15 Minutes of Genius: Recent Episodes
Genius Juice
Join Genius Juice Founder & CEO, Alex Bayer, as he interviews executives & entrepreneurs about their backgrounds and experience in the dynamic world of consumer-packaged Food & Beverage. Support this podcast: https://anchor.fm/genius-juice/support
Stewart is the president and founder of Next Level Summits.
A blurb about them: The leaders in global strategic business summits specifically catered to the growing Food Industry. Offering high caliber one to one pre-scheduled focused private meetings, along with world class cutting edge conference programs, master classes, thought leader seminars, round table discussions, and Executive networking functions.
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Natasha is a Silicon Valley publicist and biz dev executive always worked with consumer brands and tech companies.
Her work experience started at the age of 17 as the youngest tv and radio reporter in Canada at CBC news. When she moved to San Jose, California circa 1995 she became the first radio DJ to broadcast live on the Internet. My career took a change into public relations becoming a power house publicist for entertainment and technology companies; her firm Soleil PR had several employees. After a long run as a Publicist she decided to venture as a digital producer hence, came along X-Men film composer Michael Kamen to help her produce her first digital project and sell it to Sony Pictures. Next was Hollywood's celeb screenwriting book author Syd Field for a story telling software program among others.
Currently, Natasha is working on the Remake start-up which is a SAAS b2b and b2c mobile platform for food brands and the tv show.
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Director of Sales turned food broker (taking new products to market, helping with all facets of the product life cycle from sourcing ingredients, to manufacturing, to sales, to delivery of products, to marketing.)
Have worked with some of the top retailers and distributors including UNFI, KeHE, Vistar, Core-mark, NCD, Eby-Brown, C&S, Giant, The Fresh Market, Raley's, Publix, HEB, Wholefoods, Kroger and many more.
Food and Beverage (Manufacturing, Purchasing and Inventory Control, Processes, Setup, Equipment, Training, Sales, Marketing, Pricing, Shipping)
Sales Training Small Business (Start-up, Raising Capital, Business Plans, Coaching, Website, Social Media, Marketing) Social Media Content Posting
Transportation Industry (DOT, Safety, Hazmat, Leasing or Purchasing Equipment, Rates, Recruiting, Training) Logistics (Warehouse Setup and Optimization,
Purchasing and Inventory Control, Training and Safety)
www.Shepherdsconsultinggroup.com
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Mike is a self-made multi-millionaire serial-entrepreneur, a founder and CEO, a Forbes contributor, and now and forever — a “dedicated” angel investor. His areas of expertise: anywhere he can leverage his extensive entrepreneurial background and the network of people he knows to make sure his investments have every chance to win!
With 25 years of experience connecting people and companies to the right partnerships, strategies, and opportunities that rapidly scale them into multi-million-dollar brands, Mike, now Managing Director of The LVE Group, actively invests his own capital in early stage and developed companies that have purpose, passion and heart.
As an active and aggressive angel investment organization, The LVE Group, under Mike’s leadership, is seeking opportunities every day to help start-ups and small companies reach their potential.
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After 8 years working in the private financial sector as a financial analyst for companies such as JPMorgan and Credit Suisse First Boston, Nicole is now the CEO & Co-Founder of a New York based craft sorbet company, Sorbabes Gourmet Sorbet.
Sorbabes is the fist to market a craft sorbet with gourmet toppings mixed in and also first to market rich whole-nut based sorbets with texture to rival the finest artisanal ice creams. Sorbabes is on a mission to reinvent treats for today's modern consumer with a healthy insight. Rooted in sorbet, Sorbabes endeavors to lay a path primed for growth beyond the frozen dessert category.
Nicole founded the Gourmet Sorbet Corporation with Executive Chef, Deborah Gorman, in 2012 and officially launched the Sorbabes brand in May 2013. Upon the initial launch, Sorbabes was sold wholesale exclusively to specialty retailers in the Hamptons region of Long Island, NY.
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Pocket Latte is The Original Coffee Bar®
We're naturally powered by 100% arabica coffee—no synthetic caffeine! It's a latte in your pocket. Take these chocolate squares with you anywhere, and take a bite when you're feeling tired. One square = one coffee.
Pocket Latte is a mother & son company, with a mission to support and empower single moms across the nation! Proudly Women-Owned & Asian-Owned.
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Wild Tonic® Jun Kombucha Is A Unique Cousin Of Kombucha That Is Fermented With Honey Rather Than Sugar. It Will Delight Your Taste Buds!
Holly is an experienced Founder with a demonstrated history of working in the food & beverages industry.
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Cook Happy! There are more cooks in the kitchen than ever, and our mission is to help them feel joyful, confident, and creative. Their first product is a line of FRESH sauces in easy-squeezy, lightweight pouches (Did we mention they're also Vegan, Non-GMO, & Gluten-Free, with a few Keto flavors in the mix?)
Find us in the refrigerated section at the store, because that's where fresh belongs.
She is also a host on 'In The Sauce' with Heritage Radio. Heritage Radio Network is a non-profit platform for thought leaders and industry experts in food, drink, and agriculture. They produce 35+ weekly radio shows that inspire and activate our diverse community of listeners. Our shows are broadcast live from the backyard of Roberta’s, the iconic Brooklyn pizzeria. They are also available as on-demand podcasts so our fans can listen to their favorite shows anytime, anywhere, for free.
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Founded in 2012, CircleUp is a privately owned company on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having facilitated investments for 500+ brands and counting, CircleUp uses their business technology platform, Helio, to increase the speed, quality, and objectivity of decision making in the private company landscape.
Using a unique combination of data and machine learning technology, CircleUp makes it possible for underserved entrepreneurs to finally get the support they deserve. With a vast network of entrepreneurs, institutional investors, industry experts, and flexible financing solutions, CircleUp is shining a light on untapped human potential and transforming the world of private enterprise. For more information please visit: www.circleup.com.
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ChipMonk is a specialty baking business that focuses on creating low-carb, no added sugar desserts. Their mission, which stems from our co-founder's experience reversing and controlling his Type II diabetes with a low carb diet, is to empower people through mindful nutrition. They use gluten free ingredients, nut-based flours, and sweeteners with low glycemic impact (friendly for diabetics). Our products are perfect anyone trying to cut sugar out of their life. They can be enjoyed as a coffee companion at breakfast, a mid-day snack without the sugar crash, or a sweet indulgence to reward yourself at the end of a long day.
They are currently expanding our presence in the Houston area but also offer our products across the country via our e-commerce store at www.chipmonkbaking.com
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At MUSH we make the most delicious ready to eat oats with natural ingredients to power you through whatever lies ahead. We soak oats in plant-based milk and never add anything artificial, ever.
Oats with Benefits:
Dairy Free | Good Fiber | Protein | Gluten Free
MUSH is a People-First food company, which means we put human health at the center of everything we do. We believe that food's first job is to nourish us, that public health is a public good, and that food companies must hold themselves accountable for their outcomes.
Female founded and owned we are based in River North in Chicago and are looking for outstanding talent.
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This is a unique podcast interview. Can you imagine: Mariam Elghani, an aspiring entrepreneur, goes to Expo West in March of 2022, excited to network again, see people in person, and grow her business.
After a 30 minute conversation with a man, he invites her to his hotel room. She then gets scared and moves on, and that same day, another man tries to advance on her again verbally.
This is downright sad and depressing that this type of behavior and activity is happening at a trade show of this caliber. Mariam shares her story how she has been through this both recently and before and how she has maintained being a strong resilient woman even in the face of these terrible people.
Please watch/listen and hear the full story, and discover that this unacceptable behavior is still happening right under our noses.
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Actual Veggies is creating delicious, chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them.
We're a team that believes in the power of real food and have set out to provide everyone with the most delicious and satisfying veggie burgers ever made. Actual Veggies' are committed to simple, clean ingredients and no scientific methods or processing. We're reducing environmental strain while also making tasty food options that are convenient and healthy too.
Actual Veggies debut product line features always fresh, substantial, 1/4 lb. vegetarian burgers, made with only real vegetables, natural binding units, no preservatives, and no additives. Our first four burgers are vibrantly colored and showcase their farm fresh veggies by looking and tasting like works of art. No labs, just kitchens. They don't taste like meat because they're not trying to, and that's okay because, well, veggies are great too! We are just what our name says — actual veggies — and always will be. Backed by Big Idea Ventures, Actual Veggies was founded in March 2020, and is available directly on Hungry Roots, Imperfect Foods, Fresh Direct, and Sprouts locations nationwide.
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For over 25 years Erwan who was joined by Alicia in 2003 have been working successfully with singles and couples, teaching their signature process – the Davon Method to hundreds of students in groups, retreats, and individual sessions and helping them create the relationships of their dreams.
