Mama Made CEO Podcast

Mama, how would it feel to know that every piece of content you created was helping you sign more clients?

AND that there are specific (and easy!) things you can do to make your content more likely to convert followers into clients.

Get ready to tune in because I’m sharing my best tips + tricks for creating powerful content that will continuously bring new DMs to your inbox!

In this episode, Courtney talks about:

How to position your content to do the heavy lifting of creating new clients
The biggest mistake you may be making when creating content
How to infuse sales skills into your content

Mama Made CEO Academy

Connect with Courtney on Instagram

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Mama, if you want to sign more clients with ease…

You have to claim and walk in the brilliance of your authority as the expert!

Whether you are new to your business or you have been at it for years, knowing how to clearly communicate the expertise you bring to the table will always result in peaking the interest of those you serve.

In today’s hot seat coaching episode, I am walking Andria through the steps she needs to take to claim her authority as the go-to podcast manager for mom entrepreneurs.

In this episode, Courtney + Andria talk about:

The subtlety between convincing and claiming your authority
Creating content to make yourself stand out as the expert
Creating evidence for yourself to claim your authority

Mama Made CEO Academy

Connect with Courtney on Instagram

Connect with Andria on Instagram

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Emotions.

Feelings.

Feels.

Mama, we’re going there today!

I believe your business should hold space for YOU to be the messy, beautiful, emotion-feeling human you are. But too often, entrepreneurs are swinging from avoiding all the feels or allowing their emotions to lead their business…

Leaving them stuck, paralyzed, or simply not getting where they actually want to go.

There’s a better way!!

A way that helps you process and move through your emotions to unlock the success, security, and freedom you want to create in your business.

And that is exactly what I am sharing with you today!

In this episode, Courtney talks about:

The problem with avoiding your emotions or letting your emotions lead your business
How to use your emotions as indicators
Three steps to doing the inner emotional work to further your business

Mama Made CEO Academy

Connect with Courtney on Instagram

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The FIRST step to signing more clients is to get more visible!!

But HOW?! And where?! And can’t I just pos on Instagram and wait for the clients to find me?

Mama, increasing your visibility doesn’t have to be as hard as you’re probably making it. After answering just a few questions, I guarantee you will have a lightbulb moment that will make that missing piece of getting more visible finally click into place!

In today’s hot seat coaching episode, I am walking Sabrina through those very questions so you can hear the process for yourself AND use this coaching as a tool to enhance your own visibility strategy.

In this episode, Courtney + Sabrina talk about:

The questions you need to answer to know where to get more visible
Creating content that is going to convert more clients
Owning your expertise + authority as the perfect fit for your ideal client

Mama Made CEO Academy

Connect with Courtney on Instagram

Connect with Sabrina on Instagram

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Mama, if you’ve been trying and trying to sign more clients and you’re feeling so frustrated that it’s just not happening… today’s episode is for you!

Because the truth is, signing more clients gets to be SIMPLE and easy when you know how to speak directly to your ideal client and the core problem he or she is experiencing.

In today’s episode of hot seat coaching, I’m giving you the exact process I walk clients through to deepen their ideal client knowledge and start signing more clients with ease!

In this episode, Courtney + Tiffany talk about:

How to identify + communicate the problem you solve for your client
What is holding you back from getting in front of your ideal client
How to deepen your ideal client knowledge to sign more clients

Mama Made CEO Academy

Connect with Courtney on Instagram

Connect with Tiffany on Instagram

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Mama, if you are not currently SOLD OUT or fully booked with your offer, chances are you may not have fully sold YOURSELF first.

Maybe you’re wrestling with some doubt, insecurity, or mind drama around your offer… and it’s coming through in the way you’re selling.

Or maybe you’ve just lost that spark you had in the beginning and you’re wondering when it’ll come back so you can feel more excited about your offer again.

Regardless, THIS episode is for YOU!! Tune in to get fired up and become OBSESSED with your offer so that you can sell it with excitement and ease.

In this episode, Courtney talks about:

Why enthusiasm sells
The impact of doubt around your offer
How to deepen your offer alignment to sell out your offer

Mama Made CEO Academy

Connect with Courtney on Instagram

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In a world where doing motherhood and business so easily becomes overwhelming… bursting at the seams… overflowing with the good, the messy, and the hard… how do we truly cultivate a practice of simplicity?

A way of doing motherhood and business that brings peace, freedom, and flow to all areas of your life.

It’s possible mama and today, I have a special guest joining me.

Rachel Olstad is a life coach + simplicity expert and in this episode we break down exactly how we keep things simple in our own lives… from the home to motherhood to business.

