PR's Top Pros Talk: Recent Episodes
D S Simon Media
A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
Adam Christensen, Chief Marketing Officer at Notified, discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.
The Can: Diversity Collective is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded.
Adrianne C. Smith, Chief Diversity and Inclusion Officer at FleishmanHillard and Founder of the Can: Diversity Collective, sheds light on her organization's impactful initiatives and explains how human connection plays a role in advancing DE&I forward. Adrianne discusses how communicators can create a safe space to discuss ideas and ask questions along with the importance of understanding DE&I on a global level.
Connect with Adrianne on LinkedIn: https://www.linkedin.com/in/adriannecsmith/
Visit the Can: Diversity Collective Website: https://cannesdiversitycollective.com/
Follow Can: Diversity Collective on Instagram: https://www.instagram.com/cannesdiversitycollective/
Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.
Jonathan Heit, Co-Founder and Global CEO of Allison, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.
Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.
Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online.Download 5WPR’s 2024 Consumer Culture Report here.Learn about D S Simon Media: https://www.dssimon.com
Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.Learn about D S Simon Media: https://www.dssimon.com
Hanna Bautz, Account Lead at Next PR, shares how creating structure around quarterly plans can boost productivity and collaboration. She explains how she uses the project management triangle model to hone her creative problem-solving skills. Hanna also emphasizes the importance of understanding client’s preferred communication styles.Learn about D S Simon Media.
Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide, shares how he set himself up for success after joining the agency. He emphasizes the importance of an earned-first approach through multiple channels. Rob stresses the value of transparent communication with clients. Rob also highlights the significance of mentorship.
Learn about D S Simon Media: https://www.dssimon.com
Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry.
Learn more about D S Simon Media here: https://www.dssimon.com
Planning and prioritizing communications initiatives is crucial to any business, but how can you do it effectively? Stacey Jones, Chief Communicator at Honeywell, shares her process for assembling the right team. She explains how to gain the trust of the C-suite when developing new strategies. Stacey also shares the importance of connecting communications plans to business objectives.Learn about D S Simon Media: https://www.dssimon.com
Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.
Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts.
Learn about D S Simon Media: https://www.dssimon.com
April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She also emphasizes the importance of authenticity in PR and working with clients to put their words into action, before taking their brand stories to the press.
Learn about D S Simon Media: https://www.dssimon.com
Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.
Learn more about D S Simon Media here.
The first episode of our series "How PR is Promoting AI" features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.
Laura Brusca, Chief Communications Officer at Forbes, discusses her team's strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications (NYWICI). Laura also explains the important role of relationship-building.
Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.
Learn more about D S Simon Media here.
Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.
Learn more about D S Simon Media here.
Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum, discusses how the changing health ecosystem will affect communications. Jen shares the importance of keeping audiences front of mind when collecting and analyzing data. Jen also talks about some of the trends health communicators might see throughout 2024.
Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side.
Jamie Dowd, North America Health Lead at Weber Shandwick, discusses the impact of misinformation and shares how brands can address it with empathy. Jamie talks about her passion for supporting female leaders in PR. Jamie also shares the importance of maintaining momentum for female-driven campaigns.
Rosanna Maietta, Chief Communications Officer and Senior Counselor to the CEO at the American Clean Power Association, shares her tips on how to navigate a fast-paced news cycle and build strong relationships with reporters to combat misinformation. Rosanna also talks about the evolution of the communications role.
Megan Prock McGrath, Managing Director of MacDougall Advisors, shares what to keep in mind when communicating with investors and consumers. Megan discusses the importance of setting milestones in advance and following through with them. Megan also talks about the impact of the COVID-19 pandemic in the biotech space.
Ben Finzel, President of RENEWPR and Founding Principal of The Change Agencies, shares some common misconceptions about the role of public relations. Ben shares the story of how The Change Agencies started and its impact on clients. Ben also explains the challenges the communications industry still has to work on, including diversity, equity and inclusion in recruitment, retention and promotion.
