Wine Stains: Recent Episodes

Connor & Kaitlyn Parker

Sit down with husband and wife, Connor & Kaitlyn Parker, as they discuss all things related to life, travel, entrepreneurship, & the beauty of wine stains.

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WE’RE DISCUSSING:

  • The new decade Connor just entered (& the catalyst for our trip)
  • What someone said to Kaitlyn that she had to immediately fact-check
  • The topic Kaitlyn’s become more sensitive about & the phrase she keeps repeating to herself as a result
  • Why we went on this trip & how it came about
  • What we did during our time in LA / Venice Beach area
  • Where we stopped in Santa Barbara & thoughts about the downtown area in general
  • The type of boutique hotel we’re loving, where we stayed in San Luis Obispo, and our favorite aspect of their guest experience
  • Our experiences at each winery we visited in Paso Robles, including Tin City
  • Our impression of Route 1 and driving through Big Sur, including the Vista Points and stops we spent the most time at (versus the ones we didn't)
  • Where we stayed in Carmel-by-the-Sea and our favorite parts about the hotel
  • Thoughts about the 17-mile drive and exploring Pebble Beach
  • The Copy Uncorked clients we got to meet up with for a beach picnic
  • What we did for our last night in Carmel
  • Final reflections - each of our favorite parts of the trip + what sticks out the most
  • What made Kaitlyn feel emotional & why
  • What we'll be opening the podcast up to in the near future

AS MENTIONED:

  • Ryan Corrigan (our travel agent) - https://corriganluxurytravel.com/
  • Great White in Venice Beach
  • Hook & Press in Santa Barbara
  • San Luis Creek Lodge - https://sanluiscreeklodge.com/
  • Scout Coffee in SLO
  • Sally Loo's in SLO
  • Granada Hotel & Bistro in SLO
  • Adelaida in Paso Robles - https://www.adelaida.com/
  • JUSTIN Winery in Paso Robles - https://www.justinwine.com/
  • Tin City in Paso Robles (Olivias de Oro, Negranti Creamery, Aaron Winery)
  • Nepenthe (at the end of Big Sur before Carmel)
  • Hotel Carmel - https://www.thehotelcarmel.com/
  • Folktale Winery - https://www.folktalewinery.com/

Blog post coming soon to kaitlynhparker.com to fully recap all of our stops. :) Will also share my friend Rachel’s Central Coast guide once it’s live!

FIND US ELSEWHERE:

  • winestainspod.com

  • Kaitlyn's blog: kaitlynhparker.com

  • Kaitlyn’s business: copyuncorked.com

  • Connor’s business: parker-fg.com

If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

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WE'RE DISCUSSING:

  • Our first mini-milestone (cheers to hitting 10 episodes)

  • Thoughts about "social" club tennis

  • What Connor believes is the "right" way to pour beer

  • The Budweiser Clydesdale horse commercials - is it branding or marketing?

  • A loose definition and core elements of "branding"

  • Connor's "fit-check" and a few of his favorite brands

  • How brands shape our identity & vice versa

  • The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it

  • How your "business plan" plays into your branding & marketing and in which order to do what

  • Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more

  • How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses

  • Humanizing & creating community as a brand

  • Components of brand strategy

  • A list of the top 10 greatest TV commercials of all time

  • Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side

AS MENTIONED:

  • Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg

  • Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw

  • Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html

  • ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/

FIND US ELSEWHERE:

  • winestainspod.com

  • Kaitlyn's blog: kaitlynhparker.com

  • Kaitlyn’s business: copyuncorked.com

  • Connor’s business: parker-fg.com

If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

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Episode - 009. Connor's 29029 Challenge & What's Next

We shared the 'before' if you will in episode 8 - and now it's time for the 'after'. Tune in to hear Kaitlyn interview Connor about his experience tackling the 29029 Everesting Challenge at Snowbasin in Utah.

INCLUDING:

  • His expectations going into it

  • The reality of his experience

  • The biggest challenge(s) he faced

  • His biggest breakthrough or breath of fresh air

  • Other hurdles he had to overcome during & on the way home from the challenge

  • Whether he'd do it again - and if so, when/where

...and your typical randomness and back & forth in between.