Episode Mentions:

Mama Made CEO Academy

Connect with Courtney on Instagram

Connect with Rachel on Instagram

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Have you ever learned a strategy, tried it for a few days, then started to question whether or not it was truly the best strategy for you?

Maybe you feel scattered… never really knowing where your next client will come from.

Maybe you’re tired of throwing the strategy spaghetti at the wall and you want a tried + true way to know which strategies will work best for you.

Mama, if this is you… LISTEN UP!

In today’s episode of hot seat coaching, I’m giving you the exact process I walk clients through to create alignment in their client attraction strategy! So that you can sign more clients with ease and have more fun along the way.

In this episode, Courtney + Criston talk about:

Courtney’s process for creating strategy alignment
Knowing where your ideal client needs to be in her journey to work with you
Having a core problem you’re solving for your ideal client

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Did you know that 57% of working moms reported feeling guilty EVERY SINGLE DAY?

By simply being a mom who also works, so many of us struggle with thoughts and feelings of doing something “wrong.” We feel stretched too thin, overwhelmed with all our responsibilities, and even wondering if we should just give up our businesses to be a better mom.

BUT… what if there was a way to release the mom guilt and step into a true flow that breathed life into both your motherhood and your business?

Mama, THERE IS.

Today, I’m teaching you exactly how you can start tossing out the mom guilt to become BOTH the present mom AND the powerful CEO you were born to be.

In this episode, Courtney talks about:

Why you shouldn’t settle for mom guilt being the norm
The effects of mom guilt
Four steps to overcome the mom guilt

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It’s pretty common that as an entrepreneur, there comes a time when want to increase your pricing…

But maybe you’re immediately hit with the doubts and feeling a little scared wondering if people will keep buying from you.

Mama, THIS episode is for you!

There is a way to make shifting to a higher paying client feel expansive + exciting and I’m going to teach you just that.

In this episode, Courtney + Brandy talk about:

Identifying mind drama around pricing your offer
Shifting your content to speak to a new type of ideal client
Determining what is going to make you stand out as the GO-TO in your industry

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How often have you thought “NOTHING is working”...

Even though you're getting good engagement or signing new clients or feeling more clarity in your business?

But because there’s still a place of stickiness and resistance, your brain has decided that EVERYTHING isn’t working.

Mama, THIS is exactly why creating evidence support the decisions you make + the success you desire is crucial for your business.

Tune into today’s episode to learn how!

In this episode, Courtney talks about:

Why your brain needs evidence anytime you make a change or do something new
Three steps for creating evidence around the decisions you make
Four prompts for evidence that may support your business

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Mama, entrepreneurship can often feel like you’re riding a rollercoaster of emotions day in and day out. So what do you do when it feels like the coaster has stalled at the bottom the hill?

When you’re struggling with feeling like your failing?

When you’re always on the brink of burnout?

When you find yourself at odds, trying to convince others of your worth?

We’re going to unpack it allllll, in today’s episode and break it down so that you know exactly what will reignite your own motivation and keep that spicy spark alive between you and your biz ;)

In this episode, Courtney + Domitille talk about:

Identifying the root of your feelings of failure
Taking ownership over your results
Helping your ideal client to buy in to what you know they need by claiming your authority

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Did you know you make roughly 35,000 decisions every single day?

And every single day, you make many big + little decisions that both impact your business.

So how do you ensure that each decision is pushing you towards the direction you want to go?

Tune into today’s episode for a simple 3-step process for making powerful decisions to propel your momentum.

In this episode, Courtney talks about:

Why making powerful decisions matters
Identifying as a powerful decision maker
The process of making powerful macro + micro decisions
Taking action + overcoming resistance

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As an online business entrepreneur, you are well versed in how quickly trends can come and go.

Content that brought in hundreds a month ago is now sitting with only a handful of likes.

Sales are beginning to slow.

And the growth you’re desiring seems to be further off than ever.

So how exactly do you re-invent the wheel to stay relevant?

Mama, a better question may be do I need to re-invent the wheel at all?

Tune into today’s hot seat coaching episode with guest Jenny Friedman to hear Courtney coach Jenny through what to do when you feel like what you're doing is no longer working.

In this episode, Courtney and Jenny talk about:

How the market is changing + what that means for you and your business
Do you need to constantly re-invent the wheel
How to expand efforts to increase your reach
Evaluating your sales communication
Capturing attention to grow your audience

Mama Made CEO Academy

Connect with Courtney on Instagram

Connect with Jenny

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Mama, I know you started your business because you simply want to HELP people. And it can be really frustrating when the pieces just don't seem to click and you cannot figure out why it feels so hard to sign more clients.