Shannon Moylan, Senior Vice President of Public Relations at imre, explains how the head and the heart concept can be applied to healthcare communications and beyond. Shannon shares valuable advice on how to turn ideas into actions and explains the differences between media outlets. She also discusses the importance of enthusiasm during the pitching process.
Learn about D S Simon Media here: https://www.dssimon.com/
Alex Ebanks, Vice President of Communications for ESSENCE Ventures, shares some exciting milestones for the brands she works with. Alex describes how organizations can effectively lead the next generation in their internship and mentorship programs. Alex explains the important factors she considers before choosing to partner with an agency. Alex also shares valuable advice to students about how to make a lasting impression while networking.
Click here to watch the “Time of Essence” documentary series.
Cheryl Overton, Founder and Chief Experience Officer of Cheryl Overton Communications, defines the designing for the margins philosophy and shares how she applies it through her work with clients. Cheryl also explains how brands can obtain loving consumers and discusses her 2024 trend predictions.
Learn more about D S Simon Media here.
Tish Van Dyke, Executive Vice President at JPA Health, describes how the One Health concept can be applied to an organization's core business. Tish describes key findings from JPA’s latest report, "One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health". Tish also shares her excitement for the future of the industry.
Click here to download the report.
Learn more about D S Simon Media here: https://www.dssimon.com/
Are you ready for the changing corporate communications landscape? Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, Edelman, dives into the key findings of Edelman’s 2023 Future of Corporate Communications Study. She explains what business areas CCOs should focus on and the traits they should lead with. Radina also shares how CCOs can get the most value out of collecting and analyzing data.
To download the study, click here: https://www.edelman.com/2023-future-of-corporate-comms#download
Peter Cook, Chief Communications Officer at the American Bankers Association, shares how his team serves as the voice of the banking industry in Washington and the challenge of representing banks of all sizes. He explains his range of responsibilities at ABA, how he applies his journalism background to his job, and the importance of data in reaching a skeptical public.
Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca, describes the communicator's role in the healthcare transformation. He explains how leaders can provide value to the next generation of workers. He also shares his insights on how the healthcare industry is developing a people, planet, and society-focused approach.
Jim O'Leary, Chief Executive Officer at Weber Shandwick, North America, explains the shifts to the corporate affairs profession that have taken place over the past several years – and how the trends of today, for artificial intelligence to CEO turnover, will affect the industry’s future.
Carrie Blewitt, Senior Vice President at Story Partners, discusses the use of jargon in public relations. She also explains how to develop a clear and effective pitch to the media.
Learn more about D S Simon Media: https://www.dssimon.com/
Jenny Wang, Senior Vice President at CLYDE, discusses why DE&I remains business critical when it comes to all stakeholders, including consumers and employees. She explains four pillars of consideration for communicators to consider when it comes to DE&I and health equity communications. Jenny also shares her tips on how brands can avoid performative allyship.
Brendan P. Lewis, Executive Vice President of Global Communications and Public Affairs at Oatly, shares his top three pieces of advice for job seekers. He opens up about the importance of maintaining a work-life balance. Brendan also offers his insights on when brands should take risks.
Learn more about D S Simon Media here.
After sharing the history behind her firm’s name, Laura Liotta, President and Founder of Sam Brown Inc. Healthcare Communications, dives into corporate communications and how she works with healthcare companies to get their messages across to various audiences. Laura also offers insights on leveraging authentic spokespeople, including celebrities.
Cherilyn Cecchini, M.D., Partner at FINN Partners, reflects on the lessons she has learned from her residency and how they apply to her communications role. Cherilyn describes how medical professionals and agency leaders can effectively work together with patients and their families. Cherilyn also shares valuable information from her medical research.
Ryan Lilly, Senior Vice President and Managing Director of MWW Health, describes the dos and don'ts of building a healthcare practice at an agency. Ryan explains how healthcare communicators are continuing to lead with a value-based care approach. Ryan also discusses the importance of patient privacy.
