Digital Rundown: Recent Episodes
Alexis Cobb & Anthony Moraga
Digital Marketers, Alexis Cobb and Anthony Moraga, share our stories and advice on how to have a successful career in the Marketing industry. Come along this journey with us where we explore the ins and outs of digital marketing. Keep up with industry news, get tips and tricks, hear from experts and have a little fun with us!Whether you're a business owner, marketer, or just someone who's interested in learning more about this ever-growing industry, we hope that our podcast provides you with valuable insights and knowledge that you can use to improve your own marketing efforts.
In this episode we talk about the most up to date advice to stay competitive in the world of Digital Marketing.
We share how we’re able to stay in an “always be learning” state of mind and taking full advantage of all free or paid career development options available to us.
We also talk about how doing career related “stuff” outside of working ours can be beneficial in the long run. And the competitive advantage you can get from networking and having “marketing friends”.
By the end of this episode, you will learn the top tips to stay competitive in this industry and how to leverage your time and education options for your career growth.
In this episode, we will explore the vast and endless world of Lead Generation.
We take a deep dive into what lead generation is in social media advertising, as well as looking at some key pros/cons for using it to grow your business.
We cover tips and tricks on how to leverage a lead gen strategy, including when you might want to implement lead ads or if you should avoid these strategies altogether!
By the end of this episode, you will definitely want to test this as an option for your advertising strategies.
Digital marketing has come a long way in its short history. In this episode, we take a look at the key moments that have shaped digital marketing as we know it today. From the first banner ad to the rise of social media, find out how digital marketing has evolved over the years.
Is Facebook advertising dead?
It seems like everywhere you turn, someone is saying that paid ads on Facebook just don't work anymore. But is that really true? In this episode, we take a look at the data and explore whether or not Facebook ads are still a viable option for digital marketers and small businesses. Plus, we'll give you our top tips for making the most of your Facebook advertising budget.
In this episode, we'll explore the world of freelance digital marketing and see if it's a viable option for making money. We'll also look at some of the pros and cons of freelancing, and how to get started in the field. We share some of our secrets and top tips for getting started as a freelance digital marketer and making money from your skills. We tell our stories of how we got started in the freelance world, and share some tips for finding freelance work.
Additional sources to check out:
Can I Write That Off On My Taxes...?:https://podcasts.apple.com/us/podcast/can-i-write-that-off-on-my-taxes/id1339512399?i=1000464877560
10 Self Employed Tax Deductions and Credits (tax benefits): https://youtu.be/xz3N9wXPcx
Are you new to the digital marketing world?
Don't worry, you're not alone! In this video, we give you a rundown of some of the most important skills and tools you need to know in order to set yourself apart and be successful in digital marketing. From Google and Facebook Ads to copywriting and Canva, we cover it all!
We chat about our experiences entering the Digital Marketing industry and how we acquired new skills to secure jobs at the very beginning of our careers. We cover how we train and educate others for success in their careers, and what skills can help you stay competitive. We share advice about what has worked best for us and give advice on how to break into the world of digital marketing.
The skills talked about in the podcast are Copywriting, Web Analytics, Email Marketing, Google Ads, Social Media Ads, Graphic Design, A/B testing. We talk about our experience with platforms such as WordPress, Jasper AI, Evernote, Facebook, Google, Tik Tok, LinkedIn, and more.