Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.
Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.
In this session, e-Comas and m19 delve into sustainable long-term strategies for expanding brand recognition and optimising your advertising efforts on Amazon.
Key points we cover:
Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon.
Expand Brand Recognition: Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon.
Success Story Showcase: Hear about a real-life success story that highlights the effectiveness of long-term growth strategies.
Listen today for valuable insights and actionable strategies that can benefit your business's long-term growth on Amazon!
In this episode, we’re joined by George Eteen-Bliss from award-winning British kid's potty training brand Kiddi (My Carry Potty). We delve into key learnings from busy periods in the Amazon calendar, covering strategies that worked well (and not so well!), what we’ve learnt from the complexities of these busy times, and how to capitalise on the opportunities for long-term business gains.
Plus, learn about the brand’s journey to one of the top brands in its category, including tips that helped them get there and achieve great results in 2023 and plans for 2024 and beyond.#AmazonAds #AmazonBusiness
Amazon Advertising has announced many new game-changing features and services during Amazon unBoxed in New York and unBoxed On Tour in London. Join e-Comas CEO Jérôme de Guigné as he talks to Jeff Cohen, Amazon Ads’ Tech Evangelist, about all these new releases and what they mean for brands.Link to Jeff’s tour of Amazon Live - https://www.linkedin.com/posts/jeffreycohen_amazon-live-studio-tour-new-york-city-activity-7127781169277845506-cypj#amazon #amazonlive #amazonadvertising #ecommerce #tech #unboxed
Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty.
Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy manufacturer leverages technology to simplify its PIM-related tasks. We’ll look into the types of tasks that can be optimised and real scenarios where PIM software solves specific challenges. Plus, best PIM practices you can implement within your business.
more at e-comas.com
For our opening episode of season 2, we dive deep into the Secrets Of Brands!
Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness.
Join us to learn more about the importance of content, effective content types, and tips on how to use it to increase your brand visibility.
We’ll also cover effective content management and strategies to help get your brand recognised.
Alexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses.
We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop Shop (OSS) in Europe and Customs.
Plus, available pilot programs offered by AVASK to Amazon Selling Partners and how you can benefit from these.
Selling internationally through Amazon presents a huge opportunity but also a unique set of logistics challenges for Sellers.
Join us as Mari-Louise Boshoff from Zee takes us through some of these challenges and how best to overcome them.
We’ll cover the key considerations for sending your products overseas and what you need to know to support your Amazon expansion success.
Amazon Japan presents a huge opportunity for brands looking to scale internationally.
Join us as Ritu Java from PPC Ninja discusses some of the key considerations for expanding to Amazon Japan.
We’ll cover Japanese consumer preferences, special customs and compliance rules.
Plus, Ritu will share some of her top tips for listing localisation and marketing in the Japanese marketplace.
#AmazonJapan #AmazonAdvertising
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Staying compliant with the relevant regulations should be a number one priority for Amazon Sellers. But keeping up with changing legislation is not always straightforward.
Join us as Ellie Hanson from AVASK gives us a high-level overview of legislative changes in the UK and Europe in the last 12 months. We’ll cover some of the key legislation for Amazon Sellers, and what you need to keep in mind when growing your brand; including the latest Plastic Packing Taxations and Extended Producer Responsibility legislations, rolling out across the UK and EU.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Diversifying Amazon Advertising for Success
With Liz Downing, Marketing Manager at Teikametrics
To be successful on Amazon, understanding the different advertising types and when best to use them is crucial.
Join us as we talk to Liz Downing from Teikametrics about how to diversify your ad types according to your brand’s goals and budget - and why you should! We’ll cover the different advertising options, how to use them at different levels of your marketing funnel and the winning strategies to boost your sales on Amazon.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
Looking to conquer the largest economic market in the world: the USA? An effective go-to-market strategy is crucial!
Join us as we talk to Rhonda Johnson and Anthony Eagelton from MPG about how to create and execute a winning strategy when starting up in or looking to enter the US market.
