The Joys of Marketing by Coaching by Zebra: Recent Episodes
Coaching by Zebra
Hey there, superstars!
We're Becky & Lindsey and we started Coaching by Zebra to empower you to make your ambitions a reality.
We take a black and white approach, meaning you get simple, intentional actions with a clear strategy to achieve the results you deserve.
The Joys Of Marketing podcast will bring you a powerful mix of mindset mastery and marketing strategy so that your biz can accelerate and level UP!
Are you ready to have fun, build a business that thrives and step into the role of CEO? We’re here to help you get there.
Say hi to us on Instagram - @coachingbyzebra
Building a community is key. We’ve been told this for a long time in
marketing and it’s true. Creating a buzz around your products and
services, empowering your customers to feel truly valued and facilitating ways that they can feel closer to you and each other is something worth prioritising.
As humans we like to feel a part of something. We like to feel like we’ve found ‘our people’ or ‘our go to’ products. We like to feel like they understand and ‘get’ us. This is where satisfaction, loyalty and a thriving atmosphere around your brand comes from.
@marketingbyzebra
www.zebrapr.co.uk
Becky, Lindsey and Kate dive into the world of reels on social media in this episode, and why they’re totally taking over. We know we talk about them a fair bit across here and on our socials – but there’s a reason for that – they’re important and you guys always seem to find it super helpful. In this episode you'll find lots of tips and tricks to feel more confident with them for your profiles.
@marketingbyzebra
www.zebrapr.co.uk
100 reel ideas freebie - https://mailchi.mp/zebrapr.co.uk/freereelideas
In this episode we unpick a few 2024 predicted marketing trends, with a focus on social media marketing as this remains a topic we get asked about a lot. And hey, we know that with how quickly social media evolves, there will be things come up throughout the year that don’t even exist right now! But this episode should set you in good stead to have an idea of what to bear in mind for your social channels over the coming months.
@marketingbyzebra
www.zebrapr.co.uk
Our in person event on Wednesday 28th February 2024 - https://buy.stripe.com/00g4j04rc7XbbaU5kk
We do not claim to be experts on AI – but we want to open up the conversation and be super transparent on this topic. You know we are all about collaboration and this is something most of us are continually navigating and exploring as it evolves at a rapid pace.
This episode discusses what we've discovered so far, how it can be helpful and also things to be cautious about with it.
@marketingbyzebra
www.zebrapr.co.uk
FB Group - https://www.facebook.com/groups/180099974163246/
Rach is an equine chiropractor. This means she works with horses and ponies with back pain, performance problems and needing
rehab after an injury. We have had the pleasure of working with Rach for around 2 years now.
We chat with Rach about the impact social media has had on her business, and how it's not uncommon for business owners to feel overwhelmed, uninspired, or stuck when it comes to sharing their story online and creating content.
We share our own experiences of perfectionism and how we work on it regularly. Plus we discuss the pros and cons of it and how to have a healthy relationship with perfectionism.
@marketingbyzebra
www.zebrapr.co.uk
Today, we're talking about a crucial concept for every business: making your client the main character. Your customer isn't just buying a product or service; they're looking at your business as something that propels their story forward. They are the hero in this story.
www.zebrapr.co.uk
@marketingbyzebra
We know this won’t be new to you to hear, but video has been evolving steadily over the past few years and has gained even more momentum in the past 6-12 months with so many businesses, big and small, really upping their game with it.
Here's how you can use it to improve your marketing, no matter what your business.
@marketingbyzebra
www.zebrapr.co.uk
Business owners often spread too thinly and feel like they need to be everywhere all at once. This episode will help you to redirect your focus and effort in the right places and work out what you ACTUALLY need to be doing.
www.zebrapr.co.uk
Join our Facebook group: https://www.facebook.com/groups/180099974163246/
@marketingbyzebra
What sets some brands apart from others? Have you ever wondered how some brands manage to connect with their audience SO effectively? Creating something recognisable and memorable, that sparks emotion with your customer is crucial in todays world.
Zebra Facebook Group - https://www.facebook.com/groups/180099974163246/
www.zebrapr.co.uk
@marketingbyzebra
We’ve got the lovely Kate, part of team Zebra with us for the first time today and we’re going to have a bit of a chat about self-motivation, inspiration, time management and some tips for your marketing.
@marketingbyzebra
www.zebrapr.co.uk
This episode talks about building a brand, backed up with some well-known examples. But don’t worry, the big brands we’ll speak about today all have elements of what they do that is transferable to your business. You can make your mark on your industry just like they have done in theirs! And that’s what we hope you will feel inspired to go out and do after listening today.
@marketingbyzebra
www.zebrapr.co.uk
Confidence is in many ways the foundation on which success is built, as you need the confidence to take the risks and in making decisions. We need to have confidence in our ability, ideas and in ourselves. As advocates for female empowerment, we thought we'd have a chat about experiencing self-doubt and lack of confidence as women, and how you can start to build your confidence today.
