, you can download my goal setting workbook here: https://www.gillmoakes.com/goal-setting

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In this special bonus episode of Heads Together, my retreat co-hosts, Alicia Rodriguez and Lauren Jones join me 'In Conversation' as we share more of what's to come for the incredible group of women we're bringing together in the soul-satisfying Algarve of Portugal from 21-29 October 2023.

This is a business retreat for women like no other. We bring together our joint expertise in Mindset, Brand, and Strategy to create phenomenal results for purpose-led women.

If you'd like to find out more about joining us, go to www.unapologeticretreats.com where you can register today. If you have any specific questions for us, email yes@unapologeticretreats.com

It's your time to rediscover your true self, align your life and business to your values, and step into your brilliance, unapologetically.

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This week I'm talking to the utterly captivating Evelyne Brink about the true power of authenticity when it comes to stepping into the spotlight. Evelyne shares stories about her past as Europe's number-one Madonna impersonator, as well as her talent for waving her magic wand for high-performing leaders who need to be seen, felt, and heard.

We talk about how to cultivate the self-belief that will keep us feeling safe as we put ourselves out there and have the impact we're destined for.

Evelyne is the secret weapon to the Stars of the business and creative world to master impactful expression and authentic communication. For more power, money, and confidence. To end the chronic culture of insecurity. To make the world a better place.

Her clients have gained deals with Universal records, won awards, got jobs they thought they couldn’t, connected with people they never thought they would reach, and built relationships that are satisfying.

Join us for a conversation that goes deep into the feminine and helps us create our own safety net that we can trust.

Connect with Evelyne

https://www.evelynebrink.com/

https://www.facebook.com/BRINKCOACHING123

https://www.instagram.com/evelynebrink/

https://www.youtube.com/channel/UCFYT8nKV338dRB_Dirmjqgw/featured

Want to know if you're a speaker with impact? Take the scorecard: https://trueimpact.scoreapp.com/

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We've been taught, especially in business, that success equals growth. That bigger is better. That the sky is the limit. And while this mindset can drive innovation and progress, it can also lead to a perpetuating cycle of dissatisfaction and exhaustion. If we're always aiming for more without understanding why, we run the risk of never feeling truly successful.

Have you ever thought about your enough? What does it look like for you? What does it feel like? This is where courage steps in. It takes real bravery to look at your life, your business, your achievements, and say, "Yes, this is enough for me."

Now, some might view this as settling, but let me challenge that perspective. It's not about complacency. It's about understanding your values, your needs, and your capacity, and aligning those with your business goals. It's about balance and sustainable growth. It's being able to say, this is MY full-fat life and business.

Just because we CAN do something, doesn't mean we SHOULD. Maybe we can push for a 20% increase in revenue, but at what cost? Would it mean overworking our team or compromising our values? If so, then perhaps that isn't the type of growth we should be seeking. This is where we need to trust ourselves to make smart decisions. To do it OUR way.

As business owners and leaders, it's our responsibility to create healthy, sustainable environments where people can do their best work. It's about people, not just profit. It's about quality, not just quantity.

Here's a question for you: Are we growing for growth's sake or are we growing in a way that enhances our mission, strengthens our values, and supports our people?

I encourage you to spend some time reflecting on your 'enough'. Consider your core values, your reasons for being in business, the wellbeing of your team, and the impact you want to have in the world.

If you'd like to explore this topic with me in a complimentary Breakthrough Session, you can apply here: gillmoakes.com/apply

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I'm joined this week by one of my Unapologetic Retreat co-hosts, Lauren Jones. Lauren is the founder and CEO of Box Creative, the global brand design consultancy dedicated to helping purpose-led organisations and female leaders grow their brand through bold strategy, design and experiences.

Lauren shares her thoughts about building an unapologetic brand. She believes that building a brand that truly reflects who you are and what you stand for is based on showing up authentically and creating the visual and verbal identity that allows you fully own your message and mission.

Lauren explains the power of niching, and what that really means. When you carve out your own space, there is no competition.

UNAPOLOGETIC RETREATS

Join us In Conversation via Zoom on June 27 at 1:30pm EST / 6:30pm BST where we'll be answering questions and sharing more about our upcoming Unapologetic Retreat to be be held in October in the beautiful Algarve of Portugal.

Register here: https://www.unapologeticretreats.com/in-conversation

ABOUT LAUREN & BOX CREATIVE

Your brand is your most powerful business asset, winning the hearts and minds of your audiences.

It’s the not-so-secret “secret” to a high valued, fully-functioning, aligned business that grows.

Or a harmonious team, rich culture and effective organisation with great impact.

