Revenue Generator: Recent Episodes
I Hear Everything
The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. Today, Stephan discusses virtual product placement.Show Notes
Connect With:
- Stephan Beringer: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan discusses in-content advertising in streaming.Show Notes
Connect With:
- Stephan Beringer: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show Notes
Connect With:
- Mike Wiston: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show Notes
Connect With:
- Dimitiris Maniatis: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability that the holidays bring throughout the year with sales and promotions. Today, Mindy discusses why the holidays actually offer stability. Show Notes
Connect With:
- Dr. Mindy Weinstein: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create more demand and increase revenue for their brands. Today, Mindy discusses why scarcity marketing affects consumer behavior. Show Notes
Connect With:
- Dr. Mindy Weinstein: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show Notes
Connect With:
- Kristina Prokop: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show Notes
Connect With:
- Kristina Prokop: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, which is designed for short attention spans. However, research suggests that right-brain advertising, which appeals to emotions, and is more effective at driving long-term brand performance, is still important for marketing success. Today, Jon discusses the ad science of the right versus left-brain. Show Notes
Connect With:
- Jon Evans: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that these representations are authentic and avoid stereotypical portrayals. To achieve this, it is crucial to have a diverse range of people involved in the creative process and to carefully consider the casting choices for each ad. Today, Jon discusses diversity and ageism in advertising. Show Notes
Connect With:
- Jon Evans: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content in an effort to see what resonates with their audience. However, when an ad is successful and resonates with the audience, it can be used for a longer period of time to save costs and continue to drive engagement. Today, Jon discusses why advertising wear-out is actually a myth. Show Notes
Connect With:
- Jon Evans: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes
Connect With:
- Nii Ahene: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show Notes
Connect With:
- Nii Ahene: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes
Connect With:
- Mattia Santin: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show Notes
Connect With:
- Mattia Santin: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators are a great alternative to scale content creation efforts. Today, Danil discusses whether you should hire actors or creators. Show Notes
Connect With:
- Danil Saliukov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has created a shift in content, and in order to produce the amount of content brands require for their campaigns and channels, brands have started collaborating with UGC creators and micro-influencers. Today, Danil discusses the difference between UGC creators and micro-influencers. Show Notes
Connect With:
- Danil Saliukov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses to optimize their marketing efforts, target the right audience, and predict future trends. Ultimately, with these insights, businesses can focus on attracting and retaining their ideal customers. Today, Nick discusses strategic visitor identification insights. Show Notes
Connect With:
- Nick Lissette: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their lead generation process, focusing on high-potential leads while nurturing the rest for future conversions. Today, Nick discusses how site visitor ID enhances lead gen. Show Notes
Connect With:
- Nick Lissette: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses how you can unlock anonymous visitor identification. Show Notes
Connect With:
- Nick Lissette: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. Show Notes
Connect With:
- Emily Lyman: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands. Show Notes
Connect With:
- Emily Lyman: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos. Show Notes
Connect With:
- Chris Savage: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show Notes
Connect With:
- Chris Savage: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating the Fetch Price index. Show Notes
Connect With:
- Birk Cooper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationships with consumers. Furthermore, the data these programs produce enables brands to create long-term value for consumers and long-term revenue generation for the brands. Today, Birk discusses loyalty and reward program creation. Show Notes
Connect With:
- Birk Cooper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI for eCommerce. Show Notes
Connect With:
- Blake Van Leer: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show Notes
Connect With:
- Jake Randall: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show Notes
Connect With:
- Jake Randall: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo. Show Notes
Connect With:
- Arti Sharma: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing. Show Notes
Connect With:
- Arti Sharma: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound marketing's approach to lead generation. Show Notes
Connect With:
- Arti Sharma: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes
Connect With:
- Paul Meinshausen: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show Notes
Connect With:
- Paul Meinshausen: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers Show Notes
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- Chris Voce: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors that are shaping B2B software buying. Show Notes
Connect With:
- Chris Voce: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses marketing strategies you need to retire. Show Notes
Connect With:
- Constantine Yurevich: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are looking for alternatives to traditional analytics to understand user behavior. While cookies will not be completely eliminated from browsers, the advertisers that do not have their own inventory, website, or the ability to track user first-party data will not be able to function effectively once the deprecation is completed. Today, Constantine discusses preparing for Google Chrome's cookie restrictions. Show Notes
Connect With:
- Constantine Yurevich: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCommerce retailers will be preparing for a high influx of customers, conversions, and overall traffic. However, eCommerce retailers are most susceptible to fraud and abuse from bots, automation tools, etc which poses a huge issue for both retailers and actual customers as well. Today, Daniel discusses why bots cause Black Friday losses. Show Notes
Connect With:
- Daniel Avital: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance issues to bots getting into your BI systems, fake traffic is costly and concerning for B2B SaaS companies. Today, Daniel discusses the need for go-to-market security. Show Notes
Connect With:
- Daniel Avital: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and tap into new opportunities for growth. Today, Elizabeth shares her insights on the acquisition-to-growth playbook. Show Notes
Connect With:
- Elizabeth Cholawsky: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors. Today, Elizabeth discusses displacing competitors through product launches. Show Notes
Connect With:
- Elizabeth Cholawsky: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. Today, Elizabeth discusses technographic based data-driven decision-making. Show Notes
Connect With:
- Elizabeth Cholawsky: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding that branded communities can be leveraged for a variety of functions and outcomes by B2B organizations. Today, Ike discusses community-driven outcomes. Show Notes
Connect With:
- Ike Nwabah: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage their own communities. Today, Ike discusses the marketer's guide to community. Show Notes
Connect With:
- Ike Nwabah: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and customers with the right marketing campaigns. Today, Aron discusses how you can constantly optimize your campaign performance. Show Notes
Connect With:
- Aron Clymer: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero. Show Notes
Connect With:
- Aron Clymer: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices. Show Notes
Connect With:
- Todd Cochrane: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies. Show Notes
Connect With:
- Todd Cochrane: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’. Show Notes
Connect With:
- Todd Cochrane: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expert for every channel. In response, smaller companies have become more creative in their efforts to develop an efficient process to produce video content at scale. Today, Niklas discusses the video creative approval process. Show Notes
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- Niklas Dorn: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to expedite the process from content creation to publication, it makes sense to start with optimizing the review, approval, and feedback processes to save time and ensure consistency in the content being produced. Today, Niklas discusses how to close the gap between content creation and publication. Show Notes
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- Niklas Dorn: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be a collaborative one with stakeholders from other teams. However, aggregating the feedback from these teams can be complicated when dealing with different content formats and trying to get responses in a timely fashion. Today, Niklas discusses how you can get feedback faster. Show Notes
Connect With:
- Niklas Dorn: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that’s why having a CRM to log all of that data is important. However, if your systems don’t talk to each other across departments, it’s going to be difficult to create those personalized positive customer experiences consumers have come to expect from brands. Today, Lars discusses CRM's role in customer experience. Show Notes
Connect With:
- Lars Helgeson: Website//LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketing, and customer service teams up for success starts with having the right technology and automation tools to get people from prospects to customers. And, being able to track where these people are coming from not only helps you decide where to make top of funnel investments but can also help your business grow. Today, Lars discusses why CRM is actually your growth strategy. Show Notes
Connect With:
- Lars Helgeson: Website//LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming content creators and influencers are turning into brands. While there are multiple paths to success in this landscape, it is crucial for both brands and influencers to take the necessary steps to effectively monetize their offerings and drive sales. Today, Robert discusses live commerce strategies for brands and influencers. Show Notes
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- Ronald C. Pruett, Jr.: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been gradually gaining traction, with numerous platforms and brands exploring the potential of this emerging trend. While challenges exist, the stage is set for live commerce to flourish. Today, Robert discusses whether live commerce will be imported from China. Show Notes
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- Ronald C. Pruett, Jr.: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks. Show Notes
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- Farzad Rashidi: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s up to you to find the keywords that work. Today, Farzad discusses finding opportunity keywords. Show Notes
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- Farzad Rashidi: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel. Today, Farzad discusses whether SEO is the right acquisition channel for you. Show Notes
Connect With:
- Farzad Rashidi: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show Notes
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- Juan Mendoza: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who are driving advancements and shaping its future remains a challenge despite there being over 11,000 companies. The recently launched TMW100 awards is aiming to change that by ranking the top 100 innovators in the martech industry. Today, Juan discusses his launch of the TMW100 awards. Show Notes
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- Juan Mendoza: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to save $10 million on advertising. However, for smaller players with less budget and resources, could in-housing programmatic advertising provide the same benefits? Today, Sergey discusses programmatic ad in-housing’s benefits and drawbacks. Show Notes
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- Sergey Shchelkov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show Notes
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- Sergey Shchelkov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show Notes
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- Emily McGuire: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren’t the most qualified for their offering. Today, Emily talks about building a quality email list. Show Notes
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- Emily McGuire: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It’s evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show Notes
Connect With:
- Emily McGuire: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experiences of others more than ever before. Online communities provide a platform where like-minded individuals can come together, and share their thoughts, reviews, and recommendations about products and services. Today, Sebastian discusses why retail requires entertaining communities. Show Notes
Connect With:
- Sebastian Hamann: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their customers. Today, Sebastian discusses the AI industrial revolution of eCommerce. Show Notes
Connect With:
- Sebastian Hamann: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerce websites. But, are you collecting enough zero data to understand your customers and provide those personalized experiences across all your channels? Today, Ian discusses new customer engagement industry benchmarks. Show Notes
Connect With:
- Ian Macleod: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline processes and improve content creation. As AI technology continues to advance, it holds the potential to further transform marketing by enabling even more sophisticated automation, personalization, and data-driven decision-making. Today, Ian discusses where AI is taking marketing. Show Notes
Connect With:
- Ian Macleod: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth. Show Notes
Connect With:
- Mike Rizzo: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams, and active marketing ops communities online. Today, Mike talks about building the marketing operations community. Show Notes
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- Mike Rizzo: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. From content creation to valuable insights, AI is transforming the way marketers work. By automating time-consuming and manual tasks, AI is enabling marketers to focus on strategic activities. Today, Jeanna discusses some of the best artificial intelligence tools for marketers. Show Notes
Connect With:
- Jeanna Barrett: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for SaaS businesses as it is essential for acquiring new customers and driving business growth. However, with a wide range of tactics to choose from and limited marketing budgets, SaaS businesses often struggle with where to focus their investments to maximize results. Today, Jeanna discusses lead generation strategies for success. Show Notes
Connect With:
- Jeanna Barrett: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personalize marketing efforts, and deliver targeted messaging to drive customer loyalty and revenue. Today, Rob discusses integrating marketing into field ops. Show Notes
Connect With:
- Rob Freedman: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisition strategy, predictable growth, and customer retention. Today, Rob discusses how sustainable SaaS growth looks. Show Notes
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- Rob Freedman: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How Growth Marketers Leverage AI -- Rob Freedman // Zuper, Show Notes
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to reach your audience, engagement is most critical. Ultimately, we want these experiences to facilitate the sale of our products and our sponsors, while ensuring effective networking and participation. Today, Daniel talks about driving engagement when running your virtual events. Show Notes
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- Daniel Moss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked component is effectively demonstrating your value proposition to your ideal customer profile. Serious thought must be given to what your event offers in terms of content, speakers, etc, and how these elements will positively impact their lives and careers. Today, Daniel talks about virtual event promotion. Show Notes
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- Daniel Moss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network changed drastically as a result of the pandemic. Virtual events and webinars emerged as the best alternative to face-to-face meetings, and continue to thrive. Today, Daniel talks about next level virtual event production. Show Notes
Connect With:
- Daniel Moss: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voice of the customer and can help marketers create more impactful marketing campaigns that drive high-quality leads. And, with the technology available today, there’s no need for marketers to spend hours listening to calls to extract valuable insights. Today, Masami discusses turning call data into marketing advantages. Show Notes
Connect With:
- Masami Middleton: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data offers a treasure trove of insights on buyer intent, sentiment, customer language, etc. While most companies recognize its significance, they’re unable to take advantage of call data without a solution that can extract those insights.Today, Masami discusses how you can unlock call data insights using artificial intelligence. Show Notes
Connect With:
- Masami Middleton: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show Notes
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- Mark Stouse: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results.
