Spilling the Magic Beans | A growth marketing podcast: Recent Episodes
Rocketium
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Building a brand is no easy task. You have to develop your brand guidelines, build a collective vision for where the brand is going, and execute it perfectly.
But how you scale up a brand when you’ve got some traction might actually be even more challenging. How do you stay true to your brand guidelines while continuing to evolve your brand?
All of this and more to come in today’s episode, where our head of sales, Kunal Sharma, spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.
And to learn more about how to continuously improve your brand as your organization grows, our head of sales Kunal Sharma spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Creating successful campaigns is easier said than done, especially when you think about branding on ecommerce platforms.
While the consumers on these platforms have higher intent, you’re also fighting with millions of other brands for the same position.
With all the variables involved, this can be especially hard.
So, how do you go about generating conversions through ecommerce platforms? How do you cater your campaigns to suit the platform?
All of this and more to come on today’s episode, where the head of sales here at Rocketium, Kunal Sharma, spoke with Chirag Galundia, who is the National director of ecommerce at Wavemaker.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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At the heart of all great marketing campaigns are two things: creatives and copy.
Designing a creative that can drive conversions can be a challenging task, especially when you consider all the variables at play:
What channel is the creative for? Is this creative relevant? Does it work with my copy?
And most importantly, does it fit my brand’s ethos?
So how do you go about navigating all these variables, to build creatives that convert?
All of this and more on Today’s episode, where our head of business here at Rocketium, Karan Rao, spoke with Marissa Golliday, who’s the VP director of paid social at Digitas North America.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Whenever people talk about social media, it’s always about how to build engagement.
It’s almost always about how to drive new traffic to your channels.
And while that is super important - nobody talks about the factor that is equally, and if not more important.
Managing the engagement that your brand is already getting.
It’s the art of managing inbound engagement. Converting a follower into a loyal customer.
How do you do that?
All of that more to come in today’s episode where we spoke to Rachel Moore, who’s the Senior Director of Marketing at Hubilo.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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When strategizing as a marketer, it is crucial to understand the language you want your brand to speak.
You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document.
How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges?
All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Creating and implementing your brand’s ethos can be difficult. You have to stay creative and continuously evolve to allow for fresh perspectives, but at the same time, stay grounded to your brand’s core identity and guidelines.
These guidelines are crucial to ensuring your brand’s messaging stays consistent and is easily identifiable by your audience. The fonts, the colors, the imagery and the tone of voice must resonate and stand apart from your competition.
How do you build this base of guidelines for your brand? And how do you build the processes to consistently evolve these guidelines as you progress?
All of this and more to come on today’s episode, where Kunal Sharma, our head of sales spoke with Roxana Nicolescu, the VP of brand marketing at Wego.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Creative experiments are a crucial part of running any successful ad campaign. They give you a structured approach to learn about what works, and what doesn't.
But to truly yield the information you are looking for from these experiments, you need a thoughtful and structured approach to your A/B testing efforts.
In this episode, we talk about just that. We dive into how to build and execute A/B tests as effectively as possible.
To do this, we spoke to Prerana Dandge, who's the head of digital marketing at PropertyGuru.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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The foundation of a successful marketing campaign, is a good story.
Stories help audiences resonate, care and help them fall in love with your brand.
And as marketers, we often get so wrapped up in our daily execution, that we forget this important fact: Stories sell.
And to discover the secrets behind a compelling story, we spoke to Vachana Shetty, who is the head of marketing at Akshayakalpa Organic.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Email marketing is an art form.
And despite all of the new and exciting channels available, email still proves to be one of the most effective tools you can use for conversions.
The nuances of a successful email campaign are simple, but tough to execute.
- You have to make sure you don’t end up in the dreaded spam folder
- You have to learn the art of a compelling subject
- And finally, you need to write copy that persuades.
How do you do all of this? All of that to come in today’s episode.
In this conversation, our head of sales, Kunal Sharma spoke with Sampada Pillai, who is the director of product marketing at Ninjacart.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Customer research might just be the most under-rated skill set of a marketer.