The difference between a ‘meh’ brand and a brand built with Box Creative? We’ll build you a brand that truly represents you and your purpose.

A brand that speaks for you when you’re not there - selling your vision, your message, and your services. A brand that expresses what makes your organisation different without saying a word.

We’ll build you a brand that brings a sustainable fan base who can’t help but tell every person and their dog about you.

Website: https://box-creative.co.uk/

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/-laurenjones/

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In this episode, I'm talking about high-ticket 1:1 coaching and how it's the true needle mover for your clients:

1. Defining high ticket coaching: its nature, price points, and what makes it different
2. The value it brings to your clients
3. Why most coaches hesitate to offer high-ticket services
4. Why these fears are unfounded when we focus on the value we provide
5. The limitations of courses & group programs
6. The joy of high-ticket retainer clients

Download the Fix Your Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset

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This week I'm joined by the incredible Tamsin Jardiniere. I'm lucky enough to count Tamsin as one of my precious clients which means I get to have inspiring conversations with her regularly, and now I get to share one with you...

Tamsin and I are talking in this episode about what it really means to be authentic. Tamsin's own story is fascinating. She left behind a sparkling career in London to create a wonderful home for herself and a place to offer life-changing retreats for women at a point of transition in their lives, in a very rural part of France. She's also a transformational coach who naturally attracts creative, free-thinking women into her world.

Everything Tamsin does is a true reflection of herself so she's someone I'm thrilled to talk to about authenticity - she walks the walk.

Find out more about Tamsin here: https://www.littlefrenchretreat.com/

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If you want to grow a profitable, sustainable service based business, YOU MUST DELIVER TRANSFORMATIONAL RESULTS FOR YOUR CLIENTS.

Sounds obvious, right?

But here's the thing, I see way too many business owners focussing on their marketing strategies, building a beautiful website, mapping out intricate sales funnels, obsessing over their social media following, etc BEFORE they've truly mastered the art of delivering to their clients a phenomenal experience / service.

In the crowded online arena, the ONLY thing that really can set you apart from the crowd is to be outstanding at what you do... the rest is wrapping.

The good news is that if you know you're outstanding at what you do, then with the right support, there's NO LIMIT to where you can take your business...

I help OUTSTANDING coaches & consultants build REMARKABLE businesses - if you'd like my help, book a call with me: https://go.oncehub.com/GillMoakes

Mentioned in this episode:

~ So Good They Can't Ignore You by Cal Newport

~ The 7 Habits of Highly Effective People by Stephen R Covey

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This week I'm joined by the fabulous Steph Durbin, co-founder of The Coach Directory, an international directory for well trained, qualified, certified & accredited coaches.

The directory gives its members a platform for opportunity to develop themselves through ongoing professional development and supervision, and to develop their businesses through online exposure.

In this episode we talk about the importance of self-regulation within the coaching industry, and how the directory offers coaches a community of likeminded peers, who are all committed to being the best coaches they can be for their clients.

If you'd like to find out more about becoming a member of The Coach Directory, check out the website: https://coachdirectory.co.uk/

You can connect with Steph personally on LinkedIn: https://www.linkedin.com/in/steph-prospect-coaching/ and follow the directory here: https://www.linkedin.com/company/coachdirectory/

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I'm joined this week by the incredible Sara Hartary - Founder & CEO of BizOps Solved.

We're deep diving into annual business planning and how to make it meaningful. Sara is an absolute genius at making planning feel natural, and utterly 'doable'.

She's keen to remind us that your annual planning session is just the start, the implementation and reference to the plan should be happening all year round.

Honestly, by the end of the episode, I guarantee you'll be blocking out some time in your calendar to follow Sara's method.

Grab a pen and paper for this episode.

Sara Hartary is the Founder & CEO of BizOps Solved, a management and fractional COO consultancy dedicated to helping business owners build more valuable companies while also having the life they want.

Sara is a value creation guru with over 20 years of experience in improving the way companies run. She uses her background in IT professional services, in particular navigating the space between the needs of the business and technology, to apply the best practices of agile software development in creative, non-technical ways. The result is transforming organizations into the businesses they want to be.

Sara is a Certified Exit Planning Advisor and project manager. She's served as a management consultant, director of professional services, IT chief of staff, and COO. Her specialty is setting businesses on a path to growth. She has worked extensively in the public and private sectors to deploy enterprise-wide solutions that get the job done, and that organizations can embrace.

Find out more about Sara & BizOps Solved: https://bizopsolved.com
Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarahartary/

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This week I've pulled apart the way I write - ooh this was a challenge! It's really tough to try to explain something you do automatically, but I think I've managed to get it down.

