Build it Like a Business: Recent Episodes
Keleigh Lauermann
Welcome to the Build it Like a Business Podcast, hosted by Keleigh Lauermann. Join me each week and learn how to stand out in a crowded market, work smarter not harder, and build a profitable direct sales business that lasts a lifetime.
Marketing strategy, getting leads, money management, growing your team…. This is your one-stop-shop for everything you need to ditch the side hustle mindset and truly build it like a business.
Instagram can be an incredibly powerful marketing tool, but let’s be real: with so many updates and new features it can be a little bit intimidating. But that all ends today!
In this week’s episode of the Build it Like a Business Podcast I’m sitting down with my friend Stetson Patton, a social media strategist with a passion for Instagram and together, we’re breaking down everything you need to know about using Instagram to grow your direct sales biz.
🔗 Links from today's episode:
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
Stories are a powerful way to connect with your audience. They help you build relationships, they make you more memorable, and when you’re really clear on YOUR story it’s easier to talk about your business and communicate how you serve others.
But what is the cost of using your own life as an idea bank for stories for your business? Is it possible to communicate effectively without giving up your privacy?
On this episode of the Build it Like a Business podcast I’m talking to Molly Hudson to answer this question and more to help you communicate more effectively and build lasting relationships with your audience without sacrificing your privacy or totally bearing your soul!
🔗 Links from today's episode:
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
- Follow Molly on Instagram
Lead magnets are by far one of the best ways to get new leads whether you’re a direct seller, network marketer, or online business owner. Because they trade a freebie for leads, instead of trading time or money for leads, their return on investment is significantly higher. But before you can experience any ROI, you've first got to share your lead magnet. So today, I'm sharing my top 4 FREE ways to share a lead magnet for more opt-ins and sign ups!
🔗 Links from today's episode:
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
One of the easiest ways to attract people to your business is to give something away for free that will get them excited and wanting more… but what exactly should you give away? It can’t cost too much, but it needs to be valuable. It can’t be too difficult to create or share, but it needs to be worth their time.
Today I’m sharing 10 ideas for a powerful freebie or lead magnet that will attract highly qualified leads to your business who are excited to work with you! I’m even going to break it down further to give you the top 3 easiest freebies to create and also share which 3 take a little more effort and are better saved for later.
🔗 Links from today's episode:
- Join the FREE Leads for a Lifetime Challenge
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
Do you have a lead generation strategy that just isn’t converting the way it should? Do you feel like you’re constantly hustling to find new leads but consistently coming up short? If so, you’re going to want to tune into today’s episode of the Build it Like a Business Podcast! In this episode I’m sharing the 3 most important parts of an effective lead gen strategy so that you can have a steady flow of hot leads coming into your business.
🔗 Links from today's episode:
- Register for the FREE Leads for a Lifetime Challenge
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
It can be easy to blend in with the thousands of consultants representing your direct sales company. But there’s one thing every successful network marketer has in common: they leveraged their personal brand to stand out in a crowded market.
Your personal brand is what sets you apart and makes your business about more than just selling a product and today my guest Shannon Parker is sharing her best tips for building a personal brand with your direct sales business.
🔗 Links from today's episode:
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
- Follow Shannon on Instagram:
- Visit Shannon’s Website
Leads are the lifeblood of your business. Without them, you can’t book and you definitely can’t sell. But if your lead generation strategy leaves you exhausted, burnt out, and broke then you’re going to hit a wall and your flow of leads will eventually stop.
So which strategies are worth your time and energy? That’s exactly what I’m covering in today’s episode! We’ll talk about the two strategies that are costing you more than they’re making you, which strategy can work but only when done right, and the most proven, most effective lead generation strategy every business owner needs to be using.
✅ By the end of this episode, you'll learn:
- Which lead generation strategy is the biggest money pit
- The 1 lead generation strategy with the lowest effort but highest return on investment
- The most versatile way of getting new leads so you don’t get burnt out
- How to get started attracting leads that you know are 100% interested in buying your product
🔗 Links from today's episode:
- Join the FREE Leads for a Lifetime Challenge at AnchorDesignCo.com/challenge
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
Pages, groups, timelines, oh my!! You know social media is important, you know you need to show up if you want your direct sales business to grow, but where? Instagram? Facebook groups? Your personal social? Today I brought in social media growth expert Brtittne Ash to help you learn which platform is going to give you the biggest bang for your buck so that you can confidently show up on the right social platform for your business.
