Forging The Norsatch: Recent Episodes
Norastch Podcast
Forging The Norsatch is a podcast for anyone interested in entrepreneurship and small business, and anyone in support of the North Wasatch Ecosystem. This podcast is brought to you by Weber State University.
https://nuhra.shrm.org/board-members
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Pat Ford, Co-Founder of Bee Hive Cheese and learn how they started this wonderful award winning and locally famous company. Mike Stevens, an organizational expert from Weber State, also joins us to talk about mission centered leadership.
Important Links:
https://beehivecheese.com
http://eqprofessionals.com
https://www.weber.edu/econdev/forging-the-norsatch.html
We meet with Silvia Castro of the Suazo Center - to learn about how her immigration experience has shaped the excellent work the Suazo Center does to help Hispanic and other minority entrepreneurs achieve success. We also answer the question ‘What goes in the Subject Line of an Email’ with business communications expert Mikelle Weil of Weber State University’s Alan E. Hall Center for Sales Excellence.
https://www.suazocenter.org
https://www.weber.edu/econdev/forging-the-norsatch.html
We meet with Jeff Furton, co-owner with this wife Beth, of the Daily Rise Coffee Shops and how they got started in Ogden and grew their coffee business to 5 locations. We also meet with Dr. Shannon McGillivray of Weber State University to learn about how to improve your memory.
Important Links:
https://dailyrisecoffee.com
https://www.weber.edu/econdev/forging-the-norsatch.html
We meet with Amanda Tullis, the Economic Development Director for Davis Technical College, and learn about the programs they have to support entrepreneurs at their Entrepreneurial Station. Also, Shawn Beus of Ogden’s Small Business Development Center visits with us to share how they help entrepreneurs and small businesses in Ogden.
Important Links:
BRC.Davistech.edu
www.utahsbdc.org
https://www.weber.edu/econdev/forging-the-norsatch.html
We go live at the Davis County Chamber of Commerce 2021 B2B Expo and learn tips from event attendees on how to maximize value from an expo or convention.
Featured businesses in today’s show:
Davis Conference Center
Hive9 Protection
Goldenwest Credit Union
ERC Specialists
Adams & Peterson, CPAs
360 Marketing and Advertising
Davis Tech Business Resource Center
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Jo Packham and get the history and background of the successful Women Create franchise. We also look at tips for using Twitter to communicate with your customers with Sydnie Furton of Love Communications.
Links:
https://womencreate.com
https://blog.sociallyin.com/twitter-marketing
https://sproutsocial.com/twitter-marketing/#additional-twitter-marketing-resources
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Cory Tholl of Klymit as he discusses the history and growth of Klymit and announces the great news of being acquired by MPG. We also meet with Mike Stevens of Weber State University to discuss leadership and a positive culture as your business grows.
Links:
https://klymit.com
www.eqprofessionals.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Bart Liechty of Kadince Technology to learn about the great technology Kadince provides its customers in the baking industry, and the importance of listening to build relationships. We also get an update on upcoming events and initiatives at the Hall Global Entrepreneurship Center with its Director, Brandon Stoddard.
Links:
https://www.kadince.com
https://weber.edu/entrepreneurship
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Sheridan Mordue of Hip and Humble and learn how her great business has evolved and grown to 5 stores and an expanding online store. We also meet with Chuck Leonhardt of the Ogden Weber Chamber of commerce to talk about networking with the Chambers of Commerce.
Links:
https://hipandhumble.com
https://www.ogdenweberchamber.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Javier Chavez and learn about his great running career in Mexico and at Weber State and how he started his restaurants. We also talk with Sara Meess of Ogden City as she shares with us how Ogden City supports small businesses with various programs.
Links:
https://www.ogdencity.com/1437/Business
https://javiersmexicanfood.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Director Hemmert and learn about the new vision and strategies for Utah's Economic Opportunity office - Go Utah. Also, Dr. Matthew Mouritsen, Dean of Weber State University's Goddard School of Business and Economics will visit with us and share insights on balance sheets.
https://www.weber.edu/goddard
https://business.utah.gov
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Jodi Schmidt to talk about her journey to the creation of Out of Bounds Creative. And Tim Vandenack talks about how to engage your business organization with the Standard-Examiner.
Links:
https://getoutofbounds.com
cityed@standard.net
tvandenack@standard.net
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Stacy Bernal and talk about her challenges that helped her write her book “The Things We Don’t Talk About’ and her non-profit “Awesome Autistic Ogden. And Brock Adams of WSU’s Hall Center for Sales Excellence visits with us about listening vs hearing.
http://seestacyspeak.com/things-dont-talk/
https://www.facebook.com/AwesomeAutisticOgden
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
Rachel Child, WSU’s HR expert, tells us why a good job description is important, and shares tips on how to write a great job description. And we meet with Brooke Barragan, the founder of Brookey Bakes, to learn about how she started her great company… and where to find her hand pies, cookies, and pies (oh my!)
