Commerce Insights: Recent Episodes
Woolman
With Commerce Insights, industry experts share their knowledge on topics in relation to Direct to Consumer business opportunities and growing commerce with intent. We are here to bust the myth of commerce being complex, dull, and difficult. With us, it is easy and exciting.
Let’s take on the world of commerce together, hand in hand.
Woolman is the largest Shopify agency in Europe. Visit our website: woolman.co
Kicking off a new season, Anne Moulet from Woolman discusses key takeaways from the London Ecom Expo and shares a Q3 recap with Woolman's Chief Evangelist, Mikko Rekola. Together, they also explore expectations for Q4 and emerging trends.
Join Nanso's Director of Retail and E-commerce, Jenni Homer, and Woolman's Chief Evangelist, Mikko Rekola, for a discussion on Nanso's data-driven growth. Discover how Nanso has been utilizing Woolman's data management platform, Ellis, as their omnichannel data source, seamlessly integrated with their Shopify store and Shopify POS locations.
Join Woolman's Customer Success Lead, Anne Moulet, alongside Chief Evangelist, Mikko Rekola, as they analyze Shoptalk Europe and provide a Q2 recap on all things digital commerce.
Join us for this special episode recorded live in sunny San Diego, where Woolman's Chief Evangelist interviews the COO and Co-Founder James Van Erck of Rebuy. Dive into a conversation about the latest trends in product recommendations, optimizing the customer journey, and Shopify's advancements towards serving enterprise clients. Don't miss these insights straight from industry leaders!
Join our Chief Evangelist, Mikko Rekola, in this special episode recorded at the Mandalay Bay Kabana, featuring a true industry veteran, Neal Goyal from Tapcart. Together, they explore the hottest topics, including the vitality of the Direct-to-Consumer (DTC) model, strategies for brands to enhance profitability, and the value that mobile apps can add to the customer experience.
Woolman is the largest European Shopify Plus agency. Visit our website to learn more.
Join our Chief Evangelist, Mikko Rekola, for a special episode recorded alongside Tomi Grönfors from Sniffie. In this live recording, the duo shares their initial impressions of Shoptalk in Las Vegas and explores hands-on strategies for enhancing your Q2 campaigning.
Woolman is the largest European Shopify Plus agency. Visit our website.
Join us for an episode where Atte Alisalo, Principal Consultant at Woolman, discusses Shopify's role in the enterprise market and the migration process to Shopify Plus from legacy platforms. Atte will be interviewed by Woolman's Chief Evangelist Mikko Rekola.
Woolman is the largest European Shopify Plus agency. Visit our website.
Join us for a seasonal recap episode where Anne Moulet, Customer Success Lead at Woolman, discusses with Woolman's Chief Evangelist, Mikko Rekola, the highlights of Q1, key lessons learned during NRF'24, the Shopify Winter Editions, and other significant developments in digital commerce. They will also preview what to expect at Shoptalk in Las Vegas and the main themes for Q2 to focus on.
Looking for a premium Shopify theme? Try Taiga developed by Woolman.
Woolman is the largest European Shopify Plus agency. Visit our website.
Join Tuomo Riekki, co-founder of Focal.inc, as he explores the significance of advanced market asset management for digitally-savvy brands with Woolman's Chief Evangelist, Mikko Rekola.
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Join us for a special episode where Anne Moulet, Customer Success Lead at Woolman, interviews Woolman's Chief Evangelist, Mikko Rekola, about the NRF'24 Big Show in New York and their key takeaways.
Need a trusted Shopify partner? Visit Woolman.co
Join Wesley Hartley, CRO at Leaf, as he discusses what is happening in the digital commerce customer acquisition space. Especially within data and privacy, together with Woolman's Chief Evangelist, Mikko Rekola.
Join us for this special episode featuring Anne Moulet, Customer Success Lead at Woolman, as she discusses the eShow event in Madrid with Shopify, and shares key takeaways, together with Woolman's Chief Evangelist, Mikko Rekola.