Erwan and Alicia have a unique approach to relationship coaching that combines their educational backgrounds in psychology and aspects of Zen Buddhism to provide a holistic method to effectively improve connection with the self and others
Erwan studied psychology after a difficult childhood and an early introduction to therapeutic work. He went on to live and study in a Zen Monastery, direct a yoga ashram, and began teaching personal development at one of the world’s largest personal growth organizations. Erwan’s passion for helping and teaching people led him to found Erwan Davon Teachings in 1995, specifically to help people improve their relationships.
Alicia Davon holds a Master’s degree in Integral Psychology with a focus on women’s romantic and sensual expression. She trained as a therapist before meeting Erwan and led numerous women’s groups devoted to female pleasure and life fulfillment from career to relationship. She met Erwan 15 years ago and started teaching with him soon after.
Together, Erwan and Alicia developed The Pleasure Course, which has helped thousands achieve their ideal love lives.
They provide a safe place to explore psychological inquiry, pleasure, and sexuality. They have spent years perfecting their curriculum and techniques and are excited to share their expertise with newcomers so they can help improve chemistry, connection, communication, and passion in others’ lives!
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Aura Bora is a sparkling water made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. Paul is an extremely passionate co-founder and was also aired on Shark Tank for Season 12, Episode 11 with the infamous "Wait, what did we agree to deal"
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Matt Oscamou was at the fore-front of the CBD movement when it hit in 2018-2019, and with recent regulations such as the Farm Bill and retailers like Sprouts pushing CBD into their sets, there is a renewed excitement for CBD benefit forward products hitting the shelves.
Hear his story of how he got into the CBD space, and what the future holds for this growing and innovative category.
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Barry is an absolute legend. He met Seth Goldman when he was a student of Barry's at Yale, and they ended up co-founding Honest Tea which was ultimately acquired by Coca-Cola.
He then created Kombrewcha which has been fully backed by Anheuser-Busch. In addition, he created Real Made Overnight Oats as an on-the-go offering for consumers who need a quick snack. He also has a 32 year tenure as a professor at Yale, so he is basically a certified GENIUS in his own respect.
He also recently released a business strategy book named 'Split The Pie' which is available on Amazon nationally.
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Lin's story is nothing short of amazing. She came to the United States for college in 2014, graduated within 2 years, and then started Yishi Foods in Chicago in 2019.
Yishi means "ritual" in Chinese. It is a purpose-driven hot cereal brand inspired by delicious Asian flavors and "food as medicine" wisdom.
Besides being a proud full-time entrepreneur, she's also an MBA student at The University of Chicago Booth School of Business, grinding through homework on Sunday nights. Proud to be a C200 Woman in Business Award Winner from Booth.
Prior to MBA, she worked at the Boston Consulting Group and helped Fortune 500 companies develop strategic initiatives in organization design and M&A.
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Show lessKurtis Lee Thomas is the #1 international best-selling author of the book, THE WORLD IS YOURS, THE AWAKENING-The Secrets behind “The Secret”.
He's a world-class keynote speaker and corporate mindfulness trainer whose spoken at the largest consciousness expos in the world, some of the top colleges, fortune 500 companies.
Kurtis is a mindfulness mentor who focuses on awakening the best in people. He’s dedicated his career to the powerful communion mind and body by improving mental health, eradicating stress, and lifting spirits in the work place to improve creativity and productivity.
He's been seen in photos with everyone from Oprah, Tony Robbins, Beyonce, Kayne West, Jessica Alba, Deepak Chopra, Sir Richard Branson, Snoop Dogg, and Steve Forbes, founder of Forbes Magazine.
His mantra of “First you must LEARN, then you should EARN, so eventually you can RETURN”, led Kurtis to become:
◊ Certified Life Coach
◊ Certified Breathwork Facilitator
◊ Certified Hypnotherapist
◊ Certification in NLP (Neuro-linguistic programming practitioner)
◊ Certified Reiki Master
◊ Certified International Sports Sciences Association (ISSA) fitness professional.
Specialties: Corporate Mindfulness Training, Corporate Retreat Master, Speaking Engagements.
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It's about focusing on what you can do with the one life you're given; not what you can’t.
Matt Clifford co-founded the brand Barnana and led this to a successful stage, and decided he wants to pivot and focus on the bar category. He meets Adam Bremen.
Adam Bremen, the larger-than-life Co-Founder of CanDo (www.ketokrisp.com) -- maker of Keto Krisp protein bars -- has used a wheelchair his entire life for mobility, after being born with Cerebral Palsy. Being confined to a wheelchair, Adam has always had to go above and beyond to find ways to live an active, healthy lifestyle, which is what transpired in 2017, when he found the Keto lifestyle.
Keto Krisp by CanDo is a line of low carb, low-sugar and optimal protein keto bars with a flavor-forward approach and steadfast commitment to clean, quality ingredients.
With its mission as the driving force, CanDo propels its community forward to both seek better and do better. And it is this spirit that defines Adam and his team’s drive to make the best products they can to support our collective desired lives, health and willpower.
Today, CanDo invites others to join the core tribe, whether Keto or not, and embody the CanDo spirit.
To do, instead of dream. To decide to live the way they want.
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Plant-based food CPG company addressing planetary and human health through uncompromisingly delicious food made with locally-sourced and up-cycled ingredients. Launching pancake & waffle mixes stacked with superfoods in 2021.
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88 Acres makes seed-based foods with an ingredient philosophy rooted on the 88-acre farm that our founder Nicole grew up on. They create food that is good for your body, good for the planet, and good for your community without compromising on flavor, nutrition, or safety.
All of the products are made in our dedicated Bakery free of peanuts, tree nuts, gluten, dairy, eggs, soy, and sesame.
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Nekter Juice Bar was born in 2010 with the idea that “healthy” can be affordable, taste good, and feel good too. They envisioned a place where people could ease into their days gently, instead of being jolted into wakefulness by processed sugars and artificial flavors. A sip of one of our natural, freshly-made juices, smoothies, acai bowls, or cold pressed juices puts a smile on your face, gives you steady energy (no crash and burn), and feeds your body with live nutrients and enzymes, versus unhealthy, refined sugars and fats. The team opened the first Nekter in Costa Mesa, California, and have since shared the Nekter experience with our guests in Arizona, Colorado, Nevada, and Texas. Regardless of how much we grow, they will never lose sight of our goal: to provide a healthy foundation for people to feel and live better.
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This episode was literally taped right before their launch online and into retail so hear from the founders how they feel, what's going through their minds, and their go to market strategy to make their brand and product successful.
Antithesis Foods is a food technology company making better food ingredients through science. Their products are built from a novel processing technology that uses pulses to make deliciously crunchy, yet low calorie, high fiber, and high protein ingredients.
They are a team of food scientists who believe it should be easier (and tastier) to eat healthier.
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JiMMYBAR! is the recognized leader in Functional snacks and has built a company that is on-trend, fun, innovative and meaningful.
We discuss in this interview how a veteran bar brand is re-inventing itself with keto pudding lines and highly functional bars. Hear the good stuff and also the struggle of how Jim is surviving and thriving in a very competitive and saturated area.
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There are motivational speakers and then there are dynamic change agents. Rachel is the latter. She is brought into corporate events and seminars either virtually or in person to energize, ignite, connect and empower their leaders and teams. Having facilitated over 250 virtual learning experiences - keynotes, workshops and leadership trainings - since March 2020, She brings a refreshing, relatable and relevant approach to what I do. I'd love to connect with you!
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French Squirrel is a plant-based, high protein, healthy treats for a mid-morning, mid-afternoon, pre-or post-workout snack. Think of it as french-inspired, good-for-you snacking.
Sydney also heads up brand management at the premiere retailer EREWHON which is growing like wildfire in Southern CA with plans to expand more on a national level.
Hear her story on how she created the brand, how she uses french words for the product lines (which I think is funny and unique) and what she is learning about emerging brands everyday with EREWHON.
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Matt has partnered with a renowned chef to turn king oyster mushrooms into a delicious jerky that anyone can enjoy from vegans to meat-eaters alike.
He has built his entire company virtually since 2019 from a laptop in Hawaii, raised several hundred thousand dollars on Republic.Co crowdfunding site, and is now riding the wave of plant-based jerkies that are hitting the markets.
On top of this, all sales have been generated online and they are currently not in stores.
Enjoy this great interview and hear more about his vision on growing the category, jumping from online to retail, and more!
https://lnkd.in/gcv5aY_e
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At Root'd they believe humans can live a healthy smile filled life, without the need to sacrifice their environment. So they made real drinkable vitamins for people who aren’t into choking down pills, and know chewing on sugar gummies isn’t the best alternative. They also put it in packaging that contains less than 5% plastic, add some smiles, then give back 1% to the land to plant new trees, and 1% to the ocean to free her of plastic, aiding in our ultimate mission: To advance health in humans, while accelerating the repurpose of plastic and C02 on Earth.