We meet with Tiffany Hansen of Hive 9 Protection and learn how she started this great company through service. and we hear an update on the Wildcat MicroFund with Evelyn Jacome.
https://hive9protection.com
www.Wildcatmicrofund.org
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Jami Furniss to talk about her two businesses The Moxie Agency and Moxie Blankets. She has been through such a wild journey to get here and she's come to tell us all about it. We also meet with Sydnie Furton and Love Communications to learn about the business use of TikTok.
http://www.moxieblankets.com/
http://www.themoxieagency.net/
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Chuck Leonhardt of the Ogden/Weber Chamber of Commerce and learn about the history and the impact this great organization has on our community. And we talk about what makes a good sales representative. Dr. Brock Adams of the Hall Center for Sales Excellence meets with us to share his thoughts.
Links:
https://www.ogdenweberchamber.com
https://www.weber.edu/salescenter
http://www.listenfirstproject.org
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Konel Banner and learn about his journey from woodworking to his company InstaFire that went on ABC's Shark Tank. The Topic of the Week is the need for diversity to drive innovation and how to increase diversity in your company with Adrienne Andrews, Chief Diversity Officer at WSU.
https://www.instafire.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Megan Christensen of the Davis County Economic Development Office to learn about the Davis County Small Business Loan Fund. And we talk about the importance of Cash Flow with Dr. Matt Mouritsen of WSU’s Goddard School of Business and Economics.
https://www.daviscountyutah.gov/ced
https://www.weber.edu/goddard
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Creighton Green - Founder of an exciting social media promotions company - Aptivada. And cover Human Resource Strategies with Rachel Child.
https://www.aptivada.com
https://nuhra.shrm.org/board-members
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Thaine Fischer, the visionary behind the Monarch Building in Ogden. The Monarch is becoming a treasure for Ogden and centering a larger Nine Rails Arts District.
https://themonarchogden.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Cindee Jessop of First Priority Insurance. Cindee is a great role model for positive energy and the value of networking. Our topic of the week is Social Media & Instagram, with Sydnie Furton of Love Communications.
Links:
Links for Social Media Pointers
Later Blog: https://later.com/blog/Buffer: https://buffer.com/resources/instagram/
First Priority Insurance
https://www.firstpriorityinsurance.com/about/our-staff
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Nathan Sutherland of SPNSRD - a new social media marketing app that focuses on small and local businesses… and Mapping the Customer Experience with Evelyn Jacome
Links for Customer Experience Mapping
https://www.youtube.com/watch?v=BCEBU3fa-wk
https://docs.google.com/presentation/d/1C0Gw2AmCGShLsz-xrBODciWwDFoZOWS5VMzOMR5YReY/edit?usp=sharingh
ttps://www.ideou.com/blogs/inspiration/use-customer-journey-maps-to-uncover-innovation-opportunities
SPNSRD
https://www.spnsrd.com
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
We meet with Jason Schiers of Selle Royal and Envy fame to talk about his entrepreneurial career. Mikelle Weil visits with us to share the history and value of the Center of Sales Excellence at Weber State.
See http://www.weber.edu/econdev/forgin-the-norsatch.html for informative links.
We meet with Angie Osguthorpe of the Davis County Chamber of Commerce and review all their wonderful programs as well as with Devin Miller to learn about early stage financial Pro-Formas.
See https://www.weber.edu/econdev/forging-the-norsatch.html for informative links.
Davis Chamber of Commerce
https://davischamberofcommerce.com
Devin Miller Article on early stage pro-formas.
https://devintmiller.com/2020/10/06/why-financial-projections-are-important-for-pre-revenue-companies/
We meet with Sean Dehghani and talk about his business in Greek food. A man who started his first business in high school. We also talk with Sydnie Furton of Love Communications to talk Social Media tips.
Santorini’s Greek Grill https://www.santorinisgreek.com
Social Media Tips https://www.socialmediatoday.com
The Daily Carnage https://carney.co/daily-carnage/
We meet with Sara of the Ogden Business Information Center. Sara reviews the many financial products available within their tool kit and talks about how to engage with the latest round of Cares Funding.
We meet with Javier Chavez, Jr. to talk about his new and exciting Mexican Style Craft Beer - Cerveza Zolupez Co. Born and raised in Ogden, big city law firm experience, returns to home to start a national and soon to be global beverage company
The Pilot episode of this podcast where Guy and James sit down with Bob Gruhler to talk about the Wildcat Microfund.