Research allows you to truly understand who your customers are, and build ads that feel as though they are personalized for their very needs.
And to truly understand your customer, there is almost an endless amount of research that needs to be done. And it’s a never-ending process of learning.
How does a marketer go about this? How do you build the perfect customer personas? All of that and more to come in today’s episode.
In today’s conversation, our VP of Business here at Rocketium, Karan Rao, spoke with Scott Ensign, who is the VP of strategy and partnerships at Butler/Till.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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As marketers, we are required to navigate through tons of data and come up with the best creative for a campaign.
It’s difficult. There are so many variables for us to test, to truly understand what’s working and what isn’t.
But on how earth do you get started? How do you choose the right objective for your campaign? How do you translate a creative across different platforms?
All of this and more in today’s episode,
In today’s conversation, our head of business here at Rocketium, Karan Rao, spoke with Kevin Okie, the founder of Touchpoint.
And Kevin spills the beans on his processes to build campaigns that convert.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Striking the perfect balance between form and function doesn’t come easy. Especially when you talk about a field like marketing, where the client’s needs change like the weather.
You need to develop creatives that truly resonate with your target demographic, while not overdoing the selling aspect of the campaign.
How do you accomplish that?
All of that and more on today’s episode.
Karan Rao, who’s the Head of Business here at Rocketium, spoke with Ellen Buchsbaum, who is the creative director at PureRED.
Her mantra? Compel, don’t sell.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Building and refining your creative process is crucial to making successful campaigns. Finding the right talent, strategizing for your campaign, A/B testing, optimization and so much more.
All of this can be tricky to navigate through.
So, how does one go about building processes that consistently produce campaigns that convert?
All of this and more, on today’s episode, where our Head of Sales here at Rocketium, Kunal Sharma, spoke to Nidhi S. Mittal, who’s the Head of Marketing at Jio Saavn
Nidhi spills the beans on building creatives that consistently convert, as opposed to just focusing on the day-to-day nuances involved with building graphics.
We start off by learning more about Nidhi and her work at JioSaavn
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Your marketing funnel can be the provider of all the data you need to run powerful ad campaigns.
It can tell you whether you are targeting the right people, whether your messaging makes sense for your audience, or if your creatives are appealing.
And most importantly, what is preventing you from getting the oh-so-desired conversion.
As a marketer, knowing how to deconstruct the mountains of data in front of you is crucial.
And that's why, in this episode, we cover exactly how to analyze your user journeys. And we do so with Swapnil Srivastava, who is the head of digital marketing at HealthifyMe.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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eCommerce Marketing isn’t easy.
Every single day, there are new competitors popping up, all vying for the same thing.
Our attention.
And ecommerce brands face the unique problem statement of trying to move a user from awareness to conversion in an extremely short period of time.
And to do this, ecommerce marketers must create campaigns that truly resonate with their target personas.
How do you do that?
To learn this, we spoke to Sujoy Dutta. He is the senior vice president of marketing at The Souled Store.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Tami Wloch who’s the Social Media Director at Strategic & Creative Marketing Inc.
And in this episode, Tami spills the beans on how to use creatives to increase engagement for your brand, and how to cater your content specifically for each platform to maximize reach.
Specifically, she spoke of:
- The impact of social media on marketing in a post pandemic world
- Next, she spoke of the importance of videos, and how to present visual media in the best way possible so you get the most reach from your posts.
- Last but not least, she walked us through the nuances of social media platforms and her process for creating tailored social media campaigns for each channel.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Building a brand involves asking yourself and the teams around a ton of questions.
Those questions allow you to build a collective vision.
A vision that will drive every single action that occurs within an organization.
And for us as marketers, it will help drive every piece of content, creative and campaign that we launch.
Which makes building and understanding the brand you are a part of, a fundamental part of all of our jobs as marketers.
And in today’s episode, we walk you through the exact questions you need to be asking yourself before creating any piece of content, to ensure it’s in line with your brand.