Doug Broad, Principal of Three Rings Inc., shares how his agency’s hands-on media relations approach positively affects its employees and clients. Doug also discusses how analyst relations should go beyond simply getting in reports and explains some trends they are seeing in the VC space.
Jennifer Bodner, CEO of Babbit Bodner, discusses how to manage the unpredictability of PR by planning ahead and knowing when to pivot. Jennifer emphasizes the importance of gathering insights during the research process. She talks about the value of being a scrappy and strategic communicator. Jennifer also shares what Taylor Swift, Beyoncé, and the Barbie movie have in common.
Chrissy Faessen, Principal at ConwayStrategic, shares the methods she uses with clients to develop strategic and authentic messaging. Chrissy also explains how she connects with reporters through email and social media and discusses developing visibility opportunities during tight news cycles for her healthcare clients.
Marie de Foucaud, Founder and CEO of Elovation Consulting, describes how the Saudi Fashion Commission is making a huge impact on local communities. Marie highlights her experience connecting with upcoming talent and political leaders for the Saudi 100 Brands project. Marie also shares what communicators need to know before working with international brands.
Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached. Krysten also shares her advice for getting stories on local and national TV news.
Learn more about D S Simon Media: https://www.dssimon.com/
Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams, explains how safe spaces can lessen the divide between executives and associates when it comes to racial justice progress. Amina shares the impact of affirmative action and explains why communicators should research the policies. Amina also shares her advice on how companies can be more inclusive in their hiring process.
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Natalie Boden, Founder and CEO of BODEN Agency, shares her insights on how brands can engage with the Hispanic cohort authentically during Hispanic Heritage Month (and beyond) and why understanding local and cultural nuances matter when reaching this fast growing community. She also discusses her new children’s book, “Sasha’s Big Question,” which she wrote in response to the question “Mom, why do you work?” which many moms (more than dads) are faced with during their motherhood and career journeys. To purchase the book visit: https://store.bookbaby.com/book/sashas-big-question
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Doug Simon talks to Annie Pace Scranton, Founder and CEO of Pace Public Relations and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur.
Buy a copy of The Guide to Earned Media here.
Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.
Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.
Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.
Learn more about D S Simon Media here: https://www.dssimon.com/
Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.
Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.
Tina Beaty, Acting Chief Marketing & Experience Officer for SHRM, explains how businesses can advance their employee brand and experience by hosting events and training in the Metaverse. Tina also discusses how companies can redefine their relationship with technology.
Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.
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Paul Holmes, Founder and Chair of PRovoke Media, explains why companies should not only lead with their values but obtain a greater business purpose. Paul discusses current events such as the Disney lawsuit and Bud Light's recent ad campaign. Paul also reflects on the growth of the PR industry.
Read Paul's article here: https://www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues
Sarah Berman, President of The Berman Group, explains how the global real estate industry can utilize the Metaverse. Sarah also shares how Metaverse 3.0 events can be accessible and engaging to clients and participants alike.
Learn more about Metaverse 3.0 here: https://www.dssimon.com/metaverse/
Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds.
Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. He was appointed to the post by President Biden and the White House. In his role, Blackwell serves as the principal point of contact for news media and the public, both domestically and in over 64 countries. Since joining the Biden-Harris administration, Troy has overseen the media relations for several milestone events including the safe return of Volunteers to over 54 countries, the historic arrival of Peace Corps Volunteers in Viet Nam, the MOU signing between the Peace Corps and the Korea International Cooperation Agency, and the agency's new global climate initiative that was announced at the Global Citizen Festival in New York City. Additionally, Blackwell is the Treasurer of the Diversity Action Alliance Board of Directors; a member of Google/PRWeek’s Changemakers Council; and the Chairman of the Big Apple Performing Arts (BAPA).
If you or someone you know is interested in the Peace Corps, click this link for more information.
To share your feedback, contact Doug Simon: dougs@dssimonmedia.com
Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.