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VMG Partners ("VMG") is a private value firm work in building famous buyer brands. Since it was established in 2005, VMG has been at the cutting edge of purchaser items contributing, cooperating with pioneering organizations, originators and co-financial backers to convey a profundity of involvement to help develop, scale and plan organizations for exit.
Past capital, our worth added speculation approach uses our profound experience, key direction, and enthusiastic concentration to assist our accomplices with speeding up development, scale brand mindfulness, and accomplish their own meaning of achievement.
VMG Growth works personally with originators and heads of marked customer organizations, giving the assets and direction expected to move them to a higher level.
VMG Catalyst, as of late sent off, is committed to beginning phase tech-empowered customer items, administrations, encounters and commercial centers, just as the foundation and innovation stack that empower these organizations.
The VMG group is eager to band together with the up and coming age of imaginative, purchaser and tech-empowered business visionaries, assisting them with completely understanding their establishing vision and the maximum capacity of their brands
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Dinesh made appearance on Shark Tank on October 22nd, 2021, specifically for Season 13 Episode 3. He acknowledged an arrangement from Lori Grenier for $500,000 for 15 % value stake in his organization. Dinesh and his organization incrEDIBLE eats has effectively taken out over 1.2M forks from landfills by making them palatable utensils.
The thought is splendid, rather than discarding your utensils, you EAT them and save the landfills from billions of plastic utensils tossed out each year. Partake in this incredible episode with a new Shark Tank graduated class!
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On December 30th, a quick flames assaulted Boulder County, consuming no less than 1,600 sections of land and somewhere around 500 homes, a huge number of inhabitants were dislodged because of this occasion.
Luke Vernon has begun an asset to help the affected families in Boulder from this awful shoot. It is the "Marshall Fire Family Relief Fund"
Click this link to DONATE: https://www.gofundme.com/f/boulder-superior-louisville-fire-relief-fund
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The QueenBee is a honeybee byproduct-infused elixir shot. Royal jelly, raw honey, propolis, Ginkgo Biloba leaf extract, ginger, cayenne pepper, and turmeric are among the ingredients. All of our products are sourced from honeybee hives and high-quality vendors in a sustainable and fresh manner.
Raina is a true inspiration, as she is just out of college and already running her own company. She's also been authorized for a Whole Foods franchise on the East Coast!
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VYBES are functional beverages that promote mental and physical well-being. They were the first CBD beverage brand to gain traction in the industry, selling out in retailers throughout Southern California, including EREWHON.
Each bottle in their core line contains 25 mg of hemp extract to help with anxiety and attention. They've also recently released adaptogen drinks with ashwaghanda, L-Theanine, and other highly useful substances for mood enhancement. Enjoy this rare interview while feeling the 'Vybe'!
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Fight tiredness with delectable! Awake Chocolate, Adam's brand, was one of the first chocolate firms to integrate caffeine in its products. Each serving of these small bite-size sweets has 50 mg of caffeine (about 1/2 cup of coffee equivalent) and only 90 calories each mouthful.
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What can we say about the crew of the Mid-Day Squares? With genuine passion and drive, Lezlie Karls, Jake Karls, and Nick Saltarelli lead an excellent firm. They talk about how they got their legions of fans and following by using social media.
They also talk about the difficulties they faced with their packaging update, including receiving cease and desist letters from Kellogg's (for RX Bar) and Reese's for similarity in identity and color.
They persisted, triumphed, and are now more powerful than ever. Enjoy this VERY special interview, and stay to the end because there's a wonderful fun treat in store for everyone!
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Afro-Caribbean spirit-free cocktail mixers made by a Black and female-owned beverage and leisure brand. Flavors come from our travels through West Africa and our upbringing in the Caribbean.
SHOKi's all-natural global ingredients reflect the African diaspora's vast diversity via beautiful dishes and a thriving community.
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Pass the Honey is the first snackable honey product in a single-serve bottle that you can chew and suck the honey directly out of. It's as near to nature as you can get, with real honeycomb and a snackable size.
Douglas also explains how they are assisting ecosystems that gather honeycomb in leaving a less carbon footprint when sourcing honeycomb.
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Lori's approach to creating her product is admirable. There are no fillers, preservatives, chemicals, oils, or gums in this product. There's no carageenan, and the list continues on and on about how they compare to other mainstream ice creams. Did we mention that they use a 100% sustainable milk supply chain right here in Canada?
As an added bonus, the product contains the least amount of sugar possible for ice cream. Lori was also a co-star in 'The Cupcake Girls,' which aired for three seasons and 45 episodes. Have fun with this fantastic episode!
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Mind the Font is the founder of a creative design agency.
They co-founded the controversially wonderful JIRK Podcast, where they interview founders/entrepreneurs about the ups and downs of running a business.
DISCLAIMER: There are a lot of swear words in this video (all in good fun).
What did you expect from three folks who host podcasts?
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Jesse at Good Culture took something divisive like cottage cheese and improved the texture, as well as the taste, and it is now a huge hit for their brand. He then went a step further and designed a Sour Cream SKU, which recently had its national premiere at Sprouts.
Hear how Jesse revolutionized a tired, old category with a terrific product and brand.
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Iconic Protein is one of the first healthy protein drinks available in a ready-to-drink format.
Natural, conventional, and mass market distribution have all been secured for the company.
In the last year or so, Billy has switched to the CVO post and is focusing on further innovation, including the powdered protein industry, which is much more DTC (direct to consumer) friendly.
Billy is on a road trip in his car, but that didn't stop him from joining us on 15 Minutes of Genius for an interview!
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Mmmly is a delicious low-carb snack biscuit with digestive-friendly ingredients. Each cookie offers 5 grams of carbs, 4 grams of plant protein, and 2 grams of added sugar per serving.
Nicholas is capitalizing on the growing trend of products that are both tasty and nutritious and useful, with protein and prebiotic/digestive components. See why this nibbling cookie could be the next big thing! It's also wonderful to the point where each bite makes you say "mmmly."
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CJ Watson is a former NBA player who has played for the Warriors, the Chicago Bulls, and other important NBA teams.
He also operates the 'Quiet Storm Foundation,' a non-profit that focuses on community development, youth basketball camps, and giving young youngsters the confidence to pursue their ambitions.
We discuss the NBA, non-profit efforts, and other interesting issues. Tune in and have fun!
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Maria and her co-founder Jennie Ripps launched their company in 2015 with bottled tea-based cocktail mixers, winning the Bevnet's New Beverage Showdown! Years later, they've made the 'smart' decision to enter the Alc-Alternative hard seltzer sector with Boozy Tea, which is produced with healthy botanicals and useful ingredients and contains no garbage.
Owls Brew is ready to grow into new areas and ride this massive hard seltzer wave that refuses to break, thanks to a $9 million Series A financing.
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It is preferable to eat a well-balanced diet. Kellie explains the Yacon Root to us! Rowdy Bars contain MCTs (medium-chain triglycerides) from coconut for brain function and bovine collagen for joint support while working out. Yacon root is a remarkable ingredient that is both high in fiber and a natural sweetener.
Rowdy bars were also just approved and are now available at Whole Foods, which is a significant increase in distribution. Hear how Kellie is standing out and becoming "rowdy" in an overcrowded sector.
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Good Crisps entered the market with a terrific, healthier version of popular chips in popular flavors that everyone enjoys. His packaging is amazing, encouraging instant testing with its 'Pringles'-like appearance, but it is far cleaner and healthier.
Matt has made several million dollars in revenue, launched in Whole Foods stores across the country, and has more fantastic retailers on the way to carry his product. Listen to his narrative and have fun!
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Sweet Nothings is a convenient smoothie snack that can be spooned. On their website, they have over 1,100 5-star reviews. With smoothie components pre-blended into a cup, their marketing slogan is 'No Prep, No Mess, No Cleanup.'
We talk about the challenges of transporting perishable (in this case frozen) goods and how Jake used creative advertising and clever marketing to grow his internet business. Because the retail sector is so saturated, Jake has chosen to build his firm online rather than in shops.
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What exactly is 'Baozza?' 'It's pizza with a difference.' It blends a cheesy gooey wonderful pizza filled bao with a Chinese bun known as a 'bao.' Before launching Baozza, Alex and Loren met in China and worked together. They recently debuted in Sprouts and are attempting to take over the frozen wonderful food aisle in the United States.
They're a healthier, more cultured version of a hot pocket, with better ingredients and, frankly, a better taste. Enjoy this great episode with BOTH Co-Founders on. Alex is broadcasting from Los Angeles, while Loren is broadcasting from China.
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Dean is a CPG aficionado with over 30 years of experience. He began his career with Anheuser-Busch and the Eagle Snacks brand before moving on to Meijer as a Senior Marketing Manager.
Fast forward to now, and he's working for JPG Resources, a company that connects great food brands with amazing people, products, and technology.
