Content Creation - The Content Marketing Show: Recent Episodes
Seven Oaks Consulting
Award-winning writer and content marketer Jeanne Grunert of Seven Oaks Consulting shares insights, welcomes guests, and talks about all things content marketing!
The future of retail is changing - rapidly. No longer can retailers be content with the status quo. Join me for a discussion with Erin Jordan, Senior Account Manager of Walker Sands Communications as we discuss the intriguing findings in their new report The Future of Retail 2018.
Today's Guest: Erin Jordan
Erin Jordan leads the retail technology and commerce practice at Walker Sands. As a Senior Account Director at Walker Sands, Erin leads data-driven PR and marketing strategies for companies across e-commerce, manufacturing, CPG, supply chain and logistics reach measurable business goals. In 2013, Erin launched the first annual Future of Retail Study at Walker Sands, which has since garnered global media attention through more than 300 articles and 6,000+ downloads.
About Persimoney
Persimoney offers smart tips for smart women in business! Founded by Jeanne Grunert, marketing expert, writer, and president of Seven Oaks Consulting, Persimoney is dedicated to helping women entrepreneurs and business owners master marketing, management, operations and finance and grow thriving, healthy businesses. Visit www.persimoney.com or http://www.persi.money to learn more.
Pinterest is one of the most influential social media sites for bloggers, content marketers, publishers and many, many others. Did you know that over 100 BILLION pins are added each MONTH? If you pin your works just once, you stand little chance to get the buzz needed to stand out in the crowded space. We'll take a look in this podcast at why, how, and when to reshare your pins on Pinterst. It's essential for smart marketing!
Customer loyalty and retention strategies that work for entrepreneurs, small businesses, medium sized businesses. Marketing expert Jeanne Grunert of Seven Oaks Consulting shares with you her best tips for customer loyalty and retention. What works, what doesn't, and what can you do that won't break the bank and bust your budget? Jeanne offers practical tips on how to encourage customers to return to your business time and time again.
B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.
The old cliche, "A picture is worth a thousand words", is very true with online marketing. Great images help your content stand out and boost your chances for viral marketing, social media sharing, attracting search engine traffic and more. But how do you ethically and legally obtain images for your B2B content marketing needs? What do you need to know to take or choose great images? And what other options are there for visual content besides images? Marketing writer Jeanne Grunert from Seven Oaks Consulting shares tips for choosing great images to boost online content marketing efforts and offers insight into visual content marketing trends.
These three SEO basics can boost organic search traffic and help you attract more customers to your website. Marketing consultant and professional internet marketing writer Jeanne Grunert will share her top 3 SEO basics to help you attract new customers to your website easily, naturally and ethically. It's all about words that WORK to boost your business. Learn how with Seven Oaks Consulting and marketing writer Jeanne Grunert.
Networking – both in person and online – is a fantastic way to build your business -- IF you know how to do it well. Join us for some great tips and strategies that you can put to use right away to attract more clients, referrals and other great opportunities to your business! Join networking expert Cathy Jennings of No Pressure Networking and show host Jeanne Grunert, the Content Queen at Seven Oaks Consulting, for a fun, informative chat about the do's and don'ts of professional networking.
About Cathy Jennings
Cathy Jennings is a self-described situational extrovert with a slight cheesecake obsession.
She is the Chief Conversation Starter for No Pressure Networking and loves teaching women entrepreneurs and professionals how to put some personality and profit into their connecting -- by leveraging their face-to-face meetings and the power of social media as relationship marketing and business-building tools. She is also the author of two books and an avid blogger and social media enthusiast. Visit her at www.NoPressureNetworking.com.
About Jeanne Grunert
Jeanne Grunert is the Content Queen, reigning over her mini empire at Seven Oaks Consulting and bowing only to the six cats who she serves. Jeanne is an award-winning writer and direct marketer with over 20 years of corporate and freelance experience. She founded Seven Oaks Consulting in 2007 to offer her expert writing services to marketing agencies, businesses and publishers worldwide.