To do this, we spoke to Maria Bilkis, who’s helped create famous brands such as Licious and Trell from scratch.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Rashmi Gupta, who is a VP of Growth at Vahdam (D2C).
And in this episode, Rashmi spills the beans on the processes that your marketing needs to implement, to able to build high performing campaigns.
Specifically, she spoke of:
- How to choose the perfect channels for your brand, and how to structure your teams, so that every channel will be successful
- Next, she spoke of the importance of personalization across all of your marketing campaigns, and how to properly implement personalization in those very campaigns.
- Last but not least, she shared her teams exact process of planning and executing a campaign. She walked us through everything, from how to approach audience targeting, to building and designing creatives that convert. Pro tip, Rashmi believes that 60% of an ads effectiveness, comes from it’s creative.
So without further ado, here’s our conversation with Rashmi Gupta
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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As Marketers, we have built the skill set of being able to effectively communicate a story to our audiences.
And the great thing about this particular skill set that we all share, is that it can be used for causes that truly matter.
Causes and campaigns that uplift society.
One such campaign, is #EducationForAll by Byju’s. Their goal with this campaign is to provide learning programs to over 10 million children by 2025.
And in this episode, we walk you through how to use marketing for good. How to spread awareness of a campaign that matters more than a conversion
To do this, we spoke to Mansi Kasliwal, who’s a Vice President at Byju’s and Vineet Singh who’s the head of Brand and Creative Strategy at Byjus.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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The best brands on the planet know their audiences inside and out. It’s their primary advantage when making sure what they do and say resonates with their audiences. But getting to the point where you truly understand your audience is really really, really tough. Which is why so few seem to have mastered this. One company that has this down to the tee, is The Man Company. And in this episode, we break down exactly how they cracked the code of customer persona building. To do this, we spoke to Rumi Ambastha. She is the director of brand marketing at The Man Company. Before we get into the details of her brand messaging strategies, we started by speaking about how The Man Company was founded. ___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀 Follow Rumi on LinkedIn
In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Kyle Harrington, who a Senior Vice President at Hawke Media And in this episode, Kyle spills the beans on the importance of building and growing your brand’s presence on several channels. Specifically, he spoke of:
How as a marketer, you should be navigating through the new IOS 14 Privacy changes that are impacting marketers all over the world. t He also dove into the importance of diversifying your content channels and not just relying on one channel as your main focus. And finally, Kyle touch on how to create Thumb stopping content
___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀 Follow Kyle on LinkedIn
In today’s episode, our Founder and CEO, Satej Sirur, spoke to Karan Bhatia, who is a Senior Associate Director of Marketing at Emeritus
And in this episode, Karan spills the beans on how his team how found a playbook of messaging that converts
Specifically, he spoke of:
- The processes involved in building high performing campaigns from scratch
- Next he spoke in detail about experimentation - He walked us through the exact variables you need to test from your campaigns, and walked us through examples to help us visualize this.
- Lastly, he dove deep into how to interpret and act on the data that you receive from your tests.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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In today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Garima Sinha, who’s the Head of Growth at Instacart. And Katelyn Watson, who’s the CMO Nurx.
And in this episode, Garima and Katelyn spills the beans on the role of visual content in growth campaigns.
Specifically, in this conversation, they dove into :
- The variables that you need to be testing for in your campaigns.
- Next, Garima and Katelyn, Dove into the importance of marketers connecting with different departments within an organization. They walk us through the processes to set up and how it will help you create better content for your campaigns
- And finally, they touched on how to view and interpret the true meaning behind data that you receive through all of your channels.
This episode is full of actionable takeaways. We hope you enjoy it as much as we did, here’s the conversation 😊
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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In today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Guillaume Dumortier, who the Founder and CEO of The Growth Concierge.
And in this episode, Guillaume spills the beans on the role and importance of visual content for brands.
Specifically, he spoke of:
- How to design based on your company’s ethos
- He also shares a really comprehensive Campaign Go Live Checklist, that you need to complete before launching any campaign.