Join Drew Sellers, Senior Account Executive at Recharge, as he discusses how the subscription commerce space has been evolving and how brands should prepare for 2024, together with Woolman's Chief Evangelist, Mikko Rekola.
Join Teemu Tolonen, a partner at Woolman, as he explores the Shopify Enterprise Partner Summit from a commercial perspective with Woolman's Chief Evangelist, Mikko Rekola. What are Teemu's main insights? Does he think Shopify Plus is enterprise-ready?
Join Tero Junttila, CTO of Woolman, as he explores the Shopify Enterprise Partner Summit from a technical viewpoint alongside Woolman's Chief Evangelist, Mikko Rekola. What are Tero's immediate reflections post-event? Does he believe Shopify Plus is enterprise-ready?
Join Olivia Johansson of Codeunit as she discusses the evolution and challenges of ecommerce integrations, especially between platforms like Shopify Plus and backend systems like Microsoft Dynamics 365 Business Central. Delve into the significance of real-time data synchronization, the rise of Unified Commerce, and the future potential of platforms like Shopify B2B. This episode offers a concise overview for enterprise commerce professionals looking to stay updated in a rapidly evolving digital commerce landscape. Perfect for those keen on best practices and industry insights.
In this special episode of the Commerce Insights podcast, we welcome Nirav Sheth from Anatta Design. He has collaborated with numerous rockstar D2C brands.
We discussed the following topics with Nirav:
- The current trends in the D2C space
- The role of first-party data
- Shopify's role in the D2C revolution
- The impact of enterprise D2C brands entering the field
- The future of D2C commerce
- What steps challenger brands should take now
Show notes:
https://anatta.io/?utm_source=woolman&utm_medium=podcast
https://www.linkedin.com/company/anatta-design/
https://www.linkedin.com/in/nirav-sheth-anatta/
With competition getting fiercer than ever in the eCommerce space, how do brands in different sectors cut through the noise and find fruitful ways to connect to their customers?
In this episode, we have Lari Lehtonen from Nosto reveal insights to burning questions such as:
-
What is the role of merchandising in eCommerce today?
-
How do personalization and merchandising intersect with the Shopify ecosystem?
-
What is the symbiotic relationship between the two?
... and more!
Tune in to gain the ultimate insights to implement for your business today. 💡
Lari Lehtonen is the Principal Product Manager at Nosto - a commerce experience platform that provides brands methods to increase their online revenue with personalization, merchandising, search and UGC
Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.
With the explosion of marketplaces, how can D2C brands find the perfect balance between direct selling and different marketplaces?
In this special episode, we uncover answers to questions such as:
- How does consumer behaviour influence the strategy in different marketplaces?
- What is the impact of major players jumping into the D2C game?
- What are the biggest shifts in commerce impacting the industry?
... and so much more!
Tune in and learn the best tips and strategies from eCommerce Consultant Vinny O’brien.
Vinny O'Brien is an experienced eCommerce Consultant who helps companies design and execute their global eCommerce omnichannel strategies.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
Maximizing the potential of your eCommerce store means understanding the user experience and using the right tools to make it easier for customers to buy from you.
In this episode, we uncover the secrets to:
- Top-level merchandising to boost cart orders.
- Mastering the art of seamless user experience and transforming your eCommerce store into a customer magnet.
- Skyrocketing Average Order Value with tactics like product bundling, upselling, and cross-selling.
Tune in as Alex Green from Pickystory helps merchants understand the proven methods for success.
Alex Green is the Co-Founder and CEO of Pickystory - an eCommerce upsell platform that helps merchants make personalised offers to help their customers discover more products.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
Subscription-based business models are on the brink of transformation as consumer behaviors keep changing.
- What are brands doing to innovate in the subscription economy?
- What are the tools and tactics that are proven effective to meet customer standards?
Tune in as we discuss with the Sales & Partnership Lead of Skio Phil Greenwood about customer experience, retention, data, the Shopify ecosystem, and more!
