Startup 107: Recent Episodes
Sumit Patil
This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumitghaitpatil@gmail.com
In this episode, I was joined Sharon Fox. Sharon is the founding member & operating partner at Stride Consumer Partners. Its a Private Equity Firm in Consumer Goods.
Stride Consumer Website - https://www.strideconsumer.com/
Connect with Sharon on LinkedIn -
The following topics were covered in this episode -
- Current CPG Landscape / New Trends
- Brands Building Strategies & how to differentiate
- All about Private Equity & Advice to founders
- Strategies for emerging CPG brands to succeed in 2024
- We also talked about her fav books. Here is one of it. Good to great by Jim Collins
Sumit Patil
This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumitghaitpatil@gmail.com
In this episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, "Ramping Your Brand" He is also founder of Premium Growth Solutions, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.
The following topics were covered in this episode -
- Current CPG Landscape / New Trends
- Impact of 2022 - Price Increases on CPG brands
- How to win in D2C as Food & Bev CPG brand in 2024
- Rise in shipping prices & how to navigate it as a Food & Bev Brand (Geo-Fencing)
- Strategies for emerging CPG brands to succeed in 2024
- We also talked about his new book - Our Worst Strength.
Sumit Patil
** This Episode is Sponsored by ONE07 MEDIA. They help D2C CPG brands scale with Paid Ads on Social & Search. Check out one07.in to book a free discovery call with ONE07 Media Team ***
In this episode, I was joined by Adam Bent, Adam is the Co-Founder of Scout Canning, Scout began in 2014 when Chef Charlotte Langley, a Prince Edward Islander, discovered an antique home canning machine. She was inspired to revive the tradition and give the modern home cook access to deliciously crafted, responsible seafood by elevating the honored practice of seafood canning.
She spent six years working and perfecting the recipes as a passion project while searching for purveyors committed to responsible seafood sourcing. In 2018, she joined forces with co-founders Adam Bent and Nate Dunn to bring these restaurant quality goods to market.
- We discussed his Story of Building Scout Canning
- Current State of Sea Food Industry
- Importance of Sustainable Practices in Sea Food Industry
- How to raise capital & tips to fellow founders
- How to approach marketing in CPG (In Store & Digital)
- Challenges while building the brand & a lot of insights into the CPG world
Connect with Adam on Linkedin
Thank you!
Sumit Patil - LinkedIN
In this episode, I was joined by Ryan Janssen, He is the co-founder of Zenlytic, Zenlytic is a business intelligence tool for commerce brands.
- We discussed his story of Building Zenlytic
- Venture Capital - How to break into
- Future of AI and Data analytics
- How Zenlytic is saving time for data analyst
- A lot of insight into building AI SAAS Startup
Check out https://www.zenlytic.com/
Ryan LinkedIn >> https://www.linkedin.com/in/janssenryan/
Thanks!
Sumit Patil
Founder ONE07 MEDIA
This Episode is Sponsored by ONE07 MEDIA, If you are looking for UGC content or Paid Media Services, Check out >> ONE07.INIn this episode, I was joined by Jason Burke, Jason is the founder of one of the fastest-growing CPG brands - The New Primal
We discussed >>
- His background and story of building The New Primal
- How did he come up with the idea
- Product Formulation
- Initial Go-to-Market Strategy
- Retail Vs D2C
- Channels for D2C Growth
- How to raise capital in CPG
- The current state of the CPG industry and how to navigate those challenges
- Advice to fellow CPG founders
- Vision for The New Primal
You can connect with me in LinkedIn - Sumit Patil
This Episode is Sponsored by ONE07 MEDIA, If you are looking for UGC content or Paid Media Services, They would be able to help, Check out >> ONE07.IN
In this episode, I was joined by Zach Frantz, Zack is the founder of Wildland Coffee, We discussed his story of building the CPG brand from ground up, Along with following topics
Product Format
Packaging
How he got his first initial customers
Marketing Channels for growing the business
Challenges which he had to face & advice for building a coffee brand
Check out >> www.wildlandcoffee.co
Thanks!