- Last but not least, he dives into how to run Creative Experiments. How to build tests for your ads, and how to set up the correct structure of attribution, to fully understand what is working and what isn’t.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Sally Ann Lopez, who is a senior director at CMO Council.
And in this episode, Sally spills the beans on what makes high performing content.
Specifically, she spoke of:
- The types of content, graphics and creatives that perform well in Ads
- Every factor you need to consider to make your creatives stand out.
- And finally, the processes you need to put in place to be able to reuse and refresh as much content from your repository as possible.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Check out CMO Council's Website
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In today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Jon Biggs, who the Chief Media Buyer at DFO Global.
And in this episode, Jon spills the beans on how to build creatives that convert
Specifically, he spoke of:
- The core components of a strong creative
- Jon also dives into the current trends in the content world, and highlights content that is currently really working well
- He also dove into his A/B testing framework for a successful campaign
- And finally, Satej and Jon discussed the technology that you can use to scale your creative processes
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Testimonials are such an effective tool for marketers to leverage when promoting their products and services.
Because they are genuine reviews of your offering, from someone who looks and speaks exactly the way your audience does.
Testimonial campaigns are basically word of mouth marketing, but at scale.
But creating these campaigns aren’t as simple as it would seem.
You can’t just go to any one of your customers and put a camera in front of them and say “Review Us please”.
It takes deep thought and meticulous planning to select the right customers, ask them the right questions, and to package all of this in a way that will resonate with audiences.
So how do you launch a successful testimonials campaign?
To figure this out, we spoke to Rapti Gupta. She’s the director of brand marketing at Instamojo.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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Visit Instamojo's website
In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Cynthia Sandoval, Paid Acquisition Strategist.
And in this episode, Cynthia spills the beans on what it takes to consistently build high-performing paid campaigns.
Specifically, she spoke of:
- The types of content that perform well on ads
- How exactly to measure the success and performance of your campaigns.
- And her exact A/B Testing Framework to optimize and iterate campaigns.
It’s truly a comprehensive conversation. So I recommend getting your notepad out because you’re definitely going to learn a thing or two about running paid campaigns.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
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This episode features a candid chat between our CEO and Shweta Sivasankaran, a first-principles marketing thinker. Shweta was one of the first few marketers at edtech unicorn Unacademy. She had to figure out most everything about brand-building and demand generation given how nascent the space was. As her team, operations, budget, and influence expanded, she had to keep refining her playbooks. She is now a part of the marketing team at Mensa Brands, one of the fastest unicorns in the world.
Here are some things that Shweta shares:-
- experiments on formats, channels, messaging
- analysing performance beyond what platforms give you
- using past performance to improve future campaigns
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀
Most marketers depend on ads to drive sales.
Whether it be through Facebook, Google or LinkedIn.
Because your goal is to stop a user dead on their scroll, and convince them that your product is worth their time.
It’s a tough sell. They may not be looking for what you’re trying to “push” them into.
But, word of mouth gets rid of that very problem. It establishes immediate trust in your prospective users.
But how do you build marketing strategies that encourage word of mouth?
To figure this out, we spoke to Akanksha Hazari. She’s the founder and CEO of LoveLocal.
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Check out LoveLocal website Website
Your brand is the narrative through which audiences think of you.
Everything from the name of the company, to the type of content you put out on social media, to the fonts used on your website, help paint a picture in the minds of customers about who your company is and what you stand for.
So as you can imagine, perfectic this narrative for your brand, is super important.
Because if customers don’t resonate, they won’t buy from you. It’s as simple as that.
But how do you create this narrative? What questions do you have to ask of yourselves and your teams? And how do you let audiences know what you stand for?
Well, that's this episode is for. In today’s episode, we have an amazing case study in brand conceptualization and execution for you.
It’s the story of PlayShifu’s brand refresh. How the educational games company went from being called Shifu to PlayShifu.
And to break this down, we spoke to Apoorva Uniyal, who’s a senior brand marketing manager at PlayShifu.
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Check out PlayShifu's website Website
Campaigns don’t often go viral.
