Fashion Founders: Recent Episodes
by RAYO
Fashion Founders by RAYO is a community for fashion brand owners + experts at all stages of their journey to connect, grow and support each other. Hear from, not only, some of our members on this podcast but also from professionals dropping gems of wisdom on how you can elevate your fashion brand.
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This week I had the pleasure of speaking with Francis, the Founder of womenswear brand Grindshine LDN. Francis started his fashion brand whilst at university. He funded the business through savings and working a Saturday job and has since taken the brand from strength to strength.
In this episode, we discuss the ups and downs of starting a fashion brand whilst at university, why it's important to have the right people around you when it's time to grow your brand and the importance of pursuing your dreams regardless of what other people think.
If you enjoyed this episode, make sure to connect with Francis and check out her brand below. Also, if you have a fashion brand or dream of starting one, make sure to join the Fashion Founders whatsapp group and sign up to our newsletter using the links below;
Francis's links
Brand Instagram - https://www.instagram.com/grindshineldn/
Brand website - https://grindshineclothing.com/
Join the Fashion Founders community
Newsletter sign up - https://fashionfounders.substack.com/
Whatsapp group - https://chat.whatsapp.com/JPkoS2XkvHtDhkGDik3RcD
This week I spoke with Nadia, the co-founder of lifestyle and jewellery brand Stooki.
Nadia and her fellow co-founders launched Stooki in 2011 and have been running the business now for just over 10 years. Despite the ups and downs faced by the trio, Stooki is a remarkable brand that is growing from strength to strength. The brand has been seen on the likes of Anthony Joshua and they made exclusive pieces for performers at the 2018 MTV EMAs.
In this episode, Nadia shares how Stooki was able to collaborate with Topman early on in their business journey, how they utilised pop up shops to build brand awareness and also the realities of working full time on your brand.
If you enjoyed this episode, make sure to connect with Nadia and check out her brand below. Also, if you have a fashion brand or dream of starting one, make sure to join the Fashion Founders whatsapp group and sign up to our newsletter using the links below;
Nadia's links
Brand Instagram - https://www.instagram.com/stooki/
Brand website - https://stooki.co.uk/
Join the Fashion Founders community
Newsletter sign up - https://fashionfounders.substack.com/
Whatsapp group - https://chat.whatsapp.com/JPkoS2XkvHtDhkGDik3RcD
This week I spoke with the amazing Toluwa. Toluwa is the Founder of ready to wear, slow fashion, womenswear brand By Luwa.
Toluwa launched her fashion brand ByLuwa at the height of the pandemic in 2020 in the hopes of the pandemic dying down in time for her launch. Despite this not being the case, she went ahead and launched her brand regardless and was amazed at the positive response she received.
She attributes some of her success to user generated content and getting her brand on influencers that she deems are on brand. Many people focus on getting their products on the biggest influencers out there but Toluwa believes getting people that reflect your brand image is the best way to go stating that "ultimately, everyone is an influencer" and we couldn't agree more.
In this episode, we discuss what motivated her to launch her brand at such a turbulent time and also how she's managed to get her products on so many impactful influencers.
If you enjoyed this episode, make sure to connect with Toluwa and check out her brand below. Also, if you have a fashion brand or dream of starting one, make sure to join the Fashion Founders whatsapp group and sign up to our newsletter using the links below;
Toluwa's links
Personal Instagram - https://www.instagram.com/tillyluwa/
Brand Instagram - https://www.instagram.com/by.luwa/
Brand website - https://byluwa.com/
Join the Fashion Founders community
Newsletter sign up - https://fashionfounders.substack.com/
Whatsapp group - https://chat.whatsapp.com/JPkoS2XkvHtDhkGDik3RcD
This week I had the pleasure of speaking with Lauryn Sobers. Lauryn is not only a member of the Fashion Founders community she's also the Founder of contemporary womenswear brand Fridaé and a Digital Marketing expert. In this episode, we discuss her highs and lows building her fashion brand and also how digital marketing can be utilized to build brand awareness and grow your sales. Lauryn is an expert in paid ads so we had the opportunity to delve deep into the best platforms to get started on i.e. FB ads vs Google ads, how your budget can impact the performance of your ads and also the importance of having good quality ads even if your budget doesn't quite compare to your competitors. If you enjoyed this episode, make sure to connect with Lauryn and follow her brand below. Also, if you have a fashion brand or dream of starting one, make sure to join the Fashion Founders Whatsapp group and sign up to our newsletter using the links below; Lauryn's links Personal Instagram - https://www.instagram.com/laurynsobers/ Brand Instagram - https://www.instagram.com/thisisfridae/ Brand website - https://www.fridae.co/ Linkedin - https://www.linkedin.com/in/lauryn-sobers-2178b0127/ Join the Fashion Founders community Whatsapp group - https://chat.whatsapp.com/JPkoS2XkvHtDhkGDik3RcD Newsletter sign up - https://fashionfounders.substack.com/