Big Brand Energy: Recent Episodes
On Track Studio
This podcast is for business owners and creatives who want to cultivate Big Brand Energy and stand out online.
By listening, you will learn how to be fulfilled in your career or business, and get educated on how best to market yourself in 2022.
I believe that this social media agency model is BROKEN and that YOU have the power to make massive impact with your content.
I can’t wait to share, literally everythingI know with you on this podcast so we can all raise the bar on what we consume online.
What if creating more content is actually the reason your business isn’t growing? In this episode, I unpack why the obsession with short-form content keeps entrepreneurs stuck in a burnout loop; and how to build a strategy that actually converts.
You’ll hear how one coaching client went from confusion to clarity by shifting from chasing views to building a binge-worthy content ecosystem. If you’re tired of the daily posting grind that leads nowhere, this episode breaks down how to build authority, connection, and conversions through intentional, long-form content.
In this episode, we talk about:
- Why short-form content can harm your business growth
- The 7-hour rule that turns strangers into paying clients
- How to prioritise long-form content that actually sells
- The psychology behind social media algorithms (and how they work against you)
- How to stop chasing vanity metrics and start creating profit-driven marketing
If this episode resonated with you, it’s probably because you’ve felt that pull. The constant pressure to post more, do more, be everywhere. But you don’t have to play the algorithm’s game to grow a profitable, sustainable business. By focusing on long-form content that builds real trust, you’ll create clients, not just clicks.
Jump To A Chapter
00:00 – The hidden danger of creating “more” content
02:00 – How to decide what marketing activity to prioritise
05:00 – The 7-hour trust principle explained
08:00 – Why short-form content keeps you stuck
14:00 – Building a long-form strategy that converts
21:00 – Breaking the burnout cycle and showing up authentically
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?”
In this episode, I get real about that fear. I explain what is really sitting underneath it (it is not just about overgiving), how insecurities around being seen and heard show up for all of us, and the exact framework you can use to confidently share your wisdom without undercutting your services.
If you have ever hesitated to hit publish because you were worried about giving away your best material, this episode will shift how you see your content and help you create with more freedom.
What you will hear in this episode:
- Why giving too much is rarely the real issue
- The hidden insecurities holding most creators back
- What clients actually pay for (it is not just information)
- How to use the What Why How framework so your content lands and still leaves space for your paid work
After listening, send me a message on Instagram and tell me what fear has held you back the most from creating.
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey—from nearly finishing a law degree, to stepping into marketing with the dream of making a bigger impact, to eventually starting On Track Studio and this podcast. Along the way, I’ll show you why resonance matters more than reach, why algorithms don’t get the final say, and why speaking in your own words (not a script or ChatGPT caption) is the only way to truly connect.If you’ve ever felt pulled between creating content that “performs” versus content that feels true, this episode is for you. My hope is that you’ll walk away feeling seen—and maybe a little braver about leading with your own philosophy.✨ What you’ll hear in this episode:– How my law-school-to-marketing detour shaped everything I do now– The tension (and freedom) of leading with a business philosophy– Why “views” aren’t the same as resonance– The reminder you need if you’re tired of surface-level content🎧 After you listen, message me on Instagram and tell me—what’s your business philosophy?
In this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio bookings and the tough love she had to give herself about running ads.
But this episode goes deeper than business updates. Sophie unpacks a powerful client conversation that reflects a common trap in content creation: Staying safe, surface-level, and scripted. She challenges the short-form mindset that dominates social media and explains how it’s holding business owners back, especially in long-form platforms like podcasting.
You'll get a behind-the-scenes look at her “Wisdom Well Method,” a framework designed to help creators build trust, impact, and revenue by sharing with depth, purpose, and vulnerability (the good kind, not the overshare kind).
What we cover:
- The surprising benefit of time offline
- Balancing creative passion with business marketing priorities.
- How short-form content culture is conditioning us to speak fast and shallow.
- Content that nurtures audiences, builds authority, and outlasts trends.
- Letting go of fear around industry judgment and “saying what you mean.”
