LinkedIn 6o Second Seminar from Angus Grady: Recent Episodes
Angus Grady
LinkedIn tips and thoughts that take less than 60 seconds to listen to. Bite sized tips for busy people. Updates on a regular basis from Angus Grady on what is new, what is being talked about and what is going on in the world of social media and marketing. LinkedIn Unlocker making sure you get the best from LinkedIn.
All things LinkedIn in terms of how the platform works and how to best use it to generate leads, sales and profits.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
Sales is simple right?How to get from gaining a prospects Attention to converting that to buying. LinkedIn is a great tool for the A2B process.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
When did you last look at search appearances and the job titles you were found for?Last week?Last month?Last Year?Never...--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
Personalisation is the way forward in marketing in my view Delivering value, building relationships are of course crucial in customer and business development.I think too much time is spent within the borders of LinkedIn which is becoming very crowded and noisy.Link the platform into other mechanisms to grow your business.Most business owners I get to speak to are LinkedIn visitors not residents.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
I think KPI's waste time and slow down business growth.Why? Far too much time worrying about metrics not enough time spent Keeping Prospects Interested in the solution on offer to solve their problem.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
Each of these plays a vital role--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
What do you do with your LinkesIn recommendations?Hope someone will see them or actively use them in your marketing?--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
Company pages are not all the rage but are very useful.Think of them as silent SEO agents working in the background.Always happy to help with these, do get in touch.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
LinkedIn Anakytics, a very useful barometer on how your profile is being seen by users on the platform.--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
Many a company will be an SME, the description above. They get in their own way by not using the tools they have effectively. Have you sabotaged your sales efforts?
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Marketing reviews in September 2023--- Send in a voice message: https://podcasters.spotify.com/pod/show/angus-60secondseminar/message
How many of your thousands of connections do you talk to?
Is the Dunbar number a good way to calibrate your marketing?
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My marketing for next year is well under way. It's my last year and I want to make it a cracker. New sectors to establish connections in and new services to dolve their problems. Have you thought about next year?
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This new feature on LinkedIn Company pages is an interesting addition. Personally convonce Pages will be playing a bigger part in 2024 and this is the start of the process.
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There has been so much discussion around the WHY of being in business and not so much about the WHO. This is about the right customers and offerings as much as the WHY of your business.
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Big changes this month across all platforms. LinkedIn announces what will fly and what will die. Knowledge beats personal. Will Twitter have the X Factor or will Threads weave a way into marketing campaigns?
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Practical sound bites on what's new, how to get your strategy focused and what not to do.
Why do business owners rarely use LinkedIn with the telephone ☎️?A powerful combination in your sales armoury.Need help then do get in touch, he'll, call me, 07708 343341
Marketing, LinkedIn, social media, old school approaches are all important.We get list in one element and forget the others. Maybe we need to have a blend so that we amplify our value without broadcasting our services
Chats with people I know, love and respect and sometimes with people I bump into on my walks and Networking. Conversations matter and a few words can spark longer chats. You never know where things will lead.
What do you measure on LinkedIn? Connection numbers? Conversation conversions? ROAS? Do you not bother? Would very much like to know.
Getting Key Profile Indicators right takes some thought. As it's holiday season maybe this is a good time to review and update. The main ones are your skills, banner, headline, Experience
August Holidays are about to begin, the great shut down. Make sure your LinkedIn Key Profile Indicators are set correctly before you get the suncream and beach towels out.
There are a few simple ways to message someone who is not a 1st line connection. This 60 Second Seminar explains how
Have you used #LinkedIn Events for Lead Generation yet? If not my advice is to jump in, have a listen then implement.
April is to some extent Thurstaston of a New Year. Second quarter begins and a new tax year here in the UK. A time to review and renew.
Rich Media is essential to the success of your LinkedIn profile. Add it to your Experience section to create curiosity
My plans for February are basic, keep working on my health, my business and stick to my knitting. What are you plans for the month?
DNA is element in your marketing that makes you unique, the flenents tgstvhelp you stand out. Distinctive Noticeable and Attractive are the key elements that draw new clients to you and keep you mentioned by those in your sector.
Demonstrate your Experitise and the solutions you offer. Nature prospects and clients and Attract more of the same to your LinkedIn profile. Magnetise your profile to Attract the best and Repel the rest.
July and August are the times I think aboutvwhat my LinkedIn for the following year will look like. ➡️ Providing Services is a great new feature and one that will be getting my attention.
will June be a prospecting month for you? Do you dedicate time to researching new sectors? Would be interested to know what the make up of your June profile is.
Every month goes faster it seems, or is that just me...What is your May WHY on LinkedIn?
Ask yourself what is your WHY in May and how you can start some good habits. W = Who's Viewed your Profile, H= How many conversations have you already arranged for May? Y= Your Keywords, have you reviewed them? Have a great month.
This isn't a course, it's Mastermind meets webinar meets day out...a meshing of up to the moment #LinkedIn knowledge in one place.
So many people are trying to manipulate #LinkedIn by trying to be clever with the name field. It's not clever, it breaks LinkedIn T&C's and if you do it there is a very good chance they will close you down or suspend your account.
As we start the second quarter of 2021 think about how much presence or footprint you have on LinkedIn. Just being present is not enough, engagement and conversation is the way forward to build your business.
Tagging has some positives for sure but it's also annoying when it's done indiscriminately. There is a way of removing the Tag if you don't want the notifications or to be included.
LinkedIn used to have a Summary section which was renamed to About. When you write yours think more about the reader and hang back from reciting your history and try to amplfy your value.
A simple ABC review of your LinkedIn at the start of the year will pay dividends as we go through 2021.
When did you last change your LinkedIn Banner or the About section? How current is your profile? Does it attract the right audience?
As the new lockdown measures are announced in week one of 2021 this episode will explore ways to keep an active LinkedIn presence. Tips, ideas and suggestions for keeping your profile magnetic to unlock opportunity.
Search is a key part of your LinkedIn strategy. At the end of the year it's a good idea to review and enhance.
It's November 2020 and the start of a second phase of lockdown here in the UK. LinkedIn marketing is more important than ever and here are three approaches to get this right. Please do get in contact to chat over any of what I cover.
As 2020 comes to an end its worth thinking about how we will.improve on things in 2021. How can we leverage LE.A.D.S better?
Have you thought that your LinkedIn Followers can be a good source of business?
When did you last check on how many you have and who they are?
Marketing plans for 2021 should include looking at connections as well Followers to get the maximum benefit.
Conducting a simple Gap Analysis of your LinkedIn connections and making adjustments is one way to make 2021 start on the right foot.
2021 is already a hot topic in terms of how to make sure it is more successful than 2020. There are no certainties but I do know that simple things done well on LinkedIn will make a difference. Start with a simple Gap Analysis, see who you already have before chasing new connections
Planning for 2021 should have begun and a good way of doing this on LinkedIn is to conduct an audit of your connections
LinkedIn Banbers are the title of your Brand story, the start of the engagement process.
In this episode bew features will be introduced and talked about to keep you up to speed.
These short bursts are to give short, actionable advice to help grow your brand presence and your business.
The start of an on going Podcast that will be covering LinkedIn Tips, advice and support