✅ By the end of this episode, you'll learn:
- What is the difference between Facebook pages, Facebook groups, Instagram, and personal profiles
- When to use Facebook vs. Instagram
- How to attract the right people to your social media to you eventually convert them into customers
- Why it’s so important to get clear on your ideas customer and messaging if you want to see consistent results
🔗 Links from today's episode:
- Download 5 FREE social media caption templates
- Join the Savvy Social Tribe
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
- Get Brittne’s Instagram Masterclass
- Follow Brittne on Instagram
The truth is, planning can feel hard or overwhelming if you don't know where to start, have too much to keep track of, or don’t have a structured process. Today I’m giving you a sneak peek inside my weekly planning process so that you can reach your goals faster, feel more in control, and use your time more intentionally, too.
Whether you already have a process in place but feel like there's something missing, or you've been searching for a process that you'll actually be able to follow through on (I know how hard that can be!) my hope is that seeing the behind-the-scenes of what has given me peace and structure will help bring you the same.
✅ By the end of this episode, you'll learn:
- The only two planners I’ve ever successfully used
- Why they worked when other planners failed
- The simple 3 step process I use to plan each week in 30 minutes
- My very best tips for getting the most out of a planner
- How to use a planner without wasting hours of time
🔗 Links from today's episode:
- Download Hot Leads on Tap
- Check out the Simplified Planner by Emily Ley
- Check out the Full Focus Planner by Michael Hyatt
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
Where to start, what to sell, who to sell it to… adding a digital product to your business is a great way to diversify your revenue streams but easily become overwhelming before you’ve ever even taken the first step. Not today, though!
Today, I’m chatting with Megan Martin of Megan Martin Creative and the Digital Lab to talk about all things digital products. We’re covering who can benefit from adding a digital product to their business, how to figure out what your product should be, and where to start once you’re ready to create your very first digital product.
By the end of this episode you’ll know exactly what to do first to get started creating your first (or next!) digital product and have the confidence you need to get started on your digital product journey!
✅ By the end of this episode, you'll learn:
- Where to begin if you want to create a digital product
- What to do if someone else already created your idea
- How to stay focused as you get started creating your digital product
- The biggest roadblocks most digital business owners run into
- 3 Action steps to take today if you’re ready to create your first (or next!) digital product
🔗 Links from today's episode:
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Get a FREE 30 Day Trial of Megan’s Digital Lab Membership at AnchorDesignCo.com/digitallab
- Follow Megan on Instagram
- Visit Megan’s website
There’s this one type of post that I see people share on Facebook ALL THE TIME that literally makes me cringe… To the point where, if the person posting it said to me, “Keleigh, how can I increase engagement on social media?!” my immediate response would be “stop sharing this type of content. Nothing else matters until you stop sharing this post.”
And I stand by this so wholeheartedly that I dedicated today’s entire podcast episode to it. Listen now to learn how to recognize this type of content in multiple forms, why it’s so incredibly damaging to your ability to get engagement and alternative content that will help you get more interaction in a way this post never will.
✅ By the end of this episode, you'll learn:
- The worst type of post to share on Facebook and how it’s destroying your engagement
- How to recognize this type of content in multiple forms
- Why it’s so incredible damaging to your ability to get engagement
- Alternative options that will help you get more interaction in a way this post never will
🔗 Links from today's episode:
- Download a FREE Simplified Social Media Workbook below!
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
So you’ve brought on a new team member or two. Congrats!
While building your team is certainly exciting, it also comes with some important responsibilities. Training and onboarding new team members is vital to the success of their business. What you do in the first 30 days to train a new team member and what your team member accomplishes in the first 30 days will set the foundation for their business. (No pressure! 🤣)
In today’s episode, I’ll talk about why training new team members is so important and the role your onboarding guide plays in this training. Then, I’ll dive deep into 4 things you need for your new team member onboarding system to be a success.