I get a fair few people commenting on how my copy / posts are easy to read, and how they can hear my voice coming through the text.

As promised in this episode here's a list of my top tips for writing like you talk:

1. Use contractions - We'd / we would; I'm / I am
2. You don't need complex sentences to express complex ideas - keep your language simple like you would if you were explaining something in person
3. Don't 'we' all over the place. Use 'I' and 'you' wherever you can so the reader feels like they're talking with you.
4. Ask questions. Questions engage your readers, again, it makes them feel like it's a two way conversation as they read.
5. Write your draft in one go, resisting the urge to edit it as you go along. Step away from the back-space! Edit once the entire drafted post / blog / section of copy is complete.
6. READ TO YOURSELF ALOUD - top of the top tips. Anything that doesn't flow will stick out like a sore thumb. Donald M. Murray once said: “The ear, not the eye, is the final editor.”

Honestly, mastering this will make an incredible difference in the way your audience receives your carefully crafted messaging, I promise!

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I started my first business as a virtual assistant because it felt like the realistic option. It felt achievable, 'doable'.

It wasn't long before I realised I'd started entirely the wrong business for me.

As a business coach, I speak to so many women who have either, like I did, started the wrong business, or are beavering away creating a 'lite' version of the full fat business they REALLY want.

Believe me, building ANY business is hard - so, if it's going to be hard anyway, why NOT bring your biggest, wildest vision to life?

You can do hard.

Introducing the What IF workshops - half-day online workshops where we unravel, explore and begin to co-create the rewilded vision you've been too scared to share until now.

Maybe the thought of pivoting to, or launching a new, profitable venture, doing what you love feels like a magic carpet ride away right now - if so, a What If workshop is PERFECT for you.

Find out more here: gillmoakes.com/whatif

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This week, I'm joined by the amazing Hayley Maxwell and we're diving into the secret to standing out online.

Hayley is a brand positioning and messaging coach, an outcome creator and imagination generator. Not to mention a ferocious ice cream eater and leopard print lover. With close to two decades helping large organisations and small businesses to communicate with impact, Hayley now works with talented business women to carve out their unique and fierce brand position and distill a momentous and impactful message that inspires action.

As a speaker and the host of the Fierce Impact podcast Hayley's on a mission to help her clients step into a fierce version of themselves so they can become memorable, meaningful, and the ONLY choice for their dream clients.

Hayley has generously shared with us her guide: How to be Wildly Unforgettable - see links below.

LINKS

www.instagram.com/thehayleymaxwell

www.hayleymaxwell.com/blog

www.hayleymaxwell.com/wildly-unforgettable

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We talk a big game, ‘round here, about the beauty and fulfillment of creating a full-fat version of your business. Knowing who you are, loving what you do, and being outstanding in your work is the recipe for happy success for many fearless entrepreneurs willing to take risks and commit to being irrevocably genuine and it is my wish for each one of you—today and every day for the rest of your life. But what exactly is a full-fat business?

Allow me to introduce Stoned Fruit, a delightful new concept built to innovate the way that marketing and creative services are produced, packaged, and distributed. Get a taste of what this self-proclaimed Brand Dev Micro-Agency and Creative Writing Studio has cooking and why it represents everything that is possible when you quit cultivating the light version of yourself and start fertilizing creativity and collaboration. 

Bringing a brand story to fruition in this full-fat bonus episode.

Check out https://www.stonedfruit.com/headstogether for some downloadable treats from Rebecca.

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Learning to trust your intuition is a hugely important part of being a successful business owner. Until we do, we tend to seek constant external validation for every decision / action we take.

In fact, we take comfort in outsourcing our decision-making to others, becoming dependent on that validation / permission before we take action.

In this week's episode, I'm talking about the importance of tuning into your gut and really listening to what it's telling you.

How to be aware of the physical signs your intuition will give you.

How to distinguish between true intuition vs excuses for doing something you know isn't right for you.

Your intuition is RARELY wrong.

Ignore it at your peril.

Have you signed up for the ReWild Your Inbox newsletter yet? If not, here's the link: https://www.gillmoakes.com/rewild-your-inbox

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Want to know how to work with a VA? How to find a good VA? What tasks can I outsource to a VA? How do I trust someone enough to outsource to them? What questions should I ask a potential VA?  

These are questions I'm delighted to dive into on the podcast this week with my special guest - my own virtual assistant, Emily Pilbeam.  