Connect With:
- Mark Stouse: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops.
Connect With:
- Mark Stouse: Website // LinkedIn
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you have people who can manage it effectively. Today, Courtney discusses making the most of your technology and data investments. Show Notes
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- Courtney Trudeau: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtney discusses why the biggest barrier in technology is data. Show Notes
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- Courtney Trudeau: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving customer demands. Today, Courtney discusses CX at the speed and scale of customer expectations. Show Notes
Connect With:
- Courtney Trudeau: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it’s crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing. Show Notes
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- Yaniv Makover: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. Macro platforms like Facebook and Google are starting to lose their dominance. To smaller, niche providers. Ultimately, it's becoming harder for Google and Facebook to understand all of the different data sources and be as relevant as they used to be just a few years ago. Today, Tarush discusses how tech businesses will evolve in the next five years. Show Notes
Connect With:
- Tarush Aggarwal: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. When most companies think about machine learning and data science, they’re thinking about hiring their own data scientists to build their models. However, most companies haven’t yet laid the foundation to gain real value from machine learning and don’t understand their business model. Today, Tarush discusses transitioning into being a data company. Show Notes
Connect With:
- Tarush Aggarwal: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The need for revenue intelligence to drive sales efficiency can't be overstated, but there is no clarity on revenue intelligence. As a result, forecasting tools are rebranding as revenue intelligence tools. What does revenue intelligence mean, and how do you measure and leverage it? Listen to Mona Akmal, the CEO of Falkon, as she discusses using revenue intelligence to increase sales efficiency. Show Notes
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Attribution is at the heart of the conflict between marketing and sales teams. Marketing teams constantly need to prove to themselves that they deserve a seat at the table, while sales teams are the big dogs in the room. How does a b2b SaaS company end this rivalry and make a more informed decision to increase revenue and grow the bottom line? Listen to Mona Akmal, the CEO of Falkon, as she discusses marketing influence and attribution. Show Notes
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Some major B2B SaaS companies have become successful using product-led growth (PLG) strategies, for example, Dropbox and Figma. But not many SaaS companies can adopt the PLG model because their product is not a turnkey solution. If your business is in that category, how do you leverage PLG strategies even if you're not a PLG company? Listen to Mona Akmal, the CEO of Falkon, as she discusses B2B product-led growth strategies for non-PLG companies. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. A disconnected rev tech stack is unlikely to move the need for your company. In these times, the focus should be on maximizing the performance of your salespeople by providing them with a single view of the data. Today, Chris discusses revenue solutions and changing markets. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. When your forecasting tool isn't fully integrated with your comp tool and your planning tool, you’re essentially using siloed apps. However, to achieve long-term profits and growth in today’s market, the apps you use must communicate with one another and use data across the platform of apps. Today, Chris discusses inflation's impact on budgets. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. Xactly is an intelligent revenue solution that has been in the game for 17 years. Over these 17 years, they’ve been able to gather a large amount of proprietary data, putting them a notch above the rest in terms of sales planning best practices. Today, Chris discusses AI-driven sales planning. Show Notes
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Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. According to Bill Gurley, great storytellers have an unfair and competitive advantage in that they recruit better, have better press coverage, and they inevitably raise more money. Your company’s story should take people on a journey, and if your story sticks, it’s going to be much easier to communicate with and sell to customers and prospects. Today, Andrew discusses the importance of strategic narrative. Show Notes
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Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. While there isn’t just a single playbook for hiring and scaling your marketing operations, there are ways to do it that aren’t costly and yield great results. Paddle has been able to scale very quickly over the last five years using simple tactics to do so. Today, Andrew discusses scaling marketing teams the right way. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Over the years, marketing platforms have gone through drastic changes where they’ve gone from mainly television and radio to digital channels. While all the data produced has driven incredible amounts of innovation, illicit use of consumer data has led to government intervention among other things. Today, Dave discusses the next generation of marketing platforms. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Marketers and advertisers have had to tackle the challenge of the diminishing returns coming from investments in Google and Facebook. While Google and Facebook have certainly been dominating the digital marketing space, it’s still up to marketers and advertisers to figure out how to grow their businesses efficiently. Today, Dave discusses breaking out of Facebook's walled garden. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. With everything that has happened over the past two years, more of us have been at home. And with Facebook and Google becoming increasingly more expensive to advertise on, marketers have turned back to direct mail, using technology to make it relevant for 2022. Today, Dave discusses quantizing your mailbox. Show Notes
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Joe McNeill, Chief Revenue Officer at Influ2, talks about the collaboration of rev tech and buying group marketing. When a business is focused on providing value for their prospects and customers, communicating that value to prospects becomes much easier. Not only are you able to effectively communicate where you fit, but prospects can then truly assess whether you’re a right fit for each other. Today, Joe discusses improving the customer experience through sales and marketing alignment. Show Notes
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Joe McNeill, Chief Revenue Officer at Influ2, talks about the collaboration of rev tech and buying group marketing. Organizations not only need to be more efficient with their commercial spend, they need to specifically target those personas that matter the most to them. In reality, it’s usually more than one person involved in the B2B buying process, and marketing to them all means having relevant messaging for each person. Today, Joe discusses synergies between rev tech and buying group marketing. Show Notes
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Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. The martech world is no stranger to acquisitions. But not all acquisitions will benefit the end-users, and when considering opting into a single platform for Rev Ops, it’s key to ensure your vendor purchases the best of breed. Today, Don discusses the curse of the brittle rev tech stack. Show Notes
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Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. In today’s economic climate many companies are focused on reducing their spend and that includes looking at their tech stack to see what’s truly providing value. However, companies must be careful not to get rid of technology they’ll just end up having to repurchase because it’s so essential to their business. Today, Don discusses the latest rev tech trends. Show Notes
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Spencer Wixom, Chief Customer Officer at Challenger, talks about strategies for addressing talent shortages. Leaders are constantly facing the challenge of talent shortages. And with the ongoing spike in resignations, companies must figure out how to trim their Salesforce, while also retaining the right people. Today, Spencer discusses how to survive ‘The Great Resignation’ through sales tech and training. Show Notes
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Spencer Wixom, Chief Customer Officer at Challenger, talks about strategies for addressing talent shortages. Historically, sales people viewed negotiating a deal, whether big or small, as winning that negotiation. High performing salespeople today understand that both parties must be able to benefit, and they're actively creating value for everyone involved. Today, Spencer discusses what sales-led organizations can do to counter talent shortages. Show Notes
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Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Whether it’s Facebook, Apple, or someone else who is bringing AR glasses to market, AR glasses are expected to make augmented reality a part of everyday life. Many anticipate that they’ll allow us to have a very different type of AR experience as opposed to the current AR experience through smartphones. Today, Faisal talks about predictions for AR adoption and monetization in the future. Show Notes
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Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Over a billion augmented reality (AR) interactions are taking place per day already. While Google Glass emerged at a time when the technology and appetite weren’t there for AR, the rollout of 5G and AR enabled smartphones indicates that we are on the verge of AR becoming a common experience. Today, Faisal talks about democratization of augmented reality. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. At the early stage of any company, funding is vital, but it is essentially based on faith you’ll succeed. However, when thinking about venture capital investment, there’s a lot a company has to consider, especially its ability to grow rapidly and provide returns for investors. Today, Karthik discusses securing venture funding. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Generally, product launches involve a number of teams and it is crucial that they’re aligned to avoid potential bottlenecks. However, having a clear launch process that is known to engineering, product, and marketing teams is the best way to avoid those bottlenecks and find launch success. Today, Karthik discusses avoiding bottlenecks with product launches. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Product management at early stage startups differs incredibly from product management at an established company. However, while the day-to-day duties are different, product leaders within mature organizations will still find themselves leaning on similar skill sets they would have leaned on at the start up level. Today, Karthik discusses leading product development at early stage startups vs tech giants. Show Notes
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Lauren Griewski, Chief Revenue Officer at Permission.io, discusses cryptocurrencies and Web3 advertising. Occurrences like the Facebook-Cambridge Analytica data scandal have left consumers wary of the way platforms like Google and Facebook handle their personal data. As consumer trust in these platforms continues to wane, we see brands moving towards creating value rather than extracting it for themselves. Today, Lauren talks about educating legacy brands on Web3. Show Notes
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Lauren Griewski, Chief Revenue Officer at Permission.io, discusses cryptocurrencies and Web3 advertising. Ultimately, permission marketing boils down to providing the intended audience with the opportunity to opt-into marketing messages. Permission.io is pushing the envelope further by offering users their ASK token in exchange for opting into providing their user data to advertisers. Today, Lauren talks about using crypto to drive growth. Show Notes
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Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. Since the pandemic, many companies have had to face the issue of low headcount and sub-par customer support efforts. Added to this is the disconnect between key decision-makers and consumers around customer support exceeding customer expectations. Today, Chip talks about whether getting a tooth pulled is better than your customer support. Show Notes
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Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. There’s nothing worse than paying for a product only to find out that you need to pay for another to get the initial product working right. Likewise, when a company is in the process of switching their CRM, it can be difficult to find one that checks all the boxes in terms of their company’s needs. Today, Chip talks about the pains associated with switching your CRM. Show Notes