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Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.
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Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.
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Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.
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Doug Simon: dougs@dssimonmedia.com
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Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry.
Download "PR and the Metaverse 3.0" here.
We are excited to share PR's Top Pros Talk episodes that revolve around PR and the Metaverse. The first guest in our special series is Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks. Gini gives her insights on D S Simon Media’s newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize the Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients.
Download "PR and the Metaverse 3.0" here:
For more info go to: https://www.dssimon.com/metaverse/
Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.
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Doug Simon: dougs@dssimonmedia.com
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Lori Russo, President of Stanton Communications, describes the benefits of working for an independent agency versus a large agency. Lori also explains the valuable lessons she has learned from traveling including the importance of understanding cultural expectations. Lori also shares an exciting announcement.
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Doug Simon: dougs@dssimonmedia.com
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Sara Whitman, Chief People Officer at Hot Paper Lantern, shares insightful data from The 2023 War for Frontline Talent report. Sara explains how HR and other communications professionals can work together to re-recruit employees. Sara discusses why the C-suite should utilize LinkedIn to highlight employee achievement. Sara also shares her excitement for the future of work.
Download the full report here: https://hpl.hplcreative.com/wp-content/uploads/2023/02/The-2023-War-For-Frontline-Talent.pdf
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Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond. To share your feedback, contact:Doug Simon: dougs@dssimonmedia.com ornews@dssimonmedia.com - 212.736.2727For more info go to: https://www.dssimon.com
Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners.
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Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.
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Doug Simon: dougs@dssimonmedia.com
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Teresa Bigelow, Founder of Spiral5, talks about the agency's Starter Publicist Incubator program which teaches communicators how to be freelancers by developing their skill sets and networks. Teresa also explains the impact of the program and gives valuable advice for new freelancers.
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Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.
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Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.
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Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University's College of Communication, CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice in her daily routine. Monique also shares valuable advice for college students.
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Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.
Download the full report here.
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Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse.
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Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same.
To learn more about supporting employees who are caregivers, read Homethrive’s recent article.
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Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.
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Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.
Download the full report here.
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Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.
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Doug Simon: dougs@dssimonmedia.com
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Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.
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Doug Simon: dougs@dssimonmedia.com
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Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.
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Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.
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Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.
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Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc., shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected.
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Virginia Devlin, CEO of Current Global, describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry.
Download the free Accessible Communications Guidelines here.
Download the “Digital Accessibility: The Necessity of Inclusion” study here.
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Dave Fleet, Global Head of Digital Crisis at Edelman, shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis.
Download the “2022 Connected Crisis Study” here: https://www.edelman.my/sites/g/files/aatuss366/files/2022-10/2022%20Edelman%20Connected%20Crisis%20Study.pdf
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Diana Bassett, President of Diana Bassett Public Relations, shares how one night out changed her entire career. Diana also discusses about her agency’s mentorship program and the impact it has on students. Diana also gives advice to people who want to become an entrepreneur.
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Dan Simon, CEO and Co-Founder of Qwoted, talks about the rise of technology and how it will impact the communications industry. Dan also explains how Qwoted connects users to the media efficiently and how communicators can increase their chances of landing media coverage.
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Beth Balsam, CEO of X2PR, explains 3 aspects to consider before pitching a big idea to a brand. Beth also talks about the importance of creating a diverse environment where big ideas flourish. Beth also shares some valuable lessons she learned from her favorite public relations story.
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Raoul Bhavnani, Chief Communications Officer at Betterment, shares his experience transitioning from an advisory role to an in-house role. Raoul explains the key factors that made him realize that Betterment was the best fit for his career. Raoul also explains the value of building relationships with junior employees when starting a new role.
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Nick Borelli, Marketing Director for Meetaverse™ by Allseated and Doug Simon, CEO of D S Simon Media, describe the role of video in a Metaverse event and how it increases opportunities for sponsors and presenters. Nick explains how conducting Metaverse events can increase accessibility and community for participants. Nick also shares stories of how attending and building Metaverse events has impacted him personally and professionally.