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Patrick Schwarzenegger is here to help us celebrate Episode 100. What hasn't this guy accomplished in the CPG world? He was a founding investor and franchisee of Blaze Pizza, with two outlets in Hollywood and Downtown Los Angeles.
VERB energy bars, Liquid IV, KITU Life (Super Coffee), Poppi, and others are among his investments. On top of that, he started a new brand called 'MOSH,' which is a 'brain bar' that contains adaptogens, mushroom herbs, and other functional components that aid brain function when consumed. He and his mother, Maria Shriver, recently co-launched this brand.
A portion of the proceeds will go to the gender-based brain healing fund.
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Ken is the founder of Fiddle, a modern inventory management software for consumer packaged goods (CPG) brands and manufacturers. The software performs the following functions:
•Manage orders from multiple sales channels
•Source raw materials
•Track products
In addition, Ken is a podcast host and runs the podcast show called "The Physical Product Movement".
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Marshall has a lot of expertise with asset-based finance (we know, it's a boring topic), but it's critical to a company's success. Asset-based lending comes in a variety of forms, including borrowing against purchase orders, inventories, and accounts receivable (aka factoring).
Marshall also assists in the leadership of Naturally Los Angeles, a community of CPG entrepreneurs, investors, and advisers who meet for networking. The inaugural event was held in June 2021, with a second event planned for later this year.
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Zeek bar is a children's bar that has been "re-imagined" with far less sugar and significantly more protein to assist provide a child with the nutrition they require. Reid talks about how the price point may have a big impact on online success and how to design pricing strategy to take less profit.
Reid and Alex also go over the differences between selling on Amazon and selling on your own website, including CAC (customer acquisition cost), LTC (lifetime customer value), and how to get as close to the customer as possible for those who want to buy, which helps cut down on ad spend and digital marketing costs.
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Luke worked for Monterrey Provision Company, Inc. - now KeHE Distributors, a retail food product distributor - for 20 years, during which time the company experienced continual innovation and nationwide market expansion.
He bought Monterrey in 2008 after working his way up from the accounting department to General Manager and achieving industry-leading growth, revenues, competitive position, profitability, and valuation. In just eight years, he increased revenue from $32 million to almost $250 million!
He is now the CEO of VDriven Consultants. VDriven is a consulting firm that he founded to take advantage of my extensive business experience.
He works with firms in a variety of industries, including retail, grocery, and consumer packaged goods, to introduce new products.
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Gavin is the Vice President of Merchandising at Earth Fare, a regional natural shop with around 22 sites open and functioning in eight states. (With a few more set to open at the end of the year and 1-2 more in Q1 of 2022.)
According to the story, Earth Fare declared bankruptcy on February 23, 2020, but under new management, they rapidly re-launched and got back on their feet. Gavin, together with a talented staff, is spearheading the charge to merchandise the businesses to success. Hear about their 'on a tear' journey from reboot to present day, and how the team is putting everything they've got into making a name for themselves in the natural market.
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Chris created the world's first wellness shot, which is merely coffee and provides a boost of energy. He's bringing a new twist to the wellness shot market by combining pure energy with caffeine-rich shots.
He gets his coffee from Turkey, Mexico, and other countries throughout the world. Ginseng, Tea Extract, Vitamin C, and other healthy boost elements are also included in the blends.
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Over ten years ago, John founded TaDah Meals after discovering how much superior certain staple foods, such as falafels, might be. They're in the frozen area and are created with all-natural ingredients and hummus.
TaDah! was also featured in the opening episode of Season 11 of Shark Tank, where he made a deal. They also raised $771,391 through a WeFunder campaign.
John explains how his product is unique and how freshness always wins. He also discusses how he operates most of the business himself, and how his ambitions differ from those of other F+B entrepreneurs in that he plans to stay active and run the company for the long haul, when most other founders step down after a few years.
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Neal has constructed one of the country's largest and most trusted CPG truck advertising networks. Their business concept is pretty 'Genius,' in that they take trucks carrying various kinds of commodities and wrap all sides of the trucks before sending them on pre-determined routes where the merchandise is available.
Electrolit, GT Kombucha, Liquid Death, and many others are among their clients. Brands get a lot of exposure from this form of advertising, especially when they're in geo-targeted locations. We don't usually invite guests in and instead communicate with them through webcam, but Neal wanted to visit our 15 Minutes of Genius studio. Take a look at this exclusive interview!
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Love Good Fats, Suzie Yorke's rocket ship food start-up, surpassed $100 million in revenue in just three years. A proud mother, partner, former Marketing CPG Executive, and now first-time entrepreneur (at 50!) on a mission to spread the message that fat is back and sugar is out.
We talk about how she was able to scale her business so quickly and how Canada was a perfect launchpad for her goods, with incredible velocities per outlet, in our conversation. She also discusses the issues she faced with COVID in 2020, and how this had a significant impact on her grab-and-go business in stores.
Suzie Yorke is quite passionate about both her personal life and her brand, as you will notice as you read this.
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Tenzo Tea is considered as the Tesla of Matcha, according to Steve. It is the perfect ingredient for continuous energy without the crash and other adverse effects that coffee can cause because it is ethically sourced and uses only ceremonial matcha. Steve would drink 4-5 cups of coffee a day and feel jittery, have stomach pain, and other adverse effects as a result of the coffee.
Steve also discusses the remarkable Tenzo Tea story, in which they met their source practically by accident and built a close friendship that has lasted to this day.
Tenzo's development narrative and how they've been able to produce basic creatives that have yielded volumes for the bra is also a big part of DTC.
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On this show, we're talking about s**t! DUDE Wipes has risen to become one of the most popular wipes on the market, with locations at Walmart, Target, and Costco. as well as others.
Sean and his crew founded DUDE Wipes in order to create a more environmentally friendly, biodegradable wipe. (And it doesn't have to be just for men!) These are made to go with you everywhere you go, and they may be used in public restrooms instead of toilet paper. They also released Mint scented wipes, which have proven to be a tremendous hit.
Their branding is meant to be genuine, while also making fun of themselves and disrupting the toilet paper industry.
With sh*t counter and all, enjoy this funny and inspiring episode!
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Starting in 2018, Recess was one of the first to sell a ready-to-drink CBD beverage. His straightforward, bright, and eye-catching branding has helped him become a top CBD brand.
Ben talks about how the FDA's stance on hemp-derived extract (aka CBD) is changing and when the restrictions are likely to be lifted. He also goes over the efficacy of CBD and its advantages.
Ben also discusses the launch of a new adaptogen/magnesium NON CBD line of beverages and powders (dubbed Mood) that can be found in a variety of mainstream locations across the country and on Amazon.com.
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Kelsey has a wonderful backstory. She battled alcoholism and is now a'soberpreneur.' Following her personal transformation, she launched her brand 'Doughp,' which sells authentic cookie dough that you can bake or eat straight!
In the last two years, she has increased the D2C side of the business by a hundred times. Kelsey gives us some E-commerce success advice and discusses her impending store launch. Doughp's #Doughp4Hope movement aims to break the stigma surrounding mental health and addiction rehabilitation, based on her own sobriety path. They make this a reality both inside and outside of the company, donating a part of every transaction to the SHE RECOVERS Foundation.
Doughp was recently recognized as #274 of the Inc 5000 Fastest Growing Companies, and Kelsey was also named as Forbes 30 Under 30. Kelsey is also a Shark Tank alumnus and an all-around beautiful human being who has a lot to offer other businesses in this episode.
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Snackable jerky and chews are growing in popularity. The texture of jackfruit is almost meaty, and it's almost tasty. Renee founded one of the earliest jackfruit chewing gum firms. In addition, she has joined the hot area of plantain chips, which is also gaining traction.
She's also a fitness guru and instructor, and she's developed plant-based snacks to keep you going.
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Waka Coffee, which is primarily marketed online, is an instant coffee offered in single serving packets to prepare cups of coffee. It is predominantly sourced from Colombia.
David, on the other hand, says he's starting to move into retail, with stores in Central Market and others on the way. He explains why instant coffee, which is portable and quick to prepare, is the way of the future for coffee rather than brewing and heating, which takes more time. His coffee is also tasty and real, despite the fact that it is in powder form, which is fairly incredible.
Enjoy this fascinating interview.
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Jessica has nailed the concept of being at the right place at the right time. Plant-based jerky is all the rage these days, and she's cashing in on it. Jessica also explains why she chose Jackfruit and how it works well in vegan and plant-based snacks.
Listen to the entire story here, and have fun!
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Christina has an impressive record that includes serving as the Sr. Thrive Market's Director of Purchasing and Merchandising, as well as her own Consulting Agency, focuses on start-ups and small enterprises in the CPG/Food industry.
She talks about how she supports businesses, how she provides insight for size and growth, and how she grew up helping her family manage a market store.
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Promomash began as a support program for managing demos in stores across the country, but it has since expanded to include other important functions like trade-spend and deduction management.