You can take the things you learn in today’s episode to develop an onboarding guide or system that empowers your team members to be successful in their own businesses.
✅ By the end of this episode, you'll learn:
- Why you can’t just make up team member training as you go along or leave it up to your upline
- How taking ownership of the training and onboarding process provides a better experience for new team members
- Why onboarding guides are such a powerful tool to help new team members (and yourself too!)
- What you need to include in your onboarding guide to support new consultants in the first 30 days
- Why you need to avoid jam packing your onboarding guide with too much information
- Why your onboarding guide needs to be easy on the eyes
- How you can put more of your own personality into your onboarding packet
🔗 Links from today's episode:
- Register for the FREE 30 Days in 30 Minutes Workshop & get a FREE 30 Day New Team Member Onboarding Planner!
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
As a direct seller, parties look a little different these days. You’ve moved out from behind the kitchen table and into the far from pixel-perfect world of online parties. It was an abrupt transition that definitely wasn’t the smoothest ride!
But one thing that hasn’t changed is how important sales at your parties are. Online, in person, or a hybrid in between, sales matter. That’s why today we’re diving into one of the most effective ways that you can increase sales at parties no matter what format you use to host them.
By the end of this episode you’ll know exactly simple steps to take to start boosting your sales, how to minimize the additional work needed to make it happen, and you’ll even have the exact scripts you need to start implementing this strategy today.
✅ By the end of this episode, you'll learn:
- Why this strategy is more effective than any other method of boosting sales
- The exact step-by-step plan to put this strategy into action
- Simple scripts that actually sound like you so you have the exact words to say
- How to minimize the extra effort needed to implement these easy steps
🔗 Links from today's episode:
- Download a FREE a step-by-step guide for pre-profile with scripts included!
- Connect with Keleigh on Instagram
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Get a FREE AnchorCard Digital Business Card
- Get done-for-you social media content
Sometimes running a business can feel a little bit like a guessing game. What’s working? What’s broken? What is most important to fix NOW? What can wait until later?
Most direct sellers and network marketers don’t have a formal degree in business… most likely you started your business for a love of people, not a passion for metrics. As a result, things like tracking metrics seem very overwhelming. It definitely did for me, especially when I first started Anchor Design Co.!
But the truth is, you can’t just rely on your gut when it comes to making business decisions. Sometimes you need the numbers to back it up or guide you when you have no idea where to start!
On today’s episode, I chat with Nicole Boucher, Operations and Business Manager as well as one half of Pixie Dust and Profits, a podcast that takes case studies from Disney and applies them to small business. Nicole is an expert at all things on the numbers side of business, and she joined me to talk more about where people can get started with tracking metrics.
At the end of this episode, you’ll walk away feeling more at peace with metrics. Once you see that numbers don’t have to be scary, you’ll be able to identify some of the metrics you can start tracking today so you have the data you need to make important decisions about the future of your business!
✅ By the end of this episode, you'll learn:
- What a metric is and how it helps you understand where your business is now and where it’s moving toward
- How to complete the 5 Whys exercise to get a handle on your business expenses
- Why it’s important to start tracking your numbers, even if they are zero
- How long you should be tracking metrics before you have enough data to influence your decisions
- Which metrics people often forget to track (that are more important than you think!)
- The two most important elements of setting realistic goals that make sense for your business
- Four things that every small business owner should start tracking today
🔗 Links from today's episode:
- Follow Anchor Design Co. on Facebook
- Join the Build it Like a Business Community
- Follow Keleigh on Instagram
- Follow Nicole on Instagram
- Visit Nicole’s Website
- Listen to the Pixie Dust and Profits Podcast
🎉 Nicole's Freebies:
- Metrics Challenge
- Kick Shiny Object Syndrome to the Curb
- Nicole’s Metrics Tracker
Work-life balance is like a unicorn to most people. It’s something we’ve heard stories about and would love to experience. But we all have a sneaking suspicion that it’s just not real.
...At least not in the way we currently think of it. But what if reaching your goals in business and at home was less about trying to sustain a delicate balance and more about finding a rhythm and flow that changes with the seasons of your life and biz?