Do you use blogging to promote your business? Do you blog to make money? If the answer is "yes," then don't miss our show! Jeanne Grunert, and award-winning writer and marketing expert, shares tips for maknig your blog shine in 2014. These 10 tips will help you: Create a constant stream of interesting, engaging blog postsImprove your blog readers' experienceEnhance your blog's attractiveness so it's shared on social mediaGenerate more income If you blog for your business - or blogging IS your business - then don't miss this episode!
Jeanne Grunert is the president of Seven Oaks Consulting and an award-winning writer, creative artist and marketing expert. Visit Seven Oaks Consulting for more information on her writing and marketing services for entrepreneurs and business owners, and her artist's website for more information on her writing and artwork,.
With Google's latest algorithm updates (dubbed "Hummingbird") we've all read or heeard that "quality content" is critical for search engine optimization and driving traffic to our websites. But what exactly is quality content? And how does a busy entrepreneur go about creating quality content when you're already feeling like you're juggling flaming torches all day while standing on one foot? In this episode, Jeanne Grunert, an award-winning writer and marketing expert, will discuss the true meaning of 'quality content'. She will share: What quality means to your site visitors and to search enginesTypes of content to use for marketing purposesHow to generate new ideasHow to spin old ideas into new contentHow to find content marketing help if you need it (writers, editors, designers and more) Jeanne Grunert is the president of Seven Oaks Consulting, a marketing and writing services firm. She has over 25 years of writing and marketing experience and is a well-known adult educator and teacher focused on marketing concepts. For more information on her business services, teaching and marketing books, please visit Seven Oaks Consulting. Her artist's website features information on her writing and artwork for sale.
Google's Matt Cutts recently discussed more changes to the search engine giant's algorithm to weed out spam links and poor quality links. SEO (search engine optimization) continues to evolve. Are you changing with it? Or are you still using techniques you learned years ago, techniques that may be outmoded, outdated, or potentially harmful to your website and digital marketing? Today, Jeanne talks about changes to SEO and where smart marketers are focusing for 2014. (And if you don't know what SEO is, don't worry; she'll help you understand.) Brought to you by Seven Oaks Consulting and marketing expert Jeanne Grunert.
Start the new year off right! Sell more without feeling like a sell-out in 2014. Jeanne Grunert, host of the Seven Oaks Consulting Blog Talk Radio show, will share with you tips for how to improve your sales this year through what Jeanne's dubbed "gentle marketing." We'll share tips on finding your unique niche, vision and story. Don't miss it!
Most companies write terrible copy about themselves. Don't bore your customers to death. Jazz up those home pages, the dreaded "about us" pages and social media profiles with creative content that sings with selling points. Sell more without feeling like a sell-out! With these tips you'll be able to jazz up your web page in no time. Join Jeanne Grunert, president of Seven Oaks Consulting and an expert copywriter, as she shares pointers for writing great website copy.
Are you making these five SEO (search engine optimization) mistakes? If you are, do you know how to fix them? Join Jeanne Grunert, president of marketing consulting and writing firm Seven Oaks Consulting, as she shares her view of the top 5 SEO mistakes and ways you can fix or avoid making them in the first place.