Phil Greenwood is the Sales & Partnership Lead of Skip - a subscription app that helps Shopify brands sell subscriptions in a simple and accessible way.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
Is D2C dead?
Tune in as Woolman's Chief Evangelist Mikko Rekola and VP of Growth at Storetasker Tim Masek have an interesting discussion.
In this episode, they uncover:
- The current challenges and trends in the eCommerce space
- How the Shopify ecosystem supports D2C brands of all sizes
- The role of innovative tools in building successful business models
...and more!
Tim Masek is the VP of Growth at Storetasker - a platform that helps to connect eCommerce freelancers to brands. He is also the founder of 1-800 D2C - a website that helps to discover the best eCommerce tools for successful business building.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr.Beast has successfully created a brand experience in the digital space that customers love. What advice does Head of Customer Experience Jess Cervellon give to aspiring CPG brands looking to branch into the direct-to-consumer space?
In this episode, we discuss things like data, personalisation, consumer behavior, creating the ultimate brand experience... and more!
Jess Cervellon is Head of Customer Experience atFeastables- a chocolate bar company created by YouTuber and philanthropist MrBeast, in partnership with Night Media. They specialize in creating chocolate and treats made of organic ingredients.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers.
In this episode, we uncover:
- The most common challenges eCommerce businesses are facing in the current digital landscape
- How brands are scaling with marketing automation and customer retention strategies
- Key trends in marketing automation
George Underwood is the Partner Account Manager at Klaviyo - a marketing automation platform that uses customer data to create hyper-personalized messages for shoppers - helping brands scale faster and more efficiently.
Mikko Rekola is the Chief Evangelist atWoolman- a D2C and Shopify Plus agency helping global brands reach commerce success.
The subscription model has been the talk of the town for its benefits of customer retention and loyalty, but is it an opportunity worth seizing for CPG brands?
In this episode Mikko Rekola and Ben Fisher dive deep into the topic, covering things such as:
- What are the common pitfalls in the subscription business that cause customers to have a bad experience with brands?
- What are the best strategies that take into account the unique needs of customers?
- How to use data effectively for deeper insights into your customers?
..and more!
Tune in to learn how to utilize the subscription concept in the right way for your brand!
Ben Fisher is the Co-Founder of Rodeo - a platform that helps CPG brands optimize customer lifetime value through flexible subscriptions.
Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.
Shoptalk Europe is here 🎉
How did the event go and what were the key takeaways from Shoptalk Europe held in Barcelona?
The highlights of this episode:
- Shopify is growing and conquering the world of commerce
- Sustainability was a major discussion point with brands thinking of new ways to do commerce
- AI’s role in the future of content management and applications
- Customer engagement with new concepts and products
Tune in as Chief Evangelist Mikko Rekola and Shopify D2C Consultant Teemu Tolonen share their experience.
Kati Kanerva is the founder of Dresscue a "rent-a-rack" store located in Los Angeles, where people sell and buy second-hand clothing. This widely popular counterculture movement to fast fashion has been a huge hit among consumers and we wanted to know how one of the fashion capitals of the world is reacting to this movement.
In this episode, Mikko Rekola and Kati Kanerva discuss the birth of the rent-a-rack concept and the transformation of the fashion industry towards a more sustainable future.
Visit Dresscue.com
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The subscription economy is said to grow $1.5 trillion by 2025. What is behind this massive growth?
In this episode, Chief Evangelist Mikko Rekola shares insights on the best strategies he has witnessed brands utilizing in the subscription economy in the last year.
Want to know what huge industry players like Mountain Dew and H&M Group are doing to redefine customer relationships? Tune in to find out!
Visit Woolman.co for more resources.
Shoptalk 2023 was full of value-packed seminars that provided insights into the future of commerce - with social media and social commerce being hot topics.
