The Williford Brothers: Recent Episodes

The Williford Brothers

The Williford Brothers own an operate The Wash House Laundromats, the fastest growing chain of corporately owned laundromats in the United States. Luke and Lee founded a software company Interactive Payment Systems that created from scratch in their office the laundry industries most advanced payment system "Freedom by IPS" eliminating the need for coins in laundromats. The Williford Brothers also invest in Real Estate!

Hosts Lee and Luke Williford share both entertaining and educational content from their experiences in the laundromat industry as well as in life and leadership!

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In this episode of The Williford Brothers, hosts Luke and Lee dive into the debate of "Coin vs. Card" in the laundromat industry. They explore the shift from coin-operated machines to modern payment systems that accept cards, mobile payments, and loyalty cards. The discussion highlights the advantages of transitioning away from coins, including increased convenience, security, and efficiency. Luke and Lee share insights on why laundromat owners should embrace card systems and the benefits of eliminating coin payments. Tune in to discover how this change can improve operations and customer experience in your laundromat.

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Join Luke and Lee Williford in this heartfelt episode of their podcast as they delve into their personal and professional journey in the laundromat industry. Born into a family deeply rooted in laundry services, the brothers share their story from their grandfather's unexpected entry into the business to their own decision to focus exclusively on laundromats, deviating from the traditional path of dry cleaning. This episode isn't just a business narrative; it's a reflection on family, community, and the personal passions that have shaped their entrepreneurial spirit. Whether you're a long-time listener or new to their world, this reintroduction offers a fresh perspective on the Williford legacy, their current projects, and how they're making a significant impact in the communities they serve. Join us for a candid look at the evolution of a family business and the values that sustain it.

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Luke & Lee share some of their experiences at the 2024 Excellence in Laundry Conference.

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The Williford Brothers will be at the Excellence in Laundry Conference. Come to the conference, meet The Williford Brothers.

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The Williford Brothers will be at the Excellence in Laundry Conference. Come to the conference, meet The Williford Brothers.

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The Williford Brothers gave their customers over $500,000 this past year with their Double Your Money promotion. Listen to Luke Williford & Lee Williford share how they give back to their customers.

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The Williford Brothers have been busy acquiring more laundromats. I this episode they catch us up on what they have been busy with the last few months.

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What do you know about laundromat construction? In this episode, The Williford Brothers share some nuggets they have gleaned from their experiences over the years.

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Our Dad, Marshall Williford was in the laundromat industry for over 50 years. The impact of his work has positively affected the laundromat industry. Marshall passed away on September 30, 2023. But thank the Lord he sat down with us 2 weeks prior to his passing. As we like to say “you can’t make this stuff up.” Enjoy this episode! We love, miss and honor our Dad!

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In this episode, The Williford Brothers, Luke & Lee Williford, share their perspective on running a Wash, Dry, Fold laundromat. They will be at the Coin Laundry Association's Wash Dry Fold Conference October 4-6, 2023 in Nashville Tennessee. Come see The Williford Brothers and use The Williford Brothers promo code WF100 to save $100.

Visit the Coin Laundry Association for more information. Use this link to register for the conference. Don't forget to use our code WF100.

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The Williford Brothers have been busy this past spring and summer. In this episode they discuss their latest business endeavors.

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In this episode Luke and Lee Williford talk with Joe Dan Reed about his success in business.   Thanks again, and remember the time is now! Today is the day! Action!  

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Luke and Lee Williford had a special guest, Brian Wallace, from the Coin Laundry Association in this episode of their podcast. They delved into the industry, the emerging trends, and future prospects.  The Williford Brothers, Luke, and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House Laundromats. They are highly esteemed as leading experts on the planning, building, and profitability of laundromats. They regularly consult investors and laundromat owners across the country on best practices, enabling clients to save hundreds of thousands of dollars per acquisition.  Luke and Lee are Christians with a mission to provide faith-inspired insights into life, leadership, and laundromats

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The Williford Brothers, Luke and Lee Williford, interviewed Investment Joy in the Grand Canyon. In this episode The Williford Brothers talk with Investment Joy about the his journey to success.   Thanks again, and remember the time is now! Today is the day! Action!  

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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If you are a laundromat investor or potential investor, you have come to the right place. Check out our podcast, consider purchasing our laundromat course, and if you are truly serious and wanna sip all the hurdles, sign up for one of our in person consultations.   Thanks again, and remember the time is now! Today is the day! Action! 