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Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. Account-based marketing (ABM) has brought modern sales and teams together and accommodated their alignment to some degree. While ABM is just one of the tactics enabling this alignment, technology is leading this charge, and companies must ensure they’re choosing correctly. Today, Chip talks about how tech supports sales and marketing alignment. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp talks about the various ways founders can structure their revenue team. Initially, founders have to take a founder-led approach to sales and as they gain more customers, they can adopt one of four structures. Today, Patrick highlights the different structures founders can adopt. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp discusses why B2B SaaS foundersneed to focus on revenue over sales when developing their go-to-market model. Taking arevenue-first approach helps align other core functions in the organization, like sales, marketing,and customer experience. Today, Patrick highlights with examples why this strategy works. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp discusses how B2B founders can craft the best go-to-market strategies. Approximately ⅔ of founders in the UK come from a software engineering and development background. Unfortunately, that puts them at a big disadvantage when bringing their product to market. Today, Patrick gives us the playbook that can help technical founders jump this hurdle. Show Notes
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Chief Marketing Officer at commercetools, Jen Jones talks us through the process of creating a world-class marketing team. Finding the right hires can be challenging at the best of times. That’s why it is important to invest in your existing team. It creates a stronger and more loyal team. Today, Jen talks about her philosophies and experiences in building world-class marketing teams. Show Notes
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Chief Marketing Officer at commercetools, Jen Jones discusses how customer experience has evolved and modernized to meet customers’ needs. It’s important for companies to not only put their customer at the center of their decision-making processes but also stay ahead of the trends to learn what is important to them. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Today, Jen talks about the modernization of customer experience. Show Notes
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VP of Rev Ops at Lean Data, Don Otvos discusses the demand unit waterfall. The demand unit waterfall takes organizations away from focusing on leads and encourages organizations to look for different demand units (or buying groups). Today, Don talks about how the demand unit waterfall can be applied. Show Notes
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VP of Rev Ops at Lean Data, Don Otvos discusses the evolution of the MQL. MQLs are still a valuable piece of the customer lifecycle. However, instead of seeing them as the end all be all of your marketing efforts, they should be seen as a data point in the journey. Today, Don talks about how companies can shift from focusing on the MQL to an account-based motion. Show Notes
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In-person events are back, and everyone is excited, but are they producing to justify their investment? How can marketers with lean budget leverage in-person events to meet their buying audience and move them along? What does the future hold for in-person events in the wake of the buyers’ toolkit? Find out more in this conversation as Camela Thompson, the VP of Marketing at CaliberMind, discusses the return of in-person events, if they’re worth the investment, and how to leverage them on a lean budget. Show Notes
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Syndicated analyst reports like Gartner and Forrester retain a high level of credibility. However, software buyers are beginning to find review platforms such as G2 Crowd and Trust radius easier to access information during their buying journey. Also, the information on these review platforms is more relatable to buyers, and trust levels are increasing. Could this be the downfall of syndicated analysts? In this conversation, Camela Thompson, the VP of Marketing at CaliberMind, discusses the decline of syndicated analysts' reports in the software buyers' journey. Show Notes
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SaaS buyers hide behind applications to avoid aggressive marketing from sellers and make informed buying decisions. Are these applications creating friction in the selling process? How should sellers adapt to these changes and position their products to ride the coming wave? In this conversation, Camela Thompson, the GVP of Marketings at CaliberMind, discusses how the buyers' toolkit could create friction for sellers, what sellers can do to remove the roadblocks, and leverage the buyers' toolkit to fast-track sales. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian highlights tool agnostic (or lack of) in revenue operations. He emphasizes the fact that RevOps professionals need to be well-versed in their tool of choice. Today, Matt talks about why there is no such thing as tool agnostic and he also discusses one of his favorite RevOps tools. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian and Doug Bell use examples to show how companies that prioritize RevOps have better processes and achieve better business results. Great RevOps professionals help companies create strategies that will help your team win faster. Today, Matt discusses how RevOps is a competitive differentiator. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian takes us through the rise of the strategic technician. There has been a marked shift in how companies are thinking about their revenue operations. RevOps professionals today need to think more strategically about business outcomes. Today, Matt talks about how professionals can move from being tactical to being more strategic. Show Notes
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Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. While almost everything in today’s world can be tracked, none of us want to create an experience that is overbearing and pushy. There's definitely a thin line between personalization and being creepy with data, and Owler seems to know where to draw it. Today, Nathan discusses the fine line of personalization in the privacy age. Show Notes
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Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. Trying to make a great product for everyone is challenging, but something that Owler focuses on nonetheless. While it’s impossible to attend to every individual customer's needs, finding ways to drive the most value for them collectively drives revenue opportunities today and in the future. Today, Nathan discusses using a customer-first mentality to optimize revenue growth. Show Notes
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Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire. Show Notes
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The future of software buying is where a buyer can access test environments of multiple software products to assess the best fit before buying. Imagine doing all of that from one platform without having to fill numerous demo forms and take several meetings. TestBox is making that possible, but there’s still a lot of ground to cover. What does the journey like so far? Listen to Sam Senior, TestBox CEO, as he discusses the future of software buying. Show Notes
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Think of the B2B software buying journey as a four-step process: discovery, evaluation, negotiation, and implementation. There are tools and services helping buyers with discovery and negotiation, but there's not much on the evaluation side. And that's where buyers experience a lot of frustration. How can you change this situation, create a better buying experience and gain access to qualified you previously didn't? Listen to Sam Senior, TestBox CEO, as he discusses why the buyer's journey is broken and how gated and ungated content are not the only options anymore. Show Notes
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Chief Customer Officer at Lean Data, Rachael McBrearty discusses the important role RevOps leaders play in organizations. She also looks at the possibility of having a CROO, or Chief Revenue Ops Officer, to help organizations create strategies that work for the benefit of the customer. Today, Rachael discusses the potential rise of the CROO position. Show Notes
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Chief Customer Officer at Lean Data, Rachael McBrearty takes us through the evolution of revenue operations through the years. While previously different revenue teams were siloed, revenue operations leaders today are seeing more success in strategically streamlining the different teams to come together to form one standalone RevOps team that can work independently. Today, Angelo talks about how successful RevOps leaders are doing this. Show Notes
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The buyer's toolkit will be the rubric that you've got to swim upstream against. You can adapt now or suffer later. One way to adapt is to rethink and rejig your go-to-market model. What does that entail? Listen to Jordan Crawford, Blueprint's CEO, as he discusses the new go-to-market model to defeat the buyers' toolkit. Show Notes
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A buyer toolkit wave is going on that threatens to make sellers irrelevant because of unpleasant customer experiences. How do you turn the tide and make your sellers deliver an excellent experience while closing deals? What about your product experience? Listen to Jordan Crawford, Blueprint's CEO, as he discusses how sellers can adjust and improve the buying experience to push back the buyer toolkit wave. Show Notes
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SaaS selling is no longer an attention-grabbing game. Buyers are increasingly using research tools to avoid sellers because of past bad buying experiences. How do you respond to that and adapt your selling process as a revenue leader? Listen to Jordan Crawford, Blueprint's CEO, discusses the research tools buyers have at their disposal and how to adapt your selling process to improve the buying experience. Show Notes
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The B2B SaaS marketplace is changing. The buyer now has more information than was available and is making buying decisions without speaking to a sales rep. Companies must now figure out how buyers are assessing their products and how to adapt their marketing and sales processes accordingly. What are some of these tools, and what can you expect? Listen to the conversation as Jordan Crawford, Blueprint's CEO discusses the changing face of B2B marketing and the tools B2B buyers use to evaluate SaaS. Show Notes
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How do you respond as a marketer and seller when you realize that a customer has made 90% of the buying decision (which could go against you) before you even get a chance to sell your product to them? Buyers are increasingly more informed, and there are many reasons for these changes. Listen to the conversation as Jordan Crawford, Blueprint's CEO, discusses why your buyer's research process has changed. Show Notes
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CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers’ needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count. Show Notes
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CEO of PebblePost, Jacob Ross, highlights how marketers can adapt their marketing strategies to communicate effectively with millennials. While millennials are not a monolith, trends have shown that they desire marketing strategies targeted toward them to be personalized and respectful. Today, Jacob talks about how marketers can do this and what he has learned in his experience marketing to this generation. Show Notes
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CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they’re at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show Notes
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Revenue leaders constantly have to decide between what is efficient and will drive growth. That's precisely what choosing between a best-of-breed rev ops stack and a monolith stack is. But the key to having the best of both worlds is building a connected Revtech stack. What is it, and what does it mean for the future? Join the conversation as Don Otvos, VP of Business Development & Alliances, LeanData, discusses the connected rev tech stack. Show Notes
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Can we put ourselves as revenue leaders and rev ops professionals in the best possible spot regarding growth versus efficiency? Does your rev ops tech stack reflect this choice, and is your choice based on best-0f-breed or monolith? Join the conversation as Don Otvos, VP of Business Development & Alliances, LeanData, discusses revTech: best-of-breed vs. monolith. Show Notes
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As a marketing leader, you’re often in the middle of demands for short-term results from the board and the sales team. It's a struggle to figure out how to meet these immediate demands without jeopardizing the brand’s future gains. How do you balance long and short-term growth when short-term growth concerns dominate? Join the conversation as Camela Thompson, VP of Marketing, CaliberMind, discusses balancing long and short-term growth. Show Notes
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Marketing leaders operate with a lean budget and must make long and short-term investments. Balancing both types of investment is critical; sadly, not all investments deliver the results we expect. When do you recognize when something's not working? And when do you decide to back off and move on to something else? Join the conversation as Camela Thompson, VP of Marketing, CaliberMind, discusses knowing. when to pivot from underperforming marketing investment. Show Notes