But what if there was a way to know exactly what a potential client needs to know to be able to make the decision to work with you?

And not just a yes... but a HECK YES, take my money type pf decision.

THERE IS A WAY!! Tune in to learn the three things your potential clients need to know to buy from you!

In this episode, Courtney talks about:

1. The pendulum of selling entrepreneurs swings from: overcomplicating the conversation to not giving enough information
2. The three questions your potential client need to answer to buy from you
  1. Can you/your offer help?
  2. How can you/your offer help me?
  3. What can I expect after completing your offer?
3. The three things potential clients need trust in to buy from you

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We've all heard the saying, "slow and steady wins the race"... but when you're in the slow and steady of growing a business it can start to feel pretty defeating.

You start thinking..

"Nothing is working"

"I just need more followers"

"I'm talking to the same people over + over"

You keep spinning your wheels, throwing new strategies at the wall, and you've even considered pivoting your entire business as a whole.

But what if there was a better way to create growth in your business? Because mama, there is ;)

Tune in to today's hot seat coaching episode with guest Beth August to hear Courtney coach Beth through creating more growth in her business.

In this episode, Courtney and Beth talk about:

How to take an audit to determine what IS working for growth
How to decide where to put your growth efforts
Creating clarity around your ideal client's core problem
What thoughts do you need to hold to stay consistent in growth efforts
When to evaluate + change your growth strategy

Episode Mentions

Mama Made CEO Coaching

Connect with Courtney on Instagram

Connect with Beth

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You've heard it before... information does not equal transformation.

It's the integration or application of information that creates transformation!

But what does that mean for your business and your clients?

How do you actually create more transformation? Tune in to find out!

In today's episode, Courtney talks about:

Why more information doesn't create more transformation and how it actually keeps us stuck
3 ways to create more transformation in your business
- Limit information
- Get support
- Take messy action with a clean mind
3 ways to aid transformation for your clients
- Present information so they can retain it
- Practice integration
- Reflection

Episode Mentions:

Mama Made CEO Coaching
Connect with Courtney on Instagram

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You have an amazing offer, you know know the transformation you're able to provide, but you just can't figure out how to communicate the value of your offer + transformation in a compelling way that draws in dream clients on the regular...

Today's hot seat coaching guest, Emily Hardy, is a mindset coach for millennial moms who helps moms overcome mom guilt and feel like themselves again so they can live more fulfilled within and beyond motherhood.

So exactly how do you attract DREAMYYY clients with ease? Tune in to find out!

In today's episode, Courtney + Emily talk about:

Identifying the exact ideal client that is ready, willing, and able to invest in your offer
Creating counter-cultural messaging to stand out online
Leveraging the impact of community/joining a movement as a benefit to investing in your program
Living the transformation you create for yourself and showing it along the way

Episode Mentions:

Mama Made CEO Coaching
Connect with Courtney on Instagram
Connect with Emily on Instagram

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CLARITY. CONFIDENCE. CONSISTENCY.

The three most crucial characteristics for a successful business.

Mama, how would it feel to embody these characteristics on the daily so that you can create predictable success in your business?

Contrary to how it may currently feel, it is possible!!!

The first step to creating the results you want to see in your business is to deepen your clarity.

In today's episode, Courtney talks about:

What is clarity and why is it crucial to your business
How to know if you are lacking clarity
3 ways to deepen your clarity
- Narrow your vision
- Identify the stickiness
- Excel at the who, what, why, and how

Episode Mentions:

Mama Made CEO Coaching
Connect with Courtney on Instagram

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We hear it all the time... in order to grow your business further, faster, you have to trust yourself.

But what happens when trusting your intuition or even knowing if it is your intuition doesn't come so naturally?

Don't worry! I believe that trusting your intuition is a skill you can sharpen to allow you to make strong decisions + be the powerful CEO your business needs.

In today's episode, Courtney talks about:

Is your intuition innate instincts or a skill you can grow in?
How becoming a mom grew her intuition skill
A new opportunity she was presented with and how she practiced trusting her intuition to make a powerful, aligned decision about the opportunity
Four steps sharpening your skill of trusting your intuition
- Getting clarity
- Removing fearful thoughts
- Tapping into your body
- Learning from past experiences

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

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Juggling building your dream business while still working your day job AND being an amazing mom can sometimes feel like an impossible feat... but it doesn't have to!

Today's hot seat coaching guest, Alyssa Morgan, is a fellow twin mom who is passionate about having multiple income streams but wants to have the best of both worlds without experiencing burnout.

So exactly how do you grow your dream business while working a 9-5 and still being an incredible, present mom? Tune in to find out!