On today's show, guest speaker Sandra Martini will share her insights into "the art of extreme client care." This segment is rescheduled from February 11, 2013. Sandy joins show host Jeanne Grunert, marketing writer and president of Seven Oaks Consulting, for a discussion of how great customer service and Sandy's unique "extreme client care" philosophy can add to your bottom line and gentle marketing approach. About Sandy Martini, Special Guest As an inspiring and in-demand mentor, trainer and speaker, Sandy has helped hundreds of small business owners across the globe create sustainable businesses which make a positive impact. Sandy is also the founder of Escalator Marketing™, creating client engagement and raving fans by design. Sandy’s Done 4 You services, programs, products and presentations on Escalator Marketing™ and creating lifetime clients through Extreme Client Care™ have made her an in-demand and innovative expert. Meet her at www.sandramartini.com About Jeanne Grunert, Show Host Jeanne Grunert is an award-winning writer, entrepreneur and direct marketing expert with over 20 years of experience. Her unique "gentle marketing, strong writing" system incorporates content marketing, direct marketing and SEO writing skills to create powerful sales and marketing copy for clients. Meet her at marketing-writer.com or learn more about gentle marketing at www.sevenoaksconsulting.com
(Please note: We had originally scheduled special guest Sandra Martini for this show, but due to complications from snowstorm Nemo, she was unable to join us. She'll return on February 25 at noon, Mother Nature willing!) Today's show is a brief podcast on gentle marketing, strong writing and its intersection with content marketing. What is content marketing, and why is it effective more so than ever beofre? Jeanne Grunert, a marketing writer and president of Seven Oaks Consulting, shares her thoughts on today's show.
As we move into February - that season of candy hearts, cupids, and Valentine's Day - let's talk a little about love. Warmth. Compassion. Gentle marketing. In an increasingly cold, "dog eat dog" world, it's time to embrace a new paradigm. In this show, I'll be speaking about customer care in an increasingly cold world, and how showing genuine warmth and compassion towards your customers and clients can go a long way to a better business model AND a better world. Gentle marketing, strong writing, more profits. My name is Jeanne Grunert and I am the president of a firm called Seven Oaks Consulting. Our motto is gentle marketing, strong writing - using the power of branding, messaging, and effective marketing writing to attract, retain and create loyal customers, especially through direct and internet marketing. Learn more, tune in to our show, and don't miss February's upcoming episodes.
You have lots of great tips about your expertise to share with the world, information that may seem like basic common sense to you that is nothing short of life changing for other people. And you keep hearing that social media for business is the way to go. Yet there are so many social media tools you're not sure where to start. Plus people keep telling you that writing a book is a must, leaving you weary just thinking about doing that. After all, you run a small business. Who has time? You may not even feel comfortable writing. You want and need to re-purpose everything you do to make the best use of your time, energy, and resources. Learn how to develop a painless and fun strategy that's perfect for you, with big results both online and offline. Are you ready to learn about an exciting way to become an (almost) instant author, add to your bottom line AND gently promote your business savvy and expertise? Then join award-winning writer and marketer Jeanne Grunert, president of Seven Oaks Consulting, as she interviews Paulette Ensign, Founder and Owner of Tips Products International. This show will have you popping with ideas as we chat about how she took the tips she shared with her clients and prospects and created a simple product that not only sold over a million copies in several languages and formats, and still sells today, over 20 years later.
Are your brochures boring? Sales copy a snooze? In this show, award-winning writer and marketing expert Jeanne Grunert, president of Seven Oaks Consulting, will share with you her expert insights into possible causes of snooze-worthy sales pieces and boring, blah brochures, as well as dud websites, and potential fixes. Learn how to make your websites irresistible for both search engines and people. Jeanne shares the tips and tricks of the professional copywriters right here. Don't miss! Jeanne Grunert is the president of Seven Oaks Consulting. She's known for the Gentle Marketing, Strong Writing system, which uses the power of writing (and other forms of content) to help businesses acquire, retain and create loyal customers. Visit Seven Oaks Consulting, the content marketing, SEO and copywriting experts, for more information.
How many times have you heard, "You should do competitive intelligence" or "You should follow your competitors." But what does that mean? And are there do's...and don'ts...to following the competition? Why should you bother with looking around at the other guys in your market, anyway? In this show, Jeanne Grunert, an award-winning writer and marketing expert and the president of Seven Oaks Consulting, will share with you her expert insight into why it's important to analyze the competition, how to do so ethically, how to find hard-to-find information, and what to do with the information once you find it! Seven Oaks Consulting offers gentle marketing through strong writing - finding ways to attract clients and customers to your website through excellent content and outreach that feels right. Let's talk about how we can help you grow your business. You can reach Jeanne through the Seven Oaks Consulting website.