Chief Evangelist Mikko Rekola sat down with Jasmine Enberg, Principal Analyst at Insider Intelligence who specializes in this area to learn more about how brands, creators, and consumers are utilising social media platforms.
In this episode, we cover:
- What are the biggest drivers and developments in the creator economy?
- What to do if Tiktok gets banned?
- Is Twitter going to disappear?
...and more!
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Learn more at insiderintelligence.com
As Shopify came out with the 2.0 upgrade, brands have been updating their themes for a better experience for both merchants and customers.
- Should all brands do the upgrade now?
- What are the main benefits of upgrading?
- What is holding brands back from doing it?
Tune in as Chief Evangelist, Mikko Rekola shares his insights.
Woolman can help you with a smooth upgrade!
Visit Woolman.co for more resources.
Woolman's Chief Evangelist Mikko Rekola had a chance to speak to dotdigital Founder and President Tink Taylor about the current landscape in eCommerce post-pandemic.
Tink Taylor shares insights on the following:
- What are the trends taking place post-pandemic?
- What are the most effective strategies to scale as a brand?
- What are the innovative approaches for personalization?
- What is the role of data in 2023?
Dotdigital unites customer data from every touchpoint to create memorable customer experiences.
Visit dotdigital.com
Woolman is a sustainably leading full-stack Shopify Plus agency working with global D2C brands with data-driven strategies
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Shoptalk 2023 final day finished with a bang 🎉
Day 4 covered:
- When should you rely on a partner?
- What brands should do if Tiktok gets banned?
- What are the possibilities with new technologies? Composable commerce, AI etc.
And more…!
Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights.
Visit Woolman.co
Connect with Mikko
Business intelligence platform Ellis.is
Shoptalk 2023 continues on Day 3 🎉
Day 3 covered:
- How do smaller and enterprise brands survive in the tough climate?
- How should data be utilised for future-proof success?
- What opportunities exist in the D2C market for customer experiences?
And more…!
Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share value-packed insights.
Visit Woolman.co
Shoptalk 2023 continues on Day 2. 🎉
More interesting discussions and learnings around topics such as:
- Should you go headless? Pros and cons
- Why investing in data and AI is a must for brands?
Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 2 of the event.
Visit Woolman.co
Visit Ellis.is
Shoptalk 2023 is here! 🎉
What are the big players like Target and Pinterest saying about the current commerce trends and predictions for the near future?
Tune in as Chief Evangelist Mikko Rekola is live on-site at the Shoptalk event in Las Vegas to share the juicy insights from Day 1 of the event. Tune back in in for later updates!
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Woolman and Svea Payments have been working together to provide Shopify merchants with an easy-to-use and flexible payment solution. Whether you are looking for Buy Now Pay Later or B2B functionalities, it is all possible with the Svea Payments app.
In this episode, Heli Jääskeläinen (Product Manager, Svea) shares the process of Svea and Woolman working together and the feedback from customers.
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Visit Svea.com
FMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers?
In this episode, we have guest Mike Stevens tell the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-ups and challenger brands. He is also the founder and CEO of Kuroa - a sustainable homeware brand.
Connect with Mike Stevens
Get the Direct to Consumer Playbook
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Try business management platform Ellis
What is the reason a customer keeps coming back to your brand?
In an uncertain and turbulent economy, building customer loyalty is a strategy top-level brands are implementing.
In this episode, Victoria Beech (Partner Manager at Yotpo) unravels the secrets behind successful loyalty strategies that foster trust with customers, build communities, and increase customer lifetime value.
Yotpo is an eCommerce marketing platform that helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
Woolman is a leading D2C & Shopify Plus agency helping brands to succeed in eCommerce.
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Did you know that the average eCommerce return rate hovers around 20-30%?
As returns are costly for businesses (and for the environment!), we are looking at the best practices to reduce them.
In this episode, we shed light on:
- The current challenges causing the high return rates
- What strategies brands can take to reduce returns
Tune in as Woolman's Chief Evangelist Mikko Rekola shares his insights.