Sumit Patil >> Founder ONE07 MEDIA
-------------This Podcast is Part of ONE07 MEDIA NETWORK Along with other podcasts like Marketing ONE07 & Creator ON07 -------------------
This was a Special Episode with Kent Summers, Kent was the very first guest on the Podcast back in 2021, It was great to have him back again on the 30th Episode,
Kent Summers is a seasoned software entrepreneur with four successful exits (three as founder/CEO) and long-time contributor to the Boston entrepreneurship community in both academic and volunteer capacities
Kent is an investor and serves on the Board of several companies in the Boston and NYC areas.
We discussed about how to navigate challenges as a startup founder, emerging new technologies, changing B2B landscape, Importance of social selling and a lot of great insights into the startup world
Check out Kent's book on B2B sales >> Startup Field Notes By Kent Summers
You can connect with Kent on LinkedIn >> Kent Summers
Also you can check out me on LinkedIn >> Sumit Patil
Thank you !
Cheers!!
This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumit@one07.media to know more
In this Episode, I was joined by Will Nitze, Will is the founder and CEO of IQBAR, IQBAR is on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day
Check out IQBAR
Sumit Patil
In this Episode, I was joined by Matt Parry, Matt is Founder & CEO of " The Good Crisp Company" which offers gluten free potato crisps & cheese balls,
We discussed various topics including
- How to raise capital as a early stage CPG brand
- How to expand your CPG brand in retail locations
- Insights in current state of CPG industry and a a lot of topics in CPG industry
Check Out >> https://www.thegoodcrispcompany.com/
Thank you!
Sumit Patil >> LinkedIn
This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumit@one07.media to know more
In this Episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, "Ramping Your Brand" Dr. Richardson is founder of Premium Growth Solutions, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.
Sumit Patil
In this Episode, I was joined by Melissa, Melissa is the founder and CEO of SuperFrau!! SuperFrau is the beverage brand made with upcycled ingredients, We discussed her story of building SuperFrau!! The challenges which she had to go through and lot of insights in the CPG industry!!
Also, The crowdfunding campaign for SuperFrau is live!! Check out > > Raise Green and be a part of this amazing brand : )
You can connect with Melissa here >> LinkedIN
Thank you!!
Sumit Patil > > LinkedIN
In this episode, I was joined by Jim Simon, Jim is the Founder and CEO of JiMMYBAR!, JiMMYBAR is a female co-founded family company & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.
We discussed about the current challenges in CPG industry, how Jimmy Bars transitioned towards more functional ingredients, importance of automation in the manufacturing facility and Jimmybars is supporting MMA fighters You can connect with Jim on LinkedIN
Thank you !
Sumit Patil
In this Episode, I was joined by Melissa Gaglione, Melissa is the Enterprise Account Executive at LivePerson, LivePerson is a computer software company whose mission is to make life easier for people and brands everywhere through trusted conversational AI.
We discussed her story from being a school teacher to news reporting to AE (sales). Here are some of the topics we covered in this episode >>
- How to succeed in B2B sales
- Importance of personalized outreach
- How to leverage LinkedIn to reach prospects
- Email Sequencing & Follow Up Emails
- How to approach Video Prospecting
- How to handle rejections
You can connect with Melissa on LinkedIn >> https://www.linkedin.com/in/melissagaglione/
Thank you!