On today’s episode, I chat with Alexis Greco, a business coach who supports women who are network marketing leaders in finding rhythm in their home and business. As an entrepreneur, mother to 4 little ones under 7, and an army wife who is very active at her church, it’s safe to say she knows a thing or two about the joys and challenges of finding rhythm in life and in business.
Alexis shares her wisdom with us in this interview, which is packed with little gems that you can begin to practice yourself. By the end of this episode, you’ll have a better understanding of what rhythms are, why they’re important, and how you can cultivate them in your business and home life to make both more enjoyable.
✅ By the end of this episode, you'll learn:
- What a rhythm is and why it’s important to slow down and pay attention to the rhythms in your home and business
- Ways that “undertow” may be holding you back from creating positive rhythms that lead to success
- How consistent positive rhythms can help you overcome negative habits in your life and business
- A new way to look at work-life balance that focuses on flow and adjustment instead of equal weight
- How adding white space to your schedule can actually make you more productive
- How you can begin to develop a pattern of trust in yourself and your decisions
- Why paying attention to your home rhythms is important now more than ever
🔗 Links from today's episode:
- Join Alexis’ Facebook group
- Join the Build it Like a Business Community
- Follow Anchor Design Co. on Facebook
- Connect with Keleigh on Instagram
You wouldn’t be selling your product if you didn’t love it, but it doesn’t matter how incredible your product is: the quality of a product does not dictate how easy it is to sell.
The truth is, selling is more about the psychology of the buyer than it is the quality of the product. If your product is pure magic, but you are uncomfortable and lack confidence while sharing it… that will transfer to your customer, too. And an uncomfortable customer doesn’t buy.
That’s why we’re unpacking everything that contributes to the sale of a product beyond just the quality of the product itself. By the end of this episode you’ll know why your product just doesn’t sell itself and what you need to do to help your cold leads become lifelong customers.
✅ By the end of this episode, you'll learn:
- Why your product doesn’t sell itself, even if is incredible quality and your customers have a chance to “try before they buy”
- The most common types of sales processes for building fast relationships, even online
- Why you need to stop romancing your product and what you need to do instead
- The new cost of doing business in a world of spammy salespeople and distrustful consumers
- What ACTUALLY made someone buy your product if it wasn’t the quality
- The most important thing that you need to focus on if you want to make bigger, faster sales
🔗 Links from today's episode:
- Join the Build it Like a Business Community
- Follow Anchor Design Co. on Facebook
- Connect with Keleigh on Instagram
So many business owners get burnt out on social media to the point where they no longer look forward to posting or engaging. But what if social media could be fun again?
That’s exactly what we explore in today’s episode. My guest is Maghon Taylor from All She Wrote Notes - a calligrapher, author, and mom on a mission to spread happiness through her handwriting. Her posts always brighten my day, and she’s an expert at bringing joy to social media, so today, she’s sharing her best tips on how to bring the fun back into your marketing so it doesn’t have to feel like a chore .
My goal today is to help you release the pressure of perfection so that social media marketing feels less stressful and maybe even becomes something you look forward to! You’ll walk away from this episode inspired to bring some fun to your own feed with actionable tips to do just that!
✅ By the end of this episode, you'll learn:
- Why social media should be about bringing the party, not the ad.
- How showing more of your personality on social can help you build connections with your ideal customers.
- Why you should focus on your audience, not those who unfollow you.
- Different ways Maghon shares her personality, life, and products on social.
- How building relationships with your audience can help your business continue to thrive when you pivot or step away.
🔗 Links from today's episode:
- Join the Build it Like a Business Community
- Follow Anchor Design Co. on Facebook
- Connect with Keleigh on Instagram
- Visit the All She Wrote Notes website
- Follow Maghon on Instagram
Spring is finally here! I always find spring to be the perfect time for a fresh start. I don’t know about you, but I find myself decluttering and deep-cleaning my house to prepare for this new season that feels full of promise and growth. But spring cleaning isn’t just for your house. Why not harness that feeling of renewal and awakening you get with the changing of the seasons to prepare for growth in your business as well? In today’s episode, I’m giving you 5 simple ways you can spring clean your business and prepare yourself for a fresh start. It’s time to clear the cobwebs and the clutter to create a clear path for business growth in the new season! After listening, you’ll walk away with 5 actions you can take now to spruce up areas of your business so you can prepare for growth.