Learn more about the Metaverse Spectrum Business Conference here: https://metaversebusinessconference.com/
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What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital, highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content.
Download the full survey here: https://bmlpr.com/fun/
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What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof, explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help their colleagues who may be struggling with substance use disorder. For additional resources, go to: https://www.shatterproof.org/find-help
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What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications, explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collaboration.
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How can communications strategies evolve for food and beverage clients? Rachel Kay, CEO of Rachel Kay Public Relations, recommends focusing on the power of digital strategies, such as, using affiliate links to track interest. Rachel also explains how her agency measures the impact of the consumer journey for her clients during this ever-changing landscape.
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How can communicators understand their customers' voices? Heather Caouette, Marketing and Communications Director at Xealth, explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how the future of healthcare technology will be more transparent and accessible to customers and healthcare professionals.
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How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.
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Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise.
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How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions and to demonstrate – and generate – PR value and ROI. Mark also asserts that public relations is a cyclical process rather than linear, and demonstrates this as he walks through the PR continuum which helps communicators identify the best target audience and the media they read, watch and listen to; to reinforce the messages that work best (and remediate underperformers); to evaluate performance for continuous improvement. This and more!
Mark is the author of “PR Technology, Data and Insights,” one of BookAuthority.com’s top 100 PR books in history and a top ten “must read” for 2022. We’ve arranged a special discount for our followers. Get your copy of PR Technology, Data and Insights here. Use KoganPage20 to get 20% off.
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How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements.
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How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid, discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes advice to viewers on how to utilize all of their platforms to boost and connect with their networks.
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What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski, discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.
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How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic.
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How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry.
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How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters.
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Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder.
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How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter.
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Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations, highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve.
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Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications, breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media.
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How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.
How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively.
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How can communicators get the most value out of data analytics? Geoffrey Sidari, Senior Vice President of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications.
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What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management.
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Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms.
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Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principle of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.
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How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein, shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust.
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How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.
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Mike Rosich, General Manager of dna Communications, a boutique health communications agency, reflects on how his team uses a patient focused approach in its campaigns. Mike also shares the benefits of partnering with advocacy groups to drive real impact on real people.
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Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR, offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.
Download 5WPR’s 2022 Consumer Culture Report here.
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Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners, New York and Jill Feldman, Partner & Managing Director of Allison+Partners, discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation.
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How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications, shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment.
Find out what Arthur and his friends are doing now here.
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How can you find clients that inspire your workforce? Dale Bornstein, CEO, M Booth, emphasizes the importance of forging relationships with clients that energize your team and view them as partners. She also offers advice on how to foster company culture in a hybrid environment by replicating moments of togetherness.
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Why should communicators use earned media to get their message across? Jeanniey Walden, Chief Innovation and Marketing Officer at DailyPay, offers insights into how the brand ties its messages into the news stream to add benefit to the story of the day. Jeanniey also discusses how she differentiates her role between short-term and long-term objectives.
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What lessons can PR professionals learn from Unicorn CEOs about communications? Brendon Craigie, CEO, Tyto, discusses the importance of prioritizing authentic storytelling to have complex topics resonate with massive audiences. Brendon also outlines the unique challenges that Unicorn CEOs face such as mitigating workloads for a fast-growing staff and handling high-pressure situations from a young age.
Interested in learning more about how Unicorn CEOs approach communications and culture? Download Tyto’s guide “Growing Without Borders: The Unicorn CEO guide to communication and culture” here or listen to the Unicorn CEO series of interviews on “Without Borders”, Tyto’s podcast.
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What do communicators need to keep in mind when building an executive visibility strategy? Janine Savarese, CEO of NextTech Communications, shares the importance of building initiatives around topics that leaders are passionate about to avoid purpose washing. Janine also breaks down how to navigate visibility strategies for a CEO of a household brand versus a start-up.