And if there’s anything we’ve learned from our previous conversations with marketing leaders on this podcast, it’s very difficult to really know whether a campaign will perform well or not.
Often, it’s a matter of constantly testing your messaging to see what works best, and doubling down on the messaging that works.
But when you’re creating a large video campaign for your brand, it’s not that easy. You really can’t test on the go.
Especially with big budget productions, you usually only get the opportunity to release it to the world and hope it works out.
But, there is a process to increase the odds of success for your video campaign. A process to create resonance with your audiences.
Interested in learning how? Stick with us to find out
To discover how to produce a successful video campaign, we spoke to Kaustuv Paliwal, who’s an AVP at Healthkart.
And just for context, this whole conversation is built around one of their very successful video campaigns, which received over 9mn views on YouTube, named #TumNahiSamjhoge
Which is a campaign for one of their Protein Powder Products, Muscleblaze. And we started by speaking about why they even needed a video in the first place.
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Follow Kaustuv on LinkedIn
Watch the #TumNahiSamjhoge Video on YouTube
Check out HealthKart's Website
Everyday, our customers see hundreds of pieces of content flash before their eyes.
Through social media, through news channels, through email. Content is literally everywhere.
So much so, that we tend to ignore most of what’s put in front of us.
But every once in a while, we see a piece of content that makes us stop in the middle of our scrolls, and engage.
What makes us do so? What are the components of eye-catching, scroll stopping content?
That's exactly what we cover in today's episode!
To do this, we spoke to Ashish Bajaj, who’s the Head of Marketing at MediBuddy. Which is India’s largest digital healthcare platform.
If you’re lucky enough to follow MediBuddy on any social media platforms, you will see that their content is powerful, out of the box, and truly resonates with their audiences. And in this episode, we will break down with Ashish, the components of their content, that makes it so powerful.
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Follow Ashish on LinkedIn
Check out Medibuddy's Website
As a marketer, one of your primary goals is learning exactly who your target customers are and what they really want.
And while it’s a never ending process of iteration, learning who exactly to target through your ad campaigns will increase your ROI tremendously.
But figuring this out is tough.
It often takes years of testing to truly get an accurate picture of who your audiences truly are.
And In this episode, we’re going to shorten that time for you.
To do that, we spoke to Vitasta Kaul, who’s an AVP of Marketing at CredR.
Hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Follow Vitasta on LinkedIn
Check out CredR's website
The idea of conducting a creative refresh is pretty simple. When your ads aren’t performing super well anymore, update both your copy and creatives in some form or fashion, to see if the changes will help them perform better.
Again, the idea is simple. But the execution, not so straightforward.
In this episode, our CEO, Satej Sirur, spoke to Kris Sugatan. Who is the founder and CEO of Sugaton.io, an agency that helps grow ecommerce business through social media ad strategies.
Kris walks us through how exactly to perform a successful creative refresh. She touches on the number of creatives you need per campaign, how exactly to refresh your creatives to see a growth in performance, and her secret sauce naming conventions that makes testing and iterating so much easier.
Hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Our Founder, Satej Sirur, spoke to Jack Paxton, who’s the co-founder of Vyper, which helps businesses run viral contests and reward programs, to ultimately improve their customer acquisition and retention efforts.
If you’re a marketer that is running multiple ad campaigns and wants to learn how to improve your success rate, this episode is crucial.
Jack spoke about the power of personalization, and how exactly to execute personalized campaigns to accelerate your customer journeys.
He also spoke about segmentation, how and when to perform a campaign refresh, and how to use technology to scale your campaigns.
This episode is action packed, we hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Every single day, brands across the world are collectively spending hundreds of millions of dollars on paid ads.
And this is through Facebook, Google, or the plethora of other channels available to advertisers.
All with the goal of optimizing their desired conversions. If you’re an ecommerce brand it may be more sales, if you’re a Saas product it may mean more downloads, or it just might be that you want your brand to be seen in front of more eyeballs through brand awareness campaigns.