✅ By the end of this episode, you'll learn:
- How to clean up your technology and office space to remove distractions and things that don’t serve you
- Quick ways to refresh your social accounts and clean up your Facebook group
- Why you need to spring clean your email list and how to do it
- How to clean up your business finances so you’re ready for the second quarter
- Simple ways to set a baseline for your analytics (even if you’re not a numbers person!)
🔗 Links from today's episode:
- Download a FREE Spring Cleaning Worksheet below!
- Join the Build it Like a Business Community
- Follow Anchor Design Co. on Facebook
- Connect with Keleigh on Instagram
You started a business for the freedom, flexibility, and income potential that only comes with being an entrepreneur. But you can only enjoy all of that to its full potential once you step into your role as CEO. Shifting from an employee to a CEO requires you to change the way you think, address problems, and make decisions. This doesn’t come naturally to most people though, because we’re living in a society built for employers and employees - not entrepreneurs. In today’s episode, I’m going to talk more about why it’s important to shift from an employee mindset to a CEO mindset. I’ll go over the difference between the two and give you three ways you can start to change your thoughts and actions to get the results you’re looking for. You’ll walk away from this episode with some insight into how your thoughts and actions may be reminiscent of an employee mindset and actionable ways to start shifting into a CEO mindset.
✅ By the end of this episode, you'll learn:
- Why it’s important for entrepreneurs like you to shift from an employee mindset to CEO mindset
- How an employee thinks and acts differently from a CEO and why it matters
- Three simple ways you can begin to fully embrace the CEO mindset to grow your business
- Why it’s important to work on becoming self-reliant as an entrepreneur
- How to ask the kinds of questions that get you helpful, actionable answers
- Why you need to change your expectations and thoughts about learning curves
🔗 Links from today's episode:
Join the Build it Like a Business Community
Follow Anchor Design Co. on Facebook
Connect with Keleigh on Instagram
While Pinterest may have started as a place for people to save their favorite chicken dip recipes and DIY projects, it’s really transformed into a powerful marketing tool for direct sellers and online business owners alike. It’s where people go to find everything from information, to education, to products, the same way they might use Google.
What does this mean for you as a direct seller or online business owner? Well, if you’re not using Pinterest to market your business, then you could be missing out on new leads, connecting to a larger audience, and even sales!
In today’s episode, I’m talking to Serena Waller from Delegate and Elevate about how to use Pinterest to market your business. Serena is sharing powerful insights from her experience providing Pinterest strategy and management for brands in the wedding and creative industries.
✅ By the end of this episode, you'll learn:
- How Pinterest helps businesses reach a larger audience
- One important way Pinterest is different than other social media platforms
- Why planning ahead is important, especially for seasonal content
- What video pins are and how to use them
- The ways Pinterest can provide a return on investment like no other social media platform can
- The steps to take to get started with Pinterest for your business today
🔗 Links from today's episode:
- Follow Keleigh on Pinterest
- Download Serena’s FREE Pinterest Planner
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
You’re in business to make money. 😱 There, I said it! Yes, you also want to make an impact, yes you want to change lives… but you’ve also got to make an income, otherwise you don’t have a business, you have a 💸 hobby.
😫 But if you’re not making enough sales then it’s hard to make a consistent income. And if you’re not sure WHY you’re not making enough sales it can feel like the weight of the world is on your shoulders while you try to figure it out.
That’s why, today I’m sharing the 5 things that hold most business owners back from making sales and how you can fix them, including:
- The most important emotion when it comes to sales and how to harness it
- The place you need to be most consistent or your sales will always suffer
- Why relationships are one of the most important keys to making sales
- Why your words matter and how to use them intentionally
- How the way you present yourself might be completely holding your business back
🔗 Episode Links:
- Join the Savvy Social Tribe Now at: AnchorDesignCo.com/Savvy
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
Social media is necessary for building a business in 2021, and I don’t think it’s going away any time soon. It’s where you find your leads, how you market your product, and where you build community within your audience. But showing up is sometimes easier said than done. Often, we get in our own way and it holds us back from being consistent on social media, even when we know it’s the key to getting those results we’re dreaming about.