Emily is my secret weapon, my CEO sidekick and the wind beneath my wings (ok, ok, I've taken it too far, but seriously I can only do what I do for my clients because I have Emily keeping things like this podcast, running in the background).  

If you KNOW you're limiting yourself and your business by wearing ALL the hats then this episode is for you.  

You can reach out to Emily here: emily@intune-business-solutions.com or https://www.instagram.com/intune_business_solutions/  

Grab Emily's free guide to the tasks you can outsource to a VA here: https://www.subscribepage.com/how-to-quickly-identify-tasks-to-delegate

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Exactly HOW do you simplify your business? How do you pick the right one or two offers that your clients can't resist?

Your business model is made up of 3 things:

Market - You’re crystal clear on who your target market / ideal client / customer avatar is.

A simple business serves one kind of client with a similar set of problems / desires. Just because you CAN help more than one type of client doesn't necessarily mean that's the right thing for YOU. Complex segmentation leads to overwhelm. Every. Single. Time.

Offers - Because you’re clear on your market, you know what they want from you and how they want it delivered to them. You can confidently craft the one of two offers that they want the most and will meet their real need the best.

Pricing - Because you have just one or two offers, you have just one or 2 prices (max 4 if you offer instalments). You have faith in your pricing and are consistent. Of course you still have flexibility to work for less if you feel drawn to, but it's the exception not the rule.

If you'd like help to simplify YOUR business, you can apply for a free Breakthough Session with me: gillmoakes.com/apply

Have you subscribed to my new weekly newsletter yet? ReWild Your Inbox is a curated collection of stuff I find interesting and suspect you will too...

Sign up here: https://gill-moakes.mykajabi.com/rewild-your-inbox

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The exchange of thought leadership; the exponential power of projecting your most authentic self in a digital world; the potential to publish your original thinking, compelling your perfect-fit network of people to join you in conversation—this is what an active role on LinkedIn can deliver.

These are the ideas that inspire Rebecca Gunter to reimagine her relationship with the “world’s most mostly boring social media platform” and adopt a new attitude for LinkedIn done right; not a necessary evil at all, rather, an unfair advantage for anyone making a name for themself and strengthening a culture of conversation. Rebecca shares her vulnerability around opening up on social media and feeling held hostage by algorithms and finally learns how to curate content/connections on her own terms.

RESOURCES ->

https://rebecca-l-gunter.mykajabi.com/heads-together-linkedIn

CONNECT WITH US ->

ther-linkedIn

https://www.linkedin.com/in/rebeccalaytongunter/

https://www.linkedin.com/in/gillmoakes/

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So many people believe they need to 'be' a certain way / have a particular personality type to be wildly successful.

I disagree... in fact our real authentic self is our only USP. It's the only thing in our business that can't be replicated. The way we do things / teach things / say things.

The sooner we learn to choose ourselves for success, exactly as we are, with no external validation or permission needed, the sooner we can step into whatever our version of success looks like.

Episode Resources

The Institute of Coaching Studies: https://coachingstudies.org/

Apply for a Breakthrough Session: gillmoakes.com/apply

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Running a business has become toxically complex. There are too many moving parts. Too much fakeness. The human aspect of business seems to get attended to last.

Just look at the dance with insanity that social media has become. When I stop and think about the contrived, carbon copy pointy finger reels, the more amusing / tragic it seems to me.

What if we stopped doing ALL the things.

What if we worked on conserving relationship building, being genuinely expert at 'our thing', delivering to our clients on what really matters to THEM - not confined by what our funnel automations are restricted to.

What if we worked to restore faith in ethical, quality services over cheap, fast offers?

What if we exercised more discernment over what we consume. Do you realise how badly our creativity is restricted by over consumption of toxic media?

Here's what rewilding business means to me...

It means refusing to blindly buy into the way others 'do' business.

It means carving out your own way by tuning back into your intuition and trusting it.

It means reclaiming your wildest goals... the full-fat version of your dream business.

It means simplifying your business model so you can see the forest, not just the trees.

It means growing your business in a way that FEELS right to you.

It means being who you are and doing what you love. For life.

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This week's episode is a bit of a self-coaching session! I'm an impatient person, so there have been times when I've had to work hard to build resilience around the disappointment of 'slower than hoped for' progress.

The truth is, impatience can be a dream-killer.

Making intuitive, yet considered, decisions in your business is a superpower. The frenetic pace that some of us default to is just not necessary...

Want to explore this with me further? Apply for a FREE Breakthrough Session here: gillmoakes.com/apply

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When I started my first business, as a virtual assistant, I would repeatedly tell people that I had no desire to be in the spotlight and that what I really loved was helping other women build their dream businesses. I didn't want to be like the coaches I worked for - I was happy in a supporting role.