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How can organizations increase awareness around DEI? Maria Rodriguez, President & CEO, Vanguard Communications, urges employers to abandon the assumption that employees only want to work on projects that align with their identities. She shares the value of having open conversations with staff members about what projects they are passionate about and comfortable working on. Maria also recommends that companies partner with organizations like ColorComm, the National Association of Hispanic Journalists, and the National Association of Black Journalists in their hiring process.
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How can new hires set themselves up for success during onboarding? In the second part of the discussion, Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, emphasizes the importance of listening and being intentional about getting to know your team members to develop strong relationships. Tiasha also highlights the need for employers to create business resource groups to help new hires connect with peers with similar experiences.
Watch part 1 here.
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How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rather than a culture fit.
Watch part 2 here.
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Why should communications firms invest in research? Laura Macdonald, Co-President, Hotwire, emphasizes the need for agencies to ditch the cookie cutter approach with the world changing so rapidly. She shares insights from the agency’s mindset shift from B2B and B2C to “Business-to-Human.” Laura also highlights the importance of having diversity of experience to understand and deliver insights most effectively.
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How has entertainment PR changed with the rise of streaming platforms? Erik Bright, Owner of Prodigy Public Relations, shares insights on how his firm generates buzz for independent films. He also discusses the role of the film festivals, and their transition into a hybrid environment.
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How can brands effectively communicate to Gen Z audiences? Courtney Miller, Executive Vice President of U.S. Strategy and Brand, Edelman U.S., shares insights from the agency’s study on the issues that Gen Z audiences care about the most and the implications for communicators. Courtney also shares how brands can attract Gen Z talent by prioritizing basic safety and security needs.
Download The Power of Gen Z: Trust & The Future Consumer report here.
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What are the most important things to keep in mind when pitching to a podcast? Christina Nicholson, Owner of Media Maven and Founder of Podcast Clout, shares insights on how to make your pitch stand out and what mistakes to avoid. She also offers tips on how to identify relevant podcasts on national and local levels.
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How did healthcare workers help shape internal and external communications during COVID? Josh Wilson, Director of Strategic Communications at Children’s National Hospital, offers insights on how those on the front lines became spokespeople and embraced the duty of educating the public on what they were seeing within the hospital. Josh also shares how the hospital’s new DEI initiative invested in recruiting a diverse class of pediatric residents.
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Barbara Wagner, President of Barbara Wagner Communications, shares her journey of starting an agency amid the pandemic. She shares insights on working with clients in the arts and real estate space. Barbara also shares best practice for building a story and pitching to the media.
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How can a brand leverage the power of its legacy when pivoting its business model? Joy Corso, Chief Marketing Officer at Vonage, shares insights on effectively communicating the company’s transition from a B2C to a B2B brand. She also discusses how to assess your competition in the new space and identify opportunities.
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A strong digital footprint has become a key factor for a successful launch. Nicole Rodrigues, CEO and Founder of NRPR Group, highlights the importance of getting PR right by being patient. She also shares how in-house communicators can gain the trust of an agency by giving strategic advice.
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What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.
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Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought.
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How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills.
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Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.
Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.
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What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.
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How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.
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What is social marketing? Jennifer Wayman, President & CEO at Hager Sharp, breaks down misconceptions around the term. She discusses how to sell behavior change as a product. Jennifer also emphasizes the importance of public and private partnerships in social marketing.
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How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.
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Why are companies shifting focus from CSR to ESG? Gloria Janata, President and CEO of TogoRun, discusses how the move impacts the role of the communications function. Gloria also dives into TogoRun’s efforts on reducing disparities in healthcare.
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What does it mean to be a patient-focused organization? Krysta Pellegrino, Chief Client Officer at Health+Commerce, shares insights on how to put actions behind words and effectively communicate the patient focus. She also offers advice on how to be creative within a regulated industry?
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How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace.
Learn about careers at Ketchum here.
Check out how this interview came to be here.