In today’s episode, I’m sharing the 6 most common limiting beliefs most people have when it comes to social media and some perspective to help you overcome them and start making progress on your goals.
✨ Episode Highlights ✨
- Why social media is so important for marketing your business
- What to do if you feel like you are undeserving of the spotlight
- How to show up even when you aren’t 100% sure what to say
- A salty perspective on showing up for a small audience
- What to do when you hear about an algorithm change
- Why micromanaging your followers might be killing your confidence
🔗 Episode Links 🔗
- Social media marketing made easy: Join the Savvy Social Tribe!
- Join the Build it Like a Business Community
- Follow us on Facebook
- Connect on Instagram
So you know you need help… but where to start? As an entrepreneur you’re a jack of all trades - at least at first. You are your own social media manager, your own customer service rep, your own salesperson… But as your business grows, and so does your to-do list, it becomes harder to juggle it all yourself.
When this happens, it's time to delegate… but where to start?! In today's episode we’re covering how to hire and delegate tasks from start to finish: From who to hire, to what type of investment to expect, to what tasks to give them. We’re even digging into the mindset roadblocks that come with delegating: Trusting that they’ll do a good job and being willing to let go of tasks that you have down to a science.
It isn’t always easy, but for most business owners, delegating is necessary. By the time you’re done with this episode you’ll have renewed confidence in your ability to let go of the tasks that are roadblocks in your to-do list and know exactly who you need to support growth in your business.
Episode Highlights:
- What types of people can you hire and how much should you expect to pay them
- 2 Can’t-miss-it signs that it’s time to delegate
- How to get out of your own way when it comes to giving tasks to someone other than yourself
- What to delegate if you know you need help but just don’t know where to start
Episode Links:
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
Customer service, customer experience… tomAYto, tomAHto, right? Not exactly!
Today I’m talking with client experience specialist Lauren Kasle about what it really means to have a world-class customer experience and how customer service is really just one small part of that bigger picture.
Get ready to learn how you can work smarter-not-harder by building an experience that creates loyal fans for life!
Episode Highlights:
- What is customer experience?
- How is it different from customer service?
- How paying attention to your customer experience can actually save you time and money
- How to use your customer experience to stand out in a crowded market of people selling the same products and service as you
- How to approach customer experience as an online business owner, direct seller, or network marketer
- Specific, actionable steps to help you get started creating an exceptional experience for your customers
Episode Links:
- Join the Build it Like a Business Community
- Follow us on Facebook
- Connect on Instagram
- Download Lauren’s free guide: The 6 Tools You Need In Your Online Business To Create Lifelong Fans
- Lauren's website
- Lauren's Instagram
Do you love shiny objects? I know I do. I love the feeling of doing something new and dreaming up new ideas... I could do it all day everyday. And when I started my business, that's exactly what I did.
As a result, I constantly felt like I was failing. Missing deadlines, forgetting about important tasks, avoiding my inbox… it was a recipe for disaster.
Looking back 4 years later I realize now that what I went through in that first year was the perfect storm of untreated ADHD symptoms.It was NOT the personality flaw I kept telling myself it was... but rather a very real battle that I was struggling to win.
Now, I’ve been able to grow Anchor Design Co. to multiple 6 figures, figured out the focusing strategies that work for my brain, and I’ve learned to give myself more grace than Keleigh of 4 years ago ever understood was possible.
Today, I’m sharing more of my story and the three most effective strategies for staying focused and consistent that I’ve picked up over the past four years. Whether you’re living with ADHD like I am, or you just want to work more efficiently and find ways to be more consistent these are strategies that you can use to be more productive and find your focus, even when it feels impossible. Let’s dive in!
LINKS IN THIS EPISODE:
- Download my FREE Bank It or Bag It shiny objects tracking sheet
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
It's probably going to come as no surprise to anyone who has been around me or my business, Anchor Design Co., that I love systems. I think systems are the key to a successful business and more importantly creating sustainable practices in your business. Things that will make your life easier instead of more difficult, things that will last for a long time instead of being a Band-Aid fix for problems you have right now, systems are my jam and I think everybody needs them.
So today I'm going to walk you through the apps that are a total game-changer for my business and how you can use them to get more organized and more consistent behind the scenes.
