Quisit: Recent Episodes
Josh Tan
Managing media online is the single largest growth driver for any business. With such importance to the lifeline of any company, digital marketing professionals need to always be updated with the latest advancements in the industry.
Google: Performance Max Transition for SA360
- March 2023 is the transition period for accounts leveraging SA360 floodlights.
- Performance Max also introduced new features: campaign-level brand exclusions, page feeds, video creation and additional reporting.
Google: New Customer for Search
- The same feature that was introduced to Smart Shopping years ago is now available for Search.
Microsoft: Change in Ad Distribution
- Blinding the options on Microsoft’s network. Choices are now everything or ones that are performing with similar conversion rates.
Microsoft Bid Modifiers
- Campaigns on Microsoft automated bidding will no longer be able to leverage audience level bid modifiers.
Microsoft: BMM to Broad
- Diverging from Google’s update, BMM in Microsoft will now be upgraded to Broad. Phrase is still available.
Chat GPT took the world by storm
- Ads can serve on Bing Chat but no indication unless you hover over a link.
- Microsoft Advertising does not report on impressions or clicks separately for Chat.
- Search terms are available but not delineated.
Tune in!
Google is off to a hot start this year. Barely into the new year and it announced changes to its auto-apply recommendations, specifically removing redundant keywords.
Tune in!
The next 5 years will fly by and it's important to know what's coming. Campaign Placement Automation, Identity Tracking Adoption, Offline Conversion Data and Influencer Marketing Reliance are the 4 key things to master to be successful in the new digital marketing landscape.
Tune in!
Meta hosted their inaugural Conversations event which is a Business Messaging Conference intended to help businesses understand how to use Messaging in their strategies.
They purchased Kustomer, a CRM platform that works across all messaging touch points. They’ve also added features in Meta Business Suite to allow brands to better manage conversations.
How should digital marketers use messaging in their strategies?
Tune in!
Google recently hosted a Privacy Imperative and many in the industry are still trying to understand why first-party data, measurement or automation is not working for them.
Why are there drops in performance when using automated bid strategies? Why are we getting less quality leads? What if my client doesn’t want to optimize toward value and just focus on volume?
These are all real questions that agencies need to answer when brands come asking.
How do we get Google, Meta and all other platforms to automate and use machine learning to our advantage?
Tune in!
Google recently announced that UA is being sunset in favor of GA4. No one is pleased with the new interface. If we look beyond the initial kinks, will we uncover better strategies?
While Google is making these changes, what is Microsoft doing? They have platforms that span different channels and different stages in the funnel. Do they have an alternative to Google Analytics? Spoiler alert: Yes.
How is privacy shaping the digital ecosystem? Is the end of the cookie really going to be giving consumers back their privacy?
Tune in!
Each social media platform has carved out its own audience and unique offering. Facebook, Snapchat, Tiktok and the others dominate different demographics, interests and behaviors but Twitter seems to be encroaching on territory it has not played in the past. Twitter for Professionals and its Shop module are either leveling the playing field or becoming another colossal failure.
101 million subscribers watched the Super Bowl on Sunday, February 13, 2022. Technology dominated commercials, even for long-established industries such as the automotive industry. One company in particular shattered app downloads with their commercial and paved the way for a new way to engage with audiences from TV ads.
Microsoft announced its acquisition of Xandr from AT&T in December 2021. This will certainly have a ripple effect across various digital marketing channels. Let's breakdown how this will all work out.
Twitter: @quisitmedia
Web: https://www.quisitmedia.com
Google is pushing a new product this year - Performance Max. But, is it really a new product?
If this advertising giant is just consolidating its properties into one campaign, what does this mean for digital marketing?
Twitter: @quisitmedia
Web: https://www.quisitmedia.com