Yuval Selik has also launched his own podcast, the '7 Hats Podcast,' which delves into the life of an entrepreneur, including their journey, emotions, ups and downs, and much more. Enjoy this fantastic interview with Promomash's Yuval and Chris, as well as Yuval's podcast.
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Karen Frame founded Makeena, a platform that connects you with goods that are healthier for you and the environment and rewards you for buying eco-friendly, nutritious products.
She had cancer as well, but was able to go into remission and continue establishing her business and living her life. Her narrative is inspiring, and she is a recent winner of Start Engine Pitch Contest with Mr Wonderful.
She has also worked as a company law attorney providing advice services and legal contract work for brands, which she brings to the table.
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Alisa is the first to market with adaptogens and other functional characteristics to help with stress, sleep issues, and other aspects of your life. She's come up with a pleasant way to ingest these adaptogens in the form of pocket lozenges.
She discusses the problems of where to position her items in retail partnerships like Sprouts because it's a new category. Is it possible to take it as a supplement? Or, as these are designed to be bitten and consumed, in the snacking aisle? Hear her strategic insights on how placement is crucial to increasing brand velocity.
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Jordan is a fantastic person in every way. He began his career in the food and beverage industry as an analyst at Selva Ventures, quickly rising through the ranks to become a board member at Know Brainer Foods, and then joining Monogram Capital Partners as an Associate in 2021.
Monogram Capital has invested in fast-growing brands such as Koia, Vive Organic, 4th & Heart, and others in the category.
Jordan has a fantastic sense of humor, is highly clever, and provides a truly fresh perspective to this sector with insightful thoughts and feedback, as you'll see in this interview.
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Kunal began his career in the food and beverage industry, working for the Bou brand of bouillon cubes. Following his exit, Kunal pursued a career in supply chain management at Unioncrate, where he used artificial intelligence to plan demand and simplify the supply chain.
He has a lot of enthusiasm, is always learning, and provides supply chain technology that is cutting-edge. Enjoy!
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Brandjectory was founded by Michael, The Litchfield Fund, and JPG Resources. This platform is designed to bring together investors and entrepreneurs looking to develop relationships with investors and raise cash, whether it's seed capital, Series A, or beyond.
In June, Brandjectory hosted a large mixer with guest investor speakers and several brands who attended to network with investors. In July, there will be another event. Visit www.brandjectorynow.com for more details.
Enjoy this interview with Michael, in which he discusses the advantages of joining Brandjectory and how to interact with angel and institutional investors more effectively.
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Brass Roots makes products that center around the key active ingredient, Sancha Inchi. This is a plant, typically grown in South America, is loaded with many nutritional benefits beyond other nuts.
Aaron has innovated products from Sancha Inchi including nut butter, puffs, and other assorted snacks. Truly a unique product with a great taste, Sancha Inchi, according to Gailmore, could become the next superfood that hits the mainstream, which is what he is banking on with his company Brass Roots.
Alex Bayer has also known Aaron for at least 4 years, so they share a lot of experiences in common when launching a CPG business, so you will hear about this as well during the interview.
Enjoy this funny, heart-warming episode of 15 Minutes of Genius!
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Wade Yenny is the epitome of a fantastic business buyer. He is an excellent listener and is on a mission to locate outstanding firms that offer fantastic items that will benefit his clients.
Yenny explains why it's important to attend more meetings, listen to founders' stories, and be open to new brands that are just entering the market. He oversees all aspects of purchasing for Jimbo's Naturally, a regional supermarket company with four stores in San Diego.
Learn more about his values, how he got into the grocery business, and where his passion stems. Make sure to reach out to him if you're a brand with a nice, clean product!
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Josh wanted to bring chocolate milk, a fantastic childhood favorite, to the market, but he wanted to 'clear the slate' on all the junky chocolate milk products on the market, and eventually offer a cleaner, great-tasting, nutritionally-packed version to the market. Slate Chocolate Milk is a chocolate milk with a low sugar content and a high protein content.
It's 'ultra-filtered,' which means the lactose has been removed (for any lactose intolerant people out there!) while still providing the nutrition, protein, and vitamins that milk provides, as well as the lovely creamy texture.
A fellow Shark Tank alum, they had a rocky debut in which they did not land a deal and even received negative feedback from the Sharks who didn't like the product. Hear how Josh and his business partner Manny Lubin put product concepts together before they were even on the shelf for the Sharks to try. Josh also discusses how the product quality and taste have taken on a whole new level, and how the firm has aggressively expanded since appearing on Shark Tank, with hundreds of locations and significant seed rounds to catapult it into growth mode.
Take a look at this fantastic and amusing interview!
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Blake had to make a shift because he had nut allergies as a child and wanted to discover foods that didn't contain nuts. Blake's Seed Based was born out of this life event. There are no allergies in this bar that can be found in other bars like KIND Bar, CLIF Bar, and others. Blake's seed-based bar is one-of-a-kind.
There are no peanuts, tree nuts, dairy, eggs, wheat, soy, or sesame, which can all cause allergies.
Listen to this inspiring tale about how the product was created and how this seed-based bar is gaining traction in the market.
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Up in Canada, there is something brewing. It's a high-quality, delicious, and useful kombucha. John and Ryan Maclellan have been in business for almost five years, have gained access to Costco Canada, and aren't stopping there.
They were also one of the first kombucha products to be available in cans, which has since grown popular. Enjoy this amusing and interesting interview with a little bit of goofiness and a lot of kombucha knowledge.
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Recently re-branding from Macro Snacks to 'HA!' (aka Healthier Alternative) Justin prides his business on being a nutrient dense snack that you can feel good about eating, where nutrition and taste meet.
Justin dives deep as to why his product is a true differentiation from others and what types of ingredients make his more macro nutrient dense. It's always beneficial to hear right from the founder the inspiration as to why the re-branding occurred and what spurred this move. Find it all out here for Episode 69 of 15 Minutes of Genius!
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In this episode, we interviewed Barry Turner, who's a fitness enthusiast. He began his career as an entrepreneur by making protein-rich muffins and other baked foods to help you perform better.
He founded the company in 1993, sold it in 2001, and then decided to acquire it back in 2007. That's when the cookie was introduced in 2007, and the company went on to a successful exit more recently. The cookie accounts for more than 75% of the company's overseas sales.
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Alexandra has extensive experience with a variety of beverage companies, including Glaceau (Vitamin Water/SmartWater), Red Bull, Blue Print (Hain Celestial), and others.
She is the current CEO of ROAR Beverages, and in this interview, she talks about their brand repositioning, which focuses on hydration and electrolytes, as well as their new packaging. She recalls being on the ground in the early days of Red Bull, watching a modest company grow into a global force.
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Pillars Yogurt was one of the first (if not the first) brands to introduce a low-sugar, high-protein drinkable yogurt to the market. Eric helped establish a booming sector for better gut health with clean, dairy-based drinks in both 12 oz and multi-serve 32 oz forms, launching several years before drinkable yogurt was a 'thing.'
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Genius Juice CEO & Founder, Alex Bayer interviews Elliot Begoun of TIG Consulting. Elliot is the Founder of TIG Consulting. He works with start-ups and seed-stage emerging CPG brands that are looking for guidance around brand building, production, marketing strategy, and more. Elliot works with brands in a very hands-on way to bring the brand from an ideation stage to execution on the shelf.
Recently battling COVID-19 to be on our show, Elliot shares his guidance and wisdom on navigating through the CPG space and how to survive and eventually win.
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Perishable Shipping Solutions is the leading provider of perishable shipping services. They're a market leader, working with companies like Vive Organic, Genius Juice, Pop & Bottle, and others.
Danny tells us how important customer service is and how he makes sure that all of his clients are satisfied and that the product comes in good condition and at the right temperature. Danny and his colleagues have developed a firm founded on strong ethics and a commitment to excellence in every shipment.
Enjoy this interview's positive vibes!
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Ari Tolwin is perfect example of an entrepreneur. Prior to founding NuMilk, he founded the "Happy Tree" organic Maple Water brand, which is now sold in over 5,000 locations nationwide. He wanted to do something with a long-term impact after working in the CPG beverage industry.
NuMilk is a brand of milk that is available in both store-front machines and counter-top versions (in development). Ari's startup will save millions of pounds of plastic by providing a re-usable renewable format for acquiring fresh almond milk, which will be created from ethically made bio-degradable pouches.
His counter-top version is now in the works, with a release date set for Summer 2022. His size is more substantial.
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Michael Pan debuted on Shark Tank on November 20th, 2020, and beyond crushed it, landing a contract with Mark Cuban and generating nearly $1 million in online sales just days after the show aired.
We welcomed Michael on the show immediately before it aired and decided to call him back for a second round to see how things have progressed since then. Shark Tank aired an "Update on Pan's" for them barely 5 months after the first episode, which is a new record.