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How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement.
Download the 2021 Future of Corporate Communications study here.
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Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture.
Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here.
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How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.
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As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-work planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry.
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How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media.
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Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences.
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Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey's desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry.
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Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate.
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Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry.
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Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace.
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Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.
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Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.
Michael Roth, Owner and Managing Partner, The Bliss Group, discusses the importance of integrating earned media with paid media. He emphasizes the need to form strategic alliances with practices with relevant expertise. Michael also shares how his experience in law school helped him navigate through PR.
Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare.
Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.
Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.
Jennifer Temple, Chief Communications Officer at Hewlett Packard Enterprise, reveals brand strategies she has learned since the company’s split from HP. She discusses how the brand shaped its own narrative, despite consumer association with the former firm, and tactics used to build brand awareness and differentiation. Jennifer also dives into creating a brand image while HPE needed to undergo restructuring with a new CEO and business model.
Alina Diaz, Managing Director of Consumer Practice at MSL Group, speaks on the new means of interactions between communicators and consumers. She emphasizes the absence of physical touch creating new means of internal and external marketing, which has shown to vary between different demographics. Alina also touches on the change in consumer sentiment on virtual communication and responses to it.
Art Stevens, Managing Partner at The Stevens Group, goes deep into the intricacies of mergers and acquisitions. He shares tactics for brands to optimize their firm in order to maximize value for a buyout, for both buyers and sellers. He also touches on the demographic shift in employee tenure at modern companies, and where the next generation is heading with regards to ownership and sale of firms.
Cori McKeever, Global President of Healthcare at Golin, discusses the means in which firms can optimize their campaigns and communications to appeal to the right audiences. She takes it further into her specific industry, healthcare, and how the modern climate on health following COVID can influence the PR tactics brands implement. She emphasizes the distinction in tactics used to reach Pharma clients and general health/wellness clients.
Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.
Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.
Michelle Olson, Managing Director at Lambert & Co, talks about the changing roles of communicators in public relations. She emphasizes the importance of the means in which PR departments protect and promote companies through research and tactical positioning. She further discusses the growth prospects of the industry as a whole, and how firms can capitalize on it.
Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.
Krishana Davis, Director of Digital at Precision Strategies, gives her take in how communicators can effectively navigate their environment and the peoples within them. She touches on political and sociocultural issues such as sentiments on the election, and how communicators must shift and adapt as culture does the same.
Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.
Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.
Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand and sub brands.
Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”
Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.
Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in the early stages.
Sabrina Macias, Vice President of Global Communications at DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one’s public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.
Vanessa Wakeman, Founder & CEO, of The Wakeman Agency, a social change firm providing strategic communications support to nonprofits and socially responsible companies, discusses how brands can start integrating social justice into their messaging in an authentic way. She dives into the agency’s Louder than Words initiative, which was developed to help correct pervasive funding inequities in the social change sector, through the first ever directory of BIPOC led nonprofits. The directory will provide pathways for socially responsible companies to identify and partner with nonprofits led by people of color. Vanessa also emphasizes the power of language and the need to evaluate and adjust the use of certain phrases that do not reflect or create a sense of belonging for all.
Cathy Decker, Co-Founder & Principal, The Decker/Royal Agency, discusses how to create a welcoming environment and navigate the challenges of hospitality while staying safe. She sheds light on an agency’s role in working with hospitality brands, and how one can integrate with management to create the most customer value.
Valarie De La Garza, CEO, Fenton, shares insights on how to create positive social change through strategic communications. She discusses the shift from just talk to action for demonstrating greater inclusivity. Valarie also goes into navigating the definition of what social good is from multiple perspectives.
Christina Stejskal, VP, Global Communications, Fender, emphasizes the importance of crafting inclusive marketing campaigns and strategic overarching messaging. She shares examples of how the brand manages to keep existing customers engaged and involved while offering insights into securing quality media over quantity.