This was a lie (well, the last part was - I DO love helping women build their dream businesses, but as a coach, not as a VA)

I was just scared to tell people what I really wanted due to my crippling imposter syndrome back then.

In this episode, I'm sharing with you 5 things I'd do differently if I were starting my business over today... the first is I'd have started the RIGHT business for me.

Resources

Book a breakthrough session with me if this episode has stirred up feelings you'd like to explore: gillmoakes.com/apply

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I'm joined this week by the 'force to be reckoned with' that is Yinka Ewuola. Yinka brings us an extra strong dose of real talk this week around the implications of NOT managing cashflow within your business.

Yinka is the Founder and Managing Director of Calla Success Systems and the creator of the FAB & FEARless Imprint. A Multi-Award-Winning Business owner,

She’s focused on changing the narrative of disadvantage around the paradigm of women building businesses, and with her passion for a holistic approach to improvement and success, Yinka works with women to focus on systems and leverage to ensure that the habits, environments, and processes in their lives and businesses support their deepest hopes and wildest dreams and enable them to define success on their own terms and build exciting inspiring journeys to get there.

She’s a real champion and supporter for women doing their thang. You'll LOVE her!

RESOURCES

Linkedin: https://www.linkedin.com/in/yinka-ewuola/ - best place to find Yinka on socials

Facebook: https://www.facebook.com/Yinka.M.Ewuola

Instagram: https://www.instagram.com/yinkaewuola/

Twitter: https://twitter.com/yinkaewuola

And I just released my TEDx Talk called 'Power, Lies and the Truth about Love' https://www.youtube.com/watch?v=ogKzI4-D5Y8

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Do you have that nagging, 'won't go away' feeling that you were meant for more? More joy in what you do each day. More impact on the world. More money in the bank? I see too many women allowing the 'I've left it too late' story to stop them from persuing what they really want from their life and business. But what if midlife is actually the BEST time to go for what you really want? What if you could leverage your midlife advantage and bring to life your wildest vision? That's what I'm talking about this week, join me...

Resource Mentioned

Finding Your Element, by Ken Robinson: https://read.amazon.co.uk/kp/embed?asin=B00ADNP8RE&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_ZYCEGV9TMWFR84P5TKHC

The Idea In You, by Martin Amor & Allex Pellew: https://read.amazon.co.uk/kp/embed?asin=B00U8971AU&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_M74WT8G6EHHHQR8K6VGG

Yes You Freakin' Can, by Trevor Lynch: https://read.amazon.co.uk/kp/embed?asin=B09NLCC7HY&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_VCQJ94RHRAKZHFGE5Y88

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The excitement of clarity and confidence; the unstoppable power of knowing exactly who you are, who you serve, what they need, and why it matters; the potential to live each day as a lighthouse, attracting your perfect people and projects, authentically in alignment with your passion and purpose —these are the benefits of a positioning statement. 

This is the fundamental formula that inspires Rebecca Gunter to design a plan for brand development done right; the keystone of any marketing effort, brand strategy, or messaging magic. Rebecca shares her enthusiasm for entrepreneurialism, celebrating sovereignty, and putting forth a rallying cry to build brand on your own terms.

RESOURCES -> https://rebecca-l-gunter.mykajabi.com/heads-together

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This week's episode is for all you business coaches, life coaches, health coaches, in fact any kind of coaches...

I'm talking about what makes someone coachable, and the importance of being able to identify someone who is from someone who isn't.

As coaches, our business is built on our reputation for getting transformational results with our clients, so it's incredibly important that you work with the RIGHT clients - those who are coachable and ready for that transformation.

RESOURCES MENTIONED:

PDF workbook & Guide: https://www.gillmoakes.com/7-things-wildly-successful-coaches-have-in-common

Apply for a FREE Breakthrough Session: gillmoakes.com/apply

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We all have seasons in our lives and businesses when things feel hard. When our creativity checks out, when a solution to a problem eludes us, or overwhelm envelops us.

In this week's episode I'm sharing my 'go tos' for when this happens to me.

Whether you're starting a business or taking your business to the next level, this episode's for you.

Resources Mentioned:

To apply for a private breakthrough session with me:
https://www.gillmoakes.com/apply

To subscribe to my private podcast, Writefully Mine':
https://www.gillmoakes.com/writefully-mine

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I'm so excited to share one of my beloved private coaching clients with you this week. Lauren Jones is the founder and CEO of Box Creative Ltd - an incredible brand and design agency here in the UK.

