Sales & Marketing Secrets Podcast: Recent Episodes
Isaiah Colton
Making Entrepreneurs Experts in Lead Conversion - where we go behind the scenes to help entrepreneurs to increase their lead conversion, close more deals and scale their businesses and how you can get the same results
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Property of Real Estate Nexus 2023
In this podcast episode, Isaiah Collton discusses effective lead generation strategies, especially for realtors and business owners facing challenges with cost-effective sources. He highlights the importance of finding alternative, lower-cost lead sources to avoid the expenses associated with big brands. Isaiah introduces the concept of "legacy leads," leads that have been generated through various means and are often neglected. By implementing remarketing funnels, these legacy leads can be re-engaged and converted effectively, resulting in impressive success stories like one agent generating six transactions with a positive cash flow of $42,000. Isaiah encourages listeners to explore these innovative strategies and provides a sneak peek into the next episode, where he'll delve into the practical steps of implementing remarketing funnels. To access the technology and learn more, he invites them to sign up for a free trial at REN360.io. Stay tuned for next week's episode on mastering the art of follow-up and conversion with these leads.
In this podcast episode, Isaiah Colton discusses the content marketing mistakes often made by realtors and business owners that can harm their brand. He emphasizes finding the right balance between value-driven content and calls to action. He introduces a 3-to-1 ratio, where 80% of content focuses on delivering value and building relationships, while 20% includes calls to action. This approach, inspired by Alex Hormozi's insights, is a powerful way to engage audiences effectively and gradually establish a strong brand presence. Tune in to learn how to enhance your content marketing strategy and boost your business's success.
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2023
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus & RAP Success Systems 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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Property of Real Estate Nexus 2022
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No matter what business you're in, tracking key performance indicators (KPIs) is essential to success. After all, what you aren't tracking can't be improved! It can also be extremely easy for certain details to slip through the cracks if you're not keeping an eye on all of your data. Isaiah Colton and Bobby Gul talk about how they lost $25,000 as a result of such a mistake.
Video is a powerful tool in the real estate industry but many agents are intimidated by it. Isaiah Colton is joined by Alicia Berruti of BombBomb to teach agents that there is nothing to be afraid of! Listen along to learn the tips and tricks to overcoming your fears of video and start implementing your own video marketing plan today.
Whether or not agents are successful with zBuyer leads comes down to how dedicated they are to converting them. We’ve seen time and time again that consistency and practice, especially with scripting, can make all the difference when it comes to conversion. Beyond that, there are a number of other systems and processes that can make the journey smoother for both agents and sellers; however, it is up to the agent to do the work.
Nick and his team have been using zBuyer to generate internet leads since 2013, and clearly to great success. His dedication to follow-up -- which is improved and made easier through the use of technology -- has allowed The Good Home Team to grow in incredible ways.
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Property of Real Estate Nexus & RAP Success Systems 2021
It is a proven fact that buyers and sellers are much more likely to choose the first agent they come into contact with. This means that speed is vital! Barry Jenkins of Better Home and Gardens figured out that the best and fastest way he can connect with clients is by leveraging technology to do most of the work for him.
At the end of the day, technology and automation benefit both sellers/buyers and real estate agents. They eliminate the tedious legwork and significantly increase the speed at which agents can contact prospects, while also providing tools and establishing expectations for the sellers/buyers. The stress of selling or buying is alleviated and teams are able to rapidly boost their conversion rates thanks to the work of these various, integrated systems.
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Property of Real Estate Nexus & RAP Success Systems 2021
There is an array of leads that come from the internet and they fall into different parts of your sales funnel and it is so important to understand the different types of leads and where they lie in the sales journey. Knowing this helps with implementing and perfecting your follow up cadence.
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The niches are the riches!
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We are providing Geo Farming Secrets in our ever-changing market from top industry real estate leaders. We are answering common questions like how to pick a geo farm, minimum budget for your geo farm, return expectations, and successful marketing campaigns within your farm.
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With a couple of billion people on the platform, Facebook is the biggest social media platform in the entire universe. It’s where baby boomers, generation y, generation x, millennials, your mom, and everybody, we’re all there. It’s where people spend the most time, so it’s where you should be too. “No one’s sitting in their email inboxes...so where will you spend your advertising dollars?” asked Markus.
When advertising, you must understand the psychology of top-of-funnel leads versus those at the bottom. It’s amazing how many agents get into lead generation, sign up for programs but really don't understand where those leads fall in the funnel. When you're looking at social media in general or StreetText leads, what's the psychology behind how they're generated, and where do they fall within the funnel?