Whether you’re podcast-curious, content-fatigued, or ready to trade hustle for something more meaningful—this one’s for you.💬
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics.
Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than lead-gen tools, and the rebellious path of integrating business with personal liberation.
Whether you're a coach, creative, or rebel entrepreneur—this interview will challenge how you see success and show you what's possible when you grow from the inside out.
What we cover:
- Why most coaches get trapped in marketing roles
- The problem with the “delusion of more”
- How to build a book funnel that scales impact
- The difference between expression and embodiment
- Rethinking routine, rebellion, and responsibility
This conversation is a call to all business owners, creatives, and rebels to stop playing small and start creating movements with meaning. Whether you’re scaling a coaching practice or seeking deeper alignment in your entrepreneurial journey, this episode is your permission slip to do things differently. 💬
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au
hello@ontrackstudio.com.au
In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message.
This episode is for founders, creatives and anyone feeling the pressure to produce. It’s a reminder that resonance (not reach) is what really moves the needle. That less can be more, and slowing down might just be the most strategic move you make this year.
In this episode, we talk about:
- Collaborative strategy session and creative planning with a new client
- Tension between rejecting hustle culture and falling back into it unconsciously
- The “more is more” myth in content marketing
- Letting go of pressure to perform and instead prioritising clarity and meaning
- Encouragement for founders to resist industry noise and reconnect with their true message
A must listen for anyone questioning the pace, pressure, and purpose behind their content. 💬
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results.
In this episode, we talk about:
- The two foundational laws every marketing plan should be built on
- The marketing funnel explained simply—and why most people focus on the wrong part
- A smart way to decide between paid and organic strategies
- How to tell if your content is an asset or a money-draining liability
- Why podcasts (done right) are the most underrated growth tool
It’s a candid, content-rich preview of the exact presentation business owners are paying to see—delivered to you, unfiltered. 💬
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au hello@ontrackstudio.com.au
In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader.
We dive deep into:
- The mindset shifts needed to scale from sole trader to company.
- Why niching in business is non-negotiable for premium positioning.
- How to transition from being a generalist to a sought-after specialist.
- Navigating the fears of failure and investing in growth.
If you're a creative entrepreneur or business owner ready to scale, build authority, and master your niche, this conversation is packed with invaluable insights and real talk.
Follow me on Instagram: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Visit my website: www.ontrackstudio.com.au
In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a successful fitness business in one of the world’s most competitive industries.We cover:- The struggles of standing out in a saturated market.- Why authenticity and consistency matter more than trends.- Issy’s journey from face-to-face coaching to thriving online.- The impact of podcasting on her business.If you’re a coach or service-based business owner looking for raw, actionable advice on how to build resilience, find your voice, and create meaningful client connections, this episode is for you.💡 Explore Issy’s podcast, The Growth Mindset, for even more mindset and self-development insights.📖 Don’t miss the chance to grab my book Dominate Your Industry—the ultimate guide to building marketing systems that work: https://www.ontrackstudio.store/dominate-your-industry🎧 Subscribe for weekly episodes packed with actionable insights and honest conversations!This video was all about The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey.
Buy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industryMarketing for service based businesses is challenging when you don't build a system to execute it. This video walks you through how you can create a marketing system that builds awareness, drives consideration and converts your audience into high ticket clients all at once. This is particularly worthwhile for those running professional services, agencies or specialised coaching businesses because it maximises your return on investment by way of time AND money. ⏰ TIMESTAMPS ⏰ 00:00 Introduction 01:40 Recap on the Marketing Funnel03:10 Components of a Holistic Marketing Strategy 06:13 Biggest Mistakes Service Based Businesses Make08:01 Why This System Works 08:55 Introducing...Top To Bottom of Funnel Marketing System for Service Based Businesses11:35 How to Implement Your Marketing SystemFollow me on Instagram: www.instagram.com/sophie.on.track.studio/Follow my TikTok: www.tiktok.com/@sophie.ontrackstudioVisit my website: www.ontrackstudio.com.au
📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99 AUD here: https://www.ontrackstudio.store/dominate-your-industryTired of inconsistent sales and social media that feels like a black hole for your time and energy? You’re not alone. In this episode, I expose the biggest mistake service-based businesses make in their marketing and reveal the system to fix it.Discover how to shift your focus from selling services to selling transformation, position yourself as the go-to expert in your industry, and attract the clients you actually want to work with.I discuss:🚀 Why copying competitors leads to burnout and poor results.🚀 The massive opportunity most service-based businesses are missing.🚀 How to craft and name your proprietary method to stand out and scale.🎯 Don't forget to subscribe and hit the notification bell for more actionable insights to grow your business!Follow me on Instagram: www.instagram.com/sophie.on.track.studio/Follow my TikTok: www.tiktok.com/@sophie.ontrackstudioFollow my TikTok: www.tiktok.com/@sophie.ontrackstudioVisit my website: www.ontrackstudio.com.au
Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo.
Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into the trap of saying yes to everything, only to crash and burn later. It's a wake-up call for anyone feeling overwhelmed.
But fear not! Skye drops some serious wisdom on how to smash through those blocks by taking care of yourself. Sophie's all ears as they swap tips on finding that elusive balance.
Switching gears, they dish on dealing with clients. Skye spills her secrets on getting crystal-clear briefs, while Sophie nods along, soaking up the knowledge.
And what's the deal with brands that ooze "big brand energy"? Skye's got the scoop on what makes them so magnetic, and it's not just about flashy logos.
So, grab your headphones and join Sophie and Skye for a fun-filled chat that's packed with practical tips and real talk about unleashing your creativity and making your brand shine!
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
--- Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message
This one goes out to any creator who desires massive personal, professional or audience growth and want the to discover where best to place their time, energy and money.
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
--- Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message
Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024.
If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, attracting clients becomes challenging if no one knows about them. The initial phase involves dedicating time to building your following and engaging with your audience. A podcast or YouTube channel is a strategic move during this period, offering ample space to provide the transformation and value needed for audience loyalty.
At the core of your marketing strategy should be the aim to build the know, like, and trust factors. Helping your audience with their problems earns their liking, and consistent assistance builds trust. Crafting your content strategy around this principle means you're working smarter, not harder.
Consider your long-form content (podcast or YouTube) as the body of work, a catalog for your ideal customer to binge. Instagram and TikTok serve as platforms to promote this body of work through repurposing high-value content into bite-sized, platform-optimized versions.
Now, some may wonder, "Why teach people what I'm offering? Won't they just do it themselves?" This is where the conversion method comes into play. The key is not to teach at a too-high level; instead, walk your audience through the beginner version of your service. By demonstrating your expertise in a unique way, you showcase both your competence and distinct approach.
For those who have been consistently posting but haven't reached their desired level yet, the episode delves into the common issue of not effectively articulating the value of what they offer. This is a challenge I often encounter with my clients during our 3-6 month collaborations.
The breakdown of the problem includes:
- Not Speaking to the Desired Outcome First: Many businesses focus on topics without addressing the desired outcome for their audience.
- Understanding Topics but Rushing Storytelling: Even if you know what topics to cover, rushing the storytelling process can diminish the impact.
- Neglecting to Insert Yourself in the Solution or Ask for the Sale: Finally, a crucial aspect is being absent in the solution or failing to ask for the sale, leading to missed opportunities.
As we explore these challenges, keep in mind that effective storytelling and strategic positioning are essential components of successful marketing. Join us as we unravel the nuances of marketing in 2024 and empower you to take your audience growth and sales to new heights. Remember, the journey is not just about posting; it's about strategically marketing yourself for sustainable success.
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
--- Send in a voice message: https://podcasters.spotify.com/pod/show/bigbrandenergypodcast/message
Today, Sophie is joined by Elliott Hagen, host of the Mind Your Head podcast. Sophie unpacks Elliott’s journey and what pushed him to go full guns blazing into creating a podcast. Elliott’s journey is truly inspiring and shows true grit and resilience. This your reminder to not let anything get in your way and to do the damn thing!