Lauren believes that external conditions, knowledge and creative imagination are needed to help things grow and prosper, and that consistency, together with a clear idea of what you’re aiming for can have beautiful and bountiful results.

Listen in for Lauren's beautiful explanation of what 'Brand' is and how building a powerful brand is your key to entrepreneurial success.

Find out more about Lauren & Box Creative:
https://box-creative.co.uk
https://www.instagram.com/box_creative_studio/
https://www.linkedin.com/in/lauren-jones-975a0863/
https://box-creative.co.uk/blog/

If you'd like access to the

Other links mentioned in this episode:

The Girls That Get Shit Done community: https://girlsthatgetshitdone.com

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Don't we just love a good story? Well, yes and no. I love the stories that lift and inspire us to do great things, but I'm not so keen on the stories I see business owners telling themselves when it comes to their pricing...

Stories like "My audience can't afford it", "I'm just starting out so I have to go in low", "High ticket clients are problematic and demanding so I'm staying with low ticket offers"

Any of those stories sound familiar?

It's another dose of money mindset work in this week's episode.

Remember, you can apply for a free full 60 minutes of business coaching with me here: gillmoakes.com/book

Resources mentioned in tnis episode:

For info about Beth Kempton's book proposal masterclass: https://dowhatyouloveforlife.com/

Previous money mindset episodes:

002 - 7 Unpleasant Side-Effects Of Undercharging For Your Service

003 - How To Charge More Without Losing Clients Or Feeling Guilty

006 - 3 Mindset Traps That Make Selling Your High Ticket Offer Really Hard

Sign up for my private book-writing audio diary, Writefully Mine: https://www.gillmoakes.com/writefully-mine

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I'm joined this week by the wonderful Gemma Rabbini, founder of Coach and Bloom. Gemma coaches women who are experiencing 'sqiggly career moments' - whether intentional (like maternity leave) or not (like redundancy).

We talk through how important it is when navigating these 'squiggly moments' (can you tell I just love that phrase!) to give ourselves space and time to figure out what we really want.

Gemma's an advocate of being 'wisely selfish' when it comes to prioritising our own needs alongside others'.

Her rebranding of Imposter Syndrome is an absolute game changer - no spoilers - listen in to hear Gemma's new name for it and how a positive paradigm shift changes everything.

Connect with Gemma:
Via LinkedIn: https://www.linkedin.com/in/gemmarabbini/ 
Via her website: www.coachandbloom.co.uk

Other Resources Mentioned:
https://www.topgear.com/ (!!)

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Courage is an entrepreneurial non-negotiable. Of course, 'courage' means different things to different people, but when it comes to launching and growing a business you're going to need it in spades.

The problem is there's been a rising trend over the last couple of years that has left some entrepreneurial dreamers with the impression that it's easy to start and grow a business. That they can 'manifest' everything they need, and if it doesn't flow to them, if it feels hard, then they're doing it wrong.

The truth is, for all of us, some things come easily, others need effort, determination, and resilience.

The good news? Everyone has the ability to exercise courage like a muscle. The more we take action in spite of fear, the stronger that muscle grows.

RESOURCES
I mention in this episode that I'm planning to share my book writing journey with my inner circle - my newsletter subscribers - you can subscribe here: https://www.gillmoakes.com/writefully-mine
** Please note I mention this will be via video diary - it's actually an audio diary shared via a private podcast.

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Referrals are the BEST leads you’ll ever get. Fact. They are actually 4 times more likely to become paying clients than leads from cold advertising are.

Remember in episode #005 we talked about the FEELINGS you need to generate in prospective clients to drive them to invest in you? Well, referral leads have been primed to trust you, primed to have hope you’ll be able to solve their problem, primed to have confidence in you because the person who’s referring them to you has shared with them the way you made them feel…

In this week's episode, I'm sharing with you my tried and tested formula for getting more referrals.

RESOURCES:

Here's that little template I mentioned - tweak it to suit YOUR voice and your clients, of course.

“I noticed you’re connected with [name] on LinkedIn - that’s someone I’d like to reach out to as I saw [enter something about what they do / who they are / a project they’re working on, that makes you feel you could help them] I believe I can help them with [the outcome you bring about for your clients] - before I contact them, I thought I’d mention it to you first as I’d be happy for you to gift them 2 coaching sessions with me [or any aspect of YOUR service your client could gift] - it would mean that I’d get a personal introduction, and it’s a great way to strengthen relationships within our networks.”

If you'd like to explore this with me further, please apply for a Breakthrough Session: gillmoakes.com/apply

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I'm joined this week by the downright awesome Alastair McDermott. Alastair helps invisible experts remove their Cloak of Invisibility and become The Recognized Authority in their field, so they can have more impact and command higher fees.