Have you ever wondered what makes people buy something? Is it the quality of the product, the shiny packaging, the price, or the marketing? In this episode, veteran marketer and award-winning writer Jeanne Grunert will explore this question and talk about how to apply the information to your writing and internet marketing efforts. Don't miss this show from Seven Oaks Consulting, the gentle marketing, strong writing experts.
"Fast away the old year passes..." and with it goes 2012! Get ready, get set to achieve your business goals in 2013. In this episode, award-winning writer and direct and internet marketing expert Jeanne Grunert shares with you some simple, basic ideas for marketing planning. It's time to sit down and write your plans for 2013. Are you ready? Let's go! About Your Host: Jeanne Grunert is the president of Seven Oaks Consulting and an award-winning writer and direct and internet marketing expert. Her unique "gentle marketing through strong writing" approach helps businesses build online brands, create loyalty, and achieve their goals. Learn more on Seven Oaks Consulting, her company's website and marketing tips site.
On Google, on Bing, on Yahoo!...everyone wants that coveted number one spot. This week, I achieved that for one of my chosen search terms. I'll share with you tips on how I was able to use gentle marketing to achieve this feat naturally, easily, and ETHICALLY. Learn my tips for search engine optimization (SEO). About Your Host Jeanne Grunert is the president of Seven Oaks Consulting, a content marketing, SEO and writing agency located in the heart of Virginia. Jeanne's unique "gentle marketing through strong writing" approach naturally attracts and enages customers, and builds loyalty online for your brand. Jeanne is an award-winning writer and direct marketing expert with over 20 years of experience. Visit Seven Oaks Consulting for her free marketing tips or to learn more about Jeanne and her writing and marketing services.
For some businesses, the holiday season has already begun. For others, the seasons goes into high gear next week. If you run an ecommerce site, is it ready for the holidays? In this show, Jeanne Grunert, president of Seven Oaks Consulting, will share ideas for giving your website a "holiday tune up" to welcome customers and make their shopping experience easier. Jeanne has over 20 years of experience as a marketing manager, including experience and certification in retail management, and she founded her own ecommerce company, an online retail art gallery called EquinArt Creations. Learn and grow your business through her work at Seven Oaks Consulting.
Do you struggle with writing your marketing materials? Never sure what to say about your business? Feel like your words fall flat whenever you write website copy, advertising or marketing materials? Join Jeanne Grunert, an award-winning writer and the president of Seven Oaks Consulting, as she explains the basics of writing effective marketing messages. You'll receive valuable tips used by professional copywriters to help you create compelling, engaging marketing messages. Don't miss it!
Does your small business need a marketing plan? Many small business owners struggle to find time to promote their businesses. They're often unsure of what to do to get the word out about their products and services. Yet they shy away from hiring a professional to create a marketing plan for them. In this show, Jeanne Grunert, president of Seven Oaks Consulting, will help you understand: the importance of a marketing plan for a small business what makes a useful plan for a small business why you need both the research (background) and the actual action steps why it's not a good idea to jump right away to the action steps - the what to do - before you think through the "why you should do it" portion. Small businesses need good marketing and promotions in order to grow. Seven Oaks Consulting can help your small business with great marketing plans, coaching, websites and more. Tune in to learn more about the value of a marketing plan for small businesses.
Make a few simple changes to how you present yourself and your company to the world with these five minute marketing tips! Join veteran direct and internet marketer and expert marketing writer Jeanne Grunert, president of Seven Oaks Consulting, for this informal chat about quick fixes for the most common marketing mistakes micro business and small busines owners make. Simple fixes may include: Adding a signature line to your emails Not having a quick, punchy way to describe your services - and the results you get for customers! Not identifying your target audience Not keeping your social media profiles updates and more In this series of short, informal talks, Jeanne shares tips that anyone who owns a business can use to improve your marketing efforts. Jeanne Grunert is the president of Seven Oaks Consulting, a marketing writing and consulting agency located in Prospect, Virginia. Visit Seven Oaks Consulting to learn more about our services, rates, portfolio and client success stories.