LINKS & MENTIONS:

  • (Intro Song) Mt. Everest by Labrinth - https://open.spotify.com/track/1ZdhOMWyFR8Iv9eylMGYg2?si=c531644f8e5e448f
  • 29029 Everesting Challenge: https://29029everesting.com/
  • 29029 Snowbasin Week 1 | Recap 2022 - https://www.youtube.com/watch?v=XAFk64LCX80
  • Connor’s current diagnosis: “spontaneous angiodema”
  • The Jones Project - https://thejonesproject.org/
  • Connor’s HOKA Hiking Boots (purchased via REI) - https://www.rei.com/product/167704/hoka-speedgoat-mid-2-gtx-hiking-boots-mens?color=ANTHRACITE%2FDARK%20GULL%20GREY
  • Quotes by Coach Chris: “Fear is a manifestation of where our comfort level ends.” / “Fear is the energy behind great work.”
  • Colin O’Brady - https://www.colinobrady.com/
  • Garmin Fēnix Solar Sapphire 7 - https://www.garmin.com/en-US/p/735520

FIND US ELSEWHERE:

  • For latest episodes & more: Winestainspod.com
  • On Instagram: https://www.instagram.com/kaitlynhparker/ - https://www.instagram.com/connor_parker/ - & https://www.instagram.com/winestainspod/
  • Kaitlyn's blog: kaitlynhparker.com
  • Kaitlyn’s business: http://copyuncorked.com/
  • Connor’s business: https://parker-fg.com/

If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

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WE’RE DISCUSSING:

  • The trip / fitness challenge / organization Connor is supporting with a trip to Utah next weekend

  • More about said fitness challenge and what he’s doing to prepare …and why

  • How it’s inspired both of us in many ways to lean in to discomfort and try new things

  • Kaitlyn’s favorite form of exercise and (how/why it still makes her nervous each time)

  • How this new challenge has deepened the meaning and purpose of core values

  • The 4 core values we’ve identified for each of our businesses and the meaning behind each

  • What’s new to our reading lists since the last episode

WE MENTIONED:

  • 29029 in Snowbasin, UT - https://29029everesting.com/products/utah-2022

  • Supporting & honoring the life of Josh Jones - https://thejonesproject.org/

  • Connor’s book pick: Traction - https://rstyle.me/+5zdS5g6alRYUQ_HLym4CEA

  • Kaitlyn’s book pick: The Sea We Swim In - https://rstyle.me/+cYf0hDgdX3QBYxo2lKO0kA

  • The brand messaging & copywriting education courses Kaitlyn mentioned: https://copyuncorked.com/courses-and-guides

FIND US ELSEWHERE:

  • winestainspod.com

  • Kaitlyn's blog: kaitlynhparker.com

  • Kaitlyn’s business: copyuncorked.com

  • Connor’s business: parker-fg.com

If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!

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WE'RE DISCUSSING:

  • Our first time working with a travel agent, why we chose to do so & how it works

  • What we thought about the experience and whether we'd do it again

  • A quick download of our most recent big trip (Riviera Maya, Mexico)

  • The great debate: Kindle vs. physical books (lottaaa comments on this)

  • Thoughts about reading in general and the indecision that comes with choosing a book to read

  • A list of what we’ve each been reading as well as further debate about fiction versus nonfiction - and what we like about each

  • The techy new device Connor is excited about

  • Thoughts on Dream Home Makeover Season 3 after we binged it in one sitting

Products/Things We Mentioned:

  • Our travel agent: Ryan Corrigan of Corrigan Luxury Travel - https://corriganluxurytravel.com/

  • Kaitlyn's blog post write-up reviewing the resort we stayed at (UNICO 20°87°) - https://kaitlynhparker.com/unico-2087-hotel-riviera-maya-a-review-of-our-stay/

  • Books Read (The Subtle Art of Not Giving a F*, Liking Myself Back, How Are You, Really?, The Idiot, The Sea, Conversations With Friends, Feels Like Home, The Obstacle is the Way)

  • Connor's book, Retirement Launchpad - https://www.amazon.com/Retirement-Launchpad-Simplifying-Rocket-Science/dp/B09CRNPVDJ/ref=sr_1_1?crid=1XHKSQ4HJI5U7&keywords=retirement+launchpad&qid=1659722192&sprefix=retirement+launchpad%2Caps%2C79&sr=8-1

  • The Remarkable 2 - https://remarkable.com/store/remarkable-2

STAY CONNECTED

Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/

Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/

The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/

Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/

Our podcast website - http://winestainspod.com

If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!

