Help My Marketing Podcast: Recent Episodes
Simon Gould
Tips, tools and tactics to make you a better marketer. We'll be sharing the processes we use inside our agency, Orbit Marketing, to help you build better marketing campaigns.
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action.
This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple.
In the next episode we'll look at how to position your offer, which is much more complex.
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.
In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.
Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Set Goals
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how to be courageous and persistent when it comes to marketing your business.
To give us some feedback, ask a question or ask for help with your marketing and advertising you can fund us on any of our social channels...
Facebook https://www.facebook.com/OrbitMarketingoz
Instagram https://www.instagram.com/orbit_marketing/
LinkedIn https://www.linkedin.com/company/orbit-marketing-australia/
Website https://www.orbitmarketing.com.au/
Branding is a key element to the long term success of your business and can absolutely help you attract the right clients, the ones who value what you do, why you do it and are willing to pay for that.
In this episode, we chat with award-winning brand strategist, speaker and author Debbie O'Connor about how to build a brand. We're also giving away a copy of her book Brand Magic to one person who tells us what they got out of the podcast.
Check out Debbie's profiles and other resources and her upcoming brand masterclass:
https://brandpersonalities.com.au/
https://www.facebook.com/WRDCreative
https://www.brandmagicmasterclass.com/
In this episode we'll look at the process for auditing your marketing. How to find the holes in your plan, and identify just where people are falling out of your sales funnel.
If you'd like a free 45 minute session with Simon to help fix, or create, your plan you can secure a session HERE
You can also take our free 7 question, 4-minute quiz that will guide you through the process HERE
if you follow the process in this podcast you'll give yourself a much better chance of getting the results you want from your marketing.
Video is the #1 medium for social media and for marketing generally. If you want to engage your audience and really build a connection, there's no better way. We spoke to the legends, Tom and Paddy, from Rock'n'Bob Media House about how they got to where they are, and what makes good video. Check em out...
https://www.facebook.com/rocknbobmediahouse/
https://www.rocknbob.com.au/
https://www.instagram.com/rocknbobmedia/
Copywriting pervades every element of your marketing, at every stage of the funnel and can make the difference between a good, campaign, a great campaign or a campaign that totally tanks.
In this episode, we're chatting with Charlotte from Your Ads On Demand about copywriting, angry poetry and what makes good copy.
See more about Charlotte and her angry poetry on her website.
What is PR, and how does it affect your brand and your business? These are the questions we discuss with Jessica Mudditt on this episode. Jess is the author of Our Home in Myanmar - Four Years In Rangoon which you can find HERE. She's also a freelance journalist having been featured in publications like GQ, CNN, BBC, Forbes, Sydney Morning Herald, Australian Geographic, Marie Claire and many more quality mastheads.
We're stoked to be chatting with her on this ep about all things PR. For more of Jess' great work and to keep an eye out for opportunities you can follow her socials at...
Also be sure to check out Source Bottle for more PR opportunities.
The lack of any structured and automated lead nurturing is easily the number one gap in most marketing strategies we see and is the main reason leads leak out of otherwise good sales funnels. Using an integrated platform like CRM Hub (no, this is not an affiliate link) can make it so much easier to create an effective nurturing sequence. Want help creating yours? Ask us how by reaching out on Messenger HERE
One of the most frequent questions we get is 'should I boost a post' and, of course, the answer is 'it depends'. In this episode, we talk about when to boost, when not to boost and why it's not a dirty word.
Creating outstanding offers, compelling copy, and vibrant visuals is one thing. Knowing where to put them to reach the right audience is another. In this episode, we're talking about how to choose the best platforms for your ads to get the right result.
Understanding what motivates people, their fears, frustrations, goals, and desires is the key to attracting the right clients to your business. In this episode, we look at exactly how to do that. This is the first step to taking your marketing to a whole new level.
With hacking on the rise, keeping your accounts safe is more important than ever. In this episode, we'll look at 10 things you can do right now to keep your accounts safe. For reference, you can download our handy social account security ebook HERE
Welcome to the first episode of the Help My Marketing Podcast. Here you'll learn what this podcast is going to be all about, how we're going to help you become a better marketer and we'll even dive into why marketing is critical for your business, and why it seems to be getting so much air time right now. So jump in, have a listen and let us know what you think.