Many businesses depend upon seasonal traffic for the majority of their sales. But this can set up a nerve-wracking "make or break" cycle. Join Jeanne Grunert, president of Seven Oaks Consulting, as she discusses ideas and strategies to increase store traffic during the off or slow season for your seasonal retail business. Whether you own a garden center, bed and breakfast, or another seasonally-driven business, she'll share tips on how you can attract visitors and buyers during typically slow periods.
Jeanne runs Seven Oaks Consulting, a firm offering creative marketing solutions and sparkling, original writing for print and web. Her passion is small business success, from helping the entrepreneur start a business to helping established small businesses achieve their goals and grow.
Once visitors get to your website, what do they do while they are there? Do they stay or do they leave quickly (and how can you know that?) In order to satisfy your potential customers and engage them in what you are have to offer, be it a product or a service, you have to make your website so appealing that customers stick around long enough to read, understand and like what you are selling. Join the president of Seven Oaks Consulting, Jeanne Grunert, as she shares with you ideas and things to check to determine whether or not your site is attractive to your target audience...or boring them to tears.
Jeanne runs Seven Oaks Consulting, a firm offering creative marketing solutions and sparkling, original writing for print and web. Her passion is small business success, from helping the entrepreneur start a business to helping established small businesses achieve their goals and grow.
Are visitors coming to your site in droves, or just a trickle? What can you do to get more visitors to your website? And honestly, do you really want tons of visitors - or more of the RIGHT visitors, the ones who are actively looking for your products and services? In this episode, Jeanne Grunert, president of Seven Oaks Consulting, will share with you her secrets to finding, targeting and attracting customers to a website who are eager for the products and services offered. Jeanne runs Seven Oaks Consulting, a firm offering creative marketing solutions and sparkling, original writing for print and web. Her passion is small business success, from helping the entrepreneur start a business to helping established small businesses achieve their goals and grow.
When you're a solopreneur, entrepreneur or small business owner, it's vital to surround yourself with high energy, successful people. Positive energy begets more positive energy. The more you associate with successful folks, the more you'll absorb what makes them successful. But how do you do that if you work from home, your work brings you online every day, and you don't know where to find such people? I'll share with you my practical tips on how I developed my own personal "cheering squad" for success. Some are real folks I interact with, others are inspirational books, videos and more, but the sum total is that I have positive guides on my entrepreneurship path. You can, too.
My name is Jeanne Grunert, and I'm a writer and marketing consultant who volunatarily quit a fancy corporate career in 2007 to embrace a life path as a creative entrepreneur and writer. I work with small businesses and entrepreneurs, providing them with sound, solid marketing advice. No hype. No glitzy fancy titles or names. Just pure, solid information based on my 20+ years of direct and internet marketing experience. Learn more at Seven Oaks Consulting or on my freelance writing site about my writing services.
What is the rule of five, and how do you use it to get results? It's a term coined by acclaimed coach, author and speaker Jack Canfield, but I'm applying it to small business marketing. It's how I started my first business and it's what I do every day to get results - attract new clients, keep my company top of mind with past clients, and connect with al. In this episode, I'll share with you the rule of five, then provide you with examples using my own marketing plan and daily task list as an example. If you tend to procrastinate, the rule of five can help you overcome roadblocks and procrastination. Join us!
My name is Jeanne Grunert, and I'm a writer and marketing consultant who volunatarily quit a fancy corporate career in 2007 to embrace a life path as a creative entrepreneur and writer. I work with small businesses and entrepreneurs, providing them with sound, solid marketing advice. No hype. No glitzy fancy titles or names. Just pure, solid information based on my 20+ years of direct and internet marketing experience. Learn more at Seven Oaks Consulting or on my freelance writing site about my writing services.