The bottom of the funnel would include folks on Zillow or someone using Google keywords to search for your services to buy or sell a home. Whereas the top of the funnel is a homeowner who’s just logging onto their Facebook like they do every day as a habit. They’re just going there to be entertained or to see friends, etc. Those folks are generally targeted with “interruption-based” marketing.
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Zillow's move to become a brokerage has created a once in a lifetime opportunity for agents to dominate their position on internet search results. Google is making huge moves to give real estate agents a presence and the ability to be showcased in their respective area.
Getting featured on Google with your reviews is HUGE and will provide leverage against your competitors.
Do you want to implement this but not sure where to start? Join our FREE Challenge starting June 7th, where we will have an in-depth training to show you step-by-step on how to get started.
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Some things your can do with LinkedIn if you are in Real Estate is to create genuine and authentic relationships. One of the most effective campaigns Casey runs is an Alumni campaign, connecting and establishing a relationship based on your school history and living near each other. This builds a foundation of trust. Build your relationship and talk business later!
If you want to learn more about leveraging LinkedIn with Casey O'Toole go to: www.schedulefreedemo.com
Dynamic automation is going to help people more effectively engage with leads in real time, it is important for everyone to have technology in their business that is going to respond to a leads behavior on behalf of the agent. Just alerting the agent that a lead has done something just isn't good enough anymore, automation is key to get in front of more people.
Being platformed in 2021 and beyond can be a huge mistake long-term for business, meaning someone else is creating the marketplace and providing the lead generation besides yourself. If someone else is controlling your leads you are essentially working for someone else's land. If you are getting all your leads from Zillow, you are essentially a Zillow employee with lack of freedom.
As a real estate professional you are really in two businesses, lead generation and providing a service. The key is to own your own leads and database and not get stuck on platforms feeding you leads...
Be sure to check out Vyral Marketing : www.getvyral.com/
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Creating an authority status is key for your building your business, this can be done through video and social media marketing. There are so many different kinds of video and it has become a new form of communication. Video is always evolving and staying in front of the trends and in front of your viewers is so important in building your brand. Think about the impact to your SOI if you send a personalized Happy Birthday video to them via text or email. Stay ahead of the trends!
Be sure to check out Video Business School on FB or visit their website:
Video Business School Facebook
Video Business School
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You need to have a script as a guide, the key being "as a guide", when you are in a conversation with a human being it is a dialogue...the script gives you a track to run on, so it is necessary to have the foundational components of a script to be able to adapt on the fly as needed. It is imperative to have a game plan, to role play and learn to overcome objections, the better the framework the more successful you will be in your prospecting.
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In business there are so many distractions, so what I have found as a powerful tool is to develop a cause, put a timeline on that cause and challenge your team to achieve the cause. I have been seeing a lot of challenges going on so I thought it was time we do a challenge. So we did a 7 Listings in 30 Days Challenge, the outcome and commitment was amazing. You could feel the focus everyday within these agents and it was almost the jolt everyone needed. I really began to focus on the psychology of it all and it is such a great way to bring focus, fun and a competitive spirit, all to generate and scale their business.
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Let's just say I am still married, able to spend quality time with my son and active in my community!! haha! All while scaling 3 businesses. Once I found the sweet spot of time management I felt a sense of freedom and the ability to successfully juggle everything on my plate.
As mentioned find the free digital access to the 2021 Sales & Marketing Playbook here
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We have been beta testing text and video message marketing, we have had our team do a large text experiment on all different lead types: past clients, soi, expireds, fsbo's, internet leads (social, zbuyer, zillow, etc.) We wanted to test what it was like to send an individual text to a large amount of leads and evaluate responses. Also testing how many to text at a time, we found 100 is a good amount because you will get responses and so that number is manageable. The biggest thing our team has found is that the power of text messaging is HUGE! This is something you will want to take advantage of in your prospecting efforts.
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I want to bring you back 15-20 years when offline marketing strategies were more popular: postcards, billboards, TV, radio etc. CRM's weren't advanced and it was hard to keep track of these leads, essentially a lot of money to be spent and lack of technology to manage all the leads. This caused lost friction in growing your business.
Fast forward to the current days of evolving technology, there are so many tools available now. Specifically automation and artificial intelligence and the importance of leveraging these tools is key to scaling your business.