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Regarding cross-functional alignment, there are two common problems marketing leaders face. The first is lead lag and value lag. Is lag helping you or hurting your ability to get more funding for marketing? The second is attribution. Is your attribution model creating infighting, or is it creating clarity? Join the conversation as Camela Thompson, VP of Marketing, CaliberMind, discusses cross-functional alignment problems and ideas to fix them. Show Notes
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The digital marketing space has become saturated with more brands recording below-par campaign performance. Marketers now have to become more creative as direct response marketing alone isn't delivering the goods. What changed, and how are these brands using influencer marketing to boost their campaigns? Join the conversation as Anna Tutckaia - the Head of Digital Marketing at ManyChat, discusses supercharging your influencer marketing campaigns. Show Notes
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Are you looking to build a community of customers and potential customers who can become an extension of your marketing team? In this episode of the Revenue Generator Podcast, the Head of Digital Marketing at ManyChat, Anna Tutckaia, discusses using community-based marketing for growth. She talks about how to build a community from scratch, who should be building communities, community-based marketing success KPIs and more. Show Notes
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Chad Pulaski, VP of Strategic Opportunity at Gryphon.ai, talks about the disappearing traditional sales process. We’re at a point in the sales game where we’ve lost the trust of our prospective buyers. However, trust is the cornerstone of every buying relationship and there are several steps that sales leaders and representatives can take to ensure buyers and prospects want to do business with them. Today, Chad discusses ways that sales reps can reinstate trust. Show Notes
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Chad Pulaski, VP of Strategic Opportunity at Gryphon.ai, talks about the disappearing traditional sales process. The sales cycle as we know it has completely changed and sales representatives are no longer running the show. In fact, buyers are now coming to the table with more knowledge of the product and the industry and product acquisition generally involves more than one buyer, making it a more complicated process for sales. Today, Chad discusses why the traditional sales cycle is over. Show Notes
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Camela Thompson, VP of Marketing at CaliberMind, talks about the marketing KPIs you should be tracking. Even marketers are susceptible to marketing, especially when we want to boost ROI. However, our tech stacks have exploded and we’re now depending on rev ops to bring the data together across these applications in a meaningful way. Today, Camela discusses how rev ops can prove a marketer’s ROI. Show Notes
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Camela Thompson, VP of Marketing at CaliberMind, talks about the marketing KPIs you should be tracking. While executives have a very linear view of the buyer’s journey, today’s B2B buying journey is rarely ever linear. From buying committees to lost budgets, people are jumping in and out of the funnel, and we're already seeing the pendulum swing back to the branding and arts side of marketing. Today, Camela discusses marketing's war between science and art. Show Notes
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Camela Thompson, VP of Marketing at CaliberMind, talks about the marketing KPIs you should be tracking. As marketers, it’s easy for us to get lost in vanity metrics and get caught up in KPIs. we shouldn't be paying that much attention to. However, there are some critical KPIs that will make it much easier to show marketing’s true impact and get the buy-in of executives. Today, Camela discusses marketing KPIs to live by. Show Notes
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Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Even before the pandemic hit, Johnson Controls’ modeling predicted the economic decline and put them in the position to save a lot of money. Now, we’ve gotten to the point where marketing budgets are being slashed in half because of a lack of C-suite belief in marketers and the value they can bring to a company. Today, Mark discusses business data's underlying cause and effect relationships. Show Notes
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Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Marketing Mix Modeling or the MMM approach is based on a popular marketing theory known as the 4Ps of the marketing mix. The four elements of any successful business are product, price, place, and promotion, and marketers need to be able to measure the impact of their marketing and advertising campaigns. Today, Mark discusses marketing mix modeling. Show Notes
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Phil Alampi, Chief Revenue Officer at Aclaimant, discusses how businesses use AI to boost revenue. The revenue cycle is a series of risks, and you want to mitigate those risks at all costs and navigate towards outcomes you can stand behind. Risk management when dealing with the flow of revenue through your sales cycle is essential to not only determining the right actions to take, but also determining how to allocate your and your team’s time efficiently. Today, Phil talks about risk management's impact on revenue. Show Notes
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Phil Alampi, Chief Revenue Officer at Aclaimant, discusses how businesses use AI to boost revenue. Though adding AI to many of our processes can improve them, it is ultimately people who solve problems and create an environment that AI is incapable of doing. So, people matter, but combining AI with your people and processes can not only ensure you hire the best sales reps, but it can also drastically improve how well you retain customers. Today, Phil talks about optimizing your sales cycle for revenue growth. Show Notes
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Phil Alampi, Chief Revenue Officer at Aclaimant, discusses how businesses use AI to boost revenue. The definition of AI changes as you speak with different people in different industries. In sales and marketing, AI can be deployed where there’s inefficiency in your funnel and sales cycle, and we can expect those tools to continue to evolve and make our jobs even easier. Today, Phil talks about using AI to increase revenue. Show Notes
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Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. Macro platforms like Facebook and Google are starting to lose their dominance. To smaller, niche providers. Ultimately, it's becoming harder for Google and Facebook to understand all of the different data sources and be as relevant as they used to be just a few years ago. Today, Tarush discusses how tech businesses will evolve in the next five years. Show Notes
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Tarush Aggarwal, Founder and CEO of 5x, talks about how to transition to being a data company. When most companies think about machine learning and data science, they’re thinking about hiring their own data scientists to build their models. However, most companies haven’t yet laid the foundation to gain real value from machine learning and don’t understand their business model. Today, Tarush discusses transitioning into being a data company. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. A disconnected rev tech stack is unlikely to move the need for your company. In these times, the focus should be on maximizing the performance of your salespeople by providing them with a single view of the data. Today, Chris discusses revenue solutions and changing markets. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. When your forecasting tool isn't fully integrated with your comp tool and your planning tool, you’re essentially using siloed apps. However, to achieve long-term profits and growth in today’s market, the apps you use must communicate with one another and use data across the platform of apps. Today, Chris discusses inflation's impact on budgets. Show Notes
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Chris Cabrera, Founder, and CEO of Xactly, talks about how revenue leaders can use AI in their sales strategy. Xactly is an intelligent revenue solution that has been in the game for 17 years. Over these 17 years, they’ve been able to gather a large amount of proprietary data, putting them a notch above the rest in terms of sales planning best practices. Today, Chris discusses AI-driven sales planning. Show Notes
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Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. According to Bill Gurley, great storytellers have an unfair and competitive advantage in that they recruit better, have better press coverage, and they inevitably raise more money. Your company’s story should take people on a journey, and if your story sticks, it’s going to be much easier to communicate with and sell to customers and prospects. Today, Andrew discusses the importance of strategic narrative. Show Notes
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Andrew Davies, Chief Marketing Officer at Paddle, talks about how to scale marketing operations successfully. While there isn’t just a single playbook for hiring and scaling your marketing operations, there are ways to do it that aren’t costly and yield great results. Paddle has been able to scale very quickly over the last five years using simple tactics to do so. Today, Andrew discusses scaling marketing teams the right way. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Over the years, marketing platforms have gone through drastic changes where they’ve gone from mainly television and radio to digital channels. While all the data produced has driven incredible amounts of innovation, illicit use of consumer data has led to government intervention among other things. Today, Dave discusses the next generation of marketing platforms. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. Marketers and advertisers have had to tackle the challenge of the diminishing returns coming from investments in Google and Facebook. While Google and Facebook have certainly been dominating the digital marketing space, it’s still up to marketers and advertisers to figure out how to grow their businesses efficiently. Today, Dave discusses breaking out of Facebook's walled garden. Show Notes
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Dave Fink, Founder and CEO of Postie, talks about why direct mail is the best kept secret in marketing. With everything that has happened over the past two years, more of us have been at home. And with Facebook and Google becoming increasingly more expensive to advertise on, marketers have turned back to direct mail, using technology to make it relevant for 2022. Today, Dave discusses quantizing your mailbox. Show Notes
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Joe McNeill, Chief Revenue Officer at Influ2, talks about the collaboration of rev tech and buying group marketing. When a business is focused on providing value for their prospects and customers, communicating that value to prospects becomes much easier. Not only are you able to effectively communicate where you fit, but prospects can then truly assess whether you’re a right fit for each other. Today, Joe discusses improving the customer experience through sales and marketing alignment. Show Notes
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Joe McNeill, Chief Revenue Officer at Influ2, talks about the collaboration of rev tech and buying group marketing. Organizations not only need to be more efficient with their commercial spend, they need to specifically target those personas that matter the most to them. In reality, it’s usually more than one person involved in the B2B buying process, and marketing to them all means having relevant messaging for each person. Today, Joe discusses synergies between rev tech and buying group marketing. Show Notes
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Matthew Marx, CEO at Evocalize, talks about how corporations can help their local franchises own their marketing and optimize their revenues. Although local marketers might not have the expertise that corporate marketers have, there are tools they can leverage to help them perform core functions easily and quickly. In today’s podcast, Matthew Marx discusses how Evocalize helps franchisees optimize their revenue. Show Notes
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CEO at Evocalize, Matthew Marx discusses how to optimize your budget for marketing spend. Although marketing spend depends on the industry the company is in, all companies need to take a business-first approach to budget allocation. Today, Matthew talks about how to effectively do this and how corporations and their franchises can take a unified approach when creating marketing objectives. Show Notes
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Jordan Crawford, CEO at Blueprint, discusses account-based orchestration platforms. G2.com listed 6sense, Demandbase, Terminus, and Rollworks as some of the best account-based orchestration platforms. While Demandbase continues to be the crowd favorite of older B2B companies, the data suggests that fast growing startups are almost exclusively using 6sense. Today, Jordan takes a look at 6sense, Demandbase, Terminus, and Rollworks. Show Notes