@marketingbyzebra
www.zebrapr.co.uk
Zebra turned two not long ago. That means it's been (more than) two whole years since we went full time into Zebra and started to create the business we'd always wanted to. We love it. It's the best decision we made. But is it always easy? Of course not!
In this episode we talk about some of the challenges we've faced in the past 12 months and what we did about them.
We hope you find this helpful if you have been in, or are in, similar situations!
If you have any questions about anything we speak about in this episode please get in touch with us @coachingbyzebra or on hello@zebrapr.co.uk.
Love
Linz & Bec
Your zone of genius is what comes most naturally to you, but that doesn’t mean it’s always easy. In work and life, there are things that GIVE you energy and things that DRAIN your energy. Spending more time in your zone of genius will help you and your business grow.
This episode will help you to uncover yours.
@coachingbyzebra
When you try to talk to everybody, you end up talking to nobody.
Niching has so many benefits. It can help you become super focused, more profitable and to work with more dream customers.
But it can also be really hard to decide what your niche will be, and it can feel like you're shutting off potential income.
This episode will help you understand how it can help your business and also how to identify what you might want your niche to be.
We hope you enjoy!
Linz & Bec x
@coachingbyzebra
We love to bust through jargon in marketing and that’s exactly what we’re going to do today with lead magnets.
A lead magnet is basically a term for a freebie that is given in exchange for customer contact details, this episode will help you understand what they are and how you can implement them in your business.
Zebra Biz Accelerator Facebook Group - https://www.facebook.com/groups/180099974163246/
Instagram - @coachingbyzebra
We are delighted to be joined in this episode by fabulous, multi award winning Amy Walters, founder of Bloom Creative. She’s here to talk all about branding and how you can make the most of your brand - this episode is inspiring and helpful for any business owner, plus, it's packed with top tips!
You can find Amy on:
Instagram - @bloom.creative.uk
LinkedIn - Amy Walters
We all have a money story that will have been formed over a lifetime.
Understanding it will form the foundations of how you run your business financially including how you feel about your worth and feeling confident when it
comes to pricing what you sell. This episode will uncover your true thoughts around money and identify any areas you might need to work on to move forwards confidently.
www.zebrapr.co.uk
@coachingbyzebra
Join the Zebra Facebook group: https://www.facebook.com/groups/180099974163246/
Creating content that converts, building community and generating leads through your social media is possible for every single one of you.
Find out how to strike it right with your content and how to attract those new to you and how to nurture your existing audience.
Zebra Facebook community - https://www.facebook.com/groups/180099974163246/
Website - www.zebrapr.co.uk
Instagram - @coachingbyzebra
Feeling confident is a great feeling. This episode has been put together to help you to boost your confidence and supercharge your self-belief, because when you trust yourself and believe in yourself you can remove barriers that are holding you back.
As always, there will be things you can action straight away to help retrain your mind and switch self-doubt for self-belief.
Zebra Facebook community - https://www.facebook.com/groups/180099974163246/
Website - www.zebrapr.co.uk
Instagram - @coachingbyzebra
Your mindset is a very significant part of how you run your business. It can either hold you back or it can help you to flourish. Step by step you can introduce new habits and routines, work to overcome things that might be holding you back, and develop a strong and resilient mindset that will serve you as you take your business to its next level and beyond.
We know it’s March and all of this ‘best year yet’ hype is often spouted around in January – but forget that – any day of any week is a good time to take action for yourself and your business.
Zebra Facebook community - https://www.facebook.com/groups/180099974163246/
Website - www.zebrapr.co.uk
Instagram - @coachingbyzebra
A lot of businesses we work with feel like they are surviving rather than thriving. Whether that be in terms of financially or feeling like a duck – keeping it calm on the surface but underneath it all feels a bit chaotic and like there just aren’t enough hours in the day.
This makes growth feel scary and impossible rather than exciting and manageable, but growing your business without working more hours IS possible. Doesn’t that sound like the dream!
Anyone who knows us will know we’re not here to sell you the dream and wave a magic wand. Growing your business is always going to take commitment, work and have some difficult moments.
However, growing your business sustainably and with longevity IS possible as there are a lot of things you can streamline and implement to make that possible – we will be going through some of these in this episode.
Hit SUBSCRIBE and let us know your thought @coachingbyzebra
Love, Linz & Bec x
With around 6 weeks to go until 2023, we're here to help you finish your year with some mini-goals that will set you up for a strong start in January.
But...as you know, we are ALL about balance, so we also want to empower you to feel like you are in control to have the Christmas break you desire and deserve.
To join our Facebook group of epic biz owners, use the link below:
https://www.facebook.com/groups/180099974163246/
Love
Linz & Bec x
BUSINESS UPLEVEL PENDING…
What are you waiting for? Our NEW Refresh & Refocus programme is just what you need if you are ready to:
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Make 2023 your best year yet
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Get clear as f**k about where your want your business to grow
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Create a strong, positive, growth mindset
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Make your plan to create the business you WANT & DESERVE
All this in 6 weeks, meaning you complete this programme ready to end the year with confidence that you can come back in January in a whole new LEVEL of your biz.