Now all of these are tremendous objectives, and they work, very effectively, which is why brands keep coming back.
BUT, putting all of your eggs in the paid basket, without focusing on the power of building organic content and followings could be a big missed opportunity.
Through a follower base that you’ve built organically, you create an audience that truly wants and enjoys your content, who will constantly come back for more.
The value of that shouldn’t be underestimated.
But how do you build that follower base organically? That's what we covered with Manish Bansal, who’s the Vice President of Growth at Tickertape and previously an AVP of growth at Zomato.
Hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Follow Manish on LinkedIn
Check out Tickertape's Website
Designers are crucial to marketing teams.
Every single banner, ad creative and graphic that a brand produces, goes through them.
But designers spend far too much time on redundant work instead of focusing on being creative.
Abhishek Kumar, who is the head of brand and content at openhouse, thinks marketing teams all over the world are under utilizing their extremely talented designers.
And the fundamental mistake lies in their defined scope of work. Designers need to do more than create beautiful graphics, they need to be storytellers.
In this episode, we will break down with Abhishek, how redefining the role of the designer has led openhouse to be able to scale several successful campaigns at once.
Just to give you some context of what openhouse does, openhouse is an education company that builds classes and activities for young students both online and in-person. So one of their major marketing goals, is to get parents to enroll their kids in their classes.
Hope you enjoy the episode!
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Openhouse’s Website
Abhishek Kumar LinkedIn Profile
Some of you may not know this, but Facebook and Google actually don’t allow companies in the crypto space to run ads.
Yet somehow, CoinDCX, a cryptocurrency exchange that allows you to invest in currencies such as bitcoin and ethereum, have grown to over 4mn users.
Again, zero users to 4mn without a single dollar spent on Facebook or Google Ads.
Is your mind blown? Mine most certainly was.
To figure out how they did this by leveraging the power of videos, collaborations and retention, we spoke to Advit Sahdev, who’s the VP of Marketing at CoinDCX.
Hope you enjoy the episode!
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CoinDCX's Website
Advit Sahdev LinkedIn Profile
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Have you ever stumbled onto a Urban Company ad?
The ads always seem to come to you at the perfect time.
When your AC just stopped working over the summer and the heat is burning you alive, there’s a good chance a highly produced film from Urban Company will appear before your next video on YouTube or on next scroll on Facebook.
When you get a glimpse of yourself in the mirror at notice that it might be time for a haircut, a short clip of a star hair stylist serving a happy patron might just appear on your screen.
Is it magic? Nope, just good marketing.
We spoke to Shrey Bansiwal, who's a Senior Marketing Manager at Urban Company to find out how they do it and more.
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Urban Company's Website
Shrey Bansiwal's LinkedIn Profile
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Some Startups seem destined for success 📈
They have a “Wow” factor that is hard to describe. But you know it when you see it 🤯
You might’ve felt this moment when you seamlessly and effortlessly completed a payment through Razorpay.
Or it could’ve been when you walked into a Cult Fit center for the very first time and noticed how slick everything looked.
These Wow moments didn’t happen by chance. They are engineered through design. ✍️
And a designer, who’s been at the core of those very experiences is Sushant Ajnikar, who is a Creative Director for multiple startups.
And in this episode, you’ll learn why startups like Cult have had an emphasis on design from day 1 and how they went about creating beautiful experiences for their customers from the very beginning.
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Sushant Ajnikar LinkedIn Profile
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
OkCredit is one of India’s fastest growing startups 📈 🚀
They build financial products for Small Businesses all over India, to help them manage their payables and receivables.
What started from the founders building a tool for their society’s grocery store owner, has now powered over 23 million businesses through their platform and they show no signs of slowing down any time soon.
How do they continue to grow so rapidly?
What does their marketing team do that nobody else does?
With a limited ad spend budget, how are they able to convert so successfully?
To figure all of this out, we spoke to Anuj Prakash, who's the Head of Growth & Marketing at OkCredit
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OkCredit's Website
Anuj Prakash's LinkedIn
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website
About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.