Need a helpful tool to reduce eCommerce returns? Try Ellis
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Customer service is listed as one of the top eCommerce trends in 2023. What are the elements of efficient and impeccable customer service that top-level D2C brands are using to their benefit today?
Jeremy Horowitz is a Senior Partner Marketing Manager of Gorgias - an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels.
Tune in to learn about the modern tools and strategies that will give your brand the customer-centric approach necessary in the future of commerce.
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Before 2023 we were forecasting what the new year will bring. Now into the first quarter of the year, we are seeing certain challenges and trends taking place that brands need to be aware of.
Tune in as Chief Evangelist, Mikko Rekola drops 5 key insights to take away for the rest of the year. 💡
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What are the benefits of Shopify 2.0? What is available in the theme store currently that brands should take advantage of?
With so many options these days, it can be difficult to know which one is the right choice for your brand.
Tune in as Joonas Toroi, Design Lead of Woolman, explains the benefits of Shopify 2.0, what to look out for when choosing the best theme for you, and how Woolman has developed a Premium theme Taiga precisely for merchant's needs.
Try our Premium Theme Taiga now: themes.shopify.com/themes/taiga/
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Is it a good time to enter the UK market? ⏱ As a D2C brand, what should you consider and prepare for?
In this episode, Mikko Rekola (Chief Evangelist, Woolman) and Hain Joubert (Managing Partner, Woolman) have an insightful conversation with a special guest from the UK, Tim Richardson. Tim is the founder of Fern Studios - a consultancy that focuses on helping digital agencies with their internal growth, sales, and client management strategy. Before that, he was a founding member of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021. In his spare time, he hosts the Your Basket Is Empty podcast and does a little angel investing.
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Do you truly know who your customers are? 💡
As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer.
Are you relying on old customer segments from your retail business? Do you know which customer segments are more loyal and which ones are not? Which customers should you invest in?
In this episode, Insight Consultant Viivi Varjus and Chief Evangelist Mikko Rekola offer valuable insights on best practices and tools when it comes to customer segmentation for increased conversions and higher customer lifetime value.
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Is Tik Tok the new Google? How are new regulations affecting buying behaviour? What value do brands need to bring in the future? 🧐
Dive into this episode with Chief Evangelist Mikko Rekola & Growth Hacker Roosa Hämäläinen who share insights around the biggest trends and consumer behaviour changes seen in the industry - affecting the future of commerce.
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As we enter the new year and a new era of commerce - we wonder: what does omnichannel retailing look like in 2023? How do you build a successful omnichannel strategy to wow your customers?
In this episode, Chief Evangelist Mikko Rekola shares insights into what top-level brands are doing to create immersive and seamless experiences to build loyalty with today's consumers.
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The last episode of the year is a special one ✨
We welcomed Shopify's Head of Sales in Northern Europe, Dave Wileman, to the studio on his visit to Helsinki. He brings his perspective on the Nordics market, how he sees the cooperation with merchants, and what to look out for at Shopify in 2023.
Happy New Year 🎉
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What happens when things don’t go as planned? 👀
Sadly, risk assessment is not as commonplace in eCommerce as in traditional business - but it is just as vital to avoid looming disasters.
What should a D2C brand pay attention to in the digital landscape?
Tune in as Chief Evangelist, Mikko Rekola shares his insights.
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Why should a brand consider outsourcing parts of data management? 🧐
In this episode, Data Expert Mikko Rekola shares insights into the benefits of data outsourcing services and what you should pay attention to when it comes to data management.
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What are the crucial components for a D2C brand to prepare for when expanding to a large market such as the U.S.? Is opening an eCommerce store on Shopify Plus enough or where else should you focus on maximizing opportunities? How are the economic changes affecting business - is 2023 really a good time to expand?
Tune in as Jacob Westerberg shares his best business strategy tips for U.S. market expansion.