In today's episode, you'll hear:

Courtney's best advice for juggling #allthethings AND growing a successful business
The pieces you need in place to grow your business quickly + efficiently
How to ensure you're standing out as the premium option for your ideal clients

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram
Connect with Alyssa on Instagram

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When you became an entrepreneur, you may not have thought that you were also becoming a CEO.

Or maybe you have thought that since you don't have a team, there's no need to be the CEO.

But the truth is, mama, your dream business NEEDS you to be the Mama Made CEO you were born to be.

In this episode, Courtney talks about:

What is CEO energy?
Why do you need to step into your CEO energy?
Four ways to unleash your inner Mama Made CEO
- Anchor in
- Take radical responsibility
- Channel in on mom's the boss
- Know when to press or pause

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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You have an amazing brand + an incredible offer... now what?

You start showing up and waiting for the clients to come running...

But after a while, you start realizing maybe that's not exactly how it works. Mama, what you're missing is a client attraction strategy! AKA the KEY to making consistent sales for your business month after month.

In this episode, Courtney talks about:

What is a client attraction strategy + why you need one
The biggest mistake entrepreneurs make when it comes to attracting clients
The three key components of a client attraction strategy
- getting visible
- capturing attention
- converting to clients

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Group Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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The best way to stand out in the sea of online options is to NAIL your messaging + positioning.

But HOW? How do you know exactly how to position your offer to stand out? How do you create a message that will magnetize new ideal clients straight to you?

In this episode, Courtney talks about:

What is your messaging + positioning and why they matter
How to create your magnetic messaging + positioning
Common mistakes entrepreneurs make when creating their messaging + positioning

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Group Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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ENROLLMENT IS OPEN!!!

Mama Made CEO is 8 weeks of group coaching for the entrepreneurial mom who desires a clear plan for laying a strong business foundation, creating an irresistible offer, and knowing exactly how to make more sales without the overwhelm + more wasted hours knee-deep in researching.

Inside this BONUS episode, Courtney talks about:

Mama Made CEO Group Details
What we'll achieve inside the program
Who this program is for
My message to the mom who is on the fence
The deadline to receive the juicyyyy group bonuses

Episode Mentions:

Connect with me on Instagram @courtneywolfcoaching

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Creating a transformational offer is the BEST way to serve your ideal client. But how do you know what type of offer to create? Do you create a course, group program, PDF guide, 1:1 coaching?

The options are endless but rest assured, with the right insight, you can create an offer that is aligned with the dreams and goals you have for your business.

In this episode, Courtney talks about:

Why you need a transformational offer
The breakdown of a signature program and a service suite
Common mistakes entrepreneurs make when creating an offer
Four questions to think of when creating your offer

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Group Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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Every entrepreneur knows they need an ideal client. Why? Because knowing your ideal client can make or break your business...That is also why it is such a crucial pillar in your business foundation.

In this episode, Courtney talks about:

What is an ideal client
Why you need to identify your ideal client
Common mistakes when creating an Ideal Client Avatar
The biggest fear around identifying your ideal client
Four questions to answer to know your ideal client deeper

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

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Too often, entrepreneurs believe that a brand identity is only about the visible elements. And while those are important, there's much more to consider when creating a brand identity to build your business on that goes beyond what meets the eye.

In this episode, Courtney talks about:

What is a brand identity
Why is brand identity important
Examples of strong brand identities
4 questions to begin creating your own brand identity

Episode Mentions:

Join the BRAND NEW Mama Made CEO Facebook Group!!
Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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Starting a business AND trying to figure out how to grow your business can be messy. It can feel overwhelming, complicated, and confusing.

And unfortunately, those feelings tend to lead to inconsistency and not seeing the results you're working so hard for.

BUT, there's a BETTER and EASIER way, mama!

In this episode, Courtney talks about:

The six pieces of your business foundations
- Brand Identity
- Ideal Client
- Transformational Offer
- Messaging + Positioning
- Client Attraction Strategy
- {BONUS FOUNDATION} your mindset
WHY your business NEEDS a strong foundation
How to determine where you have cracks in your foundation

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe, leave a review, and share with all your fellow business-building mamas!

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WELCOME to the very first Mama Made CEO Podcast episode!!

In this episode, Courtney talks about:

who she is + how she got where she is today
what she does + why
what to expect from the podcast

Episode Mentions:

Solid Business Foundations Checklist
Mama Made CEO Coaching
Connect with Courtney on Instagram

If you loved today's episode, don't forget to subscribe and leave a review!

Mama Made CEO Podcast: Recent Episodes

Courtney Elizabeth Armstrong