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So what does this have to do with Real Estate, the value of strategic partnerships is so powerful. There are so many partners within a Real Estate agents network: plumbers, carpenters, interior designers, attorneys etc. Creating a relationship with these vendors and working with them and within each others network and essentially cross-promote one another. This is key to beginning your strategy to powerful partnerships!
We will have a great segment at this Virtual Summit, you won't want to miss this incredible event with Top Industry Experts.
Be sure to reserve your ticket: www.RENvirtualsummit.com
I grew up not having a lot, very poor family. I had to pay for everything outside of my basic needs and it is not because they didn't try or work hard, but my mom left when I was 2 and it was just my dad and he was doing the best that he could. I had to work hard for everything and back then I hated it. Overall, I had a great upbringing, my father taught me work ethic and a lot of great things. One of the biggest things I learned is that if I wanted something, I had to make it happen even if it was so uncomfortable. So I started up a landscaping business, that was a great experience for me and I learned how to get uncomfortable at a young age. One of the big things I got out of this experience; if my goals are real it is going to provide an internal drive that is going to help me overcome those feelings of being uncomfortable. It was more uncomfortable for me to NOT hit my goals in my mind than it did to go after them.
In order to become the 1% you must do what the 99% won't!
There are two types of people listening to this podcast, (1) you are comfortable because you have been living a certain way and you know to get success you have to get uncomfortable. (2) you have already uncovered the first layer of being uncomfortable and you have already experienced success but now you have some decisions to make, because you don't want to lose what you have made.
Also, as mentioned in this podcast we have an amazing Virtual Summit on Feb 2, you'll want to reserve your ticket as only the first 400 are FREE! Click here to reserve your spot.
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People are asking where to put their marketing dollars going into 2021, this is a great question. There are many different lead generation platforms and options for marketing: Platform Lead Generation (Zillow, Realtor.com), Social Media Ads, Google PPC. This can become an emotional process to put money out there without having a solid plan.
I am here to give you reassurance that your marketing budget is going to the right place and give you a step by step process on how many leads you need to generate and what that's going to cost you to get to your transaction goal based on your conversion rate.
I will be going over these 4 important steps:
- Looking at your maximum marketing and advertising expense budget
- How many leads you can generate for that budget
- Projecting how many leads you can turn into clients
- Lifetime value of a client
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My journey of putting everything up, leaving my 6 figure job, selling my rental properties, making a sacrifice of not taking a paycheck for over six months in hopes to build my dream of a dynamic real estate brokerage. Which ended up evolving into something much bigger over time, where now we have a broker-to-broker referral program and we have invented our own technology to not only help grow our brokerage, but help other agents too.
Along the way I sought out a process to analyze my business so that I could break down the problems I was having, and how to fix it. I came across this 3-step process at a marketing convention and it has forever changed my business.
- People
- Process
- Tools
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I will never forget the pivotal moment in when I went to open my real estate business, I thought a big key to success was having a business plan. I went and spent $10,000 on a business plan, and it is not that it didn't have good information or give me guidance. It was that I did not have any systems in place to execute on this business plan. My motivation and hard work got me to push through but when my business really took a turn was when I developed a Sales & Marketing Playbook, essentially the framework and guidance.
If you want to take a look at this playbook you can get your copy here
or visit: DoubleYourSalesBlueprint.com
In 2014 I hired a professional to develop an in-depth business plan because I thought it was the key to my success. When we went to execute this plan we hit a huge roadblock, because as good as this business plan was theoretically, it was not practical and actionable. We had to create another system, what I have now coined in the industry, a Sales & Marketing Playbook.
This Sales & Marketing Playbook outlines the people, process, and tools that you need in place to convert leads into booked appointments, then it integrates within that plan a content marketing strategy, and a social media publishing plan.
As mentioned in the podcast the link to get your copy of the Sales & Marketing Playbook:
www.doubleyoursalesblueprint.com
I have felt compelled to start this podcast to document this new methodology that has brought not only my agents immense success but my clients as well. You can have the greatest systems in the world but you have to bring the fire. My mentor always told me "I will bring the framework, if you bring the Fire". That is what I am doing for you, providing the framework.
The flywheel method is the new way in real estate to get better leads, have greater lead conversion, retain your clients, and get referrals.
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Bringing key insights of what we have learned along the way of building our brokerage to over 200 agents. We have learned a lot along the way, so we are using this podcast to document our journey of what we have learned along the way. The trials, successes and growth we have experienced.
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