I’m going to share my favorite software for daily tasks and organizing my entire business, my favorite email app and the two features I’m totally obsessed with, an all-in-one app for my sisters in direct sales, and finally a game-changing social media scheduler that has a feature that I literally searched for for an entire year that totally changed my life, at least when it comes to consistency on social media.
Ready to dive in? Let’s do this!
LINKS IN THIS EPISODE:
- Get a FREE Trial of the Anchor Card Digital Business Card
- Try Asana for free: AnchorDesignCo.com/asana
- Try ActiveCampaign for free: AnchorDesignCo.com/ActiveCampaign
- Try Tailwind for free: AnchorDesignCo.com/Tailwind
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
I don’t know about you, but the idea of staring at a blank page trying to figure out what to talk about seriously freaks me out. I get writer's block nearly every time! But when it comes to social media having a steady stream of content is super important, so what’s a girl to do?
The good news is that there are a handful of simple, straightforward ways to know exactly what to talk about in your content… and they’re all free! Today, I’m going to show you my 3 favorite ways to know exactly what to talk about in order to appeal to your ideal customer. I’m also going to show you how you can go back to them over and over again for new ideas, any time, so that you never run out!
In this episode you'll learn:
- What is content, really?
- How you can find out exactly what your ideas customer wants you to talk about (even if you’ve never sold anything before)
- A simple way to get your audience to create content ideas for you
- The one negative thing that every business has which is actually a gold mine for content ideas
- How I figured out that I needed to create THIS content… and how you can use the same strategy!
Keep the party going!
- FREE Never Ending Content Ideas Workbook
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
If you’ve ever reached the end of a year feeling burnt out, overwhelmed, and exhausted then you probably know what it feels like to be out of alignment with your unique ability.
But… do you know what your unique ability is? How and how to use it to grow your business?
This is just one of 6 important questions I ask myself every year before I make my marketing plan. 6 questions that help me AVOID burnout, overwhelm, and total exhaustion.
Today I’m breaking down each question the 6 most important questions you can ask yourself, and your team if you have one, every year so that you can build your business more intentionally and without burnout.
Whether it’s just you, you and an assistant, a large team of people supporting you, or you’re leading a direct sales team these 6 questions have the power to be a total game-changer for your business.
In this episode you'll learn:
- The awful thing my former boss did to me right before I started my business
- One of the most important things I learned working for Apple
- The 6 questions I ask myself and my team every year before I make my marketing plan
- How to ask yourself, even if you don’t have a team
- Which questions you should also ask your direct sales team if you have one
- The specific purpose behind each and every question
Keep the party going!
- Free Year in Review Worksheet
- Follow us on Facebook
- Join the Build it Like a Business Community
- Connect on Instagram
Okay, so you've got a new lead. Now what? Following through on new leads used to give me massive anxiety but I learned a simple secret that changed my life: You can automate the entire process.
Once I learned how to automate my entire lead follow up process using email my entire business changed. Today, I’m giving you my #1 email welcome sequence so that you can skip the anxiety that I had and dive right into getting results.
In this episode you'll learn:
✓ Why every smart business owner is using email
✓ The two options you have when you get a new lead and why you should pick the second one
✓ My exact 6-email sequence for welcoming new subscribers and converting cold leads into paying customers via email
Plus, download a FREE Fruitful Follow Up Nurture Sequence so that you can jumpstart your email marketing!
Download this freebie and see the full show notes at AnchorDesignCo.com/2
Keep the party going!
➡ Connect with Keleigh on Instagram: Instagram.com/AnchorDesCo
➡ Join the Build it Like a Business Community: Facebook.com/groups/builditlikeabusiness
➡ Follow Anchor Design Co. on Facebook: Facebook.com/AnchorDesCo
➡ Try the AnchorCard Digital Business Card completely FREE: AnchorDesignCo.com/AnchorCard
There's a nasty little lie going around. Have you heard it? There's a nasty little lie, that is making it harder for you to book parties and actually run your business.
In today’s episode I'm exposing the lie and talking about how you can overcome it so that you can book more parties while staying true to your authentic voice.