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WE'RE DISCUSSING:

  • What the heck we've been up to over the past year-ish (aka since Season 1 and since our summer 2021 road trip)
  • Introducing Season 2 of the Wine Stains Podcast
  • What we've learned from Season 1, why we brought it back, and what you can expect moving forward
  • How we're finding the balance between "unfiltered" and "structured"
  • Where we're recording from now, as well as other big updates in Connor's work life
  • Our thoughts on 'consistency' and starting any new creative endeavor or passion project
  • Connor's journey & experience with alcohol - and a major lifestyle change he's made
  • The new look & branding for Wine Stains (cover, logo, website, etc.)
  • Per usual, what we're sipping on while recording (and why)
  • A preview of future episode topics (yep, we have an outline!)

THE WINE / BEVERAGES:

  • Athletic Brew
  • Caymus Cabernet Sauvignon, 2020
  • Devil's Backbone Orange Smash

THINGS/PEOPLE WE MENTIONED:

  • Our brand designer, Angela Mondloch of Saffron Avenue

STAY CONNECTED

  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Kaitlyn's newly designed blog/website: https://kaitlynhparker.com/
  • Our podcast website - http://winestainspod.com

If you enjoyed today's episode, we'd love for you to follow the show and leave us a review. 🍷 Thank you!

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WE'RE DISCUSSING:

  • The unfortunate but very on-brand event that happened during our initial attempt at recording episode 5 while in Asheville, NC
  • Debating how to count the days of a vacation (long story, ya just gotta listen)
  • Luxury experiences + expectations
  • Client experience + expectations
  • How scarcity mindset as an entrepreneur can lead to taking on work that’s unaligned and sub-par
  • Learning when and how to say no (and yes)
  • How to identify when you’re out of alignment
  • Things Kaitlyn takes into consideration when accepting clients outside of a ‘niche’
  • Connor’s great one-liner about client experience
  • Kaitlyn’s Airbnb booking mistakes and honest thoughts about the platform (it gets real passionate - ha)
  • Spontaneity vs. making plans
  • Takeaway lessons from our road trip so far
  • Where we were headed next and why
  • Bullet points / takeaways from the #winestainswisdom within the episode

THE WINE:

Stags’ Leap Cabernet Sauvignon Napa Valley 2017 - https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/stags-leap-cabernet-sauvignon-napa/p/13388750

THINGS/PEOPLE WE MENTIONED:

  • Ozarks (tv show) on Netflix
  • Bottleshock (movie)
  • Vine to Voice (a brand voice & brand messaging course by Copy Uncorked) - https://copyuncorked.com/courses
  • Notion Project Management software (Connor’s)
  • Clickup Project Management software (Kaitlyn’s)
  • The Copy House (a website copywriting course by Copy Uncorked) - https://copyuncorked.com/courses
  • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company - https://rstyle.me/+BtZVQlly8Rkb--W-lu86SQ

STAY CONNECTED

  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Website: https://kaitlynhparker.com/wine-stains-podcast

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Sit down with husband and wife Connor & Kaitlyn Parker as they share a big announcement about their early summer plans and generally just banter about life, dating, and family heritage.

WE'RE DISCUSSING:

  • Our tasting, convo, and review of this week's wine; plus what we've learned about wine tasting from Kaitlyn's Dad

  • Wineofwisdom: Why copywriting/branding is so important to creating word of mouth buzz for your business

  • Our spontaneous summer 2021 travel plans - what we're doing, why, and how
  • The weirdness of the English language - I.e. Arkan-SAS (SAW) versus Kan-SAS
  • Hillary Duff and our favorite old Disney Channel Original Movies + characters
  • Our heritage and the nationality Kaitlyn thought she was (but isn't)
  • The story of when/how we met and why I originally thought Connor wasn't American

THIS WEEK'S WINE:

  • Quilt by Joseph J. Wagner (Napa Valley) - 2018 - https://www.wine.com/product/quilt-cabernet-sauvignon-2018/605800

THINGS/PEOPLE WE MENTIONED:

  • Not much to note for this one!

STAY CONNECTED

  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Website: winestainspod.com

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Sit down with husband and wife Connor & Kaitlyn Parker as they share an honest reflection on what they wish they knew earlier about running a business, as well as some of what's gone well.