ELLIOTT
IG | @mind.your.head.podcast
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
Today, Sophie is joined by Jaz Borri - business astrologer, coach and podcaster! I know what you’re thinking, Argh astrology (eye roll), but we’re not here to talk about horoscopes you see in GF magazine, we’re looking at the ins and outs that most people haven’t even heard about astrology. We hear about Jaz’s incredible story and why she's so passionate about joining the two worlds of business and astrology together. This episode is an insight into how astrology can aid you in your business journey, as well as gaining a deeper understanding into the human you are, to help you cultivate and transcend your big brand energy!
JAZ
IG | @jazborri
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s growth on both Instagram and within her business, and the things they have both learnt on their entrepreneurial journey.
RUBY
IG | @eat_like_ruby
✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨
→ Grab my FREE Beginners Guide to Successfully Launching Your Podcast: https://www.ontrackstudio.com.au/free-beginners-guide
🧲 WORK WITH ME 🧲
Send me a DM on Instagram @sophie.on.track.studio to find out the current ways to work with me to co-create a magnetic podcast OR check out my production packages here!
→ Join the Chart Topping Podcaster Group for free support to start and scale your podcast:
https://www.facebook.com/groups/852644236331799/
→ Subscribe to the my YouTube Channel:
https://www.youtube.com/channel/UCBQKaUE2GECQT7VS9bBkA7w
❤️FOLLOW ME/GET IN TOUCH❤️
Hey it’s Sophie at On Track Studio, I’m here to help you have maximum impact with your podcast!
Follow me on INSTAGRAM here: www.instagram.com/sophie.on.track.studio/
Follow my TikTok: www.tiktok.com/@sophie.ontrackstudio
Email me: hello@ontrackstudio.com.au
We all know starting and maintaining a successful business isn’t easy, but why let that stop you?
Today, Sophie has special guest Jessie Williams, here to chat about the ins and outs of creating an empire and living out that big brand energy. They discuss what it takes to have success by doing inner work, changing your perception and to stop giving “bad” words the power that they are given. Jessie shares her opinions on success, failure & why selling is not frowned upon in her book. After all, do you think Prada takes a day off selling?
Be sure to keep up to date with Jessie by following here.
And to work with Jessie, visit her website here.
Don’t forget to FOLLOW the podcast!
To keep up to date with new releases, follow here.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Gary Vee reminds us every day that quick fixes are set up to fail. Remembering the long term gain and trusting the process is the best part about being an entrepreneur. Today Sophie is joined by another Marketing Legend, Shakira Park. Sharika is a wealth of knowledge with an inspiring story! The two chat about manifestation, the importance of trusting the universe and set yourself up for success!
Be sure to keep up to date with Shakira by following here.
And her TikTok here
Don’t forget to FOLLOW the podcast!
To keep up to date with new releases, follow here.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Instagram Reels, Tik Tok, Facebook Ads…where does one begin? In this world of overwhelming marketing jargon, it can be so hard to know where to leave your mark. Today, Sophie and Martiene dive deep into the world of content. We hear about Martiene’s incredible journey in the marketing world and leave full of tips on how to start making an impact and standing out online through the power of content.
Be sure to keep up to date with Martiene by following here.
And visit her website here
Don’t forget to FOLLOW the podcast!
To keep up to date with new releases, follow here.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Welcome back! Today Sophie is joined by the incredibly inspiring Carly Camilleri, founder of Toolakea, a creative outsourcing agency working alongside businesses as their go-to, hands-on creative team. Toolakea is paving the way for a new look at how we collaborate, network and be creative. In this episode you’ll get a glimpse into Carly’s life and how Toolakea was born, how important it is to take time and have intention when creating content and the many facets that creativity exists.
Join Sophie and Carly for Toolakea’s first community class and learn all about upleveling your business by starting a podcast. This OPEN DAY day is totally free for anyone to attend, simply register your details here and a zoom link will be emailed to you the day before class.
Be sure to keep up to date with Carly by following here.
Don’t forget to FOLLOW the podcast!