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Jordan Crawford, CEO at Blueprint, discusses sales compensation management. As per G2 Crowd, there are 58 companies in the sales compensation management tool category. G2 classifies the best sale compensation software as one that automates the accounting and administration of commissions and incentive plans based on several customizable rules, such as employee role, tenure, or sales type. Today, Jordan looks at Captivate IQ, CallidusCloud, and Sales Cookie. Show Notes
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Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. The martech world is no stranger to acquisitions. But not all acquisitions will benefit the end-users, and when considering opting into a single platform for Rev Ops, it’s key to ensure your vendor purchases the best of breed. Today, Don discusses the curse of the brittle rev tech stack. Show Notes
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Don Otvos, VP of Rev Ops at LeanData, talks about the latest rev tech trends and the curse of the brittle rev tech stack. In today’s economic climate many companies are focused on reducing their spend and that includes looking at their tech stack to see what’s truly providing value. However, companies must be careful not to get rid of technology they’ll just end up having to repurchase because it’s so essential to their business. Today, Don discusses the latest rev tech trends. Show Notes
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
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Spencer Wixom, Chief Customer Officer at Challenger, talks about strategies for addressing talent shortages. Leaders are constantly facing the challenge of talent shortages. And with the ongoing spike in resignations, companies must figure out how to trim their Salesforce, while also retaining the right people. Today, Spencer discusses how to survive ‘The Great Resignation’ through sales tech and training. Show Notes
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Spencer Wixom, Chief Customer Officer at Challenger, talks about strategies for addressing talent shortages. Historically, sales people viewed negotiating a deal, whether big or small, as winning that negotiation. High performing salespeople today understand that both parties must be able to benefit, and they're actively creating value for everyone involved. Today, Spencer discusses what sales-led organizations can do to counter talent shortages. Show Notes
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Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire. Show Notes
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a great engagement process across your teams. Engagement is not only important in improving customer experience, but it also helps employees understand how to communicate with customers. Today, Kyle Lacy takes us through why enablement and engagement shouldn’t only be left to the sales teams. Show Notes
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company’s overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement. Show Notes
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Whether it’s Facebook, Apple, or someone else who is bringing AR glasses to market, AR glasses are expected to make augmented reality a part of everyday life. Many anticipate that they’ll allow us to have a very different type of AR experience as opposed to the current AR experience through smartphones. Today, Faisal talks about predictions for AR adoption and monetization in the future. Show Notes
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Faisal Galaria, CEO at Blippar, discusses trends in augmented reality. Over a billion augmented reality (AR) interactions are taking place per day already. While Google Glass emerged at a time when the technology and appetite weren’t there for AR, the rollout of 5G and AR enabled smartphones indicates that we are on the verge of AR becoming a common experience. Today, Faisal talks about democratization of augmented reality. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. At the early stage of any company, funding is vital, but it is essentially based on faith you’ll succeed. However, when thinking about venture capital investment, there’s a lot a company has to consider, especially its ability to grow rapidly and provide returns for investors. Today, Karthik discusses securing venture funding. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Generally, product launches involve a number of teams and it is crucial that they’re aligned to avoid potential bottlenecks. However, having a clear launch process that is known to engineering, product, and marketing teams is the best way to avoid those bottlenecks and find launch success. Today, Karthik discusses avoiding bottlenecks with product launches. Show Notes
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Karthik Suresh, Co-Founder of Ignition, talks about product management in big tech vs startups. Product management at early stage startups differs incredibly from product management at an established company. However, while the day-to-day duties are different, product leaders within mature organizations will still find themselves leaning on similar skill sets they would have leaned on at the start up level. Today, Karthik discusses leading product development at early stage startups vs tech giants. Show Notes
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Founder and Fractional CEO of Sales Schema, Dan Englander discusses his new book ‘Relationship Sales at Scale’. This book incorporates the best old-school selling techniques with the best new-school selling techniques to help readers close more deals. Today, Dan discusses the concepts found in his book and how your sales team can benefit from them. Show Notes
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Founder and Fractional CEO of Sales Schema, Dan Englander discusses the relationship between automation and personalization when it comes to prospecting. While automation makes processes quicker and more efficient, teams should aim to create personalized experiences for their prospects to improve outcomes. Today, Dan talks about how teams can effectively do this. Show Notes
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Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, details RollWork’s process when empowering their sales teams. It’s important for sales departments to have the right structures and operations in place so their sales reps can do their best work. Today, Darragh talks about how his company empowers its sales teams and also what their approach is when recruiting great talent. Show Notes
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Customer experience vs customer success -- Darragh Fitzpatrick // RollWorks
Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, details the importance of a great customer experience in the B2B buying process. Although the sales process is no longer linear, being able to understand your prospect and deliver what they need is key. A great customer experience results in more wins. Today, Darragh talks about the role that customer experience plays in the success of your sales team. Show Notes
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Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, takes us through the changes in the B2B buying process over the years. While previously buyers didn’t have a lot of options, today they are spoilt for choice. They also have access to much more information than was previously available and this has caused a change in the sales process. Today, Darragh talks about these changes and how sales teams can adapt. Show Notes
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Lauren Griewski, Chief Revenue Officer at Permission.io, discusses cryptocurrencies and Web3 advertising. Occurrences like the Facebook-Cambridge Analytica data scandal have left consumers wary of the way platforms like Google and Facebook handle their personal data. As consumer trust in these platforms continues to wane, we see brands moving towards creating value rather than extracting it for themselves. Today, Lauren talks about educating legacy brands on Web3. Show Notes
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Lauren Griewski, Chief Revenue Officer at Permission.io, discusses cryptocurrencies and Web3 advertising. Ultimately, permission marketing boils down to providing the intended audience with the opportunity to opt-into marketing messages. Permission.io is pushing the envelope further by offering users their ASK token in exchange for opting into providing their user data to advertisers. Today, Lauren talks about using crypto to drive growth. Show Notes
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Founder and CEO at AppBind, Sunir Shah, discusses how AppBind makes it easier for agencies to make new offerings to clients. Agencies need to go beyond providing labor to their clients. They need to position themselves as experts in providing full-scale marketing support. Today, Sunir talks to us about how AppBind has been able to monetize SaaS bundles to offer more value while earning more profit. Show Notes
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Founder and CEO at AppBind, Sunir Shah, discusses the role of agencies in enabling tech stacks for their clients. While agencies are contracted to offer whole solutions to their clients, they might find themselves bottlenecked along the way due to subscriptions that are controlled by their clients. Today, Sunir talks about how AppBind helps agencies and consultants navigate this situation. Show Notes
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Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. Since the pandemic, many companies have had to face the issue of low headcount and sub-par customer support efforts. Added to this is the disconnect between key decision-makers and consumers around customer support exceeding customer expectations. Today, Chip talks about whether getting a tooth pulled is better than your customer support. Show Notes
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Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. There’s nothing worse than paying for a product only to find out that you need to pay for another to get the initial product working right. Likewise, when a company is in the process of switching their CRM, it can be difficult to find one that checks all the boxes in terms of their company’s needs. Today, Chip talks about the pains associated with switching your CRM. Show Notes
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chip House, CMO at Insightly, discusses tried and true tips for sales and marketing alignment. Account-based marketing (ABM) has brought modern sales and teams together and accommodated their alignment to some degree. While ABM is just one of the tactics enabling this alignment, technology is leading this charge, and companies must ensure they’re choosing correctly. Today, Chip talks about how tech supports sales and marketing alignment. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp talks about the various ways founders can structure their revenue team. Initially, founders have to take a founder-led approach to sales and as they gain more customers, they can adopt one of four structures. Today, Patrick highlights the different structures founders can adopt. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp discusses why B2B SaaS foundersneed to focus on revenue over sales when developing their go-to-market model. Taking arevenue-first approach helps align other core functions in the organization, like sales, marketing,and customer experience. Today, Patrick highlights with examples why this strategy works. Show Notes
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Co-founder of Founder Revenue Academy, Patrick Thorp discusses how B2B founders can craft the best go-to-market strategies. Approximately ⅔ of founders in the UK come from a software engineering and development background. Unfortunately, that puts them at a big disadvantage when bringing their product to market. Today, Patrick gives us the playbook that can help technical founders jump this hurdle. Show Notes
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CEO of Blueprint, Jordan Crawford explains the importance of researching your customers’ pain to determine your Total Addressable Market. Simply relying on tools like ZoomInfo to find potential customers may not be enough. Companies need to look deeper into how their solutions and services can meet the specific needs of their potential customers. Today, Jordan takes us through how Blueprint uses this approach to help their clients and to also identify the right customers for their own business. Show Notes
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CEO of Blueprint, Jordan Crawford takes us through his company’s method of helping its clients get more leads while targeting fewer accounts. Once you understand who your customer is and you are able to identify their pain points, you’re better able to craft messaging that compels them to purchase your service/product. Today, Jordan talks about how sales teams can identify customers’ pain points using the resources they already have. Show Notes
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Marketing Officer at commercetools, Jen Jones talks us through the process of creating a world-class marketing team. Finding the right hires can be challenging at the best of times. That’s why it is important to invest in your existing team. It creates a stronger and more loyal team. Today, Jen talks about her philosophies and experiences in building world-class marketing teams. Show Notes