Content marketing...it's the latest buzz word (that and SEO!). But what is content marketing? Is it right for you and your business? How do you know? Is it expensive to do? Join award-winning writer and marketing expert Jeanne Grunert as she introduces you to the world of content marketing, what it is, and when it may be useful for your business. Jeanne is the president of Seven Oaks Consulting and offers writing services, classes and marketing consulting for companies nationwide. She's a sought-after speaker and teacher on all things marketing. Learn more on her website, Seven Oaks Consulting.
The key to successful marketing is to promote your products and services consistently. Hit and miss marketing leads to hit or miss sales! You need a steady presence among your customers, yet how do you accomplish this among the many tasks facing your small business? Join award winning writer and marketing expert Jeanne Grunert as she shares with you how to create a marketing calendar, your personal guide to marketing activities.
Award-winning writer and marketing consultant Jeanne Grunert of Seven Oaks Consulting walks you through the basics of creating a marketing plan. What goes into your marketing plan? What do you need to know? Where do you start? She'll share the basics for entrepreneurs, small business owners, and creative artists of all sorts who know they need to promote their businesses better this year....but don't know where to start. Join us! Jeanne Grunert is the president of Seven Oaks Consulting and a frequent writer, speaker and teaching on marketing tpics, and works with businesses and marketing agencies on content marketing, SEO and internet marketing strategies.
Get real, get clear about what you're selling. You're not selling widgets or services. You're selling the solution to a problem. In this first episode in our new CLARITY series, award-winning writer and marketing expert Jeanne Grunert helps you clarify and define what exactly you're selling. We'll talk about figuring out the language your customers need to hear to respond, to self-identify with what you are selling. Then we'll talk about how to write your sales, marketing and advertising messages so that they focus with laser-like precision on selling solutions. We're kicking off a great new three-part series this November here on the Seven Oaks Consulting Small Business Marketing Show. Join us!
Jeanne Grunert is an award-winning writer and marketing expert with over 20 years of experience. She's the founder and president of Seven Oaks Consulting, offering copywriting services, money saving marketing strategies, and marketing planning that helps you acquire, retain and create loyal customers. She's the author of The Tripartite Marketing System and The Art of Effective Social Networking, both available on Lulu.com or Amazon.com Learn more at Seven Oaks Consulting.
Today on Seven Oaks Consulting's small business marketing show, we're tackling a tough topic: the psychology of pricing, especially as it pertain to service-based businesses. Consultants, service providers of all types often struggle with how to price their services. Do you charge by the hour or by the project? How do you know what the going rate is? Since you only have 8 or 9 hours in a workday, how can you make more money without working around the clock? Don't miss this show by award-winning writer and marketing consultant Jeanne Grunert. About Jeanne Grunert and Seven Oaks Consulting Jeanne Grunert is an award-winning writer and marketing expert with more than 20 years of experience. She's the president of Seven Oaks Consulting and provides sparkling, original writing and creative marketing strategies to clients worldwide. She welcomes new clients. For more information on her marketing and writing services, please visit www.sevenoaksconsulting.com.
Social media is more than sending Tweets or "liking" something on Facebook. Please join Jeanne Grunert, president of Seven Oaks Consulting, and Hilary Topper of HJMT Communications, book author and social media expert, as we explore just what this whole world of social media is really about. We'll look at all the aspects of social media marketing and talk about the many ways YOU can use it in your small business marketing plan. Don't miss this very special show and our great guest expert! Jeanne Grunert is the president of Seven Oaks Consulting, book author, copywriter and marketing expert. Visit Seven Oaks Consulting for more information. Hilary Topper is a PR and marketing communications expert and book author. Visit HJMT Communications for more information. * * *
Writing for the web is different from writing for print publications or creating sales and marketing print pieces. In this show, award-wining copywriter and marketig expert Jeanne Grunert shares with you her top five tips for writing great website copy. You'll learn how to write copy that not only engages, but inspires people to take action. Don't miss it! Jeanne Grunert is the president of Seven Oaks Consulting, saving her clients time and money through expert copywriting services and marketing plan writing. .