An author, consultant & business coach, Alastair is also the host of 2 podcasts: The Recognized Authority Podcast and The Specialization Podcast.

Today we're talking about the importance of becoming a specialist as opposed to a generalist, and how that opens the door to so many more opportunities.

Connect with Alastair:
Website: https://therecognizedauthority.com
Podcast: https://therecognizedauthority.com/podcast
Blog: https://therecognizedauthority.com/thinking/

Socials:
https://www.linkedin.com/in/alastairmcdermott/ https://twitter.com/WhatStrategy https://www.youtube.com/TheRecognizedAuthority https://www.instagram.com/WhatStrategy/

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I used to talk to my clients all the time about the ABC of marketing: Authenticity | Bravery | Consistency - thankfully I haven’t had to sacrifice my slick ‘ABC’, but now it’s Authenticity | Bravery | Connection.

Here's the thing... great consistency does not have to mean high frequency. It means showing up as your followers have come to expect you to show up. Showing up in the way they love you to show up. Showing up in a way that impacts them and invites them to become paying clients (quick reminder: that’s why we market our businesses).

As usual, I'm In praise of the AND:

Connection: making your ideal clients feel like you’re speaking directly to them, about the very thing they need help with, in the language they understand.

Consistency: showing up for your ideal clients in a way that’s sustainable for you in the long term.

If this strikes a chord with you, why not apply for a personal breakthrough session with me: gillmoakes.com/apply

Resources Mentioned:

3 Lessons I Learned the Hard Way About Authenticity : https://www.gillmoakes.com/blog/about-authenticity

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Oh wow... you're in for a treat this week. I was thrilled for the amazing Jude Charles and I to put our heads together for some entrepreneurial real talk...

For over 15 years, Jude has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

In our conversation together we talk about the power of story telling, self belief and relentless courage.

When you hear Jude repeating 'I am enough' you can FEEL the bravery and the journey that's brought him to the level of authenticity he now exudes.

Connect with Jude:
http://LinkedIn.com/in/judecharles
http://Twitter.com/judecharles

Be sure to sign up to Jude's private email list too: https://judecharles.co/newsletter
(it's by application - and once accepted you'll see why... he delivers a whole new level of brilliance in his emails)

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Ok, all you control freaks out there... this one's for you...

Delegating work to others can be HARD. I get it... it's something I really struggled with for ages.

Putting the work in to mastering the art of delegation is something you'll be so incredibly grateful for as the weight instantly lifts from your shoulders.

In this episode I'm sharing some tips to help you loosen that vice-like grip on control and start reaping the benefit of some support in your business.

Resources mentioned in this episode :
My awesome VA, Emily: https://calendly.com/in-tune-business-solutions/discovery-call

My amazing Podcast Editor, Linah: https://linahmacharia.com/

Asana screenshot: https://www.gillmoakes.com/example-task

BONUS Resource:

20 Questions to ask a potential VA : https://www.gillmoakes.com/VA-Questions

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This week I'm joined by the amazing Charlotte Lester, CEO of Burnout Slayer, and we're talking all things Systems (or what I like to call 'how we do things around here'. I LOVE to feel organised in my business... I don't know about you, but when I feel like I'm re-inventing the wheel everytime a simple task has to be carried out, it drives me crazy! My team and I are extremely organised today, but it hasn't always been that way!

In this episode Charlotte talks us through why systems are important, who needs them, what they ACTUALLY are (hint they are not just tech!) and why they are the answer to burnout prevention.

Charlotte is an online business consultant who helps small businesses conquer their operations by utilising the magic of systems!

Her Simple Systems To Scale group program goes live in June - you definitely want to check this out now and get on the waitlist: https://burnout-slayer.com/simple-systems-to-scale-programme/

Find out more about how you can work with Charlotte here:
https://burnout-slayer.com/
https://www.linkedin.com/in/charlottelester/

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When clients get the results they want, they're happy clients. Happy clients write glowing testimonials and refer you to other perfect prospects. Happy clients buy from you again... they take the next step to go further with you.

Our friends integrity, transparency and honesty are our closest allies when it comes to giving our clients everything they need to get the most optimal results from working with you...

So, in this week's episode I'm deep diving into some of the ways you can set your clients up so they're absolutely primed to get the results they want, need and expect.

Apply for a 60 minute Breakthrough Coaching Session with Gill here: https://www.gillmoakes.com/apply

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This week I'm talking about 3 money mindset traps that will keep you playing small in your business for sure.