Hear from Michael on how things have improved tremendously since they aired, as well as how they are keeping up with demand.
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Joe is a serial investor and the managing partner of various capital firms, including Meteora Capital, Glazer Capital, Ketch Ventures, and Natureza Growth Partners. He is constantly on the lookout for new, cutting-edge firms with a 'founders first' investment philosophy.
Listen to Joe explain what makes a great firm and what is investable in this interview part. This one is worth watching/listening to because he is a true 'Genius' in his own right!
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Jordan started FoodBevy, an online platform for food and beverage creators to help them go from startup to scale, in addition to being a CPG entrepreneur with a snack item called Tea Squares. They do it by utilizing practical tools such as the industry's largest directory, discounts, and education.
This is an excellent interview in which Alex Bayer of Genius Juice tells stories about the ups and downs of being an entrepreneur.
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Kaitlin started Pulp Pantry with the goal of repurposing all of the leftover pulp into other products that would otherwise go to waste. Kaitlin has developed a strong relationship with Target, getting front row positioning in their produce set, thanks to a fantastic partnership with the mass market retailer.
Hear her narrative of how she came up with the idea to use up-cycled pulp and turn it into a tasty snack, as well as how she partnered with one of the country's top shops.
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Blake Emery has a long history of assisting businesses with formulation and innovation. He helped co-found Thrive Drink Project before starting his own consulting firm that specializes in guiding companies from concept to formulation, execution, and shelf placement.
He specializes in juices and health injections, but he's willing to do everything to help you realize your vision.
Learn more about how to create a fantastic product and promote it!
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AMARUMAYU is a mission-driven firm that is developing a commercial market for a variety of incredibly healthy superfruits native to the Amazon Rainforest. They are valuing the trees from which these superfruits are sustainably wild-harvested, so safeguarding them from deforestation and averting the release of vast carbon reserves buried beneath the Amazon into the atmosphere.
AMARUMAYU Superfruit Juices are 100% juice, immune-boosting, high in antioxidants, flavorful, and nutritional, with no added sugar or preservatives. Camu Camu, nature's most powerful source of Vitamin C (50X as much as an orange), and Buriti, which contains Omegas 3, 6 & 9, Vitamins A & C, Potassium, Calcium and Iron.
AMARUMAYU Superfruit Juices, which were launched in 2020 and have been tremendously successful on Amazon (https://amzn.to/2R6Wd8j), are now expanding into retail.
Mark goes over the AMARUMAYU mission and business plan with us in great detail. This is a lengthy interview, but it is really informative and effective.
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Julie launched Modern Pop, a retro/classic-looking, edgy branded product that consists of incredibly nutritious bars produced from real fruit. She noticed that supplying nutrition to her children was becoming increasingly difficult, so she devised a plan to freeze authentic products in popsicle form and serve them in a delectable way. In general, she was a mother on a mission to assist her teething child.
As a result, Modern Pop was born. They're available at Sprouts around the country, as well as Kroger, CVS, and other wonderful stores. They also have a line of popsicles that use actual avocado to provide extra creaminess to the bars. As previously said, the packaging is a throwback to a simpler era when food was free of additives and junk.
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David has a wonderful story about turning unappealing date fruit into delectable date syrup. They collaborate with vendors all over the world to produce their goods, which benefits their local economy.
"Cayenne Date Syrup" and "Sweet Potato Nectar" are two of their intriguing date syrup fusions. A fantastic product with incredible ideas. D'Vash has also made its way into Costco, bringing this once-obscure commodity into the mainstream. Take a look at this amusing and educational episode!
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Alex interviews Mike Fata, the founder of Manitoba Harvest Hemp Foods, maker of the Hemp Heart product sold internationally. The company has made two acquisitions (yes, two!) under Mike Fata's leadership, the second of which is for approximately half a BILLION dollars.
He created the hemp seed category and educated consumers on how to use them (in a smoothie, on yogurt, on a salad, in food). The Hemp Hearts are a nutritional powerhouse, with Omega 3/6/9, healthy fats, and protein.
Enjoy this special interview with a wonderful Canadian native who has experienced the thrill of triumph twice, as well as Mike's current objective in life, which includes assisting entrepreneurs, investing, and more.
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Genius Juice CEO & Founder, Alex Bayer interviews Drew Dickey of Taos Bakes. Drew is the Head of Sales at Taos Bakes.
Taos Bakery makes delicious healthy energy bars with real ingredients and the result is out of this world. Based in Taos, New Mexico, their disruptive packaging and flavors are making waves at retailers such as Whole Foods.
They have chosen to self-make their delicious bars. Hear the story behind their packaging with the funny face, and hear more about their back story and why Taos?
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Genius Juice CEO & Founder, Alex Bayer interviews Dean Eberhardt of Hoplark Hoptea. Dean is the CEO and Co-Founder of Hoplark Hoptea.
Dean is a visionary and super creative in his innovation with Hopark Hoptea. He shares his story on creating the first beverage that utilizes the barley for a tea product with zero alcohol.
He also self-manufactures the product installing new tanks and brewing in-house.
Hoplark is also big on innovation and seasonal flavors and packaging with new flavors launching in Whole Foods nationally. Check this one out, you will enjoy it!
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Genius Juice CEO & Founder, Alex Bayer interviews Tony Lam of Omnibev. Is there anything Tony Lam hasn't done? Tony is seriously a serial entrepreneur. He has been running 5 locations of the ultra-successful chain Wing Stop, being one of the first franchisees in the Bay Area.
He also co-founded Maven's Creamery which appeared on Shark Tank in Season 10, getting an on-air deal with Barbara Corcoran for $400,000.
Now, Tony steps into the cold-brew coffee using amazing Vietnamese blends with a creamy delicious texture. His newest venture is OmniBev and he is full force with it, applying his entrepreneurial expertise.
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Genius Juice CEO & Founder, Alex Bayer interviews Madelyn Hadley of Madly Hadley. Madelyn is the Founder of Madly Hadley. She's an entrepreneur who cut her teeth working at Whole Foods in Whole Body and Customer Service for a few years and decided she wanted to have her own product in Whole Foods.
Driven by innovation, Madelyn came out with one of the first coconut bacon to be at Whole Foods. It's delicious and can be used in several different formats like salads, desserts, smoothies (especially coconut smoothies) and so much more.
Hear her story on how she went from Whole Foods employee to a Whole Foods product launching in Whole Foods Southern Pacific Region in June 2021!
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Genius Juice CEO & Founder, Alex Bayer interviews Justin Renfro of WeFunder.com. Justin is the Senior Director of WeFunder.com.
Wefunder is one of the largest platforms for equity crowdfunding in the world. They have consistently topped the charts for amount raised monthly, quarterly, etc.
⭐️ $230M Raised To Date
⭐️ Across 1,400 Founders / Campaigns
⭐️ 900,000 Investors Banked
With RegCF now allowing up to $5M with less regulations and red tape (versus 1.07M from previous campaigns under RegCF) the sky is the limit with online equity crowdfunding.
Justin also runs a boating business in San Diego in San Diego and is an all around good vibes kinda guy. Enjoy!
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Genius Juice CEO & Founder, Alex Bayer interviews Scott Goldstein of Olipop. Scott is the Senior Director of Sales at Olipop. He has extensive experience in the food and beverage space holding a high-level position with Health-Ade Kombucha for over 4 years, and over a year ago transitioning to Olipop, one of the fastest-growing functional beverages in the country.
Scott discusses how Olipop is breaking the mold on what a bubbly soda is since Olipop offers a pre-biotic soda with low sugar, high fiber, and it tastes JUST LIKE classic sodas (if not better!)
Make sure to crack open an Olipop and enjoy this episode!
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Genius Juice CEO & Founder, Alex Bayer interviews the CEO of Zico Rising, Tom Hicks.
Zico is back! And Tom Hicks, (Ex: Pepsi/Naked Juice executive) is now at the helm. Mark Rampolla bought back his own company through Powerplant Ventures after it was discontinued by Coca-Cola in October 2020. Tom, along with Mark and their team, are on a mission to build Zico back up, (hence the name Zico Rising) and get back on top.
Tom shares his excitement for the coconut water space and how the category is, in fact, NOT declining since the pandemic hit, and popularity has been only growing.
Enjoy this very special interview, getting insights on how Tom and Mark plan to revive the category and the brand the old-fashioned way, through hard work day by day.
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Genius Juice CEO & Founder, Alex Bayer interviews Erica Rankin of Bro Dough. Erica is the CEO and Founder of Bro Dough. She's a young entrepreneur in her 2nd year of building a healthier for you, plant-based edible dough brand that is absolutely delicious. Bro Dough is based in Ottawa, Canada and Erica started her business from a local commercial kitchen and her living room packing orders.
Erica has also gained great fame on Linkedin, building her profile in just 4 short months and building a large following with tens of thousands of views, likes, and comments.