We’ll cover the best approaches for market entry, some of the things you should be thinking about given your specific brand and circumstances, and a high-level US marketplace overview so your brand has the best chance of success.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Amazon’s demand-side platform (DSP) has incredible reach and power to drive brand awareness and sales. But what’s the impact on total sales? Join us as we talk to Max Hofmann from BidX about the importance of understanding your DSP campaigns’ effects on total sales. We’ll cover how to analyse and measure those effects to ensure your campaign reaches relevant audiences and with the most purchasing potential. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Save time and increase market share by automating your Amazon advertising.
Join us as we talk to Adam Hutchinson, Head of Marketing at Pacvue, about why automation is a must for modern advertising and how the right tool can make all the difference.
We’ll cover the powers and limits of using automation tools for Amazon advertising.
Plus, the strategies to help you stay one step ahead of the competition.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Join us as Danny McMillan from Databrill takes through details of Amazon’s A9 algorithm using the science literature and content from the A9 team. He’ll show you how to target the right keywords, the problems with high-velocity keywords and how to calculate rough costings using the Ad Placement algorithm.
We’ll also cover some myths around reviews, customer quality and scoring. Plus, why your conversion rate is off in Business Reports and how to calibrate.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
How can you turn data into actionable insights to grow your business?
Looking to expand your presence on a global market and sell on multiple channels, including Amazon? Product content syndication keeps your content updated, accurate and consistent – no matter the retail channel.
We talk to Sarah Fischbaugh from Salsify about how syndication helps you maximise revenue potential. We’ll cover the benefits of automating product content syndication and the strategies to help you expand across Amazon Europe.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
How can you turn data into actionable insights to grow your business?
Join us as we talk to Andrew Pearl from Profitero about how you can make the best use of your data to exceed customer expectations and improve your sales.
We’ll cover the benefits of using daily data to better tailor your strategies and how to apply a data-driven approach to optimise performance.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
Resolving working capital issues can be difficult for eCommerce brands.
But they can be fixed with a Capital Advance Loan.
Join us as we talk to Tom Meek from Payoneer about how capital advance can provide a solution for your longer-term strategic goals on Amazon.
We’ll cover the benefits of capital advance for large sellers and top tips for effectively managing working capital to take your business to the next level.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
Adjusting your prices based on market demand is key to succeeding on competitive marketplaces like Amazon.
We talk to Ludivine Leidgens from SellerLogic about how to create the right pricing strategy for your Amazon brand.
We’ll cover the top dynamic pricing strategies to help you drive revenue and profit growth. Plus, how the right repricing tool can help you stay one step ahead of the competition.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
Amazon Live is one of the latest features for sellers to get their products in front of hundreds of millions of shoppers.
But how do you get started?
Join us as Cecilia Tsai and Alessandro Cereda, Co-Founders of the premium baby carrier brand MiaMily, share their experience with Amazon Live and the lessons they’ve learnt so far.
They’ll be giving their top tips for streaming live and key takeaways you can learn from!
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné.
Developing an effective launch strategy is key to successfully establishing your brand on Amazon - and that includes advertising!
Join us as we talk to Destaney Wishon, BetterAMS CEO and Co-Founder, about the best practices for launching a brand using advertising on Amazon.
We’ll cover the types of campaign strategies, how to optimise your campaigns and top tips to increase your brand awareness.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple with Jérôme de Guigné. Ready to expand your Amazon business but don’t have the funds?
There are many financing options out there to help, but knowing which is right for you can be a challenge.
Join us as Costas Anastassiadis from Storfund walks us through loans and daily cash advances.
We’ll be weighing up the pros and cons of each - plus how you can best decide when and how to get funding for your business.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
#Finance #AmazonBusiness
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Listen as we talk to specialist copywriter Sacha Gorelik about how to build your brand story for eCommerce success.
An authentic brand story helps you build trust, stand out from competitors, and connect with your audience. But how exactly do you create one?
Sacha will be giving us her top tips on defining your true brand story plus real-world examples that show just how powerful your content can be.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #eCommerceContent #AmazonBusiness
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Listen as Jana Krekic of YLT Translations and e-Comas's Jérôme de Guigné discuss how to maximise sales on different Amazon marketplaces.