You can secure your place RIGHT NOW for £99 as the first instalment - https://buy.stripe.com/5kA5n41f0fpDceY147
Or if you wanna chat it through first - https://calendly.com/zebrapr/15min
Are you in?
BONUS episode for International Podcast Day!
It can be SO easy to let your boundaries slip in business & to start to:
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Say YES too often
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Experience a knock in confidence
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Feel under pressure from a lack of boundaries
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Find it hard to communicate when you need to install or remind someone of your boundaries
As we approach the final Q4 of 2022 - we're here to empower you to finish the year on a high with our FREE Boundaries and Bounceback masterclass.
Join our Facebook group where it's all happening :
https://www.facebook.com/groups/180099974163246/
Love,
Bec & Linz xx
We get it - it can feel like everyone finds 'showing up' super easy and meanwhile you experience stage fright at the thought of chatting on your stories or hitting that 'live' button. We want you to know you are NOT alone. This episode unpicks the reasons why you may be holding back from putting yourself out there and gives you the accountability and tools to start to do so.
Zebra FB group - https://www.facebook.com/groups/180099974163246/
Insta - @coachingbyzebra
hello@zebrapr.co.uk
Love, Becky & Linz x
Your branding is the single most important investment you can make in your business! But what we don’t mean by this is spending thousands of pounds to create it. Your actual logo will ONLY work to its full potential if you have the foundations of your brand in place. Your investment is in getting this stage right.
Whether your business is new, or whether you’ve been going a while, striking it right with your brand is everything. Branding is SO much more than just a great logo. You want your brand to attract your most profitable, dreamy clients and represent what you truly stand for as a business.
We'd love to hear what your brand beneath your logo is - @coachingbyzebra
Linz & Bec x
Bigger picture thinking has a proven link to success in entrepreneurs. It's something we are so passionate about as it means working ON your biz instead of spending all of your time IN it - it's time to step into the CEO seat!
In this episode we explore why it is important and how you can start to implement it more within your business.
We'd love to hear your thoughts, let us know what your bigger picture thoughts are - @coachingbyzebra
Love
Linz & Bec xx
To celebrate our first biz birthday we have our first guest on!
And it made perfect sense to be one of our biz besties, Mary Perry, owner of ME Marketing & Events.
We have had the absolute pleasure of working with Mary over the last 9 months and she is not only now a friend, but an absolutely EPIC female boss.
In this episode she shares her biz journey and what it's been like growing a business as a woman in a male dominated industry.
JOIN OUR FREE CHALLENGE 3rd - 5th MAY 2022 - https://mailchi.mp/d5a096f397c5/freechallenge
We LOVE goal setting. It was when we began setting goals properly that EVERYTHING changed for us. Zebra as a business exists today because we made it a GOAL - and not just a thought and an idea. When you set goals you can make sh*t happen and change your business and your life.
In this episode we cover:
Why goals are super important and why they work.
How to set goals.
A timeline for setting goals to work towards your bigger picture.
Our EXCLUSIVE Zebra VIP method for hitting your goals.
The importance of repeating the process to continue to grow.
We're so excited for the goals you will set and smash after listening to this episode! Let us know what yours are @coachingbyzebra.
Love
Linz & Bec x
No matter what it may look like on the world of Insta, everyone has highs and lows when it comes to motivation.
It can sometimes feel like a bit of a buzz word, but motivation is a complex topic and unique to each of you. In this episode we share our experiences with motivation, tips and advice for keeping yourself motivated, how motivation can be affected and the importance of not relying solely on motivation to get things done.
We'd love to hear your thoughts and feelings about motivation and what works for you, let us know if you listen over on Instagram @coachingbyzebra and we'll speak to you soon!
Something a little different! This episode was actually recorded almost two years ago. We're releasing it now as an insight into when we first started to TRULY recognise the power of mindset work and in expanding your comfort zone. You'll notice as you listen that we recorded it as though Zebra was already a business. It wasn't. We were still in our 9-5s. This was a part of us visualising and preparing for starting Zebra.
This recording was never planned to become public, but we are sharing it as we hope you can relate to it and that it resonates with you, and gives you belief in the transformation that can happen to you and your life and business as well.
We'd love to hear your thoughts, let us know if you listen over on Instagram @coachingbyzebra and we'll speak to you soon!
Hello and welcome to the first episode of The Joys of Marketing podcast! We're SO excited to be releasing this to the world!
This first episode is a little insight into who we are, what we do, our passion for helping women in business and some of our big learnings so far.
We cannot wait to share more of our mindset and marketing topics with you through this series.
Hit SUBSCRIBE and head over to our Instagram to join us there www.instagram.com/coachingbyzebra.
As it's our first episode, we want to share the love with our new subscribers - if you subscribe to our channel & tag us in on your Instagram stories you'll be entered in a draw to win one of our favourite Zebra notebooks and pens