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Genius Juice CEO & Founder, Alex Bayer interviews Jake Karls of Mid-Day Squares. Jake is the Co-Founder of Mid-Day Squares. How do we explain Jake and the MASSIVE energy he brings to the table every single day?
Mid-Day Squares is becoming one of the fastest-growing healthy chocolate bar companies in Canada and is now making its way into the US to select retailers such as EREWHON and more. The bars, by the way, are delicious, low in sugar, high in protein, and are decadent and tasty.
Well known to break out in dance during company meetings, and also music videos that nearly made it on the 'Ellen' show, Jake brings positive vibes wherever he goes. Enjoy this special interview with our first podcast with a Canadian native!
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Genius Juice CEO & Founder, Alex Bayer interviews Andrew Suzuka of Otamot Foods. Andrew is the Founder of Otamot Foods. In just a few short years, he has secured national launches in Whole Foods, Sprouts, and many more to come. Hear his story about why their tomato sauce is setting the bar much higher than existing brands and how they plan to continue scaling.
His idea to have a better tomato sauce stemmed from giving his daughter better food with authentic and real ingredients. This is inspiring for any CPG entrepreneur to see how Andrew was able to accelerate his business so quickly in a seemingly crowded category.
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Genius Juice CEO & Founder, Alex Bayer interviews Tom Healy and Joe Buzzello of growth10. Tom and Joe are the Co-Founders of growth10. They assist and help entrepreneur to grow their businesses and bring together Founders/CEO's into a network to aid and assist each other as they navigate through their entrepreneurial journey.
Joe Buzzello is also a 4-time published best-selling author, keynote speaker, and angel investor. Tom Healy has delivered over 1,000 keynote speeches. Tom has also helped national non-profits, US Navy, and Fortune 500 companies.
Tom and Joe also recently started a new podcast called, "Outside the Tank", which features entrepreneurs that appeared on Shark Tank and shares their experiences, and where they are now after being on the show.
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Genius Juice CEO & Founder, Alex Bayer interviews Board Member Jake Savage of Basemakers. He oversees sales for one of the largest and fastest-growing natural/conventional brand merchandising companies in the country, Basemakers. Along with this, Jake has also found time to start a non-profit to combat sex trafficking internationally and raise over $300,000 funding several rescue missions.
Beyond Basemakers and non-profits, Jake is also an inspirational speaker and coach on strengthening your communication skills in sales presentations and meetings to increase your chance to close.
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Genius Juice CEO & Founder, Alex Bayer interviews Taylor Goggin of Shroomi. Taylor is the Founder of Shroomi. He has worked with other wellness brands in the past, decided to throw his hat in the ring, and enter into the highly competitive wellness shot space. There is one BIG difference. He believes in adding functional and adaptogenic herbs into his wellness shots.
Taylor shares a heart-wrenching story of almost losing his father when he tried to take his own life into a suicide attempt. This is the moment Taylor realized how important mental health and well-being is, and how we need to take steps to take care of ourselves.
Enjoy this great interview where Taylor explains the benefits of mushrooms and why we should be taking them!
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Genius Juice CEO & Founder, Alex Bayer interviews Damon Doe of Kiso Capital. Damon is the Co-Founder and Managing Partner of KISO Capital. They have historically done venture debt in many CPG brands for food and beverage.
Venture debt is a hybrid between traditional debt financing and straight investment such as equity financing. Companies such as KISO Capital will provide debt-type financing with less limitations and collateral than a traditional bank loan.
For any entrepreneur looking for capital (which is most of you!), then this is the episode for you.
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Genius Juice CEO & Founder, Alex Bayer interviews Carla Spiropulo of Nelly's Organics. Carla is the Founder and CEO of Nelly's Organics. There is a powerful story behind the founding of this brand. Carla's late Mom, Nelly, lost her battle to breast cancer when Carla was just 18 years old. As Carla grew into adulthood and had daughters of her own, she realized how important is to have healthy, plant-based foods in our diet. This led to the creation of Nelly's Organics, delicious snackable chocolate bars that are irresistible to eat, and naturally low in sugar with minimal and clean ingredients.
We discuss how Carla decided to keep production in-house for quality assurance, and how her slow yet steady pace for retail distribution is paying dividends.
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Genius Juice CEO & Founder, Alex Bayer interviews Ryan Armistead of Happy Moose Juice. Ryan is the Founder of Happy Moose Juice, a small yet unique cold-pressed juice brand that is based in Northern California. Although they are local and regional, they have managed to get into large accounts such as Peet's Coffee, becoming their choice cold press juice and Albertson's.
Happy Moose Juice has also recently expanded into wellness shots which have become a very hot trending category. Also, find out the naming inspiration behind Happy Moose!
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Genius Juice CEO & Founder, Alex Bayer interviews an industry veteran Greg Fleishman of Foodstirs. Greg is the Co-Founder and CEO of Foodstirs Inc that makes "junk-free" bakery items such as muffins, cookies, and much more. Foodstirs have ingredients to make it yourself at home and ready-to-eat bakery treats as well.
Along with Foodstirs, Greg is also the Co-Founder and Partner of Purely Righteous Brands, a premiere boutique branding agency in Solano Beach, CA that has done branding projects for REBBL, Hail Merry, Chameleon Cold Brew, SUJA, and many more premiere brands.
Greg shares his abundant experience across many different CPG companies and his ongoing go-to-market strategy with Foodstirs.
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Genius Juice CEO & Founder, Alex Bayer interviews Ari Raz of Once Upon a Farm. Ari is the Co-Founder and President of Once Upon a Farm. He has built the fastest-growing baby food and pouch products in the country. He managed to bring on-board CPG legend John Foreaker as CEO, who built Annie's from $7mm to $250mm annually then sold it.
Ari was able to bring in Hollywood actress Jennifer Garner into the mix. She became an ambassador and spokesperson for the brand, appearing at many events touting and promoting Once Upon a Farm.
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Genius Juice CEO & Founder, Alex Bayer interviews Erica Liu Williams, Founder of Gr8nola. She self-funded and boot-strapped her own granola company, slinging her product as a food service item to tech companies like Google, Twitter, and more. She has pivoted significantly due to COVID-19 and is now heavily focusing on retail accounts.
Hear her story on why her granola separates from the bunch and how she plans to continue to grow her local brand into a regional & national brand down the road.
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Genius Juice CEO & Founder, Alex Bayer, welcomes back one of our favorite guests of all time, Mark Samuel of IWON Organics. He was our first guest when we kicked off our inaugural episode of 15 Minutes of Genius, and he is back 33 episodes later. Enjoy another entertaining and thought-provoking episode with this LinkedIn legend!
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Genius Juice CEO & Founder, Alex Bayer, interviews Eric Skae, a decorated veteran of the CPG space. Eric has been in several mid-size to large brands over his 30+ year career in executive and management roles including Fresh Samantha, Rao's Speciality Foods, Popcornopolis, and more.
He also serves on the board of Wandering Bear, TeaRIOT, Remedy Organics, Bu Kombucha, and other premieres CPG plant-based brands.
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Genius Juice CEO & Founder, Alex Bayer, interviews Reza Mirza of Iceland Glacial Water. Reza is the CEO of Iceland Glacial Water, one of the fastest-growing bottled water companies in the country. They are projecting to add another 20,000 - 30,000 new points of distribution and are working on more sustainable packaging to be released in 2021.
Enjoy this great interview with an expert in the CPG space running a well-known and fast-growing beverage brand nationwide.
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Genius Juice CEO & Founder, Alex Bayer, interviews Amanda Sains of Joolies California Superfruit. Amanda is the Marketing Director of Joolies California Superfruit, one of the fastest-growing Organic Medjool Date companies in the country. In just over 1 1/2 years since launch, they are now in over 1,000 stores and counting.
Amanda brings a ton of passion & energy to the brand and also shares a personal story on our show. You don't want to miss this episode!
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Genius Juice CEO & Founder, Alex Bayer, interviews CPG expert Bret Johnson of B-Fusion Consulting. Bret is the President of B-Fusion Consulting. He has worked with large brands such as Health-Ade Kombucha and GT Kombucha among many others.
He also released a new book on Amazon called "Heaven-Land", which is about building your business on Amazon. Great interview with this industry veteran who has been there and done that.
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Genius Juice CEO & Founder, Alex Bayer, interviews Chris Kirby of Ithaca Hummus. Chris is the Founder & President of Ithaca Hummus with the catch phrase, "Taste hummus for the first time even if it's your hundredth time." He offers quite possible the best tasting, most creamy hummus on the market with simple ingredients straight from nature and no additives.
Chris is very passionate about product quality and from humble beginnings, he has built a multi-million dollar business with distributing hummus all over the country including Wegman's, Whole Foods, Sprouts and many more.