Sumit Patil >> https://www.linkedin.com/in/sumit-s-patil/
In this Episode, I was Joined by Daniel Kurzrock, Daniel is the CEO and Co-Founder at ReGrained
ReGrained is the leading food upcycling technology and ingredient platform. ReGrained deploys patented technology and culinary science to rescue healthy food and craft delicious, versatile, better-for-you ingredients and products. Their flagship ingredient, ReGrained SuperGrain+Ⓡ, elevates the tens of billions of pounds of de-sugared, sprouted ancient grains created annually by the brewing industry. ReGrained SuperGrain+Ⓡ is a versatile, economical and environmentally friendly grain powder, rich in plant protein, dietary fiber and prebiotics. Food companies around the world partner with ReGrained’s Upcycled Food Lab to power their next generation of product innovations. ReGrained is a proudly certified Public Benefit Corporation and 1% For The Planet member, and cofounder of the Upcycled Food Association. To learn more the company, the Upcycled Food Lab and products, go to UpcycledFoods.com.
If you are interested in partnering with Re-Grained (email -dan@regrained.com) you can also connect with Dan on LinkedIN
Thank you!
Sumit Patil >> LinkedIN
This episode is sponsored by >> ONEO7 MEDIA Specializes in helping Sustainable CPG brands with Paid Social, Influencer Marketing and Retail Media Ads (Amazon, Target, Walmart, Instacart), Please fill this short form to get in touch > > https://forms.gle/oTdwadTTJ2TbgDfR8
In this Episode, I was joined by David Schneiderman, David is the founder and CEO of Two Bears Coffee, In 2014, TWO BEARS was started from humble roots. The company has come a long way from days the founder brewed by hand in the basement of bar and delivered each case from the trunk of his car.
Check out >> Two Bears Coffee
Thank you!
Sumit Patil >> LinkedIN
This episode is sponsored by >> ONEO7 MEDIA Specializes in helping Sustainable CPG brands with Paid Social, Influencer Marketing and Retail Media Ads (Amazon, Target, Walmart, Instacart), Please fill this short form to get in touch > > https://forms.gle/oTdwadTTJ2TbgDfR8
In this Episode, I was joined by Mark Samuel, Mark is the founder and CEO of IWON organics, IWON organics is a sustainable CPG brand which offers organic, plant-based foods, combining balanced nutrition, with bold flavors,
We discussed about the current challenges which CPG industry is going through, how has those impacted IWON organics and how IWON organics is approaching TikTok
Check out >> IWON Organics
Thank you!
Sumit Patil >> LinkedIN
In this Episode, I was joined by Bill Spohn, Bill is the president and CEO of TruTechTools.com which is a award winning reseller of tools and test instruments
We discussed about the net zero home concept > Check out >> https://spohnhome.com/
Bill also shared his experience at Inspiration4 launch event, Inspiration4 was a human spaceflight mission in 2021, operated by SpaceX on behalf of Shift4 Payments CEO Jared Isaacman
We also discussed the changing consumer behavior in ecommerce and how to navigate through the privacy challenges,
Thank you!
Sumit Patil >> LinkedIn
In this Episode, I was joined by Sandra Velasquez, Sandra is the founder of "Nopalera" Its a premium beauty brand based out of New York, We discussed in detailed about her background, the challenges which she had to face and her learnings in the CPG industry,
Check out >> https://nopalera.co/
This Podcast is part of ONE07 MEDIA NETWORK along with Marketing ONE07
ONEO7 MEDIA Specializes in scaling CPG brands with Paid Social and Influencer Marketing, If you are looking to scale efficiently, email us here >> info@one07.media
Thank you!
Sumit Patil >> LinkedIN
In this Episode, I was joined by Adam Lien, Adam is the founder & CEO of "The Lift Box" which is AMERICA'S #1 FITNESS SUBSCRIPTION BOX,
Adam has more than 14 years of experience in special forces. We discussed about his experience U.S. Coast Guard, the challenges which he had to go through while building The Lift Box and a lot of valuable insights in subscription box business,
Check out >> https://www.theliftbx.com/
Thank you!