In this episode you'll learn:
✓ Why booking is one of the most important skills you can grow within your business
✓ The awful lie that’s been passed down for generations that is holding you back from actually making money
✓ How you can bust through this #FakeNews about booking to start filling up your calendars
✓ Everything you need to know in order to sound credible and interesting (instead of awkward and spammy)
✓ My simple, no-fluff formula for booking parties with motivated hostesses
Plus, download my FREE Ultimate Booking Script Cheat Sheet so that you can write your perfect booking script fast!
Download this freebie and see the full show notes at AnchorDesignCo.com/4
➡ Connect with Keleigh on Instagram: Instagram.com/AnchorDesCo
➡ Join the Build it Like a Business Community: Facebook.com/groups/builditlikeabusiness
➡ Follow Anchor Design Co. on Facebook: Facebook.com/AnchorDesCo
➡ Try the AnchorCard Digital Business Card completely FREE: AnchorDesignCo.com/AnchorCard
How do I get more engagement on social media? << That's the number one question direct sellers and network marketers ask me, and for good reason! For many, social media is their number one marketing tool. Yet getting that crucial engagement is as elusive as ever.
Today I’m sharing my top three strategies for boosting engagement on social media, whether that's your Facebook group, your Instagram posts, or anything in between. Plus, I’m spilling the beans on the two forms of engagement - one that you probably already know and one that I bet no one has ever mentioned before!
In this episode you'll learn:
✓ Why social media engagement really matters in your business
✓ The types of engagement that matter most (you're going to be surprised by this one!)
✓ The 6 post types that get the most engagement on social media
✓ How to incorporate talking about your product into your posts without seeming spammy
Plus, download my FREE Simplified Social Media Workbook to create a strategic plan for engagement on social media!
Download this freebie and see the full show notes at AnchorDesignCo.com/3
Keep the party going!
➡ Connect with Keleigh on Instagram: Instagram.com/AnchorDesCo
➡ Join the Build it Like a Business Community: Facebook.com/groups/builditlikeabusiness
➡ Follow Anchor Design Co. on Facebook: Facebook.com/AnchorDesCo
➡ Try the AnchorCard Digital Business Card completely FREE: AnchorDesignCo.com/AnchorCard
If you've been taught the same as most people in direct sales and network marketing, you're likely using your company's branding as your own. You're using similar colors, their logo, and focusing primarily on showcasing their products on social media.
The problem with doing this is that you build a connection between the customer and the product but not with you!
Today I want to show you a different way that you can build your business. A way that allows you to lead with your own unique voice. A way that helps you stand out in a market of people who are all doing some variation of the same thing online.
In this episode you'll learn:
✓ What does it even mean to have a personal brand and how it’s different from your company
✓ How having a personal brand plays a crucial role in your long-term success as a business owner
✓ Specific examples of how you can build a personal brand and incorporate your direct sales product
✓ A simple, actionable step-by-step process for how to understand your audience to create a powerful personal brand
Plus, download a FREE Ideal Customer Avatar worksheet so that you can find your niche and make your marketing work doubletime!
Download this freebie and see the full show notes at AnchorDesignCo.com/1
Keep the party going!
➡ Connect with Keleigh on Instagram: Instagram.com/AnchorDesCo
➡ Join the Build it Like a Business Community: Facebook.com/groups/builditlikeabusiness
➡ Follow Anchor Design Co. on Facebook: Facebook.com/AnchorDesCo
➡ Try the AnchorCard Digital Business Card completely FREE: AnchorDesignCo.com/AnchorCard
As a marketing strategist and systems expert, I've worked with thousands of direct sellers, from brand new to million-dollar earners, who felt overwhelmed by all the tools and systems available for their business. They wanted to build a business that could support their dream lifestyle, but were bogged down by out-of-date strategies, old-school sales tactics, and inefficient systems.
You don’t have to fall into the same rut.
I’m here to help you stand out in a crowded market, work smarter not harder, and build a profitable business that lasts a lifetime. Whether you’re feeling a little in-over-your-head, stuck on the same old way of doing things that you have been for years, or have a to-do list a mile long and just don’t know where to start, you’re in the right place. You might be in business for yourself, but you don't have to be by yourself.
Let's build it like a business together!