1. Do you still equate money with time?
   Clients don't pay for your time. They pay for your years of expertise; your expertise; everything you've learned; the mistakes you’ve made that they can now avoid; the translation of something complex into something simpler... They pay for the RESULTS YOU CAN DELIVER.

2. Do YOU think your offer is too expensive?
   If you're nervous about your price, your prospective clients will FEEL it. When you become unwaveringly clear and confident when it comes to the value you deliver and the cost attached to that, then THAT energy is picked up by your audience too.

3. Are you are scared to put your money where your mouth is?
   You're trying to charge at a level you're not prepared to invest at yourself. Start investing in yourself and your business at the level you want to sell...

If this episode resonates with you then I want you to check out my FREE training: How to Attract & Enroll Your Ideal Clients

Here's the link to watch it now: https://www.gillmoakes.com/masterclass

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This week, I'm talking about the feelings you need to instil in a prospective client before they'll invest with you. Sorry to be blunt, but when it comes to selling your higher ticket offers / programs / packages, the days of hiding behind a cleverly crafted sales page are over.

More and more we're craving human interaction and a genuine experience of working with someone BEFORE we decide whether that person is the one who can help us.

In this episode we explore the emotions we want our prospective clients to feel which assure them we can help them.

Apply HERE for a 60 minute Breakthrough Session with Gill and the opportunity to be featured on a future episode of the podcast.

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I'm SO excited to be joined by the incredible Rebecca Gunter on this week's episode of the Heads Together podcast.

Rebecca is my business bestie... my biggest cheerleader, my shoulder to cry on, my messaging guru and my dear, dear friend.

The day I began working with Rebecca on my brand positioning was the day everything changed for me... now I'm sharing her with you (you can thank me later 😉)

Your positioning statement is a single sentence that answers these questions:

Who are your people?
What do they need?
Who are you?
What do you deliver?
Why are you The One?

This episode gets across the importance of nailing your positioning - here's the link to grab your positioning statement template: https://rebecca-l-gunter.mykajabi.com/heads-together

You might also like to check out Rebecca's blog post on all things positioning here:

https://rebeccagunter.com/2019/12/how-to-position-yourself-in-your-market/

More about my guest:

Rebecca Gunter is your port in the storm in communication chaos and marketing mayhem. Her branding prowess and business savvy pairs endless creativity with good old-fashioned know-how. She helps you get crystal clear about your motivation and message, positioning you for audience engagement that’s ready for action. Rebecca is a culture maven, brand developer, marketing consultant, and copywriter living and working in the US. She works with entrepreneurs and enterprise organizations, helping folks navigate the marketing arena and build beautiful brands. She shares survival stories and seasoned advice at https://www.rebeccagunter.com

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This episode really picks up where I left off last week. Now you're clear on the implications of undercharging for what you do, it's time to do something about it...

Listen in to learn how to increase your prices overall, and how to manage pricing increases with existing clients.

Learn how increasing your prices can actually serve as an opportunity to reach back out to previous prospective clients and reignite their motivation to enroll with you.

If you're a business owner, you can apply to be coached by Gill on the show: https://form.jotform.com/Moakes/apply-for-coaching-on-the-heads-tog

OR

Apply for a FREE 60 minute 1:1 private coaching session: https://form.jotform.com/Moakes/breakthrough-session-application

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Clearly, an extremely unpleasant side effect of undercharging for your services is less money in your bank account, but have you ever thought about the other knock on effects...

In this episode I'm sharing with you the truth about what happens to you, your clients and your business when you consistently undercharge for what you do.

Remember, the language of entrepreneurship is real talk... a good dollop of it on it's way to you in this episode.

If you'd like to be featured in a recorded coaching session for a future episode of the Heads Together podcast you can apply here: https://form.jotform.com/Moakes/apply-for-coaching-on-the-heads-tog

OR

Apply here for a FREE 60 minute 1:1 private coaching session: https://form.jotform.com/Moakes/breakthrough-session-application 

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In this very first episode of my brand spanking new podcast, I'm talking about why so many business owners beaver away building a 'Lite' version of their dream business and what it really takes to go 'Full Fat'...

Do you know deep down that you're still playing small in your business?

Do you dream up a wild vision of what your life and business could be, then 'dumb it down' so it feels more 'achievable', more 'realsistic'?

Yes? Then this episode is for you.

If you're a business owner and would like to be featured in an upcoming live coaching episode, you can apply here: https://www.gillmoakes.com/coaching

Or, you can apply for a free 60 minute private Breakthrough Session here:  https://www.gillmoakes.com/apply