Sumit Patil >> LinkedIN
In this Episode, I was joined by Dave Ratner, For more than 4 decades, Dave Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave’s Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. He also sits on the Retail Advertising and Marketing Association Board of Directors, the only small business owner representing the independent retailer alongside the VPs of Marketing for Home Depot, Walgreens, and Target.
Dave has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry.
Dave Ratner received the Silver Award from the National Retail Federation and was named to the Massachusetts Retail Hall of Fame in recognition of outstanding contributions to the Retail Industry and induction into the Massachusetts Retail Hall of Fame.
Dave is also an author of a book >> Make Your Customers Love You So Much They’ll Never Go Anyplace Else
Thank you!
Sumit Patil >> LinkedIn
In this episode, I was joined by David Kovalevski. Davis is the founder and CEO of "Waka Coffee" which is a high quality coffee brand based out of Los Angeles,
David shared his story of building waka coffee, the challenges which he had to go through, his learnings, and lot of valuable insights in CPG Industry,
Check out >> Waka Coffee
Thank you!
Sumit Patil
In this Episode, I was joined by Douglas Raggio, Douglas is the author of "So You Wanna: Start a Food or Beverage Business", He is founder of "Pass the honey" which offers snacking honey in unique way & he is the founder and Managing Partner at "Bias & Blind Spots" which advisees founders, family offices and middle-market acquirers through the fallout of short-sighted VC and PE investments in food & beverage,
In this episode we discussed about his story of building "Pass the honey", the challenges which is he has to go through, how they are making an impact with regenerative honeycomb initiative and lot of valuable insights in CPG industry,
You can order the book here >> So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book
You can connect with Douglas on LinkedIn
Thank you!
Sumit Patil
In this Episode, I was joined by Martin Mayorga, He is the founder of Mayorga Organics which offers specialty coffee and grains directly sourced from small farmers, Martin shared his story of building Mayorga Organics the challenges which he had to go through, his learnings in business and lot of valuable insights in CPG industry,
Check Out >> Mayorga Organics
Thank you!
Sumit Patil - LinkedIN
www.startup107.com
In this Episode I was joined by Alex Bayer, Alex is the Co-founder and CEO of Genius Juice, which offer's organic coconut smoothies in several different amazing flavors,
Alex shared his story of building genius juice, the challenges which he had to go through, his learnings in the CPG industry, his experience on shark tank and a lot of valuable insights in CPG industry,
Check Out >> Genius Juice
Thank you!
Sumit Patil >> LinkedIN
www.startup107.com
In this episode, I was joined by Zel Crampton, Zel is the president and CEO of Diggs Pet which design, manufacture innovative pet supplies (e.g., crates, gates, toys, bowls) products,
Zel shared a lot of valuable insights into Pet Supply Industry, Product Design, Marketing and Challenges which he had to go through while raising capital,
Check Out >> https://www.diggs.pet/
Thank you!
Sumit Patil - LinkedIN
www.startup107.com
In this Episode, I was joined by Matt Parry, Matt is Founder & CEO of " The Good Crisp Company" which offers gluten free potato crisps & cheese balls,
Matt Shared his story of building "The Good Crisp Company" the challenges which he had to go through and his of learnings in CPG industry,
Check Out >> https://www.thegoodcrispcompany.com/
Thank you!
Sumit Patil >> LinkedIn
In this Episode, I was joined by John Waller, John is the Co-founder of "Humble Nut Butter" along with his wife Jessica, John shared his story of building "Humble Nut Butter", The challenges which they had to go through and lot of valuable insights in CPG industry,
Check out >> https://www.humblenutbutter.com/
You can connect with John >> LinkedIN
Thank you!
Sumit Patil
In this Episode, I was joined by Ben Fenton, Ben is a partner at BFG, which is venture capital firm that seeks partnerships with early stage food and beverage consumer product companies. BFG partners work alongside exceptional entrepreneurs to ensure the business is able to deliver sustainable growth and outperform its competitors.