Does your marketing brochure copy make you fall asleep...even though you're the one who wrote it? If marketing brochure writing bores instead of inspires, you've got big problems. Award-winning freelance writer and marketing expert Jeanne Grunert shares from her wealth of experience why your copy may be boring, and how to fix it. She'll give you 5 tips (or more) on turning blah into brilliant on your next copywriting project. Don't miss this next episode on small business marketing from Seven Oaks Consulting.
Features, benefits....meaningless copywriter jargon, right? Wrong! If you're a small business owner handling your own marketing, you must understand the difference between features and benefits. In fact, anyone handling marketing, whether outsourcing it or not, should understand the difference. Marketing from the benefits gets sales; marketing from the features kills sales. It's all in how you create your marketing messages. Join marketing veteran and copywriting expert Jeanne Grunert as we explore the features and benefits of products, and how to infuse your marketing copy with benefit-focused copy that speaks directly to your customers. Jeanne is the president of Seven Oaks Consulting, offering copywriting services and marketing plan writing.
Do you feel overwhelmed every time you think about sitting down to write your marketing plan? Join award-winning author and marketing expert Jeanne Grunert, president of Seven Oaks Consulting, as we finish up our Cornerstones of Marketing Series with a discussion of how to make your marketing plan manageable. In this episode, we'll explore: Major marketing areas you need to include Breaking down big ideas into manageable chunks Goal setting and time management - as in "How can one person get all this done?" Ideas, resources and strategies to save you time and money on your marketing efforts Jeanne offers marketing consulting through her comapny, Seven Oaks Consulting.
How much should you spend to promote your business? How can you set a reasonable budget, one that will help you achieve your goals? Join Jeanne Grunert, an award-winning writer and marketing expert and the president of Seven Oaks Consulting, as she walks you through some of the basic steps you should take to determine your small business marketing budget. This episode continues our summer series, The Cornerstones of Marketing. Don't miss it!
Welcome to our third installment of the Cornerstones of Marketing, hostesd by Jeanne Grunert, president of Seven Oaks Consulting and an entrepreneur and marketing expert with over 20 years of experience. Today is our 5th installment in the summer series called the Cornerstones of Marketing. We'll talk about pulling together all that you've learned so far to create a great marketing plan - not just a great plan on paper, but a plan that generates RESULTS! Build that plan upon the Four Cornerstones previously discussed. Entrepreneurs, small business owners, consultants and anyone who wants to learn how to write a great marketing plan shouldn't miss this episode!
You've heard the term "customer acquisition" brandied about by marketing experts, but what exactly does it mean? How do you "acquire" a customer? What techniques work - and don't work - to gain leads and new customers through direct mail, online marketing and social networking? Join Jeanne Grunert, the direct and online marketing authority, as she shows YOU secrets to customer acquisition.
Direct mail marketing offers the unique advantage of testing components of the offer, timing, list and creative methods used to see which one makes the most money or gains the best response. Join direct marketing expert Jeanne Grunert for this installment of Direct Marketing School and learn the basics of structuring a direct mail marketing test.
Seven Oaks' direct marketing school continues with today's topic - direct mail lists. Everything you ever wanted to know about renting a mailing list. Where to find them, how to choose them, and how to rent them (you never 'buy' lists, by the way.) Brought to you by Jeanne Grunert, direct marketing expert with 20+ years of experience.
Lesson 3: Plan a Basic Campaign Taking just one channel or example, veteran direct marketing expert Jeanne Grunert will walk you through the steps, from start to finish, of planning a simple direct marketing campaign. It's the third installment of our free online marketing classes. Join us for 'direct marketing school'!
Lesson 1: What is direct marketing? So what is this type of marketing - and what sets it apart from other forms? What makes one ad direct marketing and another just plain old advertising? Join award-winning direct and online marketing expert Jeanne Grunert for the first lesson in our fall 2010 new free direct marketing "school."
Welcome to the first of our multiple week, multi-part FREE "direct marketing school" brought to you by Seven Oaks Consulting. Each Blog Talk Radio show this fall will focus on an aspect of direct marketing. Use these tips for direct mail, radio and television advertising, and online marketing. Today's show will give listeners the background and an overview of direct marketing.
