Road To 20 Podcast: Recent Episodes

David Lim & Ronald Lim

A podcast of stories, experiences and lessons learned from 20+ years in the advertising/digital agency space with an inside look at agencies and small businesses.

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On this episode, we talk about technology evolution in the workplace over the past 20+ years as viewed through our personal work experiences and examine similarities and differences in technology and technological challenges faced in small vs mid to large size business.

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You’ve probably heard the expression “Don’t Rob Peter To Pay Paul.” On this episode, David gets into how this expression applies to agencies and businesses as well as the steps and best practices that should be taken to avoid getting into this potentially sticky situation.

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On this episode, Ronald, my co-host from The David & Ronald Show Podcast, joins me as a Special Guest as we discuss business lessons learned from the impact of Superstorm Sandy and how events like Superstorm Sandy affect small vs mid to large size businesses differently as it relates to core infrastructure, business continuity, disaster recovery and the ability to budget for and make the critical investments into their technology infrastructure.

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On this episode, we’ll talk about growing an agency or business overnight through mergers and acquisitions, the benefits, pitfalls, and watch outs of M&As and alternatives to M&As including strategic alliances and vertical integrations.

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On this episode, we talk agency and business structures, legal business entities (unincorporated and incorporated), agency and business names and the pros & cons of using an owner’s name when naming a company, executives and the corner offices, typical agency departments and the respective roles/positions therein and working with a CPEO.

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Backstory of how I got started in the advertising industry, client-facing vs back office roles, importance of scaling when working in small vs large businesses, why business owners need to know how things work in a business, delegating vs passing the buck and respect is a two-way street. 

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An introduction to the Road To 20 Podcast on this inaugural episode!