Jennifer Curley, President & CEO, Curley Company, discusses how associations had to navigate the challenges of hosting events as a result of the pandemic. She emphasizes the importance for associations to provide member value. Jennifer also goes into how the agency helped their clients to be nimble in the current dynamic environment.
Cathy Fink, President, Makovsky, offers insights into the challenges of taking on a leadership role at a legacy PR agency. She shares lessons learned and practices from her experiences at a larger public traded company that can have a positive impact in a smaller organization. Cathy also discusses the evolving role of communications and the increased need for transparency.
Laura Duda, SVP & CCO, Goodyear, shares insights on positioning a brand outside of its traditional vertical. She shares the challenges of integrated messaging following an acquisition and a joint venture with a competitor. Laura also provides her perspective on how polarization and politics can challenge a company’s external communications approach.
Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching, discusses the key role leadership plays in an organization’s success. He stresses the importance of building trust and fostering influence with your constituents as a leader. Ken also emphasizes the increased need to have an opportunity mindset.
Sophie Merven, Head of Communications, IHG Hotels & Resorts, shares her outlook for travel post-COVID from a global perspective. She also discusses how the organization was forced to rethink themselves and make significant changes as a result of the pandemic. Sophie also emphasizes the increased role of PR and earned media in the current environment.
Gina Judge, Senior Director of Communications, PepsiCo, discusses navigating communications for the company’s foodservice business, which encompasses “away from home” channels that were greatly impacted by the pandemic. She sheds light on how PepsiCo worked with employees, customers and consumers to make a positive impact in struggling communities and tackle social injustice. Gina also shares key principles she believes are important to advance your career as well as build strong communications programs.
Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means.
Linda Rutherford, SVP & CCO, Southwest Airlines, shares her predictions for the comeback of travel. She emphasizes the increased importance of integrating communications with marketing. Linda also discusses lessons learned from the pandemic that will continue to be relevant moving forward.
Chris Foster, President, North America, BCW Group, shares insights on how the expectations on how to communicate have changed for organization leaders. He discusses the increased importance of DE&I and his own journey of becoming a Black agency leader. Chris also dives into the rising trend of CEOs being more engaged in the communications strategy.
Christine Barney, CEO, RBB Communications, emphasizes that what you stand for as a business is more important than ever. She shares insights on the future of the workplace, and how her team was prepared for the remote environment. Christine also dives into the agency’s initiatives in the ESG space.
Why are satellite media tours growing in importance as a must use public relations tool? What are best practices? Host Doug Simon interviewed Doug Simon, Founder & CEO, D S Simon Media. They discussed the significant rise in demand for satellite media tours and the increased importance for organizations to communicate with their stakeholders through the media. He offers insights from Nielsen and local TV producers on recent viewership trends. Doug and Doug also shared the benefits of conducting satellite media tours remotely, making them more efficient and authentic.
Kristen Vigrass, President, The Brandman Agency, shares insights on the challenges of travel communications during COVID and transitioning into a post-pandemic environment. She breaks down how to navigate messaging for different organizations in the industry. Kristen also dives into the Brandman Agency Partner Program that her team developed to provide opportunities for experienced PR professionals to join the Agency’s network.
Ali Lundberg, President, J Public Relations, shares best practices for maintaining culture in the workplace while being remote and spread out. She offers advice on how to gradually revive the travel and hospitality space that has been severely impacted by the pandemic. Ali anticipates a strong return for aspirational travel stories as we transition into a post-COVID environment.
Ashley Miles, Founder & CEO, Franklyn West, and President, New York Women in Communications, breaks down some of the challenges faced by women and women of color in the workforce as a result of the pandemic. She offers advice for organizations to tackle these issues with a focus on retaining and growing existing talent while reengaging those women who exited the workforce. Ashley also shares tips for women looking to advance in their careers in the current environment.
Donna LaVoie, President & CEO, LaVoie Health Science, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth.
Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.
Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.
Karen Clyne, Head of Global Communications, BlackBerry, sheds light on the brand's journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.