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Genius Juice CEO & Founder, Alex Bayer, interviews Zach DeAngelo of Rodeo CPG. Zach is the CEO & Founder of Rodeo CPG, an action-based ecosystem designed to help innovative brands grow more quickly and efficiently. Prior to Rodeo, Zach held a variety of leadership roles in the consumer space including CEO of Kalot Superfoods and other roles. He's an active investor & advisor in the space, and is a regular contributor to the industry trade publications.
He shares his expertise and 'Genius' on this show across many facets of running a CPG company. His consultant agency specializes in several ways to help grow your CPG brand including but not limited to: sales, distribution, operations, manufacturing, building your brand at store level and so much more!
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Genius Juice CEO & Founder, Alex Bayer, interviews Monika Coyle of Whole Foods. Monika is our local purchasing coordinator of Whole Foods in the Southern Pacific region. She has personally brought in many local AND national brands to Whole Foods in the Southern CA, AZ, NV and HI stores. She leads with her heart, and truly cares about local founders and their stories on how they created their brands.
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Genius Juice CEO & Founder, Alex Bayer, interviews Melissa Facchina of Siddhi Ops. Melissa is the Founder and President of Siddhi Ops. She has ton of experience in running the back end operations for many companies from ideation to final product including formulations, trial runs and dialing in product quality and selecting the right manufacturing partners. Melissa also has a new capital fund which invests in current portfolio companies and new companies which totals $55M.
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Genius Juice CEO & Founder, Alex Bayer, interviews Cashey Harshman, of Frooishen Design. Casey is the managing partner and founder of Frooishen Design. He also had a stint at Interact Boulder, where he got his start in the design world. Frooishen has designed national brands such as Nutpods, and our own Genius Juice labels.
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Genius Juice CEO & Founder, Alex Bayer, interviews Chuck Casano, CEO & Co-Founder of Pitaya Foods. Pitaya Plus is one of the leading frozen super-fruit products in the country. You can find them in thousands of juice bars around the US. They had a national launch in 2019 with Whole Foods.
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Genius Juice CEO & Founder, Alex Bayer, interviews Czar Daniolco, Founder & COO of HiTouch Distribution. He has a rich history in the food and beverage industry. Czar started as a grocery associate at Mother's Market, had a stint with Whole Foods (formerly Mrs Gooch's), a 7 year career with Odwalla and Coke, and then began his career as an entrepreneur - starting his own distribution company. He saw a need at store level for better distribution services with a more 'personal' touch to the shelf, and HiTouch was born.
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Genius Juice CEO & Founder, Alex Bayer, interviews Eric Coonrod, Senior Vice President of Cascadia Capital, LLC. Eric is truly talented in helping companies raise capital and work with brands that are involved in larger raises, mergers and acquisitions. He is an investment banker by trade, an entrepreneur at heart and is very passionate about the CPG and wellness industry, taking a personal interest in many brands he works with.
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Genius Juice Founder & CEO, Alex Bayer, interviews Mark Samuel, Founder & CEO of IWON Organics.
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Genius Juice CEO & Founder, Alex Bayer, interviews Sebastian Dreher of Dohler Ventures. Sebastian is Venture Manager at Dohler Ventures in the US. The company started over 130 years ago in Germany as a spice mill.
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Genius Juice CEO & Founder, Alex Bayer, interviews Jeremy Triefenbach, CFO of Stage 1 Financial. Their company offers outsourced CFO level services to investor backed consumer packaged goods brands. Jeremy discusses how to navigate running your CPG company during a pandemic, capital conservation, and how to be efficient in tough times.
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Genius Juice CEO & Founder, Alex Bayer, interviews Brenden Schaefer, CEO & Co Founder of Bright Foods. Bright Foods is a plant-based nut butter bar with added complete protein in each and every bar. Brenden discusses how they decided to pivot mid-stream to a new bar and how that decision paid off.
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Genius Juice CEO & Founder, Alex Bayer, interviews Dave Israel of Later Days Coffee. With humble beginnings, they are slowly and steadily growing their cold brew business. They recently opened a new tap room in Los Angeles, and are planning an expansion for 2021 with a new innovation line and distribution gains.
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Genius Juice CEO & Founder, Alex Bayer, interviews Michael Pan, of Pan's Mushroom Jerky. Michael was featured on Shark Tank in November of 2020. He shares the story of bringing a plant-based option to a market heavily saturated by 'meat options' like beef jerky. He discusses how he discovered this age-old recipe and turned it into reality.
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Genius Juice CEO & Founder, Alex Bayer, interviews Wyatt Taubman & JR Simich for Vive Organic - Part 2. They shared their experiences in how Wyatt discovered wellness shots after feeling funky from burn-out in his last venture. They touch on raising capital (seed, Series A, Series B) and JR shares how the category was very young when they first entered. Learn how Vive grew the category while their company exploded in growth at the same time.
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Genius Juice CEO & Founder, Alex Bayer, interviews Jason Narancich, Vice President of Logistics Dynamics Inc. They are experts in streamlining your freight needs coast to coast. Jason has a very colorful background working in politics and cable television.
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Genius Juice CEO & Founder, Alex Bayer, interviews Angela Marturano, President of Orchid Holistic Search. They are a premiere, executive level staffing agency working with brands such as CoolHaus. She explains why she moved with her entire family to Costa Rica along with relocating her business operations.
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Genius Juice CEO & Founder, Alex Bayer, interviews, Adam Brown, President of Sircle Media. They are one of the foremost digital marketing/social media agencies in the country. Based in NY, Adam prides himself and his team on delivering the most interactive, eye catching, & engaging social media creation content possible.
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Genius Juice Founder & CEO, Alex Bayer, interviews Matt Weiss, Founder & CEO of RIND Snacks. They take the peel from the fruit and make it into an edible, delicious treat with low sugar and high fiber.
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Genius Juice CEO & Founder, Alex Bayer, interviews David Greenfeld, Co-Founder & CEO of DreamPOPS. He shares why ice cream and frozen treats are in demand, and how his product is superior & more cutting edge than others. He also debuts a brand new line called DreamBITES.
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Genius Juice CEO & Founder, Alex Bayer, interviews Tom Malengo, Chief Business Officer and Partner of The Litchfield Fund. They specialize in investing in early stage brands that are looking for growth capital. In addition, Tom (along with Michael Movitz and Jeff Grogg) founded Brandjectory, a platform to connect with investors for advice, guidance, seed and Series A capital.
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Genius Juice CEO & Founder, Alex Bayer, interviews Marty Molina, CEO of Ocean Blue Innovation. Marty Molina has over 30 years experience working with large CPG players like Nestle & Pepsi. He pivoted to starting an agency called 'Power Brands' to help young, emerging brands scale and grow. He then co-created his own formulation house company, Ocean Blue Innovation, where he is today.
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Genius Juice CEO & Founder, Alex Bayer, interviews Jim Tonkin, President & Founder of Healthy Brand Builders. Jim helped create and build brands such as ZICO, Arnold Palmer, SUJA, KOIA, Genius Juice, and many more. He talks about his experience growing up in a bottling plant, working in the banking business, and returning to CPG, where he currently consults and helps brands from all over the world succeed.
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Genius Juice CEO & Founder, Alex Bayer interviews Jordan Shulman, Vice President of Better Booch Kombucha. They are one of the fastest growing kombucha brands in the country! They discuss the difference in taste between brewed tea leaves and pressed juice.
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Genius Juice CEO & Founder, Alex Bayer, interviews Aditi Dashputre, a Partner of San Francisco based investment group, CircleUp. They are of the premiere Seed/Series A CPG investment firms in the US. She talks her story moving from India to the US, and about CircleUP's investment ethos.
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Genius Juice CEO & Founder, Alex Bayer, interviews Laura Jakobsen, CEO & Co-Founder of RIOT Energy. They discuss how Laura got into the world of Consumer Packaged Goods & why she chose the name of her company.
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Genius Juice CEO & Founder, Alex Bayer, interviews Chris Robb, Sr. Account Executive at Dirty Hands, LLC. Dirty Hands is an industry leader in the world of natural foods. They talk about the effects on COVID-19 in merchandising & why merchandising is so valuable.
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Genius Juice CEO & Founder, Alex Bayer, interviews Jr Simich, CoFounder of Vive Organic, based in Los Angeles, CA. They have risen to become the #1 refrigerated wellness shot in the country. JR shares their story, starting with one of the co-founder's needs to live a healthier and better life, and elevating a very young category into the mainstream.
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Genius Juice CEO & Founder, Alex Bayer, interviews Founder & Chief Innovator of Weiser Provisions, Ned Weiser. Ned is our 2nd guest, discussing operations, manufacturing, logistics, and other related topics. He is a true Genius when it comes to sourcing and streamlining operations.
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Welcome to the first episode of 15 Minutes of Genius!! Genius Juice CEO & Founder, Alex Bayer, catches up with CEO & Founder of IWON Organics, Mark Samuel.
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