Welcome to eCommerce Made Simple, with Jérôme de Guigné. Selling on Amazon in a different country requires good knowledge of the local landscape, as well as perfect translations.
Some fun bad translations here!
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #eCommerceContent #AmazonBusiness
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme de Guigné joins Gary Huang, Founder of the 7 Figure Seller Summit, to reveal his top tips on expanding on Amazon Europe.
One of the key ways to scale your business is to expand it into new marketplaces.
This way, you can take your existing product and sell it to new customers in new countries to grow your sales. However, it’s not as simple as merely opening up a new Amazon account in EU. There are many factors involved.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #eCommerceExpansion #AmazonBusiness
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Join us as we talk to Antoine Leclercq, CEO at Caast.TV, about how streaming is transforming shopping habits and top tips on how you can get started with live commerce.
Combine live video streaming with eCommerce and you get live commerce! It’s an innovative way to grow your brand awareness and connect with potential customers on a more personal level.
Join our next free Amazon webinar!
For details and to register, go to: https://www.e-comas.com/webinar #eCommerceContent #AmazonBusiness
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme for this episode is Mark Pettit - Founder and CEO of Skye High Media.
Amazon's Demand-Side Platform (DSP) enables you to target Amazon customers on and off Amazon properties. We talk to Mark Pettit from Skye High Media about when and why you should add it to your strategy.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme for this episode is Lazar Zepinic, Founder at Sellers Alley
Off-Amazon traffic complements organic Amazon traffic perfectly for brands looking to grow on the marketplace. Join us as we talk to Lazar Zepinic from Sellers Alley about how you can discover even more potential with advertising off Amazon to grow your sales.
We’ll cover how you can attract external traffic, all the benefits and top tips for successfully showcasing your brand off Amazon - and more!
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Dr. Florian Nottorf, Co-CEO at Adference
A clever advertising strategy is essential for Amazon brands looking to grow their sales. Dr. Florian Nottorf takes us through Amazon ads and some of the best practices you can apply to see better ROI on your Amazon marketing campaigns.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme for this episode is Matt Anderson, MD at marketplace amp
As one of the leading over-the-top (OTT) platforms, Amazon’s Fire TV presents a huge advertising opportunity for Amazon brands. We talk to Matt Anderson about all-things Amazon OTT advertising, including what it is, how it can help you grow your brand and its host of other benefits.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Prateek Haralalka, Customer Success Manager from DataHawk.
Imagine making Amazon sales without paying for ads - with the right SEO strategy you can!
Join us as we talk to Prateek Haralalka from DataHawk about everything you need to know about Amazon SEO. We’ll be covering keyword rankings, clever SEO strategies, and top tips to improve your visibility and boost your sales on Amazon.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Mert Bürian, Account Director at eBusiness Institute
Find out how high-quality content can improve conversions and sales on Amazon. We’ll be talking to Mert about the importance of great product content, including best-in-class examples and tips on how you can enhance your content to engage users.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Karyn Thomas, Brand Evangelist at Helium 10
Powerful Amazon selling tools are key to long-term success on the marketplace. Join us as Karyn tells us all about the all-in-one Amazon software, Helium 10, and how it can help you easily manage and grow your Amazon business.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Colleen Quattlebaum, Marketing Manager at eComEngine.
Find out how Amazon seller feedback and product reviews can help accelerate your brand’s growth. We’ll be talking to Colleen about ways to get more reviews on Amazon and how you can perfect your Amazon reviews strategy for 2021 and beyond.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Joining Jérôme is Rovaira Dasig, EMEA Growth Lead at Salsify.
Extending across multiple marketplaces is the next step for any Amazon brand wanting to grow sales and exceed business goals. But brands rarely do this alone. Join us to learn more about the value that agencies and technology can offer brands looking to win on Amazon.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme speaks with Yoni Mazor from GETIDA
Knowing how to minimise Amazon fees from cutting into your bottom line is key to succeeding on the online marketplace. Learn about the different types of fees Amazon sellers face, and how you can lower these fees to improve your profit margins on Amazon.