To keep up to date with new releases, follow here.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this episode, Sophie chats to the founder of ThNks Collective and Haus Media Co, Andrew Schnitzerling (or better known as Curly) about how he used storytelling to grow to 10.9K followers on Instagram and he shares why he believes creating content that impacts people is both fulfilling, and a strategic move for start up brands.
Curly brings real-ness to the conversation that makes you realise you don't need to be anyone but you to go after your dreams. All it takes is dedication and he speaks to this when the two unpack running his successful state-wide photography business. This episode sheds light on the best and worst parts of juggling it all and paints a picture of how Curly has become the entrepreneur he is today.
Follow @thnks_collective to see the next video releasing soon and be sure to check out his photography page @haus_media_co.
A message from the host: It means the world to have you as a listener, so please follow to stick around for more! Also, if you enjoyed this episode I'd really appreciate it if you would rate and review, send it to your entire contact list, share to your story etc.ect.ect.
To keep up to date with new releases, follow @big.brand.energy and why not show some love to Sophie's pride and joy @on.track.studio.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Okay, this episode is straight facts and a must listen for anyone who is wondering why your content isn't bringing you leads or sales. Sophie points out the lack of accountability business owners/ creatives/ coaches take for their content strategy and how simple it is to connect with your audience if you get out of your own way. She speaks to the undoubtable advantage that outsourcing can have on your business, but also the thing that you simply cannot. She's all about outsourcing to graphic designers, content creators and virtual assistants to execute your marketing but only once you have done the work to address what you want. Are you attempting to outsource your "why" to bypass the work and as a result getting in your own way to create impactful content? Listen to this episode to find out...
A message from the host: It means the world to have you as a listener, so please follow to stick around for more! Also, if you enjoyed this episode I'd really appreciate it if you would rate and review, send it to your entire contact list, share to your story etc.ect.ect.
To keep up to date with new releases, follow @big.brand.energy and why not show some love to Sophie's pride and joy @on.track.studio.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Surely you have heard of The Technician Podcast... It's hosted by the incredible, coach (or as he likes to say; human helper), entrepreneur and frequent top chart podcaster, Travis Cochran, and on today's episode, you get to hear all about what it really takes to reach success in the podcasting world.
If you don't have a podcast, still stick around because the two discuss a lot about the mindset that is required to stand out online and can be applied to any project or business venture.
Go listen to more of Trav on his podcast by searching "The Technician" or follow him on Instagram @thetechnician__.
A message from the host: It means the world to have you as a listener, so please follow to stick around for more! Also, if you enjoyed this episode I'd really appreciate it if you would rate and review, send it to your entire contact list, share to your story etc.ect.ect.
To keep up to date with new releases, follow @big.brand.energy and why not show some love to Sophie's pride and joy @on.track.studio.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Well well well, the time has come! Big Brand Energy is here!
In this exciting first episode, Sophie lays the foundations of what it takes to have Big Brand Energy. You'll hear some her marketing philosophies and learn how you can use them to create a content that you, and your audience connect with.
With her boy, Seth Godin, author of ‘This Is Marketing' by her side, you are going to walk away from this episode knowing many key components of a successful marketing strategy.
Not going to lie, this is just the tip of the iceberg of what Sophie has to offer so do not leave with out pressing the follow button.
A message from the host: It means the world to have you as a listener, so please follow to stick around for more! Also, if you enjoyed this episode I'd really appreciate it if you would rate and review, send it to your entire contact list, share to your story etc.ect.ect.
To keep up to date with new releases, follow @big.brand.energy and why not show some love to Sophie's pride and joy @on.track.studio.
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
My name is Sophie Wilson and this podcast is for business owners and creatives who want to cultivate Big Brand Energy and stand out online.
By listening, you will learn how to be fulfilled in your career or business, and get educated on how best to market yourself in 2022.
I believe that this social media agency model is BROKEN and that YOU have the power to make massive impact with your content.
I can’t wait to share, literally everythingI know with you on this podcast so we can all raise the bar on what we consume online.