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Chief Marketing Officer at commercetools, Jen Jones discusses how customer experience has evolved and modernized to meet customers’ needs. It’s important for companies to not only put their customer at the center of their decision-making processes but also stay ahead of the trends to learn what is important to them. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Today, Jen talks about the modernization of customer experience. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian highlights tool agnostic (or lack of) in revenue operations. He emphasizes the fact that RevOps professionals need to be well-versed in their tool of choice. Today, Matt talks about why there is no such thing as tool agnostic and he also discusses one of his favorite RevOps tools. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian and Doug Bell use examples to show how companies that prioritize RevOps have better processes and achieve better business results. Great RevOps professionals help companies create strategies that will help your team win faster. Today, Matt discusses how RevOps is a competitive differentiator. Show Notes
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Co-Founder and Head of Growth at Rev Partners, Matt Bolian takes us through the rise of the strategic technician. There has been a marked shift in how companies are thinking about their revenue operations. RevOps professionals today need to think more strategically about business outcomes. Today, Matt talks about how professionals can move from being tactical to being more strategic. Show Notes
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Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. While almost everything in today’s world can be tracked, none of us want to create an experience that is overbearing and pushy. There's definitely a thin line between personalization and being creepy with data, and Owler seems to know where to draw it. Today, Nathan discusses the fine line of personalization in the privacy age. Show Notes
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Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. Trying to make a great product for everyone is challenging, but something that Owler focuses on nonetheless. While it’s impossible to attend to every individual customer's needs, finding ways to drive the most value for them collectively drives revenue opportunities today and in the future. Today, Nathan discusses using a customer-first mentality to optimize revenue growth. Show Notes
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Jordan Crawford, CEO at Blueprint, discusses account-based orchestration platforms. G2.com listed 6sense, Demandbase, Terminus, and Rollworks as some of the best account-based orchestration platforms. While Demandbase continues to be the crowd favorite of older B2B companies, the data suggests that fast growing startups are almost exclusively using 6sense. Today, Jordan takes a look at 6sense, Demandbase, Terminus, and Rollworks. Show Notes
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Chief Customer Officer at Lean Data, Rachael McBrearty discusses the important role RevOps leaders play in organizations. She also looks at the possibility of having a CROO, or Chief Revenue Ops Officer, to help organizations create strategies that work for the benefit of the customer. Today, Rachael discusses the potential rise of the CROO position. Show Notes
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Chief Customer Officer at Lean Data, Rachael McBrearty takes us through the evolution of revenue operations through the years. While previously different revenue teams were siloed, revenue operations leaders today are seeing more success in strategically streamlining the different teams to come together to form one standalone RevOps team that can work independently. Today, Angelo talks about how successful RevOps leaders are doing this. Show Notes
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CEO of PebblePost, Jacob Ross, explores how brands can improve their interactions with their consumers. From experience, brands that use data to understand their consumers and their consumers’ needs perform extremely well. Today, Jacob talks about how marketers can make every minute of interaction with their consumer count. Show Notes
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CEO of PebblePost, Jacob Ross, highlights how marketers can adapt their marketing strategies to communicate effectively with millennials. While millennials are not a monolith, trends have shown that they desire marketing strategies targeted toward them to be personalized and respectful. Today, Jacob talks about how marketers can do this and what he has learned in his experience marketing to this generation. Show Notes
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CEO of PebblePost, Jacob Ross, highlights how offline digital channels are the best alternatives to digital marketing channels. In an age where consumers have reached digital fatigue, offline digital channels are a great way for brands to reach consumers directly where they’re at and maintain their interest for longer. Today, Jacob talks about these channels and how they are able to generate a high return on ad spend. Show Notes
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VP of Rev Ops at Lean Data, Don Otvos discusses the demand unit waterfall. The demand unit waterfall takes organizations away from focusing on leads and encourages organizations to look for different demand units (or buying groups). Today, Don talks about how the demand unit waterfall can be applied. Show Notes
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VP of Rev Ops at Lean Data, Don Otvos discusses the evolution of the MQL. MQLs are still a valuable piece of the customer lifecycle. However, instead of seeing them as the end all be all of your marketing efforts, they should be seen as a data point in the journey. Today, Don talks about how companies can shift from focusing on the MQL to an account-based motion. Show Notes
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CEO of Blueprint, Jordan Crawford takes us through his take on the conversational intelligence software industry today. Together with the podcast host, Doug Bell, they take a deep dive into the different conversational intelligence tools used by sales reps and what their disadvantages and advantages are for sales reps and their organizations. Today, Jordan and Doug rate their champs, chumps, and challengers out of their top conversational intelligence software. Show Notes
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Matthew Marx, CEO at Evocalize, talks about how corporations can help their local franchises own their marketing and optimize their revenues. Although local marketers might not have the expertise that corporate marketers have, there are tools they can leverage to help them perform core functions easily and quickly. In today’s podcast, Matthew Marx discusses how Evocalize helps franchisees optimize their revenue. Show Notes
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CEO at Evocalize, Matthew Marx discusses how to optimize your budget for marketing spend. Although marketing spend depends on the industry the company is in, all companies need to take a business-first approach to budget allocation. Today, Matthew talks about how to effectively do this and how corporations and their franchises can take a unified approach when creating marketing objectives. Show Notes
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Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a great engagement process across your teams. Engagement is not only important in improving customer experience, but it also helps employees understand how to communicate with customers. Today, Kyle Lacy takes us through why enablement and engagement shouldn’t only be left to the sales teams. Show Notes
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- Kyle Lacy: Website // LinkedIn // Twitter
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Vice President - Marketing at Seismic, Kyle Lacy, discusses the importance of having a unified enablement process across the entire organization. While previously enablement only focused on the sales teams, the advantages of having all teams aligned are tremendous. From increased conversion rates to shorter onboarding times, the right enablement processes play a big role in the company’s overall success. Today, Kyle Lacy takes us through why this is important and how to create good enablement. Show Notes
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- Kyle Lacy: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and Fractional CEO of Sales Schema, Dan Englander discusses his new book ‘Relationship Sales at Scale’. This book incorporates the best old-school selling techniques with the best new-school selling techniques to help readers close more deals. Today, Dan discusses the concepts found in his book and how your sales team can benefit from them. Show Notes
Connect With:
- Dan Englander: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and Fractional CEO of Sales Schema, Dan Englander discusses the relationship between automation and personalization when it comes to prospecting. While automation makes processes quicker and more efficient, teams should aim to create personalized experiences for their prospects to improve outcomes. Today, Dan talks about how teams can effectively do this. Show Notes
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- Dan Englander: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of LQ Digital, Katy Keim, highlights the basic unit economics your digital marketing team should be focusing on. Unit economics play an important role in helping you assess the economic impact of your digital marketing efforts. Understanding them and understanding how to calculate them will help you find tactics that are generating the highest return on investment. Today, Katy explains them and why they are important. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of LQ Digital, Katy Keim, discusses why it’s important to break down the walls between the different digital marketing channels. Teams that work in silos tend to have different goals and different measurements of success. This makes it difficult to align their goals for the overall success of the customer. Today, Katy discusses how to break down these silos and why it’s important. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Impracticality of Data Science -- Katy Keim // LQ Digital
CEO of LQ Digital, Katy Keim discusses the impracticality of data science. In a data-driven world, data is used for better decision-making that results in better outcomes. Fortunately, in today’s society there is no shortage of data. The task for data science teams is to make sure that they are building models that are practical and easy to implement. Today, Katy discusses how your data science team can easily tackle this. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner talks about how telco carriers have been able to create a great end-user experience for their customers. With increased competition and the risk of new and bigger players entering the market, key players have resorted to omnichannel methods of engaging with their customers. Today, Brad talks about why a customer-centric approach is important and how it has benefitted telco carriers. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner discusses telco rev tech stacks. Although there is a lack of standardization when it comes to telco rev tech stacks, the companies that have the best rev tech stacks have one thing in common - they understand who their customer is. Having a unified idea across the entire organization on who you are selling to creates better outcomes. Today, Brad talks about the modernization of telcos’ rev tech stacks and what best-in-class organizations are doing to stay ahead. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner explores the shifts within the telco industry that led to the birth of UCaaS. The rise of the internet and the adoption of mobile technology created an opportunity for carriers to reinvent. With these disruptive changes, industry players also had to create new go-to-market strategies. Today, Brad talks about changes in the telco industry and how they have adapted. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of Room 214, Jason Cormier takes us through the concept of The Coherence Method. This is a customer-centric framework that helps your company scale by identifying areas of impact that have been overlooked. The Coherence Method is unique to Room 214, and today Jason details how it works and how it is able to deliver results. Show Notes
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- Jason Cormier: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of Room 214, Jason Cormier discusses the “Jobs To Be Done” framework. When put into practice, this theory is a great way of generating unique insight into how your customers interact with your product. This information can be used to influence your brand’s messaging, content, and other aspects of your marketing. Today, Jason takes us through how this theory is used and its effectiveness. Show Notes
Connect With:
- Jason Cormier: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Eyeota, Howard Luks discusses how Eyeota has navigated its recent acquisition. Acquisitions are a great way for teams to access a wider market, products, technology, and resources. However, challenges are to be expected in the early days. Howard takes us through the challenges they have experienced and the measures they are taking moving forward. Show Notes
Connect With:
- Howard Luks: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Eyeota, Howard Luks takes us through how to create winning go-to-market strategies. The best strategies are always customer-centric. By understanding who your customers are, and identifying their pain points, you are better able to sell them on your solutions. Today, Howard talks about the benefits of taking a customer-centric approach and how to go about it. Show Notes
Connect With:
- Howard Luks: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, details RollWork’s process when empowering their sales teams. It’s important for sales departments to have the right structures and operations in place so their sales reps can do their best work. Today, Darragh talks about how his company empowers its sales teams and also what their approach is when recruiting great talent. Show Notes
Connect With:
- Darragh Fitzpatrick: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, details the importance of a great customer experience in the B2B buying process. Although the sales process is no longer linear, being able to understand your prospect and deliver what they need is key. A great customer experience results in more wins. Today, Darragh talks about the role that customer experience plays in the success of your sales team. Show Notes
Connect With:
- Darragh Fitzpatrick: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, takes us through the changes in the B2B buying process over the years. While previously buyers didn’t have a lot of options, today they are spoilt for choice. They also have access to much more information than was previously available and this has caused a change in the sales process. Today, Darragh talks about these changes and how sales teams can adapt. Show Notes
Connect With:
- Darragh Fitzpatrick: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of Blueprint, Jordan Crawford takes us through his take on the different chat software in the market today. Together with the podcast host, Doug Bell, they take a deep dive into the different conversational intelligence tools and look at their pros and cons. Today, Jordan and Doug tell you their chumps, champs, and challengers in the chat software space. Show Notes
Connect With:
- Jordan Crawford: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and CEO at AppBind, Sunir Shah, discusses how AppBind makes it easier for agencies to make new offerings to clients. Agencies need to go beyond providing labor to their clients. They need to position themselves as experts in providing full-scale marketing support. Today, Sunir talks to us about how AppBind has been able to monetize SaaS bundles to offer more value while earning more profit. Show Notes
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- Sunir Shah:Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and CEO at AppBind, Sunir Shah, discusses the role of agencies in enabling tech stacks for their clients. While agencies are contracted to offer whole solutions to their clients, they might find themselves bottlenecked along the way due to subscriptions that are controlled by their clients. Today, Sunir talks about how AppBind helps agencies and consultants navigate this situation. Show Notes
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- Sunir Shah:Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses lead and lagging revenue indicators. We dive deep into key performance indicators and what they signal for your business. We also look at how different organizations track key metrics depending on their specific business goals. Show Notes
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- Ray Rike: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses how to measure revenue operations. We take a look at the different metrics and key performance indicators you need to monitor, and the frequency at which you need to monitor them to achieve revenue operations success. Show Notes
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- Ray Rike: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Nium, Frederick Crosby explores the financial laws and regulations faced by fintech companies that are growing beyond their home country. Different countries have different rules, and that can be a big obstacle to companies looking to grow globally. Frederick Crosby highlights how Nium can help ease this burden and make the process as seamless as possible. Show Notes
Connect With:
- Frederick Crosby: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Nium, Frederick Crosby explores the growing embedded finance industry. Seamless integration of financial services to your platform can have significant benefits to your users and for your business. Frederick Crosby takes us through some of these advantages and why more businesses need to adopt embedded finance. Show Notes
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- Frederick Crosby: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of RevOps Automated, Natalie Furness discusses her company’s approach to agile implementation of RevOps. RevOps Automated has identified a service they call RevOps as a service. Using this service they can help organizations implement their RevOps strategies even faster. Today, Natalie takes us through this process. Show Notes
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- Natalie Furness: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of RevOps Automated, Natalie Furness walks us through her approach when getting companies started with revenue operations. A good RevOps strategy identifies gaps in processes across your organization and implements ways to close those gaps with the least effort while making the largest impact. Today, Natalie discusses how RevOps automated implements a great revenue operations strategy. Show Notes
Connect With:
- Natalie Furness: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of RevOps Automated, Natalie Furness talks about RevOps and the critical role it plays in strategy building. Companies that are looking to increase their profit margin and longevity within their industry need to have some form of revenue operations. Today, Natalie talks about the role RevOps plays in a company and also gives us an overview of the study she undertook on the topic. Show Notes
Connect With:
- Natalie Furness: Website // LinkedIn // Twitter
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and President of Heinz Marketing, Matt Heinz, takes us through the key change management steps companies should implement if they are looking to become revenue-centric. Culture plays an integral role in how sales and marketing teams operate daily. Leaders within these organizations are better placed to shift the culture within their companies. This ultimately makes teams more open to change and gives them the opportunity to learn what works and what doesn’t work. Today, Matt Heinz talks about these change management steps and how they play a part in creating a revenue-centric organization. Show Notes
Connect With:
- Matt Heinz: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and President of Heinz Marketing, Matt Heinz, highlights the steps organizations can take to align their sales and marketing teams. By having sales and marketing teams aligned, sales productivity increases, and ultimately revenue is increased. Today, Matt talks about why you need to align both teams and what changes you can implement to realize more harmony between both departments. Show Notes
Connect With:
- Matt Heinz: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Account Based Practice Lead, Shari Johnston talks about the underrepresentation of women within the revenue operations field. She also discusses the changes that could be made to make teams more diverse and how her organization, Women In Revenue is helping champion equality. At the end of the day, diverse teams simply perform better. Show Notes
Connect With:
- Shari Johnston: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Account Based Practice Lead, Shari Johnston gives a breakdown of how to identify your ideal customer profile. By identifying your ICP and segmenting them accordingly, your organization can tailor your marketing efforts to target your most valuable customers. In turn, your organization is able to generate high-quality leads and better profit margins. Show Notes
Connect With:
- Shari Johnston: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Account Based Practice Lead, Shari Johnston, discusses account-based strategies and account-based marketing. When is your organization ready for an account-based strategy, and how do you prepare your organization for that shift? We also look at the different motions within ABS and how to identify the most suitable for your organization. Show Notes
Connect With:
- Shari Johnston: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of Blueprint, Jordan Crawford explains the importance of researching your customers’ pain to determine your Total Addressable Market. Simply relying on tools like ZoomInfo to find potential customers may not be enough. Companies need to look deeper into how their solutions and services can meet the specific needs of their potential customers. Today, Jordan takes us through how Blueprint uses this approach to help their clients and to also identify the right customers for their own business. Show Notes
Connect With:
- Jordan Crawford: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of Blueprint, Jordan Crawford takes us through his company’s method of helping its clients get more leads while targeting fewer accounts. Once you understand who your customer is and you are able to identify their pain points, you’re better able to craft messaging that compels them to purchase your service/product. Today, Jordan talks about how sales teams can identify customers’ pain points using the resources they already have. Show Notes
Connect With:
- Jordan Crawford: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner talks about how telco carriers have been able to create a great end-user experience for their customers. With increased competition and the risk of new and bigger players entering the market, key players have resorted to omnichannel methods of engaging with their customers. Today, Brad talks about why a customer-centric approach is important and how it has benefitted telco carriers. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner discusses telco rev tech stacks. Although there is a lack of standardization when it comes to telco rev tech stacks, the companies that have the best rev tech stacks have one thing in common - they understand who their customer is. Having a unified idea across the entire organization on who you are selling to creates better outcomes. Today, Brad talks about the modernization of telcos’ rev tech stacks and what best-in-class organizations are doing to stay ahead. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director - Product Strategy for Salesforce Industries, Brad Pruner explores the shifts within the telco industry that led to the birth of UCaaS. The rise of the internet and the adoption of mobile technology created an opportunity for carriers to reinvent. With these disruptive changes, industry players also had to create new go-to-market strategies. Today, Brad talks about changes in the telco industry and how they have adapted. Show Notes
Connect With:
- Brad Pruner: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director of Revenue Marketing at Alyce, Nina Butler, talks about how gifting is a great strategy to incentivize action from existing and potential customers. Much like many other marketing strategies, creating a successful gifting strategy requires an understanding of who your customer is. In this case, marketers need to look beyond their buyer persona - they need to find out what excites them outside of their 9 - 5. Nina Butler discusses this and more in today’s podcast. Show Notes
Connect With:
- Nina Butler: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Senior Director of Revenue Marketing at Alyce, Nina Butler, discusses how important events are for B2B and service-oriented businesses. In the past two years, how we organize events has changed and it’s important now more than ever for companies to understand how to use both in-person and virtual events to generate revenue. Today, Nina Butler takes us through the playbook Alyce uses to create successful events. Show Notes
Connect With:
- Nina Butler: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of LQ Digital, Katy Keim, highlights the basic unit economics your digital marketing team should be focusing on. Unit economics play an important role in helping you assess the economic impact of your digital marketing efforts. Understanding them and understanding how to calculate them will help you find tactics that are generating the highest return on investment. Today, Katy explains them and why they are important. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of LQ Digital, Katy Keim, discusses why it’s important to break down the walls between the different digital marketing channels. Teams that work in silos tend to have different goals and different measurements of success. This makes it difficult to align their goals for the overall success of the customer. Today, Katy discusses how to break down these silos and why it’s important. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CEO of LQ Digital, Katy Keim discusses the impracticality of data science. In a data-driven world, data is used for better decision-making that results in better outcomes. Fortunately, in today’s society there is no shortage of data. The task for data science teams is to make sure that they are building models that are practical and easy to implement. Today, Katy discusses how your data science team can easily tackle this. Show Notes
Connect With:
- Katy Keim: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Eyeota, Howard Luks discusses how Eyeota has navigated its recent acquisition. Acquisitions are a great way for teams to access a wider market, products, technology, and resources. However, challenges are to be expected in the early days. Howard takes us through the challenges they have experienced and the measures they are taking moving forward. Show Notes
Connect With:
- Howard Luks: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Revenue Officer at Eyeota, Howard Luks takes us through how to create winning go-to-market strategies. The best strategies are always customer-centric. By understanding who your customers are, and identifying their pain points, you are better able to sell them on your solutions. Today, Howard talks about the benefits of taking a customer-centric approach and how to go about it. Show Notes
Connect With:
- Howard Luks: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and CEO of I Hear Everything, Ben Shapiro, discusses key MarTech trends that are currently shaping marketing, sales, and revenue operations. Industry players need to keep up-to-date with the ever-changing landscape. Monitoring and adopting these trends when needed could put your organization ahead of its competitors. Today, Ben Shapiro talks about these trends and how they could affect your strategies going forward. Show Notes
Connect With:
- Benjamin Shapiro: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and President of Heinz Marketing, Matt Heinz, takes us through the key change management steps companies should implement if they are looking to become revenue-centric. Culture plays an integral role in how sales and marketing teams operate daily. Leaders within these organizations are better placed to shift the culture within their companies. This ultimately makes teams more open to change and gives them the opportunity to learn what works and what doesn’t work. Today, Matt Heinz talks about these change management steps and how they play a part in creating a revenue-centric organization. Show Notes
Connect With:
- Matt Heinz: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Founder and President of Heinz Marketing, Matt Heinz, highlights the steps organizations can take to align their sales and marketing teams. By having sales and marketing teams aligned, sales productivity increases, and ultimately revenue is increased. Today, Matt talks about why you need to align both teams and what changes you can implement to realize more harmony between both departments. Show Notes
Connect With:
- Matt Heinz: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses marketing attribution. In recent years, marketers have been using MTA to monitor the effectiveness of their marketing campaigns. With tougher laws on data sharing, many companies will have to take an MMM approach. In our podcast, Brian Ko discusses the effectiveness of an MMM approach over an MTA approach. Show Notes
Connect With:
- Brian Ko: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Commercial Officer at AUDIENCEX, Brian Ko discusses what Apple’s new data-restrictive policies mean for the future of marketing and advertising. Both Apple and Android are taking measures to protect consumer privacy by leaving more control in the consumers’ hands. In today’s conversation, Brian Ko discusses how marketers can create a positive spin on this loss of key data. Show Notes
Connect With:
- Brian Ko: Website // LinkedIn
- The Rev Gen Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chief Commercial Officer at AUDIENCEX, Brian Ko takes us through what a cookie-less future would look like for marketers and advertisers. Marketing strategies today rely heavily on third-party data. Fortunately or unfortunately, that is soon to end and we will need to adapt and restrategize. In this podcast, Brian Ko talks about what new strategies we can start using today. Show Notes
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CEO of Room 214, Jason Cormier takes us through the concept of The Coherence Method. This is a customer-centric framework that helps your company scale by identifying areas of impact that have been overlooked. The Coherence Method is unique to Room 214, and today Jason details how it works and how it is able to deliver results. Show Notes
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CEO of Room 214, Jason Cormier discusses the “Jobs To Be Done” framework. When put into practice, this theory is a great way of generating unique insight into how your customers interact with your product. This information can be used to influence your brand’s messaging, content, and other aspects of your marketing. Today, Jason takes us through how this theory is used and its effectiveness. Show Notes
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VP of Rev Ops at LeanData, Don Otvos highlights some of the most important tech stacks that inbound marketing teams need to consider investing in. Contextually relevant messaging is an important part of creating a great lead experience, and for pushing potential customers further down the funnel. In today’s podcast, Don Otvos details examples of inbound marketing tech stacks that have worked for LeanData and how they could be useful to your team. Show Notes
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
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VP of Rev Ops at LeanData, Don Otvos talks us through the best-in-class ABM tech stacks that have worked for Lean Data. He also discusses how teams can identify the right tools for their business needs to avoid making bad financial decisions. In today’s podcast, Don Otvos takes us through some of these tools and why they could work for your team. Show Notes
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
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VP of Rev Ops at LeanData, Don Otvos talks us through how using Martech software has improved both sales and marketing conversions at Lean Data. Current marketing and sales software technologies are helping professionals find better prospects. They also help B2B marketers understand what their potential customers' pain points are and how to address them effectively. Don Otvos discusses this and more in today’s podcast. Show Notes
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
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VP of Rev Ops at LeanData, Don Otvos explores the importance of monitoring sales engagement. It not only increases transparency within the sales organization but also helps sales teams make more informed decisions. Today’s podcast dives into the need for sales engagement and some of the best software tools that can help companies do this. Show Notes
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VP of Rev Ops at LeanData, Don Otvos discusses the growth and bloom of sales tech companies. Several sales tech organizations are quickly rising to unicorn status. With the advancement in technology within the sales industry, better decisions are being made and more productivity is being realized. In today’s podcast, Don Otvos discusses sales tech, and how sales teams can tap into them. Show Notes
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Senior Director of Revenue Marketing at Alyce, Nina Butler, talks about how gifting is a great strategy to incentivize action from existing and potential customers. Much like many other marketing strategies, creating a successful gifting strategy requires an understanding of who your customer is. In this case, marketers need to look beyond their buyer persona - they need to find out what excites them outside of their 9 - 5. Nina Butler discusses this and more in today’s podcast. Show Notes
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Senior Director of Revenue Marketing at Alyce, Nina Butler, discusses how important events are for B2B and service-oriented businesses. In the past two years, how we organize events has changed and it’s important now more than ever for companies to understand how to use both in-person and virtual events to generate revenue. Today, Nina Butler takes us through the playbook Alyce uses to create successful events. Show Notes
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Director of Sales Development at Snowflake, Quinn Fulk talks about the importance of fostering a strong culture of excellence within your sales development team. While meeting and surpassing their quotas is important, it’s also important that your sales development representatives are able to work cohesively in a team. In today’s episode, we discuss how Snowflake has created and nurtured a culture of excellence. Show Notes
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Director of Sales Development at Snowflake, Quinn Fulk discusses whether sales development report teams should report your marketing or sales org? The answer to this question is nuanced and largely depends on each organization and its priorities. However, there are marked advantages to having your SD team report to marketing. In today’s podcast, we look at the pros and cons of both strategies. Show Notes
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- Quinn Fulk: Website // LinkedIn
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Director of Sales Development at Snowflake, Quinn Fulk dives deep into the best practices for hiring and retaining great Sales Development Representatives. In the age of The Great Resignation, recruiting and retention have become even more difficult. Despite that, there are a few key factors that managers and recruiters need to consider when deciding who should join their SDR team. Today, Quinn Fulk talks about these factors and how they play a role in building a high-performance team. Show Notes
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Chief Revenue Officer at Nium, Frederick Crosby explores the financial laws and regulations faced by fintech companies that are growing beyond their home country. Different countries have different rules, and that can be a big obstacle to companies looking to grow globally. Frederick Crosby highlights how Nium can help ease this burden and make the process as seamless as possible. Show Notes
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Chief Revenue Officer at Nium, Frederick Crosby explores the growing embedded finance industry. Seamless integration of financial services to your platform can have significant benefits to your users and for your business. Frederick Crosby takes us through some of these advantages and why more businesses need to adopt embedded finance. Show Notes
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Managing Director at Foresight Digital, Rahul Chauhan, dive into scaleup marketing strategies for startups. Whether you are at the seed stage, or you have already scaled, your customer should be the biggest driver of all your marketing decisions. Rahul Chauhan, Managing Director at Foresight Digital explores the two major scaleup marketing strategies and how your customer can influence both. Show Notes
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Managing Director at Foresight Digital, Rahul Chauhan, discusses how to assess a startup’s customer lifetime value. By identifying who your valuable customers are, you are better able to position your product in a way that builds trust with your potential customers. In our podcast today, we dive into customer lifetime value and how you can leverage this metric for success. Show Notes
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Managing Director at Foresight Digital, Rahul Chauhan, discusses how your startup can progress to a scaleup. Apart from having the right product-market fit, factors like planning, hiring, management, and organization cannot be overlooked. In this episode, we look at how these factors play into your overall growth strategy. Show Notes
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Account Based Practice Lead, Shari Johnston talks about the underrepresentation of women within the revenue operations field. She also discusses the changes that could be made to make teams more diverse and how her organization, Women In Revenue is helping champion equality. At the end of the day, diverse teams simply perform better. Show Notes
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- I Hear Everything: IHearEverything.com // LinkedIn // Twitter
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Account Based Practice Lead, Shari Johnston gives a breakdown of how to identify your ideal customer profile. By identifying your ICP and segmenting them accordingly, your organization can tailor your marketing efforts to target your most valuable customers. In turn, your organization is able to generate high-quality leads and better profit margins. Show Notes
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- Shari Johnston: Website // LinkedIn
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Account Based Practice Lead, Shari Johnston, discusses account-based strategies and account-based marketing. When is your organization ready for an account-based strategy, and how do you prepare your organization for that shift? We also look at the different motions within ABS and how to identify the most suitable for your organization. Show Notes
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Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses lead and lagging revenue indicators. We dive deep into key performance indicators and what they signal for your business. We also look at how different organizations track key metrics depending on their specific business goals. Show Notes
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Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses how to measure revenue operations. We take a look at the different metrics and key performance indicators you need to monitor, and the frequency at which you need to monitor them to achieve revenue operations success. Show Notes
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Doug Bell, CMO at Lean Data, and Benjamin Shapiro, Founder of I Hear Everything talk about the newly launched Revenue Generator Podcast. New podcasts are launching every day, and there is a need now more than ever for quality content. The two podcast hosts talk about: why there was a need for this podcast, what listeners can expect from upcoming shows, and who their future guests are going to be. Show Notes
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- Benjamin Shapiro: Website // LinkedIn // Twitter
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