We discussed about trends in the CPG industry, emerging categories, key metrics investors are looking for and lot of valuable insights into CPG industry,
If you are looking for advice or looking to raise capital for your business, You can get in touch with BFG Partners >> dealteam@bfgpartners.com
You can connect with Ben on LinkedIn
Thank you!
Sumit Patil - LinkedIn
www.startup107.com
In this episode, I was joined by Loren Heinold, Loren is the co-founder of "Baozza!" along with his partner Alex Cree, "Baozza!" is a frozen CPG brand based out of China and now expanding into US market, Available in Sprouts, Goldbelly & WEEE!
We discussed about his startup story, challenges which he had to face and lots of learning in CPG industry, Mark Cuban is one of the investor in the brand, Loren shared that story as well,
Check out Baozza!
Thank you !
Sumit Patil
Connect with me on >>LinkedIN
In this Episode, I was Joined by Mark Samuel,
Mark is a health and fitness enthusiast with 17 years of start-up experience. Mark is the founder and CEO of IWON Organics, a legume-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant-based proteins like peas, beans and brown rice and is on a mission to help others with their health and nutrition journey,
Check out IWON Organics
You can connect with Mark on >> LinkedIN
Thank you !
Sumit Patil >> LinkedIN
In this Episode, I was joined by Nancy Kalish, Nancy is the founder of Rule Breaker Snacks, former health journalist and certified health coach,
Nancy shared her story of building Rule Breaker Snacks the challenges she had to face and her experience on Shark Tank Show (31:20 mins)
Check Out Rule Breaker Snacks >> https://www.rulebreakersnacks.com/
Thank you !
Sumit Patil >> LinkedIn
In this episode I was joined by Susan O'Brien, Susan is the founder of Hail Merry which is leading sweet snacks company based out of Texas. We discussed about her story of how she built Hail Merry, The challenges which she faced over the years & her learnings in CPG industry,
Susan also served on board for a non profit organization "New Friends New Life" which is on a mission to restore and empower formerly trafficked teen girls and sexually exploited women and children,
You can connect with Susan On LinkedIn
Thank you !
Sumit Patil >> LinkedIn
In this episode, I was joined by Jim Simon, Jim is the Founder and CEO of JiMMYBAR!, JiMMYBAR is a female co-founded family company & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.
In this episode, Jim Shared his story of how he built one of the most innovative CPG brand in the industry, We also discussed about how one should approach #branding and #marketing in CPG Industry, Also here are some of the books recommended by Jim in this Episode >> Shoe Dog - Nike You can connect with Jim on LinkedIN
Thank you !
Sumit Patil
In this Episode, I was joined by Bill Spohn, Bill is the President and CEO of https://www.trutechtools.com/ which is a leading e-commerce distributer of HVAC and Energy Audit tools,
Bill is also host of the Building HVAC Science Podcast, a member of the www.BlueCollarRoots.com network.
You can connect with Bill on LinkedIn
Thank you !
Sumit Patil - LinkedIn
Clubhouse - @sumitspatil
If you want to share your story please submit your details here >> Podcast Invitation
In this Episode I was joined by Jamah Dacus, Jamah has been in the nutrition industry for more than 25+ years, She is the proud owner of Blendbee.com and Modestmix.com
We discussed about her story and how she built both these brands all by herself, We also discussed some of the challenges which she had to face while building her business,
You can connect with Jamah on her LinkedIn
Thank you !
Sumit Patil - Linkedin
Startup 107 Host
In this Episode, I was joined by Kent Summers,
Kent Summers is a seasoned software entrepreneur with four successful exits (three as founder/CEO) and long-time contributor to the Boston entrepreneurship community in both academic and volunteer capacities
Kent is an investor and serves on the Board of several companies in the Boston and NYC areas.
In this episode, We discussed about his Startup Story, The challenges which he had to go through and a lot of valuable insights into the startup world ,
You can connect with Kent on LinkedIn
Thank you !