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What makes D2C brands successful? 🧐
In this episode, we unravel the common denominators found among the top D2C brands and the top lessons for retailers to take away to ensure brand longevity in the future.
Tune in as Chief Evangelist Mikko Rekola shares his insights.
Visit our website Woolman.co
A large portion of retailers experiences significant challenges when it comes to logistics, especially during an economic crisis. As we move through global challenges and changes - how do we strengthen our supply-chain systems in the new era?
Tune in as D2C Strategist Matias Toukonen shares his insights around optimising logistics for a thriving business.
Do you know what your customers are willing to pay for your products?
Tune in as Tomi Grönfors, CEO and Co-founder of dynamic pricing software Sniffie, shares his insights around the principles of strategic pricing. Find out what dynamic pricing means for your business, which pitfalls to avoid, and how to optimise pricing as a D2C brand.
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How to nail your pricing perfectly during the big holiday season? Our special guest Tomi Grönfors, CEO and co-founder of dynamic pricing software Sniffie, shares the best tactics on how brands should be looking at pricing to make the most out of holiday season campaigns such as Black Friday & Cyber Monday.
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Shopify has launched its B2B feature, but what does this mean? How does this help merchants?
Tune in as Woolman's Chief Evangelist and Shopify expert Mikko Rekola shares his insights on how the B2B function works on Shopify and why it is such a massive step forward in eCommerce for businesses.
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As our world is becoming more data-focused, understanding data is becoming crucial for success. With vast amounts of data, it's becoming increasingly harder to know where to focus and how to analyze data correctly.
- Which metrics should you be looking at?
- Do you have the correct strategy in place?
- What do you do when data is in a variety of different sources?
Tune in as Data Expert, Mikko Rekola talks about the most common pitfalls that brands face when it comes to data and shares his insights on the best tips to overcome them to become a successful data-driven business.
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When times are challenging, new measures need to be taken to ensure longevity as a D2C brand. How should you react to the rising inflation?
In this episode, we answer questions such as:
- What should be the first step?
- Should you adjust your pricing? Will you lose your customers in doing so?
- What should I do about my overstock?
...and more!
Tune in as Chief Evangelist Mikko Rekola shares his insights on how to sustain your business during this tough time.
Shopify as an eCommerce platform offers thousands of apps that can be installed for additional functionalities. Where does the need for custom-made applications come from?
Tune in as Head of Product Development Pasi Vuorio shares his insights on building customised apps on Shopify and the possibilities they bring!
Consumer behavior is rapidly changing and every business must learn to adapt to the transforming industry.
How are brands creating sustainable business models successfully? What technological tools are emerging to build authentic relationships with customers?
Tune in as eCommerce & D2C specialist Pinja Kuitunen shares her insights.
As acquiring customers is becoming more expensive, its vital for a business to understand where to focus and allocate resources. What contributes to rising customer acquisition costs and how do you combat it?
Tune in as Growth Lead Expert Mikko Rekola shares his insights.
With major changes in the commerce industry, new challenges have arisen in the current market. Where should you be investing now for your D2C business to thrive? Tune in as Managing partner Konsta Saarela shares his insights with us.
A successful launch of a new D2C business relies on a strong foundation and a clever strategy. What are the right tools to use? How do you handle logistics and customer acquisition? Are there any risks to consider?
Tune in as Leading D2C & Shopify Consultant Teemu Tolonen shares his insights.
How do you get your first customers when setting up a Direct to Consumer store? What about defining the ideal customers and products, and choosing the right market? Why is a thought-out concept important? Tune in as Growth Lead Expert Mikko Rekola shares his insights with us.
What opportunities can a Direct to Consumer business offer brands and how can you bring unique value to customers in today's eCommerce world? Tune in as Woolman’s leading Shopify and D2C consultant Teemu Tolonen shares his insights with us.
Why is it important to understand data and how do we use the key metrics of eCommerce to drive growth? Tune in as Woolman’s commerce growth lead Mikko Rekola shares his insights with us.
Visit our website: woolman.co