Rock Enroll: Recent Episodes
VisionPoint Marketing
Rock Enroll is a podcast on strategic marketing and enrollment management in higher education. You’ll learn enrollment marketing and management tips from higher ed experts and marketing insiders so that you can boost your institution's enrollment.
Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples and insights from successful brands like Oura Ring, they provide actionable takeaways for higher ed marketers to move beyond broad categories and focus on specific student aspirations.
In this episode of Rock Enroll, Katy Campbell and Brandi Stocker discuss the FAFSA Simplification Act, its implications for colleges and students, and how institutions can navigate the resulting challenges and delays. From understanding key changes to enhancing communication strategies, join us for essential insights into the current FAFSA situation and actionable solutions for higher education professionals.
In today's episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z's unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and prepare for the rise of Gen Alpha.
In our latest episode of Rock Enroll, Kelly Glendenning and Matt Walters use a randomizer wheel with institution types and different challenges that institutions may face, covering what solutions we would offer for yield, brand, and lead generation problems.
In the latest episode of Rock Enroll, we uncover key insights from Rebecca Stapley’s nine-year tenure at Nazareth College, exploring strategies for capturing student attention, avoiding common mistakes, and fostering collaboration between admissions, PR, and marketing departments. Learn innovative approaches to campus exposure amidst declining visits, harnessing social listening for audience insights, and more!
How will NCAA conference realignments impact your institution's prospective audience? Should your marketing efforts change to reflect this? And how can you ensure your athletic events are in synergy with your campus marketing? We cover these topics and more as Erin Ward joins us for this week's episode of Rock Enroll!
Join us for an insightful episode of Rock Enroll with Leslie Sharpe, a marketing strategist with a rich background in higher ed. Leslie shares her experiences and insights in the evolving landscape of higher ed recruitment, marketing strategies during and post-pandemic, and the critical role of data-driven decision-making in today's digital-driven environment. Discover how institutions are adapting to meet the changing expectations of prospective students in this new era of enrollment marketing.
How should higher ed marketers use Threads? And what should we make of the latest controversies at Twitter / X? Dana Cruikshank chats with Marketing Manager Christian Jessup and Director of SEO and Analytics Anna Chandler on these topics and more.
It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.
In our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the "sea of sameness," and what Tony's dream project would be in higher ed.
Institutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action.
Join us on the newest episode of Rock Enroll as three seasoned higher ed marketing experts dive into the strategies and tactics you can still utilize for recruiting a diverse student cohort. Explore the impact of demographic data, changing platform targeting rules, and the power of personalized communication in reaching historically excluded audiences.
Join host Dana Cruikshank on the latest episode of Rock Enroll as he sits down with Melony Martinez, Director of Marketing & Public Relations at National Park College. Discover how marketing and outreach have evolved at NPC over the past two decades, the impact of implementing a new CRM, and the success of NPC's aggressive marketing approach.
Over the past several months, we’ve observed an increase in low-quality “spam” leads. Vice President Chriss Thompson joins Dana Cruikshank to discuss how to understand and identify spam leads, and the best ways to combat this marketing problem.Read more about this topic at: https://www.visionpointmarketing.com/spam-leads/Reach out to us with questions or for a free consultation at info@visionpointmarketing.com.
What CRM is right for you? How do you use your CRM to create less work instead of more? And how does working with a Slate Preferred Partner improve your efficiencies? Danielle Attanasio joins Dana Cruikshank on this week’s episode of Rock Enroll to discuss all things CRM.
Reach out to info@visionpointmarketing.com with any questions or comments!
Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of "content."
Are you thinking about your priority audience when marketing to them? On today's episode of Rock Enroll, we interview Bonnie Blumer, director of marketing & partnerships at Rensselaer Polytechnic Institute, as she walks us through the marketing and enrollment tips that she's had success with.
All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.
VisionPoint's director of SEO and analytics, Anna Chandler, joins Dana Cruikshank as they discuss the current "garbage fire" situations in higher education marketing, Twitter and GA4.
On today’s episode, you’ll hear from Dana Cruikshank as he interviews Kim Shank. Kim shares her knowledge from over 13 years in college admissions, and what she's learned now that she's on the other side of things as an Account Director at VisionPoint Marketing.
On today’s episode, you’ll hear from Dana Cruikshank as he interviews Shane Adams. Adams brings his marketing expertise from his time with brands such as AMC and Chipotle, as well as his knowledge in the higher ed sector, including his current role at Graceland University as Chief Marketing Officer.
How do you define strategy? Ask three different people and you'll probably get three different answers. On today’s episode, you’ll hear from Diane Sutton (Founder and Chairman of VisionPoint), Erica Kim (Director of Strategy), and Dana Cruikshank (Vice President of Market Strategy) as they discuss how institutions can use strategic planning to inform their enrollment marketing efforts.
On today’s episode, you’ll hear from Benny Vargas and Josh Dodson as they interview Rock Hall. Rock Hall is a higher education expert with more than 20 years of success and strategic management at institutions such as the University of Utah and the University of Southern California, Los Angeles. He brings his perspective on the world and on higher education to our podcast!
During this episode of Rock Enroll, Josh and Dana continue their conversation on the current state of higher education.
During this episode of Rock Enroll, Josh and Dana look at recent trends and discuss the current state of higher education.