WE'RE DISCUSSING:

  • Today's wine (we'll be sharing it at the beginning of the episode from now on!) and just a bit about tasting wines in general
  • Growth, accountability, rosy retrospection and staying in your lane with running a business
  • (3) things we each wish we knew earlier / have learned since working for ourselves
  • Bouncing back from mistakes/errors and learning where confidence really comes from
  • The importance of results over just goals and understanding profitability
  • Delegating, outsourcing, crafting SOPs and hiring

  • TEMPLATEEVERYTHING

  • Systems, tools, and processes we use

THIS WEEK'S WINE:

  • From Tinto VB (https://www.tintowineandcheese.com/) - R8 Cabernet Sauvignon - https://www.r8wineco.com/

THINGS/PEOPLE WE MENTIONED:

  • Green Lights by Matthew McConaughey - https://rstyle.me/+-Ki2wJR08ZwlI6PuuEGYDA
  • Birddogs (Connor's favorite pants and shorts) - https://www.birddogs.com/
  • Dubsado (Kaitlyn's CRM) - https://www.dubsado.com/

STAY CONNECTED

  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Website: winestainspod.com

*Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.

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Sit down with husband and wife Connor & Kaitlyn Parker as they share a bit more on the personal front, from love languages, personal style, to weight fluctuations, and pretty much everything in between.

WE'RE DISCUSSING:

  • "The 5 Love Languages" and what each of ours is
  • How our personal style & shopping choices have evolved (quality over quantity, brands we love, and our day-to-day "uniform")
  • Stereotypes within the financial industry and the "power suit"
  • What to spend more on vs. where to save
  • Body image, diets, and weight fluctuations over the years (and the difference between a cost + pay-off)
  • Burnout and "completing the stress cycle"
  • Coffee shop culture and random thoughts about reading
  • Interior design and curating your home (aka after-work hobbies for Kaitlyn)

THIS WEEK'S WINE:

  • Imagery Cabernet Sauvignon - https://www.imagerywinery.com/store/?view=product&slug=2019-Imagery-Cabernet-Sauvignon

THINGS/PEOPLE WE MENTIONED:

  • Housewives video of the song we reference: https://youtu.be/kUONWrJ3wLk
  • The 5 Love Languages by Gary Chapman - https://rstyle.me/+XDseUCm1YUIVLVGs-eymMw
  • Connor's Favorite Veja Shoes - https://rstyle.me/+o4e23QbPq-dV8Isa-FiIDw
  • Outerknown S.E.A Tee - https://www.outerknown.com/products/sea-tee-crew-indigo
  • Amazon the Drop - https://www.amazon.com/thedrop/
  • Burnout by Emily & Amelia Nagoski - https://rstyle.me/+IQcf_96LWLnwc5WjNMb6RA
  • The Kindle Paperwhite - https://rstyle.me/+01-XS8D7g8L8AsWFh0Ykyg
  • Brooke Sager of The Blaire House - https://theblairehouse.com/

STAY CONNECTED

  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Website: winestainspod.com
  • Kaitlyn's personal blog - https://kaitlynhparker.com

*Some of the above links are affiliate links, which means we may make a small commission at no extra cost to you, should you choose to purchase.

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Sit down with husband and wife Connor & Kaitlyn Parker as they share the behind-the-scenes (aka very raw, very candid) story of how the Wine Stains podcast came to be.

WE'RE DISCUSSING:

  • How the "Wine Stains Pod" came to be
  • What does Kaitlyn do all day? (life as a copywriter)
  • Managing personal and business finances as dual entrepreneurs
  • When & how we both made the leap to full-time business owners
  • Social media throwbacks, honest thoughts about certain channels, and marketing 101 (26:53)
  • Team-building and the importance of outsourcing/hiring the right people
  • Practicing "less but better" lifestyle philosophy
  • Focusing on creating content that resonates (rather than feeling like it has to be revolutionary)
  • Whether we consider ourselves to be "CEOs", what that title means to us, and what to consider when claiming your own title
  • 3 quick bullet points/takeaways on marketing from Kaitlyn

THINGS WE MENTIONED:

  • Profit First by Mike Michalowicz - https://rstyle.me/+oXAB9cA9DJEPi4ZFKyOyUw
  • The Copywriter Club - https://thecopywriterclub.com/
  • Who, Not How by Dan Sullivan - https://rstyle.me/+YcC3bwagHEQhWSZz8QRLlg
  • Essentialism by Greg McKeown - https://rstyle.me/+PNaRFAB9YgBBnURNmcmOXA
  • The Benham Brothers - https://benhambrothers.com/courses/

STAY CONNECTED:

  • Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/
  • Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/
  • The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/
  • Website: winestainspod.com
  • Kaitlyn's personal blog: https://kaitlynhparker.com/