Many small business owners shy away from creating a marketing plan, yet they're absolutely critical for small business success. In this show, veteran marketing manager Jeanne Grunert explains why you absolutely DO need a marketing plan - and how you can get started.
You need a crack team of experts to start a business - but how can you afford it when you're just starting out? Join me as I share with you the secrets to finding the professionals to fill the gaps in your business knowledge...without spending a dime, or spending very little. Yes, you can start a business or launch a product. Make your dreams come true. GROW with Seven Oaks!
Research sounds boring, but it's a crucial step to launching a product or starting a new business. If you've got big dreams and even bigger plans, it's time to focus...and get serious about market research, customer research and product research. Join me as I share with you my time-tested research methods for everything from consumer attitudes to whether or not a busienss name is already in use. You CAN make your dreams come true and start your own business. I will show you how! GROW with Seven Oaks!
Join my special guest Roman Kraus, president of KrausCreative and one of the best design experts I've ever met, for these tips on how to design a great website - a website that WORKS to acquire, retain and create loyal customers.
Join author and life coach Gerri Helms and host Jeanne Grunert as provide an introduction to ways to connect with your spirituality to enhance your abilities as a business person. When you market from a place deep within, connecting to intuition and your spirit, you market with grace, honesty, and integrity. Don't miss!
Do you do Marketing or marketing? What's the difference? Our special guest, consultant Janet Wikler, will share her insights into the difference between a Marketing-infused corporate culture and just a ho-hum business, and why companies that base business practices on marketing principles do better in the long run.
So why get happy? Optimism fuels business success. You attract what you give! Our special guest will be psychologist Stacey Salant, and she'll be sharing ideas for how to change your mindset to one of optimism, joy and abundance. Yes, you can - and it works to attract business.
Our guest today is Jay Miletsky, CEO of marketing communications agency PFS Marketwyse and founder of Get Perspectives. Jay will offer HIS perspective on many aspects of marketing communications for small business and give listeners an overview of his Get Perspectives website and books. Don't miss it!
Lots of marketing - and no money? Sales slumping? High website traffic but few sales? Join Jeanne Grunert, president of Seven Oaks Consulting, for this discussion of the four most common marketing problems - and quick things you can check to fix them!
Can you really work from home and make a living? Our special guest today is Barry Shaw, founder of the Work Home Union and Taske Inc, a web design business. It took Barry two years to find legitimate work from home solutions, but he made the most out of them and now makes his living doing what he loves - working from home. Barry will share tips on legitimate work from home solutions, marketing online, and harnessing the power of the internet to make living and market yourself. Don't miss this successful "infopreneur"!
Starting a small business can feel like climbing a huge mountain! But if entrepreneurs take it step by step, they CAN achieve big goals. Join Jeanne Grunert, president of Seven Oaks Consulting, and life coach and author Gerri Helms for a discussion of how entrepreneurs can tackle big goals...by taking small steps today. Gerri is also the author of "Trust God and Buy Broccoli", a spiritual approach to weight loss, available from Amazon.com
Today we'll be speaking with Sheri Rhodes, owner of Mountain View Studios, a small manufacturing company located in Tennessee. Sheri never though she'd own a resin casting company! As a sculptor though, she looked for ways to cast her own original creations and that took her on the path to starting a small business. Sheri will share her story with our listeners with tips to help you start a small business. Don't miss it!
Do you have what it takes to be an entrepreneur? If you're burning with the desire to run your own business...if you've got an idea you think is a winner....let's talk about what it takes to be an entrepreneur. What is REALLY takes! Jeanne Grunert, a veteran marketing manager and founder of two successful, award-winning companies, will give you the inside scoop on starting your own business.
What are the steps to starting a new business? No matter what the industry, there are several key steps you need to take before embarking on a new business venture. Join host Jeanne Grunert, president of Seven Oaks Consulting, as we discuss a few of the key factors you need to consider before starting your business. Join us!