In this episode, Luke Williford & Lee Williford make an announcement about their in person bootcamp.  The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode, Luke Williford & Lee Williford talk with Steve Weatherford as he shares some nuggets about leadership.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode Luke & Lee Williford talk about the realities of owning a laundromat.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode Luke Williford and Lee Williford  discuss if you should buy, build or franchise your laundromat. 

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode Luke Williford and Lee Williford share the story of how they created their payment system.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode, Luke Williford & Lee Williford share how the first laundromat bootcamp went and they will share some highlights.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode, Luke Williford & Lee Williford discuss if we will experiences a recession and if so, how it will impact the laundry industry. The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats. To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #leadership #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode, Luke Williford and Lee Williford explain why the word "Busy" is a four letter word.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Luke Williford and Lee Williford explain, in this episode, what the Enneagram is and if it is important.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.   Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Luke Williford and Lee Williford talk about the Clean Show in this episode of The Williford Brothers.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Luke Williford and Lee Williford answer the question of buying or leasing, in this episode of The Williford Brothers.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.

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Luke Williford and Lee Williford explain if you should brand or expand, in this episode.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/  #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode Luke Williford and Lee Williford explain how to choose your distributor.   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode, The Williford Brothers invite their audience members to attend The Williford Brothers Laundromat Bootcamp.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Many industries are having to wait on parts and long lead times for equipment. Luke Williford and Lee Williford discuss the issue. 

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/  #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Many people struggle with addictions. In this episode, Luke Williford & Lee Williford discuss how to recover from addictions.   The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/  #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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In this episode Luke Williford and Lee Williford discuss who the boss really is. The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats. To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/  #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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This episode is not just for laundromat owners. It is for all stakeholders of a team in business. Luke Williford and Lee Williford discuss how they conduct their annual service. The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.  To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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This episode features Chris Ward of 4Ward Energy Solutions. The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats. To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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Luke Williford and Lee Williford explain three principals that will help you generate "As big of an income as you can so that you can put as much of your income into these appreciating assets, as you can, and then one day your children are going to thank you".   

-Lee Williford  

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition.  

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats. To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ 

networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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This episode is for anyone looking to hire good staff members. Grab something to take notes with. This episode is full of practical ways you can find quality candidates to join your team. The Williford Brothers, Luke Williford & Lee Williford, want to help you find team members that become apart of your family.   "Create a brand, put it on a t-shirt, and give the t-shirt to every staff member". 

  • Lee Williford   

The Williford Brothers, Luke and Lee are third-generation owner-operators of one of America's most successful laundry chains, The Wash House. Widely regarded as the foremost experts on how to plan, build out and then profitably run a laundromat, The Williford Brothers regularly consult investors, and laundromat owners across the country on best practices, saving each one of their clients hundreds of thousands of dollars per acquisition. 

Luke and Lee are Christians whose goal is to offer faith-inspired insights into life, leadership, and laundromats.   To learn more about them and the laundry industry visit: https://www.thewillifordbrothers.com/ #networking #thewillifordbrothers #lukewilliford #leewilliford #laundromats #laundry #coinlaundry #investments #investors

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The Williford Brothers, Luke Williford & Lee Williford, share the importance of identifying who your primary customer is. The goal is to seek out your primary customer and serve them above all other customers. You may be looking to buy a laundromat or maybe you already own a laundromat. The Williford Brothers discuss how self serve laundromats, pick up and delivery, & wash-dry-fold laundromats can benefit from identifying and catering to their primary customer. 

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In this episode the Williford Brothers discuss the importance of networking. 

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This episode features and interview with Jordan Berry to talk about Laundromat Resource. 

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This episode answers that very question and offers some valuable free advise.

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This episode answers that very question and offers some valuable free advise.

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In this episode the Williford Brothers interview The Bishop of Barbecue. They discuss how you can share Jesus with your customers.

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In this episode we answer the questions, should I offer wash, dry, fold?

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We answer the question, why don't we franchise in this episode. 

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In this episode we will answer the question, how should I use debt? 

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In this episode we answer the question, what is a Zombiemat? 

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In this episode we answer the question, should I buy a laundromat?

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In this episode we discuss what turns per day means and our insights on capacity and store layout! We give more than the price of admission on this episode! Enjoy and learn from this episode!

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What makes a leader a leader? We share our thoughts about what leadership is and discuss several leaders that we follow. As well as about the ultimate leader, Jesus Christ!

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In this episode we share a few of our most memorable and crazy stories about the adventures in the laundromat industry.

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In this episode, we share the history of our family laundromat business and how we got into this business in the 1960s.

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Welcome to the Williford Brother's podcast. In this episode, we introduce ourselves, explain the purpose of the podcast, and share information about the businesses we own and operate.