GETIDA is a technology company that is empowering the eCommerce industry by offering a myriad of solutions. Special offer for e-Comas listeners. Get $400 in free FBA reimbursements at**https://online.getida.com/e-comas400
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme is joined by Daniel Marsland from Payoneer.
Improving efficiencies in working capital processes is key to business success. We explore sustainably increasing available working capital and top tips for effectively managing working capital to grow your business in 2021.
Get started with Payoneer today athttp://tracking.payoneer.com/SH2iO. Say you heard of Payoneer through e-Comas and you will receive a 10% rebate on any working capital advances and discounts on payment fees!
Next episode lands on September 14th 2021.
Join our next free Amazon webinar! For details and to register, go to:https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme talks with Kristina Mertens from Sermondo.
Working with service providers gives you access to the expertise to help you grow your Amazon brand. We chat about the benefits of working with industry experts and how she helps Sellers find the best service providers for their needs.
If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and inside scoops on Amazon and all other platforms.
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
Our next podcast drops on September 7th 2021.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme’s guest is Paulina Masson of Shopkeeper
Pricing can be a tricky business. Too low, you don’t make enough money. Too high, you might not sell enough of your products. So, what's the best line to take? This week’s podcast could have all the answers.
We guide you through how to price your products on Amazon to ensure they stand out against the competition and earn you profit. And that’s the name of the game, after all!
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover. Our next podcast drops on August 31 2021. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme is joined by e-Comas' own Claudiu Clement.
Sometimes, it doesn’t help to hide your light under a bushel, and so this week’s podcast is dedicated to our own auditing tool, Compas!
Compas from e-Comas reveals where your company is doing well and where you are lagging behind, acting like a compass in helping you follow future directions on the main success factors we have identified.
Our expert team starts by collecting all data available either within your company (first party data, data from Amazon, data from your internal studies) or external sources(market studies, Amazon public information).
Analysing this data we will be able to get the picture of your business. We will help you better understand what works and what does not and help you navigate successfully for efficient business growth.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today. Our next podcast drops on August 24 2021. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
This week, ex-Amazonian Christian Fischer talks with Jérôme.
They chat about how to make the most out of Amazon Vendor Services - what it is, how it works, who it benefits and how. If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and inside scoops on Amazon and all other platforms. Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
Our next podcast drops on August 20 2021.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme and Christopher Khoo of KhooCommerce explore the benefits from automating the back end of your Amazon account.
If you’re serious about success on Amazon, subscribe to eCommerce Made Simple and you will get all the tips, tricks and inside scoops on Amazon and all other platforms.
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
Our next podcast drops on August 10 2021.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme guest is Andy Hooper, CEO of Global E-commerce Experts.
They talk you through what has changed for Sellers and Vendors, how to approach your UK and EU strategy, and additional resources you might need, and why you need them.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Next podcast episode is available from July 13th
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
John Cant from Rising Sun Commerce tells Jérôme how you can establish your brand on this huge marketplace.
Amazon Japan represents a massive, if daunting, opportunity for sellers in Europe and the US.
We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade!
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Next podcast episode is available from July 6th.
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme's guest is Amazon advisor Anna Nordlander.
We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade!
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
The latest Amazon marketplace, Sweden, creates a host of new selling opportunities for brands looking to expand throughout Europe. In the latest edition, find out how Swedish businesses have approached Amazon so far.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Next podcast episode is available from June 29th.
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme talks to Lawrence Taylor, founder of Retail 4 Brands.
They chat about the unique eCommerce market of France, and how to succeed in it.
We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade!
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar Next podcast episode is available from June 22nd.
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Jérôme's guest is Ronny Marx of intomarkets
They talk about the large Amazon market in Germany, and how brands can succeed on it.
We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Carina McLeod of Ecommerce Nurse joins Jérôme to discuss expanding across Europe.
We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade!
Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover.
Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar
Next podcast episode is available from June 8th.